Why is the AUS Healthcare & Medical Medical Imaging and Radiology June 2026 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Medical Imaging and Radiology June 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Healthcare & Medical Medical Imaging and Radiology June 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Healthcare & Medical Medical Imaging and Radiology June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Medical Imaging and Radiology June 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Healthcare & Medical Medical Imaging and Radiology June 2026 Report for?

The AUS Healthcare & Medical Medical Imaging and Radiology June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Medical Imaging and Radiology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Healthcare & Medical Medical Imaging and Radiology AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	13.0762560055
	86.9237439945

13%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	29
	71

28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	2%
Transactional	9%
Navigational	2%
Seasonal	0%
Local	6%
Problem Solving	13%

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Medical Imaging and Radiology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
updoc.com.au	18.34
specsavers.com.au	9.94
respecthealth.com.au	9.88
mytelehealthclinic.com.au	9.73
chemistwarehouse.com.au	9.23
novamedicpro.com	7.33
rapidmedicalsupplies.com.au	5.81
heartfoundation.org.au	3.93
medescan.com.au	3.77
medshop.com.au	1.89
others	20.15

updoc.com.au - 18.34%
specsavers.com.au - 9.94%
respecthealth.com.au - 9.88%
mytelehealthclinic.com.au - 9.73%
chemistwarehouse.com.au - 9.23%
novamedicpro.com - 7.33%
rapidmedicalsupplies.com.au - 5.81%
heartfoundation.org.au - 3.93%
medescan.com.au - 3.77%
medshop.com.au - 1.89%
others - 20.15%

In the competitive landscape of healthcare PPC, Updoc.com.au leads with an 18.34% click share. Specsavers.com.au and Respecthealth.com.au follow closely, while ‘others’ collectively hold a significant 20.15%.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Medical Imaging and Radiology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	updoc.com.au	mytelehealthclinic.com.au	chemistwarehouse.com.au	novamedicpro.com	specsavers.com.au	respecthealth.com.au	rapidmedicalsupplies.com.au	medescan.com.au	hcf.com.au	hola.health
2026/05/01	55.46%	15.06%	0.41%	0.11%	7.83%	1.44%	0%	0.05%	1.75%	0%
2026/05/02	56.73%	26.19%	0.09%	0.09%	4.32%	0.16%	0%	0.2%	1.83%	0.11%
2026/05/03	42.45%	34.28%	0.4%	1.13%	4.63%	4.01%	0.05%	2.68%	1.89%	0.19%
2026/05/04	45.98%	11.43%	0.33%	0%	6.7%	3.57%	0.06%	0.13%	1.23%	2.71%
2026/05/05	52.65%	24.28%	0.43%	1.24%	6.34%	1.27%	0.05%	0.17%	0.86%	0%
2026/05/06	43.95%	33.17%	0.15%	0.96%	6.34%	0.04%	0.05%	2.44%	0.47%	0%
2026/05/07	44.48%	23.74%	0.26%	0.3%	6.25%	5.12%	0.12%	3.3%	1.31%	3.65%
2026/05/08	47.99%	15.16%	0.34%	0%	9.5%	4.14%	0%	0%	2.93%	0%
2026/05/09	38.57%	30.11%	0.28%	2.02%	5.76%	0.13%	0%	0.12%	2.15%	2.8%
2026/05/10	45.85%	21.95%	0.4%	1.82%	4.63%	5.06%	0.04%	0.1%	1.84%	6.73%
2026/05/11	48.13%	8.47%	0.46%	0%	8.06%	8.87%	0.05%	0.12%	1.41%	6.54%
2026/05/12	35.67%	16.88%	1.19%	7.22%	7.95%	0.11%	2.89%	8.43%	1.03%	0%
2026/05/13	34.39%	19.67%	0.74%	0.04%	6.6%	10.28%	2.93%	8.53%	0.57%	0%
2026/05/14	47.89%	20.53%	0.48%	0.05%	7.78%	2.08%	0%	4.86%	0.66%	0%
2026/05/15	41.71%	23.91%	0.98%	0.05%	8.89%	4.42%	1.7%	2.79%	0.97%	0%
2026/05/16	32.46%	10.09%	3.81%	5.13%	5.2%	7.42%	4.38%	9.03%	0.75%	5.85%
2026/05/17	42.26%	23.57%	2.29%	0.95%	6.44%	5.7%	4.8%	0.04%	0.98%	0%
2026/05/18	31.18%	7.22%	2.3%	4.55%	6.42%	6.11%	3.02%	6.79%	0.79%	3.47%
2026/05/19	39.01%	20.44%	3.29%	1.22%	7.71%	5.27%	2.05%	0.06%	1.23%	0.29%
2026/05/20	38.18%	14.53%	5.42%	3.11%	7.64%	6.19%	4.1%	0.13%	0.55%	0.01%
2026/05/21	31.68%	11.64%	11.8%	6.72%	6.67%	8.35%	4.49%	0%	1.07%	3.46%
2026/05/22	23.88%	15.96%	13.47%	6.03%	7.79%	8.45%	4.75%	0%	0.63%	0.01%
2026/05/23	30.86%	22%	2.37%	6.12%	5.75%	5.54%	4.01%	3.63%	0.82%	0%
2026/05/24	36.05%	26.6%	4.51%	3.98%	8.34%	4.06%	0.05%	0.15%	1.01%	0.01%
2026/05/25	35.17%	15.61%	1.27%	4.56%	9.06%	4.59%	0.05%	5.43%	0.4%	0.01%
2026/05/26	40.8%	21.89%	0.96%	2.5%	10.02%	0.08%	0.06%	0%	1.12%	0.11%
2026/05/27	30.71%	16.49%	5.28%	7.02%	9.86%	7.25%	3.54%	0.31%	0.44%	0%
2026/05/28	29.76%	13.61%	1.03%	7.87%	8.05%	8.03%	3.1%	5.07%	0.82%	2.34%
2026/05/29	33.49%	22%	1.25%	3.99%	8.15%	4.03%	0.09%	0.11%	0.97%	0%
2026/05/30	30.1%	27.28%	1.37%	2.31%	8.86%	2.28%	0.05%	0.12%	1.3%	2.43%
2026/05/31	25.11%	23.73%	9.12%	8.28%	5.5%	2.92%	2.79%	1.84%	1.3%	0%

