Log in Book a Demo

US Services Recruitment - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Recruitment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Services Recruitment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
ziprecruiter.com 15.12
indeed.com 9.41
flexjobs.com 6.62
jobs2careers.com 6.44
insightglobal.com 4.6
resume-now.com 3.87
myperfectresume.com 3.06
monster.com 2.49
lowes.com 2.47
resumegenius.com 2.1
others 43.82

Copyright © Adthena. All rights reserved.

In the recruitment PPC landscape, ZipRecruiter leads with 15.12% click share, followed by Indeed at 9.41%. ‘Others’ dominate with 43.82%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Services Recruitment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date myperfectresume.com resume-now.com resumegenius.com resume.co flexjobs.com ziprecruiter.com indeed.com insightglobal.com jobs2careers.com resume.io
2025/04/01 6.77% 7.84% 4.14% 4.53% 5.87% 8.21% 6% 2.16% 6.46% 3.63%
2025/04/02 8% 7.94% 3.97% 4.04% 7.11% 7.38% 4.75% 1.83% 5.42% 5.72%
2025/04/03 6.52% 6.89% 4.98% 4.22% 5.05% 8.05% 5.6% 2.55% 4.76% 2.07%
2025/04/04 7.67% 6.61% 4.39% 5.41% 5.77% 6.84% 3.8% 3.67% 4.15% 5.57%
2025/04/05 6.67% 5.63% 3.41% 5.35% 5.74% 8.4% 5.99% 4.99% 4.86% 5.83%
2025/04/06 8.42% 7.97% 4.35% 5.3% 5.8% 4.79% 5.86% 2.65% 3.92% 4.53%
2025/04/07 9.83% 8.39% 4.58% 3.78% 5.64% 5.44% 3.76% 3.08% 4.14% 4.89%
2025/04/08 9.39% 8.03% 4.27% 5.48% 5.69% 7.29% 4% 2.43% 3.57% 4.6%
2025/04/09 10.34% 7.44% 4.75% 6.36% 4.57% 5.88% 3.64% 2.05% 3.28% 2.46%
2025/04/10 9.02% 7.58% 5.81% 4.91% 6.35% 6.44% 4.14% 3.72% 2.43% 5.08%
2025/04/11 11.03% 9.03% 5.54% 5.17% 3.95% 13.13% 3.65% 3.43% 1.62% 5.93%
2025/04/12 9.27% 8.07% 3.86% 4.78% 5.34% 8.16% 4.65% 4.03% 2.51% 5.95%
2025/04/13 8.41% 6.36% 5.37% 4.76% 3.82% 9.24% 6.44% 5.17% 3.24% 5.49%
2025/04/14 8.08% 7.48% 4.38% 4.86% 4.69% 12.7% 4.42% 2.62% 3.89% 4.59%
2025/04/15 10.58% 8.72% 5.38% 6.31% 5.12% 10.2% 4.44% 2.58% 3.71% 1.79%
2025/04/16 9.98% 8.31% 4.44% 5% 4.39% 5.74% 3.84% 4.76% 4.02% 2.09%
2025/04/17 11.85% 9.52% 4.59% 3.07% 3.79% 9.13% 2.79% 2.89% 2.94% 4.68%
2025/04/18 9.24% 8.3% 5.33% 6.36% 2.68% 4.04% 4.44% 3.76% 3.93% 2.24%
2025/04/19 8.53% 7.05% 4.58% 5.83% 3.22% 5.83% 4.55% 3.02% 6.39% 0.91%
2025/04/20 7.26% 9.01% 4.88% 5.74% 3.59% 4.81% 7.26% 3.59% 4.83% 2.2%
2025/04/21 7.86% 7.8% 5.64% 6.2% 2.19% 17.46% 5.27% 3.95% 4.82% 1.19%
2025/04/22 10.02% 7.95% 8.32% 7.96% 3.83% 7.35% 4.02% 2.54% 3.6% 1.14%
2025/04/23 9.22% 8.17% 6.63% 7.51% 3.88% 15.53% 4.71% 2.08% 3.26% 0.84%
2025/04/24 10.28% 7.47% 5.66% 7.91% 5.25% 6.33% 4.74% 3.34% 4.31% 1.16%
2025/04/25 11.05% 9.44% 6.25% 8.55% 5.41% 5.67% 4.93% 2.79% 3.39% 1.09%
2025/04/26 9.18% 7.09% 5.74% 7.16% 5.93% 4.78% 6.23% 4.19% 3.28% 3.5%
2025/04/27 9.89% 8.39% 6.77% 6.77% 3.97% 4.37% 7.56% 1.99% 4.11% 0.53%
2025/04/28 10.55% 8.1% 6.63% 6.42% 4.92% 7.23% 4.93% 2.58% 3.05% 0.64%
2025/04/29 10.33% 8.76% 6.95% 7.08% 5.29% 9.18% 3.81% 3.99% 2.55% 0.46%
2025/04/30 11.1% 10.25% 8.6% 7.37% 5.65% 4.94% 3.91% 3.83% 2.81% 0.46%

Copyright © Adthena. All rights reserved.

In April 2025, myperfectresume.com led with a steady rise, peaking at 11.85%. Ziprecruiter.com saw fluctuations, hitting 17.46% mid-month. Resume-now.com and resumegenius.com maintained moderate growth. Flexjobs.com and indeed.com experienced declines, while insightglobal.com and jobs2careers.com showed minimal changes. Resume.io ended with a significant drop.

Market Exposure

Competitor Count for US Services Recruitment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/04/01 719
2025/04/02 659
2025/04/03 698
2025/04/04 719
2025/04/05 676
2025/04/06 695
2025/04/07 699
2025/04/08 665
2025/04/09 635
2025/04/10 705
2025/04/11 585
2025/04/12 603
2025/04/13 653
2025/04/14 711
2025/04/15 672
2025/04/16 690
2025/04/17 613
2025/04/18 734
2025/04/19 758
2025/04/20 701
2025/04/21 734
2025/04/22 736
2025/04/23 694
2025/04/24 682
2025/04/25 653
2025/04/26 646
2025/04/27 681
2025/04/28 724
2025/04/29 720
2025/04/30 623

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 758 on April 19. The month concluded with a decrease to 623.

Campaign Efficiency

Market Loss & Market Gains for US Services Recruitment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
indeed.com 2.17%
resumegenius.com 0.78%
remotejobs.io 0.71%
resume.co 0.69%
resume-now.com 0.68%
monster.com -0.82%
resume.io -0.98%
ziprecruiter.com -1.2%
flexjobs.com -1.4%
linkedin.com -2.59%

Copyright © Adthena. All rights reserved.

LinkedIn’s click share dropped by 2.59%, while Indeed surged by 2.17%. Resumegenius.com gained 0.78%, and remotejobs.io increased by 0.71%.

Campaign Efficiency

US Services Recruitment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date flexjobs.com jobs2careers.com resume-now.com myperfectresume.com ziprecruiter.com indeed.com resumegenius.com insightglobal.com resume.co roberthalf.com
2025/04/01 8.65% 12.38% 3.91% 3.38% 9.83% 6.43% 1.5% 1.93% 2.38% 1.21%
2025/04/02 11.06% 10.82% 4.17% 3.96% 8.32% 4.75% 1.57% 2.01% 1.86% 3.31%
2025/04/03 7.31% 8.45% 3.54% 3.37% 9.53% 6.05% 1.97% 2.14% 2.01% 3.35%
2025/04/04 8.72% 8.23% 3.69% 3.95% 7.66% 3.71% 1.87% 3.74% 2.63% 3.42%
2025/04/05 8.68% 9.64% 3.08% 3.54% 7.52% 6.26% 1.5% 5.98% 2.57% 1.32%
2025/04/06 9.02% 8.12% 4.31% 4.35% 5.56% 6.05% 2.03% 2.79% 2.61% 0.83%
2025/04/07 9.15% 7.59% 3.93% 4.02% 5.98% 2.99% 1.79% 2.97% 1.75% 4.74%
2025/04/08 9.63% 7.72% 4.57% 5.09% 9.62% 3.76% 2.07% 2.19% 2.8% 3.13%
2025/04/09 7.68% 7.37% 4.28% 5.39% 7.47% 4.12% 2.26% 2.22% 3.18% 3.94%
2025/04/10 10.87% 5.31% 4.46% 4.73% 8.22% 3.8% 2.77% 3.95% 2.66% 3.67%
2025/04/11 7.24% 4.67% 5.64% 6.15% 10.92% 4.4% 3.1% 3.62% 2.77% 1.08%
2025/04/12 9.32% 5.67% 4.7% 4.56% 6.26% 4.8% 1.96% 5.14% 2.49% 0.73%
2025/04/13 6.17% 6.8% 3.57% 4.26% 10.14% 7.17% 2.38% 5.5% 2.15% 0.14%
2025/04/14 7.8% 8.53% 4.39% 4.35% 10.28% 4.47% 2.15% 3.2% 2.44% 2.74%
2025/04/15 8.3% 7.55% 4.85% 5.19% 10.35% 5.29% 2.43% 3.19% 2.97% 4.31%
2025/04/16 7.36% 8.43% 4.42% 4.59% 7.34% 3.8% 1.86% 4.64% 2.09% 4.14%
2025/04/17 6.53% 6.43% 5.58% 5.87% 6.72% 2.66% 2.11% 3.14% 1.42% 4.65%
2025/04/18 3.89% 7.87% 4.56% 4.63% 4.1% 4.5% 2.34% 3.84% 2.71% 4.08%
2025/04/19 4.67% 11.6% 3.54% 3.95% 7.09% 4.69% 2.04% 2.74% 2.58% 1.39%
2025/04/20 5.15% 9.46% 4.7% 3.85% 4.77% 7.72% 2.13% 2.86% 2.68% 0.41%
2025/04/21 3.22% 10.03% 4.25% 4.4% 17.64% 5.93% 2.57% 3.98% 3.11% 2.01%
2025/04/22 6.55% 7.71% 4.78% 5.5% 9.26% 4.68% 4.05% 2.64% 3.98% 5.39%
2025/04/23 6.1% 7.26% 5.14% 5.06% 12.78% 5.82% 3.31% 2.51% 3.92% 1.65%
2025/04/24 7.86% 8.28% 4.2% 5.35% 7.73% 4.88% 2.85% 3.72% 3.7% 1.26%
2025/04/25 9.17% 7.06% 5.49% 5.67% 6.54% 5.32% 3.09% 3.08% 3.96% 2.58%
2025/04/26 9.56% 6.79% 4.18% 4.84% 5.8% 7.04% 2.65% 4.25% 3.98% 1.85%
2025/04/27 6.15% 8.59% 4.63% 4.85% 5.37% 8.04% 3.29% 1.78% 3.23% 0.52%
2025/04/28 7.95% 6.47% 4.49% 5.03% 8.8% 5.61% 3.14% 2.94% 3.22% 2.8%
2025/04/29 8.36% 5.64% 5.18% 5.57% 8.89% 4.21% 3.36% 4.46% 3.62% 3.43%
2025/04/30 9.34% 6.27% 6.18% 6% 5.55% 4.46% 4.29% 4.06% 3.63% 3.5%

Copyright © Adthena. All rights reserved.

In April 2025, FlexJobs saw fluctuating impressions, peaking early and stabilizing mid-month. Jobs2Careers experienced a mid-month dip, recovering towards the end. ZipRecruiter had a significant spike on April 21. Overall, the month ended with varied trends across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Recruitment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    Fully Remote Companies Hiring https://www.flexjobs.com

    2025's Best Remote Jobs Site — FlexJobs Has 100% Verified Jobs, Resume Help, Career Tools. Sign Up Now With 14-Day Trial.

  2. 2
    Free Resume Templates https://www.myperfectresume.com

    Free Automatic Resume Template — Automatic Resumes in Just a Few Clicks. No Writing Experience Required! Don't Work...

  3. 3
    (Free) Resume Templates https://www.resume-now.com

    Create a Resume in Minutes — Shut Out of a Job? Our Users Get Hired 2x Faster! Get a Job-Winning Resume Template Now.

  4. 4
    Robert Half Hiring Solutions https://www.roberthalf.com › hire › staffing-agency

    Skilled Pros for Remote Jobs — On-site, remote, or hybrid roles, Robert Half has the talent or jobs you’re looking for. Robert...

  5. 5
    Free Job Posting For Employers | Rated #1 Hiring Site https://www.ziprecruiter.com

    4 out of 5 Employers Get a Quality Candidate On The First Day. Try ZipRecruiter For Free. Post Jobs. Search Resumes.

Copyright © Adthena. All rights reserved.

In the competitive landscape of recruitment, FlexJobs stands out by emphasizing verified remote opportunities, while MyPerfectResume and Resume-Now focus on simplifying resume creation. Robert Half highlights versatile hiring solutions, and ZipRecruiter boasts rapid candidate matching. Each ad uniquely addresses job seekers’ and employers’ needs, showcasing diverse recruitment strategies.

Frequently Asked Questions

Customer Success Stories

Budget cuts case study

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

In today's volatile economic landscape, businesses face unprecedented challenges in justifying their marketing expenditures. While maximizing PPC performance and ensuring that every dollar spent delivers results, adopting a data-driven approach is imperative. Paid search advertising, a cornerstone of digital marketing strategies, is no longer immune to these budget cuts. As companies grapple with rising redundancies and shifting consumer behaviors, advertising teams are pressured to do more with less.Read case study

Ask Arlo: AI generated search insights in seconds

In today's fast-paced digital marketing landscape, extracting valuable insights from vast amounts of data can be a daunting task. This is where Ask Arlo, Adthena's GenAI-powered chatbot, comes into play. Ask Arlo revolutionizes the way marketers of all levels interact with their data, providing instant, AI generated search insights and reports directly within the Adthena platform.Read case study
Georgia Law Firm Case study

Georgia Law Firm Case Study: Reduced Brand Infringements by 39% and CPCs by 25% with Adthena

A prominent law firm in Georgia (US), had a massive amount of trademark infringements in the 9 markets they serve. Using Adthena, they were able to significantly cut their brand infringements and CPC’s in the first five months using Adthena. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.