AUS Energy, Utilities & Waste Renewable Energy - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Renewable Energy category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Renewable Energy – AUS

Google AI Overview visibility for Energy, Utilities & Waste Renewable Energy AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.7614069253
67.2385930747
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 13%
Transactional 16%
Navigational 1%
Seasonal 0%
Local 4%
Problem Solving 9%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Renewable Energy brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
solagarden.com.au 8.02
solahart.com.au 7.37
solarquotes.com.au 6.84
sunboost.com.au 6.68
agl.com.au 4.51
arisesolar.com.au 4.16
rheem.com.au 3.89
ecoflow.com 3.25
solarbatterygroup.com.au 3.1
energyaustralia.com.au 3.04
others 49.14
  • solagarden.com.au - 8.02%
  • solahart.com.au - 7.37%
  • solarquotes.com.au - 6.84%
  • sunboost.com.au - 6.68%
  • agl.com.au - 4.51%
  • arisesolar.com.au - 4.16%
  • rheem.com.au - 3.89%
  • ecoflow.com - 3.25%
  • solarbatterygroup.com.au - 3.1%
  • energyaustralia.com.au - 3.04%
  • others - 49.14%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, ‘others’ dominate with 49.14% click share, overshadowing ‘solagarden.com.au’ at 8.02% and ‘solahart.com.au’ at 7.37%.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Renewable Energy brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date sunboost.com.au solarquotes.com.au arisesolar.com.au solahart.com.au energyaustralia.com.au agl.com.au solarbatterygroup.com.au sunterra.com.au rheem.com.au solarpowernation.com.au
2026/07/01 15.03% 5.67% 1.93% 3.36% 3.3% 1.52% 5.85% 1.61% 2.5% 5.78%
2026/07/02 14.09% 4.86% 2.17% 2.61% 3.92% 2.28% 5.46% 2.94% 4.03% 3.76%
2026/07/03 11.41% 6.11% 1.71% 4.66% 4.31% 2.82% 6.86% 2.96% 3.03% 3.7%
2026/07/04 13.13% 7.4% 1.61% 5.37% 3.94% 3.05% 0.4% 3.26% 4.13% 3.52%
2026/07/05 9.43% 8.84% 0.8% 6.99% 3.97% 4.46% 0.41% 4.15% 3.11% 2.98%
2026/07/06 8.95% 6.51% 6.32% 3.98% 4.08% 4.28% 4.12% 2.88% 3.82% 2.5%
2026/07/07 8.75% 9.02% 7.31% 4.83% 4.53% 4.04% 5.36% 2.51% 2.6% 2.81%
2026/07/08 7.67% 9.53% 4.74% 4.7% 3.74% 4.38% 3.45% 3.1% 5.5% 2.11%
2026/07/09 9.25% 8.36% 3.57% 5.21% 5.5% 4.38% 4.37% 2.91% 2.97% 4.02%
2026/07/10 7.42% 9.88% 6.7% 6.11% 4.21% 4.03% 3.31% 2.89% 3.1% 2.84%
2026/07/11 6.25% 8.28% 4.55% 9.51% 3.98% 3.94% 0.29% 2.58% 3.35% 3.57%
2026/07/12 8.01% 10.51% 6.38% 6.5% 4.53% 4.35% 0.33% 3.88% 3.13% 3.77%
2026/07/13 8.57% 6.31% 7.46% 9.66% 2.89% 4.03% 4.95% 3.62% 2.97% 3%
2026/07/14 10.51% 7.8% 8.88% 6.22% 4.47% 2.79% 5.51% 1.72% 2.13% 3.03%
2026/07/15 11.18% 6.62% 8.01% 7.49% 4.59% 3.17% 4.41% 2.31% 4.3% 2.03%
2026/07/16 11.29% 7.96% 10.98% 7.22% 5.1% 4.52% 3.18% 3.3% 2.81% 2.68%
2026/07/17 7.5% 9.32% 5.87% 6.77% 3.81% 4.46% 4.16% 3.86% 4.44% 2.98%
2026/07/18 10.16% 8.51% 6.58% 10.21% 3.11% 4.07% 0.63% 3.91% 2.8% 3.73%
2026/07/19 8.33% 10.05% 4.86% 6.12% 3.22% 4.7% 0.71% 3.62% 4.27% 2.45%
2026/07/20 12.14% 7.03% 6.13% 10.7% 3.61% 2.87% 4.97% 3.76% 4.68% 2.32%
2026/07/21 10.27% 7.63% 8.68% 6.08% 4.38% 2.75% 5.76% 1.68% 2.09% 3.35%
2026/07/22 10% 7.37% 7.83% 7.89% 3.61% 3.79% 3.31% 2.66% 2.85% 2.52%
2026/07/23 8.9% 6.71% 6.34% 8.82% 3.25% 4.39% 3.42% 3.04% 3.46% 3.2%
2026/07/24 9.41% 7.14% 6.62% 7.03% 3.65% 3.23% 2.75% 3.39% 3.16% 3%
2026/07/25 9.83% 7.66% 7.54% 5.65% 4.33% 3.9% 2.44% 3.49% 2.67% 2.82%
2026/07/26 9.33% 6.46% 7.2% 7.63% 3.38% 3.85% 3.25% 3.93% 4.04% 2.84%
2026/07/27 9.33% 6.52% 6.66% 7.38% 4.93% 2.5% 4.66% 2.48% 3.95% 2.03%
2026/07/28 13.4% 8.44% 7.72% 5.71% 4.3% 3.6% 3.85% 2.37% 2.85% 2.81%
2026/07/29 9.33% 8.62% 1.86% 0.1% 9.83% 6.44% 6.59% 4.59% 3.12% 1.93%
2026/07/30 10.28% 8.99% 7.87% 3.31% 3.78% 4.16% 4.23% 4.08% 2.77% 2.5%
2026/07/31 9.77% 9.21% 6.24% 5.13% 4.6% 4.37% 4.31% 4.08% 3.17% 2.76%
  • sunboost.com.au
  • solarquotes.com.au
  • arisesolar.com.au
  • solahart.com.au
  • energyaustralia.com.au
  • agl.com.au
  • solarbatterygroup.com.au
  • sunterra.com.au
  • rheem.com.au
  • solarpowernation.com.au

