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AUS Retail Health and Beauty - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Health and Beauty category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Retail Health and Beauty brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
chemistwarehouse.com.au 13.52
adorebeauty.com.au 8.11
amazon.com.au 6.49
musclenation.org 4.09
temu.com 2.72
iherb.com 2.7
sephora.com.au 2.52
priceline.com.au 2.26
shavershop.com.au 1.78
woolworths.com.au 1.51
others 54.3

Copyright © Adthena. All rights reserved.

In the PPC landscape, Chemist Warehouse leads with 13.52% click share, followed by Adore Beauty at 8.11%. Amazon.com.au captures 6.49%, while ‘others’ dominate with 54.3%.

Market Exposure

Share of Spend for the top 10 AUS Retail Health and Beauty brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date chemistwarehouse.com.au amazon.com.au temu.com adorebeauty.com.au iherb.com lancome.com.au ecotan.com.au dyson.com.au musclenation.org musclemat.com.au
2025/06/01 6.9% 7.13% 4.37% 4.81% 1.25% 1.8% 4.17% 1.99% 1.88% 1.81%
2025/06/02 7.12% 11.53% 4.39% 4.63% 1.18% 1.58% 3.02% 1.88% 1.43% 0.9%
2025/06/03 0.78% 12.27% 3.65% 4.12% 1.17% 1.7% 3.08% 2.12% 1.95% 3.15%
2025/06/04 1.1% 12.39% 3.56% 5.82% 1.15% 1.54% 2.17% 1.95% 1.56% 1.82%
2025/06/05 1.29% 12.64% 4.26% 4.64% 1.47% 1.89% 1.66% 1.46% 1.77% 2.52%
2025/06/06 3.19% 12.61% 2.98% 4.4% 1.5% 1.85% 3.19% 1.78% 1.5% 1.18%
2025/06/07 9.67% 8.61% 3.3% 4.9% 1.66% 1.41% 2.71% 1.89% 1.85% 2.38%
2025/06/08 8.56% 8.62% 3.88% 5.19% 1.92% 1.26% 2.2% 1.56% 2.01% 1.74%
2025/06/09 7.9% 8.12% 3.26% 4.77% 1.7% 1.58% 2.31% 1.98% 2.23% 1.61%
2025/06/10 8.23% 9.71% 3.06% 3.64% 1.61% 1.59% 1.89% 1.64% 1.2% 1.58%
2025/06/11 7.75% 7.72% 3.11% 6.37% 2.46% 1.81% 1.48% 1.43% 0.75% 1.71%
2025/06/12 6.42% 6.71% 3.78% 9.18% 2.52% 1.88% 0.98% 1.97% 0.35% 2.41%
2025/06/13 5.61% 6.74% 2.72% 8.71% 2.51% 1.99% 1.79% 2.31% 1.85% 1.55%
2025/06/14 7.52% 5.84% 3.09% 8.98% 2.04% 1.61% 1.64% 1.73% 2.19% 1.22%
2025/06/15 8.58% 5.46% 3.33% 7.14% 1.92% 1.46% 1.65% 1.57% 2.57% 1.76%
2025/06/16 8.09% 6.82% 2.94% 8.58% 1.99% 1.78% 1.95% 1.7% 1.83% 2.45%
2025/06/17 7.59% 7.8% 3.13% 7.9% 2.02% 1.68% 1.75% 1.6% 1.69% 1.88%
2025/06/18 7.28% 5.62% 2.7% 8.51% 1.7% 1.87% 2.04% 1.64% 2.21% 1.3%
2025/06/19 8.69% 5.67% 3.09% 8.34% 2.62% 1.8% 2.14% 1.77% 1.06% 1.88%
2025/06/20 7.83% 5.75% 3.05% 4.46% 2.62% 2.2% 2.11% 1.81% 2.12% 1.74%
2025/06/21 10.51% 4.6% 3.28% 4.52% 2.87% 1.91% 2.07% 1.42% 2.53% 1.55%
2025/06/22 5.62% 4.58% 3.64% 4.83% 3.14% 1.92% 1.28% 1.62% 1.45% 1.95%
2025/06/23 7.82% 5.79% 3.23% 3.4% 2.78% 1.92% 1.99% 1.32% 2.05% 2.05%
2025/06/24 7.33% 5.66% 3.34% 3.53% 2.72% 2.04% 1.52% 1.31% 1.54% 1.86%
2025/06/25 5.43% 5.2% 3.21% 3.48% 2.73% 2.23% 1.58% 1.11% 2.08% 1.55%
2025/06/26 7.8% 5.61% 3.28% 4.53% 2.35% 2.23% 1.65% 1.32% 1.47% 1.3%
2025/06/27 7.81% 5.78% 3.39% 3.94% 2.5% 2.21% 1.56% 1.5% 1.23% 1.99%
2025/06/28 9.17% 4.4% 3.29% 4.32% 2.37% 2% 1.77% 1.51% 1.36% 2.11%
2025/06/29 7.92% 5.29% 3.22% 4.18% 2.96% 2.23% 2.2% 1.59% 1.97% 2.38%
2025/06/30 9.96% 6.42% 4.28% 2.64% 2.54% 2.43% 1.94% 1.88% 1.04% 0.87%

Copyright © Adthena. All rights reserved.

In June 2025, Chemist Warehouse’s PPC spend fluctuated, peaking at 10.51% on June 21. Amazon’s share started strong, then declined, ending at 6.42%. Temu maintained a steady low, while Adore Beauty saw a mid-month surge. Iherb and Lancome showed minor variations, with Lancome ending at 2.43%. Ecotan’s share decreased, and Dyson’s remained stable. Musclenation and Musclemat experienced fluctuations, with Musclemat closing at 0.87%.

Market Exposure

Competitor Count for AUS Retail Health and Beauty

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 2982
2025/06/02 2991
2025/06/03 2908
2025/06/04 2909
2025/06/05 2975
2025/06/06 2941
2025/06/07 2976
2025/06/08 2962
2025/06/09 2925
2025/06/10 2952
2025/06/11 2994
2025/06/12 2985
2025/06/13 2955
2025/06/14 2955
2025/06/15 2979
2025/06/16 2923
2025/06/17 2950
2025/06/18 2932
2025/06/19 2931
2025/06/20 2922
2025/06/21 2958
2025/06/22 2968
2025/06/23 2954
2025/06/24 2961
2025/06/25 2997
2025/06/26 3000
2025/06/27 3015
2025/06/28 3019
2025/06/29 2983
2025/06/30 2998

Copyright © Adthena. All rights reserved.

June saw a dynamic shift in distinct advertisers, starting at 2,982 and peaking at 3,019. The month concluded with a strong presence of 2,998 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Health and Beauty

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
chemistwarehouse.com.au 4.86%
esteelauder.com.au 0.97%
iherb.com 0.91%
priceline.com.au 0.82%
nutritionwarehouse.com.au 0.38%
morphe.com -0.31%
shavershop.com.au -0.52%
sephora.com.au -1.14%
adorebeauty.com.au -2.29%
amazon.com.au -2.77%

Copyright © Adthena. All rights reserved.

In the past month, chemistwarehouse.com.au surged with a 4.86% click share increase, while amazon.com.au dropped by 2.77%. Esteelauder.com.au gained 0.97%, contrasting adorebeauty.com.au’s 2.29% decline.

