Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Renewable Energy category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 41.0194291197 |
| 58.9805708803 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 55 |
| 45 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| thesolarcentre.co.uk | 27.55 |
| ecoflow.com | 17.62 |
| octopus.energy | 5.45 |
| ebay.co.uk | 5.13 |
| eonnext.com | 4.03 |
| iheat.co.uk | 3.27 |
| projectsolaruk.com | 3.14 |
| glowgreensolar.co.uk | 2.84 |
| comparesolar.co.uk | 2.36 |
| uswitch.com | 2.06 |
| others | 26.55 |
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In the PPC landscape, thesolarcentre.co.uk leads with 27.55% click share, closely followed by ‘others’ at 26.55%. Ecoflow.com captures 17.62%, while octopus.energy holds 5.45%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | octopus.energy | iheat.co.uk | glowgreensolar.co.uk | eonnext.com | thesolarcentre.co.uk | comparesolar.co.uk | ecoflow.com | uswitch.com | projectsolaruk.com | utilita.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 12.43% | 3.86% | 11.81% | 4.51% | 5.15% | 4.1% | 6.75% | 0.45% | 15.61% | 6.4% |
| 2026/05/02 | 17.3% | 1.66% | 1.62% | 5.86% | 7.74% | 1.26% | 10.43% | 0.16% | 20.94% | 5.02% |
| 2026/05/03 | 13.09% | 1.11% | 10.91% | 11.29% | 5.31% | 0.62% | 2.9% | 0.59% | 21.64% | 7.04% |
| 2026/05/04 | 16.13% | 0.47% | 13.58% | 5.51% | 5.04% | 2.95% | 5.15% | 1.02% | 19.37% | 5.8% |
| 2026/05/05 | 15.8% | 0.45% | 13.92% | 5.82% | 5.21% | 8.6% | 7.89% | 0.28% | 10.13% | 5.54% |
| 2026/05/06 | 20.29% | 0.51% | 10.91% | 7.15% | 5.44% | 10.44% | 7.34% | 2.22% | 2.27% | 5.21% |
| 2026/05/07 | 13.83% | 5.05% | 9.87% | 3.17% | 6.52% | 9.29% | 8.78% | 1.99% | 8.63% | 5.17% |
| 2026/05/08 | 15.03% | 0.45% | 10.03% | 4.58% | 4.6% | 10.03% | 6% | 1.9% | 14.23% | 6.69% |
| 2026/05/09 | 12.9% | 1.31% | 3.34% | 6.52% | 4.38% | 7.95% | 7.18% | 2.25% | 15.71% | 12.94% |
| 2026/05/10 | 12.74% | 2.41% | 4.6% | 4.48% | 5.5% | 4.58% | 4.28% | 4.59% | 24.51% | 12.43% |
| 2026/05/11 | 11.17% | 10.58% | 8.56% | 6.01% | 4.55% | 4.84% | 5.54% | 2.15% | 12.07% | 6.67% |
| 2026/05/12 | 8.96% | 12.8% | 8.05% | 7.56% | 4.36% | 4.72% | 4.38% | 2.37% | 10.37% | 3.82% |
| 2026/05/13 | 7.24% | 9.45% | 6.17% | 9.66% | 4.29% | 5.12% | 7.09% | 2.58% | 6.4% | 4.42% |
| 2026/05/14 | 6.27% | 7.19% | 7.01% | 9.55% | 5.48% | 6.43% | 5.98% | 7.89% | 3.55% | 6.02% |
| 2026/05/15 | 14.96% | 0.45% | 9.99% | 4.56% | 4.58% | 10.01% | 5.97% | 1.89% | 14.23% | 6.66% |
| 2026/05/16 | 7.87% | 11.37% | 6.5% | 10.01% | 5.12% | 4.05% | 7.1% | 5.81% | 4.34% | 7.17% |
| 2026/05/17 | 7.5% | 12.41% | 8.6% | 9.15% | 5.83% | 5.64% | 7.03% | 4.3% | 5.06% | 3.16% |
| 2026/05/18 | 7.01% | 9.72% | 7.2% | 8.72% | 5% | 5.86% | 5.99% | 2.91% | 3.04% | 3.81% |
| 2026/05/19 | 6.82% | 7.24% | 6.37% | 7.83% | 5.79% | 4.57% | 7.7% | 3.58% | 3.44% | 4.72% |
| 2026/05/20 | 5.8% | 6.53% | 6.66% | 10.07% | 6.67% | 4.34% | 6.47% | 3.64% | 4.67% | 4.48% |
| 2026/05/21 | 6.89% | 6.12% | 7.05% | 8.35% | 5.64% | 4.94% | 5.46% | 4.52% | 5.22% | 3.68% |
