Why is the AUS Healthcare & Medical Medical Imaging and Radiology July 2026 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Medical Imaging and Radiology July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Healthcare & Medical Medical Imaging and Radiology July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Healthcare & Medical Medical Imaging and Radiology July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Medical Imaging and Radiology July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Healthcare & Medical Medical Imaging and Radiology July 2026 Report for?

The AUS Healthcare & Medical Medical Imaging and Radiology July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Medical Imaging and Radiology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Healthcare & Medical Medical Imaging and Radiology AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	17.3737094453
	82.6262905547

17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	25
	75

25%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	1%
Transactional	8%
Navigational	4%
Seasonal	0%
Local	14%
Problem Solving	10%

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Medical Imaging and Radiology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
updoc.com.au	24.98
specsavers.com.au	14.97
chemistwarehouse.com.au	11.57
mytelehealthclinic.com.au	10.63
humehealth.com	5.67
respecthealth.com.au	2.72
rapidmedicalsupplies.com.au	2.01
smile.com.au	1.93
primemedic.com.au	1.74
hcf.com.au	1.53
others	22.25

updoc.com.au - 24.98%
specsavers.com.au - 14.97%
chemistwarehouse.com.au - 11.57%
mytelehealthclinic.com.au - 10.63%
humehealth.com - 5.67%
respecthealth.com.au - 2.72%
rapidmedicalsupplies.com.au - 2.01%
smile.com.au - 1.93%
primemedic.com.au - 1.74%
hcf.com.au - 1.53%
others - 22.25%

In the healthcare PPC landscape, Updoc.com.au leads with 24.98% click share, followed by Specsavers.com.au at 14.97%. ‘Others’ collectively hold 22.25%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Medical Imaging and Radiology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	updoc.com.au	specsavers.com.au	minutehealth.co	mytelehealthclinic.com.au	oncarehealth.com.au	audika.com.au	amplifon.com	primemedic.com.au	hola.health	chemistwarehouse.com.au
2026/07/01	37.81%	5.36%	3.83%	28.95%	0%	0.99%	1.46%	2.67%	0%	1.58%
2026/07/02	29.21%	7.44%	0%	36.61%	0%	1.29%	1.63%	9.76%	0%	0%
2026/07/03	47.51%	7.04%	0.13%	27.85%	2.75%	1.02%	1.4%	0%	0%	0.39%
2026/07/04	30.53%	7.13%	0%	32.07%	0%	1.38%	1.72%	2.71%	8.44%	0.03%
2026/07/05	56.45%	11.81%	4.23%	0.06%	0%	2.03%	2.25%	0%	0%	0.06%
2026/07/06	51.56%	6.97%	5.9%	14.14%	0%	1.04%	1.14%	6%	0.3%	0.19%
2026/07/07	48.25%	4.78%	3.06%	23.9%	0%	1.14%	1.5%	7.82%	0%	0.25%
2026/07/08	31.5%	7.46%	0.13%	15.88%	0%	1.37%	1.48%	6.58%	0%	8.79%
2026/07/09	40.6%	8.21%	10.1%	18.41%	0%	1.66%	1.74%	5.13%	0%	0%
2026/07/10	44.16%	5.28%	3.55%	17.23%	3.42%	1.36%	1.62%	0.31%	3.56%	2.31%
2026/07/11	43.94%	8.33%	4.49%	16.91%	0%	1.62%	1.77%	3.59%	0%	3.6%
2026/07/12	24.91%	7.88%	7.04%	11.87%	0.13%	1.71%	1.96%	3.91%	0.18%	11.23%
2026/07/13	51.14%	9.81%	0%	16.13%	0%	1.45%	1.88%	6.15%	0%	0.78%
2026/07/14	47.11%	7.68%	2.84%	15.74%	0%	1.54%	1.6%	9.27%	0%	0.36%
2026/07/15	45.79%	7.76%	0%	21.2%	5.37%	1.11%	1.63%	6.07%	0.15%	0.41%
2026/07/16	53.77%	10.7%	0%	10.62%	0%	2.18%	3.01%	0%	0%	0.09%
2026/07/17	25.19%	9.77%	0%	32.83%	7.23%	2.12%	3.18%	4.68%	0.47%	0%
2026/07/18	39.97%	5.59%	3.6%	33.57%	3.8%	1.74%	1.47%	0.15%	0%	0.54%
2026/07/19	45.17%	8.09%	10.19%	9.97%	0.19%	1.73%	2.15%	0%	0.26%	0.17%
2026/07/20	50.37%	4.96%	0%	31.39%	0%	1.08%	1.46%	3.5%	0%	0%
2026/07/21	46.63%	7.6%	2.81%	15.58%	0%	1.6%	1.59%	9.17%	0%	0.36%
2026/07/22	33.78%	6.16%	2.04%	28.97%	2.16%	1.2%	1.78%	2.44%	0%	6.67%
2026/07/23	20%	10.48%	0%	19.68%	0%	2.12%	2.37%	0.35%	0%	8.61%
2026/07/24	10.54%	10.43%	6.15%	29.85%	4.82%	2.47%	3.83%	0%	0.28%	9.89%
2026/07/25	57.3%	9.8%	5.52%	8.15%	0%	1.49%	2.22%	0%	0.16%	0.44%
2026/07/26	45.69%	7.61%	0.11%	18.99%	1.75%	1.47%	1.77%	9.42%	0%	0.28%
2026/07/27	44.73%	6.93%	0%	17.77%	2.13%	1.42%	2.36%	6.56%	0.16%	0.28%
2026/07/28	41.16%	8.03%	0%	12.8%	0%	1.15%	1.84%	7.11%	0%	0%
2026/07/29	31.49%	7.86%	0%	18.84%	0%	0.84%	1.47%	0%	21.47%	0.3%
2026/07/30	36.02%	9.75%	0%	32.9%	0%	1.18%	1.9%	0%	0.27%	0.03%
2026/07/31	40.47%	12.3%	8.23%	7.02%	3.72%	2.73%	2.56%	0.59%	0%	0%

updoc.com.au
specsavers.com.au
minutehealth.co
mytelehealthclinic.com.au
oncarehealth.com.au
audika.com.au
amplifon.com
primemedic.com.au
hola.health
chemistwarehouse.com.au

Updoc.com.au led July with fluctuating spend, peaking at 57.30. Specsavers.com.au steadily increased, ending at 12.30. Minutehealth.co saw sporadic spikes, finishing at 8.23. Mytelehealthclinic.com.au had a volatile month, closing at 7.02.

Market Exposure

Competitor Count for AUS Healthcare & Medical Medical Imaging and Radiology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	148
2026/07/02	160
2026/07/03	167
2026/07/04	166
2026/07/05	165
2026/07/06	157
2026/07/07	144
2026/07/08	153
2026/07/09	132
2026/07/10	137
2026/07/11	143
2026/07/12	148
2026/07/13	154
2026/07/14	157
2026/07/15	169
2026/07/16	166
2026/07/17	149
2026/07/18	152
2026/07/19	147
2026/07/20	141
2026/07/21	157
2026/07/22	180
2026/07/23	190
2026/07/24	171
2026/07/25	187
2026/07/26	189
2026/07/27	176
2026/07/28	163
2026/07/29	144
2026/07/30	162
2026/07/31	165

July began with 148 advertisers, peaking at 190 mid-month. A slight decline followed, ending at 165.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Medical Imaging and Radiology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
humehealth.com	1.65%
heartfoundation.org.au	1.56%
choice.com.au	1.39%
mytelehealthclinic.com.au	1.06%
tiptophealth.com.au	0.88%
bupa.com.au	-0.67%
stjohn.org.au	-0.8%
chemistwarehouse.com.au	-0.82%
rapidmedicalsupplies.com.au	-1.83%
updoc.com.au	-3.72%

In the past month, humehealth.com surged with a 1.65% click share increase, while updoc.com.au faced a 3.72% decline.

Campaign Efficiency

AUS Healthcare & Medical Medical Imaging and Radiology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	humehealth.com	specsavers.com.au	updoc.com.au	audika.com.au	amplifon.com	mytelehealthclinic.com.au	rapidmedicalsupplies.com.au	primemedic.com.au	respecthealth.com.au	chemistwarehouse.com.au
2026/07/01	9.49%	8.17%	17.74%	1.61%	2.16%	13.99%	0%	1.9%	10.01%	12.07%
2026/07/02	0%	16.4%	16.62%	2.74%	3.02%	21.46%	0%	7.27%	0%	0%
2026/07/03	0%	14.96%	28.33%	1.95%	2.64%	16.14%	0%	0%	1.42%	3.68%
2026/07/04	0%	14.44%	19.55%	3.23%	3.34%	20.9%	0%	2.08%	0%	0.32%
2026/07/05	23.78%	16.26%	21.36%	2.61%	2.57%	0.08%	0%	0%	0%	0.29%
2026/07/06	0%	17.08%	31.43%	2.3%	1.78%	8.97%	0%	4.46%	1.34%	2.05%
2026/07/07	0%	11.38%	32.15%	2.89%	3.16%	16.85%	0%	6.61%	1.24%	2.77%
2026/07/08	22.35%	4.41%	5.52%	0.78%	0.84%	3.19%	7.85%	1.41%	7.85%	23.65%
2026/07/09	0%	16.31%	22.72%	3.22%	3.56%	12.92%	0%	3.46%	0%	0%
2026/07/10	0%	7.16%	16.55%	1.9%	2.08%	6.76%	11.35%	0.33%	11.35%	14.92%
2026/07/11	8.74%	10.97%	15.99%	1.83%	1.85%	6.35%	0.47%	1.58%	9.69%	20.11%
2026/07/12	13.74%	4.98%	4.75%	1.16%	1.06%	1.97%	13.98%	0.98%	9.41%	33.29%
2026/07/13	9.42%	13.23%	21.26%	2.82%	2.73%	6.36%	1.02%	3.56%	10.95%	5.19%
2026/07/14	27.6%	9.85%	18.39%	2.5%	2.26%	6.08%	0.5%	5.15%	0.5%	2.75%
2026/07/15	19.08%	10.1%	20.14%	2.24%	2.36%	10.37%	1.03%	3.45%	1.03%	3.62%
2026/07/16	0%	17.47%	27.59%	4.19%	4.87%	4.86%	0.88%	0%	0.88%	0.88%
2026/07/17	0%	15.73%	12.36%	3.59%	4.55%	15.99%	0%	2.83%	0%	0%
2026/07/18	0%	10.71%	24.6%	3.34%	2.22%	22.31%	0%	0.31%	0%	6.38%
2026/07/19	23.13%	7.9%	14.29%	1.99%	2.09%	2.69%	23.13%	0%	0.63%	0.67%
2026/07/20	0%	9.73%	35.34%	3.24%	3.41%	24.62%	0%	4.09%	0%	0%
2026/07/21	27.6%	9.85%	18.39%	2.5%	2.26%	6.08%	0.5%	5.15%	0.5%	2.75%
2026/07/22	17.38%	4.88%	8.67%	1.26%	1.46%	7.94%	0.47%	0.79%	8.92%	27.25%
2026/07/23	9.79%	5.6%	3.61%	1.24%	1.34%	4.19%	0.27%	0.16%	10.32%	22.52%
2026/07/24	16.9%	7.77%	3.66%	1.99%	2.87%	8.2%	0.46%	0%	0.92%	35.19%
2026/07/25	19.78%	12.32%	25.15%	2.49%	3.42%	4.24%	0.54%	0%	1.07%	4.22%
2026/07/26	0%	13.62%	24.28%	3.99%	3.05%	11.11%	0.55%	7.73%	1.11%	3.02%
2026/07/27	16.26%	8.52%	17.24%	2.54%	2.62%	7.37%	0.44%	3.08%	0.44%	1.76%
2026/07/28	32.49%	7.86%	12.31%	1.77%	1.99%	4.43%	0%	3.07%	0%	0%
2026/07/29	0%	10.35%	13.65%	1.46%	1.67%	9.16%	0%	0%	30.14%	1.64%
2026/07/30	0%	17.25%	17.94%	2.31%	3.6%	16.31%	0%	0%	0%	0.07%
2026/07/31	31.99%	13.69%	13.68%	3.08%	2.7%	1.87%	0.87%	0.52%	0%	0%

humehealth.com
specsavers.com.au
updoc.com.au
audika.com.au
amplifon.com
mytelehealthclinic.com.au
rapidmedicalsupplies.com.au
primemedic.com.au
respecthealth.com.au
chemistwarehouse.com.au

In July 2026, Hume Health’s impression share fluctuated, peaking at 32.49% on July 28. Respect Health saw a significant spike to 30.14% on July 29. Specsavers maintained a steady presence, while Updoc’s share peaked at 35.34% on July 20. The month concluded with Hume Health leading at 31.99%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medical Imaging and Radiology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medical Imaging and Radiology - Last month

1
Same-Day Eye Care Available - Walk-Ins Welcome – No Wait https://www.1001optometry.com.au › kids › instore
Medicare Bulk Billing. Health Fund May Apply. 50% Off Kids Frames. T&Cs Apply. 50% Off...
2
Free Hearing Test https://www.amplifon.com
Free 15 Minute Hearing Test — Huge savings this EOFY, PLUS 4 years loss & damage protection. Now extended* 350+ Locations.
3
Best Blood Pressure Monitors 2026 | CHOICE Reviews https://www.choice.com.au
Over 60 Years Of Campaigning For Consumer Rights, Product Testing & Unbiased Advice. Make Informed Decisions with Comparisons of Top Models. Independently Reviewed & Tested. Independent & Unbiased. Electronics & Technology. Leading Consumer Advocacy. Member Funded.
4
Hume Band 2.0 Smart Tracking | #1 Longevity Wearable 2026 https://www.humehealth.com
Monitor Blood Pressure Trends Daily Without A Cuff Using Smart Technology. Track Sleep Stages, Recovery Trends, And Health Signals Every Single Day. Buy Now Pay Later.
5
Book An Eye Test Today https://www.specsavers.com.au › eye-health › optometrist
Bulk Billing Available — Medicare bulk billing available - so there's no cost to you. T&Cs apply. Same-Day Appointments.

In the competitive landscape of healthcare PPC ads, 1001 Optometry and Specsavers emphasize convenience with same-day eye care and bulk billing. Amplifon offers free hearing tests and extended protection, while CHOICE and Hume Health focus on informed decisions and innovative health tracking, respectively.

Frequently Asked Questions

Why is the AUS Healthcare & Medical Medical Imaging and Radiology July 2026 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Medical Imaging and Radiology July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Healthcare & Medical Medical Imaging and Radiology July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Healthcare & Medical Medical Imaging and Radiology July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Healthcare & Medical Medical Imaging and Radiology July 2026 Report?

The AUS Healthcare & Medical Medical Imaging and Radiology July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Medical Imaging and Radiology July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Healthcare & Medical Medical Imaging and Radiology July 2026 Report for?

The AUS Healthcare & Medical Medical Imaging and Radiology July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

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VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis July 2026