Share of Clicks for top 10 UK Services Tax and Accounting brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| taxassist.co.uk | 20.51 |
| xero.com | 17.99 |
| sage.com | 16.89 |
| thomsonreuters.com | 4.84 |
| taxeezy.co.uk | 3.28 |
| taxd.co.uk | 3.11 |
| theaccountancy.co.uk | 2.39 |
| gov.uk | 1.72 |
| zoho.com | 1.51 |
| anna.money | 1.32 |
| others | 26.44 |
- taxassist.co.uk - 20.51%
- xero.com - 17.99%
- sage.com - 16.89%
- thomsonreuters.com - 4.84%
- taxeezy.co.uk - 3.28%
- taxd.co.uk - 3.11%
- theaccountancy.co.uk - 2.39%
- gov.uk - 1.72%
- zoho.com - 1.51%
- anna.money - 1.32%
- others - 26.44%
Copyright © Adthena. All rights reserved.
In the PPC landscape, ‘others’ dominate with 26.44% click share, followed by TaxAssist at 20.51%, Xero at 17.99%, and Sage at 16.89%.
Share of Spend for the top 10 UK Services Tax and Accounting brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | xero.com | sage.com | taxassist.co.uk | theaccountancy.co.uk | zoho.com | taxd.co.uk | anna.money | thomsonreuters.com | comparetheaccountant.com | taxeezy.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 27.25% | 24.77% | 1.6% | 1.27% | 1.59% | 2.53% | 3.17% | 0.15% | 2.56% | 1.13% |
| 2026/08/02 | 23.3% | 28.13% | 1.76% | 0.85% | 4.54% | 2.12% | 2.4% | 0.43% | 2.77% | 2.24% |
| 2026/08/03 | 23.02% | 18.43% | 1.54% | 14.19% | 3.15% | 2.76% | 2.71% | 1.03% | 2.59% | 1.44% |
| 2026/08/04 | 38.34% | 7.04% | 2.45% | 18.16% | 2.3% | 1.35% | 2.73% | 0.13% | 1.71% | 1.39% |
| 2026/08/05 | 32.3% | 13.11% | 4.5% | 4.05% | 4.88% | 1.58% | 2.59% | 1.65% | 2.97% | 1.97% |
| 2026/08/06 | 29.33% | 12.04% | 5.84% | 7.2% | 3.81% | 1.96% | 2.47% | 1% | 4.04% | 1.16% |
| 2026/08/07 | 34.64% | 11.05% | 10.6% | 7.78% | 2.6% | 1.61% | 3.97% | 0.48% | 1.87% | 2.51% |
| 2026/08/08 | 20.15% | 8.06% | 29.95% | 1.36% | 4.03% | 6.21% | 1.54% | 1.86% | 0.89% | 4.4% |
| 2026/08/09 | 18.69% | 8.43% | 23.99% | 0.99% | 4.26% | 5% | 1.99% | 2.05% | 1.01% | 7.15% |
| 2026/08/10 | 15.88% | 11.05% | 7.76% | 3.44% | 7.76% | 3.67% | 4.5% | 2.75% | 1.49% | 5.91% |
| 2026/08/11 | 13.83% | 16.9% | 9.18% | 5% | 7.47% | 4.73% | 4.19% | 1.44% | 1.47% | 2.1% |
| 2026/08/12 | 14.53% | 19.51% | 7.83% | 2.69% | 7.06% | 3.76% | 3.25% | 2.38% | 2.02% | 3.49% |
| 2026/08/13 | 12.46% | 20.58% | 10.17% | 2.29% | 4.87% | 1.96% | 3.76% | 2.65% | 2.15% | 4.45% |
| 2026/08/14 | 8.89% | 19.35% | 17.93% | 5.22% | 7.82% | 3.07% | 3.3% | 1.15% | 1.22% | 0.85% |
| 2026/08/15 | 7.79% | 16.54% | 23.58% | 2.43% | 6.08% | 3.14% | 3.04% | 1.89% | 1.69% | 3.54% |
| 2026/08/16 | 9.98% | 23.51% | 20.02% | 0.56% | 6.75% | 2.53% | 3.29% | 4.1% | 3.31% | 0.82% |
| 2026/08/17 | 12.05% | 19.15% | 16.92% | 2.23% | 9.18% | 2.71% | 3.25% | 2.27% | 1.49% | 1.98% |
| 2026/08/18 | 8.02% | 19.83% | 13.79% | 6.38% | 11.01% | 2.34% | 3.43% | 1.47% | 0.92% | 2.7% |
| 2026/08/19 | 8.31% | 17.16% | 15.02% | 2.6% | 9.92% | 6.52% | 5.61% | 0.76% | 1.09% | 2.19% |
| 2026/08/20 | 10.1% | 13.7% | 13.51% | 0.6% | 10.57% | 4.06% | 3.13% | 2.36% | 2.26% | 4% |
| 2026/08/21 | 12.01% | 22.59% | 14.7% | 2.84% | 9.07% | 5.46% | 2.39% | 1.05% | 0.81% | 1.31% |
| 2026/08/22 | 7.48% | 25.08% | 18.05% | 2.35% | 7.76% | 4.66% | 0.68% | 3.41% | 1.72% | 1.75% |
| 2026/08/23 | 7.52% | 25.63% | 20.36% | 0.32% | 8.49% | 4.46% | 0.77% | 2.26% | 0.82% | 0.84% |
| 2026/08/24 | 8.83% | 19.88% | 17.74% | 1.16% | 6.87% | 2.73% | 1.13% | 5.41% | 1.02% | 4.84% |
| 2026/08/25 | 14.3% | 26.37% | 9.78% | 1.18% | 4.96% | 4.51% | 3.7% | 3.13% | 2.02% | 1.41% |
| 2026/08/26 | 17.21% | 29.33% | 9.22% | 1.81% | 2% | 4.07% | 4.29% | 2.05% | 2.38% | 2.45% |
| 2026/08/27 | 19.58% | 29.4% | 5.07% | 3.34% | 3.14% | 2.99% | 4.24% | 1.29% | 1.96% | 0.87% |
| 2026/08/28 | 16.15% | 24.97% | 9.62% | 5.55% | 4.59% | 2.72% | 3.55% | 1.83% | 1.95% | 1.68% |
| 2026/08/29 | 16.89% | 29.56% | 7.68% | 0.47% | 2.85% | 5.07% | 3.12% | 0.79% | 2.08% | 1.52% |
| 2026/08/30 | 13.72% | 25.55% | 12% | 0.38% | 5.77% | 4.17% | 2.31% | 1.28% | 2.27% | 2.3% |
| 2026/08/31 | 15.97% | 15.62% | 9.74% | 8.05% | 6.57% | 4.99% | 3.33% | 2.06% | 0.4% | 0.14% |
- xero.com
- sage.com
- taxassist.co.uk
- theaccountancy.co.uk
- zoho.com
- taxd.co.uk
- anna.money
- thomsonreuters.com
- comparetheaccountant.com
- taxeezy.co.uk
Copyright © Adthena. All rights reserved.
In August 2026, Xero’s PPC spend share fluctuated, peaking early at 38.34% before declining to 15.97%. Sage saw a mid-month surge, ending at 15.62%. TaxAssist’s share spiked mid-month, closing at 9.74%. The month concluded with varied trends across advertisers.
Competitor Count for UK Services Tax and Accounting
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 214 |
| 2026/08/02 | 213 |
| 2026/08/03 | 219 |
| 2026/08/04 | 204 |
| 2026/08/05 | 225 |
| 2026/08/06 | 211 |
| 2026/08/07 | 197 |
| 2026/08/08 | 188 |
| 2026/08/09 | 193 |
| 2026/08/10 | 200 |
| 2026/08/11 | 199 |
| 2026/08/12 | 207 |
| 2026/08/13 | 206 |
| 2026/08/14 | 215 |
| 2026/08/15 | 195 |
| 2026/08/16 | 202 |
| 2026/08/17 | 203 |
| 2026/08/18 | 191 |
| 2026/08/19 | 193 |
| 2026/08/20 | 190 |
| 2026/08/21 | 171 |
| 2026/08/22 | 158 |
| 2026/08/23 | 172 |
| 2026/08/24 | 166 |
| 2026/08/25 | 187 |
| 2026/08/26 | 196 |
| 2026/08/27 | 205 |
| 2026/08/28 | 210 |
| 2026/08/29 | 190 |
| 2026/08/30 | 198 |
| 2026/08/31 | 214 |
Copyright © Adthena. All rights reserved.
August began with 214 advertisers, fluctuating throughout the month. A notable dip occurred mid-month, reaching a low of 158 on August 22. The month concluded with a recovery, ending at 214 advertisers.
