Why is the UK Services Tax and Accounting June 2026 Report useful and how should I use it?

Why is the UK Services Tax and Accounting June 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the UK Services Tax and Accounting June 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the UK Services Tax and Accounting June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the UK Services Tax and Accounting June 2026 Report?

The UK Services Tax and Accounting June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The UK Services Tax and Accounting June 2026 Report aggregates data from across both device types and Google Shopping.

Who is this UK Services Tax and Accounting June 2026 Report for?

The UK Services Tax and Accounting June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

UK Services Tax and Accounting - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Tax and Accounting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Services Tax and Accounting UK

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	28.7068672522
	71.2931327478

28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	41
	59

41%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	1%
Transactional	0%
Navigational	1%
Seasonal	0%
Local	0%
Problem Solving	32%

Market Exposure

Share of Clicks for top 10 UK Services Tax and Accounting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
xero.com	27.27
sage.com	13.74
taxassist.co.uk	11.04
anna.money	6.04
theaccountancy.co.uk	5.36
taxd.co.uk	3.84
tide.co	1.68
crunch.co.uk	1.52
comparetheaccountant.com	1.48
sleek.com	1.36
others	26.67

xero.com - 27.27%
sage.com - 13.74%
taxassist.co.uk - 11.04%
anna.money - 6.04%
theaccountancy.co.uk - 5.36%
taxd.co.uk - 3.84%
tide.co - 1.68%
crunch.co.uk - 1.52%
comparetheaccountant.com - 1.48%
sleek.com - 1.36%
others - 26.67%

In the PPC landscape, Xero.com leads with 27.27% click share, closely followed by ‘others’ at 26.67%. Sage.com captures 13.74%, while TaxAssist.co.uk holds 11.04%.

Market Exposure

Share of Spend for the top 10 UK Services Tax and Accounting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	xero.com	sage.com	anna.money	taxassist.co.uk	tide.co	theaccountancy.co.uk	comparetheaccountant.com	taxd.co.uk	tech.co	sleek.com
2026/06/01	31.74%	11.99%	12.21%	1.17%	4.33%	10.95%	1.78%	1.51%	0.78%	2.55%
2026/06/02	32.05%	13.26%	11.82%	0.98%	3.48%	10.46%	1.86%	2.39%	1.27%	2.25%
2026/06/03	25.63%	13.57%	9.83%	2.1%	2.59%	11.34%	2.3%	3.36%	1.28%	3.02%
2026/06/04	27.78%	12.96%	10.15%	1.63%	2.48%	11.38%	1.98%	2.15%	4.14%	2.32%
2026/06/05	24.99%	14.1%	11.02%	1.45%	2.71%	11.71%	2.35%	2.51%	3.28%	2.34%
2026/06/06	23.4%	17.1%	11.27%	1.65%	1.76%	12.04%	1.73%	2.66%	3.69%	0.7%
2026/06/07	22.41%	14.29%	11.66%	1.51%	1.91%	13.64%	2.2%	2.65%	3.07%	0.91%
2026/06/08	23.49%	15.27%	12.23%	1.51%	2%	13.27%	1.88%	3.38%	1.66%	2.14%
2026/06/09	26.37%	12.11%	11.8%	2.28%	1.84%	10.71%	2.05%	3.02%	3.51%	2.12%
2026/06/10	31.51%	13.74%	11.94%	2.09%	2.24%	5.22%	1.18%	2.6%	2.37%	1.85%
2026/06/11	30.43%	14.65%	12.4%	2.25%	3.15%	6.72%	1.06%	2.73%	3.21%	2.93%
2026/06/12	27.45%	15.02%	15.11%	2.06%	1.74%	5.52%	1.71%	2.88%	3.24%	2.98%
2026/06/13	22.66%	17.1%	12.95%	7.77%	1.47%	1.56%	2.13%	2.43%	3.98%	0.71%
2026/06/14	24.42%	19.29%	13.21%	9.08%	2.26%	1.28%	1.62%	2.99%	1.75%	1.58%
2026/06/15	32.3%	14.53%	12.96%	5.17%	2.18%	2.72%	0.99%	2.77%	0.95%	2.63%
2026/06/16	33.85%	12.69%	12.21%	6.55%	3.1%	2%	1.09%	1.8%	1.08%	3.16%
2026/06/17	33.12%	11.35%	12.03%	5.46%	3.11%	1.95%	1.56%	2.13%	1.25%	2.36%
2026/06/18	32.4%	12.08%	9.82%	7.16%	5.86%	2.01%	1.46%	1.99%	0.96%	2.42%
2026/06/19	29.23%	17.34%	11.36%	6.46%	2.69%	4.83%	0.84%	1.63%	1.37%	2.54%
2026/06/20	27.66%	18.36%	11.21%	9.63%	2.39%	1.22%	1.83%	1.29%	1.32%	0.68%
2026/06/21	32.4%	19.74%	10.44%	7.86%	1.64%	1.42%	1.05%	2.05%	1.15%	0.63%
2026/06/22	35.23%	14.41%	10.29%	5.85%	1.53%	4.29%	1.25%	2.45%	0.67%	1.91%
2026/06/23	31.58%	18.44%	7.35%	6.77%	2.46%	5.77%	1.01%	2.71%	1.49%	1.73%
2026/06/24	28.95%	16.55%	10.84%	6.02%	2.65%	4.94%	0.97%	2.16%	1.91%	1.81%
2026/06/25	30.83%	20.29%	9.83%	5.15%	1.69%	4.23%	0.76%	3.44%	0.77%	1.53%
2026/06/26	37.43%	15.64%	9.84%	4.04%	1.87%	3.36%	2.46%	2.02%	1.37%	1.5%
2026/06/27	34.7%	17.59%	7.73%	6.95%	1.4%	4.02%	1.23%	3.52%	1.45%	0.39%
2026/06/28	31.81%	22.14%	9.35%	6.06%	1.74%	2.4%	0.97%	2.18%	1.54%	0.53%
2026/06/29	25.29%	12.24%	9.67%	14.35%	2.43%	3.37%	2.23%	2.23%	2.54%	1.3%
2026/06/30	30.31%	11.93%	8.68%	6.8%	4.88%	3.67%	3.08%	3.06%	1.35%	1.3%

xero.com
sage.com
anna.money
taxassist.co.uk
tide.co
theaccountancy.co.uk
comparetheaccountant.com
taxd.co.uk
tech.co
sleek.com

In June 2026, Xero.com led with fluctuating spend, peaking at 37.43%. Sage.com showed steady growth, reaching 22.14%. Anna.money’s spend decreased, while Taxassist.co.uk spiked mid-month. The month ended with diverse spend patterns.

Market Exposure

Competitor Count for UK Services Tax and Accounting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/06/01	376
2026/06/02	377
2026/06/03	366
2026/06/04	361
2026/06/05	361
2026/06/06	354
2026/06/07	356
2026/06/08	367
2026/06/09	353
2026/06/10	350
2026/06/11	350
2026/06/12	334
2026/06/13	331
2026/06/14	329
2026/06/15	330
2026/06/16	305
2026/06/17	299
2026/06/18	295
2026/06/19	298
2026/06/20	291
2026/06/21	285
2026/06/22	305
2026/06/23	302
2026/06/24	298
2026/06/25	296
2026/06/26	288
2026/06/27	282
2026/06/28	283
2026/06/29	298
2026/06/30	290

June began with 376 advertisers, peaking at 377, then steadily declined, ending at 290.

Campaign Efficiency

Market Loss & Market Gains for UK Services Tax and Accounting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
taxassist.co.uk	6.46%
xero.com	5.62%
taxeezy.co.uk	1.79%
sage.com	1.31%
iris.co.uk	0.5%
taxd.co.uk	-0.7%
squareup.com	-1.06%
crunch.co.uk	-1.26%
anna.money	-1.61%
theaccountancy.co.uk	-4.4%

Taxassist.co.uk and xero.com surged in click share, while theaccountancy.co.uk faced the steepest decline.

Campaign Efficiency

UK Services Tax and Accounting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	xero.com	taxassist.co.uk	sage.com	crunch.co.uk	taxd.co.uk	anna.money	tide.co	comparetheaccountant.com	theaccountancy.co.uk	sleek.com
2026/06/01	30.97%	1.77%	11.54%	0.86%	3.59%	5.34%	3.37%	2.16%	8.9%	2.59%
2026/06/02	34.57%	1.42%	12.81%	0.87%	4.86%	6.16%	2.82%	1.8%	7.26%	2.13%
2026/06/03	27.25%	3.69%	12.97%	2.76%	6.43%	5%	2.21%	2.13%	7.33%	2.44%
2026/06/04	27.64%	3.02%	14.25%	1.22%	4.66%	5.51%	1.9%	1.86%	8.51%	2.42%
2026/06/05	24.96%	2.53%	15.29%	1.67%	5.33%	6%	2.55%	2.3%	8.35%	2.11%
2026/06/06	20.44%	2.65%	21.67%	2.9%	5.07%	5.91%	1.75%	1.86%	8.52%	0.44%
2026/06/07	21.49%	2.35%	15.43%	2.24%	6%	6.71%	1.64%	2.41%	9.67%	0.63%
2026/06/08	22.27%	2.4%	18.72%	1.39%	7.68%	6.02%	1.58%	1.9%	8.07%	1.62%
2026/06/09	27.33%	3.7%	13.62%	0.98%	6.23%	6.11%	1.38%	2.18%	7.16%	1.83%
2026/06/10	36.21%	2.88%	14.68%	2.24%	4.73%	5.57%	1.55%	1.21%	2.55%	1.56%
2026/06/11	33.65%	3.45%	15.71%	2.25%	4.95%	6.17%	2.59%	1.03%	3.54%	2.45%
2026/06/12	31.65%	4.02%	14.48%	1.06%	5.69%	7.58%	1.73%	1.46%	3.11%	2.59%
2026/06/13	19.76%	14.41%	19.99%	1.95%	5.45%	6.59%	1.75%	1.64%	0.71%	0.46%
2026/06/14	22.79%	14.38%	20.8%	2.16%	6.23%	6.06%	1.71%	1.56%	0.53%	1.27%
2026/06/15	33.24%	8.15%	14.21%	1.9%	4.85%	5.52%	1.52%	0.92%	1.28%	1.99%
2026/06/16	33.82%	11.9%	11.49%	2.81%	3.31%	5.07%	1.93%	0.97%	0.96%	3.03%
2026/06/17	37.25%	8.98%	9.87%	1.53%	4.03%	5.95%	2.22%	1.4%	0.9%	2.06%
2026/06/18	39.09%	11.31%	9.78%	0.68%	3.41%	4.52%	3.99%	1.57%	1.15%	2.11%
2026/06/19	29.31%	13.46%	17.92%	0.93%	3.2%	5.3%	1.63%	0.73%	2.86%	2.18%
2026/06/20	25.69%	16.37%	19.79%	1.12%	2.59%	5.21%	1.92%	1.78%	0.75%	0.43%
2026/06/21	33.81%	13.5%	19.38%	0.59%	3.49%	4.29%	1.58%	0.84%	0.75%	0.33%
2026/06/22	36.2%	10.86%	15.17%	0.63%	4.79%	4.71%	1.92%	0.95%	2.41%	1.52%
2026/06/23	30.63%	12.6%	22.29%	0.19%	4.83%	3.3%	2.14%	0.66%	2.97%	1.62%
2026/06/24	28.47%	11.26%	23.75%	0.17%	3.82%	4.6%	2.29%	0.73%	2.53%	1.33%
2026/06/25	32.06%	8.07%	25.12%	0.3%	5.8%	3.89%	1.1%	0.58%	2.18%	1.03%
2026/06/26	42.64%	6.4%	15.62%	0.63%	3.98%	4.25%	1.65%	2.13%	1.5%	1.03%
2026/06/27	35.47%	10.93%	17.19%	0.64%	6.45%	3.12%	1.96%	1.11%	2.42%	0.16%
2026/06/28	31.01%	11.4%	24.78%	0.9%	4.14%	3.87%	2.1%	0.49%	1.1%	0.29%
2026/06/29	21.38%	24.76%	13.02%	2%	3.46%	3.85%	2.05%	1.55%	1.78%	0.93%
2026/06/30	30.14%	15%	10.9%	5.13%	5.1%	3.57%	3.55%	2.74%	1.84%	0.84%

xero.com
taxassist.co.uk
sage.com
crunch.co.uk
taxd.co.uk
anna.money
tide.co
comparetheaccountant.com
theaccountancy.co.uk
sleek.com

In June 2026, Xero.com led with fluctuating impressions, peaking mid-month. Taxassist.co.uk surged late, while Sage.com maintained steady growth. Crunch.co.uk and Taxd.co.uk showed modest gains. The month concluded with Xero.com dominant.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Tax and Accounting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for UK Services Tax and Accounting - Last month

1
Free MTD For Self Employed - HMRC-Recognised Tool https://www.anna.money › mtd › self_assessment
Get ready for MTD for Income Tax. Quarterly updates for Self Assessment are free forever
2
Self Assessment Tax Return UK - Free Self Assessment Software https://www.sage.com
Free Sage Accounting Software Forever | Get Sage Accounting Today.
3
Affordable & Easy UK Tax Filing | Taxd https://www.taxd.co.uk
Join 10,000+ Brits filing with Taxd. HMRC-recognised & rated ‘Excellent’ on Trustpilot. Say goodbye to tax stress. File your return in minutes with expert support — just £99. Recognised By HMRC.
4
Online UK Tax Self Assessment - HMRC Self Assessment Tax https://www.taxeezy.co.uk
Get Your HMRC Self Assessment Filed Correctly & On Time For Just £130. Sign Up Now!
5
Free VAT Calculator https://www.xero.com
Calculate VAT Prices — Calculate error-free, VAT-inclusive prices for both standard and reduced tax rates with Xero’s free VAT calculator.

In the competitive landscape of tax and accounting PPC ads, Anna.money stands out with its HMRC-recognized tool offering free quarterly updates for self-employed individuals. Sage.com emphasizes its free, forever accounting software, while Taxd.co.uk highlights affordability and excellent Trustpilot ratings. Taxeezy.co.uk focuses on timely, accurate self-assessment filing, and Xero.com provides a free VAT calculator for error-free pricing.

Frequently Asked Questions

Why is the UK Services Tax and Accounting June 2026 Report useful and how should I use it?

Why is the UK Services Tax and Accounting June 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Services Tax and Accounting June 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Services Tax and Accounting June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Services Tax and Accounting June 2026 Report?

The UK Services Tax and Accounting June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The UK Services Tax and Accounting June 2026 Report aggregates data from across both device types and Google Shopping.
Who is this UK Services Tax and Accounting June 2026 Report for?

The UK Services Tax and Accounting June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Ask Arlo: AI generated search insights in seconds

In today's fast-paced digital marketing landscape, extracting valuable insights from vast amounts of data can be a daunting task. This is where Ask Arlo, Adthena's GenAI-powered chatbot, comes into play. Ask Arlo revolutionizes the way marketers of all levels interact with their data, providing instant, AI generated search insights and reports directly within the Adthena platform.Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Services Tax and Accounting brands

Share of Spend for the top 10 UK Services Tax and Accounting brands

Competitor Count for UK Services Tax and Accounting

Market Loss & Market Gains for UK Services Tax and Accounting

UK Services Tax and Accounting Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Services Tax and Accounting

Frequently Asked Questions

Why is the UK Services Tax and Accounting June 2026 Report useful and how should I use it?

Why is the UK Services Tax and Accounting June 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Services Tax and Accounting June 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Services Tax and Accounting June 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

Ask Arlo: AI generated search insights in seconds

Georgia Law Firm Case Study: Reduced Brand Infringements by 39% and CPCs by 25% with Adthena

Get the full picture

See this data specific to your brand performance

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