AUS Energy, Utilities & Waste Renewable Energy - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Renewable Energy category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Renewable Energy – AUS

Google AI Overview visibility for Energy, Utilities & Waste Renewable Energy AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 30.3089436451
69.6910563549
30%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 37
63
37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 15%
Transactional 18%
Navigational 0%
Seasonal 0%
Local 3%
Problem Solving 10%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Renewable Energy brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ecoflow.com 8.21
solagarden.com.au 5.98
positiveenergy.com.au 4.68
sunboost.com.au 4.62
itechworld.com.au 3.64
solarchoice.net.au 3.17
solarquotes.com.au 3.09
1komma5.com 3.01
agl.com.au 2.94
voltxenergy.com.au 2.74
others 57.92
  • ecoflow.com - 8.21%
  • solagarden.com.au - 5.98%
  • positiveenergy.com.au - 4.68%
  • sunboost.com.au - 4.62%
  • itechworld.com.au - 3.64%
  • solarchoice.net.au - 3.17%
  • solarquotes.com.au - 3.09%
  • 1komma5.com - 3.01%
  • agl.com.au - 2.94%
  • voltxenergy.com.au - 2.74%
  • others - 57.92%

Copyright © Adthena. All rights reserved.

Ecoflow.com leads with 8.21% click share, while ‘others’ dominate at 57.92%.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Renewable Energy brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date positiveenergy.com.au energyaustralia.com.au sunboost.com.au solarquotes.com.au sunterra.com.au solarpowernation.com.au solarchoice.net.au 1komma5.com solarrun.com.au voltxenergy.com.au
2026/05/01 0.88% 2.55% 4.2% 7.34% 2.52% 8.26% 4.45% 4.48% 0.97% 8.05%
2026/05/02 0.21% 3.09% 3.42% 6.95% 3.41% 6.88% 5.03% 4.59% 0.05% 11.04%
2026/05/03 0.7% 2.02% 1.9% 5.39% 4.01% 4.14% 6.43% 8.48% 0.05% 10.61%
2026/05/04 1.07% 2.86% 3.15% 5.11% 2.68% 4.46% 4.15% 4.74% 4.43% 5.01%
2026/05/05 1.53% 3.16% 5% 6.92% 2.2% 7.12% 4.52% 2.53% 3.6% 5.95%
2026/05/06 0.72% 2.35% 5.16% 6.25% 3.66% 4.89% 5.17% 3.07% 9.91% 4.79%
2026/05/07 0.82% 3.55% 5.19% 4.9% 4.32% 3.73% 4.2% 6.18% 5.35% 6.23%
2026/05/08 1.17% 2.62% 4.06% 5.71% 2.95% 4.74% 4.48% 4.62% 4.51% 7.33%
2026/05/09 0.67% 3.96% 2.88% 4.45% 4.31% 2.59% 7% 5.63% 0.31% 6.26%
2026/05/10 1.1% 3.26% 2.52% 4.02% 4.45% 4.32% 4.53% 5.91% 0.31% 9.02%
2026/05/11 1.52% 2.23% 10.41% 3.21% 3.27% 4.49% 2.99% 3.72% 2.39% 7.07%
2026/05/12 2.79% 3.3% 7.9% 2.6% 3.3% 2.15% 3.34% 3.94% 5.53% 6.13%
2026/05/13 2.05% 3.29% 10.35% 2.08% 3.91% 1.71% 2.71% 5.2% 5.54% 3.03%
2026/05/14 1.93% 2.38% 10.7% 1.87% 5.67% 1.71% 3.95% 4.64% 3.99% 7.65%
2026/05/15 3.64% 2.49% 8.81% 2.22% 5.11% 2.05% 3.17% 4.78% 3.09% 7.66%
2026/05/16 6.74% 3.71% 4.38% 2.72% 4.6% 2.23% 3.46% 4.54% 0.25% 6.03%
2026/05/17 5.42% 3.52% 5.01% 2.32% 3.61% 2.35% 4.98% 3.87% 0.24% 6.85%
2026/05/18 4.33% 2.2% 9.52% 2.48% 4.42% 2.95% 3.67% 3.9% 2.19% 6.33%
2026/05/19 6.08% 1.87% 9.28% 2.03% 4.14% 3.04% 3.83% 3.61% 2.21% 5.32%
2026/05/20 6.59% 2.62% 7.93% 1.63% 3.98% 2.65% 3.02% 3.65% 4.51% 1.08%
2026/05/21 10.55% 2.55% 8.17% 1.97% 3.16% 2.12% 3.42% 5.05% 4.93% 0.75%
2026/05/22 14.11% 2.36% 5.33% 1.23% 3.48% 3.11% 3.85% 4.65% 5.29% 0.56%
2026/05/23 7.57% 3.51% 5.63% 2.24% 4.77% 3.83% 4.45% 6.42% 0.31% 0.47%
2026/05/24 2.23% 4.91% 5.01% 2.47% 5.87% 3.16% 5.54% 6.67% 0.41% 0.79%
2026/05/25 10.44% 4.06% 7.72% 2.14% 4.48% 2.66% 2.9% 3.59% 6.82% 0.3%
2026/05/26 15.68% 4.34% 6.1% 4.29% 2.94% 3.68% 4.12% 1.93% 3.76% 0.12%
2026/05/27 9.96% 4.29% 6.93% 4.19% 2.86% 3.86% 3.4% 1.67% 3.59% 0.08%
2026/05/28 2.89% 4.11% 7.93% 4.75% 4.8% 3.92% 2.89% 2.15% 3.33% 0.12%
2026/05/29 15.33% 4.32% 7.07% 3.21% 2.7% 3.08% 3.66% 1.48% 4.11% 0.29%
2026/05/30 15.15% 5.77% 7.25% 4.43% 2.57% 3.1% 2.89% 1.86% 0.39% 0.23%
2026/05/31 8.55% 6.56% 5.89% 5.39% 4.21% 3.95% 3.51% 1.76% 0.32% 0.06%
  • positiveenergy.com.au
  • energyaustralia.com.au
  • sunboost.com.au
  • solarquotes.com.au
  • sunterra.com.au
  • solarpowernation.com.au
  • solarchoice.net.au
  • 1komma5.com
  • solarrun.com.au
  • voltxenergy.com.au

