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US Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Motorcycles, Boats, etc. category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Automotive Motorcycles, Boats, etc. brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
jpcycles.com 13.96
campingworld.com 10.87
harley-davidson.com 8.81
discovermymobility.com 2.84
iscooterglobal.com 2.54
aventon.com 2.33
indianmotorcycle.com 2.33
brp.com 2.27
saferwholesale.com 1.82
isinwheel.com 1.71
others 50.52

Copyright © Adthena. All rights reserved.

In the PPC landscape, “others” dominate with 50.52% click share, while jpcycles.com leads individual advertisers at 13.96%. Campingworld.com follows with 10.87%, and harley-davidson.com at 8.81%.

Market Exposure

Share of Spend for the top 10 US Automotive Motorcycles, Boats, etc. brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date campingworld.com harley-davidson.com discovermymobility.com iscooterglobal.com aventon.com brp.com saferwholesale.com aipasbike.com isinwheel.com jpcycles.com
2025/04/01 6.98% 8.19% 4.86% 5.07% 12.58% 4.47% 2.37% 1.16% 2.27% 1.19%
2025/04/02 11.79% 6.09% 5.81% 6.14% 7.21% 2.78% 2.88% 1.33% 2.22% 2.05%
2025/04/03 11.71% 7.95% 3.17% 4.72% 2.88% 2.49% 3.02% 0.84% 2.4% 1.2%
2025/04/04 15.71% 7.76% 2.99% 3.79% 2.86% 3.36% 1.79% 1.01% 2.13% 2.17%
2025/04/05 16.78% 6.61% 4.12% 2.83% 4.37% 2.91% 2.53% 2.41% 1.63% 1.46%
2025/04/06 13.13% 8.88% 2.85% 3.06% 5.18% 2.88% 1.93% 2.62% 1.82% 1.68%
2025/04/07 10.87% 9.55% 4.96% 2.67% 2.49% 3.16% 2.01% 1.71% 2.34% 2.72%
2025/04/08 11.59% 9.46% 3.55% 3.72% 3.85% 3.04% 2.25% 2.45% 2.89% 2.51%
2025/04/09 12.86% 10.75% 3.25% 4.64% 2.33% 2.52% 2.4% 1.49% 3.02% 2.64%
2025/04/10 12.18% 9.84% 3.14% 6.01% 2.27% 3.02% 3.08% 1.11% 3.31% 1.93%
2025/04/11 8.51% 10.3% 3.86% 3.76% 3.28% 3.29% 1.82% 1.08% 2.67% 5.19%
2025/04/12 9.47% 10.2% 3.38% 3.96% 4.94% 2.83% 1.88% 1.15% 2.25% 4.41%
2025/04/13 11.23% 7.84% 3.59% 2.61% 3.98% 4.08% 1.75% 3.23% 2.06% 2.69%
2025/04/14 10.63% 9.51% 3.47% 2.27% 3.81% 2.76% 1.11% 2.62% 2.63% 3.68%
2025/04/15 10.49% 9.3% 3.95% 1.88% 3.86% 3.97% 1.92% 1.86% 3.05% 3.42%
2025/04/16 12.1% 11.23% 4.09% 1.96% 4.24% 3.4% 2.16% 1.56% 1.33% 2.33%
2025/04/17 10.02% 11.12% 4.34% 3.96% 2.75% 2.58% 3.5% 2.06% 2.39% 1.85%
2025/04/18 10.55% 9.12% 4.18% 2.89% 2.26% 2.62% 3.09% 1.79% 2.91% 2.32%
2025/04/19 9.62% 8.71% 3.53% 2.41% 1.64% 3.2% 1.89% 2.27% 2.51% 2.84%
2025/04/20 9.24% 10.82% 2.65% 2.08% 1.77% 4% 2.27% 1.98% 2.3% 2.87%
2025/04/21 4.04% 10.13% 2.91% 4.2% 2.72% 3.05% 2.54% 1.55% 4.37% 3.83%
2025/04/22 1.82% 9% 2.35% 4.53% 2.18% 3.11% 1.84% 2.31% 1.91% 3.12%
2025/04/23 8.1% 9.29% 3.87% 4.26% 2.64% 2.87% 1.63% 2.12% 3.4% 1.89%
2025/04/24 26.89% 5.49% 2.92% 1.84% 3.22% 2.79% 1.84% 1.98% 2.14% 1.73%
2025/04/25 10.99% 12.54% 1.93% 3.53% 1.5% 3.94% 1.21% 1.29% 3.08% 4.46%
2025/04/26 10.67% 19.57% 2.81% 4.36% 2.68% 3.06% 0.34% 1.43% 2.44% 2.36%
2025/04/27 11.08% 10.87% 2.86% 3.58% 0.9% 3.55% 1.5% 1.59% 2.34% 1.72%
2025/04/28 11.05% 13.26% 2.69% 3.39% 3.5% 3.77% 1.51% 0.99% 2.71% 2.72%
2025/04/29 12.06% 18.58% 3.81% 1.48% 1.83% 3.51% 2.12% 1.2% 1.25% 3.81%
2025/04/30 18% 12.98% 3.76% 3.18% 3.02% 2.99% 2.44% 1.96% 1.87% 1.68%

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Campingworld.com surged mid-April, peaking at 26.89% on the 24th. Harley-davidson.com saw a late-month rise, reaching 19.57% on the 26th. Discovermymobility.com remained steady, while iscooterglobal.com fluctuated. April ended with diverse trends.

Market Exposure

Competitor Count for US Automotive Motorcycles, Boats, etc.

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 664
2025/04/02 617
2025/04/03 665
2025/04/04 685
2025/04/05 702
2025/04/06 742
2025/04/07 739
2025/04/08 683
2025/04/09 674
2025/04/10 716
2025/04/11 682
2025/04/12 698
2025/04/13 727
2025/04/14 725
2025/04/15 716
2025/04/16 763
2025/04/17 786
2025/04/18 763
2025/04/19 825
2025/04/20 733
2025/04/21 763
2025/04/22 747
2025/04/23 731
2025/04/24 722
2025/04/25 670
2025/04/26 638
2025/04/27 718
2025/04/28 719
2025/04/29 693
2025/04/30 669

Copyright © Adthena. All rights reserved.

April began with 664 advertisers, fluctuating throughout the month, peaking at 825 on April 19. The month concluded with 669 advertisers, showing a slight increase from the start.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Motorcycles, Boats, etc.

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
harley-davidson.com 2.38%
boattrader.com 0.84%
honda.com 0.54%
jayco.com 0.4%
happyrunsports.com 0.28%
lithiumpowersports.com -0.42%
campingworld.com -0.47%
venommotorsportsusa.com -0.71%
aventon.com -0.84%
jpcycles.com -1.9%

Copyright © Adthena. All rights reserved.

Harley-Davidson surged with a 2.38% click share increase, while jpcycles.com faced a decline of 1.9%. Boattrader.com and honda.com also saw positive growth, contrasting with drops for aventon.com and venommotorsportsusa.com.

Campaign Efficiency

US Automotive Motorcycles, Boats, etc. Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date campingworld.com discovermymobility.com harley-davidson.com iscooterglobal.com saferwholesale.com circooter.com jpcycles.com isinwheel.com aventon.com motobuys.com
2025/04/01 5.97% 7.48% 3.23% 6.57% 3.04% 2.2% 2% 2.82% 7.74% 1.46%
2025/04/02 8.5% 7.21% 2.05% 7.44% 3.7% 2.76% 3.15% 2.9% 5.89% 2.1%
2025/04/03 9.88% 4.31% 2.66% 5.56% 3.55% 3.37% 2.15% 2.97% 2.24% 1.59%
2025/04/04 12.24% 4.15% 2.54% 4.54% 2.22% 3.76% 4.08% 2.49% 1.31% 1.6%
2025/04/05 12.35% 6.11% 2.38% 3.65% 3.39% 1.88% 2.77% 1.97% 2.34% 2.06%
2025/04/06 10.85% 4.26% 2.76% 4.05% 2.55% 2.59% 3.03% 2.1% 3.55% 2.42%
2025/04/07 8.35% 6.97% 2.96% 3.01% 2.71% 1.57% 4.42% 2.48% 1.75% 3.84%
2025/04/08 9.69% 4.72% 2.8% 4.7% 3.11% 3.02% 4.69% 3.7% 2.54% 2.75%
2025/04/09 10.37% 4.36% 3.95% 6.07% 3.13% 2.48% 4.86% 3.67% 1.2% 2.5%
2025/04/10 9.49% 4.57% 3.21% 7.25% 4.26% 2.92% 2.99% 4.05% 1.18% 1.52%
2025/04/11 7.49% 4.81% 2.97% 4.53% 2.13% 2.9% 9.28% 2.94% 1.49% 1.64%
2025/04/12 7.96% 4.74% 3.32% 5.1% 2.59% 2.92% 8.04% 2.67% 3% 1.73%
2025/04/13 9.38% 5.02% 2.75% 3.24% 2.49% 2.19% 4.9% 2.4% 2.45% 1.37%
2025/04/14 8.83% 4.99% 3.85% 2.88% 1.41% 2.06% 5.86% 2.98% 2.54% 0.98%
2025/04/15 8.84% 5.48% 3.3% 2.59% 2.56% 1.66% 5.95% 3.53% 3.07% 1.02%
2025/04/16 10.67% 5.94% 4.04% 2.44% 3% 0.9% 3.55% 1.63% 2.32% 0.91%
2025/04/17 8.09% 5.78% 5.05% 5.08% 4.25% 1.19% 2.94% 2.77% 1.5% 1.22%
2025/04/18 8.63% 5.66% 3.47% 3.84% 4.18% 1.51% 3.44% 3.58% 1.12% 0.94%
2025/04/19 7.67% 4.85% 2.88% 3.22% 2.35% 1.1% 4.6% 3.26% 1.32% 2.38%
2025/04/20 7.57% 4.23% 3.91% 2.75% 3.06% 0.98% 4.52% 2.79% 0.79% 2.56%
2025/04/21 3.6% 4.32% 3.58% 5.34% 3.28% 1.23% 6.26% 5.21% 2.16% 2.45%
2025/04/22 1.49% 2.61% 2.95% 5.6% 2.36% 2.1% 4.23% 2.19% 1.61% 1.75%
2025/04/23 5.96% 5.12% 3.18% 5.28% 2.29% 2.15% 2.84% 4.24% 1.97% 3.06%
2025/04/24 20.56% 3.64% 2.21% 2.5% 2.46% 1.81% 3.03% 2.58% 2.1% 2.2%
2025/04/25 8.95% 2.64% 4.75% 4.74% 1.75% 3.27% 8.52% 3.5% 0.74% 1.66%
2025/04/26 9.88% 4.56% 6.04% 6.53% 0.62% 2.9% 4.92% 3.81% 1.4% 1.01%
2025/04/27 8.99% 4.74% 4.06% 4.79% 2.15% 1.78% 2.65% 2.82% 0.37% 2.18%
2025/04/28 9.49% 3.98% 5.04% 4.52% 2.08% 3.16% 3.71% 3.27% 2.19% 2.14%
2025/04/29 10.62% 6.1% 6.37% 2.12% 3.5% 1.27% 6.77% 1.45% 0.97% 2%
2025/04/30 13.99% 6.07% 5.14% 4.53% 3.52% 2.99% 2.86% 2.48% 1.49% 1.06%

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Campingworld.com saw a rollercoaster in April, peaking at 20.56% on the 24th. Discovermymobility.com maintained a steady presence, while harley-davidson.com surged mid-month. Iscooterglobal.com fluctuated, ending with a dip. Saferwholesale.com and circooter.com had modest shares. Jpcycles.com spiked on the 11th. Isinwheel.com and aventon.com showed varied trends. Motobuys.com remained relatively stable.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Motorcycles, Boats, etc.

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Can-Am Off-Road https://can-am.brp.com › 2025

    Locate A Can-Am Dealer Nearby — Step Up To Can-Am / 0% Interest For 60-Months Or Up To $3,000 Rebate On Select Models. Those Who Don’t Stop Need Machines That Won’t Quit. Get In A Can-Am ATV Now.

  2. 2
    Harley-Davidson® Official https://www.harley-davidson.com

    Harley-Davidson USA — Our Road. Our Rules. Let’s Ride. Shop Motorcycles, Riding Gear, Accessories & More at...

  3. 3
    New & Used RVs For Sale https://www.rvuniverse.com

    RVs For Sale — Motorhomes, fifth-wheels, campers- find them all right here. Compare prices & specs...

  4. 4
    Suzuki Motorcycles https://www.suzukicycles.com

    Suzuki Motorcycles And ATVs — We Offer A Variety of Street Bikes, Off-Road Bikes, DualSports, ATV's, And More. Explore Suzuki's...

  5. 5
    Yamaha Motorsports https://www.yamahamotorsports.com

    Motorcycle, ATV & Side-by-Side — Performance, Innovation & Adventure. A leader in motorsports for more than 50 years. Find out...

Copyright © Adthena. All rights reserved.

In the world of Google PPC, Can-Am entices with 0% interest offers, while Harley-Davidson champions freedom with “Our Road. Our Rules.” RV Universe simplifies RV shopping, Suzuki showcases variety, and Yamaha highlights performance and innovation. Each ad tells a unique story, capturing the essence of their brand.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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