UK Energy, Utilities & Waste Renewable Energy - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Renewable Energy category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Renewable Energy – UK

Google AI Overview visibility for Energy, Utilities & Waste Renewable Energy UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 41.0194291197
58.9805708803
41%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 55
45
55%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 13%
Navigational 6%
Seasonal 0%
Local 0%
Problem Solving 20%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Renewable Energy brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
thesolarcentre.co.uk 27.55
ecoflow.com 17.62
octopus.energy 5.45
ebay.co.uk 5.13
eonnext.com 4.03
iheat.co.uk 3.27
projectsolaruk.com 3.14
glowgreensolar.co.uk 2.84
comparesolar.co.uk 2.36
uswitch.com 2.06
others 26.55
  • thesolarcentre.co.uk - 27.55%
  • ecoflow.com - 17.62%
  • octopus.energy - 5.45%
  • ebay.co.uk - 5.13%
  • eonnext.com - 4.03%
  • iheat.co.uk - 3.27%
  • projectsolaruk.com - 3.14%
  • glowgreensolar.co.uk - 2.84%
  • comparesolar.co.uk - 2.36%
  • uswitch.com - 2.06%
  • others - 26.55%

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In the PPC landscape, thesolarcentre.co.uk leads with 27.55% click share, closely followed by ‘others’ at 26.55%. Ecoflow.com captures 17.62%, while octopus.energy holds 5.45%.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Renewable Energy brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date octopus.energy iheat.co.uk glowgreensolar.co.uk eonnext.com thesolarcentre.co.uk comparesolar.co.uk ecoflow.com uswitch.com projectsolaruk.com utilita.co.uk
2026/05/01 12.43% 3.86% 11.81% 4.51% 5.15% 4.1% 6.75% 0.45% 15.61% 6.4%
2026/05/02 17.3% 1.66% 1.62% 5.86% 7.74% 1.26% 10.43% 0.16% 20.94% 5.02%
2026/05/03 13.09% 1.11% 10.91% 11.29% 5.31% 0.62% 2.9% 0.59% 21.64% 7.04%
2026/05/04 16.13% 0.47% 13.58% 5.51% 5.04% 2.95% 5.15% 1.02% 19.37% 5.8%
2026/05/05 15.8% 0.45% 13.92% 5.82% 5.21% 8.6% 7.89% 0.28% 10.13% 5.54%
2026/05/06 20.29% 0.51% 10.91% 7.15% 5.44% 10.44% 7.34% 2.22% 2.27% 5.21%
2026/05/07 13.83% 5.05% 9.87% 3.17% 6.52% 9.29% 8.78% 1.99% 8.63% 5.17%
2026/05/08 15.03% 0.45% 10.03% 4.58% 4.6% 10.03% 6% 1.9% 14.23% 6.69%
2026/05/09 12.9% 1.31% 3.34% 6.52% 4.38% 7.95% 7.18% 2.25% 15.71% 12.94%
2026/05/10 12.74% 2.41% 4.6% 4.48% 5.5% 4.58% 4.28% 4.59% 24.51% 12.43%
2026/05/11 11.17% 10.58% 8.56% 6.01% 4.55% 4.84% 5.54% 2.15% 12.07% 6.67%
2026/05/12 8.96% 12.8% 8.05% 7.56% 4.36% 4.72% 4.38% 2.37% 10.37% 3.82%
2026/05/13 7.24% 9.45% 6.17% 9.66% 4.29% 5.12% 7.09% 2.58% 6.4% 4.42%
2026/05/14 6.27% 7.19% 7.01% 9.55% 5.48% 6.43% 5.98% 7.89% 3.55% 6.02%
2026/05/15 14.96% 0.45% 9.99% 4.56% 4.58% 10.01% 5.97% 1.89% 14.23% 6.66%
2026/05/16 7.87% 11.37% 6.5% 10.01% 5.12% 4.05% 7.1% 5.81% 4.34% 7.17%
2026/05/17 7.5% 12.41% 8.6% 9.15% 5.83% 5.64% 7.03% 4.3% 5.06% 3.16%
2026/05/18 7.01% 9.72% 7.2% 8.72% 5% 5.86% 5.99% 2.91% 3.04% 3.81%
2026/05/19 6.82% 7.24% 6.37% 7.83% 5.79% 4.57% 7.7% 3.58% 3.44% 4.72%
2026/05/20 5.8% 6.53% 6.66% 10.07% 6.67% 4.34% 6.47% 3.64% 4.67% 4.48%
2026/05/21 6.89% 6.12% 7.05% 8.35% 5.64% 4.94% 5.46% 4.52% 5.22% 3.68%
2026/05/22 7.69% 7.18% 1.89% 7.52% 6.4% 2.72% 6.4% 3.88% 6.71% 5.41%
2026/05/23 8.75% 8.25% 1.17% 7.62% 5.73% 4.22% 6.7% 8.83% 5.64% 5.84%
2026/05/24 6.72% 6.81% 6.76% 8.13% 7.03% 4.24% 7.29% 6.59% 4.02% 3.06%
2026/05/25 6.57% 5.39% 6.52% 10.06% 6.88% 3.54% 5.97% 5.86% 3.95% 3.05%
2026/05/26 7.28% 8.19% 7.83% 9.79% 5.65% 4.6% 3.88% 4.86% 2.1% 2.09%
2026/05/27 9.35% 8.01% 9.32% 7.36% 6.45% 6% 4.45% 2.58% 2.83% 1.7%
2026/05/28 7.99% 6.58% 6.79% 8.86% 5.64% 6.32% 4.1% 4.26% 3.35% 2.55%
2026/05/29 10.79% 8.59% 4.57% 7.52% 5.9% 6.51% 4.03% 3.74% 2.43% 3.26%
2026/05/30 7.67% 11.21% 6.23% 7.13% 6.07% 5.16% 4.46% 4.61% 3.34% 2.11%
2026/05/31 9.2% 8.46% 8.22% 7.89% 6.19% 4.83% 4.67% 4.51% 3.24% 2.19%
  • octopus.energy
  • iheat.co.uk
  • glowgreensolar.co.uk
  • eonnext.com
  • thesolarcentre.co.uk
  • comparesolar.co.uk
  • ecoflow.com
  • uswitch.com
  • projectsolaruk.com
  • utilita.co.uk

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In May 2026, Octopus Energy’s PPC spend fluctuated, peaking at 20.29% on May 6th, then declining to 9.2% by month’s end. Project Solar UK started strong, reaching 24.51% on May 10th, but ended at 3.24%. Iheat.co.uk saw a mid-month surge, peaking at 12.8% on May 12th, closing at 8.46%. Glow Green Solar maintained a steady presence, finishing at 8.22%. Eon Next’s spend was consistent, ending at 7.89%. The month concluded with diverse strategies across advertisers.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Renewable Energy

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 174
2026/05/02 161
2026/05/03 158
2026/05/04 177
2026/05/05 184
2026/05/06 190
2026/05/07 185
2026/05/08 193
2026/05/09 172
2026/05/10 164
2026/05/11 237
2026/05/12 257
2026/05/13 272
2026/05/14 267
2026/05/15 193
2026/05/16 272
2026/05/17 278
2026/05/18 292
2026/05/19 284
2026/05/20 286
2026/05/21 282
2026/05/22 296
2026/05/23 275
2026/05/24 287
2026/05/25 307
2026/05/26 317
2026/05/27 310
2026/05/28 318
2026/05/29 306
2026/05/30 300
2026/05/31 300

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May began with 174 advertisers, fluctuating initially, then surged mid-month, peaking at 318. The month concluded with a stable 300 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Renewable Energy

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
thesolarcentre.co.uk 5.01%
ebay.co.uk 2.27%
britishgas.co.uk 1.73%
bluettipower.co.uk 0.62%
theecoexperts.co.uk 0.56%
ecotricity.co.uk -0.98%
utilita.co.uk -1.33%
octopus.energy -1.87%
projectsolaruk.com -2.59%
ecoflow.com -6.02%

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Ecoflow.com saw a significant drop of 6.02%, while thesolarcentre.co.uk surged by 5.01%. Ebay.co.uk gained 2.27%, and britishgas.co.uk rose by 1.73%.

Campaign Efficiency

UK Energy, Utilities & Waste Renewable Energy Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date thesolarcentre.co.uk ebay.co.uk iheat.co.uk octopus.energy eonnext.com ecoflow.com glowgreensolar.co.uk uswitch.com comparesolar.co.uk projectsolaruk.com
2026/05/01 15.01% 4.56% 2.89% 8.02% 3.2% 9.53% 6.76% 1.61% 3.31% 11.16%
2026/05/02 20.35% 6.65% 0.92% 9.43% 4.29% 13.21% 0.83% 0.23% 0.66% 14.28%
2026/05/03 18.49% 2.34% 0.88% 8.65% 8.19% 4.54% 6.86% 2.66% 0.34% 16.26%
2026/05/04 16.74% 4.58% 0.51% 10.87% 4.88% 7.31% 8.2% 1.2% 1.72% 15.33%
2026/05/05 15.62% 3.96% 0.3% 10.95% 4.4% 10.68% 8.93% 0.36% 6.77% 8.26%
2026/05/06 14.96% 5.06% 0.39% 13.68% 5.56% 9.66% 6.86% 3.49% 8.4% 1.66%
2026/05/07 18.76% 3.64% 3.58% 8.42% 2.39% 11.11% 5.76% 2.07% 7% 6.48%
2026/05/08 14.37% 3.37% 0.41% 9.72% 3.53% 8.44% 6.21% 1.3% 7.87% 11.46%
2026/05/09 13.23% 3.74% 0.73% 8.51% 4.97% 9.9% 2.16% 2.87% 5.49% 12.02%
2026/05/10 16.72% 2.14% 1.79% 8.14% 3.61% 5.72% 2.84% 4.02% 4.54% 18.84%
2026/05/11 13.68% 6.81% 8.26% 7.71% 4.45% 6.69% 5.17% 2.29% 4.04% 8.99%
2026/05/12 12.97% 9.15% 9.32% 6.29% 5.46% 4.9% 4.95% 2.26% 3.44% 7.94%
2026/05/13 12.28% 7.09% 7.16% 5.17% 6.62% 8.52% 4.04% 2.12% 3.93% 4.78%
2026/05/14 15.79% 7.86% 5.06% 4.19% 6.81% 7.34% 4.14% 6.2% 4.5% 2.68%
2026/05/15 14.36% 3.37% 0.41% 9.71% 3.53% 8.43% 6.2% 1.3% 7.88% 11.5%
2026/05/16 15.01% 7.88% 8.54% 5.25% 6.56% 8.06% 4.02% 4.68% 2.79% 3.5%
2026/05/17 15.94% 9.01% 9.31% 4.78% 6.1% 7.62% 5.27% 3.23% 3.73% 3.82%
2026/05/18 14.08% 9.79% 7.97% 4.81% 5.95% 6.24% 4.38% 2.31% 4.21% 2.31%
2026/05/19 15.07% 12.89% 4.86% 4.26% 4.97% 8.46% 3.59% 2.57% 3.37% 2.56%
2026/05/20 18.19% 11.47% 4.21% 3.53% 6.32% 7.44% 3.63% 2.51% 3.19% 3.37%
2026/05/21 15.63% 10.89% 3.96% 4.23% 5.61% 6.02% 4.35% 3.21% 3.17% 3.8%
2026/05/22 17.98% 10.27% 4.55% 4.72% 5.12% 7.03% 0.98% 2.6% 1.95% 4.95%
2026/05/23 16.4% 7.44% 6.23% 5.61% 5.01% 7.01% 0.74% 6.77% 3.06% 3.9%
2026/05/24 19.01% 9.31% 4.94% 4.17% 5.03% 7.59% 4.09% 4.58% 2.77% 2.93%
2026/05/25 19.88% 7.93% 3.85% 4.18% 6.29% 6.79% 3.83% 4.5% 2.44% 2.9%
2026/05/26 15.84% 8.89% 5.18% 4.88% 6.19% 4.49% 4.93% 3.5% 3.94% 1.59%
2026/05/27 16.97% 10.86% 5.58% 5.76% 4.64% 4.68% 5.16% 1.87% 3.83% 2.04%
2026/05/28 15.56% 8.91% 4.82% 5.2% 5.53% 4.54% 4.29% 3.37% 3.96% 2.54%
2026/05/29 16.36% 9.99% 6.35% 6.67% 4.84% 4.38% 2.69% 2.74% 4.65% 1.8%
2026/05/30 16.19% 9.21% 7.53% 5.15% 4.53% 4.9% 3.79% 3.47% 3.55% 2.55%
2026/05/31 17.54% 9.53% 6.3% 5.72% 5.37% 5.05% 4.77% 3.48% 3.22% 2.23%
  • thesolarcentre.co.uk
  • ebay.co.uk
  • iheat.co.uk
  • octopus.energy
  • eonnext.com
  • ecoflow.com
  • glowgreensolar.co.uk
  • uswitch.com
  • comparesolar.co.uk
  • projectsolaruk.com

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In May 2026, thesolarcentre.co.uk led with fluctuating impressions, peaking mid-month. ebay.co.uk and iheat.co.uk showed steady growth, while octopus.energy and ecoflow.com experienced declines. The month concluded with thesolarcentre.co.uk maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Renewable Energy

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Renewable Energy - Last month
  1. 1
    Get Solar Panels With 0% Apr - Solar Panels From E.ON Next https://www.eonnext.com › solar-panels › quote

    12 Panel System & 5.1 kWh Battery For £6,495 - With Flexible Payment Options Available! We've...

  2. 2
    UKs Best Solar Comparison Site - Don't Overpay On Solar https://www.nationalenergyhelp.org

    Compare The Solar Panel Market & Get Today's Best Options For Your Requirements In Minutes

  3. 3
    Get the Full Solar Package - Enter Postcode to Explore Cost https://www.octopus.energy

    Get your solar panels installed by Octopus. Home power that's smarter, greener & cheaper. Get peace of mind with the UK's most awarded energy supplier.

  4. 4
    Check Your Postcode for Solar Panel Grants and Funding https://www.solarpanelfunding.co.uk

    Solar Panel Grants from Solar Panel Funding: The only organisation in the UK to offer Free Solar Panels, Grants and Funding Options.

  5. 5
    490W Panels - 30 Year Warranty - Zero Deposit Solar Finance https://solar.utilita.co.uk › save-on › solar

    Switch To Solar With Zero Deposit Options & Flexible Monthly Payments. Save Up To £1,400yr

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In the competitive solar energy market, E.ON Next entices with 0% APR and flexible payments, while National Energy Help offers quick solar comparisons. Octopus Energy highlights its award-winning service, and Solar Panel Funding promotes grants. Utilita emphasizes zero deposit finance and long-term savings.

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