UK Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Medical Imaging and Radiology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Medical Imaging and Radiology – UK

Google AI Overview visibility for Healthcare & Medical Medical Imaging and Radiology UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.6460960273
67.3539039727
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 39
61
39%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 8%
Navigational 1%
Seasonal 0%
Local 6%
Problem Solving 21%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Medical Imaging and Radiology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
specsavers.co.uk 16.5
opticalexpress.co.uk 6.57
medichecks.com 5.07
onedaytests.com 4.56
yorktest.com 3.33
londonvisionclinic.com 3.21
randoxhealth.com 3.14
focusclinics.com 2.82
bootshearingcare.com 2.32
gettested.co.uk 2.22
others 50.26
  • specsavers.co.uk - 16.5%
  • opticalexpress.co.uk - 6.57%
  • medichecks.com - 5.07%
  • onedaytests.com - 4.56%
  • yorktest.com - 3.33%
  • londonvisionclinic.com - 3.21%
  • randoxhealth.com - 3.14%
  • focusclinics.com - 2.82%
  • bootshearingcare.com - 2.32%
  • gettested.co.uk - 2.22%
  • others - 50.26%

Copyright © Adthena. All rights reserved.

Specsavers.co.uk leads with 16.5% click share, while ‘others’ dominate at 50.26%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Medical Imaging and Radiology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date specsavers.co.uk opticalexpress.co.uk focusclinics.com onedaytests.com randoxhealth.com medichecks.com bootshearingcare.com yorktest.com londonvisionclinic.com gettested.co.uk
2026/02/01 10.48% 6.94% 6.31% 4.83% 4.17% 4.57% 2.31% 1.68% 7.03% 1.91%
2026/02/02 9.96% 6.6% 4.03% 5.79% 3.78% 6.41% 1.82% 1.64% 2.86% 2.77%
2026/02/03 9.97% 4.38% 2.9% 5.98% 4.83% 4.46% 2.5% 1.7% 3.95% 3.45%
2026/02/04 10.67% 5.82% 2.96% 7.15% 4.31% 4.27% 1.66% 1.41% 3.64% 2.43%
2026/02/05 10.8% 6.35% 2.64% 6.68% 5.08% 3.9% 1.41% 1.96% 5.45% 2.55%
2026/02/06 11.35% 4.7% 3.04% 7.86% 4.15% 4.14% 1.59% 0.94% 4.87% 3.28%
2026/02/07 11.98% 5.75% 4.14% 7.02% 3.08% 2.74% 1.95% 2.09% 5.18% 2.96%
2026/02/08 12.37% 5.85% 3.93% 6.68% 3.92% 2.02% 1.8% 2.08% 4.74% 2.09%
2026/02/09 13.68% 6.48% 3.87% 6.59% 3.52% 2.52% 1.88% 1.67% 3.07% 1.8%
2026/02/10 13.36% 6.15% 4.28% 6.49% 4.4% 2.9% 2.09% 1.92% 4.44% 1.71%
2026/02/11 15.15% 7.65% 3.44% 4.59% 3.32% 2.6% 2.27% 1.7% 2.68% 1.63%
2026/02/12 13.75% 8.39% 5.06% 4.21% 3.22% 2.76% 2.3% 2.5% 3.72% 1.62%
2026/02/13 11.3% 4.69% 3.03% 7.83% 4.13% 4.12% 1.58% 0.94% 4.85% 3.26%
2026/02/14 11.91% 5.74% 4.12% 6.98% 3.07% 2.72% 1.94% 2.08% 5.15% 2.99%
2026/02/15 12.32% 5.83% 3.91% 6.65% 3.91% 2.01% 1.79% 2.07% 4.71% 2.08%
2026/02/16 13.62% 6.47% 3.85% 6.56% 3.51% 2.51% 1.87% 1.67% 3.06% 1.79%
2026/02/17 13.05% 7.65% 6.14% 5.87% 2.13% 1.61% 2.06% 1.05% 6.82% 0.64%
2026/02/18 13.13% 8.46% 4.89% 4.7% 4.49% 3.08% 1.7% 2.06% 4.29% 2.07%
2026/02/19 13.67% 7.14% 4.47% 4.3% 3.66% 3.26% 2.74% 2.02% 4.25% 1.39%
2026/02/20 12.99% 9.69% 5.22% 3.86% 3.75% 4.31% 2.21% 1.47% 4.92% 1.53%
2026/02/21 13.2% 5.66% 5.07% 3.06% 4.96% 4.49% 3.95% 1.56% 5.65% 1.81%
2026/02/22 13.45% 6.95% 5.35% 3.62% 4.18% 4.54% 3.1% 2.09% 4.96% 1.73%
2026/02/23 14.94% 7.82% 4.69% 3.23% 3.71% 3.2% 3.15% 1.18% 3.27% 1.1%
2026/02/24 14.41% 10.81% 2.79% 3.37% 3.24% 2.89% 2.75% 1.33% 3.67% 1.04%
2026/02/25 13.83% 8.89% 5.94% 2.4% 2.66% 3.23% 3.12% 1.89% 3.65% 1.47%
2026/02/26 14.57% 8.73% 6.46% 2.31% 2.93% 3.25% 2.61% 2.37% 4.17% 1.32%
2026/02/27 12.99% 7.27% 4.28% 4.21% 4.09% 4.08% 2.4% 2.66% 2.46% 2.72%
2026/02/28 13.57% 9.15% 6.33% 3.68% 3.01% 2.79% 2.75% 2.7% 1.86% 1.73%
  • specsavers.co.uk
  • opticalexpress.co.uk
  • focusclinics.com
  • onedaytests.com
  • randoxhealth.com
  • medichecks.com
  • bootshearingcare.com
  • yorktest.com
  • londonvisionclinic.com
  • gettested.co.uk

Copyright © Adthena. All rights reserved.

In February 2026, Specsavers.co.uk led PPC spend, peaking mid-month. Opticalexpress.co.uk and Focusclinics.com showed fluctuating trends, while Onedaytests.com and Randoxhealth.com experienced declines. The month concluded with Specsavers.co.uk maintaining dominance.

Market Exposure

Competitor Count for UK Healthcare & Medical Medical Imaging and Radiology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 364
2026/02/02 389
2026/02/03 389
2026/02/04 411
2026/02/05 403
2026/02/06 387
2026/02/07 396
2026/02/08 402
2026/02/09 387
2026/02/10 394
2026/02/11 387
2026/02/12 384
2026/02/13 387
2026/02/14 396
2026/02/15 402
2026/02/16 387
2026/02/17 345
2026/02/18 374
2026/02/19 379
2026/02/20 344
2026/02/21 342
2026/02/22 353
2026/02/23 374
2026/02/24 362
2026/02/25 367
2026/02/26 353
2026/02/27 327
2026/02/28 345

Copyright © Adthena. All rights reserved.

February began with 364 advertisers, peaking at 411 on the 4th. Mid-month saw fluctuations, ending with a dip to 345.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Medical Imaging and Radiology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
specsavers.co.uk 1.98%
opticalexpress.co.uk 1.63%
wcrf.org 0.96%
focusclinics.com 0.78%
yorktest.com 0.54%
oclvision.com -0.43%
nhs.uk -0.45%
optimax.co.uk -0.46%
gettested.co.uk -1.03%
onedaytests.com -1.91%

Copyright © Adthena. All rights reserved.

Specsavers.co.uk and Opticalexpress.co.uk lead with click share gains, while Onedaytests.com and Gettested.co.uk face declines.

Campaign Efficiency

UK Healthcare & Medical Medical Imaging and Radiology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date specsavers.co.uk opticalexpress.co.uk focusclinics.com onedaytests.com medichecks.com randoxhealth.com bupa.co.uk gettested.co.uk wcrf.org londonvisionclinic.com
2026/02/01 8.1% 4.25% 4.57% 5.67% 6.37% 4.37% 1.03% 2.56% 1.26% 5.62%
2026/02/02 7.29% 4.11% 2.66% 6.58% 8.25% 3.7% 1.57% 3.83% 0.65% 2.2%
2026/02/03 7.53% 2.78% 2.07% 6.31% 5.49% 4.49% 2.46% 4.69% 0.98% 2.83%
2026/02/04 9.22% 3.74% 1.97% 7.97% 5.07% 4.36% 2.59% 3.26% 0.15% 2.79%
2026/02/05 9.29% 4.27% 2.03% 7.5% 4.73% 4.99% 2.28% 3.42% 0.09% 4.14%
2026/02/06 9.98% 2.99% 2.28% 8.4% 4.97% 4.2% 2.42% 4.39% 0.12% 3.85%
2026/02/07 10.13% 3.76% 2.91% 8.25% 4.11% 3.23% 0.75% 4.06% 0.09% 4.28%
2026/02/08 10.64% 3.85% 2.65% 7.92% 2.7% 4.01% 0.84% 2.89% 3.23% 3.63%
2026/02/09 12.11% 3.97% 2.91% 7.71% 3.34% 3.41% 1.27% 2.41% 3.86% 2.44%
2026/02/10 11.45% 4% 2.8% 7.27% 3.9% 4.36% 1.03% 2.23% 2.02% 3.72%
2026/02/11 12.97% 4.86% 2.15% 5.04% 3.33% 3.49% 1.85% 2.06% 1.39% 2.07%
2026/02/12 12.62% 5.68% 3.78% 4.89% 4.2% 3.31% 0.98% 2.08% 2.04% 2.63%
2026/02/13 9.98% 2.99% 2.28% 8.4% 4.97% 4.2% 2.42% 4.39% 0.12% 3.85%
2026/02/14 10.13% 3.76% 2.91% 8.25% 4.11% 3.23% 0.75% 4.06% 0.09% 4.28%
2026/02/15 10.64% 3.85% 2.65% 7.92% 2.7% 4.01% 0.84% 2.89% 3.23% 3.63%
2026/02/16 12.11% 3.97% 2.91% 7.71% 3.34% 3.41% 1.27% 2.41% 3.86% 2.44%
2026/02/17 10.97% 5.43% 4.22% 6.83% 2.01% 2.11% 1.53% 0.9% 2.9% 5.11%
2026/02/18 10.88% 5.76% 3.28% 5.27% 4.14% 4.58% 1.92% 2.84% 0.12% 3.12%
2026/02/19 11.86% 4.99% 3.21% 4.75% 4.37% 3.62% 1.17% 1.86% 1.08% 3.39%
2026/02/20 11.92% 6.73% 3.74% 4.36% 5.75% 3.76% 1.64% 1.97% 0.37% 3.55%
2026/02/21 11.46% 4.02% 3.82% 3.78% 5.91% 5.39% 0.68% 2.43% 1.5% 4.77%
2026/02/22 11.88% 4.48% 3.93% 4.37% 6.04% 4.55% 1.52% 2.3% 0.27% 3.82%
2026/02/23 13.32% 5.25% 3.64% 3.56% 3.96% 3.79% 2.65% 1.47% 7.8% 2.43%
2026/02/24 13.09% 7.42% 2.18% 4.01% 3.77% 3.37% 2.53% 1.37% 2.55% 3.19%
2026/02/25 12.8% 6.06% 4.41% 2.89% 4.21% 2.71% 3.32% 1.86% 2.87% 2.72%
2026/02/26 13.71% 6.08% 4.83% 2.94% 4.27% 3.02% 4.53% 1.64% 1.5% 3.03%
2026/02/27 10.6% 4.3% 3.07% 5% 5.02% 4.28% 3.22% 3.39% 3% 1.64%
2026/02/28 11.96% 6.4% 4.92% 4.69% 3.56% 3.26% 2.81% 2.31% 1.78% 1.34%
  • specsavers.co.uk
  • opticalexpress.co.uk
  • focusclinics.com
  • onedaytests.com
  • medichecks.com
  • randoxhealth.com
  • bupa.co.uk
  • gettested.co.uk
  • wcrf.org
  • londonvisionclinic.com

Copyright © Adthena. All rights reserved.

In February 2026, Specsavers.co.uk led with a steady rise, peaking at 13.71% on the 26th. Opticalexpress.co.uk fluctuated, ending at 6.4%. Focusclinics.com saw modest gains, closing at 4.92%. Onedaytests.com started strong but declined, finishing at 4.69%. Medichecks.com showed varied performance, ending at 3.56%. Randoxhealth.com remained stable, closing at 3.26%. Bupa.co.uk improved, peaking at 4.53% on the 26th. Gettested.co.uk had a mixed month, ending at 2.31%. Wcrf.org spiked mid-month, closing at 1.78%. Londonvisionclinic.com fluctuated, ending at 1.34%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medical Imaging and Radiology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medical Imaging and Radiology - Last month
  1. 1
    BMI https://www.healthychildren.org

    Powered by pediatricians.Trusted by parents.The American Academy of Pediatrics. Stay Healthy. Learn More. Be Safe.

  2. 2
    Calculate your body mass index for adults - NHS https://www.nhs.uk

    Check your BMI to find out if you're a healthy weight for your height, and get advice on what to do next. This BMI calculator is for people over 18 years old.

  3. 3
    Laser Eye Surgery £595 Per Eye - From £19 Per Month Per Eye https://lp.opticalexpress.co.uk › laser-eye › surgery-book

    Laser Eye Surgery From £595. Finance From £19 Per Month Per Eye. Invest In Clearer Vision.

  4. 4
    Should've Searched Specsavers - Because Glasses Start From £15 https://www.specsavers.co.uk › specsavers › eye_tests

    Because We have Great Value and Choice Why Choose Anyone Else?

  5. 5
    Calculate Your BMI - BMI Calculator https://www.wcrf.org

    Our BMI calculator is a great way to know whether you’re a healthy weight for your height. Find out where you lie on the BMI scale with our Body Mass Index calculator. Advice Based On Research.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, healthcare and medical imaging ads shine with unique propositions. Healthychildren.org emphasizes trust with pediatrician-backed advice. NHS offers a BMI calculator for adults, promoting health awareness. Optical Express and Specsavers focus on affordability and vision clarity, while WCRF.org provides research-based BMI insights.

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