Share of Clicks for top 10 US Retail Health and Beauty brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| sephora.com | 11.82 |
| cvs.com | 9.58 |
| ulta.com | 6.64 |
| walgreens.com | 4.42 |
| target.com | 4.26 |
| sallybeauty.com | 4.21 |
| amazon.com | 3.29 |
| walmart.com | 3.12 |
| bathandbodyworks.com | 1.84 |
| fragrancenet.com | 1.81 |
| others | 49.01 |
- sephora.com - 11.82%
- cvs.com - 9.58%
- ulta.com - 6.64%
- walgreens.com - 4.42%
- target.com - 4.26%
- sallybeauty.com - 4.21%
- amazon.com - 3.29%
- walmart.com - 3.12%
- bathandbodyworks.com - 1.84%
- fragrancenet.com - 1.81%
- others - 49.01%
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In the beauty and retail PPC landscape, Sephora leads with 11.82% click share, followed by CVS at 9.58%. Ulta captures 6.64%, while ‘others’ dominate with 49.01%.
Share of Spend for the top 10 US Retail Health and Beauty brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | sephora.com | cvs.com | target.com | ulta.com | 1800contacts.com | nutrafol.com | amazon.com | walmart.com | walgreens.com | glassesusa.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 12.66% | 6.34% | 3.65% | 5% | 1.95% | 1.28% | 4.73% | 1.9% | 2.72% | 2.57% |
| 2026/07/02 | 8.17% | 6.97% | 4.22% | 4.72% | 2.63% | 1.68% | 4.19% | 2.41% | 1.68% | 2.12% |
| 2026/07/03 | 9.93% | 5.78% | 3.08% | 5.46% | 2.38% | 1.82% | 3.57% | 1.83% | 2.33% | 3.45% |
| 2026/07/04 | 7.23% | 5.41% | 2.96% | 5.11% | 1.92% | 2.04% | 4.78% | 2.12% | 3.11% | 2.24% |
| 2026/07/05 | 11.93% | 4.46% | 3.22% | 4.77% | 1.93% | 1.54% | 4.64% | 2.17% | 1.6% | 2.54% |
| 2026/07/06 | 10.89% | 4.94% | 3.36% | 4.15% | 2.2% | 1.7% | 4.65% | 2.34% | 2.5% | 2.34% |
| 2026/07/07 | 11.33% | 4.75% | 3.07% | 7.18% | 2.22% | 1.38% | 5.19% | 2.23% | 1.59% | 2.36% |
| 2026/07/08 | 6.21% | 7.77% | 3.8% | 6.48% | 2.28% | 1.79% | 4.69% | 2.68% | 2.15% | 2.28% |
| 2026/07/09 | 4.1% | 9.82% | 5.84% | 6.73% | 2.81% | 4.84% | 2.73% | 2.48% | 2.02% | 2.26% |
| 2026/07/10 | 12.36% | 7.5% | 4.78% | 5.08% | 3.49% | 3.95% | 3.07% | 2.75% | 1.88% | 1.58% |
| 2026/07/11 | 28% | 6.19% | 4.08% | 4.4% | 1.85% | 3.7% | 2.24% | 2.61% | 1.03% | 1% |
| 2026/07/12 | 19.83% | 7.28% | 4.31% | 3.97% | 2.68% | 2.9% | 2.97% | 2.85% | 1.78% | 1.27% |
| 2026/07/13 | 16.83% | 7% | 3.86% | 3.59% | 2.88% | 4.27% | 4.65% | 2.4% | 1.22% | 1.33% |
| 2026/07/14 | 5.57% | 6.98% | 3.94% | 4.5% | 2.2% | 4.21% | 5.66% | 2.81% | 2.91% | 1.58% |
| 2026/07/15 | 32.52% | 5.58% | 3.5% | 2.97% | 1.68% | 1.38% | 3.53% | 2.34% | 1.45% | 0.97% |
| 2026/07/16 | 10.76% | 6.8% | 3.98% | 4.98% | 2.6% | 4.46% | 4.02% | 3.12% | 2.59% | 1.68% |
| 2026/07/17 | 17.85% | 6.34% | 4.16% | 3.69% | 2.79% | 2.05% | 3.06% | 3.05% | 2.92% | 1.82% |
