US Energy, Utilities & Waste Renewable Energy - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Renewable Energy category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Renewable Energy – US

Google AI Overview visibility for Energy, Utilities & Waste Renewable Energy US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 47.1284179524
52.8715820476
47%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 14%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 16%

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Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Renewable Energy brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ecoflow.com 12.89
solar-estimate.org 8.74
generac.com 6.82
jackery.com 5.41
aurorasolar.com 5.02
sunrun.com 3.54
greenmountainenergy.com 2.87
goalzero.com 2.55
4patriots.com 2.2
solar-energy-rebates.com 1.97
others 47.99
  • ecoflow.com - 12.89%
  • solar-estimate.org - 8.74%
  • generac.com - 6.82%
  • jackery.com - 5.41%
  • aurorasolar.com - 5.02%
  • sunrun.com - 3.54%
  • greenmountainenergy.com - 2.87%
  • goalzero.com - 2.55%
  • 4patriots.com - 2.2%
  • solar-energy-rebates.com - 1.97%
  • others - 47.99%

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In the competitive landscape of Google PPC for energy, utilities, and renewables, EcoFlow leads with 12.89% click share. Solar-estimate.org follows at 8.74%, while ‘others’ dominate with 47.99%.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Renewable Energy brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date aurorasolar.com generac.com solar-estimate.org solar-energy-rebates.com sunrun.com greenmountainenergy.com ecoflow.com jackery.com blueravensolar.com solaroptimum.com
2026/02/01 9.46% 1.86% 19.3% 3.51% 3.21% 2.03% 2.39% 2.3% 4.4% 1.51%
2026/02/02 8.62% 1.34% 11.93% 2.79% 2.88% 5.54% 2.92% 0.92% 5.83% 2.01%
2026/02/03 11.45% 2.24% 18.35% 4.63% 2.74% 3.38% 1.37% 2.84% 5.63% 2.82%
2026/02/04 12.91% 2.09% 19.87% 1.56% 5.21% 3.64% 1.59% 2.37% 2.01% 2.41%
2026/02/05 11.19% 3.85% 16.34% 1.65% 4.28% 3.01% 2.29% 2.49% 1.77% 1.94%
2026/02/06 8.15% 3.23% 23.4% 2.54% 4.29% 4.73% 1.94% 2.7% 1.55% 2.36%
2026/02/07 7.11% 3.8% 21.83% 4.04% 4.51% 3.42% 2.06% 1.64% 1.57% 4.57%
2026/02/08 4.97% 2.46% 18.44% 2.51% 3.93% 3.2% 2.9% 1.85% 1.25% 5.09%
2026/02/09 5.35% 3.97% 16.72% 1.53% 3.37% 4.32% 2.45% 2.02% 1.2% 2.95%
2026/02/10 9.9% 3.48% 17.37% 2.49% 5.37% 5.35% 2.34% 0.81% 3.56% 2.26%
2026/02/11 14.94% 2.35% 18.14% 1.72% 6.09% 3.44% 2.62% 1.06% 2.45% 4.85%
2026/02/12 10.85% 3.73% 15.84% 1.6% 4.15% 2.92% 2.22% 2.42% 1.71% 1.88%
2026/02/13 8.13% 3.2% 23.2% 2.52% 4.25% 4.69% 1.93% 2.67% 1.54% 2.34%
2026/02/14 6.87% 3.67% 21.11% 3.91% 4.36% 3.31% 1.99% 1.59% 1.52% 4.42%
2026/02/15 4.73% 2.34% 17.55% 2.39% 3.74% 3.04% 2.76% 1.76% 1.19% 4.84%
2026/02/16 5.23% 3.88% 16.35% 1.5% 3.29% 4.22% 2.4% 1.97% 1.18% 2.88%
2026/02/17 9.18% 3.39% 18.57% 3.8% 5.47% 3.86% 1.97% 1.27% 1.45% 1.97%
2026/02/18 14.93% 3.49% 10.56% 4.87% 10.25% 3.9% 2.11% 1.06% 2.9% 3.4%
2026/02/19 15.37% 5.61% 3.42% 2.96% 9.25% 4.37% 2.87% 1.68% 3.25% 1.68%
2026/02/20 8.95% 4.77% 2.92% 4.81% 11.27% 8% 2.59% 1.41% 1.49% 3.41%
2026/02/21 6.4% 3.44% 2.17% 7.57% 12.24% 6.47% 2.07% 2.16% 3.34% 2.36%
2026/02/22 10.25% 4.61% 5.36% 4.31% 14.97% 5.55% 2.36% 1.08% 1.63% 4.48%
2026/02/23 13.09% 4.08% 9.4% 2.76% 7.57% 3.61% 1.7% 0.7% 2.93% 4.94%
2026/02/24 12.81% 2.14% 6.02% 3.49% 6.38% 4.3% 4.9% 1.26% 3.79% 2.4%
2026/02/25 17.11% 5.24% 3.02% 1.86% 7.27% 4.74% 5.26% 1.84% 2.22% 3.23%
2026/02/26 16.44% 3.67% 2.8% 3.69% 5.75% 7.54% 4.23% 1.25% 2.21% 1.04%
2026/02/27 16.85% 7.36% 6.47% 5.3% 11.01% 6.46% 2.28% 1.56% 0.71% 0.01%
2026/02/28 13.7% 12.91% 7.96% 5.95% 5.28% 4.44% 3.55% 1.03% 0.89% 0%
  • aurorasolar.com
  • generac.com
  • solar-estimate.org
  • solar-energy-rebates.com
  • sunrun.com
  • greenmountainenergy.com
  • ecoflow.com
  • jackery.com
  • blueravensolar.com
  • solaroptimum.com

