UK Energy, Utilities & Waste Renewable Energy - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Renewable Energy category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Renewable Energy – UK

Google AI Overview visibility for Energy, Utilities & Waste Renewable Energy UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 40.2498091939
59.7501908061
40%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 50
50
50%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 9%
Navigational 8%
Seasonal 0%
Local 1%
Problem Solving 16%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Renewable Energy brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
thesolarcentre.co.uk 26.39
ecoflow.com 20.09
octopus.energy 6.1
ebay.co.uk 3.74
uswitch.com 3.58
solarpanelfunding.co.uk 2.63
solargardenlights.co.uk 2.3
jackery.com 2.28
ecotricity.co.uk 2.23
projectsolaruk.com 1.81
others 28.85
  • thesolarcentre.co.uk - 26.39%
  • ecoflow.com - 20.09%
  • octopus.energy - 6.1%
  • ebay.co.uk - 3.74%
  • uswitch.com - 3.58%
  • solarpanelfunding.co.uk - 2.63%
  • solargardenlights.co.uk - 2.3%
  • jackery.com - 2.28%
  • ecotricity.co.uk - 2.23%
  • projectsolaruk.com - 1.81%
  • others - 28.85%

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In the competitive landscape of Google’s PPC for energy and renewables, The Solar Centre leads with 26.39% click share, closely followed by EcoFlow at 20.09%. Meanwhile, ‘others’ collectively hold a significant 28.85%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Renewable Energy brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date octopus.energy uswitch.com ecoflow.com projectsolaruk.com solarpanelfunding.co.uk thesolarcentre.co.uk glowgreensolar.co.uk theecoexperts.co.uk comparesolar.co.uk eonnext.com
2026/09/01 9.81% 2% 12.99% 5% 4.37% 2.16% 2.97% 0.94% 5.37% 8.41%
2026/09/02 10.69% 2.03% 10.71% 2.59% 5.9% 4.36% 4.66% 2.11% 4.28% 5.11%
2026/09/03 9.49% 4.94% 9.33% 5.75% 4.07% 5.36% 4.77% 3.72% 3.46% 5.03%
2026/09/04 9.53% 4.47% 10.14% 5.58% 4.87% 9.21% 2.66% 3.8% 2.59% 1.03%
2026/09/05 10.62% 8.44% 12.86% 6.92% 6.47% 5.71% 3.85% 3.25% 2.21% 2.16%
2026/09/06 8.4% 13.62% 11.03% 5.18% 6.39% 5.26% 3.44% 3.21% 3.95% 2.87%
2026/09/07 13.08% 11.8% 9.51% 4.1% 8.66% 6.15% 3.06% 3.07% 1.21% 0.87%
2026/09/08 11.64% 12.22% 8.32% 4.07% 8.43% 6.7% 2.09% 2.38% 1.93% 1.56%
2026/09/09 12.22% 11.88% 9.17% 3.84% 6.93% 6.01% 2.47% 1.84% 5.29% 2.08%
2026/09/10 9.53% 9.4% 9.41% 5.91% 7.55% 6.25% 2.47% 2.26% 7.07% 3.26%
2026/09/11 7.07% 7.11% 10.86% 7% 5.84% 5.19% 0.95% 2.63% 8.47% 5.08%
2026/09/12 7.28% 7.14% 9.52% 5.73% 5.46% 4.26% 1.01% 1.6% 11.44% 8.32%
2026/09/13 7.81% 4.2% 10.16% 6.53% 4.09% 5.49% 0.34% 0.78% 11.58% 9.3%
2026/09/14 8.08% 4.23% 6.73% 7.3% 5.51% 8.02% 1.16% 1.12% 12.37% 8.22%
2026/09/15 7.83% 4.12% 8.08% 6.69% 4.9% 5.84% 4.3% 1.93% 10.58% 7.09%
2026/09/16 10.12% 7.4% 11.69% 4.13% 6.05% 5.53% 3.67% 3.24% 6.36% 1.08%
2026/09/17 12.38% 8.57% 13.52% 0.57% 4.93% 5.9% 4.83% 5.29% 3.55% 2.95%
2026/09/18 11.51% 9.19% 14.87% 0.14% 5.21% 6.71% 2.47% 4.23% 2.84% 2.73%
2026/09/19 11.61% 10.12% 13.63% 0.28% 5.36% 5.57% 2.95% 3.54% 1.97% 3.33%
2026/09/20 11.49% 9.08% 13.31% 0.48% 5.9% 6.3% 4.58% 3.18% 1.77% 3.43%
2026/09/21 11.78% 8.48% 15.74% 0.02% 4.84% 4.71% 2.75% 4.28% 2% 2.41%
2026/09/22 14.83% 8.32% 13.64% 0.1% 6.34% 5.64% 4.29% 3.82% 1.85% 3.03%
2026/09/23 15.35% 8.68% 12.21% 0% 6.29% 6.18% 4.12% 5.11% 3.9% 1.54%
2026/09/24 11.08% 8.79% 15.03% 0.37% 6.51% 4.17% 4.41% 6.47% 3.42% 0.68%
2026/09/25 12.75% 7.37% 13.24% 5.12% 6.62% 5.06% 2.68% 4.34% 5.01% 0.88%
2026/09/26 9.25% 5.61% 13.59% 7.06% 5.16% 4.36% 4.94% 3.16% 2.2% 3.32%
2026/09/27 9.61% 8.88% 12.83% 7.35% 6.01% 5.44% 4.97% 3.06% 1.76% 1.16%
2026/09/28 10.48% 9.8% 12.68% 6.57% 6.65% 4.82% 3.09% 2.69% 3.64% 2%
2026/09/29 10.96% 14.04% 10.71% 7.03% 4.74% 5.74% 2.24% 3.89% 3.4% 2.7%
2026/09/30 14.42% 12.92% 9.38% 5.75% 5.03% 4.78% 3.77% 3.19% 1.9% 1.69%
  • octopus.energy
  • uswitch.com
  • ecoflow.com
  • projectsolaruk.com
  • solarpanelfunding.co.uk
  • thesolarcentre.co.uk
  • glowgreensolar.co.uk
  • theecoexperts.co.uk
  • comparesolar.co.uk
  • eonnext.com

