Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Recruitment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 8.30085056876 |
| 91.6991494312 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 34 |
| 66 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| seek.com.au | 51.26 |
| au.jora.com | 15.69 |
| indeed.com | 12.12 |
| adfcareers.gov.au | 1.81 |
| hays.com.au | 1.58 |
| myperfectresume.com | 1.06 |
| wiseemployment.com.au | 0.88 |
| employmentplus.com.au | 0.83 |
| regionaljobswa.com.au | 0.8 |
| resume-now.com | 0.77 |
| others | 13.2 |
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In the recruitment PPC landscape, Seek.com.au dominates with 51.26% click share, followed by Au.jora.com at 15.69%. Indeed.com holds 12.12%, while ‘others’ collectively capture 13.2%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | seek.com.au | indeed.com | myperfectresume.com | resume-now.com | au.jora.com | resume.io | adfcareers.gov.au | resumegenius.com | hays.com.au | jobseeker.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 19.69% | 14.46% | 6.5% | 6.03% | 5.95% | 2.25% | 1.14% | 3.3% | 3.29% | 3.13% |
| 2025/12/02 | 21.05% | 12.5% | 6.84% | 6.36% | 5.04% | 2.78% | 1.51% | 3.31% | 3.78% | 4.6% |
| 2025/12/03 | 22.56% | 13.54% | 5.65% | 6.79% | 5.44% | 2.25% | 1.45% | 4.32% | 3.26% | 3.21% |
| 2025/12/04 | 22.15% | 12.77% | 6.97% | 7.13% | 6.11% | 2.18% | 1.72% | 4.29% | 3.62% | 4.61% |
| 2025/12/05 | 22.24% | 11.56% | 7.15% | 7.62% | 6.2% | 1.63% | 1.79% | 4.24% | 3.73% | 3.7% |
| 2025/12/06 | 22.68% | 10.95% | 7.2% | 6.52% | 7.22% | 2.85% | 2.48% | 3.76% | 4.01% | 2.66% |
| 2025/12/07 | 21.18% | 10.7% | 8.15% | 6.47% | 7.29% | 3.29% | 1.57% | 3.13% | 3.08% | 3.83% |
| 2025/12/08 | 20.37% | 10.59% | 7.58% | 7.12% | 8.24% | 2.99% | 0.92% | 3.06% | 3.69% | 3.71% |
| 2025/12/09 | 20.14% | 10.56% | 6.41% | 6.4% | 8.12% | 4.32% | 0.94% | 3.33% | 3.26% | 4.43% |
| 2025/12/10 | 21.62% | 11.92% | 6.19% | 5.67% | 6.08% | 2.02% | 1.29% | 3.02% | 3.93% | 2.67% |
| 2025/12/11 | 24.55% | 12.5% | 6.17% | 5.33% | 4.15% | 2.67% | 0.63% | 3.89% | 3.02% | 2.84% |
| 2025/12/12 | 26.81% | 12.17% | 7.37% | 5.45% | 4.32% | 2.78% | 1.05% | 3.4% | 3.12% | 3.38% |
| 2025/12/13 | 25.48% | 12.67% | 6.17% | 5.26% | 4.53% | 1.67% | 0.84% | 2.9% | 4.79% | 2.77% |
| 2025/12/14 | 25.61% | 11.47% | 6.81% | 6.44% | 4.62% | 2.68% | 0.85% | 3.24% | 4.35% | 3.32% |
| 2025/12/15 | 24.04% | 13.1% | 5.8% | 5.03% | 6.14% | 2.72% | 0.72% | 2.99% | 3.68% | 3.02% |
| 2025/12/16 | 23.16% | 10.85% | 7.12% | 5.74% | 5.12% | 2.1% | 0.73% | 2.62% | 3.68% | 4.09% |
| 2025/12/17 | 23.29% | 11.49% | 7.08% | 5.79% | 4.86% | 2.48% | 1.08% | 3.12% | 3% | 3.15% |
| 2025/12/18 | 23.79% | 11.75% | 6.63% | 5.72% | 5.25% | 3.5% | 1.59% | 3.2% | 3.31% | 3.37% |
| 2025/12/19 | 21.74% | 11.92% | 7.66% | 6.32% | 5.38% | 1.86% | 2.14% | 3.44% | 3.82% | 3.23% |
