US Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Motorcycles, Boats, etc. category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Motorcycles, Boats, etc. – US

Google AI Overview visibility for Automotive Motorcycles, Boats, etc. US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 28.6767055339
71.3232944661
28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 17
83
17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 13%
Navigational 6%
Seasonal 0%
Local 3%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 US Automotive Motorcycles, Boats, etc. brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
harley-davidson.com 9.13
campingworld.com 7.85
boattrader.com 6.67
honda.com 6.19
indianmotorcycle.com 4.55
jpcycles.com 4.18
aventon.com 3.71
yamahamotorsports.com 3.5
iscooterglobal.com 3.19
cycletrader.com 2.67
others 48.36
  • harley-davidson.com - 9.13%
  • campingworld.com - 7.85%
  • boattrader.com - 6.67%
  • honda.com - 6.19%
  • indianmotorcycle.com - 4.55%
  • jpcycles.com - 4.18%
  • aventon.com - 3.71%
  • yamahamotorsports.com - 3.5%
  • iscooterglobal.com - 3.19%
  • cycletrader.com - 2.67%
  • others - 48.36%

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Harley-Davidson leads with 9.13% click share, while ‘others’ dominate at 48.36%, showcasing diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 US Automotive Motorcycles, Boats, etc. brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date campingworld.com aventon.com rvuniverse.com harley-davidson.com iscooterglobal.com lectricebikes.com isinwheel.com brp.com cruiseamerica.com aipasbike.com
2026/08/01 8.6% 2.44% 1.4% 12.61% 4.87% 3.46% 2.01% 4.45% 0.07% 3.38%
2026/08/02 5.93% 6.35% 0.94% 5.52% 4.72% 5.33% 2.61% 5.17% 1.45% 6.74%
2026/08/03 10.43% 4.42% 1.18% 11.17% 2.45% 5.87% 1.25% 5.43% 0.73% 3.46%
2026/08/04 9.28% 7.74% 3.97% 5.38% 2.64% 7.38% 0.95% 3.87% 0.83% 3.8%
2026/08/05 13.19% 7.95% 2.52% 6.39% 5.13% 4.32% 1.94% 1.52% 3.77% 2.71%
2026/08/06 4.69% 5.38% 1.74% 1.76% 2.39% 6.82% 0.98% 3.71% 5.65% 3.68%
2026/08/07 3.99% 3.09% 2.27% 10.6% 3.46% 4.26% 2.84% 3.06% 6.64% 1.61%
2026/08/08 3.81% 1.74% 1.45% 8.87% 4.21% 5.41% 4.09% 2.18% 2.15% 5%
2026/08/09 11.32% 4.47% 3.74% 10.14% 2.14% 1.36% 4.6% 0.89% 2.85% 6.4%
2026/08/10 9.19% 9.8% 2.69% 9.95% 3.99% 0.77% 6.18% 0.87% 3.14% 3.17%
2026/08/11 7.24% 8.29% 2.06% 7.21% 2.28% 0.53% 1.81% 2.65% 4.75% 2.01%
2026/08/12 8.89% 2.63% 2% 10% 4.23% 3.69% 1.67% 1.25% 1.65% 0.31%
2026/08/13 8.1% 3.59% 2.88% 16.48% 3.34% 1.67% 0.89% 2.45% 0.81% 0.48%
2026/08/14 3.97% 3.92% 3.76% 8.12% 2.7% 3.35% 0.79% 1.13% 3.46% 6.2%
2026/08/15 7.54% 7.64% 2.78% 13.88% 2.4% 9.59% 0.9% 2.16% 1.28% 0.76%
2026/08/16 19.57% 3.9% 2.46% 9.34% 1.86% 0.9% 0.97% 1.86% 0.13% 0.64%
2026/08/17 6.07% 6.53% 1.97% 12.18% 3.12% 1.4% 1.37% 2.68% 2.77% 0.26%
2026/08/18 6.54% 6.69% 3.55% 13.26% 1.96% 1.11% 0.92% 3.09% 4.46% 0.55%
2026/08/19 6.42% 7.69% 2.77% 12.48% 2.73% 1.15% 0.59% 2.75% 4.17% 0.12%
2026/08/20 7.2% 4.62% 1.58% 9.65% 1.17% 3.28% 1.19% 1.83% 1.13% 2.81%
2026/08/21 11.44% 2.38% 3.45% 9.23% 2.95% 0.41% 1.07% 2.39% 1.62% 1.2%
2026/08/22 17.03% 3.63% 3.49% 10.09% 4.03% 2.35% 1.17% 2.19% 2.11% 0.51%
2026/08/23 7.4% 3.73% 3.5% 9.25% 6.8% 1.73% 3.18% 2.38% 2.77% 1.11%
2026/08/24 4.12% 8.49% 2.56% 6.61% 7.79% 0.38% 6.47% 1.16% 1.83% 5.11%
2026/08/25 7.49% 6.42% 1.45% 6.99% 5.99% 1.24% 1.73% 2.74% 1.65% 3.52%
2026/08/26 3.28% 5.44% 2.57% 6.45% 8.55% 0.71% 5.46% 1.3% 1.29% 1.42%
2026/08/27 14.21% 5.6% 2.2% 5.08% 5.05% 0.05% 2.87% 0.75% 2.34% 1.24%
2026/08/28 8.1% 3% 6.38% 6.7% 5.95% 2.08% 2.69% 1.84% 3.04% 1.24%
2026/08/29 6.44% 4.38% 2.89% 4.37% 5% 1.98% 3.56% 1.34% 3.59% 2.34%
2026/08/30 9.59% 8.63% 3.4% 7.01% 3.52% 1.81% 1.57% 1.54% 2.97% 1.64%
2026/08/31 10.27% 7.37% 6.98% 6.37% 4.43% 4.04% 3.77% 1.43% 1.16% 0.45%
  • campingworld.com
  • aventon.com
  • rvuniverse.com
  • harley-davidson.com
  • iscooterglobal.com
  • lectricebikes.com
  • isinwheel.com
  • brp.com
  • cruiseamerica.com
  • aipasbike.com

