UK Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Medical Imaging and Radiology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Medical Imaging and Radiology – UK

Google AI Overview visibility for Healthcare & Medical Medical Imaging and Radiology UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 29.8784058206
70.1215941794
29%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 37
63
37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 10%
Navigational 1%
Seasonal 0%
Local 7%
Problem Solving 27%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Medical Imaging and Radiology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
specsavers.co.uk 16.05
onedaytests.com 8.27
medichecks.com 7.07
opticalexpress.co.uk 5.6
ebay.co.uk 4.19
bootshearingcare.com 3.75
randoxhealth.com 3.05
wcrf.org 2.47
focusclinics.com 1.92
londonvisionclinic.com 1.73
others 45.9
  • specsavers.co.uk - 16.05%
  • onedaytests.com - 8.27%
  • medichecks.com - 7.07%
  • opticalexpress.co.uk - 5.6%
  • ebay.co.uk - 4.19%
  • bootshearingcare.com - 3.75%
  • randoxhealth.com - 3.05%
  • wcrf.org - 2.47%
  • focusclinics.com - 1.92%
  • londonvisionclinic.com - 1.73%
  • others - 45.9%

Copyright © Adthena. All rights reserved.

Specsavers.co.uk leads with a 16.05% click share, followed by onedaytests.com at 8.27%. Others dominate with 45.9%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Medical Imaging and Radiology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date specsavers.co.uk onedaytests.com opticalexpress.co.uk bootshearingcare.com focusclinics.com medichecks.com londonvisionclinic.com vista-health.co.uk randoxhealth.com wcrf.org
2026/06/01 16.36% 10.05% 7.65% 2.45% 0.97% 3.66% 1.25% 1.11% 2.48% 7.69%
2026/06/02 15.52% 11.46% 9.25% 2.89% 1.74% 3.48% 1.19% 1.05% 2.48% 3.68%
2026/06/03 16.73% 7.35% 8.13% 2.58% 2.25% 4.07% 0.27% 1.04% 1.54% 6.12%
2026/06/04 14.66% 7.02% 9.72% 2.71% 1.42% 3.52% 1.07% 0.75% 3.81% 4.16%
2026/06/05 13.35% 8.98% 8.47% 2.48% 1.75% 4.09% 1.8% 1.21% 2.89% 4.33%
2026/06/06 13.64% 11.1% 8.46% 2.79% 1.58% 3.85% 1.33% 1.52% 4.01% 2.67%
2026/06/07 12.4% 10.32% 7.75% 2.62% 1.39% 3.3% 0.69% 1.42% 4.53% 9.69%
2026/06/08 12.46% 11.39% 7.64% 3% 2.27% 3.41% 2.18% 1.09% 4.66% 4.54%
2026/06/09 12.76% 10.59% 5.81% 2.39% 4.84% 4.2% 1.44% 0.94% 4.17% 1.67%
2026/06/10 11.42% 7.07% 5.48% 2.43% 4.7% 4.25% 2.49% 1.16% 5.56% 1.95%
2026/06/11 9.92% 9.59% 4.06% 2.22% 3.59% 4.86% 3.12% 1.57% 4.36% 1.49%
2026/06/12 9.08% 11.28% 3.69% 2.23% 3.84% 5.23% 1.84% 1.51% 6.16% 0.53%
2026/06/13 9.1% 11.01% 4.22% 2.27% 4.01% 4.06% 2.1% 0.95% 5.79% 1.35%
2026/06/14 9.13% 10.41% 5.22% 2.48% 3.25% 4.44% 2.58% 2.16% 6.27% 3.77%
2026/06/15 8.43% 11.39% 3.26% 2.55% 3.68% 4.77% 2.97% 1.16% 4.66% 1.04%
2026/06/16 7.63% 8.08% 5.73% 1.79% 3.01% 5.4% 0.96% 1.75% 7.47% 0.15%
2026/06/17 8.92% 9.19% 4.93% 2% 3.84% 4.95% 2.41% 1.07% 5.74% 0.23%
2026/06/18 12.84% 8.42% 5.91% 4.9% 2.86% 4.78% 3.11% 1.34% 4.73% 0.21%
2026/06/19 11.46% 9.74% 5.49% 4.44% 2.51% 4.72% 1.51% 1.59% 3.08% 1.47%
2026/06/20 17.31% 8.74% 7.09% 5.93% 5.83% 1.95% 2.73% 2.87% 4.16% 0.77%
2026/06/21 15.88% 6.47% 6.87% 6.05% 4.48% 2.67% 2.74% 3.22% 4.34% 5.6%
2026/06/22 21.45% 6.36% 6.17% 5.97% 4.68% 2.27% 4.06% 2.08% 3.49% 0.55%
2026/06/23 18.76% 7.47% 5.25% 5.5% 4.64% 2.27% 7.68% 2.54% 2.23% 0.21%
2026/06/24 18.47% 7.56% 5% 5.69% 5.21% 2.25% 7.45% 2.92% 3.5% 0.29%
2026/06/25 13.53% 7.98% 6.62% 4.06% 4.34% 2.88% 6.35% 4.41% 2.1% 1.64%
2026/06/26 13.54% 7.78% 5.24% 3.73% 4.29% 1.81% 6.1% 4.09% 0.9% 1.59%
2026/06/27 13.89% 10.5% 4.13% 4.44% 5.86% 2.64% 8.55% 3.2% 1.75% 1.14%
2026/06/28 14.77% 10.93% 7.12% 4.45% 4.53% 2.91% 3.01% 4.15% 2.12% 0.87%
2026/06/29 16.34% 9.68% 7.01% 4.01% 4.92% 2.32% 3.52% 2.21% 1.26% 1.81%
2026/06/30 17.39% 9.91% 7.57% 4.9% 4.37% 3.05% 2.85% 1.69% 1.58% 0.04%
  • specsavers.co.uk
  • onedaytests.com
  • opticalexpress.co.uk
  • bootshearingcare.com
  • focusclinics.com
  • medichecks.com
  • londonvisionclinic.com
  • vista-health.co.uk
  • randoxhealth.com
  • wcrf.org

Copyright © Adthena. All rights reserved.

In June 2026, Specsavers.co.uk led with fluctuating spend, peaking at 21.45% on June 22. Onedaytests.com maintained steady mid-range values, while Opticalexpress.co.uk saw a decline. Bootshearingcare.com and Focusclinics.com experienced moderate increases. Randoxhealth.com and Wcrf.org showed varied trends, ending with lower shares.

Market Exposure

Competitor Count for UK Healthcare & Medical Medical Imaging and Radiology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 472
2026/06/02 427
2026/06/03 455
2026/06/04 433
2026/06/05 434
2026/06/06 416
2026/06/07 425
2026/06/08 438
2026/06/09 397
2026/06/10 389
2026/06/11 380
2026/06/12 380
2026/06/13 354
2026/06/14 348
2026/06/15 359
2026/06/16 350
2026/06/17 354
2026/06/18 366
2026/06/19 350
2026/06/20 339
2026/06/21 314
2026/06/22 332
2026/06/23 348
2026/06/24 337
2026/06/25 319
2026/06/26 316
2026/06/27 319
2026/06/28 296
2026/06/29 324
2026/06/30 312

Copyright © Adthena. All rights reserved.

Advertisers began June at 472, fluctuating throughout the month, and concluded at 312, indicating a notable decline.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Medical Imaging and Radiology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
specsavers.co.uk 4.8%
bootshearingcare.com 2.05%
londonvisionclinic.com 1.75%
focusclinics.com 0.99%
vista-health.co.uk 0.97%
randoxhealth.com -1.12%
gettested.co.uk -1.6%
wcrf.org -1.9%
medichecks.com -2.25%
ebay.co.uk -2.71%

Copyright © Adthena. All rights reserved.

Specsavers.co.uk surged with a 4.80% click share increase, while ebay.co.uk dropped by 2.71%. Bootshearingcare.com and londonvisionclinic.com also saw positive gains, contrasting with declines for medichecks.com and wcrf.org.

Campaign Efficiency

UK Healthcare & Medical Medical Imaging and Radiology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date specsavers.co.uk onedaytests.com opticalexpress.co.uk bootshearingcare.com medichecks.com focusclinics.com randoxhealth.com ebay.co.uk gettested.co.uk wcrf.org
2026/06/01 12.13% 10.9% 5.21% 1.66% 3.93% 0.68% 2.2% 4.06% 2.69% 9.63%
2026/06/02 10.96% 12.37% 5.91% 1.78% 3.95% 1.04% 2.37% 5.43% 2.3% 5.81%
2026/06/03 12.61% 7.8% 5.01% 1.76% 4.38% 1.27% 1.45% 4.98% 1.6% 9.94%
2026/06/04 10.75% 7.71% 6% 1.72% 3.73% 0.88% 3.74% 8.47% 2.54% 6.37%
2026/06/05 9.45% 9.86% 5.27% 1.62% 4.55% 1.07% 3.17% 5.23% 2.74% 6.34%
2026/06/06 9.77% 12.82% 5.29% 1.87% 4.24% 1.02% 3.72% 5.8% 3.23% 3.78%
2026/06/07 9.25% 11.96% 4.77% 1.76% 3.59% 0.95% 4.25% 5.41% 2.79% 9.35%
2026/06/08 9.17% 12.72% 4.5% 1.94% 3.74% 1.78% 4.18% 4.2% 2.81% 7.2%
2026/06/09 9.24% 11.62% 3.64% 1.62% 4.61% 3.14% 3.94% 5.86% 2.34% 2.37%
2026/06/10 8.53% 7.89% 3.22% 1.68% 4.62% 3.18% 5.52% 9.28% 2.72% 2.27%
2026/06/11 7.59% 10.59% 2.95% 1.4% 5.25% 2.18% 4.35% 5.49% 2.96% 2.05%
2026/06/12 6.64% 12.47% 2.57% 1.47% 5.43% 2.26% 5.49% 6.58% 3.62% 1%
2026/06/13 6.55% 12.56% 2.94% 1.45% 4.26% 2.34% 5.22% 6.43% 3.15% 2.01%
2026/06/14 6.76% 11.51% 3.17% 1.63% 4.62% 1.89% 5.97% 5.01% 3.15% 3.59%
2026/06/15 6.26% 12.19% 2.4% 1.49% 5.01% 2.02% 4.24% 6.32% 2.38% 2.2%
2026/06/16 5.97% 8.79% 3.53% 1.08% 5.38% 1.46% 6.99% 9.72% 2.94% 0.13%
2026/06/17 6.33% 9.74% 3.2% 1.24% 5.06% 2.1% 5.09% 7.39% 2.94% 0.2%
2026/06/18 8.76% 9.49% 3.84% 2.88% 5.16% 2.16% 4.66% 6.04% 2.8% 0.32%
2026/06/19 7.67% 10.38% 3.63% 2.66% 5.04% 1.65% 2.94% 6.55% 2.2% 2.46%
2026/06/20 11.87% 10.08% 5.78% 4.35% 2.45% 3.76% 4.51% 1.37% 0.01% 1.78%
2026/06/21 10.88% 8.2% 4.74% 4.73% 3.18% 3.31% 4.47% 1.18% 0% 4.52%
2026/06/22 16.25% 7.94% 4.77% 4.34% 2.88% 3.88% 3.94% 1.52% 0.01% 0.83%
2026/06/23 14.88% 8.86% 3.98% 4.02% 2.57% 3.16% 2.84% 0.97% 0.01% 0.4%
2026/06/24 13.72% 9.51% 3.86% 4.16% 2.64% 3.63% 3.8% 2.21% 0.03% 0.41%
2026/06/25 10.67% 9.76% 4.33% 3.17% 3.15% 3.5% 2.43% 0.29% 0.01% 2.15%
2026/06/26 9.76% 9.01% 4.11% 2.64% 1.97% 2.82% 1.13% 1.76% 0.02% 2.09%
2026/06/27 10.29% 12.42% 3.17% 3.56% 3.01% 4.14% 1.74% 0.69% 0.04% 2.59%
2026/06/28 10.72% 13.42% 5.42% 3.45% 3.44% 3.19% 2.15% 0.2% 0.03% 2.16%
2026/06/29 12.59% 11.04% 5.38% 3.01% 2.77% 3.2% 1.31% 3.03% 0.04% 3.34%
2026/06/30 13.87% 11.52% 5.18% 3.89% 3.65% 3.52% 1.71% 1.21% 0.09% 0.09%
  • specsavers.co.uk
  • onedaytests.com
  • opticalexpress.co.uk
  • bootshearingcare.com
  • medichecks.com
  • focusclinics.com
  • randoxhealth.com
  • ebay.co.uk
  • gettested.co.uk
  • wcrf.org

Copyright © Adthena. All rights reserved.

In June 2026, Specsavers.co.uk saw fluctuating impressions, peaking at 16.25% on June 22. Onedaytests.com maintained a steady presence, while Opticalexpress.co.uk experienced a decline. Bootshearingcare.com and Medichecks.com showed moderate activity. Focusclinics.com and Randoxhealth.com had varied trends. Ebay.co.uk’s impressions dropped significantly mid-month. Gettested.co.uk and Wcrf.org had minimal impact. The month concluded with Specsavers.co.uk leading the impressions share.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medical Imaging and Radiology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medical Imaging and Radiology - Last month
  1. 1
    Laser Eye Surgery £999 per eye - AccuVision - The Eye Clinic https://www.accuvision.co.uk › lasereyesurgery › £999-per-eye

    No More Lenses? Treat your eyes to better vision. Join 1000s who now enjoy better vision.

  2. 2
    Liver Function Blood Test https://www.medichecks.com

    Liver Function Blood Test: spots liver damage, fatty liver risk, and alcohol impact via markers. Ideal if you’re overweight, drink, or monitoring health.

  3. 3
    20/20 Vision or Money Back https://lp.opticalexpress.co.uk › laser-eye › book-now

    From As Low As £595 Per Eye — More Than 99% Of Laser Eye Paitents Experience 20/20 Vision Or Better Following Treatment*

  4. 4
    Home PSA Test Kit | Prostate Cancer Risk Test | Randox Health https://www.randoxhealth.com

    Take control of your prostate health with our convenient home PSA test kit. Measure PSA levels at home and identify prostate cancer risk early.

  5. 5
    Free online eye test | Specsavers UK https://www.specsavers.co.uk

    Book Your Eye Test Online Now And Visit Your Local Store. Our Experts Are Here To Help.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, AccuVision and Optical Express captivate with affordable laser eye surgery, promising improved vision. Medichecks and Randox Health empower users with proactive health monitoring through liver and prostate tests. Specsavers offers convenience with free online eye tests.

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