US Finance Wealth Management - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Wealth Management category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Wealth Management – US

Google AI Overview visibility for Finance Wealth Management US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 53.8147746101
46.1852253899
53%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 22
78
22%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 0%
Navigational 42%
Seasonal 0%
Local 0%
Problem Solving 18%

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Market Exposure

Share of Clicks for top 10 US Finance Wealth Management brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
capitalone.com 48.81
fidelity.com 27.1
schwab.com 5.72
chase.com 4.01
morganstanley.com 2.89
blackstone.com 1.92
jpmorgan.com 1.32
aarp.org 0.72
wealthfront.com 0.65
metlife.com 0.43
others 6.43
  • capitalone.com - 48.81%
  • fidelity.com - 27.1%
  • schwab.com - 5.72%
  • chase.com - 4.01%
  • morganstanley.com - 2.89%
  • blackstone.com - 1.92%
  • jpmorgan.com - 1.32%
  • aarp.org - 0.72%
  • wealthfront.com - 0.65%
  • metlife.com - 0.43%
  • others - 6.43%

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In the PPC landscape, Capital One dominates with 48.81% click share, followed by Fidelity at 27.1%. Others collectively hold 6.43%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Finance Wealth Management brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date fidelity.com capitalone.com schwab.com jpmorgan.com chase.com nerdwallet.com aarp.org morganstanley.com bestmoney.com fisherinvestments.com
2026/08/01 20.99% 22.41% 2.7% 5.27% 5.35% 2.44% 0.99% 2.42% 1.71% 2.54%
2026/08/02 26.53% 14.93% 4.24% 5.04% 7.22% 2.05% 1.01% 1.33% 1.6% 1.87%
2026/08/03 28.67% 15.89% 2.83% 6.18% 5.91% 2.18% 0.92% 1% 1.78% 2.56%
2026/08/04 25.51% 11.64% 5.2% 4.02% 5.92% 2.75% 1.07% 1.14% 1.64% 3.82%
2026/08/05 23.51% 20.39% 5.71% 6.42% 4.97% 1.87% 1.58% 1.51% 2.16% 1.63%
2026/08/06 26.47% 20.24% 4.86% 5.81% 7.83% 1.9% 1% 1.09% 1.93% 1.09%
2026/08/07 30.72% 19.92% 2.75% 7.08% 3.46% 2.12% 1.04% 2.37% 0.95% 0.8%
2026/08/08 32% 26.28% 1.54% 2.65% 9.71% 2.01% 0.96% 1.28% 0.75% 1.59%
2026/08/09 36.14% 27.65% 3.5% 8.09% 0.27% 1.53% 1.38% 1.86% 0.56% 0.59%
2026/08/10 23.25% 19.83% 4.83% 7.38% 8.36% 2.38% 1.36% 2.14% 1.84% 0.74%
2026/08/11 28.82% 26.43% 2.37% 5.36% 8.23% 1.9% 0.95% 1.76% 0.84% 0.87%
2026/08/12 25.8% 26.75% 2.04% 6.06% 9.97% 1.35% 1% 2.12% 1.23% 1.37%
2026/08/13 28.98% 24.12% 5.1% 3.66% 10.87% 1.19% 1.21% 1.76% 1.16% 1.16%
2026/08/14 38.33% 19.22% 2.58% 6.56% 3.46% 1.76% 1.06% 2.2% 1.24% 1.72%
2026/08/15 34.9% 20.91% 2.52% 8.39% 4.91% 2.28% 1.09% 2.52% 1.07% 0.56%
2026/08/16 33.55% 19.9% 2.41% 6.18% 8.09% 1.44% 1.37% 1.93% 1.16% 0.95%
2026/08/17 27.53% 28.6% 1.98% 6.54% 9.11% 1.87% 1.26% 1.59% 1.3% 1.43%
2026/08/18 29.39% 27.87% 2.86% 4.35% 7.16% 1.57% 1.19% 2.39% 1.44% 0.98%
2026/08/19 30.46% 31.94% 1.24% 6.07% 4.93% 1.96% 1.21% 2.23% 1.01% 1.8%
2026/08/20 30.13% 28% 2.37% 5.81% 7.59% 1.45% 1.35% 1.71% 0.75% 0.85%
2026/08/21 31.4% 22.98% 2.79% 7.9% 5.32% 1.73% 1.93% 2.01% 0.89% 0.79%
2026/08/22 39.88% 16.89% 3.7% 5.38% 6.62% 1.86% 1.17% 1.82% 1.42% 0.63%
2026/08/23 38.64% 16.46% 3.34% 5.97% 6.16% 2.48% 2.33% 1.84% 1.65% 0.29%
2026/08/24 45.41% 12.94% 3.44% 3.88% 4.39% 1.95% 1.44% 2.42% 1.64% 0.33%
2026/08/25 41.36% 21.79% 3.06% 5.42% 1.17% 1.96% 1.31% 2.09% 1.94% 0.27%
2026/08/26 37.44% 19.64% 3.63% 9.98% 3.85% 1.29% 1.42% 2.01% 1.88% 0.93%
2026/08/27 39.95% 21.24% 3.66% 3.08% 4.37% 1.14% 1.08% 1.35% 1.79% 0.43%
2026/08/28 38.1% 19.96% 4.44% 3.17% 4.74% 1.35% 1.61% 1.21% 1.2% 0.49%
2026/08/29 37.62% 23.13% 4% 1.93% 3.93% 1.68% 1.28% 1.57% 0.96% 0.39%
2026/08/30 37.76% 24.1% 3.8% 3.35% 1.42% 1.74% 1.36% 2.33% 1.09% 0.38%
2026/08/31 35.3% 26.99% 3.57% 2.87% 2.38% 1.67% 1.62% 1.36% 1.06% 0.25%
  • fidelity.com
  • capitalone.com
  • schwab.com
  • jpmorgan.com
  • chase.com
  • nerdwallet.com
  • aarp.org
  • morganstanley.com
  • bestmoney.com
  • fisherinvestments.com

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Fidelity.com led August with a peak spend share of 45.41% on the 24th. Capitalone.com fluctuated, ending at 26.99%. Schwab.com remained steady, while jpmorgan.com peaked at 9.98% on the 26th.

Market Exposure

Competitor Count for US Finance Wealth Management

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 571
2026/08/02 586
2026/08/03 586
2026/08/04 587
2026/08/05 498
2026/08/06 494
2026/08/07 469
2026/08/08 447
2026/08/09 457
2026/08/10 473
2026/08/11 475
2026/08/12 476
2026/08/13 460
2026/08/14 460
2026/08/15 446
2026/08/16 448
2026/08/17 457
2026/08/18 430
2026/08/19 399
2026/08/20 425
2026/08/21 432
2026/08/22 437
2026/08/23 441
2026/08/24 445
2026/08/25 411
2026/08/26 416
2026/08/27 416
2026/08/28 426
2026/08/29 436
2026/08/30 439
2026/08/31 436

Copyright © Adthena. All rights reserved.

August began with 571 advertisers, peaking at 587 by the 4th. A decline followed, reaching 399 on the 19th. The month concluded with a slight recovery, ending at 436 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Finance Wealth Management

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
fidelity.com 5.78%
iqeq.com 0.17%
credit.org 0.09%
metlife.com 0.09%
aarp.org 0.08%
blackstone.com -0.31%
jpmorgan.com -0.38%
capitalone.com -1.05%
schwab.com -1.08%
chase.com -2.36%

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Fidelity.com surged with a 5.78% click share increase, while chase.com dropped by 2.36%. Other notable declines include schwab.com and capitalone.com.

Campaign Efficiency

US Finance Wealth Management Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date capitalone.com fidelity.com schwab.com chase.com aarp.org metlife.com sofi.com morganstanley.com jpmorgan.com blackstone.com
2026/08/01 34.47% 12.16% 2.11% 12.43% 1.82% 0.38% 0.86% 2.46% 1.9% 1.51%
2026/08/02 23.39% 14.92% 5.2% 17.46% 1.94% 0.34% 2.6% 1.3% 1.48% 1.17%
2026/08/03 28.36% 17.63% 2.46% 13.73% 1.7% 0.25% 3.03% 1.64% 2.34% 0.89%
2026/08/04 20.05% 15.38% 9.38% 13.58% 2.14% 0.33% 1.05% 1.93% 1.52% 1.11%
2026/08/05 32.84% 13.26% 9.74% 10.43% 2.84% 0.7% 0.76% 1.95% 2.26% 1.76%
2026/08/06 30.12% 14.74% 7.1% 19.55% 1.75% 1.41% 0.72% 1.75% 1.86% 1.28%
2026/08/07 34.37% 18.46% 2.2% 7.85% 2.27% 2.53% 0.8% 3.78% 2.69% 1.72%
2026/08/08 37.69% 17.18% 0.97% 21.61% 1.74% 3.3% 0.3% 1.57% 1.17% 0.8%
2026/08/09 44.27% 21.83% 7.07% 0.14% 2.66% 2.62% 0.41% 2.39% 2.58% 2.19%
2026/08/10 30.18% 11.77% 9.54% 16.74% 2.24% 0.86% 0.59% 2.41% 2.24% 1.91%
2026/08/11 38.34% 15.45% 3.23% 15.06% 1.64% 1.56% 3% 1.59% 1.73% 1.79%
2026/08/12 38.43% 13.65% 1.94% 19.63% 1.85% 2.73% 0.55% 2.13% 2.17% 1.57%
2026/08/13 32.65% 13.68% 8.85% 19.17% 1.8% 1.64% 2.55% 2.01% 1.45% 1.86%
2026/08/14 34.2% 24.55% 2.83% 6.82% 2.35% 2.16% 0.41% 3.17% 2.78% 1.41%
2026/08/15 35.49% 21.25% 2.64% 11.15% 2.22% 3.95% 0.41% 2.51% 3.23% 2.08%
2026/08/16 29.06% 18.26% 2.94% 17.99% 2% 3.77% 2.67% 2.01% 2.18% 1.78%
2026/08/17 41.03% 14.58% 1.08% 20.68% 2.04% 2.57% 0.28% 1.68% 2.41% 0.92%
2026/08/18 42.16% 15.65% 3.97% 14.19% 1.99% 2.93% 0.25% 2.21% 1.36% 1.25%
2026/08/19 48.26% 16.97% 0.72% 13.03% 2.01% 1.42% 0.38% 2.39% 1.82% 1.3%
2026/08/20 40.32% 15.94% 3.32% 15.29% 2.38% 1.5% 1.41% 2.22% 2.03% 1.77%
2026/08/21 36.74% 18.42% 4.72% 11.49% 3.11% 1.62% 1.55% 2.52% 2.53% 1.56%
2026/08/22 28.17% 23.78% 4.55% 12.56% 2.52% 2.46% 0.69% 2.73% 2.29% 1.41%
2026/08/23 27.46% 23.38% 6.07% 12.06% 3.23% 4.32% 0.72% 2.49% 2.32% 1.49%
2026/08/24 23.09% 29.17% 3.9% 8.33% 2.32% 6.88% 0.96% 2.39% 1.93% 1.39%
2026/08/25 38.18% 26.42% 4.87% 0.62% 2.66% 2.74% 0.53% 2.77% 2.21% 1.64%
2026/08/26 33.96% 24.24% 4.53% 8% 2.45% 2.64% 0.56% 2.12% 4.02% 1.34%
2026/08/27 33.4% 23.39% 4.62% 11.19% 2.14% 2.64% 0.73% 2.02% 1.78% 1.3%
2026/08/28 31.33% 22.22% 6.59% 10.34% 2.9% 3.66% 0.56% 1.98% 1.17% 1.69%
2026/08/29 37.25% 22.11% 5.44% 6.86% 2.35% 4.74% 0.75% 1.98% 0.61% 1.4%
2026/08/30 40.32% 25.16% 5.7% 0.74% 2.49% 1.11% 0.7% 2.77% 1.42% 1.68%
2026/08/31 42.82% 20.32% 4.99% 4.4% 2.74% 1.79% 1.74% 1.72% 1.21% 0.86%
  • capitalone.com
  • fidelity.com
  • schwab.com
  • chase.com
  • aarp.org
  • metlife.com
  • sofi.com
  • morganstanley.com
  • jpmorgan.com
  • blackstone.com

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In August 2026, Capital One led with fluctuating impressions, peaking at 48.26% on the 19th. Fidelity saw a steady rise, reaching 29.17% on the 24th. Schwab’s presence was minimal, while Chase experienced significant volatility. The month concluded with Capital One maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Wealth Management

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Finance Wealth Management - Last month
  1. 1
    Capital One Official Site https://www.capitalone.com

    Credit, Banking, Auto and More — Compare Capital One credit cards, banking services, business services & more. Explore Capital One...

  2. 2
    Open Account Online Today https://account.chase.com

    $400 Bonus For New Customers — New Checking Customers Get $400. Open Chase Total Checking® w/Qual. Activities Member FDIC

  3. 3
    Fidelity Investments https://www.fidelity.com

    Fidelity Investing Tools — Learn More About Fidelity's Broad Range of Investment Choices. Open an Account. We Have the...

  4. 4
    MetLife Investment Management - Asset Management Firm https://www.metlife.com

    Fixed Income, Private Placement Debt, & Real Estate solutions.

  5. 5
    Charles Schwab® Stock Trading | Buy & Sell Stocks With Schwab® https://www.schwab.com

    Our Stock Research And Trading Tools Are Designed For Both New and Experienced Investors. Analyze Your Trading Performance And Get Real-Time Streaming Quotes With Charles Schwab®.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Capital One, Chase, Fidelity, MetLife, and Charles Schwab dominate with distinct offerings. Capital One emphasizes diverse financial services, Chase lures with a $400 bonus, Fidelity highlights investment tools, MetLife focuses on asset management, and Schwab offers comprehensive trading tools.

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