Share of Clicks for top 10 AUS Retail Toys and Games brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| babybunting.com.au | 22.77 |
| amazon.com.au | 11.98 |
| target.com.au | 8.25 |
| lego.com | 8.18 |
| kmart.com.au | 6.3 |
| bigw.com.au | 5.99 |
| temu.com | 3.41 |
| ebay.com.au | 1.99 |
| vulyplay.com | 1.64 |
| bricksmegastore.com | 1.5 |
| others | 27.99 |
- babybunting.com.au - 22.77%
- amazon.com.au - 11.98%
- target.com.au - 8.25%
- lego.com - 8.18%
- kmart.com.au - 6.3%
- bigw.com.au - 5.99%
- temu.com - 3.41%
- ebay.com.au - 1.99%
- vulyplay.com - 1.64%
- bricksmegastore.com - 1.5%
- others - 27.99%
Copyright © Adthena. All rights reserved.
In the toy and games PPC landscape, Baby Bunting leads with 22.77% click share, followed by Amazon at 11.98%. ‘Others’ collectively hold 27.99%, showcasing diverse competition.
Share of Spend for the top 10 AUS Retail Toys and Games brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | amazon.com.au | bigw.com.au | kmart.com.au | lego.com | babybunting.com.au | target.com.au | temu.com | ebay.com.au | vulyplay.com | bricksmegastore.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 14.71% | 6.71% | 8.6% | 4.81% | 10.97% | 5.98% | 2.99% | 2.57% | 2.9% | 2.22% |
| 2026/04/02 | 13.68% | 6.39% | 8.36% | 4.53% | 10.12% | 6.15% | 3.37% | 2.02% | 2.77% | 1.97% |
| 2026/04/03 | 13.62% | 6.58% | 9.1% | 4.57% | 10.47% | 9.27% | 3.68% | 1.87% | 1.4% | 1.8% |
| 2026/04/04 | 14.98% | 5.67% | 7.29% | 5.89% | 8.08% | 10.68% | 6.33% | 2.35% | 1.88% | 2.01% |
| 2026/04/05 | 11.76% | 4.84% | 6.24% | 5.56% | 10.17% | 14.44% | 5.2% | 2.12% | 2.09% | 1.86% |
| 2026/04/06 | 11.36% | 4.47% | 6.87% | 6.74% | 8.15% | 18.52% | 5.25% | 1.96% | 1.59% | 2.19% |
| 2026/04/07 | 12.11% | 4.61% | 6.69% | 5.13% | 7.03% | 21.39% | 5.07% | 2.28% | 2.06% | 1.59% |
| 2026/04/08 | 12.28% | 4.95% | 6.57% | 4.43% | 8.66% | 16.44% | 5.41% | 2.35% | 1.92% | 1.41% |
| 2026/04/09 | 9.94% | 5.38% | 6.71% | 4.48% | 9.08% | 18.57% | 4.61% | 1.9% | 2.38% | 1.29% |
| 2026/04/10 | 9.27% | 6.06% | 6.81% | 4.9% | 7.87% | 20.13% | 5.32% | 2.08% | 1.7% | 1.45% |
| 2026/04/11 | 9.8% | 5.95% | 6.62% | 4.37% | 7.54% | 18.07% | 5.52% | 2.39% | 1.95% | 1.43% |
| 2026/04/12 | 11.38% | 6.12% | 6.68% | 5.5% | 8.39% | 13.86% | 5.17% | 3.31% | 2.67% | 1.96% |
| 2026/04/13 | 12.07% | 6.45% | 6.29% | 4.9% | 6.02% | 11.83% | 6.35% | 3% | 2.62% | 2.02% |
| 2026/04/14 | 10.57% | 6.71% | 6.11% | 5.57% | 8.02% | 13.66% | 4.73% | 3.7% | 3.02% | 2.33% |
| 2026/04/15 | 12.53% | 6.5% | 5.9% | 4.45% | 7.04% | 11.83% | 6.47% | 3.49% | 2.07% | 1.74% |
| 2026/04/16 | 14.23% | 5.35% | 5.13% | 4.47% | 6.08% | 12.44% | 6.95% | 3.23% | 1.79% | 2.16% |
| 2026/04/17 | 13.03% | 5.79% | 5.4% | 4.51% | 7.43% | 12.11% | 7.09% | 2.6% | 1.75% | 2.11% |
| 2026/04/18 | 13.54% | 5.7% | 5.48% | 3.9% | 6.71% | 11.51% | 6.97% | 3.23% | 1.51% | 1.94% |
| 2026/04/19 | 14.44% | 5.19% | 5.7% | 3.96% | 6.45% | 10.23% | 7.21% | 3.04% | 1.98% | 1.98% |
| 2026/04/20 | 15.31% | 5.33% | 7.02% | 4.47% | 6.24% | 9.79% | 7.75% | 3.38% | 2.17% | 1.85% |
| 2026/04/21 | 17.76% | 5.05% | 6.18% | 5.39% | 6.48% | 8.68% | 5.36% | 2.36% | 2.33% | 1.82% |
| 2026/04/22 | 18.09% | 4.97% | 5.98% | 4.39% | 7.02% | 8.33% | 5.14% | 2.69% | 1.98% | 2.02% |
| 2026/04/23 | 20.09% | 5.78% | 6.14% | 3.93% | 7.1% | 5.81% | 4.85% | 2.59% | 2.38% | 1.69% |
| 2026/04/24 | 19.97% | 6.16% | 6.39% | 3.54% | 7.83% | 5.18% | 5.17% | 2.31% | 2.62% | 2.09% |
| 2026/04/25 | 19.85% | 5.63% | 5.34% | 3.56% | 10.73% | 4.72% | 6.17% | 1.75% | 2.92% | 1.58% |
| 2026/04/26 | 22.06% | 5.51% | 5.84% | 3.59% | 10.64% | 4.36% | 5.42% | 1.87% | 2.98% | 1.66% |
| 2026/04/27 | 26.54% | 6.03% | 5.78% | 3.6% | 5.51% | 3.43% | 5.33% | 2.29% | 3.3% | 1.89% |
| 2026/04/28 | 24.38% | 9.02% | 5.42% | 4.31% | 3.95% | 4.85% | 4.07% | 2.47% | 3.04% | 2.12% |
| 2026/04/29 | 21.33% | 9.88% | 5.34% | 6.3% | 4.78% | 5.29% | 4.85% | 2.4% | 2.42% | 2% |
| 2026/04/30 | 22.31% | 10.1% | 6.4% | 5.75% | 5.08% | 5.06% | 4.61% | 3.4% | 2.57% | 2.09% |
- amazon.com.au
- bigw.com.au
- kmart.com.au
- lego.com
- babybunting.com.au
- target.com.au
- temu.com
- ebay.com.au
- vulyplay.com
- bricksmegastore.com
Copyright © Adthena. All rights reserved.
Amazon.com.au’s spend share surged from 14.71% to 22.31% in April. BigW.com.au and Kmart.com.au showed steady growth, while Target.com.au’s share declined. The month ended with Amazon leading the pack.
Competitor Count for AUS Retail Toys and Games
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 1055 |
| 2026/04/02 | 1063 |
| 2026/04/03 | 1101 |
| 2026/04/04 | 1114 |
| 2026/04/05 | 1100 |
| 2026/04/06 | 1109 |
| 2026/04/07 | 1125 |
| 2026/04/08 | 1112 |
| 2026/04/09 | 1108 |
| 2026/04/10 | 1084 |
| 2026/04/11 | 1075 |
| 2026/04/12 | 1059 |
| 2026/04/13 | 1059 |
| 2026/04/14 | 1057 |
| 2026/04/15 | 1066 |
| 2026/04/16 | 1090 |
| 2026/04/17 | 1065 |
| 2026/04/18 | 1101 |
| 2026/04/19 | 1092 |
| 2026/04/20 | 1074 |
| 2026/04/21 | 1066 |
| 2026/04/22 | 1092 |
| 2026/04/23 | 1078 |
| 2026/04/24 | 1077 |
| 2026/04/25 | 1055 |
| 2026/04/26 | 1059 |
| 2026/04/27 | 1048 |
| 2026/04/28 | 1069 |
| 2026/04/29 | 1039 |
| 2026/04/30 | 1019 |
Copyright © Adthena. All rights reserved.
April began with 1,055 advertisers, peaking at 1,125 on the 7th. A decline followed, ending the month at 1,019.