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Campingworld.com led August with fluctuating spend, peaking at 19.57%. Harley-davidson.com maintained strong presence, while avton.com showed consistent mid-range activity. Iscooterglobal.com and rvuniverse.com had varied performances.

Market Exposure

Competitor Count for US Automotive Motorcycles, Boats, etc.

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 543
2026/08/02 537
2026/08/03 501
2026/08/04 617
2026/08/05 516
2026/08/06 451
2026/08/07 394
2026/08/08 373
2026/08/09 402
2026/08/10 471
2026/08/11 463
2026/08/12 417
2026/08/13 428
2026/08/14 469
2026/08/15 448
2026/08/16 440
2026/08/17 405
2026/08/18 407
2026/08/19 350
2026/08/20 435
2026/08/21 481
2026/08/22 484
2026/08/23 477
2026/08/24 450
2026/08/25 484
2026/08/26 461
2026/08/27 494
2026/08/28 534
2026/08/29 496
2026/08/30 489
2026/08/31 465

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August began with 543 advertisers, peaking at 617 on the 4th. A decline followed, reaching 350 on the 19th. The month concluded with 465 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Motorcycles, Boats, etc.

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
iscooterglobal.com 1.36%
boattrader.com 0.98%
circooter.com 0.68%
engwe.com 0.53%
niu.com 0.5%
aipasbike.com -0.47%
honda.com -0.86%
jpcycles.com -1.13%
harley-davidson.com -1.16%
lectricebikes.com -1.45%

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Lectricebikes.com saw a significant drop of 1.45%, while iscooterglobal.com gained 1.36%. Boattrader.com increased by 0.98%, contrasting with harley-davidson.com’s 1.16% decline.

Campaign Efficiency

US Automotive Motorcycles, Boats, etc. Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date campingworld.com iscooterglobal.com rvuniverse.com lectricebikes.com isinwheel.com harley-davidson.com aventon.com honda.com boattrader.com aipasbike.com
2026/08/01 6.8% 7.82% 1.76% 2.62% 2.56% 5.91% 1.65% 1.86% 2.17% 3.61%
2026/08/02 4.34% 8.46% 1.19% 3.94% 2.82% 3.22% 3.54% 2.2% 2.15% 8.45%
2026/08/03 8.12% 4.61% 1.88% 5.35% 1.28% 6.5% 2.8% 2.14% 3.68% 3.15%
2026/08/04 7.93% 4.37% 3.68% 5.98% 1.21% 3.34% 6.12% 2.28% 1.91% 3.72%
2026/08/05 11.43% 9.68% 2.51% 3.17% 2.96% 3.67% 5.6% 2.5% 2.05% 2.55%
2026/08/06 4.14% 4.68% 2.24% 5.41% 1.65% 1.22% 2% 4.1% 2.35% 3.73%
2026/08/07 3.69% 5.94% 2.72% 2.88% 4.38% 4.59% 1.17% 3.05% 1.88% 1.67%
2026/08/08 4.22% 7.16% 1.76% 3.32% 5.52% 5.65% 0.8% 2.07% 2.71% 4.43%
2026/08/09 10.05% 3.13% 3.1% 1.61% 5.83% 4.46% 4.55% 1.65% 1.55% 9.96%
2026/08/10 9.21% 6.91% 2.39% 0.48% 7.62% 4.9% 7.59% 1.7% 1.38% 3.63%
2026/08/11 8.79% 3.86% 2.3% 0.32% 2.47% 3.29% 3.09% 3.48% 1.92% 1.69%
2026/08/12 9.31% 6.7% 2.24% 2.51% 2.12% 4.37% 1.04% 3.9% 2.92% 0.45%
2026/08/13 8.76% 5.3% 2.9% 0.89% 1.63% 9.99% 2.88% 3.45% 3.18% 0.59%
2026/08/14 5.06% 4.54% 3.91% 2.29% 1.12% 5.34% 2.38% 3.23% 1.38% 6.47%
2026/08/15 7.22% 4.67% 3.03% 7.54% 1.78% 8.59% 5.69% 3.77% 2.63% 0.46%
2026/08/16 15.25% 3.26% 2.57% 0.5% 1.82% 4.5% 2.67% 3.34% 2.47% 0.67%
2026/08/17 6.43% 4.81% 1.7% 0.7% 2.2% 5.25% 2.45% 3.9% 1.98% 0.31%
2026/08/18 6.94% 3.4% 3.34% 0.67% 1.72% 6.13% 4.19% 3.25% 2.77% 0.6%
2026/08/19 7.3% 4.81% 2.86% 0.56% 1.08% 5.51% 4.66% 4.14% 2.46% 0.24%
2026/08/20 7% 2.14% 1.84% 2.34% 1.66% 4.89% 2.93% 3.72% 2.68% 2.37%
2026/08/21 10.96% 3.94% 3.15% 0.21% 1.53% 4.81% 0.89% 3.13% 2.87% 1.55%
2026/08/22 13.71% 6.55% 3.98% 1.81% 1.35% 4.05% 2.64% 2.51% 2.09% 0.91%
2026/08/23 6.93% 10.48% 3.59% 0.96% 2.87% 5.6% 1.91% 2.85% 1.98% 1.07%
2026/08/24 3.19% 10.78% 2.15% 0.17% 7.14% 2.87% 9.38% 1.84% 1.76% 7.1%
2026/08/25 7.65% 9.71% 1.47% 0.68% 2.04% 4.06% 3.74% 1.84% 1.95% 3.19%
2026/08/26 3.5% 12.78% 2.69% 0.42% 5.43% 3.84% 2.89% 1.97% 1.76% 1.35%
2026/08/27 10.02% 8.47% 2.17% 0.05% 3.19% 3.02% 3.16% 1.6% 2.29% 1.05%
2026/08/28 7.52% 8.36% 5.42% 1.56% 2.79% 3.11% 1.84% 1.52% 1.72% 1.44%
2026/08/29 5.97% 6.62% 2.5% 1.18% 5.3% 2.2% 1.91% 2.14% 2.87% 1.96%
2026/08/30 8.66% 5.17% 3.73% 1.23% 1.89% 4.4% 7.46% 2.08% 1.77% 1.67%
2026/08/31 9.59% 7.09% 6.62% 4.22% 4.17% 3% 2.77% 2.73% 2.49% 0.48%
  • campingworld.com
  • iscooterglobal.com
  • rvuniverse.com
  • lectricebikes.com
  • isinwheel.com
  • harley-davidson.com
  • aventon.com
  • honda.com
  • boattrader.com
  • aipasbike.com

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Campingworld.com saw fluctuating impressions, peaking mid-month at 15.25%. Iscooterglobal.com had a late surge, reaching 12.78%. Rvuniverse.com ended strong at 6.62%. Lectricebikes.com struggled, finishing at 4.22%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Motorcycles, Boats, etc.

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Motorcycles, Boats, etc. - Last month
  1. 1
    New & Used Motorcycles for Sale | Cycle Trader https://www.cycletrader.com

    Looking For a New or Used Custom Motorcycle? 1000s For Sale On Cycle Trader®. More Deals. See Photos, Prices, Videos and More. Find The Right Motorcycle For You. Subscribe To Newsletter.

  2. 2
    Harley-Davidson® Official https://www.harley-davidson.com › official

    Motorcycles, Parts & Apparel — Visit the Official Harley-Davidson® Site. Explore the 2026 Harley-Davidson® Motorcycle Lineup. Let's RIDE. New Motorcycles. Clothing & Gear. Shop By...

  3. 3
    Indian Motorcycle® | See Our 2026 Indian Lineup https://www.indianmotorcycle.com › indian › motorcycles

    Indian features iconic American design and a legendary balance of power and control. Take On The Open Road With An Indian Core. Special Offers.

  4. 4
    Republic Harley-Davidson | 2026 Harley-Davidson® Lineup http://www.republichd.com

    The 2026 H-D models are rolling in. Crafted with American spirit & impossible to ignore. The 2026 H-D lineup is designed to deliver power, presence and performance you can feel.

  5. 5
    Yamaha Motorsports https://www.yamahamotorsports.com

    Motorcycle, ATV & Side-by-Side — Explore Yamaha Motorcycles, ATVs, and Side-by-Sides built to perform. Find out which Yamaha is right for you. High Performance Engines.

Copyright © Adthena. All rights reserved.

In the competitive world of motorcycles, Cycle Trader entices with a vast selection of new and used bikes, while Harley-Davidson and Republic Harley-Davidson captivate with their 2026 lineups, emphasizing American spirit and performance. Indian Motorcycle highlights iconic design, and Yamaha showcases high-performance engines across diverse vehicles.

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