UK Software & Technology Data Analytics - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Data Analytics – UK

Google AI Overview visibility for Software & Technology Data Analytics UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 33.7972828556
66.2027171444
33%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 18
82
18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 1%
Navigational 8%
Seasonal 0%
Local 0%
Problem Solving 11%

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Market Exposure

Share of Clicks for top 10 UK Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
envato.com 11.35
grammarly.com 6.07
adobe.com 6.05
atlassian.com 4.62
monday.com 3.4
databricks.com 3.06
myheritage.com 2.62
airtable.com 2.47
vidiq.com 2.33
ocr.org.uk 2.16
others 55.87
  • envato.com - 11.35%
  • grammarly.com - 6.07%
  • adobe.com - 6.05%
  • atlassian.com - 4.62%
  • monday.com - 3.4%
  • databricks.com - 3.06%
  • myheritage.com - 2.62%
  • airtable.com - 2.47%
  • vidiq.com - 2.33%
  • ocr.org.uk - 2.16%
  • others - 55.87%

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In the PPC landscape, Envato leads with 11.35% click share, closely followed by Grammarly at 6.07%. Others dominate with 55.87%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date atlassian.com pipedrive.com monday.com adobe.com zoominfo.com similarweb.com databricks.com salesforce.com grammarly.com hubspot.com
2026/07/01 3.45% 5.25% 7.8% 5.57% 0.34% 1.98% 1.81% 2.33% 1.55% 3.15%
2026/07/02 2.54% 3.92% 8.97% 4.31% 1.71% 1.71% 2.19% 3.56% 0.5% 4.56%
2026/07/03 2.87% 4.24% 8.23% 4.03% 2.35% 1.74% 1.69% 3.32% 1.11% 3.47%
2026/07/04 2.36% 1.15% 7.78% 3.87% 1.79% 2.68% 1.28% 6.3% 5.3% 2.12%
2026/07/05 2.77% 0.17% 7.83% 4.16% 1.59% 2.76% 2.08% 5.14% 1.32% 6.08%
2026/07/06 2.51% 0.2% 7.4% 4.73% 2.17% 2.29% 1.97% 2.08% 2.93% 3.59%
2026/07/07 2.89% 2.43% 11.15% 4.22% 2.22% 2.28% 1.74% 3.73% 2.57% 3.67%
2026/07/08 3.68% 1.8% 8.23% 5.07% 1.96% 2.27% 1.96% 3.83% 2.99% 3.5%
2026/07/09 3.36% 4.33% 12% 4.52% 2.29% 1.81% 2.47% 0.74% 3.48% 5.6%
2026/07/10 4.56% 4.43% 9.86% 4.28% 2.51% 1.8% 2.23% 1.53% 0.89% 2.68%
2026/07/11 3.61% 0.23% 10.29% 4.98% 1.21% 1.79% 2.06% 4.84% 2.66% 4.66%
2026/07/12 1.45% 0.07% 11.68% 5.18% 1.87% 2.07% 2.91% 6.04% 2.42% 4.82%
2026/07/13 2.49% 0.14% 12.32% 3.74% 2.1% 1.66% 1.75% 2.96% 0.92% 1.58%
2026/07/14 5.31% 5.32% 8.53% 4.81% 2.28% 1.38% 1.81% 3.58% 1.02% 3.71%
2026/07/15 4.74% 2.73% 11.17% 5.42% 2.27% 1.27% 1.74% 3.78% 1.03% 1.37%
2026/07/16 5.86% 3.34% 14.19% 4.74% 1.91% 1.23% 1.75% 2.57% 1.02% 4.98%
2026/07/17 5.14% 3.29% 10.68% 5.36% 2.98% 1.34% 2.93% 0.71% 3.61% 2.13%
2026/07/18 4.8% 0.45% 5.77% 5.42% 1.99% 2.74% 2.88% 7.49% 0.67% 0.78%
2026/07/19 3.18% 0.11% 8% 4.96% 2.13% 1.91% 3.45% 3.23% 4.95% 7.08%
2026/07/20 4.67% 0.31% 7.26% 6.22% 2.43% 1.66% 2.73% 2.3% 0.75% 3.72%
2026/07/21 5.26% 5.28% 8.48% 4.77% 2.26% 1.36% 1.79% 3.56% 1.01% 3.68%
2026/07/22 4% 2.95% 8.15% 6.15% 2.63% 1.81% 2.22% 2.14% 3% 5.12%
2026/07/23 4.4% 1.93% 11.75% 4.29% 1.98% 1.74% 2.4% 1.1% 1.12% 6.74%
2026/07/24 5.7% 2.12% 17.84% 4.86% 2.04% 2.79% 1.53% 1.84% 0.73% 3.7%
2026/07/25 5.35% 0.79% 14.46% 3.99% 2.43% 1.67% 1.82% 2.17% 2.57% 1.61%
2026/07/26 4.43% 1.17% 8.99% 5.75% 2.71% 2.28% 1.65% 2.19% 0.77% 3.03%
2026/07/27 4% 0.59% 10% 4.59% 2.27% 1.76% 1.65% 2.33% 0.95% 2.85%
2026/07/28 4.82% 4.81% 7.36% 5.91% 1.81% 1.83% 2.03% 1.76% 0.72% 3.58%
2026/07/29 6.72% 3.6% 7.43% 6.47% 2.59% 2.14% 2.31% 0.19% 1.37% 4.62%
2026/07/30 7.79% 4.28% 7.58% 5.76% 2.86% 2.37% 2.5% 1.9% 1.53% 1.23%
2026/07/31 7.36% 5.14% 5% 4.56% 3.33% 2.93% 2.28% 1.92% 1.64% 1.18%
  • atlassian.com
  • pipedrive.com
  • monday.com
  • adobe.com
  • zoominfo.com
  • similarweb.com
  • databricks.com
  • salesforce.com
  • grammarly.com
  • hubspot.com

Copyright © Adthena. All rights reserved.

In July 2026, Monday.com led with a peak spend share of 17.84 on the 24th. Atlassian.com surged late, reaching 7.79 on the 30th. Pipedrive.com fluctuated, ending at 5.14. Adobe.com maintained stability, peaking at 6.47 on the 29th.

Market Exposure

Competitor Count for UK Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 646
2026/07/02 668
2026/07/03 657
2026/07/04 675
2026/07/05 665
2026/07/06 701
2026/07/07 715
2026/07/08 671
2026/07/09 668
2026/07/10 710
2026/07/11 660
2026/07/12 667
2026/07/13 690
2026/07/14 677
2026/07/15 682
2026/07/16 671
2026/07/17 608
2026/07/18 574
2026/07/19 589
2026/07/20 584
2026/07/21 677
2026/07/22 711
2026/07/23 704
2026/07/24 720
2026/07/25 718
2026/07/26 767
2026/07/27 715
2026/07/28 779
2026/07/29 608
2026/07/30 591
2026/07/31 551

Copyright © Adthena. All rights reserved.

July began with 646 advertisers, peaking at 779 on the 28th. A decline followed, ending the month at 551.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
envato.com 2.13%
atlassian.com 1.22%
myheritage.com 0.75%
accu.co.uk 0.5%
adobe.com 0.39%
tableau.com -0.27%
quillbot.com -0.37%
ebay.co.uk -0.4%
buffer.com -0.69%
grammarly.com -3.23%

Copyright © Adthena. All rights reserved.

Envato.com surged with a 2.13% click share increase, while Grammarly.com faced a significant drop of 3.23%. Atlassian.com and MyHeritage.com also saw positive gains, contrasting with declines for Buffer.com and eBay.co.uk.

