UK Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Medical Imaging and Radiology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Medical Imaging and Radiology – UK

Google AI Overview visibility for Healthcare & Medical Medical Imaging and Radiology UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 30.2750985695
69.7249014305
30%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 11%
Navigational 1%
Seasonal 0%
Local 6%
Problem Solving 24%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Medical Imaging and Radiology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
specsavers.co.uk 13.52
medichecks.com 7.53
onedaytests.com 6.56
opticalexpress.co.uk 5.52
londonvisionclinic.com 3.85
bootshearingcare.com 3.81
yorktest.com 3.74
focusclinics.com 3.54
randoxhealth.com 3.19
vista-health.co.uk 1.71
others 47.03
  • specsavers.co.uk - 13.52%
  • medichecks.com - 7.53%
  • onedaytests.com - 6.56%
  • opticalexpress.co.uk - 5.52%
  • londonvisionclinic.com - 3.85%
  • bootshearingcare.com - 3.81%
  • yorktest.com - 3.74%
  • focusclinics.com - 3.54%
  • randoxhealth.com - 3.19%
  • vista-health.co.uk - 1.71%
  • others - 47.03%

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Specsavers leads with 13.52% click share, while ‘others’ dominate at 47.03%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Medical Imaging and Radiology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date specsavers.co.uk onedaytests.com focusclinics.com medichecks.com opticalexpress.co.uk bootshearingcare.com londonvisionclinic.com randoxhealth.com hiddenhearing.co.uk optimax.co.uk
2026/04/01 15.48% 7.05% 5.52% 2.81% 5.09% 2.88% 7.36% 4.51% 2.39% 1.81%
2026/04/02 14.41% 7.17% 4.98% 2.78% 6.57% 2.73% 6.77% 4.43% 2.32% 1.63%
2026/04/03 14.51% 6.17% 5.64% 2.49% 4.27% 2.48% 8.09% 5.65% 2.06% 1.51%
2026/04/04 12.09% 8.13% 6.79% 3.26% 2.94% 2.86% 9.77% 5.35% 2.45% 1.02%
2026/04/05 12.31% 6.23% 6.71% 3.54% 3.19% 2.9% 9.84% 5.71% 2.34% 1.82%
2026/04/06 12.42% 6.89% 4.78% 3.54% 4.6% 2.15% 6.54% 4.76% 2.36% 1.91%
2026/04/07 14.04% 6.33% 4.09% 3.26% 6.01% 3.41% 5.74% 4.45% 2.07% 1.43%
2026/04/08 12.84% 5.62% 5.44% 3.9% 5.98% 4.21% 6.31% 4.48% 2.81% 1.69%
2026/04/09 13.64% 5.8% 5.65% 3% 6.92% 3.99% 4.47% 3.71% 2.38% 1.76%
2026/04/10 11.84% 5.97% 4.12% 2.21% 7.49% 4.2% 2.08% 2.83% 2.24% 1.12%
2026/04/11 12.56% 7.51% 6.86% 2.64% 5.78% 4.81% 2.93% 2.62% 2.72% 1.5%
2026/04/12 14.3% 7.49% 6.17% 3.9% 5.48% 4.98% 2.42% 2.03% 1.94% 2.81%
2026/04/13 13.11% 6.68% 5.03% 2.88% 6.02% 4.75% 2.24% 3.65% 1.94% 1.95%
2026/04/14 13.12% 5.99% 4.02% 2.33% 7.84% 3.49% 3.52% 4.03% 2.14% 2.66%
2026/04/15 13.29% 6.26% 3.72% 2.57% 7.55% 3.91% 2.79% 3.36% 2.03% 1.96%
2026/04/16 14.04% 6.71% 6.27% 1.68% 5.81% 3.76% 2.88% 4.1% 1.65% 1.71%
2026/04/17 10.03% 7.16% 5.72% 3.11% 5.43% 3.35% 4.19% 3.87% 1.88% 1.88%
2026/04/18 11.82% 8.75% 5.82% 2.04% 5.86% 3.76% 2.78% 4.86% 2.16% 2.34%
2026/04/19 12.86% 7.94% 6.35% 2.58% 4.98% 3.35% 5.13% 5.31% 2.06% 3.67%
2026/04/20 12.53% 8.24% 5.31% 1.84% 5.67% 4.21% 4.06% 5.22% 2.43% 2.57%
2026/04/21 14.59% 7.37% 5.02% 2.27% 6.25% 4.09% 5.31% 2.67% 2.07% 1.2%
2026/04/22 14.54% 6.38% 5.08% 2.4% 6.79% 4.58% 5.67% 3.84% 1.98% 1.47%
2026/04/23 13% 6.99% 5.98% 2.82% 4.95% 4.52% 5.58% 3.92% 2.39% 0.7%
2026/04/24 12% 6.06% 5.79% 3.77% 4.16% 4.83% 5.35% 3.51% 2.86% 1.5%
2026/04/25 11.93% 6.36% 4.56% 2.88% 4.78% 4.28% 4.84% 2.46% 2.32% 1.79%
2026/04/26 11.88% 8.63% 6.93% 3.72% 4.7% 3.65% 7.44% 2.43% 1.58% 1.83%
2026/04/27 10.67% 8.49% 6.65% 4.38% 4.21% 3.46% 4.62% 2.7% 1.49% 1%
2026/04/28 14.46% 6.34% 6.61% 4.15% 5.01% 3.93% 8.1% 2.29% 2.01% 1.52%
2026/04/29 14.02% 7.28% 6.51% 3.84% 7.02% 4.55% 4.78% 1.65% 2.04% 1.13%
2026/04/30 13.56% 8.23% 7.59% 4.7% 4.12% 3.87% 3.15% 1.96% 1.33% 0.49%
  • specsavers.co.uk
  • onedaytests.com
  • focusclinics.com
  • medichecks.com
  • opticalexpress.co.uk
  • bootshearingcare.com
  • londonvisionclinic.com
  • randoxhealth.com
  • hiddenhearing.co.uk
  • optimax.co.uk

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Specsavers.co.uk led April with fluctuating spend, peaking early at 15.48%. Onedaytests.com and focusclinics.com followed, showing varied trends. The month concluded with specsavers.co.uk maintaining dominance at 13.56%.

Market Exposure

Competitor Count for UK Healthcare & Medical Medical Imaging and Radiology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 303
2026/04/02 304
2026/04/03 312
2026/04/04 300
2026/04/05 311
2026/04/06 321
2026/04/07 312
2026/04/08 296
2026/04/09 280
2026/04/10 281
2026/04/11 279
2026/04/12 270
2026/04/13 284
2026/04/14 297
2026/04/15 318
2026/04/16 296
2026/04/17 289
2026/04/18 276
2026/04/19 288
2026/04/20 295
2026/04/21 289
2026/04/22 294
2026/04/23 286
2026/04/24 300
2026/04/25 284
2026/04/26 271
2026/04/27 298
2026/04/28 292
2026/04/29 288
2026/04/30 279

Copyright © Adthena. All rights reserved.

April began with 303 advertisers, peaking at 321 on the 6th. A decline followed, reaching 270 on the 12th. The month ended with 279 advertisers, reflecting a fluctuating landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Medical Imaging and Radiology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
medichecks.com 1.94%
wcrf.org 1.32%
healthychildren.org 0.75%
bluecrestwellness.com 0.6%
onedaytests.com 0.54%
forthwithlife.co.uk -0.49%
randoxhealth.com -0.7%
vista-health.co.uk -0.71%
bupa.co.uk -0.91%
specsavers.co.uk -1.08%

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Medichecks.com surged with a 1.94% click share increase, while specsavers.co.uk dropped by 1.08%.

Campaign Efficiency

UK Healthcare & Medical Medical Imaging and Radiology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date onedaytests.com specsavers.co.uk medichecks.com focusclinics.com opticalexpress.co.uk londonvisionclinic.com bootshearingcare.com randoxhealth.com hiddenhearing.co.uk optimax.co.uk
2026/04/01 9.39% 11.55% 4.05% 3.68% 3.41% 5.5% 1.83% 4.94% 2.01% 2.17%
2026/04/02 9.6% 10.94% 4% 3.24% 4.81% 5.55% 1.84% 5.22% 2.02% 1.9%
2026/04/03 8.38% 11.24% 3.82% 4.01% 3.08% 6.43% 1.71% 6% 1.85% 1.57%
2026/04/04 10.93% 8.92% 4.68% 4.74% 1.95% 7.83% 1.81% 5.91% 2.03% 1.34%
2026/04/05 8.16% 9.57% 5.26% 4.41% 2.39% 7.5% 1.9% 6.15% 1.99% 2.11%
2026/04/06 8.8% 9.17% 5.09% 3.36% 2.92% 4.96% 1.27% 5.11% 1.77% 1.88%
2026/04/07 8.08% 11.09% 4.93% 2.83% 4.19% 4.34% 2.18% 5.1% 1.64% 1.64%
2026/04/08 7.83% 9.9% 5.57% 3.71% 4.38% 5.01% 2.7% 5.26% 2.19% 2.21%
2026/04/09 7.57% 10.78% 4.69% 4.06% 5.05% 3.4% 2.67% 4.1% 1.91% 2.02%
2026/04/10 7.51% 8.68% 3.56% 2.76% 5.7% 1.62% 2.67% 3.21% 1.71% 1%
2026/04/11 9.65% 10.13% 3.55% 5.34% 4.01% 2.28% 2.96% 2.87% 2.2% 1.71%
2026/04/12 9.69% 10.38% 5.53% 4.36% 3.95% 1.93% 3.29% 2.3% 1.73% 3.61%
2026/04/13 8.78% 9.98% 4.42% 3.33% 4.55% 1.83% 3.15% 4.35% 1.49% 2.06%
2026/04/14 7.29% 10.36% 3.71% 2.56% 5.64% 2.61% 2.28% 4.52% 1.65% 2.75%
2026/04/15 7.54% 10.99% 3.7% 2.56% 5.2% 2.15% 2.67% 3.81% 1.79% 2.13%
2026/04/16 8.09% 10.6% 2.57% 3.98% 4.25% 1.81% 2.45% 4.11% 1.41% 2.16%
2026/04/17 8.14% 7.49% 4.3% 3.32% 4.05% 2.61% 2.03% 4.04% 1.38% 2.03%
2026/04/18 10.55% 8.45% 3.43% 3.54% 4.72% 2.03% 2.4% 4.92% 1.67% 2.77%
2026/04/19 9.85% 8.91% 3.65% 4.37% 3.54% 3.75% 2.09% 5.85% 1.66% 4.04%
2026/04/20 10.27% 9.12% 2.82% 4.11% 4.01% 3.54% 2.81% 5.72% 2.1% 2.55%
2026/04/21 9.62% 10.32% 3.71% 3.4% 4.78% 3.83% 2.88% 2.94% 1.66% 1.27%
2026/04/22 8.63% 10.16% 3.49% 3.64% 4.64% 4.02% 3.06% 4.17% 1.64% 1.45%
2026/04/23 9.08% 9.19% 4.44% 4.27% 3.51% 4.22% 3.09% 4.3% 1.88% 0.92%
2026/04/24 8.08% 8.34% 6.08% 3.78% 3.08% 3.71% 3.15% 4.07% 2.33% 1.76%
2026/04/25 8.18% 7.63% 4.74% 3.43% 3.1% 4.15% 2.62% 2.68% 1.93% 1.84%
2026/04/26 10.45% 7.9% 5.82% 4.38% 3.26% 5.13% 2.32% 3.08% 1.32% 1.98%
2026/04/27 10.7% 7.83% 6.7% 4.38% 3.1% 3.76% 2.24% 2.92% 1.23% 1.03%
2026/04/28 8.41% 10.78% 6.44% 4.33% 3.98% 6.15% 2.66% 2.83% 1.81% 1.9%
2026/04/29 9.11% 9.21% 6.23% 4.65% 5.15% 3.4% 3.12% 2.24% 1.77% 1.39%
2026/04/30 10.23% 9.5% 7.23% 4.76% 2.85% 2.55% 2.46% 2.14% 1.12% 0.62%
  • onedaytests.com
  • specsavers.co.uk
  • medichecks.com
  • focusclinics.com
  • opticalexpress.co.uk
  • londonvisionclinic.com
  • bootshearingcare.com
  • randoxhealth.com
  • hiddenhearing.co.uk
  • optimax.co.uk

Copyright © Adthena. All rights reserved.

In April 2026, onedaytests.com saw fluctuating impressions, peaking at 10.93% on April 4. Specsavers.co.uk maintained a strong presence, while medichecks.com and focusclinics.com showed steady growth. The month concluded with onedaytests.com at 10.23%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medical Imaging and Radiology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medical Imaging and Radiology - Last month
  1. 1
    Laser Eye Surgery £999 per eye | AccuVision - The Eye Clinic https://www.accuvision.co.uk › lasereyesurgery › £999-per-eye

    No More Lenses? Treat your eyes to better vision. Join 1000s who now enjoy better vision. We believe your eyes are as unique as each fingerprint.

  2. 2
    PSA Test Accuracy https://www.cancerresearchuk.org

    Reliable Cancer Information — Browse Reliable & Easy To Understand Cancer Information From Cancer Research UK.

  3. 3
    BMI https://www.healthychildren.org

    Powered by pediatricians.Trusted by parents.The American Academy of Pediatrics.

  4. 4
    Free Online Hearing Test | Specsavers UK https://www.specsavers.co.uk

    You're Better Off At Specsavers. Book A Hearing Test Appointment Today. Free Ear Care For NHS Eligible Customers - Book A Free Hearing Test Now.

  5. 5
    Calculate Your BMI https://www.wcrf.org

    Body Mass Index (BMI) Find out where you lie on the BMI scale with our handy online BMI calculator. Find out where you lie on the BMI scale with our...

Copyright © Adthena. All rights reserved.

In the realm of Google PPC, AccuVision’s ad stands out with its compelling offer of “Laser Eye Surgery £999 per eye,” emphasizing personalized care. Cancer Research UK and Healthy Children focus on trust and reliability, while Specsavers and WCRF provide accessible health assessments, highlighting convenience and expertise.

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