UK Energy, Utilities & Waste Renewable Energy - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Renewable Energy category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Renewable Energy – UK

Google AI Overview visibility for Energy, Utilities & Waste Renewable Energy UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 39.21156788
60.78843212
39%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 56
44
56%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 13%
Navigational 5%
Seasonal 0%
Local 0%
Problem Solving 21%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Renewable Energy brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
thesolarcentre.co.uk 27.48
ecoflow.com 11.75
octopus.energy 11.05
ecotricity.co.uk 5.28
projectsolaruk.com 5.14
eonnext.com 3.05
ebay.co.uk 2.87
glowgreensolar.co.uk 2.85
utilita.co.uk 2.05
goodenergy.co.uk 1.83
others 26.65
  • thesolarcentre.co.uk - 27.48%
  • ecoflow.com - 11.75%
  • octopus.energy - 11.05%
  • ecotricity.co.uk - 5.28%
  • projectsolaruk.com - 5.14%
  • eonnext.com - 3.05%
  • ebay.co.uk - 2.87%
  • glowgreensolar.co.uk - 2.85%
  • utilita.co.uk - 2.05%
  • goodenergy.co.uk - 1.83%
  • others - 26.65%

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In the competitive landscape, The Solar Centre leads with 27.48% click share, closely followed by ‘others’ at 26.65%. EcoFlow and Octopus Energy trail behind with 11.75% and 11.05%, respectively.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Renewable Energy brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date glowgreensolar.co.uk projectsolaruk.com octopus.energy comparesolar.co.uk thesolarcentre.co.uk utilita.co.uk ecoflow.com solarpanelfunding.co.uk eonnext.com ups-solar.co.uk
2026/04/01 4.91% 8.71% 13.95% 2.45% 3.29% 9.19% 4.65% 2.45% 4.71% 1.77%
2026/04/02 5.63% 10.34% 17.28% 0.94% 3.63% 4.91% 2.12% 3.98% 4.34% 4.87%
2026/04/03 0.03% 11.53% 16.1% 1.35% 2.59% 3.7% 3% 4.19% 5.85% 4.46%
2026/04/04 0.03% 12.24% 16.8% 0.47% 2.96% 2.24% 2.9% 2.16% 5.74% 5.25%
2026/04/05 0.03% 13.01% 20.06% 0.58% 2.37% 4.16% 2.69% 4.2% 1.7% 2.49%
2026/04/06 0.03% 8.09% 17.09% 1.74% 2.21% 2.32% 3.44% 2.47% 3.62% 3.04%
2026/04/07 0.03% 9.34% 17.59% 2.59% 2.48% 1.56% 2.36% 2.65% 2.28% 2.55%
2026/04/08 0.03% 11.45% 16.35% 3.44% 2.86% 9.75% 1.47% 2.93% 7.17% 4.37%
2026/04/09 0.02% 8.63% 19.4% 2.19% 5% 8.52% 1.64% 3.61% 4.7% 4.57%
2026/04/10 0% 9.8% 23.79% 0.63% 3.76% 7.7% 1.44% 4.45% 7.35% 4.81%
2026/04/11 0% 13.47% 19.59% 1.36% 6.15% 4.23% 1.4% 2.91% 9.74% 5.67%
2026/04/12 0% 11.19% 20.32% 0.53% 5.38% 5.13% 1.3% 4.64% 7.35% 5.16%
2026/04/13 0% 7.35% 25.25% 5.78% 5.63% 5.62% 1.36% 2.52% 7.05% 4.74%
2026/04/14 0% 9.95% 16.9% 6.93% 6.51% 2.93% 1.4% 3.8% 3.32% 5.25%
2026/04/15 6.71% 5.65% 15.85% 3.42% 5.11% 4.96% 2.52% 2.62% 4.06% 3.66%
2026/04/16 17.8% 4.92% 12.49% 3.76% 6.22% 4.69% 2.54% 2.03% 2.52% 0.97%
2026/04/17 3.98% 10.49% 17.88% 4.37% 7.56% 2.62% 3.34% 3.69% 6.12% 1.44%
2026/04/18 9.49% 15.67% 16.4% 0.38% 4.9% 3.25% 3.71% 3.17% 9.42% 0.57%
2026/04/19 12.47% 14.66% 19.82% 0.27% 4.79% 2.63% 2.83% 2.86% 6.15% 0.31%
2026/04/20 13.29% 10.83% 19.21% 3.3% 4.88% 6.47% 1.62% 3.96% 9.1% 0.5%
2026/04/21 16.1% 11.8% 13.72% 0.81% 5.95% 5.74% 3.52% 3.24% 6.43% 0.36%
2026/04/22 16.34% 13.69% 17.68% 0.77% 7.1% 6.19% 3.22% 2.77% 5.07% 0.46%
2026/04/23 14.96% 8.18% 17.26% 3.18% 8.48% 3.21% 2.03% 3.22% 6.1% 0.06%
2026/04/24 13.32% 10.46% 15.92% 1.99% 5.42% 6.21% 2.8% 3.15% 9.37% 0.79%
2026/04/25 14.46% 11.1% 15.42% 1.03% 5.94% 4% 3.71% 4.31% 11.8% 0.39%
2026/04/26 16.78% 14.17% 13.85% 1.33% 6.86% 5.04% 2.49% 4.98% 8.38% 0.93%
2026/04/27 12.68% 7.37% 14.1% 7.09% 7.82% 3.67% 5.46% 2.4% 8.63% 0.49%
2026/04/28 13.04% 12.19% 13.16% 6.83% 4.23% 6.66% 4.35% 1.6% 10.24% 0.79%
2026/04/29 14.22% 16.23% 11.09% 7.74% 4.38% 8.14% 4% 2.35% 3.83% 1.6%
2026/04/30 16.76% 11.41% 8.61% 7.86% 7.8% 6.71% 5.24% 4.38% 2.99% 1.12%
  • glowgreensolar.co.uk
  • projectsolaruk.com
  • octopus.energy
  • comparesolar.co.uk
  • thesolarcentre.co.uk
  • utilita.co.uk
  • ecoflow.com
  • solarpanelfunding.co.uk
  • eonnext.com
  • ups-solar.co.uk