Campaign Efficiency

AUS Retail Health and Beauty Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date chemistwarehouse.com.au amazon.com.au temu.com priceline.com.au iherb.com adorebeauty.com.au woolworths.com.au coles.com.au musclenation.org shavershop.com.au
2025/06/01 9.34% 10.65% 6.48% 2.51% 1.83% 5.36% 1.78% 1.51% 1.71% 1.66%
2025/06/02 13.09% 15.44% 5.9% 2.08% 1.56% 4.55% 2.09% 1.46% 1.52% 1.24%
2025/06/03 1.02% 17.75% 5.41% 1.93% 1.68% 4.97% 1.57% 1.54% 2.06% 1.77%
2025/06/04 1.56% 17.43% 5.26% 2.15% 1.65% 7.29% 1.52% 1.38% 1.45% 1.32%
2025/06/05 1.81% 17.45% 6.16% 2.35% 2.02% 5.9% 1.94% 2.09% 1.56% 1.6%
2025/06/06 4.21% 18.04% 4.8% 2.42% 2.07% 4.92% 1.48% 1.95% 1.6% 1.67%
2025/06/07 11.95% 12.45% 4.63% 1.8% 2.12% 5.88% 1.38% 1.89% 1.92% 1.72%
2025/06/08 10.77% 11.76% 5.29% 2.23% 2.34% 6.36% 1.22% 1.67% 1.91% 1.69%
2025/06/09 9.95% 11.1% 4.7% 2.15% 2.19% 5.74% 1.18% 2.05% 1.8% 1.67%
2025/06/10 9.74% 13.01% 4.48% 1.71% 2.11% 3.89% 1.51% 2.26% 1.17% 1.54%
2025/06/11 9.61% 10.42% 4.29% 1.77% 2.89% 7.17% 2.37% 1.61% 0.59% 1.6%
2025/06/12 11.26% 8.96% 5.34% 2.36% 2.87% 10.13% 2.4% 1.53% 0.19% 1.68%
2025/06/13 9.25% 9.18% 4.07% 2.1% 3.05% 9.82% 2.29% 1.6% 1.64% 1.76%
2025/06/14 10.57% 8.01% 4.18% 1.5% 2.5% 9.88% 2.89% 2.68% 2.06% 1.51%
2025/06/15 11.47% 7.62% 4.51% 1.43% 2.35% 7.82% 2.84% 2.32% 2.22% 1.58%
2025/06/16 11.75% 9.62% 4.36% 1.47% 2.32% 9.45% 3.19% 2.44% 1.56% 1.13%
2025/06/17 10.87% 10.81% 4.64% 1.34% 2.4% 8.68% 2.97% 2.07% 1.78% 1.26%
2025/06/18 10.79% 8.62% 3.9% 1.27% 2.13% 9.04% 2.56% 1.95% 1.98% 1.08%
2025/06/19 14.25% 8.16% 4.2% 1.88% 2.95% 8.58% 2.38% 2.04% 1.07% 1.64%
2025/06/20 12.94% 8.11% 4.3% 3.15% 3.06% 4.83% 2.5% 2.14% 1.76% 1.49%
2025/06/21 14.22% 6.85% 4.76% 2.32% 3.47% 4.76% 2.44% 2.01% 2.44% 1.2%
2025/06/22 7.75% 6.68% 5.17% 5.31% 3.86% 5.97% 2.63% 1.24% 1.44% 1.26%
2025/06/23 9.7% 8.55% 4.86% 4.25% 3.48% 3.67% 2.66% 1.46% 2.01% 1.23%
2025/06/24 9.74% 8.29% 4.85% 3.5% 3.3% 3.94% 2.74% 2.06% 1.55% 1.32%
2025/06/25 7.23% 7.75% 4.57% 3.8% 3.4% 3.63% 3.15% 1.89% 1.97% 1.28%
2025/06/26 10.09% 8.05% 4.81% 2.79% 2.88% 5.23% 2.61% 2.18% 1.63% 1.36%
2025/06/27 12.62% 8.02% 4.91% 2.79% 3.01% 4.32% 2.32% 2.27% 1% 1.13%
2025/06/28 13.93% 6.3% 4.91% 3.88% 2.84% 4.74% 2.33% 2.13% 1.3% 1.01%
2025/06/29 11.15% 7.55% 4.81% 4.16% 3.53% 4.63% 2.16% 1.95% 2.05% 1.03%
2025/06/30 13.48% 9.1% 6.09% 4.06% 3.07% 2.93% 1.81% 1.76% 0.97% 0.84%

Copyright © Adthena. All rights reserved.

In June 2025, Chemist Warehouse’s impression share fluctuated, peaking at 14.25% on the 19th. Amazon started strong, then declined, ending at 9.10%. Temu remained stable, while Priceline surged mid-month. Adore Beauty saw a mid-month peak, then dropped. Woolworths and Coles showed minor fluctuations, with Woolworths ending lower. Muscle Nation and Shaver Shop had low shares, with Shaver Shop finishing at 0.84%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Health and Beauty

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Shop now - Available at Chemist Warehouse https://www.chemistwarehouse.com.au/

    Discover the range of Wagner Supplements today. Available exclusively at Chemist Warehouse. Choose Wagner vitamins and supplements.

  2. 2
    Hairhouse Australia https://www.hairhouse.com.au

    Shop Online Or Instore — Shop The Best Brands At Great Prices. Join Style Society For 10% Off Your First Purchase!* With Over 120 Stores Australia Wide, Visit Your Local Hairhouse Today Or Shop Online...

  3. 3
    La Roche-Posay, Australia https://www.laroche-posay.com.au

    Shop At Our Official Site Now — Shop Online Today For Exclusive Offers, Free Shipping & Samples With Every Order Over $50. Trusted By Dermatologists Worldwide. Discover La Roche-Posay's Skincare Range...

  4. 4
    Sephora AU | Official Site https://www.sephora.com.au

    Shop the Best in Beauty — Discover the best in makeup, skin care, and more. Free samples & free delivery above $25.

  5. 5
    Specsavers Optometrists | Shop Glasses & Contact Lenses https://www.specsavers.com.au › stores › optometrists

    Get an eye test at Specsavers, winner of Reader’s Digest optometry “Quality Service” Award

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Chemist Warehouse entices with exclusive Wagner supplements, while Hairhouse offers style perks. La Roche-Posay emphasizes dermatologist trust, Sephora lures with beauty samples, and Specsavers highlights award-winning service. Each ad uniquely captivates its audience.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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