AUS Energy, Utilities & Waste Renewable Energy - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Renewable Energy category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Renewable Energy – AUS

Google AI Overview visibility for Energy, Utilities & Waste Renewable Energy AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 30.0415192988
69.9584807012
30%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 36
64
36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 15%
Transactional 17%
Navigational 0%
Seasonal 0%
Local 3%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Renewable Energy brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
positiveenergy.com.au 9.57
solagarden.com.au 8.93
ecoflow.com 5.91
sunboost.com.au 5.41
itechworld.com.au 5.06
solahart.com.au 2.8
solarquotes.com.au 2.8
lifepo4oz.com 2.76
solarbatterygroup.com.au 2.55
renogy.com 2.47
others 51.74
  • positiveenergy.com.au - 9.57%
  • solagarden.com.au - 8.93%
  • ecoflow.com - 5.91%
  • sunboost.com.au - 5.41%
  • itechworld.com.au - 5.06%
  • solahart.com.au - 2.8%
  • solarquotes.com.au - 2.8%
  • lifepo4oz.com - 2.76%
  • solarbatterygroup.com.au - 2.55%
  • renogy.com - 2.47%
  • others - 51.74%

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In the competitive landscape of Google PPC, “others” dominate with 51.74% click share. Positiveenergy.com.au leads individual advertisers at 9.57%, followed by solagarden.com.au at 8.93%.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Renewable Energy brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date sunboost.com.au solarquotes.com.au solarpowernation.com.au solarbatterygroup.com.au energyaustralia.com.au solarrun.com.au positiveenergy.com.au solahart.com.au lifepo4oz.com itechworld.com.au
2026/06/01 6.18% 2.99% 2.72% 2.44% 3.09% 3.3% 16.83% 0.82% 3.58% 2.72%
2026/06/02 6.14% 1.98% 2.5% 2.59% 2.99% 3.42% 16.93% 1.62% 6.74% 2.85%
2026/06/03 6.69% 3.55% 3.69% 2.86% 4.04% 3.74% 9.35% 0.06% 3.39% 3.08%
2026/06/04 5.85% 2.97% 2.7% 3.42% 3.19% 5.18% 17.28% 2.12% 2.65% 2.35%
2026/06/05 5.64% 2.79% 2.1% 3.62% 3.22% 4.25% 16.15% 1.83% 3.16% 4.32%
2026/06/06 5.31% 3.79% 2.53% 1.05% 4.53% 0.27% 17.59% 1.8% 3.7% 2.14%
2026/06/07 3.9% 2.96% 2.57% 1.25% 4.32% 0.27% 19.48% 1.12% 3.37% 3.18%
2026/06/08 5.24% 2.68% 2.46% 1.38% 4.16% 5.69% 14.34% 1.97% 2.95% 2.08%
2026/06/09 10.75% 3.59% 2.46% 5.3% 5.48% 6.11% 4.36% 4.14% 1.11% 1.07%
2026/06/10 6.83% 2.59% 1.69% 3.44% 3.55% 2.59% 24.3% 0.52% 3.8% 3.31%
2026/06/11 8.28% 2.34% 2.08% 3.19% 2.37% 2.42% 19.14% 2.5% 3.91% 5.1%
2026/06/12 9.7% 2.86% 2.77% 2.82% 3.92% 2.68% 18.49% 2.72% 4.16% 2.27%
2026/06/13 7.3% 2.58% 3.08% 1.37% 2.88% 0.38% 20.46% 3.04% 3.98% 3.37%
2026/06/14 6.5% 3.24% 2.31% 1.57% 3.78% 0.42% 16.34% 3.02% 3.76% 2.44%
2026/06/15 11.9% 2.83% 4.61% 3.8% 2.84% 5.23% 5.04% 4.24% 1.11% 1.07%
2026/06/16 8.12% 2.09% 4.08% 1.86% 2.02% 3.26% 21.89% 2.96% 3.39% 2.97%
2026/06/17 8.78% 2.67% 3.55% 2.94% 1.9% 2.61% 15.66% 3.61% 4.38% 2.56%
2026/06/18 8.33% 2.03% 3.69% 3.82% 2.42% 2.8% 16.19% 2.56% 4.1% 3.79%
2026/06/19 8.5% 1.85% 3.32% 3.11% 2.19% 2.28% 18.29% 3.21% 4.94% 3.5%
2026/06/20 13.06% 4.52% 6.31% 0.45% 3.99% 0.47% 2.27% 6.94% 0.96% 1.49%
2026/06/21 13.2% 4.29% 8.19% 0.46% 4.1% 0.52% 3.63% 7.14% 1.27% 1.22%
2026/06/22 13.06% 4.28% 5.37% 6.73% 3.7% 3.43% 2.42% 5.17% 1.02% 1.51%
2026/06/23 14.83% 3.91% 6.35% 4.46% 3.47% 2.51% 2.11% 3.72% 1.19% 1.08%
2026/06/24 12.27% 3.28% 7.35% 4.42% 2.65% 3.06% 2.23% 5.49% 1.02% 1.56%
2026/06/25 13.21% 4.22% 5.84% 3.97% 2.76% 2.43% 2.58% 5.02% 1.23% 1.83%
2026/06/26 13.96% 4.33% 5.28% 4.9% 2.84% 2.85% 2.72% 4.16% 1.23% 1.33%
2026/06/27 13.9% 4.51% 5.47% 0.52% 3.14% 0.5% 3.49% 4.41% 1.48% 1.57%
2026/06/28 14.37% 4.37% 2.96% 0.46% 3.29% 0.45% 3.18% 6.52% 1.28% 1.36%
2026/06/29 12.8% 5.06% 3.66% 6.39% 2.56% 2.7% 3.19% 4.02% 1.07% 1.27%
2026/06/30 13.33% 5.96% 5.1% 4.14% 3.5% 2.25% 2.23% 1.47% 1.15% 0.98%
  • sunboost.com.au
  • solarquotes.com.au
  • solarpowernation.com.au
  • solarbatterygroup.com.au
  • energyaustralia.com.au
  • solarrun.com.au
  • positiveenergy.com.au
  • solahart.com.au
  • lifepo4oz.com
  • itechworld.com.au

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In June 2026, Sunboost’s PPC spend surged mid-month, peaking at 14.83% on June 23. Positive Energy led early, but dipped sharply mid-month. SolarQuotes and SolarPowerNation saw steady growth, while SolarBatteryGroup fluctuated. The month ended with Sunboost dominating.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Renewable Energy

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 435
2026/06/02 419
2026/06/03 423
2026/06/04 419
2026/06/05 420
2026/06/06 405
2026/06/07 406
2026/06/08 427
2026/06/09 407
2026/06/10 408
2026/06/11 396
2026/06/12 401
2026/06/13 370
2026/06/14 371
2026/06/15 348
2026/06/16 344
2026/06/17 354
2026/06/18 346
2026/06/19 343
2026/06/20 328
2026/06/21 330
2026/06/22 342
2026/06/23 334
2026/06/24 333
2026/06/25 330
2026/06/26 323
2026/06/27 325
2026/06/28 318
2026/06/29 341
2026/06/30 334

Copyright © Adthena. All rights reserved.

June began with 435 advertisers, peaking early, then steadily declined to 334 by month’s end, reflecting a dynamic competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Renewable Energy

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
sunboost.com.au 3.21%
solahart.com.au 2.43%
tesla.com 1.75%
solarpowernation.com.au 1.59%
acciona.com.au 1.3%
renogy.com -0.84%
samedayhotwaterservice.com.au -0.88%
lifepo4oz.com -0.94%
solagarden.com.au -3.21%
positiveenergy.com.au -6.64%

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Sunboost.com.au surged with a 3.21% increase, while positiveenergy.com.au faced a significant drop of 6.64%.

Campaign Efficiency

AUS Energy, Utilities & Waste Renewable Energy Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date sunboost.com.au solagarden.com.au solarquotes.com.au solarbatterygroup.com.au solarpowernation.com.au itechworld.com.au solarrun.com.au positiveenergy.com.au lifepo4oz.com renogy.com
2026/06/01 5.34% 6.1% 2.03% 2.31% 2.4% 3.69% 2.85% 12.87% 3.67% 3.81%
2026/06/02 4.71% 6.72% 1.47% 2.36% 1.78% 4.28% 2.85% 12.63% 6.87% 3.27%
2026/06/03 5.64% 4.4% 2.67% 2.88% 3.03% 5.07% 3.3% 7.79% 3.84% 2.43%
2026/06/04 4.06% 6.2% 2.28% 3.17% 2.11% 3.73% 4.42% 14.14% 3.09% 2.38%
2026/06/05 3.95% 6.79% 2.04% 3.32% 1.61% 5.25% 3.66% 12.8% 3.5% 3.64%
2026/06/06 4.02% 7.86% 2.85% 0.9% 2.01% 3.6% 0.2% 13.27% 4.12% 2.7%
2026/06/07 3% 9.81% 1.99% 1.03% 1.87% 4.02% 0.2% 15.63% 3.56% 3.31%
2026/06/08 4.1% 8.2% 2.08% 1.25% 1.93% 3.57% 4.6% 11% 3.3% 3.1%
2026/06/09 8.49% 5.72% 2.94% 4.75% 1.96% 1.97% 5.84% 4.3% 1.13% 1.22%
2026/06/10 5.1% 8.1% 2.15% 2.95% 1.35% 4.82% 2.18% 18.56% 4.14% 3.1%
2026/06/11 6.08% 7.61% 1.92% 2.87% 1.52% 5.99% 2.12% 14.76% 4.2% 4.22%
2026/06/12 7.27% 8.15% 2.27% 2.63% 1.95% 3.77% 2.6% 13.98% 4.55% 2.93%
2026/06/13 5.17% 11.38% 1.98% 1.14% 2.07% 4.1% 0.29% 15.42% 4.08% 3.29%
2026/06/14 4.67% 9.59% 2.58% 1.38% 1.62% 4.16% 0.31% 12.28% 3.88% 3.5%
2026/06/15 9.51% 5.89% 1.96% 3.5% 3.41% 2.03% 4.61% 4.69% 1.14% 1.34%
2026/06/16 6.48% 7.29% 1.78% 1.66% 3.07% 4.66% 2.7% 16.99% 3.78% 2.9%
2026/06/17 6.41% 8.13% 2.12% 2.8% 2.61% 4.17% 2.14% 11.58% 4.48% 3.18%
2026/06/18 5.93% 9.08% 1.6% 3.41% 3.06% 5.07% 2.5% 12.4% 4.49% 3.48%
2026/06/19 6.4% 8.78% 1.33% 2.87% 2.16% 4.99% 2% 13.17% 4.95% 3.58%
2026/06/20 10.65% 3.36% 3.83% 0.38% 5.14% 3.53% 0.38% 2.09% 1.02% 1.54%
2026/06/21 10.75% 2.7% 3.65% 0.4% 6.32% 3.41% 0.44% 3.15% 1.66% 1.5%
2026/06/22 10.33% 2.45% 3.44% 6.47% 4.41% 4.89% 2.94% 1.97% 1.13% 1.69%
2026/06/23 12.39% 1.31% 3.22% 4.37% 5.05% 3.12% 2.48% 1.83% 1.23% 1.46%
2026/06/24 9.51% 2.2% 2.55% 4.41% 6.12% 4.93% 2.5% 2.12% 1.1% 1.38%
2026/06/25 10.13% 2.43% 3.36% 4.04% 4.55% 5.37% 2.37% 2.31% 1.32% 1.49%
2026/06/26 10.96% 4.54% 3.71% 4.81% 4.4% 2.71% 2.62% 2.38% 1.33% 0.98%
2026/06/27 10.79% 6.07% 3.92% 0.44% 4.64% 4.54% 0.4% 2.84% 1.56% 1.34%
2026/06/28 11.77% 3.44% 3.77% 0.4% 2.29% 4.11% 0.37% 2.71% 1.39% 1.02%
2026/06/29 10.83% 4.08% 4.26% 6.44% 2.91% 2.02% 2.31% 2.71% 1.21% 0.47%
2026/06/30 11.08% 4.99% 4.57% 4.08% 4.06% 3.24% 1.93% 1.87% 1.18% 0.93%
  • sunboost.com.au
  • solagarden.com.au
  • solarquotes.com.au
  • solarbatterygroup.com.au
  • solarpowernation.com.au
  • itechworld.com.au
  • solarrun.com.au
  • positiveenergy.com.au
  • lifepo4oz.com
  • renogy.com

Copyright © Adthena. All rights reserved.

In June 2026, Sunboost’s impression share surged mid-month, peaking at 12.39% on the 23rd. Positive Energy led early, reaching 18.56% on the 10th, but declined later. Solarquotes and Solagarden showed steady growth, while Renogy and Lifepo4oz experienced fluctuations. The month concluded with Sunboost and Solarquotes gaining momentum.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Renewable Energy

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Renewable Energy - Last month
  1. 1
    AGL Batteries & Bundles - Government Battery Rebate https://www.agl.com.au

    Get great value solar and batteries, and save with government rebates. Get great brands like Tesla and Sungrow Batteries.

  2. 2
    EnergyAustralia Batteries - Solar Panels & Home Battery http://www.energyaustralia.com.au › solar › energy

    New Energy Tech Consumer Code (NETCC) Approved Seller. Get a battery...

  3. 3
    Solar & Heat Pump Upgrade - Offer Extended to 2 August - Built to last https://solar.rheem.com.au

    Available with gas or electric boosting options for hot water during low solar gain.

  4. 4
    Before You Go Solar In 2026 - Read This Engineer's Advice https://www.solarquotes.com.au › 7solarmistakes

    Finn Peacock (ex-CSIRO) Shows How To Avoid The 7 Most Common Solar...

  5. 5
    Rebate Extended to June 30 https://www.tesla.com

    Rebate Available Until June 30 — Order your Powerwall system by June 30 and save with a limited-time rebate. Request a quote from a Tesla Certified Installer and save on Powerwall by June 30.

Copyright © Adthena. All rights reserved.

In the competitive landscape of renewable energy, AGL and EnergyAustralia emphasize government rebates and trusted brands like Tesla. Rheem highlights durability with extended offers, while SolarQuotes provides expert advice. Tesla’s urgency with limited-time rebates captures attention, showcasing diverse strategies in the energy sector.

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