AUS Services Recruitment - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Recruitment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Recruitment – AUS

Google AI Overview visibility for Services Recruitment AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 14.0725207367
85.9274792633
14%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 0%
Navigational 1%
Seasonal 0%
Local 6%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 AUS Services Recruitment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
au.jora.com 36.63
indeed.com 27.11
jooble.org 2.83
adfcareers.gov.au 2.58
seek.com 2.46
colescareers.com.au 2.13
jobeka.com 2.04
regionaljobswa.com.au 1.97
randstad.com.au 1.89
jobsora.com 1.48
others 18.88
  • au.jora.com - 36.63%
  • indeed.com - 27.11%
  • jooble.org - 2.83%
  • adfcareers.gov.au - 2.58%
  • seek.com - 2.46%
  • colescareers.com.au - 2.13%
  • jobeka.com - 2.04%
  • regionaljobswa.com.au - 1.97%
  • randstad.com.au - 1.89%
  • jobsora.com - 1.48%
  • others - 18.88%

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In the recruitment PPC landscape, au.jora.com leads with 36.63% click share, followed by indeed.com at 27.11%. ‘Others’ collectively hold 18.88%.

Market Exposure

Share of Spend for the top 10 AUS Services Recruitment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date indeed.com au.jora.com resume-now.com myperfectresume.com resume.io seek.com adfcareers.gov.au employmenthero.com jobseeker.com jooble.org
2026/07/01 27.62% 9.52% 9.29% 9.89% 5.13% 3.62% 2.58% 2.19% 2.54% 0.72%
2026/07/02 25.15% 11.38% 7.41% 5.79% 5% 3.58% 2.5% 2.96% 1.44% 0.71%
2026/07/03 26.62% 16.13% 5.79% 4.67% 5.43% 3.69% 2.62% 2.64% 0.78% 0.86%
2026/07/04 24.14% 14.38% 5.68% 6.52% 5.45% 3.52% 5.57% 2.67% 1.16% 0.96%
2026/07/05 23.38% 15.69% 5.76% 4.88% 7.33% 3.64% 4.23% 4.38% 0.67% 0.97%
2026/07/06 26.63% 14.66% 6.53% 6.3% 7.26% 3.19% 2.01% 2.78% 0.88% 1.14%
2026/07/07 27.63% 18.28% 5.43% 5.06% 4.66% 3.47% 2.64% 2.23% 0.62% 1.2%
2026/07/08 25.73% 16.24% 4.43% 3.03% 6.26% 2.68% 2.1% 3.08% 1.25% 1.55%
2026/07/09 26.59% 15.22% 5.41% 5.16% 10.96% 3.88% 2.02% 3.06% 1.01% 1.75%
2026/07/10 27.69% 15.99% 4.46% 4.33% 7.17% 3.38% 1.94% 3.16% 1.27% 2%
2026/07/11 24.9% 15.53% 6.11% 5.52% 6.27% 2.84% 2.47% 3.45% 0.87% 2.9%
2026/07/12 25.58% 16.43% 5.64% 6.5% 6.28% 3.64% 2.08% 2.73% 1.5% 2.19%
2026/07/13 26.79% 15.29% 6.4% 7.98% 4.95% 3.13% 1.73% 2.4% 1.14% 2.29%
2026/07/14 23.26% 17.16% 8.1% 7.74% 3.49% 3.13% 1.86% 2.86% 1.69% 2.55%
2026/07/15 20.31% 18.03% 6.65% 8.27% 4.18% 3.63% 2.75% 2.76% 1.66% 1.7%
2026/07/16 19.16% 13.23% 6.09% 6.8% 5.6% 3.36% 4.8% 2.51% 2.3% 1.85%
2026/07/17 18.82% 16.37% 5.22% 6.23% 9.24% 3.69% 3.04% 2.24% 2.03% 1.12%
2026/07/18 21.54% 16.33% 8.71% 8.11% 7.04% 3.75% 2.71% 2.35% 2.11% 0.87%
2026/07/19 17.99% 15.23% 5.48% 6.5% 8.66% 3.72% 4.47% 3.33% 2.72% 1.73%
2026/07/20 21.72% 15.16% 7.1% 8.36% 5.06% 3.84% 2.03% 3.61% 2.78% 1.38%
2026/07/21 22.9% 16.87% 7.94% 7.6% 3.42% 3.08% 1.82% 2.81% 1.66% 2.68%
2026/07/22 26.7% 16.09% 4.35% 8.43% 5.29% 3.27% 2.43% 2.47% 1.67% 2.07%
2026/07/23 23.3% 16.23% 5.55% 8.34% 6.99% 3.08% 2.57% 2.23% 1.32% 1.8%
2026/07/24 20.44% 16.04% 5.6% 8.4% 10.9% 2.77% 2.61% 2.31% 1.87% 1.73%
2026/07/25 24.72% 14.28% 7.07% 9.21% 5.84% 3.48% 3.25% 2.53% 1.11% 2.12%
2026/07/26 24.44% 14.98% 6.66% 5.31% 5.98% 3.27% 2.12% 2.46% 1.39% 2.1%
2026/07/27 23.36% 15.49% 7.2% 7.94% 5.27% 3.31% 2.71% 2.67% 2.16% 1.84%
2026/07/28 23.93% 15.99% 6.79% 7.9% 3.54% 3.4% 2.89% 2.46% 2.29% 1.64%
2026/07/29 20.62% 14.43% 8.33% 11.52% 5.23% 5.81% 4.01% 2.12% 2.07% 0.47%
2026/07/30 23.54% 16.68% 5.62% 8.09% 4.68% 4.17% 3.07% 2.39% 2.18% 1.73%
2026/07/31 23.32% 15.44% 8.91% 8.4% 4.84% 3.27% 2.95% 2.63% 1.65% 1.56%
  • indeed.com
  • au.jora.com
  • resume-now.com
  • myperfectresume.com
  • resume.io
  • seek.com
  • adfcareers.gov.au
  • employmenthero.com
  • jobseeker.com
  • jooble.org

Copyright © Adthena. All rights reserved.

Indeed.com led July with fluctuating spend, peaking early and stabilizing mid-month. Au.jora.com showed consistent growth, while resume-now.com and myperfectresume.com had varied trends. Jooble.org ended with a slight decline.

Market Exposure

Competitor Count for AUS Services Recruitment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 403
2026/07/02 433
2026/07/03 449
2026/07/04 446
2026/07/05 451
2026/07/06 475
2026/07/07 460
2026/07/08 455
2026/07/09 447
2026/07/10 447
2026/07/11 441
2026/07/12 443
2026/07/13 455
2026/07/14 444
2026/07/15 455
2026/07/16 461
2026/07/17 444
2026/07/18 441
2026/07/19 436
2026/07/20 413
2026/07/21 444
2026/07/22 455
2026/07/23 473
2026/07/24 482
2026/07/25 478
2026/07/26 485
2026/07/27 462
2026/07/28 462
2026/07/29 353
2026/07/30 468
2026/07/31 465

Copyright © Adthena. All rights reserved.

July began with 403 advertisers, peaking at 485 on the 26th. A dip to 353 on the 29th was followed by a recovery, ending the month at 465.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Recruitment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
amazon.jobs 0.92%
au.jora.com 0.81%
randstad.com.au 0.65%
myperfectresume.com 0.35%
resume-now.com 0.15%
jobsora.com -0.24%
regionaljobswa.com.au -0.32%
employmentplus.com.au -0.32%
jobeka.com -0.48%
colescareers.com.au -0.76%

Copyright © Adthena. All rights reserved.

Amazon.jobs leads with a 0.92 increase, while colescareers.com.au drops by 0.76.

Campaign Efficiency

AUS Services Recruitment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date au.jora.com indeed.com adfcareers.gov.au jooble.org seek.com resume-now.com jobeka.com myperfectresume.com jobsora.com regionaljobswa.com.au
2026/07/01 23.07% 37.43% 2.52% 2.09% 3.13% 2.5% 1.66% 2.39% 1.72% 2.13%
2026/07/02 24.96% 32.76% 2.98% 1.72% 2.98% 1.88% 1.78% 1.41% 2.05% 1.88%
2026/07/03 31.69% 29.57% 3.36% 1.78% 3.21% 1.35% 1.49% 1.06% 2.13% 2%
2026/07/04 28.71% 27.38% 6.39% 2.03% 2.94% 1.35% 1.98% 1.45% 2.25% 2.08%
2026/07/05 26.96% 27.45% 6.06% 2.29% 2.91% 1.41% 2.67% 1.13% 2.27% 2.28%
2026/07/06 28.83% 29.87% 2.95% 2.52% 2.49% 1.59% 3.29% 1.57% 2.36% 2.35%
2026/07/07 29.58% 29.69% 3.54% 2.61% 2.74% 1.24% 3.12% 1.11% 1.68% 3.11%
2026/07/08 31.7% 26.62% 2.96% 3.31% 2.26% 1.1% 2.02% 0.85% 2.1% 2.78%
2026/07/09 30.83% 27.92% 2.73% 4.05% 2.96% 1.19% 2.04% 1.11% 1.81% 3.04%
2026/07/10 30.93% 27.38% 2.08% 4.1% 2.58% 0.96% 2.7% 0.97% 1.63% 3.1%
2026/07/11 30.1% 26.23% 2.82% 5.61% 2.6% 1.41% 2.84% 1.18% 1.84% 2.15%
2026/07/12 31.38% 26.05% 2.49% 4.92% 2.71% 1.27% 2.99% 1.44% 2.05% 2.26%
2026/07/13 29.66% 28.07% 2.44% 4.78% 2.38% 1.64% 3.25% 1.89% 1.97% 2.13%
2026/07/14 31.62% 24.32% 2.49% 5.62% 2.4% 1.98% 3.1% 1.63% 2.21% 1.49%
2026/07/15 32.09% 21.72% 2.92% 4.27% 3.09% 1.65% 2.67% 1.96% 1.59% 2.87%
2026/07/16 28.28% 21.36% 4.59% 4.46% 3.01% 1.53% 3.16% 1.65% 1.8% 2.4%
2026/07/17 36.96% 19.16% 4.16% 2.54% 3.53% 1.49% 1.72% 1.54% 1.46% 1.73%
2026/07/18 38.6% 21.38% 3.66% 1.79% 2.86% 2.1% 0.95% 1.88% 0.99% 1.61%
2026/07/19 34.27% 19.02% 3.84% 3.63% 3.04% 1.44% 1.8% 1.56% 1.22% 3.11%
2026/07/20 35.16% 24.2% 2.45% 3.32% 2.49% 2.11% 1.91% 2.35% 1.62% 1.09%
2026/07/21 31.62% 24.32% 2.49% 5.62% 2.4% 1.98% 3.1% 1.63% 2.21% 1.49%
2026/07/22 32.53% 26.32% 2.77% 3.97% 2.64% 1.08% 2.31% 1.89% 1.8% 2.09%
2026/07/23 30.74% 25.87% 3.22% 3.86% 3.22% 1.43% 2.3% 1.84% 1.8% 2.44%
2026/07/24 31.2% 24.4% 3.37% 3.71% 2.47% 1.69% 2.42% 2.12% 1.58% 2.69%
2026/07/25 31.29% 25.67% 3.73% 4.12% 3.02% 1.72% 2.3% 2.03% 1.85% 2.23%
2026/07/26 31.11% 26.66% 3.07% 4.26% 2.34% 1.69% 2.27% 1.21% 1.52% 2.44%
2026/07/27 31.46% 28.78% 3.53% 3.66% 2.65% 1.76% 1.93% 1.78% 2.06% 1.69%
2026/07/28 31.11% 28.31% 3.9% 3.49% 2.85% 1.71% 2.01% 1.74% 1.45% 1.52%
2026/07/29 30.16% 29.45% 4.6% 1.2% 4.57% 2.22% 1.24% 2.58% 0.97% 3.23%
2026/07/30 33.32% 26.52% 4.25% 3.61% 3.13% 1.35% 1.95% 1.78% 2.04% 1.62%
2026/07/31 32.96% 27.19% 3.54% 3.44% 2.76% 2.36% 2.28% 2.01% 1.94% 1.26%
  • au.jora.com
  • indeed.com
  • adfcareers.gov.au
  • jooble.org
  • seek.com
  • resume-now.com
  • jobeka.com
  • myperfectresume.com
  • jobsora.com
  • regionaljobswa.com.au

Copyright © Adthena. All rights reserved.

In July 2026, au.jora.com saw a steady rise, peaking mid-month. Indeed.com experienced a decline, while adfcareers.gov.au and jooble.org showed fluctuations. The month ended with au.jora.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Recruitment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Services Recruitment - Last month
  1. 1
    Australian Defence Force | Now Hiring - View Jobs https://www.adfcareers.gov.au

    Apply Now For A Fully Paid Role Where You Train On The Job And Make Friends For Life. Discover A Job That Offers Rewarding Work, A Competitive Salary And More.

  2. 2
    More jobs, less noise - Fresh jobs added daily https://au.jora.com › jobs › nsw

    Job search is tough. Jora makes it easier with the most jobs in one place! If job search feels broken, try Jora for more relevant options.

  3. 3
    Job Vacancies https://www.employmentplus.com.au › job › seekers

    Full Time Jobs — Personal Job Search Support Including Free Training, Access To Unadvertised Jobs And More.

  4. 4
    Job Search | Indeed https://au.indeed.com/

    With Indeed, you can search millions of jobs online to find the next step in your career. With tools for job search, resumes, company reviews and more, were with you every step of the way. Reach 200M Job Seekers. Post a Job in Minutes.

  5. 5
    Relocate To Regional NSW - Work Regional, With Benefits https://www.nsw.gov.au

    Regional NSW Is Calling Out For Essential Workers. Now's The Time To Make The Move. There's Never Been A Better Time In Regional NSW For Key...

Copyright © Adthena. All rights reserved.

In the competitive landscape of job recruitment, the Australian Defence Force stands out with its promise of a rewarding career and lifelong friendships. Jora simplifies job searches, offering a vast array of opportunities. Employment Plus provides personalized support and exclusive job access. Indeed empowers job seekers with comprehensive tools and a vast network. Meanwhile, NSW invites essential workers to embrace regional opportunities, highlighting the benefits of relocation.

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