Share of Clicks for top 10 US Retail Toys and Games brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| walmart.com | 11.59 |
| lego.com | 11.27 |
| target.com | 10.38 |
| disneystore.com | 5.52 |
| nuggetcomfort.com | 3.76 |
| buildabear.com | 3.65 |
| spirithalloween.com | 3.49 |
| etsy.com | 3.48 |
| groupon.com | 2.96 |
| amazon.com | 2.83 |
| others | 41.07 |
- walmart.com - 11.59%
- lego.com - 11.27%
- target.com - 10.38%
- disneystore.com - 5.52%
- nuggetcomfort.com - 3.76%
- buildabear.com - 3.65%
- spirithalloween.com - 3.49%
- etsy.com - 3.48%
- groupon.com - 2.96%
- amazon.com - 2.83%
- others - 41.07%
Copyright © Adthena. All rights reserved.
In the toy and games PPC landscape, Walmart leads with 11.59% click share, closely followed by Lego at 11.27%. Target captures 10.38%, while ‘others’ dominate with 41.07%.
Share of Spend for the top 10 US Retail Toys and Games brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | lego.com | walmart.com | disneystore.com | target.com | etsy.com | groupon.com | amazon.com | nuggetcomfort.com | temu.com | orientaltrading.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/01/01 | 19.28% | 10.28% | 2.99% | 9.14% | 3.71% | 2.34% | 3.43% | 1.24% | 2.61% | 2.23% |
| 2026/01/02 | 16.85% | 10.1% | 3.19% | 8.62% | 4.85% | 2.12% | 4.61% | 2.02% | 2.8% | 1.8% |
| 2026/01/03 | 12.69% | 10.79% | 4.07% | 8.68% | 4.88% | 2.91% | 4.03% | 4.34% | 2.11% | 1.89% |
| 2026/01/04 | 15.95% | 8.36% | 3.16% | 6.53% | 5.04% | 2.56% | 3.39% | 4.98% | 2.33% | 2.19% |
| 2026/01/05 | 16.16% | 9.15% | 3.33% | 6.5% | 5.04% | 2.19% | 3.41% | 4.15% | 2.93% | 2.17% |
| 2026/01/06 | 20.84% | 10.44% | 2.56% | 13.62% | 3.04% | 2.32% | 3.01% | 1.94% | 1.11% | 1.82% |
| 2026/01/07 | 14.4% | 10% | 3.34% | 6.35% | 3.28% | 2.57% | 4.36% | 4.83% | 1.63% | 3.21% |
| 2026/01/08 | 21.45% | 6.22% | 4.98% | 5% | 3.17% | 3.82% | 3.95% | 3.25% | 0.99% | 3.46% |
| 2026/01/09 | 20.44% | 8.8% | 3.72% | 9.27% | 3.13% | 2.1% | 3.32% | 3.56% | 1.25% | 2.83% |
| 2026/01/10 | 14.37% | 11.43% | 2.28% | 13.11% | 4.66% | 1.69% | 1.66% | 0.97% | 3.31% | 1.5% |
| 2026/01/11 | 17.15% | 10.64% | 3.03% | 12.83% | 4.12% | 1.56% | 3.02% | 1.26% | 2.39% | 1.36% |
| 2026/01/12 | 13.08% | 12.33% | 2.59% | 13.2% | 3.5% | 1.73% | 1.96% | 0.95% | 2.96% | 1.93% |
| 2026/01/13 | 13.2% | 10.04% | 2.94% | 12.7% | 3.45% | 2.55% | 2.07% | 1.43% | 2.86% | 2.39% |
| 2026/01/14 | 15.8% | 10.49% | 2.95% | 12.16% | 3.47% | 2.29% | 2.2% | 1.11% | 2.44% | 2.43% |
| 2026/01/15 | 8.86% | 11.3% | 2.63% | 12.8% | 4% | 2.41% | 1.86% | 0.88% | 6.72% | 1.42% |
| 2026/01/16 | 20.39% | 8.78% | 3.71% | 9.24% | 3.12% | 2.1% | 3.31% | 3.55% | 1.25% | 2.82% |
| 2026/01/17 | 19.85% | 7.29% | 3.77% | 6.23% | 3.61% | 4.08% | 3.54% | 2.16% | 1.96% | 3.05% |
| 2026/01/18 | 21.88% | 7.26% | 4.11% | 5.53% | 3.4% | 2.27% | 3.33% | 2.53% | 1.55% | 3.25% |
| 2026/01/19 | 15.26% | 8.92% | 3.45% | 7.16% | 4.82% | 3.92% | 3.09% | 2.66% | 2.43% | 2.3% |
| 2026/01/20 | 13.17% | 10.02% | 2.93% | 12.67% | 3.44% | 2.55% | 2.06% | 1.43% | 2.86% | 2.39% |
| 2026/01/21 | 21.64% | 9.23% | 4.4% | 6.01% | 3.41% | 2.11% | 2.79% | 2.58% | 2.18% | 3.01% |
| 2026/01/22 | 21.97% | 7.73% | 4.3% | 3.87% | 2.79% | 3.27% | 2.19% | 7.62% | 1.72% | 2.85% |
| 2026/01/23 | 22.41% | 6.73% | 3.94% | 4.56% | 2.78% | 2.55% | 2.33% | 6.27% | 1.82% | 1.92% |
| 2026/01/24 | 21.2% | 6.32% | 4.04% | 5.59% | 4.01% | 2.72% | 3.27% | 2.43% | 3.1% | 2.42% |
| 2026/01/25 | 23.05% | 7.39% | 3.97% | 5.22% | 3.73% | 3.36% | 3.39% | 2.06% | 3.16% | 2.68% |
| 2026/01/26 | 23.61% | 6.04% | 4.35% | 5.99% | 3.37% | 2.12% | 3.42% | 3.3% | 2.45% | 2.84% |
| 2026/01/27 | 22.42% | 7.02% | 4.5% | 5% | 4.35% | 3.25% | 2.9% | 1.53% | 2.38% | 2.92% |
| 2026/01/28 | 19.99% | 12.75% | 3.72% | 5.49% | 3.37% | 2.07% | 2.29% | 4.01% | 2.18% | 2.68% |
| 2026/01/29 | 21.62% | 12.52% | 4.34% | 5.43% | 3.3% | 3.76% | 2.16% | 0.67% | 1.65% | 2.66% |
| 2026/01/30 | 19.85% | 10.52% | 3.72% | 4.65% | 3.22% | 2.86% | 2.1% | 3.83% | 1.95% | 3.03% |
| 2026/01/31 | 23% | 12.03% | 4.02% | 3.93% | 3.32% | 2.96% | 2.79% | 2.79% | 1.95% | 0.76% |
- lego.com
- walmart.com
- disneystore.com
- target.com
- etsy.com
- groupon.com
- amazon.com
- nuggetcomfort.com
- temu.com
- orientaltrading.com
Copyright © Adthena. All rights reserved.
Lego.com dominated January with a fluctuating spend share, peaking at 23.61% on the 26th. Walmart.com saw a dip mid-month but rebounded to 12.75% on the 28th. Disneystore.com maintained a steady presence, while target.com experienced a decline, ending at 3.93%. Overall, Lego.com led the month.
Competitor Count for US Retail Toys and Games
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/01/01 | 1312 |
| 2026/01/02 | 1316 |
| 2026/01/03 | 1284 |
| 2026/01/04 | 1302 |
| 2026/01/05 | 1331 |
| 2026/01/06 | 1301 |
| 2026/01/07 | 1265 |
| 2026/01/08 | 1131 |
| 2026/01/09 | 1172 |
| 2026/01/10 | 1522 |
| 2026/01/11 | 1283 |
| 2026/01/12 | 1422 |
| 2026/01/13 | 1436 |
| 2026/01/14 | 1357 |
| 2026/01/15 | 1357 |
| 2026/01/16 | 1172 |
| 2026/01/17 | 1114 |
| 2026/01/18 | 1114 |
| 2026/01/19 | 1311 |
| 2026/01/20 | 1436 |
| 2026/01/21 | 1168 |
| 2026/01/22 | 1018 |
| 2026/01/23 | 1102 |
| 2026/01/24 | 1169 |
| 2026/01/25 | 1187 |
| 2026/01/26 | 1134 |
| 2026/01/27 | 1088 |
| 2026/01/28 | 1108 |
| 2026/01/29 | 1103 |
| 2026/01/30 | 1094 |
| 2026/01/31 | 1056 |
Copyright © Adthena. All rights reserved.
January saw fluctuating advertiser numbers, peaking at 1,522 on the 10th. The month ended with a decline, closing at 1,056.
