Share of Clicks for top 10 US Retail Health and Beauty brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| sephora.com | 9.19 |
| cvs.com | 8.32 |
| ulta.com | 7.72 |
| target.com | 4.69 |
| walgreens.com | 4.68 |
| sallybeauty.com | 4.48 |
| bathandbodyworks.com | 3.14 |
| amazon.com | 3.11 |
| fragrancenet.com | 2.3 |
| 1800contacts.com | 2.26 |
| others | 50.11 |
- sephora.com - 9.19%
- cvs.com - 8.32%
- ulta.com - 7.72%
- target.com - 4.69%
- walgreens.com - 4.68%
- sallybeauty.com - 4.48%
- bathandbodyworks.com - 3.14%
- amazon.com - 3.11%
- fragrancenet.com - 2.3%
- 1800contacts.com - 2.26%
- others - 50.11%
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In the PPC landscape, ‘others’ dominate with 50.11% click share, while Sephora leads individual advertisers at 9.19%, followed by CVS at 8.32%.
Share of Spend for the top 10 US Retail Health and Beauty brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | cvs.com | sephora.com | target.com | 1800contacts.com | ulta.com | nutrafol.com | glassesusa.com | amazon.com | walgreens.com | dermstore.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 6.93% | 6.79% | 3.87% | 7.53% | 2.8% | 3.39% | 2.56% | 4.48% | 3.45% | 1.41% |
| 2026/09/02 | 6.79% | 9.43% | 4.55% | 5.37% | 2.95% | 4.54% | 2.49% | 3.2% | 1.6% | 0.5% |
| 2026/09/03 | 5.91% | 7.99% | 4.03% | 5.83% | 3.28% | 4.37% | 2.48% | 3.48% | 2.54% | 0.45% |
| 2026/09/04 | 5.54% | 8.09% | 3.5% | 5.12% | 3.25% | 4.6% | 2.16% | 3.56% | 3.54% | 0.43% |
| 2026/09/05 | 4.87% | 7.71% | 3.14% | 4.36% | 3.02% | 4.55% | 2.23% | 4.16% | 3.66% | 0.39% |
| 2026/09/06 | 4.96% | 7.02% | 2.88% | 4.07% | 2.85% | 4.28% | 2.73% | 4.65% | 2.08% | 0.41% |
| 2026/09/07 | 4.46% | 6.11% | 2.56% | 4.8% | 3.15% | 3.54% | 3.12% | 4.35% | 1.89% | 0.43% |
| 2026/09/08 | 4.64% | 4.98% | 2.44% | 4.99% | 2.72% | 3.92% | 3.28% | 4.4% | 1.52% | 0.5% |
| 2026/09/09 | 5.55% | 3.68% | 3.14% | 5.38% | 2.86% | 4.16% | 2.43% | 4.76% | 2.08% | 0.72% |
| 2026/09/10 | 5.41% | 4.97% | 4.24% | 4.24% | 2.95% | 3.18% | 2.46% | 4.26% | 2.09% | 1.89% |
| 2026/09/11 | 5.66% | 6.77% | 4.93% | 3.52% | 5.2% | 2.68% | 2.38% | 3.55% | 1.84% | 2.35% |
| 2026/09/12 | 6.27% | 5.58% | 5.5% | 4.01% | 3.63% | 2.62% | 2.41% | 3.56% | 3.45% | 2.89% |
| 2026/09/13 | 8.27% | 3.74% | 5.96% | 3.73% | 4.44% | 2.37% | 3.13% | 3.26% | 1.35% | 3.02% |
| 2026/09/14 | 8.44% | 5.04% | 6.48% | 3.78% | 3.94% | 2.22% | 2.66% | 3.15% | 1.48% | 3.28% |
| 2026/09/15 | 7.85% | 6.09% | 6% | 3.35% | 3.68% | 2.32% | 2.24% | 3.28% | 1.88% | 2.6% |
| 2026/09/16 | 8.71% | 5.06% | 6.54% | 3.62% | 3.52% | 2.3% | 2.22% | 2.93% | 1.63% | 2.65% |
| 2026/09/17 | 8.76% | 5.75% | 6.64% | 3.65% | 3.96% | 2% | 2.57% | 2.85% | 0.6% | 3.23% |
| 2026/09/18 | 8.93% | 7.66% | 6.57% | 3.53% | 4.49% | 2.18% | 2.62% | 2.84% | 1.17% | 2.6% |
| 2026/09/19 | 8.52% | 9.47% | 5.76% | 3.41% | 3.95% | 2.5% | 2.74% | 2.98% | 1.62% | 2.32% |
| 2026/09/20 | 8.94% | 6.3% | 6.19% | 2.64% | 3.95% | 2.53% | 2.88% | 3.03% | 2.31% | 2.39% |
| 2026/09/21 | 8.91% | 5.83% | 5.72% | 4.7% | 3.55% | 1.77% | 2.99% | 3.15% | 1.98% | 2.36% |
| 2026/09/22 | 9.4% | 7.5% | 5.71% | 4.37% | 3.83% | 2.54% | 2.64% | 3.25% | 2.03% | 2.69% |
| 2026/09/23 | 7.38% | 8.93% | 5.23% | 4.13% | 3.58% | 2.26% | 1.72% | 3.18% | 3.07% | 2.82% |
| 2026/09/24 | 7.08% | 6.85% | 5.33% | 3.73% | 3.33% | 2.41% | 2.43% | 3.07% | 1.96% | 3.08% |
| 2026/09/25 | 7.13% | 4.99% | 5.52% | 5.05% | 3.85% | 2.68% | 2.46% | 2.85% | 1.47% | 3.23% |
| 2026/09/26 | 7.61% | 3.72% | 5.52% | 4.88% | 3.24% | 2.77% | 2.41% | 2.65% | 2.96% | 3.11% |
| 2026/09/27 | 6.42% | 3.91% | 5.08% | 4.96% | 3.12% | 3.07% | 2.78% | 2.64% | 1.98% | 2.95% |
| 2026/09/28 | 6.16% | 6.05% | 5.01% | 5.34% | 2.99% | 2.9% | 3.1% | 2.75% | 1.21% | 2.75% |
| 2026/09/29 | 7% | 3.61% | 5.41% | 5.22% | 3.67% | 3.16% | 2.48% | 2.72% | 2.15% | 2.6% |
| 2026/09/30 | 6.17% | 5.75% | 5.03% | 4.43% | 3.84% | 2.78% | 2.52% | 2.19% | 1.92% | 1.83% |
- cvs.com
- sephora.com
- target.com
- 1800contacts.com
- ulta.com
- nutrafol.com
- glassesusa.com
- amazon.com
- walgreens.com
- dermstore.com
Copyright © Adthena. All rights reserved.
In September 2026, CVS saw a steady rise in PPC spend share, peaking mid-month. Sephora experienced fluctuations, with a notable dip mid-month. Target’s share increased steadily, while 1800contacts and Ulta showed varied trends. Nutrafol and GlassesUSA had minor fluctuations. Amazon’s share decreased, and Walgreens showed inconsistent trends. Dermstore’s share rose steadily, peaking mid-month.
Competitor Count for US Retail Health and Beauty
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/09/01 | 4119 |
| 2026/09/02 | 4709 |
| 2026/09/03 | 4795 |
| 2026/09/04 | 4848 |
| 2026/09/05 | 4818 |
| 2026/09/06 | 4553 |
| 2026/09/07 | 4539 |
| 2026/09/08 | 4436 |
| 2026/09/09 | 4516 |
| 2026/09/10 | 4573 |
| 2026/09/11 | 4604 |
| 2026/09/12 | 4646 |
| 2026/09/13 | 4683 |
| 2026/09/14 | 4481 |
| 2026/09/15 | 4838 |
| 2026/09/16 | 4888 |
| 2026/09/17 | 4874 |
| 2026/09/18 | 4706 |
| 2026/09/19 | 4585 |
| 2026/09/20 | 4627 |
| 2026/09/21 | 4550 |
| 2026/09/22 | 4537 |
| 2026/09/23 | 4399 |
| 2026/09/24 | 4518 |
| 2026/09/25 | 4533 |
| 2026/09/26 | 4513 |
| 2026/09/27 | 4536 |
| 2026/09/28 | 4543 |
| 2026/09/29 | 4605 |
| 2026/09/30 | 4588 |
Copyright © Adthena. All rights reserved.
September saw a dynamic shift in advertisers, starting at 4,119 and peaking at 4,888 mid-month. The month concluded with a slight dip, ending at 4,588.
