AUS Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Medical Imaging and Radiology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Healthcare & Medical Medical Imaging and Radiology AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	11.3659266498
	88.6340733502

11%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	30
	70

30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	1%
Transactional	9%
Navigational	4%
Seasonal	0%
Local	4%
Problem Solving	18%

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Medical Imaging and Radiology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
specsavers.com.au	14.35
novamedicpro.com	11.8
getwellue.com	7.35
mytelehealthclinic.com.au	7.29
medescan.com.au	4.87
heartfoundation.org.au	3.92
chemistwarehouse.com.au	3.77
updoc.com.au	3.48
respecthealth.com.au	3.46
rapidmedicalsupplies.com.au	3.17
others	36.54

specsavers.com.au - 14.35%
novamedicpro.com - 11.8%
getwellue.com - 7.35%
mytelehealthclinic.com.au - 7.29%
medescan.com.au - 4.87%
heartfoundation.org.au - 3.92%
chemistwarehouse.com.au - 3.77%
updoc.com.au - 3.48%
respecthealth.com.au - 3.46%
rapidmedicalsupplies.com.au - 3.17%
others - 36.54%

In the healthcare PPC landscape, Specsavers leads with 14.35% click share, followed by Novamedicpro at 11.8%. Others collectively dominate with 36.54%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Medical Imaging and Radiology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	updoc.com.au	mytelehealthclinic.com.au	specsavers.com.au	novamedicpro.com	getwellue.com	respecthealth.com.au	medescan.com.au	audika.com.au	opsm.com.au	amplifon.com
2025/12/01	0.01%	21.28%	17%	0.57%	0%	0%	0.29%	1.75%	4.48%	3.23%
2025/12/02	0.96%	19.06%	14.58%	17.7%	1.97%	0.13%	7.56%	2.18%	4.6%	2.11%
2025/12/03	0%	20.89%	11.85%	13.85%	0%	0%	0.15%	1.94%	2.24%	2.4%
2025/12/04	10.45%	27%	11.48%	7.29%	3.15%	0%	6.55%	2.19%	2.81%	1.94%
2025/12/05	9.77%	18.05%	17.8%	14.85%	0%	0%	0.26%	2.52%	2.78%	2.27%
2025/12/06	13.98%	21.65%	13.63%	10.4%	1.11%	0%	0.11%	2.08%	3.28%	1.6%
2025/12/07	6.92%	20.38%	16.35%	8.8%	1.56%	0.19%	3.1%	3.27%	2.63%	2.52%
2025/12/08	14.8%	16.16%	14.63%	13.2%	11.35%	0.18%	0%	1.82%	3.14%	2.41%
2025/12/09	1.83%	25.86%	15.21%	9.67%	0%	0.44%	0%	2.56%	3.37%	3%
2025/12/10	0.63%	37.65%	17.44%	8.43%	0.08%	0.01%	0.31%	3.95%	2.19%	3.12%
2025/12/11	0%	22.1%	13.29%	6.65%	21.79%	7.65%	0%	2.29%	1.25%	1.94%
2025/12/12	0.97%	25.94%	21.56%	9.13%	1.91%	0.36%	0%	4.16%	1.84%	2.4%
2025/12/13	7%	27.61%	14.99%	12.09%	10.18%	0.16%	0%	2.65%	1.57%	1.52%
2025/12/14	0%	45.67%	18.41%	1.8%	1.86%	0.14%	0.01%	3.91%	1.91%	1.87%
2025/12/15	3.68%	20.04%	15.42%	16.03%	13.93%	0%	0%	2.39%	2.38%	1.98%
2025/12/16	0%	28.2%	12.36%	13.29%	11.62%	6.94%	0%	2.18%	1.7%	1.63%
2025/12/17	0%	29.39%	18.54%	8.22%	14.58%	0%	0.01%	2.95%	1.66%	2.38%
2025/12/18	0%	14.43%	17.54%	5.27%	0.1%	11.7%	2.38%	2.49%	2.32%	2.32%
2025/12/19	0%	26.57%	15.06%	8.19%	11.1%	2.13%	2.84%	2.8%	1.81%	1.53%
2025/12/20	0%	14.89%	11.88%	13.45%	11.82%	3.71%	9.96%	2.93%	1.47%	1.3%
2025/12/21	0%	25.47%	13.37%	10.83%	9.06%	0%	0.01%	2.4%	2.43%	1.34%
2025/12/22	6.76%	14.02%	14.86%	12.38%	20.1%	0.04%	0.12%	2.04%	2.17%	1.16%
2025/12/23	16.76%	18.14%	17.19%	6.13%	1.34%	0.24%	3.05%	2.5%	2.04%	1.34%
2025/12/24	13.16%	16.2%	15.91%	11.77%	1.19%	1.82%	4.85%	3%	1.32%	1.37%
2025/12/25	13.25%	18.84%	9.77%	8.41%	14.92%	0.07%	1.76%	2.73%	3.69%	1.03%
2025/12/26	18.46%	22.53%	10.86%	5.51%	0%	0.02%	0.01%	2.75%	4.61%	1%
2025/12/27	14.09%	11.84%	10.9%	9.4%	15.18%	1.52%	3.88%	2.32%	2.38%	0.79%
2025/12/28	16.13%	12.9%	13.12%	13.17%	1.18%	8.18%	0.12%	2.83%	2.23%	0.94%
2025/12/29	13.35%	11.69%	12.67%	5.97%	1.83%	2.81%	4%	1.29%	1.74%	0.58%
2025/12/30	15.09%	15.9%	15.68%	11.35%	1.15%	0.14%	2.41%	1.83%	1.66%	0.73%
2025/12/31	14.48%	13.9%	11.87%	10.12%	8.9%	6.25%	4.11%	2.32%	1.9%	0.4%

