US Software & Technology Data Analytics - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Data Analytics – US

Google AI Overview visibility for Software & Technology Data Analytics US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 29.8138167565
70.1861832435
29%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 18
82
18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 1%
Navigational 3%
Seasonal 0%
Local 0%
Problem Solving 11%

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Market Exposure

Share of Clicks for top 10 US Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
beenverified.com 7.07
adobe.com 4.75
kentik.com 3.96
peoplefinders.com 3.15
envato.com 3.07
intelius.com 2.94
grammarly.com 2.66
airtable.com 2.55
atlassian.com 2.31
databricks.com 2.28
others 65.26
  • beenverified.com - 7.07%
  • adobe.com - 4.75%
  • kentik.com - 3.96%
  • peoplefinders.com - 3.15%
  • envato.com - 3.07%
  • intelius.com - 2.94%
  • grammarly.com - 2.66%
  • airtable.com - 2.55%
  • atlassian.com - 2.31%
  • databricks.com - 2.28%
  • others - 65.26%

Copyright © Adthena. All rights reserved.

In the PPC landscape, “others” dominate with 65.26% click share. Beenverified.com leads individual advertisers at 7.07%, followed by adobe.com at 4.75%.

Market Exposure

Share of Spend for the top 10 US Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date monday.com adobe.com airtable.com coursera.org zoho.com databricks.com beenverified.com atlassian.com netsuite.com geteppo.com
2025/11/01 3.5% 3.83% 1.94% 1.14% 2.75% 1.16% 2.2% 1.35% 1.82% 8.62%
2025/11/02 3.43% 4.23% 2.79% 0.78% 2.56% 1.14% 2.34% 1.35% 1.14% 9.19%
2025/11/03 2.5% 5.23% 1.49% 1.5% 2.72% 1.11% 2.27% 1.59% 1.48% 4.66%
2025/11/04 3.9% 4.56% 0.95% 1.06% 2.73% 0.69% 2.11% 1.25% 1.42% 3.98%
2025/11/05 2.88% 6% 0.7% 1.2% 2.72% 0.93% 1.85% 1.14% 1.8% 5.99%
2025/11/06 3.24% 3.56% 0.72% 0.81% 2.49% 0.94% 2.26% 1.5% 2.24% 4.68%
2025/11/07 3.16% 4.61% 0.72% 0.56% 2.53% 0.94% 2.22% 1.02% 1.71% 3.85%
2025/11/08 3% 5.29% 1.78% 1.37% 2.89% 1.35% 2.37% 1.2% 1.36% 5.85%
2025/11/09 2.5% 5.53% 1.69% 1.55% 2.06% 1.14% 2.16% 0.62% 0.91% 7.76%
2025/11/10 4.58% 5.51% 1.48% 1.29% 3.35% 1.28% 1.71% 1.79% 1.18% 0.01%
2025/11/11 4.36% 5.99% 0.7% 1.72% 3.03% 1.25% 2.43% 2.22% 1.42% 0%
2025/11/12 4.13% 4.75% 0.71% 1.46% 3.47% 1.11% 3.38% 2.04% 1.85% 0%
2025/11/13 4.04% 4.55% 0.91% 1.16% 2.69% 0.91% 2.5% 1.9% 1.7% 0%
2025/11/14 4.47% 4.98% 0.86% 1.11% 3.07% 1.35% 3.03% 1.05% 1.63% 0%
2025/11/15 3.36% 5.9% 1.13% 1.07% 3.47% 1.66% 2.06% 1.38% 1.59% 0%
2025/11/16 3.62% 5.65% 1.57% 1.38% 3.63% 1.59% 2.28% 0.84% 1.21% 0%
2025/11/17 4.06% 4.31% 2.32% 1.33% 3.64% 1.13% 2.31% 1.03% 1.23% 0%
2025/11/18 3.9% 4.72% 1.23% 1% 3.37% 1.26% 2.47% 1.23% 1.39% 0%
2025/11/19 3.31% 5.01% 1.18% 1.47% 3.96% 1.22% 2.83% 1.74% 1.77% 0%
2025/11/20 4.25% 5.4% 1.31% 1.09% 3.14% 1.53% 2.72% 1.28% 1.72% 0%
2025/11/21 4.09% 4.38% 1.57% 1.27% 4.09% 1.52% 1.88% 0.92% 2.31% 0%
2025/11/22 3.45% 4.17% 1.1% 1.53% 3.8% 1.7% 1.63% 1.49% 2.58% 0%
2025/11/23 4.5% 4.88% 1.45% 1.21% 2.71% 1.61% 2.36% 0.97% 1.59% 0%
2025/11/24 5.32% 4.55% 2.13% 1.61% 3.41% 1.41% 1.66% 1.63% 1.77% 0%
2025/11/25 5.77% 5.22% 1.76% 1.17% 2.96% 1.34% 2.25% 1.47% 1.76% 0%
2025/11/26 5.26% 4.76% 2.84% 0.79% 3.57% 1.5% 1.51% 1.32% 0.39% 0%
2025/11/27 4.36% 3.98% 2.32% 1.3% 3.56% 1.67% 1.41% 1.03% 0.06% 0%
2025/11/28 3.48% 2.75% 2.18% 0.64% 3.34% 1.63% 1.61% 1.97% 0.05% 0%
2025/11/29 3.37% 3.13% 3% 1.27% 3.23% 0.83% 2.35% 0.66% 1.52% 0%
2025/11/30 4.1% 3.3% 2.62% 2.6% 2.24% 1.55% 1.37% 0.93% 0.84% 0%
  • monday.com
  • adobe.com
  • airtable.com
  • coursera.org
  • zoho.com
  • databricks.com
  • beenverified.com
  • atlassian.com
  • netsuite.com
  • geteppo.com

Copyright © Adthena. All rights reserved.

In November 2025, advertiser spend share on Google’s PPC saw dynamic shifts. Geteppo.com started strong but plummeted by mid-month. Adobe.com maintained a steady presence, while monday.com surged towards the end. The month concluded with diverse trends across domains.

Market Exposure

Competitor Count for US Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 1860
2025/11/02 1924
2025/11/03 1993
2025/11/04 2048
2025/11/05 2079
2025/11/06 2001
2025/11/07 2029
2025/11/08 1947
2025/11/09 1932
2025/11/10 2128
2025/11/11 2013
2025/11/12 2012
2025/11/13 1971
2025/11/14 1987
2025/11/15 1913
2025/11/16 1931
2025/11/17 1953
2025/11/18 1960
2025/11/19 1944
2025/11/20 1926
2025/11/21 1885
2025/11/22 1845
2025/11/23 1847
2025/11/24 1858
2025/11/25 1874
2025/11/26 1841
2025/11/27 1848
2025/11/28 1871
2025/11/29 1801
2025/11/30 1820

Copyright © Adthena. All rights reserved.

November saw a dynamic shift in distinct advertisers, peaking at 2,128 on the 10th. The month concluded with a decrease, settling at 1,820.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
airtable.com 1.33%
kentik.com 1.12%
envato.com 0.46%
databricks.com 0.41%
whitepages.com 0.4%
dynamicyield.com -0.6%
adobe.com -0.97%
geteppo.com -1.15%
peoplefinders.com -1.19%
beenverified.com -1.28%

Copyright © Adthena. All rights reserved.

Airtable.com soared with a 1.33% click share increase, while beenverified.com plummeted by 1.28%. Kentik.com also rose by 1.12%, contrasting with geteppo.com’s 1.15% decline.

Campaign Efficiency

US Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date monday.com adobe.com beenverified.com zoho.com atlassian.com spokeo.com grammarly.com intelius.com peoplefinders.com geteppo.com
2025/11/01 3.49% 3.77% 3.86% 1.48% 1.56% 1.35% 2.14% 1.21% 1.46% 7.1%
2025/11/02 3.48% 3.91% 3.92% 1.33% 1.33% 1.23% 1.84% 2.04% 1.21% 6.82%
2025/11/03 2.75% 4.46% 3.96% 1.47% 1.72% 1.84% 0.59% 1.76% 1.75% 3.9%
2025/11/04 3.92% 3.76% 3.68% 1.65% 1.37% 0.99% 0.96% 1.27% 0.99% 3.13%
2025/11/05 2.68% 4.9% 3.49% 1.7% 1.24% 1.3% 1.55% 1.42% 2.5% 4.67%
2025/11/06 3.17% 3.05% 4.27% 1.46% 1.7% 0.63% 1.15% 1.36% 3.04% 3.89%
2025/11/07 3.39% 4.06% 3.94% 1.45% 1.19% 1.74% 1.28% 1.03% 1.22% 2.97%
2025/11/08 3.08% 5.18% 4.3% 1.48% 1.53% 1.72% 1.2% 0.89% 1.66% 4.81%
2025/11/09 2.52% 5.06% 3.81% 1.17% 0.84% 0.64% 1.68% 1.37% 1.98% 6.06%
2025/11/10 4.31% 4.78% 3.3% 2.06% 2.37% 0.75% 2.08% 0.93% 1.18% 0.01%
2025/11/11 4.27% 5.35% 4.47% 1.49% 2.49% 1.39% 1.75% 1.04% 2.44% 0%
2025/11/12 4.2% 4.43% 6.05% 1.83% 2.2% 1.73% 1.42% 1.71% 2.37% 0%
2025/11/13 4.2% 4.45% 4.62% 1.69% 2.31% 1.75% 0.77% 1.42% 2.26% 0%
2025/11/14 4.64% 4.24% 5.46% 1.71% 1.21% 2.41% 1.45% 0.82% 1.83% 0%
2025/11/15 3.4% 5.09% 3.85% 1.83% 1.59% 1.66% 2.35% 1.31% 1.67% 0%
2025/11/16 3.75% 4.49% 3.88% 1.91% 1.15% 1.03% 2.5% 2.44% 1.84% 0%
2025/11/17 4.09% 3.55% 4.2% 2.1% 1.23% 1.76% 1.28% 1.02% 1.46% 0%
2025/11/18 4.28% 4.07% 4.35% 2.1% 1.5% 1.86% 1.12% 0.7% 1.25% 0%
2025/11/19 3.25% 4.27% 5.35% 2.33% 2.19% 1.44% 0.56% 2.4% 2.79% 0%
2025/11/20 4.27% 4.67% 4.57% 1.85% 1.66% 1.66% 0.83% 1.57% 1.71% 0%
2025/11/21 4.19% 4.21% 3.51% 2.23% 1.16% 0.98% 0.3% 2.96% 0.53% 0%
2025/11/22 3.6% 4.28% 2.93% 1.93% 2.07% 0.63% 0.6% 1.48% 0.93% 0%
2025/11/23 4.74% 3.97% 3.86% 1.57% 1.34% 1.56% 0.06% 1.48% 0.93% 0%
2025/11/24 5.34% 3.88% 3.38% 1.78% 2.02% 2.21% 0.27% 0.98% 1.19% 0%
2025/11/25 5.56% 4.38% 3.78% 1.62% 1.89% 1.9% 1.28% 0.77% 1.18% 0%
2025/11/26 4.95% 3.27% 2.85% 2.01% 1.69% 0.93% 1.21% 1.07% 1.35% 0%
2025/11/27 4.54% 2.75% 2.42% 1.98% 1.43% 1.03% 2.1% 1.23% 1.5% 0%
2025/11/28 3.44% 2.99% 2.64% 1.81% 2.36% 1.68% 1.84% 0.69% 1.18% 0%
2025/11/29 3.51% 3.08% 3.88% 1.65% 0.9% 2.09% 3.55% 0.92% 1.66% 0%
2025/11/30 4.29% 3.46% 2.13% 1.52% 1.23% 1.04% 1.03% 0.82% 0.68% 0%
  • monday.com
  • adobe.com
  • beenverified.com
  • zoho.com
  • atlassian.com
  • spokeo.com
  • grammarly.com
  • intelius.com
  • peoplefinders.com
  • geteppo.com

Copyright © Adthena. All rights reserved.

In November 2025, Monday.com saw fluctuating impressions, peaking at 5.56% on the 25th. Adobe.com maintained a steady presence, with a high of 5.35% on the 11th. Beenverified.com experienced a significant spike, reaching 6.05% on the 12th. Zoho.com and Atlassian.com showed modest gains, while Spokeo.com and Grammarly.com had varied performances. Intelius.com and Peoplefinders.com had lower shares, with occasional peaks. Geteppo.com started strong but ended with a sharp decline.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Data Analytics - Last month
  1. 1
    Airtable https://www.airtable.com

    Work Together Faster Than Ever — Teams at over 500,000 forward-thinking organizations use Airtable every day. Join them. Airtable...

  2. 2
    Databricks https://www.databricks.com › free-ebook › download

    Data Intelligence Platform — Discover How the Databricks Data Intelligence Platform Empowers Your Data and AI Tasks. Get...

  3. 3
    Envato® | Unlimited Assets & AI Tools | Start Creating https://elements.envato.com

    Download Millions of Video Templates, WP Themes, Photos, Graphic Templates & More! Deliver better Projects Faster with Ready-to-use Graphic...

  4. 4
    Explore the Snowflake Platform https://signup.snowflake.com › free-trial

    Begin Your Free Trial — Your Solution for Data Warehousing, Data Lakes, Data Engineering, Data Science, and More.

  5. 5
    Better Than Ѕmаrtsһееt https://trial.wrike.com › others-vs-wrike › learn-more

    Wrike Is More Affordable — We offer consistent pricing and unmatched reliability to enhance your team’s productivity. Tired of...

Copyright © Adthena. All rights reserved.

Airtable’s ad highlights collaboration, appealing to over 500,000 organizations. Databricks emphasizes empowering data and AI tasks. Envato offers unlimited creative assets for faster project delivery. Snowflake promotes a comprehensive data solution. Wrike focuses on affordability and reliability.

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