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UK Energy, Utilities & Waste Renewable Energy - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Renewable Energy category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Renewable Energy – UK

Google AI Overview visibility for Energy, Utilities & Waste Renewable Energy UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 42.172360473
57.827639527
42%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 50
50
50%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 13%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 18%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Renewable Energy brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ecoflow.com 24.4
thesolarcentre.co.uk 21.23
octopus.energy 6.53
projectsolaruk.com 4.16
comparesolar.co.uk 3.57
eonnext.com 3.28
uswitch.com 3.18
ebay.co.uk 3.17
solarpanelfunding.co.uk 3.04
jackery.com 2.43
others 25.01
  • ecoflow.com - 24.4%
  • thesolarcentre.co.uk - 21.23%
  • octopus.energy - 6.53%
  • projectsolaruk.com - 4.16%
  • comparesolar.co.uk - 3.57%
  • eonnext.com - 3.28%
  • uswitch.com - 3.18%
  • ebay.co.uk - 3.17%
  • solarpanelfunding.co.uk - 3.04%
  • jackery.com - 2.43%
  • others - 25.01%

Copyright © Adthena. All rights reserved.

Ecoflow.com leads with 24.4% click share, closely followed by thesolarcentre.co.uk at 21.23%. Others collectively hold 25.01%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Renewable Energy brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date ecoflow.com octopus.energy projectsolaruk.com thesolarcentre.co.uk eonnext.com comparesolar.co.uk uswitch.com solarpanelfunding.co.uk heatable.co.uk britishgas.co.uk
2026/07/01 3.44% 17.34% 6.08% 2.64% 9.29% 10.32% 10.07% 6.32% 2.06% 4.33%
2026/07/02 4.33% 15.07% 7.14% 2.94% 8.7% 9.79% 11.84% 9.29% 4.63% 5.78%
2026/07/03 2.48% 17.34% 7.6% 2.87% 4.84% 12.85% 11.38% 9.4% 3.27% 4.56%
2026/07/04 4.38% 14.58% 6.46% 3.9% 5.03% 11.6% 12.03% 8.35% 1.66% 3.43%
2026/07/05 4.69% 11.99% 6.81% 4.57% 6.67% 11.88% 10.57% 7.45% 5.36% 2.97%
2026/07/06 6.71% 12.25% 7.17% 5.09% 7.3% 6.09% 6.72% 9.59% 4.83% 2.93%
2026/07/07 4.51% 11.3% 9.57% 3.29% 8.43% 3.04% 6.7% 11.82% 4.28% 4.23%
2026/07/08 5.41% 11.18% 8.23% 2.64% 9.25% 10.37% 5.23% 9.19% 6.06% 4.15%
2026/07/09 11.43% 12.35% 7.51% 5.62% 5.13% 3.44% 7.65% 10.64% 6.02% 3.52%
2026/07/10 8.51% 12.99% 11.14% 3.78% 4.6% 5.82% 6.89% 9.07% 5.87% 3.23%
2026/07/11 10.77% 12.43% 10.62% 5.99% 7.08% 11.65% 5.08% 7.47% 5.2% 2.14%
2026/07/12 6.92% 11.74% 9.78% 5.73% 5.6% 12.58% 6.39% 6.02% 5.44% 2.95%
2026/07/13 10.04% 13.86% 6.89% 4.67% 4.91% 11.03% 6.29% 5.38% 3.44% 1.38%
2026/07/14 7.98% 16.17% 6.48% 4.85% 6.84% 11.8% 5.79% 6.47% 1.31% 1.92%
2026/07/15 4.39% 13.71% 10.55% 5.64% 7.18% 9.52% 6.3% 5.2% 6.44% 1.58%
2026/07/16 2.9% 14.72% 13.22% 3.01% 7.73% 7.19% 6.93% 5.9% 9.59% 2.7%
2026/07/17 6.3% 12.38% 10.47% 6.55% 4.58% 5.05% 9.31% 6.44% 7.9% 1.5%
2026/07/18 7.91% 14.7% 14.78% 3.09% 2.79% 5.09% 5.45% 5.49% 8.75% 1.36%
2026/07/19 4.91% 10.17% 15.06% 2.02% 4.89% 11.4% 5.8% 7.84% 10.63% 5.48%
2026/07/20 6.25% 13.11% 18.55% 5.42% 3.32% 8.3% 4.37% 6.79% 5.96% 1.4%
2026/07/21 7.92% 16.1% 6.42% 4.8% 6.78% 11.72% 5.74% 6.41% 1.32% 1.92%
2026/07/22 6.78% 15.51% 9.79% 4.36% 6.51% 6.68% 7.32% 5.64% 3.9% 2.8%
2026/07/23 7.79% 11.67% 10.65% 3.04% 5.87% 8.52% 7.28% 6.1% 5.21% 2.48%
2026/07/24 6.33% 14.19% 10.06% 4.6% 8.55% 9.66% 6.22% 6.39% 7.03% 1.83%
2026/07/25 7.73% 13.93% 9.36% 5% 5.89% 6.97% 6.76% 5.73% 6.92% 2.1%
2026/07/26 5.59% 15.9% 11.05% 4% 5.72% 8.63% 7.04% 5.51% 5.3% 2.11%
2026/07/27 6.15% 12.34% 12.44% 5.24% 8.25% 6.28% 3.96% 4.39% 4.36% 0.97%
2026/07/28 6.41% 11.14% 11.72% 2.85% 10% 5.73% 5.49% 5.37% 6.09% 1.38%
2026/07/29 9.28% 7.8% 12.97% 3.08% 14.06% 0.79% 3.73% 3.1% 9.64% 1.04%
2026/07/30 10.4% 9.8% 9.97% 8.06% 9.18% 2.08% 6.04% 3.23% 3.22% 1.18%
2026/07/31 18.66% 7.02% 6.78% 6.09% 5.8% 4.22% 3.67% 2.61% 2.11% 1.67%
  • ecoflow.com
  • octopus.energy
  • projectsolaruk.com
  • thesolarcentre.co.uk
  • eonnext.com
  • comparesolar.co.uk
  • uswitch.com
  • solarpanelfunding.co.uk
  • heatable.co.uk
  • britishgas.co.uk

Copyright © Adthena. All rights reserved.

In July 2026, Ecoflow’s PPC spend surged, peaking at 18.66% on the 31st. Octopus Energy started strong but declined, ending at 7.02%. Project Solar UK saw fluctuations, closing at 6.78%. The Solar Centre’s spend peaked mid-month, finishing at 6.09%. E.ON Next’s spend varied, ending at 5.8%. Compare Solar’s spend dropped significantly, closing at 4.22%. Uswitch’s spend was steady, ending at 3.67%. Solar Panel Funding’s spend decreased, finishing at 2.61%. Heatable’s spend peaked mid-month, closing at 2.11%. British Gas’s spend was low, ending at 1.67%.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Renewable Energy

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 185
2026/07/02 191
2026/07/03 195
2026/07/04 199
2026/07/05 194
2026/07/06 190
2026/07/07 202
2026/07/08 191
2026/07/09 188
2026/07/10 191
2026/07/11 190
2026/07/12 198
2026/07/13 211
2026/07/14 198
2026/07/15 198
2026/07/16 190
2026/07/17 176
2026/07/18 171
2026/07/19 176
2026/07/20 169
2026/07/21 198
2026/07/22 209
2026/07/23 215
2026/07/24 204
2026/07/25 206
2026/07/26 219
2026/07/27 210
2026/07/28 220
2026/07/29 178
2026/07/30 179
2026/07/31 189

Copyright © Adthena. All rights reserved.

July began with 185 advertisers, peaking at 220 on the 28th. A mid-month dip to 169 was followed by a strong recovery, ending at 189.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Renewable Energy

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ecoflow.com 2.57%
projectsolaruk.com 1.01%
glowgreensolar.co.uk 0.59%
goodenergy.co.uk 0.51%
edfenergy.com 0.36%
ebay.co.uk -0.78%
uswitch.com -0.82%
solarpanelfunding.co.uk -0.99%
jackery.com -1.04%
thesolarcentre.co.uk -2.27%

Copyright © Adthena. All rights reserved.

Ecoflow.com surged with a 2.57% increase, while thesolarcentre.co.uk dropped by 2.27%. Projectsolaruk.com rose by 1.01%, contrasting jackery.com’s 1.04% decline.

Campaign Efficiency

UK Energy, Utilities & Waste Renewable Energy Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date ecoflow.com thesolarcentre.co.uk ebay.co.uk projectsolaruk.com jackery.com octopus.energy eonnext.com comparesolar.co.uk uswitch.com solarpanelfunding.co.uk
2026/07/01 4.83% 8.92% 1.19% 4.97% 1.39% 12.51% 7.01% 8.75% 8.79% 5.04%
2026/07/02 5.65% 8.63% 1.27% 5.23% 3.21% 10.59% 7.15% 7.67% 9.8% 7.2%
2026/07/03 3.26% 8.92% 1.98% 6.04% 2.22% 12.13% 4.32% 10.23% 9.33% 7.32%
2026/07/04 5.43% 11.66% 8% 4.28% 4.32% 8.7% 3.29% 8.18% 8.61% 5.53%
2026/07/05 5.51% 13.95% 6.85% 4.49% 4.17% 7.08% 4.33% 8.45% 8.01% 5.17%
2026/07/06 7.72% 14.69% 5.37% 4.74% 4.44% 7.63% 4.83% 3.93% 5.64% 6.39%
2026/07/07 5.55% 9.91% 4.46% 6.97% 5.48% 7.16% 6.22% 2.28% 5.56% 8.54%
2026/07/08 6.33% 8.73% 6.72% 5.82% 5% 6.93% 6.57% 7.33% 4.27% 6.28%
2026/07/09 11.81% 15.91% 11.19% 4.49% 5.74% 6.14% 2.94% 2.01% 4.66% 6.13%
2026/07/10 9.77% 11.41% 8.44% 7.65% 7.46% 7.18% 3.12% 3.82% 4.51% 5.92%
2026/07/11 12.32% 16.35% 4.25% 6.72% 5.8% 7.16% 4.4% 7.84% 3.54% 4.8%
2026/07/12 7.61% 14.92% 6.72% 6.41% 4.31% 7.84% 3.57% 8.06% 4.31% 4%
2026/07/13 11.88% 12.56% 4.52% 4.6% 5.36% 8.21% 3.44% 7.77% 4.3% 3.48%
2026/07/14 9.19% 13.87% 5.62% 4.13% 5.13% 10.06% 4.58% 7.8% 3.94% 4.26%
2026/07/15 5.86% 14.19% 6.58% 6.9% 4.17% 8.55% 4.64% 6.88% 4.71% 3.58%
2026/07/16 4.11% 10.27% 2.61% 10.79% 1% 10.97% 6.24% 5.82% 5.8% 4.9%
2026/07/17 8.55% 18.07% 2.16% 7.89% 0.95% 8.07% 3.55% 3.47% 6.81% 4.94%
2026/07/18 9.54% 8.48% 1.88% 11.34% 2.67% 12.38% 2.09% 3.59% 4.54% 3.94%
2026/07/19 6.94% 6.26% 1.64% 12.5% 1.1% 6.77% 3.91% 9.21% 4.99% 6.43%
2026/07/20 7.86% 14.09% 1.84% 14.36% 0.32% 8.31% 3.16% 7.09% 3.85% 5.26%
2026/07/21 9.19% 13.87% 5.62% 4.13% 5.13% 10.06% 4.58% 7.8% 3.94% 4.26%
2026/07/22 8.14% 11.72% 6.02% 7.09% 3.6% 9.33% 4.54% 5.02% 5.08% 4.01%
2026/07/23 9.42% 9.2% 5.29% 7.74% 4% 8.43% 4.18% 6.09% 5.37% 4.18%
2026/07/24 7.93% 13.96% 4.79% 7.2% 3.5% 8.67% 5.93% 7.12% 4.27% 4.45%
2026/07/25 9.13% 13.27% 4.9% 6.58% 3.83% 8.63% 3.97% 5.48% 4.72% 3.92%
2026/07/26 6.85% 11.92% 5.61% 7.71% 4.48% 10.22% 4% 5.9% 4.81% 3.94%
2026/07/27 7.25% 15.41% 4.25% 8.69% 1.7% 7.73% 5.8% 4.14% 2.65% 3.15%
2026/07/28 8.39% 8.28% 2.37% 8.77% 1.85% 8.09% 7.33% 4.77% 4.33% 4.23%
2026/07/29 11.86% 8.65% 3.04% 10.2% 2.3% 5% 9.84% 0.54% 2.96% 2.35%
2026/07/30 10.42% 18.82% 8.74% 6.51% 2.22% 5.49% 5.55% 1.59% 3.72% 1.98%
2026/07/31 18.14% 13.33% 11.57% 3.8% 3.39% 3.33% 3.33% 2.52% 2.16% 1.51%
  • ecoflow.com
  • thesolarcentre.co.uk
  • ebay.co.uk
  • projectsolaruk.com
  • jackery.com
  • octopus.energy
  • eonnext.com
  • comparesolar.co.uk
  • uswitch.com
  • solarpanelfunding.co.uk

Copyright © Adthena. All rights reserved.

In July 2026, Ecoflow’s impression share surged, peaking at 18.14% on the 31st. The Solar Centre maintained strong visibility, while eBay and Project Solar UK showed fluctuations. Jackery and Octopus Energy experienced varied trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Renewable Energy

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Renewable Energy - Last month
  1. 1
    Home Solar Panel Systems - Generate Your Own Power https://www.heatable.co.uk

    From free survey to installation, we manage everything. No pushy sales. Lower your energy bills with professionally installed solar panels. Free quote today.

  2. 2
    UKs Best Solar Comparison Site - Don't Overpay On Solar https://www.nationalenergyhelp.org

    Compare The Solar Panel Market & Get Today's Best Options For Your Requirements In Minutes

  3. 3
    Get the Full Solar Package - Enter Postcode to Explore Cost https://www.octopus.energy

    Get your solar panels installed by Octopus. Home power that's smarter, greener & cheaper. Power your home from the sun, plus seamless integration with money-saving smart tariffs. Run on sunshine.

  4. 4
    5 mistakes when going solar - What to avoid when going solar https://mistakes.solar-sherpa.co.uk

    5 mistakes to avoid. Get the info you need to compare solar installation companies.

  5. 5
    Government Funded Solar Panels - 2026 Solar Panel Scheme https://www.solarpanelfunding.co.uk

    Government Solar Scheme For 2026. Claim Your Panel Grants And Reduce Monthly Costs!

Copyright © Adthena. All rights reserved.

In the competitive solar energy market, Heatable.co.uk stands out with a seamless, no-pressure approach to solar panel installation, promising reduced energy bills. Nationalenergyhelp.org offers quick solar panel comparisons, ensuring cost-effective choices. Octopus.energy emphasizes smart, green energy solutions with solar integration. Solar-sherpa.co.uk educates on avoiding common solar pitfalls, while Solarpanelfunding.co.uk highlights government-funded opportunities for cost savings.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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