AUS Services Recruitment - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Recruitment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Recruitment – AUS

Google AI Overview visibility for Services Recruitment AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 8.30085056876
91.6991494312
8%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 0%
Navigational 2%
Seasonal 0%
Local 3%
Problem Solving 17%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 AUS Services Recruitment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
seek.com.au 51.26
au.jora.com 15.69
indeed.com 12.12
adfcareers.gov.au 1.81
hays.com.au 1.58
myperfectresume.com 1.06
wiseemployment.com.au 0.88
employmentplus.com.au 0.83
regionaljobswa.com.au 0.8
resume-now.com 0.77
others 13.2
  • seek.com.au - 51.26%
  • au.jora.com - 15.69%
  • indeed.com - 12.12%
  • adfcareers.gov.au - 1.81%
  • hays.com.au - 1.58%
  • myperfectresume.com - 1.06%
  • wiseemployment.com.au - 0.88%
  • employmentplus.com.au - 0.83%
  • regionaljobswa.com.au - 0.8%
  • resume-now.com - 0.77%
  • others - 13.2%

Copyright © Adthena. All rights reserved.

In the recruitment PPC landscape, Seek.com.au dominates with 51.26% click share, followed by Au.jora.com at 15.69%. Indeed.com holds 12.12%, while ‘others’ collectively capture 13.2%.

Market Exposure

Share of Spend for the top 10 AUS Services Recruitment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date seek.com.au indeed.com myperfectresume.com resume-now.com au.jora.com resume.io adfcareers.gov.au resumegenius.com hays.com.au jobseeker.com
2025/12/01 19.69% 14.46% 6.5% 6.03% 5.95% 2.25% 1.14% 3.3% 3.29% 3.13%
2025/12/02 21.05% 12.5% 6.84% 6.36% 5.04% 2.78% 1.51% 3.31% 3.78% 4.6%
2025/12/03 22.56% 13.54% 5.65% 6.79% 5.44% 2.25% 1.45% 4.32% 3.26% 3.21%
2025/12/04 22.15% 12.77% 6.97% 7.13% 6.11% 2.18% 1.72% 4.29% 3.62% 4.61%
2025/12/05 22.24% 11.56% 7.15% 7.62% 6.2% 1.63% 1.79% 4.24% 3.73% 3.7%
2025/12/06 22.68% 10.95% 7.2% 6.52% 7.22% 2.85% 2.48% 3.76% 4.01% 2.66%
2025/12/07 21.18% 10.7% 8.15% 6.47% 7.29% 3.29% 1.57% 3.13% 3.08% 3.83%
2025/12/08 20.37% 10.59% 7.58% 7.12% 8.24% 2.99% 0.92% 3.06% 3.69% 3.71%
2025/12/09 20.14% 10.56% 6.41% 6.4% 8.12% 4.32% 0.94% 3.33% 3.26% 4.43%
2025/12/10 21.62% 11.92% 6.19% 5.67% 6.08% 2.02% 1.29% 3.02% 3.93% 2.67%
2025/12/11 24.55% 12.5% 6.17% 5.33% 4.15% 2.67% 0.63% 3.89% 3.02% 2.84%
2025/12/12 26.81% 12.17% 7.37% 5.45% 4.32% 2.78% 1.05% 3.4% 3.12% 3.38%
2025/12/13 25.48% 12.67% 6.17% 5.26% 4.53% 1.67% 0.84% 2.9% 4.79% 2.77%
2025/12/14 25.61% 11.47% 6.81% 6.44% 4.62% 2.68% 0.85% 3.24% 4.35% 3.32%
2025/12/15 24.04% 13.1% 5.8% 5.03% 6.14% 2.72% 0.72% 2.99% 3.68% 3.02%
2025/12/16 23.16% 10.85% 7.12% 5.74% 5.12% 2.1% 0.73% 2.62% 3.68% 4.09%
2025/12/17 23.29% 11.49% 7.08% 5.79% 4.86% 2.48% 1.08% 3.12% 3% 3.15%
2025/12/18 23.79% 11.75% 6.63% 5.72% 5.25% 3.5% 1.59% 3.2% 3.31% 3.37%
2025/12/19 21.74% 11.92% 7.66% 6.32% 5.38% 1.86% 2.14% 3.44% 3.82% 3.23%
2025/12/20 23.53% 12.04% 6.35% 5.52% 6.54% 3.74% 3.02% 3.03% 4.38% 3.3%
2025/12/21 23.62% 11.14% 6.42% 5.63% 6.62% 2.97% 3.77% 2.41% 4.45% 3.23%
2025/12/22 22.59% 11.49% 6.52% 5.48% 7.27% 3.37% 2.79% 1.97% 4.36% 2.68%
2025/12/23 20.29% 12.67% 6.23% 6.25% 7.17% 3.06% 2.87% 2.37% 3.45% 2.99%
2025/12/24 20.44% 12.2% 5.46% 5.56% 7.57% 4.93% 2.88% 2.19% 1.8% 3.39%
2025/12/25 19.92% 13.24% 6.09% 6.51% 6.96% 4.27% 3.22% 2.67% 1.24% 1.82%
2025/12/26 20.29% 12.27% 5.87% 6.45% 6.92% 4.77% 4.27% 1.72% 1.31% 2.94%
2025/12/27 19.26% 13.02% 5.41% 4.54% 8.69% 4.58% 5.62% 1.46% 2.42% 2.41%
2025/12/28 19.42% 12.74% 5.44% 5.54% 8.28% 4.68% 5.2% 1.15% 2.05% 1.63%
2025/12/29 18.17% 10.79% 6.34% 5% 10.96% 5.07% 4.62% 2.4% 2.42% 1.95%
2025/12/30 21.15% 8.88% 6% 5.16% 7.73% 5.12% 4.26% 2.38% 2.88% 2.7%
2025/12/31 22.1% 10.1% 6.72% 6.61% 5.58% 4.7% 4.2% 3.53% 3.5% 2.59%
  • seek.com.au
  • indeed.com
  • myperfectresume.com
  • resume-now.com
  • au.jora.com
  • resume.io
  • adfcareers.gov.au
  • resumegenius.com
  • hays.com.au
  • jobseeker.com

Copyright © Adthena. All rights reserved.

Seek.com.au led December with a fluctuating spend share, peaking mid-month at 26.81%. Indeed.com saw a decline, ending at 10.1%. Myperfectresume.com and resume-now.com maintained moderate shares. Au.jora.com surged late, while resume.io and adfcareers.gov.au showed steady growth. Resumegenius.com and hays.com.au had varied trends, with jobseeker.com stabilizing towards month-end.

Market Exposure

Competitor Count for AUS Services Recruitment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 535
2025/12/02 514
2025/12/03 515
2025/12/04 524
2025/12/05 530
2025/12/06 515
2025/12/07 516
2025/12/08 529
2025/12/09 524
2025/12/10 512
2025/12/11 518
2025/12/12 532
2025/12/13 525
2025/12/14 515
2025/12/15 553
2025/12/16 536
2025/12/17 529
2025/12/18 506
2025/12/19 521
2025/12/20 515
2025/12/21 522
2025/12/22 530
2025/12/23 531
2025/12/24 522
2025/12/25 522
2025/12/26 513
2025/12/27 515
2025/12/28 508
2025/12/29 519
2025/12/30 516
2025/12/31 500

Copyright © Adthena. All rights reserved.

December saw fluctuating advertiser numbers, peaking at 553 on the 15th. The month concluded with a decline, ending at 500.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Recruitment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
au.jora.com 2.34%
adfcareers.gov.au 1.88%
regionaljobswa.com.au 0.56%
employmentplus.com.au 0.27%
resume.io 0.23%
seekbusiness.com.au -0.3%
jora.com -0.31%
hays.com.au -0.31%
indeed.com -0.75%
seek.com.au -3.24%

Copyright © Adthena. All rights reserved.

Seek.com.au saw a significant drop of 3.24%, while au.jora.com surged by 2.34%.

Campaign Efficiency

AUS Services Recruitment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date seek.com.au au.jora.com indeed.com adfcareers.gov.au wiseemployment.com.au myperfectresume.com employmentplus.com.au resume-now.com regionaljobswa.com.au jobseeker.com
2025/12/01 26.25% 14.71% 21.06% 1.49% 1.85% 2.36% 0.58% 2.12% 0% 1.51%
2025/12/02 29.51% 13.99% 19.61% 2.12% 1.33% 2.42% 0.37% 2.15% 0% 1.98%
2025/12/03 30.28% 14.09% 20.35% 2.04% 1.33% 2.05% 0.92% 2.26% 0% 1.52%
2025/12/04 30.14% 15.22% 19.74% 2.6% 1.59% 2.28% 0.8% 2.2% 0% 1.93%
2025/12/05 29.32% 16.39% 18.14% 2.54% 1.93% 2.32% 1.05% 2.3% 0% 1.54%
2025/12/06 29.26% 17.35% 16.3% 3.45% 1.98% 2.56% 0.98% 2.06% 0% 1.28%
2025/12/07 28.63% 17.13% 14.73% 2.33% 2.56% 3.05% 1.64% 2.14% 0% 1.79%
2025/12/08 27.72% 18.56% 14.33% 1.26% 2.12% 2.74% 1.56% 2.29% 0.01% 1.79%
2025/12/09 27.32% 19.44% 14.31% 1.17% 2.13% 2.45% 1.75% 2.15% 0.5% 2.1%
2025/12/10 29.62% 15.56% 16.3% 1.69% 1.63% 2.29% 1.51% 1.86% 1.66% 1.3%
2025/12/11 32.43% 11.34% 18.19% 0.85% 1.83% 2.12% 1.34% 1.76% 1.72% 1.52%
2025/12/12 33.34% 11.86% 18.56% 1.48% 1.29% 2.48% 1.38% 1.85% 1.71% 1.7%
2025/12/13 32.83% 12.02% 19.27% 1.3% 1.44% 2.32% 1.37% 1.67% 1.62% 1.36%
2025/12/14 33.37% 11.88% 18.3% 1.36% 1.26% 2.46% 1.49% 2.04% 1.75% 1.42%
2025/12/15 30.43% 14.95% 18.79% 1% 1.96% 1.95% 1.7% 1.63% 1.25% 1.47%
2025/12/16 30.22% 13.77% 16.82% 1.04% 1.79% 2.5% 2.17% 1.87% 2.12% 1.93%
2025/12/17 30.73% 12.97% 16.84% 1.83% 1.68% 2.46% 2.76% 1.95% 2.39% 1.63%
2025/12/18 30.79% 14.23% 17.63% 2.36% 1.83% 2.49% 1.48% 2.05% 2.37% 1.7%
2025/12/19 28.93% 13.78% 17.67% 3.54% 1.57% 2.74% 1.66% 2.12% 1.72% 1.71%
2025/12/20 29.58% 15.05% 17.21% 4.59% 1.13% 2.45% 1.25% 1.78% 1.85% 1.72%
2025/12/21 29.69% 15.72% 15.5% 5.13% 1.25% 2.36% 2.29% 1.77% 1.71% 1.51%
2025/12/22 27.94% 16.82% 16.41% 4.01% 1.2% 2.15% 2.02% 1.64% 1.86% 1.36%
2025/12/23 25.85% 16.52% 17.43% 4.07% 1.85% 2.18% 2.6% 1.97% 2.13% 1.45%
2025/12/24 26.03% 17.39% 16.9% 4.3% 1.77% 1.95% 1.71% 1.76% 2.32% 1.48%
2025/12/25 26% 16.35% 18% 4.93% 2.33% 1.9% 2.31% 1.9% 2.27% 0.81%
2025/12/26 26.52% 16.8% 16.73% 5.85% 1.81% 1.94% 2.15% 2.04% 1.62% 1.26%
2025/12/27 23.19% 18.65% 17.55% 7.19% 1.25% 1.78% 2.02% 1.39% 1.96% 0.99%
2025/12/28 23.32% 18.61% 17.08% 6.95% 1.55% 1.95% 1.88% 1.66% 2.58% 0.73%
2025/12/29 22.85% 22.49% 14.33% 6.37% 1.93% 2.18% 1.86% 1.73% 2.1% 0.97%
2025/12/30 28.67% 18.35% 8.76% 6.93% 1.94% 2.53% 1.98% 1.81% 2.12% 1.4%
2025/12/31 31.57% 13.93% 11.87% 6.61% 2.94% 2.6% 2.46% 2.25% 2.09% 1.19%
  • seek.com.au
  • au.jora.com
  • indeed.com
  • adfcareers.gov.au
  • wiseemployment.com.au
  • myperfectresume.com
  • employmentplus.com.au
  • resume-now.com
  • regionaljobswa.com.au
  • jobseeker.com

Copyright © Adthena. All rights reserved.

Seek.com.au started December strong, peaking mid-month at 33.37%. It ended at 31.57%. Au.jora.com fluctuated, peaking at 22.49% before closing at 13.93%. Indeed.com saw a decline, finishing at 11.87%. Adfcareers.gov.au rose steadily, ending at 6.61%. Wiseemployment.com.au had a late surge, closing at 2.94%. Myperfectresume.com remained stable, ending at 2.60%. Employmentplus.com.au showed growth, finishing at 2.46%. Resume-now.com fluctuated, closing at 2.25%. Regionaljobswa.com.au increased, ending at 2.09%. Jobseeker.com declined, finishing at 1.19%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Recruitment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Services Recruitment - Last month
  1. 1
    Now Hiring - View Jobs - Excellent Salary Packages https://www.adfcareers.gov.au

    In The ADF You'll Enjoy A Rich And Rewarding Blend Of Career And Lifestyle Opportunities.

  2. 2
    All The Jobs You Want To See https://au.jora.com › jobs

    Stress Less, Search Jora — Don’t Get Stuck Thinking About It. Your Next Chapter Start With A Job Search On Jora. Behind On Your...

  3. 3
    Register A Job Vacancy | Recruitment Agency | Hays https://www.hays.com.au

    Find passionate people to transform your business. Register a vacancy with Hays. We'll help you deliver today and plan for tomorrow. Start by contacting us today. Search Jobs. Find Jobs. Career Opportunities. Career Advice. Online Learning. Interview Guide.

  4. 4
    Job Search | Indeed https://au.indeed.com/

    With Indeed, you can search millions of jobs online to find the next step in your career. With tools for job search, resumes, company reviews and more, were with you every step of the way.

  5. 5
    Search jobs by location | Get great job matches on SEEK http://www.seek.com.au/

    Find your next role and get career advice. Australia's most visited employment site. SEEK. Find the right job for you today. Search for jobs by salary...

Copyright © Adthena. All rights reserved.

In the competitive landscape of recruitment, ADF Careers stands out with its promise of a rewarding career and lifestyle blend. Jora encourages stress-free job searching, while Hays focuses on transforming businesses with passionate talent. Indeed offers comprehensive job search tools, and SEEK highlights its status as Australia’s top employment site.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports