US Retail Electronics & Appliances - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electronics & Appliances – US

Google AI Overview visibility for Retail Electronics & Appliances US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 30.4848096168
69.5151903832
30%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 14%
Transactional 13%
Navigational 4%
Seasonal 1%
Local 1%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 US Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
temu.com 15.28
walmart.com 14.94
bestbuy.com 10.43
homedepot.com 6.57
target.com 6.17
apple.com 4.1
lowes.com 3.86
amazon.com 2.99
samsung.com 1.46
hp.com 1.45
others 32.75
  • temu.com - 15.28%
  • walmart.com - 14.94%
  • bestbuy.com - 10.43%
  • homedepot.com - 6.57%
  • target.com - 6.17%
  • apple.com - 4.1%
  • lowes.com - 3.86%
  • amazon.com - 2.99%
  • samsung.com - 1.46%
  • hp.com - 1.45%
  • others - 32.75%

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In the PPC landscape, Temu leads with 15.28% click share, closely followed by Walmart at 14.94%. Best Buy captures 10.43%, while ‘others’ collectively hold a significant 32.75%.

Market Exposure

Share of Spend for the top 10 US Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date apple.com walmart.com bestbuy.com amazon.com homedepot.com lowes.com hp.com target.com samsung.com temu.com
2026/06/01 4.85% 13.77% 7.71% 2.59% 6.18% 4.18% 3.06% 6.78% 2.16% 3.55%
2026/06/02 5.41% 14.07% 8.13% 2.21% 6.02% 3.92% 2.64% 7.56% 1.99% 3.96%
2026/06/03 4.95% 15.2% 10.22% 2.11% 5.78% 4.62% 3.73% 6.98% 2.17% 1.7%
2026/06/04 4.42% 14.42% 11.05% 2.29% 5.71% 3.83% 2.72% 7.51% 2.48% 4.43%
2026/06/05 5.23% 13.8% 11.83% 2.43% 5.35% 3.64% 2.84% 7.1% 2.03% 3.39%
2026/06/06 4.6% 12.34% 12.29% 2.53% 5.77% 4.01% 2.67% 6.91% 2.01% 3.92%
2026/06/07 5.02% 12.96% 12.13% 2.71% 5.81% 4.28% 2.62% 7.09% 2.43% 3.26%
2026/06/08 6.01% 10.66% 9.07% 3.35% 5.01% 3.44% 2.18% 7% 2.98% 3.81%
2026/06/09 4.83% 15.48% 10.64% 2.06% 5.9% 4.46% 3.57% 7.16% 2.15% 1.75%
2026/06/10 4.44% 14.48% 11.2% 1.91% 5.79% 3.79% 2.71% 7.71% 2.46% 4.56%
2026/06/11 5.03% 14.28% 12.25% 1.75% 5.39% 3.54% 2.73% 7.44% 1.94% 3.53%
2026/06/12 4.11% 12.83% 12.86% 1.51% 5.86% 3.93% 2.53% 7.38% 1.97% 4.21%
2026/06/13 4.42% 13.3% 12.56% 2.11% 5.8% 4.17% 2.48% 7.5% 2.43% 3.42%
2026/06/14 6.08% 10.89% 9.32% 3.38% 4.9% 3.34% 2.05% 7.24% 3% 3.92%
2026/06/15 4.3% 15.8% 10.5% 1.93% 5.79% 4.52% 3.61% 7.25% 2.18% 1.82%
2026/06/16 4.26% 13.98% 11.32% 1.79% 5.91% 3.93% 2.7% 7.27% 2.37% 3.74%
2026/06/17 4.4% 14.04% 10.67% 1.78% 5.89% 3.74% 2.74% 7.35% 2.19% 3.47%
2026/06/18 4.41% 13.99% 10.96% 1.58% 5.91% 3.86% 2.67% 7.23% 2.16% 3.31%
2026/06/19 4.25% 14.72% 10.81% 1.67% 5.99% 3.91% 2.75% 7.45% 2.11% 3.44%
2026/06/20 10.27% 8.66% 7.75% 6.89% 5.56% 3.52% 1.7% 4.66% 3.03% 3.08%
2026/06/21 11.99% 8.07% 6.89% 6.08% 6.01% 4.14% 1.59% 4.43% 2.54% 3.74%
2026/06/22 11.32% 7.81% 10% 5.39% 4.93% 3.45% 1.7% 4.56% 2.32% 3.75%
2026/06/23 10.95% 6.91% 9.33% 8.3% 5.05% 3.38% 1.65% 4.43% 2.34% 2.53%
2026/06/24 10.54% 7.64% 8.71% 9.28% 4.8% 3.17% 1.73% 4.78% 2.49% 2.14%
2026/06/25 12.31% 7.93% 8.2% 10.74% 4.02% 2.99% 1.49% 4.18% 2.12% 1.33%
2026/06/26 9.41% 9.98% 7.77% 10.01% 4.32% 3.48% 1.49% 3.74% 2.84% 2.56%
2026/06/27 11.07% 12.41% 8.65% 5.83% 5.02% 4.36% 2.36% 3.68% 2.29% 1.62%
2026/06/28 10.93% 9.86% 8.27% 5.91% 6.16% 3.71% 2.44% 2.6% 2.25% 3.89%
2026/06/29 11.6% 7.92% 6.83% 6.04% 6.59% 3.89% 3.09% 2.74% 2.57% 1.28%
2026/06/30 10.45% 8.98% 8.33% 6.46% 6.21% 3.99% 2.82% 2.68% 1.79% 1.46%
  • apple.com
  • walmart.com
  • bestbuy.com
  • amazon.com
  • homedepot.com
  • lowes.com
  • hp.com
  • target.com
  • samsung.com
  • temu.com

Copyright © Adthena. All rights reserved.

In June 2026, Apple and Walmart’s PPC spend fluctuated, peaking mid-month. Best Buy and Amazon saw consistent growth, while Target and Home Depot experienced declines. Samsung and Temu remained stable.

Market Exposure

Competitor Count for US Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 5472
2026/06/02 4738
2026/06/03 5039
2026/06/04 4665
2026/06/05 4730
2026/06/06 4694
2026/06/07 4713
2026/06/08 5116
2026/06/09 4944
2026/06/10 4499
2026/06/11 4506
2026/06/12 4476
2026/06/13 4434
2026/06/14 4737
2026/06/15 4651
2026/06/16 4696
2026/06/17 4921
2026/06/18 4905
2026/06/19 4832
2026/06/20 3730
2026/06/21 3661
2026/06/22 3615
2026/06/23 3617
2026/06/24 3554
2026/06/25 3506
2026/06/26 3505
2026/06/27 3419
2026/06/28 3443
2026/06/29 3584
2026/06/30 3508

Copyright © Adthena. All rights reserved.

June began with 5,472 advertisers, peaking early, then gradually declined. By month’s end, advertisers settled at 3,508, marking a significant decrease.

Campaign Efficiency

Market Loss & Market Gains for US Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
amazon.com 2.38%
apple.com 1.79%
temu.com 1.58%
canon.com 0.51%
bose.com 0.25%
hp.com -0.32%
homedepot.com -0.44%
target.com -1.2%
bestbuy.com -1.75%
walmart.com -2.83%

Copyright © Adthena. All rights reserved.

Amazon.com surged with a 2.38% click share increase, while Walmart.com faced a decline of 2.83%.

Campaign Efficiency

US Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date walmart.com bestbuy.com amazon.com homedepot.com lowes.com target.com apple.com temu.com wayfair.com hp.com
2026/06/01 18.51% 7.77% 2.44% 6.91% 4.51% 9.11% 2.03% 6.46% 2.36% 1.84%
2026/06/02 19.18% 8.2% 2.15% 6.65% 4.24% 10.22% 2.27% 6.41% 1.91% 1.48%
2026/06/03 21.19% 10.01% 2.12% 6.51% 5.21% 9.62% 2.06% 2.55% 1.85% 2.3%
2026/06/04 18.72% 10.98% 2.16% 6.29% 4.04% 9.78% 1.9% 7.58% 1.52% 1.56%
2026/06/05 18.62% 12.31% 2.3% 5.79% 4.02% 9.49% 2.06% 6.01% 1.37% 1.58%
2026/06/06 16.26% 12.48% 2.42% 6.27% 4.46% 9.24% 1.86% 6.74% 1.84% 1.52%
2026/06/07 17.41% 12.31% 2.6% 6.31% 4.72% 9.66% 2.08% 5.76% 1.86% 1.51%
2026/06/08 14.73% 9.19% 3.32% 5.5% 3.87% 9.67% 2.45% 8.05% 1.8% 1.3%
2026/06/09 21.48% 10.24% 1.9% 6.63% 5.05% 9.87% 2.01% 2.61% 1.89% 2.21%
2026/06/10 18.87% 11.13% 1.78% 6.36% 4% 9.95% 1.86% 7.84% 1.58% 1.57%
2026/06/11 19.13% 12.67% 1.66% 5.86% 3.93% 9.82% 1.9% 6.2% 1.45% 1.52%
2026/06/12 16.8% 12.96% 1.42% 6.35% 4.36% 9.67% 1.61% 7.15% 1.96% 1.45%
2026/06/13 17.82% 12.62% 1.95% 6.33% 4.62% 9.94% 1.93% 5.99% 1.95% 1.44%
2026/06/14 15.07% 9.39% 3.26% 5.43% 3.77% 9.8% 2.57% 8.23% 1.88% 1.26%
2026/06/15 21.73% 10.17% 1.85% 6.5% 5.11% 9.73% 1.89% 2.68% 1.96% 2.28%
2026/06/16 18.71% 11.23% 1.76% 6.57% 4.31% 9.57% 1.76% 6.31% 2.01% 1.59%
2026/06/17 18.92% 10.54% 1.76% 6.49% 4.14% 9.65% 1.88% 5.9% 2.12% 1.62%
2026/06/18 18.81% 10.81% 1.64% 6.54% 4.17% 9.53% 1.86% 5.55% 2.11% 1.6%
2026/06/19 19.55% 10.73% 1.64% 6.57% 4.23% 9.68% 1.77% 5.6% 1.98% 1.66%
2026/06/20 13.72% 8.75% 6.62% 6.07% 4.2% 7.88% 4.08% 7.3% 1.85% 1.1%
2026/06/21 12.12% 8.17% 6.15% 6.54% 4.79% 7.3% 4.69% 9.14% 1.89% 0.93%
2026/06/22 11.32% 10.93% 5.58% 5.4% 3.94% 7.7% 4.65% 10.26% 1.34% 0.94%
2026/06/23 10.42% 10.82% 8.62% 5.58% 4.03% 7.5% 4.46% 6.51% 1.52% 0.97%
2026/06/24 11.75% 9.98% 9.73% 5.29% 3.77% 7.97% 4.31% 5.27% 1.56% 1%
2026/06/25 12.86% 10.04% 11.27% 4.61% 3.72% 7.32% 4.82% 2.76% 1.36% 0.88%
2026/06/26 15.03% 8.84% 10.39% 4.44% 3.9% 6.21% 3.76% 6.11% 1.52% 0.82%
2026/06/27 18.85% 10.12% 6.23% 5.42% 5.12% 6.33% 4.42% 3.11% 1.52% 1.43%
2026/06/28 14.99% 9.25% 6.24% 6.38% 4.25% 4.58% 4.21% 9.49% 1.51% 1.48%
2026/06/29 12.71% 8.04% 7.07% 7.9% 4.7% 5.3% 4.83% 2.34% 1.73% 2.01%
2026/06/30 14.61% 9.08% 7.21% 6.8% 5.01% 4.83% 4.4% 2.81% 1.81% 1.73%
  • walmart.com
  • bestbuy.com
  • amazon.com
  • homedepot.com
  • lowes.com
  • target.com
  • apple.com
  • temu.com
  • wayfair.com
  • hp.com

Copyright © Adthena. All rights reserved.

Walmart’s PPC share fluctuated, peaking mid-month, then declined. Best Buy and Amazon saw steady gains, while Home Depot and Lowe’s remained stable. Target’s share dropped, and Apple surged late June. Temu and Wayfair showed volatility.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Retail Electronics & Appliances - Last month
  1. 1
    Apple - Official Site https://www.apple.com

    Meet the latest iPhone lineup. Shop iPhone 17 Pro, iPhone 17, iPhone 17e, and iPhone Air. Also shop Mac, iPad, AirPods, Apple Watch, Apple TV 4K, and more.

  2. 2
    HP OmniBook Laptop Windows 11 | Powered by Snapdragon X Series https://www.hp.com › ai-laptops › snapdragon_x

    HP OmniBooks powered by Snapdragon® X series processor offer on-device AI even if offline.

  3. 3
    Target® - Official Site - Buy Online, Pick Up In-Store https://www.target.com

    Find The Top Deals, Latest Trends & More Ways To Save At Target™

  4. 4
    Temu.Com Official Site https://www.temu.com

    Temu — Browse thousands of brands and find deals on your favorites at Temu, Shop Now. Make Temu your one-stop destination for affordable items.

  5. 5
    Best iPhone 17 deals in June 2026 | Tom's Guide https://www.tomsguide.com

    iPhone 17 deals are live. Here are all the best deals you can get on every iPhone in Apple's new lineup.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Apple’s official site captivates with its comprehensive product lineup, while HP highlights cutting-edge AI in its OmniBook laptops. Target emphasizes convenience and savings, Temu offers affordability, and Tom’s Guide showcases enticing iPhone 17 deals.

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