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In September 2026, Octopus Energy’s PPC spend fluctuated, peaking at 15.35% on the 23rd. Uswitch.com saw a significant rise, reaching 14.04% on the 29th. Ecoflow.com maintained a strong presence, peaking at 15.74% on the 21st. Project Solar UK experienced a dip mid-month but recovered by month’s end. Solar Panel Funding and The Solar Centre had steady trends, while Glow Green Solar and The Eco Experts showed minor fluctuations. Compare Solar and E.ON Next had lower spend shares, with E.ON Next’s highest at 9.3% on the 13th. The month concluded with Octopus Energy leading the spend share.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Renewable Energy

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 177
2026/09/02 191
2026/09/03 189
2026/09/04 186
2026/09/05 186
2026/09/06 194
2026/09/07 199
2026/09/08 198
2026/09/09 200
2026/09/10 196
2026/09/11 202
2026/09/12 185
2026/09/13 186
2026/09/14 161
2026/09/15 179
2026/09/16 188
2026/09/17 194
2026/09/18 208
2026/09/19 202
2026/09/20 212
2026/09/21 225
2026/09/22 218
2026/09/23 213
2026/09/24 218
2026/09/25 224
2026/09/26 217
2026/09/27 201
2026/09/28 206
2026/09/29 201
2026/09/30 184

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September saw a dynamic shift in advertisers, starting at 177 and peaking at 225 mid-month. The month concluded with a slight dip to 184.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Renewable Energy

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ecoflow.com 3.14%
octopus.energy 2.16%
jackery.com 1.45%
theecoexperts.co.uk 0.75%
iheat.co.uk 0.74%
festive-lights.com -0.62%
projectsolaruk.com -1.05%
comparesolar.co.uk -1.23%
solargardenlights.co.uk -1.75%
thesolarcentre.co.uk -2.6%

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Ecoflow.com surged with a 3.14% click share increase, while thesolarcentre.co.uk dropped by 2.6%. Octopus.energy and jackery.com also saw positive gains.

Campaign Efficiency

UK Energy, Utilities & Waste Renewable Energy Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date thesolarcentre.co.uk uswitch.com octopus.energy ecoflow.com ebay.co.uk britishgas.co.uk jackery.com projectsolaruk.com solarpanelfunding.co.uk comparesolar.co.uk
2026/09/01 7.72% 1.55% 6.15% 12.36% 6.94% 10.7% 1.64% 3.73% 3.09% 3.78%
2026/09/02 11.8% 1.34% 6.06% 9.84% 6.65% 9.55% 1.76% 1.75% 3.73% 2.73%
2026/09/03 16.01% 2.81% 5.39% 8.28% 6.65% 5.3% 1.48% 3.59% 2.45% 2.08%
2026/09/04 23.02% 2.21% 5.02% 7.38% 6.83% 2.14% 1.61% 3.16% 2.54% 1.35%
2026/09/05 15.17% 5.94% 6.57% 10.39% 5.76% 2.42% 0.88% 4.68% 4.16% 1.29%
2026/09/06 17.27% 8.3% 4.76% 8.27% 7.79% 1.24% 1.05% 3.16% 3.7% 2.54%
2026/09/07 16.42% 7.67% 8% 7.57% 5.58% 1.29% 1.74% 2.67% 5.65% 0.67%
2026/09/08 19.38% 7.81% 7.13% 6.69% 5.88% 2% 2.3% 2.73% 5.27% 1.35%
2026/09/09 16.93% 8.26% 7.42% 7.54% 6.18% 2.02% 1.83% 2.67% 4.65% 3.59%
2026/09/10 17.27% 6.07% 5.63% 7.71% 4.31% 2.32% 2.67% 3.93% 5.3% 4.4%
2026/09/11 14.68% 4.61% 4.36% 9.11% 6.2% 2.78% 3.29% 4.61% 4.1% 5.74%
2026/09/12 12.76% 5.71% 4.12% 8.4% 4.79% 3.95% 4.23% 4.14% 3.94% 7.96%
2026/09/13 16.29% 3% 4.91% 8.58% 7.3% 3.81% 3.15% 3.96% 2.57% 7.36%
2026/09/14 21.85% 2.51% 4.5% 6.14% 5.1% 3.04% 3.43% 4.63% 3.16% 7.06%
2026/09/15 17.35% 3.14% 4.74% 7.34% 5.22% 2.07% 4.04% 4.68% 3.17% 6.75%
2026/09/16 14.8% 5.32% 6.95% 9.85% 6.86% 1.35% 4.99% 2.99% 3.87% 3.98%
2026/09/17 18.01% 6.02% 7.71% 12% 3.59% 1.12% 4.84% 0.38% 3.3% 2.14%
2026/09/18 20.81% 6.63% 6.96% 11.45% 4.63% 1.48% 4.92% 0.11% 3.36% 1.69%
2026/09/19 16.56% 7.21% 7.09% 12.02% 5.51% 1.28% 4.75% 0.23% 3.5% 1.48%
2026/09/20 16.63% 6.02% 6.71% 11.25% 7.38% 0.92% 5.4% 0.24% 3.75% 0.98%
2026/09/21 14.23% 5.87% 6.78% 13.06% 8.34% 0.75% 5.81% 0.01% 3.12% 1.07%
2026/09/22 14.97% 5.99% 8.61% 11.76% 6.67% 1.43% 4.8% 0.08% 4.51% 1.05%
2026/09/23 16.76% 6.08% 8.51% 9.67% 6.3% 0.93% 5.75% 0% 4.03% 2.46%
2026/09/24 12.45% 6.42% 6.72% 12.6% 7.34% 1.79% 4.63% 0.28% 4.52% 2%
2026/09/25 15.11% 5.09% 7.62% 11.64% 4.53% 1.92% 5.22% 3.9% 4.56% 3.39%
2026/09/26 13.55% 3.7% 5.41% 11.21% 5.22% 2.85% 5.4% 5.85% 3.5% 1.28%
2026/09/27 15.66% 5.97% 5.73% 10.74% 4.64% 2.09% 4.14% 5.05% 3.94% 1.34%
2026/09/28 13.82% 6.47% 6.76% 10.74% 4.78% 3.74% 4.43% 5.08% 4.77% 2.55%
2026/09/29 18.41% 9.54% 6.44% 9.09% 5.29% 5.24% 5.04% 4.91% 3.29% 2.32%
2026/09/30 15.79% 9.2% 8.88% 7.99% 5.17% 4.84% 4.09% 3.98% 3.32% 1.52%
  • thesolarcentre.co.uk
  • uswitch.com
  • octopus.energy
  • ecoflow.com
  • ebay.co.uk
  • britishgas.co.uk
  • jackery.com
  • projectsolaruk.com
  • solarpanelfunding.co.uk
  • comparesolar.co.uk

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In September 2026, thesolarcentre.co.uk led with fluctuating impressions, peaking at 23.02% on the 4th. Ecoflow.com saw a steady rise, reaching 13.06% on the 21st. By month’s end, thesolarcentre.co.uk maintained dominance, closing at 15.79%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Renewable Energy

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Renewable Energy - Last month
  1. 1
    UKs Best Solar Comparison Site - Don't Overpay On Solar https://www.nationalenergyhelp.org

    Compare The Solar Panel Market & Get Today's Best Options For Your Requirements In Minutes

  2. 2
    Enter Postcode to Explore Cost https://www.octopus.energy › solar

    Get the Full Solar Package — Get your solar panels installed by Octopus. Home power that's smarter, greener & cheaper. Get peace of mind with the UK's most awarded energy supplier.

  3. 3
    Solar From £0 Upfront - Backed By Kevin McCloud https://www.projectsolaruk.com

    Solar Made Simple. Choosing The Right Company Matters. Kevin McCloud Chose Project Solar. Energy bills rising again. See how much solar could...

  4. 4
    5 mistakes when going solar - What to avoid when going solar https://mistakes.solar-sherpa.co.uk

    5 mistakes to avoid. Get the info you need to compare solar installation companies.

  5. 5
    solar panel grants uk 2026: schemes, eligibility and how to apply https://www.solarpanelfunding.co.uk

    every uk solar panel grant and funding scheme available in 2026, who qualifies, and how to apply. check your eligibility in 60 seconds.

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In the competitive solar energy market, top advertisers like National Energy Help and Octopus Energy captivate with promises of cost-effective, greener solutions. Project Solar UK leverages celebrity endorsement, while Solar Sherpa educates on pitfalls. Solar Panel Funding highlights future grants, ensuring informed, budget-friendly choices.

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