Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Medical Imaging and Radiology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 21.9111134972 |
| 78.0888865028 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 40 |
| 60 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| americasbest.com | 10.8 |
| cvs.com | 9.01 |
| zocdoc.com | 6.42 |
| visionworks.com | 5.2 |
| lenscrafters.com | 5.02 |
| heart.org | 2.98 |
| oxiline.shop | 2.78 |
| myeyedr.com | 2.63 |
| lasikplus.com | 2.47 |
| cologuard.com | 2.3 |
| others | 50.39 |
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In the healthcare PPC landscape, ‘others’ dominate with 50.39% click share. ‘Americasbest.com’ leads specific advertisers at 10.8%, followed by ‘cvs.com’ at 9.01%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | americasbest.com | zocdoc.com | cvs.com | myeyedr.com | lenscrafters.com | lasikplus.com | lasikvisioninstitute.com | elationhealth.com | athenahealth.com | teladochealth.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 10.69% | 6.2% | 3.29% | 1.78% | 6.81% | 4.97% | 2.64% | 1.91% | 4.24% | 2.64% |
| 2026/04/02 | 12.85% | 7.24% | 1.81% | 5.06% | 6.49% | 6.39% | 2.11% | 1.02% | 3.93% | 2.09% |
| 2026/04/03 | 10.78% | 7.44% | 2.15% | 3.65% | 5.32% | 4.53% | 2.65% | 2.03% | 3.75% | 2.31% |
| 2026/04/04 | 5.16% | 8.65% | 3.86% | 2.72% | 5.52% | 5.93% | 1.55% | 1.51% | 3.43% | 2.2% |
| 2026/04/05 | 11.45% | 8.05% | 3.79% | 3.24% | 6.99% | 2.53% | 2.64% | 1.16% | 1.87% | 0.27% |
| 2026/04/06 | 4.29% | 9.04% | 2.95% | 2.99% | 6.23% | 4.4% | 1.8% | 2.48% | 2.96% | 3.07% |
| 2026/04/07 | 2.01% | 11.33% | 3.24% | 5.88% | 8.44% | 4.42% | 3.01% | 1.84% | 3.29% | 2.03% |
| 2026/04/08 | 2.39% | 6.38% | 3.62% | 2.32% | 7.02% | 3.66% | 1.88% | 1.6% | 3.66% | 0.22% |
| 2026/04/09 | 2.93% | 7.73% | 3.18% | 5.03% | 8.34% | 2.46% | 3.81% | 2.89% | 3.26% | 4.44% |
| 2026/04/10 | 6.19% | 7.37% | 6.03% | 2.18% | 9.07% | 3.55% | 3.66% | 2.55% | 3.76% | 2.17% |
| 2026/04/11 | 11.8% | 10.88% | 1.65% | 3.29% | 6.76% | 3.7% | 2.24% | 3.34% | 2.5% | 0.25% |
| 2026/04/12 | 7.05% | 7.89% | 4.03% | 3.46% | 7% | 4.31% | 2.33% | 2.85% | 1.57% | 2.11% |
| 2026/04/13 | 9.54% | 7.56% | 7.73% | 3.17% | 6.54% | 2.9% | 1.11% | 1.76% | 2.29% | 0.27% |
| 2026/04/14 | 10.58% | 10.07% | 1.28% | 3.97% | 8.37% | 4.29% | 5.68% | 2.14% | 4.21% | 0.18% |
| 2026/04/15 | 6.99% | 6.19% | 11.84% | 1.65% | 5.58% | 2.12% | 1.96% | 2.65% | 3.71% | 3.07% |
| 2026/04/16 | 12.64% | 7.43% | 2.28% | 1.76% | 8.02% | 3.91% | 3.28% | 3.02% | 3.8% | 0.14% |
| 2026/04/17 | 14.67% | 5.78% | 1.95% | 2.27% | 6.45% | 3.89% | 0.98% | 2.71% | 6.04% | 2.51% |
| 2026/04/18 | 12.53% | 6.39% | 4.43% | 1.91% | 7.63% | 2.76% | 1.08% | 2.88% | 1.86% | 1.93% |
| 2026/04/19 | 18.94% | 5.02% | 2.44% | 4.18% | 4.92% | 4.19% | 2.39% | 3.99% | 2.47% | 3.84% |
| 2026/04/20 | 16.7% | 7.06% | 1.78% | 3.68% | 6.82% | 2.16% | 1.93% | 4.4% | 3.01% | 1.41% |
| 2026/04/21 | 13.42% | 7.83% | 3.13% | 2.62% | 7.75% | 3.37% | 0.97% | 4.34% | 4.38% | 1.37% |
| 2026/04/22 | 10.77% | 7.87% | 1.81% | 2.51% | 6.65% | 3.36% | 1.24% | 5.04% | 4.17% | 3.78% |
| 2026/04/23 | 13.06% | 7.38% | 2.49% | 1.7% | 5.76% | 3.99% | 1.43% | 5.31% | 5.02% | 2.17% |
| 2026/04/24 | 16.96% | 5.56% | 1.84% | 2.53% | 4.21% | 3.61% | 2.1% | 3.08% | 3.86% | 0.11% |
| 2026/04/25 | 15.51% | 5.66% | 3.03% | 1.34% | 5.17% | 3.38% | 1.68% | 3.93% | 2.92% | 2.48% |
| 2026/04/26 | 14.18% | 5.98% | 3.11% | 2.41% | 4.54% | 3.6% | 1.79% | 4.64% | 1.22% | 3.6% |
| 2026/04/27 | 15.18% | 7.6% | 2.67% | 2.41% | 4.95% | 3.37% | 1.23% | 3% | 1.97% | 1.43% |
| 2026/04/28 | 15.55% | 5.97% | 3.17% | 2.12% | 5.09% | 3.21% | 2.81% | 3.5% | 2.06% | 1.37% |
| 2026/04/29 | 14.8% | 6.62% | 4.24% | 2.22% | 2.33% | 3.84% | 2.09% | 4.17% | 0.35% | 4.63% |
| 2026/04/30 | 13.7% | 6.07% | 4% | 3.77% | 3.68% | 3.21% | 1.3% | 1.25% | 1.17% | 0.67% |
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In April 2026, americasbest.com led with fluctuating spend, peaking mid-month. Zocdoc.com maintained steady growth, while cvs.com showed sporadic spikes. Myeyedr.com and lenscrafters.com had moderate variations. Lasikplus.com and lasikvisioninstitute.com experienced minor fluctuations. Elationhealth.com and athenahealth.com saw consistent activity, with teladochealth.com showing erratic trends. The month concluded with americasbest.com dominating spend share.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 654 |
| 2026/04/02 | 677 |
| 2026/04/03 | 680 |
| 2026/04/04 | 688 |
| 2026/04/05 | 728 |
| 2026/04/06 | 756 |
| 2026/04/07 | 726 |
| 2026/04/08 | 698 |
| 2026/04/09 | 699 |
| 2026/04/10 | 732 |
| 2026/04/11 | 701 |
| 2026/04/12 | 698 |
| 2026/04/13 | 733 |
| 2026/04/14 | 729 |
| 2026/04/15 | 687 |
| 2026/04/16 | 670 |
| 2026/04/17 | 644 |
| 2026/04/18 | 669 |
| 2026/04/19 | 643 |
| 2026/04/20 | 667 |
| 2026/04/21 | 655 |
| 2026/04/22 | 669 |
| 2026/04/23 | 667 |
| 2026/04/24 | 687 |
| 2026/04/25 | 659 |
| 2026/04/26 | 642 |
| 2026/04/27 | 660 |
| 2026/04/28 | 663 |
| 2026/04/29 | 670 |
| 2026/04/30 | 648 |
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April began with 654 advertisers, peaking at 756 on the 6th. A decline followed, ending the month at 648.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Americasbest.com surged with a 7.89% click share increase, while cvs.com dropped by 2.86%. Cologuard.com rose 2.28%, contrasting cardiacdirect.com’s 1.74% decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | americasbest.com | cvs.com | questhealth.com | zocdoc.com | myeyedr.com | lenscrafters.com | lasikplus.com | ascensiadiabetes.com | oxiline.shop | teladochealth.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 10.2% | 5.52% | 1.31% | 6.2% | 1.84% | 6.75% | 3.68% | 1.55% | 0.27% | 4.06% |
| 2026/04/02 | 11.17% | 3.89% | 1.41% | 7.09% | 5.47% | 6.09% | 4.79% | 0.77% | 5.36% | 2.98% |
| 2026/04/03 | 9.57% | 5.59% | 1.74% | 7.41% | 3.9% | 5.42% | 3.51% | 1.6% | 3.83% | 3.58% |
| 2026/04/04 | 4.67% | 8.92% | 2.8% | 7.71% | 2.59% | 4.99% | 4.13% | 1.67% | 1.72% | 3.34% |
| 2026/04/05 | 9.15% | 7.27% | 2.84% | 7.09% | 3.35% | 6.09% | 1.77% | 1.74% | 1.1% | 0.54% |
| 2026/04/06 | 3.54% | 7.24% | 1.5% | 8.62% | 3% | 5.51% | 3.19% | 1.59% | 5.17% | 4.34% |
| 2026/04/07 | 1.61% | 6.65% | 2.26% | 11.68% | 6.1% | 8.28% | 3.87% | 2.21% | 0.97% | 3.12% |
| 2026/04/08 | 1.51% | 6.51% | 1.27% | 4.75% | 2.06% | 5.21% | 2.33% | 1.75% | 9.96% | 0.21% |
| 2026/04/09 | 2.18% | 7.2% | 1.9% | 7.86% | 5.2% | 8.76% | 2.01% | 2.37% | 3.41% | 6.29% |
| 2026/04/10 | 4.68% | 17.19% | 1.59% | 6.2% | 1.96% | 7.45% | 2.69% | 1.27% | 3.28% | 2.81% |
| 2026/04/11 | 9.67% | 3.19% | 3.15% | 9.71% | 2.8% | 6.42% | 3.11% | 1.52% | 7.44% | 0.14% |
| 2026/04/12 | 5.87% | 8.27% | 3.75% | 7.36% | 3.21% | 5.56% | 3.39% | 2.4% | 1.42% | 2.67% |
| 2026/04/13 | 7.05% | 16.91% | 2% | 5.84% | 2.84% | 5.4% | 1.87% | 1.38% | 3.13% | 0.79% |
| 2026/04/14 | 9.6% | 2.97% | 2.45% | 9.55% | 4.34% | 8.49% | 3.45% | 1.68% | 1.34% | 0.7% |
| 2026/04/15 | 4.39% | 19.47% | 0.95% | 4.39% | 1.29% | 3.91% | 1.25% | 1.18% | 5.25% | 3.36% |
| 2026/04/16 | 11.1% | 6.8% | 1.17% | 7.29% | 1.91% | 7.55% | 3.27% | 3.45% | 0.95% | 0.64% |
