UK Energy, Utilities & Waste Renewable Energy - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Renewable Energy category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Renewable Energy – UK

Google AI Overview visibility for Energy, Utilities & Waste Renewable Energy UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 31.5345033859
68.4654966141
31%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 54
46
54%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 12%
Navigational 5%
Seasonal 0%
Local 0%
Problem Solving 20%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Renewable Energy brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
thesolarcentre.co.uk 12.98
octopus.energy 10.77
ecoflow.com 8.94
comparesolar.co.uk 6.76
glowgreensolar.co.uk 6.4
edfenergy.com 5.1
uksolarexperts.com 4.3
goodenergy.co.uk 3.54
ups-solar.co.uk 3.26
contact-solar.co.uk 3.19
others 34.76
  • thesolarcentre.co.uk - 12.98%
  • octopus.energy - 10.77%
  • ecoflow.com - 8.94%
  • comparesolar.co.uk - 6.76%
  • glowgreensolar.co.uk - 6.4%
  • edfenergy.com - 5.1%
  • uksolarexperts.com - 4.3%
  • goodenergy.co.uk - 3.54%
  • ups-solar.co.uk - 3.26%
  • contact-solar.co.uk - 3.19%
  • others - 34.76%

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In the competitive landscape of Google PPC, “others” dominate with 34.76% click share, while thesolarcentre.co.uk leads individual advertisers at 12.98%.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Renewable Energy brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date octopus.energy ups-solar.co.uk sunsave.energy comparesolar.co.uk goodenergy.co.uk solarpanelfunding.co.uk edfenergy.com glowgreensolar.co.uk uksolarexperts.com contact-solar.co.uk
2025/12/01 11.5% 2.45% 4.13% 9.5% 0.9% 7.83% 7.35% 11.13% 8.3% 8.94%
2025/12/02 9.63% 1.77% 3.45% 10.07% 1.86% 5.4% 7.6% 11.46% 6.3% 11.12%
2025/12/03 9.06% 1.68% 5.04% 8.64% 1.73% 4.75% 7.18% 11.23% 6.72% 7.33%
2025/12/04 11.9% 1.74% 3.69% 10.64% 1.88% 3.95% 5.61% 11.88% 8.04% 8.87%
2025/12/05 10.08% 2.76% 4.36% 8.67% 2.41% 4.2% 6.71% 12.21% 9.05% 7.67%
2025/12/06 12.96% 3.08% 3.23% 9.83% 2.17% 5.89% 6.56% 13.85% 10.26% 10.03%
2025/12/07 12.3% 2.7% 4.4% 8.51% 1.63% 6.29% 7.13% 14.86% 10.96% 10.12%
2025/12/08 8.92% 2.97% 3.69% 10.45% 2.71% 5.27% 6.3% 14.53% 9.03% 12.41%
2025/12/09 8.39% 4.41% 3.65% 9.33% 2.07% 6.15% 7.91% 16.35% 10.38% 10.91%
2025/12/10 7.48% 2.57% 3.38% 7.01% 1.18% 6.19% 7.44% 17.42% 11.59% 12.44%
2025/12/11 8.2% 2.23% 3.3% 6.39% 2.52% 6.7% 9.47% 15.62% 9.93% 12.31%
2025/12/12 8.47% 2.32% 4.22% 7.46% 1.92% 4.52% 9.24% 17.91% 10.79% 11.53%
2025/12/13 10.16% 2.43% 3.25% 8.8% 1.8% 4.56% 8.87% 17.41% 10.99% 11.02%
2025/12/14 8.93% 3.27% 3.87% 8.96% 1.71% 5.28% 7.25% 16.83% 10.25% 10.5%
2025/12/15 7.3% 3.27% 4% 7.62% 2.41% 4.62% 14.3% 16.36% 9.17% 11.32%
2025/12/16 7.84% 1.33% 2.45% 8.93% 2.59% 3.31% 17.35% 15.66% 7.26% 7.03%
2025/12/17 8.72% 2.83% 2.86% 8.48% 2.23% 1.43% 18.44% 16.59% 8.85% 5%
2025/12/18 12.31% 4.87% 4.74% 14.07% 3.81% 0.06% 11.74% 7.13% 12.03% 2.64%
2025/12/19 17.78% 7.18% 5.57% 15.89% 4.22% 0.04% 14.45% 0.31% 13.62% 0.14%
2025/12/20 12.14% 4.17% 2.06% 11.75% 2.29% 0.03% 13.89% 19.85% 14.16% 0.14%
2025/12/21 11.82% 5.36% 2.95% 14.53% 1.27% 0.03% 14.26% 20.01% 10.48% 0.1%
2025/12/22 13.94% 10.09% 3.45% 16.89% 4.25% 0.02% 4.88% 9.76% 11.69% 0.09%
2025/12/23 21.73% 11.95% 4.48% 17.37% 6.99% 0% 1.22% 0.36% 0.28% 0.07%
2025/12/24 23.6% 16.15% 3.76% 17.83% 5.28% 2.08% 1.9% 0.29% 0.25% 0.03%
2025/12/25 23.25% 13.37% 4.88% 20.61% 3.93% 1.41% 2.57% 0.21% 0.25% 0.01%
2025/12/26 23.95% 14.31% 4.42% 17.23% 3.94% 0.99% 2.78% 0.18% 0.21% 0%
2025/12/27 15.7% 12.34% 2.36% 16.94% 4.49% 0.93% 0.74% 18.93% 0.13% 0%
2025/12/28 14.24% 11.13% 2.78% 19.05% 2.24% 0.63% 0.8% 23.87% 0.08% 0%
2025/12/29 16.89% 16.33% 3.65% 20.08% 3.76% 1.06% 0.82% 8.52% 0.04% 0%
2025/12/30 12.98% 13.63% 8.95% 12.45% 6.78% 1.32% 0.73% 0.25% 0% 0%
2025/12/31 18.12% 17.99% 10.75% 9.96% 5.96% 1.71% 1.51% 0.64% 0% 0%
  • octopus.energy
  • ups-solar.co.uk
  • sunsave.energy
  • comparesolar.co.uk
  • goodenergy.co.uk
  • solarpanelfunding.co.uk
  • edfenergy.com
  • glowgreensolar.co.uk
  • uksolarexperts.com
  • contact-solar.co.uk

