Why is the UK Services Tax and Accounting February 2026 Report useful and how should I use it?

Why is the UK Services Tax and Accounting February 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the UK Services Tax and Accounting February 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the UK Services Tax and Accounting February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the UK Services Tax and Accounting February 2026 Report?

The UK Services Tax and Accounting February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The UK Services Tax and Accounting February 2026 Report aggregates data from across both device types and Google Shopping.

Who is this UK Services Tax and Accounting February 2026 Report for?

The UK Services Tax and Accounting February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

UK Services Tax and Accounting - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Tax and Accounting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Services Tax and Accounting UK

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	24.5263157895
	75.4736842105

24%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	44
	56

44%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	1%
Transactional	0%
Navigational	0%
Seasonal	0%
Local	1%
Problem Solving	32%

Market Exposure

Share of Clicks for top 10 UK Services Tax and Accounting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
xero.com	18.6
theaccountancy.co.uk	17.01
sage.com	15.59
taxd.co.uk	11.99
taxassist.co.uk	5.06
sleek.com	1.98
careaccountancy.co.uk	1.75
gov.uk	1.52
riftservices.co.uk	1.28
crunch.co.uk	0.76
others	24.46

xero.com - 18.6%
theaccountancy.co.uk - 17.01%
sage.com - 15.59%
taxd.co.uk - 11.99%
taxassist.co.uk - 5.06%
sleek.com - 1.98%
careaccountancy.co.uk - 1.75%
gov.uk - 1.52%
riftservices.co.uk - 1.28%
crunch.co.uk - 0.76%
others - 24.46%

In the PPC landscape, Xero leads with 18.6% click share, followed by The Accountancy at 17.01%. Others collectively hold 24.46%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Tax and Accounting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	xero.com	taxd.co.uk	sage.com	morethanaccountants.co.uk	theaccountancy.co.uk	taxassist.co.uk	sleek.com	getmoss.com	taxez.co.uk	novabook.com
2026/02/01	13.27%	16.53%	19.2%	1.57%	22.92%	0.87%	1.2%	1.57%	0.83%	1.91%
2026/02/02	8.37%	13.7%	18.45%	1.77%	25.48%	0.65%	2.41%	2.75%	0.71%	0.76%
2026/02/03	20.74%	8.69%	10.8%	0.99%	23.81%	1.52%	3.39%	1.12%	0.82%	0.5%
2026/02/04	24.61%	9.8%	10.64%	0.79%	24.19%	1.09%	3.56%	0.62%	1.08%	0.87%
2026/02/05	20.68%	9.36%	11.66%	1.37%	25.3%	1.67%	4.55%	1.04%	0.65%	0.51%
2026/02/06	19.63%	12.21%	10.52%	0.93%	25.81%	2.34%	2.95%	0.65%	0.84%	1.39%
2026/02/07	14.62%	14.35%	13.9%	1.64%	26.78%	1.71%	1.53%	0.45%	2.24%	1.14%
2026/02/08	14.05%	14.25%	13.04%	1.13%	28.56%	1.73%	1.16%	1.32%	1.62%	1.73%
2026/02/09	13.74%	7.81%	12.69%	1.01%	27.63%	1.62%	4.07%	1.29%	1.53%	1.2%
2026/02/10	15.94%	13.11%	12.65%	0.7%	23.78%	1.98%	4.96%	0.01%	1.48%	0.73%
2026/02/11	15.07%	9.75%	12.61%	1.48%	27.22%	1.65%	4.8%	1.35%	1.31%	0.61%
2026/02/12	17.45%	9.79%	11.88%	0.62%	27.35%	1.89%	4.21%	0.26%	1.59%	1.06%
2026/02/13	19.53%	12.15%	10.48%	0.93%	25.69%	2.33%	2.94%	0.65%	0.83%	1.38%
2026/02/14	14.43%	14.16%	13.73%	1.62%	26.43%	1.69%	1.51%	0.45%	2.22%	1.14%
2026/02/15	14.01%	14.21%	13%	1.12%	28.5%	1.73%	1.16%	1.32%	1.61%	1.73%
2026/02/16	13.62%	7.75%	12.59%	1.01%	27.39%	1.62%	4.03%	1.28%	1.51%	1.19%
2026/02/17	16.97%	7.37%	17.27%	0.64%	23.24%	2.99%	4.01%	0.39%	1.34%	0.81%
2026/02/18	15.79%	11.42%	18.13%	1.32%	21.53%	3.71%	3.91%	0.02%	2.18%	0.73%
2026/02/19	16.89%	9.38%	17.32%	1.73%	19.53%	2.74%	4.55%	0.96%	1.99%	0.37%
2026/02/20	14.17%	7.96%	20.68%	1.92%	20.76%	2.11%	3.37%	1.65%	1.04%	1.01%
2026/02/21	13.61%	14.7%	23.82%	1.26%	17.18%	1.78%	0.73%	0.96%	1.76%	1.47%
2026/02/22	16.62%	8.41%	23.12%	0.9%	19.5%	2.19%	2.26%	0.51%	2.05%	1.07%
2026/02/23	20.09%	8.51%	22.06%	0.72%	14.65%	1.85%	3.92%	1.79%	1.87%	0.52%
2026/02/24	20.89%	6.7%	21.38%	1%	16.46%	1.82%	3.79%	0.58%	1.44%	0.36%
2026/02/25	16.45%	12.45%	18.48%	1.5%	18.87%	1.59%	3.85%	1.17%	1.42%	0.54%
2026/02/26	15.78%	12.45%	13.75%	1.56%	21.13%	1.76%	4.22%	0.83%	1.07%	0.42%
2026/02/27	18.93%	9.41%	19.86%	1.27%	5.46%	2.23%	6.48%	1.35%	1.25%	1.34%
2026/02/28	19.91%	16.2%	11.68%	3.42%	3.19%	2.96%	2.65%	2%	1.86%	1.36%