updoc.com.au
mytelehealthclinic.com.au
specsavers.com.au
novamedicpro.com
getwellue.com
respecthealth.com.au
medescan.com.au
audika.com.au
opsm.com.au
amplifon.com

In December 2025, “mytelehealthclinic.com.au” dominated PPC spend, peaking at 45.67 on the 14th. “updoc.com.au” surged late, reaching 18.46 on the 26th. “specsavers.com.au” maintained steady activity, while “novamedicpro.com” fluctuated. The month concluded with diverse spending patterns across domains.

Market Exposure

Competitor Count for AUS Healthcare & Medical Medical Imaging and Radiology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/12/01	209
2025/12/02	215
2025/12/03	215
2025/12/04	223
2025/12/05	217
2025/12/06	219
2025/12/07	212
2025/12/08	240
2025/12/09	223
2025/12/10	233
2025/12/11	225
2025/12/12	237
2025/12/13	231
2025/12/14	211
2025/12/15	235
2025/12/16	239
2025/12/17	234
2025/12/18	217
2025/12/19	247
2025/12/20	231
2025/12/21	230
2025/12/22	243
2025/12/23	240
2025/12/24	247
2025/12/25	236
2025/12/26	231
2025/12/27	232
2025/12/28	222
2025/12/29	248
2025/12/30	229
2025/12/31	222

Advertisers fluctuated throughout December, peaking at 248 on the 29th, before closing at 222.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Medical Imaging and Radiology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
chemistwarehouse.com.au	5.56%
medescan.com.au	4.15%
tiptophealth.com.au	4.1%
rapidmedicalsupplies.com.au	3.87%
respecthealth.com.au	2.58%
liver.org.au	-1.93%
getwellue.com	-2.35%
novamedicpro.com	-3.05%
specsavers.com.au	-5.27%
mytelehealthclinic.com.au	-5.55%

Chemistwarehouse.com.au surged with a 5.56% click share increase, while mytelehealthclinic.com.au dropped by 5.55%.

