US Retail Electronics & Appliances - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electronics & Appliances – US

Google AI Overview visibility for Retail Electronics & Appliances US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 21.3123363557
78.6876636443
21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 32
68
32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 19%
Transactional 12%
Navigational 3%
Seasonal 1%
Local 1%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 US Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
temu.com 29.04
walmart.com 7.55
apple.com 7.52
bestbuy.com 5.54
homedepot.com 5.07
target.com 3.48
amazon.com 3.28
lowes.com 2.69
samsung.com 2.53
bose.com 1.18
others 32.12
  • temu.com - 29.04%
  • walmart.com - 7.55%
  • apple.com - 7.52%
  • bestbuy.com - 5.54%
  • homedepot.com - 5.07%
  • target.com - 3.48%
  • amazon.com - 3.28%
  • lowes.com - 2.69%
  • samsung.com - 2.53%
  • bose.com - 1.18%
  • others - 32.12%

Copyright © Adthena. All rights reserved.

In the PPC landscape, Temu leads with 29.04% click share, closely followed by ‘others’ at 32.12%, overshadowing giants like Walmart and Apple.

Market Exposure

Share of Spend for the top 10 US Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date apple.com walmart.com bestbuy.com temu.com homedepot.com target.com lowes.com samsung.com amazon.com boostmobile.com
2026/04/01 13.29% 5.44% 6.78% 3.71% 5.72% 3.06% 3.5% 3.76% 3.71% 2.51%
2026/04/02 11.01% 6.8% 6.57% 4.79% 5.9% 3.39% 3.44% 3.92% 3.96% 1.75%
2026/04/03 13.4% 6.29% 6.29% 4.8% 5.79% 4.03% 3.2% 3.58% 4.18% 2.4%
2026/04/04 11.83% 6.92% 7.19% 4.6% 5.98% 3.84% 3.33% 3.3% 4.13% 2.34%
2026/04/05 9.07% 7.01% 7.67% 5.31% 5.41% 4.33% 3.7% 3.7% 4.87% 2.2%
2026/04/06 10.77% 6.18% 5.31% 4.59% 5.18% 4.9% 2.75% 3.89% 3.82% 2.83%
2026/04/07 12.2% 6.16% 5.98% 3.99% 4.49% 3.98% 2.79% 4.04% 3.91% 3.08%
2026/04/08 12.86% 7.23% 7.58% 3.09% 5.58% 2.51% 3.93% 4.18% 4.09% 2.02%
2026/04/09 13.19% 7.31% 7.44% 2.12% 6.12% 2.36% 4.04% 3% 4.55% 1.39%
2026/04/10 13.65% 7.09% 7.2% 4.33% 5.77% 2.66% 4.2% 3.25% 3.85% 0.88%
2026/04/11 13.13% 6.89% 8.42% 3.53% 5.13% 2.35% 4.6% 4.84% 4.74% 0.72%
2026/04/12 10.95% 6% 7.75% 6.55% 5.72% 2.64% 4.18% 4.28% 3.94% 2.3%
2026/04/13 12.33% 6.56% 6.29% 4.09% 5.89% 3.18% 3.84% 3.81% 4.32% 3%
2026/04/14 11.09% 7.5% 7.22% 2.87% 6% 3.52% 3.8% 4.69% 3.03% 3.89%
2026/04/15 10.02% 7.32% 5.8% 4.78% 5.02% 5.55% 3.5% 3.17% 2.33% 3.16%
2026/04/16 10.49% 5.4% 5.88% 5.64% 4.39% 4.37% 2.81% 3.98% 2.13% 4.76%
2026/04/17 9.54% 6.37% 7.77% 3.74% 5.3% 3.91% 3.23% 5.09% 2.66% 2.75%
2026/04/18 8.93% 8.62% 7.13% 3.83% 6.7% 4.22% 3.75% 4.61% 3.02% 2.35%
2026/04/19 13.37% 7.63% 7.34% 4.94% 5.73% 2.97% 3.85% 4.79% 4.18% 1.53%
2026/04/20 15.68% 8.54% 5.66% 3.86% 5.49% 3.59% 3.82% 3.57% 3.45% 1.4%
2026/04/21 12.06% 8.4% 6.11% 6.97% 5.37% 4.05% 3.73% 3.19% 3.29% 1.55%
2026/04/22 13.8% 7.52% 6.04% 4.11% 5.47% 3.79% 3.89% 4.23% 3.65% 1.82%
2026/04/23 14.02% 8.25% 6.58% 3.65% 5.94% 3.97% 3.94% 3.11% 2.77% 3.04%
2026/04/24 13.01% 9.17% 6.67% 4.74% 6.18% 3.45% 3.95% 3.68% 2.35% 2.69%
2026/04/25 11.57% 8.06% 6.71% 4.87% 6.63% 3.3% 4.02% 3.5% 2.66% 2.73%
2026/04/26 10.96% 7.79% 7.11% 4.69% 5.56% 3.71% 3.51% 3.47% 3% 1.5%
2026/04/27 13.8% 8.25% 6.16% 4.09% 4.13% 4.69% 3.69% 3.72% 2.36% 2.85%
2026/04/28 13.7% 7.11% 6.15% 4.56% 5.27% 4.36% 3.92% 3.73% 2.91% 3.27%
2026/04/29 13.6% 7.88% 5.89% 6.04% 5.62% 4.1% 3.93% 4.19% 2.6% 2.88%
2026/04/30 11.99% 8.65% 7.23% 6.11% 5.7% 4.75% 3.98% 3.76% 2.99% 2.43%
  • apple.com
  • walmart.com
  • bestbuy.com
  • temu.com
  • homedepot.com
  • target.com
  • lowes.com
  • samsung.com
  • amazon.com
  • boostmobile.com

Copyright © Adthena. All rights reserved.

April saw Apple leading with fluctuating spend shares, peaking mid-month. Walmart and Best Buy followed, showing steady growth. Temu and Home Depot displayed moderate increases, while Amazon and Boost Mobile experienced declines.

Market Exposure

Competitor Count for US Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 2984
2026/04/02 3137
2026/04/03 3175
2026/04/04 3195
2026/04/05 3363
2026/04/06 3731
2026/04/07 3501
2026/04/08 3185
2026/04/09 3166
2026/04/10 3096
2026/04/11 2930
2026/04/12 3063
2026/04/13 3195
2026/04/14 3107
2026/04/15 3594
2026/04/16 3339
2026/04/17 3278
2026/04/18 3296
2026/04/19 3013
2026/04/20 3013
2026/04/21 2993
2026/04/22 2993
2026/04/23 2946
2026/04/24 2835
2026/04/25 2708
2026/04/26 2715
2026/04/27 2807
2026/04/28 2767
2026/04/29 2776
2026/04/30 2852

Copyright © Adthena. All rights reserved.

April began with 2,984 advertisers, peaking at 3,731 on the 6th. A decline followed, ending the month at 2,852.

Campaign Efficiency

Market Loss & Market Gains for US Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
temu.com 6.62%
ring.com 0.39%
walmart.com 0.22%
skullcandy.com 0.2%
jbl.com 0.18%
apple.com -0.42%
hp.com -0.44%
govee.com -0.5%
bestbuy.com -0.61%
amazon.com -0.95%

Copyright © Adthena. All rights reserved.

Temu.com surged with a 6.62% click share increase, while amazon.com dropped by 0.95%. Ring.com and walmart.com saw positive gains, contrasting with declines from bestbuy.com and hp.com.

Campaign Efficiency

US Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date temu.com walmart.com bestbuy.com target.com homedepot.com apple.com lowes.com amazon.com boostmobile.com backmarket.com
2026/04/01 10.33% 9.1% 7.64% 5.18% 6.19% 4.41% 3.44% 4.43% 2.71% 1.74%
2026/04/02 13.24% 11.13% 7.18% 5.54% 6.05% 3.77% 3.23% 4.7% 1.55% 1.58%
2026/04/03 12.62% 10.51% 6.95% 7.1% 5.99% 4.17% 2.94% 4.6% 2.12% 1.94%
2026/04/04 10.35% 11.14% 7.69% 6.58% 6.26% 3.87% 3.09% 4.63% 2.14% 2.62%
2026/04/05 11.2% 10.97% 7.79% 7.38% 5.66% 2.91% 3.38% 4.65% 1.94% 1.91%
2026/04/06 9.17% 9.64% 5.65% 8.16% 5.13% 3.54% 2.42% 3.7% 2.62% 2.6%
2026/04/07 8.24% 10.05% 6.47% 7.14% 4.43% 4.06% 2.44% 3.87% 3.12% 3.84%
2026/04/08 8.13% 12.16% 8.48% 4.45% 6.34% 4.41% 3.78% 4.74% 2.12% 2.2%
2026/04/09 4.14% 12.7% 8.74% 4.11% 7.2% 4.57% 3.96% 5.57% 1.35% 1.65%
2026/04/10 8.84% 11.16% 7.75% 4.19% 6.23% 4.51% 3.81% 4.45% 0.81% 1.41%
2026/04/11 9.01% 12.03% 9.25% 3.96% 5.57% 5.06% 4.33% 5.15% 0.62% 1.27%
2026/04/12 13.66% 9.36% 8.04% 4.32% 5.91% 3.74% 3.96% 4.06% 2.44% 1.11%
2026/04/13 8.65% 10.4% 7% 5.33% 6.5% 4.06% 3.72% 4.31% 3.32% 1.39%
2026/04/14 6.53% 12.23% 8.05% 6.27% 6.49% 3.66% 3.6% 3.33% 4.25% 1.8%
2026/04/15 7.36% 11.03% 6.17% 8.98% 4.81% 3.23% 3% 2.22% 2.89% 2.04%
2026/04/16 11.72% 8.2% 6% 7.19% 4.13% 3.26% 2.36% 1.89% 4.75% 1.96%
2026/04/17 8.69% 9.57% 7.84% 6.27% 5.2% 3.23% 2.86% 2.47% 2.69% 1.68%
2026/04/18 7.58% 13.45% 7.53% 6.63% 7.06% 2.96% 3.45% 3.07% 1.97% 1.01%
2026/04/19 10.28% 11.75% 7.81% 5.12% 6.23% 4.21% 3.57% 4.49% 1.49% 0.78%
2026/04/20 8.43% 12.48% 6.37% 5.7% 5.76% 4.99% 3.74% 3.99% 1.48% 1.02%
2026/04/21 15.54% 12.66% 6.48% 6.07% 5.01% 3.74% 3.24% 3.32% 1.24% 1%
2026/04/22 10.23% 12.4% 7.02% 6.34% 5.63% 4.46% 3.71% 3.82% 1.68% 1.53%
2026/04/23 8.76% 12.94% 7.4% 6.39% 6.54% 4.65% 3.99% 3.18% 3.09% 1.51%
2026/04/24 11.08% 13.54% 7.47% 5.76% 6.69% 4.03% 3.87% 2.55% 2.58% 2.39%
2026/04/25 11.66% 12.56% 6.94% 5.61% 7.07% 3.78% 3.98% 2.78% 2.5% 2.08%
2026/04/26 11.55% 11.75% 7.66% 6.27% 5.89% 3.94% 3.44% 3.2% 1.33% 1.89%
2026/04/27 9.75% 12.79% 6.86% 7.51% 4.3% 4.65% 3.5% 2.66% 2.77% 2.27%
2026/04/28 11.77% 10.76% 6.8% 6.97% 5.55% 4.58% 3.9% 3.05% 3.34% 2.07%
2026/04/29 14.82% 11.41% 6.53% 6.32% 6.02% 4.29% 3.96% 2.56% 2.84% 1.06%
2026/04/30 15.17% 12.64% 7.08% 7.02% 5.77% 4.08% 3.94% 2.57% 2.19% 1.45%
  • temu.com
  • walmart.com
  • bestbuy.com
  • target.com
  • homedepot.com
  • apple.com
  • lowes.com
  • amazon.com
  • boostmobile.com
  • backmarket.com

Copyright © Adthena. All rights reserved.

In April 2026, Temu.com led with fluctuating impressions, peaking at 15.54%. Walmart.com maintained steady growth, ending at 12.64%. Bestbuy.com and Target.com showed moderate stability. Homedepot.com and Apple.com had minor fluctuations. Amazon.com and Boostmobile.com experienced declines, while Backmarket.com remained low.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Retail Electronics & Appliances - Last month
  1. 1
    Apple - Official Site https://www.apple.com

    Introducing the new MacBook Neo, MacBook Air, MacBook Pro and iPad Air. Buy now. Get to know the next generation of iPhone, including the new iPhone 17e.

  2. 2
    5 Best Apple IPads 2026 - There's One Clear Winner https://www.bestreviews.com › ipads

    We Did The Research For You. Read Our In-Depth Guide for the Best iPads of 2026.

  3. 3
    Target® - Official Site - Buy Online, Pick Up In-Store https://www.target.com

    Enjoy Low Prices On Groceries, Home, Electronics, Apparel & More – Shop Now!

  4. 4
    Temu https://www.temu.com

    Temu.Com Official Site — Enjoy Temu's good price, Superior quality & Full range of services. Browse thousands of brands and find deals on your favorites at Temu, Shop Now.

  5. 5
    Commercial Keurig® Machines https://www.uline.com › keurig_coffee › makers

    In Stock – Ships Today — Let everyone pick their favorite coffee or tea. Brew single servings in under a minute. Choice of a manual-fill water reservoir or a plumbing connection for automatic filling.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Apple leads with its innovative product lineup, showcasing the new MacBook Neo and iPhone 17e. BestReviews captivates with its authoritative guide on the best iPads of 2026. Target emphasizes convenience with online shopping and in-store pickup. Temu highlights affordability and quality across diverse brands. Uline focuses on efficiency with its commercial Keurig machines, offering quick, customizable coffee solutions.

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