US Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Medical Imaging and Radiology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Medical Imaging and Radiology – US

Google AI Overview visibility for Healthcare & Medical Medical Imaging and Radiology US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 30.9020707805
69.0979292195
30%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 8%
Navigational 4%
Seasonal 0%
Local 20%
Problem Solving 19%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Medical Imaging and Radiology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cvs.com 15.62
cancer.org 7.46
humehealth.com 5.6
lenscrafters.com 4.98
zocdoc.com 4.86
heart.org 4.29
labcorp.com 3.73
cologuard.com 2.93
questhealth.com 2.87
americasbest.com 2.26
others 45.4
  • cvs.com - 15.62%
  • cancer.org - 7.46%
  • humehealth.com - 5.6%
  • lenscrafters.com - 4.98%
  • zocdoc.com - 4.86%
  • heart.org - 4.29%
  • labcorp.com - 3.73%
  • cologuard.com - 2.93%
  • questhealth.com - 2.87%
  • americasbest.com - 2.26%
  • others - 45.4%

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CVS leads with 15.62% click share, followed by Cancer.org at 7.46%. Others dominate with 45.4%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Medical Imaging and Radiology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date aapc.com labcorp.com zocdoc.com lenscrafters.com cvs.com americasbest.com cologuard.com questhealth.com lasik.com aspendental.com
2026/09/01 6.04% 2.23% 2.89% 4.3% 3.27% 1.94% 7.12% 3.25% 0.9% 3.61%
2026/09/02 5.95% 1.74% 2.05% 7.37% 6.31% 1.51% 5.91% 3.33% 0.48% 3.53%
2026/09/03 3.9% 1.82% 5.09% 7.91% 10.62% 1% 5.48% 3.21% 1.01% 2.26%
2026/09/04 6% 2.07% 6% 7.18% 4.52% 0.84% 5.53% 4.52% 1.68% 0.71%
2026/09/05 3.22% 2.14% 7.42% 5.98% 5.64% 2.21% 4.88% 4.42% 1.78% 2.14%
2026/09/06 1.94% 2.8% 11.19% 5.77% 4.61% 3.41% 4.64% 4% 1.39% 1.21%
2026/09/07 2.71% 3.48% 9.09% 4.07% 7.95% 2.98% 4.03% 3.48% 2.03% 2.44%
2026/09/08 3.36% 3.61% 7.65% 5.46% 3.3% 2.48% 4.98% 3.62% 2.7% 2.8%
2026/09/09 2.54% 1.73% 6.05% 8.01% 2.85% 2.55% 4.53% 3.83% 2.11% 4.32%
2026/09/10 3.02% 2.69% 7.73% 9.19% 3.19% 2.82% 4.62% 3.94% 3.12% 1.68%
2026/09/11 2.97% 2.59% 6.32% 9.19% 2.76% 2.37% 4.31% 3.98% 1.83% 0.94%
2026/09/12 5.59% 1.38% 7.65% 8.28% 2.32% 2.63% 4.29% 4.97% 3.17% 0.6%
2026/09/13 4.74% 2.67% 6.87% 11.86% 3.01% 2% 3.81% 5.79% 3.02% 0.13%
2026/09/14 7.14% 1.44% 4.17% 11.9% 8.03% 1.58% 4.25% 3.48% 3.04% 1.17%
2026/09/15 7.19% 2.55% 7.47% 7.96% 5.95% 3.7% 4.42% 3.14% 3.13% 2.89%
2026/09/16 3.8% 2.39% 6.59% 8.76% 14.01% 2.67% 3.31% 3.47% 2.78% 1.96%
2026/09/17 7.47% 4% 7.11% 9.17% 7.09% 3.17% 3.3% 4.06% 2.71% 1.74%
2026/09/18 6.44% 3.82% 6.19% 7.84% 8.75% 3.94% 3.52% 3.67% 3.28% 3.18%
2026/09/19 6.53% 2.22% 7.66% 9.05% 12.31% 2.71% 3.06% 3.89% 4.23% 3.54%
2026/09/20 4.32% 1.92% 7.81% 8.11% 10.92% 4.18% 3.58% 3.91% 3.06% 2.6%
2026/09/21 6.76% 6.95% 7.24% 9.53% 7.37% 3.09% 3.68% 2.83% 3.37% 1.21%
2026/09/22 5.8% 4.68% 9.11% 9.47% 7.68% 3.39% 3.65% 3.17% 3.08% 1.59%
2026/09/23 3.26% 5.14% 6.95% 5.37% 17.09% 2.23% 3.78% 2.68% 2.42% 3.27%
2026/09/24 2.99% 7.17% 7.1% 6.89% 2.53% 4.28% 4.32% 2.95% 1.98% 1.99%
2026/09/25 3.73% 6.75% 9.48% 9.02% 2.16% 3.67% 4.08% 4.08% 4.02% 1.2%
2026/09/26 2.87% 5.64% 8.22% 9.02% 5.12% 2.92% 4.45% 4.55% 2.66% 0.37%
2026/09/27 5.19% 10.89% 7% 6.29% 3.1% 2.9% 3.74% 3.84% 1.97% 2.81%
2026/09/28 5.07% 5.41% 4.05% 6.31% 5.55% 2.17% 4.1% 3.5% 1.56% 1.94%
2026/09/29 5.46% 8.31% 4.7% 5.67% 5.01% 2.2% 4.41% 3.58% 3.46% 0.52%
2026/09/30 7.93% 7.29% 6.63% 5.47% 4.56% 4.32% 4.15% 3.97% 2.11% 2.05%
  • aapc.com
  • labcorp.com
  • zocdoc.com
  • lenscrafters.com
  • cvs.com
  • americasbest.com
  • cologuard.com
  • questhealth.com
  • lasik.com
  • aspendental.com

Copyright © Adthena. All rights reserved.

In September 2026, Zocdoc.com led with consistent high spend, peaking mid-month. Lenscrafters.com showed strong early performance, while CVS.com surged late. Labcorp.com and AAPC.com had fluctuating trends, ending with moderate shares.

Market Exposure

Competitor Count for US Healthcare & Medical Medical Imaging and Radiology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 483
2026/09/02 533
2026/09/03 539
2026/09/04 555
2026/09/05 590
2026/09/06 653
2026/09/07 694
2026/09/08 683
2026/09/09 678
2026/09/10 664
2026/09/11 660
2026/09/12 669
2026/09/13 642
2026/09/14 590
2026/09/15 596
2026/09/16 627
2026/09/17 619
2026/09/18 607
2026/09/19 600
2026/09/20 595
2026/09/21 638
2026/09/22 622
2026/09/23 589
2026/09/24 603
2026/09/25 594
2026/09/26 607
2026/09/27 590
2026/09/28 599
2026/09/29 577
2026/09/30 566

Copyright © Adthena. All rights reserved.

Advertisers surged from 483 to 694 by September 7, then fluctuated, ending at 566.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Medical Imaging and Radiology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
labcorp.com 3.27%
bd.com 3.02%
heart.org 1.76%
cvs.com 1.67%
oxiline.shop 0.8%
walgreens.com -0.43%
rethinkobesity.com -0.67%
health.com -0.72%
cancer.org -2.37%
humehealth.com -6.83%

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Labcorp.com and bd.com lead with click share gains, while humehealth.com faces the steepest decline. Heart.org and cvs.com also see positive movement, contrasting with cancer.org’s drop.

Campaign Efficiency

US Healthcare & Medical Medical Imaging and Radiology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date labcorp.com cvs.com zocdoc.com questhealth.com lenscrafters.com humehealth.com bd.com americasbest.com oxiline.shop cancer.org
2026/09/01 2.77% 7.68% 2.05% 4.1% 3.83% 5.18% 0% 1.67% 1.07% 10.58%
2026/09/02 1.66% 15.61% 1.8% 3.3% 5.14% 9.11% 0% 0.93% 13.22% 0.33%
2026/09/03 1.11% 19.83% 2.51% 2.25% 3.75% 24.88% 0% 0.44% 8.61% 4.37%
2026/09/04 1.54% 8.58% 4.14% 3.48% 3.6% 34.5% 0% 0.44% 1.54% 6.68%
2026/09/05 1.61% 9.3% 5.47% 3.64% 3.23% 23.09% 0% 1.43% 1.44% 4.69%
2026/09/06 2.34% 8.27% 7.63% 3.64% 3.23% 22.55% 0% 2.55% 1.62% 6.12%
2026/09/07 3.14% 17.51% 6.55% 3.42% 2.38% 9.33% 0% 2.47% 1.38% 3.65%
2026/09/08 4.07% 7.63% 5.55% 4.18% 4.24% 0.47% 0% 2.24% 1.58% 8.64%
2026/09/09 1.91% 6.79% 5.05% 4.05% 5.6% 10.05% 0% 2.01% 1.2% 7.1%
2026/09/10 3.2% 7.85% 6.16% 4.16% 6.81% 11.21% 0% 2.04% 0.55% 4.27%
2026/09/11 2.74% 6.32% 4.56% 4% 6.14% 10.66% 0% 1.8% 1.22% 10.46%
2026/09/12 1.58% 5.88% 6.04% 5.03% 6.15% 12.48% 0% 2% 1.24% 11.31%
2026/09/13 3.06% 7.92% 5.1% 6.14% 8.87% 11.84% 0% 1.66% 1.13% 3.72%
2026/09/14 1.59% 21.99% 3.57% 3.25% 8.01% 7.77% 0% 1.22% 3.87% 5.87%
2026/09/15 2.77% 15.04% 5.5% 2.85% 6.02% 8.36% 0% 2.33% 0.32% 6.71%
2026/09/16 2.2% 33.16% 4.6% 2.94% 5% 8.58% 0% 1.58% 0.21% 2.55%
2026/09/17 4.66% 17.86% 5.38% 4.02% 6.57% 3.39% 0% 2.04% 3.58% 3.83%
2026/09/18 4.42% 20.13% 4.31% 3.7% 5.66% 6.55% 0% 2.55% 3.9% 2.03%
2026/09/19 2.21% 30.93% 4.31% 3.69% 5.74% 0.06% 6.06% 1.62% 0.55% 6.33%
2026/09/20 1.93% 25.41% 5.49% 3.67% 5.4% 3.23% 2.05% 2.34% 3.02% 3.43%
2026/09/21 8.21% 18.11% 5.09% 2.68% 6.71% 2.03% 0% 2% 1.96% 7.32%
2026/09/22 5.36% 19.76% 6.4% 3.13% 6.63% 6.83% 3.25% 2.06% 0% 5.5%
2026/09/23 5.16% 37.74% 4.02% 2.34% 3.66% 3.81% 3.53% 1.3% 0.46% 0.1%
2026/09/24 9.19% 5.16% 5.42% 3.04% 5.25% 0.13% 12.99% 2.73% 4.2% 4.19%
2026/09/25 7.6% 4.73% 6.5% 3.75% 5.84% 0.36% 7.67% 2.42% 3.96% 10.24%
2026/09/26 6.29% 7.57% 4.7% 4.28% 6.42% 0.85% 8.49% 1.87% 0.26% 7.68%
2026/09/27 12.55% 4.54% 4.74% 3.35% 4.07% 6.96% 3.41% 1.77% 3.53% 9.4%
2026/09/28 6.66% 11.14% 2.76% 3.77% 5.09% 4.57% 0% 1.48% 4.15% 0.15%
2026/09/29 9.58% 10% 2.82% 3.22% 3.44% 8.06% 3.89% 1.41% 4.15% 2.2%
2026/09/30 8.87% 8.46% 4.67% 4.15% 4.1% 3.41% 3.3% 2.54% 1.92% 1.9%
  • labcorp.com
  • cvs.com
  • zocdoc.com
  • questhealth.com
  • lenscrafters.com
  • humehealth.com
  • bd.com
  • americasbest.com
  • oxiline.shop
  • cancer.org

Copyright © Adthena. All rights reserved.

In September 2026, CVS.com dominated with a peak impression share of 37.74% on the 23rd. Labcorp.com saw a steady rise, ending at 8.87%. Humehealth.com fluctuated, peaking early at 34.5%. The month concluded with CVS.com leading, followed by Labcorp.com.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medical Imaging and Radiology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medical Imaging and Radiology - Last month
  1. 1
    Calculate Your BMI https://www.aarp.org

    Check Your BMI Now — Click Here to Determine Your Body Mass Index With the BMI Calculator. The Body Mass Index Calculator Measures Body Fat Based on Your Height and Weight.

  2. 2
    Calculate Your BMI https://www.cancer.org

    Body Mass Index Calculator — Enter your height and weight below to find your body mass index (BMI). Body mass index, or BMI...

  3. 3
    The 8 Best BP Monitors | Sep 2026 Rankings https://www.health.com › sep-reviews › wellness

    Health Ranked The 8 Best BP Monitors Available In Sep 2026

  4. 4
    LensCrafters® Official Site - Schedule An Eye Exam Today https://www.lenscrafters.com

    Use Your 2026 Vision Benefits for a Whole New Look! We Accept Most Insurance Plans.

  5. 5
    Obesity & Health Impact - Begin The Weight Conversation https://www.rethinkobesity.com

    Obesity Is A Chronic Disease With Many Associated Health Risks, Learn More.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, AARP and Cancer.org lead with BMI calculators, emphasizing health awareness. Health.com ranks BP monitors, showcasing product expertise. LensCrafters promotes eye exams, leveraging insurance benefits. Rethink Obesity highlights obesity’s health impacts, fostering informed conversations.

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