US Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Medical Imaging and Radiology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Medical Imaging and Radiology – US

Google AI Overview visibility for Healthcare & Medical Medical Imaging and Radiology US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 12.6095159158
87.3904840842
12%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 38
62
38%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 7%
Navigational 1%
Seasonal 0%
Local 13%
Problem Solving 23%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Medical Imaging and Radiology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
americasbest.com 8.28
cvs.com 8.04
zocdoc.com 7.72
lenscrafters.com 6.2
visionworks.com 4.19
myeyedr.com 3.99
oxiline.shop 3.27
heart.org 3.13
lasikplus.com 3.13
teladochealth.com 2.77
others 49.28
  • americasbest.com - 8.28%
  • cvs.com - 8.04%
  • zocdoc.com - 7.72%
  • lenscrafters.com - 6.2%
  • visionworks.com - 4.19%
  • myeyedr.com - 3.99%
  • oxiline.shop - 3.27%
  • heart.org - 3.13%
  • lasikplus.com - 3.13%
  • teladochealth.com - 2.77%
  • others - 49.28%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 49.28% click share, while ‘americasbest.com’ leads specific advertisers at 8.28%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Medical Imaging and Radiology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date americasbest.com zocdoc.com lenscrafters.com athenahealth.com cvs.com lasikplus.com bryantstratton.edu myeyedr.com lasikvisioninstitute.com visionworks.com
2026/03/01 11.05% 6.96% 5.28% 0.51% 2.69% 6.01% 0.11% 3.75% 2.38% 2.49%
2026/03/02 8.03% 14.48% 5.36% 0.75% 4.61% 5.98% 2.21% 5.69% 3.75% 1.02%
2026/03/03 4.49% 12.97% 8.68% 1.81% 6.77% 7.91% 0.4% 3.21% 4.19% 1.2%
2026/03/04 9.99% 8.63% 10.79% 0.9% 7.42% 7.24% 1.62% 3.6% 3.36% 1.43%
2026/03/05 12.32% 10.06% 9.11% 1.18% 3.7% 5.59% 1.27% 3.12% 2.04% 1.85%
2026/03/06 9.12% 12.61% 9.37% 1.02% 1.9% 5.53% 1.74% 4.63% 1.81% 1.36%
2026/03/07 12.02% 8.56% 7.95% 0.94% 1.4% 6.59% 1.67% 4.62% 2.46% 4.38%
2026/03/08 13.95% 6.78% 10.62% 1.1% 1.91% 4.38% 1.33% 4.63% 2.23% 2.94%
2026/03/09 7.3% 15.19% 8.54% 0.84% 1.87% 4.73% 2.11% 6.75% 3.8% 1.03%
2026/03/10 8.4% 13.07% 9.38% 1.06% 2.43% 4.17% 2.98% 8.53% 3.79% 1.32%
2026/03/11 11.66% 10.15% 11.86% 1.55% 2.23% 3.17% 1.57% 8.9% 5.58% 1.24%
2026/03/12 9.86% 11.85% 9.11% 1.12% 2.05% 6.57% 1.04% 4.22% 2.07% 1.74%
2026/03/13 8.71% 9.92% 10.75% 1.55% 1.75% 4.45% 0.98% 5.68% 1.78% 2.16%
2026/03/14 9.87% 7.48% 6.03% 1.26% 3.4% 3.3% 0.95% 4.17% 4.59% 2.79%
2026/03/15 10.35% 7.23% 7.62% 1.19% 2.48% 6.45% 0.95% 6.04% 2.83% 3.46%
2026/03/16 7.14% 12.36% 11.22% 1.98% 3.76% 5.77% 1.48% 5.94% 3.29% 1.99%
2026/03/17 7.15% 12.18% 5.75% 1.44% 3.41% 4.82% 2.43% 5.95% 1.48% 1.17%
2026/03/18 8.03% 7.76% 10% 2.52% 3.49% 4.05% 2.22% 5.78% 2.11% 1.27%
2026/03/19 7.76% 6.24% 8.16% 2.59% 1.68% 5.17% 1.74% 5.78% 2.99% 4.23%
2026/03/20 8.95% 4.7% 4.69% 3.89% 2.76% 4.03% 1.11% 2.74% 2.51% 2.35%
2026/03/21 7.55% 8.38% 13.31% 1.83% 1.25% 2.77% 2.18% 2.38% 2.2% 2.49%
2026/03/22 11.65% 8.66% 4.63% 2.75% 2.17% 2.41% 2.68% 3.94% 1.76% 3.9%
2026/03/23 7.81% 6.43% 10.2% 1.55% 3.67% 2.16% 3.21% 6.21% 1.36% 1.31%
2026/03/24 11.03% 4.86% 8.66% 4.45% 1.93% 2.41% 3.88% 7.53% 2.12% 1.5%
2026/03/25 9.75% 5.27% 6.13% 3.09% 1.53% 2.61% 2.3% 6.9% 2.69% 0.94%
2026/03/26 6.97% 4.02% 4.03% 4.1% 3.1% 2.1% 4.34% 1.04% 2.46% 1.31%
2026/03/27 8.81% 3.8% 7.95% 5.26% 2.35% 3.42% 4.5% 3.43% 2.19% 0.93%
2026/03/28 12.64% 5.55% 7.81% 4.6% 3.17% 2.57% 2.42% 1.63% 3% 1.15%
2026/03/29 11.24% 8.39% 6.34% 4.35% 1.94% 2.74% 1.82% 0.93% 2.4% 1.31%
2026/03/30 10.21% 8.91% 11.85% 3.76% 2.89% 2.76% 3.32% 4.81% 2.16% 1.4%
2026/03/31 10.54% 6.87% 5.23% 5.13% 3.53% 3.37% 2.96% 2.67% 2.38% 1.62%
  • americasbest.com
  • zocdoc.com
  • lenscrafters.com
  • athenahealth.com
  • cvs.com
  • lasikplus.com
  • bryantstratton.edu
  • myeyedr.com
  • lasikvisioninstitute.com
  • visionworks.com

Copyright © Adthena. All rights reserved.

In March 2026, americasbest.com led with fluctuating spend, peaking at 13.95. Zocdoc.com saw a decline, starting strong at 14.48 but ending at 6.87. Lenscrafters.com maintained stability, while athenahealth.com gradually increased, closing at 5.13.

Market Exposure

Competitor Count for US Healthcare & Medical Medical Imaging and Radiology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 766
2026/03/02 757
2026/03/03 751
2026/03/04 760
2026/03/05 753
2026/03/06 743
2026/03/07 719
2026/03/08 713
2026/03/09 757
2026/03/10 712
2026/03/11 726
2026/03/12 709
2026/03/13 725
2026/03/14 718
2026/03/15 699
2026/03/16 733
2026/03/17 756
2026/03/18 730
2026/03/19 724
2026/03/20 739
2026/03/21 690
2026/03/22 711
2026/03/23 758
2026/03/24 687
2026/03/25 666
2026/03/26 654
2026/03/27 686
2026/03/28 672
2026/03/29 652
2026/03/30 673
2026/03/31 622

Copyright © Adthena. All rights reserved.

March began with 766 advertisers, fluctuating throughout the month, and concluded with 622, indicating a notable decline.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Medical Imaging and Radiology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cologuard.com 1.61%
teladochealth.com 1.57%
heart.org 1%
ascensiadiabetes.com 0.91%
aicr.org 0.55%
lasikplus.com -1.25%
cvs.com -1.27%
withings.com -1.32%
cancer.org -1.74%
zocdoc.com -2.9%

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Teladochealth.com and cologuard.com lead with click share gains, while zocdoc.com faces the largest decline.

Campaign Efficiency

US Healthcare & Medical Medical Imaging and Radiology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date americasbest.com cvs.com teladochealth.com zocdoc.com lenscrafters.com lasikplus.com myeyedr.com visionworks.com oxiline.shop questhealth.com
2026/03/01 9.32% 8.51% 5.17% 6.78% 4.66% 5.04% 2.91% 2.59% 0.59% 3.32%
2026/03/02 6.36% 13.52% 0.21% 12.83% 4.75% 4.15% 4.77% 1.45% 0.96% 1.69%
2026/03/03 3.5% 14.95% 4.11% 10.48% 6.5% 5.18% 2.71% 1.37% 4.41% 1.76%
2026/03/04 6.45% 20.45% 1.86% 6.67% 6.89% 4.46% 2.19% 1.22% 5.3% 1.62%
2026/03/05 9.71% 9.71% 2.58% 8.53% 7.21% 4.39% 3.2% 1.59% 1.93% 1.66%
2026/03/06 8.95% 5.42% 3.91% 11.68% 8.19% 5.34% 4.73% 1.91% 0.65% 2.35%
2026/03/07 10.11% 4% 5.22% 8.72% 6.94% 5.51% 4.14% 3.95% 0.72% 3.14%
2026/03/08 11.39% 4.52% 5.24% 7.48% 7.63% 4.08% 3.72% 2.66% 5.43% 3.2%
2026/03/09 6.25% 3.96% 2.65% 12.58% 7.04% 3.79% 6.23% 1.43% 0.43% 2.14%
2026/03/10 7.14% 6.98% 4.72% 12.13% 7.39% 3.24% 7.34% 1.6% 0.38% 2.04%
2026/03/11 9.22% 4.64% 2.56% 9.78% 9.63% 2.68% 8.3% 1.68% 0.57% 2.31%
2026/03/12 8.2% 4.75% 2.69% 10.33% 7.65% 4.88% 4.05% 2.18% 5.62% 1.88%
2026/03/13 7.26% 4.11% 0.29% 9.29% 8.09% 3.73% 6.21% 2.49% 5.61% 2.68%
2026/03/14 7.05% 6.16% 3.32% 6.14% 4% 2.2% 3.51% 2.76% 6.67% 2.3%
2026/03/15 7.21% 4.88% 1.8% 5.88% 4.75% 4.58% 4.36% 3.31% 13.93% 1.96%
2026/03/16 5.75% 7.33% 3.95% 10.23% 8.03% 4.21% 4.67% 1.92% 4.51% 2.05%
2026/03/17 4.95% 8.52% 0.4% 8.94% 3.64% 3.12% 4.48% 0.95% 6.86% 2.11%
2026/03/18 6.13% 8.28% 5.05% 6.81% 7.63% 2.92% 4.87% 1.37% 5.76% 2.25%
2026/03/19 6.07% 3.46% 10.16% 6.33% 6.81% 4.4% 4.39% 3.3% 3.57% 2.28%
2026/03/20 6.02% 5.5% 6.73% 4.52% 3.78% 2.93% 2.31% 1.79% 6.76% 2.1%
2026/03/21 6.56% 3.44% 0.39% 7.03% 9.98% 2.53% 2.75% 2.55% 6.55% 3.65%
2026/03/22 8.98% 5.06% 8.32% 7.78% 3.8% 1.96% 3.07% 3.86% 3.07% 3.14%
2026/03/23 6.3% 8.87% 6.01% 6.44% 7.49% 1.85% 4.94% 1.6% 2.69% 1.95%
2026/03/24 10.58% 3.42% 0.53% 5.26% 9.69% 2.47% 7.83% 1.83% 1.04% 1.73%
2026/03/25 9.34% 3.09% 0.14% 6.26% 6.43% 2.28% 7.41% 1.11% 0.94% 2.34%
2026/03/26 5.68% 5.56% 4.12% 3.72% 3.63% 1.65% 0.93% 1.61% 8.65% 3.12%
2026/03/27 8.59% 5.22% 4.05% 4.24% 6.68% 3.09% 3.73% 1.46% 1.24% 2.87%
2026/03/28 10.7% 9.11% 3.52% 5.52% 6.21% 2.57% 1.69% 1.53% 1.13% 2.96%
2026/03/29 10.58% 5.42% 0.62% 7.82% 5.63% 2.38% 1% 2.16% 4.57% 2.83%
2026/03/30 9.58% 4.9% 6.55% 7.9% 10.81% 2.71% 4.58% 1.96% 0.6% 2.79%
2026/03/31 8.65% 8.42% 8.18% 6.28% 4.79% 2.55% 2.44% 1.71% 1.65% 1.39%
  • americasbest.com
  • cvs.com
  • teladochealth.com
  • zocdoc.com
  • lenscrafters.com
  • lasikplus.com
  • myeyedr.com
  • visionworks.com
  • oxiline.shop
  • questhealth.com

Copyright © Adthena. All rights reserved.

In March 2026, americasbest.com saw fluctuating impressions, peaking at 11.39% on March 8. CVS.com started strong, reaching 20.45% on March 4, then declined. Teladochealth.com had a notable spike on March 19 at 10.16%. Zocdoc.com maintained a steady presence, while lenscrafters.com peaked at 10.81% on March 30. Lasikplus.com and myeyedr.com had lower, more stable shares. Visionworks.com and oxiline.shop showed minor fluctuations. Questhealth.com remained consistent, ending at 1.39%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medical Imaging and Radiology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medical Imaging and Radiology - Last month
  1. 1
    Same Day Eye Exams Available - 2 Pairs For $95 & An Exam https://www.americasbest.com

    An Eye Exam And Two Pairs For $95? That’s What Better Looks Like.

  2. 2
    Body Mass Index Calculator https://www.cancer.org

    Calculate Your BMI — Enter your height and weight below to find your body mass index (BMI). Body mass index, or BMI, is one way to look at whether a person is at a healthy weight. We Work to Find...

  3. 3
    The Right Way to Check BP - 2025 Updated High BP Guideline https://www.heart.org › blood_pressure

    Learn the best way to self-monitor BP and what to do if it is too high. Learn about the focus on lifestyle to help avoid and manage high BP and other updates.

  4. 4
    Schedule An Eye Exam Today https://www.lenscrafters.com

    We Accept Most Insurance Plans — Use Your 2026 Vision Benefits for a Whole New Look! We Accept Most Insurance Plans. Discover...

  5. 5
    Claim a Blood Pressure monitor - No Cost To You If Eligible https://www.teladochealth.com

    Health care management plans for diabetes, high blood pressure, & weight management.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, America’s Best entices with affordable eye care, offering two pairs and an exam for $95. Cancer.org and Heart.org focus on health awareness, providing BMI calculators and BP guidelines. LensCrafters highlights insurance benefits, while Teladoc Health promotes accessible health management tools.

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