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AUS Services Recruitment - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Recruitment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Recruitment – AUS

Google AI Overview visibility for Services Recruitment AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 7.48030010724
92.5196998928
7%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 0%
Navigational 2%
Seasonal 0%
Local 4%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 AUS Services Recruitment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
seek.com.au 57.42
au.jora.com 14.46
indeed.com 11.19
wiseemployment.com.au 1.83
adfcareers.gov.au 1.69
hays.com.au 1.04
myperfectresume.com 0.81
regionaljobswa.com.au 0.74
resume-now.com 0.7
randstad.com.au 0.61
others 9.51
  • seek.com.au - 57.42%
  • au.jora.com - 14.46%
  • indeed.com - 11.19%
  • wiseemployment.com.au - 1.83%
  • adfcareers.gov.au - 1.69%
  • hays.com.au - 1.04%
  • myperfectresume.com - 0.81%
  • regionaljobswa.com.au - 0.74%
  • resume-now.com - 0.7%
  • randstad.com.au - 0.61%
  • others - 9.51%

Copyright © Adthena. All rights reserved.

In the PPC landscape, seek.com.au dominates with 57.42% click share, followed by au.jora.com at 14.46%. Indeed.com holds 11.19%, while ‘others’ collectively capture 9.51%.

Market Exposure

Share of Spend for the top 10 AUS Services Recruitment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date indeed.com au.jora.com resume-now.com myperfectresume.com wiseemployment.com.au seek.com.au resume.io adfcareers.gov.au hays.com.au resumegenius.com
2026/04/01 11.82% 8.94% 7.74% 6.99% 3.15% 28.95% 1.92% 2.57% 1.82% 3.71%
2026/04/02 12.99% 7.98% 7.54% 7.04% 3.88% 24.16% 0.88% 5.43% 2.17% 2.24%
2026/04/03 13.11% 7.95% 7.24% 5.99% 4.3% 20.7% 2.55% 6.83% 1.94% 3.21%
2026/04/04 10.92% 7.04% 7.1% 5.3% 5.55% 28.2% 2.51% 5.99% 1.87% 1.91%
2026/04/05 10.19% 6.89% 6.68% 6.99% 4.75% 24.94% 2.43% 6.53% 1.76% 2.34%
2026/04/06 12.76% 7.23% 7.01% 7.91% 4.43% 23.14% 2.65% 4.17% 2.42% 2.25%
2026/04/07 12.73% 6.85% 6.41% 7.01% 2.57% 25.7% 1.86% 4.94% 2.71% 2.24%
2026/04/08 12.7% 6.91% 7.25% 8.36% 3.17% 25.44% 1.71% 4.83% 1.55% 2.8%
2026/04/09 12.65% 7.46% 6.95% 7.7% 3.5% 27.72% 1.55% 4.53% 2.06% 3.06%
2026/04/10 13.11% 7.98% 7.68% 6.7% 2.83% 28.72% 3.01% 2.84% 1.89% 2.9%
2026/04/11 12.13% 7.5% 5.92% 6.54% 5.66% 28.48% 2.61% 3.18% 1.95% 2.53%
2026/04/12 9.74% 7.17% 7.94% 6.76% 4.64% 32.8% 1.48% 3.67% 1.99% 1.93%
2026/04/13 11.74% 6.81% 7.27% 6.05% 3.2% 32.32% 2.23% 2.35% 2.41% 3.23%
2026/04/14 12.04% 8.38% 6.19% 5.47% 3.33% 33.04% 1.75% 1.32% 2.12% 2.5%
2026/04/15 12.56% 9.72% 6.85% 6.24% 2.84% 29.39% 1.27% 2.33% 2.61% 2.22%
2026/04/16 14.53% 8.95% 7.15% 5.82% 4.22% 25.89% 1.66% 2.41% 2.81% 2.02%
2026/04/17 11.68% 6.99% 7.75% 5.79% 3.5% 30.94% 2.11% 1.45% 3.29% 1.82%
2026/04/18 11.03% 8.9% 6.62% 7.33% 5.17% 27.15% 2.62% 2.73% 6.93% 2.38%
2026/04/19 12.53% 8.16% 8.09% 7.61% 5.56% 23.51% 4.65% 2.5% 2.51% 2.12%
2026/04/20 10.94% 7.93% 6.31% 7.31% 1.99% 32.8% 3.09% 1.56% 2.67% 2.03%
2026/04/21 11.57% 7.88% 7.67% 7.33% 2.47% 31.08% 3.04% 2.15% 2.41% 1.75%
2026/04/22 10.11% 8.61% 7.54% 8.1% 3% 30.97% 3.25% 2.01% 3.22% 1.73%
2026/04/23 9.71% 8.35% 6.35% 5.29% 3.43% 32.02% 3.56% 2.16% 4.07% 2.18%
2026/04/24 10.1% 8% 6.63% 5.89% 4.84% 32.2% 2.98% 1.29% 3.36% 1.63%
2026/04/25 11.66% 8.04% 8.16% 8.32% 5.91% 28.92% 2.71% 1.38% 2.5% 1.28%
2026/04/26 13.55% 9.45% 8.31% 6.37% 6.29% 27.89% 1.89% 1.43% 1.93% 1.4%
2026/04/27 13.43% 9.5% 8.06% 6.85% 3.53% 22.68% 2.51% 1.69% 1.32% 1.99%
2026/04/28 16.5% 9.02% 8.89% 6.66% 2.38% 25.41% 1.78% 0.89% 1.96% 2.4%
2026/04/29 19.23% 8.42% 9.15% 6.74% 3.99% 19.77% 2.48% 2.56% 2.34% 2.27%
2026/04/30 17.41% 10.31% 9.58% 8.34% 5.61% 5.53% 3.42% 2.81% 2.58% 2.12%
  • indeed.com
  • au.jora.com
  • resume-now.com
  • myperfectresume.com
  • wiseemployment.com.au
  • seek.com.au
  • resume.io
  • adfcareers.gov.au
  • hays.com.au
  • resumegenius.com

Copyright © Adthena. All rights reserved.

Indeed.com saw a steady rise, peaking at 19.23% on April 29. Seek.com.au fluctuated, ending at 5.53%. Resume-now.com gradually increased, finishing at 9.58%.

Market Exposure

Competitor Count for AUS Services Recruitment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 469
2026/04/02 482
2026/04/03 464
2026/04/04 469
2026/04/05 478
2026/04/06 492
2026/04/07 487
2026/04/08 491
2026/04/09 460
2026/04/10 467
2026/04/11 461
2026/04/12 459
2026/04/13 484
2026/04/14 470
2026/04/15 469
2026/04/16 461
2026/04/17 447
2026/04/18 446
2026/04/19 443
2026/04/20 473
2026/04/21 457
2026/04/22 463
2026/04/23 444
2026/04/24 427
2026/04/25 437
2026/04/26 433
2026/04/27 437
2026/04/28 445
2026/04/29 441
2026/04/30 425

Copyright © Adthena. All rights reserved.

April began with 469 advertisers, peaking at 492 on April 6. A decline followed, reaching 425 by month’s end, indicating fluctuating advertiser engagement.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Recruitment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
au.jora.com 1.49%
indeed.com 1.05%
resume.io 0.17%
hays.com.au 0.17%
sidekicker.com 0.14%
nortec.org.au -0.09%
wiseemployment.com.au -0.22%
colescareers.com.au -0.66%
adfcareers.gov.au -1.14%
seek.com.au -1.48%

Copyright © Adthena. All rights reserved.

In the past month, au.jora.com and indeed.com surged in click share, gaining 1.49 and 1.05, respectively. Meanwhile, seek.com.au and adfcareers.gov.au experienced declines of -1.48 and -1.14.

Campaign Efficiency

AUS Services Recruitment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date au.jora.com indeed.com seek.com.au wiseemployment.com.au adfcareers.gov.au resume-now.com myperfectresume.com regionaljobswa.com.au jobseeker.com hays.com.au
2026/04/01 16.3% 14.09% 38.85% 3.46% 3.97% 2.32% 2.01% 1.06% 0.74% 0.93%
2026/04/02 17.42% 16.23% 30.44% 4.3% 6.25% 2.17% 1.91% 1.2% 0.86% 1.06%
2026/04/03 17.88% 16.06% 26.57% 4.64% 8.32% 2.14% 1.69% 1.44% 0.76% 1.24%
2026/04/04 15.98% 12.4% 33.76% 5.92% 7.41% 2.02% 1.5% 1.19% 0.63% 1.1%
2026/04/05 15.99% 12.07% 32.55% 5.63% 6.81% 1.96% 1.84% 1.63% 0.69% 1.05%
2026/04/06 16.41% 14.96% 30.69% 5.43% 4.99% 2.14% 2.15% 1.17% 0.54% 1.66%
2026/04/07 16.58% 14.73% 34% 3.42% 4.71% 1.99% 1.86% 0.93% 0.9% 1.29%
2026/04/08 17.52% 14.33% 35.2% 2.74% 4.73% 2.2% 2.37% 1.1% 0.89% 0.82%
2026/04/09 18.71% 13.9% 37.54% 2.96% 3.91% 2.17% 2.35% 1.08% 0.8% 0.98%
2026/04/10 19.12% 14.55% 38.32% 2.61% 2.69% 2.28% 1.96% 1.2% 0.76% 0.94%
2026/04/11 17.81% 13.5% 37.98% 4.99% 3.21% 1.86% 1.89% 1.09% 0.83% 1.02%
2026/04/12 17.07% 10.9% 40.55% 4.66% 3.51% 2.56% 2.06% 1.04% 0.79% 1.16%
2026/04/13 17.25% 13.27% 38.17% 3.2% 3.02% 2.36% 1.97% 1.52% 0.95% 1.72%
2026/04/14 19.11% 14.05% 38.75% 3.15% 1.48% 1.95% 1.73% 1.1% 0.93% 0.95%
2026/04/15 21.04% 15.09% 35.06% 3.07% 2.28% 2.05% 1.83% 1.34% 0.88% 1.23%
2026/04/16 20.5% 17.25% 33.61% 3.79% 1.69% 2.29% 1.88% 1.13% 0.97% 1.36%
2026/04/17 17.57% 11.98% 41.3% 3.28% 1.73% 2.54% 1.89% 1.14% 0.67% 1.48%
2026/04/18 17.25% 12.74% 38.85% 5.28% 2.6% 2.33% 2.39% 1.26% 0.69% 1.94%
2026/04/19 20.08% 15.36% 29.6% 6.35% 2.41% 2.73% 2.25% 1.23% 0.55% 1.4%
2026/04/20 18.84% 13.26% 40.33% 1.83% 1.63% 2.1% 2.21% 0.74% 0.61% 1.25%
2026/04/21 18.61% 13.24% 40.37% 2.32% 1.8% 2.46% 2.18% 1.37% 0.78% 1.15%
2026/04/22 20.06% 11.72% 38.56% 3.38% 1.91% 2.49% 2.44% 1.25% 0.69% 1.43%
2026/04/23 19.85% 10.21% 41.58% 3.08% 1.98% 2.02% 1.59% 1.24% 0.34% 1.8%
2026/04/24 19.86% 11.58% 40.16% 4.04% 1.31% 2.23% 1.78% 1.14% 0.61% 1.55%
2026/04/25 18.79% 13.33% 38.17% 4.78% 1.17% 2.52% 2.53% 1.42% 0.7% 1.13%
2026/04/26 21.69% 14.85% 35.84% 4.41% 1.36% 2.58% 2.03% 1.5% 0.51% 0.91%
2026/04/27 22.31% 15.89% 30.25% 2.92% 1.61% 2.56% 2.15% 1.56% 0.75% 0.57%
2026/04/28 20.96% 20.48% 31.37% 2.2% 0.91% 2.72% 2.05% 1.56% 0.34% 0.88%
2026/04/29 19.94% 24.66% 23.95% 3.16% 3.18% 2.8% 2.09% 1.1% 0.62% 1.08%
2026/04/30 27.29% 23.48% 6.67% 5.18% 3.39% 3.27% 2.71% 2.34% 1.44% 1.16%
  • au.jora.com
  • indeed.com
  • seek.com.au
  • wiseemployment.com.au
  • adfcareers.gov.au
  • resume-now.com
  • myperfectresume.com
  • regionaljobswa.com.au
  • jobseeker.com
  • hays.com.au

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC impressions. Seek.com.au started strong but plummeted to 6.67%. Au.jora.com surged to 27.29%, while indeed.com climbed to 23.48%. The month ended with au.jora.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Recruitment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Services Recruitment - Last month
  1. 1
    Now Hiring - View Jobs - Excellent Salary Packages https://www.adfcareers.gov.au

    Apply Now For A Fully Paid Role Where You Train On The Job And Make Friends For Life.

  2. 2
    Register A Job Vacancy | Recruitment Agency | Hays https://www.hays.com.au

    Find passionate people to transform your business. Register a vacancy with Hays. We'll help you deliver today and plan for tomorrow. Start by contacting...

  3. 3
    Job Search | Indeed https://au.indeed.com/

    With Indeed, you can search millions of jobs online to find the next step in your career. With tools for job search, resumes, company reviews and more, were with you every step of the way.

  4. 4
    Free Cover Letters https://myperfectcoverletter.com › cover-letter › templates

    It Only Takes 5 Minutes — Take the Hassle Out of Writing Your Cover Letter. View Professional Examples Online. Create the Perfect Job-Worthy Cover Letter to Attract More...

  5. 5
    Free Resume Template - Better Than Chat GPT https://www.resume-now.com

    From Resume to Job Search to Interview, We Can Help. Create a Free Resume Now!

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, five standout ads capture attention with distinct themes and messaging. ADF Careers entices with fully paid roles and lifelong friendships, while Hays focuses on transforming businesses with passionate talent. Indeed offers comprehensive job search tools, My Perfect Cover Letter simplifies cover letter creation, and Resume-Now provides a seamless journey from resume to interview. Each ad uniquely addresses job seekers’ and employers’ needs, showcasing diverse approaches to recruitment and career advancement.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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