Why is the AUS Healthcare & Medical Medical Imaging and Radiology April 2026 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Medical Imaging and Radiology April 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Healthcare & Medical Medical Imaging and Radiology April 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Healthcare & Medical Medical Imaging and Radiology April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Medical Imaging and Radiology April 2026 Report aggregates data from across both device types and Google Shopping.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Medical Imaging and Radiology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Healthcare & Medical Medical Imaging and Radiology AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	12.4334949548
	87.5665050452

12%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	31
	69

31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	2%
Transactional	8%
Navigational	4%
Seasonal	0%
Local	6%
Problem Solving	13%

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Medical Imaging and Radiology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
updoc.com.au	15.3
mytelehealthclinic.com.au	11.88
specsavers.com.au	11.7
novamedicpro.com	9.13
heartfoundation.org.au	8.38
respecthealth.com.au	7.15
medescan.com.au	3.88
tiptophealth.com.au	2.79
rapidmedicalsupplies.com.au	1.97
chemistwarehouse.com.au	1.89
others	25.93

updoc.com.au - 15.3%
mytelehealthclinic.com.au - 11.88%
specsavers.com.au - 11.7%
novamedicpro.com - 9.13%
heartfoundation.org.au - 8.38%
respecthealth.com.au - 7.15%
medescan.com.au - 3.88%
tiptophealth.com.au - 2.79%
rapidmedicalsupplies.com.au - 1.97%
chemistwarehouse.com.au - 1.89%
others - 25.93%

In the healthcare PPC landscape, ‘updoc.com.au’ leads with 15.3% click share, closely followed by ‘mytelehealthclinic.com.au’ at 11.88%. ‘Others’ collectively hold a significant 25.93% share.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Medical Imaging and Radiology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	updoc.com.au	mytelehealthclinic.com.au	specsavers.com.au	hola.health	audika.com.au	respecthealth.com.au	hcf.com.au	amplifon.com	novamedicpro.com	medescan.com.au
2026/04/01	11.41%	34.2%	6.76%	0%	3.17%	0%	0.46%	1.96%	6.84%	7.69%
2026/04/02	13.33%	31.3%	1.52%	0%	2.5%	6.67%	0%	1.77%	10.54%	4.25%
2026/04/03	8.5%	39.14%	6%	2.49%	2.47%	5.61%	0.84%	1.66%	8.86%	3.55%
2026/04/04	16.05%	37.65%	5.17%	0%	2.18%	3.28%	0.46%	0.89%	14.8%	0.3%
2026/04/05	29.71%	29%	6.05%	2.85%	2.84%	1.98%	1.08%	1.74%	2.74%	0%
2026/04/06	27.68%	17.63%	4.79%	4.78%	2.38%	4.86%	0.62%	1.66%	7.71%	2.97%
2026/04/07	22.94%	36.42%	5.79%	0%	2.08%	0.32%	1.54%	2.78%	0.46%	0.6%
2026/04/08	17.81%	32.11%	4.82%	6.61%	2.22%	4.1%	0.91%	2.43%	7.15%	0.19%
2026/04/09	50.9%	16.55%	2.65%	2.34%	1.26%	2.47%	0.39%	1.17%	6.25%	0.07%
2026/04/10	50.78%	24.07%	2.61%	0%	1.48%	0.16%	0.53%	1.11%	5.15%	1.46%
2026/04/11	47.64%	30.82%	2.63%	0%	1.47%	1%	0.62%	0.93%	1.47%	0.11%
2026/04/12	53.92%	25.59%	3.43%	0%	2.26%	0.04%	0.65%	1.49%	0.17%	0.06%
2026/04/13	42.01%	9.47%	3.84%	0%	1.34%	1.64%	1.34%	1.6%	12.59%	5.86%
2026/04/14	30.75%	25.31%	4.23%	0%	1.71%	2.8%	1.26%	1.93%	6.87%	2.01%
2026/04/15	0.72%	41.23%	5.66%	0.01%	3.29%	0.18%	1.93%	3.03%	8.41%	4.4%
2026/04/16	1%	32.58%	5.92%	0%	3.57%	0.38%	1.67%	3.55%	4.79%	7.39%
2026/04/17	1.28%	28.58%	7.87%	0%	4.11%	6.35%	1.42%	3.27%	21.15%	0%
2026/04/18	1.09%	54.06%	4.61%	0%	3.02%	6.44%	0.73%	1.78%	7.07%	2.77%
2026/04/19	1.03%	59.47%	5.82%	0.18%	3.87%	2.09%	1.43%	2.13%	0.07%	0.41%
2026/04/20	1.31%	32.09%	6.15%	4.91%	2.93%	4.69%	0.94%	2.69%	8.7%	7.25%
2026/04/21	1.67%	45.08%	9.41%	0.01%	2.94%	4.82%	1.09%	2.7%	0.52%	0%
2026/04/22	37.23%	35.77%	8.02%	0%	2.55%	0.05%	0.96%	1.91%	0.05%	0.09%
2026/04/23	53.06%	18.18%	6.79%	0%	1.83%	0.11%	1.14%	1.82%	0.15%	0%
2026/04/24	53.49%	18.92%	7.52%	0.01%	2.18%	0.11%	1.19%	1.72%	0.12%	0.06%
2026/04/25	47.8%	25.18%	5.52%	0.11%	1.98%	0.21%	0.88%	1.8%	0%	0.2%
2026/04/26	38.74%	18.21%	4.2%	8.16%	2.14%	5.27%	0.82%	1.95%	5%	0.26%
2026/04/27	41.88%	20.67%	8.78%	0%	1.6%	2.82%	0.83%	2.05%	5.5%	0.15%
2026/04/28	46.22%	21.89%	9.41%	0%	2.18%	0.09%	0.74%	2.13%	0.19%	0.25%
2026/04/29	52.25%	20.2%	9.67%	2.92%	1.6%	0.12%	0.77%	1.67%	0.13%	0%
2026/04/30	48.62%	26.71%	6.09%	3.79%	1.37%	1.32%	0.77%	0.68%	0.29%	0.12%

