Market Exposure
Share of Clicks for top 10 AUS Retail Health and Beauty brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Share of Clicks - Last month
| Domain | Share of clicks |
|---|---|
| chemistwarehouse.com.au | 22.51 |
| amazon.com.au | 7.21 |
| adorebeauty.com.au | 5.84 |
| musclenation.org | 4.69 |
| woolworths.com.au | 3.16 |
| sephora.com.au | 2.98 |
| priceline.com.au | 2.95 |
| iherb.com | 2.86 |
| coles.com.au | 2.37 |
| bulknutrients.com.au | 1.48 |
| others | 43.95 |
- chemistwarehouse.com.au - 22.51%
- amazon.com.au - 7.21%
- adorebeauty.com.au - 5.84%
- musclenation.org - 4.69%
- woolworths.com.au - 3.16%
- sephora.com.au - 2.98%
- priceline.com.au - 2.95%
- iherb.com - 2.86%
- coles.com.au - 2.37%
- bulknutrients.com.au - 1.48%
- others - 43.95%
Copyright © Adthena. All rights reserved.
In the PPC landscape, Chemist Warehouse dominates with 22.51% click share, followed by Amazon at 7.21%. Others collectively hold 43.95%, showcasing diverse competition.
Market Exposure
Share of Spend for the top 10 AUS Retail Health and Beauty brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
Share of Spend - Last Month
| Date | amazon.com.au | chemistwarehouse.com.au | woolworths.com.au | laroche-posay.com.au | adorebeauty.com.au | musclenation.org | iherb.com | coles.com.au | musclemat.com.au | priceline.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 8.43% | 11.79% | 2.29% | 3.42% | 3.87% | 1.76% | 1.51% | 3.08% | 1.15% | 0.75% |
| 2026/04/02 | 7.47% | 10.47% | 3% | 2.62% | 4.06% | 2.07% | 2.28% | 2.67% | 1.79% | 1.1% |
| 2026/04/03 | 7.4% | 12.36% | 3.47% | 1% | 4.48% | 1.97% | 2.18% | 2.62% | 1.95% | 1.19% |
| 2026/04/04 | 7.05% | 9.45% | 3.18% | 1.19% | 3.91% | 2.16% | 3.29% | 1.97% | 0.97% | 1.28% |
| 2026/04/05 | 6.07% | 11.79% | 3.42% | 1.46% | 3.53% | 1.58% | 3.15% | 2% | 1.58% | 1.27% |
| 2026/04/06 | 6.8% | 12.73% | 3.73% | 1.09% | 4.03% | 1.47% | 2.78% | 2.07% | 0.07% | 1.07% |
| 2026/04/07 | 7.43% | 11.71% | 2.8% | 1.37% | 4.12% | 1.4% | 2.98% | 1.7% | 1.98% | 0.97% |
| 2026/04/08 | 7.29% | 10.67% | 2.81% | 1.57% | 4.44% | 2.98% | 2.88% | 1.63% | 2.55% | 1.33% |
| 2026/04/09 | 6.26% | 9.55% | 3.54% | 1.3% | 8.15% | 2.15% | 2.42% | 1.78% | 1.49% | 2.81% |
| 2026/04/10 | 5.27% | 11.78% | 3.17% | 1.58% | 8.28% | 2.23% | 2.45% | 1.65% | 2.32% | 3.13% |
| 2026/04/11 | 5.2% | 13.21% | 3.1% | 0.89% | 5.62% | 3.02% | 2.61% | 1.68% | 2.47% | 3.62% |
| 2026/04/12 | 4.92% | 13.61% | 3.24% | 1.16% | 4.47% | 2.62% | 1.94% | 1.5% | 1.86% | 4.79% |
| 2026/04/13 | 6.06% | 7.72% | 3.44% | 1.35% | 5.32% | 2.36% | 2.47% | 1.82% | 1.49% | 5.52% |
| 2026/04/14 | 6.25% | 10.93% | 2.7% | 1.31% | 3.67% | 2.45% | 2.39% | 1.71% | 1.86% | 4.63% |
| 2026/04/15 | 6.34% | 9.59% | 2.4% | 1.22% | 3.52% | 2.41% | 2.27% | 1.48% | 1.17% | 5.15% |
| 2026/04/16 | 6.73% | 10.06% | 2.78% | 1.42% | 4.03% | 2.44% | 2.62% | 1.78% | 2.09% | 5.13% |
| 2026/04/17 | 6.97% | 10.96% | 3.38% | 1.25% | 3.37% | 1.92% | 2.95% | 1.98% | 2.26% | 5.37% |
| 2026/04/18 | 5.93% | 12.99% | 3.35% | 0.93% | 2.36% | 1.3% | 2.89% | 1.95% | 2.06% | 5.43% |
| 2026/04/19 | 5.71% | 12.61% | 3.02% | 0.96% | 3.19% | 1.94% | 2.49% | 1.8% | 2.55% | 4.5% |
| 2026/04/20 | 7.41% | 12.14% | 3.24% | 1.85% | 4.63% | 1.74% | 2.01% | 2.07% | 3.14% | 4.94% |
| 2026/04/21 | 10.63% | 12.18% | 3.44% | 1.07% | 3.57% | 2.38% | 1.76% | 1.88% | 2.51% | 2.77% |
| 2026/04/22 | 10.27% | 11.12% | 3.32% | 1.15% | 3.6% | 2.65% | 2.71% | 1.56% | 3.09% | 2.37% |
| 2026/04/23 | 11.78% | 9.49% | 3.92% | 1.86% | 4.5% | 1.72% | 2.65% | 1.99% | 1.19% | 1.78% |
| 2026/04/24 | 10.85% | 11.78% | 3.85% | 2.1% | 2.87% | 2.25% | 2.54% | 1.75% | 2.62% | 0.75% |
| 2026/04/25 | 8.42% | 9.79% | 3.91% | 2.1% | 4.01% | 2.7% | 3.23% | 1.55% | 3.66% | 0.52% |
| 2026/04/26 | 10.45% | 10.31% | 4% | 1.78% | 3.48% | 1.93% | 2.98% | 1.5% | 2.88% | 0.46% |
| 2026/04/27 | 14.67% | 6.62% | 3.62% | 1.82% | 3.16% | 2.46% | 2.24% | 1.29% | 2.06% | 0.61% |
| 2026/04/28 | 15% | 7.62% | 4.31% | 1.58% | 2.49% | 1.62% | 2.49% | 1.35% | 2.16% | 0.74% |
| 2026/04/29 | 13.52% | 6.49% | 3.97% | 1.5% | 3.06% | 3.06% | 3.16% | 1.42% | 3.37% | 0.93% |
| 2026/04/30 | 14.04% | 8.01% | 4.63% | 3.68% | 3.39% | 2.5% | 2.24% | 1.47% | 0.97% | 0.87% |
- amazon.com.au
- chemistwarehouse.com.au
- woolworths.com.au
- laroche-posay.com.au
- adorebeauty.com.au
- musclenation.org
- iherb.com
- coles.com.au
- musclemat.com.au
- priceline.com.au
Copyright © Adthena. All rights reserved.
April saw Amazon’s PPC spend share rise from 8.43% to 14.04%. Chemist Warehouse fluctuated, peaking at 13.61% before ending at 8.01%. Woolworths steadily increased, finishing at 4.63%.
Market Exposure
Competitor Count for AUS Retail Health and Beauty
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Competitor Count - Last month
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 2323 |
| 2026/04/02 | 2351 |
| 2026/04/03 | 2386 |
| 2026/04/04 | 2384 |
| 2026/04/05 | 2403 |
| 2026/04/06 | 2379 |
| 2026/04/07 | 2385 |
| 2026/04/08 | 2352 |
| 2026/04/09 | 2361 |
| 2026/04/10 | 2367 |
| 2026/04/11 | 2337 |
| 2026/04/12 | 2320 |
| 2026/04/13 | 2306 |
| 2026/04/14 | 2286 |
| 2026/04/15 | 2304 |
| 2026/04/16 | 2292 |
| 2026/04/17 | 2304 |
| 2026/04/18 | 2326 |
| 2026/04/19 | 2312 |
| 2026/04/20 | 2300 |
| 2026/04/21 | 2283 |
| 2026/04/22 | 2295 |
| 2026/04/23 | 2280 |
| 2026/04/24 | 2264 |
| 2026/04/25 | 2254 |
| 2026/04/26 | 2267 |
| 2026/04/27 | 2235 |
| 2026/04/28 | 2228 |
| 2026/04/29 | 2230 |
| 2026/04/30 | 2194 |
Copyright © Adthena. All rights reserved.
April began with 2,323 advertisers, peaking at 2,403 on the 5th. A gradual decline followed, ending at 2,194.