updoc.com.au
mytelehealthclinic.com.au
chemistwarehouse.com.au
novamedicpro.com
specsavers.com.au
respecthealth.com.au
rapidmedicalsupplies.com.au
medescan.com.au
hcf.com.au
hola.health

In May 2026, Updoc.com.au led with fluctuating spend, peaking early and declining. Mytelehealthclinic.com.au showed a steady rise, while Chemistwarehouse.com.au surged mid-month. Novamedicpro.com and Specsavers.com.au maintained moderate growth. The month concluded with diverse spending patterns across domains.

Market Exposure

Competitor Count for AUS Healthcare & Medical Medical Imaging and Radiology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/05/01	171
2026/05/02	150
2026/05/03	151
2026/05/04	162
2026/05/05	160
2026/05/06	158
2026/05/07	151
2026/05/08	183
2026/05/09	154
2026/05/10	154
2026/05/11	168
2026/05/12	198
2026/05/13	199
2026/05/14	207
2026/05/15	213
2026/05/16	197
2026/05/17	199
2026/05/18	208
2026/05/19	188
2026/05/20	185
2026/05/21	201
2026/05/22	207
2026/05/23	182
2026/05/24	183
2026/05/25	199
2026/05/26	211
2026/05/27	215
2026/05/28	205
2026/05/29	204
2026/05/30	200
2026/05/31	204

May began with 171 advertisers, dipping to 150 by May 2. A steady rise followed, peaking at 215 on May 27. The month concluded with 204 advertisers, showcasing a dynamic increase.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Medical Imaging and Radiology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
chemistwarehouse.com.au	9.14%
heartfoundation.org.au	5.7%
novamedicpro.com	5.19%
medshop.com.au	3.21%
aussiecarepro.com	1.3%
tiptophealth.com.au	-1.54%
specsavers.com.au	-2.48%
medescan.com.au	-3.45%
mytelehealthclinic.com.au	-4.15%
updoc.com.au	-11.14%

Chemistwarehouse.com.au leads with a 9.14% click share increase, while updoc.com.au faces an 11.14% decline. Heartfoundation.org.au and novamedicpro.com also see positive growth, contrasting with declines for mytelehealthclinic.com.au and medescan.com.au.

Campaign Efficiency

AUS Healthcare & Medical Medical Imaging and Radiology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	chemistwarehouse.com.au	novamedicpro.com	respecthealth.com.au	rapidmedicalsupplies.com.au	aussiecarepro.com	heartfoundation.org.au	mytelehealthclinic.com.au	updoc.com.au	specsavers.com.au	medescan.com.au
2026/05/01	2.33%	0.55%	12.77%	0%	0%	0%	7.26%	24.24%	10.68%	0.54%
2026/05/02	0.87%	0.73%	2.19%	0%	0%	0%	18.78%	34.49%	7.8%	2.18%
2026/05/03	2.99%	10.1%	19.79%	0.41%	0%	0%	16.76%	17.52%	5.65%	10.51%
2026/05/04	2.2%	0%	14.77%	0.6%	0%	0%	6.97%	23.32%	11.03%	1.21%
2026/05/05	2.71%	11.88%	12.34%	0.47%	0%	0%	13.01%	24.07%	8.41%	1.4%
2026/05/06	0.77%	10.17%	0.45%	0.45%	0%	0%	18.66%	21.71%	8.96%	10.62%
2026/05/07	1.88%	2.03%	24.83%	1.01%	0%	0%	11.39%	18.94%	8.43%	12.42%
2026/05/08	1.56%	0.01%	16%	0%	0%	0%	8.29%	24.4%	14.34%	0%
2026/05/09	1.44%	19.56%	1.28%	0%	0%	0%	15.76%	17.43%	8.57%	0.85%
2026/05/10	2.9%	16.33%	16.69%	0.35%	0%	0%	10.67%	18.84%	5.96%	0.71%
2026/05/11	2.11%	0%	37.25%	0.4%	0%	0%	3.57%	17.6%	9.74%	0.81%
2026/05/12	2.94%	24.38%	0.54%	8.25%	0.02%	0%	4.79%	8.51%	6.09%	16.49%
2026/05/13	2.48%	0.2%	26.89%	9.09%	0%	0%	6.04%	9.21%	5.48%	18.19%
2026/05/14	2.07%	0.33%	15.72%	0%	14.74%	0%	8.46%	16.89%	9.29%	15.72%
2026/05/15	4.26%	0.31%	21.27%	7.09%	0.3%	0%	9.71%	15.11%	10.23%	7.69%
2026/05/16	9.59%	11.71%	15.44%	11.37%	3.9%	3.74%	2.62%	6.97%	3.39%	15.61%
2026/05/17	8.26%	6.31%	17.9%	17.64%	6.05%	0%	8.69%	13.15%	6.19%	0.26%
2026/05/18	5.38%	12.9%	13.04%	6.66%	3.19%	3.19%	1.6%	6.11%	3.85%	9.99%
2026/05/19	9.36%	5.85%	16.45%	5.62%	5.16%	0%	5.36%	8.91%	5.72%	0.23%
2026/05/20	15.94%	6.22%	11.84%	11.46%	0%	0%	4.08%	8.84%	5.93%	0.49%
2026/05/21	27.34%	17.13%	17.36%	10.39%	3.36%	0%	2.73%	6.28%	3.96%	0%
2026/05/22	26.67%	14.41%	14.56%	9.6%	4.8%	0%	3.11%	3.83%	4.1%	0%
2026/05/23	6.36%	18.4%	14.82%	10.91%	3.9%	7.17%	6%	7.32%	3.93%	7.65%
2026/05/24	12.82%	21.14%	21.13%	0.23%	0%	0%	7.73%	8.38%	6.42%	0.68%
2026/05/25	3.24%	22.07%	21.85%	0.24%	0%	10.68%	4.11%	7.51%	6.39%	10.68%
2026/05/26	2.76%	16.3%	0.37%	0.35%	0%	15.6%	7.7%	11.52%	9.59%	0%
2026/05/27	12.14%	16.31%	16.41%	8.24%	0.18%	7.89%	3.68%	5.66%	5.72%	1.05%
2026/05/28	2.27%	19.46%	19.32%	6.49%	6.49%	0%	2.83%	4.99%	4.33%	6.91%
2026/05/29	3.46%	19.83%	19.64%	0.42%	19.4%	0%	5.9%	7.15%	5.64%	0.42%
2026/05/30	3.58%	13.35%	13.07%	0.28%	0.04%	25.02%	8.7%	7.33%	7.97%	0.56%
2026/05/31	21%	19.26%	6.79%	6.51%	6.37%	6.23%	5.44%	4.64%	3.6%	3.26%

