AUS Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Medical Imaging and Radiology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Medical Imaging and Radiology – AUS

Google AI Overview visibility for Healthcare & Medical Medical Imaging and Radiology AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 14.6383546066
85.3616453934
14%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 28
72
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 8%
Navigational 3%
Seasonal 0%
Local 9%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Medical Imaging and Radiology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
chemistwarehouse.com.au 14.36
updoc.com.au 11.46
specsavers.com.au 8.92
mytelehealthclinic.com.au 8.46
heartfoundation.org.au 7.79
respecthealth.com.au 7.33
novamedicpro.com 6.93
aussiecarepro.com 3.77
medescan.com.au 3.14
tiptophealth.com.au 3.01
others 24.83
  • chemistwarehouse.com.au - 14.36%
  • updoc.com.au - 11.46%
  • specsavers.com.au - 8.92%
  • mytelehealthclinic.com.au - 8.46%
  • heartfoundation.org.au - 7.79%
  • respecthealth.com.au - 7.33%
  • novamedicpro.com - 6.93%
  • aussiecarepro.com - 3.77%
  • medescan.com.au - 3.14%
  • tiptophealth.com.au - 3.01%
  • others - 24.83%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, Chemist Warehouse leads with 14.36% click share, followed by Updoc at 11.46%. Others collectively hold 24.83%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Medical Imaging and Radiology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date updoc.com.au mytelehealthclinic.com.au specsavers.com.au heartfoundation.org.au primemedic.com.au chemistwarehouse.com.au respecthealth.com.au novamedicpro.com tiptophealth.com.au medescan.com.au
2026/06/01 31.93% 14.79% 7.72% 3.58% 0% 5.28% 1.87% 3.35% 0% 0.1%
2026/06/02 36.02% 10.86% 8.16% 0% 0% 1.16% 2.59% 1.93% 0% 1.37%
2026/06/03 26.72% 20.15% 10.54% 0.83% 0% 4.71% 4.86% 3.25% 0.09% 0.38%
2026/06/04 28.6% 17.26% 7.87% 0% 3.15% 2.38% 0.6% 2.65% 1.54% 4.31%
2026/06/05 19.43% 12.22% 9% 11.95% 0.09% 3.08% 0.03% 3.18% 3.51% 8.59%
2026/06/06 20.53% 15.69% 6.51% 3.6% 2.81% 8.39% 5.88% 4.18% 4.06% 1.3%
2026/06/07 30.38% 12.4% 4.92% 6.85% 1.31% 10.16% 4.61% 3.24% 1.7% 0.01%
2026/06/08 19.64% 18.17% 6.39% 3.86% 1.47% 11.02% 5.62% 3.89% 1.47% 3.76%
2026/06/09 32.4% 11.28% 7.88% 2.96% 1.87% 3.91% 2.35% 1.54% 2.76% 2.15%
2026/06/10 27.06% 21.01% 6.21% 3.09% 2.2% 2.91% 0.64% 3.35% 2.15% 5.5%
2026/06/11 20.31% 22.28% 7.98% 0% 0.18% 3.86% 0.04% 3.61% 4.4% 9.64%
2026/06/12 22.75% 23.87% 5.34% 0.9% 0% 8.99% 6.3% 4.47% 4.35% 1.39%
2026/06/13 19.6% 30.08% 4.31% 0.59% 2.77% 8.74% 4.28% 3.11% 1.41% 0.01%
2026/06/14 28.3% 11.17% 4.75% 2.14% 1.5% 12.12% 6.21% 4.31% 1.63% 4.18%
2026/06/15 26.44% 16.87% 7.59% 3.01% 4.41% 3.85% 2.21% 1.5% 2.57% 2.05%
2026/06/16 26.99% 17.33% 6.96% 0% 5.98% 2.74% 0.6% 3.19% 2.04% 5.23%
2026/06/17 25.58% 15.5% 5.87% 0% 8.4% 11.07% 3.21% 1.45% 5.21% 0.11%
2026/06/18 27.52% 14.94% 7.47% 0% 3.43% 5.6% 4.39% 2.06% 3.07% 0.1%
2026/06/19 26% 23.48% 4.3% 3.88% 4.32% 6.06% 3.93% 2.88% 2.96% 0.18%
2026/06/20 20.69% 33.83% 6.62% 11.01% 1.05% 0.52% 0.18% 0% 0% 0%
2026/06/21 25.94% 30.77% 7.64% 0% 2.8% 0.12% 0.06% 0% 0% 0%
2026/06/22 21.49% 30.92% 9.28% 0% 5.18% 0.44% 0.17% 0.01% 0% 0%
2026/06/23 30.09% 32.98% 8.14% 0% 2.79% 0.07% 0% 0.01% 0% 0%
2026/06/24 32.73% 28.11% 8.94% 0% 5.08% 0.24% 0% 0% 0% 0%
2026/06/25 11.58% 46.57% 7.31% 0% 9.56% 0.12% 0.05% 0% 0% 0%
2026/06/26 27.6% 22.43% 11.41% 0% 4.58% 0.29% 0.2% 0.01% 0% 0%
2026/06/27 25.01% 41.69% 6.54% 0% 5.86% 0.49% 0.13% 0.01% 0% 0%
2026/06/28 46.58% 25.56% 4.83% 2.95% 2.43% 0.22% 0.05% 0% 0% 0%
2026/06/29 38.86% 24.35% 7.32% 0% 0.19% 1.98% 2.12% 0% 0% 0%
2026/06/30 34.36% 29.48% 7.5% 3.06% 0.3% 0.06% 0.05% 0% 0% 0%
  • updoc.com.au
  • mytelehealthclinic.com.au
  • specsavers.com.au
  • heartfoundation.org.au
  • primemedic.com.au
  • chemistwarehouse.com.au
  • respecthealth.com.au
  • novamedicpro.com
  • tiptophealth.com.au
  • medescan.com.au

