US Services Recruitment - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Recruitment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Recruitment – US

Google AI Overview visibility for Services Recruitment US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 21.7981027892
78.2018972108
21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 37
63
37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 1%
Navigational 2%
Seasonal 0%
Local 6%
Problem Solving 11%

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Market Exposure

Share of Clicks for top 10 US Services Recruitment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
indeed.com 30.24
monster.com 8.98
ziprecruiter.com 7.46
flexjobs.com 7.2
jobs2careers.com 6.17
glassdoor.com 3.68
cbp.gov 2.89
thepennyhoarder.com 2.52
readysethire.com 2.28
resume-now.com 2.07
others 26.51
  • indeed.com - 30.24%
  • monster.com - 8.98%
  • ziprecruiter.com - 7.46%
  • flexjobs.com - 7.2%
  • jobs2careers.com - 6.17%
  • glassdoor.com - 3.68%
  • cbp.gov - 2.89%
  • thepennyhoarder.com - 2.52%
  • readysethire.com - 2.28%
  • resume-now.com - 2.07%
  • others - 26.51%

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Indeed.com leads with 30.24% click share, followed by others at 26.51%. Monster.com holds 8.98%, while ZipRecruiter.com captures 7.46%. FlexJobs.com and Jobs2Careers.com trail closely.

Market Exposure

Share of Spend for the top 10 US Services Recruitment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date indeed.com monster.com flexjobs.com myperfectresume.com resume-now.com jobs2careers.com ziprecruiter.com cbp.gov resumegenius.com glassdoor.com
2026/02/01 14.73% 10.61% 8.09% 4.65% 4.76% 8.07% 3.22% 1.47% 1.95% 2.9%
2026/02/02 11.15% 6.12% 6.93% 6.35% 6.12% 5.52% 6.64% 0.43% 2.93% 5.94%
2026/02/03 16.42% 5.51% 10.51% 7.14% 7.09% 7.11% 4.53% 0.13% 2.83% 1.91%
2026/02/04 16.2% 6.53% 10.49% 6.57% 7.1% 7.93% 3.96% 0.52% 2.96% 2.26%
2026/02/05 12.84% 6.14% 10.94% 5.93% 7.27% 3.91% 6.56% 0.79% 2.68% 3.97%
2026/02/06 15.93% 4.78% 8.85% 6.83% 5.91% 7.48% 7.18% 3.06% 3.01% 3.99%
2026/02/07 14.2% 5.23% 8.23% 6.94% 6.08% 4.95% 4.8% 4.45% 3.88% 4.08%
2026/02/08 15.54% 7.28% 9.02% 6.71% 6.21% 3.84% 3.99% 4.11% 4.54% 2.58%
2026/02/09 11.18% 11.23% 7.75% 6.62% 6.17% 6.39% 7.22% 3.23% 3.72% 2.42%
2026/02/10 14.51% 6.66% 7.86% 6.19% 6.61% 5.86% 6.74% 2.08% 4.11% 3.27%
2026/02/11 11.96% 7.58% 7.02% 5.99% 6.26% 9.13% 7.34% 2.69% 3.29% 2.96%
2026/02/12 12.3% 5.92% 10.52% 5.66% 6.95% 3.75% 6.26% 1.12% 2.56% 3.8%
2026/02/13 15.31% 4.56% 8.64% 6.52% 5.65% 7.53% 6.9% 3.57% 2.87% 4.65%
2026/02/14 13.5% 5.34% 7.82% 6.59% 5.78% 4.79% 4.56% 4.26% 3.69% 4.16%
2026/02/15 15.05% 7.05% 8.79% 6.49% 6.01% 3.72% 3.87% 4.03% 4.39% 2.5%
2026/02/16 10.69% 10.75% 7.97% 6.33% 5.9% 6.12% 6.91% 3.09% 3.56% 2.33%
2026/02/17 14.32% 7.51% 6.73% 4.93% 4.7% 12.04% 3.85% 0.83% 2.36% 5.9%
2026/02/18 12.4% 9.46% 6.35% 5.34% 5.59% 7.26% 7.26% 1.78% 1.7% 4.61%
2026/02/19 13.79% 11.54% 6.42% 5.75% 5.82% 5.75% 3.35% 3.47% 2% 3.7%
2026/02/20 14.83% 7.76% 6.12% 7.41% 7.94% 2.81% 4.45% 4.49% 3.31% 4.32%
2026/02/21 11.77% 7.21% 5.54% 8.61% 8.11% 4.17% 5.06% 4.37% 3.58% 4.73%
2026/02/22 15.14% 10.26% 6.01% 5.87% 4.46% 7.13% 5.46% 3.91% 2.48% 2.99%
2026/02/23 14.57% 10.85% 7.35% 5.69% 5.76% 7.46% 5.19% 2.34% 1.8% 1.63%
2026/02/24 10.66% 10.5% 7.17% 5.26% 5.21% 9.56% 5.61% 2.39% 4.08% 1.77%
2026/02/25 12.1% 10.68% 7.49% 5.81% 5.92% 7.12% 5.65% 3.47% 3.13% 1.41%
2026/02/26 13.66% 6.56% 7.71% 8.02% 7.79% 5.83% 8.92% 3.29% 3.23% 1.21%
2026/02/27 11.54% 6.35% 7.59% 8.55% 7.82% 4.79% 7.76% 4.14% 3.22% 1.34%
2026/02/28 11.85% 9.38% 6.79% 6.23% 6.07% 5.98% 5.96% 5.68% 3.56% 1.6%
  • indeed.com
  • monster.com
  • flexjobs.com
  • myperfectresume.com
  • resume-now.com
  • jobs2careers.com
  • ziprecruiter.com
  • cbp.gov
  • resumegenius.com
  • glassdoor.com

Copyright © Adthena. All rights reserved.

Indeed.com led February with fluctuating spend, peaking at 16.42% on the 3rd. Monster.com saw a mid-month surge, while Flexjobs.com maintained steady growth. Myperfectresume.com and Resume-now.com showed consistent performance. Cbp.gov and Resumegenius.com had modest gains, while Glassdoor.com experienced a decline.

Market Exposure

Competitor Count for US Services Recruitment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 644
2026/02/02 723
2026/02/03 631
2026/02/04 639
2026/02/05 631
2026/02/06 609
2026/02/07 618
2026/02/08 644
2026/02/09 660
2026/02/10 643
2026/02/11 618
2026/02/12 631
2026/02/13 609
2026/02/14 618
2026/02/15 644
2026/02/16 660
2026/02/17 494
2026/02/18 580
2026/02/19 585
2026/02/20 569
2026/02/21 561
2026/02/22 620
2026/02/23 686
2026/02/24 644
2026/02/25 597
2026/02/26 578
2026/02/27 591
2026/02/28 585

Copyright © Adthena. All rights reserved.

February began with 644 advertisers, peaking at 723 on the 2nd. Mid-month saw a dip to 494 on the 17th. The month concluded with 585 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Services Recruitment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
monster.com 2.62%
cbp.gov 0.98%
readysethire.com 0.97%
usxjobs.com 0.79%
ziprecruiter.com 0.62%
roberthalf.com -0.32%
insightglobal.com -0.63%
glassdoor.com -0.84%
flexjobs.com -1.28%
indeed.com -3.06%

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Monster.com surged with a 2.62% click share increase, while indeed.com faced a 3.06% decline.

Campaign Efficiency

US Services Recruitment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date indeed.com monster.com jobs2careers.com cbp.gov flexjobs.com ziprecruiter.com myperfectresume.com readysethire.com thepennyhoarder.com glassdoor.com
2026/02/01 15.84% 13.12% 11.85% 2.04% 9.12% 2.85% 1.91% 3.97% 3.68% 2.28%
2026/02/02 13.07% 8.19% 8.66% 0.69% 8.5% 5.94% 2.84% 2.11% 3.43% 6.57%
2026/02/03 20.15% 7.38% 9.24% 0.56% 13.06% 3.78% 3.03% 4.65% 3.28% 1.83%
2026/02/04 19.15% 8.2% 10.24% 0.91% 10.53% 3.13% 2.6% 2.83% 3.99% 2.81%
2026/02/05 14.51% 8.28% 5.17% 1.72% 12.84% 5.63% 2.67% 2.08% 2.4% 4.42%
2026/02/06 19% 6.04% 9.71% 6.58% 9.48% 5.96% 2.72% 1.43% 2.58% 4.44%
2026/02/07 17.02% 7.4% 7.1% 7.33% 8.83% 3.85% 2.69% 1.57% 2.38% 4.37%
2026/02/08 19.01% 10.25% 5% 6.1% 10% 3.33% 2.74% 1.43% 2.15% 1.92%
2026/02/09 12.84% 14.7% 9.11% 4.5% 8.98% 6.31% 2.69% 1.83% 2.12% 2.07%
2026/02/10 17.87% 8.99% 8.3% 3.78% 8.85% 6.38% 2.71% 2.41% 3.05% 2.67%
2026/02/11 13.61% 9.62% 11.8% 3.66% 7.71% 7.3% 2.51% 4.14% 2.96% 2.55%
2026/02/12 14.51% 8.28% 5.17% 1.72% 12.84% 5.63% 2.67% 2.08% 2.4% 4.42%
2026/02/13 19% 6.04% 9.71% 6.58% 9.48% 5.96% 2.72% 1.43% 2.58% 4.44%
2026/02/14 17.02% 7.4% 7.1% 7.33% 8.83% 3.85% 2.69% 1.57% 2.38% 4.37%
2026/02/15 19.01% 10.25% 5% 6.1% 10% 3.33% 2.74% 1.43% 2.15% 1.92%
2026/02/16 12.84% 14.7% 9.11% 4.5% 8.98% 6.31% 2.69% 1.83% 2.12% 2.07%
2026/02/17 15.92% 7.91% 14.72% 1.08% 6.66% 2.19% 2.03% 6.15% 4.11% 6.2%
2026/02/18 13.61% 12.01% 10.43% 2.05% 6.75% 6.13% 2.1% 8% 3.6% 4.51%
2026/02/19 15.92% 14.02% 7.97% 5.09% 6.3% 2.51% 2.57% 4.27% 1.86% 4.2%
2026/02/20 16.34% 10.23% 4.09% 6.71% 6.46% 4.02% 2.98% 1.94% 2.71% 4.7%
2026/02/21 14.12% 10.36% 6.17% 6.68% 6.09% 4.69% 3.54% 2.96% 3.79% 5.07%
2026/02/22 16.84% 13.07% 8.5% 5.17% 5.98% 4.79% 2.34% 2.24% 3.16% 2.71%
2026/02/23 15.23% 12.36% 9.79% 3% 7.75% 4.2% 2.14% 4.96% 5.12% 1.64%
2026/02/24 11.38% 12.67% 11.42% 3.35% 7.32% 5.02% 2.15% 5.21% 5.69% 1.92%
2026/02/25 13.93% 12.44% 9.11% 4.53% 7.92% 4.76% 2.45% 4.44% 3.19% 1.12%
2026/02/26 17.41% 8.57% 8.09% 4.19% 8.11% 7.55% 3.32% 1.58% 2.15% 1%
2026/02/27 14% 9.13% 6.31% 6.86% 9% 7.53% 3.99% 0.66% 1.99% 1.06%
2026/02/28 12.53% 12.1% 8.49% 8.1% 7.33% 5.59% 2.5% 1.91% 1.28% 1.24%
  • indeed.com
  • monster.com
  • jobs2careers.com
  • cbp.gov
  • flexjobs.com
  • ziprecruiter.com
  • myperfectresume.com
  • readysethire.com
  • thepennyhoarder.com
  • glassdoor.com

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Indeed.com led February with fluctuating impressions, peaking at 20.15% on the 3rd. Monster.com saw a mid-month surge, while Jobs2Careers.com spiked on the 17th. The month concluded with Indeed.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Recruitment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Recruitment - Last month
  1. 1
    U.S. Border Patrol Is Hiring https://careers.cbp.gov › hiring › agents

    Now Hiring Agents — Serve your country while earning a competitive salary and benefits with USBP. Apply today.

  2. 2
    Fully Remote Companies Hiring - Make $25/Hr Or More From Home https://www.flexjobs.com

    Find & Apply To Expert-Verified Remote Jobs Hiring Immediately Near You & Across The Globe

  3. 3
    Job Search | Indeed https://www.indeed.com/

    Find Job Near You on Indeed — Using one simple search you can find your next job now. Indeed.com. Thousands of Jobs added - find your perfect fit with one simple search. New Job Postings Everyday. Find Jobs On-The-Go.

  4. 4
    No Experience Jobs Near Me - Local Jobs $22-$48/hr https://www.monster.com › job_search

    Search for jobs near you. Post your resume, & research companies today!

  5. 5
    Explore Job Opportunities - Find Your Career https://www.navy.com

    Discover New Opportunities And Explore The Benefits Of Joining The Navy. Find Out More.

Copyright © Adthena. All rights reserved.

In the competitive landscape of recruitment, top advertisers like CBP, FlexJobs, Indeed, Monster, and Navy.com captivate audiences with compelling narratives. Themes of service, remote work, simplicity, local opportunities, and exploration resonate, highlighting unique benefits and career growth.

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