Share of Clicks for top 10 AUS Services Tax and Accounting brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| ato.gov.au | 55.99 |
| hrblock.com.au | 18.57 |
| mytaxrefundtoday.com.au | 3.84 |
| xero.com | 3.66 |
| cpaaustralia.com.au | 3.08 |
| onestoptax.com.au | 3.05 |
| etax.com.au | 2.69 |
| abn-register.com.au | 1.97 |
| abn-registration-australia.com.au | 1.68 |
| oneclicklife.com.au | 0.66 |
| others | 4.81 |
- ato.gov.au - 55.99%
- hrblock.com.au - 18.57%
- mytaxrefundtoday.com.au - 3.84%
- xero.com - 3.66%
- cpaaustralia.com.au - 3.08%
- onestoptax.com.au - 3.05%
- etax.com.au - 2.69%
- abn-register.com.au - 1.97%
- abn-registration-australia.com.au - 1.68%
- oneclicklife.com.au - 0.66%
- others - 4.81%
Copyright © Adthena. All rights reserved.
In the PPC landscape, ato.gov.au dominates with 55.99% click share, followed by hrblock.com.au at 18.57%. ‘Others’ collectively hold 4.81%, showcasing diverse competition.
Share of Spend for the top 10 AUS Services Tax and Accounting brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | hrblock.com.au | xero.com | mytaxrefundtoday.com.au | onestoptax.com.au | abn-registration-australia.com.au | ato.gov.au | abn-register.com.au | myob.com | etax.com.au | abn-number.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/10/01 | 6.48% | 14.8% | 12.06% | 5.75% | 4.73% | 25.37% | 7.02% | 0.57% | 4.04% | 2.6% |
| 2026/10/02 | 6.13% | 14.02% | 12.75% | 11.29% | 5.75% | 21.78% | 4.43% | 0.57% | 3.62% | 2.84% |
| 2026/10/03 | 8.9% | 17.58% | 6.35% | 5.08% | 5.53% | 24.55% | 4.26% | 4.15% | 3.6% | 2.79% |
| 2026/10/04 | 12.15% | 19.72% | 1.24% | 2.97% | 8.03% | 20.51% | 4.13% | 9.5% | 5.53% | 3.28% |
| 2026/10/05 | 6.41% | 25.02% | 2.05% | 3.81% | 5.76% | 14.55% | 5.74% | 8.62% | 2.47% | 4.87% |
| 2026/10/06 | 5.86% | 15.18% | 11.43% | 6.32% | 6.8% | 23.16% | 5.18% | 5.66% | 4.33% | 2.4% |
| 2026/10/07 | 11.05% | 16.89% | 4.25% | 8.5% | 5.51% | 17.99% | 4.32% | 5.93% | 7% | 3.42% |
| 2026/10/08 | 11.43% | 19.82% | 7.01% | 2.5% | 5.97% | 16.62% | 3.37% | 4.91% | 6.94% | 2.98% |
| 2026/10/09 | 14.59% | 19.53% | 10.7% | 1.16% | 3.83% | 17.77% | 4.33% | 5.34% | 6.68% | 2.06% |
| 2026/10/10 | 13.18% | 17.09% | 3.95% | 4.1% | 5.65% | 22.41% | 2.05% | 8.92% | 8.51% | 1.1% |
| 2026/10/11 | 10.34% | 15.13% | 4.36% | 9.82% | 6.56% | 22.12% | 3.51% | 6.72% | 7.05% | 1.49% |
| 2026/10/12 | 13.54% | 14.25% | 11.68% | 3.97% | 7.03% | 21.58% | 2.67% | 4.02% | 3.29% | 1.92% |
| 2026/10/13 | 14.09% | 16.19% | 9.39% | 4.66% | 5.96% | 23.06% | 4.14% | 4.59% | 2.46% | 1.75% |
| 2026/10/14 | 19.23% | 15% | 7.16% | 4.34% | 7.3% | 18.66% | 3.98% | 3.68% | 2.23% | 2.02% |
| 2026/10/15 | 14.3% | 10.28% | 10.01% | 7.32% | 5.91% | 22.59% | 3.1% | 1.23% | 5.32% | 1.39% |
| 2026/10/16 | 17.82% | 12.96% | 8.41% | 5.12% | 4.39% | 19.19% | 4.03% | 2.13% | 5.82% | 3.45% |
| 2026/10/17 | 18.96% | 12.74% | 3.67% | 5.15% | 3.62% | 24.98% | 2.13% | 4.28% | 5.63% | 1.59% |
| 2026/10/18 | 15.86% | 12.94% | 2.67% | 4.12% | 7.76% | 21.95% | 6.13% | 5.22% | 3.83% | 5.79% |
| 2026/10/19 | 18.03% | 16.42% | 7.22% | 1.96% | 8.38% | 19.02% | 1.79% | 5% | 1.5% | 1.3% |
| 2026/10/20 | 20.51% | 16.73% | 7.67% | 2.07% | 8.56% | 13.08% | 6.01% | 1.94% | 2.43% | 6.16% |
| 2026/10/21 | 22.64% | 16.17% | 6.53% | 6.75% | 10.21% | 9.95% | 2.47% | 1.55% | 5.48% | 3.1% |
| 2026/10/22 | 16.76% | 15.57% | 6.97% | 4.9% | 7.49% | 8.65% | 4.6% | 8.24% | 4.19% | 4.07% |
| 2026/10/23 | 15.19% | 10.89% | 5.84% | 6.51% | 8.91% | 11.82% | 5.28% | 6.81% | 4.49% | 6.96% |
| 2026/10/24 | 17.42% | 15.41% | 4.33% | 3.43% | 7.6% | 9.71% | 5.05% | 8.48% | 3.27% | 4.66% |
| 2026/10/25 | 15.2% | 18.84% | 1.59% | 6.18% | 5.18% | 7.04% | 6.22% | 10% | 2.06% | 3.45% |
| 2026/10/26 | 13.92% | 18.26% | 6.01% | 7.77% | 5.47% | 7.64% | 6.97% | 8.41% | 2.77% | 4.19% |
| 2026/10/27 | 14.62% | 16.84% | 5.83% | 8.13% | 5.5% | 7.3% | 5.7% | 9.97% | 2.43% | 3.53% |
| 2026/10/28 | 12.95% | 14.9% | 6.23% | 7.1% | 8.22% | 7.12% | 4.92% | 10.93% | 2.57% | 4.34% |
| 2026/10/29 | 15.37% | 15.24% | 5.37% | 8.28% | 7.67% | 9.29% | 5.16% | 7.69% | 1.45% | 3.09% |
| 2026/10/30 | 16.23% | 17.34% | 6.59% | 6.59% | 4.6% | 9.35% | 4.7% | 10.32% | 3.2% | 3.31% |
| 2026/10/31 | 16.23% | 11.87% | 8.68% | 7.89% | 7.5% | 6.31% | 6.21% | 5.74% | 4.32% | 3.87% |
- hrblock.com.au
- xero.com
- mytaxrefundtoday.com.au
- onestoptax.com.au
- abn-registration-australia.com.au
- ato.gov.au
- abn-register.com.au
- myob.com
- etax.com.au
- abn-number.com
Copyright © Adthena. All rights reserved.
In October 2026, hrblock.com.au’s PPC spend share fluctuated, peaking at 22.64% on the 21st. Xero.com maintained a steady presence, while ato.gov.au’s share declined towards month-end. The month concluded with diverse spend shares across advertisers.
Competitor Count for AUS Services Tax and Accounting
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/10/01 | 89 |
| 2026/10/02 | 90 |
| 2026/10/03 | 95 |
| 2026/10/04 | 99 |
| 2026/10/05 | 105 |
| 2026/10/06 | 102 |
| 2026/10/07 | 96 |
| 2026/10/08 | 97 |
| 2026/10/09 | 98 |
| 2026/10/10 | 97 |
| 2026/10/11 | 98 |
| 2026/10/12 | 100 |
| 2026/10/13 | 98 |
| 2026/10/14 | 94 |
| 2026/10/15 | 95 |
| 2026/10/16 | 96 |
| 2026/10/17 | 94 |
| 2026/10/18 | 93 |
| 2026/10/19 | 94 |
| 2026/10/20 | 90 |
| 2026/10/21 | 88 |
| 2026/10/22 | 86 |
| 2026/10/23 | 88 |
| 2026/10/24 | 100 |
| 2026/10/25 | 99 |
| 2026/10/26 | 112 |
| 2026/10/27 | 112 |
| 2026/10/28 | 114 |
| 2026/10/29 | 112 |
| 2026/10/30 | 113 |
| 2026/10/31 | 114 |
Copyright © Adthena. All rights reserved.
October began with 89 advertisers, peaking at 114 by month’s end. Mid-month fluctuations stabilized, leading to a strong finish.
