Share of Clicks for top 10 AUS Retail Toys and Games brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| babybunting.com.au | 17.93 |
| amazon.com.au | 17.46 |
| lego.com | 10.45 |
| kmart.com.au | 6.2 |
| bigw.com.au | 6.2 |
| target.com.au | 2.92 |
| temu.com | 2.6 |
| bricksmegastore.com | 2.41 |
| ebay.com.au | 2.27 |
| vulyplay.com | 1.97 |
| others | 29.59 |
- babybunting.com.au - 17.93%
- amazon.com.au - 17.46%
- lego.com - 10.45%
- kmart.com.au - 6.2%
- bigw.com.au - 6.2%
- target.com.au - 2.92%
- temu.com - 2.6%
- bricksmegastore.com - 2.41%
- ebay.com.au - 2.27%
- vulyplay.com - 1.97%
- others - 29.59%
Copyright © Adthena. All rights reserved.
In the toy and games PPC landscape, Baby Bunting leads with 17.93% click share, closely followed by Amazon at 17.46%. ‘Others’ collectively dominate with 29.59%, highlighting diverse competition.
Share of Spend for the top 10 AUS Retail Toys and Games brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | amazon.com.au | babybunting.com.au | kmart.com.au | bigw.com.au | lego.com | target.com.au | vulyplay.com | bricksmegastore.com | ebay.com.au | temu.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 17.93% | 3.68% | 4.52% | 5.27% | 5.85% | 4.27% | 2.11% | 3.93% | 3.63% | 6.4% |
| 2026/03/02 | 16.7% | 3.91% | 5.66% | 7.07% | 4.15% | 4.87% | 3.37% | 2.4% | 3.18% | 7.01% |
| 2026/03/03 | 17.51% | 4.08% | 5.72% | 6.37% | 4.36% | 4.12% | 2.77% | 2.18% | 3.13% | 7.23% |
| 2026/03/04 | 16.39% | 4.11% | 6.56% | 7.57% | 6% | 3.47% | 2.47% | 2.56% | 3.43% | 6.17% |
| 2026/03/05 | 17.24% | 4.07% | 6.93% | 6.86% | 5.82% | 2.82% | 2.98% | 2.57% | 4.05% | 6.61% |
| 2026/03/06 | 21.14% | 4.42% | 5.8% | 5.63% | 6.92% | 3% | 2.71% | 2.4% | 3.33% | 4.67% |
| 2026/03/07 | 20.22% | 6.2% | 5.91% | 4.46% | 9.39% | 3.45% | 2.25% | 3.58% | 2.9% | 4.37% |
| 2026/03/08 | 19.94% | 6.98% | 4.84% | 4.24% | 9.27% | 3.32% | 2.23% | 3.12% | 3.61% | 4.92% |
| 2026/03/09 | 23.16% | 6.93% | 4.6% | 3.96% | 7.86% | 2.97% | 2.7% | 2.45% | 3.36% | 5.09% |
| 2026/03/10 | 21.3% | 7.02% | 3.82% | 4.43% | 9.9% | 3.16% | 2.73% | 3.86% | 2.77% | 4.94% |
| 2026/03/11 | 22.19% | 7.21% | 3.18% | 4.55% | 9.6% | 3.07% | 3.01% | 3.63% | 2.6% | 3.89% |
| 2026/03/12 | 21.8% | 7.54% | 4.06% | 5.16% | 8.76% | 2.5% | 1.48% | 4.01% | 2.31% | 3.82% |
| 2026/03/13 | 19.51% | 7.22% | 3.83% | 5.52% | 9.78% | 2.87% | 2.31% | 3.74% | 2.01% | 3.83% |
| 2026/03/14 | 20.65% | 6.08% | 3.69% | 5.76% | 10.76% | 2.89% | 2.24% | 3.4% | 2.35% | 4.37% |
| 2026/03/15 | 22.2% | 5.35% | 3.03% | 6.54% | 10.09% | 2.49% | 2.12% | 4.01% | 3.02% | 4.01% |
| 2026/03/16 | 26.5% | 5.56% | 3.63% | 5.02% | 9.88% | 2.58% | 1.98% | 3.73% | 1.9% | 3.02% |
| 2026/03/17 | 26.04% | 4.96% | 7.25% | 6.81% | 4.33% | 3.69% | 2.26% | 2.36% | 2.71% | 2.59% |
| 2026/03/18 | 27.96% | 5.8% | 5.56% | 5.33% | 6.35% | 2.97% | 2.44% | 3.24% | 2.05% | 1.69% |
| 2026/03/19 | 32.17% | 4.44% | 4.84% | 5.17% | 5.98% | 2.96% | 2.5% | 2.52% | 1.81% | 1.63% |
| 2026/03/20 | 32.23% | 4.73% | 4.7% | 5.37% | 5.94% | 2.76% | 2.31% | 3.04% | 2.35% | 1.4% |
| 2026/03/21 | 28.9% | 5.97% | 3.91% | 5.21% | 7.27% | 2.52% | 2.51% | 2.64% | 2.69% | 2.03% |
| 2026/03/22 | 31.24% | 7.16% | 3.98% | 4.74% | 7.54% | 1.88% | 1.66% | 2.96% | 2.92% | 2.61% |
| 2026/03/23 | 25.03% | 6.03% | 5.4% | 7.89% | 4.77% | 1.96% | 2.5% | 2.98% | 2.83% | 2.83% |
| 2026/03/24 | 23.28% | 4.69% | 7.17% | 10.24% | 4.32% | 2.02% | 3.08% | 2.96% | 2.76% | 2.38% |
| 2026/03/25 | 23.9% | 5.52% | 7.15% | 5.94% | 6.04% | 1.62% | 3.24% | 2.43% | 2.55% | 2.4% |
| 2026/03/26 | 23.28% | 6.01% | 7.93% | 6.47% | 4.69% | 2.2% | 2.57% | 2.13% | 2.81% | 2.88% |
| 2026/03/27 | 19.21% | 7.86% | 9.52% | 6.41% | 5.53% | 3.95% | 2.86% | 2.54% | 2.53% | 3.03% |
| 2026/03/28 | 17.95% | 8.65% | 7.63% | 6.6% | 5.82% | 4.75% | 3.21% | 2.76% | 2.53% | 2.88% |
| 2026/03/29 | 23.1% | 7.49% | 5.76% | 6.23% | 5.99% | 3.13% | 3.51% | 2.54% | 3.07% | 3.19% |
| 2026/03/30 | 20.79% | 9.28% | 6.16% | 6.85% | 5.89% | 4.09% | 2.56% | 2.47% | 2.82% | 2.87% |
| 2026/03/31 | 18.34% | 11.18% | 7.49% | 6.33% | 5.82% | 4.15% | 3.69% | 2.98% | 2.69% | 2.29% |
- amazon.com.au
- babybunting.com.au
- kmart.com.au
- bigw.com.au
- lego.com
- target.com.au
- vulyplay.com
- bricksmegastore.com
- ebay.com.au
- temu.com
Copyright © Adthena. All rights reserved.
Amazon.com.au’s spend share surged mid-month, peaking at 32.23% on March 20. Babybunting.com.au steadily climbed, ending at 11.18%. Kmart.com.au and Bigw.com.au showed fluctuations, while Lego.com peaked mid-month. Temu.com saw a decline, finishing at 2.29%.
Competitor Count for AUS Retail Toys and Games
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 1050 |
| 2026/03/02 | 1078 |
| 2026/03/03 | 1100 |
| 2026/03/04 | 1088 |
| 2026/03/05 | 1102 |
| 2026/03/06 | 1097 |
| 2026/03/07 | 1064 |
| 2026/03/08 | 1060 |
| 2026/03/09 | 1060 |
| 2026/03/10 | 1031 |
| 2026/03/11 | 1024 |
| 2026/03/12 | 1012 |
| 2026/03/13 | 962 |
| 2026/03/14 | 935 |
| 2026/03/15 | 936 |
| 2026/03/16 | 943 |
| 2026/03/17 | 1074 |
| 2026/03/18 | 1030 |
| 2026/03/19 | 1049 |
| 2026/03/20 | 1051 |
| 2026/03/21 | 1049 |
| 2026/03/22 | 1025 |
| 2026/03/23 | 1082 |
| 2026/03/24 | 1068 |
| 2026/03/25 | 1058 |
| 2026/03/26 | 1074 |
| 2026/03/27 | 1073 |
| 2026/03/28 | 1064 |
| 2026/03/29 | 1070 |
| 2026/03/30 | 1068 |
| 2026/03/31 | 1023 |
Copyright © Adthena. All rights reserved.
March began with 1,050 advertisers, peaking at 1,102 by the 5th. A mid-month dip saw numbers fall to 935 on the 14th. The month concluded with 1,023 advertisers, reflecting a dynamic landscape.
