UK Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Medical Imaging and Radiology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Medical Imaging and Radiology – UK

Google AI Overview visibility for Healthcare & Medical Medical Imaging and Radiology UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.9134125157
67.0865874843
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 25
75
25%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 7%
Navigational 2%
Seasonal 0%
Local 14%
Problem Solving 19%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Medical Imaging and Radiology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
specsavers.co.uk 17.35
onedaytests.com 10.51
opticalexpress.co.uk 6.79
medichecks.com 6.3
bootshearingcare.com 3.68
ebay.co.uk 3.43
windowtothewomb.co.uk 3.05
londonvisionclinic.com 2.74
optimax.co.uk 2.18
medexpress.co.uk 1.93
others 42.04
  • specsavers.co.uk - 17.35%
  • onedaytests.com - 10.51%
  • opticalexpress.co.uk - 6.79%
  • medichecks.com - 6.3%
  • bootshearingcare.com - 3.68%
  • ebay.co.uk - 3.43%
  • windowtothewomb.co.uk - 3.05%
  • londonvisionclinic.com - 2.74%
  • optimax.co.uk - 2.18%
  • medexpress.co.uk - 1.93%
  • others - 42.04%

Copyright © Adthena. All rights reserved.

Specsavers.co.uk leads with 17.35% click share, followed by onedaytests.com at 10.51%. Others dominate with 42.04%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Medical Imaging and Radiology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date onedaytests.com specsavers.co.uk opticalexpress.co.uk medichecks.com bootshearingcare.com optimax.co.uk londonvisionclinic.com wcrf.org randoxhealth.com medexpress.co.uk
2026/09/01 5.86% 18.36% 8.29% 11.01% 4.57% 0.92% 2.54% 3.18% 3.03% 0%
2026/09/02 8.11% 15.93% 8.86% 8.47% 4.08% 1.41% 4.86% 4.87% 2.76% 0%
2026/09/03 9.95% 15.33% 7.3% 8.46% 4.22% 1.71% 3.57% 1.29% 2.69% 0%
2026/09/04 11.6% 14.37% 8.77% 5.51% 3.47% 1.8% 2.86% 5.79% 2.22% 0%
2026/09/05 14.05% 16.49% 8.71% 4.56% 2.43% 3.04% 2.98% 1.72% 2.46% 0.02%
2026/09/06 15.35% 14.17% 7.04% 4.08% 2.33% 2.96% 3.9% 0% 2.32% 0%
2026/09/07 14.63% 18.28% 8.73% 3.22% 2.86% 3.4% 3.47% 0% 2.27% 0%
2026/09/08 10.37% 17.29% 8.45% 3.35% 4.25% 3.23% 2.8% 0.64% 1.78% 0.12%
2026/09/09 9.39% 16.09% 8.54% 3.61% 4.26% 2.32% 4.74% 0.92% 2.26% 0%
2026/09/10 9.88% 16.06% 9.1% 5.14% 2.98% 3.29% 4.52% 1.63% 2.05% 0.32%
2026/09/11 11% 14.2% 8.36% 11.41% 2.02% 2.3% 2.09% 2.04% 3.5% 0.04%
2026/09/12 8.16% 15.87% 8.14% 12.68% 2.43% 2.52% 1.61% 3.07% 4.34% 0%
2026/09/13 7.81% 14.84% 8.13% 14.41% 2.64% 3.08% 2.17% 6.13% 3.52% 0.07%
2026/09/14 7.67% 15.56% 8.39% 13.01% 3.01% 3.3% 2.34% 3.54% 3.19% 0%
2026/09/15 10.14% 15.17% 6.32% 9.5% 4.4% 2.87% 2.78% 4.75% 2.12% 4.16%
2026/09/16 14.43% 12.61% 7.41% 5.18% 4.11% 4.47% 2.97% 2.41% 1.95% 4.43%
2026/09/17 10.77% 12.82% 5.93% 6.88% 3.2% 3.54% 3.2% 0.85% 2.22% 14.14%
2026/09/18 13.78% 12.94% 6.73% 7.49% 3.32% 2.55% 2.38% 1.95% 2.42% 3.64%
2026/09/19 15.04% 12.85% 6.45% 7.72% 3.73% 4.71% 2.59% 1.02% 1.85% 3.79%
2026/09/20 16.17% 12.73% 7.03% 7.14% 3.64% 3.73% 2.46% 1.34% 2.58% 0.72%
2026/09/21 14.21% 12.32% 7.51% 6.58% 3.68% 3.3% 3.89% 0.14% 1.71% 0.71%
2026/09/22 14.91% 13.44% 5.24% 6.27% 4.38% 4.05% 3.26% 2.21% 2.03% 2.86%
2026/09/23 19.01% 14.92% 6.18% 5.02% 5.26% 2.59% 3.21% 2.13% 1.86% 0.71%
2026/09/24 17.67% 11.79% 5.34% 6.2% 3.11% 2.76% 4.33% 2.36% 2.21% 0.9%
2026/09/25 19.6% 11.55% 5.32% 6.09% 3.43% 3.68% 6.13% 0.03% 2.6% 0.69%
2026/09/26 21.28% 12.52% 4.35% 6.68% 3.63% 3.52% 5.59% 0.17% 2.17% 0.72%
2026/09/27 20.78% 13.82% 5.48% 7.06% 3.68% 4.53% 4.16% 0.06% 1.96% 0.69%
2026/09/28 18.83% 14.75% 5.53% 7.21% 3.22% 2.25% 4.65% 0% 1.7% 0.7%
2026/09/29 16.79% 14.67% 6.36% 7.54% 3.32% 1.67% 3.04% 3.48% 1.55% 0.53%
2026/09/30 15.26% 13.33% 7.61% 6.38% 3.95% 3.35% 2.99% 2.69% 1.93% 0.72%
  • onedaytests.com
  • specsavers.co.uk
  • opticalexpress.co.uk
  • medichecks.com
  • bootshearingcare.com
  • optimax.co.uk
  • londonvisionclinic.com
  • wcrf.org
  • randoxhealth.com
  • medexpress.co.uk

Copyright © Adthena. All rights reserved.

In September 2026, onedaytests.com saw a steady rise, peaking at 21.28% on the 26th. specsavers.co.uk maintained a consistent presence, while opticalexpress.co.uk experienced fluctuations. By month’s end, onedaytests.com led the spend share.

Market Exposure

Competitor Count for UK Healthcare & Medical Medical Imaging and Radiology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 239
2026/09/02 271
2026/09/03 260
2026/09/04 304
2026/09/05 294
2026/09/06 323
2026/09/07 327
2026/09/08 327
2026/09/09 315
2026/09/10 318
2026/09/11 301
2026/09/12 285
2026/09/13 265
2026/09/14 274
2026/09/15 288
2026/09/16 299
2026/09/17 308
2026/09/18 307
2026/09/19 308
2026/09/20 315
2026/09/21 322
2026/09/22 311
2026/09/23 311
2026/09/24 305
2026/09/25 303
2026/09/26 294
2026/09/27 300
2026/09/28 299
2026/09/29 279
2026/09/30 277

Copyright © Adthena. All rights reserved.

September saw a dynamic shift in advertisers, starting at 239 and peaking at 327 mid-month. The month concluded with a slight decline, ending at 277.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Medical Imaging and Radiology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
onedaytests.com 4.69%
medexpress.co.uk 1.43%
windowtothewomb.co.uk 1.21%
bootshearingcare.com 0.7%
clearearwax.co.uk 0.54%
prostatecanceruk.org -0.67%
medichecks.com -0.71%
opticalexpress.co.uk -1.47%
wcrf.org -1.69%
specsavers.co.uk -2.97%

Copyright © Adthena. All rights reserved.

In the past month, onedaytests.com surged with a 4.69% click share increase, while specsavers.co.uk faced a 2.97% decline.

Campaign Efficiency

UK Healthcare & Medical Medical Imaging and Radiology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date onedaytests.com specsavers.co.uk medichecks.com opticalexpress.co.uk ebay.co.uk wcrf.org optimax.co.uk londonvisionclinic.com bootshearingcare.com randoxhealth.com
2026/09/01 5.83% 14.89% 11.32% 6.14% 4.28% 4.23% 0.8% 2.64% 2.89% 2.6%
2026/09/02 7.7% 12.65% 8.08% 6.26% 4.93% 6.55% 1.31% 4.22% 2.4% 2.42%
2026/09/03 9.26% 12.82% 7.68% 5.27% 5.35% 2.5% 1.78% 3.33% 2.45% 2.25%
2026/09/04 10.72% 13.09% 5.48% 5.85% 4.33% 7.82% 1.76% 2.83% 2.08% 1.92%
2026/09/05 11.91% 14.94% 4.21% 5.91% 4.29% 1.95% 2.98% 2.95% 1.59% 2.09%
2026/09/06 13.34% 12.84% 3.4% 5.18% 4.54% 0% 3.07% 3.64% 1.48% 1.96%
2026/09/07 11.97% 14.49% 2.61% 5.78% 7.22% 0% 2.46% 2.69% 2.27% 1.67%
2026/09/08 9.9% 13.84% 3.11% 5.41% 4.5% 1.06% 2.63% 2.53% 2.53% 1.44%
2026/09/09 8.68% 14.51% 3.49% 5.84% 5.01% 2.06% 2.39% 4.42% 2.59% 1.89%
2026/09/10 8.67% 14.54% 4.89% 6.34% 4.18% 3.21% 3.09% 3.82% 2.09% 1.74%
2026/09/11 9.38% 12.52% 10.17% 5.18% 3.72% 3.03% 1.95% 1.99% 1.59% 2.85%
2026/09/12 7.64% 13.56% 12.21% 5.1% 3.2% 5.78% 2.59% 1.45% 1.66% 3.41%
2026/09/13 6.91% 12.33% 13.69% 5% 5.05% 9.18% 2.8% 2.22% 1.63% 2.64%
2026/09/14 6.97% 12.99% 12.39% 5.61% 3.48% 5.99% 3.1% 1.71% 1.99% 2.62%
2026/09/15 9.66% 12.49% 9.16% 4.48% 3.39% 7.52% 2.76% 2.51% 2.61% 1.72%
2026/09/16 12.41% 10.02% 4.6% 5.04% 4.27% 3.81% 3.86% 2.42% 2.42% 1.54%
2026/09/17 10.63% 10.31% 6.5% 4.26% 3.52% 1.19% 3.11% 2.48% 1.81% 1.86%
2026/09/18 13.15% 10.53% 6.62% 4.75% 4.37% 2.53% 2.77% 1.98% 1.96% 2.2%
2026/09/19 14.2% 11.11% 7.38% 4.52% 5.51% 1.31% 4.52% 2.48% 2.4% 1.69%
2026/09/20 15.5% 11.31% 6.56% 4.9% 5.74% 1.77% 3.17% 2.49% 2.38% 2.3%
2026/09/21 14.03% 9.92% 6.22% 4.98% 5.75% 0.22% 3.4% 3.45% 2.37% 1.69%
2026/09/22 15.59% 10.96% 6.8% 3.79% 5.12% 1.05% 3.36% 3.16% 2.69% 2.18%
2026/09/23 19.37% 12.67% 5.06% 4.22% 3.32% 1.2% 2.79% 2.88% 3.29% 1.76%
2026/09/24 17.62% 10.66% 5.56% 3.85% 2.72% 0.99% 2.71% 3.76% 2.32% 1.97%
2026/09/25 18.68% 9.44% 5.38% 3.47% 4.51% 0.04% 3.51% 5.11% 2.39% 2.4%
2026/09/26 20.13% 9.54% 7.08% 3.15% 3.17% 0.24% 3.38% 4.91% 2.15% 1.97%
2026/09/27 20.55% 11.37% 6.88% 3.65% 3.05% 0.09% 4.47% 3.61% 2.45% 1.79%
2026/09/28 18.24% 12.31% 7.33% 3.73% 3.27% 0% 2.17% 3.97% 2.04% 1.61%
2026/09/29 16.34% 10.69% 6.64% 4.04% 5.25% 4.69% 1.8% 2.58% 2.09% 1.34%
2026/09/30 15.21% 10.67% 6.25% 5.22% 5.13% 3.64% 3.39% 2.56% 2.45% 1.78%
  • onedaytests.com
  • specsavers.co.uk
  • medichecks.com
  • opticalexpress.co.uk
  • ebay.co.uk
  • wcrf.org
  • optimax.co.uk
  • londonvisionclinic.com
  • bootshearingcare.com
  • randoxhealth.com

Copyright © Adthena. All rights reserved.

In September 2026, onedaytests.com saw a steady rise in impression share, peaking at 20.55% on the 27th, before closing at 15.21%. Specsavers.co.uk fluctuated, ending at 10.67%. Medichecks.com experienced a mid-month surge, finishing at 6.25%. Opticalexpress.co.uk’s share declined, ending at 5.22%. Ebay.co.uk’s share varied, closing at 5.13%. Wcrf.org’s share dropped significantly, ending at 3.64%. Optimax.co.uk’s share remained low, closing at 3.39%. Londonvisionclinic.com saw minor fluctuations, ending at 2.56%. Bootshearingcare.com maintained a stable share, closing at 2.45%. Randoxhealth.com experienced a slight decline, finishing at 1.78%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medical Imaging and Radiology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medical Imaging and Radiology - Last month
  1. 1
    BMI The Chiltern Hospital – Check4Cancer https://www.check4cancer.com

    Clinic locationsBMI The Chiltern Hospital BMI The Chiltern Hospital London Road, Great Missenden, Buckinghamshire, HP16 0EN Breast Cancer Clinics No need for a GP referral Clinic locations nationwide Access to...

  2. 2
    Use Our BMI Calculator - Calculate your body mass index https://www.medexpress.co.uk/

    Calculate your body mass index (BMI) with our online calculator. Find out if you are within a healthy weight range for your height today. Regulate Fat Storage. Blood Sugar Regulation. UK-Licensed Treatments. Appetite Suppressant. Reduce Cravings.

  3. 3
    Liver Function Blood Test - Skip The NHS Waiting List https://www.onedaytests.com/

    Liver Function Blood Test: check for inflammation and damage. Next Day results. Same day blood...

  4. 4
    20/20 Vision or Money Back | From As Low As £549 Per Eye https://lp.opticalexpress.co.uk › laser-eye › book-now

    More Than 99% Of Laser Eye Patients Experience 20/20 Vision Or Better Following Treatment*

  5. 5
    Free online eye test | Specsavers UK https://www.specsavers.co.uk

    Book Your Eye Test Online Now And Visit Your Local Store. Our Experts Are Here To Help.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, Check4Cancer stands out with its focus on accessibility, offering nationwide clinics without GP referrals. MedExpress emphasizes health management with its BMI calculator, promoting UK-licensed treatments. OneDayTests appeals to those seeking quick results, bypassing NHS wait times. Optical Express promises 20/20 vision or a refund, highlighting affordability. Specsavers offers convenience with free online eye tests, reinforcing their expert support.

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