US Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Medical Imaging and Radiology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Medical Imaging and Radiology – US

Google AI Overview visibility for Healthcare & Medical Medical Imaging and Radiology US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 16.1057872179
83.8942127821
16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 42
58
42%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 8%
Navigational 0%
Seasonal 0%
Local 9%
Problem Solving 25%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Medical Imaging and Radiology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cvs.com 8.15
zocdoc.com 7.87
heart.org 6.7
americasbest.com 5.51
cardiacdirect.com 5.38
lenscrafters.com 3.97
visionworks.com 3.2
walgreens.com 3.17
lasikplus.com 2.18
oxiline.shop 2.09
others 51.78
  • cvs.com - 8.15%
  • zocdoc.com - 7.87%
  • heart.org - 6.7%
  • americasbest.com - 5.51%
  • cardiacdirect.com - 5.38%
  • lenscrafters.com - 3.97%
  • visionworks.com - 3.2%
  • walgreens.com - 3.17%
  • lasikplus.com - 2.18%
  • oxiline.shop - 2.09%
  • others - 51.78%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, CVS leads with 8.15% click share, closely followed by Zocdoc at 7.87%. ‘Others’ dominate with 51.78%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Medical Imaging and Radiology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date zocdoc.com lenscrafters.com americasbest.com questhealth.com myeyedr.com lasikplus.com elationhealth.com aspendental.com athenahealth.com cvs.com
2025/11/01 10.44% 5.48% 5.91% 2.39% 1.74% 2.65% 2.38% 1.55% 0.42% 1.09%
2025/11/02 6.51% 4.18% 5.13% 1.97% 1.89% 2.09% 4.06% 2.62% 1.14% 2.21%
2025/11/03 9.46% 7.52% 4.04% 2.25% 2.36% 1.15% 3.69% 1.47% 0.96% 3.37%
2025/11/04 13.44% 9.75% 3.76% 0.89% 3.93% 4.48% 3.85% 3.15% 0.53% 1.34%
2025/11/05 9.18% 2.51% 2.44% 1.59% 0.98% 3.16% 2.64% 2.03% 0.93% 2.56%
2025/11/06 12.19% 6.94% 6.44% 1.51% 1.23% 5.24% 2.5% 1.64% 1.47% 2.37%
2025/11/07 4.61% 3.62% 4.53% 1.12% 1.4% 1.89% 1.45% 0.63% 0.72% 5.65%
2025/11/08 6.47% 4.35% 5.88% 3.15% 1.23% 2.47% 2.78% 1.34% 1.24% 5.04%
2025/11/09 8.95% 4.67% 5.89% 1.46% 1.45% 2.5% 1.58% 1.45% 1.93% 11.85%
2025/11/10 6.93% 2.78% 4.66% 0.7% 1.63% 2.31% 2.21% 1.98% 0.68% 21.35%
2025/11/11 9.23% 3.05% 4.06% 2.16% 1.27% 2.99% 2.97% 4.99% 1.24% 3.42%
2025/11/12 8.57% 5.14% 7.56% 1.78% 3.96% 1.95% 3.76% 1.64% 3% 0.81%
2025/11/13 7.64% 4.75% 7.21% 1.6% 1.63% 4.05% 3.14% 1.77% 1.47% 1.5%
2025/11/14 9.4% 7.89% 11.53% 1.92% 4.08% 2.83% 2.58% 2.48% 1.71% 1%
2025/11/15 9.55% 3.31% 8.68% 2.99% 1.09% 2.48% 1.9% 2.74% 2% 1.67%
2025/11/16 11.27% 5.06% 7.85% 2.39% 1.98% 3.73% 1.71% 3.33% 2.35% 0.9%
2025/11/17 12.89% 3.38% 4.64% 1.53% 1.74% 2.6% 2.52% 2.13% 1.56% 1.87%
2025/11/18 11.52% 4.65% 5.68% 2.11% 2.97% 3.64% 3.02% 4.74% 2.21% 1.03%
2025/11/19 9.98% 2.89% 4.03% 2.37% 1.47% 2.7% 3.98% 5.52% 3.37% 1.79%
2025/11/20 12.03% 3.95% 7.3% 3.07% 1.51% 3.21% 2.98% 4.7% 4.1% 1.53%
2025/11/21 7.89% 5.35% 6.69% 3.07% 3.87% 3.59% 2.65% 1.87% 5.69% 0.56%
2025/11/22 9.44% 4.41% 5.35% 2.89% 1.94% 2.42% 2.67% 0.75% 5.65% 2.03%
2025/11/23 7.78% 6.32% 6.45% 2.97% 2.75% 1.87% 2.64% 2.54% 7.18% 2.31%
2025/11/24 9.21% 7.67% 9.59% 2.28% 2.31% 3.22% 1.52% 2.72% 6.36% 1.4%
2025/11/25 9.22% 6.34% 7.08% 1.46% 2.8% 2.08% 1.99% 0.82% 5.43% 1.1%
2025/11/26 9.57% 4.93% 6.77% 2.66% 1.83% 2.19% 1.72% 2.78% 4.85% 1.2%
2025/11/27 7.5% 3.2% 10.54% 2.63% 1.8% 1.64% 2.02% 3.83% 3.45% 1.89%
2025/11/28 8.44% 4.63% 6.96% 3.27% 1.47% 2.52% 1.08% 0.62% 1.74% 6.53%
2025/11/29 5.69% 3.84% 5.47% 1.56% 1.08% 2.62% 2.31% 1.47% 1.09% 7.12%
2025/11/30 6.95% 5.94% 4.34% 2.93% 2.65% 2.3% 1.92% 1.49% 1.12% 1.01%
  • zocdoc.com
  • lenscrafters.com
  • americasbest.com
  • questhealth.com
  • myeyedr.com
  • lasikplus.com
  • elationhealth.com
  • aspendental.com
  • athenahealth.com
  • cvs.com

Copyright © Adthena. All rights reserved.

Zocdoc led November’s PPC spend, peaking mid-month. LensCrafters and America’s Best followed, with notable fluctuations. CVS spiked on the 10th, then stabilized. The month ended with Zocdoc maintaining dominance.

Market Exposure

Competitor Count for US Healthcare & Medical Medical Imaging and Radiology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 758
2025/11/02 801
2025/11/03 808
2025/11/04 782
2025/11/05 785
2025/11/06 747
2025/11/07 827
2025/11/08 777
2025/11/09 790
2025/11/10 809
2025/11/11 754
2025/11/12 775
2025/11/13 760
2025/11/14 786
2025/11/15 759
2025/11/16 787
2025/11/17 807
2025/11/18 777
2025/11/19 751
2025/11/20 767
2025/11/21 761
2025/11/22 745
2025/11/23 726
2025/11/24 763
2025/11/25 772
2025/11/26 734
2025/11/27 760
2025/11/28 774
2025/11/29 785
2025/11/30 775

Copyright © Adthena. All rights reserved.

November saw fluctuating advertiser numbers, peaking at 827 on the 7th. The month concluded with 775 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Medical Imaging and Radiology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
heart.org 5.19%
zocdoc.com 1.65%
americasbest.com 1.44%
visionworks.com 1.3%
questhealth.com 1.14%
oxiline.shop -0.94%
steeles.com -1.09%
withings.com -1.5%
cvs.com -7.05%
cardiacdirect.com -9.72%

Copyright © Adthena. All rights reserved.

Heart.org surged with a 5.19% click share increase, while cardiacdirect.com plummeted by 9.72%.

Campaign Efficiency

US Healthcare & Medical Medical Imaging and Radiology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date zocdoc.com lenscrafters.com americasbest.com questhealth.com cvs.com lasikplus.com walgreens.com oxiline.shop heart.org cardiacdirect.com
2025/11/01 10.05% 5.13% 5.81% 2.85% 2.05% 2.48% 0.69% 0.55% 4.53% 0%
2025/11/02 6.5% 3.9% 4.53% 2.34% 6.1% 1.82% 2.03% 2.55% 8.29% 0%
2025/11/03 10.21% 7.34% 3.69% 2.83% 8.77% 1.06% 1.43% 1.34% 0.02% 0.05%
2025/11/04 13.35% 10.93% 3.68% 1.18% 2.93% 7.16% 1.07% 0.71% 0% 0%
2025/11/05 10.19% 2.14% 2.19% 1.78% 6.18% 2.46% 2.98% 5.57% 4.44% 0.01%
2025/11/06 10.6% 5.9% 5.89% 1.89% 2.55% 4.65% 0.51% 0.6% 4.69% 0%
2025/11/07 3.18% 2.58% 3.03% 0.86% 7.63% 1.09% 1.58% 2.31% 1.51% 46.83%
2025/11/08 5.72% 3.69% 5.52% 3.17% 10.6% 1.92% 1.59% 4.17% 0.01% 0%
2025/11/09 6.73% 3.79% 4.19% 1.71% 25.44% 1.67% 3.43% 0.52% 2.97% 0%
2025/11/10 4.04% 1.54% 2.47% 0.59% 39.03% 1.55% 7.3% 3.71% 1.61% 0.02%
2025/11/11 8.96% 3.01% 3.81% 2.71% 6.99% 2.94% 4.34% 1.97% 0.01% 0%
2025/11/12 7.56% 4.09% 6.35% 2.15% 1.91% 1.67% 1.69% 10.37% 4.25% 0.21%
2025/11/13 8.14% 4.74% 6.86% 2.18% 3.27% 4.34% 3.15% 2.14% 0.01% 0%
2025/11/14 9.7% 8.03% 11.66% 2.99% 2.24% 3.5% 2.15% 1.17% 0% 0%
2025/11/15 9.24% 3.51% 8.67% 4.29% 4.94% 2.25% 2.75% 5.97% 0% 0%
2025/11/16 11.46% 6.01% 8.27% 2.88% 2.48% 4.11% 2.5% 1.98% 0.01% 0%
2025/11/17 12.96% 3.46% 4.95% 2.09% 4.57% 2.75% 3.47% 0.33% 0% 0%
2025/11/18 10.62% 5.39% 6.17% 2.95% 2.2% 3.21% 2.97% 0.26% 5.14% 0%
2025/11/19 10.55% 3.36% 4.64% 3.7% 3.22% 2.86% 2.25% 0.86% 5.42% 0%
2025/11/20 12.06% 4.38% 7.61% 4.18% 2.62% 3.25% 1.37% 1.62% 0.01% 0%
2025/11/21 8.71% 5.46% 7.04% 4.4% 1.25% 4.2% 1.28% 0.87% 4.27% 0.02%
2025/11/22 10.34% 4.84% 5.33% 3.64% 4.86% 2.17% 1.63% 0.98% 8.26% 0%
2025/11/23 8.94% 7.21% 6.46% 3.99% 3.89% 2.07% 2.73% 0.67% 0.01% 0.41%
2025/11/24 8.81% 7.52% 9.39% 3.02% 3.27% 3.02% 2.13% 0.84% 4.26% 0%
2025/11/25 9.19% 6.59% 7.46% 2.19% 2.58% 2.09% 2.79% 1.26% 5.09% 0%
2025/11/26 8.46% 5.05% 6.7% 3.71% 3.06% 2.26% 2.49% 1.74% 5.12% 0.06%
2025/11/27 7.97% 3.2% 10.94% 4.16% 3.65% 1.69% 4.76% 2.19% 0.01% 0.02%
2025/11/28 6.22% 4.08% 6.11% 3.84% 9.91% 2.27% 1.24% 8.83% 4.11% 0%
2025/11/29 5.76% 3.87% 5.19% 2.05% 11.73% 2.33% 2.2% 5.85% 4.37% 0.02%
2025/11/30 5.78% 5.35% 4.01% 3.55% 1.99% 1.8% 1.36% 0.78% 0.01% 0%
  • zocdoc.com
  • lenscrafters.com
  • americasbest.com
  • questhealth.com
  • cvs.com
  • lasikplus.com
  • walgreens.com
  • oxiline.shop
  • heart.org
  • cardiacdirect.com

Copyright © Adthena. All rights reserved.

Zocdoc’s impression share fluctuated, peaking mid-month. LensCrafters and America’s Best showed varied trends, while CVS spiked early. QuestHealth and Walgreens had modest shares. November ended with diverse performances.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medical Imaging and Radiology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medical Imaging and Radiology - Last month
  1. 1
    2 Pairs For $95 & An Exam | Same Day Eye Exams Available https://www.americasbest.com

    Exceptional Eye Care For Everyone. Trust The Dedicated Team Of Doctors At America's Best®.

  2. 2
    High Blood Pressure Treatment https://www.cvs.com › cvs › hearthealth

    Learn About Treatment Options — MinuteClinic® At CVS Is Open 7 Days A Week. Schedule An Appointment Online Or In-Store.

  3. 3
    Labcorp | Health Tests https://ondemand.labcorp.com

    Blood Testing | Labcorp — At Labcorp OnDemand™, we make testing easy to access to keep you and your family healthy. Explore how Labcorp has been at the forefront of improving lives and improving health.

  4. 4
    Schedule An Eye Exam Today - We Accept Most Insurance Plans https://www.lenscrafters.com

    Discover A Personalized Eye Care Experience Tailored To Your Vision Needs at LensCrafters.

  5. 5
    Claim a Blood Pressure monitor - No Cost To You If Eligible https://www.teladochealth.com

    Check your eligibility to get a welcome kit at no cost to you. Take charge of your health.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, America’s Best® stands out with affordable eye care, while CVS MinuteClinic® emphasizes convenience in blood pressure treatment. Labcorp highlights accessible health testing, LensCrafters offers personalized eye care, and Teladoc Health promotes cost-free health monitoring.

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