UK Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Medical Imaging and Radiology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Medical Imaging and Radiology – UK

Google AI Overview visibility for Healthcare & Medical Medical Imaging and Radiology UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 31.3420028925
68.6579971075
31%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 41
59
41%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 10%
Navigational 0%
Seasonal 0%
Local 7%
Problem Solving 22%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Medical Imaging and Radiology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
specsavers.co.uk 14.16
onedaytests.com 6.62
medichecks.com 3.91
opticalexpress.co.uk 3.12
wcrf.org 3.05
londonvisionclinic.com 2.65
optimax.co.uk 2.42
bootshearingcare.com 2.28
focusclinics.com 2.2
thriva.co 2.16
others 57.43
  • specsavers.co.uk - 14.16%
  • onedaytests.com - 6.62%
  • medichecks.com - 3.91%
  • opticalexpress.co.uk - 3.12%
  • wcrf.org - 3.05%
  • londonvisionclinic.com - 2.65%
  • optimax.co.uk - 2.42%
  • bootshearingcare.com - 2.28%
  • focusclinics.com - 2.2%
  • thriva.co - 2.16%
  • others - 57.43%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, Specsavers leads with 14.16% click share, followed by OneDayTests at 6.62%. Others dominate with 57.43%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Medical Imaging and Radiology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date specsavers.co.uk onedaytests.com londonvisionclinic.com opticalexpress.co.uk medichecks.com focusclinics.com optimax.co.uk bootshearingcare.com wcrf.org thriva.co
2025/10/01 12.78% 7.3% 3.77% 3.47% 4.44% 2.03% 1.61% 1.84% 0.91% 1.6%
2025/10/02 12.47% 7.57% 3.79% 3.25% 3.37% 2.1% 1.34% 2.27% 3.51% 1.22%
2025/10/03 12.2% 6.87% 3.86% 3.28% 3.51% 2.51% 2.08% 2.22% 2.66% 3.38%
2025/10/04 12.27% 6.72% 3.06% 3.39% 3.23% 2.06% 2.91% 2.57% 2.87% 3.33%
2025/10/05 12.28% 7.35% 3.51% 3.29% 3.28% 2.16% 2.77% 2.42% 3.22% 3.31%
2025/10/06 13.33% 8.28% 2.49% 3.65% 3.63% 1.67% 2.51% 2.52% 0.8% 3.15%
2025/10/07 11.96% 8.42% 2.94% 3.6% 4.11% 2.2% 2.2% 2.52% 1.41% 3.42%
2025/10/08 11.92% 6.15% 3.39% 3.5% 4.06% 2.47% 2.39% 2.02% 4.63% 3.23%
2025/10/09 11.25% 5.39% 2.73% 2.76% 4.07% 2.58% 2.47% 2.05% 3.18% 3.28%
2025/10/10 13.43% 5.4% 2.81% 2.45% 3.58% 2.84% 2.43% 2.33% 3.09% 2.81%
2025/10/11 12.66% 6.33% 2.02% 3.34% 4.57% 2.25% 2.21% 2.84% 1.49% 3.64%
2025/10/12 13.7% 5.4% 3.13% 3.33% 4.01% 2.59% 2.36% 2.89% 1.3% 3.18%
2025/10/13 14.81% 5.91% 1.69% 2.62% 4.46% 2.12% 2.29% 3.18% 1.44% 2.86%
2025/10/14 13.97% 7.34% 2.74% 2.4% 4.69% 1.99% 3.04% 1.92% 6.23% 2.56%
2025/10/15 14.46% 6.23% 1.88% 2.51% 4.57% 2.5% 3.4% 2.04% 1.92% 2.48%
2025/10/16 13.21% 6.33% 2.07% 3.39% 4.62% 2.61% 2.38% 1.64% 2.41% 2.03%
2025/10/17 13.11% 7.12% 1.68% 3.14% 4.98% 2.7% 3.16% 2.01% 1.23% 2.28%
2025/10/18 12.54% 5.41% 2.04% 2.52% 3.82% 2.3% 3.08% 1.92% 1.42% 1.62%
2025/10/19 13.68% 7.74% 1.89% 2.89% 4.24% 2.1% 3.51% 2.18% 0.74% 1.59%
2025/10/20 13.02% 7.49% 2.26% 3.71% 3.97% 1.76% 2.83% 2.31% 2.39% 1.95%
2025/10/21 13.39% 7.48% 2.51% 3.05% 4.53% 1.86% 2.68% 1.93% 2.55% 1.62%
2025/10/22 14.03% 8.14% 2.06% 3.28% 4.11% 2.78% 2.51% 2.43% 2.32% 1.53%
2025/10/23 14.67% 7.77% 2.56% 3.14% 4.56% 1.72% 3.09% 1.69% 1.16% 1.44%
2025/10/24 13.87% 6.71% 3.28% 2.75% 4.73% 1.94% 2.6% 1.64% 7.15% 1.31%
2025/10/25 14.69% 5.87% 3.11% 3.01% 4.09% 2.22% 2.37% 2.25% 6.12% 1.64%
2025/10/26 15.65% 6.81% 2.93% 2.63% 4.05% 1.65% 2.44% 2.33% 3.38% 1.74%
2025/10/27 17.3% 7.37% 3.18% 2.33% 3.94% 2% 2.73% 2.37% 2.57% 1.67%
2025/10/28 18.19% 7.79% 2.91% 3.17% 3.08% 2.44% 2.32% 2.58% 1.65% 1.79%
2025/10/29 17.66% 6.83% 2.86% 3.49% 3.35% 2.27% 2.2% 2.2% 2.62% 1.56%
2025/10/30 18.74% 6.23% 2.75% 2.73% 3.08% 2.01% 2.47% 2.38% 1.79% 1.69%
2025/10/31 17.6% 6.54% 3.4% 2.66% 2.54% 2.48% 2.41% 2.11% 2.09% 1%
  • specsavers.co.uk
  • onedaytests.com
  • londonvisionclinic.com
  • opticalexpress.co.uk
  • medichecks.com
  • focusclinics.com
  • optimax.co.uk
  • bootshearingcare.com
  • wcrf.org
  • thriva.co

Copyright © Adthena. All rights reserved.

Specsavers.co.uk led October with a steady rise, peaking at 18.74% on the 30th. Onedaytests.com fluctuated, ending at 6.54%. Londonvisionclinic.com saw a slight increase, closing at 3.4%. Opticalexpress.co.uk remained stable, finishing at 2.66%. Medichecks.com peaked mid-month, ending at 2.54%. Focusclinics.com showed minor fluctuations, closing at 2.48%. Optimax.co.uk had a consistent month, ending at 2.41%. Bootshearingcare.com remained steady, finishing at 2.11%. Wcrf.org had a volatile month, closing at 2.09%. Thriva.co saw a decline, ending at 1.0%.

Market Exposure

Competitor Count for UK Healthcare & Medical Medical Imaging and Radiology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 427
2025/10/02 420
2025/10/03 421
2025/10/04 407
2025/10/05 409
2025/10/06 436
2025/10/07 415
2025/10/08 428
2025/10/09 396
2025/10/10 412
2025/10/11 392
2025/10/12 391
2025/10/13 401
2025/10/14 406
2025/10/15 404
2025/10/16 427
2025/10/17 407
2025/10/18 419
2025/10/19 417
2025/10/20 436
2025/10/21 435
2025/10/22 416
2025/10/23 416
2025/10/24 422
2025/10/25 400
2025/10/26 401
2025/10/27 405
2025/10/28 408
2025/10/29 417
2025/10/30 397
2025/10/31 393

Copyright © Adthena. All rights reserved.

October saw fluctuating advertiser numbers, peaking at 436 on the 6th and 20th. The month concluded with a slight decline, ending at 393.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Medical Imaging and Radiology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
specsavers.co.uk 1.64%
genesiscare.com 1.02%
bupa.co.uk 0.84%
onedaytests.com 0.78%
euroeyes.co.uk 0.72%
ebay.co.uk -0.36%
phoenixhospitalgroup.com -0.39%
zeiss.co.uk -0.42%
humehealth.com -1.23%
thriva.co -1.27%

Copyright © Adthena. All rights reserved.

Specsavers.co.uk leads with a 1.64% click share increase, while thriva.co drops by 1.27%. GenesisCare.com and Bupa.co.uk also see positive gains, contrasting with declines for humehealth.com and zeiss.co.uk.

Campaign Efficiency

UK Healthcare & Medical Medical Imaging and Radiology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date specsavers.co.uk onedaytests.com londonvisionclinic.com opticalexpress.co.uk focusclinics.com medichecks.com wcrf.org optimax.co.uk vista-health.co.uk thriva.co
2025/10/01 11.6% 7.15% 3.8% 3.68% 1.99% 4.3% 1.06% 1.42% 2% 1.66%
2025/10/02 11.44% 7.05% 3.74% 3.49% 2.19% 3.18% 3.49% 1.29% 1.9% 1.22%
2025/10/03 11.08% 6.27% 3.67% 3.45% 2.55% 3.35% 4.63% 2.02% 1.42% 3.33%
2025/10/04 11.19% 6.57% 3.16% 3.61% 2.16% 3.15% 3.57% 2.95% 2.36% 3.23%
2025/10/05 11.11% 7.05% 3.51% 3.63% 2.29% 3.11% 3.7% 2.67% 2.42% 3.29%
2025/10/06 12.15% 8.12% 2.67% 4.13% 1.88% 3.5% 0.79% 2.61% 2.22% 3.12%
2025/10/07 10.53% 7.72% 3% 4.13% 2.47% 3.95% 1.58% 2.17% 1.49% 3.23%
2025/10/08 11.06% 5.81% 3.59% 3.97% 2.72% 3.9% 5.08% 2.34% 1.51% 3.15%
2025/10/09 10.33% 5.09% 3.08% 3.23% 3.11% 3.82% 2.93% 2.49% 1.87% 3.07%
2025/10/10 12.23% 5.01% 3.16% 3% 3.35% 3.4% 3.11% 2.42% 1.61% 2.7%
2025/10/11 11.44% 5.94% 2.28% 3.97% 2.6% 4.38% 1.73% 2.18% 1.83% 3.58%
2025/10/12 12.13% 5.13% 3.1% 3.93% 2.96% 3.97% 1.41% 2.38% 1.92% 3.12%
2025/10/13 12.91% 5.6% 1.96% 3.09% 2.37% 4.44% 1.56% 2.28% 2.02% 2.99%
2025/10/14 11.83% 6.65% 2.87% 2.7% 2.09% 4.43% 8.79% 3.13% 1.42% 2.62%
2025/10/15 12.45% 5.85% 1.92% 2.81% 2.62% 4.6% 2.37% 3.56% 1.72% 2.52%
2025/10/16 11.31% 5.96% 2.14% 3.8% 2.64% 4.64% 2.66% 2.43% 1.86% 2.03%
2025/10/17 11.13% 7.03% 1.75% 3.38% 2.75% 5.21% 1.44% 3.18% 2.01% 2.31%
2025/10/18 10.59% 5.37% 2.12% 2.66% 2.41% 3.95% 1.63% 3.07% 2.09% 1.64%
2025/10/19 11.78% 7.79% 1.95% 3.13% 2.21% 4.38% 0.83% 3.56% 2.23% 1.61%
2025/10/20 11.01% 7.66% 2.39% 3.97% 1.88% 4.09% 2.54% 2.85% 2.46% 2.04%
2025/10/21 11.24% 7.9% 2.6% 3.31% 2.02% 4.92% 2.48% 2.54% 2.17% 1.72%
2025/10/22 11.85% 8.46% 2.13% 3.55% 3.01% 4.46% 2.44% 2.41% 2.04% 1.61%
2025/10/23 12.36% 8.4% 2.78% 3.36% 1.89% 4.99% 1.27% 2.96% 1.82% 1.54%
2025/10/24 11.59% 7.27% 3.5% 2.99% 2.14% 5.23% 7.06% 2.38% 1.83% 1.4%
2025/10/25 12.17% 6.19% 3.22% 3.31% 2.43% 4.44% 6.33% 2.18% 2.45% 1.78%
2025/10/26 12.73% 7.26% 3.07% 2.87% 1.84% 4.47% 3.55% 2.16% 2.15% 1.91%
2025/10/27 14.18% 7.76% 3.35% 2.56% 2.23% 4.28% 2.7% 2.38% 1.63% 1.76%
2025/10/28 14.76% 7.98% 3.02% 3.51% 2.7% 3.25% 1.91% 2.1% 1.57% 1.87%
2025/10/29 14.32% 6.75% 2.96% 3.95% 2.52% 3.49% 3.1% 2% 1.89% 1.63%
2025/10/30 15.17% 6.14% 2.78% 3.1% 2.19% 3.26% 2.26% 2.24% 1.75% 1.76%
2025/10/31 14.3% 6.37% 3.37% 2.98% 2.71% 2.56% 2.55% 2.32% 1.97% 1%
  • specsavers.co.uk
  • onedaytests.com
  • londonvisionclinic.com
  • opticalexpress.co.uk
  • focusclinics.com
  • medichecks.com
  • wcrf.org
  • optimax.co.uk
  • vista-health.co.uk
  • thriva.co

Copyright © Adthena. All rights reserved.

October saw Specsavers.co.uk’s impression share rise from 11.6% to 14.3%, peaking at 15.17% on the 30th. Onedaytests.com fluctuated, ending at 6.37%. Londonvisionclinic.com and Opticalexpress.co.uk showed minor variations, while Medichecks.com peaked mid-month. Wcrf.org and Optimax.co.uk had inconsistent trends. Vista-health.co.uk and Thriva.co remained stable.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medical Imaging and Radiology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medical Imaging and Radiology - Last month
  1. 1
    PSA Test Accuracy https://www.cancerresearchuk.org

    Reliable Cancer Information — Learn More About Cancer Today. Cancer Research UK. Together We Are Beating Cancer.

  2. 2
    BMI https://www.healthychildren.org

    Powered by pediatricians.Trusted by parents.The American Academy of Pediatrics. Stay Healthy. Learn More. Be Safe.

  3. 3
    Same Day Blood Test Results https://www.onedaytests.com

    Full Health Dashboard — Get Reliable Results From The Comfort of Your Home With Our Safe and Easy Blood Test Kits

  4. 4
    Book An Eye Test Today https://www.specsavers.co.uk

    Book Your Appointment Now — Book Your Eye Test Online Now And Visit Your Local Store. Our Experts Are Here To Help.

  5. 5
    BMI Calculator | Find Your Ideal Weight https://www.wcrf.org

    Our BMI calculator is a great way to know whether you’re a healthy weight for your height. Find out where you lie on the BMI scale with our handy...

Copyright © Adthena. All rights reserved.

In the realm of healthcare PPC, Cancer Research UK champions cancer awareness, while Healthy Children and WCRF focus on BMI and health. One Day Tests offers convenient home blood tests, and Specsavers emphasizes accessible eye care. Each ad uniquely addresses health needs.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports