AUS Energy, Utilities & Waste Renewable Energy - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Renewable Energy category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Renewable Energy – AUS

Google AI Overview visibility for Energy, Utilities & Waste Renewable Energy AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 29.2842929539
70.7157070461
29%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 37
63
37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 16%
Transactional 18%
Navigational 0%
Seasonal 0%
Local 4%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Renewable Energy brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
solarquotes.com.au 11.15
ecoflow.com 5.03
sunboost.com.au 4.91
arisesolar.com.au 4.83
originenergy.com.au 4.7
solarchoice.net.au 4.63
solagarden.com.au 4.17
voltxenergy.com.au 4.02
zipsolar.com.au 3.19
1komma5.com 2.43
others 50.94
  • solarquotes.com.au - 11.15%
  • ecoflow.com - 5.03%
  • sunboost.com.au - 4.91%
  • arisesolar.com.au - 4.83%
  • originenergy.com.au - 4.7%
  • solarchoice.net.au - 4.63%
  • solagarden.com.au - 4.17%
  • voltxenergy.com.au - 4.02%
  • zipsolar.com.au - 3.19%
  • 1komma5.com - 2.43%
  • others - 50.94%

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In the competitive landscape of Google PPC for energy, utilities, and waste, ‘solarquotes.com.au’ leads with 11.15% click share. ‘Others’ dominate with 50.94%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Renewable Energy brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date solarpowernation.com.au solarquotes.com.au 1komma5.com arisesolar.com.au sunboost.com.au voltxenergy.com.au sunterra.com.au solarchoice.net.au originenergy.com.au zipsolar.com.au
2026/04/01 5.7% 7.27% 2.09% 10.08% 5.87% 1.59% 1.97% 5.61% 3.8% 4.58%
2026/04/02 7.27% 10.58% 2.24% 5.8% 6.93% 0.69% 1.53% 5.27% 5.45% 4.2%
2026/04/03 7.95% 9.25% 1.49% 10.54% 6.53% 0.52% 1.52% 5.65% 4.25% 5.55%
2026/04/04 4.79% 9.14% 1.96% 11.6% 5.51% 0.57% 1.47% 6.49% 5.78% 6.42%
2026/04/05 0.73% 8.53% 1.88% 8.48% 3.69% 3.32% 5.57% 7.78% 3.71% 6.36%
2026/04/06 0.64% 9.31% 2.49% 6.14% 6.4% 1.63% 4.38% 6.87% 4.81% 4.65%
2026/04/07 0.56% 14.73% 1.71% 4.52% 5.77% 0.63% 3.06% 5.77% 4.75% 4.51%
2026/04/08 0.58% 19.79% 2.36% 3.96% 5.57% 0.18% 2.83% 5.31% 4.74% 3.94%
2026/04/09 5.97% 20.42% 1.72% 4.21% 6.1% 1.76% 2.31% 5.03% 5.06% 2.91%
2026/04/10 4.52% 16.59% 1.25% 4.65% 5.35% 3.29% 2.51% 4.77% 6.29% 4.63%
2026/04/11 0.32% 18.81% 1.87% 4.84% 8.36% 4.4% 3.03% 7.52% 6.27% 5.71%
2026/04/12 0.26% 15.98% 1.21% 3.31% 7.19% 4.74% 2.97% 5.12% 3.51% 7.25%
2026/04/13 0.24% 15.15% 2.53% 4.46% 10.23% 3.6% 2.7% 4.15% 3.46% 4.03%
2026/04/14 0.22% 16.06% 1.78% 5.97% 6.83% 2.95% 1.86% 4.71% 4.68% 3.67%
2026/04/15 0.22% 14.97% 1.95% 5.39% 7.35% 2.38% 3.15% 4.98% 4.39% 3.31%
2026/04/16 0.23% 16.46% 1.25% 7.03% 6.84% 4.99% 1.44% 4.58% 4.86% 3.32%
2026/04/17 0.11% 16.38% 2.36% 3.77% 6.11% 9.4% 1.08% 3.62% 5.41% 3.13%
2026/04/18 0% 16.14% 5.2% 6.42% 7.25% 6.25% 1.45% 4.6% 4.76% 5.45%
2026/04/19 0% 15.33% 3.46% 4.67% 6.67% 8.76% 3.28% 5.95% 4.87% 4%
2026/04/20 0% 13.3% 3.14% 5.52% 8.71% 7.69% 2.59% 3.91% 4.32% 3.21%
2026/04/21 0% 13.51% 4.72% 6.95% 8.3% 5.81% 3.63% 2.64% 4.17% 3.48%
2026/04/22 0% 11.99% 4.83% 5.45% 8.4% 8.81% 3% 3% 4.34% 3.05%
2026/04/23 0% 13.19% 5.51% 6.24% 6.01% 5.04% 3.89% 3.93% 4.09% 3.07%
2026/04/24 0% 13.66% 5.32% 4.55% 6.36% 7.99% 3.64% 5.12% 4.93% 3.84%
2026/04/25 5.05% 11.88% 6.03% 5.14% 4.1% 9.15% 2.22% 3.95% 5.2% 4.19%
2026/04/26 12.18% 9.13% 6.17% 3.18% 2.81% 10.08% 4.01% 4.55% 4.35% 5.71%
2026/04/27 8.92% 6.76% 5.83% 5.27% 4.43% 7.48% 5.58% 2.98% 2.81% 1.59%
2026/04/28 8.09% 9.42% 5.62% 4.39% 7.22% 6.33% 4.16% 2.15% 3.57% 3.92%
2026/04/29 7.89% 9.72% 6.41% 3.67% 7.09% 2.33% 3.75% 2.83% 4.01% 4.51%
2026/04/30 10.79% 9.54% 6.63% 5.54% 5.15% 4.32% 3.92% 3.49% 3.29% 2.35%
  • solarpowernation.com.au
  • solarquotes.com.au
  • 1komma5.com
  • arisesolar.com.au
  • sunboost.com.au
  • voltxenergy.com.au
  • sunterra.com.au
  • solarchoice.net.au
  • originenergy.com.au
  • zipsolar.com.au

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC spend share. Solarquotes.com.au led early, peaking mid-month. Solarpowernation.com.au surged late, closing strong. Arisesolar.com.au and Sunboost.com.au showed consistent fluctuations, while Voltxenergy.com.au spiked mid-month.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Renewable Energy

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 318
2026/04/02 323
2026/04/03 331
2026/04/04 325
2026/04/05 321
2026/04/06 336
2026/04/07 337
2026/04/08 331
2026/04/09 332
2026/04/10 330
2026/04/11 327
2026/04/12 332
2026/04/13 333
2026/04/14 324
2026/04/15 326
2026/04/16 322
2026/04/17 330
2026/04/18 316
2026/04/19 310
2026/04/20 316
2026/04/21 316
2026/04/22 309
2026/04/23 306
2026/04/24 304
2026/04/25 293
2026/04/26 287
2026/04/27 301
2026/04/28 297
2026/04/29 303
2026/04/30 295

Copyright © Adthena. All rights reserved.

April began with 318 advertisers, peaking at 337 mid-month. A decline followed, ending with 295 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Renewable Energy

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
voltxenergy.com.au 4.08%
ecoflow.com 2.67%
1komma5.com 2.36%
solarpowernation.com.au 1.08%
acciona.com.au 0.96%
zipsolar.com.au -0.97%
solarrun.com.au -1.05%
arisesolar.com.au -1.09%
solarchoice.net.au -1.83%
solarquotes.com.au -1.98%

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Voltxenergy.com.au surged with a 4.08% click share increase, while solarquotes.com.au dropped by 1.98%. Ecoflow.com gained 2.67%, contrasting solarchoice.net.au’s 1.83% decline.

Campaign Efficiency

AUS Energy, Utilities & Waste Renewable Energy Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date solarpowernation.com.au solarquotes.com.au 1komma5.com arisesolar.com.au sunboost.com.au voltxenergy.com.au solagarden.com.au solarchoice.net.au originenergy.com.au zipsolar.com.au
2026/04/01 5.08% 5.64% 1.78% 8.65% 5.54% 1.32% 3.13% 4.59% 3.17% 4.1%
2026/04/02 6.36% 8.34% 1.92% 5.47% 6.09% 0.55% 3.55% 4.57% 4.49% 3.47%
2026/04/03 7.15% 7.19% 1.28% 9.99% 6.45% 0.49% 2.59% 4.96% 3.51% 5.37%
2026/04/04 4.33% 7.46% 1.56% 10.41% 5.37% 0.51% 3.78% 5.55% 5% 5.67%
2026/04/05 0.52% 6.34% 1.53% 7.08% 3.54% 3.15% 5.66% 6.14% 3.02% 5.2%
2026/04/06 0.46% 7.19% 2.13% 6.03% 5.97% 1.71% 4.39% 5.72% 3.89% 3.85%
2026/04/07 0.43% 11.67% 1.52% 4.4% 5.55% 0.67% 1.92% 5.02% 4.09% 3.75%
2026/04/08 0.45% 15.9% 2.24% 3.73% 5.01% 0.15% 3.63% 4.62% 4.15% 3.15%
2026/04/09 5.35% 16.41% 1.45% 4.41% 5.65% 1.81% 3.25% 4.22% 4.62% 2.71%
2026/04/10 4.24% 13.23% 1.03% 4.74% 4.9% 3.57% 1.67% 4.27% 5.57% 4.12%
2026/04/11 0.27% 15.31% 1.62% 4.66% 7.7% 4.42% 3.85% 6.64% 5.31% 5.01%
2026/04/12 0.22% 12.24% 1.07% 3.05% 6.32% 4.55% 2.8% 4.55% 2.67% 6.08%
2026/04/13 0.21% 11.74% 2.1% 5.18% 9.31% 3.62% 1.88% 3.52% 2.88% 3.7%
2026/04/14 0.19% 12.42% 1.49% 5.91% 6.04% 2.83% 2.09% 4.06% 3.74% 3.15%
2026/04/15 0.19% 11.97% 1.73% 5.18% 6.67% 2.4% 2.51% 4.25% 3.56% 2.93%
2026/04/16 0.19% 12.67% 1.28% 7.24% 6.03% 4.86% 2.69% 3.86% 4.05% 2.84%
2026/04/17 0.09% 12.64% 2.05% 3.92% 5.25% 9.48% 3.21% 3.01% 4.68% 2.71%
2026/04/18 0% 11.99% 4.33% 6.14% 6.17% 5.63% 5.45% 3.88% 3.65% 4.43%
2026/04/19 0% 11.69% 2.73% 4.06% 5.7% 8.84% 5% 5.18% 4.07% 3.39%
2026/04/20 0% 10.48% 2.67% 5.79% 8.57% 7.31% 2.2% 3.38% 3.38% 2.9%
2026/04/21 0% 10.86% 4.37% 6.6% 7.36% 5.98% 1.3% 2.33% 3.47% 3.26%
2026/04/22 0% 9.09% 4.31% 5.51% 7.81% 8.21% 2.46% 2.49% 3.82% 2.57%
2026/04/23 0% 10.5% 4.73% 5.99% 5.76% 5.19% 2.07% 3.47% 3.14% 2.62%
2026/04/24 0% 10.27% 4.45% 4.38% 5.61% 8.25% 4.29% 4.31% 3.75% 3.35%
2026/04/25 4.55% 9.41% 5.26% 5.2% 3.63% 9.55% 2.8% 3.31% 4.2% 3.64%
2026/04/26 11.26% 6.96% 5.19% 2.95% 2.23% 10.2% 2.05% 4.43% 3.47% 4.87%
2026/04/27 8.06% 4.95% 5.04% 5.16% 3.64% 7.73% 2.97% 2.55% 2.23% 1.29%
2026/04/28 7.56% 7.49% 5.17% 4.08% 6.77% 6.68% 3.53% 2.12% 3.18% 3.52%
2026/04/29 7.12% 7.24% 5.23% 3.47% 6.55% 2.22% 3.68% 2.33% 3.08% 4.21%
2026/04/30 8.8% 6.82% 5.49% 5.3% 4.77% 3.91% 3.82% 2.68% 2.4% 1.92%
  • solarpowernation.com.au
  • solarquotes.com.au
  • 1komma5.com
  • arisesolar.com.au
  • sunboost.com.au
  • voltxenergy.com.au
  • solagarden.com.au
  • solarchoice.net.au
  • originenergy.com.au
  • zipsolar.com.au

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC impressions. Solarquotes.com.au led early, peaking mid-month. Solarpowernation.com.au surged late, closing strong. Voltxenergy.com.au and 1komma5.com gained momentum, while others fluctuated. The month ended with diverse performances.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Renewable Energy

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Renewable Energy - Last month
  1. 1
    6.6kW Solar System for $3991* | Australian Operated Company https://www.arisesolar.com.au

    Get the Lowest Price On a Powerful 6.6kW Solar System Guaranteed. Get a Free Quote!

  2. 2
    Save $350 on Rheem Systems | Book Free In-home consultation https://solar.rheem.com.au

    To Split or Not To Split? Save $350 on eligible Rheem solar & heat pump systems. Book Free In-Home Consultation. Schedule yours today!

  3. 3
    Before You Go Solar In 2026 - 7 Common Mistakes To Avoid https://www.solarquotes.com.au › 7solarmistakes

    Finn Peacock (ex-CSIRO) Shows How To Avoid The 7 Most Common Solar Traps People Fall For. Learn The 7 Keys To Buying A Reliable Solar System That Delivers Low Bills For Decades.

  4. 4
    Huge Sale on Solar Battery Now | Battery Incentives Drop May 1 https://www.sunboost.com.au › nsw-solar-deals › buy-now

    Battery Incentives reducing 1 May — Act Now to secure your maximum 2026 battery incentives

  5. 5
    NSW Solar Battery Rebate - 28 kWh Battery From $5,888 https://www.voltxenergy.com.au › secure-offer

    Save Thousands Without Overbuilding Your System with VoltX Neovolt 28 kWh Solar Battery.

Copyright © Adthena. All rights reserved.

In the competitive landscape of solar energy, Arise Solar entices with affordability, offering a 6.6kW system for AUD 3,991. Rheem emphasizes savings with a AUD 350 discount and free consultations. SolarQuotes educates on avoiding common pitfalls, while Sunboost and VoltX Energy highlight timely incentives and rebates for solar batteries.

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