US Services Recruitment - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Recruitment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Recruitment – US

Google AI Overview visibility for Services Recruitment US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 28.3829617068
71.6170382932
28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 37
63
37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 1%
Navigational 2%
Seasonal 0%
Local 8%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 US Services Recruitment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
indeed.com 35.02
ziprecruiter.com 10.88
jobs2careers.com 8
flexjobs.com 5.92
monster.com 5.33
glassdoor.com 4.02
thepennyhoarder.com 2.95
readysethire.com 2.81
joblist.com 2.64
resume-now.com 1.97
others 20.46
  • indeed.com - 35.02%
  • ziprecruiter.com - 10.88%
  • jobs2careers.com - 8%
  • flexjobs.com - 5.92%
  • monster.com - 5.33%
  • glassdoor.com - 4.02%
  • thepennyhoarder.com - 2.95%
  • readysethire.com - 2.81%
  • joblist.com - 2.64%
  • resume-now.com - 1.97%
  • others - 20.46%

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Indeed.com dominates with 35.02% click share, followed by ZipRecruiter at 10.88%. Others collectively hold 20.46%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Services Recruitment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date indeed.com jobs2careers.com ziprecruiter.com flexjobs.com thepennyhoarder.com resume-now.com myperfectresume.com monster.com readysethire.com resume.io
2026/06/01 19.05% 6.95% 6.85% 6.62% 6.8% 5.98% 6.02% 4.9% 2.84% 1.69%
2026/06/02 21.67% 4.76% 9.65% 7.11% 7.94% 5.6% 5.25% 5.74% 1.14% 1.58%
2026/06/03 20.6% 6.11% 10.69% 5.06% 4.69% 4.31% 4.25% 7.37% 2.2% 1.7%
2026/06/04 18.36% 8.68% 10.98% 5.73% 4.66% 5.45% 4.54% 5.76% 2.92% 1.38%
2026/06/05 20.59% 9.46% 7.05% 5.83% 5.09% 5.22% 5.69% 6.2% 2.18% 1.21%
2026/06/06 20.22% 8.81% 10.2% 5.55% 4.15% 5.29% 5.16% 5.48% 2.17% 1.3%
2026/06/07 22.69% 7.77% 5.31% 5.53% 4.35% 5.28% 5.61% 5.53% 2.86% 0.82%
2026/06/08 17.26% 9.64% 9.07% 6.03% 3.33% 5.46% 4.96% 5.72% 4.29% 2.16%
2026/06/09 18.21% 11.24% 9.13% 6.17% 4.58% 5.43% 5.63% 5.6% 3.02% 1.78%
2026/06/10 16.11% 8.95% 8.37% 8.07% 7.06% 5.7% 5.58% 5.4% 1.63% 1.88%
2026/06/11 20.17% 10.5% 6.26% 6.33% 6.27% 6.35% 6.24% 3.45% 3.41% 1.78%
2026/06/12 20.53% 9.03% 12.33% 6.37% 2.86% 5.08% 5.03% 4.08% 2.08% 2.87%
2026/06/13 17.81% 9.16% 10.03% 5.83% 2.49% 7.1% 6.68% 4.32% 2.2% 2.44%
2026/06/14 17.66% 7.62% 4.98% 8.53% 2.53% 6.34% 6.32% 5.35% 1.87% 3.12%
2026/06/15 18.76% 5.76% 12.18% 10.4% 1.81% 5.9% 5.09% 5.46% 1.08% 2.19%
2026/06/16 21.37% 9.32% 10.95% 9.75% 3.01% 5.94% 5.07% 4.59% 1.99% 2.37%
2026/06/17 21.74% 8.22% 12.56% 9.5% 2.42% 4.6% 4.87% 3.19% 1.41% 2.43%
2026/06/18 18.55% 12.99% 13.07% 10.02% 2.61% 4.69% 3.86% 3.06% 2.9% 2.48%
2026/06/19 17.31% 10.62% 8.34% 7.52% 2.23% 6.22% 5.38% 3.06% 5.26% 3.99%
2026/06/20 19.32% 14.06% 6.24% 7.1% 1.58% 5.44% 4.35% 2.39% 6.05% 3.54%
2026/06/21 17.23% 11.06% 9.3% 7.18% 1.74% 6% 6.22% 2.3% 3.65% 5.25%
2026/06/22 21.69% 11.47% 9.69% 6.27% 1.84% 6.2% 6.06% 2.04% 3.44% 3.47%
2026/06/23 22.87% 9.97% 8.15% 6.49% 2.72% 5.76% 4.76% 2.57% 4.89% 3.63%
2026/06/24 22.4% 9.09% 12.36% 6.65% 2.62% 6.45% 5.02% 3.1% 4.6% 3.45%
2026/06/25 18.74% 9.91% 15.46% 6.17% 1.47% 6.64% 5.12% 1.68% 3.81% 1.94%
2026/06/26 22.34% 9.82% 14.12% 5.32% 1.24% 5.71% 4.7% 1.34% 3.58% 3.55%
2026/06/27 23.94% 8.8% 8.32% 6.63% 1.58% 7.41% 5.79% 1.79% 1.13% 3.5%
2026/06/28 26.35% 4.84% 10.84% 6.71% 2.51% 6.49% 5.59% 1.81% 2.46% 4.01%
2026/06/29 19.21% 9.74% 9.51% 6.97% 4.43% 5.98% 4.78% 3.17% 2.59% 2.76%
2026/06/30 20.38% 10.67% 8.77% 8.33% 6.75% 4.77% 4.22% 3.96% 2.93% 1.81%
  • indeed.com
  • jobs2careers.com
  • ziprecruiter.com
  • flexjobs.com
  • thepennyhoarder.com
  • resume-now.com
  • myperfectresume.com
  • monster.com
  • readysethire.com
  • resume.io

Copyright © Adthena. All rights reserved.

Indeed.com led June with fluctuating spend, peaking at 26.35%. Jobs2Careers.com and ZipRecruiter.com followed, showing varied trends. The month concluded with Indeed.com maintaining dominance.

Market Exposure

Competitor Count for US Services Recruitment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 583
2026/06/02 515
2026/06/03 590
2026/06/04 557
2026/06/05 566
2026/06/06 538
2026/06/07 577
2026/06/08 569
2026/06/09 520
2026/06/10 517
2026/06/11 504
2026/06/12 475
2026/06/13 488
2026/06/14 517
2026/06/15 523
2026/06/16 513
2026/06/17 505
2026/06/18 504
2026/06/19 508
2026/06/20 529
2026/06/21 496
2026/06/22 473
2026/06/23 493
2026/06/24 481
2026/06/25 464
2026/06/26 444
2026/06/27 444
2026/06/28 466
2026/06/29 494
2026/06/30 441

Copyright © Adthena. All rights reserved.

June began with 583 advertisers, peaking at 590 on June 3. A steady decline followed, ending the month at 441.

Campaign Efficiency

Market Loss & Market Gains for US Services Recruitment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ziprecruiter.com 2.13%
jobs2careers.com 1.47%
readysethire.com 0.97%
flexjobs.com 0.7%
resume.io 0.47%
glassdoor.com -0.46%
goarmy.com -0.51%
thepennyhoarder.com -1.23%
joblist.com -1.76%
monster.com -2.67%

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ZipRecruiter surged with a 2.13% click share increase, while Monster.com faced a 2.67% decline.

Campaign Efficiency

US Services Recruitment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date indeed.com jobs2careers.com flexjobs.com ziprecruiter.com thepennyhoarder.com monster.com joblist.com readysethire.com glassdoor.com resume-now.com
2026/06/01 18.48% 8.42% 6.96% 6.38% 8.16% 6.54% 8.41% 3.27% 4.63% 2.71%
2026/06/02 22.94% 6.05% 7.52% 9.13% 9.83% 7.78% 4.52% 1.46% 4.64% 2.66%
2026/06/03 21.79% 7.44% 5.35% 8.9% 5.31% 9.69% 6.81% 2.83% 4.52% 2.17%
2026/06/04 18.02% 10.85% 6.29% 9.85% 5.5% 7.65% 8.73% 4.31% 2.56% 2.48%
2026/06/05 20.21% 10.93% 6.27% 6.01% 5.32% 8.03% 9.13% 3.32% 2.92% 2.38%
2026/06/06 19.77% 10.39% 6.6% 8% 4.41% 7.41% 7.7% 3.49% 3.44% 2.35%
2026/06/07 22.33% 9.25% 5.49% 4.5% 4.14% 6.89% 8.99% 3.41% 2.53% 2.17%
2026/06/08 16.5% 12.4% 6.57% 8.11% 3.86% 7.76% 4.24% 5.5% 2.44% 2.48%
2026/06/09 17.42% 14.71% 6.78% 8.44% 4.87% 9.31% 3.46% 4% 2.38% 2.6%
2026/06/10 15.31% 11.5% 9.31% 8.21% 8.34% 8.46% 1.76% 2.12% 4.18% 2.61%
2026/06/11 20.01% 14.14% 6.91% 5.92% 7.59% 4.99% 1.31% 4.45% 2.82% 2.92%
2026/06/12 21.64% 11.76% 7.44% 11.05% 2.78% 6.09% 1.3% 2.98% 3.63% 2.39%
2026/06/13 19.26% 13.1% 6.5% 9.17% 2.77% 6.86% 1.03% 3.02% 2.88% 3.38%
2026/06/14 18.51% 10.11% 9.36% 4.63% 2.88% 8.48% 0.72% 2.55% 3.08% 3.02%
2026/06/15 19.07% 7.56% 13.73% 10.17% 1.76% 8.51% 2.58% 1.63% 2.66% 2.89%
2026/06/16 20.17% 12.21% 11.3% 10.75% 3.16% 7.37% 0.9% 3.38% 1.94% 2.77%
2026/06/17 20.09% 10.89% 11.28% 11.2% 2.6% 5.97% 2.18% 2.04% 1.9% 1.97%
2026/06/18 17.3% 16.94% 11.89% 11.53% 3.03% 5.28% 1.27% 4.67% 2.31% 2.22%
2026/06/19 15.14% 14.67% 8.36% 8.78% 2.37% 4.94% 2.14% 6.67% 3.57% 2.99%
2026/06/20 17.04% 18.47% 7.9% 5.98% 1.62% 3.69% 2.03% 8.76% 3.01% 2.45%
2026/06/21 16.8% 14.28% 8.05% 8.55% 1.59% 3.28% 1.71% 5.01% 3.63% 2.71%
2026/06/22 21.17% 15.13% 7.42% 10.57% 2.08% 3.17% 1.43% 4.95% 3.52% 3.08%
2026/06/23 22.73% 12.6% 7.05% 8.46% 2.75% 3.99% 2.01% 5.94% 1.89% 2.7%
2026/06/24 21.88% 11.72% 8.41% 11.44% 2.76% 4.92% 1.49% 7.32% 2.02% 3%
2026/06/25 17.14% 13.06% 6.84% 14.71% 1.42% 2.86% 2.92% 5.82% 2.18% 3.07%
2026/06/26 22.98% 12.75% 6.41% 14.13% 1.25% 1.94% 2.05% 5.62% 1.64% 2.68%
2026/06/27 24.19% 12.04% 7.81% 8.14% 1.72% 3.13% 1.89% 2.81% 2.44% 3.46%
2026/06/28 27.17% 6.93% 8.15% 9.9% 3.09% 3.26% 1.93% 3.4% 1.7% 3.12%
2026/06/29 19.12% 12.29% 7.97% 8.8% 5.31% 5.17% 2.22% 4.95% 1.98% 2.81%
2026/06/30 19.6% 13.21% 8.87% 7.88% 7.29% 5.82% 5.05% 3.93% 2.28% 2.12%
  • indeed.com
  • jobs2careers.com
  • flexjobs.com
  • ziprecruiter.com
  • thepennyhoarder.com
  • monster.com
  • joblist.com
  • readysethire.com
  • glassdoor.com
  • resume-now.com

Copyright © Adthena. All rights reserved.

Indeed.com led June with fluctuating impressions, peaking at 27.17%. Jobs2careers.com and Flexjobs.com followed, showing varied trends. The month concluded with Indeed.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Recruitment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Recruitment - Last month
  1. 1
    Make $25/Hr Or More From home - Fully Remote Companies Hiring https://www.flexjobs.com

    Find & Apply To Expert-Verified Remote Jobs Hiring Immediately Near You & Across The Globe

  2. 2
    Part-Time Employment https://www.goarmy.com › army_reserve

    U.S. Army Reserve Jobs — Discover the career for you and opportunities You never knew existed.

  3. 3
    Companies Urgently Hiring https://www.monster.com › local › jobs

    No Experience Jobs Near Me — Search for hourly and local jobs hiring in your area with Monster.

  4. 4
    Explore Job Opportunities - Find Your Career https://www.navy.com

    Discover New Opportunities And Explore The Benefits Of Joining The Navy. Find Out More.

  5. 5
    Side Jobs you Can do at Home - Make $500 or More This Week https://partners.thepennyhoarder.com › remote-jobs

    50 Stay-at-home Jobs You've Never Heard of That Could Make You up to $500 This Week

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, FlexJobs entices with promises of lucrative remote work, while GoArmy and Navy highlight unique career paths. Monster focuses on immediate local hiring, and The Penny Hoarder offers intriguing side jobs. Each ad taps into distinct aspirations, from financial gain to career exploration.

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