Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Renewable Energy category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 19.5556118938 |
| 80.4443881062 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 35 |
| 65 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| solarquotes.com.au | 5.25 |
| solarchoice.net.au | 5.25 |
| energyaustralia.com.au | 4.65 |
| sunboost.com.au | 3.99 |
| 1komma5.com | 3.88 |
| solarbatterygroup.com.au | 3.15 |
| solarincentives.com.au | 3.13 |
| solarmarket.com.au | 3.09 |
| rheem.com.au | 2.63 |
| smartenergy.co | 2.54 |
| others | 62.44 |
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In the energy sector’s PPC landscape, ‘others’ dominate with 62.44% click share, while ‘solarquotes.com.au’ and ‘solarchoice.net.au’ lead individual advertisers at 5.25% each.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | energyaustralia.com.au | solarquotes.com.au | 1komma5.com | originenergy.com.au | solarbatterygroup.com.au | solarchoice.net.au | rheem.com.au | solarmarket.com.au | solarincentives.com.au | sunboost.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 4.18% | 4.75% | 2.94% | 3.29% | 2.48% | 4.79% | 1.64% | 1.1% | 5.3% | 3.61% |
| 2025/10/02 | 3.82% | 4.14% | 2.8% | 2.85% | 2.74% | 4.41% | 1.45% | 1.4% | 5.33% | 5.14% |
| 2025/10/03 | 4.02% | 3.83% | 2.81% | 4.6% | 4.19% | 5.83% | 1.99% | 1.52% | 2.54% | 3.21% |
| 2025/10/04 | 5.2% | 4.47% | 3.72% | 4.56% | 3.23% | 6.62% | 3.24% | 1.91% | 1.76% | 3.56% |
| 2025/10/05 | 5.11% | 3.16% | 2.55% | 3.79% | 1.88% | 6.89% | 2.95% | 1.5% | 2.53% | 4.09% |
| 2025/10/06 | 6.02% | 3.58% | 2.54% | 3.13% | 2.67% | 4.26% | 2.59% | 1.81% | 3.3% | 4.79% |
| 2025/10/07 | 7.51% | 4.85% | 3.18% | 3.6% | 2.03% | 4.66% | 2% | 1.53% | 2.33% | 4.24% |
| 2025/10/08 | 7.05% | 3.98% | 2.97% | 3.68% | 1.85% | 4.57% | 1.63% | 1.75% | 2.36% | 3.96% |
| 2025/10/09 | 10.31% | 3.94% | 3.94% | 4.37% | 2.63% | 3.66% | 2.92% | 1.9% | 3.17% | 2.84% |
| 2025/10/10 | 9.1% | 4.25% | 3.35% | 3.48% | 2.72% | 2.88% | 3.32% | 3.33% | 1.97% | 3.71% |
| 2025/10/11 | 10.1% | 4.5% | 3.03% | 5.03% | 2.51% | 4.29% | 3.23% | 3.22% | 1.38% | 2.67% |
| 2025/10/12 | 11.75% | 4.63% | 2.83% | 4.77% | 2.37% | 4.12% | 2.58% | 2.72% | 3.61% | 3.93% |
| 2025/10/13 | 11.44% | 3.7% | 3.14% | 4.82% | 1.32% | 4.24% | 2.41% | 3.15% | 3.95% | 5.27% |
| 2025/10/14 | 11.04% | 5.08% | 2.92% | 3.68% | 1.3% | 4.5% | 3.36% | 2.57% | 2.41% | 4.2% |
| 2025/10/15 | 12.21% | 4.21% | 2.85% | 5.04% | 1.6% | 4.19% | 2.35% | 4.15% | 2.71% | 4.64% |
| 2025/10/16 | 11.93% | 4.5% | 2.58% | 4.73% | 2.59% | 3.37% | 2.08% | 2.96% | 1.94% | 4.64% |
| 2025/10/17 | 11.73% | 4.08% | 2.46% | 6.41% | 3.87% | 3.79% | 2.69% | 2.65% | 1.55% | 3.33% |
| 2025/10/18 | 10.67% | 4.45% | 2.91% | 5.12% | 2.9% | 4.21% | 2.33% | 2.45% | 1.21% | 2.98% |
| 2025/10/19 | 10.74% | 4.31% | 2.46% | 4.79% | 2.94% | 4.01% | 2.15% | 2.78% | 3.15% | 2.81% |
| 2025/10/20 | 12.05% | 3.62% | 2.89% | 4.75% | 2.9% | 3.88% | 1.65% | 3.11% | 3.21% | 5.04% |
| 2025/10/21 | 12.36% | 4.5% | 2.35% | 5.18% | 2.44% | 4.41% | 1.85% | 2.84% | 3.67% | 4.67% |
| 2025/10/22 | 12.34% | 4.04% | 2.46% | 5.5% | 2.21% | 4.02% | 3.43% | 3.19% | 3.27% | 4.56% |
| 2025/10/23 | 12.39% | 4.26% | 3.4% | 5.47% | 3.56% | 4.67% | 2.66% | 2.15% | 2.24% | 3.35% |
| 2025/10/24 | 12.08% | 4.92% | 3.87% | 6.17% | 3.31% | 4.28% | 2.71% | 3.98% | 2.86% | 2.91% |
| 2025/10/25 | 12.5% | 5.44% | 4.83% | 5.53% | 0.26% | 5.59% | 2.85% | 4.03% | 2.22% | 2.97% |
| 2025/10/26 | 13.28% | 5.18% | 4.99% | 5.03% | 0.27% | 4.05% | 2.79% | 2.73% | 3.67% | 3.99% |
| 2025/10/27 | 11.97% | 5.39% | 5.89% | 4.32% | 2.99% | 4.58% | 2.63% | 3.41% | 3.62% | 3.26% |
| 2025/10/28 | 11.13% | 5.51% | 3.7% | 2.53% | 2.62% | 5.39% | 4.07% | 3.81% | 2.62% | 3.14% |
| 2025/10/29 | 11% | 6.17% | 5.17% | 2.87% | 2.89% | 5.81% | 3.68% | 3.42% | 2.69% | 3.29% |
| 2025/10/30 | 10.38% | 6.03% | 4.38% | 3.05% | 3.26% | 5.56% | 3.52% | 2.44% | 2.69% | 3.63% |
| 2025/10/31 | 9.64% | 4.8% | 3.72% | 3.68% | 3.49% | 3.38% | 2.91% | 2.24% | 2.18% | 2.17% |
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EnergyAustralia’s spend share surged from 4.18% to 12.5% mid-month, peaking at 13.28% before settling at 9.64%. SolarQuotes fluctuated, ending at 4.8%. 1komma5.com rose to 5.89%, closing at 3.72%. OriginEnergy peaked at 6.41%, finishing at 3.68%. SolarBatteryGroup’s share dipped to 0.26%, recovering to 3.49%. SolarChoice’s share varied, ending at 3.38%. Rheem’s share increased to 4.07%, closing at 2.91%. SolarMarket’s share peaked at 4.03%, ending at 2.24%. SolarIncentives’ share fluctuated, closing at 2.18%. Sunboost’s share peaked at 5.27%, ending at 2.17%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/10/01 | 383 |
| 2025/10/02 | 383 |
| 2025/10/03 | 386 |
| 2025/10/04 | 365 |
| 2025/10/05 | 365 |
| 2025/10/06 | 377 |
| 2025/10/07 | 385 |
| 2025/10/08 | 379 |
| 2025/10/09 | 383 |
| 2025/10/10 | 392 |
| 2025/10/11 | 380 |
| 2025/10/12 | 379 |
| 2025/10/13 | 386 |
| 2025/10/14 | 381 |
| 2025/10/15 | 373 |
| 2025/10/16 | 383 |
| 2025/10/17 | 387 |
| 2025/10/18 | 381 |
| 2025/10/19 | 378 |
| 2025/10/20 | 391 |
| 2025/10/21 | 396 |
| 2025/10/22 | 359 |
| 2025/10/23 | 372 |
| 2025/10/24 | 377 |
| 2025/10/25 | 363 |
| 2025/10/26 | 366 |
| 2025/10/27 | 370 |
| 2025/10/28 | 382 |
| 2025/10/29 | 372 |
| 2025/10/30 | 375 |
| 2025/10/31 | 374 |
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October saw fluctuating advertiser numbers, peaking at 396 on the 21st. The month concluded with 374 distinct advertisers, reflecting dynamic market activity.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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AGL.com.au leads with a 1.50 increase, while solarpowernation.com.au drops by 1.83. Positive shifts for 1komma5.com and cyanergy.com.au contrast with declines for renogy.com and solahart.com.au.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | solarquotes.com.au | solarbatterygroup.com.au | energyaustralia.com.au | 1komma5.com | solarchoice.net.au | rheem.com.au | solarmarket.com.au | sunboost.com.au | solarincentives.com.au | solahart.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 4.3% | 2.37% | 2.17% | 2.66% | 4.54% | 1.86% | 1.15% | 3.17% | 5.44% | 2.75% |
| 2025/10/02 | 3.88% | 2.71% | 2.14% | 2.5% | 3.97% | 1.83% | 1.7% | 4.62% | 5.32% | 3.23% |
| 2025/10/03 | 3.74% | 4.07% | 2.25% | 2.76% | 5.95% | 2.46% | 1.59% | 2.66% | 2.44% | 2.66% |
| 2025/10/04 | 4.22% | 3.32% | 3.23% | 3.85% | 6.53% | 3.95% | 1.73% | 3.14% | 1.52% | 2.85% |
| 2025/10/05 | 2.98% | 1.93% | 3.21% | 2.56% | 6.96% | 3.52% | 1.43% | 3.62% | 2.57% | 3.23% |
| 2025/10/06 | 3.48% | 2.67% | 3.55% | 2.32% | 4.05% | 3.01% | 1.84% | 4.14% | 3.21% | 3.79% |
| 2025/10/07 | 4.86% | 2.09% | 4.77% | 2.69% | 4.54% | 2.28% | 1.67% | 4% | 2.37% | 1.97% |
| 2025/10/08 | 3.92% | 2.08% | 4.61% | 2.63% | 4.64% | 1.91% | 1.68% | 3.63% | 2.26% | 3.77% |
| 2025/10/09 | 4.26% | 3.17% | 6.57% | 3.98% | 3.96% | 3.19% | 1.85% | 2.62% | 3.39% | 4.11% |
| 2025/10/10 | 4.35% | 3.28% | 5.26% | 3.12% | 2.79% | 3.61% | 3.43% | 3.63% | 2.03% | 1.91% |
| 2025/10/11 | 4.56% | 3.27% | 5.99% | 2.78% | 4.45% | 3.63% | 3.29% | 2.52% | 1.34% | 3.54% |
| 2025/10/12 | 4.93% | 3.21% | 6.53% | 2.61% | 4.43% | 3.05% | 2.83% | 3.78% | 4.1% | 2.89% |
| 2025/10/13 | 3.68% | 1.68% | 6.03% | 2.94% | 4.58% | 2.61% | 3.4% | 5.54% | 4.25% | 3.17% |
| 2025/10/14 | 5.51% | 1.59% | 5.38% | 3.04% | 5.06% | 3.64% | 2.69% | 4.19% | 2.69% | 2.63% |
| 2025/10/15 | 4.43% | 2.12% | 5.97% | 2.73% | 4.65% | 2.63% | 5.04% | 5% | 2.88% | 3.37% |
| 2025/10/16 | 4.72% | 3.38% | 5.2% | 2.38% | 3.5% | 2.26% | 3.18% | 4.69% | 1.93% | 4.16% |
| 2025/10/17 | 4.06% | 5.32% | 5.13% | 2.41% | 4.13% | 3.06% | 2.92% | 3.37% | 1.52% | 3.34% |
| 2025/10/18 | 4.51% | 3.93% | 4.31% | 2.76% | 4.5% | 2.5% | 2.79% | 2.92% | 1.25% | 4.15% |
| 2025/10/19 | 4.34% | 4.18% | 4.47% | 2.36% | 4.48% | 2.27% | 3.18% | 2.55% | 3.37% | 3.63% |
| 2025/10/20 | 3.71% | 4.14% | 5.18% | 3% | 4.34% | 1.83% | 3.59% | 5.39% | 3.64% | 2.82% |
| 2025/10/21 | 4.96% | 3.38% | 4.95% | 2.49% | 5.12% | 2.04% | 3.36% | 5.05% | 4.23% | 3.37% |
| 2025/10/22 | 4.4% | 3.06% | 5.54% | 2.55% | 4.86% | 3.8% | 3.88% | 5.02% | 3.49% | 4.3% |
| 2025/10/23 | 4.44% | 4.98% | 5.5% | 3.77% | 5.88% | 3.07% | 2.31% | 3.53% | 2.4% | 3.36% |
| 2025/10/24 | 5.45% | 4.52% | 4.93% | 4.35% | 5.01% | 2.93% | 4.99% | 2.93% | 3.31% | 2.79% |
| 2025/10/25 | 6.01% | 0.17% | 5.28% | 5.61% | 6.64% | 3.21% | 4.78% | 2.82% | 2.42% | 2.76% |
| 2025/10/26 | 5.19% | 0.17% | 5.69% | 5.96% | 4.59% | 3.32% | 3.04% | 4.25% | 4.07% | 1.76% |
| 2025/10/27 | 5.65% | 4.25% | 5.14% | 6.81% | 5.32% | 2.82% | 4% | 3.58% | 3.82% | 1.15% |
| 2025/10/28 | 5.62% | 3.23% | 4.77% | 3.92% | 6.27% | 4.63% | 4.36% | 3.35% | 2.43% | 0.06% |
| 2025/10/29 | 6.44% | 3.68% | 4.75% | 5.54% | 7.01% | 4.01% | 4.14% | 3.68% | 2.72% | 0.06% |
| 2025/10/30 | 6.4% | 3.98% | 4.29% | 4.38% | 6.4% | 3.79% | 2.85% | 3.79% | 2.68% | 0.05% |
| 2025/10/31 | 4.95% | 4.5% | 3.99% | 3.85% | 3.43% | 3.11% | 2.45% | 2.3% | 2.29% | 0.04% |
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In October 2025, SolarQuotes.com.au saw a steady rise, peaking at 6.44% on the 29th. EnergyAustralia.com.au maintained a strong presence, with a high of 6.57% on the 9th. SolarChoice.net.au also surged, reaching 7.01% on the 29th. The month concluded with SolarQuotes.com.au leading, followed by EnergyAustralia.com.au and SolarChoice.net.au.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the AUS Energy, Utilities & Waste Renewable Energy November 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the AUS Energy, Utilities & Waste Renewable Energy November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The AUS Energy, Utilities & Waste Renewable Energy November 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
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Yes. The AUS Energy, Utilities & Waste Renewable Energy November 2025 Report aggregates data from across both device types and Google Shopping.
The AUS Energy, Utilities & Waste Renewable Energy November 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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