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UK Software & Technology Cloud Computing - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Cloud Computing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Software & Technology Cloud Computing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
godaddy.com 13.07
fasthosts.co.uk 11.46
aws.amazon.com 7.43
azure.microsoft.com 5.75
groupon.co.uk 4.43
dropbox.com 4.23
cloud.google.com 3.84
siteground.co.uk 3.42
google.com 2.09
ionos.co.uk 1.96
others 42.32

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In the PPC landscape, GoDaddy leads with 13.07% click share, followed by Fasthosts at 11.46%. AWS and Azure trail behind, while ‘others’ dominate with 42.32%.

Market Exposure

Share of Spend for the top 10 UK Software & Technology Cloud Computing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date fasthosts.co.uk godaddy.com ionos.co.uk aws.amazon.com top10.com comparingwebhosting.com 123-reg.co.uk azure.microsoft.com hpe.com groupon.co.uk
2025/04/01 11.23% 7.22% 6.28% 6.64% 2.83% 1.58% 1.96% 3.53% 3.25% 0.97%
2025/04/02 9.76% 6.89% 5.16% 7.88% 2.62% 1.25% 2.32% 4.36% 3.12% 0.63%
2025/04/03 10.39% 5.93% 6.34% 6.22% 3.72% 2.15% 1.79% 3.35% 2.44% 0.28%
2025/04/04 9.54% 6.39% 8.74% 5.67% 4.03% 1.96% 1.57% 3.7% 2.97% 0.65%
2025/04/05 9.43% 7.05% 7.69% 6.53% 3.42% 1.89% 1.44% 4.63% 2.64% 1.62%
2025/04/06 9.86% 7.59% 7.45% 5.43% 2.8% 1.63% 1.83% 3.83% 3.07% 1.52%
2025/04/07 9.39% 7.1% 5.21% 6.48% 3.59% 1.34% 2.54% 2.7% 2.66% 1.8%
2025/04/08 10.34% 6.42% 5.41% 5.37% 4.15% 1.95% 2.18% 1.27% 2.34% 1.32%
2025/04/09 9.52% 7.19% 5.58% 7.21% 5.28% 2.28% 1.74% 1.41% 2.88% 1.19%
2025/04/10 10.19% 8.61% 6.62% 5.8% 3.73% 1.85% 2.55% 2.52% 3.2% 1.45%
2025/04/11 10.19% 7.35% 6.52% 5.54% 4.78% 3.18% 2.12% 2.7% 2.25% 1.84%
2025/04/12 10.02% 7.07% 7.37% 6.7% 3.74% 2.83% 2.15% 2.66% 3.06% 1.66%
2025/04/13 8.53% 6.15% 7.72% 5.29% 4.83% 3.05% 0.84% 4.11% 3.2% 1.45%
2025/04/14 9.42% 6.89% 5.7% 5.99% 5.26% 3.8% 1.61% 2.44% 2.78% 1.53%
2025/04/15 8.72% 6.81% 4.35% 6.03% 5.2% 2.98% 2.1% 2.63% 2.78% 2.63%
2025/04/16 8.68% 6.71% 4.39% 7.42% 3.64% 2.5% 2.22% 1.72% 3% 1.14%
2025/04/17 6.54% 4.76% 4.82% 3.99% 3.89% 1.97% 1.65% 1.59% 3.24% 2.39%
2025/04/18 7.73% 6.75% 4.04% 6.58% 2.78% 2.29% 1.78% 2.6% 3.07% 1.29%
2025/04/19 9.4% 6.44% 6.26% 4.97% 3.71% 3.66% 2.89% 3.4% 2.33% 3.72%
2025/04/20 7.55% 6.17% 4.71% 5.33% 3.11% 2.7% 2% 3.01% 2.16% 8.5%
2025/04/21 9.9% 6.07% 4.13% 5.34% 4.26% 3.52% 1.31% 2.72% 2.67% 1.45%
2025/04/22 7.62% 6.6% 6.54% 5.07% 4.27% 3.69% 2.74% 1.79% 2.14% 3.77%
2025/04/23 9.44% 9.41% 7.05% 6.05% 3.94% 3.04% 3.42% 1.99% 2.1% 1.45%
2025/04/24 8.88% 5.67% 6.21% 4.97% 5.46% 4.3% 3.93% 1.71% 1.99% 2.84%
2025/04/25 11.03% 6.15% 6.24% 5.51% 4.49% 2.5% 3.42% 3% 1.43% 4.98%
2025/04/26 12.33% 7.43% 7.48% 6.13% 3.97% 2.89% 2.96% 3.4% 1.8% 1.94%
2025/04/27 12.38% 6.39% 7.45% 5.48% 4.11% 3.29% 3.27% 3.86% 1.69% 1.67%
2025/04/28 13.02% 8.3% 7.08% 4.79% 4.97% 3.25% 3.45% 2.47% 1.54% 3.2%
2025/04/29 11.52% 6.4% 6.83% 5.68% 3.8% 2.51% 2.56% 1.81% 0.94% 1.66%
2025/04/30 12.53% 7.02% 6.34% 6.09% 3.92% 3.03% 2.5% 2.31% 1.32% 1.12%

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In April 2025, Fasthosts.co.uk led with a fluctuating spend share, peaking at 13.02% on April 28. Godaddy.com maintained a steady presence, while Ionos.co.uk showed varied trends. AWS.amazon.com and Top10.com experienced moderate fluctuations. Comparingwebhosting.com and 123-reg.co.uk had consistent low shares. Azure.microsoft.com and HPE.com saw declining trends, with Groupon.co.uk showing sporadic spikes. The month concluded with Fasthosts.co.uk dominating the spend share landscape.

Market Exposure

Competitor Count for UK Software & Technology Cloud Computing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 890
2025/04/02 874
2025/04/03 851
2025/04/04 862
2025/04/05 839
2025/04/06 863
2025/04/07 856
2025/04/08 870
2025/04/09 854
2025/04/10 881
2025/04/11 867
2025/04/12 849
2025/04/13 864
2025/04/14 865
2025/04/15 847
2025/04/16 853
2025/04/17 864
2025/04/18 854
2025/04/19 875
2025/04/20 872
2025/04/21 880
2025/04/22 876
2025/04/23 883
2025/04/24 859
2025/04/25 851
2025/04/26 852
2025/04/27 868
2025/04/28 874
2025/04/29 854
2025/04/30 845

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, starting at 890 and ending at 845. Mid-month stability was interrupted by brief peaks, notably on April 23 with 883 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology Cloud Computing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
groupon.co.uk 2.13%
dropbox.com 1.27%
fastfieldforms.com 0.72%
goformz.com 0.52%
jotform.com 0.45%
westerndigital.com -0.53%
hpe.com -0.61%
cloud.google.com -0.75%
bluehost.com -0.82%
aws.amazon.com -1.01%

Copyright © Adthena. All rights reserved.

Groupon.co.uk surged with a 2.13% click share increase, while aws.amazon.com faced a decline of 1.01%.

Campaign Efficiency

UK Software & Technology Cloud Computing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date fasthosts.co.uk godaddy.com groupon.co.uk aws.amazon.com dropbox.com accenture.com ionos.co.uk azure.microsoft.com hpe.com nerdused.com
2025/04/01 6.54% 5.51% 4.12% 5.22% 3.67% 2.72% 2.47% 3.46% 3.87% 1.95%
2025/04/02 5.54% 4.91% 2.46% 5.55% 2.5% 2.69% 2.01% 3.96% 4.06% 2.14%
2025/04/03 6.77% 5.11% 1.18% 4.76% 1.92% 2.6% 2.6% 3.05% 2.72% 2.17%
2025/04/04 5.48% 4.72% 2.71% 4.66% 1.82% 2.14% 3.46% 3.74% 4.01% 2.27%
2025/04/05 4.89% 4.1% 5.99% 4.56% 2.14% 2.18% 2.72% 3.93% 3.05% 2.2%
2025/04/06 5% 3.85% 5.72% 3.99% 2.31% 1.97% 2.65% 3.27% 3.34% 2.17%
2025/04/07 5.08% 4.9% 7.12% 4.78% 1.02% 1.95% 2.13% 2.15% 2.97% 2.04%
2025/04/08 6.29% 4.75% 6.06% 4.03% 1.85% 3.18% 2.3% 1.29% 2.96% 1.39%
2025/04/09 5.43% 4.82% 4.8% 5.05% 1.33% 2.8% 2.09% 1.2% 3.42% 1.71%
2025/04/10 5.84% 5.98% 6.22% 4.5% 2.05% 2.77% 2.72% 2.42% 4.22% 1.46%
2025/04/11 6.01% 5.11% 8.17% 4.43% 2.81% 2.31% 2.47% 2.57% 2.97% 1.71%
2025/04/12 5.76% 4.88% 7.2% 4.98% 2.98% 2.73% 2.88% 2.41% 3.85% 1.62%
2025/04/13 4.27% 3.95% 14.83% 3.91% 2.02% 2.16% 2.63% 3.46% 3.23% 1.96%
2025/04/14 4.66% 4.86% 5.88% 4.36% 1.39% 1.88% 2% 2.19% 3.09% 1.53%
2025/04/15 4.6% 4.68% 7.84% 4.21% 2.72% 2.78% 1.54% 2.22% 3.59% 4.3%
2025/04/16 4.85% 5.07% 4.45% 5.1% 2.47% 3.11% 1.51% 1.53% 4.41% 1.47%
2025/04/17 3.34% 3.46% 6.42% 2.84% 3.18% 2.89% 1.4% 1.2% 3.72% 4.14%
2025/04/18 4.02% 5.35% 4.96% 4.39% 2.04% 2.15% 1.34% 2.21% 3.1% 1.44%
2025/04/19 5.04% 4.02% 9.99% 3.04% 2.33% 2.09% 1.88% 2.93% 2.54% 4.15%
2025/04/20 3.16% 3.19% 17.8% 2.71% 1.74% 1.43% 1.13% 1.9% 1.83% 2.99%
2025/04/21 5.22% 4.28% 5.15% 3.3% 1.28% 1.8% 1.16% 2.17% 2.82% 1.25%
2025/04/22 3.57% 4.19% 9.61% 3.38% 2.52% 2.28% 2.46% 1.34% 2.07% 1.14%
2025/04/23 5.55% 6.53% 5.72% 4.44% 3.08% 2.32% 2.93% 1.75% 2.33% 1.47%
2025/04/24 4.35% 4.22% 9.77% 3.32% 3.92% 1.72% 1.81% 1.47% 2.36% 1.62%
2025/04/25 4.8% 4.24% 19.05% 2.92% 1.89% 1.94% 2.13% 2.14% 1.49% 3.88%
2025/04/26 6.68% 6.41% 7.78% 4.4% 2.2% 2.67% 3.13% 3.36% 2.33% 2.18%
2025/04/27 6.5% 5.55% 6.72% 4.07% 3.36% 1.8% 2.63% 3.48% 1.75% 1.57%
2025/04/28 5.99% 5.88% 12.51% 2.87% 2.22% 1.4% 2.23% 2.04% 1.41% 1.02%
2025/04/29 6.14% 8.2% 6.13% 4.06% 1.89% 1.74% 2.64% 1.6% 1.24% 1.45%
2025/04/30 7.21% 6.63% 4.79% 4.58% 3.46% 2.99% 2.34% 2.25% 1.55% 1.31%

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In April 2025, Groupon.co.uk surged with a peak impression share of 19.05% on the 25th. Fasthosts.co.uk and GoDaddy.com showed consistent fluctuations, ending at 7.21% and 6.63% respectively. AWS and Dropbox maintained moderate shares, while Accenture and Ionos saw minor variations. Azure and HPE experienced declines, closing at 2.25% and 1.55%. Nerdused.com remained stable, finishing at 1.31%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Cloud Computing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Amazon Web Services https://aws.amazon.com › account › sign-up

    Start Building Now at No Cost — Build, Deploy, and Manage Websites, Apps or Processes On AWS Secure, Reliable Network. Sign...

  2. 2
    Microsoft Azure Official Site - Explore Multiple Services https://azure.microsoft.com › cloud › platform

    Our Products and Cloud Services Are Designed To Help You Bring New Ideas To Life. Get...

  3. 3
    Google Cloud Platform Console https://cloud.google.com

    Google Cloud Platform (GCP) Secure, reliable and high performance cloud services. Try now with $300 free credit! Use...

  4. 4
    Domains, Websites & Servers | Choose Fasthosts For Growth https://www.fasthosts.co.uk

    From servers and cloud to domains and websites, Fasthosts has you covered. Start today! We’ll have you set up in no time, with...

  5. 5
    GoDaddy™ - Official Site https://www.godaddy.com

    Find Your Perfect Domain Name — Everything you need to succeed online. Save big on domains, websites, email & more. Let...

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In the competitive landscape of cloud computing, Amazon Web Services, Microsoft Azure, and Google Cloud Platform dominate with secure, reliable services and enticing offers. Fasthosts and GoDaddy focus on growth and affordability, catering to diverse online needs.

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