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US Services Tax and Accounting - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Tax and Accounting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Tax and Accounting – US

Google AI Overview visibility for Services Tax and Accounting US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 27.9024198458
72.0975801542
27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 48
52
48%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 2%
Navigational 3%
Seasonal 0%
Local 1%
Problem Solving 45%

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Market Exposure

Share of Clicks for top 10 US Services Tax and Accounting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
hrblock.com 38.03
freetaxusa.com 33.61
taxact.com 4.44
creditkarma.com 2.01
turbotax.intuit.com 1.84
forbes.com 1.71
aarp.org 1.46
libertytax.com 0.98
1800accountant.com 0.88
xendoo.com 0.71
others 14.33
  • hrblock.com - 38.03%
  • freetaxusa.com - 33.61%
  • taxact.com - 4.44%
  • creditkarma.com - 2.01%
  • turbotax.intuit.com - 1.84%
  • forbes.com - 1.71%
  • aarp.org - 1.46%
  • libertytax.com - 0.98%
  • 1800accountant.com - 0.88%
  • xendoo.com - 0.71%
  • others - 14.33%

Copyright © Adthena. All rights reserved.

In the PPC landscape, hrblock.com leads with 38.03% click share, followed by freetaxusa.com at 33.61%. Others collectively hold 14.33%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Services Tax and Accounting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date xendoo.com forbes.com taxact.com hrblock.com freetaxusa.com zoho.com creditkarma.com tra.com bill.com turbotax.intuit.com
2026/08/01 2.98% 11.17% 5.11% 8.48% 4.96% 1.08% 2.05% 2.53% 3.5% 7.98%
2026/08/02 1.86% 9.14% 5.89% 7.82% 7.24% 0.9% 2.11% 2.77% 3.18% 10.51%
2026/08/03 2.48% 8.17% 4.66% 7.58% 4.29% 0.85% 1.37% 4.75% 1.31% 13.17%
2026/08/04 2.19% 11.71% 4.67% 11.05% 7.94% 1.25% 3.35% 1.2% 1.18% 8.09%
2026/08/05 3.48% 9.59% 6.94% 11.27% 9.14% 1.88% 6.62% 1.59% 0% 0.49%
2026/08/06 3.95% 9.14% 7.16% 7.46% 9.97% 2.45% 5.03% 2.67% 0% 0.28%
2026/08/07 5.81% 10.52% 5.66% 11.65% 8.89% 2.87% 6.43% 2.48% 0% 0.19%
2026/08/08 9.07% 5.02% 7.5% 8.16% 9.31% 3.29% 4.74% 3.81% 0% 0.11%
2026/08/09 7.11% 3.92% 5.14% 7.04% 13.66% 4.48% 5.22% 3.03% 0% 0.22%
2026/08/10 7.07% 3.67% 7.94% 11.57% 8.13% 3.67% 4.66% 2.23% 0.18% 0.33%
2026/08/11 6.66% 8.52% 6.16% 10.19% 8.91% 4.45% 3.61% 3.6% 1.24% 0.3%
2026/08/12 6.44% 13.1% 5.3% 8.86% 11.19% 3.41% 3.75% 2.48% 0.23% 0.2%
2026/08/13 8.23% 7.46% 5.23% 4.17% 10.6% 3.87% 3.51% 3.31% 3.56% 0.24%
2026/08/14 6.39% 4.04% 4.96% 13.23% 8.38% 5.22% 3.81% 6.26% 3.99% 0.19%
2026/08/15 6.7% 7.3% 7.97% 11.5% 10.82% 4.43% 3.37% 4.33% 2.02% 0.38%
2026/08/16 7.43% 8.07% 5.49% 4.97% 11.38% 3.26% 5.1% 7.71% 0.94% 0.47%
2026/08/17 7.22% 2.95% 5.36% 12.12% 8.93% 5.12% 4.84% 5.02% 1.15% 0.24%
2026/08/18 8.23% 2.77% 6.81% 12.36% 8.49% 4.52% 3.75% 2.76% 9.64% 0.22%
2026/08/19 6.82% 4.6% 4.96% 6.58% 7.09% 5.22% 4.13% 7.71% 6.26% 0.16%
2026/08/20 6.51% 3.6% 7.42% 6.55% 8.73% 3.52% 5.79% 5.25% 4.19% 0.2%
2026/08/21 7.01% 2.45% 9.94% 7.29% 10.65% 3.73% 5.34% 2.77% 2.49% 0.24%
2026/08/22 6.34% 2.92% 9.63% 7.84% 10.97% 3.24% 5.79% 4.25% 2.45% 0.31%
2026/08/23 7.33% 8.63% 10.13% 10.43% 9.36% 3.35% 5.05% 4.65% 1.15% 0.27%
2026/08/24 6.74% 9.04% 7.23% 6.88% 10.67% 2.85% 4.49% 4.03% 4.7% 0.27%
2026/08/25 7.59% 3.29% 9.61% 7.98% 10.63% 3.62% 3.28% 3.64% 3.77% 0.26%
2026/08/26 7.04% 2.32% 10.67% 9.7% 7.92% 3.19% 3.55% 4.02% 6.17% 0.2%
2026/08/27 7.2% 3.46% 9.14% 9.19% 8.81% 3.48% 3.88% 2.83% 3.59% 0.25%
2026/08/28 5.19% 7.26% 9.65% 12.81% 7.81% 2.97% 4.33% 2.56% 1.37% 0.28%
2026/08/29 6.54% 3.36% 10.68% 8.72% 7.36% 2.71% 6.75% 3.54% 2.93% 0.26%
2026/08/30 6.9% 4.56% 10.53% 8.4% 9.04% 2.6% 6.74% 4.15% 0.39% 0.24%
2026/08/31 13.1% 9.05% 7.74% 7.16% 6.27% 4.74% 4.24% 3.07% 0.89% 0.23%
  • xendoo.com
  • forbes.com
  • taxact.com
  • hrblock.com
  • freetaxusa.com
  • zoho.com
  • creditkarma.com
  • tra.com
  • bill.com
  • turbotax.intuit.com

Copyright © Adthena. All rights reserved.

In August 2026, Xendoo’s PPC spend surged, peaking at 13.10 on the 31st. Forbes fluctuated, ending at 9.05. TaxAct consistently rose, reaching 10.68 on the 29th. H&R Block’s spend varied, closing at 7.16. FreeTaxUSA peaked mid-month, finishing at 6.27. Zoho’s spend increased, ending at 4.74. CreditKarma’s spend was steady, closing at 4.24. TRA’s spend was stable, ending at 3.07. Bill.com fluctuated, closing at 0.89. TurboTax’s spend was minimal, ending at 0.23.

Market Exposure

Competitor Count for US Services Tax and Accounting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 557
2026/08/02 528
2026/08/03 516
2026/08/04 543
2026/08/05 431
2026/08/06 439
2026/08/07 425
2026/08/08 405
2026/08/09 401
2026/08/10 437
2026/08/11 426
2026/08/12 425
2026/08/13 421
2026/08/14 410
2026/08/15 397
2026/08/16 395
2026/08/17 379
2026/08/18 377
2026/08/19 336
2026/08/20 346
2026/08/21 360
2026/08/22 359
2026/08/23 366
2026/08/24 370
2026/08/25 335
2026/08/26 329
2026/08/27 365
2026/08/28 395
2026/08/29 372
2026/08/30 403
2026/08/31 376

Copyright © Adthena. All rights reserved.

August began with 557 advertisers, gradually declining to 376 by month’s end. Mid-month saw a notable dip, reaching a low of 329 on August 26.

Campaign Efficiency

Market Loss & Market Gains for US Services Tax and Accounting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
taxact.com 1.87%
patriotsoftware.com 0.64%
bill.com 0.58%
formpros.com 0.53%
novo.co 0.26%
xero.com -0.21%
dochub.com -0.31%
turbotax.intuit.com -0.71%
forbes.com -1.03%
freetaxusa.com -1.59%

Copyright © Adthena. All rights reserved.

Taxact.com surged with a 1.87% click share increase, while freetaxusa.com dropped by 1.59%. Other notable gains include patriotsoftware.com at 0.64% and bill.com at 0.58%.

Campaign Efficiency

US Services Tax and Accounting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date hrblock.com freetaxusa.com taxact.com xendoo.com forbes.com aarp.org creditkarma.com dochub.com 1800accountant.com turbotax.intuit.com
2026/08/01 16.08% 13.5% 5.84% 1.72% 6.45% 2.57% 4% 2.59% 2.44% 7.82%
2026/08/02 15.79% 16.16% 6.2% 0.97% 5.55% 2.63% 4% 2.06% 3.36% 8.77%
2026/08/03 17% 8.06% 5.16% 1.27% 5.56% 2.86% 1.71% 3.73% 2.25% 13.38%
2026/08/04 16.95% 15.81% 5.65% 1.18% 6.5% 2.81% 3.85% 3.93% 2.72% 6.72%
2026/08/05 20.32% 12.31% 7.38% 1.6% 4.83% 3.11% 8.89% 2.71% 1.66% 0.46%
2026/08/06 13.48% 18.97% 6.38% 1.78% 4.18% 4.94% 4.05% 3.06% 1.52% 0.29%
2026/08/07 22.26% 16.25% 5.66% 2.27% 5.17% 3.6% 9.36% 1.05% 0.75% 0.2%
2026/08/08 16.6% 20.44% 6.92% 3.03% 2.36% 5.2% 3.65% 7.24% 1.03% 0.13%
2026/08/09 12.53% 27.26% 4.91% 3.03% 1.35% 4.17% 4.17% 3.66% 1.4% 0.23%
2026/08/10 19.98% 15.28% 7.29% 2.71% 1.49% 3.39% 4.44% 3.47% 2.67% 0.31%
2026/08/11 22.49% 15.18% 5.72% 2.57% 4.26% 2.77% 2.6% 9.14% 1.09% 0.25%
2026/08/12 22.47% 17.38% 5.42% 2.76% 5.96% 4.9% 4.33% 0.55% 1.61% 0.21%
2026/08/13 14.23% 20.44% 5.54% 3.22% 3.52% 4.61% 5.22% 4.98% 0.84% 0.24%
2026/08/14 26.14% 16.35% 4.97% 2.85% 2.42% 4.27% 3.44% 3.03% 0.91% 0.2%
2026/08/15 23.91% 16.85% 5.67% 2.59% 3.2% 5.39% 4.57% 0.82% 1.39% 0.32%
2026/08/16 18.27% 22.3% 4.75% 2.83% 3.7% 4.26% 3.51% 0.59% 0.53% 0.39%
2026/08/17 26.15% 19.22% 4.73% 2.93% 1.25% 4.18% 3.69% 2.93% 1.42% 0.2%
2026/08/18 29.28% 10.46% 5.23% 3.56% 0.88% 5.2% 2.52% 1.15% 0.57% 0.22%
2026/08/19 18.99% 16.33% 5.34% 3.73% 1.2% 2.55% 3.05% 1.39% 0.74% 0.17%
2026/08/20 19.33% 15.37% 7.09% 2.82% 1.5% 4.1% 5.7% 1.76% 0.86% 0.2%
2026/08/21 17.09% 16.45% 9.32% 2.66% 0.99% 4.51% 6.16% 4.08% 1.53% 0.25%
2026/08/22 19.06% 19.72% 8.6% 2.34% 0.94% 4.08% 5.75% 0.6% 0.7% 0.27%
2026/08/23 20.81% 18.44% 8.32% 3.07% 3.27% 5.29% 4.3% 2.15% 0.84% 0.27%
2026/08/24 17.84% 20.59% 6.99% 2.71% 3.91% 4.24% 4.04% 1.53% 0.59% 0.26%
2026/08/25 17.32% 21.35% 8.52% 3.08% 1.08% 4.43% 2.62% 1.84% 0.82% 0.25%
2026/08/26 22.55% 16.64% 10.09% 2.65% 1.18% 5.28% 2.73% 2.57% 0.42% 0.17%
2026/08/27 18.22% 13.54% 8.83% 2.97% 1.48% 5.13% 3.56% 3.86% 1.45% 0.23%
2026/08/28 20.53% 14.9% 8.9% 2.25% 3.51% 4.37% 3.87% 1.43% 1.48% 0.29%
2026/08/29 19.98% 13.63% 9.43% 2.93% 1.8% 4.02% 5.94% 2.61% 1.02% 0.26%
2026/08/30 16.25% 18.35% 9.3% 2.91% 2.49% 4% 5.21% 2.8% 0.78% 0.25%
2026/08/31 15.27% 12.78% 8.26% 5.29% 5.16% 4.39% 4.11% 3.09% 0.75% 0.31%
  • hrblock.com
  • freetaxusa.com
  • taxact.com
  • xendoo.com
  • forbes.com
  • aarp.org
  • creditkarma.com
  • dochub.com
  • 1800accountant.com
  • turbotax.intuit.com

Copyright © Adthena. All rights reserved.

In August 2026, hrblock.com led with fluctuating impressions, peaking mid-month. freetaxusa.com saw a significant rise early on, while taxact.com maintained a steady climb. xendoo.com and forbes.com showed varied trends, ending with moderate shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Tax and Accounting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Services Tax and Accounting - Last month
  1. 1
    Updated Tax Brackets in 2026 https://www.aarp.org › money-tax › tax-brackets

    Here's What You Should Know — Compare Your 2026 Tax Bracket vs. Your 2025 Tax Bracket To See What's Been Adjusted. Knowing...

  2. 2
    Free Payroll https://www.forbes.com › payroll › compare

    Top 10 Paystub calculator 2026 — Top Payroll Solutions Reviewed. Pick The Right One For Small And Growing Teams.

  3. 3
    FreeTaxUSA Login https://www.freetaxusa.com

    FreeTaxUSA — Premium features, IRS e-file, 1099 forms and more. Federal returns are always free! Free federal tax filing for simple and complex returns. Guaranteed maximum tax refund. Official...

  4. 4
    H&R Block® Official Site | Extended Hours Available https://www.hrblock.com › official-site

    With H&R Block®, You'll Never Leave Money On The Table. Get Your Max Refund, Guaranteed. Need Help Filing Your Tax Return? At H&R Block® You Can Get Help Online or In-Office! OBBBA Tax Relief.

  5. 5
    Patriot Software - More Than a Calculator - Payroll In Minutes https://www.patriotsoftware.com

    Stop relying on payroll calculators. Run payroll in minutes with Patriot. Payroll software that handles the calculations for you. Try it free.

Copyright © Adthena. All rights reserved.

In the competitive landscape of tax and accounting PPC ads, AARP.org stands out by addressing future tax bracket changes, while Forbes.com offers payroll solutions for small teams. FreeTaxUSA.com emphasizes free federal tax filing, and H&R Block guarantees maximum refunds with extended support. Patriot Software simplifies payroll with quick, efficient solutions.

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