US Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Medical Imaging and Radiology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Medical Imaging and Radiology – US

Google AI Overview visibility for Healthcare & Medical Medical Imaging and Radiology US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 23.3496037116
76.6503962884
23%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 39
61
39%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 8%
Navigational 1%
Seasonal 0%
Local 11%
Problem Solving 23%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Medical Imaging and Radiology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cvs.com 14.48
labcorp.com 11.18
oxiline.shop 6.54
walgreens.com 6.25
americasbest.com 4.3
getwellue.com 3.74
zocdoc.com 3.58
visionworks.com 2.03
cologuard.com 2
steeles.com 1.9
others 44
  • cvs.com - 14.48%
  • labcorp.com - 11.18%
  • oxiline.shop - 6.54%
  • walgreens.com - 6.25%
  • americasbest.com - 4.3%
  • getwellue.com - 3.74%
  • zocdoc.com - 3.58%
  • visionworks.com - 2.03%
  • cologuard.com - 2%
  • steeles.com - 1.9%
  • others - 44%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, CVS leads with 14.48% click share, followed by LabCorp at 11.18%. Walgreens and Oxiline Shop trail behind, while ‘others’ dominate with 44%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Medical Imaging and Radiology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date americasbest.com zocdoc.com labcorp.com myeyedr.com forbes.com questhealth.com cvs.com oxiline.shop walgreens.com getwellue.com
2026/06/01 5.05% 3.07% 2.53% 3.09% 3.61% 1.44% 10.17% 5.58% 1.55% 4.05%
2026/06/02 5.91% 2.64% 5.85% 1.2% 1.88% 1.58% 12.06% 4.83% 2.81% 2.26%
2026/06/03 6.68% 4.19% 2.44% 1.44% 3.76% 1.34% 14.85% 3.98% 2.16% 2.55%
2026/06/04 6.04% 4.22% 3.32% 1.97% 3.07% 1.67% 12.05% 4.25% 4.04% 5.54%
2026/06/05 8.57% 4.15% 3.1% 1.25% 4.12% 2.16% 6.22% 3.43% 5.96% 2.88%
2026/06/06 6.32% 2.49% 3.2% 1.74% 1.77% 2.16% 10.07% 6.11% 4.91% 4.31%
2026/06/07 7.6% 2.65% 3.67% 2.1% 3.67% 2.35% 5.86% 3.77% 4.41% 2.19%
2026/06/08 7.23% 6.29% 2.7% 2.53% 3.21% 2.64% 4.58% 2.71% 0.76% 2.47%
2026/06/09 4.94% 2.31% 2.63% 1.03% 1.61% 2.39% 17.32% 4.66% 2.44% 2.98%
2026/06/10 6.75% 6.14% 2.42% 1.36% 2.44% 1.38% 12.26% 4.27% 4.42% 5.6%
2026/06/11 5.87% 6.83% 2.7% 2.08% 2.58% 1.58% 6.8% 3.75% 7.1% 3.15%
2026/06/12 4.79% 5.17% 2.52% 2.43% 2.85% 2.03% 10.94% 6.54% 5.5% 4.6%
2026/06/13 4.39% 3.13% 2.4% 2.47% 2.12% 2.09% 7.29% 4.49% 5.84% 2.6%
2026/06/14 7.24% 5.18% 2.27% 1.96% 4.96% 3.21% 5.09% 3.79% 0.9% 3.83%
2026/06/15 5.23% 5.76% 1.93% 2.01% 2.43% 1.58% 15.73% 4.23% 2.47% 2.7%
2026/06/16 5.57% 7.72% 1.92% 2.31% 2.46% 1.72% 11.27% 4.12% 4.21% 3.21%
2026/06/17 4.15% 7.26% 5.29% 2.13% 2.71% 2.08% 9.74% 4.25% 3.82% 4.48%
2026/06/18 3.11% 8.24% 5.88% 2.6% 1.83% 2.09% 9.26% 3.32% 3.49% 3.3%
2026/06/19 4% 5.67% 6.9% 2.59% 1.14% 2.01% 10.71% 6.1% 3.35% 3.58%
2026/06/20 6.46% 9.18% 11.34% 1.97% 1.63% 3.56% 1.01% 1.18% 0.38% 0%
2026/06/21 12.18% 6.02% 7.42% 3.14% 2.25% 3.59% 0.73% 0% 0.4% 0%
2026/06/22 9.15% 8.93% 9.99% 3.85% 2.15% 2.18% 0.52% 0% 0.5% 0%
2026/06/23 8.17% 12.15% 10.06% 2.33% 1.71% 2.4% 1.25% 0% 0.37% 0%
2026/06/24 9.25% 12.1% 5.44% 4.48% 2.4% 1.37% 1.42% 0% 0.91% 0%
2026/06/25 6.92% 8.91% 6.14% 2.72% 2.83% 1.35% 0.36% 0.64% 0.31% 0%
2026/06/26 9.05% 10.74% 3.04% 3.15% 1.99% 1.76% 0.41% 5.54% 0.47% 0%
2026/06/27 8.79% 8.3% 7.99% 3.84% 2.74% 2% 1.09% 0.68% 0.03% 0%
2026/06/28 9.4% 10.45% 18.53% 2.18% 1.97% 3.2% 0.59% 0% 0.49% 0%
2026/06/29 13.33% 15.42% 5.96% 4.17% 2.63% 1.9% 0.69% 1.88% 1.37% 0%
2026/06/30 11.96% 10.46% 10.24% 3.46% 3.33% 1.88% 0.9% 0.59% 0.55% 0%
  • americasbest.com
  • zocdoc.com
  • labcorp.com
  • myeyedr.com
  • forbes.com
  • questhealth.com
  • cvs.com
  • oxiline.shop
  • walgreens.com
  • getwellue.com

Copyright © Adthena. All rights reserved.

In June 2026, America’s Best saw a fluctuating spend share, peaking at 13.33% on June 29. Zocdoc’s share surged to 15.42% on June 29. Labcorp’s highest was 18.53% on June 28. CVS started strong but declined, ending at 0.9%. Walgreens had a low finish at 0.55%.

Market Exposure

Competitor Count for US Healthcare & Medical Medical Imaging and Radiology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 914
2026/06/02 821
2026/06/03 880
2026/06/04 853
2026/06/05 845
2026/06/06 825
2026/06/07 867
2026/06/08 850
2026/06/09 843
2026/06/10 858
2026/06/11 849
2026/06/12 810
2026/06/13 776
2026/06/14 756
2026/06/15 772
2026/06/16 807
2026/06/17 779
2026/06/18 769
2026/06/19 750
2026/06/20 700
2026/06/21 688
2026/06/22 698
2026/06/23 710
2026/06/24 685
2026/06/25 678
2026/06/26 640
2026/06/27 631
2026/06/28 618
2026/06/29 656
2026/06/30 634

Copyright © Adthena. All rights reserved.

June began with 914 advertisers, peaking early, then steadily declined to 634 by month’s end, reflecting a competitive ebb.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Medical Imaging and Radiology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
labcorp.com 23.18%
zocdoc.com 2.96%
americasbest.com 1.27%
visionworks.com 1.2%
cologuard.com 1.16%
steeles.com -2.43%
getwellue.com -3.09%
oxiline.shop -3.93%
walgreens.com -5.84%
cvs.com -11.61%

Copyright © Adthena. All rights reserved.

Labcorp.com surged with a 23.18% click share increase, while cvs.com plummeted by 11.61%. Zocdoc.com rose by 2.96%, contrasting with walgreens.com’s 5.84% decline.

Campaign Efficiency

US Healthcare & Medical Medical Imaging and Radiology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date labcorp.com americasbest.com zocdoc.com cvs.com oxiline.shop walgreens.com poalarhealth.com teladochealth.com getwellue.com novamedicpro.com
2026/06/01 1.98% 3.24% 1.85% 18.08% 11.85% 2.46% 1.64% 5.3% 6.09% 2.87%
2026/06/02 4.64% 3.46% 1.57% 20.03% 9.27% 3.99% 2.93% 3.52% 3.08% 2.91%
2026/06/03 1.84% 4.04% 2.69% 25.24% 7.73% 4.05% 2.37% 1.45% 3.62% 3.79%
2026/06/04 3.17% 3.62% 2.16% 18.24% 9.11% 7.36% 3.03% 3.15% 8.51% 1.38%
2026/06/05 2.42% 5.17% 2.04% 11.96% 7.59% 9.93% 1.55% 2.2% 4.34% 2.63%
2026/06/06 2.61% 3.55% 1.48% 17.99% 12.1% 8.36% 1.51% 1.93% 6.13% 2.71%
2026/06/07 3.06% 4.93% 1.56% 10.3% 7.95% 7.71% 3.01% 3.55% 3.43% 4.43%
2026/06/08 2.78% 5.6% 5.14% 7.79% 6.82% 1.13% 3.03% 2.59% 4.43% 3.11%
2026/06/09 1.93% 2.66% 0.98% 27.18% 8.35% 4.32% 2.56% 2.66% 3.91% 4.09%
2026/06/10 1.98% 4.18% 3.93% 18.93% 9.23% 8.37% 3.07% 2.17% 8.64% 1.4%
2026/06/11 2.01% 3.81% 3.34% 12.94% 8.18% 11.85% 1.6% 1.86% 4.66% 2.84%
2026/06/12 1.98% 2.56% 3.22% 19.37% 12.82% 9.32% 1.55% 2.93% 6.44% 2.84%
2026/06/13 2.14% 2.64% 1.98% 12.23% 9.03% 10.17% 3.37% 3.92% 3.88% 5.02%
2026/06/14 2.41% 5.39% 3.57% 8.19% 8.93% 1.31% 6% 1.95% 6.47% 4.15%
2026/06/15 1.5% 3.21% 3.72% 26.83% 8.24% 4.36% 2.52% 0.53% 3.85% 4.03%
2026/06/16 1.71% 3.7% 4.89% 20.41% 9.42% 7.57% 1.68% 1.69% 5.03% 1.63%
2026/06/17 4.38% 2.81% 4.62% 16.6% 9.77% 6.76% 1.73% 1.64% 6.89% 2.99%
2026/06/18 4.76% 2.04% 4.97% 16.54% 7.55% 5.59% 0.33% 1.39% 4.92% 5.76%
2026/06/19 5.07% 2.37% 3.15% 17.02% 12.03% 5.37% 2.98% 1.71% 5.41% 4.2%
2026/06/20 12.99% 5.88% 7.22% 2.1% 3.34% 0.57% 0.16% 0.38% 0% 0%
2026/06/21 8.18% 10.62% 5.14% 0.81% 0% 2.87% 0.11% 0.01% 0% 0%
2026/06/22 11.9% 8.5% 7.78% 1.1% 0% 1.19% 0.06% 1.03% 0% 0%
2026/06/23 11.89% 7.64% 9.27% 1.65% 0% 0.54% 0.27% 7.13% 0% 0%
2026/06/24 6.3% 8.9% 10.08% 1.53% 0% 0.92% 0.03% 5.68% 0% 0%
2026/06/25 7.96% 7.12% 8.85% 0.72% 1.94% 0.32% 0.08% 0.54% 0% 0%
2026/06/26 3.19% 7.78% 7.92% 1.2% 15.53% 0.37% 0.05% 0.08% 0% 0%
2026/06/27 10.56% 8.87% 7.77% 1.71% 2.13% 0.04% 0.09% 0.38% 0% 0%
2026/06/28 23.28% 8.9% 8.14% 1.56% 0.03% 0.46% 0.07% 0.19% 0% 0%
2026/06/29 7.32% 13.59% 12.8% 2.05% 5.81% 2.44% 0.01% 0.62% 0% 0%
2026/06/30 12.74% 12.04% 7.91% 1.78% 1.74% 1.57% 0.05% 0.04% 0% 0%
  • labcorp.com
  • americasbest.com
  • zocdoc.com
  • cvs.com
  • oxiline.shop
  • walgreens.com
  • poalarhealth.com
  • teladochealth.com
  • getwellue.com
  • novamedicpro.com

Copyright © Adthena. All rights reserved.

In June 2026, Labcorp’s impression share surged mid-month, peaking at 23.28% on June 28. CVS started strong but dipped significantly by June 21. America’s Best and Zocdoc showed steady growth, while Oxiline and Walgreens fluctuated. The month ended with Labcorp leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medical Imaging and Radiology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medical Imaging and Radiology - Last month
  1. 1
    Calculate Your BMI - Calculate Your Body Mass Index https://www.aarp.org › bmi › calculator

    Click Here to Determine Your Body Mass Index With the BMI Calculator. The Body Mass Index Calculator Measures Body Fat Based on Your Height and Weight.

  2. 2
    Walk-In Eye Exam - Schedule Your Eye Exam Online https://www.americasbest.com

    An Eye Exam And Two Pairs For $95? That’s What Better Looks Like. Schedule An Eye Exam.

  3. 3
    Labcorp OnDemand® | View Results Online | Secure Digital Results https://ondemand.labcorp.com

    Purchase lab tests online- fast, simple, and on your schedule. Track your lab results over time with Labcorp OnDemand's patient portal.

  4. 4
    New Blood Pressure Procedure - Symplicity™ Procedure https://www.medtronic.com

    Think beyond the typical treatments for high blood pressure. Learn more about Symplicity™.

  5. 5
    Claim a Blood Pressure monitor - No Cost To You If Eligible https://www.teladochealth.com

    Check your eligibility to get a welcome kit at no cost to you. Take charge of your health.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, five advertisers stand out with compelling narratives. AARP.org offers a practical BMI calculator, emphasizing health awareness. Americasbest.com entices with affordable eye care, highlighting value. Labcorp.com simplifies lab testing, focusing on convenience. Medtronic.com introduces innovative blood pressure solutions, promoting advanced healthcare. Teladochealth.com empowers users with free health tools, fostering proactive wellness.

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