UK Retail Health and Beauty - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Health and Beauty category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Retail Health and Beauty brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Domain Share of clicks
lookfantastic.com 7.21
amazon.co.uk 6.45
boots.com 5.7
theperfumeshop.com 4.43
spacenk.com 4.24
charlottetilbury.com 3.84
cultbeauty.co.uk 3.31
allbeauty.com 3.01
hollandandbarrett.com 2.63
dior.com 2.36
others 56.82

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In the beauty PPC landscape, “others” dominate with 56.82% click share. Lookfantastic.com leads individual advertisers at 7.21%, followed by amazon.co.uk at 6.45%.

Market Exposure

Share of Spend for the top 10 UK Retail Health and Beauty brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Date lookfantastic.com boots.com amazon.co.uk theperfumeshop.com spacenk.com cultbeauty.co.uk charlottetilbury.com dior.com allbeauty.com sephora.co.uk
2025/06/01 5.79% 6.23% 5.32% 2.6% 3.07% 4.35% 5.3% 2.21% 2.05% 2.27%
2025/06/02 5.82% 5.9% 5.8% 3.24% 3.11% 4.02% 5.16% 2.12% 1.92% 2.31%
2025/06/03 6.62% 3.93% 5.62% 3.35% 2.51% 3.28% 5.4% 1.95% 2.24% 2.8%
2025/06/04 6.44% 4.48% 6.37% 3.19% 2.68% 3.13% 5.75% 2.05% 2.13% 2.52%
2025/06/05 5.93% 4.19% 5.07% 3.14% 2.38% 3.02% 7.08% 2.91% 2.2% 2.86%
2025/06/06 6.3% 3.25% 5.27% 3.18% 2.12% 3.03% 5.57% 2.87% 2.07% 2.31%
2025/06/07 6.81% 4.12% 5.54% 3.47% 2.36% 2.54% 5.82% 3.19% 1.82% 2.23%
2025/06/08 7.33% 4.04% 5.66% 4.37% 2.36% 2.25% 5.73% 2.55% 1.67% 3.38%
2025/06/09 6.57% 4.1% 5.52% 3.78% 2.48% 1.99% 6.24% 3.18% 1.91% 4.19%
2025/06/10 6.39% 4.05% 4.83% 3.87% 3.2% 2.64% 6.07% 3.6% 2.05% 3.3%
2025/06/11 6.37% 3.84% 4.02% 3.62% 3.68% 2.84% 5.24% 3.83% 2.23% 2.56%
2025/06/12 5.47% 4.48% 5.07% 4.1% 4.07% 2.78% 3.17% 3.4% 1.79% 2.91%
2025/06/13 6.13% 4.41% 4.62% 4.02% 4.73% 2.31% 1.97% 3.74% 1.58% 3.11%
2025/06/14 5.29% 4.59% 4.45% 4.81% 3.73% 3.1% 2.81% 3.44% 1.43% 2.74%
2025/06/15 6.75% 4.51% 4.12% 6.04% 3.29% 2.45% 3.79% 3.48% 1.33% 3.05%
2025/06/16 4.98% 4.9% 4.49% 5.99% 2.97% 2.34% 2.06% 2.88% 1.5% 3.03%
2025/06/17 4.9% 4.92% 5.48% 4.23% 3.27% 2.97% 1.24% 2.93% 1.79% 2.97%
2025/06/18 5.23% 4.23% 6.24% 3.52% 2.99% 3.58% 1.95% 2.76% 1.87% 2.6%
2025/06/19 5.02% 5.55% 5.88% 3.7% 3.05% 3.05% 4.03% 2.62% 1.96% 3.03%
2025/06/20 4.18% 4.8% 5.77% 2.99% 4.25% 2.69% 3.32% 3.16% 2.04% 2.49%
2025/06/21 5.82% 3.54% 5.43% 2.94% 3.59% 2.53% 4.62% 3.07% 1.99% 2.07%
2025/06/22 4.65% 3.78% 5.62% 1.96% 3.56% 2.15% 4.46% 2.59% 2.26% 2.19%
2025/06/23 4.82% 3.82% 6.24% 2.1% 3.56% 2.73% 3.07% 2.7% 2.05% 2.49%
2025/06/24 4.96% 4.32% 5.31% 2.5% 3.24% 3.4% 3.24% 2.75% 2.12% 1.95%
2025/06/25 6.11% 5.29% 5.41% 2.94% 3.98% 2.87% 2.33% 3.03% 2.37% 1.88%
2025/06/26 8.82% 6.08% 6.21% 2.96% 4.45% 2.93% 1.59% 2.56% 1.94% 1.58%
2025/06/27 9.51% 6.35% 6.11% 3.37% 4.6% 2.08% 1.96% 1.97% 2.12% 1.77%
2025/06/28 9.08% 6.77% 5.81% 2.94% 5.08% 2.08% 2.34% 1.57% 1.99% 1.67%
2025/06/29 8.88% 7.3% 6.06% 3.21% 5.55% 2.23% 1.35% 1.66% 2.02% 1.82%
2025/06/30 8.61% 6.89% 4.92% 4.72% 4.67% 2.57% 2.4% 2.05% 1.93% 1.93%

Copyright © Adthena. All rights reserved.

In June 2025, Lookfantastic.com surged, peaking at 9.51% on June 27. Boots.com and Amazon.co.uk showed steady growth, while Theperfumeshop.com and Spacenk.com fluctuated. CharlotteTilbury.com and Dior.com experienced declines. The month ended with Lookfantastic.com leading.

Market Exposure

Competitor Count for UK Retail Health and Beauty

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Date Competitor Count
2025/06/01 2975
2025/06/02 3085
2025/06/03 2792
2025/06/04 3116
2025/06/05 3010
2025/06/06 3098
2025/06/07 3161
2025/06/08 3029
2025/06/09 3011
2025/06/10 3087
2025/06/11 3201
2025/06/12 3159
2025/06/13 3145
2025/06/14 3154
2025/06/15 3104
2025/06/16 3061
2025/06/17 3112
2025/06/18 3134
2025/06/19 3007
2025/06/20 3080
2025/06/21 3076
2025/06/22 3021
2025/06/23 3045
2025/06/24 3077
2025/06/25 3049
2025/06/26 3020
2025/06/27 3042
2025/06/28 2991
2025/06/29 2985
2025/06/30 3015

Copyright © Adthena. All rights reserved.

June saw a dynamic shift in distinct advertisers, peaking at 3,201 on June 11. The month concluded with 3,015 advertisers, reflecting a stable yet fluctuating landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Health and Beauty

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Name Market Trend
boots.com 1.07%
amazon.co.uk 0.88%
noli.com 0.58%
rituals.com 0.47%
spacenk.com 0.33%
laroche-posay.co.uk -0.33%
dior.com -0.54%
sephora.co.uk -0.55%
theperfumeshop.com -1.11%
charlottetilbury.com -2.32%

Copyright © Adthena. All rights reserved.

Boots.com leads with a 1.07% click share increase, while charlottetilbury.com drops by 2.32%. Amazon.co.uk and noli.com also rise, contrasting declines from theperfumeshop.com and sephora.co.uk.

Campaign Efficiency

UK Retail Health and Beauty Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date lookfantastic.com boots.com amazon.co.uk spacenk.com theperfumeshop.com cultbeauty.co.uk allbeauty.com sephora.co.uk superdrug.com dior.com
2025/06/01 7.32% 6.77% 7.92% 4.3% 2.71% 4.85% 2.61% 2.85% 1.58% 1.67%
2025/06/02 7.33% 6.45% 8.59% 4.38% 3.06% 4.58% 2.47% 2.9% 1.79% 1.64%
2025/06/03 7.97% 4.27% 8.27% 3.3% 3.14% 3.64% 2.76% 3.67% 3.34% 1.65%
2025/06/04 7.86% 4.88% 9.29% 3.61% 2.97% 3.32% 2.65% 3.12% 2.5% 1.44%
2025/06/05 7.46% 4.66% 7.61% 3.36% 2.94% 3.45% 2.79% 3.74% 1.68% 2.29%
2025/06/06 8.06% 3.6% 8.01% 2.91% 2.95% 3.34% 2.69% 3.06% 1.39% 2.48%
2025/06/07 8.51% 4.56% 8.33% 3.36% 3.19% 2.98% 2.34% 2.8% 1.3% 2.58%
2025/06/08 9.28% 4.43% 8.38% 3.41% 4.19% 2.48% 2.04% 4.42% 4.06% 2.13%
2025/06/09 8.29% 4.52% 8.06% 3.43% 3.42% 2.18% 2.39% 5.47% 1.97% 2.57%
2025/06/10 8.02% 4.43% 7.21% 4.31% 3.46% 3.02% 2.66% 4.45% 2.66% 2.99%
2025/06/11 8% 4.17% 6.04% 4.89% 3.52% 3.28% 2.88% 3.38% 2.5% 3.26%
2025/06/12 6.84% 4.92% 7.28% 5.23% 3.66% 3.13% 2.3% 3.73% 2.61% 2.81%
2025/06/13 7.57% 4.72% 6.75% 6.25% 3.68% 2.61% 1.99% 3.99% 2.68% 3.25%
2025/06/14 6.6% 4.99% 6.48% 4.86% 4.45% 3.34% 1.78% 3.43% 2.56% 3.06%
2025/06/15 8.36% 4.9% 6.04% 4.39% 5.62% 2.78% 1.66% 3.83% 2.26% 3.12%
2025/06/16 6.21% 5.33% 6.62% 3.95% 5.28% 2.39% 1.79% 3.83% 2.43% 2.48%
2025/06/17 5.98% 5.11% 7.93% 4.14% 3.92% 3.09% 2.1% 3.75% 2.78% 2.35%
2025/06/18 6.31% 4.48% 8.71% 3.86% 3.19% 3.9% 2.25% 3.09% 2.56% 2.33%
2025/06/19 6.15% 5.89% 8.46% 3.93% 3.24% 3.29% 2.48% 3.78% 2.76% 2.23%
2025/06/20 5.15% 5.04% 8.32% 5.61% 2.54% 2.89% 2.58% 3.21% 3.03% 2.63%
2025/06/21 7.17% 3.89% 7.96% 4.82% 2.38% 2.84% 2.55% 2.63% 3.02% 2.91%
2025/06/22 5.92% 4.12% 8.38% 4.83% 1.69% 2.31% 2.89% 2.72% 2.76% 2.19%
2025/06/23 6.01% 4.15% 8.9% 4.63% 1.82% 3.05% 2.54% 3.29% 2.61% 2.39%
2025/06/24 6.34% 4.7% 7.79% 4.23% 2.1% 3.84% 2.76% 2.42% 2.78% 2.25%
2025/06/25 7.41% 5.59% 7.83% 4.95% 2.57% 3.14% 2.96% 2.31% 3.07% 2.22%
2025/06/26 10.68% 6.29% 8.88% 5.49% 2.54% 3.27% 2.4% 1.91% 2% 1.79%
2025/06/27 11.45% 6.65% 8.63% 5.82% 2.73% 2.36% 2.67% 2.05% 1.66% 1.22%
2025/06/28 10.99% 7.06% 8.32% 6.35% 2.5% 2.14% 2.41% 2% 1.75% 0.99%
2025/06/29 10.65% 7.34% 8.4% 6.8% 2.76% 2.27% 2.48% 2.14% 1.92% 1%
2025/06/30 10.59% 7.22% 7.01% 5.96% 3.56% 2.78% 2.43% 2.34% 2.23% 1.4%

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In June 2025, lookfantastic.com surged, peaking at 11.45% on the 27th. Amazon.co.uk maintained a steady presence, while boots.com climbed towards month-end. The month concluded with lookfantastic.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Health and Beauty

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

  1. 1
    Charlotte Tilbury | 15% Off Your First Order* https://www.charlottetilbury.com › official › store

    Shop Magical Makeup Products To Beautify Your Eyes, Lips & Cheeks At CharlotteTilbury.com. Free Delivery On All Orders Over £49 Shop Award-Winning Makeup...

  2. 2
    Holland & Barrett https://www.hollandandbarrett.com

    Great Offers Available Online — Find Your Favourite Brands For Less At Holland & Barrett! Boost Your Wellness With Deliciously Good Food From Holland & Barrett. Vitamins & Supplements. Click & Collect.

  3. 3
    SEPHORA UK Summer Sale | Don’t miss up to 40% off! https://www.sephora.co.uk

    We Belong To Something Beautiful. When We Belong, It Gives Us The Power To Be Ourselves

  4. 4
    The Body Shop | Shop Summer Essentials https://www.thebodyshop.com

    Dip dreamily into a Summer of Delicious Love. Bring balance to your mind & body with our wellness range, recharge, reconnect re-energise.

  5. 5
    Vision Express https://www.visionexpress.com

    Shop our Wide Range of Glasses — Our Advanced Eye Test, checks your sight & eye health too. NHS Eye Test Upgrade available. Look after your eyes with our Advanced Eye Test. Checks Vision & Eye Health...

Copyright © Adthena. All rights reserved.

In the world of Google PPC, Charlotte Tilbury enchants with a 15% discount, while Holland & Barrett promotes wellness with affordable brands. SEPHORA UK captivates with a 40% summer sale, The Body Shop offers summer essentials, and Vision Express prioritizes eye health.

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