US Software & Technology Data Analytics - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Data Analytics – US

Google AI Overview visibility for Software & Technology Data Analytics US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 49.1314965852
50.8685034148
49%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 14
86
14%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 1%
Navigational 5%
Seasonal 0%
Local 0%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 US Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
adobe.com 10.31
envato.com 7.37
zoominfo.com 5.48
grammarly.com 5.09
smallpdf.com 4.51
atlassian.com 4.01
airtable.com 3.03
databricks.com 2.86
seagate.com 2.76
buffer.com 1.99
others 52.59
  • adobe.com - 10.31%
  • envato.com - 7.37%
  • zoominfo.com - 5.48%
  • grammarly.com - 5.09%
  • smallpdf.com - 4.51%
  • atlassian.com - 4.01%
  • airtable.com - 3.03%
  • databricks.com - 2.86%
  • seagate.com - 2.76%
  • buffer.com - 1.99%
  • others - 52.59%

Copyright © Adthena. All rights reserved.

Adobe.com leads with a 10.31% click share, followed by Envato.com at 7.37%. Others dominate with 52.59%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date adobe.com airtable.com zoho.com monday.com databricks.com zoominfo.com grammarly.com squareup.com atlassian.com semrush.com
2026/08/01 7.9% 2.2% 0.84% 1.99% 1.97% 2.26% 2.2% 2.64% 1.32% 0.77%
2026/08/02 7.34% 2.51% 0.83% 2.16% 2.61% 2.94% 1.24% 2.35% 1.82% 2.16%
2026/08/03 6.82% 1.94% 1.2% 2.34% 1.79% 3.4% 1.39% 1.9% 3.69% 2.25%
2026/08/04 5.69% 1.62% 0.93% 2.96% 1.86% 2.13% 2.17% 1.77% 1.93% 1.93%
2026/08/05 5.99% 1.25% 3.04% 2.34% 2.67% 1.83% 2.44% 3.29% 4.18% 1.67%
2026/08/06 5.52% 1.65% 2.39% 1.65% 1.39% 3.29% 2.75% 2.29% 3.79% 3.12%
2026/08/07 4.41% 1.33% 2.08% 1.69% 2.87% 4.89% 2.86% 2.46% 3.29% 1.14%
2026/08/08 4.04% 3.97% 2.58% 1.29% 3.14% 5% 1.87% 2.56% 2.61% 2.13%
2026/08/09 9.14% 2.37% 3.47% 0.57% 2.43% 4.7% 4.61% 1.16% 3.01% 0.06%
2026/08/10 4.98% 1.86% 3.86% 0.18% 3.23% 3.92% 2.7% 2.58% 1.41% 0.51%
2026/08/11 5.01% 2.13% 3.79% 0.57% 2.83% 2.43% 5.76% 2.12% 2.53% 1.99%
2026/08/12 5.14% 0.94% 2.06% 1.44% 3.34% 4.22% 1.74% 2.08% 4.25% 2.08%
2026/08/13 3.69% 2.06% 3.23% 0.44% 3.58% 4.6% 4.53% 3.75% 3.67% 3.9%
2026/08/14 3.6% 2.84% 1.5% 0.56% 3.82% 5.14% 1.74% 2.95% 2.79% 4.96%
2026/08/15 7.31% 3.3% 2.85% 0.42% 2.61% 3.43% 1.85% 4.22% 3.33% 4%
2026/08/16 6.92% 2.96% 1.81% 0.73% 3.5% 3.12% 2.32% 5.36% 2.26% 1.79%
2026/08/17 4.88% 3.34% 1.98% 0.51% 3.18% 4.57% 2.51% 3.92% 1.68% 2.4%
2026/08/18 8.8% 1.54% 3.06% 0.32% 4.25% 3.6% 1.78% 2.65% 1.77% 0.27%
2026/08/19 6.15% 0.71% 2.56% 0.21% 4.46% 3.01% 3.33% 3.96% 2.53% 0.89%
2026/08/20 6.63% 2.06% 3.12% 0.72% 4.11% 4.96% 2.42% 2.54% 2.17% 2.82%
2026/08/21 3.67% 2.61% 3.64% 1.43% 4.49% 4.01% 2.47% 3.19% 2.43% 1.43%
2026/08/22 6.76% 1.97% 2.81% 2.2% 4.02% 3.51% 2.59% 5.36% 2.44% 1.19%
2026/08/23 8.52% 2.84% 2.33% 2.23% 3.51% 3.38% 3.21% 3.71% 2.23% 2.37%
2026/08/24 5.54% 1.73% 2.68% 3.14% 2.51% 3.14% 1.77% 2.58% 2.26% 1.28%
2026/08/25 6.75% 1.51% 2.9% 3.08% 3.74% 3.17% 2.76% 2.68% 2.15% 0.81%
2026/08/26 4.99% 1.63% 2.66% 1.99% 4.08% 2.9% 2.78% 2.55% 3.18% 1.98%
2026/08/27 7.54% 2.39% 1.56% 3.17% 3.02% 2.6% 2.79% 2.97% 2.63% 0.24%
2026/08/28 5.17% 2.68% 2.53% 3.07% 3.64% 2.69% 2.59% 2.48% 1.82% 0.88%
2026/08/29 6.46% 3.01% 3.02% 3.58% 2.88% 2.65% 2.38% 3.9% 1.5% 1.27%
2026/08/30 8.59% 1.87% 3.53% 1.67% 3.04% 2.25% 2.37% 2.77% 1.21% 1.46%
2026/08/31 6.91% 3.26% 3.16% 2.75% 2.74% 2.27% 2.26% 1.76% 1.44% 1.1%
  • adobe.com
  • airtable.com
  • zoho.com
  • monday.com
  • databricks.com
  • zoominfo.com
  • grammarly.com
  • squareup.com
  • atlassian.com
  • semrush.com

