Share of Clicks for top 10 AUS Retail Toys and Games brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| babybunting.com.au | 25.32 |
| lego.com | 16.16 |
| amazon.com.au | 7.14 |
| kmart.com.au | 5.16 |
| bigw.com.au | 3.55 |
| target.com.au | 2.88 |
| toymate.com.au | 2.36 |
| mrtoys.com.au | 2.31 |
| ebay.com.au | 2.04 |
| temu.com | 1.74 |
| others | 31.34 |
- babybunting.com.au - 25.32%
- lego.com - 16.16%
- amazon.com.au - 7.14%
- kmart.com.au - 5.16%
- bigw.com.au - 3.55%
- target.com.au - 2.88%
- toymate.com.au - 2.36%
- mrtoys.com.au - 2.31%
- ebay.com.au - 2.04%
- temu.com - 1.74%
- others - 31.34%
Copyright © Adthena. All rights reserved.
In the toy and games PPC landscape, Baby Bunting leads with 25.32% click share, followed by Lego at 16.16%. Others collectively hold 31.34%, showcasing diverse competition.
Share of Spend for the top 10 AUS Retail Toys and Games brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | lego.com | babybunting.com.au | amazon.com.au | kmart.com.au | bigw.com.au | temu.com | ebay.com.au | target.com.au | bricksmegastore.com | vulyplay.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 8.44% | 6.93% | 13.84% | 5.23% | 3.53% | 3.18% | 3.34% | 9.42% | 3.12% | 1.51% |
| 2026/08/02 | 7.35% | 8.25% | 13.71% | 4.85% | 3.01% | 4.01% | 3.48% | 9.23% | 4.58% | 1.4% |
| 2026/08/03 | 8.15% | 8.83% | 12.63% | 5.46% | 3.28% | 3.16% | 3.31% | 8.24% | 4.9% | 1.66% |
| 2026/08/04 | 8.41% | 8.13% | 11.47% | 5.5% | 2.48% | 3.12% | 3.1% | 8.18% | 4.01% | 1.37% |
| 2026/08/05 | 12.02% | 14.74% | 9.2% | 6.64% | 4.57% | 3.04% | 3.29% | 3.22% | 3.11% | 1.15% |
| 2026/08/06 | 11.59% | 12.3% | 10.12% | 9.83% | 3.72% | 2.81% | 3.89% | 2.81% | 3.05% | 1.3% |
| 2026/08/07 | 10.81% | 11.59% | 9.98% | 9% | 4.6% | 3.54% | 4.24% | 2.62% | 2.5% | 1.81% |
| 2026/08/08 | 11.98% | 12.78% | 11.24% | 6.24% | 4.48% | 3.74% | 3.19% | 2.54% | 2.06% | 1.7% |
| 2026/08/09 | 14.67% | 16.83% | 10.15% | 6.88% | 3.17% | 3.02% | 3.36% | 2.12% | 1.97% | 1.23% |
| 2026/08/10 | 14.44% | 7.98% | 12.22% | 9% | 3.76% | 2.72% | 3.51% | 3.89% | 2.35% | 1.4% |
| 2026/08/11 | 8.59% | 4.58% | 12.33% | 6.39% | 3.69% | 5.42% | 3.97% | 2.53% | 1.62% | 1.45% |
| 2026/08/12 | 16.69% | 7.87% | 9.42% | 6.17% | 3.87% | 1.9% | 1.81% | 2.35% | 4.35% | 2.53% |
| 2026/08/13 | 15.53% | 8.78% | 9.48% | 5.15% | 4.19% | 2.51% | 3.07% | 3.39% | 3.71% | 2.17% |
| 2026/08/14 | 12.47% | 10.86% | 6.12% | 6.92% | 4.87% | 3.28% | 1.87% | 3.83% | 3.71% | 2.14% |
| 2026/08/15 | 12.58% | 11.19% | 7.99% | 5.65% | 4.07% | 4.11% | 3.32% | 2.52% | 4.65% | 2.42% |
| 2026/08/16 | 13.26% | 9.09% | 8.19% | 7.36% | 4.34% | 3.08% | 4.8% | 3.29% | 4.52% | 1.39% |
