AUS Retail Electronics & Appliances - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electronics & Appliances – AUS

Google AI Overview visibility for Retail Electronics & Appliances AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 17.1690060666
82.8309939334
17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 36
64
36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 16%
Transactional 17%
Navigational 4%
Seasonal 1%
Local 1%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 AUS Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
temu.com 11.92
thegoodguys.com.au 8.85
jbhifi.com.au 7.14
kogan.com 6.82
officeworks.com.au 5.73
amazon.com.au 5.16
harveynorman.com.au 4.91
appliancesonline.com.au 4.83
bigw.com.au 2.97
apple.com 2.61
others 39.06
  • temu.com - 11.92%
  • thegoodguys.com.au - 8.85%
  • jbhifi.com.au - 7.14%
  • kogan.com - 6.82%
  • officeworks.com.au - 5.73%
  • amazon.com.au - 5.16%
  • harveynorman.com.au - 4.91%
  • appliancesonline.com.au - 4.83%
  • bigw.com.au - 2.97%
  • apple.com - 2.61%
  • others - 39.06%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Temu.com leads with 11.92% click share, followed by TheGoodGuys.com.au at 8.85%. Meanwhile, ‘others’ collectively hold a significant 39.06%.

Market Exposure

Share of Spend for the top 10 AUS Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date kogan.com thegoodguys.com.au amazon.com.au officeworks.com.au harveynorman.com.au appliancesonline.com.au jbhifi.com.au temu.com dyson.com.au samsung.com
2026/06/01 8.21% 6.57% 5.59% 4.5% 6.33% 4.89% 3.69% 3.68% 3.3% 2.95%
2026/06/02 8.76% 6.12% 6.56% 4.43% 4.91% 4.55% 2.99% 3.75% 3.06% 3.62%
2026/06/03 8.57% 5.13% 4.58% 5.25% 5.43% 5.46% 3.9% 4.64% 3.45% 3.73%
2026/06/04 9.53% 6.14% 4.93% 5.37% 4.98% 4% 3.59% 4.99% 3.32% 3.87%
2026/06/05 8.83% 6.28% 3.87% 5.2% 5.09% 4.08% 4.36% 4.61% 3.79% 3.41%
2026/06/06 8.52% 6.02% 3.55% 4.63% 5.12% 4.01% 3.96% 4.73% 3.6% 4%
2026/06/07 8.39% 5.98% 4.78% 4.42% 4.93% 4.11% 5.12% 2.87% 3.39% 4.3%
2026/06/08 8.59% 6.26% 4.18% 5.1% 4.51% 4.41% 5.06% 3.78% 3.51% 4.16%
2026/06/09 8.12% 6.19% 5% 6.14% 3.69% 4.06% 6.13% 2.13% 3.92% 4.04%
2026/06/10 9.49% 5.98% 4.9% 5.39% 4.87% 3.77% 4.72% 5.1% 3.26% 3.8%
2026/06/11 8.96% 6.16% 3.94% 5.07% 5.08% 3.97% 4.38% 4.73% 3.76% 3.38%
2026/06/12 8.69% 5.99% 3.62% 4.55% 5% 3.87% 3.95% 4.84% 3.43% 3.9%
2026/06/13 8.65% 6.1% 5.1% 4.15% 4.85% 4.18% 3.98% 3% 3.14% 4.18%
2026/06/14 8.74% 6.35% 4.43% 4.79% 4.33% 4.27% 5.15% 3.82% 3.23% 4.01%
2026/06/15 8.21% 6.34% 5.19% 5.79% 3.55% 4.06% 6.55% 2.22% 3.62% 3.73%
2026/06/16 9.63% 6.21% 4.97% 5.43% 4.8% 3.81% 4.57% 5.09% 3.03% 3.58%
2026/06/17 8.45% 5.83% 4.92% 4.69% 5.75% 4.31% 4.93% 4.92% 3.03% 3.17%
2026/06/18 8.78% 5.81% 4.53% 4.62% 5% 4.08% 5.5% 4.28% 3.48% 3.73%
2026/06/19 8.37% 5.88% 4.74% 4.42% 5.79% 4.27% 5.44% 4.36% 3.21% 3.31%
2026/06/20 7.79% 6.37% 5.68% 3.8% 4.28% 4.24% 9.48% 3.21% 2.94% 2.96%
2026/06/21 8.11% 5.93% 5.71% 3.79% 4.86% 4.1% 9.24% 3.19% 3% 3.18%
2026/06/22 8.87% 5.81% 5.72% 4.14% 4.94% 5.25% 9.26% 3.2% 3.21% 2.78%
2026/06/23 9.05% 6.51% 5.41% 4.47% 5.16% 5.41% 8.58% 2.98% 3.25% 2.38%
2026/06/24 9.47% 7.19% 5.83% 4.14% 4.91% 5.85% 7.88% 3.04% 3.07% 2.5%
2026/06/25 9.74% 5.9% 5.46% 4.02% 3.88% 4.72% 9.13% 3.29% 3.36% 3.06%
2026/06/26 9.33% 5.85% 4.27% 4.55% 3.66% 4.66% 8.01% 3.54% 3.16% 2.59%
2026/06/27 9.37% 6.43% 5.29% 5.19% 3.54% 4.68% 7.48% 4% 3.16% 2.96%
2026/06/28 9.88% 6.37% 6.16% 4.97% 4.9% 4.4% 6.16% 3.72% 3% 2.73%
2026/06/29 8.46% 7.21% 5.86% 3.16% 5.68% 4.92% 5.72% 3.66% 3.44% 2.71%
2026/06/30 9.49% 6.97% 5.59% 5.58% 4.86% 4.78% 4.45% 3.55% 3.35% 3.25%
  • kogan.com
  • thegoodguys.com.au
  • amazon.com.au
  • officeworks.com.au
  • harveynorman.com.au
  • appliancesonline.com.au
  • jbhifi.com.au
  • temu.com
  • dyson.com.au
  • samsung.com

Copyright © Adthena. All rights reserved.

In June 2026, Kogan.com led with fluctuating spend shares, peaking at 9.88%. TheGoodGuys.com.au and Amazon.com.au showed moderate variations, while JBHiFi.com.au surged mid-month. Samsung.com saw a decline, ending at 3.25%.

Market Exposure

Competitor Count for AUS Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 2226
2026/06/02 2493
2026/06/03 2146
2026/06/04 2290
2026/06/05 2260
2026/06/06 2273
2026/06/07 2264
2026/06/08 2280
2026/06/09 2275
2026/06/10 2272
2026/06/11 2238
2026/06/12 2263
2026/06/13 2233
2026/06/14 2213
2026/06/15 2233
2026/06/16 2218
2026/06/17 2400
2026/06/18 2329
2026/06/19 2330
2026/06/20 2153
2026/06/21 2144
2026/06/22 2148
2026/06/23 2126
2026/06/24 2123
2026/06/25 2124
2026/06/26 2191
2026/06/27 2243
2026/06/28 2166
2026/06/29 2172
2026/06/30 2106

Copyright © Adthena. All rights reserved.

June saw fluctuating advertiser numbers, peaking at 2,493 on June 2nd. The month concluded with a decline, ending at 2,106.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
jbhifi.com.au 3.04%
temu.com 1.58%
amazon.com.au 0.69%
appliancesonline.com.au 0.61%
jbl.com.au 0.39%
harveynorman.com.au -0.36%
apple.com -0.52%
thegoodguys.com.au -0.83%
samsung.com -0.84%
officeworks.com.au -1.64%

Copyright © Adthena. All rights reserved.

JB Hi-Fi surged with a 3.04% click share increase, while Officeworks faced a 1.64% decline. Temu and Amazon also gained, contrasting Samsung’s drop.

Campaign Efficiency

AUS Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date kogan.com thegoodguys.com.au amazon.com.au officeworks.com.au temu.com appliancesonline.com.au harveynorman.com.au jbhifi.com.au bigw.com.au ebay.com.au
2026/06/01 8.7% 7.83% 7.79% 5.12% 5.15% 5.23% 6.55% 3.26% 3.08% 1.98%
2026/06/02 9.31% 7.36% 8.93% 5.17% 5.26% 4.82% 5.27% 2.89% 3.01% 2%
2026/06/03 9.09% 5.93% 6.38% 5.75% 7.44% 5.83% 5.82% 3.6% 3.34% 2.34%
2026/06/04 9.96% 7.16% 6.57% 6.37% 7.55% 4.27% 5.44% 3.47% 3.82% 2.24%
2026/06/05 9.23% 7.4% 5.03% 6.09% 6.95% 4.43% 5.64% 3.77% 3.7% 2.22%
2026/06/06 8.87% 7.07% 4.73% 5.51% 7.34% 4.28% 5.67% 3.81% 3.63% 2.24%
2026/06/07 9.1% 7.17% 6.73% 5.38% 4.13% 4.53% 5.63% 4.34% 3.1% 2.44%
2026/06/08 9.15% 7.43% 5.78% 6.08% 5.93% 4.72% 5.03% 4.52% 3.34% 2.09%
2026/06/09 8.81% 6.98% 6.86% 7.49% 3.11% 4.29% 4.06% 5.25% 8.99% 1.76%
2026/06/10 10.02% 7.04% 6.56% 6.38% 7.75% 4.08% 5.46% 4% 3.87% 2.27%
2026/06/11 9.35% 7.3% 5.11% 6.02% 7.12% 4.32% 5.64% 3.66% 3.82% 2.28%
2026/06/12 9.02% 7.04% 4.82% 5.45% 7.48% 4.12% 5.55% 3.71% 3.73% 2.3%
2026/06/13 9.29% 7.27% 7.08% 5.07% 4.23% 4.53% 5.51% 3.67% 3.21% 2.54%
2026/06/14 9.29% 7.53% 6.06% 5.78% 5.98% 4.59% 4.8% 4.47% 3.4% 2.16%
2026/06/15 8.88% 7.14% 7.03% 7.12% 3.24% 4.26% 3.89% 5.38% 8.98% 1.82%
2026/06/16 10.03% 7.21% 6.61% 6.42% 7.63% 4.1% 5.28% 3.89% 3.86% 2.29%
2026/06/17 8.68% 6.8% 6.56% 5.36% 7.59% 4.59% 6.14% 4.08% 3.68% 2.33%
2026/06/18 9.16% 6.81% 6.15% 5.49% 6.38% 4.48% 5.46% 4.74% 3.96% 2.32%
2026/06/19 8.78% 6.84% 6.41% 5.05% 6.49% 4.57% 6.24% 4.63% 3.77% 2.32%
2026/06/20 8.16% 7.42% 7.9% 4.24% 4.74% 4.56% 4.98% 8.27% 3.13% 1.22%
2026/06/21 8.38% 6.88% 7.93% 4.2% 4.97% 4.29% 5.81% 7.84% 3.78% 1.17%
2026/06/22 9.5% 6.88% 8.09% 4.63% 5.36% 5.68% 5.73% 7.65% 3.47% 1.45%
2026/06/23 9.59% 7.73% 7.49% 4.77% 4.78% 5.89% 5.58% 6.96% 3.95% 2.2%
2026/06/24 9.87% 8.35% 7.89% 4.41% 4.75% 6.66% 5.21% 6.47% 4.03% 2.47%
2026/06/25 10.44% 7.13% 7.44% 4.72% 5.27% 5.19% 4.49% 7.08% 3.6% 2.39%
2026/06/26 10.1% 7.07% 5.95% 5.32% 6.03% 5.02% 4.11% 6.28% 3.7% 1.47%
2026/06/27 9.97% 7.76% 7.12% 5.62% 6.46% 5.05% 3.95% 5.79% 3.72% 1.94%
2026/06/28 10.21% 7.61% 8.3% 5% 5.75% 4.63% 5.33% 5.18% 3.75% 2.1%
2026/06/29 8.74% 8.42% 7.72% 3.28% 5.76% 5.39% 5.73% 5.06% 3.79% 1.97%
2026/06/30 10.02% 7.81% 7.27% 5.94% 5.85% 5.14% 4.86% 4.29% 2.89% 1.59%
  • kogan.com
  • thegoodguys.com.au
  • amazon.com.au
  • officeworks.com.au
  • temu.com
  • appliancesonline.com.au
  • harveynorman.com.au
  • jbhifi.com.au
  • bigw.com.au
  • ebay.com.au

Copyright © Adthena. All rights reserved.

Kogan.com led June with fluctuating impressions, peaking at 10.44%. Thegoodguys.com.au and amazon.com.au followed, showing varied trends. By month’s end, Kogan.com maintained dominance, closing at 10.02%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Retail Electronics & Appliances - Last month
  1. 1
    iPad - Apple Australia https://www.apple.com › au

    Explore the new iPad Air, supercharged by the M4 chip. Shop iPad, iPad Pro and iPad mini. Save on a new iPad with trade in.

  2. 2
    Half Yearly Clearance On Now - Epic Half Yearly TV Clearance https://www.harveynorman.com.au

    Half Yearly Sale is here. Hot TV offers you cannot miss. OLED, 4K Ultra HD TVs & more.

  3. 3
    Red Hot Prices At JB Hi-Fi - Check Out Our Crackin' Deals https://www.jbhifi.com.au

    Check Out These Amazing Deals On The Biggest Brands Today At JB. Shop In-Store Or Online.

  4. 4
    Temu.com Official Site | Free Shipping Today https://www.temu.com

    Shop Exciting Products, Brands, And Tools At Temu. Quality Products Sourced Around the World.

  5. 5
    These TV Deals Won't Last Long - Shop OLED, QLED, 4K & 8K! https://www.thegoodguys.com.au

    Seen It Cheaper? Upgrade to a Big Screen TV Today with these Unmissable Television Deals!

Copyright © Adthena. All rights reserved.

In the bustling world of Google PPC, Apple, Harvey Norman, JB Hi-Fi, Temu, and The Good Guys captivate audiences with compelling narratives. Apple entices with innovation, showcasing the M4 chip in iPads. Harvey Norman and The Good Guys create urgency with limited-time TV deals, while JB Hi-Fi highlights unbeatable prices. Temu offers global quality with free shipping, appealing to savvy shoppers.

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