UK Software & Technology Data Analytics - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Data Analytics – UK

Google AI Overview visibility for Software & Technology Data Analytics UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 31.8336302269
68.1663697731
31%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 18
82
18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 1%
Navigational 8%
Seasonal 0%
Local 0%
Problem Solving 11%

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Market Exposure

Share of Clicks for top 10 UK Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
envato.com 14.21
myheritage.com 8.78
adobe.com 6.69
atlassian.com 4.76
databricks.com 4.71
grammarly.com 4.29
lusha.com 3.01
airtable.com 2.58
similarweb.com 2.43
accu.co.uk 2.41
others 46.13
  • envato.com - 14.21%
  • myheritage.com - 8.78%
  • adobe.com - 6.69%
  • atlassian.com - 4.76%
  • databricks.com - 4.71%
  • grammarly.com - 4.29%
  • lusha.com - 3.01%
  • airtable.com - 2.58%
  • similarweb.com - 2.43%
  • accu.co.uk - 2.41%
  • others - 46.13%

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In the PPC landscape, Envato leads with 14.21% click share, followed by MyHeritage at 8.78%. Adobe captures 6.69%, while ‘others’ dominate with 46.13%.

Market Exposure

Share of Spend for the top 10 UK Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date adobe.com zoho.com monday.com databricks.com similarweb.com hubspot.com lusha.com zoominfo.com atlassian.com pipedrive.com
2026/08/01 6.43% 6.14% 2.72% 3.76% 4.13% 1.28% 4.2% 3.68% 4.73% 0.47%
2026/08/02 6.81% 8.17% 2.82% 3.61% 3.48% 3.82% 3.3% 3.02% 3.88% 0.35%
2026/08/03 9.26% 9.52% 2.22% 3.11% 3.1% 1.75% 2.58% 3.53% 4.47% 2.21%
2026/08/04 7.17% 2.53% 2.81% 1.53% 3.07% 1.18% 3.68% 3.53% 6.49% 2.6%
2026/08/05 6.81% 2.74% 7.7% 2.4% 2.37% 7.7% 2.71% 2.52% 5.8% 5.32%
2026/08/06 9.58% 1.38% 5.12% 2.55% 2.26% 3.67% 4.1% 2.64% 6.21% 4.92%
2026/08/07 7.1% 0.26% 8.01% 3.02% 2.51% 3.32% 2.16% 3.32% 5.1% 1.99%
2026/08/08 8.22% 0.98% 0.44% 2.73% 3% 0.9% 1.18% 4.72% 2.46% 0.07%
2026/08/09 8.09% 4.08% 0.84% 3.48% 3.25% 0.57% 3.03% 3.96% 2.43% 2.34%
2026/08/10 11.49% 2.93% 2.04% 2.34% 2.51% 7.29% 2.15% 2.79% 2.27% 0.04%
2026/08/11 9.97% 0.92% 1.13% 4.34% 4.19% 2.8% 3.56% 3.12% 2.51% 2.25%
2026/08/12 11.63% 0.95% 0.81% 4.24% 2.97% 7.52% 2.71% 2.98% 1.62% 1.11%
2026/08/13 8.26% 4.05% 2.89% 2.88% 3.22% 7.31% 2.72% 2.42% 4.54% 1.85%
2026/08/14 8.05% 3.36% 2.48% 2.22% 4.2% 2.09% 3.67% 2.38% 1.1% 2.91%
2026/08/15 10.43% 4.08% 1.24% 4.07% 5.69% 3.6% 3.13% 2.84% 3.12% 0.18%
2026/08/16 11.37% 0.38% 0.56% 3.82% 4.24% 6.91% 0.77% 2.49% 1.17% 0%
2026/08/17 9.2% 2.06% 3.32% 3.23% 2.84% 4.62% 3.58% 1.74% 4.72% 2.03%
2026/08/18 8.55% 1.51% 1.62% 5.04% 3.53% 7.68% 4.94% 4.17% 2.5% 1.62%
2026/08/19 10.42% 5.17% 3.32% 4.37% 2.5% 5.19% 0.01% 1.9% 7.72% 4.22%
2026/08/20 10.11% 7.56% 1.86% 4.58% 3% 3.71% 3.04% 2.96% 2.81% 1.63%
2026/08/21 9.05% 1.1% 2.55% 4.28% 2.66% 7.85% 4.32% 2.95% 4.02% 0.94%
2026/08/22 9.73% 9.99% 2.47% 3.27% 3.46% 4.39% 3.42% 3.02% 4.29% 0%
2026/08/23 8.54% 10.98% 2.9% 3.47% 4.15% 5.84% 3.99% 1.88% 2.42% 0%
2026/08/24 9.76% 12.08% 0.5% 4.29% 3.69% 1.79% 4.29% 2.31% 3.26% 0.06%
2026/08/25 8.07% 4.95% 5.59% 3.66% 2.6% 0.84% 3.69% 3.33% 2.03% 3.06%
2026/08/26 7.54% 1.93% 8.2% 2.28% 3.14% 2.64% 2.97% 2.71% 2.39% 2.17%
2026/08/27 6.97% 0.65% 8.54% 2.31% 2.7% 3.35% 2.63% 1.9% 2.35% 7.52%
2026/08/28 7.61% 1.31% 6.73% 4.08% 2.43% 3.42% 3.32% 2.28% 2.59% 1.38%
2026/08/29 6.75% 2.28% 3.75% 3.82% 3.94% 10.81% 2.69% 3.11% 2.36% 0.23%
2026/08/30 8.37% 2.45% 6.17% 3.62% 3.63% 3.3% 3.71% 3.02% 3.92% 0.43%
2026/08/31 6.85% 5.24% 5.22% 4.79% 4.32% 3.99% 3.35% 2.75% 2.02% 0.23%
  • adobe.com
  • zoho.com
  • monday.com
  • databricks.com
  • similarweb.com
  • hubspot.com
  • lusha.com
  • zoominfo.com
  • atlassian.com
  • pipedrive.com

Copyright © Adthena. All rights reserved.

In August 2026, Adobe’s PPC spend peaked mid-month, while Zoho surged late. Monday.com fluctuated, ending strong. Databricks and Similarweb maintained steady growth. Hubspot spiked late, Lusha and Zoominfo showed moderate consistency. Atlassian and Pipedrive had varied trends.

Market Exposure

Competitor Count for UK Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 563
2026/08/02 580
2026/08/03 574
2026/08/04 593
2026/08/05 619
2026/08/06 585
2026/08/07 537
2026/08/08 483
2026/08/09 509
2026/08/10 534
2026/08/11 559
2026/08/12 573
2026/08/13 614
2026/08/14 567
2026/08/15 511
2026/08/16 534
2026/08/17 537
2026/08/18 529
2026/08/19 492
2026/08/20 513
2026/08/21 506
2026/08/22 448
2026/08/23 476
2026/08/24 456
2026/08/25 530
2026/08/26 561
2026/08/27 578
2026/08/28 574
2026/08/29 521
2026/08/30 521
2026/08/31 523

Copyright © Adthena. All rights reserved.

August saw a dynamic shift in advertisers, starting at 563 and peaking at 619 on the 5th. A mid-month dip to 448 on the 22nd was followed by a recovery, ending at 523.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
databricks.com 1.32%
lusha.com 0.62%
alteryx.com 0.44%
monday.com 0.42%
accu.co.uk 0.32%
pdfhouse.com -0.46%
atlassian.com -0.54%
pdfsmart.com -0.75%
smallpdf.com -0.77%
adobe.com -1.24%

Copyright © Adthena. All rights reserved.

In the past month, databricks.com surged with a 1.32% click share increase, while adobe.com faced a decline of 1.24%.

Campaign Efficiency

UK Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date adobe.com databricks.com experian.co.uk envato.com monday.com atlassian.com coursera.org pdfsmart.com jotform.com myheritage.com
2026/08/01 4.83% 3.02% 9.21% 5.07% 2.2% 4.98% 1.12% 3.85% 0% 0.82%
2026/08/02 6.46% 2.64% 0% 3.38% 5.63% 4.4% 0.98% 3.38% 0.04% 4.49%
2026/08/03 8.73% 2.76% 5.83% 4.01% 1.82% 5.08% 0.69% 2.26% 0.08% 3.91%
2026/08/04 6.91% 1.15% 2.46% 3.61% 2.81% 5.38% 0.91% 3.46% 0.1% 2.85%
2026/08/05 7.91% 1.9% 1.16% 2.97% 5.12% 5.59% 0.59% 4.98% 0.12% 4.72%
2026/08/06 10% 2.27% 0% 3.69% 4.51% 5.74% 0.38% 4.68% 3.85% 5.39%
2026/08/07 8.15% 2.72% 0% 4.3% 6.36% 5.19% 1.37% 4.09% 0.05% 5.24%
2026/08/08 9.31% 2.55% 0% 5.37% 0.13% 2.54% 12.26% 1.69% 0% 4.91%
2026/08/09 9.3% 3.22% 0% 4.13% 1.26% 3.32% 3.87% 3.12% 0.13% 5.03%
2026/08/10 8.83% 1.86% 7.21% 3.97% 1.16% 3.15% 1.25% 3.26% 0.05% 3.22%
2026/08/11 9.54% 3.21% 3.37% 4.94% 0.75% 2.77% 2.13% 3.26% 4.62% 6.02%
2026/08/12 9.44% 3.49% 0% 5% 0.41% 2.03% 1.01% 3.62% 4.63% 3.04%
2026/08/13 7.37% 2.28% 4.15% 3.04% 2.08% 4.23% 2.08% 3.86% 4.05% 3.71%
2026/08/14 7.52% 1.97% 1.84% 4.05% 2.02% 1.77% 1.32% 5.31% 5.45% 4.12%
2026/08/15 6.67% 3.44% 0% 5.18% 1.29% 4.15% 4.2% 3.45% 6.02% 5.83%
2026/08/16 9.42% 2.97% 0% 3.33% 0.72% 2.46% 2.35% 4.03% 5.75% 5.41%
2026/08/17 7.35% 2.95% 0% 3.03% 1.64% 4.55% 2.52% 3.47% 5.73% 4.62%
2026/08/18 7.1% 4.3% 0% 3.58% 1.63% 3.48% 1.71% 3.07% 5.89% 7.76%
2026/08/19 9.44% 3.77% 0% 5.16% 2.62% 7.56% 0.4% 2.13% 6.68% 3.14%
2026/08/20 8.54% 4.04% 0% 4.93% 1.75% 3.33% 1.68% 3.38% 5.95% 5.54%
2026/08/21 7.57% 3.96% 0% 4.74% 2.52% 4.19% 0.78% 3.53% 5.72% 6.22%
2026/08/22 8.77% 3.13% 0% 4.39% 1.82% 4.37% 2.4% 3.47% 5.42% 4.69%
2026/08/23 8.26% 3.45% 0% 5.09% 2.4% 2.6% 2.07% 3.33% 5.54% 4.43%
2026/08/24 9.85% 4.01% 0% 4.25% 0.16% 3.64% 1.8% 1.83% 6.95% 8%
2026/08/25 7.01% 2.98% 0% 4.02% 3.34% 2.65% 0.69% 3.54% 4.55% 7%
2026/08/26 7.38% 1.98% 2.54% 3.05% 8.65% 2.83% 1.12% 1.57% 3.49% 5.12%
2026/08/27 6.89% 2.15% 3.87% 2.71% 4.45% 2.58% 0.86% 1.67% 0.4% 4.03%
2026/08/28 6.59% 3.36% 0% 3.5% 4.01% 3.1% 3.89% 1.86% 0.49% 5.18%
2026/08/29 4.2% 3.55% 3.94% 3.96% 2.44% 3.37% 1.76% 0.66% 0.01% 0%
2026/08/30 5.34% 3.34% 3.88% 3.49% 4.09% 5.85% 1.09% 0.28% 0.01% 0%
2026/08/31 5.57% 4.57% 4.16% 3.91% 3.83% 3.07% 2.57% 0.56% 0.01% 0%
  • adobe.com
  • databricks.com
  • experian.co.uk
  • envato.com
  • monday.com
  • atlassian.com
  • coursera.org
  • pdfsmart.com
  • jotform.com
  • myheritage.com

Copyright © Adthena. All rights reserved.

Adobe’s impression share peaked mid-month at 10.00%, then declined to 5.57%. MyHeritage saw fluctuations, ending at 5.18%. Databricks showed a steady rise, closing at 4.57%. Experian’s share varied, finishing at 4.16%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Data Analytics - Last month
  1. 1
    Content Management Software https://business.adobe.com › uk › cms

    Content Management Made Easy — Connect strategic plans to end-to-end visibility & control across the marketing lifecycle. Integrated...

  2. 2
    Jira™ Gantt Charts & Templates https://www.atlassian.com › jira › project-mgmt

    Best for Project Management — Jira’s AI-Powered Features and Tools Make Project Management Easy. Get Started Free! Manage Projects, Track Progress & Distribute Tasks for Effective Teamwork. Scrum Boards.

  3. 3
    Search Trends Tracker https://www.brandwatch.com › search › intelligence

    Real-Time Trend Signals — Search trends platform: Google, TikTok, AI, Amazon. By Brandwatch.

  4. 4
    Check Your Credit Report Now https://www.experian.co.uk

    It's Free, Quick, and Easy — Keep Track Of Your Score With Experian, The UK's Most Trusted Credit Score. Experian's Credit Score...

  5. 5
    Grammarly https://www.grammarly.com

    Write better with Grammarly AI — Write confidently with AI-powered grammar, rewrite, and proofreading tools. Explore Grammarly AI Agents for faster writing and smarter editing. Brand Tones. Tone Detector. Style Guide.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC, Adobe, Atlassian, Brandwatch, Experian, and Grammarly shine with distinct narratives. Adobe simplifies content management, while Atlassian enhances project management with AI. Brandwatch offers real-time trend insights, Experian provides trusted credit checks, and Grammarly empowers writing with AI precision.

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