chemistwarehouse.com.au
novamedicpro.com
respecthealth.com.au
rapidmedicalsupplies.com.au
aussiecarepro.com
heartfoundation.org.au
mytelehealthclinic.com.au
updoc.com.au
specsavers.com.au
medescan.com.au

In May 2026, Chemist Warehouse saw fluctuating impressions, peaking at 27.34% on the 21st. Novamedicpro’s share surged mid-month, reaching 24.38% on the 12th. Respect Health led on the 11th with 37.25%. The month concluded with Chemist Warehouse at 21.0%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medical Imaging and Radiology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medical Imaging and Radiology - Last month

1
Best Blood Pressure Monitors 2026 | CHOICE Reviews https://www.choice.com.au
Over 60 Years Of Campaigning For Consumer Rights, Product Testing & Unbiased Advice. Make...
2
Putting Our Members First https://www.hcf.com.au › health › insurance
Choose Your Own Doctor — With HCF Hospital, Choose Your Own Doctor And The Hospital You’re Treated In. You could avoid paying the Medicare Levy Surcharge with hospital cover. We put our members first. Uncommon Care.
3
HCF Dentist - Dentist Near Me https://www.healthshare.com.au
Find a dentist near you with convenient online booking. Private dentist options available. Schedule your dental checkup or other appointment online in minutes.
4
Bulk Billing Available - Book An Eye Test Today https://www.specsavers.com.au › eye-health › optometrist
Medicare bulk billing available - so there's no cost to you. T&Cs apply.
5
No Appointment Needed - Need A Medical Certificate? https://www.updoc.com.au › medical › certificate
No Appointment Needed, Skip The Hassle & Rest Up With updoc. Consult Requests From $19.95. Need A Medical Certificate? Request A Consultation From Home.

In the competitive landscape of Google PPC, advertisers like CHOICE, HCF, Healthshare, Specsavers, and Updoc excel with distinct themes. CHOICE emphasizes consumer rights and unbiased advice, while HCF highlights member-first care and flexibility. Healthshare offers convenience in dental bookings, Specsavers promotes cost-free eye tests, and Updoc simplifies medical consultations.

Frequently Asked Questions

Why is the AUS Healthcare & Medical Medical Imaging and Radiology June 2026 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Medical Imaging and Radiology June 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Healthcare & Medical Medical Imaging and Radiology June 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Healthcare & Medical Medical Imaging and Radiology June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Healthcare & Medical Medical Imaging and Radiology June 2026 Report?

The AUS Healthcare & Medical Medical Imaging and Radiology June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Medical Imaging and Radiology June 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Healthcare & Medical Medical Imaging and Radiology June 2026 Report for?

The AUS Healthcare & Medical Medical Imaging and Radiology June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis June 2026