Campaign Efficiency

UK Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date atlassian.com envato.com adobe.com monday.com grammarly.com databricks.com pdfsmart.com clickup.com experian.co.uk quillbot.com
2026/07/01 3.33% 2.43% 5.58% 5.06% 2.64% 1.68% 3.57% 2.59% 2.39% 0.44%
2026/07/02 2.27% 1.69% 4.55% 4.74% 1.35% 1.7% 2.37% 1.79% 2.75% 1.94%
2026/07/03 2.44% 1.57% 5.01% 5.02% 1.99% 1.43% 3.8% 1.82% 3.09% 0.28%
2026/07/04 2.43% 1.88% 3.61% 3.48% 6.3% 0.99% 3.4% 1.2% 2.04% 1.68%
2026/07/05 2.83% 2.25% 4.16% 3.87% 2.66% 1.86% 3.21% 0.75% 0.87% 1.83%
2026/07/06 2.02% 2.17% 5.39% 3.77% 4.16% 1.57% 2.45% 1.05% 5.06% 0.31%
2026/07/07 2.81% 1.82% 5.21% 8.38% 3.63% 1.45% 2.69% 1.53% 3.02% 3.47%
2026/07/08 2.99% 2.6% 5.72% 6.38% 3.84% 1.27% 2.75% 1.51% 1.88% 4.32%
2026/07/09 3.11% 2.32% 5.08% 9.62% 4.9% 2.01% 2.49% 2.04% 3.13% 0%
2026/07/10 3.34% 2.16% 4.96% 6.67% 1.73% 1.84% 2.59% 2.21% 3.9% 4.95%
2026/07/11 2.71% 2.52% 5.22% 8.03% 3.54% 1.62% 2.96% 3.16% 2.1% 5.92%
2026/07/12 1.6% 2.47% 5.58% 8.32% 3.21% 2.02% 4.58% 3.36% 1.37% 0.25%
2026/07/13 2.32% 2.43% 4.07% 9.6% 1.49% 1.47% 2.67% 2.79% 3.37% 0%
2026/07/14 4.06% 2.46% 6.1% 4.39% 1.76% 1.5% 3.11% 2.19% 3.41% 1.69%
2026/07/15 3.31% 1.47% 5.48% 10.97% 1.69% 1.29% 3.65% 2.2% 1.31% 1.38%
2026/07/16 4.43% 2.6% 5.12% 13.59% 1.86% 1.44% 3.08% 1.72% 2.89% 1.53%
2026/07/17 3.37% 2.61% 6.16% 7.98% 4.95% 2.73% 4.68% 1.22% 5.27% 0.39%
2026/07/18 4.01% 4.79% 4.8% 4.12% 1.81% 2.86% 4.73% 0.07% 3.27% 0%
2026/07/19 2.68% 3.21% 4.65% 6.36% 6.18% 2.71% 4.02% 0.01% 3.05% 0%
2026/07/20 4.53% 3.09% 6.18% 6.46% 1.01% 1.47% 3.25% 0.15% 4.12% 0%
2026/07/21 4.06% 2.46% 6.1% 4.39% 1.76% 1.5% 3.11% 2.19% 3.41% 1.69%
2026/07/22 2.93% 3.38% 5.99% 4.7% 4.46% 1.93% 2.73% 1.64% 0% 4.58%
2026/07/23 3.1% 1.84% 4.87% 10.09% 2.26% 1.75% 3.59% 1.89% 3.41% 1.44%
2026/07/24 3.83% 3.06% 5.48% 18.09% 1.5% 1.51% 2.97% 1.46% 0.68% 0%
2026/07/25 4.24% 2.92% 4.44% 12.01% 3.28% 1.39% 3.54% 1.85% 2.59% 0%
2026/07/26 3.34% 1.65% 6.46% 5.45% 1.34% 1.48% 4.02% 1.81% 6.08% 0%
2026/07/27 3.42% 2.6% 4.9% 6.56% 1.75% 1.33% 4.18% 2.02% 1.35% 1.68%
2026/07/28 3.66% 1.85% 6.4% 4.51% 1.41% 1.43% 3.95% 2.35% 4.38% 3.87%
2026/07/29 4.7% 3.01% 7.25% 4.75% 2.47% 1.93% 4.4% 0.57% 1.67% 1.77%
2026/07/30 5.96% 3.62% 6.54% 5.94% 2.97% 2.15% 2.39% 0.73% 2.01% 0%
2026/07/31 6.78% 5.82% 5.53% 4.64% 2.97% 1.84% 0.56% 0.05% 0% 0%
  • atlassian.com
  • envato.com
  • adobe.com
  • monday.com
  • grammarly.com
  • databricks.com
  • pdfsmart.com
  • clickup.com
  • experian.co.uk
  • quillbot.com

Copyright © Adthena. All rights reserved.

In July 2026, Monday.com surged, peaking at 18.09% on the 24th. Adobe.com maintained strong presence, while Atlassian.com steadily climbed. Envato.com and Grammarly.com showed fluctuations, ending with notable gains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Data Analytics - Last month
  1. 1
    Content Management Software https://business.adobe.com › uk › cms

    Content Management Made Easy — Connect strategic plans to end-to-end visibility & control across the marketing lifecycle. Integrated...

  2. 2
    Free Gantt Chart Templates - Gantt Chart https://www.clickup.com › gantt+chart › clickup

    Free Gantt Charts With AI | Plan Tasks, Track Dependencies, and Hit Deadlines in ClickUp™.

  3. 3
    Grammarly https://www.grammarly.com

    Write better with Grammarly AI — Write confidently with AI-powered grammar, rewrite, and proofreading tools. Explore Grammarly AI Agents for faster writing and smarter editing. Brand Tones. Tone Detector. Style Guide.

  4. 4
    Try It Yourself in Minutes https://www.monday.com

    One Place to Manage Everything — Get Setup Fast and Take Control of your Clients so you Always Know what's Going On. The Best CRM Software to Manage, Organize, and Track Your Sales Pipeline. Try it for Free! No Code Needed.

  5. 5
    Online Plagiarism Tool | Write Better & Faster https://www.quillbot.com

    Write confidently and effortlessly with Quillbot today. Best instant Plagiarism Checker: detect plagiarism in minutes. Plagiarism Check Website. Online Check Plagiarism. Plagiarism Checker Tool.

Copyright © Adthena. All rights reserved.

In the realm of PPC ads, Adobe, ClickUp, Grammarly, Monday.com, and Quillbot shine with distinct narratives. Adobe simplifies content management, while ClickUp offers free Gantt charts with AI. Grammarly enhances writing with AI tools, Monday.com streamlines CRM management, and Quillbot provides a swift plagiarism checker.

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