Why is the UK Services Tax and Accounting May 2026 Report useful and how should I use it?

Why is the UK Services Tax and Accounting May 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the UK Services Tax and Accounting May 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the UK Services Tax and Accounting May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the UK Services Tax and Accounting May 2026 Report?

The UK Services Tax and Accounting May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The UK Services Tax and Accounting May 2026 Report aggregates data from across both device types and Google Shopping.

Who is this UK Services Tax and Accounting May 2026 Report for?

The UK Services Tax and Accounting May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

UK Services Tax and Accounting - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Tax and Accounting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Services Tax and Accounting UK

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	28.1467101794
	71.8532898206

28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	42
	58

42%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	1%
Transactional	0%
Navigational	1%
Seasonal	0%
Local	0%
Problem Solving	31%

Market Exposure

Share of Clicks for top 10 UK Services Tax and Accounting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
xero.com	21.07
theaccountancy.co.uk	10.88
sage.com	10.85
taxassist.co.uk	9.48
anna.money	8.2
tide.co	3.69
taxd.co.uk	3.52
sleek.com	2.46
comparetheaccountant.com	1.8
crunch.co.uk	1.75
others	26.3

xero.com - 21.07%
theaccountancy.co.uk - 10.88%
sage.com - 10.85%
taxassist.co.uk - 9.48%
anna.money - 8.2%
tide.co - 3.69%
taxd.co.uk - 3.52%
sleek.com - 2.46%
comparetheaccountant.com - 1.8%
crunch.co.uk - 1.75%
others - 26.3%

Xero.com leads with 21.07% click share, closely followed by TheAccountancy.co.uk at 10.88%. Others collectively hold 26.30%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Tax and Accounting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	xero.com	anna.money	sage.com	tide.co	comparetheaccountant.com	theaccountancy.co.uk	taxd.co.uk	taxassist.co.uk	crunch.co.uk	sleek.com
2026/05/01	21.37%	14.79%	11.9%	1.79%	0.73%	13.04%	0.66%	9.2%	1.97%	3.56%
2026/05/02	22.8%	14.97%	15.67%	2.94%	0.42%	13.73%	0.61%	8.09%	1.36%	1.38%
2026/05/03	21.28%	14.19%	11.96%	5.34%	1.13%	13.23%	0.78%	8.25%	2.38%	1.87%
2026/05/04	19.23%	15.18%	13.08%	1.54%	0.55%	12.01%	0.73%	8.04%	1.63%	5.61%
2026/05/05	22.02%	14.67%	6.84%	5.35%	1.15%	14.69%	0.75%	6.13%	2.19%	4.22%
2026/05/06	20.4%	17.2%	6.9%	8.79%	1.2%	13.19%	1.04%	4.49%	1.28%	4.8%
2026/05/07	21.77%	15.08%	7.57%	7.51%	0.69%	15.66%	0.56%	2.96%	1.21%	5.23%
2026/05/08	21.59%	15.17%	7.52%	7.82%	0.47%	15.19%	0.84%	5.79%	0.9%	5.19%
2026/05/09	22.61%	15.88%	11.23%	8.59%	1.29%	14.26%	1.97%	4.32%	1.71%	1.53%
2026/05/10	21.28%	14.46%	10.09%	9.07%	1.31%	17.51%	2.02%	5.74%	1.27%	1.52%
2026/05/11	23.01%	13.67%	8.13%	7.24%	2.14%	12.32%	1.7%	4.25%	0.87%	3.34%
2026/05/12	21.82%	12.79%	10%	5.64%	1.49%	14.04%	3.21%	3.73%	1.04%	3.94%
2026/05/13	17.6%	13.58%	10.68%	7.17%	1.71%	15.16%	2.64%	3.64%	2.66%	3.08%
2026/05/14	13.17%	14.53%	11.52%	7.38%	2.28%	15.32%	3.62%	3.93%	1.04%	3.73%
2026/05/15	21.37%	15%	7.45%	7.73%	0.47%	15.04%	0.83%	5.72%	0.89%	5.14%
2026/05/16	21.02%	13.63%	15.96%	6.23%	1.82%	12.57%	3.26%	1.48%	1.63%	1.08%
2026/05/17	21.31%	13.01%	16.81%	5.41%	1.44%	15.15%	2%	1.29%	2.14%	1.13%
2026/05/18	23.69%	13.18%	13.91%	3.55%	2.2%	13.23%	2.03%	1.06%	1.86%	3.88%
2026/05/19	24.63%	14.77%	13.85%	2.3%	1.53%	13.55%	1.67%	1.09%	1.25%	3.91%
2026/05/20	25.45%	12.86%	12.94%	3.01%	1.87%	12.62%	1.84%	1.16%	1.04%	4.79%
2026/05/21	24.85%	11.48%	13.14%	2.72%	2.24%	11.27%	1.8%	2.8%	1.86%	4.71%
2026/05/22	24.67%	11.12%	11.35%	4.79%	1.1%	13.14%	2.48%	4.47%	1.73%	4.35%
2026/05/23	22.89%	12.14%	13.88%	4.4%	1.44%	16.11%	2.57%	3.22%	1.48%	1.91%
2026/05/24	21.67%	11.3%	16.48%	4.68%	1.19%	16.47%	2.26%	1.33%	2.46%	1.85%
2026/05/25	23.97%	10.05%	12.57%	3.28%	1.01%	14.47%	1.69%	1.93%	2.2%	6.04%
2026/05/26	24.72%	12.16%	11.36%	2.99%	1.98%	11.96%	2.7%	1.56%	1.01%	4.1%
2026/05/27	26.06%	10.26%	12.55%	2.43%	2.2%	13.63%	1.73%	1.81%	1.37%	3.22%
2026/05/28	26.09%	11.85%	12.38%	3.65%	1.85%	12.58%	1.78%	1.45%	0.75%	3.67%
2026/05/29	27.06%	13.32%	12.59%	4.58%	3.17%	3.17%	2.05%	1.75%	0.7%	3.62%
2026/05/30	28.29%	11.95%	14.13%	3.66%	3.81%	2.45%	2.55%	2.17%	1.26%	1.25%
2026/05/31	30.06%	12.25%	9.9%	4.7%	3.9%	2.06%	1.95%	1.84%	1.44%	1.24%

xero.com
anna.money
sage.com
tide.co
comparetheaccountant.com
theaccountancy.co.uk
taxd.co.uk
taxassist.co.uk
crunch.co.uk
sleek.com

In May 2026, xero.com led with a steady rise, peaking at 30.06% on the 31st. Meanwhile, anna.money saw a decline, ending at 12.25%. Sage.com fluctuated, closing at 9.9%. Tide.co’s share varied, finishing at 4.7%. Comparetheaccountant.com gradually increased, reaching 3.9%. Theaccountancy.co.uk dropped sharply, ending at 2.06%. Taxd.co.uk showed moderate growth, closing at 1.95%. Taxassist.co.uk’s share decreased, finishing at 1.84%. Crunch.co.uk remained stable, ending at 1.44%. Sleek.com experienced fluctuations, closing at 1.24%.

Market Exposure

Competitor Count for UK Services Tax and Accounting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/05/01	251
2026/05/02	238
2026/05/03	244
2026/05/04	260
2026/05/05	263
2026/05/06	269
2026/05/07	270
2026/05/08	270
2026/05/09	269
2026/05/10	268
2026/05/11	314
2026/05/12	345
2026/05/13	341
2026/05/14	352
2026/05/15	270
2026/05/16	346
2026/05/17	353
2026/05/18	362
2026/05/19	350
2026/05/20	347
2026/05/21	339
2026/05/22	339
2026/05/23	330
2026/05/24	337
2026/05/25	362
2026/05/26	371
2026/05/27	366
2026/05/28	360
2026/05/29	353
2026/05/30	359
2026/05/31	362

May began with 251 advertisers, fluctuating slightly before surging mid-month to 352. The month concluded with a peak of 362, indicating a strong competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Services Tax and Accounting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
xero.com	4.63%
sage.com	2.07%
theperfectaccountant.com	0.89%
comparetheaccountant.com	0.72%
standardledger.co	0.69%
riftservices.co.uk	-0.56%
anna.money	-1.45%
tide.co	-2.15%
theaccountancy.co.uk	-3.57%
taxassist.co.uk	-4.17%

Xero.com surged with a 4.63% click share increase, while taxassist.co.uk dropped by 4.17%. Sage.com rose by 2.07%, contrasting theaccountancy.co.uk’s 3.57% decline.

Campaign Efficiency

UK Services Tax and Accounting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	xero.com	sage.com	anna.money	comparetheaccountant.com	taxd.co.uk	tide.co	taxassist.co.uk	crunch.co.uk	sleek.com	theaccountancy.co.uk
2026/05/01	21.98%	10.91%	6.59%	0.75%	1.48%	1.86%	15.92%	2.01%	3.59%	9.44%
2026/05/02	25.22%	14.84%	6.49%	0.46%	1.33%	3.11%	15.17%	1.26%	1.47%	10.16%
2026/05/03	20.94%	11.27%	6.74%	1.56%	1.87%	4.41%	18.29%	2.36%	1.85%	9.95%
2026/05/04	16.07%	13.56%	6.96%	0.54%	1.52%	1.98%	15.14%	1.7%	6.86%	8.71%
2026/05/05	20.05%	6.96%	7.05%	1.18%	1.93%	4.2%	11.41%	2.5%	5.08%	11.96%
2026/05/06	16.87%	6.15%	8.63%	1.63%	3.09%	6.96%	8.5%	1.29%	5.48%	11.79%
2026/05/07	19.56%	8.57%	8.2%	1.11%	1.52%	4.93%	5.75%	1.17%	6.85%	14.33%
2026/05/08	17.69%	7.42%	7.61%	0.58%	2.25%	5.23%	11.23%	0.91%	6.87%	13%
2026/05/09	20.43%	12.48%	8.15%	1.63%	4.87%	7.4%	7.34%	1.74%	1.96%	12.5%
2026/05/10	21.56%	10.29%	6.79%	1.62%	4.62%	8.52%	9.97%	1.47%	1.81%	14.77%
2026/05/11	20.22%	8.12%	6.35%	2.8%	3.85%	6.27%	8.61%	0.93%	3.63%	9.94%
2026/05/12	20.48%	11.03%	5.83%	1.93%	6.79%	4.46%	6.81%	1.23%	3.9%	10.65%
2026/05/13	16.91%	11%	6.17%	2.13%	6.18%	5.49%	6.11%	3.2%	3.48%	12.32%
2026/05/14	11.56%	11.43%	6.89%	2.8%	8.6%	5.54%	7.87%	1.05%	3.91%	12.07%
2026/05/15	17.69%	7.42%	7.61%	0.58%	2.25%	5.23%	11.22%	0.91%	6.87%	13%
2026/05/16	18.28%	19.35%	6.87%	2.4%	7.45%	5.38%	2.44%	1.41%	0.98%	10.45%
2026/05/17	20.79%	20.25%	6.69%	1.93%	4.76%	4.71%	2.47%	2.51%	1.14%	12%
2026/05/18	20.6%	18.24%	6.93%	2.96%	4.45%	3.13%	1.66%	1.81%	4.27%	10.79%
2026/05/19	24.6%	14.72%	7.91%	2.2%	3.78%	2.13%	1.65%	1.05%	5.01%	11.03%
2026/05/20	26.1%	13.39%	6.97%	2.6%	4.34%	2.53%	1.84%	0.76%	5.68%	9.75%
2026/05/21	23.43%	13.02%	5.81%	2.87%	4.34%	2.39%	5.78%	2.41%	5.07%	8.3%
2026/05/22	21.31%	12.14%	5.39%	1.17%	5.5%	4.07%	8.85%	2.32%	4.72%	9.59%
2026/05/23	21.71%	14.4%	6.17%	1.88%	6.41%	4.55%	4.75%	2.19%	2.04%	12.94%
2026/05/24	20.26%	18.96%	5.84%	1.39%	4.86%	3.97%	2.28%	3.36%	1.67%	12.87%
2026/05/25	24.5%	13.34%	4.18%	1.04%	3.25%	2.43%	3.3%	3.13%	6.31%	9.21%
2026/05/26	22.64%	11.35%	5.68%	2.36%	6.03%	2.95%	2.48%	1.18%	4.12%	8.44%
2026/05/27	27.15%	11.6%	4.89%	2.63%	3.86%	2.45%	3.06%	1.96%	3.06%	9%
2026/05/28	24.85%	11.3%	5.82%	2.34%	4.23%	3.38%	2.45%	0.92%	3.95%	9%
2026/05/29	25.41%	12.21%	6.38%	4.42%	4.92%	3.59%	2.54%	0.5%	3.89%	1.53%
2026/05/30	26.66%	11.82%	5.45%	5%	5.67%	3.84%	3.42%	2.07%	0.84%	1.07%
2026/05/31	27.46%	8.91%	5.85%	5.11%	4.47%	4.41%	3.14%	1.73%	1.01%	0.9%

xero.com
sage.com
anna.money
comparetheaccountant.com
taxd.co.uk
tide.co
taxassist.co.uk
crunch.co.uk
sleek.com
theaccountancy.co.uk

In May 2026, xero.com led with a steady rise, peaking at 27.46%. sage.com fluctuated, ending at 8.91%. anna.money saw a decline, finishing at 5.85%. comparetheaccountant.com grew, closing at 5.11%. taxd.co.uk showed volatility, ending at 4.47%. tide.co’s share increased to 4.41%. taxassist.co.uk’s share decreased, ending at 3.14%. crunch.co.uk remained low, closing at 1.73%. sleek.com fluctuated, finishing at 1.01%. theaccountancy.co.uk dropped significantly, ending at 0.9%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Tax and Accounting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Services Tax and Accounting - Last month

1
Free MTD For Sole Traders - Fully Automated Filing to HMRC https://www.anna.money › mtd › self_assessment
Free Fully Automated HMRC-Compliant MTD for Income Tax Calculation And Filing Solution.
2
Self Employed Taxes Calculator - Free Accounting Software https://www.sage.com
Free Sage Accounting Software Forever | Get Sage Accounting Today.
3
Affordable & Easy UK Tax Filing | Taxd https://www.taxd.co.uk
Join 10,000+ Brits filing with Taxd. HMRC-recognised & rated ‘Excellent’ on Trustpilot. Say goodbye to tax stress. File your return in minutes with expert support — just £99. Recognised By HMRC.
4
HMRC-Recognised MTD Software - Free MTD Software https://www.tide.co
Pay HMRC directly from Tide - do your taxes all in one place with our MTD ready software.
5
Register as a sole trader with HMRC: step-by-step guide | Xero UK https://www.xero.com
Find Guides, Articles, And Infographics To Help You Do Better Business, Download Today. Xero SMB Gudies. Your Intro To The Milestone Moments In Small Business.

In the competitive landscape of tax and accounting PPC ads, Anna.money stands out with its promise of free, fully automated HMRC-compliant filing for sole traders. Sage.com offers perpetual free accounting software, appealing to the cost-conscious. Taxd.co.uk emphasizes affordability and ease, boasting over 10,000 satisfied users and excellent Trustpilot ratings. Tide.co simplifies tax payments with its all-in-one MTD software, while Xero.com provides comprehensive guides for sole traders, focusing on business growth. Each ad uniquely addresses the needs of their target audience, from cost savings to ease of use and expert support.

Frequently Asked Questions

Why is the UK Services Tax and Accounting May 2026 Report useful and how should I use it?

Why is the UK Services Tax and Accounting May 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Services Tax and Accounting May 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Services Tax and Accounting May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Services Tax and Accounting May 2026 Report?

The UK Services Tax and Accounting May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The UK Services Tax and Accounting May 2026 Report aggregates data from across both device types and Google Shopping.
Who is this UK Services Tax and Accounting May 2026 Report for?

The UK Services Tax and Accounting May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Ask Arlo: AI generated search insights in seconds

In today's fast-paced digital marketing landscape, extracting valuable insights from vast amounts of data can be a daunting task. This is where Ask Arlo, Adthena's GenAI-powered chatbot, comes into play. Ask Arlo revolutionizes the way marketers of all levels interact with their data, providing instant, AI generated search insights and reports directly within the Adthena platform.Read case study

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A prominent law firm in Georgia (US), had a massive amount of trademark infringements in the 9 markets they serve. Using Adthena, they were able to significantly cut their brand infringements and CPC’s in the first five months using Adthena. Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Services Tax and Accounting brands

Share of Spend for the top 10 UK Services Tax and Accounting brands

Competitor Count for UK Services Tax and Accounting

Market Loss & Market Gains for UK Services Tax and Accounting

UK Services Tax and Accounting Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Services Tax and Accounting

Frequently Asked Questions

Why is the UK Services Tax and Accounting May 2026 Report useful and how should I use it?

Why is the UK Services Tax and Accounting May 2026 Report useful?

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