| 2026/07/18 | 29.47% | 5.13% | 3.83% | 3.29% | 2.18% | 1.03% | 2.09% | 2.61% | 1.86% | 1.6% |
| 2026/07/19 | 12.3% | 6.47% | 5.06% | 3.49% | 2.02% | 2.77% | 3.09% | 3.57% | 2.36% | 1.1% |
| 2026/07/20 | 10.21% | 6.54% | 5.66% | 4.17% | 2.32% | 2.59% | 3.14% | 3.26% | 2.11% | 1.47% |
| 2026/07/21 | 5.54% | 6.95% | 3.92% | 4.47% | 2.18% | 4.18% | 5.64% | 2.8% | 2.9% | 1.57% |
| 2026/07/22 | 18.24% | 6.97% | 4.24% | 3.74% | 2.48% | 3.38% | 2.66% | 2.92% | 1.61% | 1.45% |
| 2026/07/23 | 14.9% | 6.98% | 4.36% | 4.26% | 2.28% | 3.13% | 2.85% | 3.14% | 1.76% | 1.75% |
| 2026/07/24 | 18.87% | 6.82% | 4.21% | 3.81% | 2.14% | 2.82% | 2.66% | 2.93% | 1.29% | 2.03% |
| 2026/07/25 | 11.86% | 7.55% | 4.24% | 4.58% | 2.3% | 3.52% | 3.14% | 2.79% | 1.81% | 1.73% |
| 2026/07/26 | 21.78% | 6.64% | 3.95% | 4.06% | 2.19% | 2.98% | 2.69% | 2.4% | 1.71% | 1.62% |
| 2026/07/27 | 17.85% | 6.15% | 3.81% | 4.27% | 2.33% | 2.02% | 3.36% | 2.48% | 3.02% | 1.57% |
| 2026/07/28 | 9.57% | 6.33% | 3.83% | 4.93% | 2.67% | 2.56% | 4.21% | 2.78% | 2.77% | 1.8% |
| 2026/07/29 | 10.13% | 6.94% | 3.8% | 4.58% | 2.01% | 2.75% | 4.4% | 2.2% | 1.66% | 1.95% |
| 2026/07/30 | 9.28% | 6.23% | 3.73% | 3.41% | 2.73% | 5.08% | 4.31% | 2.7% | 2.41% | 1.8% |
| 2026/07/31 | 13.92% | 6.1% | 3.93% | 3.42% | 3.41% | 3.33% | 3.3% | 2.95% | 2.4% | 2.07% |
- sephora.com
- cvs.com
- target.com
- ulta.com
- 1800contacts.com
- nutrafol.com
- amazon.com
- walmart.com
- walgreens.com
- glassesusa.com
Copyright © Adthena. All rights reserved.
Sephora’s PPC spend peaked mid-month, reaching 32.52% on July 15. CVS maintained steady spending, while Target saw a slight increase. Ulta’s spend fluctuated, peaking early. Amazon’s spend was consistent, with a slight dip mid-month.
Competitor Count for US Retail Health and Beauty
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 3961 |
| 2026/07/02 | 4281 |
| 2026/07/03 | 4264 |
| 2026/07/04 | 4318 |
| 2026/07/05 | 4426 |
| 2026/07/06 | 4275 |
| 2026/07/07 | 4263 |
| 2026/07/08 | 4150 |
| 2026/07/09 | 4288 |
| 2026/07/10 | 4661 |
| 2026/07/11 | 4659 |
| 2026/07/12 | 4679 |
| 2026/07/13 | 4387 |
| 2026/07/14 | 4240 |
| 2026/07/15 | 4172 |
| 2026/07/16 | 4096 |
| 2026/07/17 | 4087 |
| 2026/07/18 | 4185 |
| 2026/07/19 | 4201 |
| 2026/07/20 | 4112 |
| 2026/07/21 | 4240 |
| 2026/07/22 | 4990 |
| 2026/07/23 | 4960 |
| 2026/07/24 | 4949 |
| 2026/07/25 | 4981 |
| 2026/07/26 | 5096 |
| 2026/07/27 | 4737 |
| 2026/07/28 | 4557 |
| 2026/07/29 | 4450 |
| 2026/07/30 | 4523 |
| 2026/07/31 | 4431 |
Copyright © Adthena. All rights reserved.
July saw a dynamic shift in distinct advertisers, starting at 3,961 and peaking at 5,096. The month concluded with 4,431 advertisers, reflecting a vibrant competitive landscape.