| 2026/05/22 | 7.69% | 7.18% | 1.89% | 7.52% | 6.4% | 2.72% | 6.4% | 3.88% | 6.71% | 5.41% |
| 2026/05/23 | 8.75% | 8.25% | 1.17% | 7.62% | 5.73% | 4.22% | 6.7% | 8.83% | 5.64% | 5.84% |
| 2026/05/24 | 6.72% | 6.81% | 6.76% | 8.13% | 7.03% | 4.24% | 7.29% | 6.59% | 4.02% | 3.06% |
| 2026/05/25 | 6.57% | 5.39% | 6.52% | 10.06% | 6.88% | 3.54% | 5.97% | 5.86% | 3.95% | 3.05% |
| 2026/05/26 | 7.28% | 8.19% | 7.83% | 9.79% | 5.65% | 4.6% | 3.88% | 4.86% | 2.1% | 2.09% |
| 2026/05/27 | 9.35% | 8.01% | 9.32% | 7.36% | 6.45% | 6% | 4.45% | 2.58% | 2.83% | 1.7% |
| 2026/05/28 | 7.99% | 6.58% | 6.79% | 8.86% | 5.64% | 6.32% | 4.1% | 4.26% | 3.35% | 2.55% |
| 2026/05/29 | 10.79% | 8.59% | 4.57% | 7.52% | 5.9% | 6.51% | 4.03% | 3.74% | 2.43% | 3.26% |
| 2026/05/30 | 7.67% | 11.21% | 6.23% | 7.13% | 6.07% | 5.16% | 4.46% | 4.61% | 3.34% | 2.11% |
| 2026/05/31 | 9.2% | 8.46% | 8.22% | 7.89% | 6.19% | 4.83% | 4.67% | 4.51% | 3.24% | 2.19% |
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In May 2026, Octopus Energy’s PPC spend fluctuated, peaking at 20.29% on May 6th, then declining to 9.2% by month’s end. Project Solar UK started strong, reaching 24.51% on May 10th, but ended at 3.24%. Iheat.co.uk saw a mid-month surge, peaking at 12.8% on May 12th, closing at 8.46%. Glow Green Solar maintained a steady presence, finishing at 8.22%. Eon Next’s spend was consistent, ending at 7.89%. The month concluded with diverse strategies across advertisers.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 174 |
| 2026/05/02 | 161 |
| 2026/05/03 | 158 |
| 2026/05/04 | 177 |
| 2026/05/05 | 184 |
| 2026/05/06 | 190 |
| 2026/05/07 | 185 |
| 2026/05/08 | 193 |
| 2026/05/09 | 172 |
| 2026/05/10 | 164 |
| 2026/05/11 | 237 |
| 2026/05/12 | 257 |
| 2026/05/13 | 272 |
| 2026/05/14 | 267 |
| 2026/05/15 | 193 |
| 2026/05/16 | 272 |
| 2026/05/17 | 278 |
| 2026/05/18 | 292 |
| 2026/05/19 | 284 |
| 2026/05/20 | 286 |
| 2026/05/21 | 282 |
| 2026/05/22 | 296 |
| 2026/05/23 | 275 |
| 2026/05/24 | 287 |
| 2026/05/25 | 307 |
| 2026/05/26 | 317 |
| 2026/05/27 | 310 |
| 2026/05/28 | 318 |
| 2026/05/29 | 306 |
| 2026/05/30 | 300 |
| 2026/05/31 | 300 |
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May began with 174 advertisers, fluctuating initially, then surged mid-month, peaking at 318. The month concluded with a stable 300 advertisers.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Ecoflow.com saw a significant drop of 6.02%, while thesolarcentre.co.uk surged by 5.01%. Ebay.co.uk gained 2.27%, and britishgas.co.uk rose by 1.73%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | thesolarcentre.co.uk | ebay.co.uk | iheat.co.uk | octopus.energy | eonnext.com | ecoflow.com | glowgreensolar.co.uk | uswitch.com | comparesolar.co.uk | projectsolaruk.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 15.01% | 4.56% | 2.89% | 8.02% | 3.2% | 9.53% | 6.76% | 1.61% | 3.31% | 11.16% |
| 2026/05/02 | 20.35% | 6.65% | 0.92% | 9.43% | 4.29% | 13.21% | 0.83% | 0.23% | 0.66% | 14.28% |
| 2026/05/03 | 18.49% | 2.34% | 0.88% | 8.65% | 8.19% | 4.54% | 6.86% | 2.66% | 0.34% | 16.26% |
| 2026/05/04 | 16.74% | 4.58% | 0.51% | 10.87% | 4.88% | 7.31% | 8.2% | 1.2% | 1.72% | 15.33% |
| 2026/05/05 | 15.62% | 3.96% | 0.3% | 10.95% | 4.4% | 10.68% | 8.93% | 0.36% | 6.77% | 8.26% |
| 2026/05/06 | 14.96% | 5.06% | 0.39% | 13.68% | 5.56% | 9.66% | 6.86% | 3.49% | 8.4% | 1.66% |
| 2026/05/07 | 18.76% | 3.64% | 3.58% | 8.42% | 2.39% | 11.11% | 5.76% | 2.07% | 7% | 6.48% |
| 2026/05/08 | 14.37% | 3.37% | 0.41% | 9.72% | 3.53% | 8.44% | 6.21% | 1.3% | 7.87% | 11.46% |
| 2026/05/09 | 13.23% | 3.74% | 0.73% | 8.51% | 4.97% | 9.9% | 2.16% | 2.87% | 5.49% | 12.02% |
| 2026/05/10 | 16.72% | 2.14% | 1.79% | 8.14% | 3.61% | 5.72% | 2.84% | 4.02% | 4.54% | 18.84% |
| 2026/05/11 | 13.68% | 6.81% | 8.26% | 7.71% | 4.45% | 6.69% | 5.17% | 2.29% | 4.04% | 8.99% |
| 2026/05/12 | 12.97% | 9.15% | 9.32% | 6.29% | 5.46% | 4.9% | 4.95% | 2.26% | 3.44% | 7.94% |
| 2026/05/13 | 12.28% | 7.09% | 7.16% | 5.17% | 6.62% | 8.52% | 4.04% | 2.12% | 3.93% | 4.78% |
| 2026/05/14 | 15.79% | 7.86% | 5.06% | 4.19% | 6.81% | 7.34% | 4.14% | 6.2% | 4.5% | 2.68% |
| 2026/05/15 | 14.36% | 3.37% | 0.41% | 9.71% | 3.53% | 8.43% | 6.2% | 1.3% | 7.88% | 11.5% |
| 2026/05/16 | 15.01% | 7.88% | 8.54% | 5.25% | 6.56% | 8.06% | 4.02% | 4.68% | 2.79% | 3.5% |
| 2026/05/17 | 15.94% | 9.01% | 9.31% | 4.78% | 6.1% | 7.62% | 5.27% | 3.23% | 3.73% | 3.82% |
| 2026/05/18 | 14.08% | 9.79% | 7.97% | 4.81% | 5.95% | 6.24% | 4.38% | 2.31% | 4.21% | 2.31% |
| 2026/05/19 | 15.07% | 12.89% | 4.86% | 4.26% | 4.97% | 8.46% | 3.59% | 2.57% | 3.37% | 2.56% |
| 2026/05/20 | 18.19% | 11.47% | 4.21% | 3.53% | 6.32% | 7.44% | 3.63% | 2.51% | 3.19% | 3.37% |
| 2026/05/21 | 15.63% | 10.89% | 3.96% | 4.23% | 5.61% | 6.02% | 4.35% | 3.21% | 3.17% | 3.8% |
| 2026/05/22 | 17.98% | 10.27% | 4.55% | 4.72% | 5.12% | 7.03% | 0.98% | 2.6% | 1.95% | 4.95% |
| 2026/05/23 | 16.4% | 7.44% | 6.23% | 5.61% | 5.01% | 7.01% | 0.74% | 6.77% | 3.06% | 3.9% |
| 2026/05/24 | 19.01% | 9.31% | 4.94% | 4.17% | 5.03% | 7.59% | 4.09% | 4.58% | 2.77% | 2.93% |
| 2026/05/25 | 19.88% | 7.93% | 3.85% | 4.18% | 6.29% | 6.79% | 3.83% | 4.5% | 2.44% | 2.9% |
| 2026/05/26 | 15.84% | 8.89% | 5.18% | 4.88% | 6.19% | 4.49% | 4.93% | 3.5% | 3.94% | 1.59% |
| 2026/05/27 | 16.97% | 10.86% | 5.58% | 5.76% | 4.64% | 4.68% | 5.16% | 1.87% | 3.83% | 2.04% |
| 2026/05/28 | 15.56% | 8.91% | 4.82% | 5.2% | 5.53% | 4.54% | 4.29% | 3.37% | 3.96% | 2.54% |
| 2026/05/29 | 16.36% | 9.99% | 6.35% | 6.67% | 4.84% | 4.38% | 2.69% | 2.74% | 4.65% | 1.8% |
| 2026/05/30 | 16.19% | 9.21% | 7.53% | 5.15% | 4.53% | 4.9% | 3.79% | 3.47% | 3.55% | 2.55% |
| 2026/05/31 | 17.54% | 9.53% | 6.3% | 5.72% | 5.37% | 5.05% | 4.77% | 3.48% | 3.22% | 2.23% |
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In May 2026, thesolarcentre.co.uk led with fluctuating impressions, peaking mid-month. ebay.co.uk and iheat.co.uk showed steady growth, while octopus.energy and ecoflow.com experienced declines. The month concluded with thesolarcentre.co.uk maintaining dominance.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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