UK Retail Health and Beauty - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Health and Beauty category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Retail Health and Beauty brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
lookfantastic.com	7.21
amazon.co.uk	6.45
boots.com	5.7
theperfumeshop.com	4.43
spacenk.com	4.24
charlottetilbury.com	3.84
cultbeauty.co.uk	3.31
allbeauty.com	3.01
hollandandbarrett.com	2.63
dior.com	2.36
others	56.82

In the beauty PPC landscape, “others” dominate with 56.82% click share. Lookfantastic.com leads individual advertisers at 7.21%, followed by amazon.co.uk at 6.45%.

Market Exposure

Share of Spend for the top 10 UK Retail Health and Beauty brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	lookfantastic.com	boots.com	amazon.co.uk	theperfumeshop.com	spacenk.com	cultbeauty.co.uk	charlottetilbury.com	dior.com	allbeauty.com	sephora.co.uk
2025/06/01	5.79%	6.23%	5.32%	2.6%	3.07%	4.35%	5.3%	2.21%	2.05%	2.27%
2025/06/02	5.82%	5.9%	5.8%	3.24%	3.11%	4.02%	5.16%	2.12%	1.92%	2.31%
2025/06/03	6.62%	3.93%	5.62%	3.35%	2.51%	3.28%	5.4%	1.95%	2.24%	2.8%
2025/06/04	6.44%	4.48%	6.37%	3.19%	2.68%	3.13%	5.75%	2.05%	2.13%	2.52%
2025/06/05	5.93%	4.19%	5.07%	3.14%	2.38%	3.02%	7.08%	2.91%	2.2%	2.86%
2025/06/06	6.3%	3.25%	5.27%	3.18%	2.12%	3.03%	5.57%	2.87%	2.07%	2.31%
2025/06/07	6.81%	4.12%	5.54%	3.47%	2.36%	2.54%	5.82%	3.19%	1.82%	2.23%
2025/06/08	7.33%	4.04%	5.66%	4.37%	2.36%	2.25%	5.73%	2.55%	1.67%	3.38%
2025/06/09	6.57%	4.1%	5.52%	3.78%	2.48%	1.99%	6.24%	3.18%	1.91%	4.19%
2025/06/10	6.39%	4.05%	4.83%	3.87%	3.2%	2.64%	6.07%	3.6%	2.05%	3.3%
2025/06/11	6.37%	3.84%	4.02%	3.62%	3.68%	2.84%	5.24%	3.83%	2.23%	2.56%
2025/06/12	5.47%	4.48%	5.07%	4.1%	4.07%	2.78%	3.17%	3.4%	1.79%	2.91%
2025/06/13	6.13%	4.41%	4.62%	4.02%	4.73%	2.31%	1.97%	3.74%	1.58%	3.11%
2025/06/14	5.29%	4.59%	4.45%	4.81%	3.73%	3.1%	2.81%	3.44%	1.43%	2.74%
2025/06/15	6.75%	4.51%	4.12%	6.04%	3.29%	2.45%	3.79%	3.48%	1.33%	3.05%
2025/06/16	4.98%	4.9%	4.49%	5.99%	2.97%	2.34%	2.06%	2.88%	1.5%	3.03%
2025/06/17	4.9%	4.92%	5.48%	4.23%	3.27%	2.97%	1.24%	2.93%	1.79%	2.97%
2025/06/18	5.23%	4.23%	6.24%	3.52%	2.99%	3.58%	1.95%	2.76%	1.87%	2.6%
2025/06/19	5.02%	5.55%	5.88%	3.7%	3.05%	3.05%	4.03%	2.62%	1.96%	3.03%
2025/06/20	4.18%	4.8%	5.77%	2.99%	4.25%	2.69%	3.32%	3.16%	2.04%	2.49%
2025/06/21	5.82%	3.54%	5.43%	2.94%	3.59%	2.53%	4.62%	3.07%	1.99%	2.07%
2025/06/22	4.65%	3.78%	5.62%	1.96%	3.56%	2.15%	4.46%	2.59%	2.26%	2.19%
2025/06/23	4.82%	3.82%	6.24%	2.1%	3.56%	2.73%	3.07%	2.7%	2.05%	2.49%
2025/06/24	4.96%	4.32%	5.31%	2.5%	3.24%	3.4%	3.24%	2.75%	2.12%	1.95%
2025/06/25	6.11%	5.29%	5.41%	2.94%	3.98%	2.87%	2.33%	3.03%	2.37%	1.88%
2025/06/26	8.82%	6.08%	6.21%	2.96%	4.45%	2.93%	1.59%	2.56%	1.94%	1.58%
2025/06/27	9.51%	6.35%	6.11%	3.37%	4.6%	2.08%	1.96%	1.97%	2.12%	1.77%
2025/06/28	9.08%	6.77%	5.81%	2.94%	5.08%	2.08%	2.34%	1.57%	1.99%	1.67%
2025/06/29	8.88%	7.3%	6.06%	3.21%	5.55%	2.23%	1.35%	1.66%	2.02%	1.82%
2025/06/30	8.61%	6.89%	4.92%	4.72%	4.67%	2.57%	2.4%	2.05%	1.93%	1.93%

In June 2025, Lookfantastic.com surged, peaking at 9.51% on June 27. Boots.com and Amazon.co.uk showed steady growth, while Theperfumeshop.com and Spacenk.com fluctuated. CharlotteTilbury.com and Dior.com experienced declines. The month ended with Lookfantastic.com leading.

