US Software & Technology Data Analytics - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
beenverified.com	4.3
grammarly.com	3.46
adobe.com	3.23
socialcatfish.com	2.99
intelius.com	2.99
atlassian.com	2.85
spokeo.com	2.65
envato.com	2.4
peoplefinders.com	2.38
zoominfo.com	2.32
others	70.43

In the PPC landscape, ‘others’ dominate with 70.43% click share, overshadowing ‘beenverified.com’ at 4.3%. ‘Grammarly.com’ follows with 3.46%, while ‘adobe.com’ holds 3.23%.

Market Exposure

Share of Spend for the top 10 US Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	monday.com	adobe.com	atlassian.com	zoho.com	capterra.com	airtable.com	quickbooks.intuit.com	lightspeedhq.com	netsuite.com	domo.com
2025/06/01	4.02%	1.16%	1.9%	1.45%	2.22%	2.73%	1.84%	1.19%	1.46%	1.18%
2025/06/02	3.33%	1.14%	1.68%	1.92%	1.18%	2.07%	2.12%	1.32%	1.74%	1.32%
2025/06/03	5.47%	2.42%	2.1%	2.67%	1.54%	2.6%	1.9%	1.29%	1.29%	1.57%
2025/06/04	2.52%	1.76%	1.26%	2.16%	1.97%	1.86%	2.27%	1.92%	1.55%	1.99%
2025/06/05	2.43%	2.31%	1.02%	2.44%	2.21%	1.47%	2.47%	1.64%	1.84%	1.73%
2025/06/06	2.33%	2.64%	0.98%	2.33%	2.63%	2.08%	2.22%	1.83%	1.43%	1.75%
2025/06/07	2.82%	3.25%	1.32%	1.6%	2%	3%	2.26%	2.01%	1.28%	1.86%
2025/06/08	3.36%	2.71%	1.66%	1.72%	2.04%	3.57%	1.64%	1.58%	1.17%	2.2%
2025/06/09	4.51%	1.87%	1.67%	1.83%	1.57%	3.68%	1.69%	1.56%	1.24%	1.95%
2025/06/10	4.09%	2.04%	1.16%	2.31%	1.88%	2.07%	2.26%	1.6%	1.34%	1.09%
2025/06/11	3.99%	3.23%	1.77%	2.19%	1.43%	1.46%	1.72%	1.4%	1.62%	1.51%
2025/06/12	3.98%	2.3%	0.99%	1.96%	1.73%	0.83%	2.21%	1.95%	1.76%	1.2%
2025/06/13	3.46%	2.82%	0.68%	1.62%	1.43%	1.65%	2.07%	1.77%	1.63%	1.19%
2025/06/14	4.1%	2.5%	0.77%	1.56%	1.91%	2.27%	1.99%	1.5%	1.51%	1.73%
2025/06/15	2.99%	2.9%	0.8%	1.39%	1.13%	2.72%	2.15%	1.43%	1.49%	1.11%
2025/06/16	3.22%	2.64%	1.17%	1.7%	1.18%	2.16%	2.28%	2.06%	2.02%	1.58%
2025/06/17	3.97%	3.04%	1.15%	2.12%	1.78%	0.89%	1.69%	1.65%	1.56%	0.98%
2025/06/18	3.24%	3.04%	1.54%	1.89%	1.6%	1.27%	1.91%	1.27%	1.67%	1.24%
2025/06/19	3.76%	3.64%	2.34%	2.07%	1.45%	1.78%	1.82%	1.32%	1.57%	1.56%
2025/06/20	3.35%	2.67%	1.78%	1.97%	1.27%	1.89%	1.95%	1.56%	1.75%	1.83%
2025/06/21	3.37%	3.49%	1.42%	1.47%	1.16%	3.64%	1.7%	1.58%	1.4%	1.98%
2025/06/22	3.84%	2.04%	1.08%	1.26%	1.02%	2.7%	1.74%	1.69%	1.65%	2.59%
2025/06/23	3.12%	1.52%	1.72%	1.83%	1.43%	1.25%	2.03%	1.61%	1.7%	1.53%
2025/06/24	3.81%	2.24%	1.54%	2.25%	1.45%	1.16%	1.76%	1.45%	1.62%	1.3%
2025/06/25	3.3%	1.67%	1.27%	2%	1.73%	0.92%	2.28%	1.91%	1.55%	1.23%
2025/06/26	2.9%	2.41%	1.63%	1.29%	1.55%	1.02%	1.62%	1.76%	1.21%	1.18%
2025/06/27	3.07%	3.25%	2.37%	1.81%	1.55%	1.98%	1.85%	1.54%	1.5%	0.99%
2025/06/28	3.19%	3.24%	2.01%	1.59%	1.2%	2.74%	1.48%	1.31%	1.27%	1.68%
2025/06/29	3.01%	2.85%	1.42%	1.43%	1.55%	3.42%	1.92%	1.68%	1.35%	1.41%
2025/06/30	3.92%	2.82%	2.61%	2.18%	1.98%	1.93%	1.78%	1.63%	1.5%	1.28%

