Share of Clicks for top 10 US Retail Health and Beauty brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| sephora.com | 9.59 |
| bathandbodyworks.com | 8.16 |
| cvs.com | 6.6 |
| ulta.com | 5.08 |
| walgreens.com | 5.07 |
| target.com | 3.57 |
| sallybeauty.com | 3.3 |
| walmart.com | 2.38 |
| amazon.com | 2.22 |
| nutrafol.com | 2.01 |
| others | 52.02 |
- sephora.com - 9.59%
- bathandbodyworks.com - 8.16%
- cvs.com - 6.6%
- ulta.com - 5.08%
- walgreens.com - 5.07%
- target.com - 3.57%
- sallybeauty.com - 3.3%
- walmart.com - 2.38%
- amazon.com - 2.22%
- nutrafol.com - 2.01%
- others - 52.02%
Copyright © Adthena. All rights reserved.
Sephora leads with 9.59% click share, followed by Bath & Body Works at 8.16%. ‘Others’ dominate with 52.02%, highlighting diverse competition.
Share of Spend for the top 10 US Retail Health and Beauty brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | cvs.com | nutrafol.com | sephora.com | target.com | 1800contacts.com | ulta.com | glassesusa.com | walmart.com | amazon.com | walgreens.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 5.7% | 4.18% | 7.31% | 3.87% | 3.48% | 3.02% | 1.64% | 1.83% | 3.23% | 4.13% |
| 2026/04/02 | 5.56% | 5.03% | 4.73% | 4.01% | 4.52% | 2.89% | 1.57% | 2.56% | 3.81% | 3.3% |
| 2026/04/03 | 5.68% | 6.74% | 3.15% | 4.02% | 3.96% | 2.87% | 1.79% | 2.58% | 3.89% | 3.16% |
| 2026/04/04 | 6.05% | 5.87% | 2.82% | 3.92% | 3.37% | 2.66% | 1.98% | 2.47% | 3.77% | 4.69% |
| 2026/04/05 | 6.33% | 6.24% | 3.02% | 4.35% | 3.33% | 2.29% | 1.62% | 2.48% | 3.94% | 4.41% |
| 2026/04/06 | 7.62% | 6.77% | 2.9% | 4.81% | 3.8% | 2.4% | 1.33% | 2.02% | 3% | 2.44% |
| 2026/04/07 | 7.11% | 2.33% | 2.59% | 4.67% | 3.75% | 2.69% | 1.63% | 2.24% | 3.24% | 2.84% |
| 2026/04/08 | 4.72% | 4.1% | 3.47% | 3.2% | 4% | 2.34% | 3.03% | 2.5% | 3.33% | 2.32% |
| 2026/04/09 | 4.51% | 3.13% | 6.48% | 2.78% | 4.71% | 2.62% | 2.83% | 2.21% | 3.13% | 3.45% |
| 2026/04/10 | 4.27% | 2.62% | 12.01% | 2.46% | 3.57% | 2.89% | 2.48% | 1.95% | 3.06% | 2.69% |
| 2026/04/11 | 3.78% | 7.35% | 11.48% | 1.94% | 3.31% | 2.9% | 2.61% | 1.77% | 2.74% | 3.78% |
| 2026/04/12 | 3.89% | 5.26% | 12.2% | 1.97% | 2.92% | 2.63% | 2.38% | 1.56% | 2.63% | 3.7% |
| 2026/04/13 | 5.66% | 3.31% | 11.9% | 2.97% | 2.96% | 3.05% | 2.37% | 1.66% | 2.56% | 2.97% |
| 2026/04/14 | 4.58% | 2.42% | 23.69% | 2.26% | 3.7% | 2.86% | 1.92% | 1.79% | 1.84% | 2.84% |
| 2026/04/15 | 5.73% | 2.81% | 19.34% | 3.78% | 3.74% | 2.34% | 1.59% | 1.55% | 1.54% | 1.12% |
| 2026/04/16 | 6.26% | 2.64% | 13.56% | 4.19% | 4.15% | 2.19% | 1.96% | 1.35% | 1.44% | 2.39% |
| 2026/04/17 | 5.17% | 2.49% | 9.94% | 3.32% | 3.96% | 2.68% | 1.98% | 1.55% | 1.88% | 1.83% |
| 2026/04/18 | 5.14% | 2.31% | 16.46% | 2.93% | 3.41% | 2.07% | 1.72% | 1.85% | 2.08% | 2.83% |
| 2026/04/19 | 4.43% | 4.72% | 12.95% | 2.49% | 4.22% | 2.06% | 1.94% | 1.74% | 2.67% | 2.18% |
| 2026/04/20 | 5.42% | 4.22% | 14.89% | 3.38% | 5.08% | 1.88% | 2.38% | 1.73% | 2.2% | 2.09% |
| 2026/04/21 | 6.26% | 4.81% | 11.28% | 3.98% | 5.25% | 1.93% | 1.78% | 2.12% | 2.19% | 3.36% |
| 2026/04/22 | 6.3% | 4.09% | 7.43% | 4.18% | 4.19% | 1.74% | 2.32% | 2.32% | 2.33% | 2.12% |
| 2026/04/23 | 5.35% | 6.69% | 8.37% | 4.08% | 6.09% | 1.74% | 2.02% | 1.97% | 2.07% | 5.13% |
| 2026/04/24 | 5.55% | 8.77% | 5.28% | 3.79% | 4.92% | 1.94% | 2.33% | 2% | 1.75% | 3.37% |
| 2026/04/25 | 4.83% | 9.87% | 2.92% | 3.33% | 5.08% | 1.83% | 3.1% | 1.86% | 1.86% | 3.53% |
| 2026/04/26 | 5.33% | 9.31% | 2.75% | 3.66% | 5.98% | 1.63% | 2.62% | 2.15% | 1.95% | 1.84% |
| 2026/04/27 | 7.26% | 8.77% | 2.91% | 4.91% | 5.34% | 2.15% | 1.69% | 2.14% | 1.72% | 2.73% |
| 2026/04/28 | 7.67% | 9.63% | 2.9% | 4.85% | 5.93% | 2.3% | 1.76% | 1.83% | 1.92% | 2.17% |
| 2026/04/29 | 7.44% | 6.84% | 5.58% | 4.87% | 5.3% | 2.26% | 1.92% | 1.83% | 1.86% | 0.15% |
| 2026/04/30 | 8.17% | 8.08% | 6.85% | 5.12% | 5.04% | 2.56% | 2.53% | 1.98% | 1.7% | 0.02% |
- cvs.com
- nutrafol.com
- sephora.com
- target.com
- 1800contacts.com
- ulta.com
- glassesusa.com
- walmart.com
- amazon.com
- walgreens.com
Copyright © Adthena. All rights reserved.
April saw dynamic shifts in PPC spend share. CVS peaked at 8.17% on April 30, while Nutrafol surged mid-month, reaching 9.87% on April 25. Sephora’s dramatic rise to 23.69% on April 14 was notable. By month’s end, CVS led, followed by Nutrafol and Sephora.
Competitor Count for US Retail Health and Beauty
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 4173 |
| 2026/04/02 | 4213 |
| 2026/04/03 | 4398 |
| 2026/04/04 | 4462 |
| 2026/04/05 | 4680 |
| 2026/04/06 | 4849 |
| 2026/04/07 | 4710 |
| 2026/04/08 | 4442 |
| 2026/04/09 | 4444 |
| 2026/04/10 | 4447 |
| 2026/04/11 | 4257 |
| 2026/04/12 | 4456 |
| 2026/04/13 | 4501 |
| 2026/04/14 | 4423 |
| 2026/04/15 | 4970 |
| 2026/04/16 | 4749 |
| 2026/04/17 | 4664 |
| 2026/04/18 | 4792 |
| 2026/04/19 | 4566 |
| 2026/04/20 | 4417 |
| 2026/04/21 | 4439 |
| 2026/04/22 | 4467 |
| 2026/04/23 | 4300 |
| 2026/04/24 | 4254 |
| 2026/04/25 | 4256 |
| 2026/04/26 | 4178 |
| 2026/04/27 | 4253 |
| 2026/04/28 | 4198 |
| 2026/04/29 | 4242 |
| 2026/04/30 | 4178 |
Copyright © Adthena. All rights reserved.
April saw a dynamic shift in distinct advertisers, peaking at 4,970 mid-month. The month concluded with a slight decline, ending at 4,178.