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Octopus Energy’s spend share surged mid-month, peaking at 23.95% on December 26. Glow Green Solar saw a dramatic drop, ending at 0.64% on December 31.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Renewable Energy

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 268
2025/12/02 273
2025/12/03 263
2025/12/04 270
2025/12/05 292
2025/12/06 270
2025/12/07 260
2025/12/08 260
2025/12/09 265
2025/12/10 268
2025/12/11 278
2025/12/12 270
2025/12/13 271
2025/12/14 249
2025/12/15 284
2025/12/16 280
2025/12/17 285
2025/12/18 286
2025/12/19 295
2025/12/20 266
2025/12/21 269
2025/12/22 286
2025/12/23 293
2025/12/24 280
2025/12/25 279
2025/12/26 264
2025/12/27 265
2025/12/28 258
2025/12/29 270
2025/12/30 273
2025/12/31 261

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Advertisers fluctuated throughout December, peaking at 295 on the 19th. The month concluded with 261 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Renewable Energy

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ecotricity.co.uk 4.5%
octopus.energy 4.41%
ups-solar.co.uk 4.4%
thesolarcentre.co.uk 3.76%
comparesolar.co.uk 3.74%
solarpanelfunding.co.uk -2.99%
uksolarexperts.com -3.14%
edfenergy.com -3.35%
glowgreensolar.co.uk -4.37%
contact-solar.co.uk -5.6%

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In the solar energy sector, ecotricity.co.uk leads with a 4.50% click share increase, while contact-solar.co.uk faces a 5.60% decline.

Campaign Efficiency

UK Energy, Utilities & Waste Renewable Energy Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date octopus.energy ups-solar.co.uk sunsave.energy comparesolar.co.uk thesolarcentre.co.uk ecoflow.com edfenergy.com glowgreensolar.co.uk uksolarexperts.com contact-solar.co.uk
2025/12/01 8.92% 1.6% 3.23% 6.59% 5.93% 4.28% 5.72% 7.41% 5.94% 6.28%
2025/12/02 8.14% 0.81% 2.72% 7.4% 7.74% 6.86% 6.13% 7.45% 4.45% 7.72%
2025/12/03 6.91% 0.82% 4.25% 6.14% 6.93% 10.5% 5.37% 7.25% 4.69% 4.87%
2025/12/04 9.62% 1.17% 3.11% 8.39% 6.05% 6.86% 4.7% 8.31% 5.97% 6.18%
2025/12/05 8.69% 1.73% 3.62% 6.65% 7.79% 5.59% 5.04% 8.56% 6.71% 5.3%
2025/12/06 10.32% 1.82% 2.8% 7.71% 8.13% 2.3% 5.43% 10.01% 7.5% 7.17%
2025/12/07 10.72% 1.43% 4.09% 6.63% 5.36% 3.11% 6.16% 10.93% 8.43% 7.06%
2025/12/08 7.93% 1.99% 3.33% 8.42% 4.29% 2.97% 5.42% 10.87% 7.24% 10.06%
2025/12/09 7.06% 3.1% 3.13% 7.33% 4.44% 2.92% 6.88% 12.53% 8.64% 8.82%
2025/12/10 6.03% 1.42% 3.22% 5.11% 5.43% 2.84% 6.39% 13.05% 9.32% 9.72%
2025/12/11 6.39% 1.45% 2.91% 4.7% 6.14% 1.99% 7.7% 10.89% 7.86% 9.25%
2025/12/12 7.19% 1.57% 4.15% 5.63% 4.39% 2.18% 7.99% 14.16% 8.94% 8.82%
2025/12/13 8.73% 1.72% 3.03% 6.76% 4.92% 2.08% 8.39% 13.27% 8.48% 8.3%
2025/12/14 7.26% 2.18% 3.68% 6.6% 6.1% 2.27% 6.4% 12.88% 7.97% 8.06%
2025/12/15 6.4% 2.32% 3.78% 6.24% 3.39% 2.07% 11.1% 12.37% 7.1% 8.79%
2025/12/16 6.42% 0.89% 2.07% 7.32% 6.35% 1.55% 14.42% 11.19% 5.68% 5.26%
2025/12/17 7.58% 1.9% 2.6% 6.36% 7.11% 1.66% 15.04% 11.87% 6.81% 3.92%
2025/12/18 9.25% 2.93% 3.95% 10.66% 11.03% 2.09% 8.17% 5.26% 8.96% 1.76%
2025/12/19 13.43% 5.36% 4.76% 12.6% 8.83% 1.72% 10.98% 0.22% 10.39% 0.1%
2025/12/20 10.55% 2.71% 1.87% 9.15% 7.77% 1.54% 11.03% 14.73% 10.58% 0.1%
2025/12/21 9.8% 4.19% 2.58% 11.6% 6.38% 2.34% 11.28% 14.77% 8.2% 0.07%
2025/12/22 10.97% 7.04% 2.82% 12.59% 7.55% 3.19% 3.69% 7.04% 8.98% 0.06%
2025/12/23 15.91% 8.31% 3.33% 12.64% 8.82% 3.64% 0.94% 0.24% 0.2% 0.04%
2025/12/24 17.25% 11.01% 3.11% 13.79% 6.7% 2.45% 1.4% 0.2% 0.18% 0.02%
2025/12/25 18.09% 10.07% 4.04% 16.25% 3.37% 2.06% 2.16% 0.15% 0.18% 0.01%
2025/12/26 18.21% 10.36% 3.56% 12.45% 5.32% 1.67% 2.27% 0.13% 0.16% 0%
2025/12/27 12.21% 8.63% 1.97% 13.15% 7.14% 1.55% 0.85% 13.14% 0.1% 0%
2025/12/28 11.2% 8.42% 2.24% 14.46% 7.15% 2.52% 0.78% 16.94% 0.06% 0%
2025/12/29 13.77% 13.18% 3.04% 15.36% 7.38% 1.99% 0.93% 5.66% 0.03% 0%
2025/12/30 8.62% 8.58% 7.12% 8.26% 9.87% 2.97% 0.65% 0.14% 0% 0%
2025/12/31 13.67% 12.16% 8.49% 7.15% 6.74% 2.73% 1.3% 0.43% 0% 0%
  • octopus.energy
  • ups-solar.co.uk
  • sunsave.energy
  • comparesolar.co.uk
  • thesolarcentre.co.uk
  • ecoflow.com
  • edfenergy.com
  • glowgreensolar.co.uk
  • uksolarexperts.com
  • contact-solar.co.uk

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In December 2025, Octopus Energy’s impression share fluctuated, peaking at 18.21% on the 26th. UPS Solar saw a steady rise, reaching 13.18% on the 29th. SunSave Energy’s share spiked to 8.49% on the 31st. Compare Solar’s share peaked at 16.25% on the 25th. The Solar Centre’s share varied, peaking at 11.03% on the 18th. EcoFlow’s share remained low, peaking at 10.5% on the 3rd. EDF Energy’s share dropped significantly after the 22nd. Glow Green Solar’s share fluctuated, peaking at 16.94% on the 28th. UK Solar Experts’ share declined after the 22nd. Contact Solar’s share dropped sharply after the 18th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Renewable Energy

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Renewable Energy - Last month
  1. 1
    UK's No.1 Solar Comparison https://www.comparesolar.co.uk

    It Takes Less than 90 Seconds — Save Time and Money on Solar -Let Compare Solar Do the Work for You.Save Money& the Planet

  2. 2
    Fully Installed From £6,245 | Don't Overpay On Solar Panels https://www.contact-solar.co.uk

    From £6245 for a 4kW solar system with installation, monitoring, warranty & scaffolding. We’re proud to be among the leading MCS certified solar panel...

  3. 3
    12 Panel Solar System Cost - Solar System Cost For Home https://www.edfenergy.com › solar › energy

    Solar panels & batteries fitted by expert MCS installers with over 10k installs since 2010. Installers you can trust: We are the highest rated solar...

  4. 4
    Check your postcode for solar panel grants https://www.solarpanelfunding.co.uk

    Solar Panel Funding is the only organisation in the UK to offer Free Solar Panels, Solar Panel Grants and Solar Panel Funding Options.

  5. 5
    Complete Installation - £4,532 | Solar Panel & Battery Estimate https://www.uksolarexperts.com

    Unbeatable Value & Best Deals. Top Offers in the UK for Solar Panels and Battery Storage. Earn from the Suppliers for the Surplus Power You Produce. We Will Do...

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In the competitive solar energy market, Compare Solar leads with a promise of quick savings, while Contact Solar emphasizes affordability and comprehensive service. EDF Energy highlights trust with extensive experience, and Solar Panel Funding offers unique grant opportunities. UK Solar Experts focuses on value and earning potential, showcasing diverse strategies to attract eco-conscious consumers.

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