UK Software & Technology Data Analytics - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Data Analytics – UK

Google AI Overview visibility for Software & Technology Data Analytics UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 20.3796392483
79.6203607517
20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 24
76
24%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 1%
Navigational 6%
Seasonal 0%
Local 0%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 UK Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
envato.com 4.57
adobe.com 4.01
pipedrive.com 3.71
claritycheck.com 3.28
grammarly.com 2.93
semrush.com 2.7
databricks.com 2.52
lusha.com 2.52
airtable.com 2.48
monday.com 2.45
others 68.83
  • envato.com - 4.57%
  • adobe.com - 4.01%
  • pipedrive.com - 3.71%
  • claritycheck.com - 3.28%
  • grammarly.com - 2.93%
  • semrush.com - 2.7%
  • databricks.com - 2.52%
  • lusha.com - 2.52%
  • airtable.com - 2.48%
  • monday.com - 2.45%
  • others - 68.83%

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Envato leads with 4.57% click share, followed by Adobe at 4.01%. Others dominate at 68.83%, overshadowing individual advertisers.

Market Exposure

Share of Spend for the top 10 UK Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date adobe.com hubspot.com monday.com zoho.com pipedrive.com clickup.com semrush.com similarweb.com capterra.com asana.com
2025/11/01 4.95% 0.04% 4.9% 4.05% 4.17% 1.63% 3.85% 0% 1.23% 1.9%
2025/11/02 4.64% 1.47% 6.22% 2.96% 3.63% 1.68% 3.2% 0% 0.91% 2.71%
2025/11/03 5% 1.14% 7.3% 3.8% 2.81% 1.51% 4.19% 1.94% 0.89% 1.61%
2025/11/04 4.37% 1.14% 10.07% 3.68% 2.64% 0.91% 3.21% 2.5% 2.19% 2.1%
2025/11/05 3.64% 3.26% 9.76% 3.57% 2.51% 0.2% 2.76% 2.16% 1.48% 3.53%
2025/11/06 4.7% 1.92% 8.75% 3% 2.46% 1.43% 3.64% 2.16% 1.79% 2.08%
2025/11/07 4.68% 1.22% 7.99% 3.47% 1.84% 1.42% 3.78% 2.64% 1.83% 2.58%
2025/11/08 3.34% 2.48% 5.82% 4.31% 1.63% 1.34% 3.28% 2.03% 2.25% 4.02%
2025/11/09 3.69% 4.34% 5.21% 3.72% 2.61% 2.23% 3.12% 1.85% 2.92% 3.84%
2025/11/10 3.74% 3.39% 6.76% 3.85% 2.48% 3.36% 2.82% 2.09% 1.6% 2.81%
2025/11/11 4.68% 4.23% 8.53% 3.31% 1.78% 1.72% 3.68% 1.82% 1.88% 2.21%
2025/11/12 5.36% 2.67% 7.97% 4.39% 2.64% 2.36% 3.49% 2.21% 1.6% 2.04%
2025/11/13 3.99% 1.77% 8.07% 4.77% 2.71% 2.39% 3.71% 2.2% 2.09% 1.3%
2025/11/14 3.98% 2.8% 7.28% 3.26% 1.99% 2.85% 2.73% 2.22% 1.37% 2.1%
2025/11/15 4.4% 3.71% 6.81% 2.94% 2.39% 2.34% 3.69% 2.08% 1.42% 2.64%
2025/11/16 4.26% 3.07% 4.97% 2.89% 2.12% 2.85% 3.31% 1.85% 1.34% 3.79%
2025/11/17 4.73% 2.44% 10.51% 4.25% 1.85% 3.05% 1.14% 2.27% 1.15% 2.61%
2025/11/18 5.16% 2.59% 9.55% 4.29% 2.77% 3.62% 2.87% 2.33% 1.48% 1.23%
2025/11/19 4.42% 2.82% 7.57% 3.96% 2.35% 3.27% 3.46% 2.31% 2% 2.14%
2025/11/20 4.63% 1.42% 8.93% 3.76% 2.01% 3.91% 4.72% 2.96% 1.44% 0.03%
2025/11/21 5.14% 2.45% 6.27% 3.84% 1.4% 2.92% 3.38% 2.68% 1.93% 2.59%
2025/11/22 3.83% 5.6% 4.18% 3.9% 4% 2.99% 2.99% 1.8% 2.54% 1.44%
2025/11/23 3.93% 1.94% 4.48% 3.48% 1.9% 2.82% 3.54% 1.99% 1.71% 2.75%
2025/11/24 4.66% 2.58% 5.32% 4.01% 2.99% 3.06% 3.56% 2.35% 1.97% 1.87%
2025/11/25 5.14% 3.34% 7.63% 3.36% 1.89% 2.69% 2.34% 2.09% 1.21% 1.32%
2025/11/26 4.86% 3.62% 8.59% 3.87% 2.45% 2.67% 1.93% 2.36% 2.02% 3.46%
2025/11/27 4.78% 4.68% 6.6% 5.13% 2.65% 3.12% 3.17% 2.53% 0.58% 3.72%
2025/11/28 4.97% 4.85% 6.52% 5.12% 2.49% 1.76% 3.31% 2.74% 1.26% 2.33%
2025/11/29 4.61% 4.22% 4.02% 4.57% 3.37% 2.78% 3.3% 2.08% 1.02% 2.81%
2025/11/30 4.47% 4.47% 3.87% 3.48% 3.3% 2.78% 2.74% 2.19% 1.82% 0.81%
  • adobe.com
  • hubspot.com
  • monday.com
  • zoho.com
  • pipedrive.com
  • clickup.com
  • semrush.com
  • similarweb.com
  • capterra.com
  • asana.com

Copyright © Adthena. All rights reserved.

In November 2025, Monday.com led with fluctuating peaks, notably on the 4th and 17th. Adobe.com maintained steady growth, while HubSpot.com surged mid-month. Zoho.com and Pipedrive.com showed consistent patterns. Asana.com and ClickUp.com had varied trends, ending with moderate shares.

Market Exposure

Competitor Count for UK Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 818
2025/11/02 864
2025/11/03 883
2025/11/04 892
2025/11/05 887
2025/11/06 896
2025/11/07 916
2025/11/08 909
2025/11/09 882
2025/11/10 938
2025/11/11 866
2025/11/12 882
2025/11/13 883
2025/11/14 896
2025/11/15 829
2025/11/16 870
2025/11/17 892
2025/11/18 868
2025/11/19 880
2025/11/20 862
2025/11/21 886
2025/11/22 853
2025/11/23 847
2025/11/24 882
2025/11/25 875
2025/11/26 853
2025/11/27 857
2025/11/28 875
2025/11/29 825
2025/11/30 864

Copyright © Adthena. All rights reserved.

In November 2025, distinct advertisers on Google SERP fluctuated, peaking at 938 on the 10th. The month concluded with 864 advertisers, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
myheritage.com 0.74%
airtable.com 0.67%
ccleaner.com 0.62%
buffer.com 0.44%
adobe.com 0.44%
claritycheck.com -0.43%
mongodb.com -0.44%
pdf.net -0.52%
pipedrive.com -0.53%
atlassian.com -0.95%

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Atlassian.com saw the largest decline in click share, dropping by 0.95, while MyHeritage.com experienced the biggest gain, increasing by 0.74.