Copyright © Adthena. All rights reserved.

In July 2026, Sunboost.com.au led with fluctuating spend shares, peaking early and stabilizing mid-month. Solarquotes.com.au showed consistent growth, while Arisesolar.com.au surged mid-month. By month’s end, Sunboost.com.au maintained dominance.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Renewable Energy

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 302
2026/07/02 315
2026/07/03 323
2026/07/04 304
2026/07/05 312
2026/07/06 317
2026/07/07 311
2026/07/08 300
2026/07/09 294
2026/07/10 308
2026/07/11 306
2026/07/12 304
2026/07/13 312
2026/07/14 302
2026/07/15 310
2026/07/16 313
2026/07/17 299
2026/07/18 298
2026/07/19 306
2026/07/20 290
2026/07/21 302
2026/07/22 320
2026/07/23 331
2026/07/24 330
2026/07/25 330
2026/07/26 335
2026/07/27 316
2026/07/28 310
2026/07/29 263
2026/07/30 309
2026/07/31 320

Copyright © Adthena. All rights reserved.

July saw fluctuating advertiser numbers, peaking at 335 on the 26th. The month concluded with a strong presence of 320 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Renewable Energy

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
amber.com.au 1.72%
sunboost.com.au 1.24%
arisesolar.com.au 0.95%
green.com.au 0.87%
solarmarket.com.au 0.73%
tesla.com -0.28%
itechworld.com.au -0.3%
solarminer.com.au -0.55%
acciona.com.au -0.86%
solagarden.com.au -3.94%

Copyright © Adthena. All rights reserved.

Amber.com.au leads with a 1.72% click share increase, while Solagarden.com.au faces a significant 3.94% decline.

Campaign Efficiency

AUS Energy, Utilities & Waste Renewable Energy Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date sunboost.com.au solarquotes.com.au arisesolar.com.au solahart.com.au agl.com.au solarbatterygroup.com.au sunterra.com.au energyaustralia.com.au rheem.com.au solagarden.com.au
2026/07/01 12.29% 4.58% 1.88% 2.28% 1.41% 6.1% 1.47% 2.59% 2.74% 2.09%
2026/07/02 11.19% 3.71% 2.07% 2.32% 2.44% 4.77% 2.7% 2.88% 4.19% 2.9%
2026/07/03 8.7% 4.2% 1.33% 3.84% 2.99% 5.8% 2.67% 3.23% 3.29% 3.07%
2026/07/04 10.91% 5.33% 1.67% 5.06% 3.44% 0.32% 2.73% 2.93% 4.24% 3.7%
2026/07/05 6.89% 6.53% 0.53% 5.95% 4.66% 0.32% 3.29% 2.77% 3.16% 6.13%
2026/07/06 6.42% 4.39% 4.91% 3.51% 4.61% 3.16% 2.33% 2.75% 3.84% 7.09%
2026/07/07 6.16% 6.6% 5.72% 4.61% 4.25% 4.56% 2.27% 3.4% 2.59% 8.21%
2026/07/08 5.56% 6.49% 3.73% 3.8% 4.28% 2.64% 2.32% 2.53% 5.03% 10.1%
2026/07/09 6.96% 5.58% 2.68% 4.5% 4.16% 3.28% 2.22% 3.45% 2.94% 11.32%
2026/07/10 5.14% 6.67% 5.49% 5.56% 4.06% 2.5% 2.2% 2.81% 3.33% 9.29%
2026/07/11 4.15% 5.57% 3.02% 6.58% 3.6% 0.19% 1.86% 2.46% 3.12% 5.93%
2026/07/12 6.68% 7.57% 4.67% 6.2% 4.67% 0.24% 3.03% 2.89% 3.11% 7.47%
2026/07/13 6.81% 4.27% 5.59% 8.54% 4% 5.09% 2.94% 2.04% 2.98% 6.75%
2026/07/14 8.48% 5.83% 6.7% 5.41% 2.65% 5.77% 1.55% 3.11% 2.12% 7.63%
2026/07/15 8.35% 5.02% 6.05% 7.12% 3.31% 3.51% 2.09% 3.52% 4.58% 7.69%
2026/07/16 8.63% 5.9% 8.81% 6.36% 3.98% 3.85% 2.59% 3.45% 2.77% 3.97%
2026/07/17 5.98% 7.91% 4.54% 7.54% 4.7% 3.63% 3.72% 2.88% 5.07% 1.56%
2026/07/18 8.78% 6.54% 5.67% 9.86% 4.31% 0.49% 3.62% 2.21% 3.07% 1.93%
2026/07/19 6.37% 7.37% 3.26% 6.23% 5.15% 0.54% 2.77% 2.07% 4.75% 3.66%
2026/07/20 10.32% 5.58% 5.82% 11.18% 3.11% 6.09% 3.08% 2.6% 5.15% 1.2%
2026/07/21 8.48% 5.83% 6.7% 5.41% 2.65% 5.77% 1.55% 3.11% 2.12% 7.63%
2026/07/22 7.99% 5.12% 6.45% 6.88% 3.8% 2.66% 1.92% 2.43% 2.77% 7.03%
2026/07/23 7.21% 4.9% 4.98% 7.97% 4.8% 2.67% 3.04% 2.38% 3.49% 6.64%
2026/07/24 7.01% 5.01% 5.74% 6.81% 3.09% 2.35% 2.81% 2.46% 3.44% 7.15%
2026/07/25 8.32% 5.62% 6.27% 5.68% 3.82% 1.99% 3.11% 3.17% 2.93% 5.58%
2026/07/26 7.87% 5.16% 5.77% 6.97% 3.77% 2.59% 3.41% 2.51% 4.37% 5.95%
2026/07/27 7.79% 5.41% 5.54% 6.79% 2.79% 4.22% 2.42% 3.71% 4% 1.46%
2026/07/28 11.62% 6.26% 6.88% 5.15% 3.42% 4.23% 2.16% 3.11% 2.85% 2.58%
2026/07/29 7.42% 5.94% 1.54% 0.07% 6.25% 5.76% 4.32% 7.29% 3.17% 1.51%
2026/07/30 8.89% 6.52% 7.2% 3.56% 3.96% 3.8% 3.74% 2.57% 3.06% 2.24%
2026/07/31 8.45% 7.19% 5.39% 5.1% 4.91% 3.79% 3.63% 3.47% 3.39% 2.45%
  • sunboost.com.au
  • solarquotes.com.au
  • arisesolar.com.au
  • solahart.com.au
  • agl.com.au
  • solarbatterygroup.com.au
  • sunterra.com.au
  • energyaustralia.com.au
  • rheem.com.au
  • solagarden.com.au

Copyright © Adthena. All rights reserved.

Sunboost’s impression share fluctuated, peaking at 12.29% on July 1st, then declining to 8.45% by month’s end. SolarQuotes saw a steady rise, ending at 7.19%. AriseSolar’s share varied, closing at 5.39%. SolaHart’s share peaked mid-month, finishing at 5.10%. AGL’s share remained stable, ending at 4.91%. SolarBatteryGroup’s share fluctuated, closing at 3.79%. Sunterra’s share was consistent, ending at 3.63%. EnergyAustralia’s share peaked on July 29th, closing at 3.47%. Rheem’s share was stable, ending at 3.39%. SolaGarden’s share peaked early, closing at 2.45%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Renewable Energy

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Renewable Energy - Last month
  1. 1
    Government Battery Rebate - AGL Batteries & Bundles https://www.agl.com.au

    Get great value solar and batteries, and save with government rebates. Get great brands like Tesla and Sungrow Batteries.

  2. 2
    Massive Solar Warranties - Solar Energy Brisbane https://www.halcolenergy.com.au › solar › queensland

    Halcol Energy has been the home of solar and battery solutions in Queensland since 2010.

  3. 3
    6.6kW Solar PV System | from $2300* http://www.kvapower.com.au

    Accredited Master Electrician. EUPD Research Awarded Installer 2024. Check Packages. View Services. Send A Message.

  4. 4
    Solar Secure® Official Site - Fast Battery Install - Solar Battery Deals https://www.solar-secure.com.au › solar-battery › offers

    Eligible homes can save up to 30% on battery costs under the cheaper home battery...

  5. 5
    Battery Storage for Homes https://www.tesla.com

    Powerwall for Homeowners — No petrol cans, no extension cords, no loud engines. Silent, wall-mounted, always ready. Powerwall detects an outage and switches on before you notice the lights flicker.

Copyright © Adthena. All rights reserved.

In the competitive landscape of solar and battery solutions, AGL entices with government rebates and premium brands like Tesla. Halcol Energy emphasizes its long-standing presence in Queensland, while KVA Power highlights affordability and accolades. Solar Secure offers significant savings, and Tesla promotes seamless, silent home battery storage.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports