UK Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Medical Imaging and Radiology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Medical Imaging and Radiology – UK

Google AI Overview visibility for Healthcare & Medical Medical Imaging and Radiology UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 31.4440678511
68.5559321489
31%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 33
67
33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 10%
Navigational 1%
Seasonal 0%
Local 6%
Problem Solving 24%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Medical Imaging and Radiology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
specsavers.co.uk 16.41
medichecks.com 9.14
onedaytests.com 7.99
opticalexpress.co.uk 6.43
ebay.co.uk 4.23
wcrf.org 3.37
bootshearingcare.com 3.15
yorktest.com 2.57
randoxhealth.com 1.79
focusclinics.com 1.63
others 43.29
  • specsavers.co.uk - 16.41%
  • medichecks.com - 9.14%
  • onedaytests.com - 7.99%
  • opticalexpress.co.uk - 6.43%
  • ebay.co.uk - 4.23%
  • wcrf.org - 3.37%
  • bootshearingcare.com - 3.15%
  • yorktest.com - 2.57%
  • randoxhealth.com - 1.79%
  • focusclinics.com - 1.63%
  • others - 43.29%

Copyright © Adthena. All rights reserved.

Specsavers.co.uk leads with 16.41% click share, while ‘others’ dominate at 43.29%. Medichecks.com follows at 9.14%, with onedaytests.com at 7.99%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Medical Imaging and Radiology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date specsavers.co.uk onedaytests.com opticalexpress.co.uk wcrf.org medichecks.com bootshearingcare.com randoxhealth.com ebay.co.uk focusclinics.com londonvisionclinic.com
2026/05/01 10.65% 10.79% 5.41% 0.26% 3.47% 3.57% 3.09% 0.08% 8.49% 3.13%
2026/05/02 10.19% 10.47% 5.55% 1.73% 4.04% 5.19% 2.38% 0.45% 6.74% 1.82%
2026/05/03 8.22% 10.67% 6.4% 3.49% 3.02% 3.93% 2.89% 0.23% 6.06% 2.65%
2026/05/04 10.94% 10.96% 5.02% 5.03% 3.13% 4.06% 3.33% 0.32% 4.82% 2.74%
2026/05/05 9.78% 12.18% 4.28% 1.09% 3.14% 3.41% 4.42% 0.28% 7.03% 5.99%
2026/05/06 9.38% 10.73% 4.18% 6.36% 2.76% 3.23% 3.04% 0.78% 4.48% 5.33%
2026/05/07 8.75% 11.38% 3.62% 3.61% 2.73% 3.43% 4.14% 0.59% 5.62% 5.6%
2026/05/08 9.35% 11.51% 4.71% 3.4% 3.07% 2.91% 4.7% 0.07% 5.03% 5.02%
2026/05/09 8.76% 9.58% 4.74% 2.11% 2.77% 2.97% 4.04% 0.32% 6.13% 6.99%
2026/05/10 8.74% 11.27% 5.24% 2.06% 2.59% 3.05% 4.93% 0.19% 4.47% 5.08%
2026/05/11 13.15% 11.97% 7.78% 0.16% 4.09% 3.24% 2.18% 1.41% 2.92% 3.17%
2026/05/12 14.48% 11.73% 6.83% 3.67% 5.39% 2.8% 1.42% 1.66% 2.45% 2.05%
2026/05/13 13.6% 10.31% 7.67% 6.31% 4.85% 3.04% 1.28% 2.12% 2.32% 1.88%
2026/05/14 14.72% 12.06% 7.75% 2.68% 4.98% 2.87% 1% 2.16% 1.32% 1.68%
2026/05/15 9.33% 11.48% 4.69% 3.39% 3.06% 2.9% 4.69% 0.07% 5.02% 5.01%
2026/05/16 14.3% 12.64% 8.83% 0.03% 5.16% 3.09% 1.54% 1.71% 1.33% 2.35%
2026/05/17 15.52% 11.98% 8.28% 3.66% 4.65% 2.81% 1.4% 3.4% 1.71% 1.95%
2026/05/18 17.03% 11.05% 8.7% 3.54% 4.69% 2.94% 1.24% 2.66% 1.7% 1.1%
2026/05/19 15.94% 11.98% 9.7% 0.52% 5.13% 2.69% 2.23% 3.11% 1.87% 1.66%
2026/05/20 17.4% 10.56% 8.41% 2.15% 4.93% 3.09% 2.23% 3.83% 2.04% 1.86%
2026/05/21 17.49% 8.11% 8.45% 4.26% 4.23% 2.59% 2.1% 3.3% 2.22% 2.31%
2026/05/22 17.58% 8.06% 8.9% 3.79% 4.48% 2.97% 3.24% 2.09% 1.64% 2.06%
2026/05/23 15.87% 8.05% 7.02% 3.96% 4.83% 3.13% 3.29% 2.97% 2.04% 2.05%
2026/05/24 15.49% 8.71% 7.77% 0.34% 5.34% 3.2% 3.1% 3.44% 1.67% 2.02%
2026/05/25 16.25% 8.29% 6.93% 7.03% 3.38% 2.73% 2.13% 2.54% 1.64% 1.46%
2026/05/26 18.54% 8.48% 7.13% 5.63% 2.81% 2.42% 1.73% 2.47% 1.99% 0.88%
2026/05/27 18.39% 8.19% 7.36% 6.57% 3.35% 2.59% 1.54% 1.98% 1.74% 0.28%
2026/05/28 17.85% 8.39% 8.33% 6.26% 3.54% 2.72% 1.38% 1.88% 1.48% 0.33%
2026/05/29 17.63% 8.77% 7.45% 6.36% 2.89% 2.49% 2.1% 1.9% 1.21% 0.13%
2026/05/30 18.15% 9.1% 7.76% 3.23% 3.93% 2.71% 1.66% 1.9% 1.51% 0.45%
2026/05/31 16.37% 11.24% 7.47% 5.44% 3.24% 2.6% 2.38% 2.01% 1.52% 0.27%
  • specsavers.co.uk
  • onedaytests.com
  • opticalexpress.co.uk
  • wcrf.org
  • medichecks.com
  • bootshearingcare.com
  • randoxhealth.com
  • ebay.co.uk
  • focusclinics.com
  • londonvisionclinic.com

Copyright © Adthena. All rights reserved.

In May 2026, Specsavers.co.uk led with a steady rise, peaking at 18.54% on the 26th. Onedaytests.com fluctuated, ending at 11.24%. Opticalexpress.co.uk showed growth, closing at 7.47%. Wcrf.org had a volatile month, finishing at 5.44%.

Market Exposure

Competitor Count for UK Healthcare & Medical Medical Imaging and Radiology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 271
2026/05/02 257
2026/05/03 285
2026/05/04 286
2026/05/05 285
2026/05/06 286
2026/05/07 299
2026/05/08 300
2026/05/09 287
2026/05/10 279
2026/05/11 385
2026/05/12 420
2026/05/13 406
2026/05/14 430
2026/05/15 300
2026/05/16 415
2026/05/17 421
2026/05/18 434
2026/05/19 410
2026/05/20 417
2026/05/21 432
2026/05/22 424
2026/05/23 411
2026/05/24 414
2026/05/25 458
2026/05/26 460
2026/05/27 455
2026/05/28 442
2026/05/29 439
2026/05/30 427
2026/05/31 429

Copyright © Adthena. All rights reserved.

May began with 271 advertisers, fluctuating initially, then surged mid-month, peaking at 460 on May 26. The month concluded with a slight dip to 429, showcasing dynamic advertiser engagement.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Medical Imaging and Radiology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
specsavers.co.uk 5.18%
ebay.co.uk 2.3%
wcrf.org 1.38%
opticalexpress.co.uk 0.9%
forthwithlife.co.uk 0.69%
healthychildren.org -0.74%
focusclinics.com -1.03%
yorktest.com -1.25%
londonvisionclinic.com -1.7%
onedaytests.com -2.11%

Copyright © Adthena. All rights reserved.

Specsavers.co.uk surged with a 5.18% click share increase, while onedaytests.com dropped by 2.11%.

Campaign Efficiency

UK Healthcare & Medical Medical Imaging and Radiology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date onedaytests.com specsavers.co.uk wcrf.org ebay.co.uk opticalexpress.co.uk medichecks.com randoxhealth.com smile-therapy.co.uk bootshearingcare.com focusclinics.com
2026/05/01 13.42% 8.39% 0.32% 0.39% 4.12% 5.97% 3.16% 0.96% 2.55% 5.94%
2026/05/02 11.93% 6.87% 2.87% 1.38% 3.62% 7.06% 2.38% 4.83% 3.18% 4.81%
2026/05/03 12.31% 6.64% 4.3% 0.77% 4.29% 4.76% 2.86% 1.92% 2.55% 4.56%
2026/05/04 11.93% 7.79% 6.02% 1.29% 3.58% 4.92% 3.11% 1.65% 2.49% 2.93%
2026/05/05 13.54% 7.85% 1.68% 0.58% 3.3% 4.97% 5.16% 0.31% 2.24% 4.55%
2026/05/06 11.06% 6.7% 8.32% 2.62% 3.06% 4.56% 2.75% 1.47% 1.8% 3.07%
2026/05/07 12.78% 6.58% 3.13% 1.97% 2.57% 4.51% 4.11% 2.28% 2.18% 3.47%
2026/05/08 13.43% 7.57% 3.27% 0.28% 3.28% 4.83% 5.04% 0.6% 1.96% 4.01%
2026/05/09 10.42% 7.05% 2.04% 0.98% 3.58% 4.28% 4.36% 3.06% 1.65% 3.59%
2026/05/10 12.28% 7.36% 2.07% 0.7% 3.64% 3.85% 5.58% 1.74% 1.87% 3.42%
2026/05/11 12.55% 9.45% 0.25% 4.36% 5.57% 5.09% 2.31% 1.41% 1.98% 2.23%
2026/05/12 11.96% 10.24% 5.04% 4.74% 4.61% 6.45% 1.2% 2.87% 1.65% 1.77%
2026/05/13 10.67% 9.16% 7.1% 6.23% 5.39% 5.93% 1.07% 2.51% 2.01% 1.14%
2026/05/14 12.39% 9.83% 4.11% 6.14% 5.5% 5.9% 1.06% 2.72% 1.81% 0.89%
2026/05/15 13.43% 7.57% 3.27% 0.28% 3.28% 4.83% 5.04% 0.6% 1.96% 4.01%
2026/05/16 12.9% 10.17% 0.02% 5.12% 6.42% 6.18% 1.36% 2.75% 1.9% 1%
2026/05/17 12.35% 10.41% 3.8% 9.24% 5.67% 5.75% 1.31% 1.6% 1.63% 1.1%
2026/05/18 11.68% 11.38% 3.57% 7.28% 6.07% 5.84% 1.21% 2.3% 1.77% 0.94%
2026/05/19 12.85% 10.64% 0.45% 8.18% 6.58% 6.36% 2.17% 3.54% 1.5% 1.33%
2026/05/20 10.53% 11.87% 3.35% 10.57% 6.26% 5.83% 1.99% 2.07% 1.78% 1.5%
2026/05/21 8.03% 12.37% 5.97% 8.16% 6.08% 4.85% 1.85% 1.7% 1.57% 1.5%
2026/05/22 8.1% 12.41% 6.74% 6.24% 5.81% 5.93% 2.92% 1.61% 1.74% 1.15%
2026/05/23 7.91% 10.68% 5.64% 8.34% 5.01% 6.09% 3.16% 2.25% 1.85% 1.14%
2026/05/24 8.9% 10.83% 0.91% 8.76% 5.1% 6.1% 2.84% 2.1% 1.82% 1.19%
2026/05/25 8.46% 10.94% 8.53% 5.96% 4.74% 4.26% 2.1% 1.22% 1.64% 1.05%
2026/05/26 8.37% 12.64% 8.53% 6.2% 4.66% 3.82% 1.6% 1.88% 1.73% 1.16%
2026/05/27 8.03% 13.19% 9.42% 5.35% 4.82% 4.3% 1.46% 1.95% 1.76% 1.21%
2026/05/28 8.69% 12.49% 7.89% 5.48% 5.51% 4.47% 1.38% 1.06% 1.82% 1.08%
2026/05/29 9.01% 12.75% 7.05% 5.92% 5.06% 3.82% 1.87% 2.12% 1.71% 0.89%
2026/05/30 9.47% 12.56% 4.22% 5.88% 5.29% 4.92% 1.52% 2.36% 1.81% 1.27%
2026/05/31 11.86% 11.66% 6.05% 5.3% 5.02% 4.02% 2.3% 1.94% 1.84% 1.2%
  • onedaytests.com
  • specsavers.co.uk
  • wcrf.org
  • ebay.co.uk
  • opticalexpress.co.uk
  • medichecks.com
  • randoxhealth.com
  • smile-therapy.co.uk
  • bootshearingcare.com
  • focusclinics.com

Copyright © Adthena. All rights reserved.

In May 2026, onedaytests.com started strong with a 13.42% share, fluctuating throughout the month, ending at 11.86%. Specsavers.co.uk saw a steady rise, peaking at 13.19% on May 27. Wcrf.org experienced volatility, peaking at 9.42% on May 27. Ebay.co.uk had a notable peak on May 20 at 10.57%. Opticalexpress.co.uk maintained a moderate presence, peaking at 6.58% on May 19. Medichecks.com showed consistent performance, peaking at 7.06% on May 2. Randoxhealth.com had a fluctuating month, peaking at 5.58% on May 10. Smile-therapy.co.uk saw a peak on May 2 at 4.83%. Bootshearingcare.com maintained a steady presence, peaking at 3.18% on May 2. Focusclinics.com started strong but declined, ending at 1.2% on May 31.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medical Imaging and Radiology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medical Imaging and Radiology - Last month
  1. 1
    Laser Eye Surgery £999 per eye | AccuVision - The Eye Clinic https://www.accuvision.co.uk › lasereyesurgery › £999-per-eye

    No More Lenses? Treat your eyes to better vision. Join 1000s who now enjoy better vision.

  2. 2
    PSA Test Accuracy - Reliable Cancer Information https://www.cancerresearchuk.org

    Get Information On PSA Test Accuracy. Cancer Research UK.

  3. 3
    PSE Test For Prostate Cancer - Check Your PSE Levels https://www.goodbodyclinic.com › pse › blood-test

    Don’t Wait Weeks To See Your GP. Goodbody Prostate PSE Blood Test Gives You Answers Fast.

  4. 4
    20/20 Vision or Money Back - From As Low As £595 Per Eye https://lp.opticalexpress.co.uk › laser-eye › book-now

    More Than 99% Of Laser Eye Paitents Experience 20/20 Vision Or Better Following Treatment*

  5. 5
    Free online eye test | Specsavers UK https://www.specsavers.co.uk

    Book Your Eye Test Online Now And Visit Your Local Store. Our Experts Are Here To Help.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, AccuVision and Optical Express captivate with affordable laser eye surgery, promising improved vision. Cancer Research UK and Goodbody Clinic focus on reliable cancer testing, emphasizing speed and accuracy. Specsavers offers convenience with free online eye tests, highlighting accessibility.

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