Why is the AUS Retail Health and Beauty March 2026 Report useful and how should I use it?

Why is the AUS Retail Health and Beauty March 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Retail Health and Beauty March 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Retail Health and Beauty March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Retail Health and Beauty March 2026 Report?

The AUS Retail Health and Beauty March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Retail Health and Beauty March 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Retail Health and Beauty March 2026 Report for?

The AUS Retail Health and Beauty March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Retail Health and Beauty - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Health and Beauty category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Retail Health and Beauty AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	18.9708391085
	81.0291608915

18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	43
	57

43%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	26%
Transactional	8%
Navigational	1%
Seasonal	0%
Local	0%
Problem Solving	6%

Market Exposure

Share of Clicks for top 10 AUS Retail Health and Beauty brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
chemistwarehouse.com.au	26.49
amazon.com.au	9.25
adorebeauty.com.au	5.17
musclenation.org	3.16
woolworths.com.au	2.72
sephora.com.au	2.63
iherb.com	2.5
priceline.com.au	2
laroche-posay.com.au	1.56
bulknutrients.com.au	1.43
others	43.09

chemistwarehouse.com.au - 26.49%
amazon.com.au - 9.25%
adorebeauty.com.au - 5.17%
musclenation.org - 3.16%
woolworths.com.au - 2.72%
sephora.com.au - 2.63%
iherb.com - 2.5%
priceline.com.au - 2%
laroche-posay.com.au - 1.56%
bulknutrients.com.au - 1.43%
others - 43.09%

In the PPC landscape, Chemist Warehouse dominates with 26.49% click share, followed by Amazon at 9.25%. Adore Beauty captures 5.17%, while ‘others’ collectively hold a significant 43.09%.

Market Exposure

Share of Spend for the top 10 AUS Retail Health and Beauty brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	amazon.com.au	chemistwarehouse.com.au	adorebeauty.com.au	woolworths.com.au	musclenation.org	dyson.com.au	laroche-posay.com.au	iherb.com	kerastase.com.au	ubereats.com
2026/03/01	11.31%	11.3%	1.89%	3.09%	1.65%	2.24%	1.76%	2.82%	0.94%	0.04%
2026/03/02	12.25%	11.53%	1.86%	2.67%	1.31%	1.35%	2.23%	2.69%	0.67%	0.07%
2026/03/03	12.17%	14.39%	2.02%	2.67%	1.19%	1.92%	1.62%	3.04%	0.73%	0.08%
2026/03/04	11.12%	12.59%	1.76%	2.78%	0.73%	1.68%	2.59%	2.94%	1.19%	3.08%
2026/03/05	9.27%	14.15%	1.67%	2.55%	1.36%	1.77%	1.74%	1.91%	1.12%	4.82%
2026/03/06	12.8%	7.36%	1.3%	3.75%	1.08%	2.22%	2.03%	1.93%	1.01%	2.69%
2026/03/07	11.3%	6.56%	1.66%	3.53%	2.09%	2.41%	2.18%	2.1%	1.2%	1.32%
2026/03/08	9.79%	14.37%	5.52%	2.81%	1.05%	2.13%	2.53%	1.7%	0.97%	1.05%
2026/03/09	12.17%	12.47%	5.15%	3.21%	1.75%	2.43%	1.87%	1.87%	1.12%	1.12%
2026/03/10	11.31%	14.28%	5.7%	3.08%	0.97%	2.66%	1.91%	2.19%	0.83%	1.21%
2026/03/11	10.87%	14.34%	5.84%	2.41%	1.49%	2.25%	2.37%	1.99%	1.03%	1.62%
2026/03/12	11.12%	10.5%	6.78%	3.09%	0.82%	1.84%	2.02%	1.96%	1.39%	1.43%
2026/03/13	10.52%	8.18%	5.46%	3.45%	1.85%	2.34%	3.48%	1.77%	2.44%	1.67%
2026/03/14	8.4%	12.91%	8.58%	3.52%	1.33%	2.07%	3.18%	2.06%	1.61%	1.11%
2026/03/15	10.13%	10.07%	6.63%	3.4%	1.53%	2.03%	3.28%	1.72%	1.59%	1.36%
2026/03/16	13.47%	13.25%	4.29%	2.87%	1.43%	1.85%	2.05%	1.86%	1.44%	1.35%
2026/03/17	12.01%	8.77%	3.53%	3.1%	1.69%	1.83%	5.44%	1.71%	2.22%	1.94%
2026/03/18	13.16%	8.18%	4.55%	2.77%	1.77%	2.67%	6%	1.52%	2.33%	1.04%
2026/03/19	13.61%	7.68%	5.05%	2.74%	1.89%	2.19%	6.33%	1.66%	1.79%	1.06%
2026/03/20	13.4%	7.85%	6.68%	2.24%	1.77%	2.14%	6.36%	1.62%	2.25%	0.94%
2026/03/21	12.16%	9.75%	6.12%	2.6%	2.5%	2.34%	1.46%	1.6%	2.25%	0.97%
2026/03/22	11.56%	12.21%	7.92%	2.28%	1.95%	2%	1.14%	1.2%	2.21%	1.04%
2026/03/23	12.03%	9.19%	2.76%	2.52%	2.32%	2.2%	2.37%	1.99%	2.4%	2.48%
2026/03/24	11.21%	11.15%	2.12%	2.85%	2.36%	2.42%	1.26%	2.39%	1.58%	1.71%
2026/03/25	13.49%	5.95%	1.67%	2.37%	1.74%	1.53%	1.53%	2.01%	1.07%	1.51%
2026/03/26	13.21%	9.03%	2.15%	2.86%	1.62%	1.85%	1.38%	2.4%	0.86%	1.96%
2026/03/27	10.06%	14.34%	3.13%	2.74%	1.8%	2.08%	1.72%	2.25%	0.58%	2%
2026/03/28	9.4%	14.79%	3.28%	2.77%	2.03%	1.48%	0.91%	2.17%	0.75%	1.29%
2026/03/29	10.71%	11.1%	4.23%	2.68%	1.77%	1.23%	1.97%	1.81%	0.8%	1.14%
2026/03/30	11.25%	13.08%	4.51%	2.34%	2.01%	1.52%	1.36%	2.61%	0.58%	0.83%
2026/03/31	13.25%	10.65%	4.21%	2.52%	2.11%	1.7%	1.69%	1.41%	0.87%	0.66%

amazon.com.au
chemistwarehouse.com.au
adorebeauty.com.au
woolworths.com.au
musclenation.org
dyson.com.au
laroche-posay.com.au
iherb.com
kerastase.com.au
ubereats.com

Amazon.com.au’s PPC spend fluctuated, peaking mid-month at 13.61%. Chemistwarehouse.com.au saw a dip, then surged to 14.79%. Adorebeauty.com.au’s spend rose steadily, ending at 4.21%. Woolworths.com.au maintained a stable trend, closing at 2.52%.

Market Exposure

Competitor Count for AUS Retail Health and Beauty

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/03/01	2382
2026/03/02	2399
2026/03/03	2459
2026/03/04	2436
2026/03/05	2421
2026/03/06	2428
2026/03/07	2354
2026/03/08	2347
2026/03/09	2331
2026/03/10	2292
2026/03/11	2310
2026/03/12	2253
2026/03/13	2201
2026/03/14	2189
2026/03/15	2181
2026/03/16	2179
2026/03/17	2382
2026/03/18	2288
2026/03/19	2251
2026/03/20	2224
2026/03/21	2253
2026/03/22	2224
2026/03/23	2324
2026/03/24	2295
2026/03/25	2276
2026/03/26	2290
2026/03/27	2341
2026/03/28	2324
2026/03/29	2339
2026/03/30	2356
2026/03/31	2283

March began with 2,382 advertisers, peaking at 2,459 on March 3. A decline followed, reaching 2,179 by March 16. The month concluded with a slight recovery, ending at 2,283 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Health and Beauty

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
amazon.com.au	1.27%
musclenation.org	1.2%
coles.com.au	0.82%
ghdhair.com	0.58%
iherb.com	0.36%
kiehls.com.au	-0.28%
temu.com	-0.31%
woolworths.com.au	-0.47%
ubereats.com	-0.67%
chemistwarehouse.com.au	-2.8%

Amazon.com.au and MuscleNation.org lead with click share gains, while ChemistWarehouse.com.au faces the largest decline.

Campaign Efficiency

AUS Retail Health and Beauty Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	amazon.com.au	chemistwarehouse.com.au	adorebeauty.com.au	woolworths.com.au	priceline.com.au	sephora.com.au	iherb.com	ubereats.com	coles.com.au	temu.com
2026/03/01	14.33%	14.79%	1.94%	4.83%	2.04%	1.41%	3.49%	0.1%	1.58%	2.6%
2026/03/02	14.9%	15.8%	2.01%	4.17%	2.48%	1.55%	3.33%	0.18%	1.3%	3.31%
2026/03/03	15.46%	16.07%	2.3%	4.36%	2.25%	1.71%	3.58%	0.22%	1.51%	3.2%
2026/03/04	13.18%	15.48%	1.64%	4.43%	1.77%	1.36%	3.48%	7.23%	1.56%	3.23%
2026/03/05	11.53%	14.99%	1.7%	3.97%	1.9%	1.34%	2.22%	10.96%	1.62%	2.5%
2026/03/06	15.53%	11.84%	1.34%	5.55%	1.92%	1.75%	2.09%	6.58%	1.62%	2.44%
2026/03/07	15.56%	9.49%	1.74%	5.51%	2.11%	1.83%	2.44%	3.5%	1.97%	1.84%
2026/03/08	13.2%	17.62%	6.31%	4.53%	2.05%	1.54%	2.08%	2.73%	1.41%	1.71%
2026/03/09	15.65%	16.29%	5.77%	5.04%	2.37%	1.57%	2.28%	2.9%	1.64%	1.62%
2026/03/10	14.58%	17.16%	5.96%	4.81%	2.01%	3.35%	2.53%	2.91%	1.41%	1.43%
2026/03/11	13.88%	17.37%	6.4%	3.72%	2.09%	2.41%	2.24%	4.19%	0.98%	1.53%
2026/03/12	14.8%	13.56%	7.65%	4.97%	2.45%	1.54%	2.33%	3.63%	0.65%	1.09%
2026/03/13	13.48%	15.6%	6.13%	5.39%	1.8%	1.55%	2.21%	4.36%	0.54%	1.28%
2026/03/14	11.54%	16.92%	9.86%	5.52%	1.44%	1.38%	2.32%	2.63%	0.54%	1.37%
2026/03/15	13.9%	11.79%	7.82%	5.6%	1.73%	1.56%	2.17%	3.45%	0.4%	1.45%
2026/03/16	17.94%	15.17%	4.88%	4.76%	1.48%	2.13%	2.3%	3.15%	0.36%	0.81%
2026/03/17	16.3%	11.59%	3.89%	4.91%	1.44%	3.78%	2.24%	3.99%	0.34%	0.98%
2026/03/18	18.3%	10.79%	5.35%	4.6%	1.51%	2.63%	1.84%	2.34%	1.45%	0.6%
2026/03/19	18.62%	9.84%	5.81%	4.48%	2.86%	2.83%	1.94%	2.17%	2.37%	0.52%
2026/03/20	17.99%	10.13%	7.75%	3.54%	2.7%	3.24%	1.92%	1.92%	2.59%	0.49%
2026/03/21	16.22%	12.59%	6.97%	3.93%	2.63%	3.59%	1.84%	2.02%	2.33%	0.47%
2026/03/22	16.08%	14.7%	8.86%	3.59%	2.72%	2.26%	1.45%	2.32%	1.67%	0.73%
2026/03/23	15.97%	11.55%	2.95%	4.02%	3.08%	0.91%	2.25%	4.67%	2.14%	1.36%
2026/03/24	14.81%	12.78%	2.47%	4.54%	2.96%	1.09%	2.73%	3.31%	2.13%	1.35%
2026/03/25	17.74%	9.75%	1.69%	3.8%	2.54%	1.13%	2.42%	2.78%	1.93%	1.33%
2026/03/26	17.07%	11.04%	2.45%	4.37%	1.51%	1.51%	2.8%	4.03%	2.18%	1.24%
2026/03/27	13.42%	17.17%	3.53%	4.35%	1.54%	1.45%	2.65%	3.64%	2.28%	1.38%
2026/03/28	13.11%	16.61%	3.69%	4.35%	1.64%	1.36%	2.47%	2.6%	2.53%	1.45%
2026/03/29	14.86%	12.64%	5.16%	4.24%	1.41%	1.08%	2.2%	2.17%	2.34%	1.77%
2026/03/30	15.42%	15.7%	5.3%	3.64%	1.36%	1.41%	2.87%	1.79%	2.36%	1.55%
2026/03/31	17.86%	13.55%	4.95%	4.1%	1.72%	1.68%	1.41%	1.38%	1.16%	1.12%

amazon.com.au
chemistwarehouse.com.au
adorebeauty.com.au
woolworths.com.au
priceline.com.au
sephora.com.au
iherb.com
ubereats.com
coles.com.au
temu.com

Amazon.com.au’s impression share fluctuated, peaking mid-month at 18.62%. Chemistwarehouse.com.au saw a decline, ending at 13.55%. Adorebeauty.com.au’s share rose, peaking at 9.86%. Woolworths.com.au remained stable, finishing at 4.10%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Health and Beauty

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Retail Health and Beauty - Last month

1
Adore Beauty | Afterpay Day - Score Up To 40% Off Big Brands https://www.adorebeauty.com.au
Up To 40% Off Beauty's Biggest Names. Happy Afterpay Day.
2
Chemist Warehouse Online - Chemist Warehouse https://www.chemistwarehouse.com.au/
Shop Discount Beauty & Health Care Products At Chemist Warehouse. Fast Shipping Available
3
La Roche-Posay Australia - Sale And Special Offers https://www.laroche-posay.com.au › sale-and › special-offers
Shop Skincare Recommended By Dermatologists And Formulated For Sensitive Skin. Discover La Roche-Posay's Best Sellers: Sunscreens, Face & Body Care For Every Skin Type. Act On Acne.
4
Priceline Pharmacy https://www.priceline.com.au
Shop at Priceline Pharmacy — Priceline Pharmacy - Australia's Leading Health & Beauty Retailer
5
Specsavers Optometrists | Shop Glasses & Contact Lenses https://www.specsavers.com.au › stores › optometrists
Get an eye test at Specsavers, winner of Reader’s Digest optometry “Quality Service” Award. With over 350 stores across Australia, finding one near you is easy and convenient.

Adore Beauty entices with up to 40% off big brands, celebrating Afterpay Day. Chemist Warehouse offers discounted beauty and health products with fast shipping. La Roche-Posay highlights dermatologist-recommended skincare for sensitive skin. Priceline Pharmacy stands as Australia’s leading health and beauty retailer. Specsavers emphasizes quality service with convenient locations.

Frequently Asked Questions

Why is the AUS Retail Health and Beauty March 2026 Report useful and how should I use it?

Why is the AUS Retail Health and Beauty March 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Retail Health and Beauty March 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Retail Health and Beauty March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Retail Health and Beauty March 2026 Report?

The AUS Retail Health and Beauty March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Retail Health and Beauty March 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Retail Health and Beauty March 2026 Report for?

The AUS Retail Health and Beauty March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Coles | OMD | Smith St Adthena Case Study

Paid search optimization in action: Smith St and Coles with Adthena insights

Smith St. and Coles partnered with Adthena to gain a clear view of their paid search landscape, monitoring Woolworths and the wider market to ensure Coles remained front of mind for shoppers through strategic paid search optimization. By leveraging competitor insights and market trend data, the team optimized seasonal demand capture, boosting paid search traffic growth by 10% year-over-year while maintaining the same level of marketing budget.Read case study

How Circus PPC and Roman delivered smarter brand spend and a 15X ROAS with Adthena

Online fashion retailer Roman needed to improve paid search efficiency without compromising revenue. With guidance from digital agency partner Circus PPC, they turned to Adthena’s Brand Activator to reduce wasted brand spend.Read case study

Capital on Tap doubles PMax conversions and cuts CPL by 37%

Capital on Tap partnered with Adthena to streamline their paid search efforts, driving measurable improvements in efficiency, spend optimization, and brand protection. The results showcase how strategic automation and search intelligence deliver real business impact.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Retail Health and Beauty - PPC Market Share Analysis March 2026