UK Software & Technology Cloud Computing - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Cloud Computing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Cloud Computing – UK

Google AI Overview visibility for Software & Technology Cloud Computing UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 58.4585464283
41.5414535717
58%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 8
92
8%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 7%
Navigational 59%
Seasonal 0%
Local 1%
Problem Solving 6%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Software & Technology Cloud Computing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
dropbox.com 19.42
wowcher.co.uk 9.23
microsoft.com 9.22
godaddy.com 8.38
groupon.co.uk 5.42
cloud.google.com 4.64
fasthosts.co.uk 4.56
aws.amazon.com 3.52
adobe.com 2.92
siteground.co.uk 2.16
others 30.53
  • dropbox.com - 19.42%
  • wowcher.co.uk - 9.23%
  • microsoft.com - 9.22%
  • godaddy.com - 8.38%
  • groupon.co.uk - 5.42%
  • cloud.google.com - 4.64%
  • fasthosts.co.uk - 4.56%
  • aws.amazon.com - 3.52%
  • adobe.com - 2.92%
  • siteground.co.uk - 2.16%
  • others - 30.53%

Copyright © Adthena. All rights reserved.

In the PPC landscape, Dropbox leads with 19.42% click share, followed by Wowcher and Microsoft. Others collectively hold a significant 30.53%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Software & Technology Cloud Computing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date wowcher.co.uk groupon.co.uk microsoft.com godaddy.com wix.com fasthosts.co.uk forbes.com 123-reg.co.uk ionos.co.uk dropbox.com
2026/09/01 10.98% 6.63% 7.8% 7.53% 1.44% 3.65% 0.56% 5.09% 4.88% 2.23%
2026/09/02 21.06% 11.51% 2.1% 6.89% 4.15% 3.24% 0.89% 2.85% 2% 2.07%
2026/09/03 22.68% 10.55% 2.43% 6.55% 2.64% 3.72% 1.33% 3.45% 2.21% 2.3%
2026/09/04 21.04% 7.55% 4.27% 5.86% 3.52% 4.27% 1.54% 3.73% 2.52% 2.64%
2026/09/05 18.07% 8.83% 2.45% 6.6% 4.65% 4.15% 1.85% 3.06% 3.17% 2.54%
2026/09/06 16.07% 7.16% 4.17% 8.54% 5.1% 3.39% 2.55% 2.43% 2.69% 2.92%
2026/09/07 17.52% 9.22% 2.57% 8.24% 7.05% 3.51% 2.23% 2.84% 3.06% 2.79%
2026/09/08 20.97% 9.99% 2.26% 6.75% 4.15% 3% 1.66% 1.88% 3.2% 2.35%
2026/09/09 14.07% 6.54% 1.8% 7.91% 4.99% 3.81% 1.48% 3.62% 4.57% 2.32%
2026/09/10 12.28% 4.77% 3.79% 10.94% 4.91% 3.65% 2.46% 3.08% 4.77% 2.59%
2026/09/11 15.45% 8.64% 5.12% 7.34% 2.1% 3% 0.66% 5.83% 4.35% 2.13%
2026/09/12 9.92% 6.38% 4.49% 8.73% 2.35% 2.87% 0.51% 5.31% 6.11% 2.79%
2026/09/13 13.24% 7.37% 3.89% 6.96% 0.89% 3.26% 0.32% 4.19% 7.62% 2.38%
2026/09/14 12.97% 8.43% 5.95% 9.26% 1.68% 2.77% 0.49% 5% 7.12% 2.6%
2026/09/15 14.46% 8.17% 3.67% 10.03% 2.63% 3.36% 1.82% 4.03% 5.71% 2.36%
2026/09/16 10.83% 8.14% 4.05% 9.82% 4.19% 3.45% 2.88% 3.59% 5.02% 3.02%
2026/09/17 13.75% 9.56% 1.78% 8.24% 3.65% 3.55% 2.66% 2.45% 3.75% 2.34%
2026/09/18 15.51% 9.77% 3.22% 8.53% 3.23% 4.1% 3.03% 2.52% 3.46% 2.58%
2026/09/19 18.48% 10.8% 2.25% 8.09% 3.54% 3.55% 2.59% 3.31% 2.99% 2.78%
2026/09/20 17.69% 9.98% 3.95% 8.79% 3.9% 4.43% 3.06% 3.22% 3.62% 2.59%
2026/09/21 11.37% 8.08% 4% 11.19% 3.96% 5.1% 1.95% 2.78% 3.42% 2.79%
2026/09/22 9.63% 7.87% 4.12% 9.3% 4.8% 4.86% 3.16% 3.24% 3.45% 2.11%
2026/09/23 9.08% 7.35% 5.38% 9.2% 5.7% 4.67% 4.82% 4.37% 3.52% 2.75%
2026/09/24 10.81% 7.19% 10.96% 6.56% 4.45% 4.16% 3.56% 3.26% 4.39% 2.89%
2026/09/25 10.17% 8.4% 12.65% 6.68% 3.91% 4.57% 2.35% 2.78% 4.91% 2.3%
2026/09/26 10.26% 7.37% 20.68% 6.47% 2.77% 4.63% 2.47% 2.1% 3.77% 2.13%
2026/09/27 7.17% 5.15% 24.25% 5.98% 3.55% 4.57% 2.67% 2.07% 4.2% 2.24%
2026/09/28 9.05% 7.55% 9.43% 7.9% 4.87% 5.23% 3.14% 2.64% 5.63% 2.19%
2026/09/29 12.82% 8.34% 10.31% 8.57% 3.25% 4.55% 2.97% 4.15% 5.34% 1.76%
2026/09/30 19.73% 10.93% 7.79% 5.83% 4.53% 4.11% 4.05% 3.21% 2.42% 1.55%
  • wowcher.co.uk
  • groupon.co.uk
  • microsoft.com
  • godaddy.com
  • wix.com
  • fasthosts.co.uk
  • forbes.com
  • 123-reg.co.uk
  • ionos.co.uk
  • dropbox.com

Copyright © Adthena. All rights reserved.

Wowcher.co.uk led September with fluctuating spend, peaking at 22.68% on the 3rd. Microsoft.com surged late, reaching 24.25% on the 27th. The month concluded with wowcher.co.uk at 19.73%.

Market Exposure

Competitor Count for UK Software & Technology Cloud Computing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 322
2026/09/02 373
2026/09/03 357
2026/09/04 360
2026/09/05 367
2026/09/06 402
2026/09/07 435
2026/09/08 416
2026/09/09 419
2026/09/10 399
2026/09/11 400
2026/09/12 373
2026/09/13 374
2026/09/14 348
2026/09/15 382
2026/09/16 364
2026/09/17 404
2026/09/18 409
2026/09/19 388
2026/09/20 393
2026/09/21 417
2026/09/22 399
2026/09/23 360
2026/09/24 377
2026/09/25 377
2026/09/26 351
2026/09/27 353
2026/09/28 350
2026/09/29 343
2026/09/30 353

Copyright © Adthena. All rights reserved.

September saw a dynamic shift in advertisers, starting at 322 and peaking at 435. The month concluded with 353 advertisers, reflecting a vibrant market.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology Cloud Computing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
microsoft.com 9.56%
royalcdkeys.com 0.71%
groupon.co.uk 0.38%
forbes.com 0.35%
webador.co.uk 0.3%
adobe.com -0.72%
softkeys.uk -1.2%
cloud.google.com -1.34%
wowcher.co.uk -2.04%
dropbox.com -3.88%

Copyright © Adthena. All rights reserved.

Microsoft.com surged with a 9.56% click share increase, while Dropbox.com faced a significant drop of 3.88%.

Campaign Efficiency

UK Software & Technology Cloud Computing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date wowcher.co.uk groupon.co.uk microsoft.com godaddy.com dropbox.com wix.com softkeys.uk hostinger.com your.software mssoftware.co.uk
2026/09/01 14.48% 9.19% 10.74% 6.98% 5.91% 0.94% 3.91% 4.88% 0.18% 0.18%
2026/09/02 23.71% 15.84% 1.86% 4.53% 4.37% 2.21% 5.96% 2.46% 2.52% 2.54%
2026/09/03 25.97% 15.17% 1.49% 4.31% 5.3% 1.37% 5.32% 2.63% 0.17% 3.2%
2026/09/04 24.96% 10.55% 2.47% 3.67% 5.96% 1.87% 4.55% 2.26% 2.17% 2.43%
2026/09/05 21.36% 11.9% 1.09% 5.33% 4.97% 2.2% 4.8% 1.84% 2.43% 5.01%
2026/09/06 19.02% 10.88% 1.84% 8.32% 6.54% 2.24% 3.34% 1.22% 3.08% 2.38%
2026/09/07 21.14% 12.89% 2.12% 5.25% 6.35% 3.24% 4.56% 1.23% 3.37% 0.26%
2026/09/08 23.51% 14.13% 1.01% 3.96% 4.85% 1.88% 5.12% 1.18% 3.5% 2.21%
2026/09/09 17.48% 11.28% 0.93% 4.47% 5.34% 2.33% 5.88% 1.25% 1.86% 1.94%
2026/09/10 16.92% 8.36% 4.23% 8.88% 6.33% 2.01% 2.91% 1.63% 2.29% 1.31%
2026/09/11 19.22% 13.31% 3.71% 4.92% 5.15% 0.93% 3.49% 1.85% 3.75% 4.01%
2026/09/12 12.41% 9.71% 2.53% 6.24% 6.64% 1.06% 6.46% 2.58% 1.98% 0.36%
2026/09/13 16.35% 11.88% 2.6% 4.54% 5.52% 0.58% 4.58% 2.8% 3.06% 5.9%
2026/09/14 14.84% 11.61% 3.55% 7.64% 6.55% 0.7% 7.54% 2.02% 1.17% 1.78%
2026/09/15 17.1% 13.49% 2.13% 9.02% 5.47% 1.43% 4.82% 1.91% 2.74% 4.52%
2026/09/16 13.49% 11.81% 2.89% 7.26% 6.9% 3.16% 2.79% 1.81% 2.25% 0.83%
2026/09/17 16.12% 14.04% 1.12% 6.21% 4.9% 2.62% 2.44% 1.56% 2.26% 3.63%
2026/09/18 18.1% 15.43% 1.54% 5.65% 5.4% 2.22% 2.22% 1.66% 3.48% 4.17%
2026/09/19 20.69% 15.62% 0.95% 6.1% 5.47% 2.16% 2.92% 1.44% 3.42% 2.81%
2026/09/20 20.38% 15.36% 2.23% 6.59% 5.55% 3.05% 2.47% 1.42% 3.12% 2.34%
2026/09/21 13.75% 12.21% 3.07% 10.11% 5.86% 3.12% 1.9% 1.73% 3.42% 1.04%
2026/09/22 11.76% 12.72% 3% 7.48% 4.57% 3.67% 4.23% 1.5% 3.37% 1.94%
2026/09/23 11.72% 11.98% 3.33% 7.62% 6.66% 4.36% 3.1% 2.21% 1.87% 1.09%
2026/09/24 13.2% 11.87% 10.66% 5.18% 5.8% 3.49% 2.71% 1.47% 3.36% 1.96%
2026/09/25 12.77% 13.66% 11.51% 6.4% 5.01% 3.09% 2.01% 1.58% 2.75% 0.2%
2026/09/26 12.37% 11.51% 23.18% 4% 4.38% 2.57% 1.23% 1.62% 1.77% 0.18%
2026/09/27 8.82% 9% 28.41% 3.39% 4.46% 2.75% 1.06% 1.97% 1% 1.1%
2026/09/28 12.44% 13.66% 6.61% 6.78% 5.29% 3.75% 2.39% 2.26% 2.3% 1.23%
2026/09/29 16.33% 12.97% 8.95% 6.8% 4.42% 2.79% 1.39% 2.58% 0.2% 0.12%
2026/09/30 23.6% 17.09% 5.7% 4.8% 3.47% 2.86% 2.75% 2.37% 1.81% 0.14%
  • wowcher.co.uk
  • groupon.co.uk
  • microsoft.com
  • godaddy.com
  • dropbox.com
  • wix.com
  • softkeys.uk
  • hostinger.com
  • your.software
  • mssoftware.co.uk

Copyright © Adthena. All rights reserved.

Wowcher.co.uk started September strong, peaking at 25.97% on the 3rd, but ended with a dip to 23.6%. Microsoft.com surged late, reaching 28.41% on the 27th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Cloud Computing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Cloud Computing - Last month
  1. 1
    Dropbox https://www.dropbox.com

    All Your Files In One Place — Dropbox is your essential tool to secure, organise, and share all of your content. Over 500,000...

  2. 2
    Fasthosts: Host, Build & Scale | Domains, Websites & Servers https://www.fasthosts.co.uk

    Domains · Servers · Web Hosting · Email · Ecommerce · Cloud Backup · Start now! From servers and cloud to domains and websites, Fasthosts has you covered. Start today! Powerful Control Panel.

  3. 3
    Office 365 | Compare Plans https://www.godaddy.com › m365

    Excel, Word, Teams & More — Get Microsoft 365 with Excel, Word, Teams, OneDrive & AI Copilot. Plans from £6.99/mo. Guaranteed uptime and award winning support from names you know and trust. World's #1 Registrar.

  4. 4
    Microsoft 365 Plans & Pricing - Try Microsoft 365 Free https://www.microsoft.com › microsoft_365 › copilot

    Copilot Works Where You Work, in Word, Excel, PowerPoint, and Microsoft 365 Apps.

  5. 5
    Microsoft Office Standard 2024 For Mac - Lifetime Software... https://www.wowcher.co.uk

    Exclusive Microsoft Office Deals On Wowcher At Unbeatable Prices. 1000's Of Best Deals Updated Daily At Unbeatable Prices. Find The Best Deal For You Now! Up to 80% Off. Fantastic Offers.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Dropbox stands out by emphasizing security and organization for over 500,000 users. Fasthosts offers comprehensive solutions from domains to cloud backup. GoDaddy and Microsoft highlight trusted productivity tools, while Wowcher entices with unbeatable Microsoft Office deals.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports