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AUS Retail Apparel & Accessories - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Apparel & Accessories category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Retail Apparel & Accessories brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
shein.com 7.79
temu.com 5.82
lululemon.com.au 3.99
citychic.com.au 3.89
theiconic.com.au 2.39
forevernew.com.au 2.27
billyj.com.au 2.09
myer.com.au 1.84
uniqlo.com 1.76
newbalance.com.au 1.74
others 66.42

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, ‘others’ dominate with 66.42% click share, while Shein leads individual advertisers at 7.79%.

Market Exposure

Share of Spend for the top 10 AUS Retail Apparel & Accessories brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date shein.com lululemon.com.au temu.com newbalance.com.au amazon.com.au bonds.com.au jjshouse.com theiconic.com.au jd-sports.com.au myer.com.au
2025/04/01 14.05% 1.33% 5.39% 1.48% 1.93% 1.57% 1.12% 1.86% 2.57% 1.22%
2025/04/02 13.64% 1.65% 4.34% 1.71% 1.8% 1.64% 1.05% 2.08% 2.23% 1.04%
2025/04/03 14.11% 1.43% 3.38% 1.81% 1.69% 1.43% 1.2% 2.65% 2.28% 1.11%
2025/04/04 12.21% 2.01% 0.61% 1.77% 1.83% 1.17% 1.25% 1.66% 2.71% 1.66%
2025/04/05 14.11% 2.8% 0.41% 1.31% 2.27% 1.16% 0.97% 1.15% 2.01% 2.52%
2025/04/06 17.09% 2.26% 3% 1.16% 2.63% 1.18% 1.04% 1.09% 1.95% 3.06%
2025/04/07 14.14% 3.51% 5.14% 1.25% 2.2% 1.19% 0.99% 1% 1.77% 1.44%
2025/04/08 15.37% 2.86% 4.92% 1.35% 2.27% 1.15% 1.02% 0.94% 1.54% 2.04%
2025/04/09 12.09% 2.76% 3.91% 1.87% 2.02% 1.39% 1.09% 1.01% 1.58% 1.67%
2025/04/10 10.64% 1.79% 3.41% 2.02% 2.15% 1.39% 0.99% 0.96% 1.68% 1.7%
2025/04/11 10.48% 0.71% 4.08% 1.77% 1.93% 1.62% 1.31% 0.84% 2.03% 1.46%
2025/04/12 11.55% 3.23% 3.71% 1.67% 1.71% 1.53% 1.12% 0.92% 2.3% 2.01%
2025/04/13 13.07% 1.7% 3.81% 1.41% 1.79% 1.5% 1.16% 1.01% 2.24% 2.5%
2025/04/14 11.85% 2.44% 4.47% 1.45% 2.34% 1.54% 1.3% 1.16% 1.87% 1.57%
2025/04/15 10.15% 7.06% 4.02% 1.34% 1.85% 1.53% 1.04% 1.22% 1.5% 1.6%
2025/04/16 10.24% 7.65% 4.51% 1.44% 1.59% 1.46% 1.05% 1.09% 1.52% 1.34%
2025/04/17 9.97% 9.28% 4.45% 1.14% 1.39% 1.53% 1.22% 1.06% 1.54% 1.15%
2025/04/18 8.37% 4.8% 5.85% 1.97% 1.98% 2.37% 1.1% 0.52% 1.47% 1.51%
2025/04/19 11.03% 7.81% 5.33% 1.7% 1.77% 1.68% 1.5% 0.87% 1.54% 1.97%
2025/04/20 12.62% 10.26% 6.21% 1.31% 1.51% 1.36% 1.31% 0.71% 1.24% 1.82%
2025/04/21 13.36% 9.17% 5.15% 1.34% 1.48% 1.29% 1.29% 1.01% 1.47% 2.09%
2025/04/22 11.36% 9.45% 6.25% 1.29% 1.89% 1.12% 1.36% 0.68% 1.52% 1.53%
2025/04/23 10.59% 10.26% 4.79% 1.61% 1.73% 1.28% 1.34% 0.84% 1.69% 1.33%
2025/04/24 11.01% 8.51% 5.15% 1.94% 1.72% 2.53% 1.23% 0.72% 1.46% 1.53%
2025/04/25 10.25% 8.14% 4.59% 1.85% 1.76% 3.26% 1.22% 0.61% 1.5% 1.52%
2025/04/26 12.4% 8.45% 4.34% 2.17% 1.83% 2.29% 2.01% 0.58% 1.32% 2.02%
2025/04/27 13.03% 9.41% 5.05% 2.02% 1.82% 2.2% 1.59% 0.75% 1.34% 1.42%
2025/04/28 11.88% 9.39% 5.2% 1.84% 2.08% 2.09% 1.79% 0.83% 1.4% 0.77%
2025/04/29 10.12% 8.56% 4.63% 1.98% 2% 0.97% 1.38% 1.57% 1.37% 1.26%
2025/04/30 11.19% 9.53% 4.98% 2.22% 1.87% 1.52% 1.42% 1.37% 1.29% 0.76%

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Shein’s spend share fluctuated, peaking at 17.09% on April 6, then declined. Lululemon rose steadily, ending at 9.53%. Temu showed a mid-month peak, closing at 4.98%.

Market Exposure

Competitor Count for AUS Retail Apparel & Accessories

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 4630
2025/04/02 4623
2025/04/03 4623
2025/04/04 4564
2025/04/05 4640
2025/04/06 4657
2025/04/07 4598
2025/04/08 4591
2025/04/09 4541
2025/04/10 4486
2025/04/11 4500
2025/04/12 4486
2025/04/13 4502
2025/04/14 4502
2025/04/15 4446
2025/04/16 4418
2025/04/17 4350
2025/04/18 4388
2025/04/19 4609
2025/04/20 4514
2025/04/21 4483
2025/04/22 4457
2025/04/23 4435
2025/04/24 4492
2025/04/25 4497
2025/04/26 4494
2025/04/27 4477
2025/04/28 4469
2025/04/29 4477
2025/04/30 4464

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, starting at 4,630, peaking at 4,657, and ending at 4,464.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Apparel & Accessories

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
lululemon.com.au 3.9%
forevernew.com.au 1.61%
swarovski.com 0.59%
mimco.com.au 0.58%
platypusshoes.com.au 0.54%
crocs.com.au -0.8%
temu.com -0.88%
theiconic.com.au -0.89%
shein.com -0.97%
uniqlo.com -1.16%

Copyright © Adthena. All rights reserved.

Lululemon surged with a 3.90% click share increase, while Uniqlo dropped by 1.16%. Forever New also rose by 1.61%, contrasting Shein’s 0.97% decline.

