Share of Clicks for top 10 AUS Retail Toys and Games brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| babybunting.com.au | 26.06 |
| bigw.com.au | 10 |
| lego.com | 6.97 |
| kmart.com.au | 6.83 |
| amazon.com.au | 6.55 |
| temu.com | 3.44 |
| target.com.au | 3.38 |
| ebay.com.au | 3.16 |
| bricksmegastore.com | 1.44 |
| myer.com.au | 1.31 |
| others | 30.86 |
- babybunting.com.au - 26.06%
- bigw.com.au - 10%
- lego.com - 6.97%
- kmart.com.au - 6.83%
- amazon.com.au - 6.55%
- temu.com - 3.44%
- target.com.au - 3.38%
- ebay.com.au - 3.16%
- bricksmegastore.com - 1.44%
- myer.com.au - 1.31%
- others - 30.86%
Copyright © Adthena. All rights reserved.
In the toy and games PPC landscape, Baby Bunting leads with 26.06% click share, closely followed by Big W at 10%. Others collectively hold 30.86%, showcasing diverse competition.
Share of Spend for the top 10 AUS Retail Toys and Games brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | target.com.au | bigw.com.au | amazon.com.au | lego.com | kmart.com.au | babybunting.com.au | temu.com | bricksmegastore.com | ebay.com.au | vulyplay.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 2.75% | 7.31% | 8.07% | 3.52% | 5.26% | 12.94% | 6.53% | 2.27% | 3.71% | 2.59% |
| 2026/06/02 | 3.13% | 6.78% | 9.3% | 3.74% | 7.17% | 12.27% | 6.54% | 1.67% | 3.74% | 2.55% |
| 2026/06/03 | 2.46% | 6.11% | 17.26% | 2.61% | 6.75% | 11.51% | 5.44% | 2.13% | 4.26% | 2.12% |
| 2026/06/04 | 4.42% | 8.1% | 7.76% | 3% | 9.89% | 11.55% | 6.64% | 2.65% | 3.94% | 1.88% |
| 2026/06/05 | 3.9% | 8.03% | 5.29% | 3.86% | 8.57% | 11.57% | 6.44% | 1.84% | 3.92% | 2.06% |
| 2026/06/06 | 3.44% | 7.28% | 5.08% | 4.8% | 8.19% | 10.56% | 6.49% | 2% | 4.74% | 1.77% |
| 2026/06/07 | 2.98% | 6.25% | 7.33% | 7.62% | 6.91% | 10.71% | 5.22% | 1.91% | 5.8% | 1.52% |
| 2026/06/08 | 2.96% | 7.35% | 7.03% | 6.22% | 6.67% | 9.69% | 5.23% | 1.7% | 5.15% | 1.8% |
| 2026/06/09 | 2.72% | 28% | 6.57% | 5.86% | 5.54% | 8.72% | 3.05% | 2.01% | 2.98% | 1.37% |
| 2026/06/10 | 4.43% | 8.49% | 7.65% | 3.03% | 10.08% | 11.21% | 6.66% | 2.59% | 4.03% | 1.86% |
| 2026/06/11 | 4.06% | 8.34% | 5.39% | 3.37% | 8.72% | 11.2% | 6.55% | 1.61% | 4.1% | 2.07% |
| 2026/06/12 | 3.5% | 7.65% | 4.99% | 4.65% | 8.39% | 10.17% | 6.36% | 1.81% | 4.58% | 1.74% |
| 2026/06/13 | 3.03% | 6.91% | 7.74% | 7.21% | 7.29% | 9.32% | 5.43% | 1.51% | 5.98% | 1.53% |
| 2026/06/14 | 2.97% | 7.84% | 7.42% | 5.48% | 6.92% | 8.7% | 5.44% | 1.27% | 5.31% | 1.78% |
| 2026/06/15 | 2.83% | 28.39% | 6.85% | 5.29% | 5.82% | 8.07% | 3.11% | 1.67% | 3.12% | 1.28% |
| 2026/06/16 | 4.59% | 8.98% | 7.9% | 2.63% | 10.22% | 10.44% | 6.78% | 2.37% | 4.08% | 1.84% |
| 2026/06/17 | 3.34% | 9.46% | 8.81% | 2.45% | 7% | 10.75% | 6.54% | 1.77% | 4.58% | 1.75% |