Copyright © Adthena. All rights reserved.

Aurorasolar.com saw fluctuating trends, peaking at 17.11% on February 25. Generac.com ended strong with 12.91% on February 28. Solar-estimate.org’s share dropped significantly mid-month. Sunrun.com peaked at 14.97% on February 22.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Renewable Energy

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 353
2026/02/02 337
2026/02/03 366
2026/02/04 361
2026/02/05 374
2026/02/06 361
2026/02/07 361
2026/02/08 361
2026/02/09 356
2026/02/10 346
2026/02/11 356
2026/02/12 374
2026/02/13 361
2026/02/14 361
2026/02/15 361
2026/02/16 356
2026/02/17 300
2026/02/18 321
2026/02/19 327
2026/02/20 298
2026/02/21 303
2026/02/22 318
2026/02/23 338
2026/02/24 326
2026/02/25 319
2026/02/26 295
2026/02/27 297
2026/02/28 302

Copyright © Adthena. All rights reserved.

February began with 353 advertisers, peaking at 374 mid-month. A decline followed, ending at 302.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Renewable Energy

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
generac.com 3.22%
sunrun.com 2.45%
ecoflow.com 1.07%
aurorasolar.com 0.94%
solar-energy-rebates.com 0.81%
hysolis.com -0.69%
goalzero.com -0.85%
4patriots.com -1.32%
jackery.com -1.4%
solar-estimate.org -6.14%

Copyright © Adthena. All rights reserved.

Generac.com surged with a 3.22% click share increase, while solar-estimate.org plummeted by 6.14%. Sunrun.com and ecoflow.com also gained, contrasting declines from jackery.com and 4patriots.com.

Campaign Efficiency

US Energy, Utilities & Waste Renewable Energy Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date aurorasolar.com generac.com solar-estimate.org solar-energy-rebates.com sunrun.com ecoflow.com jackery.com 4patriots.com blueravensolar.com solaroptimum.com
2026/02/01 5.71% 1.01% 13.65% 2.53% 2.41% 3.69% 3.78% 5.63% 3.03% 1.14%
2026/02/02 5.58% 0.8% 9.74% 2.65% 1.59% 4.51% 2.48% 1.38% 5.78% 1.45%
2026/02/03 7.55% 1.33% 13.5% 2.67% 2.32% 1.69% 6.04% 2.34% 4.12% 1.81%
2026/02/04 7.88% 1.45% 15.75% 1.43% 2.99% 2.15% 4.83% 2.73% 1.62% 1.91%
2026/02/05 6.61% 2.14% 12.93% 1.68% 3.02% 3.24% 5.91% 4.26% 1.15% 1.48%
2026/02/06 5.96% 1.92% 17.58% 1.84% 3.04% 2.93% 6.43% 3.21% 1.31% 1.6%
2026/02/07 5.22% 2.27% 19.65% 2.91% 3.26% 4.53% 2.85% 2.4% 1.72% 3.96%
2026/02/08 4.27% 1.47% 15.3% 2.34% 2.23% 3.95% 4.53% 2.7% 1.26% 3.88%
2026/02/09 4.29% 2.38% 15.34% 1.45% 2.59% 3.49% 4.33% 1.33% 1% 1.98%
2026/02/10 7.45% 2.27% 14.16% 1.94% 4.11% 4.44% 2.51% 1.34% 2.8% 1.73%
2026/02/11 10.68% 1.53% 15.86% 1.64% 4.05% 3.51% 2.7% 1.72% 2.24% 3.73%
2026/02/12 6.61% 2.14% 12.93% 1.68% 3.02% 3.24% 5.91% 4.26% 1.15% 1.48%
2026/02/13 5.96% 1.92% 17.58% 1.84% 3.04% 2.93% 6.43% 3.21% 1.31% 1.6%
2026/02/14 5.22% 2.27% 19.65% 2.91% 3.26% 4.53% 2.85% 2.4% 1.72% 3.96%
2026/02/15 4.27% 1.47% 15.3% 2.34% 2.23% 3.95% 4.53% 2.7% 1.26% 3.88%
2026/02/16 4.29% 2.38% 15.34% 1.45% 2.59% 3.49% 4.33% 1.33% 1% 1.98%
2026/02/17 7.43% 2.58% 15.13% 3.03% 3.9% 2.85% 2.27% 0.47% 1.53% 1.44%
2026/02/18 11.17% 2.31% 10.2% 4.83% 7.94% 3.06% 2.61% 1.55% 2.49% 2.33%
2026/02/19 9.95% 3.2% 2.5% 2.6% 8.31% 3.44% 3.92% 3.02% 2.67% 1.13%
2026/02/20 5.36% 2.68% 2.42% 4.13% 11.57% 3.72% 2.79% 0.93% 1.53% 2.43%
2026/02/21 4.16% 2.4% 2.12% 6.61% 10.09% 3.21% 3.52% 0.42% 2.71% 1.92%
2026/02/22 7.34% 2.89% 4.38% 3.95% 13.16% 2.83% 2.48% 1.43% 1.42% 3.56%
2026/02/23 8.82% 2.58% 7.44% 3.09% 7.26% 2.44% 1.52% 1.06% 2.44% 3.31%
2026/02/24 8.75% 1.54% 4.89% 3% 4.16% 8.06% 3.45% 2.97% 3.11% 2.14%
2026/02/25 12.76% 3.46% 2.64% 1.8% 5.11% 6.24% 3.88% 1.65% 2.06% 2.59%
2026/02/26 12.67% 2.75% 2.58% 2.95% 3.89% 5.28% 2.85% 0.41% 1.79% 0.7%
2026/02/27 11.57% 4.89% 6.04% 4.28% 7.87% 3.09% 3.54% 0.3% 0.6% 0.01%
2026/02/28 9.53% 8.89% 6.53% 4.06% 3.91% 3.71% 1.76% 1.32% 0.52% 0%
  • aurorasolar.com
  • generac.com
  • solar-estimate.org
  • solar-energy-rebates.com
  • sunrun.com
  • ecoflow.com
  • jackery.com
  • 4patriots.com
  • blueravensolar.com
  • solaroptimum.com

Copyright © Adthena. All rights reserved.

In February 2026, aurorasolar.com saw fluctuating impressions, peaking at 12.76% on the 25th. Generac.com steadily increased, ending at 8.89%. Solar-estimate.org started strong but declined, finishing at 6.53%. Sunrun.com surged mid-month, closing at 3.91%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Renewable Energy

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Renewable Energy - Last month
  1. 1
    See Solar Panel Prices Free https://quote.aurorasolar.com › solar-panels

    Lowest Cost Home Solar Panels — We make it easy to get the best price on your solar system without any of the hassle. Try the #1 solar...

  2. 2
    6 Best Solar Generators of 2026 - Best Portable Power Station Reviews https://www.popularmechanics.com

    The Best Solar-Powered Generators for Home Use and Beyond.

  3. 3
    Before You Go Solar In 2026 - Use This Solar Calculator https://www.solar-estimate.org › solarcalculator

    Calculate What System Size You Need, And How Quickly It Will Pay For Itself After Rebates.

  4. 4
    Unmatched 25 Year Warranty | Switch to Solar with $0 Down http://homesolar.solaroptimum.com › solar › discounts

    Gain Energy Independence With Residential Solar. Lower Your Monthly Bill In 5 Easy Steps! Unmatched 6 point, 25 year Warranties. No Other Installer...

  5. 5
    Sunrun® Solar & Battery Backup https://www.sunrun.com › solar

    Get A Free Quote Today — With Solar + Battery Backups From Sunrun® You No Longer Have To Worry About Power Outages. Don't Wait Any Longer! Act Now & Switch To Sunrun® Solar. Get A Free Quote Today. View Plans & Pricing. Browse Products. Get A Quote.

Copyright © Adthena. All rights reserved.

In the competitive solar energy market, Aurora Solar entices with hassle-free pricing, while Popular Mechanics highlights top solar generators. Solar Estimate offers a calculator for cost efficiency, Solar Optimum promises energy independence with a 25-year warranty, and Sunrun emphasizes reliability with solar and battery backups.

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