US Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Medical Imaging and Radiology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Medical Imaging and Radiology – US

Google AI Overview visibility for Healthcare & Medical Medical Imaging and Radiology US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 21.9111134972
78.0888865028
21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 40
60
40%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 8%
Navigational 1%
Seasonal 0%
Local 10%
Problem Solving 24%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Medical Imaging and Radiology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
americasbest.com 10.8
cvs.com 9.01
zocdoc.com 6.42
visionworks.com 5.2
lenscrafters.com 5.02
heart.org 2.98
oxiline.shop 2.78
myeyedr.com 2.63
lasikplus.com 2.47
cologuard.com 2.3
others 50.39
  • americasbest.com - 10.8%
  • cvs.com - 9.01%
  • zocdoc.com - 6.42%
  • visionworks.com - 5.2%
  • lenscrafters.com - 5.02%
  • heart.org - 2.98%
  • oxiline.shop - 2.78%
  • myeyedr.com - 2.63%
  • lasikplus.com - 2.47%
  • cologuard.com - 2.3%
  • others - 50.39%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 50.39% click share. ‘Americasbest.com’ leads specific advertisers at 10.8%, followed by ‘cvs.com’ at 9.01%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Medical Imaging and Radiology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date americasbest.com zocdoc.com cvs.com myeyedr.com lenscrafters.com lasikplus.com lasikvisioninstitute.com elationhealth.com athenahealth.com teladochealth.com
2026/04/01 10.69% 6.2% 3.29% 1.78% 6.81% 4.97% 2.64% 1.91% 4.24% 2.64%
2026/04/02 12.85% 7.24% 1.81% 5.06% 6.49% 6.39% 2.11% 1.02% 3.93% 2.09%
2026/04/03 10.78% 7.44% 2.15% 3.65% 5.32% 4.53% 2.65% 2.03% 3.75% 2.31%
2026/04/04 5.16% 8.65% 3.86% 2.72% 5.52% 5.93% 1.55% 1.51% 3.43% 2.2%
2026/04/05 11.45% 8.05% 3.79% 3.24% 6.99% 2.53% 2.64% 1.16% 1.87% 0.27%
2026/04/06 4.29% 9.04% 2.95% 2.99% 6.23% 4.4% 1.8% 2.48% 2.96% 3.07%
2026/04/07 2.01% 11.33% 3.24% 5.88% 8.44% 4.42% 3.01% 1.84% 3.29% 2.03%
2026/04/08 2.39% 6.38% 3.62% 2.32% 7.02% 3.66% 1.88% 1.6% 3.66% 0.22%
2026/04/09 2.93% 7.73% 3.18% 5.03% 8.34% 2.46% 3.81% 2.89% 3.26% 4.44%
2026/04/10 6.19% 7.37% 6.03% 2.18% 9.07% 3.55% 3.66% 2.55% 3.76% 2.17%
2026/04/11 11.8% 10.88% 1.65% 3.29% 6.76% 3.7% 2.24% 3.34% 2.5% 0.25%
2026/04/12 7.05% 7.89% 4.03% 3.46% 7% 4.31% 2.33% 2.85% 1.57% 2.11%
2026/04/13 9.54% 7.56% 7.73% 3.17% 6.54% 2.9% 1.11% 1.76% 2.29% 0.27%
2026/04/14 10.58% 10.07% 1.28% 3.97% 8.37% 4.29% 5.68% 2.14% 4.21% 0.18%
2026/04/15 6.99% 6.19% 11.84% 1.65% 5.58% 2.12% 1.96% 2.65% 3.71% 3.07%
2026/04/16 12.64% 7.43% 2.28% 1.76% 8.02% 3.91% 3.28% 3.02% 3.8% 0.14%
2026/04/17 14.67% 5.78% 1.95% 2.27% 6.45% 3.89% 0.98% 2.71% 6.04% 2.51%
2026/04/18 12.53% 6.39% 4.43% 1.91% 7.63% 2.76% 1.08% 2.88% 1.86% 1.93%
2026/04/19 18.94% 5.02% 2.44% 4.18% 4.92% 4.19% 2.39% 3.99% 2.47% 3.84%
2026/04/20 16.7% 7.06% 1.78% 3.68% 6.82% 2.16% 1.93% 4.4% 3.01% 1.41%
2026/04/21 13.42% 7.83% 3.13% 2.62% 7.75% 3.37% 0.97% 4.34% 4.38% 1.37%
2026/04/22 10.77% 7.87% 1.81% 2.51% 6.65% 3.36% 1.24% 5.04% 4.17% 3.78%
2026/04/23 13.06% 7.38% 2.49% 1.7% 5.76% 3.99% 1.43% 5.31% 5.02% 2.17%
2026/04/24 16.96% 5.56% 1.84% 2.53% 4.21% 3.61% 2.1% 3.08% 3.86% 0.11%
2026/04/25 15.51% 5.66% 3.03% 1.34% 5.17% 3.38% 1.68% 3.93% 2.92% 2.48%
2026/04/26 14.18% 5.98% 3.11% 2.41% 4.54% 3.6% 1.79% 4.64% 1.22% 3.6%
2026/04/27 15.18% 7.6% 2.67% 2.41% 4.95% 3.37% 1.23% 3% 1.97% 1.43%
2026/04/28 15.55% 5.97% 3.17% 2.12% 5.09% 3.21% 2.81% 3.5% 2.06% 1.37%
2026/04/29 14.8% 6.62% 4.24% 2.22% 2.33% 3.84% 2.09% 4.17% 0.35% 4.63%
2026/04/30 13.7% 6.07% 4% 3.77% 3.68% 3.21% 1.3% 1.25% 1.17% 0.67%
  • americasbest.com
  • zocdoc.com
  • cvs.com
  • myeyedr.com
  • lenscrafters.com
  • lasikplus.com
  • lasikvisioninstitute.com
  • elationhealth.com
  • athenahealth.com
  • teladochealth.com

Copyright © Adthena. All rights reserved.

In April 2026, americasbest.com led with fluctuating spend, peaking mid-month. Zocdoc.com maintained steady growth, while cvs.com showed sporadic spikes. Myeyedr.com and lenscrafters.com had moderate variations. Lasikplus.com and lasikvisioninstitute.com experienced minor fluctuations. Elationhealth.com and athenahealth.com saw consistent activity, with teladochealth.com showing erratic trends. The month concluded with americasbest.com dominating spend share.

Market Exposure

Competitor Count for US Healthcare & Medical Medical Imaging and Radiology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 654
2026/04/02 677
2026/04/03 680
2026/04/04 688
2026/04/05 728
2026/04/06 756
2026/04/07 726
2026/04/08 698
2026/04/09 699
2026/04/10 732
2026/04/11 701
2026/04/12 698
2026/04/13 733
2026/04/14 729
2026/04/15 687
2026/04/16 670
2026/04/17 644
2026/04/18 669
2026/04/19 643
2026/04/20 667
2026/04/21 655
2026/04/22 669
2026/04/23 667
2026/04/24 687
2026/04/25 659
2026/04/26 642
2026/04/27 660
2026/04/28 663
2026/04/29 670
2026/04/30 648

Copyright © Adthena. All rights reserved.

April began with 654 advertisers, peaking at 756 on the 6th. A decline followed, ending the month at 648.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Medical Imaging and Radiology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
americasbest.com 7.89%
cologuard.com 2.28%
heart.org 0.97%
teladochealth.com 0.77%
cancer.org 0.76%
zocdoc.com -1.17%
oxiline.shop -1.72%
withings.com -1.73%
cardiacdirect.com -1.74%
cvs.com -2.86%

Copyright © Adthena. All rights reserved.

Americasbest.com surged with a 7.89% click share increase, while cvs.com dropped by 2.86%. Cologuard.com rose 2.28%, contrasting cardiacdirect.com’s 1.74% decline.

Campaign Efficiency

US Healthcare & Medical Medical Imaging and Radiology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date americasbest.com cvs.com questhealth.com zocdoc.com myeyedr.com lenscrafters.com lasikplus.com ascensiadiabetes.com oxiline.shop teladochealth.com
2026/04/01 10.2% 5.52% 1.31% 6.2% 1.84% 6.75% 3.68% 1.55% 0.27% 4.06%
2026/04/02 11.17% 3.89% 1.41% 7.09% 5.47% 6.09% 4.79% 0.77% 5.36% 2.98%
2026/04/03 9.57% 5.59% 1.74% 7.41% 3.9% 5.42% 3.51% 1.6% 3.83% 3.58%
2026/04/04 4.67% 8.92% 2.8% 7.71% 2.59% 4.99% 4.13% 1.67% 1.72% 3.34%
2026/04/05 9.15% 7.27% 2.84% 7.09% 3.35% 6.09% 1.77% 1.74% 1.1% 0.54%
2026/04/06 3.54% 7.24% 1.5% 8.62% 3% 5.51% 3.19% 1.59% 5.17% 4.34%
2026/04/07 1.61% 6.65% 2.26% 11.68% 6.1% 8.28% 3.87% 2.21% 0.97% 3.12%
2026/04/08 1.51% 6.51% 1.27% 4.75% 2.06% 5.21% 2.33% 1.75% 9.96% 0.21%
2026/04/09 2.18% 7.2% 1.9% 7.86% 5.2% 8.76% 2.01% 2.37% 3.41% 6.29%
2026/04/10 4.68% 17.19% 1.59% 6.2% 1.96% 7.45% 2.69% 1.27% 3.28% 2.81%
2026/04/11 9.67% 3.19% 3.15% 9.71% 2.8% 6.42% 3.11% 1.52% 7.44% 0.14%
2026/04/12 5.87% 8.27% 3.75% 7.36% 3.21% 5.56% 3.39% 2.4% 1.42% 2.67%
2026/04/13 7.05% 16.91% 2% 5.84% 2.84% 5.4% 1.87% 1.38% 3.13% 0.79%
2026/04/14 9.6% 2.97% 2.45% 9.55% 4.34% 8.49% 3.45% 1.68% 1.34% 0.7%
2026/04/15 4.39% 19.47% 0.95% 4.39% 1.29% 3.91% 1.25% 1.18% 5.25% 3.36%
2026/04/16 11.1% 6.8% 1.17% 7.29% 1.91% 7.55% 3.27% 3.45% 0.95% 0.64%
2026/04/17 13.54% 6.29% 1.81% 6.23% 2.58% 6.68% 2.98% 2.74% 1.26% 4.14%
2026/04/18 9.13% 7.97% 2.44% 4.71% 1.57% 5.97% 2.01% 2.89% 9.72% 2.29%
2026/04/19 17.13% 4.8% 2.88% 4.78% 4.22% 5.2% 3.53% 2.75% 1.39% 5.54%
2026/04/20 16.88% 3.91% 1.41% 7.05% 3.79% 6.9% 1.87% 3.15% 0.86% 2.82%
2026/04/21 12.29% 7.41% 1.7% 7.38% 2.51% 7.61% 2.94% 2.55% 1.55% 2.15%
2026/04/22 10.57% 4.69% 2.2% 7.6% 2.78% 6.48% 2.53% 1.66% 0.85% 6.34%
2026/04/23 12.53% 6.44% 1.46% 7.96% 2.03% 5.4% 3.01% 1.63% 0.97% 4.22%
2026/04/24 16.3% 3.38% 2.32% 5.35% 2.94% 4.2% 3.09% 2.87% 0.26% 0.13%
2026/04/25 13.57% 5.65% 2.84% 5.14% 1.2% 4.79% 2.29% 3.38% 0.39% 4.34%
2026/04/26 12.47% 7.48% 2.51% 5.13% 2.16% 4% 2.61% 3.23% 0.22% 4.99%
2026/04/27 13.44% 5.91% 1.86% 6.91% 2.64% 4.18% 2.42% 2.37% 4.68% 2.44%
2026/04/28 13.6% 6.66% 1.99% 5.22% 2.09% 4.36% 2.62% 3.76% 2.48% 1.74%
2026/04/29 12.09% 8.66% 3.19% 6.7% 2.36% 1.93% 2.81% 2.74% 0.52% 6.11%
2026/04/30 12.1% 8.28% 5.19% 5.18% 3.8% 3.24% 2.51% 2.43% 1.02% 0.57%
  • americasbest.com
  • cvs.com
  • questhealth.com
  • zocdoc.com
  • myeyedr.com
  • lenscrafters.com
  • lasikplus.com
  • ascensiadiabetes.com
  • oxiline.shop
  • teladochealth.com

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC impressions. Americasbest.com surged mid-month, peaking at 17.13% on April 19. CVS.com fluctuated, hitting 19.47% on April 15. Questhealth.com steadily climbed, ending at 5.19%. Zocdoc.com maintained consistency, while oxiline.shop spiked early, then declined. The month concluded with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medical Imaging and Radiology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medical Imaging and Radiology - Last month
  1. 1
    Same Day Eye Exams Available https://www.americasbest.com

    2 Pairs For $95 & An Exam — An Eye Exam And Two Pairs For $95? That’s What Better Looks Like.

  2. 2
    Electronic Health Records https://www.athenahealth.com › solutions › ehr

    All-In-One EHR Software — Our all-in-one EHR solutions keep clinicians productive. Learn more about athenaOne®.

  3. 3
    EHR systems healthcare https://discover.elationhealth.com › ehr_practice › management

    EHR with Practice Management — EHR & Practice Management Software Designed for the Needs of Primary Care. Request a Demo.

  4. 4
    Schedule An Eye Exam Today | We Accept Most Insurance Plans https://www.lenscrafters.com

    Use Your 2026 Vision Benefits for a Whole New Look! We Accept Most Insurance Plans. Discover...

  5. 5
    Claim a Blood Pressure monitor - No Cost To You If Eligible https://www.teladochealth.com

    Check your eligibility to get a welcome kit at no cost to you. Take charge of your health. Manage High BP.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, America’s Best and LensCrafters focus on affordable eye care, emphasizing value with offers like “2 Pairs For $95.” Athenahealth and Elation Health highlight comprehensive EHR solutions, catering to clinician productivity and primary care needs. Teladoc Health stands out by offering free blood pressure monitors, promoting proactive health management.

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