Campaign Efficiency

UK Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date claritycheck.com monday.com adobe.com pdfsmart.com experian.co.uk ibm.com semrush.com clickup.com similarweb.com zoho.com
2025/11/01 4.62% 3.81% 3.96% 2.18% 1.61% 3.13% 3.06% 1.31% 0% 1.45%
2025/11/02 4.17% 4.33% 3.44% 2.93% 1.48% 1.77% 2.53% 1.36% 0% 1.1%
2025/11/03 3.67% 5.03% 3.67% 2.72% 4.13% 0.46% 3.38% 1.25% 1.66% 1.53%
2025/11/04 2.23% 7.14% 3.8% 3.48% 1.13% 1.54% 2.73% 0.76% 2.25% 1.63%
2025/11/05 10.36% 6.55% 3% 2.49% 1.55% 1.26% 2.1% 0.16% 1.71% 1.43%
2025/11/06 7.68% 5.43% 3.28% 2.13% 4.12% 1.46% 2.88% 1.04% 1.66% 1.29%
2025/11/07 6.18% 4.98% 3.28% 2.12% 2.13% 2.6% 2.98% 0.99% 2.05% 1.33%
2025/11/08 5.33% 3.73% 2.52% 2.5% 2.15% 2.69% 2.64% 0.98% 1.72% 1.49%
2025/11/09 5.14% 3.33% 2.47% 3.03% 2.9% 2.69% 2.77% 1.7% 1.57% 1.19%
2025/11/10 3.44% 4.24% 2.75% 2.3% 3.96% 0.96% 2.34% 2.63% 1.79% 1.6%
2025/11/11 4.29% 5.4% 3.93% 3.27% 2.8% 1.63% 3.02% 1.27% 1.39% 1.51%
2025/11/12 1.63% 5.86% 3.88% 2.38% 1.85% 2.91% 3.19% 1.85% 2.02% 1.93%
2025/11/13 4.07% 5.43% 3.18% 2.87% 2.39% 1.14% 3.37% 1.89% 2.01% 2.03%
2025/11/14 2.1% 5.24% 3.11% 2.61% 3.62% 1.25% 2.3% 2.48% 2.03% 1.58%
2025/11/15 8.77% 3.62% 4.35% 3.11% 0.62% 1.54% 3.21% 1.87% 1.86% 1.17%
2025/11/16 4.05% 2.87% 3.6% 2.93% 2.07% 1.71% 2.61% 2.13% 1.68% 0.99%
2025/11/17 4.03% 6.5% 4.15% 2.85% 1.78% 1.07% 0.89% 2.33% 2.03% 1.9%
2025/11/18 3.9% 5.56% 4.36% 2.45% 4.35% 1.35% 2.39% 2.72% 2.03% 1.94%
2025/11/19 3.14% 5.63% 3.64% 2.95% 4.75% 1.44% 2.91% 2.75% 2.2% 1.81%
2025/11/20 1.67% 5.84% 3.63% 3.16% 2.77% 1.7% 4.25% 3.07% 2.93% 1.83%
2025/11/21 4.32% 4.37% 4.25% 2.25% 2.98% 0.99% 2.77% 2.2% 2.36% 1.7%
2025/11/22 6% 3.41% 3.43% 2.91% 0.63% 2.29% 2.66% 2.23% 1.57% 1.44%
2025/11/23 5.43% 3.38% 2.79% 2.71% 2.93% 2.35% 2.98% 1.96% 1.5% 1.19%
2025/11/24 4.63% 3.87% 3.3% 2.24% 3.05% 1.62% 2.85% 2.27% 2.05% 1.7%
2025/11/25 3.49% 6.92% 4.26% 2.53% 3.18% 1.71% 1.81% 1.97% 1.83% 1.5%
2025/11/26 3.86% 6.25% 4.11% 2.4% 2.64% 1.08% 1.64% 2.14% 2.03% 1.57%
2025/11/27 5.12% 3.85% 4.6% 2.8% 2.91% 0.53% 2.67% 2.48% 2.28% 2.05%
2025/11/28 3.8% 4.07% 3.88% 2.61% 2.59% 0.51% 2.64% 1.27% 2.31% 1.84%
2025/11/29 6.5% 2.94% 3.73% 3.4% 3.84% 1.66% 2.61% 1.9% 1.68% 1.63%
2025/11/30 7.61% 4.04% 3.26% 2.88% 2.83% 2.03% 2.01% 1.86% 1.77% 1.36%
  • claritycheck.com
  • monday.com
  • adobe.com
  • pdfsmart.com
  • experian.co.uk
  • ibm.com
  • semrush.com
  • clickup.com
  • similarweb.com
  • zoho.com

Copyright © Adthena. All rights reserved.

In November 2025, ClarityCheck.com saw a significant spike on the 5th, reaching 10.36%. Monday.com maintained a steady presence, peaking at 6.92% on the 25th. Adobe.com showed consistent performance, while PDFSmart.com and Experian.co.uk had fluctuating trends. IBM.com and SEMrush.com experienced varied impressions, with ClickUp.com and SimilarWeb.com showing moderate activity. Zoho.com remained stable throughout the month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Data Analytics - Last month
  1. 1
    Content Management Software - Content Management Made Easy https://business.adobe.com

    Connect strategic plans to end-to-end visibility & control across the marketing lifecycle. Transform...

  2. 2
    Envato® | Unlimited Assets & AI Tools | Start Creating https://elements.envato.com

    Download Millions of Video Templates, WP Themes, Photos, Graphic Templates & More! Deliver better Projects Faster with Ready-to-use Graphic...

  3. 3
    Real-Time Visitor Insights - Web Traffic Tracking Tool https://www.leadinfo.com

    Identify companies visiting your website and easily turn anonymous traffic into leads. Leadinfo...

  4. 4
    Easy-to-Use Gantt Chart https://www.monday.com

    Customizable & User Friendly — From Strategy to Execution: #1 Gantt Chart for Visualizing and Optimizing Projects. Discover the...

  5. 5
    Analyse your website now - Goo.gl Ranking Checker 2025 https://www.sistrix.com

    Achieve better rankings, track key SEO metrics, and gain more traffic! Universal SEO tools: Links, Ads, Social & Optimiser – start your free trial now!

Copyright © Adthena. All rights reserved.

Adobe’s ad highlights seamless content management, emphasizing strategic marketing control. Envato promotes unlimited creative assets, appealing to fast-paced project needs. Leadinfo offers real-time visitor insights, transforming anonymous traffic into leads. Monday.com showcases user-friendly Gantt charts for project optimization. Sistrix focuses on comprehensive SEO tools for improved rankings.

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