UK Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Medical Imaging and Radiology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Medical Imaging and Radiology – UK

Google AI Overview visibility for Healthcare & Medical Medical Imaging and Radiology UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 28.2518442361
71.7481557639
28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 35
65
35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 8%
Navigational 2%
Seasonal 0%
Local 11%
Problem Solving 27%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Medical Imaging and Radiology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
specsavers.co.uk 20.55
onedaytests.com 9.61
opticalexpress.co.uk 6.77
bootshearingcare.com 4.68
medichecks.com 3.85
londonvisionclinic.com 2.56
ebay.co.uk 2.4
healthychildren.org 1.96
optimax.co.uk 1.93
wcrf.org 1.82
others 43.87
  • specsavers.co.uk - 20.55%
  • onedaytests.com - 9.61%
  • opticalexpress.co.uk - 6.77%
  • bootshearingcare.com - 4.68%
  • medichecks.com - 3.85%
  • londonvisionclinic.com - 2.56%
  • ebay.co.uk - 2.4%
  • healthychildren.org - 1.96%
  • optimax.co.uk - 1.93%
  • wcrf.org - 1.82%
  • others - 43.87%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC for healthcare, Specsavers leads with a 20.55% click share. Others collectively dominate at 43.87%, highlighting diverse competition. Optical Express and Onedaytests follow, capturing 6.77% and 9.61% respectively.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Medical Imaging and Radiology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date specsavers.co.uk onedaytests.com opticalexpress.co.uk bootshearingcare.com medichecks.com optimax.co.uk wcrf.org randoxhealth.com focusclinics.com londonvisionclinic.com
2026/07/01 18.2% 11.14% 6.48% 5.12% 2.88% 2.24% 2.1% 1.67% 3.98% 2.38%
2026/07/02 17.49% 9.49% 5.23% 4.9% 3.42% 3% 0.18% 1.84% 4.57% 2.82%
2026/07/03 15.62% 10.27% 5.17% 4.15% 2.6% 2.75% 2.11% 1.87% 3.97% 2.96%
2026/07/04 12.37% 11.11% 4% 4.34% 2.67% 2.02% 4.03% 2.41% 3.51% 3.2%
2026/07/05 13.63% 10.69% 5.89% 4.73% 3.53% 4.19% 2.42% 2.54% 3.02% 3.6%
2026/07/06 15.16% 10.5% 6.14% 5.23% 2.86% 3.45% 0.87% 3.25% 1.74% 2.95%
2026/07/07 15.4% 10.93% 6.45% 4.21% 2.91% 2.71% 4.32% 3.38% 0.91% 3.06%
2026/07/08 15.74% 10.21% 6.51% 4.35% 3.49% 1.71% 1.96% 2.63% 1.65% 3.75%
2026/07/09 18.04% 11.78% 6.09% 5.49% 3.15% 0.09% 0.09% 2.12% 1.56% 3.7%
2026/07/10 15.37% 9.82% 6.21% 4.31% 2.45% 0.05% 1.82% 2.48% 0.86% 3.36%
2026/07/11 17.61% 12.45% 7.13% 4.74% 4.17% 1.47% 0.3% 2.71% 1.49% 3.43%
2026/07/12 17.13% 11.2% 6.07% 4.21% 2.69% 2.11% 2.58% 3.57% 2.45% 3.4%
2026/07/13 17.89% 11.28% 7.04% 3.37% 3.07% 2.51% 0.61% 3.31% 2.09% 3.38%
2026/07/14 14.75% 13.3% 6.84% 3.35% 2.42% 3.89% 3.49% 2.13% 1.42% 5.13%
2026/07/15 16.88% 11.25% 7.77% 3.24% 2.71% 2.88% 5.25% 1.89% 1.57% 5.68%
2026/07/16 17.46% 11.03% 7.8% 3.6% 2.01% 3.04% 1.9% 2.37% 1.5% 5.7%
2026/07/17 20.88% 10.49% 5.25% 4.17% 3.51% 3.02% 1.34% 0.82% 1.23% 4.71%
2026/07/18 19.42% 9.64% 7.63% 5.89% 1.85% 2.68% 0.04% 0.66% 1.43% 3.23%
2026/07/19 21.08% 10.36% 7.01% 6% 2.39% 2.84% 0.21% 2.12% 1.16% 3.3%
2026/07/20 21.21% 11.51% 6.63% 4.71% 1.93% 2.82% 0.34% 1.81% 1.55% 6.06%
2026/07/21 14.46% 13.06% 6.71% 3.28% 2.38% 3.84% 3.42% 2.08% 1.39% 5.05%
2026/07/22 16.51% 11.26% 6.3% 4.19% 3.24% 1.86% 4.59% 2.16% 2.35% 4.32%
2026/07/23 16.21% 12.19% 6.78% 3.81% 2.91% 1.79% 4.15% 1.8% 1.3% 4.07%
2026/07/24 17.85% 10.88% 7.19% 4% 2.14% 2.53% 2.39% 2.3% 1.04% 4.23%
2026/07/25 16.68% 10.93% 6.86% 4.17% 3.15% 2.09% 2.05% 2.26% 1.43% 4.92%
2026/07/26 15.96% 12.86% 7.21% 3.81% 3.17% 3.35% 2.19% 1.88% 1.55% 3.78%
2026/07/27 16.38% 12.4% 7.44% 3.78% 3.35% 3.06% 1.89% 1.74% 1.23% 3.15%
2026/07/28 17.44% 11.49% 8.1% 4.62% 2.66% 2.66% 5.77% 1.19% 1.43% 1.64%
2026/07/29 23.11% 12.65% 9.37% 6.03% 4.31% 2.57% 0.67% 0.54% 0.73% 0.53%
2026/07/30 22.56% 14.26% 8.26% 6.42% 5.17% 1.46% 0.32% 0.8% 0.19% 0.04%
2026/07/31 22.42% 14.26% 7.27% 6.07% 4.39% 1.48% 1.09% 0.97% 0.21% 0.02%
  • specsavers.co.uk
  • onedaytests.com
  • opticalexpress.co.uk
  • bootshearingcare.com
  • medichecks.com
  • optimax.co.uk
  • wcrf.org
  • randoxhealth.com
  • focusclinics.com
  • londonvisionclinic.com

Copyright © Adthena. All rights reserved.

Specsavers.co.uk led July with a fluctuating spend share, peaking at 23.11% on the 29th. Onedaytests.com and opticalexpress.co.uk followed, showing steady growth. The month concluded with specsavers.co.uk maintaining dominance.

Market Exposure

Competitor Count for UK Healthcare & Medical Medical Imaging and Radiology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 296
2026/07/02 320
2026/07/03 312
2026/07/04 319
2026/07/05 309
2026/07/06 315
2026/07/07 309
2026/07/08 306
2026/07/09 286
2026/07/10 326
2026/07/11 327
2026/07/12 331
2026/07/13 327
2026/07/14 329
2026/07/15 320
2026/07/16 304
2026/07/17 296
2026/07/18 248
2026/07/19 295
2026/07/20 273
2026/07/21 329
2026/07/22 350
2026/07/23 347
2026/07/24 347
2026/07/25 356
2026/07/26 373
2026/07/27 336
2026/07/28 372
2026/07/29 295
2026/07/30 268
2026/07/31 263

Copyright © Adthena. All rights reserved.

July began with 296 advertisers, peaking at 373 on the 26th. The month concluded with a decline to 263 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Medical Imaging and Radiology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
specsavers.co.uk 1.8%
windowtothewomb.co.uk 0.85%
opticalexpress.co.uk 0.77%
onedaytests.com 0.67%
onlinedoctor.superdrug.com 0.49%
yorktest.com -0.45%
thriva.co -0.48%
randoxhealth.com -0.66%
smile-therapy.co.uk -0.7%
healthychildren.org -1.48%

Copyright © Adthena. All rights reserved.

Specsavers.co.uk surged with a 1.80 increase, while healthychildren.org dropped by -1.48. Opticalexpress.co.uk and windowtothewomb.co.uk also saw positive gains, contrasting with declines from smile-therapy.co.uk and randoxhealth.com.

Campaign Efficiency

UK Healthcare & Medical Medical Imaging and Radiology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date onedaytests.com specsavers.co.uk ebay.co.uk opticalexpress.co.uk bootshearingcare.com medichecks.com wcrf.org optimax.co.uk randoxhealth.com londonvisionclinic.com
2026/07/01 12.18% 14.31% 0.27% 5.19% 3.61% 2.88% 2.61% 2.94% 1.76% 1.95%
2026/07/02 10.03% 13.1% 1.25% 4.32% 3.55% 2.85% 0.24% 3.78% 1.94% 2.73%
2026/07/03 11.08% 11.39% 1.57% 4.16% 3.09% 2.16% 1.94% 3.21% 1.91% 2.2%
2026/07/04 11.42% 8.78% 3.87% 2.99% 2.97% 2.05% 4.94% 2.33% 2.05% 2.28%
2026/07/05 10.87% 9.75% 2.48% 4.65% 3.44% 2.72% 3.04% 5.01% 2.34% 2.91%
2026/07/06 12.24% 10.9% 2.37% 4.87% 3.64% 2.65% 1.38% 4.05% 3.26% 2.81%
2026/07/07 11.75% 11.2% 4.85% 4.53% 3% 2.55% 5.19% 3.18% 3.35% 2.5%
2026/07/08 10.68% 11.69% 4.59% 5.21% 3.23% 2.74% 2.24% 2.03% 2.47% 3.18%
2026/07/09 13.15% 13% 3.82% 5.17% 4.14% 2.8% 0.15% 0.07% 2.33% 2.84%
2026/07/10 9.91% 11.43% 4.49% 4.75% 3.07% 2.2% 2.77% 0.04% 2.1% 2.42%
2026/07/11 13.13% 12.85% 4.34% 5.54% 3.57% 3.66% 0.28% 1.81% 2.63% 2.89%
2026/07/12 11.88% 13.12% 2.37% 4.33% 3.1% 2.41% 2.65% 2.29% 3.2% 2.52%
2026/07/13 12.27% 14.48% 3.71% 5.56% 2.6% 2.99% 0.87% 2.81% 3.24% 2.91%
2026/07/14 13.64% 10.96% 2.07% 5.39% 2.24% 2.2% 4.81% 3.56% 1.97% 3.86%
2026/07/15 12.4% 13.28% 3.88% 5.97% 2.48% 2.65% 6.79% 3.1% 1.88% 5.03%
2026/07/16 11.69% 14% 0.29% 6.05% 2.72% 2.05% 3.11% 3.29% 2.3% 5.32%
2026/07/17 11.82% 14.95% 0.45% 4.87% 3.11% 3.22% 2.16% 3.65% 0.97% 4.35%
2026/07/18 10.84% 14.86% 0.34% 6.18% 4.35% 1.84% 0.14% 2.85% 0.62% 3.34%
2026/07/19 12.04% 16.5% 1.31% 5.48% 4.7% 2.04% 0.26% 3.15% 2.07% 2.8%
2026/07/20 13.92% 17.01% 1.22% 5.19% 3.17% 1.87% 0.28% 3.6% 1.69% 5.02%
2026/07/21 13.64% 10.96% 2.07% 5.39% 2.24% 2.2% 4.81% 3.56% 1.97% 3.86%
2026/07/22 12.23% 12.8% 4.01% 4.98% 2.83% 2.97% 5.94% 1.99% 2.04% 3.42%
2026/07/23 12.8% 11.86% 4.56% 4.77% 2.76% 2.4% 5.86% 1.84% 1.86% 3.12%
2026/07/24 12.24% 13.82% 3.31% 5.45% 3.09% 1.88% 2.8% 2.2% 1.98% 3.79%
2026/07/25 11.8% 12.5% 2.68% 5.43% 3.24% 2.83% 2.02% 2.23% 2.24% 4.49%
2026/07/26 13.95% 11.9% 2.48% 5.7% 2.77% 3.25% 2.41% 3.91% 1.83% 3.34%
2026/07/27 13.87% 12.97% 2.18% 6% 2.68% 3.46% 2.36% 3.51% 1.86% 2.57%
2026/07/28 12.65% 13.41% 2.07% 6.41% 3.37% 2.74% 7.77% 2.62% 1.24% 1.35%
2026/07/29 15.29% 17.83% 2.83% 7.7% 3.83% 4.52% 1.11% 3.19% 0.66% 0.28%
2026/07/30 16.68% 16.68% 4.71% 6.57% 3.8% 5.17% 0.64% 1.87% 0.96% 0.07%
2026/07/31 16.33% 14.97% 7.04% 5.5% 3.94% 3.93% 1.79% 1.39% 1.01% 0.09%
  • onedaytests.com
  • specsavers.co.uk
  • ebay.co.uk
  • opticalexpress.co.uk
  • bootshearingcare.com
  • medichecks.com
  • wcrf.org
  • optimax.co.uk
  • randoxhealth.com
  • londonvisionclinic.com

Copyright © Adthena. All rights reserved.

In July 2026, onedaytests.com saw a steady rise, peaking at 16.68% on July 30. Specsavers.co.uk fluctuated, ending at 14.97%. Ebay.co.uk’s share surged to 7.04% by month’s end. Opticalexpress.co.uk maintained stability, while wcrf.org experienced volatility. Overall, onedaytests.com led the month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medical Imaging and Radiology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medical Imaging and Radiology - Last month
  1. 1
    Laser Eye Surgery £999 per eye - AccuVision - The Eye Clinic https://www.accuvision.co.uk › lasereyesurgery › £999-per-eye

    No More Lenses? Treat your eyes to better vision. Join 1000s who now enjoy better vision.

  2. 2
    Same Day Earwax Removal - Same Day Appointments https://www.clearearwax.co.uk

    London’s Leading Specialist Clinic For The Removal of Ear Wax - Book an Appointment Today!

  3. 3
    PSA is not perfect for prostate cancer - PSA Screening Test https://www.onedaytests.com

    Prostate-Specific Antigen (PSA) - Description And Reference Ranges

  4. 4
    20/20 Vision or Money Back | From As Low As £595 Per Eye https://lp.opticalexpress.co.uk › laser-eye › book-now

    More Than 99% Of Laser Eye Patients Experience 20/20 Vision Or Better Following Treatment*

  5. 5
    How much is an eye test? | Specsavers UK https://www.specsavers.co.uk

    Book Your Eye Test Online Now And Visit Your Local Store. Our Experts Are Here To Help.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, AccuVision and Optical Express captivate with affordable laser eye surgery, promising improved vision. ClearEarWax offers immediate relief with same-day appointments, while OneDayTests educates on PSA screening. Specsavers emphasizes accessibility with easy online bookings for eye tests.

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