AUS Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Medical Imaging and Radiology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Healthcare & Medical Medical Imaging and Radiology AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	10.9398428247
	89.0601571753

10%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	30
	70

30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	1%
Transactional	12%
Navigational	0%
Seasonal	0%
Local	5%
Problem Solving	21%

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Medical Imaging and Radiology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
aussiecarepro.com	11.36
novamedicpro.com	10.25
specsavers.com.au	6.91
humehealth.com	6.56
mytelehealthclinic.com.au	5.19
checkmecare.com	4.36
respecthealth.com.au	4.26
rapidmedicalsupplies.com.au	4.14
updoc.com.au	3.92
hola.health	3.17
others	39.88

aussiecarepro.com - 11.36%
novamedicpro.com - 10.25%
specsavers.com.au - 6.91%
humehealth.com - 6.56%
mytelehealthclinic.com.au - 5.19%
checkmecare.com - 4.36%
respecthealth.com.au - 4.26%
rapidmedicalsupplies.com.au - 4.14%
updoc.com.au - 3.92%
hola.health - 3.17%
others - 39.88%

In the healthcare PPC landscape, “aussiecarepro.com” leads with 11.36% click share, followed by “novamedicpro.com” at 10.25%. “Others” dominate with 39.88%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Medical Imaging and Radiology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	mytelehealthclinic.com.au	specsavers.com.au	novamedicpro.com	aussiecarepro.com	hola.health	rapidmedicalsupplies.com.au	respecthealth.com.au	updoc.com.au	checkmecare.com	humehealth.com
2025/10/01	4.88%	4.6%	10.61%	9.37%	2.78%	10.64%	8.75%	7.83%	0%	0%
2025/10/02	2.19%	6.05%	37.44%	15.16%	0.13%	0.01%	0.01%	4.67%	0%	0%
2025/10/03	1.78%	5.77%	28.13%	16.4%	0.75%	0.01%	9.89%	1.28%	0%	0%
2025/10/04	6.93%	8.66%	39.99%	0.07%	0.16%	0%	1.08%	0.23%	0%	0%
2025/10/05	5.12%	4.22%	21.64%	0.02%	6.01%	0%	8.27%	6.08%	14.71%	0%
2025/10/06	4.63%	7.31%	18.25%	0%	12.88%	0%	0%	11.83%	0%	1.54%
2025/10/07	15.06%	8.95%	0.01%	0.03%	8.95%	0%	0%	11.74%	0%	0%
2025/10/08	9.77%	20.62%	0.01%	0%	0.74%	0%	0%	0.89%	0%	0%
2025/10/09	0.67%	9.34%	1.3%	2.01%	14.46%	1.71%	0.83%	14.88%	1.64%	0%
2025/10/10	4.62%	3.82%	5.56%	17.63%	1.87%	15.32%	5.78%	1.52%	9.23%	0%
2025/10/11	1.58%	2.72%	15.5%	17.86%	0.87%	0%	0.05%	1.67%	34.55%	12.88%
2025/10/12	3.78%	6.5%	1.36%	25.53%	5.13%	0%	0.05%	6.33%	0%	3.1%
2025/10/13	0.29%	5.08%	7.99%	19.42%	6.63%	0%	8.24%	7.98%	19.52%	0%
2025/10/14	2.35%	5.13%	28.64%	13.46%	3.85%	0%	0.06%	4.58%	8.77%	9.76%
2025/10/15	1.32%	6.67%	25.48%	30.03%	2.71%	0%	10.49%	0.75%	0%	0%
2025/10/16	5.21%	6.19%	8.9%	0%	8.91%	10.77%	18.2%	6.79%	0%	0%
2025/10/17	10.17%	10.15%	0%	0%	12.76%	0%	0%	18.03%	0%	0%
2025/10/18	2.29%	10.87%	0%	36.16%	0.17%	0%	0%	0.3%	0%	19.16%
2025/10/19	4.59%	5.83%	0%	15.08%	0.07%	0%	0%	0.12%	0%	48.04%
2025/10/20	7%	6.85%	0%	9.06%	1.22%	2.16%	0%	1.13%	0%	40.76%
2025/10/21	8.29%	8.01%	0%	9.44%	1.88%	0%	0%	2.2%	0%	30.78%
2025/10/22	17.96%	15.15%	0.01%	0.04%	0.38%	6.52%	0%	0.58%	0%	0%
2025/10/23	2.53%	8.58%	20.12%	22.91%	0.36%	0%	1.33%	0.57%	0%	0%
2025/10/24	13.05%	13.23%	2.3%	0.01%	0.24%	1.5%	1.52%	0.82%	0%	0%
2025/10/25	0.77%	3.51%	5.82%	25.13%	2.32%	13.31%	5.46%	2.61%	0%	12.04%
2025/10/26	12.69%	15.62%	0.02%	0%	0.39%	0%	0%	0.93%	0%	0%
2025/10/27	7.28%	7.05%	0.01%	0%	13.34%	0%	0%	16.21%	0%	0%
2025/10/28	9.59%	5.01%	1.04%	21.43%	1.47%	0.76%	2.09%	3.88%	12.8%	0%
2025/10/29	7.03%	4.26%	14.25%	8.2%	2.98%	22.18%	9.01%	3.1%	0%	0%
2025/10/30	11.6%	5.36%	19.04%	11.46%	0.02%	0%	0.14%	1.16%	0%	0%
2025/10/31	30.12%	7.23%	0.01%	0%	0%	0%	0%	0%	0%	0%

mytelehealthclinic.com.au
specsavers.com.au
novamedicpro.com
aussiecarepro.com
hola.health
rapidmedicalsupplies.com.au
respecthealth.com.au
updoc.com.au
checkmecare.com
humehealth.com

In October 2025, “mytelehealthclinic.com.au” saw fluctuating PPC spend, peaking at 30.12 on the 31st. “checkmecare.com” had a notable spike on the 11th with 34.55. “humehealth.com” dominated mid-month, reaching 48.04 on the 19th. “novamedicpro.com” started strong but dwindled, while “aussiecarepro.com” had intermittent highs. “specsavers.com.au” maintained consistent activity, peaking at 20.62 on the 8th. “rapidmedicalsupplies.com.au” and “respecthealth.com.au” showed sporadic engagement. “updoc.com.au” had a significant rise on the 17th with 18.03. The month concluded with diverse spending patterns across domains.

Market Exposure

Competitor Count for AUS Healthcare & Medical Medical Imaging and Radiology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/10/01	217
2025/10/02	230
2025/10/03	230
2025/10/04	219
2025/10/05	218
2025/10/06	247
2025/10/07	219
2025/10/08	231
2025/10/09	233
2025/10/10	247
2025/10/11	244
2025/10/12	222
2025/10/13	216
2025/10/14	234
2025/10/15	225
2025/10/16	226
2025/10/17	227
2025/10/18	216
2025/10/19	218
2025/10/20	226
2025/10/21	225
2025/10/22	233
2025/10/23	228
2025/10/24	229
2025/10/25	234
2025/10/26	217
2025/10/27	238
2025/10/28	234
2025/10/29	239
2025/10/30	235
2025/10/31	240

October saw fluctuating advertiser numbers, peaking at 247 mid-month. The month concluded with a rise to 240, indicating increased competition.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Medical Imaging and Radiology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
humehealth.com	9.16%
mytelehealthclinic.com.au	4.55%
aussiecarepro.com	3.31%
rapidmedicalsupplies.com.au	2.83%
tiptophealth.com.au	2.39%
hola.health	-3.04%
medescan.com.au	-3.11%
updoc.com.au	-3.16%
checkmecare.com	-6.81%
novamedicpro.com	-8.74%

Humehealth.com surged with a 9.16% click share increase, while novamedicpro.com dropped by 8.74%.

Campaign Efficiency

AUS Healthcare & Medical Medical Imaging and Radiology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	mytelehealthclinic.com.au	specsavers.com.au	liver.org.au	aussiecarepro.com	novamedicpro.com	rapidmedicalsupplies.com.au	respecthealth.com.au	updoc.com.au	checkmecare.com	humehealth.com
2025/10/01	2.92%	8.26%	8.18%	9.95%	10.5%	9.96%	9.95%	5.08%	0%	0%
2025/10/02	1.68%	11.21%	0%	15.96%	31.92%	0%	0%	3.3%	0%	0%
2025/10/03	0.95%	9.78%	12.69%	11.6%	23.83%	0%	11.6%	1.07%	0%	0%
2025/10/04	5.19%	14.15%	7.91%	0.08%	33.04%	0%	0.87%	0.15%	0%	0%
2025/10/05	3.5%	7.42%	5.66%	0.02%	20.18%	0%	10.35%	3.65%	9.82%	0%
2025/10/06	2.58%	12.59%	0%	0%	15.22%	0%	0%	7.83%	0%	1.67%
2025/10/07	10.9%	17.01%	0%	0.05%	0.01%	0%	0%	9.8%	0%	0%
2025/10/08	5.1%	30.16%	3.86%	0%	0.01%	0%	0%	0.53%	0%	0%
2025/10/09	0.52%	14.26%	4.59%	2.02%	1.02%	2.02%	1.01%	11.89%	1.01%	0%
2025/10/10	3.15%	5.96%	2.48%	13.91%	6.96%	13.91%	6.96%	1.31%	6.96%	0%
2025/10/11	1.33%	4.8%	0%	17.75%	17.71%	0%	0.05%	1.55%	23.61%	13.1%
2025/10/12	3%	10.4%	27.64%	16.05%	0.87%	0%	0.05%	4.73%	0%	3.53%
2025/10/13	0.26%	7.78%	0%	18.94%	9.44%	0%	9.66%	6.37%	18.88%	0%
2025/10/14	1.99%	7.99%	6.58%	9.25%	27.74%	0%	0.05%	4.57%	9.25%	9.25%
2025/10/15	0.83%	10.48%	0%	23.93%	23.92%	0%	11.96%	0.72%	0%	0%
2025/10/16	3.61%	8.78%	0%	0%	10.05%	10.05%	20.1%	5.57%	0%	0%
2025/10/17	7.42%	15.39%	0%	0%	0%	0%	0%	16.31%	0%	0%
2025/10/18	1.24%	14.03%	0%	37.13%	0%	0%	0%	0.31%	0%	18.56%
2025/10/19	4.79%	9.4%	0%	13.54%	0%	0%	0%	0.14%	0%	39.89%
2025/10/20	4.52%	9.61%	0%	10.88%	0%	10.88%	0%	0.78%	0%	32.63%
2025/10/21	6.72%	9.95%	0%	11.38%	0%	0%	0%	1.24%	0%	35.39%
2025/10/22	13.79%	17.08%	9.44%	0.04%	0%	19.2%	0%	0.37%	0%	0%
2025/10/23	1.93%	12.1%	12.3%	16.67%	16.67%	0%	0.9%	0.62%	0%	0%
2025/10/24	8.3%	16.13%	0%	0%	1.67%	1.67%	1.66%	0.64%	0%	0%
2025/10/25	0.52%	4.62%	0%	21.11%	7.04%	14.07%	7.04%	1.63%	0%	14.07%
2025/10/26	11.52%	20.51%	0%	0%	0.01%	0%	0%	0.97%	0%	0%
2025/10/27	4.85%	10.82%	0%	0%	0.01%	0%	0%	14.97%	0%	0%
2025/10/28	6.43%	6.26%	0%	27.83%	0.76%	0.75%	1.51%	2.65%	15.41%	0%
2025/10/29	6.76%	5.23%	0%	10.73%	10.71%	21.41%	10.7%	2.92%	0%	0%
2025/10/30	9.97%	6.4%	0%	14.61%	14.62%	0%	0.22%	0.85%	0%	0%
2025/10/31	26.49%	8.88%	4.75%	0%	0%	0%	0%	0%	0%	0%

mytelehealthclinic.com.au
specsavers.com.au
liver.org.au
aussiecarepro.com
novamedicpro.com
rapidmedicalsupplies.com.au
respecthealth.com.au
updoc.com.au
checkmecare.com
humehealth.com

October saw dynamic shifts in PPC impressions. Mytelehealthclinic.com.au peaked at 26.49% on the 31st. Humehealth.com dominated mid-month, while specsavers.com.au maintained steady visibility. Novamedicpro.com fluctuated, ending with zero. The month concluded with diverse performances.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medical Imaging and Radiology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medical Imaging and Radiology - Last month

1
Best Blood Pressure Monitors | CHOICE Reviews https://www.choice.com.au
Over 60 Years Of Campaigning For Consumer Rights, Product Testing & Unbiased Advice. Make Informed Decisions with Comparisons of Top Models. Independently Reviewed & Tested. Insurance & Money. Independent & Unbiased. Member Funded.
2
$14.90 Medical Cert. 24/7 - In Your Inbox In 15 Minutes https://www.hola.health/medical/certificate
Medical Certificate starting from $14.90, Quick, Easy & Secure. Request A Certificate Now! Get Your...
3
Online Sick Certificate - 1-2 day from $19.90 https://www.nextclinic.com.au/
Instant and quick: no appointment required. Reviews and approvals are done in real-time. Most efficient...
4
Book An Eye Test Today - Bulk Billing Available https://www.specsavers.com.au
Get an eye test at Specsavers, winner of Reader’s Digest optometry “Quality Service” Award
5
Medical Certificate Online - From Just $19.95 https://www.updoc.com.au/medical/certificate
Complete A Form To Request a Consult. Once Reviewed & If Suitable, Get It To Your Inbox.

In the competitive landscape of Google PPC, advertisers like CHOICE, Hola Health, and Specsavers excel with unique propositions. CHOICE emphasizes trust with its 60-year legacy, while Hola Health and Next Clinic offer convenience with quick, affordable medical certificates. Specsavers highlights quality service, winning consumer trust.

Frequently Asked Questions

Why is the AUS Healthcare & Medical Medical Imaging and Radiology October 2025 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Medical Imaging and Radiology October 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

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How often is the data updated?

Data within the AUS Healthcare & Medical Medical Imaging and Radiology October 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Healthcare & Medical Medical Imaging and Radiology October 2025 Report?

The AUS Healthcare & Medical Medical Imaging and Radiology October 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Medical Imaging and Radiology October 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Healthcare & Medical Medical Imaging and Radiology October 2025 Report for?

The AUS Healthcare & Medical Medical Imaging and Radiology October 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Customer Success Stories

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance.

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UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 AUS Healthcare & Medical Medical Imaging and Radiology brands

Share of Spend for the top 10 AUS Healthcare & Medical Medical Imaging and Radiology brands

Competitor Count for AUS Healthcare & Medical Medical Imaging and Radiology

Market Loss & Market Gains for AUS Healthcare & Medical Medical Imaging and Radiology

AUS Healthcare & Medical Medical Imaging and Radiology Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medical Imaging and Radiology

Frequently Asked Questions

Why is the AUS Healthcare & Medical Medical Imaging and Radiology October 2025 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Medical Imaging and Radiology October 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Healthcare & Medical Medical Imaging and Radiology October 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Healthcare & Medical Medical Imaging and Radiology October 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

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the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena