Why is the US Services Tax and Accounting July 2026 Report useful and how should I use it?

Why is the US Services Tax and Accounting July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the US Services Tax and Accounting July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the US Services Tax and Accounting July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the US Services Tax and Accounting July 2026 Report?

The US Services Tax and Accounting July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The US Services Tax and Accounting July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this US Services Tax and Accounting July 2026 Report for?

The US Services Tax and Accounting July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

US Services Tax and Accounting - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Tax and Accounting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Services Tax and Accounting US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	28.2854412233
	71.7145587767

28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	49
	51

49%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	4%
Transactional	2%
Navigational	3%
Seasonal	0%
Local	1%
Problem Solving	46%

Market Exposure

Share of Clicks for top 10 US Services Tax and Accounting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
hrblock.com	33.81
freetaxusa.com	30.89
turbotax.intuit.com	11.73
taxact.com	4.55
forbes.com	2.44
1800accountant.com	0.99
e-file.com	0.93
aarp.org	0.92
top10taxreliefservices.com	0.6
libertytax.com	0.58
others	12.56

hrblock.com - 33.81%
freetaxusa.com - 30.89%
turbotax.intuit.com - 11.73%
taxact.com - 4.55%
forbes.com - 2.44%
1800accountant.com - 0.99%
e-file.com - 0.93%
aarp.org - 0.92%
top10taxreliefservices.com - 0.6%
libertytax.com - 0.58%
others - 12.56%

In the tax and accounting PPC landscape, H&R Block leads with 33.81% click share, followed by FreeTaxUSA at 30.89%. TurboTax holds 11.73%, while ‘others’ collectively capture 12.56%.

Market Exposure

Share of Spend for the top 10 US Services Tax and Accounting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	turbotax.intuit.com	forbes.com	hrblock.com	freetaxusa.com	taxact.com	top10taxreliefservices.com	xendoo.com	optimataxrelief.com	1800accountant.com	e-file.com
2026/07/01	13.19%	7.48%	5.56%	11.85%	9.51%	3.05%	1.5%	2.24%	2.46%	2.39%
2026/07/02	15.29%	9.06%	5.01%	11.33%	10.49%	3.04%	1.65%	1.3%	2.31%	2.6%
2026/07/03	16.93%	7.92%	5.28%	10.98%	8.53%	1.69%	1.45%	1.64%	1.5%	2.18%
2026/07/04	21.81%	7.38%	3.79%	10.05%	9.95%	1.35%	1.7%	1.53%	2.92%	2.15%
2026/07/05	18.92%	7.1%	4.74%	10.91%	12.7%	1.13%	1.95%	0.72%	1.9%	2.61%
2026/07/06	14.63%	7.53%	8.67%	11.33%	10.38%	3.42%	1.44%	1.23%	1.08%	3.29%
2026/07/07	15.06%	9.31%	11.72%	8.46%	10.98%	2.82%	1.59%	0.77%	0.91%	2.76%
2026/07/08	14.84%	12.05%	10.35%	7.64%	11.67%	1.61%	1.49%	1.07%	2.56%	1.79%
2026/07/09	15.62%	9.9%	13.49%	10.95%	10.77%	2.27%	1.57%	0.78%	2.58%	2.19%
2026/07/10	12.93%	14.09%	13.83%	6.57%	8.81%	3.11%	1.77%	1.55%	1.68%	1.22%
2026/07/11	19.38%	10.29%	9.37%	8.26%	7.61%	1.81%	2.27%	1.93%	2.36%	1.61%
2026/07/12	18.37%	10.2%	10.9%	8.96%	6.91%	1.9%	1.97%	1.93%	2.41%	1.58%
2026/07/13	15.93%	6.24%	13.94%	8.26%	6.42%	3.58%	1.37%	1.29%	4.44%	1.32%
2026/07/14	16.21%	6.79%	17.12%	7.91%	7.08%	3.97%	1.62%	1.67%	3.2%	1.92%
2026/07/15	15.81%	9.95%	18.85%	5.53%	5.33%	3.47%	1.84%	0.98%	2.01%	1.22%
2026/07/16	14.14%	14.54%	15.77%	5.39%	5.18%	4.97%	1.56%	1.73%	2.43%	0.91%
2026/07/17	15.04%	12.37%	17.72%	4.89%	5.82%	3.95%	1.88%	1.82%	1.61%	0.92%
2026/07/18	14.49%	10.68%	20.42%	5.5%	6.61%	2.07%	1.49%	2.71%	2.23%	1.14%
2026/07/19	18.58%	12.83%	20.19%	3.37%	4.81%	1.67%	1.56%	2.74%	1.7%	0.81%
2026/07/20	19.18%	12.25%	19.71%	3.92%	3.96%	3.07%	1.41%	2.85%	2.11%	0.96%
2026/07/21	16.14%	6.76%	17.05%	7.87%	7.05%	3.96%	1.62%	1.66%	3.19%	1.91%
2026/07/22	18.54%	10.19%	13.06%	7.72%	6.78%	2.94%	1.58%	2.14%	3.2%	0.9%
2026/07/23	15.7%	8.62%	13.89%	6.59%	7.41%	3.77%	1.37%	2.7%	2.73%	0.7%
2026/07/24	16.23%	9.14%	12.75%	8.66%	7.02%	2.37%	1.81%	1.7%	2.97%	1.04%
2026/07/25	19.16%	9.55%	13.09%	7.8%	6.19%	2.52%	1.92%	2.23%	2.34%	1.31%
2026/07/26	19.12%	7.82%	11.64%	7.03%	7.23%	2.85%	2.08%	1.42%	3.05%	1.01%
2026/07/27	21.03%	9.34%	11.07%	7.9%	6.55%	2.8%	2.04%	1.65%	2.22%	1.15%
2026/07/28	21.43%	9.82%	9.46%	7.18%	5.91%	2.82%	1.65%	1.4%	1.96%	1.29%
2026/07/29	19.3%	8.28%	8.99%	7.72%	5.66%	3.17%	1.68%	1.99%	3.63%	1.57%
2026/07/30	21.51%	9.65%	10.86%	5.91%	5.12%	3.58%	1.89%	2.56%	2.08%	1.14%
2026/07/31	16.39%	10.92%	8.68%	5.76%	5.14%	2.98%	2.41%	2.36%	1.93%	1.17%

turbotax.intuit.com
forbes.com
hrblock.com
freetaxusa.com
taxact.com
top10taxreliefservices.com
xendoo.com
optimataxrelief.com
1800accountant.com
e-file.com

In July 2026, TurboTax led with a fluctuating spend share, peaking at 21.81% on July 4th. H&R Block surged mid-month, reaching 20.42% on July 18th. Forbes and FreeTaxUSA showed moderate stability, while TaxAct and others maintained lower shares. The month concluded with TurboTax still dominant.

Market Exposure

Competitor Count for US Services Tax and Accounting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	531
2026/07/02	545
2026/07/03	548
2026/07/04	546
2026/07/05	544
2026/07/06	539
2026/07/07	536
2026/07/08	528
2026/07/09	497
2026/07/10	505
2026/07/11	497
2026/07/12	497
2026/07/13	517
2026/07/14	501
2026/07/15	506
2026/07/16	511
2026/07/17	513
2026/07/18	527
2026/07/19	513
2026/07/20	505
2026/07/21	501
2026/07/22	553
2026/07/23	572
2026/07/24	577
2026/07/25	575
2026/07/26	580
2026/07/27	544
2026/07/28	546
2026/07/29	547
2026/07/30	545
2026/07/31	547

July began with 531 advertisers, peaking at 580 mid-month. A slight decline followed, ending at 547.

Campaign Efficiency

Market Loss & Market Gains for US Services Tax and Accounting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
freetaxusa.com	2.36%
creditkarma.com	0.69%
turbotax.intuit.com	0.48%
optimataxrelief.com	0.16%
intuit.com	0.14%
legalzoom.com	-0.21%
aarp.org	-0.23%
e-file.com	-0.33%
taxact.com	-1.17%
hrblock.com	-1.88%

Freetaxusa.com surged with a 2.36% click share increase, while hrblock.com faced a 1.88% decline.

Campaign Efficiency

US Services Tax and Accounting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	hrblock.com	turbotax.intuit.com	freetaxusa.com	forbes.com	taxact.com	aarp.org	top10taxreliefservices.com	e-file.com	1800accountant.com	legalzoom.com
2026/07/01	15.89%	13.8%	17.23%	4.22%	7.97%	2.72%	1.44%	2.29%	1.73%	2.08%
2026/07/02	13.59%	15.08%	15.9%	5.08%	8.83%	1.36%	2%	2.28%	1.85%	2.44%
2026/07/03	12.42%	15.81%	16.38%	4.5%	8.5%	1.92%	0.95%	2.31%	1.15%	2.34%
2026/07/04	11.67%	20.33%	13.07%	4.47%	8.45%	2.24%	0.55%	2.1%	2.29%	2.37%
2026/07/05	10.7%	17.99%	15.62%	3.98%	10.37%	3.34%	0.36%	2.49%	1.35%	1.69%
2026/07/06	20.24%	12.78%	15.67%	4.13%	9.13%	1.97%	1.97%	3.03%	0.69%	1.39%
2026/07/07	19.86%	13.91%	9.82%	6.77%	10.09%	1.44%	1.48%	2.78%	0.63%	3.35%
2026/07/08	18.45%	13.99%	12.86%	8%	11.12%	1.98%	0.72%	1.94%	1.67%	0.88%
2026/07/09	21.52%	12.43%	19.08%	4.68%	9.38%	1.87%	0.78%	2.16%	1.88%	0.96%
2026/07/10	18.83%	11.74%	14.94%	9.3%	8.18%	3.09%	2.08%	1.24%	1.26%	0.87%
2026/07/11	14.14%	15.86%	17.85%	5.63%	7.32%	2.76%	0.77%	1.77%	1.79%	2.11%
2026/07/12	15.98%	16.88%	16.52%	5.21%	6.92%	4.21%	0.63%	1.55%	2.17%	0.49%
2026/07/13	20.21%	14.21%	14%	3.44%	5.74%	2.88%	1.88%	1.47%	3.13%	2.61%
2026/07/14	22.37%	14.97%	14.64%	3.74%	6.98%	1.81%	2.35%	2.66%	2.28%	1.66%
2026/07/15	24.76%	14.52%	9.75%	7.64%	4.49%	3.16%	2.46%	1.38%	1.48%	0.39%
2026/07/16	16.74%	13.19%	10.79%	12.69%	5.6%	2.33%	4.02%	1.08%	2.45%	0.48%
2026/07/17	20.61%	15.04%	11.8%	9.5%	5.83%	1.41%	2.35%	1.45%	1.17%	0.17%
2026/07/18	23.27%	13.1%	12.7%	7.67%	6.71%	1.52%	1%	1.6%	1.85%	0.24%
2026/07/19	23.3%	16.25%	9.71%	9.36%	4.56%	1.35%	0.78%	0.98%	1.53%	2.33%
2026/07/20	23.11%	16.95%	12.5%	8.06%	4.29%	1.79%	1.71%	1.23%	1.83%	0.3%
2026/07/21	22.37%	14.97%	14.64%	3.74%	6.98%	1.81%	2.35%	2.66%	2.28%	1.66%
2026/07/22	15.59%	16.46%	17.16%	6.48%	6.72%	1.9%	1.91%	0.96%	2.5%	1.28%
2026/07/23	18.65%	14.97%	15.31%	5.9%	7.23%	2.11%	2.11%	0.78%	2.27%	0.52%
2026/07/24	18.15%	14.26%	17.59%	5.1%	7.88%	1.84%	1.36%	1.23%	2.06%	1.08%
2026/07/25	20.32%	16.27%	14.2%	5.52%	5.54%	1.53%	1.12%	1.46%	1.77%	0.56%
2026/07/26	14.69%	17.47%	15.13%	4.89%	7.58%	1.44%	1.54%	1.09%	2.24%	0.57%
2026/07/27	13.66%	19.26%	14.77%	6.38%	6.61%	2.03%	1.42%	1.4%	1.9%	0.78%
2026/07/28	15.91%	20.32%	12.25%	6.65%	6.13%	1.47%	1.69%	1.5%	1.54%	0.41%
2026/07/29	14.15%	17.66%	13.5%	5.91%	5.92%	1.78%	2.01%	2.25%	3.15%	1.22%
2026/07/30	17.57%	18.41%	12.09%	6.17%	5.13%	1.72%	2.04%	1.34%	1.76%	0.5%
2026/07/31	13.88%	13.71%	13.68%	7.42%	4.92%	3.93%	1.61%	1.55%	1.53%	0.41%

hrblock.com
turbotax.intuit.com
freetaxusa.com
forbes.com
taxact.com
aarp.org
top10taxreliefservices.com
e-file.com
1800accountant.com
legalzoom.com

In July 2026, hrblock.com saw fluctuating impressions, peaking mid-month at 24.76%. Turbotax.intuit.com maintained a steady presence, while freetaxusa.com experienced a dip. Forbes.com and taxact.com showed moderate activity. The month ended with hrblock.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Tax and Accounting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for US Services Tax and Accounting - Last month

1
Updated Tax Brackets in 2026 https://www.aarp.org › money-tax › tax-brackets
Here's What You Should Know — Compare Your 2026 Tax Bracket vs. Your 2025 Tax Bracket To See What's Been Adjusted. Knowing The Tax Brackets For 2026 Can Help You Implement Smart Tax Strategies. Learn More.
2
FreeTaxUSA Login https://www.freetaxusa.com
FreeTaxUSA® Official Site — FreeTaxUSA® - free online tax filing for federal returns. E-file your tax return directly to the IRS...
3
H&R Block® Official Site | Extended Hours Available https://www.hrblock.com › official-site
Complicated Taxes? H&R Block Helps You To Get All The Credits & Deductions You Deserved. H&R Block® Offers A Wide Range Of Tax Prep Services To Help You Get Your Maximum Refund.
4
What Is a W-9 Form, and When Do I Need One? - What Is a W-9 Form https://www.legalzoom.com
The taxpayer information on a W-9 is used by a business to report to the IRS on payments made to independent contractors and other vendors.
5
E-File Directly To The IRS | We've Got You Covered https://turbotax.intuit.com › file-now
No Matter What Your Tax Situation Is, TurboTax® Has You Covered. Start Filing Today.

In the competitive world of tax services, AARP.org stands out by educating users on future tax brackets, empowering them with strategic insights. FreeTaxUSA.com offers a seamless, cost-free federal tax filing experience. H&R Block emphasizes comprehensive support for complex tax scenarios, ensuring maximum refunds. LegalZoom.com clarifies the W-9 form’s significance for businesses. TurboTax promises comprehensive coverage for diverse tax situations, encouraging immediate action.

Frequently Asked Questions

Why is the US Services Tax and Accounting July 2026 Report useful and how should I use it?

Why is the US Services Tax and Accounting July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Services Tax and Accounting July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Services Tax and Accounting July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Services Tax and Accounting July 2026 Report?

The US Services Tax and Accounting July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Services Tax and Accounting July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Services Tax and Accounting July 2026 Report for?

The US Services Tax and Accounting July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

In today's volatile economic landscape, businesses face unprecedented challenges in justifying their marketing expenditures. While maximizing PPC performance and ensuring that every dollar spent delivers results, adopting a data-driven approach is imperative. Paid search advertising, a cornerstone of digital marketing strategies, is no longer immune to these budget cuts. As companies grapple with rising redundancies and shifting consumer behaviors, advertising teams are pressured to do more with less.Read case study

Ask Arlo: AI generated search insights in seconds

In today's fast-paced digital marketing landscape, extracting valuable insights from vast amounts of data can be a daunting task. This is where Ask Arlo, Adthena's GenAI-powered chatbot, comes into play. Ask Arlo revolutionizes the way marketers of all levels interact with their data, providing instant, AI generated search insights and reports directly within the Adthena platform.Read case study

Georgia Law Firm Case Study: Reduced Brand Infringements by 39% and CPCs by 25% with Adthena

A prominent law firm in Georgia (US), had a massive amount of trademark infringements in the 9 markets they serve. Using Adthena, they were able to significantly cut their brand infringements and CPC’s in the first five months using Adthena. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Services Tax and Accounting brands

Share of Spend for the top 10 US Services Tax and Accounting brands

Competitor Count for US Services Tax and Accounting

Market Loss & Market Gains for US Services Tax and Accounting

US Services Tax and Accounting Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Services Tax and Accounting

Frequently Asked Questions

Why is the US Services Tax and Accounting July 2026 Report useful and how should I use it?

Why is the US Services Tax and Accounting July 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Services Tax and Accounting July 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Services Tax and Accounting July 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

Ask Arlo: AI generated search insights in seconds

Georgia Law Firm Case Study: Reduced Brand Infringements by 39% and CPCs by 25% with Adthena

Get the full picture

See this data specific to your brand performance

Related reports

UK Tax and Accounting

AUS Tax and Accounting