| 2025/12/20 | 23.53% | 12.04% | 6.35% | 5.52% | 6.54% | 3.74% | 3.02% | 3.03% | 4.38% | 3.3% |
| 2025/12/21 | 23.62% | 11.14% | 6.42% | 5.63% | 6.62% | 2.97% | 3.77% | 2.41% | 4.45% | 3.23% |
| 2025/12/22 | 22.59% | 11.49% | 6.52% | 5.48% | 7.27% | 3.37% | 2.79% | 1.97% | 4.36% | 2.68% |
| 2025/12/23 | 20.29% | 12.67% | 6.23% | 6.25% | 7.17% | 3.06% | 2.87% | 2.37% | 3.45% | 2.99% |
| 2025/12/24 | 20.44% | 12.2% | 5.46% | 5.56% | 7.57% | 4.93% | 2.88% | 2.19% | 1.8% | 3.39% |
| 2025/12/25 | 19.92% | 13.24% | 6.09% | 6.51% | 6.96% | 4.27% | 3.22% | 2.67% | 1.24% | 1.82% |
| 2025/12/26 | 20.29% | 12.27% | 5.87% | 6.45% | 6.92% | 4.77% | 4.27% | 1.72% | 1.31% | 2.94% |
| 2025/12/27 | 19.26% | 13.02% | 5.41% | 4.54% | 8.69% | 4.58% | 5.62% | 1.46% | 2.42% | 2.41% |
| 2025/12/28 | 19.42% | 12.74% | 5.44% | 5.54% | 8.28% | 4.68% | 5.2% | 1.15% | 2.05% | 1.63% |
| 2025/12/29 | 18.17% | 10.79% | 6.34% | 5% | 10.96% | 5.07% | 4.62% | 2.4% | 2.42% | 1.95% |
| 2025/12/30 | 21.15% | 8.88% | 6% | 5.16% | 7.73% | 5.12% | 4.26% | 2.38% | 2.88% | 2.7% |
| 2025/12/31 | 22.1% | 10.1% | 6.72% | 6.61% | 5.58% | 4.7% | 4.2% | 3.53% | 3.5% | 2.59% |
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Seek.com.au led December with a fluctuating spend share, peaking mid-month at 26.81%. Indeed.com saw a decline, ending at 10.1%. Myperfectresume.com and resume-now.com maintained moderate shares. Au.jora.com surged late, while resume.io and adfcareers.gov.au showed steady growth. Resumegenius.com and hays.com.au had varied trends, with jobseeker.com stabilizing towards month-end.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 535 |
| 2025/12/02 | 514 |
| 2025/12/03 | 515 |
| 2025/12/04 | 524 |
| 2025/12/05 | 530 |
| 2025/12/06 | 515 |
| 2025/12/07 | 516 |
| 2025/12/08 | 529 |
| 2025/12/09 | 524 |
| 2025/12/10 | 512 |
| 2025/12/11 | 518 |
| 2025/12/12 | 532 |
| 2025/12/13 | 525 |
| 2025/12/14 | 515 |
| 2025/12/15 | 553 |
| 2025/12/16 | 536 |
| 2025/12/17 | 529 |
| 2025/12/18 | 506 |
| 2025/12/19 | 521 |
| 2025/12/20 | 515 |
| 2025/12/21 | 522 |
| 2025/12/22 | 530 |
| 2025/12/23 | 531 |
| 2025/12/24 | 522 |
| 2025/12/25 | 522 |
| 2025/12/26 | 513 |
| 2025/12/27 | 515 |
| 2025/12/28 | 508 |
| 2025/12/29 | 519 |
| 2025/12/30 | 516 |
| 2025/12/31 | 500 |
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December saw fluctuating advertiser numbers, peaking at 553 on the 15th. The month concluded with a decline, ending at 500.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Seek.com.au saw a significant drop of 3.24%, while au.jora.com surged by 2.34%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | seek.com.au | au.jora.com | indeed.com | adfcareers.gov.au | wiseemployment.com.au | myperfectresume.com | employmentplus.com.au | resume-now.com | regionaljobswa.com.au | jobseeker.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 26.25% | 14.71% | 21.06% | 1.49% | 1.85% | 2.36% | 0.58% | 2.12% | 0% | 1.51% |
| 2025/12/02 | 29.51% | 13.99% | 19.61% | 2.12% | 1.33% | 2.42% | 0.37% | 2.15% | 0% | 1.98% |
| 2025/12/03 | 30.28% | 14.09% | 20.35% | 2.04% | 1.33% | 2.05% | 0.92% | 2.26% | 0% | 1.52% |
| 2025/12/04 | 30.14% | 15.22% | 19.74% | 2.6% | 1.59% | 2.28% | 0.8% | 2.2% | 0% | 1.93% |
| 2025/12/05 | 29.32% | 16.39% | 18.14% | 2.54% | 1.93% | 2.32% | 1.05% | 2.3% | 0% | 1.54% |
| 2025/12/06 | 29.26% | 17.35% | 16.3% | 3.45% | 1.98% | 2.56% | 0.98% | 2.06% | 0% | 1.28% |
| 2025/12/07 | 28.63% | 17.13% | 14.73% | 2.33% | 2.56% | 3.05% | 1.64% | 2.14% | 0% | 1.79% |
| 2025/12/08 | 27.72% | 18.56% | 14.33% | 1.26% | 2.12% | 2.74% | 1.56% | 2.29% | 0.01% | 1.79% |
| 2025/12/09 | 27.32% | 19.44% | 14.31% | 1.17% | 2.13% | 2.45% | 1.75% | 2.15% | 0.5% | 2.1% |
| 2025/12/10 | 29.62% | 15.56% | 16.3% | 1.69% | 1.63% | 2.29% | 1.51% | 1.86% | 1.66% | 1.3% |
| 2025/12/11 | 32.43% | 11.34% | 18.19% | 0.85% | 1.83% | 2.12% | 1.34% | 1.76% | 1.72% | 1.52% |
| 2025/12/12 | 33.34% | 11.86% | 18.56% | 1.48% | 1.29% | 2.48% | 1.38% | 1.85% | 1.71% | 1.7% |
| 2025/12/13 | 32.83% | 12.02% | 19.27% | 1.3% | 1.44% | 2.32% | 1.37% | 1.67% | 1.62% | 1.36% |
| 2025/12/14 | 33.37% | 11.88% | 18.3% | 1.36% | 1.26% | 2.46% | 1.49% | 2.04% | 1.75% | 1.42% |
| 2025/12/15 | 30.43% | 14.95% | 18.79% | 1% | 1.96% | 1.95% | 1.7% | 1.63% | 1.25% | 1.47% |
| 2025/12/16 | 30.22% | 13.77% | 16.82% | 1.04% | 1.79% | 2.5% | 2.17% | 1.87% | 2.12% | 1.93% |
| 2025/12/17 | 30.73% | 12.97% | 16.84% | 1.83% | 1.68% | 2.46% | 2.76% | 1.95% | 2.39% | 1.63% |
| 2025/12/18 | 30.79% | 14.23% | 17.63% | 2.36% | 1.83% | 2.49% | 1.48% | 2.05% | 2.37% | 1.7% |
| 2025/12/19 | 28.93% | 13.78% | 17.67% | 3.54% | 1.57% | 2.74% | 1.66% | 2.12% | 1.72% | 1.71% |
| 2025/12/20 | 29.58% | 15.05% | 17.21% | 4.59% | 1.13% | 2.45% | 1.25% | 1.78% | 1.85% | 1.72% |
| 2025/12/21 | 29.69% | 15.72% | 15.5% | 5.13% | 1.25% | 2.36% | 2.29% | 1.77% | 1.71% | 1.51% |
| 2025/12/22 | 27.94% | 16.82% | 16.41% | 4.01% | 1.2% | 2.15% | 2.02% | 1.64% | 1.86% | 1.36% |
| 2025/12/23 | 25.85% | 16.52% | 17.43% | 4.07% | 1.85% | 2.18% | 2.6% | 1.97% | 2.13% | 1.45% |
| 2025/12/24 | 26.03% | 17.39% | 16.9% | 4.3% | 1.77% | 1.95% | 1.71% | 1.76% | 2.32% | 1.48% |
| 2025/12/25 | 26% | 16.35% | 18% | 4.93% | 2.33% | 1.9% | 2.31% | 1.9% | 2.27% | 0.81% |
| 2025/12/26 | 26.52% | 16.8% | 16.73% | 5.85% | 1.81% | 1.94% | 2.15% | 2.04% | 1.62% | 1.26% |
| 2025/12/27 | 23.19% | 18.65% | 17.55% | 7.19% | 1.25% | 1.78% | 2.02% | 1.39% | 1.96% | 0.99% |
| 2025/12/28 | 23.32% | 18.61% | 17.08% | 6.95% | 1.55% | 1.95% | 1.88% | 1.66% | 2.58% | 0.73% |
| 2025/12/29 | 22.85% | 22.49% | 14.33% | 6.37% | 1.93% | 2.18% | 1.86% | 1.73% | 2.1% | 0.97% |
| 2025/12/30 | 28.67% | 18.35% | 8.76% | 6.93% | 1.94% | 2.53% | 1.98% | 1.81% | 2.12% | 1.4% |
| 2025/12/31 | 31.57% | 13.93% | 11.87% | 6.61% | 2.94% | 2.6% | 2.46% | 2.25% | 2.09% | 1.19% |
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Seek.com.au started December strong, peaking mid-month at 33.37%. It ended at 31.57%. Au.jora.com fluctuated, peaking at 22.49% before closing at 13.93%. Indeed.com saw a decline, finishing at 11.87%. Adfcareers.gov.au rose steadily, ending at 6.61%. Wiseemployment.com.au had a late surge, closing at 2.94%. Myperfectresume.com remained stable, ending at 2.60%. Employmentplus.com.au showed growth, finishing at 2.46%. Resume-now.com fluctuated, closing at 2.25%. Regionaljobswa.com.au increased, ending at 2.09%. Jobseeker.com declined, finishing at 1.19%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
In The ADF You'll Enjoy A Rich And Rewarding Blend Of Career And Lifestyle Opportunities.
Stress Less, Search Jora — Don’t Get Stuck Thinking About It. Your Next Chapter Start With A Job Search On Jora. Behind On Your...
Find passionate people to transform your business. Register a vacancy with Hays. We'll help you deliver today and plan for tomorrow. Start by contacting us today. Search Jobs. Find Jobs. Career Opportunities. Career Advice. Online Learning. Interview Guide.
With Indeed, you can search millions of jobs online to find the next step in your career. With tools for job search, resumes, company reviews and more, were with you every step of the way.
Find your next role and get career advice. Australia's most visited employment site. SEEK. Find the right job for you today. Search for jobs by salary...
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In the competitive landscape of recruitment, ADF Careers stands out with its promise of a rewarding career and lifestyle blend. Jora encourages stress-free job searching, while Hays focuses on transforming businesses with passionate talent. Indeed offers comprehensive job search tools, and SEEK highlights its status as Australia’s top employment site.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the AUS Services Recruitment December 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the AUS Services Recruitment December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The AUS Services Recruitment December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.
Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
Learn more about our data accuracy
Yes. The AUS Services Recruitment December 2025 Report aggregates data from across both device types and Google Shopping.
The AUS Services Recruitment December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.
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Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.
With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.