Why is the UK Finance Wealth Management March 2026 Report useful and how should I use it?

Why is the UK Finance Wealth Management March 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the UK Finance Wealth Management March 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the UK Finance Wealth Management March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the UK Finance Wealth Management March 2026 Report?

The UK Finance Wealth Management March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The UK Finance Wealth Management March 2026 Report aggregates data from across both device types and Google Shopping.

Who is this UK Finance Wealth Management March 2026 Report for?

The UK Finance Wealth Management March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

UK Finance Wealth Management - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Wealth Management category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Finance Wealth Management UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	30.9829669932
	69.0170330068

30%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	50
	50

50%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	15%
Transactional	1%
Navigational	5%
Seasonal	0%
Local	1%
Problem Solving	33%

Market Exposure

Share of Clicks for top 10 UK Finance Wealth Management brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
aviva.co.uk	17.74
hl.co.uk	11.18
fidelity.co.uk	10.72
pensionbee.com	4.83
ajbell.co.uk	4.59
loqbox.com	4.32
jpmorgan.com	3.55
mypensionchoices.com	2.89
money.co.uk	2.47
legalandgeneral.com	2.45
others	35.26

aviva.co.uk - 17.74%
hl.co.uk - 11.18%
fidelity.co.uk - 10.72%
pensionbee.com - 4.83%
ajbell.co.uk - 4.59%
loqbox.com - 4.32%
jpmorgan.com - 3.55%
mypensionchoices.com - 2.89%
money.co.uk - 2.47%
legalandgeneral.com - 2.45%
others - 35.26%

In the PPC landscape, Aviva leads with 17.74% click share, followed by HL at 11.18%. Fidelity captures 10.72%, while ‘others’ dominate with 35.26%.

Market Exposure

Share of Spend for the top 10 UK Finance Wealth Management brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	hl.co.uk	aviva.co.uk	ajbell.co.uk	pensionbee.com	fidelity.co.uk	mypensionexpert.com	legalandgeneral.com	standardlife.co.uk	money.co.uk	mypensionchoices.com
2026/03/01	12.31%	15.15%	10%	11.15%	2.19%	3.16%	2.71%	1.85%	2.88%	2.86%
2026/03/02	11.65%	16.42%	5.82%	11.26%	2.35%	2.66%	2.51%	2.44%	3.04%	2.33%
2026/03/03	15.31%	14.03%	6.18%	9.35%	3.47%	2.97%	2.33%	1.6%	2.75%	2.21%
2026/03/04	10.2%	16.47%	6.03%	11.02%	2.5%	2.8%	2.09%	1.9%	3.19%	2.18%
2026/03/05	13.36%	15.89%	5.89%	11.48%	2.55%	3.19%	2.5%	1.84%	1.71%	2.3%
2026/03/06	15.04%	15.72%	6.05%	8.76%	2.35%	3.5%	2.75%	2.1%	2.05%	2.4%
2026/03/07	16.62%	12.18%	7.93%	8.66%	2.67%	1.81%	2.5%	2.3%	2.41%	2.48%
2026/03/08	16.12%	9.89%	10.27%	8.48%	1.7%	2.35%	2.51%	2.07%	2.31%	2.47%
2026/03/09	17.77%	12.26%	9.94%	7.24%	2.26%	2.42%	2.26%	2.92%	2.05%	1.82%
2026/03/10	18.95%	13.03%	6.45%	7.2%	2.6%	1.94%	2.97%	3.55%	2.18%	1.78%
2026/03/11	18.69%	15.68%	6.35%	6.12%	2.58%	1.83%	2.55%	4.86%	1.97%	2.67%
2026/03/12	18.06%	15.41%	6.76%	7.44%	2.76%	2.13%	2.47%	3.32%	1.92%	2.79%
2026/03/13	17.95%	15.06%	7.08%	8.34%	2.39%	2.49%	1.65%	1.95%	2.28%	2.41%
2026/03/14	20.28%	16.42%	5.75%	7.44%	2.82%	1.25%	0.34%	1.24%	2.46%	2.94%
2026/03/15	21.14%	15.57%	5.55%	5.84%	2.1%	1.6%	0.35%	2.66%	3.53%	2.58%
2026/03/16	19.75%	15.35%	5.85%	7.28%	2.32%	1.95%	1.69%	2.51%	3.18%	2.41%
2026/03/17	18.56%	16.39%	5.59%	8.18%	2.2%	2.17%	2.55%	1.93%	2.72%	2.2%
2026/03/18	20.22%	15.96%	6.53%	6.4%	2.63%	1.81%	2.82%	2.43%	3.02%	2.19%
2026/03/19	18.7%	17.25%	6.27%	8.25%	2.45%	1.53%	2.4%	2.59%	2.69%	2.25%
2026/03/20	1.42%	19.53%	10.27%	10.49%	3.12%	2.29%	2.29%	3.43%	4.75%	2.88%
2026/03/21	14.44%	16.78%	6.48%	7.35%	3.01%	1.86%	2.42%	2.62%	3.17%	2.77%
2026/03/22	20.08%	15.89%	5.74%	5.4%	2.07%	1.86%	2.66%	2.89%	3.89%	2.34%
2026/03/23	20.01%	15.85%	5.9%	5.66%	2.3%	2.46%	2.76%	2.26%	3.45%	1.78%
2026/03/24	18.51%	16.34%	5.58%	8.16%	2.19%	2.16%	2.54%	1.92%	2.71%	2.2%
2026/03/25	23.69%	16.87%	6.63%	6.39%	2.7%	2.1%	3.36%	1.98%	2.05%	1.75%
2026/03/26	23.5%	16.07%	7.06%	5.88%	3.25%	2.56%	3.27%	2.08%	2.68%	1.67%
2026/03/27	21.66%	17.35%	5.65%	7.12%	3.33%	3.29%	2.94%	2.24%	2.52%	1.63%
2026/03/28	20.99%	18.21%	5.96%	6.44%	2.92%	3.52%	3.36%	2.15%	1.8%	1.96%
2026/03/29	22.09%	18.34%	7.08%	6.79%	2.23%	3.59%	2.83%	2.12%	2.9%	2.09%
2026/03/30	21.38%	19.19%	7.89%	6.05%	3.24%	3.19%	3.25%	1.94%	2.09%	1.57%
2026/03/31	21.47%	19.68%	7.33%	5.56%	3.3%	3.2%	3.03%	2.05%	1.54%	1.32%

hl.co.uk
aviva.co.uk
ajbell.co.uk
pensionbee.com
fidelity.co.uk
mypensionexpert.com
legalandgeneral.com
standardlife.co.uk
money.co.uk
mypensionchoices.com

In March 2026, hl.co.uk’s PPC spend share surged, peaking at 23.69% on March 25. Aviva.co.uk maintained steady growth, ending at 19.68%. Ajbell.co.uk fluctuated, closing at 7.33%. Pensionbee.com saw a decline, finishing at 5.56%. Fidelity.co.uk’s share rose, reaching 3.3%. Mypensionexpert.com experienced a steady increase, ending at 3.2%. Legalandgeneral.com showed variability, closing at 3.03%. Standardlife.co.uk’s share remained low, finishing at 2.05%. Money.co.uk’s share decreased, ending at 1.54%. Mypensionchoices.com saw a decline, closing at 1.32%.

Market Exposure

Competitor Count for UK Finance Wealth Management

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/03/01	302
2026/03/02	311
2026/03/03	310
2026/03/04	304
2026/03/05	301
2026/03/06	304
2026/03/07	306
2026/03/08	306
2026/03/09	312
2026/03/10	304
2026/03/11	305
2026/03/12	310
2026/03/13	311
2026/03/14	303
2026/03/15	304
2026/03/16	315
2026/03/17	320
2026/03/18	307
2026/03/19	312
2026/03/20	317
2026/03/21	309
2026/03/22	315
2026/03/23	308
2026/03/24	320
2026/03/25	292
2026/03/26	292
2026/03/27	290
2026/03/28	294
2026/03/29	292
2026/03/30	291
2026/03/31	297

March began with 302 advertisers, peaking at 320 mid-month. A decline followed, ending at 297.

Campaign Efficiency

Market Loss & Market Gains for UK Finance Wealth Management

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
aviva.co.uk	3.12%
fidelity.co.uk	0.97%
hl.co.uk	0.77%
legalandgeneral.com	0.6%
loqbox.com	0.45%
jpmorgan.com	-0.55%
mypensionchoices.com	-0.61%
moneysupermarket.com	-0.77%
uswitch.com	-0.8%
pensionbee.com	-0.86%

Aviva.co.uk surged with a 3.12% click share increase, while pensionbee.com dropped by 0.86%. Fidelity.co.uk rose by 0.97%, contrasting with uswitch.com’s 0.8% decline.

Campaign Efficiency

UK Finance Wealth Management Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	hl.co.uk	aviva.co.uk	ajbell.co.uk	pensionbee.com	fidelity.co.uk	mypensionexpert.com	legalandgeneral.com	mypensionchoices.com	money.co.uk	jpmorgan.com
2026/03/01	10.81%	11.71%	8.56%	11.28%	3%	3.89%	2.7%	3.73%	2.86%	2.81%
2026/03/02	9.48%	11.97%	5.94%	11.12%	3.37%	3.06%	2.37%	3.26%	2.72%	2.35%
2026/03/03	12.32%	10.56%	5.69%	8.15%	4.82%	3.56%	2.29%	3.39%	2.6%	4.37%
2026/03/04	8.53%	12.12%	5.52%	9.97%	3.61%	3.41%	2.1%	3.33%	2.65%	6.6%
2026/03/05	10.8%	11.86%	5.19%	10.81%	3.8%	4.07%	2.53%	3.67%	1.84%	4.06%
2026/03/06	12.17%	12.06%	5.57%	8.68%	3.17%	4.54%	2.84%	3.7%	2.06%	2.29%
2026/03/07	13.49%	9.3%	6.62%	8.37%	3.63%	2.12%	2.69%	3.91%	2.5%	1.54%
2026/03/08	12.76%	8.25%	8.45%	7.96%	2.35%	2.62%	2.49%	3.34%	2.44%	1.43%
2026/03/09	14.8%	9.87%	7.71%	7.02%	3.15%	2.87%	2.15%	2.88%	2.22%	1.23%
2026/03/10	16.53%	10.53%	5.16%	6.7%	3.79%	2.38%	3.18%	2.86%	2.43%	1.09%
2026/03/11	15.78%	13.38%	5.31%	5.95%	3.69%	2.14%	2.55%	4.42%	2.08%	1%
2026/03/12	14.64%	12.93%	5.38%	6.92%	3.99%	2.42%	2.53%	4.77%	1.65%	1.06%
2026/03/13	15.24%	13.64%	5.81%	7.56%	3.48%	3%	1.59%	3.98%	2.13%	2.56%
2026/03/14	17.17%	14.98%	4.95%	6.51%	4.12%	1.32%	0.31%	4.42%	2.53%	3.07%
2026/03/15	18.43%	13.56%	5.04%	5.28%	2.95%	1.69%	0.26%	3.75%	3.44%	5.76%
2026/03/16	16.86%	12.86%	5.04%	6.42%	3.2%	2.19%	1.62%	3.53%	2.89%	4.45%
2026/03/17	15.66%	14.08%	4.69%	7.65%	2.94%	2.41%	2.43%	3.27%	2.41%	2.85%
2026/03/18	17.47%	13.95%	5.2%	5.82%	3.54%	1.98%	2.7%	3.25%	3.31%	1.97%
2026/03/19	16%	14.75%	5.25%	7.74%	3.24%	1.71%	2.15%	3.42%	2.29%	1.65%
2026/03/20	0.95%	16.22%	7.85%	10.59%	4.43%	2.65%	2%	4.42%	4.48%	1.86%
2026/03/21	12.85%	14.25%	5.33%	6.59%	4.31%	2.1%	1.92%	3.94%	2.97%	3.24%
2026/03/22	17.92%	13.72%	5.28%	5.19%	2.83%	1.83%	2.19%	3.23%	3.31%	2.61%
2026/03/23	17.28%	14.4%	5.18%	5.02%	3.31%	2.63%	2.5%	2.47%	2.98%	2.74%
2026/03/24	15.66%	14.08%	4.69%	7.65%	2.94%	2.41%	2.43%	3.27%	2.41%	2.85%
2026/03/25	21.68%	15.32%	5.64%	6.03%	3.64%	2.36%	3.29%	2.47%	2.55%	1.98%
2026/03/26	20.59%	15.01%	5.97%	5.82%	4.6%	3.05%	3.22%	2.48%	2.65%	1.62%
2026/03/27	18.44%	17.18%	4.8%	6.3%	4.9%	3.85%	2.61%	2.38%	2.57%	1.52%
2026/03/28	17.99%	17.08%	5.24%	6.37%	4.22%	3.92%	3.29%	2.72%	2.06%	1.07%
2026/03/29	19.22%	17.14%	6.4%	6.42%	2.93%	3.98%	2.43%	2.85%	2.39%	0.99%
2026/03/30	18.73%	18.68%	6.99%	5.73%	4.82%	3.59%	3.16%	2.28%	1.74%	0.83%
2026/03/31	19.36%	19.28%	5.9%	5.29%	4.89%	3.85%	2.79%	1.92%	1.6%	1.03%

hl.co.uk
aviva.co.uk
ajbell.co.uk
pensionbee.com
fidelity.co.uk
mypensionexpert.com
legalandgeneral.com
mypensionchoices.com
money.co.uk
jpmorgan.com

