Share of Clicks for top 10 AUS Retail Health and Beauty brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| chemistwarehouse.com.au | 19 |
| adorebeauty.com.au | 6.28 |
| woolworths.com.au | 5.05 |
| priceline.com.au | 4.14 |
| amazon.com.au | 3.44 |
| iherb.com | 2.45 |
| laroche-posay.com.au | 2.15 |
| myer.com.au | 1.87 |
| sephora.com.au | 1.72 |
| bulknutrients.com.au | 1.62 |
| others | 52.28 |
- chemistwarehouse.com.au - 19%
- adorebeauty.com.au - 6.28%
- woolworths.com.au - 5.05%
- priceline.com.au - 4.14%
- amazon.com.au - 3.44%
- iherb.com - 2.45%
- laroche-posay.com.au - 2.15%
- myer.com.au - 1.87%
- sephora.com.au - 1.72%
- bulknutrients.com.au - 1.62%
- others - 52.28%
Copyright © Adthena. All rights reserved.
In the PPC landscape, Chemist Warehouse dominates with 19% click share, followed by Adore Beauty at 6.28%. ‘Others’ collectively hold a significant 52.28%, showcasing diverse competition.
Share of Spend for the top 10 AUS Retail Health and Beauty brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | chemistwarehouse.com.au | woolworths.com.au | laroche-posay.com.au | adorebeauty.com.au | amazon.com.au | priceline.com.au | kerastase.com.au | dyson.com.au | iherb.com | kiehls.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/10/01 | 10.34% | 3.26% | 3.97% | 5.6% | 3.37% | 1.32% | 3.28% | 2.04% | 1.82% | 1.59% |
| 2026/10/02 | 11.41% | 3.35% | 3.71% | 4.69% | 3.3% | 1.35% | 3.1% | 2.4% | 1.45% | 1.39% |
| 2026/10/03 | 14.42% | 3.24% | 2.67% | 4.46% | 4.32% | 1.58% | 2.41% | 2.68% | 1.87% | 0.87% |
| 2026/10/04 | 13.9% | 3.69% | 1.92% | 4.56% | 5.9% | 2.03% | 2.2% | 2.56% | 1.88% | 0.8% |
| 2026/10/05 | 13.6% | 3.66% | 1.6% | 4.64% | 6.39% | 2.22% | 2.15% | 2.46% | 2.02% | 0.87% |
| 2026/10/06 | 15.02% | 4.78% | 1.57% | 4.44% | 5.08% | 3.01% | 1.95% | 1.9% | 2.3% | 0.87% |
| 2026/10/07 | 14.98% | 4.82% | 1.49% | 4.5% | 4.81% | 3.46% | 2.15% | 1.97% | 2.24% | 0.91% |
| 2026/10/08 | 15.2% | 4.42% | 1.87% | 4.73% | 4.67% | 3.62% | 2.23% | 1.77% | 2.17% | 0.9% |
| 2026/10/09 | 15.46% | 4.32% | 1.9% | 4.78% | 4.23% | 3.24% | 2.3% | 1.99% | 1.99% | 0.92% |
| 2026/10/10 | 16.38% | 5.38% | 1.78% | 4.84% | 3.87% | 3.91% | 1.67% | 1.67% | 2.29% | 0.87% |
| 2026/10/11 | 16.01% | 5.93% | 1.58% | 5.94% | 3.39% | 4.89% | 1.43% | 1.54% | 2.28% | 0.91% |
| 2026/10/12 | 15.44% | 6.94% | 2.1% | 5.5% | 3.18% | 4.02% | 1.3% | 1.45% | 1.87% | 0.99% |
| 2026/10/13 | 15.32% | 6.47% | 1.57% | 5.25% | 2.79% | 3.97% | 1.75% | 1.68% | 2.1% | 1.08% |
| 2026/10/14 | 14.37% | 5.93% | 2.58% | 5.07% | 2.46% | 3.96% | 2.28% | 2.34% | 1.96% | 1.11% |
| 2026/10/15 | 13.78% | 6.52% | 2.78% | 5.11% | 2.62% | 4.11% | 2.36% | 1.72% | 2.14% | 1.05% |
| 2026/10/16 | 12.01% | 5.83% | 2.7% | 4.76% | 2.12% | 3.33% | 2.53% | 1.94% | 1.84% | 1.74% |
| 2026/10/17 | 11.66% | 6.09% | 3.71% | 4.04% | 1.74% | 3.05% | 2.37% | 1.9% | 1.82% | 1.9% |
| 2026/10/18 | 11.24% | 6.07% | 2.77% | 4.81% | 1.92% | 3.05% | 3.04% | 2.06% | 1.75% | 1.7% |
| 2026/10/19 | 10.03% | 5.72% | 4.11% | 4.5% | 1.8% | 2.15% | 2.96% | 2.07% | 1.51% | 1.82% |
| 2026/10/20 | 8.36% | 5.57% | 3.84% | 4.88% | 1.66% | 1.78% | 3.5% | 2.49% | 1.47% | 1.91% |
| 2026/10/21 | 6.64% | 5.23% | 3.93% | 4.99% | 2.06% | 1.84% | 3.56% | 2.65% | 1.43% | 1.93% |
| 2026/10/22 | 7.31% | 4.35% | 4.44% | 5.84% | 2.06% | 1.98% | 3.37% | 2.87% | 1.25% | 1.81% |
| 2026/10/23 | 8.02% | 4.24% | 3.98% | 4.91% | 1.74% | 2.02% | 3.59% | 3.18% | 1.2% | 1.91% |
| 2026/10/24 | 6.84% | 4.4% | 3.47% | 3.87% | 3.06% | 3.09% | 3.23% | 1.9% | 2.19% | 2.62% |
| 2026/10/25 | 7.02% | 3.75% | 3.55% | 4.55% | 2.74% | 2.82% | 3.09% | 1.99% | 2.24% | 2.06% |
| 2026/10/26 | 6.43% | 3.85% | 3.96% | 3.92% | 2.92% | 3.23% | 3.55% | 1.84% | 2.17% | 2.14% |
| 2026/10/27 | 6.9% | 3.67% | 3.79% | 3.83% | 2.71% | 3.37% | 3.27% | 1.98% | 2.29% | 2.07% |
| 2026/10/28 | 6.05% | 4.1% | 3.35% | 3.76% | 2.63% | 3.01% | 2.9% | 1.89% | 2.33% | 2.16% |
| 2026/10/29 | 6.47% | 3.79% | 3.65% | 3.68% | 2.71% | 2.49% | 3.41% | 2.41% | 1.62% | 2.06% |
| 2026/10/30 | 6.65% | 3.74% | 5.48% | 3.77% | 3.09% | 3.29% | 2.94% | 2.22% | 2% | 1.98% |
| 2026/10/31 | 6.64% | 3.95% | 3.93% | 3.43% | 3.04% | 2.95% | 2.67% | 2.53% | 2.42% | 1.98% |
- chemistwarehouse.com.au
- woolworths.com.au
- laroche-posay.com.au
- adorebeauty.com.au
- amazon.com.au
- priceline.com.au
- kerastase.com.au
- dyson.com.au
- iherb.com
- kiehls.com.au
Copyright © Adthena. All rights reserved.
In October 2026, Chemist Warehouse led with a peak spend share of 16.38% on the 10th, before declining to 6.64% by month’s end. Woolworths saw a steady rise, peaking at 6.94% on the 12th, then tapering off. La Roche-Posay fluctuated, ending at 3.93%. Adore Beauty maintained a consistent presence, closing at 3.43%. Amazon’s share dipped mid-month but recovered to 3.04%. Priceline and Kerastase showed varied trends, finishing at 2.95% and 2.67%, respectively. Dyson and iHerb had modest gains, while Kiehl’s remained stable, ending at 1.98%.
Competitor Count for AUS Retail Health and Beauty
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/10/01 | 2293 |
| 2026/10/02 | 2304 |
| 2026/10/03 | 2320 |
| 2026/10/04 | 2364 |
| 2026/10/05 | 2361 |
| 2026/10/06 | 2340 |
| 2026/10/07 | 2400 |
| 2026/10/08 | 2354 |
| 2026/10/09 | 2420 |
| 2026/10/10 | 2403 |
| 2026/10/11 | 2383 |
| 2026/10/12 | 2368 |
| 2026/10/13 | 2366 |
| 2026/10/14 | 2366 |
| 2026/10/15 | 2338 |
| 2026/10/16 | 2389 |
| 2026/10/17 | 2361 |
| 2026/10/18 | 2316 |
| 2026/10/19 | 2262 |
| 2026/10/20 | 2212 |
| 2026/10/21 | 2154 |
| 2026/10/22 | 2200 |
| 2026/10/23 | 2150 |
| 2026/10/24 | 2442 |
| 2026/10/25 | 2468 |
| 2026/10/26 | 2445 |
| 2026/10/27 | 2491 |
| 2026/10/28 | 2458 |
| 2026/10/29 | 2427 |
| 2026/10/30 | 2411 |
| 2026/10/31 | 2388 |
Copyright © Adthena. All rights reserved.
October began with 2,293 advertisers, peaking at 2,491 on the 27th. A mid-month dip to 2,154 on the 21st was followed by a strong recovery, ending at 2,388.