updoc.com.au
mytelehealthclinic.com.au
specsavers.com.au
hola.health
audika.com.au
respecthealth.com.au
hcf.com.au
amplifon.com
novamedicpro.com
medescan.com.au

April saw dynamic shifts in PPC spend. Updoc.com.au surged mid-month, peaking at 53.92%. Mytelehealthclinic.com.au fluctuated, ending at 26.71%. Specsavers.com.au remained steady, closing at 6.09%.

Market Exposure

Competitor Count for AUS Healthcare & Medical Medical Imaging and Radiology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/04/01	169
2026/04/02	174
2026/04/03	188
2026/04/04	175
2026/04/05	174
2026/04/06	200
2026/04/07	184
2026/04/08	181
2026/04/09	176
2026/04/10	180
2026/04/11	180
2026/04/12	174
2026/04/13	174
2026/04/14	190
2026/04/15	190
2026/04/16	179
2026/04/17	177
2026/04/18	165
2026/04/19	164
2026/04/20	179
2026/04/21	182
2026/04/22	180
2026/04/23	175
2026/04/24	172
2026/04/25	173
2026/04/26	168
2026/04/27	176
2026/04/28	171
2026/04/29	163
2026/04/30	166

April saw fluctuating advertiser numbers, peaking at 200 on April 6. The month concluded with a decrease to 166.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Medical Imaging and Radiology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
specsavers.com.au	6.12%
updoc.com.au	4.86%
liver.org.au	2.37%
mytelehealthclinic.com.au	2.22%
respecthealth.com.au	1.7%
stjohn.org.au	-2.27%
medescan.com.au	-2.39%
heartfoundation.org.au	-4.09%
tiptophealth.com.au	-5.25%
novamedicpro.com	-5.83%

Specsavers.com.au surged with a 6.12% click share increase, while novamedicpro.com faced a 5.83% decline.

Campaign Efficiency

AUS Healthcare & Medical Medical Imaging and Radiology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	updoc.com.au	mytelehealthclinic.com.au	respecthealth.com.au	specsavers.com.au	novamedicpro.com	medescan.com.au	rapidmedicalsupplies.com.au	stjohn.org.au	heartfoundation.org.au	tiptophealth.com.au
2026/04/01	3.59%	9.37%	0%	5.82%	24.78%	24.78%	0%	0%	0%	0%
2026/04/02	2.61%	5.68%	20.23%	0.84%	20.23%	10.64%	10.12%	0%	9.6%	0%
2026/04/03	1.65%	8.15%	19.72%	3.76%	19.72%	10.12%	0.52%	19.2%	0%	0%
2026/04/04	3.87%	8.24%	11.88%	3.37%	33.32%	1.16%	0.58%	0%	21.44%	0%
2026/04/05	11.12%	10.07%	12.94%	6.12%	12.95%	0%	0%	0%	0%	0.01%
2026/04/06	5.92%	4.66%	20.61%	3.46%	20.61%	10.31%	10.31%	0.21%	0%	0%
2026/04/07	8.93%	16.47%	3.02%	8.62%	3.02%	4.52%	1.51%	0.01%	0%	3.02%
2026/04/08	4.41%	9.12%	18.57%	4.53%	18.57%	0.91%	0.91%	0.3%	0%	18.57%
2026/04/09	15.81%	6.04%	14.1%	2.97%	21.4%	0.49%	0%	0.14%	0%	14.6%
2026/04/10	14.72%	8.05%	0.98%	2.77%	19.11%	6.7%	0.33%	0.33%	12.08%	13.07%
2026/04/11	16.17%	11.79%	7%	3.4%	7.36%	0.72%	0%	0%	13.27%	14.36%
2026/04/12	30.12%	16.42%	0.75%	6.95%	1.51%	0.75%	0%	0%	0%	1.51%
2026/04/13	7.32%	1.86%	5.53%	2.4%	24.8%	10.54%	0%	4.76%	9.51%	10.55%
2026/04/14	6.72%	6.03%	11.95%	2.92%	18.41%	6.77%	6.13%	11.64%	0%	6.77%
2026/04/15	0.56%	9.9%	0.91%	4.03%	18.55%	9.27%	0%	0%	16.73%	9.73%
2026/04/16	0.6%	6.1%	1.49%	3.37%	8.36%	14.11%	7.24%	0.27%	13.74%	7.25%
2026/04/17	0.78%	5.05%	20.26%	4.3%	39%	0%	0.51%	0%	0%	0.01%
2026/04/18	0.84%	13.11%	26.68%	3.52%	18.25%	9.35%	8.44%	0%	0%	0.01%
2026/04/19	1.09%	19.67%	12.78%	5.86%	0.6%	2.38%	1.19%	0%	21.95%	0.01%
2026/04/20	0.95%	6.94%	17.52%	4.37%	17.52%	16.62%	0%	0.5%	0%	0%
2026/04/21	1.71%	14.5%	27.04%	8.5%	2.09%	0%	0%	0%	0%	0.01%
2026/04/22	18.45%	19.4%	0.79%	13.18%	0.79%	0.78%	0.79%	0%	0%	0%
2026/04/23	27.71%	11.02%	1.28%	11.94%	1.28%	0%	0.64%	0%	0%	0%
2026/04/24	21.47%	8.59%	1.12%	10.65%	0.56%	0.56%	0.56%	0%	0%	0%
2026/04/25	18.49%	10.71%	2.06%	7.28%	0%	1.54%	0%	0%	37.85%	0%
2026/04/26	11.92%	6.16%	30.23%	4.66%	15.5%	1.55%	0.39%	0.78%	0%	0%
2026/04/27	12.86%	7.33%	17.4%	8.2%	16.95%	0.89%	0.45%	0%	0%	0%
2026/04/28	19.73%	10.56%	1.37%	14.36%	1.37%	2.05%	0.68%	0.01%	0%	0%
2026/04/29	29.88%	13.22%	1.58%	17.9%	0.8%	0%	0.79%	0.01%	0%	0%
2026/04/30	25.31%	15.91%	14.52%	11.39%	2.59%	1.29%	1.29%	0%	0%	0%

updoc.com.au
mytelehealthclinic.com.au
respecthealth.com.au
specsavers.com.au
novamedicpro.com
medescan.com.au
rapidmedicalsupplies.com.au
stjohn.org.au
heartfoundation.org.au
tiptophealth.com.au

April saw dynamic shifts in PPC impressions. Heartfoundation.org.au surged to 37.85% by month’s end. Updoc.com.au fluctuated, peaking at 30.12%. Mytelehealthclinic.com.au remained steady, closing at 15.91%. Respecthealth.com.au and novamedicpro.com experienced notable volatility.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medical Imaging and Radiology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medical Imaging and Radiology - Last month

1
How to buy the best blood pressure monitor https://www.choice.com.au
Over 60 Years Of Campaigning For Consumer Rights, Product Testing & Unbiased Advice
2
Pacific Smiles Dental - Bookings Available This Week https://www.pacificsmilesdental.com.au
Open extended hours with late night, early, and weekend bookings. Book online today.
3
Smile™ Dental Cover - $79/Year. No Waiting Periods https://www.smile.com.au
Join now! Free 30 days dental cover, no waiting, reduced & capped dental fees.
4
Book An Eye Test Today | Bulk Billing Available https://www.specsavers.com.au › eye-health › optometrist
Medicare bulk billing available - so there's no cost to you. T&Cs apply. Get an eye test at Specsavers, winner of Reader’s Digest optometry “Quality Service” Award.
5
No Appointment Needed - Need A Medical Certificate? https://www.updoc.com.au › medical › certificate
No Appointment Needed, Skip The Hassle & Rest Up With updoc. Consult Requests From $19.95.

In the competitive landscape of healthcare PPC ads, five advertisers stand out with distinct themes and messages. Choice.com.au emphasizes consumer rights and unbiased advice in purchasing blood pressure monitors. Pacific Smiles Dental highlights convenience with flexible booking hours. Smile.com.au offers affordable dental cover with no waiting periods. Specsavers promotes cost-free eye tests through Medicare bulk billing. Updoc simplifies medical certificate access with hassle-free consultations. Each ad uniquely addresses consumer needs, from affordability to convenience.

Frequently Asked Questions

Why is the AUS Healthcare & Medical Medical Imaging and Radiology April 2026 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Medical Imaging and Radiology April 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Healthcare & Medical Medical Imaging and Radiology April 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Healthcare & Medical Medical Imaging and Radiology April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Healthcare & Medical Medical Imaging and Radiology April 2026 Report?

The AUS Healthcare & Medical Medical Imaging and Radiology April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Medical Imaging and Radiology April 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Healthcare & Medical Medical Imaging and Radiology April 2026 Report for?

The AUS Healthcare & Medical Medical Imaging and Radiology April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis April 2026