In June 2025, monday.com led with fluctuating spend, peaking at 5.47 on June 3. Adobe.com showed a steady rise, reaching 3.64 on June 19. Atlassian.com had a low start but ended strong at 2.61. Zoho.com maintained moderate stability, while Capterra.com saw a dip mid-month. Airtable.com experienced highs and lows, finishing at 1.93. Quickbooks.intuit.com remained consistent, closing at 1.78. Lightspeedhq.com and Netsuite.com had minor fluctuations. Domo.com ended with a slight decline.

Market Exposure

Competitor Count for US Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/06/01	1956
2025/06/02	2048
2025/06/03	1798
2025/06/04	2046
2025/06/05	1995
2025/06/06	2015
2025/06/07	1962
2025/06/08	1902
2025/06/09	1948
2025/06/10	2021
2025/06/11	2037
2025/06/12	2002
2025/06/13	2035
2025/06/14	1974
2025/06/15	1909
2025/06/16	1957
2025/06/17	2030
2025/06/18	2033
2025/06/19	1997
2025/06/20	2023
2025/06/21	1881
2025/06/22	1906
2025/06/23	1989
2025/06/24	2023
2025/06/25	2036
2025/06/26	1978
2025/06/27	1991
2025/06/28	1953
2025/06/29	1919
2025/06/30	2046

June saw fluctuating advertiser numbers, peaking at 2,048 on June 2nd. The month concluded with a strong finish at 2,046 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
gosur.com	0.85%
zoominfo.com	0.8%
amplitude.com	0.78%
adobe.com	0.71%
tableau.com	0.48%
whitepages.com	-0.79%
grammarly.com	-1.03%
spokeo.com	-1.52%
peoplefinders.com	-1.71%
beenverified.com	-1.72%

Gosur.com leads with a 0.85% click share rise, while beenverified.com drops by 1.72%.

Campaign Efficiency

US Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	monday.com	adobe.com	atlassian.com	beenverified.com	capterra.com	grammarly.com	amazon.com	spokeo.com	lucidchart.com	socialcatfish.com
2025/06/01	4.3%	1.69%	1.65%	2.53%	2.44%	3.25%	1.03%	1.06%	2.22%	2.1%
2025/06/02	3.48%	1.6%	1.59%	2.85%	1.33%	1.65%	1.12%	1.82%	1.17%	7.04%
2025/06/03	6.64%	2.72%	2.46%	1.94%	1.41%	5.09%	0.72%	1.31%	1.39%	0.13%
2025/06/04	2.34%	1.8%	1.28%	5.33%	1.64%	1.99%	2.65%	3.07%	1.2%	5.83%
2025/06/05	2.87%	2.27%	1.29%	4.47%	2.07%	2.5%	1.1%	2.82%	1.3%	0.2%
2025/06/06	2.96%	2.56%	1.16%	4.13%	2.13%	2.81%	1.4%	2.91%	0.7%	3.18%
2025/06/07	2.91%	2.94%	1.59%	5.13%	1.92%	1.71%	1.64%	2.9%	1.49%	0.82%
2025/06/08	3.56%	2.62%	1.65%	3.1%	2.01%	2.57%	1.46%	1.9%	2.27%	4.04%
2025/06/09	5.17%	1.51%	1.94%	2.14%	1.6%	1.64%	2.17%	1.27%	2.02%	2.83%
2025/06/10	4.65%	1.94%	1.36%	2.47%	1.9%	1.5%	1.33%	1.66%	0.87%	2.22%
2025/06/11	4.28%	3.14%	1.69%	2.96%	1.53%	1.35%	2.09%	1.74%	0.67%	2.68%
2025/06/12	4.37%	2.12%	1.21%	3.25%	1.64%	1.99%	2.27%	2.51%	1.13%	1.52%
2025/06/13	3.43%	2.34%	0.89%	3.04%	1.45%	2.07%	2.13%	2.05%	1.44%	6.88%
2025/06/14	4.78%	2.5%	1.06%	2.29%	1.93%	2.02%	2.37%	0.95%	1.89%	1.05%
2025/06/15	2.87%	2.91%	1.05%	3.04%	1.49%	2.01%	3.13%	1.49%	1.8%	1.55%
2025/06/16	3.32%	2.77%	1.48%	1.32%	1.23%	1.85%	2.27%	0.95%	2.14%	5.62%
2025/06/17	4.2%	3.05%	1.36%	2.53%	1.68%	1.39%	1.64%	1.27%	1.25%	5.06%
2025/06/18	3.79%	3.23%	1.59%	2.34%	1.58%	1.69%	2.47%	1.18%	1.48%	0.79%
2025/06/19	4.41%	3.61%	2.21%	2.15%	1.36%	1.51%	2.32%	0.88%	2.23%	2.19%
2025/06/20	3.96%	3.07%	1.91%	1.42%	1.09%	1.39%	2.46%	0.71%	1.81%	2.02%
2025/06/21	3.38%	3.86%	1.54%	1.26%	1.52%	1.28%	3.01%	0.68%	2.56%	2.78%
2025/06/22	3.94%	2.52%	1.19%	2.62%	1.11%	1.39%	1.69%	1.36%	2.59%	2.16%
2025/06/23	3.1%	1.63%	1.65%	2.61%	1.51%	1.46%	1.36%	1.22%	1.53%	0.18%
2025/06/24	4.04%	2.25%	1.85%	1.94%	1.68%	1.81%	1.7%	0.75%	0.91%	0.2%
2025/06/25	3.88%	1.91%	1.47%	3.98%	1.61%	1.46%	2.26%	2.03%	0.82%	2.17%
2025/06/26	3.36%	2.16%	1.65%	1.31%	1.94%	1.52%	1.55%	0.64%	1.19%	2.21%
2025/06/27	3.36%	2.85%	2.17%	2.78%	2.19%	1.43%	1.53%	2.22%	1.28%	0.94%
2025/06/28	3.53%	2.96%	2.01%	1.67%	1.53%	1.49%	2.21%	0.72%	0.88%	0.23%
2025/06/29	3.51%	3.01%	1.7%	2.17%	1.54%	1.34%	1.83%	1.34%	1.32%	8.19%
2025/06/30	4.42%	2.96%	2.69%	2.27%	1.92%	1.87%	1.82%	1.13%	0.82%	0.82%

In June 2025, monday.com saw fluctuating impressions, peaking at 6.64% on June 3rd. Adobe’s share rose steadily, ending at 2.96%. Atlassian’s impressions were stable, closing at 2.69%. Beenverified experienced highs and lows, finishing at 2.27%. Capterra maintained a consistent trend, ending at 1.92%. Grammarly’s share varied, closing at 1.87%. Amazon’s impressions were stable, ending at 1.82%. Spokeo’s share fluctuated, finishing at 1.13%. Lucidchart’s impressions were consistent, closing at 0.82%. Socialcatfish had a volatile month, peaking at 8.19% on June 29th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Frequently Asked Questions

Why is the US Software & Technology Data Analytics June 2025 Report useful and how should I use it?

Why is the US Software & Technology Data Analytics June 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Software & Technology Data Analytics June 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Software & Technology Data Analytics June 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Software & Technology Data Analytics June 2025 Report?

The US Software & Technology Data Analytics June 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Software & Technology Data Analytics June 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Software & Technology Data Analytics June 2025 Report for?

The US Software & Technology Data Analytics June 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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Share of Spend for the top 10 US Software & Technology Data Analytics brands

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Market Loss & Market Gains for US Software & Technology Data Analytics

US Software & Technology Data Analytics Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Data Analytics

Frequently Asked Questions

Why is the US Software & Technology Data Analytics June 2025 Report useful and how should I use it?

Why is the US Software & Technology Data Analytics June 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Software & Technology Data Analytics June 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Software & Technology Data Analytics June 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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