Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Medical Imaging and Radiology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 19.3155528039 |
| 80.6844471961 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 34 |
| 66 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| specsavers.co.uk | 13.52 |
| medichecks.com | 7.53 |
| onedaytests.com | 6.56 |
| opticalexpress.co.uk | 5.52 |
| londonvisionclinic.com | 3.85 |
| bootshearingcare.com | 3.81 |
| yorktest.com | 3.74 |
| focusclinics.com | 3.54 |
| randoxhealth.com | 3.19 |
| vista-health.co.uk | 1.71 |
| others | 47.03 |
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Specsavers.co.uk leads with 13.52% click share, followed by Medichecks.com at 7.53%. Others dominate with 47.03%, highlighting diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | specsavers.co.uk | onedaytests.com | focusclinics.com | medichecks.com | opticalexpress.co.uk | bootshearingcare.com | londonvisionclinic.com | randoxhealth.com | hiddenhearing.co.uk | optimax.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 15.48% | 7.05% | 5.52% | 2.81% | 5.09% | 2.88% | 7.36% | 4.51% | 2.39% | 1.81% |
| 2026/04/02 | 14.41% | 7.17% | 4.98% | 2.78% | 6.57% | 2.73% | 6.77% | 4.43% | 2.32% | 1.63% |
| 2026/04/03 | 14.51% | 6.17% | 5.64% | 2.49% | 4.27% | 2.48% | 8.09% | 5.65% | 2.06% | 1.51% |
| 2026/04/04 | 12.09% | 8.13% | 6.79% | 3.26% | 2.94% | 2.86% | 9.77% | 5.35% | 2.45% | 1.02% |
| 2026/04/05 | 12.31% | 6.23% | 6.71% | 3.54% | 3.19% | 2.9% | 9.84% | 5.71% | 2.34% | 1.82% |
| 2026/04/06 | 12.42% | 6.89% | 4.78% | 3.54% | 4.6% | 2.15% | 6.54% | 4.76% | 2.36% | 1.91% |
| 2026/04/07 | 14.04% | 6.33% | 4.09% | 3.26% | 6.01% | 3.41% | 5.74% | 4.45% | 2.07% | 1.43% |
| 2026/04/08 | 12.84% | 5.62% | 5.44% | 3.9% | 5.98% | 4.21% | 6.31% | 4.48% | 2.81% | 1.69% |
| 2026/04/09 | 13.64% | 5.8% | 5.65% | 3% | 6.92% | 3.99% | 4.47% | 3.71% | 2.38% | 1.76% |
| 2026/04/10 | 11.84% | 5.97% | 4.12% | 2.21% | 7.49% | 4.2% | 2.08% | 2.83% | 2.24% | 1.12% |
| 2026/04/11 | 12.56% | 7.51% | 6.86% | 2.64% | 5.78% | 4.81% | 2.93% | 2.62% | 2.72% | 1.5% |
| 2026/04/12 | 14.3% | 7.49% | 6.17% | 3.9% | 5.48% | 4.98% | 2.42% | 2.03% | 1.94% | 2.81% |
| 2026/04/13 | 13.11% | 6.68% | 5.03% | 2.88% | 6.02% | 4.75% | 2.24% | 3.65% | 1.94% | 1.95% |
| 2026/04/14 | 13.12% | 5.99% | 4.02% | 2.33% | 7.84% | 3.49% | 3.52% | 4.03% | 2.14% | 2.66% |
| 2026/04/15 | 13.29% | 6.26% | 3.72% | 2.57% | 7.55% | 3.91% | 2.79% | 3.36% | 2.03% | 1.96% |
| 2026/04/16 | 14.04% | 6.71% | 6.27% | 1.68% | 5.81% | 3.76% | 2.88% | 4.1% | 1.65% | 1.71% |
| 2026/04/17 | 10.03% | 7.16% | 5.72% | 3.11% | 5.43% | 3.35% | 4.19% | 3.87% | 1.88% | 1.88% |
| 2026/04/18 | 11.82% | 8.75% | 5.82% | 2.04% | 5.86% | 3.76% | 2.78% | 4.86% | 2.16% | 2.34% |
| 2026/04/19 | 12.86% | 7.94% | 6.35% | 2.58% | 4.98% | 3.35% | 5.13% | 5.31% | 2.06% | 3.67% |
| 2026/04/20 | 12.53% | 8.24% | 5.31% | 1.84% | 5.67% | 4.21% | 4.06% | 5.22% | 2.43% | 2.57% |
| 2026/04/21 | 14.59% | 7.37% | 5.02% | 2.27% | 6.25% | 4.09% | 5.31% | 2.67% | 2.07% | 1.2% |
| 2026/04/22 | 14.54% | 6.38% | 5.08% | 2.4% | 6.79% | 4.58% | 5.67% | 3.84% | 1.98% | 1.47% |
| 2026/04/23 | 13% | 6.99% | 5.98% | 2.82% | 4.95% | 4.52% | 5.58% | 3.92% | 2.39% | 0.7% |
| 2026/04/24 | 12% | 6.06% | 5.79% | 3.77% | 4.16% | 4.83% | 5.35% | 3.51% | 2.86% | 1.5% |
| 2026/04/25 | 11.93% | 6.36% | 4.56% | 2.88% | 4.78% | 4.28% | 4.84% | 2.46% | 2.32% | 1.79% |