Copyright © Adthena. All rights reserved.

In June 2026, Updoc.com.au led with fluctuating spend, peaking at 46.58. Mytelehealthclinic.com.au surged mid-month, while Specsavers.com.au maintained steady growth. Heartfoundation.org.au and Primemedic.com.au showed sporadic activity.

Market Exposure

Competitor Count for AUS Healthcare & Medical Medical Imaging and Radiology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 222
2026/06/02 214
2026/06/03 215
2026/06/04 210
2026/06/05 217
2026/06/06 213
2026/06/07 216
2026/06/08 229
2026/06/09 204
2026/06/10 194
2026/06/11 196
2026/06/12 198
2026/06/13 189
2026/06/14 186
2026/06/15 184
2026/06/16 184
2026/06/17 185
2026/06/18 188
2026/06/19 169
2026/06/20 167
2026/06/21 163
2026/06/22 160
2026/06/23 159
2026/06/24 157
2026/06/25 164
2026/06/26 162
2026/06/27 157
2026/06/28 158
2026/06/29 168
2026/06/30 162

Copyright © Adthena. All rights reserved.

June began with 222 advertisers, peaking at 229 on June 8. A steady decline followed, ending at 162 on June 30.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Medical Imaging and Radiology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
mytelehealthclinic.com.au 8.34%
updoc.com.au 6.18%
specsavers.com.au 4.79%
bupa.com.au 1.57%
smile.com.au 1.31%
respecthealth.com.au -2.73%
aussiecarepro.com -3.99%
medescan.com.au -4.64%
novamedicpro.com -6.23%
chemistwarehouse.com.au -6.64%

Copyright © Adthena. All rights reserved.

MyTeleHealthClinic.com.au surged with an 8.34% click share increase, while ChemistWarehouse.com.au faced a 6.64% decline.

Campaign Efficiency

AUS Healthcare & Medical Medical Imaging and Radiology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date updoc.com.au mytelehealthclinic.com.au specsavers.com.au heartfoundation.org.au chemistwarehouse.com.au respecthealth.com.au novamedicpro.com tiptophealth.com.au medescan.com.au aussiecarepro.com
2026/06/01 5.66% 3.08% 4.71% 5.92% 14.22% 6.25% 18.25% 0% 0.32% 6.08%
2026/06/02 10.02% 3.04% 6.8% 0% 2.46% 13.71% 13.71% 0% 4.57% 8.9%
2026/06/03 5.49% 3.52% 6.23% 7.57% 12.54% 15.87% 15.76% 0.41% 1.23% 0.21%
2026/06/04 7.58% 4.42% 6.43% 0% 7.71% 5% 17.9% 4.26% 12.81% 4.89%
2026/06/05 3.48% 2.14% 5.01% 18.17% 5.88% 0.09% 14.01% 6.05% 16.72% 9.72%
2026/06/06 3.45% 2.8% 3.3% 4.18% 18.31% 14.87% 16.96% 6.39% 2.21% 8.59%
2026/06/07 4.82% 1.55% 2.44% 7.86% 20.33% 13.52% 13.53% 2.62% 0% 10.48%
2026/06/08 3.28% 3.02% 3.3% 4.37% 22.18% 15.81% 15.75% 2.3% 6.9% 6.55%
2026/06/09 6.33% 2.14% 4.75% 7.93% 11.25% 14.14% 9.62% 4.9% 5.27% 9.43%
2026/06/10 5.7% 3.8% 3.5% 7.93% 7.02% 4.09% 16.72% 4.61% 12.53% 3.96%
2026/06/11 4.31% 4.15% 4.47% 0% 8.34% 0.12% 17.17% 8.59% 21.02% 12.43%
2026/06/12 3.57% 3.26% 2.58% 6.22% 18.14% 14.74% 16.81% 6.33% 2.19% 8.52%
2026/06/13 3.46% 4.77% 2.45% 4.61% 18.43% 14.33% 14.33% 2.31% 0% 11.52%
2026/06/14 4.25% 1.61% 2.31% 2.33% 23.34% 16.82% 16.82% 2.46% 7.37% 6.99%
2026/06/15 5.51% 3.92% 5.1% 4.39% 11.57% 13.9% 9.51% 4.88% 5.35% 9.27%
2026/06/16 6.21% 3.39% 5.05% 0% 7.24% 4.26% 17.51% 4.83% 13.13% 4.15%
2026/06/17 5.45% 3.35% 3.98% 0% 31.61% 14.55% 7.37% 10.67% 0.38% 0.4%
2026/06/18 5.38% 3.06% 4.65% 0% 14.89% 17.55% 12.07% 6.11% 0.32% 5.8%
2026/06/19 4.95% 3.91% 2.83% 5.27% 15.25% 18.73% 11.26% 5.56% 0.57% 5.41%
2026/06/20 8.68% 14.61% 8.84% 33.6% 3.81% 1.37% 0.01% 0.01% 0% 0%
2026/06/21 16.09% 16.21% 14.66% 0% 0.93% 0.77% 0.02% 0.01% 0% 0%
2026/06/22 11.73% 15.77% 14.84% 0% 2.94% 1.44% 0.02% 0.01% 0% 0.05%
2026/06/23 18.48% 18.63% 16.29% 0% 0.5% 0% 0.02% 0.01% 0% 0%
2026/06/24 17.52% 13.9% 15.94% 0% 1.39% 0% 0.02% 0.01% 0% 0%
2026/06/25 6.97% 26.13% 14.65% 0% 1.48% 0.74% 0.02% 0.01% 0% 0%
2026/06/26 13.92% 11.69% 15.98% 0% 2.61% 2.13% 0.03% 0.01% 0% 0%
2026/06/27 14.78% 25.3% 12.76% 0% 5.89% 1.68% 0.02% 0.01% 0% 0%
2026/06/28 27.2% 13.99% 9.74% 12.32% 2.68% 0.67% 0.02% 0.01% 0% 0%
2026/06/29 16.45% 9.93% 9.2% 0% 10.21% 10.15% 0.01% 0.01% 0% 0%
2026/06/30 18.18% 16.35% 12.13% 11.63% 0.64% 0.63% 0.02% 0.01% 0% 0%
  • updoc.com.au
  • mytelehealthclinic.com.au
  • specsavers.com.au
  • heartfoundation.org.au
  • chemistwarehouse.com.au
  • respecthealth.com.au
  • novamedicpro.com
  • tiptophealth.com.au
  • medescan.com.au
  • aussiecarepro.com

Copyright © Adthena. All rights reserved.

In June 2026, Updoc.com.au’s impression share fluctuated, peaking at 27.20% on June 28. Mytelehealthclinic.com.au saw a significant rise mid-month, reaching 26.13% on June 25. Specsavers.com.au maintained a steady presence, while Heartfoundation.org.au spiked to 33.60% on June 20. Chemistwarehouse.com.au experienced a sharp decline after mid-month. Respecthealth.com.au and Medescan.com.au showed sporadic activity. Novamedicpro.com and Tiptophealth.com.au had minimal impact. The month concluded with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medical Imaging and Radiology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medical Imaging and Radiology - Last month
  1. 1
    Audiology Clinic Near You - EOFY Sale + 4 Years Protection https://www.amplifon.com

    Huge savings this EOFY, PLUS 4 years loss and damage protection. Ends 30 June* 350+ Locations.

  2. 2
    Best Blood Pressure Monitors 2026 | CHOICE Reviews https://www.choice.com.au

    Over 60 Years Of Campaigning For Consumer Rights, Product Testing & Unbiased Advice. Make Informed Decisions with Comparisons of Top Models. Independently Reviewed & Tested. Member Funded.

  3. 3
    Top-Rated Dental Cover From $79 a Year | smile.com.au https://www.smile.com.au

    Reduced & Capped Dental Fees Instantly. Dental Cover from $79 a Year. No Waiting Periods. No...

  4. 4
    Book An Eye Test Today | Bulk Billing Available https://www.specsavers.com.au › eye-health › optometrist

    At Specsavers you get the care, service and value you deserve. Same-Day Appointments.

  5. 5
    No Appointment Needed - Need A Medical Certificate? https://www.updoc.com.au › medical › certificate

    No Appointment Needed, Skip The Hassle & Rest Up With updoc. Consult Requests From $19.95.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, Amplifon entices with EOFY savings and protection, while CHOICE empowers informed decisions with unbiased reviews. Smile.com.au offers affordable dental cover, Specsavers ensures accessible eye care, and Updoc simplifies medical certificates.

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