Share of Clicks for top 10 US Retail Health and Beauty brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| cvs.com | 8.96 |
| bathandbodyworks.com | 7.75 |
| sephora.com | 6.26 |
| target.com | 5.02 |
| walmart.com | 4.99 |
| ulta.com | 4.74 |
| sallybeauty.com | 3.08 |
| walgreens.com | 2.56 |
| amazon.com | 1.93 |
| fragrancenet.com | 1.89 |
| others | 52.82 |
- cvs.com - 8.96%
- bathandbodyworks.com - 7.75%
- sephora.com - 6.26%
- target.com - 5.02%
- walmart.com - 4.99%
- ulta.com - 4.74%
- sallybeauty.com - 3.08%
- walgreens.com - 2.56%
- amazon.com - 1.93%
- fragrancenet.com - 1.89%
- others - 52.82%
Copyright © Adthena. All rights reserved.
In the beauty and health PPC landscape, CVS leads with 8.96% click share, followed by Bath & Body Works at 7.75%. ‘Others’ dominate with 52.82%, highlighting diverse competition.
Share of Spend for the top 10 US Retail Health and Beauty brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | cvs.com | sephora.com | target.com | walmart.com | nutrafol.com | ulta.com | amazon.com | 1800contacts.com | glassesusa.com | fragrancenet.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 6.14% | 3.39% | 4.63% | 2.14% | 6.48% | 2.31% | 1.86% | 5.21% | 2.73% | 1.17% |
| 2026/05/02 | 6.12% | 3.84% | 4.17% | 2.12% | 6.15% | 2.41% | 1.84% | 4.54% | 3.1% | 1.35% |
| 2026/05/03 | 5.88% | 3.55% | 3.73% | 2.03% | 6.11% | 2.47% | 2.07% | 5.67% | 3.18% | 1.24% |
| 2026/05/04 | 6.94% | 4.6% | 4.73% | 2.25% | 6.02% | 2.87% | 1.97% | 4.85% | 2.56% | 1.42% |
| 2026/05/05 | 6.71% | 3.27% | 4.21% | 1.74% | 6.86% | 2.51% | 2% | 4.77% | 2.32% | 1.32% |
| 2026/05/06 | 6.86% | 3.89% | 3.72% | 1.53% | 5.21% | 2.72% | 1.87% | 3.94% | 2.52% | 1.41% |
| 2026/05/07 | 6.99% | 4.57% | 4.1% | 1.84% | 6.22% | 2.89% | 1.64% | 3.98% | 2.36% | 1.53% |
| 2026/05/08 | 5.04% | 3.65% | 3.46% | 2% | 6.88% | 2.62% | 1.94% | 3.89% | 2.82% | 1.27% |
| 2026/05/09 | 4.82% | 3.77% | 2.95% | 1.85% | 7.48% | 2.3% | 1.99% | 4.39% | 3.26% | 1.38% |
| 2026/05/10 | 4.7% | 3.03% | 2.88% | 1.92% | 6.54% | 2.68% | 2.78% | 4.67% | 2.43% | 1.38% |
| 2026/05/11 | 7.31% | 2.14% | 5.97% | 4.45% | 3.89% | 2.61% | 1.95% | 3.73% | 1.86% | 1.44% |
| 2026/05/12 | 7.58% | 3.01% | 5.82% | 4.54% | 3.13% | 2.34% | 2.2% | 4.41% | 1.64% | 1.52% |
| 2026/05/13 | 6.11% | 4.42% | 3.7% | 3.82% | 4.44% | 2.13% | 2.89% | 4% | 2.31% | 1.37% |
| 2026/05/14 | 5.67% | 3.8% | 3.78% | 3.92% | 4.45% | 2.54% | 3.04% | 4.13% | 2.32% | 1.66% |
| 2026/05/15 | 5.03% | 3.64% | 3.45% | 1.99% | 6.86% | 2.62% | 1.93% | 3.87% | 2.81% | 1.27% |
| 2026/05/16 | 7.33% | 2.43% | 5.03% | 5.73% | 4.1% | 2.28% | 2.09% | 2.72% | 2.2% | 1.53% |
| 2026/05/17 | 6.57% | 2.94% | 4.76% | 5.18% | 4.25% | 2.27% | 2.03% | 3.4% | 2.23% | 1.63% |
| 2026/05/18 | 7.55% | 3.39% | 5.58% | 5.24% | 0.89% | 2.56% | 1.78% | 4.36% | 2.09% | 1.58% |
| 2026/05/19 | 8.36% | 2.9% | 5.44% | 5.64% | 1.09% | 2.31% | 1.59% | 4.43% | 1.65% | 1.42% |
| 2026/05/20 | 8.35% | 5.25% | 5.54% | 5.52% | 1.02% | 2.45% | 1.72% | 4.01% | 1.41% | 1.27% |
| 2026/05/21 | 8.27% | 2.69% | 5.67% | 5.3% | 4.37% | 2.82% | 1.87% | 3.65% | 1.51% | 1.29% |
| 2026/05/22 | 8.09% | 3.82% | 5.11% | 6.24% | 4.78% | 3.91% | 1.9% | 3.14% | 1.39% | 1.32% |
| 2026/05/23 | 6.6% | 9.97% | 4.52% | 5.31% | 4.22% | 3.3% | 1.78% | 2.26% | 1.7% | 1.19% |
| 2026/05/24 | 6.62% | 6.59% | 5.08% | 5.13% | 3.59% | 3.28% | 2.1% | 2.31% | 1.6% | 1.38% |
| 2026/05/25 | 7.76% | 7.39% | 5.34% | 4.91% | 3.93% | 3.38% | 2.19% | 3.13% | 1.74% | 1.29% |
| 2026/05/26 | 8.57% | 6.25% | 5.69% | 4.8% | 3.77% | 2.32% | 2.46% | 2.57% | 1.46% | 1.28% |
| 2026/05/27 | 9.25% | 3.93% | 6.18% | 5.85% | 3.15% | 2.09% | 2.36% | 2.97% | 1.46% | 1.29% |
| 2026/05/28 | 8.12% | 8.94% | 5.47% | 5.52% | 3.33% | 2.09% | 1.83% | 2.82% | 1.63% | 1.32% |
| 2026/05/29 | 9.24% | 7.47% | 6.4% | 5.24% | 3.68% | 1.85% | 2.17% | 3.27% | 1.38% | 1.13% |
| 2026/05/30 | 8.61% | 10.94% | 5.82% | 5.15% | 2.87% | 1.98% | 2.59% | 2.88% | 1.51% | 1.08% |
| 2026/05/31 | 8.47% | 7.9% | 5.97% | 4.66% | 3.53% | 2.79% | 2.67% | 2.5% | 1.39% | 1.24% |
- cvs.com
- sephora.com
- target.com
- walmart.com
- nutrafol.com
- ulta.com
- amazon.com
- 1800contacts.com
- glassesusa.com
- fragrancenet.com
Copyright © Adthena. All rights reserved.
In May 2026, CVS.com led with a steady rise, peaking at 9.25%. Sephora.com surged mid-month, reaching 10.94%. Target.com maintained stability, while Walmart.com saw a gradual increase. Nutrafol.com fluctuated, ending lower. Ulta.com and Amazon.com showed moderate growth. 1800contacts.com and GlassesUSA.com experienced declines. FragranceNet.com remained consistent.
Competitor Count for US Retail Health and Beauty
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 4284 |
| 2026/05/02 | 4273 |
| 2026/05/03 | 4234 |
| 2026/05/04 | 4292 |
| 2026/05/05 | 4481 |
| 2026/05/06 | 4471 |
| 2026/05/07 | 4427 |
| 2026/05/08 | 4503 |
| 2026/05/09 | 4533 |
| 2026/05/10 | 4516 |
| 2026/05/11 | 5106 |
| 2026/05/12 | 5169 |
| 2026/05/13 | 4620 |
| 2026/05/14 | 4819 |
| 2026/05/15 | 4503 |
| 2026/05/16 | 5100 |
| 2026/05/17 | 5050 |
| 2026/05/18 | 4955 |
| 2026/05/19 | 4857 |
| 2026/05/20 | 4906 |
| 2026/05/21 | 5013 |
| 2026/05/22 | 4978 |
| 2026/05/23 | 5082 |
| 2026/05/24 | 5170 |
| 2026/05/25 | 6448 |
| 2026/05/26 | 6383 |
| 2026/05/27 | 5799 |
| 2026/05/28 | 5939 |
| 2026/05/29 | 5811 |
| 2026/05/30 | 5805 |
| 2026/05/31 | 5868 |
Copyright © Adthena. All rights reserved.
In May 2026, advertiser numbers fluctuated, peaking at 6,448 on May 25. The month concluded with 5,868 advertisers, reflecting dynamic market activity.