In March 2026, hl.co.uk’s impression share surged, peaking at 21.68% on March 25. Aviva.co.uk steadily climbed, ending at 19.28%. Ajbell.co.uk fluctuated, closing at 5.9%. Pensionbee.com saw a decline, finishing at 5.29%. Fidelity.co.uk rose, ending at 4.89%. Mypensionexpert.com remained stable, closing at 3.85%. Legalandgeneral.com fluctuated, ending at 2.79%. Mypensionchoices.com decreased, finishing at 1.92%. Money.co.uk declined, closing at 1.6%. Jpmorgan.com fluctuated, ending at 1.03%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Finance Wealth Management

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Finance Wealth Management - Last month

1
Aviva Personal Pension | Welcome Gift When You Transfer https://www.aviva.co.uk
Capital at risk £100-£2.5k gift on new plans Ends 31/03 transfer £20k+ by 01/10 T&Cs apply. Check for exit fees and loss of benefits.
2
Fidelity International https://www.fidelity.co.uk
Funds, Shares, ETFs & More — Get Guidance And Support, Expert Insights And Wide Investment Choice. Capital At Risk.
3
Awarded Best Buy Pension 2026 - Open Your SIPP By 5 April https://www.hl.co.uk/sipp
Open a Self-Invested Personal Pension With HL By 5 April. SIPP Rules Apply. Risk of Loss. Thinking About Your Retirement? Open A SIPP With HL.
4
Stocks and Shares ISA | J.P. Morgan Personal Investing https://personalinvesting.jpmorgan.com
Designed to help you keep more of what you make. Capital at risk. ISA rules apply. Invest towards your goals with our Stocks and Shares ISA and...
5
UK Pension Advice Service | Book Free Pension Appointment https://www.nationalpensionadvisors.co.uk › official
Our Pension Advisors Specialise In Free, No Obligation Reviews For Pensions & Retirement.

In the competitive landscape of Google PPC, Aviva entices with a welcome gift for pension transfers, while Fidelity offers expert insights and diverse investment options. Hargreaves Lansdown highlights its award-winning pension, J.P. Morgan focuses on maximizing returns, and National Pension Advisors provides free pension consultations.

Frequently Asked Questions

Why is the UK Finance Wealth Management March 2026 Report useful and how should I use it?

Why is the UK Finance Wealth Management March 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Finance Wealth Management March 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Finance Wealth Management March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Finance Wealth Management March 2026 Report?

The UK Finance Wealth Management March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The UK Finance Wealth Management March 2026 Report aggregates data from across both device types and Google Shopping.
Who is this UK Finance Wealth Management March 2026 Report for?

The UK Finance Wealth Management March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Legal & General

Legal & General is one of the UK’s leading financial services groups and a major global investor. When it came to their retirement business, the company used Adthena to protect its position and benchmark success. Read case study

Staysure

When the pandemic hit and global travel came to a halt, Staysure saw its market shrink by 90%.

Adthena's data revealed what travellers were searching for and where the competitive exodus had left gaps in the market.Read case study

New Market Discovery for Towergate Insurance

Towergate Insurance needed to effectively segment their search landscape and explore new niche markets. Adthena provided the competitive intelligence they required to research potential markets, analyze competitor ad copy, and conduct keyword research, leading to successful campaign launches and continued growth.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Finance Wealth Management brands

Share of Spend for the top 10 UK Finance Wealth Management brands

Competitor Count for UK Finance Wealth Management

Market Loss & Market Gains for UK Finance Wealth Management

UK Finance Wealth Management Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Finance Wealth Management

Frequently Asked Questions

Why is the UK Finance Wealth Management March 2026 Report useful and how should I use it?

Why is the UK Finance Wealth Management March 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Finance Wealth Management March 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Finance Wealth Management March 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Legal & General

Staysure

New Market Discovery for Towergate Insurance

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