AUS Energy, Utilities & Waste Renewable Energy - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Renewable Energy category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Renewable Energy – AUS

Google AI Overview visibility for Energy, Utilities & Waste Renewable Energy AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 33.1989163712
66.8010836288
33%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 33
67
33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 13%
Transactional 15%
Navigational 1%
Seasonal 0%
Local 4%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Renewable Energy brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
agl.com.au 9.03
solarquotes.com.au 7.14
solahart.com.au 6.42
solagarden.com.au 5.96
sunboost.com.au 5
ecoflow.com 4.64
amber.com.au 4.18
sunterra.com.au 3.7
solarbatterygroup.com.au 3.63
arisesolar.com.au 3.29
others 47.01
  • agl.com.au - 9.03%
  • solarquotes.com.au - 7.14%
  • solahart.com.au - 6.42%
  • solagarden.com.au - 5.96%
  • sunboost.com.au - 5%
  • ecoflow.com - 4.64%
  • amber.com.au - 4.18%
  • sunterra.com.au - 3.7%
  • solarbatterygroup.com.au - 3.63%
  • arisesolar.com.au - 3.29%
  • others - 47.01%

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AGL leads with 9.03% click share, followed by SolarQuotes at 7.14%. Others dominate with 47.01%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Renewable Energy brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date agl.com.au sunterra.com.au arisesolar.com.au sunboost.com.au solahart.com.au zipsolar.com.au solarquotes.com.au solarbatterygroup.com.au tesla.com energyaustralia.com.au
2026/08/01 4.98% 4.07% 8.55% 10.93% 6.56% 1.59% 10.28% 3.19% 2.67% 3.59%
2026/08/02 6.24% 5.16% 7.13% 8.7% 5.63% 1.67% 8.74% 3.13% 2.39% 4.59%
2026/08/03 5.22% 2.92% 7.15% 11.61% 4.79% 1.71% 9.58% 5.26% 2.08% 3.89%
2026/08/04 3.35% 2.85% 8.83% 13.32% 4.63% 1.18% 9.21% 4% 2.3% 4.4%
2026/08/05 4.26% 3.16% 1.51% 9.61% 5.77% 2.65% 10.19% 3.63% 2.77% 4.23%
2026/08/06 4.8% 4% 1.61% 8.9% 5.84% 2.13% 11.19% 4.6% 2.52% 3.78%
2026/08/07 7.49% 3.25% 3.7% 6.72% 6.58% 1.3% 10.3% 5.06% 3.25% 3.27%
2026/08/08 10.92% 8.9% 1.34% 5.37% 2.13% 1.06% 15.94% 0.85% 2.05% 3.39%
2026/08/09 13.35% 6% 3.6% 5.55% 4.1% 1.26% 11.51% 0.73% 2% 3.15%
2026/08/10 11.47% 5.19% 1.34% 4.93% 6.85% 1.83% 10.65% 3.83% 2.13% 1.75%
2026/08/11 6.35% 6.3% 1.85% 7.61% 4.66% 3.26% 8.51% 4.33% 1.53% 2.9%
2026/08/12 7.1% 5.29% 3.18% 9.38% 3.62% 1.05% 10.08% 5.86% 1.83% 2.52%
2026/08/13 6.25% 4.21% 1.44% 10.48% 5.69% 4.39% 7.21% 4.67% 2.52% 2.95%
2026/08/14 7.51% 4.78% 2.01% 9.09% 4.03% 4% 6.46% 5.32% 5.26% 3.01%
2026/08/15 10.46% 5.2% 1.79% 9.71% 1.97% 4.5% 8.98% 2.37% 2.44% 3.53%
2026/08/16 9.91% 6.74% 2.03% 5.38% 3.95% 3.45% 9.24% 4.04% 3.33% 4.89%
2026/08/17 8.21% 4.49% 3.26% 7.45% 5.68% 2.58% 7.5% 5.16% 2.63% 3.37%
2026/08/18 7.48% 6.33% 2.38% 7.99% 3.74% 1.25% 6.39% 7.54% 2.01% 2.38%
2026/08/19 6.9% 7.59% 2.1% 4.79% 4.29% 5.45% 6.09% 8.49% 1.04% 3.86%
2026/08/20 9.71% 7.31% 1.38% 4.3% 5.12% 0.82% 9.02% 7.79% 1.45% 3.63%
2026/08/21 10.33% 4.63% 4.09% 4.36% 4.98% 3.53% 6.5% 8.85% 1.74% 2.17%
2026/08/22 11.93% 8.24% 1.68% 3.9% 4.74% 3.74% 8.03% 3.45% 2.93% 2.08%
2026/08/23 10.17% 7.85% 1.49% 5.42% 5.18% 4.88% 7.79% 0.62% 1.63% 1.48%
2026/08/24 10.3% 5.07% 1.62% 4.66% 6.56% 1.64% 6.65% 5.64% 1.66% 1.91%
2026/08/25 9.76% 4.55% 8.39% 4.18% 4.36% 2.8% 6.01% 4.04% 1.5% 1.64%
2026/08/26 11.26% 3.01% 8.7% 7.39% 4.59% 4.76% 5.07% 4.27% 1.08% 1.17%
2026/08/27 11.81% 3.48% 13.47% 7.09% 5.45% 1.96% 5.76% 5.21% 1.86% 1.28%
2026/08/28 10.72% 5.99% 11.22% 5.76% 7.13% 3.31% 5.42% 5.62% 1.17% 1.37%
2026/08/29 12.88% 4.96% 10.66% 8.22% 6.29% 2.58% 4.97% 2.08% 2.61% 1.26%
2026/08/30 15.22% 6.05% 7.89% 10.07% 5.4% 0.59% 4.37% 1.32% 3.35% 1.31%
2026/08/31 9.59% 7.23% 6.81% 4.78% 4.64% 4.06% 3.55% 3.34% 2.78% 1.54%
  • agl.com.au
  • sunterra.com.au
  • arisesolar.com.au
  • sunboost.com.au
  • solahart.com.au
  • zipsolar.com.au
  • solarquotes.com.au
  • solarbatterygroup.com.au
  • tesla.com
  • energyaustralia.com.au

