AUS Services Recruitment - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Recruitment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Recruitment – AUS

Google AI Overview visibility for Services Recruitment AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 13.8231889492
86.1768110508
13%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 0%
Navigational 1%
Seasonal 0%
Local 6%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 AUS Services Recruitment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
au.jora.com 41.8
indeed.com 27.99
adfcareers.gov.au 4.34
seek.com 2.18
amazon.jobs 1.33
colescareers.com.au 1.29
seekbusiness.com.au 1.19
jooble.org 1.18
hays.com.au 1.16
myperfectresume.com 1.12
others 16.42
  • au.jora.com - 41.8%
  • indeed.com - 27.99%
  • adfcareers.gov.au - 4.34%
  • seek.com - 2.18%
  • amazon.jobs - 1.33%
  • colescareers.com.au - 1.29%
  • seekbusiness.com.au - 1.19%
  • jooble.org - 1.18%
  • hays.com.au - 1.16%
  • myperfectresume.com - 1.12%
  • others - 16.42%

Copyright © Adthena. All rights reserved.

In the recruitment PPC landscape, au.jora.com dominates with 41.8% click share, followed by indeed.com at 27.99%. Others collectively hold 16.42%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Services Recruitment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date indeed.com au.jora.com myperfectresume.com resume-now.com resume.io adfcareers.gov.au seek.com jobseeker.com employmenthero.com hays.com.au
2026/06/01 19.94% 24.22% 7.5% 6.56% 2.34% 3.54% 0.91% 2.02% 2.15% 1.34%
2026/06/02 19.6% 19.8% 7.38% 7.33% 4.06% 4.41% 2.14% 2.03% 1.76% 2.09%
2026/06/03 21.06% 17.5% 6.36% 5.26% 5.42% 5.46% 3.19% 1.73% 2.52% 3.07%
2026/06/04 19.49% 19.04% 6.94% 7.37% 2.69% 4.86% 3.43% 2.35% 1.36% 4.04%
2026/06/05 20.21% 20.18% 5.77% 6.79% 1.46% 6.33% 2.97% 1.99% 1.36% 4.53%
2026/06/06 20.6% 19.59% 8.22% 7.56% 2.73% 8.01% 2.71% 1.59% 1.17% 3.05%
2026/06/07 17.84% 18.98% 7.65% 8.11% 2.03% 9.36% 2.77% 2.07% 1.91% 2.15%
2026/06/08 18.63% 18.17% 7.93% 7.32% 3.03% 7.51% 2.77% 1.99% 2.57% 2.17%
2026/06/09 19.55% 16.09% 8.26% 7.78% 3.73% 7.57% 2.92% 1.71% 2.18% 1.83%
2026/06/10 20.92% 17.77% 7.97% 8.94% 3.17% 6.86% 2.75% 2.56% 1.44% 2.13%
2026/06/11 20.47% 16.71% 7.25% 7.55% 2.16% 7.64% 2.75% 2.12% 2.32% 3.12%
2026/06/12 19.37% 15.9% 6.88% 7.96% 4.59% 7.09% 3.28% 1.78% 1.56% 3.38%
2026/06/13 19.37% 15.71% 5.88% 5.88% 3.9% 13.38% 3.55% 1.17% 1.68% 2.44%
2026/06/14 17.94% 15.12% 6.71% 7.82% 4.99% 10.12% 3.19% 0.87% 2.25% 2.25%
2026/06/15 19.31% 21.95% 5.68% 6.24% 4.94% 9.52% 2.72% 1.39% 2.91% 1.84%
2026/06/16 23.6% 18.69% 4.58% 6.36% 5.17% 8.35% 3.02% 0.73% 1.93% 1.73%
2026/06/17 24.23% 20.01% 5% 5.76% 4.25% 6.5% 2.84% 0.84% 3.08% 1.35%
2026/06/18 21.32% 17.85% 6.66% 6.51% 4.27% 8.88% 3.1% 0.58% 2.86% 1.87%
2026/06/19 17.15% 18.73% 5.9% 7.2% 4.54% 12.9% 3.5% 1.41% 2.27% 2.33%
2026/06/20 20.04% 18.69% 7.02% 6.81% 4.32% 7.17% 3.86% 1.32% 1.93% 2.74%
2026/06/21 18.62% 15.99% 6.88% 7.67% 3.12% 6.96% 4.1% 1.83% 1.87% 1.94%
2026/06/22 24.59% 18.16% 6.05% 7.48% 5.1% 2.78% 3.46% 1.97% 2.39% 2%
2026/06/23 23.53% 18.84% 7.47% 7.97% 4.69% 4.23% 3.96% 0.95% 2.46% 1.6%
2026/06/24 20.7% 23.97% 7.43% 6.59% 3.59% 6.47% 3.46% 1.36% 2.28% 1.45%
2026/06/25 21.83% 17.41% 5.94% 8.14% 4.48% 4.71% 3.82% 1.45% 3.02% 2.65%
2026/06/26 21.03% 14.19% 5.83% 7.44% 2.04% 3.62% 3.59% 1.85% 2.58% 1.51%
2026/06/27 25.4% 16.59% 7.81% 7.27% 3.68% 7.88% 4.08% 1.14% 2.77% 1.07%
2026/06/28 24.9% 15.25% 8.04% 8.59% 5.23% 4.22% 4.03% 1.66% 2.93% 1.02%
2026/06/29 27.57% 14.15% 8.02% 7.72% 4.43% 2.01% 3.71% 0.61% 3.64% 1.12%
2026/06/30 30.46% 9.03% 8.34% 7.74% 4.99% 3.17% 3.08% 2.6% 2.25% 1.62%
  • indeed.com
  • au.jora.com
  • myperfectresume.com
  • resume-now.com
  • resume.io
  • adfcareers.gov.au
  • seek.com
  • jobseeker.com
  • employmenthero.com
  • hays.com.au

Copyright © Adthena. All rights reserved.

Indeed.com saw a steady rise, peaking at 30.46%. Au.jora.com declined sharply, ending at 9.03%. Myperfectresume.com and resume-now.com showed moderate fluctuations. Resume.io and adfcareers.gov.au experienced varied trends.

Market Exposure

Competitor Count for AUS Services Recruitment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 518
2026/06/02 504
2026/06/03 512
2026/06/04 480
2026/06/05 482
2026/06/06 464
2026/06/07 467
2026/06/08 467
2026/06/09 473
2026/06/10 450
2026/06/11 448
2026/06/12 446
2026/06/13 424
2026/06/14 427
2026/06/15 447
2026/06/16 431
2026/06/17 433
2026/06/18 432
2026/06/19 451
2026/06/20 428
2026/06/21 439
2026/06/22 439
2026/06/23 445
2026/06/24 434
2026/06/25 437
2026/06/26 430
2026/06/27 417
2026/06/28 412
2026/06/29 417
2026/06/30 410

Copyright © Adthena. All rights reserved.

June began with 518 advertisers, peaking early before a steady decline. Mid-month saw fluctuations, stabilizing around 430. By month’s end, advertisers dwindled to 410, marking a notable decrease.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Recruitment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
indeed.com 2.22%
colescareers.com.au 1.42%
nsw.gov.au 0.37%
seek.com 0.27%
flexjobs.com 0.25%
jobsora.com -0.39%
hays.com.au -0.51%
jooble.org -0.59%
adfcareers.gov.au -0.98%
au.jora.com -1.68%

Copyright © Adthena. All rights reserved.

Indeed.com surged with a 2.22% click share increase, while au.jora.com faced a 1.68% decline.

