Share of Clicks for top 10 US Retail Health and Beauty brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| cvs.com | 9.95 |
| sephora.com | 9.64 |
| target.com | 5.23 |
| walmart.com | 4.97 |
| ulta.com | 4.49 |
| walgreens.com | 4.32 |
| sallybeauty.com | 2.94 |
| amazon.com | 2.55 |
| fragrancenet.com | 2.09 |
| bathandbodyworks.com | 1.81 |
| others | 52.01 |
- cvs.com - 9.95%
- sephora.com - 9.64%
- target.com - 5.23%
- walmart.com - 4.97%
- ulta.com - 4.49%
- walgreens.com - 4.32%
- sallybeauty.com - 2.94%
- amazon.com - 2.55%
- fragrancenet.com - 2.09%
- bathandbodyworks.com - 1.81%
- others - 52.01%
Copyright © Adthena. All rights reserved.
Sephora and CVS lead with 9.64% and 9.95% click shares, respectively, while ‘others’ dominate at 52.01%, showcasing diverse competition.
Share of Spend for the top 10 US Retail Health and Beauty brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | sephora.com | walgreens.com | cvs.com | target.com | ulta.com | amazon.com | glassesusa.com | 1800contacts.com | walmart.com | nutrafol.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 11.13% | 1.88% | 10% | 4.92% | 3.35% | 2.6% | 1.65% | 2.9% | 4.3% | 3.14% |
| 2026/06/02 | 10.25% | 1.93% | 10.93% | 5.32% | 2.6% | 2.35% | 1.35% | 2.9% | 4.74% | 3.67% |
| 2026/06/03 | 4.85% | 1.63% | 8.76% | 5.98% | 2.27% | 2.68% | 1.31% | 2.88% | 5.67% | 3.11% |
| 2026/06/04 | 7.65% | 2.72% | 9.27% | 6.1% | 2.88% | 2.67% | 1.67% | 2.78% | 5.94% | 1.93% |
| 2026/06/05 | 3.04% | 3.17% | 8.33% | 5.81% | 2.83% | 2.62% | 1.32% | 3.06% | 5.2% | 2.19% |
| 2026/06/06 | 6.24% | 3.1% | 7.11% | 4.95% | 2.45% | 2.53% | 1.37% | 2.81% | 3.91% | 2.81% |
| 2026/06/07 | 11.96% | 2.4% | 6.37% | 4.6% | 2.43% | 2.31% | 1.2% | 2.21% | 4.19% | 3.01% |
| 2026/06/08 | 15.04% | 2.12% | 7.02% | 3.91% | 2.32% | 3.14% | 1.1% | 2.27% | 2.96% | 3.28% |
| 2026/06/09 | 4.73% | 2.42% | 8.94% | 6.22% | 2.18% | 1.9% | 1.07% | 2.9% | 5.8% | 3.25% |
| 2026/06/10 | 7.93% | 2.51% | 9.85% | 6.2% | 3.07% | 1.82% | 1.45% | 2.66% | 5.95% | 1.97% |
| 2026/06/11 | 3.25% | 3.66% | 8.36% | 5.94% | 2.78% | 1.73% | 1.27% | 3.05% | 5.2% | 2.23% |
| 2026/06/12 | 4.92% | 3.05% | 7.81% | 5.28% | 2.44% | 1.55% | 1.33% | 2.9% | 3.99% | 2.93% |
| 2026/06/13 | 12.16% | 2.36% | 6.62% | 4.76% | 2.03% | 1.79% | 0.97% | 2.18% | 4.24% | 3.14% |
| 2026/06/14 | 15.52% | 2.7% | 7.13% | 4.06% | 2.38% | 2.39% | 1.03% | 2.19% | 3.02% | 3.26% |
| 2026/06/15 | 5.12% | 1.49% | 9.42% | 6.27% | 2.36% | 1.66% | 1.07% | 2.86% | 5.78% | 3.1% |
| 2026/06/16 | 8.32% | 3.42% | 8.31% | 5.74% | 2.61% | 1.51% | 1.11% | 2.52% | 4.79% | 2.65% |
| 2026/06/17 | 10.59% | 2.47% | 8.44% | 5.31% | 2.42% | 1.4% | 1.34% | 2.44% | 4.56% | 3.21% |
| 2026/06/18 | 10.57% | 2.54% | 8.6% | 5.36% | 2.41% | 1.34% | 1.6% | 2.44% | 4.54% | 2.76% |
| 2026/06/19 | 9.26% | 2.6% | 8.81% | 5.54% | 2.45% | 1.34% | 1.55% | 2.38% | 4.85% | 2.4% |
| 2026/06/20 | 20.68% | 1.76% | 5.38% | 3.65% | 4.49% | 4.58% | 1.92% | 1.99% | 1.89% | 0.88% |
| 2026/06/21 | 10.11% | 6.64% | 5.18% | 3.65% | 5.03% | 4.87% | 2.09% | 2.44% | 1.8% | 2.42% |
| 2026/06/22 | 4.81% | 6.23% | 6.61% | 4.06% | 4.44% | 5.3% | 2.41% | 2.78% | 1.77% | 1.25% |
| 2026/06/23 | 8.51% | 5.53% | 6.4% | 4.09% | 5.2% | 8.7% | 1.82% | 2.11% | 1.85% | 1.42% |
| 2026/06/24 | 6.66% | 5.32% | 6.62% | 4.65% | 6.01% | 9.1% | 1.92% | 2.65% | 2.23% | 1.05% |
| 2026/06/25 | 6.61% | 4.98% | 6.43% | 3.52% | 5.46% | 10.25% | 2.37% | 3.27% | 1.87% | 1.13% |
| 2026/06/26 | 4.62% | 2.59% | 5.68% | 3.57% | 5.11% | 12.05% | 2.48% | 2.75% | 2.38% | 1.9% |
| 2026/06/27 | 6.64% | 4.05% | 5.91% | 3.65% | 5.51% | 5.38% | 2.5% | 2.74% | 2.46% | 1.44% |
| 2026/06/28 | 13% | 2.79% | 4.74% | 3.47% | 5.46% | 4.82% | 2.3% | 2.44% | 2.68% | 1.39% |
| 2026/06/29 | 14.9% | 5.5% | 5.79% | 3.96% | 4.18% | 4.35% | 1.8% | 2.66% | 1.67% | 1.1% |
| 2026/06/30 | 8.87% | 6.53% | 6.23% | 4.1% | 3.98% | 3.87% | 2.27% | 2.13% | 1.94% | 0.82% |
- sephora.com
- walgreens.com
- cvs.com
- target.com
- ulta.com
- amazon.com
- glassesusa.com
- 1800contacts.com
- walmart.com
- nutrafol.com
Copyright © Adthena. All rights reserved.
Sephora’s PPC spend fluctuated, peaking at 20.68% on June 20. Walgreens saw a steady rise, ending at 6.53%. CVS maintained consistency, while Amazon surged mid-month. Nutrafol’s spend declined, closing at 0.82%.
Competitor Count for US Retail Health and Beauty
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 6184 |
| 2026/06/02 | 5502 |
| 2026/06/03 | 5799 |
| 2026/06/04 | 5439 |
| 2026/06/05 | 5583 |
| 2026/06/06 | 5526 |
| 2026/06/07 | 5575 |
| 2026/06/08 | 5966 |
| 2026/06/09 | 5730 |
| 2026/06/10 | 5405 |
| 2026/06/11 | 5522 |
| 2026/06/12 | 5499 |
| 2026/06/13 | 5526 |
| 2026/06/14 | 5825 |
| 2026/06/15 | 5690 |
| 2026/06/16 | 5759 |
| 2026/06/17 | 6058 |
| 2026/06/18 | 6035 |
| 2026/06/19 | 5938 |
| 2026/06/20 | 4860 |
| 2026/06/21 | 4763 |
| 2026/06/22 | 4699 |
| 2026/06/23 | 4737 |
| 2026/06/24 | 4582 |
| 2026/06/25 | 4478 |
| 2026/06/26 | 4552 |
| 2026/06/27 | 4528 |
| 2026/06/28 | 4503 |
| 2026/06/29 | 4673 |
| 2026/06/30 | 4580 |
Copyright © Adthena. All rights reserved.
June began with 6,184 advertisers, peaking mid-month at 6,058. A decline followed, ending at 4,580.
