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AUS Retail Electronics & Appliances - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
temu.com 13.44
amazon.com.au 12.2
thegoodguys.com.au 9.32
kogan.com 6.32
appliancesonline.com.au 5.05
harveynorman.com.au 4.64
officeworks.com.au 3.34
samsung.com 3.09
jbhifi.com.au 3.05
apple.com 2.45
others 37.1

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Temu leads with 13.44% click share, followed by Amazon at 12.2%. The “others” category holds a significant 37.1%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date amazon.com.au temu.com kogan.com thegoodguys.com.au officeworks.com.au appliancesonline.com.au harveynorman.com.au reebelo.com.au samsung.com inkstation.com.au
2025/05/01 13.34% 6.28% 7.76% 5.8% 2.29% 4.91% 4.3% 3.98% 5.83% 1.54%
2025/05/02 12% 6.27% 7.04% 6.48% 2.95% 4.59% 4.93% 3.44% 5.2% 1.35%
2025/05/03 11.82% 6.91% 6.67% 6.84% 2.28% 4.94% 5.29% 2.67% 4.72% 2.86%
2025/05/04 12.56% 6.41% 6.72% 7.98% 2.8% 4.23% 4.67% 2.82% 4.06% 3.32%
2025/05/05 13.5% 6.52% 7.6% 7.35% 3.25% 4.82% 5.25% 2.8% 4.56% 3.56%
2025/05/06 13.36% 6.42% 7.56% 7.26% 3.31% 4.83% 5.65% 3.24% 5.01% 2.77%
2025/05/07 12.69% 6.97% 7.67% 8.58% 3.48% 4.77% 5.25% 2.88% 4.66% 3.19%
2025/05/08 13.04% 5.32% 8.07% 8.63% 3.9% 4.56% 5.2% 2.68% 3.76% 2.44%
2025/05/09 12.09% 6.26% 8.08% 9.34% 3.87% 3.96% 5.28% 2.17% 4.29% 2.51%
2025/05/10 11.78% 6.93% 6.79% 10.51% 3.51% 3.69% 5.16% 2.55% 4.6% 2.66%
2025/05/11 12.62% 7.07% 7.6% 8.41% 3.07% 3.6% 5.19% 2.73% 4.97% 1.82%
2025/05/12 12.33% 6.95% 8.29% 7.62% 3.45% 4.72% 3.1% 2.43% 4.74% 2.88%
2025/05/13 11.03% 7.07% 8.27% 5.82% 3.84% 4.85% 2.97% 2.41% 4.81% 2.6%
2025/05/14 10.08% 7.3% 7.96% 8.43% 3.53% 4.43% 2.78% 2.81% 4.9% 3.05%
2025/05/15 12.63% 6.89% 8.22% 6.61% 2.7% 4.63% 3.11% 2.22% 4.94% 2.82%
2025/05/16 11.58% 6.91% 8.05% 6.37% 2.62% 4.25% 3.22% 2.32% 4.59% 3.2%
2025/05/17 11.19% 8.37% 7.58% 7.45% 1.9% 3.99% 2.59% 2.15% 4.96% 3.56%
2025/05/18 11.94% 7.97% 8.16% 6.92% 2.02% 3.58% 2.73% 2.04% 4.59% 3.13%
2025/05/19 14.13% 7.3% 6.82% 6.12% 2.44% 3.78% 3.71% 2.08% 3.97% 3.4%
2025/05/20 13.3% 6.01% 7.73% 5.93% 2.2% 4.28% 4.58% 2.51% 3.49% 2.62%
2025/05/21 11.92% 6.7% 8.5% 7.31% 2.23% 4.73% 4.24% 2.74% 3.7% 1.77%
2025/05/22 12.27% 7.45% 8.41% 6.58% 2.24% 4.47% 4.81% 3.07% 3.59% 2.86%
2025/05/23 12.51% 7.54% 8.55% 7.22% 2.14% 4.02% 5.2% 2.81% 3.55% 3.13%
2025/05/24 11.29% 7.27% 6.56% 7.43% 1.9% 4.4% 5.51% 3.93% 3.8% 2.82%
2025/05/25 12.22% 8.7% 7.85% 6.76% 1.58% 3.66% 6.04% 3.68% 3.19% 2.82%
2025/05/26 12.88% 6.74% 7.53% 6.57% 1.99% 4.75% 6.31% 4.01% 3.35% 2.66%
2025/05/27 12.71% 7.86% 6.97% 5.9% 2.06% 4.91% 5.41% 4.1% 2.94% 2.95%
2025/05/28 12.46% 6.86% 6.51% 5.43% 4.37% 4.26% 6.22% 3.47% 3.22% 2.47%
2025/05/29 11.27% 7.6% 5.84% 7.07% 4.63% 3.9% 5.99% 4.1% 3.12% 2.71%
2025/05/30 10.21% 7.94% 5.74% 7.9% 4.77% 3.82% 6.65% 3.8% 2.51% 1.88%
2025/05/31 10.45% 8.46% 6.83% 5.4% 4.82% 4.25% 4.13% 3.92% 2.32% 1.87%

Copyright © Adthena. All rights reserved.

Amazon.com.au’s PPC spend fluctuated, peaking at 14.13% on May 19. Temu.com saw a steady rise, ending at 8.46%. Kogan.com maintained stability, while TheGoodGuys.com.au peaked mid-month. Officeworks.com.au surged late May, finishing at 4.82%.

Market Exposure

Competitor Count for AUS Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 2147
2025/05/02 2159
2025/05/03 2164
2025/05/04 2132
2025/05/05 2125
2025/05/06 2130
2025/05/07 2147
2025/05/08 2165
2025/05/09 2159
2025/05/10 2111
2025/05/11 2144
2025/05/12 2105
2025/05/13 2151
2025/05/14 2180
2025/05/15 2202
2025/05/16 2201
2025/05/17 2146
2025/05/18 2163
2025/05/19 2160
2025/05/20 2184
2025/05/21 2158
2025/05/22 2164
2025/05/23 2167
2025/05/24 2111
2025/05/25 2104
2025/05/26 2132
2025/05/27 2113
2025/05/28 2096
2025/05/29 2094
2025/05/30 2049
2025/05/31 2027

Copyright © Adthena. All rights reserved.

May began with 2,147 advertisers, peaking at 2,202 mid-month. A decline followed, ending at 2,027.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
temu.com 1.28%
harveynorman.com.au 0.66%
dicksmith.com.au 0.64%
reebelo.com.au 0.47%
apple.com 0.29%
bose.com.au -0.49%
amazon.com.au -0.5%
samsung.com -0.6%
jbhifi.com.au -1.01%
thegoodguys.com.au -2%

Copyright © Adthena. All rights reserved.

Temu.com surged with a 1.28% click share increase, while TheGoodGuys.com.au dropped by 2.0%.

Campaign Efficiency

AUS Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date amazon.com.au temu.com kogan.com thegoodguys.com.au officeworks.com.au bigw.com.au appliancesonline.com.au harveynorman.com.au reebelo.com.au jbhifi.com.au
2025/05/01 17.51% 9.15% 8.56% 6.56% 1.95% 2.75% 4.83% 4.14% 3.11% 2.76%
2025/05/02 16.09% 8.97% 7.67% 6.74% 2.66% 4.16% 4.54% 4.77% 2.7% 2.89%
2025/05/03 16.24% 10.28% 7.19% 7.39% 1.95% 3.98% 4.88% 4.84% 2.17% 2.67%
2025/05/04 17.18% 9.48% 7.31% 8.82% 2.34% 3.43% 4.31% 4.18% 2.22% 2.84%
2025/05/05 18.63% 9.68% 8.2% 8.02% 2.81% 2.62% 4.78% 5.12% 2.18% 2.73%
2025/05/06 18.06% 9.29% 8.2% 7.85% 2.85% 2.95% 4.68% 5.59% 2.61% 2.88%
2025/05/07 17% 9.63% 8.05% 9.45% 2.96% 2.71% 4.72% 5.33% 2.25% 2.89%
2025/05/08 17.42% 7.98% 8.56% 9.7% 3.34% 2.62% 4.53% 5.14% 2.12% 2.74%
2025/05/09 16.15% 8.69% 8.77% 10.87% 3.31% 3.26% 3.88% 5.17% 1.73% 2.99%
2025/05/10 16.03% 9.55% 7.19% 11.94% 3.11% 2.88% 3.71% 5% 2.03% 3.05%
2025/05/11 17.17% 10.22% 8.07% 9.26% 2.71% 2.79% 3.73% 4.98% 2.11% 2.96%
2025/05/12 17% 10.05% 8.98% 8.46% 2.94% 2.83% 4.83% 3.41% 1.92% 3.45%
2025/05/13 15.16% 10.05% 9.26% 6.21% 3.42% 3.09% 4.91% 3.28% 1.96% 3.24%
2025/05/14 13.35% 10.25% 8.83% 9.44% 3.23% 3.35% 4.58% 3.06% 2.24% 2.62%
2025/05/15 16.3% 9.93% 9.06% 7.26% 2.76% 2.76% 4.49% 3.37% 1.78% 1.76%
2025/05/16 15.06% 9.82% 8.79% 7.07% 2.78% 3.12% 4.35% 3.6% 1.72% 2.39%
2025/05/17 14.67% 12.61% 8.26% 8.16% 2.06% 2.36% 3.92% 2.9% 1.54% 2.06%
2025/05/18 15.41% 10.92% 8.79% 7.5% 2.08% 2.73% 3.59% 3% 1.5% 2.23%
2025/05/19 18.4% 10.42% 7.33% 6.51% 2.42% 2.47% 3.84% 3.85% 1.57% 2.28%
2025/05/20 17.28% 8.89% 8.29% 6.37% 2.39% 2.15% 4.25% 4.64% 1.83% 2.18%
2025/05/21 15.3% 9.42% 8.92% 7.75% 2.38% 2.66% 4.67% 4.4% 2% 2.21%
2025/05/22 15.98% 10.56% 9% 7.27% 2.38% 2.71% 4.4% 4.86% 2.15% 1.82%
2025/05/23 16.03% 10.94% 8.8% 7.83% 2.28% 2.6% 3.91% 5.3% 2.05% 1.74%
2025/05/24 14.74% 10.51% 6.91% 8.35% 1.99% 3.05% 4.23% 5.82% 2.93% 1.73%
2025/05/25 16.25% 11.47% 8.16% 7.41% 1.76% 2.55% 3.73% 5.88% 2.75% 1.57%
2025/05/26 16.67% 9.99% 7.98% 7.17% 2.16% 2.69% 4.74% 6.07% 2.94% 1.78%
2025/05/27 16.52% 11.46% 7.44% 6.33% 2.17% 2.42% 4.63% 5.36% 3.08% 1.62%
2025/05/28 16.76% 10.36% 7.23% 5.81% 4.14% 3.13% 4.14% 5.46% 2.77% 1.83%
2025/05/29 15.25% 10.83% 6.27% 7.81% 4.47% 3.6% 4.02% 5.61% 3.16% 1.67%
2025/05/30 13.65% 11.97% 5.92% 8.33% 4.53% 4.25% 3.65% 6.13% 3.01% 1.47%
2025/05/31 14.22% 12.38% 7.16% 5.87% 4.49% 4.41% 4.08% 3.87% 3.17% 1.26%

Copyright © Adthena. All rights reserved.

Amazon.com.au started May strong, peaking at 18.63% on the 5th, but ended at 14.22%. Temu.com rose steadily, closing at 12.38%. Kogan.com saw a decline, finishing at 7.16%. Thegoodguys.com.au fluctuated, ending at 5.87%. Officeworks.com.au improved, reaching 4.49%. Bigw.com.au climbed, closing at 4.41%. Appliancesonline.com.au remained stable, ending at 4.08%. Harveynorman.com.au peaked mid-month, finishing at 3.87%. Reebelo.com.au showed growth, ending at 3.17%. Jbhifi.com.au declined, closing at 1.26%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Buy New Appliances Online http://www.appliancesonline.com.au

    Free Next Day Delivery — Free Delivery on Laundry & Kitchen Products. Compare 1000s of Customer Product Reviews.

  2. 2
    TV Run Out Clearance - Great TV Deals https://www.harveynorman.com.au

    TV Run Out Clearance out now. Shop from Hisense, LG, Samsung, Sony & other leading brands. Hurry...

  3. 3
    Smashing Prices At JB Hi-Fi https://www.jbhifi.com.au

    Get A Crackin' Deal Today — You Won't Want To Miss These Incredible Deals! Biggest Brands At The Best Prices At JB. Check...

  4. 4
    Temu.com Official Site | Free Shipping Today | All Categories https://www.temu.com

    Shop Exciting Products, Brands, And Tools At Temu. Quality Products Sourced Around the World.

  5. 5
    Fridge Deals - Limited Time | Fridge Deals Won't Last Long https://www.thegoodguys.com.au

    Deals On The Biggest Fridge Brands. Shop Today For Affordable and High Quality Fridges.

Copyright © Adthena. All rights reserved.

In the bustling world of Google PPC, five advertisers shine with compelling narratives. Appliances Online entices with free delivery and extensive reviews, while Harvey Norman’s TV clearance promises unbeatable deals. JB Hi-Fi captivates with smashing prices on top brands. Temu.com offers global quality with free shipping, and The Good Guys highlight limited-time fridge deals. Each ad weaves a unique story, drawing consumers with promises of value and urgency.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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