US Retail Electronics & Appliances - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electronics & Appliances – US

Google AI Overview visibility for Retail Electronics & Appliances US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 57.3313762387
42.6686237613
57%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 26
74
26%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 12%
Navigational 7%
Seasonal 1%
Local 2%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 US Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
temu.com 15.04
bestbuy.com 9.41
walmart.com 9.34
apple.com 8.34
target.com 6.74
homedepot.com 6.27
amazon.com 4.91
lowes.com 3.55
samsung.com 2.01
hp.com 1.48
others 32.91
  • temu.com - 15.04%
  • bestbuy.com - 9.41%
  • walmart.com - 9.34%
  • apple.com - 8.34%
  • target.com - 6.74%
  • homedepot.com - 6.27%
  • amazon.com - 4.91%
  • lowes.com - 3.55%
  • samsung.com - 2.01%
  • hp.com - 1.48%
  • others - 32.91%

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In the PPC landscape, Temu leads with 15.04% click share, followed by Best Buy and Walmart. Notably, ‘others’ collectively hold a significant 32.91%.

Market Exposure

Share of Spend for the top 10 US Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date apple.com bestbuy.com walmart.com target.com homedepot.com hp.com amazon.com lowes.com samsung.com temu.com
2026/09/01 12.67% 8.47% 6% 4.76% 6.59% 2.25% 6.52% 3.33% 4.95% 4.59%
2026/09/02 9.09% 10.92% 6.44% 5.9% 5.57% 2.56% 4.61% 3.32% 5.07% 3.05%
2026/09/03 8.02% 10.81% 5.76% 4.96% 6.08% 2.14% 5.13% 3.66% 4.79% 3.32%
2026/09/04 8.15% 10.59% 5.87% 4.59% 6.33% 2.17% 5.38% 3.76% 4.13% 2.66%
2026/09/05 7.87% 9.84% 5.73% 4.12% 7.29% 2.11% 6.03% 3.92% 4.27% 3.95%
2026/09/06 7.87% 9.2% 5.12% 3.74% 6.97% 2.15% 6.93% 4.09% 4.16% 2.87%
2026/09/07 8.24% 8.99% 5.28% 3.19% 6.79% 2.11% 6.45% 4.29% 3.53% 3.32%
2026/09/08 7.78% 8.75% 5.43% 2.99% 6.49% 2.15% 6.72% 4.15% 2.78% 4.65%
2026/09/09 8.75% 7.74% 6.32% 3.77% 6.41% 2.96% 6.28% 4.37% 2.73% 3.76%
2026/09/10 10.1% 8.02% 6.95% 4.66% 6.21% 3.1% 5.85% 3.76% 2.53% 4.15%
2026/09/11 9.74% 8.02% 7.76% 5.8% 6.62% 3.36% 4.74% 4.36% 2.05% 2.27%
2026/09/12 7.52% 9.3% 8.48% 6.22% 6.98% 3.53% 4.3% 4.6% 1.96% 2.14%
2026/09/13 9.12% 9.44% 9.52% 6.9% 6.1% 3.57% 4.07% 4.45% 1.83% 2.59%
2026/09/14 9.67% 8.39% 9.23% 7.98% 6.12% 3.81% 3.55% 4.26% 1.74% 1.58%
2026/09/15 9.97% 8.94% 8.4% 7.02% 6.61% 3.19% 3.96% 4.16% 2.05% 2.14%
2026/09/16 11.16% 9.12% 8.19% 7.08% 5.87% 3.28% 3.31% 4.11% 2.18% 2.39%
2026/09/17 11.06% 8.39% 9.3% 7.85% 5.63% 3.47% 3.23% 3.49% 1.55% 1.63%
2026/09/18 11.71% 8.66% 9.53% 8.17% 5.81% 3.18% 3.55% 3.64% 2.01% 1.91%
2026/09/19 12.53% 9.35% 9.92% 7.79% 5.41% 2.65% 3.61% 3.45% 2.14% 1.86%
2026/09/20 13.69% 8.99% 9.14% 8.24% 5.12% 2.49% 3.78% 3.1% 2.04% 1.55%
2026/09/21 15.71% 8.09% 8.32% 7.89% 4.76% 2.55% 3.82% 3.02% 2.25% 1.71%
2026/09/22 15.68% 8.24% 8.18% 7.8% 5.28% 2.09% 3.53% 3.24% 2.55% 1.62%
2026/09/23 16.16% 7.68% 7.68% 7.47% 4.79% 2.26% 4.41% 3% 2.65% 1.56%
2026/09/24 13.91% 8.51% 6.5% 6.72% 4.94% 2.34% 3.58% 3.58% 2.64% 1.74%
2026/09/25 15.22% 8.15% 6.52% 6.95% 5.11% 2.25% 3.41% 3.43% 2.37% 1.62%
2026/09/26 15.48% 8.75% 6.34% 6.66% 4.92% 2.3% 4.12% 3.39% 2.44% 1.84%
2026/09/27 15.48% 11.13% 6.75% 5.7% 4.9% 2.86% 3.1% 3.29% 2.36% 1.77%
2026/09/28 14.56% 9.08% 5.9% 5.91% 4.9% 2.69% 3.91% 3.07% 2.67% 1.96%
2026/09/29 14.82% 9.25% 6.56% 6.32% 4.79% 2.67% 3.43% 3.11% 2.4% 1.89%
2026/09/30 15.85% 10.18% 6.43% 6.1% 4.13% 3.33% 3.17% 2.6% 2.57% 1.93%
  • apple.com
  • bestbuy.com
  • walmart.com
  • target.com
  • homedepot.com
  • hp.com
  • amazon.com
  • lowes.com
  • samsung.com
  • temu.com

Copyright © Adthena. All rights reserved.

In September 2026, Apple led PPC spend, peaking at 16.16% on the 23rd. Best Buy fluctuated, ending at 10.18%. Walmart’s share rose mid-month, closing at 6.43%. Target and Home Depot saw varied trends, while Amazon’s share declined, finishing at 3.17%.

Market Exposure

Competitor Count for US Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 3148
2026/09/02 3755
2026/09/03 3861
2026/09/04 3974
2026/09/05 3915
2026/09/06 3818
2026/09/07 3896
2026/09/08 3754
2026/09/09 3716
2026/09/10 3731
2026/09/11 3729
2026/09/12 3784
2026/09/13 3852
2026/09/14 3696
2026/09/15 3905
2026/09/16 3947
2026/09/17 3837
2026/09/18 3751
2026/09/19 3627
2026/09/20 3629
2026/09/21 3599
2026/09/22 3561
2026/09/23 3404
2026/09/24 3508
2026/09/25 3510
2026/09/26 3458
2026/09/27 3483
2026/09/28 3454
2026/09/29 3550
2026/09/30 3519

Copyright © Adthena. All rights reserved.

September began with 3,148 advertisers, peaking at 3,974 on the 4th. A gradual decline followed, ending the month at 3,519.

Campaign Efficiency

Market Loss & Market Gains for US Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
apple.com 4.42%
target.com 2.79%
walmart.com 1.73%
bestbuy.com 0.99%
playstation.com 0.25%
wayfair.com -0.37%
lowes.com -0.57%
homedepot.com -0.93%
amazon.com -1.27%
temu.com -8.5%

Copyright © Adthena. All rights reserved.

Apple.com surged with a 4.42% increase, while Temu.com plummeted by 8.5%. Target.com and Walmart.com also gained, whereas Amazon.com and others saw declines.

Campaign Efficiency

US Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date bestbuy.com target.com walmart.com apple.com homedepot.com temu.com amazon.com lowes.com hp.com wayfair.com
2026/09/01 10.52% 9.61% 9.59% 4.05% 6.69% 10.04% 6.68% 3.57% 1.59% 1.54%
2026/09/02 11.9% 10.1% 10.08% 3.14% 6% 7.18% 5.24% 3.55% 1.84% 1.96%
2026/09/03 11.75% 8.86% 9% 2.79% 6.01% 7.2% 5.9% 3.87% 1.49% 2.01%
2026/09/04 11.81% 8.45% 8.97% 2.75% 6.13% 5.64% 6.31% 3.92% 1.62% 2.35%
2026/09/05 10.39% 7.2% 8.69% 2.76% 6.99% 8.65% 6.83% 4% 1.49% 2.84%
2026/09/06 10.03% 7.04% 7.86% 2.78% 6.81% 6.8% 8.01% 4.23% 1.54% 2.7%
2026/09/07 9.96% 6.12% 7.97% 2.85% 6.6% 7.02% 8% 4.38% 1.5% 2.86%
2026/09/08 9.34% 6.09% 8.07% 2.74% 6.02% 10.04% 8.03% 4.24% 1.53% 2.38%
2026/09/09 8.79% 7.65% 10.01% 2.78% 6.23% 8.23% 6.96% 4.75% 2.17% 2.15%
2026/09/10 8.78% 7.98% 10.49% 3.69% 6.05% 8.53% 6.36% 4.2% 2.16% 2.24%
2026/09/11 9.1% 9.29% 11.29% 3.49% 6.44% 4.72% 5.33% 4.74% 2.34% 2.08%
2026/09/12 10.37% 10.14% 12.5% 2.78% 6.71% 4.19% 4.55% 4.94% 2.48% 2.33%
2026/09/13 10.68% 11.08% 13.62% 3.46% 6.07% 5.14% 4.15% 4.81% 2.47% 2.03%
2026/09/14 9.83% 12.39% 13.84% 3.8% 6.06% 3.26% 3.84% 4.68% 2.59% 2.05%
2026/09/15 10.25% 11.21% 12.85% 3.71% 6.28% 4.28% 4.44% 4.5% 2.36% 2.3%
2026/09/16 10.26% 11.67% 12.25% 4.15% 5.62% 4.84% 3.9% 4.29% 2.31% 2.08%
2026/09/17 9.8% 12.25% 13.4% 4.34% 5.46% 3.25% 3.66% 3.69% 2.31% 1.85%
2026/09/18 9.94% 12.74% 14.35% 4.44% 5.6% 3.83% 3.85% 3.89% 2.31% 1.68%
2026/09/19 10.65% 12.7% 14.74% 4.63% 5.31% 3.48% 3.82% 3.79% 1.97% 1.81%
2026/09/20 10.77% 13.34% 13.84% 4.9% 5.21% 2.97% 4.22% 3.35% 1.8% 1.58%
2026/09/21 9.82% 13.07% 12.94% 5.27% 5.04% 3.26% 4.41% 3.37% 1.81% 1.49%
2026/09/22 10.03% 13.31% 12.82% 5.18% 5.48% 3.08% 4.23% 3.68% 1.48% 1.44%
2026/09/23 9.6% 13.31% 12.05% 5.62% 4.92% 3.34% 4.64% 3.33% 1.58% 1.22%
2026/09/24 10.26% 12.16% 10.33% 5.12% 4.8% 3.71% 3.93% 3.95% 1.64% 1.4%
2026/09/25 9.86% 12.71% 10.62% 5.41% 5.15% 3.78% 3.98% 3.86% 1.54% 1.4%
2026/09/26 10.66% 12.21% 10.27% 5.55% 4.97% 4.05% 4% 3.7% 1.55% 1.71%
2026/09/27 13.15% 10.39% 10.19% 5.52% 5.1% 3.86% 3.9% 3.58% 1.86% 1.62%
2026/09/28 10.98% 10.93% 9.32% 5.42% 4.95% 4.39% 4.03% 3.33% 1.63% 1.63%
2026/09/29 10.9% 11.26% 10.59% 5.51% 4.93% 4.56% 3.62% 3.32% 1.67% 1.68%
2026/09/30 11.69% 10.26% 9.79% 6.27% 4.53% 4.35% 3.43% 2.81% 2.08% 1.46%
  • bestbuy.com
  • target.com
  • walmart.com
  • apple.com
  • homedepot.com
  • temu.com
  • amazon.com
  • lowes.com
  • hp.com
  • wayfair.com

Copyright © Adthena. All rights reserved.

In September 2026, Best Buy’s impression share fluctuated, peaking at 13.15% on the 27th. Target’s share rose steadily, reaching 13.34% on the 20th. Walmart saw a peak of 14.74% on the 19th. Apple and Home Depot had modest gains, while Amazon’s share declined. The month ended with Best Buy at 11.69%, Target at 10.26%, and Walmart at 9.79%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Retail Electronics & Appliances - Last month
  1. 1
    iPad - Apple Official Site https://www.apple.com

    Explore the lineup. Shop iPad Air, iPad Pro, iPad (A16), and iPad mini. Get the devices you love, and enjoy them on your terms with Apple Upgrade. Apple Trade...

  2. 2
    Whynter 9,500 BTU Portable Air Conditioner Cools 500 Sq. Ft https://www.homedepot.com

    Whynter Portable Air Conditioner At The Home Depot With Dehumidifier & Wifi Technology. Whynter Can Cooler With Powerful Cooling Technology - Shop Now At The Home Depot.

  3. 3
    The 9 Best Gaming Laptops of 2026 https://www.lifewire.com

    The Best Laptops Of 2026 For Any Budget. What To Know Before Buying A New Laptop. Our Experts Reviewed 2026's Top-Rated Laptops By Type, Quality And Price. Shop Our Holiday Sale. Types: Limited-Time Deals, Discounts, And More.

  4. 4
    Honest bath & body essentials | Baby care in refreshing scents https://www.target.com

    Gentle + effective products designed for your little one's delicate skin from day one. Bath, cleanse & moisturize with care.

  5. 5
    Temu.Com Official Site https://www.temu.com

    Fast Shipping — Browse thousands of brands and find deals on your favorites at Temu, Shop Now. Make Temu your one-stop destination for affordable items.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Apple, Home Depot, Lifewire, Target, and Temu shine with distinct narratives. Apple’s ad emphasizes innovation and flexibility with its iPad lineup. Home Depot highlights advanced cooling technology with Whynter’s air conditioner. Lifewire offers expert-reviewed gaming laptops, while Target focuses on gentle baby care. Temu promotes affordability and variety, positioning itself as a one-stop shop.

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