US Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Medical Imaging and Radiology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Medical Imaging and Radiology – US

Google AI Overview visibility for Healthcare & Medical Medical Imaging and Radiology US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 21.9798469674
78.0201530326
21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 38
62
38%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 8%
Navigational 1%
Seasonal 0%
Local 9%
Problem Solving 23%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Medical Imaging and Radiology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cvs.com 18.45
americasbest.com 7.4
oxiline.shop 7.2
getwellue.com 3.79
zocdoc.com 3.53
labcorp.com 2.56
walgreens.com 2.43
visionworks.com 2.31
cologuard.com 2.08
steeles.com 1.98
others 48.27
  • cvs.com - 18.45%
  • americasbest.com - 7.4%
  • oxiline.shop - 7.2%
  • getwellue.com - 3.79%
  • zocdoc.com - 3.53%
  • labcorp.com - 2.56%
  • walgreens.com - 2.43%
  • visionworks.com - 2.31%
  • cologuard.com - 2.08%
  • steeles.com - 1.98%
  • others - 48.27%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, CVS dominates with an 18.45% click share, while “others” collectively hold 48.27%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Medical Imaging and Radiology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date cvs.com americasbest.com oxiline.shop zocdoc.com labcorp.com forbes.com lenscrafters.com questhealth.com myeyedr.com ultalabtests.com
2026/05/01 3.05% 10.05% 3.01% 4.5% 3.82% 1.17% 1.99% 2.5% 4.88% 3.94%
2026/05/02 4.1% 11.84% 0.43% 4.45% 3.8% 1.41% 2.59% 3.57% 1.9% 1.48%
2026/05/03 3.21% 13.06% 0.16% 6.98% 2.35% 1.36% 2.18% 3.55% 1.77% 2.43%
2026/05/04 3.5% 10.66% 3.83% 7.85% 3.59% 1.77% 3.78% 3.26% 3.08% 0.16%
2026/05/05 3.06% 9.96% 3.76% 8.73% 2.78% 1.14% 3.7% 2.84% 1.39% 2.2%
2026/05/06 3.51% 9.93% 0.36% 9.4% 2.13% 1.55% 4.1% 2.18% 4.08% 1.09%
2026/05/07 3.97% 11.81% 1.13% 6.26% 4.71% 2.25% 3.05% 3.3% 2.15% 1.36%
2026/05/08 2.62% 10.77% 0.52% 10.63% 2.88% 2.57% 2.85% 3.54% 3.48% 2.24%
2026/05/09 2.4% 13% 0.57% 9.23% 3.65% 2.03% 3.88% 4.22% 3.45% 2.01%
2026/05/10 3.02% 14.27% 0.46% 7.4% 1.63% 2.05% 2.65% 4.29% 2.82% 3.82%
2026/05/11 11.83% 5.93% 6.33% 4.84% 2.18% 2.01% 2.22% 3.22% 3.34% 1.69%
2026/05/12 11.61% 5.38% 7.54% 5.06% 0.08% 2.44% 1.77% 2.22% 2.77% 2.19%
2026/05/13 6.15% 7.22% 4.29% 5.96% 0% 2.26% 3.58% 2.3% 4.16% 2.95%
2026/05/14 4.42% 9.53% 3.31% 7.01% 0% 3.33% 3.09% 3.28% 4.4% 4.19%
2026/05/15 2.6% 10.68% 0.52% 10.58% 2.85% 2.56% 2.83% 3.51% 3.45% 2.22%
2026/05/16 16.09% 7.51% 6.94% 2.4% 0% 1.52% 1.76% 2.46% 1.95% 2.26%
2026/05/17 9.35% 7.15% 7.78% 4.63% 0% 1.83% 1.52% 3.52% 2.01% 2.52%
2026/05/18 9.21% 8.32% 5.61% 4.94% 2.82% 2.91% 3.65% 2.76% 1.58% 4.45%
2026/05/19 15.93% 7.52% 5.08% 4.83% 2.15% 1.74% 2.52% 1.73% 2.14% 0.99%
2026/05/20 12.43% 8.68% 7.05% 3.5% 2.78% 2.97% 2.83% 2.05% 1.96% 3.85%
2026/05/21 9.31% 9.51% 5.17% 5.22% 1.96% 3.47% 3.17% 1.74% 2.91% 1.4%
2026/05/22 11.98% 10.78% 5.54% 4.07% 2.77% 4.02% 2.84% 1.94% 1.78% 3.05%
2026/05/23 11.93% 9.16% 3.29% 4.11% 3.85% 4.15% 1.48% 3.71% 2.08% 3.11%
2026/05/24 15.48% 5.32% 5.4% 3.78% 4.33% 2.79% 1.93% 2.69% 2.22% 1.85%
2026/05/25 12.93% 5.05% 3.14% 4.35% 4.18% 2.6% 3.21% 2.75% 0.89% 2.36%
2026/05/26 6.57% 12.27% 1.66% 5.29% 3.73% 5.39% 3.36% 2.16% 1.47% 1.34%
2026/05/27 14.13% 11.07% 4.13% 4.5% 2.87% 3.67% 3.25% 1.84% 1.59% 2.34%
2026/05/28 12.87% 11.49% 3.7% 3.13% 3.12% 2.63% 3.11% 2.19% 1.26% 0.7%
2026/05/29 8.09% 12.32% 6.63% 3.75% 2.34% 2.95% 3.56% 2.71% 2.68% 1.47%
2026/05/30 7.74% 11.25% 4.36% 2.47% 3.45% 3.45% 2.99% 2.21% 2.62% 1.59%
2026/05/31 13.97% 6.22% 5.55% 4% 2.56% 2.29% 1.7% 1.62% 1.27% 0.27%
  • cvs.com
  • americasbest.com
  • oxiline.shop
  • zocdoc.com
  • labcorp.com
  • forbes.com
  • lenscrafters.com
  • questhealth.com
  • myeyedr.com
  • ultalabtests.com

Copyright © Adthena. All rights reserved.

In May 2026, CVS.com saw fluctuating PPC spend, peaking mid-month. AmericasBest.com maintained a steady presence, while Oxiline.shop had sporadic spikes. Zocdoc.com and Labcorp.com showed consistent activity, with Forbes.com and LensCrafters.com experiencing moderate changes. QuestHealth.com and MyEyeDr.com had varied trends, and UltaLabTests.com ended with a decline.

Market Exposure

Competitor Count for US Healthcare & Medical Medical Imaging and Radiology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 643
2026/05/02 633
2026/05/03 655
2026/05/04 660
2026/05/05 693
2026/05/06 673
2026/05/07 690
2026/05/08 690
2026/05/09 651
2026/05/10 693
2026/05/11 772
2026/05/12 825
2026/05/13 759
2026/05/14 804
2026/05/15 690
2026/05/16 814
2026/05/17 785
2026/05/18 819
2026/05/19 761
2026/05/20 754
2026/05/21 812
2026/05/22 788
2026/05/23 757
2026/05/24 781
2026/05/25 841
2026/05/26 882
2026/05/27 880
2026/05/28 842
2026/05/29 881
2026/05/30 857
2026/05/31 872

Copyright © Adthena. All rights reserved.

May began with 643 advertisers, fluctuating initially, then surged mid-month, peaking at 882 on May 26. The month concluded with a strong presence of 872 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Medical Imaging and Radiology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cvs.com 7.1%
walgreens.com 1.34%
poalarhealth.com 1.1%
labcorp.com 1.05%
kardia.com 0.95%
lasikplus.com -1%
myeyedr.com -1.11%
americasbest.com -1.14%
vitaltrackusa.com -1.71%
zocdoc.com -2.37%

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CVS.com surged with a 7.10% click share increase, while Zocdoc.com dropped by 2.37%. Walgreens.com, Poalarhealth.com, and Labcorp.com also saw positive gains.