Copyright © Adthena. All rights reserved.

In May 2026, “positiveenergy.com.au” saw a dramatic rise, peaking at 15.68 on the 26th. “voltxenergy.com.au” started strong but dwindled to 0.06 by month’s end.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Renewable Energy

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 296
2026/05/02 283
2026/05/03 281
2026/05/04 301
2026/05/05 291
2026/05/06 295
2026/05/07 288
2026/05/08 296
2026/05/09 295
2026/05/10 294
2026/05/11 326
2026/05/12 366
2026/05/13 371
2026/05/14 365
2026/05/15 382
2026/05/16 381
2026/05/17 380
2026/05/18 396
2026/05/19 383
2026/05/20 390
2026/05/21 388
2026/05/22 387
2026/05/23 387
2026/05/24 387
2026/05/25 414
2026/05/26 418
2026/05/27 423
2026/05/28 430
2026/05/29 426
2026/05/30 419
2026/05/31 419

Copyright © Adthena. All rights reserved.

In May 2026, advertiser numbers surged from 296 to 419, peaking at 430 mid-month, indicating a dynamic competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Renewable Energy

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
positiveenergy.com.au 5.34%
itechworld.com.au 2.56%
lifepo4oz.com 2.09%
solarbatterygroup.com.au 0.85%
3psolar.com.au 0.79%
acciona.com.au -0.98%
smartenergy.co -1.12%
solarincentives.com.au -1.28%
solahart.com.au -2.13%
voltxenergy.com.au -4.34%

Copyright © Adthena. All rights reserved.

Positive Energy surged with a 5.34% click share increase, while Voltx Energy faced a 4.34% decline. Itechworld and Lifepo4oz also saw gains, contrasting with Solahart’s drop.

Campaign Efficiency

AUS Energy, Utilities & Waste Renewable Energy Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date positiveenergy.com.au energyaustralia.com.au sunboost.com.au itechworld.com.au solagarden.com.au solarpowernation.com.au sunterra.com.au solarchoice.net.au 1komma5.com voltxenergy.com.au
2026/05/01 0.79% 2.16% 3.41% 1.78% 3.7% 6.96% 1.89% 3.37% 3.58% 7.46%
2026/05/02 0.17% 2.21% 2.99% 2.02% 5.56% 5.62% 2.84% 3.84% 3.5% 10.43%
2026/05/03 0.41% 1.61% 1.62% 1.71% 5.04% 3.7% 3.02% 4.91% 7.49% 10.7%
2026/05/04 0.91% 2.33% 2.63% 0.66% 2.37% 3.71% 2.36% 3.53% 4.21% 4.48%
2026/05/05 1.06% 2.48% 4.28% 0.68% 4.61% 6.13% 1.84% 3.74% 2.52% 5.59%
2026/05/06 0.5% 1.71% 4.26% 1.21% 3.43% 4.59% 3.12% 4.09% 2.73% 5.05%
2026/05/07 0.65% 2.5% 4.42% 1.89% 5.62% 2.97% 2.95% 3.05% 5.44% 5.08%
2026/05/08 0.76% 2.1% 3.39% 1.83% 4.33% 4.34% 2.4% 3.33% 3.9% 6.75%
2026/05/09 0.39% 3.18% 2.2% 1.16% 3.96% 2.15% 3.66% 5.02% 5.49% 5.77%
2026/05/10 0.72% 2.71% 1.95% 1% 3.65% 3.64% 3.7% 3.33% 5.27% 9.02%
2026/05/11 0.98% 1.65% 9.5% 1.1% 2.83% 3.69% 2.66% 2.46% 3.54% 6.83%
2026/05/12 2.14% 2.48% 6.04% 1.03% 7.86% 1.63% 2.55% 2.43% 3.47% 5.02%
2026/05/13 1.26% 2.5% 8.52% 1.41% 5.18% 1.37% 3.08% 2.07% 4.25% 2.54%
2026/05/14 1.31% 1.76% 8.85% 2.21% 3.94% 1.45% 4.69% 3% 3.82% 6.55%
2026/05/15 2.62% 1.83% 7.48% 2.35% 4.54% 1.6% 3.68% 2.35% 3.6% 6.36%
2026/05/16 5.78% 2.66% 3.34% 1.92% 7.28% 1.72% 3.53% 2.33% 3.65% 4.75%
2026/05/17 4.56% 2.48% 4.05% 2.28% 6.99% 1.92% 2.93% 3.44% 3.25% 5.59%
2026/05/18 3.23% 1.54% 7.4% 2.9% 7.7% 2.13% 3.29% 2.59% 3.04% 4.91%
2026/05/19 4.71% 1.29% 7.25% 3% 6.69% 2.47% 2.98% 2.56% 3.05% 4.08%
2026/05/20 5.41% 1.89% 6.71% 2.09% 5.14% 2.19% 3.01% 2.14% 3.14% 0.79%
2026/05/21 8.49% 1.95% 6.55% 2.56% 5.16% 1.77% 2.63% 2.48% 4.48% 0.55%
2026/05/22 11.23% 1.84% 4.63% 2.25% 3.8% 2.48% 2.78% 2.88% 3.75% 0.43%
2026/05/23 6.16% 2.58% 4.53% 3.03% 3.94% 3.06% 4.1% 3.52% 5.5% 0.34%
2026/05/24 1.68% 4.04% 4.08% 1.48% 3.02% 2.86% 5.46% 4.6% 5.98% 0.6%
2026/05/25 8.18% 3% 6.63% 2.66% 2.9% 2.17% 4.2% 2.44% 2.91% 0.25%
2026/05/26 12.48% 3.17% 5.8% 3.91% 2.9% 3.11% 2.45% 3.2% 1.7% 0.1%
2026/05/27 8.09% 3.32% 5.93% 4.86% 3.58% 3.16% 2.47% 2.56% 1.45% 0.09%
2026/05/28 1.96% 3.08% 6.62% 5.09% 5.06% 3.35% 3.81% 2.12% 1.73% 0.1%
2026/05/29 11.87% 3.21% 5.69% 3.9% 3.91% 2.54% 2.17% 2.82% 1.24% 0.26%
2026/05/30 11.93% 4.47% 6.32% 5.36% 4.51% 2.68% 2.12% 2.3% 1.55% 0.19%
2026/05/31 6.74% 5.08% 4.66% 4.25% 3.45% 3.24% 3.12% 2.82% 1.57% 0.05%
  • positiveenergy.com.au
  • energyaustralia.com.au
  • sunboost.com.au
  • itechworld.com.au
  • solagarden.com.au
  • solarpowernation.com.au
  • sunterra.com.au
  • solarchoice.net.au
  • 1komma5.com
  • voltxenergy.com.au

Copyright © Adthena. All rights reserved.

In May 2026, Positive Energy’s impression share surged, peaking at 12.48% on the 26th. Energy Australia maintained steady growth, ending at 5.08%. Sunboost fluctuated, closing at 4.66%. Voltx Energy’s share plummeted, finishing at 0.05%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Renewable Energy

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Renewable Energy - Last month
  1. 1
    20kW Solar System Quote - 20kW Solar Rebate From $6k+ https://www.1komma5.com

    Solar rebates from $6,000+ available for 20kW systems depending on your location.

  2. 2
    AGL Batteries & Bundles - Government Battery Rebate https://www.agl.com.au

    Get great value solar and batteries, and save with government rebates. Get great brands like Tesla and Sungrow Batteries.

  3. 3
    Save $350 on Rheem Systems - Book Free In-home consultation https://solar.rheem.com.au

    To Split or Not To Split? Save $350 on eligible Rheem solar & heat pump systems. Book Free...

  4. 4
    Before You Go Solar In 2026 - Read This Engineer's Advice https://www.solarquotes.com.au › 7solarmistakes

    Finn Peacock (ex-CSIRO) Shows How To Avoid The 7 Most Common Solar...

  5. 5
    25 kWh Battery From $6,600 - Ends 12 May; Get a Quote Now https://www.voltxenergy.com.au › rebate-drop › deals

    Hurry, Our VoltX Energy 25 kWh Solar Battery For Home Just Dropped To As Low As $6,600.

Copyright © Adthena. All rights reserved.

In the competitive landscape of solar energy, 1komma5.com entices with substantial rebates for 20kW systems, while AGL highlights government incentives for premium batteries. Rheem offers savings on solar systems, and SolarQuotes provides expert advice. VoltX Energy tempts with a limited-time battery deal.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports