UK Software & Technology Cloud Computing - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Cloud Computing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Cloud Computing – UK

Google AI Overview visibility for Software & Technology Cloud Computing UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 20.6033204115
79.3966795885
20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 21
79
21%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 15%
Navigational 20%
Seasonal 0%
Local 1%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 UK Software & Technology Cloud Computing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
microsoft.com 16.21
dropbox.com 14.71
godaddy.com 9.41
fasthosts.co.uk 5.47
wowcher.co.uk 5.45
groupon.co.uk 4.62
cloud.google.com 3.86
google.com 3.23
softwaresupply.net 2.39
azure.microsoft.com 2.32
others 32.33
  • microsoft.com - 16.21%
  • dropbox.com - 14.71%
  • godaddy.com - 9.41%
  • fasthosts.co.uk - 5.47%
  • wowcher.co.uk - 5.45%
  • groupon.co.uk - 4.62%
  • cloud.google.com - 3.86%
  • google.com - 3.23%
  • softwaresupply.net - 2.39%
  • azure.microsoft.com - 2.32%
  • others - 32.33%

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In the PPC landscape, Microsoft.com leads with 16.21% click share, followed by Dropbox.com at 14.71%. Others collectively dominate with 32.33%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Software & Technology Cloud Computing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date wowcher.co.uk groupon.co.uk softwaresupply.net fasthosts.co.uk microsoft.com ionos.co.uk godaddy.com dropbox.com top10.com typeform.com
2026/04/01 8.67% 10.84% 2.84% 7.24% 1.05% 4% 5.97% 2.5% 4.62% 3.62%
2026/04/02 7.76% 7.46% 2.6% 7.12% 7.56% 4.15% 6.44% 2.38% 4.35% 2.57%
2026/04/03 4.31% 7.53% 2.49% 5.13% 16.34% 3.13% 5.35% 2.1% 4% 3.06%
2026/04/04 10.4% 11.63% 4.73% 4.04% 14.59% 3.3% 4.21% 1.69% 3.41% 2.48%
2026/04/05 2.7% 5.71% 2.2% 7.26% 12.75% 4.03% 7.49% 2.61% 3.91% 3.27%
2026/04/06 4.45% 10.54% 5.69% 5.79% 9.2% 2.88% 6% 2.67% 4.05% 0.99%
2026/04/07 1.8% 2.88% 1.45% 8.46% 6.26% 4.35% 6.78% 4.12% 4.86% 3.52%
2026/04/08 3.46% 3.74% 2.67% 7.33% 12.85% 4.34% 6.97% 2.99% 5.27% 2.11%
2026/04/09 2.87% 2.14% 0.85% 7.57% 7.61% 4.18% 7.18% 2.92% 5.92% 4.71%
2026/04/10 1.91% 1.15% 0.06% 7.83% 10.34% 4.5% 6.93% 2.63% 5.78% 4.69%
2026/04/11 3.37% 3.69% 0.74% 8.11% 7.77% 3.78% 10.28% 2.65% 5.41% 4.25%
2026/04/12 4.08% 5.65% 1.47% 8.12% 4.39% 3.09% 6.95% 3.68% 5.42% 1.82%
2026/04/13 10.19% 5.54% 2.97% 7.15% 5.18% 3.91% 4.98% 3.19% 4.65% 1.49%
2026/04/14 7.63% 4.08% 1.88% 8.53% 8.94% 4.86% 5.96% 1.89% 4.33% 3.07%
2026/04/15 8.25% 6.02% 3.41% 7.26% 3.74% 7.74% 5.19% 2.54% 3.98% 3.47%
2026/04/16 5.36% 8.53% 1.48% 7.8% 2.79% 7.08% 5.11% 2.48% 4.89% 4.47%
2026/04/17 4.95% 3.17% 0.82% 6.97% 7.23% 4.7% 5.46% 3.51% 4.34% 4.93%
2026/04/18 9.07% 5.52% 0.68% 9.37% 7.36% 4.63% 4.53% 3.01% 3.65% 0.82%
2026/04/19 5.93% 11.99% 2.6% 7.64% 4.57% 4.26% 4.82% 2.88% 3.2% 2.65%
2026/04/20 3.78% 7.2% 3.04% 8.37% 4.26% 4.84% 5.73% 3.33% 3.62% 3%
2026/04/21 4.66% 7.95% 4.9% 6.57% 6.98% 4.52% 5.14% 3.21% 3.21% 3.19%
2026/04/22 7.35% 8.77% 5.86% 7.98% 10.53% 4.25% 4.71% 2.82% 2.54% 2.82%
2026/04/23 3.46% 5.47% 2.81% 10.2% 6.85% 6.13% 6.8% 3.14% 2.99% 1.83%
2026/04/24 4.39% 6.11% 2.09% 11.22% 6.33% 6.35% 5.68% 3.62% 2.94% 0.11%
2026/04/25 5.72% 10.95% 4.03% 8.84% 5.65% 5.65% 4.74% 2.73% 2.65% 2.17%
2026/04/26 4.66% 7.2% 3.1% 10.32% 12.1% 6.37% 4.68% 3.02% 2.16% 1.57%
2026/04/27 7.36% 7.6% 5.11% 9.14% 7.87% 6.52% 5.39% 2.91% 2.49% 3.09%
2026/04/28 4.4% 7.77% 2.98% 9.68% 8.65% 6.59% 4.75% 2.79% 2.55% 3.04%
2026/04/29 10.56% 10.13% 5.45% 7.65% 10.57% 4.87% 3.81% 2.64% 3.01% 1.96%
2026/04/30 13.02% 10.82% 8.11% 7.94% 5.18% 4.24% 4.04% 2.56% 2.33% 1.47%
  • wowcher.co.uk
  • groupon.co.uk
  • softwaresupply.net
  • fasthosts.co.uk
  • microsoft.com
  • ionos.co.uk
  • godaddy.com
  • dropbox.com
  • top10.com
  • typeform.com

Copyright © Adthena. All rights reserved.

In April 2026, Wowcher.co.uk’s PPC spend fluctuated, peaking at 13.02% on the 30th. Groupon.co.uk maintained a steady presence, ending at 10.82%. Microsoft.com saw a significant rise early in the month, reaching 16.34% on the 3rd. Fasthosts.co.uk and Ionos.co.uk showed consistent activity, while Godaddy.com and Dropbox.com had moderate fluctuations. Top10.com and Typeform.com experienced lower spend shares, with Typeform.com dipping to 0.11% on the 24th.

Market Exposure

Competitor Count for UK Software & Technology Cloud Computing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 437
2026/04/02 460
2026/04/03 461
2026/04/04 459
2026/04/05 465
2026/04/06 479
2026/04/07 475
2026/04/08 459
2026/04/09 451
2026/04/10 464
2026/04/11 432
2026/04/12 432
2026/04/13 450
2026/04/14 463
2026/04/15 460
2026/04/16 454
2026/04/17 442
2026/04/18 456
2026/04/19 458
2026/04/20 475
2026/04/21 465
2026/04/22 464
2026/04/23 436
2026/04/24 464
2026/04/25 445
2026/04/26 454
2026/04/27 468
2026/04/28 447
2026/04/29 454
2026/04/30 449

Copyright © Adthena. All rights reserved.

April saw a dynamic shift in distinct advertisers, starting at 437 and peaking at 479 mid-month. The month concluded with a slight dip, ending at 449.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology Cloud Computing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
wowcher.co.uk 1.58%
groupon.co.uk 1.29%
dropbox.com 1.19%
softwaresupply.net 0.97%
nerdused.com 0.97%
webador.co.uk -0.45%
gosoftwarebuy.com -0.54%
cloud.google.com -0.65%
godaddy.com -0.93%
microsoft.com -2.03%

Copyright © Adthena. All rights reserved.

Wowcher.co.uk leads with a 1.58% click share rise, while microsoft.com drops by 2.03%.

Campaign Efficiency

UK Software & Technology Cloud Computing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date wowcher.co.uk groupon.co.uk softwaresupply.net microsoft.com softkeys.uk dropbox.com fasthosts.co.uk godaddy.com typeform.com cloud.google.com
2026/04/01 13.21% 16.11% 5.4% 0.63% 5.35% 4.57% 2.99% 3.93% 5.71% 2.12%
2026/04/02 12.62% 11.57% 5.19% 9.73% 2.8% 4.6% 2.9% 4.14% 4.31% 2.45%
2026/04/03 6.47% 10.79% 4.49% 17.33% 3.65% 3.93% 2.15% 3.88% 4.71% 2.03%
2026/04/04 14.56% 16.12% 8.31% 13.57% 4.2% 3% 1.47% 2.37% 3.64% 1.52%
2026/04/05 4.31% 8.49% 4.16% 13.8% 3.15% 5.2% 2.9% 8.62% 5.26% 2.32%
2026/04/06 6.72% 15.15% 9.9% 13.5% 5.1% 4.67% 2% 4.7% 1.45% 1.71%
2026/04/07 3.55% 5.3% 3.35% 7.1% 1.81% 9.22% 3.9% 4.85% 6.7% 3.51%
2026/04/08 6.42% 6.64% 6.34% 12.55% 3.25% 6.35% 3.47% 5.41% 4.04% 3%
2026/04/09 5.03% 3.64% 1.85% 11.31% 1.81% 6.09% 3.36% 5.78% 8.39% 2.45%
2026/04/10 3.5% 2.02% 0.16% 16.94% 1.77% 5.83% 3.38% 5.1% 8.6% 2.22%
2026/04/11 5.89% 6.15% 1.59% 11.44% 1.56% 5.55% 3.6% 9.44% 7.63% 1.52%
2026/04/12 8.06% 9.82% 3.2% 4.19% 3.25% 8.08% 3.26% 5.05% 3.42% 1.2%
2026/04/13 15.69% 8.31% 5.57% 6.91% 3.48% 5.83% 2.7% 3.2% 2.4% 1.62%
2026/04/14 13.02% 7.14% 3.92% 11.7% 2.84% 2.91% 3.38% 4.37% 5.49% 1.32%
2026/04/15 12.95% 9.23% 6.54% 5.39% 3.44% 4.61% 2.8% 4.09% 5.66% 1.23%
2026/04/16 9.39% 14.14% 3.15% 2.66% 3.27% 4.71% 3.65% 4.06% 8.11% 1.46%
2026/04/17 8.45% 5.7% 1.7% 9.83% 1.85% 6.44% 3.56% 3.89% 8.77% 2.14%
2026/04/18 14.4% 9.55% 1.47% 9.92% 4.12% 5.77% 3.61% 3.56% 1.37% 2.59%
2026/04/19 9.04% 17.95% 4.97% 5.51% 5.99% 5.32% 2.82% 3.28% 4.21% 2.16%
2026/04/20 6.33% 11.26% 6.16% 7.13% 3.74% 6.81% 3.16% 4.08% 5.2% 1.97%
2026/04/21 7.15% 11.91% 9.41% 8.64% 3.68% 5.97% 2.58% 3.28% 5.05% 1.67%
2026/04/22 10.35% 12.29% 10.32% 13.55% 3.8% 4.71% 2.69% 2.82% 4.09% 1.36%
2026/04/23 6.02% 8.97% 5.93% 13.1% 4.48% 6.19% 4.18% 5.02% 3.22% 1.63%
2026/04/24 7.69% 10.5% 4.57% 9.07% 4.7% 7.62% 4.22% 4.06% 0.04% 2.27%
2026/04/25 8.63% 15.86% 7.4% 7.49% 4.22% 5.37% 3.18% 3.12% 3.42% 1.26%
2026/04/26 6.69% 10.17% 5.49% 17.95% 3.39% 5.57% 3.26% 2.78% 2.37% 1.15%
2026/04/27 10.61% 11.77% 9.53% 8.61% 4.3% 5.12% 3.21% 3.49% 4.59% 1.64%
2026/04/28 7.21% 12.07% 5.91% 11.15% 3.6% 5.48% 3.68% 3.62% 5.12% 1.17%
2026/04/29 14.06% 13.32% 9.09% 14.76% 2.57% 4.23% 2.45% 2.07% 2.69% 0.9%
2026/04/30 17.68% 15.03% 13.93% 6.87% 4.76% 4.35% 2.69% 2.38% 2.02% 0.95%
  • wowcher.co.uk
  • groupon.co.uk
  • softwaresupply.net
  • microsoft.com
  • softkeys.uk
  • dropbox.com
  • fasthosts.co.uk
  • godaddy.com
  • typeform.com
  • cloud.google.com

Copyright © Adthena. All rights reserved.

Wowcher.co.uk’s impression share fluctuated, peaking at 17.68% on April 30. Groupon.co.uk maintained a strong presence, ending at 15.03%. Microsoft.com showed variability, closing at 6.87%. Softwaresupply.net rose to 13.93%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Cloud Computing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Cloud Computing - Last month
  1. 1
    Dell Network Attached Storage | Intel Innovation Built-In https://www.dell.com › storage › nas

    Deliver Cost-Efficient File Storage with NAS Solutions w/ Intel Xeon. Learn More. Deploy As a NAS Appliance, Dell APEX Or The Cloud.

  2. 2
    Dropbox https://www.dropbox.com

    All Your Files In One Place — Dropbox is your essential tool to secure, organise, and share all of your content. Seamlessly store...

  3. 3
    Fasthosts: Host, Build & Scale | Domains, Websites & Servers https://www.fasthosts.co.uk

    Domains · Servers · Web Hosting · Email · Ecommerce · Cloud Backup · Start now! From servers and cloud to domains and websites, Fasthosts has you covered. Start today! Powerful Control Panel.

  4. 4
    Microsoft 365 Plans & Pricing https://www.microsoft.com

    Monthly or Annual Plans — Copilot Works Where You Work, in Word, Excel, PowerPoint, and Microsoft 365 Apps. Pick the Microsoft 365 Plan Best For You, with Monthly or Annual Billing Options.

  5. 5
    Microsoft 365 Personal - Microsoft Office Up To 80% Off https://www.wowcher.co.uk › msoffice › deals

    Massive Savings On Microsoft Office! Save Up To 80% With Wowcher Today! Shop Now. Discover Our Wide Range Of Must-Have UK Deals Only Available At Wowcher. Shop Online Now.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Dell’s ad highlights cost-efficient NAS solutions with Intel innovation, while Dropbox emphasizes seamless file organization. Fasthosts offers comprehensive hosting services, and Microsoft 365 showcases versatile plans. Wowcher entices with significant Microsoft Office discounts.

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