| 2026/04/26 | 11.88% | 8.63% | 6.93% | 3.72% | 4.7% | 3.65% | 7.44% | 2.43% | 1.58% | 1.83% |
| 2026/04/27 | 10.67% | 8.49% | 6.65% | 4.38% | 4.21% | 3.46% | 4.62% | 2.7% | 1.49% | 1% |
| 2026/04/28 | 14.46% | 6.34% | 6.61% | 4.15% | 5.01% | 3.93% | 8.1% | 2.29% | 2.01% | 1.52% |
| 2026/04/29 | 14.02% | 7.28% | 6.51% | 3.84% | 7.02% | 4.55% | 4.78% | 1.65% | 2.04% | 1.13% |
| 2026/04/30 | 13.56% | 8.23% | 7.59% | 4.7% | 4.12% | 3.87% | 3.15% | 1.96% | 1.33% | 0.49% |
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In April 2026, Specsavers led with fluctuating spend, peaking early and stabilizing mid-month. Onedaytests saw a steady rise, while Focus Clinics experienced a mid-month dip. Medichecks and Optical Express showed varied trends, with Optical Express peaking mid-month. Boots Hearing Care and London Vision Clinic had consistent fluctuations. Randox Health and Hidden Hearing saw declines, while Optimax ended with a significant drop.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 303 |
| 2026/04/02 | 304 |
| 2026/04/03 | 312 |
| 2026/04/04 | 300 |
| 2026/04/05 | 311 |
| 2026/04/06 | 321 |
| 2026/04/07 | 312 |
| 2026/04/08 | 296 |
| 2026/04/09 | 280 |
| 2026/04/10 | 281 |
| 2026/04/11 | 279 |
| 2026/04/12 | 270 |
| 2026/04/13 | 284 |
| 2026/04/14 | 297 |
| 2026/04/15 | 318 |
| 2026/04/16 | 296 |
| 2026/04/17 | 289 |
| 2026/04/18 | 276 |
| 2026/04/19 | 288 |
| 2026/04/20 | 295 |
| 2026/04/21 | 289 |
| 2026/04/22 | 294 |
| 2026/04/23 | 286 |
| 2026/04/24 | 300 |
| 2026/04/25 | 284 |
| 2026/04/26 | 271 |
| 2026/04/27 | 298 |
| 2026/04/28 | 292 |
| 2026/04/29 | 288 |
| 2026/04/30 | 279 |
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April began with 303 advertisers, peaking at 321 on the 6th. A decline followed, reaching 270 on the 12th. The month concluded with 279 advertisers.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Medichecks.com surged with a 1.94% click share increase, while specsavers.co.uk faced a decline of 1.08%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | onedaytests.com | specsavers.co.uk | medichecks.com | focusclinics.com | opticalexpress.co.uk | londonvisionclinic.com | bootshearingcare.com | randoxhealth.com | hiddenhearing.co.uk | optimax.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 9.39% | 11.55% | 4.05% | 3.68% | 3.41% | 5.5% | 1.83% | 4.94% | 2.01% | 2.17% |
| 2026/04/02 | 9.6% | 10.94% | 4% | 3.24% | 4.81% | 5.55% | 1.84% | 5.22% | 2.02% | 1.9% |
| 2026/04/03 | 8.38% | 11.24% | 3.82% | 4.01% | 3.08% | 6.43% | 1.71% | 6% | 1.85% | 1.57% |
| 2026/04/04 | 10.93% | 8.92% | 4.68% | 4.74% | 1.95% | 7.83% | 1.81% | 5.91% | 2.03% | 1.34% |
| 2026/04/05 | 8.16% | 9.57% | 5.26% | 4.41% | 2.39% | 7.5% | 1.9% | 6.15% | 1.99% | 2.11% |
| 2026/04/06 | 8.8% | 9.17% | 5.09% | 3.36% | 2.92% | 4.96% | 1.27% | 5.11% | 1.77% | 1.88% |
| 2026/04/07 | 8.08% | 11.09% | 4.93% | 2.83% | 4.19% | 4.34% | 2.18% | 5.1% | 1.64% | 1.64% |
| 2026/04/08 | 7.83% | 9.9% | 5.57% | 3.71% | 4.38% | 5.01% | 2.7% | 5.26% | 2.19% | 2.21% |
| 2026/04/09 | 7.57% | 10.78% | 4.69% | 4.06% | 5.05% | 3.4% | 2.67% | 4.1% | 1.91% | 2.02% |
| 2026/04/10 | 7.51% | 8.68% | 3.56% | 2.76% | 5.7% | 1.62% | 2.67% | 3.21% | 1.71% | 1% |
| 2026/04/11 | 9.65% | 10.13% | 3.55% | 5.34% | 4.01% | 2.28% | 2.96% | 2.87% | 2.2% | 1.71% |
| 2026/04/12 | 9.69% | 10.38% | 5.53% | 4.36% | 3.95% | 1.93% | 3.29% | 2.3% | 1.73% | 3.61% |
| 2026/04/13 | 8.78% | 9.98% | 4.42% | 3.33% | 4.55% | 1.83% | 3.15% | 4.35% | 1.49% | 2.06% |
| 2026/04/14 | 7.29% | 10.36% | 3.71% | 2.56% | 5.64% | 2.61% | 2.28% | 4.52% | 1.65% | 2.75% |
| 2026/04/15 | 7.54% | 10.99% | 3.7% | 2.56% | 5.2% | 2.15% | 2.67% | 3.81% | 1.79% | 2.13% |
| 2026/04/16 | 8.09% | 10.6% | 2.57% | 3.98% | 4.25% | 1.81% | 2.45% | 4.11% | 1.41% | 2.16% |
| 2026/04/17 | 8.14% | 7.49% | 4.3% | 3.32% | 4.05% | 2.61% | 2.03% | 4.04% | 1.38% | 2.03% |
| 2026/04/18 | 10.55% | 8.45% | 3.43% | 3.54% | 4.72% | 2.03% | 2.4% | 4.92% | 1.67% | 2.77% |
| 2026/04/19 | 9.85% | 8.91% | 3.65% | 4.37% | 3.54% | 3.75% | 2.09% | 5.85% | 1.66% | 4.04% |
| 2026/04/20 | 10.27% | 9.12% | 2.82% | 4.11% | 4.01% | 3.54% | 2.81% | 5.72% | 2.1% | 2.55% |
| 2026/04/21 | 9.62% | 10.32% | 3.71% | 3.4% | 4.78% | 3.83% | 2.88% | 2.94% | 1.66% | 1.27% |
| 2026/04/22 | 8.63% | 10.16% | 3.49% | 3.64% | 4.64% | 4.02% | 3.06% | 4.17% | 1.64% | 1.45% |
| 2026/04/23 | 9.08% | 9.19% | 4.44% | 4.27% | 3.51% | 4.22% | 3.09% | 4.3% | 1.88% | 0.92% |
| 2026/04/24 | 8.08% | 8.34% | 6.08% | 3.78% | 3.08% | 3.71% | 3.15% | 4.07% | 2.33% | 1.76% |
| 2026/04/25 | 8.18% | 7.63% | 4.74% | 3.43% | 3.1% | 4.15% | 2.62% | 2.68% | 1.93% | 1.84% |
| 2026/04/26 | 10.45% | 7.9% | 5.82% | 4.38% | 3.26% | 5.13% | 2.32% | 3.08% | 1.32% | 1.98% |
| 2026/04/27 | 10.7% | 7.83% | 6.7% | 4.38% | 3.1% | 3.76% | 2.24% | 2.92% | 1.23% | 1.03% |
| 2026/04/28 | 8.41% | 10.78% | 6.44% | 4.33% | 3.98% | 6.15% | 2.66% | 2.83% | 1.81% | 1.9% |
| 2026/04/29 | 9.11% | 9.21% | 6.23% | 4.65% | 5.15% | 3.4% | 3.12% | 2.24% | 1.77% | 1.39% |
| 2026/04/30 | 10.23% | 9.5% | 7.23% | 4.76% | 2.85% | 2.55% | 2.46% | 2.14% | 1.12% | 0.62% |
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In April 2026, onedaytests.com saw fluctuating impressions, peaking at 10.93% on April 4th. Specsavers.co.uk maintained a strong presence, ending at 9.5%. Medichecks.com improved, closing at 7.23%. Focusclinics.com and opticalexpress.co.uk showed varied trends, while londonvisionclinic.com and bootshearingcare.com had modest shares. Randoxhealth.com and hiddenhearing.co.uk experienced declines, with optimax.co.uk finishing at 0.62%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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In the competitive landscape of Google PPC, AccuVision stands out with its compelling offer of laser eye surgery at £999 per eye, emphasizing personalized care. Cancer Research UK and Healthy Children provide trusted, reliable health information, while Specsavers and WCRF offer free, accessible health assessments, highlighting convenience and trust.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Healthcare & Medical Medical Imaging and Radiology April 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Healthcare & Medical Medical Imaging and Radiology April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The UK Healthcare & Medical Medical Imaging and Radiology April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
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Yes. The UK Healthcare & Medical Medical Imaging and Radiology April 2026 Report aggregates data from across both device types and Google Shopping.
The UK Healthcare & Medical Medical Imaging and Radiology April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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