US Services Tax and Accounting - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Tax and Accounting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Services Tax and Accounting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
hrblock.com	34.49
turbotax.intuit.com	25.65
freetaxusa.com	24.44
taxact.com	5.17
e-file.com	1.59
taxslayer.com	1.07
libertytax.com	0.79
intuit.com	0.68
jacksonhewitt.com	0.54
1800accountant.com	0.41
others	5.17

In the PPC landscape, hrblock.com leads with 34.49% click share, closely followed by turbotax.intuit.com at 25.65%. freetaxusa.com holds 24.44%, while others collectively capture 5.17%.

Market Exposure

Share of Spend for the top 10 US Services Tax and Accounting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	turbotax.intuit.com	freetaxusa.com	hrblock.com	e-file.com	1800accountant.com	taxslayer.com	taxact.com	forbes.com	etax.com	jacksonhewitt.com
2025/04/01	29.68%	15.92%	28.05%	3.38%	0.89%	2.45%	6.16%	0.37%	0.24%	1.73%
2025/04/02	31.56%	15.59%	29.44%	2.11%	0.71%	1.57%	6.99%	0.36%	0.01%	1.08%
2025/04/03	33.44%	17.38%	19.2%	4.06%	0.72%	3.01%	9.23%	0.43%	0.08%	0.81%
2025/04/04	31.26%	17.88%	20.41%	4.95%	0.91%	3.12%	9.4%	0.49%	0.18%	1.31%
2025/04/05	31.42%	19.6%	19.08%	5.3%	0.68%	2.9%	9.26%	0.53%	0.14%	1%
2025/04/06	29.7%	18.65%	21%	4.2%	0.82%	3.7%	10.45%	0.62%	0.21%	0.77%
2025/04/07	28.8%	19.11%	21.96%	4.03%	0.64%	3.1%	10.69%	0.46%	0.19%	1.09%
2025/04/08	29.31%	19.24%	20.09%	4.83%	0.5%	2.05%	11.09%	0.41%	1.15%	1.08%
2025/04/09	28.36%	17.2%	22.66%	3.87%	0.6%	1.5%	14.03%	0.39%	0.76%	1.35%
2025/04/10	31.03%	16.36%	21.06%	3.77%	0.67%	1.69%	14.23%	0.35%	1.34%	1.19%
2025/04/11	30.07%	16.56%	22.01%	3.79%	0.7%	1.59%	13.93%	0.38%	1.32%	1.21%
2025/04/12	28.18%	17.5%	24.02%	3.59%	0.56%	1.81%	13.51%	0.47%	1.16%	0.98%
2025/04/13	28.64%	16.51%	24.66%	3.84%	0.43%	2.51%	13.86%	0.42%	1.77%	0.55%
2025/04/14	28.7%	16.99%	26.13%	2.97%	0.51%	2.42%	13.73%	0.3%	1.28%	0.64%
2025/04/15	28.79%	17.26%	22.81%	3.66%	0.62%	2.74%	16.63%	0.3%	0.83%	0.35%
2025/04/16	36.94%	26.46%	4.27%	1.89%	0.65%	1.33%	19.72%	0.36%	0.59%	0.01%
2025/04/17	34.22%	27.1%	9.26%	2.45%	0.19%	1.28%	16.68%	0.18%	0%	0.01%
2025/04/18	30.57%	21.34%	14.3%	4.48%	0.8%	3.15%	13.6%	0.66%	0%	0.05%
2025/04/19	30.53%	22.34%	13.86%	5.86%	1.09%	3.73%	9%	0.96%	0%	0.01%
2025/04/20	28.08%	25.87%	17.24%	5.54%	1.02%	2.96%	4.36%	1.02%	0%	0.03%
2025/04/21	32.26%	24.25%	17.68%	3.72%	1.53%	1.75%	3.82%	0.84%	0%	0.06%
2025/04/22	29.55%	21.96%	17.05%	4.64%	2.32%	1.9%	4.33%	0.94%	0%	0.09%
2025/04/23	31.27%	22.7%	17.66%	5.87%	1.6%	2.34%	4.13%	0.86%	0%	0%
2025/04/24	29.79%	23.15%	16.54%	5.56%	1.79%	3.19%	3.31%	0.96%	0%	0%
2025/04/25	26.56%	26.59%	19.48%	4.94%	1.63%	2.04%	1.95%	0.89%	0%	0%
2025/04/26	31.28%	23.78%	17.28%	7.58%	1.13%	2.75%	2.05%	1.19%	0%	0%
2025/04/27	29.41%	24.4%	17.34%	7.03%	1.78%	3.28%	3.71%	0.98%	0%	0%
2025/04/28	30.7%	23.85%	15.47%	6.15%	1.78%	2.88%	2.54%	1.21%	0%	0%
2025/04/29	31.84%	25.24%	16.85%	6.77%	1.64%	2.32%	1.4%	0.85%	0%	0%
2025/04/30	31.88%	21.94%	17.57%	5.63%	2.32%	2.16%	1.42%	0.84%	0%	0%

April saw TurboTax leading with fluctuating spend shares, peaking mid-month. FreeTaxUSA and H&R Block showed notable mid-month spikes. E-file and TaxAct had varied trends, while Jackson Hewitt’s presence dwindled.