Campaign Efficiency

AUS Services Recruitment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date indeed.com au.jora.com adfcareers.gov.au seek.com resume-now.com myperfectresume.com amazon.jobs regionaljobswa.com.au jobsora.com jooble.org
2026/06/01 21.44% 44.37% 3.78% 1.09% 1.71% 1.96% 0.68% 1.24% 2.11% 2.83%
2026/06/02 23.42% 39.32% 4.26% 1.63% 2% 1.98% 1.19% 1.11% 2.04% 2.23%
2026/06/03 27% 34.27% 6.6% 2.49% 1.36% 1.64% 0.75% 1.98% 1.62% 2.55%
2026/06/04 25.09% 37.8% 5.33% 2.65% 1.88% 1.7% 1.91% 1.1% 1.83% 2.15%
2026/06/05 25.11% 37.44% 6.17% 2.34% 1.67% 1.4% 1.56% 1.2% 1.81% 2.37%
2026/06/06 24.85% 37.41% 7.94% 2.19% 1.98% 1.94% 1.6% 1.21% 1.67% 1.75%
2026/06/07 22.37% 37.83% 8.86% 2.05% 2.06% 1.73% 2.1% 1.58% 1.44% 1.65%
2026/06/08 22.61% 38.24% 7.59% 2.25% 2.09% 2.09% 1.67% 1.33% 1.47% 1.35%
2026/06/09 24.81% 35.91% 7.55% 2.16% 2.17% 2.18% 1.04% 1.35% 1.49% 1.67%
2026/06/10 26.16% 38.25% 4.82% 2.23% 2.36% 2.05% 1.43% 1.08% 1.84% 2.1%
2026/06/11 24.98% 35.91% 7.34% 2.3% 1.98% 1.78% 1.38% 0.97% 1.76% 1.55%
2026/06/12 24.96% 35.35% 7.14% 2.51% 2.17% 1.75% 1.18% 1.15% 1.82% 1.84%
2026/06/13 22.83% 35.15% 10.43% 2.81% 1.74% 1.54% 2.6% 0.95% 1.46% 1.38%
2026/06/14 22.72% 34.01% 9.65% 2.74% 2.12% 1.67% 2.11% 1.1% 1.43% 1.71%
2026/06/15 25.12% 38.88% 6.57% 2.26% 1.73% 1.5% 1.87% 1.19% 1.34% 1.78%
2026/06/16 28.46% 37.39% 6.53% 2.24% 1.6% 1.07% 1.54% 0.91% 1.41% 1.46%
2026/06/17 29.01% 39.68% 5.02% 1.86% 1.43% 1.16% 1.48% 1.08% 0.94% 1.1%
2026/06/18 26.36% 37.6% 6.8% 2.6% 1.73% 1.68% 1.25% 0.81% 1.18% 1.32%
2026/06/19 23.06% 36.72% 9.7% 2.91% 2.23% 1.69% 1.05% 1.11% 0.57% 0.74%
2026/06/20 24.1% 35.87% 8.37% 2.56% 1.73% 1.63% 2.09% 1.32% 1.14% 0.89%
2026/06/21 21.87% 33.56% 8.93% 3.2% 2.09% 1.64% 2.84% 1.32% 1.51% 1.1%
2026/06/22 28.86% 36.88% 3.98% 2.48% 1.92% 1.46% 2.06% 1.22% 1.49% 1.18%
2026/06/23 27.78% 38.61% 4.61% 2.72% 2.04% 1.77% 1.1% 1.13% 1.22% 1.4%
2026/06/24 25.75% 38.98% 4.52% 2.79% 1.89% 1.92% 0.91% 1.07% 1.25% 1.29%
2026/06/25 25.6% 36.72% 5.1% 3.06% 2.08% 1.41% 1.03% 1.24% 1.5% 1.17%
2026/06/26 27.42% 34.91% 4.83% 2.92% 2.17% 1.66% 1.07% 0.81% 0.85% 0.74%
2026/06/27 29.86% 35.99% 5.34% 3.22% 1.79% 1.9% 0.97% 1.1% 0.54% 0.86%
2026/06/28 32.46% 34.41% 3.93% 3.22% 2.47% 2.22% 0.81% 1.32% 0.59% 0.58%
2026/06/29 35.31% 30.52% 2.85% 2.63% 1.95% 1.86% 1.37% 1.61% 1.08% 1.02%
2026/06/30 39.18% 22.17% 3.62% 2.59% 2.24% 2.08% 1.76% 1.4% 1.3% 1.18%
  • indeed.com
  • au.jora.com
  • adfcareers.gov.au
  • seek.com
  • resume-now.com
  • myperfectresume.com
  • amazon.jobs
  • regionaljobswa.com.au
  • jobsora.com
  • jooble.org

Copyright © Adthena. All rights reserved.

Indeed.com surged from 21.44% to 39.18% in June, while au.jora.com plummeted from 44.37% to 22.17%. Adfcareers.gov.au fluctuated, ending at 3.62%. Seek.com remained stable, closing at 2.59%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Recruitment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Services Recruitment - Last month
  1. 1
    Browse all Careers - ADF Careers https://www.adfcareers.gov.au

    Join A Diverse And Supportive Workplace And Achieve Your True Potential.

  2. 2
    More jobs, less noise | Fresh jobs added daily https://au.jora.com › jobs › nsw

    Job search is tough. Jora makes it easier with the most jobs in one place! Search freely. No sign-up needed to browse roles. Find Jobs In Exact Area.

  3. 3
    Coles Commercial Careers | Grow Your Career With Coles https://www.colescareers.com.au › coles › commercial

    We offer competitive salaries, Coles discounts and accelerated professional development. Lead...

  4. 4
    Job Search | Indeed https://au.indeed.com/

    With Indeed, you can search millions of jobs online to find the next step in your career. With tools for job search, resumes, company reviews and more, were with you every step of the way. Reach 200M Job Seekers. Post a Job in Minutes.

  5. 5
    Urgent Fifo no experience jobs in Western Australia - June 2026 https://au.jooble.org/

    Trying to find a job? Use Jooble™ with 11455 new jobs daily. Jooble™ - One Site - All Jobs. Do not waste your time in vain!

Copyright © Adthena. All rights reserved.

In the competitive landscape of job search advertising, ADF Careers stands out with its promise of a diverse and supportive workplace. Jora and Jooble emphasize ease and abundance, offering vast job listings without sign-up barriers. Coles Careers highlights growth opportunities and benefits, while Indeed provides comprehensive tools for career advancement.

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