Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Renewable Energy category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 30.3089436451 |
| 69.6910563549 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 37 |
| 63 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| ecoflow.com | 8.21 |
| solagarden.com.au | 5.98 |
| positiveenergy.com.au | 4.68 |
| sunboost.com.au | 4.62 |
| itechworld.com.au | 3.64 |
| solarchoice.net.au | 3.17 |
| solarquotes.com.au | 3.09 |
| 1komma5.com | 3.01 |
| agl.com.au | 2.94 |
| voltxenergy.com.au | 2.74 |
| others | 57.92 |
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Ecoflow.com leads with 8.21% click share, while ‘others’ dominate at 57.92%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | positiveenergy.com.au | energyaustralia.com.au | sunboost.com.au | solarquotes.com.au | sunterra.com.au | solarpowernation.com.au | solarchoice.net.au | 1komma5.com | solarrun.com.au | voltxenergy.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 0.88% | 2.55% | 4.2% | 7.34% | 2.52% | 8.26% | 4.45% | 4.48% | 0.97% | 8.05% |
| 2026/05/02 | 0.21% | 3.09% | 3.42% | 6.95% | 3.41% | 6.88% | 5.03% | 4.59% | 0.05% | 11.04% |
| 2026/05/03 | 0.7% | 2.02% | 1.9% | 5.39% | 4.01% | 4.14% | 6.43% | 8.48% | 0.05% | 10.61% |
| 2026/05/04 | 1.07% | 2.86% | 3.15% | 5.11% | 2.68% | 4.46% | 4.15% | 4.74% | 4.43% | 5.01% |
| 2026/05/05 | 1.53% | 3.16% | 5% | 6.92% | 2.2% | 7.12% | 4.52% | 2.53% | 3.6% | 5.95% |
| 2026/05/06 | 0.72% | 2.35% | 5.16% | 6.25% | 3.66% | 4.89% | 5.17% | 3.07% | 9.91% | 4.79% |
| 2026/05/07 | 0.82% | 3.55% | 5.19% | 4.9% | 4.32% | 3.73% | 4.2% | 6.18% | 5.35% | 6.23% |
| 2026/05/08 | 1.17% | 2.62% | 4.06% | 5.71% | 2.95% | 4.74% | 4.48% | 4.62% | 4.51% | 7.33% |
| 2026/05/09 | 0.67% | 3.96% | 2.88% | 4.45% | 4.31% | 2.59% | 7% | 5.63% | 0.31% | 6.26% |
| 2026/05/10 | 1.1% | 3.26% | 2.52% | 4.02% | 4.45% | 4.32% | 4.53% | 5.91% | 0.31% | 9.02% |
| 2026/05/11 | 1.52% | 2.23% | 10.41% | 3.21% | 3.27% | 4.49% | 2.99% | 3.72% | 2.39% | 7.07% |
| 2026/05/12 | 2.79% | 3.3% | 7.9% | 2.6% | 3.3% | 2.15% | 3.34% | 3.94% | 5.53% | 6.13% |
| 2026/05/13 | 2.05% | 3.29% | 10.35% | 2.08% | 3.91% | 1.71% | 2.71% | 5.2% | 5.54% | 3.03% |
| 2026/05/14 | 1.93% | 2.38% | 10.7% | 1.87% | 5.67% | 1.71% | 3.95% | 4.64% | 3.99% | 7.65% |
| 2026/05/15 | 3.64% | 2.49% | 8.81% | 2.22% | 5.11% | 2.05% | 3.17% | 4.78% | 3.09% | 7.66% |
| 2026/05/16 | 6.74% | 3.71% | 4.38% | 2.72% | 4.6% | 2.23% | 3.46% | 4.54% | 0.25% | 6.03% |
| 2026/05/17 | 5.42% | 3.52% | 5.01% | 2.32% | 3.61% | 2.35% | 4.98% | 3.87% | 0.24% | 6.85% |
| 2026/05/18 | 4.33% | 2.2% | 9.52% | 2.48% | 4.42% | 2.95% | 3.67% | 3.9% | 2.19% | 6.33% |
| 2026/05/19 | 6.08% | 1.87% | 9.28% | 2.03% | 4.14% | 3.04% | 3.83% | 3.61% | 2.21% | 5.32% |
| 2026/05/20 | 6.59% | 2.62% | 7.93% | 1.63% | 3.98% | 2.65% | 3.02% | 3.65% | 4.51% | 1.08% |
| 2026/05/21 | 10.55% | 2.55% | 8.17% | 1.97% | 3.16% | 2.12% | 3.42% | 5.05% | 4.93% | 0.75% |
| 2026/05/22 | 14.11% | 2.36% | 5.33% | 1.23% | 3.48% | 3.11% | 3.85% | 4.65% | 5.29% | 0.56% |
| 2026/05/23 | 7.57% | 3.51% | 5.63% | 2.24% | 4.77% | 3.83% | 4.45% | 6.42% | 0.31% | 0.47% |
| 2026/05/24 | 2.23% | 4.91% | 5.01% | 2.47% | 5.87% | 3.16% | 5.54% | 6.67% | 0.41% | 0.79% |
| 2026/05/25 | 10.44% | 4.06% | 7.72% | 2.14% | 4.48% | 2.66% | 2.9% | 3.59% | 6.82% | 0.3% |
| 2026/05/26 | 15.68% | 4.34% | 6.1% | 4.29% | 2.94% | 3.68% | 4.12% | 1.93% | 3.76% | 0.12% |
| 2026/05/27 | 9.96% | 4.29% | 6.93% | 4.19% | 2.86% | 3.86% | 3.4% | 1.67% | 3.59% | 0.08% |
| 2026/05/28 | 2.89% | 4.11% | 7.93% | 4.75% | 4.8% | 3.92% | 2.89% | 2.15% | 3.33% | 0.12% |
| 2026/05/29 | 15.33% | 4.32% | 7.07% | 3.21% | 2.7% | 3.08% | 3.66% | 1.48% | 4.11% | 0.29% |
| 2026/05/30 | 15.15% | 5.77% | 7.25% | 4.43% | 2.57% | 3.1% | 2.89% | 1.86% | 0.39% | 0.23% |
| 2026/05/31 | 8.55% | 6.56% | 5.89% | 5.39% | 4.21% | 3.95% | 3.51% | 1.76% | 0.32% | 0.06% |
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In May 2026, “positiveenergy.com.au” saw a dramatic rise, peaking at 15.68 on the 26th. “voltxenergy.com.au” started strong but dwindled to 0.06 by month’s end.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 296 |
| 2026/05/02 | 283 |
| 2026/05/03 | 281 |
| 2026/05/04 | 301 |
| 2026/05/05 | 291 |
| 2026/05/06 | 295 |
| 2026/05/07 | 288 |
| 2026/05/08 | 296 |
| 2026/05/09 | 295 |
| 2026/05/10 | 294 |
| 2026/05/11 | 326 |
| 2026/05/12 | 366 |
| 2026/05/13 | 371 |
| 2026/05/14 | 365 |
| 2026/05/15 | 382 |
| 2026/05/16 | 381 |
| 2026/05/17 | 380 |
| 2026/05/18 | 396 |
| 2026/05/19 | 383 |
| 2026/05/20 | 390 |
| 2026/05/21 | 388 |
| 2026/05/22 | 387 |
| 2026/05/23 | 387 |
| 2026/05/24 | 387 |
| 2026/05/25 | 414 |
| 2026/05/26 | 418 |
| 2026/05/27 | 423 |
| 2026/05/28 | 430 |
| 2026/05/29 | 426 |
| 2026/05/30 | 419 |
| 2026/05/31 | 419 |
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In May 2026, advertiser numbers surged from 296 to 419, peaking at 430 mid-month, indicating a dynamic competitive landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Positive Energy surged with a 5.34% click share increase, while Voltx Energy faced a 4.34% decline. Itechworld and Lifepo4oz also saw gains, contrasting with Solahart’s drop.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | positiveenergy.com.au | energyaustralia.com.au | sunboost.com.au | itechworld.com.au | solagarden.com.au | solarpowernation.com.au | sunterra.com.au | solarchoice.net.au | 1komma5.com | voltxenergy.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 0.79% | 2.16% | 3.41% | 1.78% | 3.7% | 6.96% | 1.89% | 3.37% | 3.58% | 7.46% |
| 2026/05/02 | 0.17% | 2.21% | 2.99% | 2.02% | 5.56% | 5.62% | 2.84% | 3.84% | 3.5% | 10.43% |
| 2026/05/03 | 0.41% | 1.61% | 1.62% | 1.71% | 5.04% | 3.7% | 3.02% | 4.91% | 7.49% | 10.7% |
| 2026/05/04 | 0.91% | 2.33% | 2.63% | 0.66% | 2.37% | 3.71% | 2.36% | 3.53% | 4.21% | 4.48% |
| 2026/05/05 | 1.06% | 2.48% | 4.28% | 0.68% | 4.61% | 6.13% | 1.84% | 3.74% | 2.52% | 5.59% |
| 2026/05/06 | 0.5% | 1.71% | 4.26% | 1.21% | 3.43% | 4.59% | 3.12% | 4.09% | 2.73% | 5.05% |
| 2026/05/07 | 0.65% | 2.5% | 4.42% | 1.89% | 5.62% | 2.97% | 2.95% | 3.05% | 5.44% | 5.08% |
| 2026/05/08 | 0.76% | 2.1% | 3.39% | 1.83% | 4.33% | 4.34% | 2.4% | 3.33% | 3.9% | 6.75% |
| 2026/05/09 | 0.39% | 3.18% | 2.2% | 1.16% | 3.96% | 2.15% | 3.66% | 5.02% | 5.49% | 5.77% |
| 2026/05/10 | 0.72% | 2.71% | 1.95% | 1% | 3.65% | 3.64% | 3.7% | 3.33% | 5.27% | 9.02% |
| 2026/05/11 | 0.98% | 1.65% | 9.5% | 1.1% | 2.83% | 3.69% | 2.66% | 2.46% | 3.54% | 6.83% |
| 2026/05/12 | 2.14% | 2.48% | 6.04% | 1.03% | 7.86% | 1.63% | 2.55% | 2.43% | 3.47% | 5.02% |
| 2026/05/13 | 1.26% | 2.5% | 8.52% | 1.41% | 5.18% | 1.37% | 3.08% | 2.07% | 4.25% | 2.54% |
| 2026/05/14 | 1.31% | 1.76% | 8.85% | 2.21% | 3.94% | 1.45% | 4.69% | 3% | 3.82% | 6.55% |
| 2026/05/15 | 2.62% | 1.83% | 7.48% | 2.35% | 4.54% | 1.6% | 3.68% | 2.35% | 3.6% | 6.36% |
| 2026/05/16 | 5.78% | 2.66% | 3.34% | 1.92% | 7.28% | 1.72% | 3.53% | 2.33% | 3.65% | 4.75% |
| 2026/05/17 | 4.56% | 2.48% | 4.05% | 2.28% | 6.99% | 1.92% | 2.93% | 3.44% | 3.25% | 5.59% |
| 2026/05/18 | 3.23% | 1.54% | 7.4% | 2.9% | 7.7% | 2.13% | 3.29% | 2.59% | 3.04% | 4.91% |
| 2026/05/19 | 4.71% | 1.29% | 7.25% | 3% | 6.69% | 2.47% | 2.98% | 2.56% | 3.05% | 4.08% |
| 2026/05/20 | 5.41% | 1.89% | 6.71% | 2.09% | 5.14% | 2.19% | 3.01% | 2.14% | 3.14% | 0.79% |
| 2026/05/21 | 8.49% | 1.95% | 6.55% | 2.56% | 5.16% | 1.77% | 2.63% | 2.48% | 4.48% | 0.55% |
| 2026/05/22 | 11.23% | 1.84% | 4.63% | 2.25% | 3.8% | 2.48% | 2.78% | 2.88% | 3.75% | 0.43% |
| 2026/05/23 | 6.16% | 2.58% | 4.53% | 3.03% | 3.94% | 3.06% | 4.1% | 3.52% | 5.5% | 0.34% |
| 2026/05/24 | 1.68% | 4.04% | 4.08% | 1.48% | 3.02% | 2.86% | 5.46% | 4.6% | 5.98% | 0.6% |
| 2026/05/25 | 8.18% | 3% | 6.63% | 2.66% | 2.9% | 2.17% | 4.2% | 2.44% | 2.91% | 0.25% |
| 2026/05/26 | 12.48% | 3.17% | 5.8% | 3.91% | 2.9% | 3.11% | 2.45% | 3.2% | 1.7% | 0.1% |
| 2026/05/27 | 8.09% | 3.32% | 5.93% | 4.86% | 3.58% | 3.16% | 2.47% | 2.56% | 1.45% | 0.09% |
| 2026/05/28 | 1.96% | 3.08% | 6.62% | 5.09% | 5.06% | 3.35% | 3.81% | 2.12% | 1.73% | 0.1% |
| 2026/05/29 | 11.87% | 3.21% | 5.69% | 3.9% | 3.91% | 2.54% | 2.17% | 2.82% | 1.24% | 0.26% |
| 2026/05/30 | 11.93% | 4.47% | 6.32% | 5.36% | 4.51% | 2.68% | 2.12% | 2.3% | 1.55% | 0.19% |
| 2026/05/31 | 6.74% | 5.08% | 4.66% | 4.25% | 3.45% | 3.24% | 3.12% | 2.82% | 1.57% | 0.05% |
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In May 2026, Positive Energy’s impression share surged, peaking at 12.48% on the 26th. Energy Australia maintained steady growth, ending at 5.08%. Sunboost fluctuated, closing at 4.66%. Voltx Energy’s share plummeted, finishing at 0.05%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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In the competitive landscape of solar energy, 1komma5.com entices with substantial rebates for 20kW systems, while AGL highlights government incentives for premium batteries. Rheem offers savings on solar systems, and SolarQuotes provides expert advice. VoltX Energy tempts with a limited-time battery deal.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the AUS Energy, Utilities & Waste Renewable Energy May 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the AUS Energy, Utilities & Waste Renewable Energy May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The AUS Energy, Utilities & Waste Renewable Energy May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The AUS Energy, Utilities & Waste Renewable Energy May 2026 Report aggregates data from across both device types and Google Shopping.
The AUS Energy, Utilities & Waste Renewable Energy May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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