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In August 2026, AGL’s PPC spend surged, peaking at 15.22 on the 30th. Sunboost and SolarQuotes also saw notable fluctuations, while Tesla and EnergyAustralia maintained steadier trends. The month concluded with AGL leading.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Renewable Energy

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 317
2026/08/02 314
2026/08/03 313
2026/08/04 306
2026/08/05 253
2026/08/06 247
2026/08/07 252
2026/08/08 230
2026/08/09 234
2026/08/10 250
2026/08/11 273
2026/08/12 263
2026/08/13 257
2026/08/14 259
2026/08/15 242
2026/08/16 250
2026/08/17 243
2026/08/18 238
2026/08/19 225
2026/08/20 222
2026/08/21 236
2026/08/22 225
2026/08/23 237
2026/08/24 234
2026/08/25 237
2026/08/26 230
2026/08/27 225
2026/08/28 242
2026/08/29 223
2026/08/30 241
2026/08/31 255

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August began with 317 advertisers, peaking early, then declining to 225 mid-month. A slight recovery followed, ending at 255.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Renewable Energy

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
agl.com.au 3.38%
arisesolar.com.au 2.44%
carbonsavers.com.au 2.2%
solagarden.com.au 1.78%
adssolar.com.au 0.95%
solarmarket.com.au -1.13%
energyaustralia.com.au -1.21%
solarrun.com.au -1.63%
sunboost.com.au -1.86%
solarquotes.com.au -2.93%

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AGL.com.au surged with a 3.38% click share increase, while solarquotes.com.au dropped by 2.93%. Arise Solar and Carbon Savers also gained, contrasting declines from Solar Run and Energy Australia.