| 2026/06/18 | 3.53% | 9.25% | 8.39% | 3.66% | 7.61% | 9.86% | 6.27% | 1.57% | 4.36% | 1.87% |
| 2026/06/19 | 3.41% | 9.8% | 9% | 2.85% | 7.08% | 9.99% | 6.76% | 1.41% | 5.04% | 1.96% |
| 2026/06/20 | 3.93% | 11.2% | 8.93% | 4.9% | 5.76% | 7.14% | 4.64% | 2.34% | 2.83% | 1.23% |
| 2026/06/21 | 4.07% | 12.25% | 9.5% | 5.15% | 6.14% | 7.47% | 4.27% | 2.48% | 3.52% | 1.29% |
| 2026/06/22 | 3.4% | 13.79% | 9.98% | 5.28% | 6.38% | 7.55% | 3.17% | 2.63% | 3.43% | 1.41% |
| 2026/06/23 | 3.18% | 12.12% | 8.32% | 5.97% | 5.84% | 7.76% | 3.75% | 2.7% | 4.58% | 1.64% |
| 2026/06/24 | 3.65% | 14.43% | 7.82% | 4.84% | 5% | 8.82% | 3% | 2.45% | 4.75% | 1.82% |
| 2026/06/25 | 6.42% | 15.2% | 6.98% | 7.2% | 4.61% | 8.06% | 3.01% | 3.13% | 3.75% | 1.68% |
| 2026/06/26 | 8.75% | 11.35% | 6.17% | 6.41% | 4.46% | 8.59% | 3.29% | 2.94% | 2.73% | 1.65% |
| 2026/06/27 | 9.89% | 12.05% | 7.96% | 5.3% | 5.05% | 6.64% | 3.98% | 3.01% | 4.61% | 1.54% |
| 2026/06/28 | 10.97% | 10.09% | 8.02% | 5.91% | 4.66% | 7.36% | 4.12% | 3.02% | 4.11% | 1.66% |
| 2026/06/29 | 12.64% | 11.96% | 6.51% | 5.54% | 5.64% | 5.64% | 3.5% | 3.19% | 3.52% | 1.81% |
| 2026/06/30 | 10.54% | 8.95% | 7.29% | 6.9% | 6.01% | 4.38% | 3.85% | 3.07% | 3.03% | 1.56% |
- target.com.au
- bigw.com.au
- amazon.com.au
- lego.com
- kmart.com.au
- babybunting.com.au
- temu.com
- bricksmegastore.com
- ebay.com.au
- vulyplay.com
Copyright © Adthena. All rights reserved.
In June 2026, Target.com.au’s PPC spend surged, peaking at 12.64% on June 29. BigW.com.au saw a notable spike on June 9, reaching 28.0%. Amazon.com.au’s highest was 17.26% on June 3. BabyBunting.com.au started strong but declined, ending at 4.38%. Kmart.com.au fluctuated, peaking at 10.22% on June 16. Temu.com maintained a steady presence, while BricksMegaStore.com gradually increased. VulyPlay.com remained consistent, with minor fluctuations. The month concluded with diverse spend patterns across advertisers.
Competitor Count for AUS Retail Toys and Games
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 1307 |
| 2026/06/02 | 1382 |
| 2026/06/03 | 1287 |
| 2026/06/04 | 1321 |
| 2026/06/05 | 1331 |
| 2026/06/06 | 1321 |
| 2026/06/07 | 1331 |
| 2026/06/08 | 1340 |
| 2026/06/09 | 1330 |
| 2026/06/10 | 1321 |
| 2026/06/11 | 1326 |
| 2026/06/12 | 1317 |
| 2026/06/13 | 1309 |
| 2026/06/14 | 1315 |
| 2026/06/15 | 1311 |
| 2026/06/16 | 1309 |
| 2026/06/17 | 1381 |
| 2026/06/18 | 1402 |
| 2026/06/19 | 1376 |
| 2026/06/20 | 1284 |
| 2026/06/21 | 1292 |
| 2026/06/22 | 1264 |
| 2026/06/23 | 1259 |
| 2026/06/24 | 1273 |
| 2026/06/25 | 1239 |
| 2026/06/26 | 1292 |
| 2026/06/27 | 1304 |
| 2026/06/28 | 1304 |
| 2026/06/29 | 1281 |
| 2026/06/30 | 1257 |
Copyright © Adthena. All rights reserved.
June began with 1,307 advertisers, peaking at 1,402 mid-month. A decline followed, ending at 1,257.
