AUS Services Recruitment - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Recruitment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Recruitment – AUS

Google AI Overview visibility for Services Recruitment AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 7.90921537354
92.0907846265
7%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 37
63
37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 0%
Navigational 1%
Seasonal 0%
Local 3%
Problem Solving 20%

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Market Exposure

Share of Clicks for top 10 AUS Services Recruitment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
seek.com.au 35.97
indeed.com 16.48
au.jora.com 13.59
myperfectresume.com 2.79
resume-now.com 1.81
wiseemployment.com.au 1.26
resume.io 1.24
hays.com.au 1.17
jobsora.com 1.09
adfcareers.gov.au 1.05
others 23.55
  • seek.com.au - 35.97%
  • indeed.com - 16.48%
  • au.jora.com - 13.59%
  • myperfectresume.com - 2.79%
  • resume-now.com - 1.81%
  • wiseemployment.com.au - 1.26%
  • resume.io - 1.24%
  • hays.com.au - 1.17%
  • jobsora.com - 1.09%
  • adfcareers.gov.au - 1.05%
  • others - 23.55%

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In the recruitment PPC landscape, Seek.com.au dominates with 36% click share, followed by Indeed.com at 16%. Others collectively hold 24%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Services Recruitment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date indeed.com seek.com.au myperfectresume.com au.jora.com resume-now.com wiseemployment.com.au resume.io jobseeker.com michaelpage.com.au hays.com.au
2025/10/01 23.23% 9.65% 8.83% 1.46% 6.16% 1.06% 3.17% 3.05% 1.98% 1.25%
2025/10/02 21.82% 8.16% 7.77% 1.67% 5.79% 1.04% 3.32% 2.34% 2.81% 2.04%
2025/10/03 25.01% 7.94% 6.83% 1.51% 5.36% 2.46% 2.55% 1.7% 3.18% 2.46%
2025/10/04 28.85% 6.91% 6.56% 1.46% 4.36% 1.77% 2.67% 1.51% 3.72% 3.1%
2025/10/05 24.6% 8.39% 5.45% 1.82% 3.94% 1.67% 3.55% 1.99% 3.11% 3.22%
2025/10/06 25.92% 8.53% 6.04% 1.83% 4.14% 3.05% 3.11% 1.64% 2.21% 2.51%
2025/10/07 20.65% 8.07% 6.96% 1.64% 5.44% 1.61% 3.97% 2.25% 3.08% 2.51%
2025/10/08 20.42% 7.48% 6.56% 1.71% 4.95% 1.75% 3.21% 2.01% 3.73% 2.48%
2025/10/09 23.46% 8.91% 5.9% 2.01% 3.68% 2.49% 2.81% 1.94% 2.47% 2.75%
2025/10/10 25% 9.93% 6.02% 2.28% 4.21% 2.72% 3.31% 1.54% 2.78% 2.65%
2025/10/11 28.99% 9.76% 5.09% 2.42% 3.42% 2.76% 2.73% 1.69% 2.55% 2.98%
2025/10/12 25.82% 10.4% 5.37% 2.59% 3.84% 3.36% 2.61% 1.43% 2.6% 2.33%
2025/10/13 15.45% 12.8% 5.76% 2.46% 3.19% 1.88% 2.66% 1.89% 2.88% 2.03%
2025/10/14 13.77% 13.41% 4.97% 2.5% 3.66% 2.05% 2.76% 1.5% 2.45% 1.96%
2025/10/15 19.56% 11.65% 5.15% 3.12% 3.14% 2.76% 2.04% 1.42% 1.48% 2.16%
2025/10/16 25.49% 10.42% 5.32% 2.75% 3.33% 2.4% 1.98% 1.81% 0.35% 2.52%
2025/10/17 28.31% 11.46% 4.25% 2.42% 2.62% 2.09% 2.63% 1.33% 1.84% 2.63%
2025/10/18 29.32% 10.85% 4.81% 2.25% 2.36% 1.7% 2.83% 2.03% 1.64% 2.5%
2025/10/19 26.02% 10.64% 4.68% 2.42% 2.3% 2.57% 2.58% 2.23% 2.03% 3.1%
2025/10/20 25.64% 9.37% 5.33% 2.36% 2.4% 1.31% 2.78% 1.79% 0.7% 2%
2025/10/21 21.05% 11.7% 5.03% 2.64% 2.37% 1.51% 2.53% 2.55% 0.96% 2.24%
2025/10/22 24.81% 10.22% 4.73% 2.25% 3.1% 1.88% 2.61% 2.01% 0.84% 2.15%
2025/10/23 25.73% 10.53% 5% 2.22% 2.93% 1.55% 1.96% 2.26% 1.13% 2.55%
2025/10/24 24.47% 10.47% 5.47% 2.63% 3.02% 2.28% 2.48% 1.73% 0.92% 3%
2025/10/25 26.29% 12.27% 4.13% 3.03% 2.66% 1.87% 1.98% 2.43% 1.21% 3.09%
2025/10/26 30.48% 9.73% 4.07% 3.08% 2.64% 2.55% 1.82% 1.76% 1.71% 2.56%
2025/10/27 27.34% 11.05% 4.33% 3.05% 2.86% 1.54% 1.65% 2.19% 0.95% 2.07%
2025/10/28 27.58% 9.25% 4.49% 3.27% 2.99% 2.82% 1.31% 1.8% 0.9% 2.6%
2025/10/29 28.95% 8.61% 4.88% 3.06% 3.44% 1.85% 1.73% 1.83% 1.1% 2.38%
2025/10/30 30.38% 7.92% 4.79% 3.29% 3.12% 1.55% 1.73% 2.53% 1.83% 3.27%
2025/10/31 29.61% 7.87% 5.73% 4.08% 3.53% 2.42% 1.95% 1.67% 1.58% 0.36%
  • indeed.com
  • seek.com.au
  • myperfectresume.com
  • au.jora.com
  • resume-now.com
  • wiseemployment.com.au
  • resume.io
  • jobseeker.com
  • michaelpage.com.au
  • hays.com.au

Copyright © Adthena. All rights reserved.

Indeed.com led October with fluctuating spend, peaking at 30.48% on the 26th. Seek.com.au saw a mid-month rise, while myperfectresume.com declined. Au.jora.com and resume-now.com showed steady growth. Michaelpage.com.au and hays.com.au experienced volatility.

Market Exposure

Competitor Count for AUS Services Recruitment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 517
2025/10/02 539
2025/10/03 527
2025/10/04 532
2025/10/05 530
2025/10/06 542
2025/10/07 530
2025/10/08 538
2025/10/09 536
2025/10/10 545
2025/10/11 557
2025/10/12 550
2025/10/13 569
2025/10/14 548
2025/10/15 554
2025/10/16 549
2025/10/17 564
2025/10/18 553
2025/10/19 553
2025/10/20 559
2025/10/21 549
2025/10/22 544
2025/10/23 547
2025/10/24 556
2025/10/25 552
2025/10/26 550
2025/10/27 562
2025/10/28 559
2025/10/29 555
2025/10/30 553
2025/10/31 560

Copyright © Adthena. All rights reserved.

October saw a dynamic rise in distinct advertisers, starting at 517 and peaking at 569 mid-month. The month concluded with a stable 560, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Recruitment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
indeed.com 2.4%
au.jora.com 1.39%
randstad.com.au 0.38%
usemultiplier.com 0.26%
cover-letter-now.com 0.22%
employmentplus.com.au -0.4%
wiseemployment.com.au -0.4%
jobsora.com -0.41%
bettercv.com -0.72%
seek.com.au -0.79%

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Indeed.com surged with a 2.40 increase, while seek.com.au dropped by 0.79. Au.jora.com gained 1.39, contrasting bettercv.com’s 0.72 decline.

Campaign Efficiency

AUS Services Recruitment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date seek.com.au indeed.com au.jora.com myperfectresume.com resume-now.com wiseemployment.com.au randstad.com.au resume.io jobsora.com hays.com.au
2025/10/01 33.44% 16.63% 9.16% 4.23% 2.91% 0.88% 0.71% 1.51% 0.9% 0.79%
2025/10/02 29.14% 15.88% 11.34% 3.85% 2.91% 1.07% 0.82% 1.59% 0.95% 1.45%
2025/10/03 28.69% 17.29% 10.73% 3.48% 2.65% 2.18% 0.72% 1.24% 1.11% 1.86%
2025/10/04 26.61% 20.2% 10.24% 3.4% 2.2% 1.66% 1.26% 1.4% 1.18% 2.18%
2025/10/05 28.32% 17.11% 12.25% 2.63% 1.89% 1.62% 1.24% 1.74% 1.76% 2.24%
2025/10/06 27.49% 17.58% 11.92% 3.22% 2.19% 2.67% 1.06% 1.59% 2.1% 1.77%
2025/10/07 27.41% 14.64% 11.31% 3.96% 3.11% 1.44% 0.67% 2.17% 1.58% 1.72%
2025/10/08 24.76% 14.55% 12.36% 3.93% 3.01% 1.62% 0.77% 1.88% 1.91% 1.87%
2025/10/09 25.55% 16.5% 14.46% 3.52% 2.17% 2.03% 0.49% 1.59% 1.63% 1.87%
2025/10/10 26.97% 17.17% 14.65% 3.55% 2.5% 2.29% 0.78% 1.83% 1.22% 1.69%
2025/10/11 26% 19.11% 15.38% 2.99% 2.11% 2.43% 0.76% 1.54% 1.04% 1.87%
2025/10/12 27.54% 15.93% 15.92% 3.13% 2.29% 2.7% 0.53% 1.56% 1.02% 1.5%
2025/10/13 30.92% 8.82% 16.31% 3.37% 1.93% 1.31% 0.66% 1.49% 2.37% 1.18%
2025/10/14 30.7% 7.55% 16.67% 2.91% 2.15% 1.43% 1.18% 1.56% 2.48% 1.16%
2025/10/15 28.44% 11.45% 19.3% 2.88% 1.84% 2.02% 1.31% 1.12% 1.37% 1.22%
2025/10/16 27.06% 15.53% 18.4% 3.22% 2.01% 1.54% 1.26% 1.18% 1.45% 1.49%
2025/10/17 29% 17.9% 16.87% 2.52% 1.56% 1.32% 1.45% 1.54% 0.89% 1.51%
2025/10/18 28.85% 19.35% 15.45% 2.99% 1.54% 1.01% 1.57% 1.81% 0.59% 1.5%
2025/10/19 27.5% 16.93% 16.61% 2.8% 1.39% 1.79% 1.84% 1.54% 1.04% 1.81%
2025/10/20 24.51% 16.83% 16.4% 3.62% 1.67% 0.87% 1.3% 1.81% 1.56% 1.35%
2025/10/21 29.3% 13.1% 17.37% 3.09% 1.52% 0.99% 1.57% 1.57% 1.68% 1.27%
2025/10/22 28.42% 16.52% 14.95% 3.22% 2.2% 1.19% 1.1% 1.73% 1.52% 1.38%
2025/10/23 27.56% 17.66% 14.78% 3.29% 2.02% 1.16% 1.54% 1.24% 1.45% 1.63%
2025/10/24 28.28% 16.1% 16.71% 3.5% 2.07% 1.48% 1.8% 1.56% 1.39% 1.87%
2025/10/25 29.71% 17.3% 16.97% 2.38% 1.68% 1.38% 1.47% 1.1% 0.87% 2.11%
2025/10/26 26.49% 20.62% 17.12% 2.38% 1.65% 1.46% 2.19% 1.02% 0.72% 1.72%
2025/10/27 29.48% 17.95% 16.73% 2.49% 1.73% 1.02% 1.44% 0.88% 0.73% 1.4%
2025/10/28 26.87% 19.09% 15.81% 2.41% 1.79% 2.15% 1.24% 0.59% 0.84% 1.84%
2025/10/29 26.51% 20.5% 14.22% 2.7% 2.05% 1.38% 1.52% 0.87% 0.97% 1.66%
2025/10/30 26.18% 20.96% 14.18% 2.76% 1.88% 1.2% 1.05% 0.9% 0.71% 2.27%
2025/10/31 25.83% 19.94% 16.12% 3.08% 1.92% 1.78% 1.16% 0.98% 0.93% 0.2%
  • seek.com.au
  • indeed.com
  • au.jora.com
  • myperfectresume.com
  • resume-now.com
  • wiseemployment.com.au
  • randstad.com.au
  • resume.io
  • jobsora.com
  • hays.com.au

Copyright © Adthena. All rights reserved.

Seek.com.au started October strong at 33.44%, but ended at 25.83%. Indeed.com fluctuated, peaking at 20.96%. Au.jora.com rose steadily, closing at 16.12%. Myperfectresume.com remained stable, finishing at 3.08%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Recruitment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Services Recruitment - Last month
  1. 1
    All The Jobs You Want To See https://au.jora.com › jobs

    Stress Less, Search Jora — Don’t Get Stuck Thinking About It. Your Next Chapter Start With A Job Search On Jora. Behind On Your...

  2. 2
    Mining is Hiring https://www.australian-miners.com

    Mining Jobs — Positions available for people with or without previous experience. Apply now.

  3. 3
    Register A Job Vacancy | Recruitment Agency | Hays https://www.hays.com.au

    Find passionate people to transform your business. Register a vacancy with Hays. We'll help you...

  4. 4
    Job Search | Indeed https://au.indeed.com/

    With Indeed, you can search millions of jobs online to find the next step in your career. With tools for job search, resumes, company reviews and more, were with you every step of the way.

  5. 5
    Free Resume Template https://www.resume-now.com

    See the Best Resumes — From Resume to Job Search to Interview, We Can Help. Create a Free Resume Now! Make This Your Career Year & Build a Free Resume w/ America's...

Copyright © Adthena. All rights reserved.

In the competitive landscape of recruitment, Jora entices with stress-free job searches, while Australian Miners opens doors to mining careers for all. Hays focuses on transforming businesses with passionate talent, Indeed supports every career step, and Resume-Now empowers with free resume tools.

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