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UK Energy, Utilities & Waste Renewable Energy - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Renewable Energy category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Renewable Energy – UK

Google AI Overview visibility for Energy, Utilities & Waste Renewable Energy UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 43.7561772386
56.2438227614
43%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 57
43
56%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 10%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 15%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Renewable Energy brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ecoflow.com 33.32
thesolarcentre.co.uk 15.45
octopus.energy 6.2
ebay.co.uk 4.46
heatable.co.uk 3.52
projectsolaruk.com 3.45
eonnext.com 3.11
comparesolar.co.uk 2.79
ecotricity.co.uk 2.62
bluettipower.co.uk 2.04
others 23.04
  • ecoflow.com - 33.32%
  • thesolarcentre.co.uk - 15.45%
  • octopus.energy - 6.2%
  • ebay.co.uk - 4.46%
  • heatable.co.uk - 3.52%
  • projectsolaruk.com - 3.45%
  • eonnext.com - 3.11%
  • comparesolar.co.uk - 2.79%
  • ecotricity.co.uk - 2.62%
  • bluettipower.co.uk - 2.04%
  • others - 23.04%

Copyright © Adthena. All rights reserved.

Ecoflow.com leads with 33.32% click share, followed by others at 23.04%. TheSolarCentre.co.uk captures 15.45%, while Octopus.energy holds 6.2%.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Renewable Energy brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date heatable.co.uk ecoflow.com eonnext.com octopus.energy comparesolar.co.uk britishgas.co.uk thesolarcentre.co.uk projectsolaruk.com solarpanelfunding.co.uk uswitch.com
2026/08/01 4.83% 18.08% 6.4% 7.37% 1.67% 0.92% 4.54% 11.36% 3.34% 2.05%
2026/08/02 11.23% 12.29% 6.91% 7.73% 0.88% 1.39% 6.02% 16.23% 3.06% 1.2%
2026/08/03 11.5% 18.79% 8.64% 7.06% 2.69% 1.16% 3.42% 9.3% 2.08% 1.3%
2026/08/04 5.95% 12.88% 5.96% 15.2% 7.29% 0.74% 5.19% 8.37% 3.35% 2.06%
2026/08/05 7.36% 8.41% 7.82% 17.4% 9.83% 1.01% 2.78% 12.48% 2.66% 1.14%
2026/08/06 6.77% 8.68% 9.09% 16.26% 9.23% 0.89% 2.55% 13.39% 2.95% 2.47%
2026/08/07 8.17% 10.41% 11.05% 17.37% 5.03% 1.03% 2.62% 11.7% 3.07% 3.71%
2026/08/08 11.89% 9.2% 17.93% 12.44% 3.21% 1% 2% 7.7% 5.77% 5.11%
2026/08/09 13.51% 9.36% 21.51% 10.72% 3.93% 1.79% 2.11% 7.18% 0.97% 1.8%
2026/08/10 9.16% 9.85% 9.47% 12.66% 7.71% 1.53% 3.27% 9.42% 3.14% 0.86%
2026/08/11 9.11% 5.15% 6.41% 13.09% 7.02% 1.04% 2.77% 11.9% 2.4% 7.27%
2026/08/12 5.82% 7.03% 5.67% 14.28% 7.11% 1.43% 2.21% 9.27% 3.1% 7.03%
2026/08/13 5.37% 7.87% 6.04% 14.49% 5.19% 1.41% 2.07% 12.95% 5.61% 5.86%
2026/08/14 6.61% 7.21% 7.25% 16.32% 6.46% 1.08% 1.74% 12.6% 3.63% 5.18%
2026/08/15 8.98% 7.51% 5.79% 12.68% 8.35% 1.57% 2.74% 9.82% 1.71% 5.32%
2026/08/16 7.04% 11.62% 6.75% 10.85% 11.12% 0.93% 1.6% 13.3% 1.8% 2.99%
2026/08/17 7.26% 12.01% 6.5% 9.77% 10.81% 1.99% 2.56% 10.8% 1.4% 4.45%
2026/08/18 10.02% 7.33% 7.85% 7.89% 9.07% 1.85% 2.87% 10.67% 2.33% 2.64%
2026/08/19 8.9% 9.06% 7.34% 13.12% 7.56% 1.26% 3.28% 8.27% 2.95% 2.35%
2026/08/20 12.88% 9.36% 10.67% 12.05% 7.95% 2.05% 2.62% 8.24% 2.1% 2.2%
2026/08/21 10.3% 10.21% 8.33% 12.1% 8.3% 2.09% 2.84% 7.15% 2.8% 2.65%
2026/08/22 9.84% 12.92% 11.53% 12.28% 10.71% 3.22% 3.86% 5.96% 2.23% 0.51%
2026/08/23 16.07% 12.56% 12.75% 11.74% 7.64% 2.65% 3.33% 4.73% 2.11% 2.33%
2026/08/24 13.05% 12.79% 9.92% 11.98% 8.67% 1.92% 3.24% 6.93% 1.62% 1.39%
2026/08/25 9.42% 11.16% 5.69% 10.84% 6.55% 2.92% 3.68% 6.2% 4.2% 4.8%
2026/08/26 7.26% 10.98% 5.16% 11.4% 8.2% 5.11% 3.02% 8.25% 6.05% 3.22%
2026/08/27 4.53% 6.83% 3.58% 16.97% 8.73% 4.6% 2.79% 6.14% 3.11% 5.98%
2026/08/28 8.48% 9.31% 5.32% 12.21% 9.93% 6.97% 1.86% 7.15% 2.06% 7.6%
2026/08/29 10.88% 9.69% 4.29% 9.24% 11.56% 6.59% 2.95% 6.73% 4.52% 8.91%
2026/08/30 13.09% 11.51% 6.1% 7.55% 16.22% 8.94% 3.72% 5.49% 3.64% 1.88%
2026/08/31 12.33% 11.91% 10.55% 9.82% 7.63% 7.49% 5.95% 3.69% 2.88% 1.46%
  • heatable.co.uk
  • ecoflow.com
  • eonnext.com
  • octopus.energy
  • comparesolar.co.uk
  • britishgas.co.uk
  • thesolarcentre.co.uk
  • projectsolaruk.com
  • solarpanelfunding.co.uk
  • uswitch.com

Copyright © Adthena. All rights reserved.

In August 2026, Heatable.co.uk’s PPC spend fluctuated, peaking at 16.07% on the 23rd. Ecoflow.com started strong at 18.08% but ended at 11.91%. Eonnext.com saw a significant spike to 21.51% on the 9th. Octopus.energy maintained a steady presence, while Comparesolar.co.uk surged to 16.22% on the 30th. Britishgas.co.uk gradually increased, finishing at 7.49%. Thesolarcentre.co.uk had a modest rise, ending at 5.95%. Projectsolaruk.com started high but declined to 3.69%. Solarpanelfunding.co.uk remained stable, and Uswitch.com had a notable peak at 8.91% on the 29th.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Renewable Energy

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 186
2026/08/02 185
2026/08/03 182
2026/08/04 195
2026/08/05 201
2026/08/06 188
2026/08/07 181
2026/08/08 154
2026/08/09 160
2026/08/10 167
2026/08/11 173
2026/08/12 204
2026/08/13 200
2026/08/14 198
2026/08/15 181
2026/08/16 168
2026/08/17 159
2026/08/18 169
2026/08/19 165
2026/08/20 170
2026/08/21 155
2026/08/22 154
2026/08/23 149
2026/08/24 149
2026/08/25 195
2026/08/26 199
2026/08/27 215
2026/08/28 202
2026/08/29 170
2026/08/30 187
2026/08/31 177

Copyright © Adthena. All rights reserved.

August saw fluctuating advertiser numbers, peaking at 215 on the 27th. The month concluded with 177 advertisers, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Renewable Energy

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
britishgas.co.uk 1.54%
thesolarcentre.co.uk 1.28%
ecoflow.com 1.26%
heatable.co.uk 0.92%
jackery.com 0.44%
goodenergy.co.uk -0.42%
eonnext.com -0.64%
bluettipower.co.uk -0.71%
projectsolaruk.com -1.78%
octopus.energy -1.82%

Copyright © Adthena. All rights reserved.

British Gas leads with a 1.54% click share increase, while Octopus Energy drops by 1.82%. The Solar Centre and EcoFlow also see positive gains, contrasting Project Solar UK’s decline.

Campaign Efficiency

UK Energy, Utilities & Waste Renewable Energy Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date ecoflow.com thesolarcentre.co.uk heatable.co.uk britishgas.co.uk ebay.co.uk eonnext.com octopus.energy comparesolar.co.uk projectsolaruk.com goodenergy.co.uk
2026/08/01 17.35% 13.01% 2.86% 0.38% 9.77% 3.65% 3.41% 1.01% 6.64% 4.94%
2026/08/02 13.2% 14.85% 7.38% 0.63% 10.48% 4% 4.17% 0.51% 9.69% 4.34%
2026/08/03 19.48% 11.05% 7.25% 0.76% 9.89% 5.14% 3.7% 1.55% 5.6% 3.52%
2026/08/04 13.59% 11.66% 3.81% 0.45% 7.05% 4.3% 8.53% 4.56% 5.52% 1.63%
2026/08/05 9.92% 9.39% 5.23% 0.81% 7.12% 5.23% 11.67% 6.99% 8.23% 2.7%
2026/08/06 9.88% 8.67% 4.45% 1.25% 8.41% 6.77% 10.44% 6.03% 8.48% 2.78%
2026/08/07 12.22% 8.33% 5.45% 0.75% 6.23% 8.5% 10.31% 2.97% 7.67% 5.01%
2026/08/08 10.49% 8.63% 7.77% 0.95% 13.18% 11.48% 7.22% 1.92% 4.74% 4.42%
2026/08/09 11.51% 6.11% 8.58% 1.29% 7.14% 15.15% 7.34% 2.53% 4.46% 5.92%
2026/08/10 10.96% 12.54% 5.7% 1.07% 8.71% 5.94% 8.19% 5% 5.86% 3.77%
2026/08/11 6.14% 12.45% 6.42% 1.04% 7.56% 4.67% 8.15% 4.29% 7.84% 3.53%
2026/08/12 8.54% 10.13% 3.83% 1.17% 7.74% 3.69% 7.99% 4.88% 6.49% 2.96%
2026/08/13 8.99% 7.62% 3.45% 0.91% 10.28% 3.58% 8.33% 3.54% 7.76% 2.73%
2026/08/14 9.08% 7.81% 4.35% 0.87% 8.77% 4.28% 8.95% 4.2% 8.47% 2.97%
2026/08/15 8.27% 8% 5.43% 1.63% 7.37% 3.83% 7.04% 5.55% 5.81% 2.67%
2026/08/16 14.09% 7.7% 4.78% 0.72% 6.13% 4.31% 6.83% 8.19% 9.47% 3.77%
2026/08/17 13.27% 9.14% 4.47% 1.72% 9.53% 3.75% 5.93% 6.98% 6.55% 4.58%
2026/08/18 8.3% 7.94% 6.93% 1.68% 9.76% 4.38% 4.6% 6.59% 7.07% 3.62%
2026/08/19 10.03% 11.88% 6.02% 1.2% 10.22% 4.82% 6.01% 4.36% 5.68% 5.19%
2026/08/20 11.18% 10.08% 9.11% 1.95% 8.75% 6.23% 6.28% 4.91% 5.4% 3.52%
2026/08/21 11.12% 10.24% 6.9% 2.2% 9.44% 4.91% 6.25% 5.16% 4.14% 3.2%
2026/08/22 14.45% 12.76% 6.98% 3.37% 7.12% 7.59% 6.46% 6.5% 4% 1.79%
2026/08/23 14.59% 9.82% 10.67% 2.66% 7.96% 7.15% 5.46% 4.32% 2.93% 2.72%
2026/08/24 13.45% 10.43% 8.56% 1.59% 10.26% 6.13% 6.23% 5.56% 4.35% 2.8%
2026/08/25 11.96% 10.83% 5.84% 2.53% 7.26% 3.58% 5.8% 3.7% 3.56% 1.92%
2026/08/26 13.83% 9.5% 5.17% 5.28% 6.84% 2.83% 6.06% 4.86% 5.22% 1.26%
2026/08/27 8.22% 9.4% 2.78% 4.88% 6.27% 2.28% 10.05% 5.09% 3.8% 0.26%
2026/08/28 10.92% 6.61% 6.04% 7.35% 7.4% 3.51% 6.62% 6.92% 4.65% 0.76%
2026/08/29 11.09% 10.67% 6.91% 6.82% 6.24% 2.5% 5.74% 8.73% 4.56% 3.75%
2026/08/30 12.51% 11.63% 8.17% 8.82% 8.23% 3.48% 4.42% 10.39% 3.43% 3.11%
2026/08/31 13.37% 12.93% 7.79% 7.03% 6.19% 6.14% 5.38% 4.75% 2.09% 1.72%
  • ecoflow.com
  • thesolarcentre.co.uk
  • heatable.co.uk
  • britishgas.co.uk
  • ebay.co.uk
  • eonnext.com
  • octopus.energy
  • comparesolar.co.uk
  • projectsolaruk.com
  • goodenergy.co.uk

Copyright © Adthena. All rights reserved.

In August 2026, Ecoflow.com started strong but fluctuated, ending at 13.37%. Thesolarcentre.co.uk showed a steady rise, closing at 12.93%. Heatable.co.uk saw moderate growth, finishing at 7.79%. Britishgas.co.uk surged late, reaching 7.03%. Ebay.co.uk remained stable, ending at 6.19%. Eonnext.com had a mid-month dip, closing at 6.14%. Octopus.energy maintained consistency, finishing at 5.38%. Comparesolar.co.uk peaked mid-month, ending at 4.75%. Projectsolaruk.com declined, closing at 2.09%. Goodenergy.co.uk fluctuated, ending at 1.72%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Renewable Energy

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Renewable Energy - Last month
  1. 1
    Uk's Number 1 Solar Comparison | Unbeatable Prices https://www.comparesolar.co.uk

    The UK's Leading Solar PV Comparison Site. Compare Solar Systems In You Area Now. Let Us Do The Hard Work So You Don't Have To.We Will Find Only The...

  2. 2
    Home Solar Panel Systems | Generate Your Own Power https://www.heatable.co.uk

    From free survey to installation, we manage everything. No pushy sales. Lower your energy bills with professionally installed solar panels. Free quote today.

  3. 3
    Get the Full Solar Package | 25-Year Solar Panels Warranty https://www.octopus.energy

    Get solar panels, a battery & an export tariff & start selling energy back to the grid! Upgrade your home with Octopus solar & harness power from the sun.

  4. 4
    Solar From £0 Upfront https://www.projectsolaruk.com

    Backed By Kevin McCloud — Solar Made Simple. Choosing The Right Company Matters. Kevin McCloud Chose Project Solar. Energy bills rising again. See how much solar could...

  5. 5
    5 mistakes when going solar https://mistakes.solar-sherpa.co.uk

    What to avoid when going solar — 5 mistakes to avoid. Get the info you need to compare solar installation companies.

Copyright © Adthena. All rights reserved.

In the competitive solar energy market, Compare Solar UK leads with unbeatable prices, simplifying solar comparisons. Heatable offers a seamless journey from survey to installation, emphasizing cost savings. Octopus Energy provides a comprehensive solar package, including a 25-year warranty. Project Solar UK, endorsed by Kevin McCloud, highlights affordability with £0 upfront. Solar Sherpa educates on avoiding common solar pitfalls, empowering informed decisions.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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