UK Software & Technology Data Analytics - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Data Analytics – UK

Google AI Overview visibility for Software & Technology Data Analytics UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.084098925
67.915901075
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 15
85
15%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 1%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 UK Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
envato.com 10.89
adobe.com 5.19
atlassian.com 4.91
myheritage.com 2.94
databricks.com 2.9
monday.com 2.88
pipedrive.com 2.58
buffer.com 2.53
airtable.com 2.4
accu.co.uk 2.18
others 60.6
  • envato.com - 10.89%
  • adobe.com - 5.19%
  • atlassian.com - 4.91%
  • myheritage.com - 2.94%
  • databricks.com - 2.9%
  • monday.com - 2.88%
  • pipedrive.com - 2.58%
  • buffer.com - 2.53%
  • airtable.com - 2.4%
  • accu.co.uk - 2.18%
  • others - 60.6%

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In the PPC landscape, Envato leads with 10.89% click share, followed by Adobe at 5.19%. Atlassian captures 4.91%, while ‘others’ dominate with 60.6%.

Market Exposure

Share of Spend for the top 10 UK Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date monday.com hubspot.com adobe.com atlassian.com zoho.com asana.com databricks.com clickup.com lucidchart.com pipedrive.com
2026/05/01 14.18% 1.28% 4.17% 1.13% 0.58% 3.1% 2.11% 3.99% 1.78% 4.01%
2026/05/02 5.1% 1.89% 5.23% 7.18% 2.3% 7.54% 1.52% 5.01% 2.23% 3.11%
2026/05/03 10.69% 1.78% 6.13% 5.73% 1.76% 5.6% 1.71% 4.79% 2.02% 2.19%
2026/05/04 7.86% 2.59% 6.73% 3.1% 2.26% 1.78% 1.76% 2.76% 1.73% 4.78%
2026/05/05 11.08% 2.01% 2.9% 6.38% 0.8% 2.12% 1.5% 5.38% 2.52% 5.39%
2026/05/06 11.11% 2.21% 3.59% 6.16% 0.89% 1.68% 1.35% 3.14% 2.27% 5.83%
2026/05/07 12.52% 1.4% 2.77% 5.73% 1.44% 1.79% 1.77% 4.33% 1.7% 3.86%
2026/05/08 15.27% 1.12% 4.23% 2.77% 1.43% 2.54% 1.14% 5.05% 1.28% 5.09%
2026/05/09 9.92% 0.95% 5.21% 7.16% 0.98% 4.14% 0.97% 2.96% 1.97% 3.79%
2026/05/10 10.6% 0.97% 4.71% 4.75% 1.85% 2.79% 1.13% 5.33% 1.83% 2.35%
2026/05/11 13.18% 2.68% 3.9% 5.41% 1.34% 1.66% 0.97% 4.27% 1.45% 3.05%
2026/05/12 14.65% 3.96% 2.84% 8.03% 2.07% 2.42% 1.22% 4.13% 1.32% 3.43%
2026/05/13 12.47% 4.62% 3.03% 4.77% 1.12% 0.67% 1.47% 4.57% 0.93% 3.99%
2026/05/14 12.76% 2.71% 5.02% 4.31% 0.97% 2.55% 1.71% 5.07% 1.53% 2.28%
2026/05/15 15.23% 1.12% 4.22% 2.76% 1.42% 2.53% 1.13% 5.03% 1.27% 5.08%
2026/05/16 13.28% 3.06% 4.34% 3.17% 2.89% 1.94% 1.95% 3.9% 1.9% 0.74%
2026/05/17 10.55% 4.12% 5.3% 2.71% 1.63% 3.25% 1.76% 2.86% 1.71% 0.46%
2026/05/18 12.53% 3.57% 5.27% 4.72% 1.96% 2.85% 1.81% 4.26% 1.46% 0.81%
2026/05/19 13.93% 2.65% 4.27% 4.41% 1.52% 1.97% 1.77% 5.19% 3.06% 2.41%
2026/05/20 14.05% 3.09% 3.87% 2.13% 1.47% 1.97% 1.08% 3.77% 2.8% 3.06%
2026/05/21 17.04% 4.41% 3.24% 4.32% 0.99% 1.74% 1.24% 4.98% 1.42% 2.56%
2026/05/22 14.27% 2.77% 3.56% 2.92% 3.52% 1.37% 2.04% 2.93% 2.7% 2.7%
2026/05/23 13.89% 2.78% 4.55% 2.07% 3.17% 1.25% 1.98% 3.7% 4.56% 0.56%
2026/05/24 13.07% 2.16% 4.29% 5.83% 3.59% 3.25% 1.61% 1.26% 3.64% 0.59%
2026/05/25 10.79% 3.04% 4.58% 5.34% 2.65% 2.76% 1.79% 2.62% 1.46% 0.74%
2026/05/26 8.25% 6.26% 2.83% 5.85% 1.25% 3.59% 2.14% 2.67% 0.94% 2.85%
2026/05/27 11.33% 6.7% 3.09% 4.06% 1.44% 4.62% 2.04% 0.55% 0.73% 1.85%
2026/05/28 11.71% 3.79% 3.9% 7.41% 1.11% 2.24% 2.05% 2.41% 1.14% 2.32%
2026/05/29 12.39% 4.63% 3.26% 10.73% 1.01% 2.15% 1.52% 1.21% 1.03% 2.96%
2026/05/30 14.5% 6.6% 3.57% 3.82% 1.56% 0.53% 1.8% 1.56% 1.46% 0.54%
2026/05/31 14.3% 6.88% 3.68% 3.08% 2.51% 2.43% 1.97% 1.21% 0.94% 0.65%
  • monday.com
  • hubspot.com
  • adobe.com
  • atlassian.com
  • zoho.com
  • asana.com
  • databricks.com
  • clickup.com
  • lucidchart.com
  • pipedrive.com

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In May 2026, monday.com led with fluctuating spend, peaking at 17.04% on the 21st. Hubspot saw a steady rise, ending at 6.88%. Adobe’s spend was consistent, while Atlassian had notable spikes. Zoho and Asana showed varied trends, with Asana peaking early. Databricks and ClickUp maintained moderate levels, while Lucidchart and Pipedrive had lower, stable spends.

Market Exposure

Competitor Count for UK Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 673
2026/05/02 645
2026/05/03 669
2026/05/04 707
2026/05/05 730
2026/05/06 718
2026/05/07 717
2026/05/08 734
2026/05/09 696
2026/05/10 719
2026/05/11 833
2026/05/12 856
2026/05/13 844
2026/05/14 849
2026/05/15 734
2026/05/16 839
2026/05/17 839
2026/05/18 846
2026/05/19 819
2026/05/20 801
2026/05/21 812
2026/05/22 841
2026/05/23 791
2026/05/24 794
2026/05/25 864
2026/05/26 862
2026/05/27 863
2026/05/28 852
2026/05/29 849
2026/05/30 847
2026/05/31 844

Copyright © Adthena. All rights reserved.

May began with 673 advertisers, fluctuating initially, then steadily rising. Mid-month saw a peak at 856, before stabilizing around 844.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
myheritage.com 1.7%
similarweb.com 1.02%
ebay.co.uk 0.74%
grammarly.com 0.66%
coursera.org 0.63%
mergedpdf.com -0.55%
envato.com -0.86%
airtable.com -0.97%
pipedrive.com -1.09%
seagate.com -1.52%

Copyright © Adthena. All rights reserved.

MyHeritage.com surged with a 1.70% click share increase, while Seagate.com faced a 1.52% decline.

Campaign Efficiency

UK Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date monday.com adobe.com semrush.com capterra.com atlassian.com envato.com asana.com clickup.com experian.co.uk pdfsmart.com
2026/05/01 6.54% 5.37% 1.35% 1.54% 0.75% 3.62% 2.91% 3.97% 0% 4.88%
2026/05/02 3.61% 4.66% 1.61% 0.06% 4.39% 2.22% 6.42% 4.38% 2.41% 5.12%
2026/05/03 5.18% 6.77% 1.46% 0.56% 4.33% 2.76% 4.57% 4.38% 3% 0%
2026/05/04 3.81% 6.29% 1.5% 0.16% 3.81% 2.42% 1.33% 2.62% 2.01% 0%
2026/05/05 5.26% 5.03% 1.7% 1.39% 5.02% 2.9% 2.03% 5.21% 1.05% 0%
2026/05/06 5.76% 4.65% 1.89% 1.04% 4.32% 2.62% 1.29% 2.64% 0% 0%
2026/05/07 6.6% 3.24% 2.28% 0.41% 2.91% 2.73% 1.88% 3.58% 0.98% 4.39%
2026/05/08 6.61% 4.34% 1.97% 1.45% 2.55% 2.46% 2.12% 4.51% 1.91% 4.09%
2026/05/09 4.87% 4.07% 1.74% 0.85% 5.45% 2.36% 3.46% 2.5% 3.38% 4.74%
2026/05/10 4.77% 3.62% 1.32% 3.38% 3.62% 2.19% 2.09% 3.88% 4.4% 2.95%
2026/05/11 6.62% 3.36% 2.56% 2% 4.25% 1.74% 1.52% 3.71% 3.13% 4.02%
2026/05/12 7.7% 3.21% 1.35% 2.86% 5.36% 1.86% 1.83% 3.45% 3.8% 3.29%
2026/05/13 5.09% 3.18% 2% 3.03% 3.38% 1.89% 0.95% 3.82% 3.43% 2.63%
2026/05/14 7.03% 4.67% 1.61% 4.1% 2.98% 1.95% 1.97% 3.99% 4.64% 3.45%
2026/05/15 6.61% 4.34% 1.97% 1.45% 2.55% 2.46% 2.12% 4.51% 1.91% 4.09%
2026/05/16 6.09% 5.73% 1.37% 1.94% 2.24% 2.05% 1.93% 3.45% 2.79% 2.55%
2026/05/17 4.64% 6.04% 1.81% 1.42% 2.75% 1.94% 2.79% 2.43% 4.62% 3.1%
2026/05/18 5.44% 6.95% 1.54% 1.44% 3.35% 2.08% 2.48% 4% 2.26% 3.63%
2026/05/19 7.23% 4.31% 1.06% 1.77% 2.95% 2.42% 1.89% 4.39% 2.64% 3.16%
2026/05/20 6.54% 3.73% 0.91% 0.73% 2.3% 2.43% 1.79% 5.3% 1.66% 2.61%
2026/05/21 7.91% 3.85% 1.24% 1.65% 3.12% 1.98% 1.63% 4.51% 3.08% 4.04%
2026/05/22 7.04% 3.58% 1.53% 1.76% 2.73% 2.01% 1.44% 2.34% 3.42% 2.43%
2026/05/23 8.21% 4.3% 1.64% 0.82% 2.54% 1.98% 1.19% 2.98% 1.35% 2.52%
2026/05/24 5.59% 4.06% 1.15% 1.22% 3.58% 1.96% 2.38% 1.17% 1.99% 3.3%
2026/05/25 4.35% 4% 0.99% 1.41% 3.68% 1.59% 2.11% 1.92% 4.9% 2.81%
2026/05/26 4.15% 2.98% 1.54% 1.56% 3.08% 1.28% 2.53% 2.13% 1.9% 2.58%
2026/05/27 7.32% 3.62% 1.35% 1.68% 2.43% 1.61% 3.08% 0.55% 3.29% 2.99%
2026/05/28 6.13% 4.32% 1.09% 1.31% 3.9% 1.95% 2.16% 1.86% 1.33% 2.71%
2026/05/29 6.67% 3.69% 1.54% 0.51% 4.67% 2.15% 1.89% 0.96% 2.2% 2.27%
2026/05/30 5.5% 3.12% 2.11% 1.52% 2.41% 1.83% 0.65% 1.3% 2.49% 1.64%
2026/05/31 5.77% 3.06% 2.76% 2.37% 2.01% 1.78% 1.72% 1.22% 1.21% 0.02%
  • monday.com
  • adobe.com
  • semrush.com
  • capterra.com
  • atlassian.com
  • envato.com
  • asana.com
  • clickup.com
  • experian.co.uk
  • pdfsmart.com

Copyright © Adthena. All rights reserved.

In May 2026, monday.com led with fluctuating impressions, peaking mid-month. Adobe’s share declined steadily, while semrush.com saw a late surge. Capterra.com and atlassian.com experienced varied trends, ending with moderate shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Data Analytics - Last month
  1. 1
    Content Management Software https://business.adobe.com › uk › cms

    Content Management Made Easy — Connect strategic plans to end-to-end visibility & control across the marketing lifecycle. Integrated...

  2. 2
    Gantt Chart Maker https://www.asana.com

    Project Gantt Tool — Break down silos, automate processes, and keep cross-team projects on track. Asana organises work so teams know what to do...

  3. 3
    Reverse Image Search API - Free Trial https://www.brightdata.com

    Get serp API key access with our serp scraper, transparent serp API pricing.

  4. 4
    Track Real Time Website Usage | Unite Metrics, Traces, & Logs https://www.datadoghq.com › website › monitoring

    Monitor Website Usage & Uncover Performance Problems With Datadog.

  5. 5
    Check Your Credit Report Now - No Charges, It's Free Forever https://www.experian.co.uk

    Experian's Credit Score Report Is The UKs Most Used Score. Make Sure You Know Yours. ou Can Now Access Your Experian Credit Score And Report For Free.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s SERP, Adobe, Asana, Bright Data, Datadog, and Experian shine with distinct messaging. Adobe simplifies content management, Asana streamlines project workflows, Bright Data offers a trial for image search, Datadog enhances website monitoring, and Experian provides free credit score access.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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