Campaign Efficiency

US Healthcare & Medical Medical Imaging and Radiology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cvs.com oxiline.shop walgreens.com getwellue.com americasbest.com teladochealth.com labcorp.com zocdoc.com questhealth.com lenscrafters.com
2026/05/01 5.31% 9.09% 1.1% 4.36% 8.8% 0.89% 4.27% 3.87% 2.98% 1.63%
2026/05/02 7.84% 0.55% 1.36% 0.1% 10.57% 5.06% 4.06% 3.79% 4.81% 2.21%
2026/05/03 7.44% 0.28% 0.69% 0.07% 11.24% 4.1% 3.27% 5.27% 4.55% 2.07%
2026/05/04 6.53% 7.36% 1.31% 0.15% 9.19% 4.66% 3.9% 7.47% 3.95% 2.97%
2026/05/05 6.17% 9.23% 1.24% 2.96% 8.64% 6.31% 3.54% 6.97% 3.34% 3.29%
2026/05/06 7.37% 0.65% 0.74% 0.25% 8.88% 0.8% 2.82% 8.04% 2.66% 3.44%
2026/05/07 6.91% 1.74% 0.6% 0.42% 10.82% 0.75% 5.44% 5.9% 4.39% 2.8%
2026/05/08 4.56% 0.93% 1.11% 0.49% 10% 1.36% 3.04% 9.23% 4.55% 2.57%
2026/05/09 4.21% 0.81% 0.69% 0.11% 10.92% 3.69% 3.27% 8.23% 5.02% 3.37%
2026/05/10 6.2% 0.72% 0.55% 0.19% 12.44% 6.25% 1.96% 7.42% 5.28% 2.44%
2026/05/11 21.39% 10.09% 0.9% 6.68% 3.7% 0.66% 1.86% 2.85% 2.91% 1.29%
2026/05/12 18.89% 11.66% 2.7% 8.4% 3.1% 0.54% 0.05% 2.82% 1.78% 0.98%
2026/05/13 10.44% 7.56% 2.22% 3.36% 5.88% 2.08% 0% 4.53% 2.56% 2.91%
2026/05/14 8.32% 6.81% 1.2% 2.6% 7.14% 3.63% 0% 5.43% 3.62% 2.3%
2026/05/15 4.56% 0.93% 1.11% 0.49% 10% 1.36% 3.04% 9.23% 4.55% 2.57%
2026/05/16 25.8% 11.32% 2.19% 4.24% 4.39% 0.2% 0% 1.52% 2.07% 1.28%
2026/05/17 16.46% 13.71% 1.68% 5.27% 4.68% 0.01% 0% 2.42% 3.12% 0.92%
2026/05/18 16.88% 11.16% 1.37% 5.35% 5.45% 3.58% 1.94% 2.74% 2.57% 2.78%
2026/05/19 26.59% 8.3% 3.57% 5.84% 4.53% 1.86% 1.97% 2.65% 1.4% 1.66%
2026/05/20 20.91% 11.29% 1.37% 9.16% 5.35% 1.94% 1.92% 1.89% 1.8% 1.92%
2026/05/21 17.14% 10.16% 1.21% 3.38% 6.35% 1.78% 1.5% 3.59% 1.61% 2.27%
2026/05/22 22.35% 11% 1.91% 5.36% 7.17% 2.13% 1.95% 2.59% 1.65% 1.98%
2026/05/23 20.57% 7.48% 1.45% 2.53% 6.41% 3.18% 3.18% 2.2% 3.42% 1.02%
2026/05/24 26.07% 8.8% 0.94% 3.83% 3.07% 2.8% 3.1% 1.84% 2.12% 1.29%
2026/05/25 22.39% 5.4% 2.8% 3.19% 3.19% 3.72% 3.29% 2.6% 2.34% 2.08%
2026/05/26 13.11% 3.27% 3.39% 1.45% 9.18% 2.47% 3.2% 3.79% 2.24% 2.5%
2026/05/27 23.26% 7.09% 3.73% 3.35% 6.65% 1.32% 2.08% 2.77% 1.5% 1.88%
2026/05/28 22.42% 5.98% 3.95% 4.12% 7.02% 0.29% 2.46% 1.52% 2.09% 2.11%
2026/05/29 13.77% 11.17% 2.55% 2% 8.47% 5.33% 2.54% 2.58% 2.88% 2.44%
2026/05/30 12.95% 8.11% 1.94% 4.11% 7.05% 2.8% 3.27% 1.56% 1.99% 1.96%
2026/05/31 22.31% 8% 5.09% 4.12% 3.78% 3.1% 2.43% 1.47% 1.26% 0.94%
  • cvs.com
  • oxiline.shop
  • walgreens.com
  • getwellue.com
  • americasbest.com
  • teladochealth.com
  • labcorp.com
  • zocdoc.com
  • questhealth.com
  • lenscrafters.com

Copyright © Adthena. All rights reserved.

In May 2026, CVS.com saw a significant rise in impression share, peaking at 26.59% on May 19. Oxiline.shop fluctuated, reaching 13.71% on May 17. Walgreens.com maintained a steady presence, ending at 5.09%. Getwellue.com and Americasbest.com showed varied trends, while Teladochealth.com and Labcorp.com had lower shares. Zocdoc.com and Questhealth.com experienced moderate fluctuations. Lenscrafters.com ended the month with a slight decline.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medical Imaging and Radiology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medical Imaging and Radiology - Last month
  1. 1
    BMI Calculator - American Institute for Cancer Research https://www.aicr.org

    Use our BMI Calculator to assess your body fat percentage. BMI stands for Body Mass Index and it's a common method used to measure overweight and obesity.

  2. 2
    Same Day Eye Exams Available - 2 Pairs For $95 & An Exam https://www.americasbest.com

    An Eye Exam And Two Pairs For $95? That’s What Better Looks Like.

  3. 3
    The 6 Best BP Monitors - There's One Clear Winner - May 2026 Rankings https://www.health.com › may-reviews › wellness

    Health Ranked The 6 Best BP Monitors Available In May 2026. Blood Pressure Monitor. Blood Pressure Monitor. Local Delivery Available.

  4. 4
    New Blood Pressure Procedure - Symplicity™ Procedure https://www.medtronic.com

    Think beyond the typical treatments for high blood pressure. Learn more about Symplicity™.

  5. 5
    Claim a Blood Pressure monitor - No Cost To You If Eligible https://www.teladochealth.com

    Check your eligibility to get a welcome kit at no cost to you. Take charge of your health.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, five advertisers stand out with compelling narratives. The American Institute for Cancer Research offers a BMI Calculator, emphasizing health awareness. America’s Best entices with affordable eye care packages. Health.com ranks top BP monitors, guiding informed choices. Medtronic introduces innovative blood pressure treatments, while Teladoc Health empowers users with accessible health tools. Each ad uniquely addresses health needs, blending practicality with innovation.

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