Share of Clicks for top 10 US Retail Health and Beauty brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| cvs.com | 12 |
| sephora.com | 8.95 |
| ulta.com | 6.41 |
| walgreens.com | 6.08 |
| sallybeauty.com | 4.98 |
| target.com | 4.19 |
| amazon.com | 3.2 |
| 1800contacts.com | 2.26 |
| bathandbodyworks.com | 2.11 |
| walmart.com | 1.87 |
| others | 47.95 |
- cvs.com - 12%
- sephora.com - 8.95%
- ulta.com - 6.41%
- walgreens.com - 6.08%
- sallybeauty.com - 4.98%
- target.com - 4.19%
- amazon.com - 3.2%
- 1800contacts.com - 2.26%
- bathandbodyworks.com - 2.11%
- walmart.com - 1.87%
- others - 47.95%
Copyright © Adthena. All rights reserved.
In the PPC landscape, CVS leads with 12.00% click share, followed by Sephora at 8.95%. ‘Others’ dominate with 47.95%, highlighting diverse competition.
Share of Spend for the top 10 US Retail Health and Beauty brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | sephora.com | cvs.com | 1800contacts.com | target.com | amazon.com | ulta.com | walgreens.com | nutrafol.com | glassesusa.com | dermstore.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 5.73% | 8.65% | 3.86% | 4.13% | 3.33% | 3.03% | 2.31% | 2.09% | 2.36% | 1.49% |
| 2026/08/02 | 5.91% | 7.73% | 2.92% | 3.67% | 3.81% | 2.41% | 4.44% | 2.49% | 1.76% | 1.35% |
| 2026/08/03 | 7.84% | 7.07% | 3.21% | 3.7% | 4.01% | 3% | 2.91% | 2.6% | 2.28% | 1.75% |
| 2026/08/04 | 6.3% | 8.76% | 3.11% | 3.73% | 4.88% | 2.61% | 2.41% | 2.14% | 1.85% | 2.24% |
| 2026/08/05 | 4.85% | 9.39% | 5.17% | 4.28% | 4.72% | 2.93% | 3% | 2.17% | 1.42% | 3.5% |
| 2026/08/06 | 4.17% | 9.71% | 3.81% | 4.03% | 4.56% | 3.37% | 4.02% | 2.08% | 1.6% | 3.16% |
| 2026/08/07 | 4.52% | 9.95% | 5.43% | 4.06% | 3.67% | 2.75% | 3.82% | 2.95% | 1.5% | 4.03% |
| 2026/08/08 | 5.79% | 11.67% | 4.18% | 4.56% | 3.18% | 1.56% | 1.99% | 2.35% | 1.54% | 5.14% |
| 2026/08/09 | 3.95% | 10.14% | 4.63% | 4.53% | 3.58% | 3.19% | 6.13% | 2.17% | 1.85% | 6.87% |
| 2026/08/10 | 5.33% | 11.37% | 5.57% | 3.92% | 3.97% | 3.03% | 2.47% | 2.89% | 1.84% | 6.34% |
| 2026/08/11 | 6% | 9.63% | 5.22% | 3.71% | 3.36% | 3.14% | 4.33% | 2.95% | 2.52% | 5.86% |
| 2026/08/12 | 6.02% | 9.02% | 4.59% | 4.14% | 3.46% | 2.88% | 5.3% | 3.04% | 1.85% | 4.53% |
| 2026/08/13 | 4.07% | 9.43% | 4.84% | 4.11% | 3.47% | 3.05% | 4.83% | 3.06% | 1.85% | 5.64% |
| 2026/08/14 | 4.83% | 10.85% | 5.24% | 4.7% | 3.27% | 2.93% | 1.53% | 3.02% | 1.93% | 2.31% |
| 2026/08/15 | 5.78% | 9.08% | 5.93% | 4.04% | 3.87% | 3.05% | 3.9% | 2.06% | 1.97% | 1.81% |
| 2026/08/16 | 4.21% | 8.66% | 5.06% | 4.03% | 4.49% | 3.06% | 4.94% | 3.12% | 1.75% | 2.1% |
| 2026/08/17 | 9.28% | 9.19% | 4.16% | 4.03% | 3.81% | 3.13% | 4.1% | 2.33% | 1.86% | 1.89% |
| 2026/08/18 | 7.38% | 10% | 5.23% | 5.15% | 3.3% | 3.59% | 3.68% | 1.57% | 2.2% | 2.02% |
| 2026/08/19 | 6.5% | 10.15% | 6.88% | 5.07% | 3.49% | 4.03% | 1.14% | 3.67% | 2.24% | 1.78% |
| 2026/08/20 | 5.29% | 8.9% | 6.21% | 4.54% | 4.06% | 3.22% | 3.15% | 2.88% | 2.18% | 2.35% |
| 2026/08/21 | 7.14% | 8.9% | 6.4% | 4.5% | 3.79% | 3.11% | 2.52% | 3.91% | 1.95% | 2.15% |
| 2026/08/22 | 6.98% | 9.92% | 5.35% | 5.07% | 3.82% | 3.34% | 2.74% | 2.01% | 2.09% | 2.1% |
| 2026/08/23 | 5.94% | 10.06% | 5.62% | 4.72% | 3.96% | 2.86% | 2.79% | 3.23% | 2.24% | 2.25% |
| 2026/08/24 | 6.69% | 8.62% | 7.45% | 4.24% | 3.76% | 3.25% | 3.22% | 2.39% | 2.55% | 2.53% |
| 2026/08/25 | 5.8% | 11.63% | 6.77% | 6.03% | 3.68% | 3.38% | 2.73% | 2.46% | 1.87% | 1.74% |
| 2026/08/26 | 13.06% | 9.18% | 5.67% | 5.33% | 3.55% | 2.75% | 2.33% | 2.67% | 2.07% | 1.94% |
| 2026/08/27 | 6.12% | 9.78% | 6.12% | 5.35% | 3.74% | 3.17% | 2.77% | 2.24% | 2.17% | 2.33% |
| 2026/08/28 | 4.44% | 8.72% | 6.36% | 5.12% | 4.25% | 3.4% | 2.19% | 2.81% | 2.06% | 2.12% |
| 2026/08/29 | 4.79% | 7.96% | 6.07% | 4.77% | 4.8% | 3.19% | 2.17% | 2.99% | 1.86% | 2.54% |
| 2026/08/30 | 5.75% | 7.3% | 6.16% | 5.27% | 4.6% | 3.92% | 2.47% | 2.45% | 2.43% | 1.56% |
| 2026/08/31 | 8.74% | 7.91% | 7.09% | 4.45% | 4.24% | 3.88% | 2.74% | 2.35% | 2.33% | 1.49% |
- sephora.com
- cvs.com
- 1800contacts.com
- target.com
- amazon.com
- ulta.com
- walgreens.com
- nutrafol.com
- glassesusa.com
- dermstore.com
Copyright © Adthena. All rights reserved.
Sephora’s PPC spend fluctuated, peaking at 13.06% on August 26. CVS maintained a strong presence, while 1800contacts and Target showed steady trends. Amazon and Ulta had moderate fluctuations. Walgreens and Nutrafol experienced varied trends. GlassesUSA and Dermstore had lower spend shares.
Competitor Count for US Retail Health and Beauty
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 4527 |
| 2026/08/02 | 4559 |
| 2026/08/03 | 4372 |
| 2026/08/04 | 4630 |
| 2026/08/05 | 4195 |
| 2026/08/06 | 3943 |
| 2026/08/07 | 3809 |
| 2026/08/08 | 3739 |
| 2026/08/09 | 3743 |
| 2026/08/10 | 3959 |
| 2026/08/11 | 3881 |
| 2026/08/12 | 3912 |
| 2026/08/13 | 3905 |
| 2026/08/14 | 3965 |
| 2026/08/15 | 3862 |
| 2026/08/16 | 3855 |
| 2026/08/17 | 3695 |
| 2026/08/18 | 3762 |
| 2026/08/19 | 3580 |
| 2026/08/20 | 3834 |
| 2026/08/21 | 3903 |
| 2026/08/22 | 3925 |
| 2026/08/23 | 3955 |
| 2026/08/24 | 3914 |
| 2026/08/25 | 3990 |
| 2026/08/26 | 3911 |
| 2026/08/27 | 3990 |
| 2026/08/28 | 4127 |
| 2026/08/29 | 4571 |
| 2026/08/30 | 4301 |
| 2026/08/31 | 4227 |
Copyright © Adthena. All rights reserved.
August began with 4,527 advertisers, peaking at 4,630 on the 4th. A mid-month dip saw numbers fall to 3,580 on the 19th. The month concluded with a resurgence, reaching 4,227 advertisers.