Campaign Efficiency

AUS Healthcare & Medical Medical Imaging and Radiology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	novamedicpro.com	fitvii.com	getwellue.com	medescan.com.au	respecthealth.com.au	tiptophealth.com.au	rapidmedicalsupplies.com.au	specsavers.com.au	mytelehealthclinic.com.au	chemistwarehouse.com.au
2025/12/01	1.01%	0%	0%	1.02%	0%	0%	0.03%	11.76%	6.5%	0.02%
2025/12/02	19.38%	9.19%	9.69%	19.87%	0.5%	0.5%	0.5%	5.7%	2.78%	0.01%
2025/12/03	20.44%	0%	0%	0.54%	0.01%	0%	0%	6.27%	4.29%	0.05%
2025/12/04	9.65%	9.15%	18.8%	19.3%	0%	0%	9.15%	5.74%	4.8%	0.03%
2025/12/05	31.08%	0%	0%	1.11%	0.01%	0%	0.01%	9.69%	3.84%	0.73%
2025/12/06	19.04%	9.27%	9.27%	0.5%	0%	0%	0%	8.3%	5.54%	0.51%
2025/12/07	19.95%	0%	9.71%	10.24%	0.53%	0%	0.02%	7.25%	3.89%	0.72%
2025/12/08	28.05%	0%	18.53%	0%	0.63%	0.49%	0.02%	7.92%	3.49%	0.38%
2025/12/09	22.12%	0%	0%	0%	2.48%	0.01%	0.01%	12.28%	7.67%	0.79%
2025/12/10	18.6%	0%	0.91%	1.82%	0.01%	0.01%	0.01%	13.6%	10.79%	1%
2025/12/11	13.79%	0%	25.55%	0%	13.8%	0.68%	0%	10.02%	5.91%	0.35%
2025/12/12	13.61%	0%	12.27%	0%	1.34%	1.34%	0%	10.7%	5.08%	0.72%
2025/12/13	27.08%	0%	13.89%	0%	0.73%	1.44%	1.07%	11.6%	8.45%	0.3%
2025/12/14	18.9%	0%	17.92%	0.01%	1.02%	0.01%	0%	13.4%	13.09%	0.25%
2025/12/15	31.27%	0%	20.84%	0%	0%	0.01%	0%	8.53%	4.03%	0.07%
2025/12/16	27.77%	0%	18.83%	0%	9.42%	0.49%	0.01%	7.17%	5.85%	0.08%
2025/12/17	19.89%	0%	29.83%	0%	0%	0.01%	0%	9.93%	6.02%	0.33%
2025/12/18	7.35%	0%	0.65%	7.35%	13.39%	0.66%	0.68%	8.26%	2.63%	7.43%
2025/12/19	20.54%	13.45%	13.81%	7.09%	7.46%	0.37%	0.01%	7.02%	4.31%	1.16%
2025/12/20	18.52%	0%	13.76%	18.51%	9.26%	0%	13.78%	3.59%	1.67%	5.61%
2025/12/21	17.52%	0%	8.52%	0.01%	0.01%	0%	0.01%	7.98%	5.72%	9.61%
2025/12/22	22.91%	0%	22.5%	0.41%	0.04%	0%	0.01%	7.35%	2.8%	0.64%
2025/12/23	9.93%	0%	9.44%	9.95%	0.98%	0.98%	0.49%	9.65%	3.93%	1.48%
2025/12/24	21.07%	0.37%	7.14%	14.3%	7.17%	0.37%	7.15%	7.45%	2.89%	1.13%
2025/12/25	14.79%	7.01%	21.42%	7.4%	0.39%	0.38%	0.77%	6.27%	4.45%	1.44%
2025/12/26	10.72%	0%	0%	0.01%	0.04%	0.01%	0.01%	7.8%	5.76%	0.76%
2025/12/27	15.92%	5.12%	15.36%	10.8%	5.64%	5.4%	5.69%	4.75%	2%	11.4%
2025/12/28	26.93%	13.28%	6.64%	0.37%	13.65%	6.65%	0.02%	5.84%	2.34%	1.67%
2025/12/29	10.61%	0%	6.95%	6.95%	7.05%	7.14%	10.43%	3.9%	1.37%	14.39%
2025/12/30	21%	0%	7.12%	6.76%	0.57%	21%	0.37%	7.51%	2.99%	0.72%
2025/12/31	17.56%	13.06%	13.06%	9.02%	8.88%	8.78%	4.52%	4.19%	2.04%	0.4%

novamedicpro.com
fitvii.com
getwellue.com
medescan.com.au
respecthealth.com.au
tiptophealth.com.au
rapidmedicalsupplies.com.au
specsavers.com.au
mytelehealthclinic.com.au
chemistwarehouse.com.au

Novamedicpro.com dominated December with fluctuating impressions, peaking at 31.27%. Getwellue.com surged mid-month, while Medescan.com.au struggled. Specsavers.com.au maintained steady visibility. The month concluded with novamedicpro.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medical Imaging and Radiology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medical Imaging and Radiology - Last month

1
Best Blood Pressure Monitors | CHOICE Reviews https://www.choice.com.au
Over 60 Years Of Campaigning For Consumer Rights, Product Testing & Unbiased Advice. Make Informed Decisions with Comparisons of Top Models. Independently Reviewed & Tested. Independent & Unbiased. Electronics & Technology.
2
Medical Certificate Online https://www.minutehealth.co › medical › certificate
100% Online, Whenever You Need — Connect With Australian Doctors From Anywhere, Anytime. Reliable & Efficient Platform. Access Australian Doctors Who Can Provide Medical...
3
No Appointment Needed https://www.mytelehealthclinic.com.au
Instant Med Certs, Just $19.95 — Instant Medical Certificates Online. AHPRA-Registered Nurse Practitioners Available Now.
4
Book An Eye Test Today - Bulk Billing Available https://www.specsavers.com.au › eye-health › optometrist
Get an eye test at Specsavers, winner of Reader’s Digest optometry “Quality Service” Award
5
No Appointment Needed - Medical Certificate Online https://www.updoc.com.au › medical › certificate
No Appointment Needed, Skip The Hassle & Rest Up With updoc. Consult Requests From $19.95. Used By 200k+ Aussies. Fast & Efficient Delivery.

In the competitive landscape of Google PPC, five top-performing ads stand out. CHOICE emphasizes its 60-year legacy of unbiased product reviews, while MinuteHealth and MyTeleHealthClinic offer convenient, online medical certificates. Specsavers highlights award-winning eye care, and Updoc provides hassle-free medical consultations, trusted by over 200,000 Australians.

Frequently Asked Questions

Why is the AUS Healthcare & Medical Medical Imaging and Radiology December 2025 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Medical Imaging and Radiology December 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Healthcare & Medical Medical Imaging and Radiology December 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Healthcare & Medical Medical Imaging and Radiology December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Healthcare & Medical Medical Imaging and Radiology December 2025 Report?

The AUS Healthcare & Medical Medical Imaging and Radiology December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Medical Imaging and Radiology December 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Healthcare & Medical Medical Imaging and Radiology December 2025 Report for?

The AUS Healthcare & Medical Medical Imaging and Radiology December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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AUS Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis December 2025