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In April 2026, Glow Green Solar’s PPC spend fluctuated, peaking mid-month. Project Solar UK maintained steady growth, while Octopus Energy led with consistent high spend. Compare Solar and The Solar Centre showed varied trends, ending strong.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Renewable Energy

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 203
2026/04/02 215
2026/04/03 225
2026/04/04 214
2026/04/05 218
2026/04/06 234
2026/04/07 219
2026/04/08 217
2026/04/09 211
2026/04/10 198
2026/04/11 200
2026/04/12 191
2026/04/13 204
2026/04/14 212
2026/04/15 213
2026/04/16 206
2026/04/17 213
2026/04/18 212
2026/04/19 209
2026/04/20 219
2026/04/21 206
2026/04/22 204
2026/04/23 188
2026/04/24 200
2026/04/25 189
2026/04/26 186
2026/04/27 181
2026/04/28 184
2026/04/29 186
2026/04/30 159

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April began with 203 advertisers, peaking at 234 on April 6. A decline followed, ending the month at 159.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Renewable Energy

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
thesolarcentre.co.uk 8.86%
ecoflow.com 4.85%
glowgreensolar.co.uk 3.69%
ebay.co.uk 0.47%
eonnext.com 0.36%
sunsave.energy -1.05%
quotezone.co.uk -1.26%
solarandbatteryscheme.co.uk -1.39%
ups-solar.co.uk -1.58%
octopus.energy -4.43%

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Ecoflow.com and thesolarcentre.co.uk surged in click share, while octopus.energy faced a significant decline.

Campaign Efficiency

UK Energy, Utilities & Waste Renewable Energy Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date thesolarcentre.co.uk glowgreensolar.co.uk projectsolaruk.com ecoflow.com octopus.energy ebay.co.uk utilita.co.uk solarpanelfunding.co.uk eonnext.com jackery.com
2026/04/01 9.77% 3.34% 6.89% 6.5% 10.77% 3.4% 6.49% 2.05% 3.98% 0.86%
2026/04/02 10.19% 3.49% 8.21% 3.15% 13.11% 3.88% 3.4% 3.32% 3.2% 1.61%
2026/04/03 8.27% 0.02% 8.28% 4.15% 11.15% 10.03% 2.62% 3.47% 4.41% 0.64%
2026/04/04 10.21% 0.02% 9.19% 4.11% 12.86% 2.68% 1.51% 2% 4.53% 0.61%
2026/04/05 7.82% 0.02% 9.91% 4.24% 14.84% 5.03% 2.7% 3.45% 1.32% 0.47%
2026/04/06 7.1% 0.02% 6.35% 4.2% 12.34% 2.7% 1.69% 2.2% 3.05% 2.19%
2026/04/07 8.33% 0.02% 7.19% 3.25% 12.83% 4.56% 1.18% 2.27% 1.77% 2.27%
2026/04/08 8.27% 0.02% 8.84% 2.44% 12.11% 3.46% 6.5% 2.63% 5.4% 4.37%
2026/04/09 15.16% 0.01% 7.17% 2.1% 13.95% 2.91% 5.12% 3.16% 4.19% 4.46%
2026/04/10 12.86% 0% 7.89% 2.35% 18.09% 2.03% 5.31% 3.83% 5.9% 2.53%
2026/04/11 17.87% 0% 9.57% 2.05% 13.88% 2.43% 2.9% 2.47% 7.14% 3.99%
2026/04/12 16.28% 0% 8.7% 2.25% 14.22% 2.16% 3.65% 3.8% 5.74% 1.76%
2026/04/13 15.75% 0% 5.85% 2.31% 18.47% 3.99% 3.5% 2.22% 5.29% 1.38%
2026/04/14 16.81% 0% 7.4% 2.17% 11.74% 4.98% 1.81% 3.12% 2.88% 2.35%
2026/04/15 17.04% 4.48% 4.42% 3.11% 11.04% 4.07% 3.16% 2.26% 2.88% 2.39%
2026/04/16 17.74% 11.48% 4.27% 3.58% 7.69% 6.81% 3.23% 1.73% 2.01% 4.3%
2026/04/17 20.96% 2.22% 7.33% 4.4% 11.05% 6.47% 1.71% 2.66% 3.94% 3.47%
2026/04/18 14.24% 5.41% 11.07% 5.35% 10.37% 8.87% 2.21% 2.63% 6.12% 2.4%
2026/04/19 16.31% 7.93% 10.65% 4.29% 13.9% 2.83% 1.82% 2.26% 4.54% 3.44%
2026/04/20 14.1% 8.38% 8.83% 2.62% 13.76% 4.87% 4.56% 3.38% 6.57% 3.36%
2026/04/21 20.37% 9.02% 7.86% 5.17% 9.19% 5.89% 3.93% 2.57% 4.41% 1.88%
2026/04/22 22.12% 9.26% 10.25% 4.61% 10.99% 5.93% 3.51% 2.17% 3.48% 1.7%
2026/04/23 25.38% 8.43% 5.96% 2.91% 10.8% 7.55% 1.85% 2.49% 4.14% 0.89%
2026/04/24 16.13% 7.58% 8.04% 4.64% 10.46% 5.45% 4.45% 2.75% 6.43% 1.95%
2026/04/25 17.45% 8.13% 7.17% 5.58% 10.55% 6.9% 2.77% 3.4% 7.4% 2.54%
2026/04/26 23.26% 10.11% 9.88% 3.87% 8.81% 2.67% 3.36% 3.85% 5.42% 2.05%
2026/04/27 23.74% 6.81% 5.02% 7.07% 8.24% 6.08% 2.25% 1.96% 5.3% 0.88%
2026/04/28 12.8% 8.35% 9.82% 6.41% 9.34% 5.78% 4.4% 1.46% 7.86% 0.36%
2026/04/29 13.03% 8.72% 12.25% 6.16% 7.42% 5.98% 5.84% 2.09% 2.95% 0.87%
2026/04/30 23.09% 9.34% 7.79% 7.3% 5.15% 4.29% 4.11% 3.34% 2.09% 0.22%
  • thesolarcentre.co.uk
  • glowgreensolar.co.uk
  • projectsolaruk.com
  • ecoflow.com
  • octopus.energy
  • ebay.co.uk
  • utilita.co.uk
  • solarpanelfunding.co.uk
  • eonnext.com
  • jackery.com

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April saw thesolarcentre.co.uk’s impression share rise from 9.77% to 23.09%, peaking mid-month. Glowgreensolar.co.uk started low, surged mid-month, and ended at 9.34%. Projectsolaruk.com fluctuated, finishing at 7.79%. Ecoflow.com had a steady climb, closing at 7.3%. Octopus.energy’s share decreased from 10.77% to 5.15%. Ebay.co.uk’s share varied, ending at 4.29%. Utilita.co.uk’s share was inconsistent, closing at 4.11%. Solarpanelfunding.co.uk remained stable, finishing at 3.34%. Eonnext.com fluctuated, ending at 2.09%. Jackery.com had a low share, closing at 0.22%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Renewable Energy

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Renewable Energy - Last month
  1. 1
    Get Solar Panels With 0% Apr | Solar Panels From E.ON Next https://www.eonnext.com › solar-panels › quote

    12 Panel System & 5.1 kWh Battery For £6,495 - With Flexible Payment Options Available! We've...

  2. 2
    UKs Best Solar Comparison Site - Don't Overpay On Solar https://www.nationalenergyhelp.org

    Compare The Solar Panel Market & Get Today's Best Options For Your Requirements In Minutes

  3. 3
    Get the Full Solar Package https://www.octopus.energy

    Solar & Battery Installation — Get your solar panels installed by Octopus. Home power that's smarter, greener & cheaper. Power your home from the sun, plus seamless integration with...

  4. 4
    See If Solar Makes Sense - Run The Numbers On Your Roof https://www.projectsolaruk.com

    Energy bills rising again. See how much solar could reduce what you pay the grid. Curious what solar could save you? See predicted savings for your home before...

  5. 5
    Check Your Postcode for Solar Panel Grants and Funding https://www.solarpanelfunding.co.uk

    Solar Panel Grants from Solar Panel Funding: The only organisation in the UK to offer Free Solar Panels, Grants and Funding Options.

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In the competitive solar energy market, E.ON Next entices with 0% APR and flexible payments, while National Energy Help offers quick solar comparisons. Octopus Energy promotes a comprehensive solar package, Project Solar UK highlights cost savings, and Solar Panel Funding emphasizes grants and funding opportunities.

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