Market Exposure

Competitor Count for UK Retail Health and Beauty

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/06/01	2975
2025/06/02	3085
2025/06/03	2792
2025/06/04	3116
2025/06/05	3010
2025/06/06	3098
2025/06/07	3161
2025/06/08	3029
2025/06/09	3011
2025/06/10	3087
2025/06/11	3201
2025/06/12	3159
2025/06/13	3145
2025/06/14	3154
2025/06/15	3104
2025/06/16	3061
2025/06/17	3112
2025/06/18	3134
2025/06/19	3007
2025/06/20	3080
2025/06/21	3076
2025/06/22	3021
2025/06/23	3045
2025/06/24	3077
2025/06/25	3049
2025/06/26	3020
2025/06/27	3042
2025/06/28	2991
2025/06/29	2985
2025/06/30	3015

June saw a dynamic shift in distinct advertisers, peaking at 3,201 on June 11. The month concluded with 3,015 advertisers, reflecting a stable yet fluctuating landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Health and Beauty

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
boots.com	1.07%
amazon.co.uk	0.88%
noli.com	0.58%
rituals.com	0.47%
spacenk.com	0.33%
laroche-posay.co.uk	-0.33%
dior.com	-0.54%
sephora.co.uk	-0.55%
theperfumeshop.com	-1.11%
charlottetilbury.com	-2.32%

Boots.com leads with a 1.07% click share increase, while charlottetilbury.com drops by 2.32%. Amazon.co.uk and noli.com also rise, contrasting declines from theperfumeshop.com and sephora.co.uk.

Campaign Efficiency

UK Retail Health and Beauty Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	lookfantastic.com	boots.com	amazon.co.uk	spacenk.com	theperfumeshop.com	cultbeauty.co.uk	allbeauty.com	sephora.co.uk	superdrug.com	dior.com
2025/06/01	7.32%	6.77%	7.92%	4.3%	2.71%	4.85%	2.61%	2.85%	1.58%	1.67%
2025/06/02	7.33%	6.45%	8.59%	4.38%	3.06%	4.58%	2.47%	2.9%	1.79%	1.64%
2025/06/03	7.97%	4.27%	8.27%	3.3%	3.14%	3.64%	2.76%	3.67%	3.34%	1.65%
2025/06/04	7.86%	4.88%	9.29%	3.61%	2.97%	3.32%	2.65%	3.12%	2.5%	1.44%
2025/06/05	7.46%	4.66%	7.61%	3.36%	2.94%	3.45%	2.79%	3.74%	1.68%	2.29%
2025/06/06	8.06%	3.6%	8.01%	2.91%	2.95%	3.34%	2.69%	3.06%	1.39%	2.48%
2025/06/07	8.51%	4.56%	8.33%	3.36%	3.19%	2.98%	2.34%	2.8%	1.3%	2.58%
2025/06/08	9.28%	4.43%	8.38%	3.41%	4.19%	2.48%	2.04%	4.42%	4.06%	2.13%
2025/06/09	8.29%	4.52%	8.06%	3.43%	3.42%	2.18%	2.39%	5.47%	1.97%	2.57%
2025/06/10	8.02%	4.43%	7.21%	4.31%	3.46%	3.02%	2.66%	4.45%	2.66%	2.99%
2025/06/11	8%	4.17%	6.04%	4.89%	3.52%	3.28%	2.88%	3.38%	2.5%	3.26%
2025/06/12	6.84%	4.92%	7.28%	5.23%	3.66%	3.13%	2.3%	3.73%	2.61%	2.81%
2025/06/13	7.57%	4.72%	6.75%	6.25%	3.68%	2.61%	1.99%	3.99%	2.68%	3.25%
2025/06/14	6.6%	4.99%	6.48%	4.86%	4.45%	3.34%	1.78%	3.43%	2.56%	3.06%
2025/06/15	8.36%	4.9%	6.04%	4.39%	5.62%	2.78%	1.66%	3.83%	2.26%	3.12%
2025/06/16	6.21%	5.33%	6.62%	3.95%	5.28%	2.39%	1.79%	3.83%	2.43%	2.48%
2025/06/17	5.98%	5.11%	7.93%	4.14%	3.92%	3.09%	2.1%	3.75%	2.78%	2.35%
2025/06/18	6.31%	4.48%	8.71%	3.86%	3.19%	3.9%	2.25%	3.09%	2.56%	2.33%
2025/06/19	6.15%	5.89%	8.46%	3.93%	3.24%	3.29%	2.48%	3.78%	2.76%	2.23%
2025/06/20	5.15%	5.04%	8.32%	5.61%	2.54%	2.89%	2.58%	3.21%	3.03%	2.63%
2025/06/21	7.17%	3.89%	7.96%	4.82%	2.38%	2.84%	2.55%	2.63%	3.02%	2.91%
2025/06/22	5.92%	4.12%	8.38%	4.83%	1.69%	2.31%	2.89%	2.72%	2.76%	2.19%
2025/06/23	6.01%	4.15%	8.9%	4.63%	1.82%	3.05%	2.54%	3.29%	2.61%	2.39%
2025/06/24	6.34%	4.7%	7.79%	4.23%	2.1%	3.84%	2.76%	2.42%	2.78%	2.25%
2025/06/25	7.41%	5.59%	7.83%	4.95%	2.57%	3.14%	2.96%	2.31%	3.07%	2.22%
2025/06/26	10.68%	6.29%	8.88%	5.49%	2.54%	3.27%	2.4%	1.91%	2%	1.79%
2025/06/27	11.45%	6.65%	8.63%	5.82%	2.73%	2.36%	2.67%	2.05%	1.66%	1.22%
2025/06/28	10.99%	7.06%	8.32%	6.35%	2.5%	2.14%	2.41%	2%	1.75%	0.99%
2025/06/29	10.65%	7.34%	8.4%	6.8%	2.76%	2.27%	2.48%	2.14%	1.92%	1%
2025/06/30	10.59%	7.22%	7.01%	5.96%	3.56%	2.78%	2.43%	2.34%	2.23%	1.4%

In June 2025, lookfantastic.com surged, peaking at 11.45% on the 27th. Amazon.co.uk maintained a steady presence, while boots.com climbed towards month-end. The month concluded with lookfantastic.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Health and Beauty

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Charlotte Tilbury | 15% Off Your First Order* https://www.charlottetilbury.com › official › store
Shop Magical Makeup Products To Beautify Your Eyes, Lips & Cheeks At CharlotteTilbury.com. Free Delivery On All Orders Over £49 Shop Award-Winning Makeup...
2
Holland & Barrett https://www.hollandandbarrett.com
Great Offers Available Online — Find Your Favourite Brands For Less At Holland & Barrett! Boost Your Wellness With Deliciously Good Food From Holland & Barrett. Vitamins & Supplements. Click & Collect.
3
SEPHORA UK Summer Sale | Don’t miss up to 40% off! https://www.sephora.co.uk
We Belong To Something Beautiful. When We Belong, It Gives Us The Power To Be Ourselves
4
The Body Shop | Shop Summer Essentials https://www.thebodyshop.com
Dip dreamily into a Summer of Delicious Love. Bring balance to your mind & body with our wellness range, recharge, reconnect re-energise.
5
Vision Express https://www.visionexpress.com
Shop our Wide Range of Glasses — Our Advanced Eye Test, checks your sight & eye health too. NHS Eye Test Upgrade available. Look after your eyes with our Advanced Eye Test. Checks Vision & Eye Health...

In the world of Google PPC, Charlotte Tilbury enchants with a 15% discount, while Holland & Barrett promotes wellness with affordable brands. SEPHORA UK captivates with a 40% summer sale, The Body Shop offers summer essentials, and Vision Express prioritizes eye health.

Frequently Asked Questions

Why is the UK Retail Health and Beauty June 2025 Report useful and how should I use it?

Why is the UK Retail Health and Beauty June 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Retail Health and Beauty June 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Retail Health and Beauty June 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Retail Health and Beauty June 2025 Report?

The UK Retail Health and Beauty June 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The UK Retail Health and Beauty June 2025 Report aggregates data from across both device types and Google Shopping.
Who is this UK Retail Health and Beauty June 2025 Report for?

The UK Retail Health and Beauty June 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Capital on Tap partnered with Adthena to streamline their paid search efforts, driving measurable improvements in efficiency, spend optimization, and brand protection.

The results showcase how strategic automation and search intelligence deliver real business impact.Read case study

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In this PPC case study, Serotonin x Assos generated six figures in additional revenue by leveraging Adthena's brand protection solution.

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In today's volatile economic landscape, businesses face unprecedented challenges in justifying their marketing expenditures. While maximizing PPC performance and ensuring that every dollar spent delivers results, adopting a data-driven approach is imperative. Paid search advertising, a cornerstone of digital marketing strategies, is no longer immune to these budget cuts. As companies grapple with rising redundancies and shifting consumer behaviors, advertising teams are pressured to do more with less.Read case study

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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Retail

UK Retail Health and Beauty - PPC Market Share Analysis June 2025

Share of Clicks for top 10 UK Retail Health and Beauty brands

Share of Spend for the top 10 UK Retail Health and Beauty brands

Competitor Count for UK Retail Health and Beauty

Market Loss & Market Gains for UK Retail Health and Beauty

UK Retail Health and Beauty Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Retail Health and Beauty

Frequently Asked Questions

Why is the UK Retail Health and Beauty June 2025 Report useful and how should I use it?

Why is the UK Retail Health and Beauty June 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Retail Health and Beauty June 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Retail Health and Beauty June 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

PPC Case Study: Capital on Tap doubles PMax conversions and cuts CPL by 37%

PPC case study: How Serotonin x Assos achieved 6-figure growth & brand protection

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

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See this data specific to your brand performance

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