| 2026/04/17 | 13.54% | 6.29% | 1.81% | 6.23% | 2.58% | 6.68% | 2.98% | 2.74% | 1.26% | 4.14% |
| 2026/04/18 | 9.13% | 7.97% | 2.44% | 4.71% | 1.57% | 5.97% | 2.01% | 2.89% | 9.72% | 2.29% |
| 2026/04/19 | 17.13% | 4.8% | 2.88% | 4.78% | 4.22% | 5.2% | 3.53% | 2.75% | 1.39% | 5.54% |
| 2026/04/20 | 16.88% | 3.91% | 1.41% | 7.05% | 3.79% | 6.9% | 1.87% | 3.15% | 0.86% | 2.82% |
| 2026/04/21 | 12.29% | 7.41% | 1.7% | 7.38% | 2.51% | 7.61% | 2.94% | 2.55% | 1.55% | 2.15% |
| 2026/04/22 | 10.57% | 4.69% | 2.2% | 7.6% | 2.78% | 6.48% | 2.53% | 1.66% | 0.85% | 6.34% |
| 2026/04/23 | 12.53% | 6.44% | 1.46% | 7.96% | 2.03% | 5.4% | 3.01% | 1.63% | 0.97% | 4.22% |
| 2026/04/24 | 16.3% | 3.38% | 2.32% | 5.35% | 2.94% | 4.2% | 3.09% | 2.87% | 0.26% | 0.13% |
| 2026/04/25 | 13.57% | 5.65% | 2.84% | 5.14% | 1.2% | 4.79% | 2.29% | 3.38% | 0.39% | 4.34% |
| 2026/04/26 | 12.47% | 7.48% | 2.51% | 5.13% | 2.16% | 4% | 2.61% | 3.23% | 0.22% | 4.99% |
| 2026/04/27 | 13.44% | 5.91% | 1.86% | 6.91% | 2.64% | 4.18% | 2.42% | 2.37% | 4.68% | 2.44% |
| 2026/04/28 | 13.6% | 6.66% | 1.99% | 5.22% | 2.09% | 4.36% | 2.62% | 3.76% | 2.48% | 1.74% |
| 2026/04/29 | 12.09% | 8.66% | 3.19% | 6.7% | 2.36% | 1.93% | 2.81% | 2.74% | 0.52% | 6.11% |
| 2026/04/30 | 12.1% | 8.28% | 5.19% | 5.18% | 3.8% | 3.24% | 2.51% | 2.43% | 1.02% | 0.57% |
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April saw dynamic shifts in PPC impressions. Americasbest.com surged mid-month, peaking at 17.13% on April 19. CVS.com fluctuated, hitting 19.47% on April 15. Questhealth.com steadily climbed, ending at 5.19%. Zocdoc.com maintained consistency, while oxiline.shop spiked early, then declined. The month concluded with diverse performances across domains.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
2 Pairs For $95 & An Exam — An Eye Exam And Two Pairs For $95? That’s What Better Looks Like.
All-In-One EHR Software — Our all-in-one EHR solutions keep clinicians productive. Learn more about athenaOne®.
EHR with Practice Management — EHR & Practice Management Software Designed for the Needs of Primary Care. Request a Demo.
Use Your 2026 Vision Benefits for a Whole New Look! We Accept Most Insurance Plans. Discover...
Check your eligibility to get a welcome kit at no cost to you. Take charge of your health. Manage High BP.
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In the competitive landscape of healthcare PPC ads, America’s Best and LensCrafters focus on affordable eye care, emphasizing value with offers like “2 Pairs For $95.” Athenahealth and Elation Health highlight comprehensive EHR solutions, catering to clinician productivity and primary care needs. Teladoc Health stands out by offering free blood pressure monitors, promoting proactive health management.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Healthcare & Medical Medical Imaging and Radiology April 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Healthcare & Medical Medical Imaging and Radiology April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Healthcare & Medical Medical Imaging and Radiology April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
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Yes. The US Healthcare & Medical Medical Imaging and Radiology April 2026 Report aggregates data from across both device types and Google Shopping.
The US Healthcare & Medical Medical Imaging and Radiology April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.
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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.