US Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Motorcycles, Boats, etc. category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Motorcycles, Boats, etc. – US

Google AI Overview visibility for Automotive Motorcycles, Boats, etc. US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 26.5315514089
73.4684485911
26%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 20
80
20%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 13%
Navigational 1%
Seasonal 0%
Local 4%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 US Automotive Motorcycles, Boats, etc. brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
campingworld.com 15.69
aventon.com 7.37
jpcycles.com 5.35
aipasbike.com 4.09
harley-davidson.com 3.79
honda.com 3.38
iscooterglobal.com 3.2
boattrader.com 2.79
isinwheel.com 2.69
lectricebikes.com 2.48
others 49.17
  • campingworld.com - 15.69%
  • aventon.com - 7.37%
  • jpcycles.com - 5.35%
  • aipasbike.com - 4.09%
  • harley-davidson.com - 3.79%
  • honda.com - 3.38%
  • iscooterglobal.com - 3.2%
  • boattrader.com - 2.79%
  • isinwheel.com - 2.69%
  • lectricebikes.com - 2.48%
  • others - 49.17%

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In the PPC landscape, ‘others’ dominate with 49.17% click share, while ‘campingworld.com’ leads individual advertisers at 15.69%.

Market Exposure

Share of Spend for the top 10 US Automotive Motorcycles, Boats, etc. brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date campingworld.com brp.com aventon.com iscooterglobal.com lectricebikes.com jpcycles.com tstebike.com aipasbike.com harley-davidson.com isinwheel.com
2026/06/01 13.22% 3.5% 9.78% 2.78% 2.74% 1.67% 1.75% 6.7% 1.85% 2.45%
2026/06/02 17.03% 2.71% 8.1% 3.86% 2.02% 1.91% 3.22% 4.42% 1.95% 3.53%
2026/06/03 15.32% 2.43% 15.41% 4.1% 1.9% 1.6% 1.16% 4.98% 1.59% 2.51%
2026/06/04 16.59% 3.35% 7.46% 3.7% 2.95% 2.01% 0.87% 6.12% 1.83% 3.87%
2026/06/05 13.66% 3.13% 7.07% 4.6% 4.7% 1.6% 1.25% 6.28% 1.72% 4.64%
2026/06/06 14.4% 2.83% 3.08% 3.3% 4% 2.32% 3.14% 9.02% 1.7% 5.51%
2026/06/07 14.07% 3.47% 7.13% 3.63% 3.94% 1.91% 3.82% 9.29% 1.25% 3.14%
2026/06/08 12.73% 4.05% 8.18% 5.33% 4.21% 1.12% 1.72% 6.58% 2.34% 5.05%
2026/06/09 15.83% 2.15% 16.29% 4.02% 3.14% 1.72% 1.39% 5.34% 1.23% 2.41%
2026/06/10 17.62% 2.52% 7.74% 4.43% 2.74% 2.13% 1.25% 6.31% 1.83% 4.08%
2026/06/11 14.3% 3.31% 6.69% 4.45% 3.02% 1.51% 1.49% 5.63% 1.5% 4.98%
2026/06/12 15.94% 2.11% 2.58% 3.72% 2.5% 2.39% 3.36% 9.32% 1.49% 6.22%
2026/06/13 15.8% 2.49% 7.61% 3.96% 2.25% 2.23% 4.02% 8.95% 1.64% 3.42%
2026/06/14 14.25% 3.64% 8% 5.69% 0.51% 1.22% 1.72% 5.71% 1.96% 5.57%
2026/06/15 16.25% 2.02% 17.65% 3.83% 1.84% 1.75% 1.41% 5.39% 1.71% 2.42%
2026/06/16 18.86% 2.57% 7.57% 2.97% 2.53% 2.32% 2.79% 5.37% 1.75% 3.78%
2026/06/17 14.17% 2.43% 8.84% 3.77% 4.62% 2.12% 2.28% 6.32% 1.41% 3.05%
2026/06/18 15.78% 1.65% 12.3% 3.28% 4.26% 1.88% 2.77% 6.51% 1.74% 3.64%
2026/06/19 13.6% 1.57% 10.01% 3.75% 2.55% 1.84% 2.08% 8.38% 1.44% 4.24%
2026/06/20 7.91% 7.28% 2.64% 3.83% 1.98% 1.58% 3.64% 4.49% 4.26% 1.89%
2026/06/21 7.91% 5.48% 4.6% 3.34% 5.9% 1.32% 0.71% 2.2% 4.76% 1.74%
2026/06/22 14.07% 6.92% 7.18% 3.99% 4.19% 1.84% 0.39% 0.92% 4.76% 1.57%
2026/06/23 11.09% 5.56% 10.03% 3.92% 5.93% 1.83% 1.17% 2.76% 4.24% 0.79%
2026/06/24 21.09% 7.53% 5.66% 0.89% 3.6% 1.79% 0.47% 2.43% 5.03% 0.43%
2026/06/25 9.4% 8.5% 9.97% 2.17% 6.68% 1.25% 0.63% 4.25% 6.25% 0.79%
2026/06/26 12.19% 8.51% 11.22% 0.46% 4.17% 1.86% 1.42% 2.79% 4.42% 0.3%
2026/06/27 5.37% 8.31% 11.7% 2.22% 9.26% 1.73% 0.8% 3.53% 5.91% 1.12%
2026/06/28 7.92% 7.78% 11.95% 4.45% 6.79% 1.37% 0.38% 4.76% 2.57% 2.11%
2026/06/29 6.62% 6.96% 10.98% 1.92% 8.96% 1.9% 0.84% 4.12% 5.82% 1.3%
2026/06/30 10.53% 7.15% 6.88% 6.25% 3.82% 3.21% 3.2% 3.07% 2.68% 1.58%
  • campingworld.com
  • brp.com
  • aventon.com
  • iscooterglobal.com
  • lectricebikes.com
  • jpcycles.com
  • tstebike.com
  • aipasbike.com
  • harley-davidson.com
  • isinwheel.com

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Campingworld.com led June with fluctuating spend, peaking mid-month. Brp.com surged late June, while Aventon.com saw mid-month highs. Iscooterglobal.com and Lectricebikes.com had steady growth. Harley-davidson.com and Aipasbike.com showed late-month spikes.

Market Exposure

Competitor Count for US Automotive Motorcycles, Boats, etc.

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 783
2026/06/02 679
2026/06/03 773
2026/06/04 747
2026/06/05 799
2026/06/06 786
2026/06/07 795
2026/06/08 703
2026/06/09 712
2026/06/10 675
2026/06/11 698
2026/06/12 667
2026/06/13 678
2026/06/14 649
2026/06/15 689
2026/06/16 692
2026/06/17 681
2026/06/18 691
2026/06/19 663
2026/06/20 506
2026/06/21 511
2026/06/22 456
2026/06/23 512
2026/06/24 493
2026/06/25 462
2026/06/26 444
2026/06/27 458
2026/06/28 462
2026/06/29 502
2026/06/30 491

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June began with 783 advertisers, fluctuating mid-month, then sharply declining to 491 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Motorcycles, Boats, etc.

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
honda.com 2.32%
harley-davidson.com 2.23%
boattrader.com 2.01%
indianmotorcycle.com 1.39%
yamahamotorsports.com 1.34%
iscooterglobal.com -0.88%
cycrown.com -0.93%
isinwheel.com -1.19%
aipasbike.com -1.62%
campingworld.com -4.61%

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Honda.com leads with a 2.32% click share increase, followed by Harley-Davidson.com at 2.23%. Campingworld.com faces a 4.61% decline, the largest drop.

Campaign Efficiency

US Automotive Motorcycles, Boats, etc. Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date campingworld.com iscooterglobal.com aventon.com jpcycles.com tstebike.com aipasbike.com isinwheel.com happyrunsports.com saferwholesale.com motobuys.com
2026/06/01 11.48% 3.93% 6.68% 1.95% 2.11% 6.28% 3.43% 2.25% 2.96% 3.35%
2026/06/02 13.52% 5.33% 4.19% 1.91% 3.82% 4.72% 4.87% 1.56% 3.65% 3.77%
2026/06/03 14.29% 6.26% 10.14% 1.87% 1.55% 5.02% 3.42% 0.59% 3.01% 3.32%
2026/06/04 14.63% 5.68% 3.47% 2.35% 1.85% 5.82% 5.41% 1.81% 3.17% 1.9%
2026/06/05 11.31% 5.73% 3.09% 1.95% 1.92% 6.6% 5.44% 1.92% 3% 2.35%
2026/06/06 12.06% 4.16% 1.95% 2.64% 3.65% 10.19% 5.47% 3.2% 1.74% 2.71%
2026/06/07 11.95% 4.54% 5.04% 2.29% 4.72% 9.63% 4.03% 2.91% 1.82% 1.97%
2026/06/08 10.89% 7.56% 4.97% 1.31% 2.44% 6.3% 5.08% 2.88% 1.61% 1.55%
2026/06/09 14.48% 6.19% 10.51% 1.96% 1.96% 5.39% 3.25% 0.64% 3.19% 3.54%
2026/06/10 15.43% 6.44% 3.54% 2.47% 1.97% 6.04% 5.56% 1.55% 3.42% 2.02%
2026/06/11 11.78% 5.72% 2.94% 1.91% 1.96% 6.36% 5.81% 2.81% 3.1% 2.42%
2026/06/12 13.14% 4.52% 1.81% 2.64% 3.92% 10.77% 6.05% 2.94% 1.85% 2.97%
2026/06/13 13.23% 4.89% 5.3% 2.65% 4.98% 9.25% 4.35% 2.88% 1.94% 2.08%
2026/06/14 11.87% 7.73% 4.9% 1.36% 2.51% 5.57% 5.45% 3.03% 1.71% 1.72%
2026/06/15 14.92% 5.99% 11.03% 2.01% 1.99% 5.46% 3.25% 0.67% 3.13% 3.61%
2026/06/16 15.78% 4.02% 3.62% 2.72% 4.13% 6.25% 4.63% 3.07% 2.53% 3.55%
2026/06/17 12.39% 4.96% 4.64% 2.49% 3.13% 6.55% 4.22% 3.03% 2.74% 2.47%
2026/06/18 13.71% 4.04% 7.81% 2.16% 3.38% 7.63% 4.72% 2.26% 2.86% 3.18%
2026/06/19 11.57% 5.35% 6.37% 2.06% 2.57% 7.48% 5.58% 1.98% 2.97% 3.16%
2026/06/20 6.9% 5.03% 2.77% 1.86% 4.63% 4.79% 2.5% 2.35% 0.33% 1.41%
2026/06/21 8.67% 4.67% 1.95% 1.49% 1.07% 2.26% 3.21% 3.5% 0.66% 0.75%
2026/06/22 11.75% 7.22% 2.65% 2.26% 0.51% 0.81% 2.34% 1.49% 1.19% 0.45%
2026/06/23 11.59% 6.12% 6.42% 2.41% 1.64% 2.58% 1.39% 1.94% 1.19% 0.52%
2026/06/24 18.16% 0.93% 2.27% 2.08% 0.84% 2.49% 0.48% 0.58% 1.07% 0.28%
2026/06/25 8.77% 2.53% 3.97% 1.59% 0.98% 4.04% 1.32% 1.74% 1.7% 0.8%
2026/06/26 12.14% 0.73% 4.54% 2.43% 2.11% 3.67% 0.56% 1.98% 0.3% 1.48%
2026/06/27 5.39% 3.1% 4.85% 1.95% 1.08% 3.45% 1.39% 1.28% 1.12% 1.11%
2026/06/28 7.71% 6.59% 8.02% 1.8% 0.52% 4.84% 2.52% 3.6% 0.15% 0.92%
2026/06/29 6.78% 3.83% 5.1% 2.75% 0.91% 3.68% 1.8% 1.12% 1.01% 0.48%
2026/06/30 9.37% 7.94% 4.45% 4.11% 4.02% 3.36% 2.24% 1.57% 0.97% 0.81%
  • campingworld.com
  • iscooterglobal.com
  • aventon.com
  • jpcycles.com
  • tstebike.com
  • aipasbike.com
  • isinwheel.com
  • happyrunsports.com
  • saferwholesale.com
  • motobuys.com

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Campingworld.com led June with fluctuating impressions, peaking mid-month. Iscooterglobal.com and aventon.com showed consistent mid-range performance. Saferwholesale.com and motobuys.com ended with lower shares, highlighting a competitive landscape.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Motorcycles, Boats, etc.

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Motorcycles, Boats, etc. - Last month
  1. 1
    Boat Trader Boats for Sale https://www.boattrader.com

    New & Used Boats For Sale — Boat Trader - Browse new and used boats for sale by owner and dealers. We do boat loans. Find the perfect boat for your lifestyle and budget. Buy or Sell on Boat Trader today! Pre-Owned Inventory.

  2. 2
    New & Used Motorcycles for Sale | Cycle Trader https://www.cycletrader.com

    Looking For a Custom Motorcycle? 1000s For Sale On Cycle Trader®. More Deals. See Photos, Prices, Videos and More. Find The Right Motorcycle For You.

  3. 3
    Harley-Davidson® Official https://www.harley-davidson.com › official

    Motorcycles, Parts & Apparel — Visit the Official Harley-Davidson® Site. Explore the 2026 Harley-Davidson® Motorcycle Lineup.

  4. 4
    Lectric eBikes® - Electric Bikes Built so Everyone Can Ride - Lectric... https://www.lectricebikes.com

    Discover the carefree fun that Lectric eBikes® have to offer!

  5. 5
    Yamaha Motorsports https://www.yamahamotorsports.com

    Motorcycle, ATV & Side-by-Side — Performance, Innovation & Adventure. A leader in motorsports for more than 50 years. Find out...

Copyright © Adthena. All rights reserved.

In the competitive world of Google PPC, Boat Trader, Cycle Trader, Harley-Davidson, Lectric eBikes, and Yamaha Motorsports captivate audiences with unique offerings. From diverse vehicle options to lifestyle enhancements, these advertisers emphasize accessibility, innovation, and adventure, resonating with enthusiasts and potential buyers alike.

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