Share of Clicks for top 10 AUS Services Tax and Accounting brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| ato.gov.au | 63.8 |
| hrblock.com.au | 7.14 |
| industrysuper.com | 6.6 |
| etax.com.au | 3.93 |
| mytaxrefundtoday.com.au | 3.51 |
| xero.com | 2.99 |
| abn-register.com.au | 2.17 |
| abn-registration-australia.com.au | 1.37 |
| onestoptax.com.au | 1.36 |
| oneclicklife.com.au | 1.06 |
| others | 6.07 |
- ato.gov.au - 63.8%
- hrblock.com.au - 7.14%
- industrysuper.com - 6.6%
- etax.com.au - 3.93%
- mytaxrefundtoday.com.au - 3.51%
- xero.com - 2.99%
- abn-register.com.au - 2.17%
- abn-registration-australia.com.au - 1.37%
- onestoptax.com.au - 1.36%
- oneclicklife.com.au - 1.06%
- others - 6.07%
Copyright © Adthena. All rights reserved.
In the PPC landscape, ato.gov.au dominates with 63.8% click share, overshadowing others. HR Block follows at 7.14%, while ‘others’ collectively hold 6.07%.
Share of Spend for the top 10 AUS Services Tax and Accounting brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | ato.gov.au | abn-register.com.au | mytaxrefundtoday.com.au | xero.com | abn-registration-australia.com.au | onestoptax.com.au | hrblock.com.au | myob.com | etax.com.au | industrysuper.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 9.46% | 9.19% | 5.12% | 14.27% | 8.37% | 1.63% | 9.21% | 7.34% | 1.64% | 11.03% |
| 2026/08/02 | 11.09% | 9.19% | 0.57% | 17.67% | 3.23% | 3.5% | 7.65% | 4.17% | 4.81% | 6.85% |
| 2026/08/03 | 12.51% | 8.99% | 3.66% | 18.98% | 6.45% | 1.07% | 6.35% | 4.79% | 2.53% | 8.01% |
| 2026/08/04 | 5.67% | 4.69% | 5.16% | 25.68% | 6.2% | 0.55% | 5.74% | 4.54% | 0.82% | 7.33% |
| 2026/08/05 | 9.09% | 10.82% | 3.56% | 25.61% | 4.7% | 1.65% | 3.22% | 9.7% | 3.56% | 3.66% |
| 2026/08/06 | 11.24% | 5.91% | 3.82% | 19.65% | 5.68% | 1.35% | 6.93% | 7.09% | 7.04% | 10.8% |
| 2026/08/07 | 14.82% | 3.92% | 3.58% | 26.23% | 3.59% | 1.15% | 7.72% | 12.33% | 2.04% | 7.18% |
| 2026/08/08 | 29.36% | 9.49% | 0.08% | 25.03% | 3.24% | 2.47% | 10.53% | 3.25% | 2.3% | 2.77% |
| 2026/08/09 | 15.36% | 5.17% | 1.88% | 20.14% | 4.27% | 4.99% | 5.41% | 8.97% | 6.35% | 3.53% |
| 2026/08/10 | 24.29% | 9.11% | 13.75% | 15.14% | 3.49% | 4.96% | 4.4% | 2.54% | 8.32% | 1.24% |
| 2026/08/11 | 14.32% | 10.14% | 5.52% | 26.78% | 6.92% | 3.91% | 4.79% | 5.87% | 2.1% | 1.09% |
| 2026/08/12 | 14.24% | 9.52% | 5.16% | 20.85% | 9.17% | 1.59% | 3.69% | 2.48% | 1.89% | 10.35% |
| 2026/08/13 | 24.15% | 8.74% | 9.95% | 21.41% | 7.65% | 1.05% | 3.37% | 7.99% | 1.73% | 1.65% |
| 2026/08/14 | 16.12% | 3.71% | 4.45% | 21.39% | 2.52% | 1.34% | 8.9% | 11.18% | 6.85% | 1.05% |
| 2026/08/15 | 19.02% | 21.51% | 5.05% | 9.43% | 3.92% | 2.11% | 2.8% | 5.56% | 1.27% | 3.74% |
| 2026/08/16 | 28.84% | 2.89% | 1.78% | 22.33% | 2.55% | 3.58% | 4.77% | 9.86% | 2.65% | 1.37% |
| 2026/08/17 | 16.49% | 8.51% | 4.35% | 23.71% | 3.74% | 1.76% | 5.3% | 3.55% | 4.32% | 3.42% |
| 2026/08/18 | 15.82% | 16.57% | 10.17% | 8.17% | 6.17% | 2.04% | 7.92% | 1.32% | 9.05% | 0.85% |
| 2026/08/19 | 28.38% | 4.28% | 8.88% | 11.73% | 9.05% | 0.96% | 1.87% | 2.07% | 0.95% | 13.77% |
| 2026/08/20 | 27.16% | 7.71% | 9.84% | 23.25% | 3.7% | 1.52% | 5.73% | 6.64% | 1.92% | 2.91% |
| 2026/08/21 | 26.8% | 9.2% | 7.39% | 12.49% | 15.41% | 1.2% | 7.05% | 3.56% | 1.72% | 0.77% |
| 2026/08/22 | 21.2% | 7.11% | 7.58% | 15.84% | 8.1% | 4.18% | 3.36% | 6.01% | 2.72% | 8.6% |
| 2026/08/23 | 21.8% | 7.91% | 9.14% | 10.49% | 9.5% | 2.65% | 4.89% | 3.9% | 9.95% | 3.31% |
| 2026/08/24 | 30.33% | 2.25% | 10.06% | 15.21% | 6.03% | 4.83% | 3.63% | 3.6% | 0.9% | 2.27% |
| 2026/08/25 | 21.9% | 10.22% | 13.09% | 13.04% | 3.4% | 4.87% | 3.9% | 6.05% | 6.98% | 1.4% |
| 2026/08/26 | 28.44% | 1.86% | 15.95% | 8.58% | 6.46% | 1.66% | 3% | 0.8% | 7.7% | 1.25% |
| 2026/08/27 | 32.79% | 4.04% | 8.24% | 13.94% | 5.99% | 2.73% | 2.91% | 2.19% | 7.5% | 2.66% |
| 2026/08/28 | 25.38% | 9.23% | 16.78% | 13.99% | 0% | 3.95% | 4.41% | 2.1% | 8.89% | 4.39% |
| 2026/08/29 | 24.34% | 11.55% | 7.39% | 8.16% | 6.93% | 6.5% | 2.76% | 3.11% | 10.07% | 0.6% |
| 2026/08/30 | 28.95% | 4.82% | 6.32% | 17.49% | 3.28% | 4.61% | 3.6% | 12.26% | 1.53% | 0.79% |
| 2026/08/31 | 30.69% | 9.6% | 8.65% | 7.99% | 6.65% | 4.78% | 2.97% | 2.31% | 0.8% | 0.69% |
- ato.gov.au
- abn-register.com.au
- mytaxrefundtoday.com.au
- xero.com
- abn-registration-australia.com.au
- onestoptax.com.au
- hrblock.com.au
- myob.com
- etax.com.au
- industrysuper.com
Copyright © Adthena. All rights reserved.
In August 2026, ato.gov.au’s PPC spend share fluctuated, peaking at 32.79% on the 27th. Xero.com showed consistent activity, while abn-register.com.au had a notable spike mid-month. The month concluded with ato.gov.au leading.
Competitor Count for AUS Services Tax and Accounting
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 101 |
| 2026/08/02 | 107 |
| 2026/08/03 | 109 |
| 2026/08/04 | 107 |
| 2026/08/05 | 89 |
| 2026/08/06 | 88 |
| 2026/08/07 | 81 |
| 2026/08/08 | 70 |
| 2026/08/09 | 76 |
| 2026/08/10 | 79 |
| 2026/08/11 | 85 |
| 2026/08/12 | 74 |
| 2026/08/13 | 76 |
| 2026/08/14 | 74 |
| 2026/08/15 | 68 |
| 2026/08/16 | 71 |
| 2026/08/17 | 68 |
| 2026/08/18 | 67 |
| 2026/08/19 | 65 |
| 2026/08/20 | 69 |
| 2026/08/21 | 72 |
| 2026/08/22 | 70 |
| 2026/08/23 | 75 |
| 2026/08/24 | 76 |
| 2026/08/25 | 71 |
| 2026/08/26 | 68 |
| 2026/08/27 | 72 |
| 2026/08/28 | 65 |
| 2026/08/29 | 69 |
| 2026/08/30 | 72 |
| 2026/08/31 | 76 |
Copyright © Adthena. All rights reserved.
August began with 101 advertisers, peaking at 109 by the 3rd. A decline followed, reaching 65 on the 19th. The month concluded with a slight recovery, ending at 76 advertisers.
