US Retail Electronics & Appliances - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electronics & Appliances – US

Google AI Overview visibility for Retail Electronics & Appliances US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 21.5774027607
78.4225972393
21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 18%
Transactional 12%
Navigational 3%
Seasonal 1%
Local 1%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 US Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
temu.com 17.79
apple.com 9.19
bestbuy.com 8.36
walmart.com 8.02
homedepot.com 5.52
target.com 5.47
amazon.com 4.56
lowes.com 2.6
samsung.com 2.29
dyson.com 1.45
others 34.75
  • temu.com - 17.79%
  • apple.com - 9.19%
  • bestbuy.com - 8.36%
  • walmart.com - 8.02%
  • homedepot.com - 5.52%
  • target.com - 5.47%
  • amazon.com - 4.56%
  • lowes.com - 2.6%
  • samsung.com - 2.29%
  • dyson.com - 1.45%
  • others - 34.75%

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In the PPC landscape, Temu leads with 17.79% click share, followed by Apple at 9.19%. Others collectively hold 34.75%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date apple.com bestbuy.com homedepot.com walmart.com samsung.com amazon.com target.com lowes.com boostmobile.com dyson.com
2026/03/01 14.36% 8.44% 6.5% 8.45% 3.09% 3.72% 4.6% 2.98% 5.29% 1.76%
2026/03/02 13.12% 8.06% 6.54% 8.86% 3.26% 3.09% 5.11% 3.25% 3.62% 1.5%
2026/03/03 15.62% 6.12% 6.05% 8.97% 2.32% 2.84% 6.12% 3.19% 3.42% 1.17%
2026/03/04 12.33% 7.19% 5.81% 10.73% 2.15% 2.71% 5.62% 3.24% 3.14% 1.22%
2026/03/05 12.54% 9.75% 5.09% 9.82% 2.62% 3.33% 6.17% 2.83% 2.33% 1.55%
2026/03/06 18.43% 8.18% 4.43% 5.43% 2.99% 4.79% 6.4% 2.49% 2.02% 1.93%
2026/03/07 24.65% 6.6% 4.31% 3.89% 3.14% 6.23% 4.32% 2.27% 2.46% 2.08%
2026/03/08 20.56% 8.32% 4.86% 4.8% 3.6% 5.17% 4.77% 2.63% 2.77% 2.2%
2026/03/09 23.24% 5.66% 4.34% 5.85% 3.22% 4.68% 5.52% 2.47% 2.13% 1.97%
2026/03/10 22.05% 6.11% 3.86% 4.75% 3% 4.99% 5.8% 2.39% 2.15% 2.59%
2026/03/11 21.12% 6.02% 4.66% 4.82% 3% 4.48% 5.5% 2.78% 1.31% 2.6%
2026/03/12 21.7% 6.06% 4.21% 4.4% 3.05% 4.08% 5.18% 2.56% 1.42% 2.32%
2026/03/13 17.53% 6.3% 4.31% 5.41% 3.06% 5.27% 5.22% 2.79% 1.82% 2.91%
2026/03/14 18.07% 6.75% 4.47% 4.96% 2.76% 5.62% 4.97% 2.91% 1.55% 3.17%
2026/03/15 15.53% 8.29% 4.61% 5.35% 3.3% 6.04% 5.19% 2.89% 1.28% 2.61%
2026/03/16 16.01% 9.4% 4.18% 4.75% 3.62% 4.86% 5.67% 2.67% 1.75% 2.39%
2026/03/17 8.99% 10.54% 4.33% 7.08% 3.2% 1.99% 7.34% 2.42% 3.43% 2.28%
2026/03/18 15.76% 10.94% 3.99% 4.49% 3.37% 3.87% 6.36% 3.18% 1.51% 3.18%
2026/03/19 16.53% 10.87% 4.49% 4.2% 3.17% 4.03% 5.55% 2.75% 2% 3.17%
2026/03/20 16.65% 10.98% 4.71% 4.92% 3.11% 4.54% 5.11% 2.61% 1.42% 3.38%
2026/03/21 19.49% 10.26% 5.22% 4.12% 3.01% 5.45% 4.43% 2.79% 1.19% 2.67%
2026/03/22 17.41% 9.57% 5.75% 3.89% 2.53% 6.37% 4.58% 3.2% 1.96% 2.05%
2026/03/23 12.43% 6.92% 6.76% 6.22% 2.58% 4.04% 6.2% 3.7% 2.25% 2.3%
2026/03/24 14.67% 6.1% 6.66% 6.67% 2.7% 4.67% 6.29% 3.29% 3.29% 2.87%
2026/03/25 14.22% 7.13% 6.05% 6.53% 2.34% 3.7% 6.02% 3.1% 2.35% 2.42%
2026/03/26 14.62% 7.22% 5.55% 7.83% 2.73% 2.93% 6.8% 2.64% 2.67% 2.85%
2026/03/27 15.65% 7.01% 5.47% 7.68% 2.57% 3.99% 7.45% 2.56% 2.84% 2.64%
2026/03/28 15.45% 7.79% 6.01% 6.76% 2.46% 5.38% 6.64% 2.85% 1.97% 2.22%
2026/03/29 13.63% 6.7% 6.42% 7.18% 2.59% 4.91% 4.63% 3.16% 1.74% 2.55%
2026/03/30 16.78% 6.13% 6.86% 6.27% 2.83% 4.46% 4.7% 3.39% 2.08% 3.2%
2026/03/31 13.21% 8.24% 6.61% 5.65% 5.15% 4.27% 4.03% 3.51% 2.23% 1.63%
  • apple.com
  • bestbuy.com
  • homedepot.com
  • walmart.com
  • samsung.com
  • amazon.com
  • target.com
  • lowes.com
  • boostmobile.com
  • dyson.com

Copyright © Adthena. All rights reserved.

Apple’s PPC spend surged mid-March, peaking at 24.65%. Best Buy’s share rose steadily, ending at 8.24%. Home Depot’s spend fluctuated, closing at 6.61%. Walmart’s share dipped, finishing at 5.65%.

Market Exposure

Competitor Count for US Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 3354
2026/03/02 3403
2026/03/03 3515
2026/03/04 3557
2026/03/05 3506
2026/03/06 3138
2026/03/07 2842
2026/03/08 2872
2026/03/09 2995
2026/03/10 2919
2026/03/11 2869
2026/03/12 2833
2026/03/13 2786
2026/03/14 2861
2026/03/15 2896
2026/03/16 3020
2026/03/17 3724
2026/03/18 3274
2026/03/19 3150
2026/03/20 3121
2026/03/21 2880
2026/03/22 2916
2026/03/23 3190
2026/03/24 3002
2026/03/25 2996
2026/03/26 2963
2026/03/27 2858
2026/03/28 2886
2026/03/29 2849
2026/03/30 2849
2026/03/31 2862

Copyright © Adthena. All rights reserved.

March began with a steady rise in distinct advertisers, peaking at 3,724 mid-month. A decline followed, stabilizing around 2,862 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
temu.com 1.42%
homedepot.com 0.92%
dyson.com 0.29%
williams-sonoma.com 0.26%
macys.com 0.23%
jbl.com -0.2%
playstation.com -0.24%
walmart.com -0.56%
bestbuy.com -0.62%
apple.com -0.84%

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Temu.com surged with a 1.42 increase, while apple.com dropped by 0.84. Homedepot.com rose by 0.92, contrasting bestbuy.com’s 0.62 decline.

Campaign Efficiency

US Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date temu.com walmart.com bestbuy.com target.com homedepot.com amazon.com apple.com lowes.com boostmobile.com ebay.com
2026/03/01 8.74% 12.99% 10.31% 7.36% 7.24% 3.54% 3.81% 2.96% 5.04% 2.37%
2026/03/02 11.39% 13.18% 9.49% 7.71% 6.81% 3.05% 3.45% 3.05% 2.74% 2.27%
2026/03/03 9.35% 13.94% 7.04% 9.68% 6.45% 2.83% 3.87% 3.06% 2.77% 2.25%
2026/03/04 10.3% 14.9% 7.7% 8.35% 6.08% 2.61% 2.98% 3.1% 2.5% 2.39%
2026/03/05 9.81% 14.3% 10.88% 9.12% 5.31% 3.2% 3.19% 2.61% 1.82% 2.12%
2026/03/06 5.25% 9.15% 10.77% 10.65% 4.74% 6% 5.82% 2.52% 2.04% 1.18%
2026/03/07 4.26% 7.31% 9.28% 8.21% 5.21% 8.84% 8.96% 2.55% 2.68% 1.22%
2026/03/08 2.85% 8.34% 11.24% 8.69% 5.43% 6.68% 7.25% 2.82% 3.14% 1.2%
2026/03/09 3.44% 10.81% 7.53% 9.65% 4.88% 6.45% 8.11% 2.67% 2.32% 1.13%
2026/03/10 4.14% 8.39% 7.68% 10.75% 4.49% 6.4% 7.99% 2.57% 2.67% 1.31%
2026/03/11 6.08% 8.28% 7.69% 9.42% 5.28% 6.35% 7.53% 2.94% 1.28% 1.14%
2026/03/12 4.73% 8.39% 7.92% 9.94% 4.9% 5.32% 7.39% 2.71% 1.41% 1.17%
2026/03/13 4.51% 9.78% 8.27% 9.71% 4.62% 6.33% 6.29% 2.94% 1.85% 1.09%
2026/03/14 4.79% 8.62% 8.56% 9.69% 4.87% 6.64% 6% 3.12% 1.61% 1.08%
2026/03/15 4.04% 9.1% 9.95% 10.03% 4.9% 6.97% 5.13% 3.07% 1.31% 1.33%
2026/03/16 3.79% 7.9% 11.5% 10.39% 4.31% 5.69% 5.09% 2.72% 1.72% 1.05%
2026/03/17 6.32% 10.25% 11.33% 10.63% 4.68% 1.9% 2.27% 2.43% 2.97% 2.13%
2026/03/18 3.39% 7.35% 12.58% 11.62% 4.05% 4.62% 4.93% 3.32% 1.65% 1.16%
2026/03/19 2.55% 7.3% 13.03% 10.05% 4.77% 4.68% 5.55% 2.91% 2.45% 1.1%
2026/03/20 2.97% 8.59% 13.4% 9.39% 5.15% 5.76% 5.59% 2.84% 1.46% 1.37%
2026/03/21 2.5% 7.33% 13.13% 8.23% 5.88% 7.15% 6.83% 3.18% 1.44% 1.6%
2026/03/22 3.03% 6.96% 11.43% 8.19% 6.29% 7.85% 5.79% 3.46% 2.79% 1.59%
2026/03/23 2.56% 10.59% 7.85% 10.36% 7.75% 4.26% 3.71% 4.08% 2.53% 1.79%
2026/03/24 5.9% 11.22% 7.04% 10.65% 7.09% 4.67% 4.08% 3.42% 3.69% 1.61%
2026/03/25 7.27% 10.4% 8.39% 10.59% 6.54% 3.85% 4.07% 3.2% 2.39% 1.82%
2026/03/26 7.59% 12.14% 8.12% 11.93% 6.03% 2.86% 3.83% 2.73% 2.71% 1.76%
2026/03/27 6.72% 13.12% 8.15% 12.59% 6.09% 4.19% 4.2% 2.67% 2.96% 1.2%
2026/03/28 7.51% 11.39% 9.07% 11.9% 6.66% 5.3% 4.44% 2.83% 1.9% 1.35%
2026/03/29 8.18% 11.87% 7.59% 8.29% 7.07% 5.14% 4.17% 3.31% 1.65% 1.86%
2026/03/30 6.3% 11.14% 7.42% 8.85% 7.31% 5.26% 5.28% 3.45% 2.47% 1.51%
2026/03/31 11.75% 9.27% 8.96% 7.02% 6.73% 4.32% 3.97% 3.35% 2.35% 1.52%
  • temu.com
  • walmart.com
  • bestbuy.com
  • target.com
  • homedepot.com
  • amazon.com
  • apple.com
  • lowes.com
  • boostmobile.com
  • ebay.com

Copyright © Adthena. All rights reserved.

In March 2026, Walmart led with consistent high impressions, peaking mid-month. Temu saw fluctuations, ending strong. Best Buy and Target maintained steady shares, while Amazon and Apple experienced mid-month dips. Home Depot and Lowe’s showed gradual growth.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Retail Electronics & Appliances - Last month
  1. 1
    Uninterruptible Power Supply https://www.amazon.com › computers › tech-gear

    As Fast as Same-Day with Prime — Find the best uninterruptible power...

  2. 2
    iPhone 17 https://www.apple.com

    Apple Official Site — Get $195-$685 off an iPhone 17 when you trade in iPhone 13 or higher. Terms Apply. Apple. Your...

  3. 3
    New Samsung Galaxy S26 Ultra | Order Today And Save https://www.samsung.com › s26_ultra

    Buy Galaxy S26 Ultra For $1,299.99 And Enjoy The World's First Built In Privacy Display. Order The New Samsung Galaxy S26 Ultra And Enjoy Fast...

  4. 4
    Sale : Apple iPad : Target https://www.target.com

    Get Apple iPad Pro, iPad Air, iPad Mini & More At Target™. Buy Online & Pickup In-Store!

  5. 5
    Temu https://www.temu.com

    Temu.Com Official Site — Enjoy Temu's good price, Superior quality & Full range of services. Browse thousands of brands and find deals on your favorites at Temu, Shop Now.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Amazon, Apple, Samsung, Target, and Temu captivate audiences with compelling offers. Amazon highlights speed with same-day delivery, while Apple entices with trade-in discounts. Samsung boasts innovation with privacy displays, Target emphasizes convenience, and Temu offers affordability and variety.

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