xero.com
taxd.co.uk
sage.com
morethanaccountants.co.uk
theaccountancy.co.uk
taxassist.co.uk
sleek.com
getmoss.com
taxez.co.uk
novabook.com

In February 2026, theaccountancy.co.uk led with a strong start, peaking mid-month, but declined towards the end. Xero.com showed fluctuations, ending with a steady rise. Sage.com experienced a mid-month surge, while taxd.co.uk remained relatively stable. Sleek.com and taxassist.co.uk saw notable increases, finishing the month on a high.

Market Exposure

Competitor Count for UK Services Tax and Accounting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	292
2026/02/02	299
2026/02/03	289
2026/02/04	285
2026/02/05	300
2026/02/06	300
2026/02/07	295
2026/02/08	294
2026/02/09	300
2026/02/10	302
2026/02/11	310
2026/02/12	302
2026/02/13	300
2026/02/14	295
2026/02/15	294
2026/02/16	300
2026/02/17	281
2026/02/18	284
2026/02/19	277
2026/02/20	265
2026/02/21	254
2026/02/22	268
2026/02/23	285
2026/02/24	299
2026/02/25	295
2026/02/26	290
2026/02/27	276
2026/02/28	275

In February, distinct advertisers fluctuated, peaking at 310 on the 11th. A decline followed, ending the month at 275.

Campaign Efficiency

Market Loss & Market Gains for UK Services Tax and Accounting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
sage.com	7.35%
taxassist.co.uk	1.53%
crunch.co.uk	1.13%
caroola.com	0.51%
gov.uk	0.44%
filingaccounts.co.uk	-0.92%
xero.com	-1.84%
careaccountancy.co.uk	-2.15%
taxd.co.uk	-2.36%
theaccountancy.co.uk	-5.17%

Sage.com surged with a 7.35% click share increase, while theaccountancy.co.uk faced a significant drop of 5.17%. Taxassist.co.uk and crunch.co.uk also saw positive gains, contrasting with declines for taxd.co.uk and careaccountancy.co.uk.

Campaign Efficiency

UK Services Tax and Accounting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	taxd.co.uk	xero.com	sage.com	taxassist.co.uk	morethanaccountants.co.uk	sleek.com	helpboxuk.com	theaccountancy.co.uk	riftservices.co.uk	careaccountancy.co.uk
2026/02/01	31.19%	14.64%	21.3%	0.79%	0.77%	0.7%	1.3%	9.65%	0.92%	0.03%
2026/02/02	25.79%	7.16%	23.36%	0.58%	1.02%	1.79%	0.65%	11.41%	1.11%	3.07%
2026/02/03	16.25%	26.24%	9.76%	1.69%	0.54%	2.72%	1.73%	12.53%	0.51%	3.7%
2026/02/04	17.08%	30.8%	10.33%	1.28%	0.49%	2.75%	0.72%	12.63%	1.03%	3.14%
2026/02/05	16.17%	25.46%	12.9%	1.64%	0.74%	3.29%	0.19%	12.67%	1.23%	5.31%
2026/02/06	22.28%	22.49%	11.5%	2.95%	0.57%	1.95%	0.14%	12.18%	0.64%	4.75%
2026/02/07	27.94%	15.33%	17.58%	1.83%	0.88%	0.77%	0.79%	12.99%	0.61%	0.07%
2026/02/08	29.95%	14.69%	14.01%	1.93%	0.63%	0.65%	0.86%	14.98%	0.67%	0.07%
2026/02/09	17.02%	12.92%	14.88%	2.16%	0.64%	3.31%	0.46%	16.03%	0.6%	2.62%
2026/02/10	26.41%	14.73%	12.18%	2.47%	0.3%	3.36%	0.61%	13.99%	0.71%	4.53%
2026/02/11	20.94%	14.62%	14.57%	2.28%	0.98%	3.62%	0.59%	15.04%	1.1%	0.98%
2026/02/12	20.82%	18.56%	12.55%	2.67%	0.26%	3.09%	0.47%	16.47%	1.05%	0.84%
2026/02/13	22.28%	22.49%	11.5%	2.95%	0.57%	1.95%	0.14%	12.18%	0.64%	4.75%
2026/02/14	27.94%	15.33%	17.58%	1.83%	0.88%	0.77%	0.79%	12.99%	0.61%	0.07%
2026/02/15	29.95%	14.69%	14.01%	1.93%	0.63%	0.65%	0.86%	14.98%	0.67%	0.07%
2026/02/16	17.02%	12.92%	14.88%	2.16%	0.64%	3.31%	0.46%	16.03%	0.6%	2.62%
2026/02/17	14.58%	17.09%	21.18%	4.69%	0.41%	2.69%	0.39%	10.77%	2.87%	0.04%
2026/02/18	20.33%	15.41%	23.16%	5.39%	0.78%	2.77%	0.04%	9.34%	1.4%	0.12%
2026/02/19	16.29%	17.37%	22.03%	4.02%	0.97%	3.48%	0.93%	10.81%	2.36%	0.52%
2026/02/20	14.94%	15.06%	27.96%	2.37%	1.28%	2.27%	0.94%	10.06%	0.96%	2.3%
2026/02/21	26.41%	10.7%	30.1%	1.99%	0.72%	0.29%	1.84%	8.29%	0.99%	0.01%
2026/02/22	16.26%	16.44%	29.93%	2.88%	0.57%	1.73%	1.08%	9.15%	0.88%	0.01%
2026/02/23	14.86%	18.94%	25.39%	1.75%	0.41%	3.1%	0.93%	8.16%	0.65%	1.06%
2026/02/24	11.97%	21.67%	26.96%	2.24%	0.68%	3.13%	0.56%	8.02%	0.84%	0.49%
2026/02/25	23.44%	15.74%	21.72%	2.1%	0.98%	3.06%	0.37%	9.12%	0.39%	2.65%
2026/02/26	24.3%	15.22%	16.74%	2.11%	0.7%	3.46%	0.98%	11.02%	0.56%	0.1%
2026/02/27	17.83%	17.18%	25.53%	3.76%	0.81%	4.59%	1.62%	2.46%	0.9%	0.29%
2026/02/28	29.72%	17.66%	12.98%	3.81%	2.36%	2.02%	1.58%	1.33%	0.9%	0.04%

taxd.co.uk
xero.com
sage.com
taxassist.co.uk
morethanaccountants.co.uk
sleek.com
helpboxuk.com
theaccountancy.co.uk
riftservices.co.uk
careaccountancy.co.uk

In February 2026, taxd.co.uk’s impression share fluctuated, peaking early and ending at 29.72%. Xero.com saw a mid-month dip, closing at 17.66%. Sage.com rose steadily, finishing strong at 12.98%. Taxassist.co.uk’s share increased, ending at 3.81%. Morethanaccountants.co.uk had a late surge, closing at 2.36%. Sleek.com experienced ups and downs, ending at 2.02%. Helpboxuk.com showed slight growth, finishing at 1.58%. Theaccountancy.co.uk’s share declined, closing at 1.33%. Riftservices.co.uk remained stable, ending at 0.9%. Careaccountancy.co.uk fluctuated, closing at 0.04%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Tax and Accounting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for UK Services Tax and Accounting - Last month

1
Self Assessment Tax Returns and Tax Filing | UK | Care Accountancy https://www.careaccountancy.co.uk
HMRC Self Assessment tax returns and tax filing for self-employed individuals and businesses | Birmingham, Leeds | Care Accountancy
2
Check Out The HMRC App Now
Take Control In The HMRC App — Check Your Tax Code, Manage Your Money And More In The HMRC App. Be On It Today. Get The Free & Secure App. Manage Your Finances.
3
Self Assessment Tax Return UK - Free Self Assessment Software https://www.sage.com › accounting › self-assessment
Free Sage Accounting Software Forever | Get Sage Accounting Today.
4
Affordable & Easy UK Tax Filing | Taxd https://www.taxd.co.uk
Join 10,000+ Brits filing with Taxd. HMRC-recognised & rated ‘Excellent’ on Trustpilot. Say goodbye to tax stress. File your return in minutes with...
5
Income Tax Calculator: Estimate Your Tax Bill | Xero UK https://www.xero.com
Try One Of Xero's Free Business Calculators And Get Started Planning Today. Xero SMB Calculators. Your Planning Tool For The Milestone...

In the competitive landscape of UK tax services, Care Accountancy emphasizes local expertise in Birmingham and Leeds, while HMRC’s app promotes financial control. Sage offers free, perpetual accounting software, and Taxd highlights ease and trust with 10,000+ users. Xero provides planning tools with its free calculators.

Frequently Asked Questions

Why is the UK Services Tax and Accounting February 2026 Report useful and how should I use it?

Why is the UK Services Tax and Accounting February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Services Tax and Accounting February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Services Tax and Accounting February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Services Tax and Accounting February 2026 Report?

The UK Services Tax and Accounting February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The UK Services Tax and Accounting February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this UK Services Tax and Accounting February 2026 Report for?

The UK Services Tax and Accounting February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

In today's volatile economic landscape, businesses face unprecedented challenges in justifying their marketing expenditures. While maximizing PPC performance and ensuring that every dollar spent delivers results, adopting a data-driven approach is imperative. Paid search advertising, a cornerstone of digital marketing strategies, is no longer immune to these budget cuts. As companies grapple with rising redundancies and shifting consumer behaviors, advertising teams are pressured to do more with less.Read case study

Ask Arlo: AI generated search insights in seconds

In today's fast-paced digital marketing landscape, extracting valuable insights from vast amounts of data can be a daunting task. This is where Ask Arlo, Adthena's GenAI-powered chatbot, comes into play. Ask Arlo revolutionizes the way marketers of all levels interact with their data, providing instant, AI generated search insights and reports directly within the Adthena platform.Read case study

Georgia Law Firm Case Study: Reduced Brand Infringements by 39% and CPCs by 25% with Adthena

A prominent law firm in Georgia (US), had a massive amount of trademark infringements in the 9 markets they serve. Using Adthena, they were able to significantly cut their brand infringements and CPC’s in the first five months using Adthena. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

Services

US Tax and Accounting

AUS

Services

UK Services Tax and Accounting - PPC Market Share Analysis February 2026

Tax and Accounting – UK

Google AI Overview visibility for Services Tax and Accounting UK

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Services Tax and Accounting brands

Share of Spend for the top 10 UK Services Tax and Accounting brands

Competitor Count for UK Services Tax and Accounting

Market Loss & Market Gains for UK Services Tax and Accounting

UK Services Tax and Accounting Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Services Tax and Accounting

Frequently Asked Questions

Why is the UK Services Tax and Accounting February 2026 Report useful and how should I use it?

Why is the UK Services Tax and Accounting February 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Services Tax and Accounting February 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Services Tax and Accounting February 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

Ask Arlo: AI generated search insights in seconds

Georgia Law Firm Case Study: Reduced Brand Infringements by 39% and CPCs by 25% with Adthena

Get the full picture

See this data specific to your brand performance

Related reports

US Tax and Accounting

AUS Tax and Accounting