US Software & Technology Data Analytics - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
beenverified.com	5.19
grammarly.com	4.68
amazon.com	3.66
kentik.com	2.97
spokeo.com	2.92
seagate.com	2.89
peoplefinders.com	2.66
snowflake.com	2.59
adobe.com	2.53
envato.com	2.31
others	67.6

In the PPC landscape, “others” dominate with 67.6% click share, overshadowing top players like beenverified.com at 5.19% and grammarly.com at 4.68%.

Market Exposure

Share of Spend for the top 10 US Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	lightspeedhq.com	monday.com	netsuite.com	capterra.com	databricks.com	airtable.com	zoho.com	adobe.com	beenverified.com	snowflake.com
2025/04/01	0.68%	3.94%	1.71%	2.84%	1.92%	1.27%	2.22%	1.64%	3.16%	1.71%
2025/04/02	0.84%	3.55%	2.34%	2.17%	2.18%	1.64%	1.61%	1.8%	0.88%	1.92%
2025/04/03	0.58%	3.2%	1.73%	1.33%	1.55%	1.46%	1.06%	1.48%	2.84%	2.11%
2025/04/04	1.5%	2.89%	2.03%	2.04%	1.26%	1.43%	1.77%	1.86%	2.53%	1.79%
2025/04/05	1.53%	3.11%	1.69%	1.39%	1.63%	1.61%	1.62%	2.15%	2.56%	2.19%
2025/04/06	1.23%	4.04%	1.54%	1.04%	1.84%	1.55%	1.75%	2.6%	1.62%	2.34%
2025/04/07	1.65%	3.04%	1.96%	1.52%	1.7%	1.12%	2.28%	1.69%	0.67%	2.87%
2025/04/08	1.78%	3.06%	2.01%	1.91%	1.36%	1.26%	2.06%	1.35%	2.26%	1.05%
2025/04/09	1.25%	3.8%	1.78%	2.69%	1.3%	1.56%	2.29%	1.15%	0.47%	1.52%
2025/04/10	1.75%	5.27%	2%	1.75%	1.61%	1.52%	2.61%	1.29%	1.31%	1.63%
2025/04/11	1.63%	3.01%	1.8%	1.62%	1.33%	1.45%	1.68%	1.61%	1.72%	2.41%
2025/04/12	1.5%	3.25%	1.64%	1.45%	1.75%	1.85%	1.77%	1.92%	0.73%	2.3%
2025/04/13	1.56%	3.12%	1.55%	1.29%	1.6%	1.55%	1.5%	2%	1.91%	2.85%
2025/04/14	1.15%	3.75%	1.53%	0.98%	1.68%	1.44%	2.22%	1.79%	1.46%	1.62%
2025/04/15	1.38%	4.08%	1.65%	1.87%	2.17%	0.92%	2.51%	1.58%	1.11%	1.34%
2025/04/16	1.61%	4.14%	2.03%	2.17%	2.04%	1.11%	1.79%	1.9%	0.91%	1.4%
2025/04/17	0.44%	3.14%	2.38%	0.69%	1.67%	1.19%	2.63%	3.27%	1.99%	1.53%
2025/04/18	1.46%	2.76%	1.58%	1.26%	1.85%	1.31%	2.62%	2.09%	2.06%	1.42%
2025/04/19	2.05%	2.95%	1.67%	1.75%	1.92%	1.36%	1.3%	2.24%	2.31%	1.47%
2025/04/20	1.98%	3.9%	1.69%	1.39%	2.47%	2.73%	1.33%	2.32%	1.22%	2.76%
2025/04/21	2.18%	3.74%	2.1%	1.4%	2.18%	2.03%	2.15%	1.48%	0.91%	2.46%
2025/04/22	1.94%	3.37%	1.85%	2.03%	1.5%	1.57%	2.09%	1.13%	3.28%	1.4%
2025/04/23	2.18%	4.05%	1.69%	2.25%	1.6%	2.49%	2.51%	1.51%	0.8%	1.42%
2025/04/24	2.34%	3.56%	1.95%	1.71%	1.62%	1.96%	2.25%	1.46%	1.03%	2.25%
2025/04/25	2.35%	3.72%	1.98%	2.07%	1.49%	1.95%	1.76%	1.68%	0.66%	2.1%
2025/04/26	1.75%	3.8%	1.7%	1.78%	1.6%	2.64%	1.66%	3.1%	3.49%	2.72%
2025/04/27	2.06%	3.62%	1.79%	1.18%	1.84%	2.59%	1.68%	2.39%	1.45%	3.24%
2025/04/28	1.89%	3.61%	1.89%	1.47%	1.71%	1.8%	2.2%	1.93%	0.6%	1.42%
2025/04/29	2.31%	4.91%	2.11%	1.8%	2.07%	1.59%	2.56%	1.15%	2.08%	1.12%
2025/04/30	2.9%	2.84%	2.4%	2.32%	2.22%	2.22%	2.19%	1.69%	1.41%	0.94%

April saw dynamic shifts in PPC spend share. Lightspeedhq.com surged, peaking at 2.90 on April 30. Monday.com fluctuated, ending at 2.84. Netsuite.com steadily rose, closing at 2.40. Capterra.com and Databricks.com showed varied trends, finishing at 2.32 and 2.22, respectively. Airtable.com and Zoho.com experienced ups and downs, ending at 2.22 and 2.19. Adobe.com and Beenverified.com had mixed performances, closing at 1.69 and 1.41. Snowflake.com’s share decreased, ending at 0.94.

Market Exposure

Competitor Count for US Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	2265
2025/04/02	2200
2025/04/03	2245
2025/04/04	2329
2025/04/05	2223
2025/04/06	2262
2025/04/07	2310
2025/04/08	2231
2025/04/09	2191
2025/04/10	2201
2025/04/11	2182
2025/04/12	2074
2025/04/13	2073
2025/04/14	2178
2025/04/15	2143
2025/04/16	2187
2025/04/17	2287
2025/04/18	2441
2025/04/19	2295
2025/04/20	2228
2025/04/21	2320
2025/04/22	2316
2025/04/23	2302
2025/04/24	2250
2025/04/25	2185
2025/04/26	2097
2025/04/27	2088
2025/04/28	2176
2025/04/29	2096
2025/04/30	2065

April saw fluctuating advertiser numbers, peaking at 2,441 on April 18. The month ended with a decline, closing at 2,065.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
intelius.com	1.99%
grammarly.com	1.8%
rocketreach.co	0.71%
airtable.com	0.51%
beenverified.com	0.49%
spokeo.com	-0.79%
telephonenumberlookups.com	-1.03%
zoominfo.com	-1.11%
seagate.com	-1.24%
amazon.com	-1.85%

Intelius and Grammarly surged in click share, while Amazon and Seagate experienced notable declines.

Campaign Efficiency

US Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	grammarly.com	monday.com	beenverified.com	amazon.com	capterra.com	adobe.com	spokeo.com	peoplefinders.com	atlassian.com	domo.com
2025/04/01	0.86%	3.16%	5.14%	3.51%	1.67%	1.35%	3.36%	2.89%	0.65%	1.05%
2025/04/02	3.2%	3.85%	1.77%	4.81%	1.32%	1.87%	0.81%	0.35%	1.22%	1.03%
2025/04/03	2.57%	2.98%	3.6%	5.23%	1.04%	1.47%	1.88%	1.84%	1.04%	1.5%
2025/04/04	1.89%	2.67%	4.26%	5.07%	1.31%	1.7%	3.41%	2.87%	1.31%	1.37%
2025/04/05	1.47%	2.82%	4.44%	4.91%	1.17%	2.25%	3.03%	2.22%	0.96%	2.27%
2025/04/06	1.44%	3.72%	2.78%	5.71%	0.91%	2.49%	2.84%	2.01%	1.11%	1.99%
2025/04/07	1.74%	3.04%	1.14%	6.35%	0.95%	1.92%	0.95%	0.47%	1.23%	1.9%
2025/04/08	1.44%	2.88%	4.19%	4.07%	1.28%	1.69%	3.14%	3.47%	1%	0.02%
2025/04/09	2.22%	3.94%	0.87%	5.88%	1.7%	1.77%	1.11%	0.27%	1.13%	0.02%
2025/04/10	2.01%	4.33%	2.5%	4.94%	1.27%	2.08%	1.33%	1.01%	1.02%	0.02%
2025/04/11	3.07%	2.78%	2.42%	5.09%	1.42%	2.22%	0.61%	0.76%	0.83%	1.97%
2025/04/12	1.24%	2.84%	1.36%	7.16%	1.09%	2.19%	1.18%	0.84%	1.49%	2.43%
2025/04/13	1.14%	3.01%	3.16%	6.19%	0.94%	1.99%	2.19%	2.57%	1.2%	1.79%
2025/04/14	2.81%	3.82%	2.19%	4.2%	0.75%	1.92%	1.23%	0.94%	0.51%	2.07%
2025/04/15	1.22%	3.75%	1.88%	5.08%	1.28%	2.06%	1.47%	0.52%	1.32%	1.51%
2025/04/16	2.23%	4.22%	1.78%	3.77%	1.41%	2.68%	1.16%	0.76%	0.95%	1.5%
2025/04/17	1.21%	3.14%	2.69%	4.37%	0.81%	3.21%	0.57%	0.63%	0.38%	0.84%
2025/04/18	1.86%	2.38%	3.24%	3.01%	1.09%	2.39%	1.3%	2.55%	0.59%	1.55%
2025/04/19	1.28%	3.1%	3.46%	4.08%	1.61%	2.26%	1.93%	1.82%	1.17%	2.54%
2025/04/20	2.71%	4.04%	2.14%	3.49%	1.41%	2.45%	0.7%	0.77%	1.03%	2.02%
2025/04/21	1.83%	3.9%	1.59%	3.22%	1.44%	2.32%	0.61%	0.37%	1.88%	1.62%
2025/04/22	3.46%	3.29%	5.2%	1.79%	1.43%	1.56%	2.92%	2.83%	1.43%	0.61%
2025/04/23	3.43%	4.02%	1.56%	3.51%	1.78%	1.89%	0.96%	0.68%	1.49%	1.3%
2025/04/24	3.95%	3.37%	1.92%	3.68%	1.57%	1.91%	0.78%	0.37%	1.23%	0.85%
2025/04/25	4.13%	3.94%	1.33%	3.2%	1.46%	2.12%	0.61%	0.31%	1.36%	0.97%
2025/04/26	1.48%	3.68%	5.63%	2.7%	1.55%	3.2%	2.68%	3.76%	2.01%	1.73%
2025/04/27	3.38%	4.12%	2.43%	2.67%	1.05%	2.94%	1.66%	1.38%	1.93%	0.97%
2025/04/28	3.82%	3.48%	1.14%	2.33%	1.38%	2.35%	0.7%	0.34%	1.84%	2.07%
2025/04/29	3.13%	4.69%	3.62%	2.44%	1.42%	1.75%	1.66%	1.76%	1.29%	1.44%
2025/04/30	3.53%	2.98%	2.85%	2.7%	2.18%	2.15%	1.9%	1.48%	1.26%	1.09%

April’s PPC landscape saw Amazon leading with consistent high impressions, peaking mid-month. Grammarly and Monday.com showed fluctuating trends, while BeenVerified spiked late. Capterra and Atlassian maintained steady shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Airtable https://www.airtable.com
Connect and Organize Data — Build custom collaboration apps effortlessly. Automate all your workflows with Airtable. Airtable can help you enhance collaboration, accelerate workflows, and drive alignment.
2
Envato® | Unlimited Downloads, One Price | Start Creating https://elements.envato.com
Download Millions of Video Templates, WP Themes, Photos, Graphic Templates & More! Deliver better...
3
monday.com is So Much Better | Objective Comparison Here https://www.monday.com
monday.com is the Best Collaboration Tool to Manage Multiple Projects. Try Now for Free. Boost Productivity, Manage Any Workflow & Achieve More.
4
Snowflake https://signup.snowflake.com › free-trial
Get Started Today — Discover The Performance & Simplicity Of Snowflake's Data Cloud. Free Trial! Sign Up for...
5
Reverse Phone Lookup Free http://www.spokeo.com › phone › lookup
Phone Number Lookup Free — People search engine and free white pages finds phone, address, email, and photos

Airtable’s ad highlights seamless data organization and workflow automation, enhancing collaboration. Envato entices with unlimited creative downloads at a single price. Monday.com promises superior project management and productivity. Snowflake offers a free trial to explore its data cloud’s simplicity. Spokeo provides free reverse phone lookup services.

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

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Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
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On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

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The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Does this include mobile, desktop and Google Shopping data?

Yes. The PPC Market Share Report 2025 aggregates data from across both device types and Google Shopping.
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The PPC Market Share Report 2025 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

US Software & Technology Data Analytics - PPC Market Share Analysis April 2025

Share of Clicks for top 10 US Software & Technology Data Analytics brands

Share of Spend for the top 10 US Software & Technology Data Analytics brands

Competitor Count for US Software & Technology Data Analytics

Market Loss & Market Gains for US Software & Technology Data Analytics

US Software & Technology Data Analytics Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Data Analytics

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance