AUS Retail Electronics & Appliances - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Retail Electronics & Appliances AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	3.81930402441
	96.1806959756

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	48
	52

48%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	57%
Transactional	8%
Navigational	1%
Seasonal	2%
Local	1%
Problem Solving	10%

Market Exposure

Share of Clicks for top 10 AUS Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
amazon.com.au	14.81
temu.com	11.78
kogan.com	11.4
appliancesonline.com.au	4.99
thegoodguys.com.au	4.43
officeworks.com.au	4.08
jbhifi.com.au	3.71
harveynorman.com.au	2.32
binglee.com.au	2.22
reebelo.com.au	2.11
others	38.15

amazon.com.au - 14.81%
temu.com - 11.78%
kogan.com - 11.4%
appliancesonline.com.au - 4.99%
thegoodguys.com.au - 4.43%
officeworks.com.au - 4.08%
jbhifi.com.au - 3.71%
harveynorman.com.au - 2.32%
binglee.com.au - 2.22%
reebelo.com.au - 2.11%
others - 38.15%

Amazon.com.au leads with 14.81% click share, followed by Temu at 11.78% and Kogan at 11.4%. Others collectively hold 38.15%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	amazon.com.au	kogan.com	temu.com	appliancesonline.com.au	jbhifi.com.au	binglee.com.au	reebelo.com.au	dicksmith.com.au	harveynorman.com.au	samsung.com
2025/10/01	15.85%	12.64%	10.86%	6.93%	3.47%	1.4%	2.83%	2.32%	3.08%	2.26%
2025/10/02	15.65%	12.12%	17.33%	6.34%	2.92%	1.27%	2.22%	2.06%	2.67%	2.4%
2025/10/03	14.37%	11%	18.81%	6.52%	3.92%	1.48%	1.76%	2.02%	2.41%	2.37%
2025/10/04	14.68%	14.61%	8.03%	7.4%	3.79%	1.78%	2.51%	2.44%	2.81%	2.56%
2025/10/05	14.82%	14.12%	8.76%	7.09%	3.64%	1.95%	2.05%	1.99%	2.81%	2.59%
2025/10/06	16.05%	12.66%	8.12%	7.35%	4.23%	1.89%	2.72%	1.83%	3.06%	2.32%
2025/10/07	27.24%	9.65%	13.58%	5.66%	3.16%	2.12%	2.26%	1.42%	2.21%	1.41%
2025/10/08	25.08%	9.72%	14.16%	5.78%	3.47%	2.14%	1.96%	1.25%	2.64%	1.82%
2025/10/09	20.63%	8.66%	14.05%	6.12%	3.31%	3.03%	2.02%	1.54%	3.01%	2.02%
2025/10/10	21.63%	5.31%	14.54%	6.94%	3.49%	3.41%	2.01%	2.25%	2.76%	2.16%
2025/10/11	20.89%	12.17%	10.96%	5.94%	3.48%	2.78%	2.1%	3.01%	2.75%	2.05%
2025/10/12	18.88%	13.6%	11.67%	5.78%	3.18%	2.97%	2.92%	2.48%	2.37%	2.05%
2025/10/13	21.28%	12.54%	12.8%	6.73%	3.23%	2.95%	2.52%	2.45%	2.33%	1.87%
2025/10/14	13.04%	15.11%	8.53%	7.21%	5.12%	3.11%	2.74%	2.91%	3.06%	1.98%
2025/10/15	12%	15.88%	10.85%	6.49%	5.2%	2.62%	3.18%	3.07%	2.71%	1.66%
2025/10/16	13.71%	14.28%	10.07%	5.9%	4.45%	2.73%	3.44%	2.94%	2.64%	1.69%
2025/10/17	14.61%	12.32%	11.49%	5.61%	5.04%	2.52%	3.04%	2.6%	2.78%	2.02%
2025/10/18	15.96%	12.24%	12.61%	5.05%	4.46%	2.32%	3.05%	2.2%	2.84%	1.75%
2025/10/19	15.55%	11.76%	16.38%	4.6%	4.21%	2.32%	2.42%	1.84%	2.76%	1.87%
2025/10/20	15.76%	12.41%	14.63%	5.62%	4.39%	3.05%	2.66%	1.8%	2.56%	1.9%
2025/10/21	15.4%	12.98%	10.52%	6.31%	4.33%	2.8%	2.73%	2.1%	2.52%	2.1%
2025/10/22	14.96%	14.66%	7.75%	6.18%	4.32%	3.23%	3.01%	2.37%	2.34%	1.83%
2025/10/23	15.38%	16.32%	8.47%	5.84%	4.31%	3.03%	2.16%	2.78%	2.35%	1.62%
2025/10/24	14.66%	14.19%	8.54%	5.91%	4.23%	3.13%	2.49%	2.16%	3.09%	1.55%
2025/10/25	15.46%	13.74%	9.66%	5.52%	4.38%	2.98%	2.41%	1.94%	3.25%	1.58%
2025/10/26	15.65%	13.35%	13.69%	5.17%	4.21%	3.05%	2.42%	2.14%	2.64%	1.56%
2025/10/27	14.91%	14.67%	14.48%	5.4%	4.55%	3%	2.05%	2.24%	2.38%	1.29%
2025/10/28	14.33%	14.85%	12.44%	6.17%	4.78%	2.28%	2.35%	2.15%	2.64%	1.25%
2025/10/29	14%	15.38%	9.79%	6.93%	4.65%	2.25%	2.49%	2.94%	2.59%	1.67%
2025/10/30	14.34%	14.33%	11.18%	6.45%	4.5%	2.58%	2.72%	3.21%	2.63%	1.36%
2025/10/31	15.48%	13.49%	12.4%	5.98%	4.32%	2.67%	2.62%	2.39%	2.35%	1.64%

amazon.com.au
kogan.com
temu.com
appliancesonline.com.au
jbhifi.com.au
binglee.com.au
reebelo.com.au
dicksmith.com.au
harveynorman.com.au
samsung.com

Amazon.com.au’s PPC spend surged mid-month, peaking at 27.24% on October 7, before stabilizing. Kogan.com saw a steady rise, ending at 13.49%. Temu.com fluctuated, closing at 12.4%. Appliancesonline.com.au remained consistent, finishing at 5.98%.

Market Exposure

Competitor Count for AUS Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/10/01	1976
2025/10/02	1967
2025/10/03	1936
2025/10/04	1943
2025/10/05	1971
2025/10/06	2004
2025/10/07	1915
2025/10/08	1888
2025/10/09	1924
2025/10/10	1934
2025/10/11	1970
2025/10/12	1895
2025/10/13	1940
2025/10/14	1936
2025/10/15	1932
2025/10/16	1943
2025/10/17	1955
2025/10/18	1967
2025/10/19	1941
2025/10/20	1962
2025/10/21	1951
2025/10/22	1876
2025/10/23	1918
2025/10/24	1917
2025/10/25	1885
2025/10/26	1875
2025/10/27	1897
2025/10/28	1895
2025/10/29	1919
2025/10/30	1939
2025/10/31	1926

October saw fluctuating advertiser numbers, peaking at 2,004 on the 6th, then declining, ending at 1,926.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
kogan.com	1.91%
temu.com	0.62%
jbhifi.com.au	0.36%
dyson.com.au	0.31%
designerappliances.com.au	0.23%
apple.com	-0.32%
samsung.com	-0.33%
officeworks.com.au	-0.38%
appliancesonline.com.au	-0.51%
amazon.com.au	-2.59%

Kogan.com surged with a 1.91% click share increase, while amazon.com.au dropped by 2.59%. Temu.com, jbhifi.com.au, and dyson.com.au also saw positive gains.

Campaign Efficiency

AUS Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	amazon.com.au	temu.com	kogan.com	thegoodguys.com.au	appliancesonline.com.au	officeworks.com.au	jbhifi.com.au	reebelo.com.au	bigw.com.au	harveynorman.com.au
2025/10/01	14.51%	9.17%	10.3%	3.51%	5.08%	5.98%	3.25%	2.47%	2.52%	2.6%
2025/10/02	14.41%	14.39%	10.22%	3.38%	4.84%	5.45%	2.8%	1.99%	2.58%	2.4%
2025/10/03	13.05%	15.47%	9.29%	4.54%	5.01%	4.75%	3.84%	1.61%	2.86%	2.17%
2025/10/04	13.06%	7.33%	11.95%	5.12%	5.58%	3.94%	3.51%	2.12%	3.12%	2.49%
2025/10/05	13.7%	7.99%	11.41%	5.5%	5.35%	3.36%	3.34%	1.75%	2.78%	2.52%
2025/10/06	14.55%	7.39%	10.34%	4.62%	5.44%	4.19%	3.93%	2.33%	2.81%	2.67%
2025/10/07	25.94%	12.35%	7.91%	3.23%	4.18%	3.99%	2.99%	2.1%	2.3%	1.93%
2025/10/08	23.63%	12.55%	8.01%	4.36%	4.38%	4.15%	3.2%	1.84%	1.92%	2.31%
2025/10/09	19.01%	12.45%	7.04%	4.68%	4.57%	4.44%	3.04%	1.92%	2.1%	2.61%
2025/10/10	19.89%	13.13%	4.12%	4.68%	5.22%	4.3%	3.25%	1.91%	2.36%	2.33%
2025/10/11	19.2%	10.46%	10.02%	3.96%	4.4%	3.76%	3.32%	1.99%	2.3%	2.37%
2025/10/12	17.28%	11.46%	11.29%	3.61%	4.2%	4.08%	3.09%	2.73%	2.6%	2.04%
2025/10/13	19.61%	12.74%	10.47%	3.53%	5.02%	4.74%	3.12%	2.45%	1.39%	2.05%
2025/10/14	11.54%	8.18%	12.46%	4.8%	5.49%	5.08%	4.74%	2.64%	2.36%	2.64%
2025/10/15	10.47%	10.46%	13.09%	5.02%	4.75%	4.87%	4.81%	2.98%	2.95%	2.25%
2025/10/16	12%	9.24%	11.86%	4.9%	4.34%	5.36%	4.01%	3.16%	2.81%	2.22%
2025/10/17	12.9%	10.28%	10.33%	5.39%	3.97%	5.62%	4.53%	2.8%	2.7%	2.35%
2025/10/18	14.7%	11.68%	10.41%	5.21%	3.56%	4.59%	4%	2.77%	2.36%	2.42%
2025/10/19	14.36%	16.86%	10.09%	4.06%	3.26%	3.86%	3.77%	2.25%	2.01%	2.32%
2025/10/20	14.29%	14.74%	10.71%	4.28%	4.02%	4.74%	3.92%	2.49%	2.21%	2.13%
2025/10/21	14.13%	10.08%	11.24%	5.06%	4.58%	4.97%	3.94%	2.49%	1.95%	2.11%
2025/10/22	13.49%	7.46%	12.84%	4.78%	4.53%	5.53%	3.89%	2.65%	2.25%	1.93%
2025/10/23	13.68%	7.78%	14.06%	5.75%	4.29%	6.24%	4.07%	1.92%	1.94%	1.94%
2025/10/24	13.51%	7.9%	12.17%	6.17%	4.44%	3.98%	3.94%	2.14%	2.18%	2.62%
2025/10/25	14.4%	8.71%	11.85%	6.29%	4.2%	3.15%	4.11%	2.13%	2%	2.84%
2025/10/26	14.86%	12.73%	11.78%	5.11%	4.01%	2.87%	3.95%	2.17%	1.88%	2.37%
2025/10/27	13.76%	14.15%	12.97%	4.76%	4.06%	3.56%	4.28%	1.87%	2.18%	2.01%
2025/10/28	13.11%	12.61%	12.84%	3.89%	4.83%	3.86%	4.59%	2.14%	2.49%	2.27%
2025/10/29	12.73%	8.99%	13.39%	4.67%	5.58%	3.88%	4.36%	2.28%	2.62%	2.26%
2025/10/30	12.9%	9.72%	12.4%	5.79%	5.1%	4.12%	4.19%	2.52%	2.19%	2.26%
2025/10/31	13.42%	12.09%	11.26%	6.37%	4.46%	4.18%	3.94%	2.32%	2.21%	1.96%

amazon.com.au
temu.com
kogan.com
thegoodguys.com.au
appliancesonline.com.au
officeworks.com.au
jbhifi.com.au
reebelo.com.au
bigw.com.au
harveynorman.com.au

Amazon.com.au’s impression share peaked at 25.94% on October 7, then declined, ending at 13.42%. Temu.com fluctuated, peaking at 16.86% on October 19, closing at 12.09%. Kogan.com saw a steady rise, finishing at 11.26%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Retail Electronics & Appliances - Last month

1
Buy New Appliances Online - Free Next Day Delivery http://www.appliancesonline.com.au
Free Delivery on Laundry & Kitchen Products. Compare 1000s of Customer Product Reviews.
2
Smashing Prices At JB Hi-Fi - Get A Crackin' Deal Today https://www.jbhifi.com.au
You Won't Want To Miss These Incredible Deals! Biggest Brands At The Best Prices At JB. Check...
3
Clickin' Low Prices on TVs | Shop Kogan.com TVs Today https://www.kogan.com
LED, QLED, OLED & more TVs at unbeatable prices from 24” to 100”. The latest tech at unbeatable prices. Find your perfect TV at Kogan.com today.
4
All Printers | Officeworks https://www.officeworks.com.au
Explore our range of printers, from top brands including Canon, Brother, Epson, and more. Find the best prices and fast delivery at Officeworks.
5
Temu.com Official Site - Free Shipping Today - All Categories https://www.temu.com
Shop Exciting Products, Brands, And Tools At Temu. Quality Products Sourced Around the World.

In the bustling world of Google PPC, five advertisers shine with compelling narratives. Appliances Online promises convenience with free next-day delivery, while JB Hi-Fi entices with smashing deals on top brands. Kogan.com captivates tech enthusiasts with unbeatable TV prices. Officeworks offers a diverse printer range, and Temu.com showcases global quality with free shipping. Each ad weaves a unique story, capturing consumer attention.

Frequently Asked Questions

Why is the AUS Retail Electronics & Appliances October 2025 Report useful and how should I use it?

Why is the AUS Retail Electronics & Appliances October 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Retail Electronics & Appliances October 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Retail Electronics & Appliances October 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Retail Electronics & Appliances October 2025 Report?

The AUS Retail Electronics & Appliances October 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Retail Electronics & Appliances October 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Retail Electronics & Appliances October 2025 Report for?

The AUS Retail Electronics & Appliances October 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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AUS Retail Electronics & Appliances - PPC Market Share Analysis October 2025