| 2026/08/17 | 14.55% | 7.84% | 8.33% | 7.87% | 4.59% | 2.4% | 3.19% | 3.28% | 4.61% | 2.84% |
| 2026/08/18 | 18% | 9.44% | 7.98% | 8.54% | 5.12% | 1.78% | 2.79% | 2.76% | 3.48% | 2.64% |
| 2026/08/19 | 18.01% | 10.76% | 8.21% | 8.17% | 4.62% | 2.47% | 1.96% | 2.96% | 4.58% | 2.27% |
| 2026/08/20 | 15.82% | 10.08% | 8.44% | 6.1% | 4.52% | 3.07% | 1.84% | 2.51% | 3.18% | 3.32% |
| 2026/08/21 | 14.9% | 9.6% | 6.94% | 7.01% | 3.95% | 2.68% | 2.58% | 2.82% | 3.25% | 3.53% |
| 2026/08/22 | 13.65% | 8.9% | 9.13% | 6.37% | 4.95% | 4.05% | 2.36% | 3.14% | 2.96% | 1.85% |
| 2026/08/23 | 13.83% | 8.76% | 9.26% | 5.18% | 5.12% | 3.71% | 1.89% | 2.67% | 2.98% | 2.75% |
| 2026/08/24 | 12.35% | 9.84% | 10.12% | 7.19% | 4.51% | 2.87% | 2.63% | 2.79% | 2.5% | 2.21% |
| 2026/08/25 | 10.73% | 7.88% | 9.45% | 6.41% | 5.95% | 2.22% | 2.82% | 3.46% | 3.18% | 2.14% |
| 2026/08/26 | 11.06% | 10.06% | 8.71% | 7.08% | 5.87% | 2.41% | 2.97% | 3.21% | 2.41% | 2.35% |
| 2026/08/27 | 12.53% | 10.01% | 7.81% | 6.32% | 4.92% | 3.21% | 2.29% | 3.22% | 3.86% | 2.23% |
| 2026/08/28 | 13.92% | 8.98% | 6.27% | 5.54% | 4.86% | 3.71% | 1.93% | 2.29% | 3.32% | 2.45% |
| 2026/08/29 | 16.41% | 7.44% | 7.25% | 4.71% | 4.68% | 2.32% | 2.55% | 2.27% | 2.94% | 1.69% |
| 2026/08/30 | 15.15% | 9.01% | 6.39% | 4.56% | 3.86% | 4.4% | 2.03% | 2.51% | 4.94% | 2.07% |
| 2026/08/31 | 15.76% | 9.51% | 5.91% | 4.32% | 4.08% | 3.3% | 2.73% | 2.55% | 2.35% | 2.07% |
- lego.com
- babybunting.com.au
- amazon.com.au
- kmart.com.au
- bigw.com.au
- temu.com
- ebay.com.au
- target.com.au
- bricksmegastore.com
- vulyplay.com
Copyright © Adthena. All rights reserved.
Lego.com surged mid-August, peaking at 18.00 on the 18th. Babybunting.com.au fluctuated, ending at 9.51. Amazon.com.au declined, closing at 5.91. Kmart.com.au’s share decreased, finishing at 4.32.
Competitor Count for AUS Retail Toys and Games
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 979 |
| 2026/08/02 | 984 |
| 2026/08/03 | 975 |
| 2026/08/04 | 969 |
| 2026/08/05 | 798 |
| 2026/08/06 | 796 |
| 2026/08/07 | 789 |
| 2026/08/08 | 753 |
| 2026/08/09 | 765 |
| 2026/08/10 | 769 |
| 2026/08/11 | 859 |
| 2026/08/12 | 800 |
| 2026/08/13 | 794 |
| 2026/08/14 | 802 |
| 2026/08/15 | 800 |
| 2026/08/16 | 787 |
| 2026/08/17 | 783 |
| 2026/08/18 | 763 |
| 2026/08/19 | 692 |
| 2026/08/20 | 694 |
| 2026/08/21 | 699 |
| 2026/08/22 | 764 |
| 2026/08/23 | 772 |
| 2026/08/24 | 773 |
| 2026/08/25 | 789 |
| 2026/08/26 | 777 |
| 2026/08/27 | 766 |
| 2026/08/28 | 792 |
| 2026/08/29 | 803 |
| 2026/08/30 | 804 |
| 2026/08/31 | 785 |
Copyright © Adthena. All rights reserved.
August began with 979 advertisers, peaking at 984, then declining sharply to 692 mid-month. A recovery followed, ending at 785.
