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UK Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Medical Imaging and Radiology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Medical Imaging and Radiology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
specsavers.co.uk 18.09
yorktest.com 6.02
bootshearingcare.com 3.21
opticalexpress.co.uk 3.07
ebay.co.uk 3.05
medichecks.com 2.85
gettested.co.uk 2.55
onedaytests.com 2.4
vista-health.co.uk 2.2
checkmybodyhealth.com 1.64
others 54.92

Copyright © Adthena. All rights reserved.

Specsavers.co.uk leads with 18.09% click share, followed by Yorktest.com at 6.02%. Others dominate with 54.92%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Medical Imaging and Radiology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date specsavers.co.uk medichecks.com yorktest.com opticalexpress.co.uk bootshearingcare.com onedaytests.com vista-health.co.uk optegra.com ebay.co.uk gettested.co.uk
2025/04/01 16.95% 2.49% 3.65% 3.38% 2.01% 1.59% 2.34% 1.65% 3.1% 3.14%
2025/04/02 13.42% 2.96% 3.9% 2.92% 2.32% 2.21% 3.1% 1.48% 3.34% 3.7%
2025/04/03 12.58% 2.83% 4.27% 4.26% 2.25% 2.03% 2.71% 1.79% 1.74% 3.07%
2025/04/04 18.8% 2.92% 4% 2.37% 1.76% 1.83% 2.54% 1.4% 2.84% 2.79%
2025/04/05 15.33% 2.63% 3.78% 2.92% 1.28% 2.74% 3.07% 1.12% 1.67% 3.93%
2025/04/06 14.53% 2.59% 3.76% 3.53% 1.86% 2.35% 2.95% 1.18% 0.93% 3.75%
2025/04/07 16.84% 2.43% 4.55% 3.38% 1.37% 1.82% 2.34% 1.43% 2.11% 3.49%
2025/04/08 20.52% 2.11% 3.58% 4.2% 2.59% 1.71% 2.02% 2.28% 1.98% 2.93%
2025/04/09 17.51% 2.44% 4.43% 4.49% 2.42% 1.86% 2.83% 2.29% 1.82% 3.16%
2025/04/10 18.89% 2.13% 3.75% 4.16% 3.1% 2.1% 2.35% 2.11% 1.89% 3%
2025/04/11 18.49% 1.57% 4% 2.92% 3.48% 1.99% 2.43% 2.26% 1.64% 3.12%
2025/04/12 19.28% 2.19% 2.32% 3.3% 2.02% 2.54% 2.94% 1.08% 1.18% 3.47%
2025/04/13 17.55% 2.04% 2.17% 3.18% 2.42% 2.78% 3.19% 1.01% 1.6% 2.81%
2025/04/14 17.17% 2.12% 2.01% 4.53% 2.79% 1.91% 2.65% 1.58% 2.42% 2.74%
2025/04/15 18.97% 1.81% 3.13% 4.2% 4.76% 2.17% 1.73% 2.06% 1.54% 2.17%
2025/04/16 16.92% 1.82% 3.34% 3.11% 3.43% 1.71% 2.98% 1.72% 1.15% 2.25%
2025/04/17 18.43% 1.78% 2.96% 2.66% 1.35% 1.82% 2.92% 1.27% 2.16% 2.07%
2025/04/18 18.65% 1.44% 4.59% 5.24% 1.92% 2.12% 3.06% 2.2% 1.04% 2.69%
2025/04/19 14.76% 1.88% 2.39% 4.5% 3.02% 3.81% 3.05% 1.43% 1.78% 2.04%
2025/04/20 18.1% 2.13% 3.64% 3.65% 2.4% 3.76% 2.72% 1.49% 1.86% 2.58%
2025/04/21 16.59% 2.01% 3.88% 4.4% 2.2% 3.07% 2.68% 2.09% 1.65% 2.31%
2025/04/22 18.97% 2.26% 3.06% 5.19% 2.32% 2.46% 2.47% 1.43% 0.73% 2.21%
2025/04/23 19.7% 3.2% 3.29% 5.48% 3.02% 2.24% 2.32% 0.68% 2.63% 2.7%
2025/04/24 17.71% 3.58% 2.89% 3.59% 3.02% 2.97% 2.64% 1.27% 1.68% 2.73%
2025/04/25 18.52% 3.67% 3.59% 4.96% 3.57% 2.6% 2.61% 2.17% 1.62% 2.17%
2025/04/26 22.49% 3.23% 3.43% 4.5% 2.71% 3.06% 3.07% 1.42% 0.92% 2.49%
2025/04/27 22.49% 3.97% 3.16% 4.42% 2.18% 3.32% 2.66% 1.15% 1.34% 2.16%
2025/04/28 19.12% 4.12% 3.23% 4.39% 2.83% 2.19% 2.24% 2.21% 1.03% 1.63%
2025/04/29 20.96% 4.43% 2.67% 5.04% 2.85% 2.42% 2.69% 2.27% 0.87% 1.19%
2025/04/30 23.19% 4.03% 3.51% 3.05% 2.91% 2.37% 2.21% 2.14% 1.05% 0.91%

Copyright © Adthena. All rights reserved.

April saw Specsavers.co.uk dominate PPC spend, peaking at 23.19% on the 30th. Meanwhile, Medichecks.com gradually increased, ending at 4.03%. Opticalexpress.co.uk fluctuated, closing at 3.05%.

Market Exposure

Competitor Count for UK Healthcare & Medical Medical Imaging and Radiology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 448
2025/04/02 453
2025/04/03 467
2025/04/04 460
2025/04/05 466
2025/04/06 476
2025/04/07 463
2025/04/08 448
2025/04/09 458
2025/04/10 443
2025/04/11 445
2025/04/12 446
2025/04/13 478
2025/04/14 447
2025/04/15 432
2025/04/16 438
2025/04/17 438
2025/04/18 399
2025/04/19 480
2025/04/20 457
2025/04/21 454
2025/04/22 449
2025/04/23 431
2025/04/24 471
2025/04/25 446
2025/04/26 457
2025/04/27 454
2025/04/28 488
2025/04/29 454
2025/04/30 456

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 488 on April 28. The month concluded with 456 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Medical Imaging and Radiology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
specsavers.co.uk 2.18%
medichecks.com 0.77%
onedaytests.com 0.71%
scan.com 0.48%
thriva.co 0.47%
healthexpress.co.uk -0.49%
ebay.co.uk -0.49%
lolahealth.co -0.51%
outsideclinic.co.uk -0.74%
gettested.co.uk -0.97%

Copyright © Adthena. All rights reserved.

Specsavers.co.uk surged with a 2.18% click share increase, while gettested.co.uk dropped by 0.97%.

Campaign Efficiency

UK Healthcare & Medical Medical Imaging and Radiology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date specsavers.co.uk medichecks.com onedaytests.com ebay.co.uk yorktest.com smile-therapy.co.uk thriva.co vista-health.co.uk opticalexpress.co.uk gettested.co.uk
2025/04/01 8.6% 2.56% 1.85% 7.76% 2.49% 3.29% 1.11% 1.74% 1.51% 3.8%
2025/04/02 6.97% 2.93% 2.56% 8.88% 2.57% 4.32% 1.92% 2.17% 1.23% 4.34%
2025/04/03 7.15% 2.83% 2.39% 3.85% 2.91% 4.09% 1.45% 2.09% 1.79% 3.82%
2025/04/04 10.31% 2.96% 2.22% 6.32% 2.9% 3.84% 1.66% 2.03% 1.07% 3.61%
2025/04/05 7.86% 2.66% 3.37% 3.67% 2.68% 3.74% 1.11% 2.34% 1.32% 4.83%
2025/04/06 8.04% 2.78% 3% 2.58% 2.88% 1.82% 1.53% 2.45% 1.83% 4.83%
2025/04/07 9.2% 2.64% 2.24% 5.17% 3.31% 2.56% 1.44% 1.99% 1.47% 4.49%
2025/04/08 12.16% 2.35% 2.12% 5.43% 2.64% 0.74% 1.02% 1.62% 2.07% 4.03%
2025/04/09 9.69% 2.65% 2.28% 4.35% 3.08% 2.93% 1.55% 2.3% 2.05% 4.08%
2025/04/10 10.88% 2.12% 2.55% 4.83% 2.63% 1.96% 1.26% 1.87% 1.92% 3.87%
2025/04/11 10.02% 1.72% 2.46% 5.67% 2.87% 2.86% 1.04% 1.93% 1.5% 4.03%
2025/04/12 10.22% 2.19% 3.25% 2.55% 1.88% 2.1% 1.5% 2.29% 1.45% 4.49%
2025/04/13 10.12% 2.12% 3.49% 3.66% 1.71% 2.92% 1.29% 2.63% 1.39% 3.57%
2025/04/14 10.18% 2.35% 2.52% 5.61% 1.59% 1.97% 1.18% 2.11% 2.09% 3.51%
2025/04/15 11.48% 1.88% 2.93% 3.76% 2.37% 2.33% 1.21% 1.58% 2.04% 3.05%
2025/04/16 9.9% 1.82% 2.17% 3.25% 2.33% 3.35% 1.84% 2.52% 1.66% 2.9%
2025/04/17 9.77% 1.98% 2.3% 4.99% 2.12% 1.7% 1.56% 2.31% 1.5% 2.72%
2025/04/18 9.98% 1.75% 2.66% 3.4% 3.18% 2.39% 1.78% 2.58% 2.23% 3.63%
2025/04/19 8.14% 2.19% 5.11% 4.62% 1.71% 1.23% 1.81% 2.47% 1.92% 2.57%
2025/04/20 8.92% 2.3% 5.02% 4.24% 2.64% 2.77% 1.64% 2.39% 1.49% 3.27%
2025/04/21 8.6% 2.16% 3.99% 3.58% 2.79% 4.73% 1.58% 2.12% 1.68% 3.06%
2025/04/22 10.39% 2.62% 3.48% 2.66% 2.47% 1.39% 2.22% 2.26% 2.46% 2.97%
2025/04/23 10.35% 3.45% 2.94% 6.53% 2.42% 3.67% 1.59% 2.14% 2.74% 3.52%
2025/04/24 9.21% 3.86% 3.83% 4.42% 2.04% 2.82% 2.39% 2.07% 1.9% 3.41%
2025/04/25 9.97% 3.86% 3.55% 4.24% 2.68% 3.16% 2.34% 2.32% 2.25% 2.87%
2025/04/26 12.1% 3.7% 4.39% 2.58% 2.59% 1.78% 2.01% 2.59% 2.28% 3.65%
2025/04/27 12.08% 4.6% 4.56% 3.36% 2.43% 1.76% 2.54% 2.3% 2.09% 2.99%
2025/04/28 11.12% 4.78% 3.17% 2.71% 2.45% 2.45% 2.63% 1.86% 2.24% 2.25%
2025/04/29 12.58% 5.25% 3.39% 2.35% 2.05% 2.53% 2.27% 2.33% 2.62% 1.63%
2025/04/30 13.53% 4.86% 3.2% 3.02% 2.67% 2.45% 2.06% 1.91% 1.63% 1.28%

Copyright © Adthena. All rights reserved.

In April 2025, Specsavers.co.uk led with a steady rise, peaking at 13.53% on the 30th. Medichecks.com showed a significant increase, ending at 4.86%. Onedaytests.com fluctuated, closing at 3.2%. Ebay.co.uk’s share varied, finishing at 3.02%. Yorktest.com remained stable, ending at 2.67%. Smile-therapy.co.uk saw ups and downs, closing at 2.45%. Thriva.co’s share increased, ending at 2.06%. Vista-health.co.uk remained consistent, finishing at 1.91%. Opticalexpress.co.uk fluctuated, closing at 1.63%. Gettested.co.uk’s share decreased, ending at 1.28%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medical Imaging and Radiology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    PSA Test Accuracy https://www.cancerresearchuk.org

    Reliable Cancer Information — Learn More About Cancer Today. Cancer Research UK. Together We Are Beating Cancer.

  2. 2
    Prostate Cancer Screening - Fast Diagnosis and Results https://www.mayoclinichealthcare.co.uk

    Protect Your Long-Term Health. Screening Can Identify Prostate Cancer Before Symptoms.

  3. 3
    Prostate Cancer Check Kit https://www.medefer.com

    PSA Test Kit – Order Now! Rapid Testing with Support from an Expert Urologist – All from the Comfort of Your Home. Fast Results.

  4. 4
    What Are Normal PSA Levels? - What Causes Elevated PSA? https://www.prostatecancerfree.org

    PSA Can Indicate Prostate Issues, Enlargement, Inflammation, or Cancer. Learn About...

  5. 5
    Book an eye test at your local store | Specsavers UK https://www.specsavers.co.uk

    Book Your Eye Test Online Now And Visit Your Local Store. Our Experts Are Here To Help. Visit The...

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In the competitive landscape of Google PPC for healthcare, Cancer Research UK leads with a compelling narrative on PSA test accuracy, emphasizing collective efforts in cancer research. Mayo Clinic Healthcare highlights the importance of early prostate cancer detection, while Medefer offers convenience with at-home PSA test kits. Prostate Cancer Free educates on PSA levels, and Specsavers UK stands out with a focus on eye health.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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