Share of Clicks for top 10 UK Retail Toys and Games brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| lego.com | 30.29 |
| argos.co.uk | 7.21 |
| amazon.co.uk | 6.59 |
| disneystore.co.uk | 4.96 |
| my1styears.com | 2.29 |
| mamasandpapas.com | 2.06 |
| smythstoys.com | 1.89 |
| very.co.uk | 1.81 |
| cardfactory.co.uk | 1.79 |
| ebay.co.uk | 1.75 |
| others | 39.36 |
- lego.com - 30.29%
- argos.co.uk - 7.21%
- amazon.co.uk - 6.59%
- disneystore.co.uk - 4.96%
- my1styears.com - 2.29%
- mamasandpapas.com - 2.06%
- smythstoys.com - 1.89%
- very.co.uk - 1.81%
- cardfactory.co.uk - 1.79%
- ebay.co.uk - 1.75%
- others - 39.36%
Copyright © Adthena. All rights reserved.
Lego.com dominates with 30.29% click share, followed by Argos.co.uk at 7.21%. Amazon.co.uk holds 6.59%, while others collectively capture 39.36%, showcasing diverse competition.
Share of Spend for the top 10 UK Retail Toys and Games brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | lego.com | amazon.co.uk | argos.co.uk | disneystore.co.uk | very.co.uk | my1styears.com | johnlewis.com | ebay.co.uk | mamasandpapas.com | etsy.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 15.97% | 7.52% | 6.5% | 1.29% | 2.6% | 3.18% | 2.65% | 2.81% | 2.46% | 1.71% |
| 2025/11/02 | 18.4% | 8.56% | 6.5% | 1.98% | 2.18% | 2.87% | 2.02% | 2.86% | 2.19% | 2.3% |
| 2025/11/03 | 16.05% | 7.04% | 7.05% | 1.94% | 2.97% | 4.28% | 2.21% | 2.75% | 1.6% | 2.01% |
| 2025/11/04 | 13.03% | 6.62% | 6.67% | 4.46% | 4.04% | 3.68% | 2.49% | 2.86% | 2.02% | 2.05% |
| 2025/11/05 | 11.32% | 6.42% | 8.16% | 5.38% | 4.36% | 4.58% | 2.5% | 3.09% | 1.82% | 1.83% |
| 2025/11/06 | 6.81% | 4.8% | 8.11% | 1.43% | 4.31% | 3.75% | 2.23% | 3.02% | 2.76% | 1.5% |
| 2025/11/07 | 11.46% | 4.43% | 8.16% | 1.4% | 4.38% | 3.97% | 2.03% | 2.37% | 2.38% | 1.68% |
| 2025/11/08 | 12.56% | 4.5% | 8.59% | 1.12% | 4.93% | 4.18% | 1.85% | 2.43% | 1.74% | 1.92% |
| 2025/11/09 | 13.94% | 6.52% | 6.97% | 2.17% | 4.26% | 3.24% | 1.53% | 2.92% | 1.36% | 2.59% |
| 2025/11/10 | 13.11% | 5.44% | 5.82% | 3.93% | 3.36% | 4.46% | 2.04% | 2.25% | 2.04% | 2.33% |
| 2025/11/11 | 10.2% | 8.37% | 6.16% | 7.81% | 2.78% | 3.06% | 1.16% | 1.53% | 0.94% | 1.63% |
| 2025/11/12 | 12.04% | 12.02% | 5.59% | 5.76% | 4.02% | 5.11% | 1.4% | 1.76% | 1.44% | 1.81% |
| 2025/11/13 | 12.92% | 10.94% | 5.23% | 1.73% | 1.64% | 3.91% | 1.79% | 2.83% | 2.49% | 1.96% |
| 2025/11/14 | 11.8% | 5.54% | 7.72% | 5% | 2.63% | 4.03% | 1.93% | 2.43% | 2.25% | 2.57% |
| 2025/11/15 | 12.83% | 4.3% | 7.35% | 6.02% | 2.23% | 3.87% | 2.48% | 2.22% | 2.24% | 2.03% |
| 2025/11/16 | 10.8% | 4.66% | 7.76% | 3.92% | 2.59% | 4.66% | 2.98% | 1.63% | 2.34% | 2.55% |
| 2025/11/17 | 9.5% | 4.66% | 8.22% | 4.65% | 4.45% | 4.46% | 2.13% | 1.95% | 2.69% | 2.08% |
| 2025/11/18 | 14.7% | 2.64% | 6.68% | 6.74% | 2.82% | 2.64% | 2.1% | 1.82% | 2.48% | 2.26% |
| 2025/11/19 | 14.71% | 3.23% | 6.08% | 2.39% | 2.98% | 4.14% | 1.7% | 1.69% | 3.07% | 1.9% |
| 2025/11/20 | 17.31% | 4.38% | 5.82% | 3.64% | 2.02% | 3.06% | 1.39% | 1.58% | 2.27% | 2.41% |
| 2025/11/21 | 15.87% | 8.05% | 6.48% | 3.9% | 1.82% | 2.62% | 1.27% | 1.5% | 3.45% | 1.84% |
| 2025/11/22 | 19.27% | 7.14% | 7.28% | 3.79% | 2.44% | 3.15% | 1.59% | 1.67% | 2.54% | 1.44% |
| 2025/11/23 | 22.07% | 7.21% | 7.01% | 3.39% | 2.85% | 3.11% | 1.64% | 2.15% | 2.26% | 1.34% |
| 2025/11/24 | 12.18% | 7.41% | 9.14% | 3.4% | 3.39% | 3.42% | 1.93% | 1.95% | 2.65% | 1.41% |
| 2025/11/25 | 13.61% | 7.68% | 9.61% | 3.72% | 2.69% | 2.6% | 1.87% | 1.88% | 2.68% | 1.57% |
| 2025/11/26 | 12.52% | 6.14% | 8.97% | 7.38% | 2.86% | 2.29% | 1.67% | 1.86% | 2.01% | 1.5% |
| 2025/11/27 | 13.78% | 7.19% | 8.84% | 6.95% | 2.24% | 2.64% | 1.7% | 2.18% | 2.1% | 1.45% |
| 2025/11/28 | 15.16% | 9.73% | 11.89% | 5.53% | 2.2% | 3.74% | 1.54% | 1.56% | 2.77% | 1.37% |
| 2025/11/29 | 16.14% | 8% | 7.16% | 4.28% | 2.67% | 2.08% | 2.37% | 1.88% | 1.51% | 1.62% |
| 2025/11/30 | 11.43% | 8.57% | 7.57% | 4.65% | 2.78% | 2.72% | 2.71% | 2.19% | 1.93% | 1.67% |
- lego.com
- amazon.co.uk
- argos.co.uk
- disneystore.co.uk
- very.co.uk
- my1styears.com
- johnlewis.com
- ebay.co.uk
- mamasandpapas.com
- etsy.com
Copyright © Adthena. All rights reserved.
In November 2025, Lego.com led PPC spend, peaking at 22.07% on the 23rd. Amazon.co.uk and Argos.co.uk followed, with notable fluctuations. The month ended with Lego.com at 11.43%.
Competitor Count for UK Retail Toys and Games
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/11/01 | 1213 |
| 2025/11/02 | 1209 |
| 2025/11/03 | 1170 |
| 2025/11/04 | 1269 |
| 2025/11/05 | 1203 |
| 2025/11/06 | 1183 |
| 2025/11/07 | 1235 |
| 2025/11/08 | 1231 |
| 2025/11/09 | 1113 |
| 2025/11/10 | 1124 |
| 2025/11/11 | 1000 |
| 2025/11/12 | 1083 |
| 2025/11/13 | 1146 |
| 2025/11/14 | 1127 |
| 2025/11/15 | 1110 |
| 2025/11/16 | 1085 |
| 2025/11/17 | 1084 |
| 2025/11/18 | 1088 |
| 2025/11/19 | 1106 |
| 2025/11/20 | 1026 |
| 2025/11/21 | 1151 |
| 2025/11/22 | 1113 |
| 2025/11/23 | 1065 |
| 2025/11/24 | 1085 |
| 2025/11/25 | 1130 |
| 2025/11/26 | 1100 |
| 2025/11/27 | 1141 |
| 2025/11/28 | 1133 |
| 2025/11/29 | 1139 |
| 2025/11/30 | 1147 |
Copyright © Adthena. All rights reserved.
November saw fluctuating advertiser numbers, starting at 1,213, dipping mid-month to 1,000, and recovering to 1,147 by month’s end.