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Adobe’s PPC spend fluctuated, peaking at 9.14% on August 9. Airtable’s spend was steady, ending at 3.26%. Zoho saw a gradual rise, finishing at 3.16%. Monday.com had a mid-month dip, closing at 2.75%. Databricks peaked mid-month, ending at 2.74%. Zoominfo’s spend was volatile, closing at 2.27%. Grammarly’s spend was consistent, ending at 2.26%. Squareup’s spend peaked mid-month, closing at 1.76%. Atlassian’s spend was stable, ending at 1.44%. Semrush’s spend was erratic, closing at 1.10%.

Market Exposure

Competitor Count for US Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 1573
2026/08/02 1582
2026/08/03 1529
2026/08/04 1609
2026/08/05 1284
2026/08/06 1240
2026/08/07 1191
2026/08/08 1130
2026/08/09 1154
2026/08/10 1236
2026/08/11 1235
2026/08/12 1207
2026/08/13 1142
2026/08/14 1129
2026/08/15 1090
2026/08/16 1100
2026/08/17 1082
2026/08/18 1052
2026/08/19 966
2026/08/20 990
2026/08/21 969
2026/08/22 977
2026/08/23 977
2026/08/24 1001
2026/08/25 959
2026/08/26 957
2026/08/27 1025
2026/08/28 1122
2026/08/29 1137
2026/08/30 1180
2026/08/31 1183

Copyright © Adthena. All rights reserved.

August began with 1,573 advertisers, peaking at 1,609 on the 4th. A decline followed, reaching a low of 957 on the 26th. The month concluded with a slight recovery to 1,183 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
seagate.com 1.21%
envato.com 0.82%
adobe.com 0.72%
databricks.com 0.68%
blockchain.com 0.42%
pyramidanalytics.com -0.33%
atlassian.com -0.42%
semrush.com -0.67%
zoominfo.com -0.7%
grammarly.com -0.95%

Copyright © Adthena. All rights reserved.

Seagate.com surged with a 1.21% click share increase, while Grammarly.com faced a significant drop of 0.95%.

Campaign Efficiency

US Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date adobe.com triplewhale.com smallpdf.com airtable.com grammarly.com envato.com databricks.com atlassian.com zoominfo.com pdf.net
2026/08/01 8.35% 0% 3.11% 1.76% 2.33% 1.15% 1.62% 1.33% 1.37% 0.66%
2026/08/02 8.01% 0.4% 3.24% 1.88% 1.29% 1.19% 2.22% 1.68% 1.75% 1.13%
2026/08/03 8.42% 0.89% 3.98% 1.62% 1.47% 1.11% 1.29% 2.78% 2.06% 0.73%
2026/08/04 5.78% 0.95% 2.85% 1.22% 2.29% 1.31% 1.53% 1.99% 1.31% 1.85%
2026/08/05 7.56% 0.98% 5.57% 1% 2.46% 1.9% 2.03% 3.57% 1.09% 2.14%
2026/08/06 6.96% 1.1% 4.72% 1.28% 2.75% 2.12% 0.93% 3.06% 1.87% 2.85%
2026/08/07 5.81% 1.76% 4.07% 1.09% 2.9% 2.79% 2.26% 3.3% 2.78% 2.05%
2026/08/08 6.25% 3.52% 2.85% 3.74% 1.94% 1.58% 2.54% 2.64% 2.91% 0.83%
2026/08/09 10.52% 1.66% 4.25% 1.68% 4.42% 2.43% 1.82% 2.38% 2.62% 1.41%
2026/08/10 7.29% 2.4% 2.93% 1.33% 2.62% 2.34% 2.29% 1.78% 2.18% 2.48%
2026/08/11 7.61% 1.51% 4.25% 1.52% 5.67% 2.21% 2.04% 2.47% 1.36% 1.64%
2026/08/12 5.57% 1.46% 2.96% 0.69% 1.83% 2.82% 2.56% 3.27% 2.47% 2.22%
2026/08/13 6.08% 1.56% 3.28% 1.64% 4.88% 2.2% 2.21% 3.63% 2.81% 2.7%
2026/08/14 6.31% 3.28% 4.51% 2.09% 1.8% 2.03% 2.7% 2.58% 2.95% 1.14%
2026/08/15 7.09% 0.62% 3.71% 2.32% 1.83% 2.25% 1.62% 3.37% 1.88% 1.61%
2026/08/16 8.64% 4.22% 5.09% 2.08% 2.31% 1.71% 2.32% 2.1% 1.71% 1.68%
2026/08/17 6.79% 3.35% 4.13% 2.4% 2.76% 1.7% 2.02% 1.76% 2.83% 1.17%
2026/08/18 10.64% 2.04% 4.81% 1.07% 1.68% 2.76% 2.57% 1.66% 1.84% 2.57%
2026/08/19 8.52% 2.37% 4.86% 0.37% 3.24% 2.93% 3.19% 2.91% 1.6% 1.71%
2026/08/20 9.67% 1.77% 5.46% 1.44% 2.42% 3.18% 2.78% 2.45% 2.8% 1.25%
2026/08/21 6.96% 0.87% 4.91% 1.78% 2.39% 2.35% 3.13% 2.58% 2.15% 2.01%
2026/08/22 7.83% 1.46% 4.06% 1.55% 2.8% 2.13% 3.06% 2.44% 2.13% 1.85%
2026/08/23 9.01% 1.31% 5.8% 2.31% 3.37% 1.86% 2.72% 2.1% 1.99% 1%
2026/08/24 6.11% 1.93% 4.01% 1.65% 2.02% 1.9% 1.95% 2.06% 2.02% 0.93%
2026/08/25 7.96% 2.44% 3.68% 1.36% 3.11% 2.19% 2.86% 2.76% 2.01% 0.84%
2026/08/26 6.3% 2.96% 4.27% 1.19% 3.03% 2.31% 3.06% 2.81% 1.78% 2.45%
2026/08/27 7.13% 1.32% 3.66% 1.64% 2.89% 2.38% 2.23% 2.93% 1.53% 1.56%
2026/08/28 5.89% 2.1% 3.97% 1.88% 2.68% 2.54% 2.64% 1.91% 1.59% 1.65%
2026/08/29 7.64% 1.2% 4.58% 2.7% 2.63% 1.65% 2.55% 1.76% 1.67% 1.36%
2026/08/30 8.45% 2.79% 3.82% 1.49% 2.67% 2.53% 2.4% 1.35% 1.47% 0.78%
2026/08/31 7.02% 5.48% 4.19% 2.66% 2.43% 2.36% 2.05% 1.89% 1.39% 1.03%
  • adobe.com
  • triplewhale.com
  • smallpdf.com
  • airtable.com
  • grammarly.com
  • envato.com
  • databricks.com
  • atlassian.com
  • zoominfo.com
  • pdf.net

Copyright © Adthena. All rights reserved.

Adobe’s impression share fluctuated, peaking at 10.64% on August 18. Triplewhale saw a significant rise, ending at 5.48%. Smallpdf maintained stability, while Airtable and Grammarly showed varied trends. Envato, Databricks, and Atlassian experienced moderate changes. Zoominfo and PDF.net had minor fluctuations.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Data Analytics - Last month
  1. 1
    Airtable: Build Enterprise-ready AI Workflows, Apps & Agents https://www.airtable.com

    Airtable: Build Enterprise-ready AI Workflows, Apps & Agents | Airtable. Project Tracker. Gantt Views.

  2. 2
    Envato® https://elements.envato.com

    Unlimited Stock Assets — Download Millions of Video Templates, WP Themes, Photos, Graphic Templates & More! Deliver better Projects Faster with Ready-to-use Graphic, Web and Video Templates. Easy Licensing.

  3. 3
    Data Center Space and Power - $600/month Cabinet https://www.he.net

    Redundant A&B (Primary and Secondary) Power, 30 amp 208 volt electrical circuits available

  4. 4
    PDF Converter https://www.smallpdf.com

    Convert files from and to PDF — Convert PDF files online easily with Smallpdf, your online PDF converter tool. Convert documents...

  5. 5
    ZoomInfo https://www.zoominfo.com

    The Best & Most Trusted Data — ZoomInfo products are backed by the leading B2B database to make business growth easy! With...

Copyright © Adthena. All rights reserved.

Airtable’s ad highlights enterprise-ready AI workflows, emphasizing project tracking and Gantt views. Envato® offers unlimited stock assets for faster project delivery. HE.net focuses on affordable data center space with redundant power. Smallpdf simplifies PDF conversions online. ZoomInfo promotes trusted B2B data for business growth.

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