Campaign Efficiency

AUS Retail Apparel & Accessories Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date shein.com temu.com lululemon.com.au theiconic.com.au citychic.com.au amazon.com.au jd-sports.com.au jjshouse.com myer.com.au uniqlo.com
2025/04/01 16.73% 6.13% 0.92% 3.38% 1.07% 2.18% 2.77% 0.96% 1.65% 0.8%
2025/04/02 16.16% 5.82% 0.79% 3.83% 1.85% 1.93% 2.41% 0.87% 1.34% 1.33%
2025/04/03 16.3% 4.34% 0.69% 4.93% 1.57% 1.83% 2.43% 1.15% 1.43% 1.39%
2025/04/04 14.05% 0.57% 1% 2.87% 2.17% 2.25% 2.93% 1.04% 2.37% 1.48%
2025/04/05 16.68% 0.39% 1.19% 1.87% 1.99% 2.62% 2.2% 0.74% 3.57% 1.33%
2025/04/06 20.17% 3.47% 1.03% 1.6% 1.7% 2.97% 2.04% 0.88% 4.19% 1.14%
2025/04/07 17.28% 6.86% 1.5% 1.63% 1.19% 2.54% 2.09% 0.84% 2.08% 1.22%
2025/04/08 19.04% 6.52% 1.21% 1.56% 1.12% 2.5% 1.75% 0.88% 2.8% 1.31%
2025/04/09 15.19% 5.44% 1.16% 1.63% 1.75% 2.22% 1.82% 0.98% 2.35% 1.32%
2025/04/10 12.71% 5.1% 0.84% 1.57% 2.49% 2.33% 1.91% 0.88% 2.31% 2.2%
2025/04/11 12.77% 5.84% 0.49% 1.3% 1.8% 2.09% 2.33% 1.18% 2.03% 1.67%
2025/04/12 13.95% 5.25% 1.22% 1.54% 0.95% 1.93% 2.66% 0.99% 2.73% 1.89%
2025/04/13 15.55% 5.19% 0.82% 1.69% 1.06% 2.07% 2.51% 1.02% 3.34% 2.09%
2025/04/14 14.12% 5.92% 0.98% 1.91% 1.61% 2.7% 2.13% 1.22% 2.23% 1.91%
2025/04/15 12.43% 5.84% 2.49% 2.14% 1.55% 2.2% 1.87% 0.95% 2.26% 1.85%
2025/04/16 12.58% 6.18% 2.54% 1.85% 1.71% 1.84% 1.83% 0.97% 1.88% 1.49%
2025/04/17 12.25% 5.97% 3.27% 1.7% 1.93% 1.67% 1.88% 1.26% 1.61% 1.4%
2025/04/18 9.11% 7.8% 1.48% 0.81% 2.22% 2.37% 1.71% 0.88% 2.02% 1.59%
2025/04/19 13.19% 6.37% 2.45% 1.33% 1.94% 2.06% 1.82% 1.5% 2.71% 0.98%
2025/04/20 15.33% 7.54% 3.55% 1.23% 2.26% 1.81% 1.52% 1.32% 2.51% 1.08%
2025/04/21 16.31% 6.24% 3.32% 1.71% 1.9% 1.71% 1.67% 1.21% 2.99% 1.14%
2025/04/22 13.52% 7.55% 3.56% 1.2% 1.73% 2.14% 1.76% 1.31% 2.16% 0.76%
2025/04/23 13.27% 6.14% 3.76% 1.39% 1.96% 2.02% 1.98% 1.37% 1.94% 0.68%
2025/04/24 13.55% 7.05% 3% 1.19% 1.43% 1.99% 1.74% 1.27% 2.2% 0.72%
2025/04/25 12.68% 6.6% 2.53% 1.1% 1.42% 2.02% 1.85% 1.19% 2.24% 0.86%
2025/04/26 15.23% 5.24% 3.25% 0.96% 1.53% 2.06% 1.64% 2.22% 2.9% 0.92%
2025/04/27 16.12% 6.13% 3.47% 1.24% 1.23% 2.17% 1.63% 1.71% 2.09% 0.85%
2025/04/28 14.61% 6.33% 3.56% 1.32% 1.96% 2.43% 1.73% 1.98% 1.13% 0.94%
2025/04/29 12.49% 5.69% 2.74% 2.49% 2.07% 2.3% 1.76% 1.44% 1.84% 0.95%
2025/04/30 14.03% 6% 3.53% 2.23% 2.22% 2.13% 1.6% 1.51% 1.13% 0.79%

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In April 2025, Shein.com led with fluctuating impressions, peaking at 20.17% on April 6. Temu.com showed a steady rise, ending at 6.00%. Lululemon.com.au gained momentum mid-month, closing at 3.53%. The month concluded with diverse trends across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Apparel & Accessories

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    adidas Australia https://www.adidas.com.au

    Official adidas Sales Site — Whatever Your Sport, adidas Has You Covered. Find Your Fit & Enjoy Free 30 Day Returns. Join adiClub...

  2. 2
    ASICS Australia Official Store https://www.asics.com › shop-now

    ASICS Official Site — Free Express Shipping Across Australia On Orders $199+. Buy Now & Pay Later With Afterpay.

  3. 3
    Billy J https://www.billyj.com.au

    Women's Clothing Online — New Arrivals Daily And Over 6000 Styles To Choose From. Affordable And On Trend Fashion. With Over...

  4. 4
    Nike - Online Store https://www.nike.com › official

    The Official Nike Site — Any Place. Any Time. Any Condition. Be Your Best Every Time With Nike Shoes And Clothing. The...

  5. 5
    UNIQLO Australia LifeWear - Shop LifeWear Essentials https://www.uniqlo.com

    Find Your Perfect Fit At UNIQLO With Extended Sizing From XXS to 3XL. Shop Our Full Range.

Copyright © Adthena. All rights reserved.

In the competitive world of Google PPC, top performers like adidas, ASICS, Billy J, Nike, and UNIQLO captivate audiences with unique propositions. From adidas’ sport-centric offerings and ASICS’ express shipping to Billy J’s trendy fashion, Nike’s versatile gear, and UNIQLO’s inclusive sizing, each brand tells a compelling story.

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