Campaign Efficiency

AUS Energy, Utilities & Waste Renewable Energy Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date agl.com.au sunterra.com.au zipsolar.com.au arisesolar.com.au solagarden.com.au solarbatterygroup.com.au solahart.com.au sunboost.com.au solarquotes.com.au solarrun.com.au
2026/08/01 4.61% 3.8% 1.12% 6.88% 2.24% 4.5% 6.09% 9.53% 7.93% 1.54%
2026/08/02 6.03% 4.76% 1.31% 4.94% 6.11% 2.46% 5.08% 5.73% 6.23% 2.64%
2026/08/03 5.23% 2.53% 1.39% 5.04% 7.68% 4.45% 4.16% 8.87% 7.21% 1.83%
2026/08/04 4.09% 2.42% 0.99% 6.99% 2.85% 3.53% 4.85% 10.41% 7.47% 2.6%
2026/08/05 4.27% 3.04% 2.24% 1.2% 3.55% 3.07% 6.6% 7.41% 8.11% 5.12%
2026/08/06 4.81% 3.4% 2.34% 1.14% 5.54% 3.51% 5.06% 6.73% 8.57% 4.89%
2026/08/07 7.07% 2.83% 2.77% 2.98% 3.04% 4.84% 5.39% 4.46% 9.55% 3.28%
2026/08/08 10.6% 8.61% 0.73% 0.92% 2.3% 0.57% 1.91% 4.19% 12.47% 0.39%
2026/08/09 13.13% 4.92% 0.94% 3.34% 4.44% 0.48% 4.08% 3.47% 8.3% 0.32%
2026/08/10 11.38% 3.89% 1.49% 0.83% 3.07% 4.41% 4.23% 3.25% 7% 2.32%
2026/08/11 4.78% 4.52% 3.94% 1.27% 5.31% 5.52% 3.55% 5.17% 6.17% 3.13%
2026/08/12 6.09% 4.64% 0.86% 2.43% 0.54% 8.11% 3.81% 6.5% 7.72% 2.98%
2026/08/13 4.9% 3.29% 6.22% 0.88% 0.05% 4.7% 5.75% 7.35% 4.86% 3.27%
2026/08/14 6.19% 4.37% 5.99% 1.36% 1.36% 5.48% 4.84% 7.43% 4.63% 3.87%
2026/08/15 10.58% 4.36% 5.07% 1.34% 2.09% 3.45% 1.98% 6.73% 7.04% 0.74%
2026/08/16 8.61% 5.56% 2.55% 1.33% 1.87% 6.1% 2.87% 3.71% 6.79% 0.7%
2026/08/17 7.23% 3.72% 3.22% 2.09% 2.05% 5.33% 4.96% 6.3% 6.1% 3.83%
2026/08/18 7.83% 5.21% 0.89% 1.78% 1.06% 9.49% 3.18% 5.82% 5.09% 4.16%
2026/08/19 5.22% 5.97% 7.49% 1.67% 1.64% 7.87% 2.59% 3.74% 4.11% 1.63%
2026/08/20 8.7% 5.43% 0.7% 1.18% 1.6% 9.72% 3.42% 3.44% 6.71% 1.19%
2026/08/21 8.91% 3.57% 4.74% 3.12% 6.77% 7.65% 3.85% 3.07% 3.96% 1.27%
2026/08/22 10.06% 6.27% 3.79% 0.92% 5.27% 3.29% 3.95% 2.47% 4.7% 0.33%
2026/08/23 8.61% 5.85% 5.45% 1.05% 7.33% 0.34% 3.73% 3.43% 5.08% 0.44%
2026/08/24 10.14% 4.27% 2.1% 1.12% 2.03% 5.27% 5.13% 3.14% 5.13% 1.91%
2026/08/25 9.72% 4.07% 3.87% 6.87% 4.66% 3.26% 3.8% 2.45% 4.22% 1.55%
2026/08/26 10.01% 2.18% 7.54% 7.09% 5.15% 4.08% 4.55% 6.16% 3.03% 1.35%
2026/08/27 11.79% 3.06% 2.86% 11.85% 2% 6.24% 4.06% 5.04% 5.62% 0.99%
2026/08/28 10.55% 4.54% 4.81% 8.78% 4.61% 5.85% 4.13% 3.74% 3.61% 0.23%
2026/08/29 11.97% 4.14% 3.9% 8.83% 4.6% 2.55% 3.48% 5.4% 3.13% 0.22%
2026/08/30 14.64% 5.59% 0.48% 6.94% 5.75% 1.51% 4.75% 7.87% 3.12% 0.03%
2026/08/31 9.07% 6.15% 5.88% 5.07% 4.05% 3.75% 3.67% 3.63% 2.09% 2.04%
  • agl.com.au
  • sunterra.com.au
  • zipsolar.com.au
  • arisesolar.com.au
  • solagarden.com.au
  • solarbatterygroup.com.au
  • solahart.com.au
  • sunboost.com.au
  • solarquotes.com.au
  • solarrun.com.au

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In August 2026, AGL’s impression share surged, peaking at 14.64% on the 30th. Sunboost started strong but dipped mid-month. Solarquotes saw a notable spike on the 8th. The month concluded with AGL leading, followed by Sunboost and Solarquotes.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Renewable Energy

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Renewable Energy - Last month
  1. 1
    AGL Batteries & Bundles - Government Battery Rebate https://www.agl.com.au

    Get great value solar and batteries, and save with government rebates. Get great brands like Tesla and Sungrow Batteries.

  2. 2
    Solar Power Plant Builders https://www.auspacsolar.com.au › large_projects

    Solar Farm Project Build — Our off-grid solar solutions are designed for farms, businesses, and homes. AusPac Solar specializes in off-grid solar solutions. Clean, Renewable Energy.

  3. 3
    Battery Stored Solar System - $99* Solar System Check https://www.fallonsolutions.com.au

    Want a hybrid inverter so your system is battery-ready?

  4. 4
    Solar Battery Group - $2,980* Limited Time Only https://www.solarbatterygroup.com.au › solar › batteries

    Prices Are Going Up. Lock In $2,980* Battery Pricing. Limited August Stock Only!

  5. 5
    Solar Batteries Starts $4,999 - 40kW Solar Battery System https://www.zipsolar.com.au › battery › system

    10kWh to 40kWh Solar Batteries - 100% Best Price Guarantee. Massive price drop: solar batteries from $4,999. Check options.* Australian Owned Company. 2200+ 5 Star Reviews. 110,000+ Panels Installed.

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In the competitive landscape of solar energy, AGL entices with government rebates on top brands like Tesla. AusPac Solar champions off-grid solutions for diverse needs. Fallon Solutions offers a budget-friendly solar check, while Solar Battery Group and Zip Solar highlight limited-time pricing and extensive installations, respectively.

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