Market Exposure

Competitor Count for US Services Tax and Accounting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	753
2025/04/02	693
2025/04/03	743
2025/04/04	788
2025/04/05	738
2025/04/06	759
2025/04/07	746
2025/04/08	748
2025/04/09	677
2025/04/10	698
2025/04/11	686
2025/04/12	686
2025/04/13	687
2025/04/14	701
2025/04/15	680
2025/04/16	684
2025/04/17	683
2025/04/18	792
2025/04/19	796
2025/04/20	725
2025/04/21	746
2025/04/22	782
2025/04/23	773
2025/04/24	767
2025/04/25	723
2025/04/26	736
2025/04/27	726
2025/04/28	717
2025/04/29	737
2025/04/30	686

April saw fluctuating advertiser numbers, peaking at 796 on April 19. The month concluded with 686 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Services Tax and Accounting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
freetaxusa.com	9.4%
e-file.com	0.56%
1800accountant.com	0.35%
dochub.com	0.28%
intuit.com	0.27%
jacksonhewitt.com	-0.79%
libertytax.com	-1.16%
taxact.com	-2.47%
turbotax.intuit.com	-2.81%
hrblock.com	-5.84%

Freetaxusa.com surged with a 9.40% click share increase, while hrblock.com faced a significant drop of 5.84%.

Campaign Efficiency

US Services Tax and Accounting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	turbotax.intuit.com	hrblock.com	freetaxusa.com	e-file.com	1800accountant.com	intuit.com	taxslayer.com	taxact.com	libertytax.com	jacksonhewitt.com
2025/04/01	29.61%	29.86%	14.55%	2.64%	0.85%	0.89%	2.4%	4.17%	1.01%	2.62%
2025/04/02	31.67%	32.03%	15.09%	1.57%	0.68%	0.31%	1.36%	4.59%	1.32%	2.37%
2025/04/03	33.8%	24.21%	15.15%	2.93%	0.72%	0.76%	2.7%	6.67%	1.1%	0.83%
2025/04/04	32.81%	23.4%	15.86%	3.59%	1%	0.9%	2.68%	6.1%	1.13%	2.19%
2025/04/05	32.24%	22.26%	18.04%	4.05%	0.71%	0.76%	2.5%	6.42%	1.21%	1.82%
2025/04/06	31.09%	23.84%	16.96%	3.41%	0.83%	0.66%	2.8%	7.17%	1.82%	1.43%
2025/04/07	31.13%	25.02%	18.03%	3.05%	0.68%	0.79%	2.37%	7.1%	0.93%	1.18%
2025/04/08	30.37%	24.11%	17.63%	3.93%	0.57%	0.8%	1.92%	7.52%	0.97%	1.27%
2025/04/09	29.78%	25.65%	17.73%	2.94%	0.67%	0.61%	1.25%	9.24%	1.07%	2.01%
2025/04/10	32.67%	24.54%	14.95%	2.8%	0.73%	1.21%	1.65%	10.22%	0.67%	1.6%
2025/04/11	31.12%	24.42%	15.83%	3.17%	0.74%	0.81%	1.36%	9.98%	0.72%	2.75%
2025/04/12	29.57%	26.67%	16.74%	2.68%	0.54%	0.78%	2.18%	9.88%	0.85%	1.75%
2025/04/13	30.41%	26%	16.59%	3.13%	0.44%	0.66%	2.79%	10.56%	0.67%	0.74%
2025/04/14	30.57%	27.93%	17.99%	2.45%	0.52%	0.61%	2.69%	9.16%	0.36%	0.82%
2025/04/15	31.53%	23.87%	17.47%	2.83%	0.65%	0.86%	2.8%	12.92%	0.5%	0.36%
2025/04/16	36.55%	7.12%	27.09%	1.66%	0.65%	1.28%	1.13%	15.7%	0.05%	0.01%
2025/04/17	33.05%	11.41%	26.27%	2.2%	0.18%	1.59%	1.24%	14.29%	0%	0.01%
2025/04/18	27.99%	14.06%	21.72%	4.25%	1.05%	0.75%	3.12%	12.27%	0%	0.06%
2025/04/19	27.93%	15.67%	19.92%	5.61%	1.29%	0.62%	3.68%	8.45%	0.05%	0.01%
2025/04/20	24.15%	18.85%	23.95%	5.8%	1.33%	1.33%	2.36%	4.72%	0%	0.03%
2025/04/21	26.54%	21.36%	23.43%	3.67%	1.85%	1.13%	1.76%	3.56%	0%	0.04%
2025/04/22	27.06%	20.9%	18.95%	3.89%	2.59%	1.22%	2.16%	3.1%	0%	0.13%
2025/04/23	28.11%	20.76%	20.54%	5.02%	1.85%	1.2%	2.22%	3.36%	0%	0%
2025/04/24	26.45%	20.51%	20.83%	4.14%	2.22%	1.67%	3.01%	2.34%	0%	0%
2025/04/25	22.74%	24.08%	25.31%	3.95%	1.83%	1.66%	1.73%	1.49%	0.09%	0%
2025/04/26	28.93%	20.92%	20.55%	5.87%	1.29%	1.46%	2.62%	1.83%	0%	0%
2025/04/27	25.9%	21.5%	22.08%	6.45%	2.2%	1.51%	3.06%	2.96%	0%	0%
2025/04/28	26.68%	18.92%	22.86%	4.95%	2.02%	1.47%	2.79%	1.98%	0.08%	0%
2025/04/29	26.5%	23.36%	21.82%	5.48%	2.08%	1.58%	2.29%	1.13%	0%	0%
2025/04/30	26.12%	24.53%	19.94%	4.32%	2.65%	1.83%	1.47%	1.14%	0%	0%

April 2025 saw TurboTax’s impression share fluctuate, peaking mid-month at 36.55%. H&R Block’s share dipped significantly, while FreeTaxUSA and TaxAct experienced notable mid-month spikes. The month ended with TurboTax leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Tax and Accounting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
IRS Tax Returns for Free https://www.e-file.com
E-file.com® Official Site — Free Tax Returns - E-file.com®. File Your Tax Return for Free. Fastest Refunds Possible.
2
Free Federal Tax Return https://www.freetaxusa.com
Always Free Federal Returns — Flat pricing for all tax situations - federal tax return $0.00, state tax return $14.99. Do yourself a favor...
3
H&R Block® Online https://www.hrblock.com › official-site
H&R Block® Official Site — Complete Your Tax Return With H&R Block® To Get The Max Refund, Guaranteed. Start Today!
4
Free Federal Tax Filing https://www.taxact.com
File Federal For Free — Filing Your Taxes Just Became Easier. File Your Taxes Stress-Free Online With TaxAct. Only...
5
TurboTax® Free Edition - $0 Fed. $0 State. $0 To File https://turbotax.intuit.com › free › taxes
37% Of Taxpayers Qualify. Simple Form 1040 Returns Only. See If You Qualify.

In the competitive world of tax filing, five advertisers stand out with compelling PPC ads. E-file.com and FreeTaxUSA emphasize free federal returns, with E-file.com promising the fastest refunds. H&R Block guarantees maximum refunds, while TaxAct highlights stress-free filing. TurboTax offers a $0 filing for simple returns, appealing to budget-conscious filers.

Frequently Asked Questions

Why is the US Services Tax and Accounting April 2025 Report useful and how should I use it?

Why is the US Services Tax and Accounting April 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

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How often is the data updated?

Data within the US Services Tax and Accounting April 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
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The US Services Tax and Accounting April 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Does this include mobile, desktop and Google Shopping data?

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Who is this US Services Tax and Accounting April 2025 Report for?

The US Services Tax and Accounting April 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Services

US Services Tax and Accounting - PPC Market Share Analysis April 2025

Share of Clicks for top 10 US Services Tax and Accounting brands

Share of Spend for the top 10 US Services Tax and Accounting brands

Competitor Count for US Services Tax and Accounting

Market Loss & Market Gains for US Services Tax and Accounting

US Services Tax and Accounting Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Services Tax and Accounting

Frequently Asked Questions

Why is the US Services Tax and Accounting April 2025 Report useful and how should I use it?

Why is the US Services Tax and Accounting April 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Services Tax and Accounting April 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Services Tax and Accounting April 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

Ask Arlo: AI generated search insights in seconds

Georgia Law Firm Case Study: Reduced Brand Infringements by 39% and CPCs by 25% with Adthena

Get the full picture

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