AUS Energy, Utilities & Waste Renewable Energy - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Renewable Energy category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Renewable Energy – AUS

Google AI Overview visibility for Energy, Utilities & Waste Renewable Energy AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 19.5556118938
80.4443881062
19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 35
65
35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 19%
Transactional 10%
Navigational 0%
Seasonal 0%
Local 3%
Problem Solving 12%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Renewable Energy brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
solarquotes.com.au 5.25
solarchoice.net.au 5.25
energyaustralia.com.au 4.65
sunboost.com.au 3.99
1komma5.com 3.88
solarbatterygroup.com.au 3.15
solarincentives.com.au 3.13
solarmarket.com.au 3.09
rheem.com.au 2.63
smartenergy.co 2.54
others 62.44
  • solarquotes.com.au - 5.25%
  • solarchoice.net.au - 5.25%
  • energyaustralia.com.au - 4.65%
  • sunboost.com.au - 3.99%
  • 1komma5.com - 3.88%
  • solarbatterygroup.com.au - 3.15%
  • solarincentives.com.au - 3.13%
  • solarmarket.com.au - 3.09%
  • rheem.com.au - 2.63%
  • smartenergy.co - 2.54%
  • others - 62.44%

Copyright © Adthena. All rights reserved.

In the energy sector’s PPC landscape, ‘others’ dominate with 62.44% click share, while ‘solarquotes.com.au’ and ‘solarchoice.net.au’ lead individual advertisers at 5.25% each.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Renewable Energy brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date energyaustralia.com.au solarquotes.com.au 1komma5.com originenergy.com.au solarbatterygroup.com.au solarchoice.net.au rheem.com.au solarmarket.com.au solarincentives.com.au sunboost.com.au
2025/10/01 4.18% 4.75% 2.94% 3.29% 2.48% 4.79% 1.64% 1.1% 5.3% 3.61%
2025/10/02 3.82% 4.14% 2.8% 2.85% 2.74% 4.41% 1.45% 1.4% 5.33% 5.14%
2025/10/03 4.02% 3.83% 2.81% 4.6% 4.19% 5.83% 1.99% 1.52% 2.54% 3.21%
2025/10/04 5.2% 4.47% 3.72% 4.56% 3.23% 6.62% 3.24% 1.91% 1.76% 3.56%
2025/10/05 5.11% 3.16% 2.55% 3.79% 1.88% 6.89% 2.95% 1.5% 2.53% 4.09%
2025/10/06 6.02% 3.58% 2.54% 3.13% 2.67% 4.26% 2.59% 1.81% 3.3% 4.79%
2025/10/07 7.51% 4.85% 3.18% 3.6% 2.03% 4.66% 2% 1.53% 2.33% 4.24%
2025/10/08 7.05% 3.98% 2.97% 3.68% 1.85% 4.57% 1.63% 1.75% 2.36% 3.96%
2025/10/09 10.31% 3.94% 3.94% 4.37% 2.63% 3.66% 2.92% 1.9% 3.17% 2.84%
2025/10/10 9.1% 4.25% 3.35% 3.48% 2.72% 2.88% 3.32% 3.33% 1.97% 3.71%
2025/10/11 10.1% 4.5% 3.03% 5.03% 2.51% 4.29% 3.23% 3.22% 1.38% 2.67%
2025/10/12 11.75% 4.63% 2.83% 4.77% 2.37% 4.12% 2.58% 2.72% 3.61% 3.93%
2025/10/13 11.44% 3.7% 3.14% 4.82% 1.32% 4.24% 2.41% 3.15% 3.95% 5.27%
2025/10/14 11.04% 5.08% 2.92% 3.68% 1.3% 4.5% 3.36% 2.57% 2.41% 4.2%
2025/10/15 12.21% 4.21% 2.85% 5.04% 1.6% 4.19% 2.35% 4.15% 2.71% 4.64%
2025/10/16 11.93% 4.5% 2.58% 4.73% 2.59% 3.37% 2.08% 2.96% 1.94% 4.64%
2025/10/17 11.73% 4.08% 2.46% 6.41% 3.87% 3.79% 2.69% 2.65% 1.55% 3.33%
2025/10/18 10.67% 4.45% 2.91% 5.12% 2.9% 4.21% 2.33% 2.45% 1.21% 2.98%
2025/10/19 10.74% 4.31% 2.46% 4.79% 2.94% 4.01% 2.15% 2.78% 3.15% 2.81%
2025/10/20 12.05% 3.62% 2.89% 4.75% 2.9% 3.88% 1.65% 3.11% 3.21% 5.04%
2025/10/21 12.36% 4.5% 2.35% 5.18% 2.44% 4.41% 1.85% 2.84% 3.67% 4.67%
2025/10/22 12.34% 4.04% 2.46% 5.5% 2.21% 4.02% 3.43% 3.19% 3.27% 4.56%
2025/10/23 12.39% 4.26% 3.4% 5.47% 3.56% 4.67% 2.66% 2.15% 2.24% 3.35%
2025/10/24 12.08% 4.92% 3.87% 6.17% 3.31% 4.28% 2.71% 3.98% 2.86% 2.91%
2025/10/25 12.5% 5.44% 4.83% 5.53% 0.26% 5.59% 2.85% 4.03% 2.22% 2.97%
2025/10/26 13.28% 5.18% 4.99% 5.03% 0.27% 4.05% 2.79% 2.73% 3.67% 3.99%
2025/10/27 11.97% 5.39% 5.89% 4.32% 2.99% 4.58% 2.63% 3.41% 3.62% 3.26%
2025/10/28 11.13% 5.51% 3.7% 2.53% 2.62% 5.39% 4.07% 3.81% 2.62% 3.14%
2025/10/29 11% 6.17% 5.17% 2.87% 2.89% 5.81% 3.68% 3.42% 2.69% 3.29%
2025/10/30 10.38% 6.03% 4.38% 3.05% 3.26% 5.56% 3.52% 2.44% 2.69% 3.63%
2025/10/31 9.64% 4.8% 3.72% 3.68% 3.49% 3.38% 2.91% 2.24% 2.18% 2.17%
  • energyaustralia.com.au
  • solarquotes.com.au
  • 1komma5.com
  • originenergy.com.au
  • solarbatterygroup.com.au
  • solarchoice.net.au
  • rheem.com.au
  • solarmarket.com.au
  • solarincentives.com.au
  • sunboost.com.au

Copyright © Adthena. All rights reserved.

EnergyAustralia’s spend share surged from 4.18% to 12.5% mid-month, peaking at 13.28% before settling at 9.64%. SolarQuotes fluctuated, ending at 4.8%. 1komma5.com rose to 5.89%, closing at 3.72%. OriginEnergy peaked at 6.41%, finishing at 3.68%. SolarBatteryGroup’s share dipped to 0.26%, recovering to 3.49%. SolarChoice’s share varied, ending at 3.38%. Rheem’s share increased to 4.07%, closing at 2.91%. SolarMarket’s share peaked at 4.03%, ending at 2.24%. SolarIncentives’ share fluctuated, closing at 2.18%. Sunboost’s share peaked at 5.27%, ending at 2.17%.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Renewable Energy

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 383
2025/10/02 383
2025/10/03 386
2025/10/04 365
2025/10/05 365
2025/10/06 377
2025/10/07 385
2025/10/08 379
2025/10/09 383
2025/10/10 392
2025/10/11 380
2025/10/12 379
2025/10/13 386
2025/10/14 381
2025/10/15 373
2025/10/16 383
2025/10/17 387
2025/10/18 381
2025/10/19 378
2025/10/20 391
2025/10/21 396
2025/10/22 359
2025/10/23 372
2025/10/24 377
2025/10/25 363
2025/10/26 366
2025/10/27 370
2025/10/28 382
2025/10/29 372
2025/10/30 375
2025/10/31 374

Copyright © Adthena. All rights reserved.

October saw fluctuating advertiser numbers, peaking at 396 on the 21st. The month concluded with 374 distinct advertisers, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Renewable Energy

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
agl.com.au 1.5%
1komma5.com 1.38%
cyanergy.com.au 1.21%
solarquotes.com.au 1.13%
goalsolar.com.au 0.84%
outbax.com.au -0.71%
solarpanel-quotes.com.au -0.83%
solahart.com.au -1.01%
renogy.com -1.24%
solarpowernation.com.au -1.83%

Copyright © Adthena. All rights reserved.

AGL.com.au leads with a 1.50 increase, while solarpowernation.com.au drops by 1.83. Positive shifts for 1komma5.com and cyanergy.com.au contrast with declines for renogy.com and solahart.com.au.

Campaign Efficiency

AUS Energy, Utilities & Waste Renewable Energy Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date solarquotes.com.au solarbatterygroup.com.au energyaustralia.com.au 1komma5.com solarchoice.net.au rheem.com.au solarmarket.com.au sunboost.com.au solarincentives.com.au solahart.com.au
2025/10/01 4.3% 2.37% 2.17% 2.66% 4.54% 1.86% 1.15% 3.17% 5.44% 2.75%
2025/10/02 3.88% 2.71% 2.14% 2.5% 3.97% 1.83% 1.7% 4.62% 5.32% 3.23%
2025/10/03 3.74% 4.07% 2.25% 2.76% 5.95% 2.46% 1.59% 2.66% 2.44% 2.66%
2025/10/04 4.22% 3.32% 3.23% 3.85% 6.53% 3.95% 1.73% 3.14% 1.52% 2.85%
2025/10/05 2.98% 1.93% 3.21% 2.56% 6.96% 3.52% 1.43% 3.62% 2.57% 3.23%
2025/10/06 3.48% 2.67% 3.55% 2.32% 4.05% 3.01% 1.84% 4.14% 3.21% 3.79%
2025/10/07 4.86% 2.09% 4.77% 2.69% 4.54% 2.28% 1.67% 4% 2.37% 1.97%
2025/10/08 3.92% 2.08% 4.61% 2.63% 4.64% 1.91% 1.68% 3.63% 2.26% 3.77%
2025/10/09 4.26% 3.17% 6.57% 3.98% 3.96% 3.19% 1.85% 2.62% 3.39% 4.11%
2025/10/10 4.35% 3.28% 5.26% 3.12% 2.79% 3.61% 3.43% 3.63% 2.03% 1.91%
2025/10/11 4.56% 3.27% 5.99% 2.78% 4.45% 3.63% 3.29% 2.52% 1.34% 3.54%
2025/10/12 4.93% 3.21% 6.53% 2.61% 4.43% 3.05% 2.83% 3.78% 4.1% 2.89%
2025/10/13 3.68% 1.68% 6.03% 2.94% 4.58% 2.61% 3.4% 5.54% 4.25% 3.17%
2025/10/14 5.51% 1.59% 5.38% 3.04% 5.06% 3.64% 2.69% 4.19% 2.69% 2.63%
2025/10/15 4.43% 2.12% 5.97% 2.73% 4.65% 2.63% 5.04% 5% 2.88% 3.37%
2025/10/16 4.72% 3.38% 5.2% 2.38% 3.5% 2.26% 3.18% 4.69% 1.93% 4.16%
2025/10/17 4.06% 5.32% 5.13% 2.41% 4.13% 3.06% 2.92% 3.37% 1.52% 3.34%
2025/10/18 4.51% 3.93% 4.31% 2.76% 4.5% 2.5% 2.79% 2.92% 1.25% 4.15%
2025/10/19 4.34% 4.18% 4.47% 2.36% 4.48% 2.27% 3.18% 2.55% 3.37% 3.63%
2025/10/20 3.71% 4.14% 5.18% 3% 4.34% 1.83% 3.59% 5.39% 3.64% 2.82%
2025/10/21 4.96% 3.38% 4.95% 2.49% 5.12% 2.04% 3.36% 5.05% 4.23% 3.37%
2025/10/22 4.4% 3.06% 5.54% 2.55% 4.86% 3.8% 3.88% 5.02% 3.49% 4.3%
2025/10/23 4.44% 4.98% 5.5% 3.77% 5.88% 3.07% 2.31% 3.53% 2.4% 3.36%
2025/10/24 5.45% 4.52% 4.93% 4.35% 5.01% 2.93% 4.99% 2.93% 3.31% 2.79%
2025/10/25 6.01% 0.17% 5.28% 5.61% 6.64% 3.21% 4.78% 2.82% 2.42% 2.76%
2025/10/26 5.19% 0.17% 5.69% 5.96% 4.59% 3.32% 3.04% 4.25% 4.07% 1.76%
2025/10/27 5.65% 4.25% 5.14% 6.81% 5.32% 2.82% 4% 3.58% 3.82% 1.15%
2025/10/28 5.62% 3.23% 4.77% 3.92% 6.27% 4.63% 4.36% 3.35% 2.43% 0.06%
2025/10/29 6.44% 3.68% 4.75% 5.54% 7.01% 4.01% 4.14% 3.68% 2.72% 0.06%
2025/10/30 6.4% 3.98% 4.29% 4.38% 6.4% 3.79% 2.85% 3.79% 2.68% 0.05%
2025/10/31 4.95% 4.5% 3.99% 3.85% 3.43% 3.11% 2.45% 2.3% 2.29% 0.04%
  • solarquotes.com.au
  • solarbatterygroup.com.au
  • energyaustralia.com.au
  • 1komma5.com
  • solarchoice.net.au
  • rheem.com.au
  • solarmarket.com.au
  • sunboost.com.au
  • solarincentives.com.au
  • solahart.com.au

Copyright © Adthena. All rights reserved.

In October 2025, SolarQuotes.com.au saw a steady rise, peaking at 6.44% on the 29th. EnergyAustralia.com.au maintained a strong presence, with a high of 6.57% on the 9th. SolarChoice.net.au also surged, reaching 7.01% on the 29th. The month concluded with SolarQuotes.com.au leading, followed by EnergyAustralia.com.au and SolarChoice.net.au.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Renewable Energy

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Renewable Energy - Last month
  1. 1
    Looking for a Solar Battery? - Save With Federal Rebate https://www.1komma5.com

    Choose from trusted battery brands like 1KOMMA5º, Sungrow, Tesla & more. Rebates available

  2. 2
    18.64kW Battery Pack for $5491 - We'll Beat Any Quote by 10% https://www.arisesolar.com.au

    Get The Powerful 18.64 kW Solar Battery System for $5491*. Get a Free Quote!

  3. 3
    7 Year No Bill™ Guarantee | Solar Panel & Battery Bundle https://info.repositpower.com › solarandbattery › nobillguarantee

    Backed by Aussie Experts, Reposit Guarantees Zero Bills & No Maintenance Costs for 7 Years. Guaranteed no electricity bills through solar ...

  4. 4
    Solar Hot Water Savings | Free in-home consultation https://solar.rheem.com.au

    Go Split & Save with Rheem. Get $400 off Heat Pumps or $300 off Solar Hot Water Systems.

  5. 5
    Compare Battery Prices https://www.solarchoice.net.au

    Compare Installed Prices Now — Solar Battery Quotes Online. Get An Instant Comparison In 3 Easy Steps. Compare Today

Copyright © Adthena. All rights reserved.

In the competitive landscape of solar energy, 1KOMMA5º entices with federal rebates on trusted battery brands. Arise Solar offers a compelling price guarantee on their 18.64 kW system. Reposit Power promises a 7-year no-bill guarantee, while Rheem provides savings on solar hot water. Solar Choice simplifies price comparisons, enhancing consumer decision-making.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports