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UK Software & Technology Data Analytics - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Data Analytics – UK

Google AI Overview visibility for Software & Technology Data Analytics UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.771698919
67.228301081
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 16
84
16%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 1%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 UK Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
envato.com 9.69
adobe.com 5.5
atlassian.com 3.44
myheritage.com 3.26
buffer.com 3.09
grammarly.com 3.03
monday.com 3.01
databricks.com 2.81
pipedrive.com 2.3
airtable.com 2.16
others 61.71
  • envato.com - 9.69%
  • adobe.com - 5.5%
  • atlassian.com - 3.44%
  • myheritage.com - 3.26%
  • buffer.com - 3.09%
  • grammarly.com - 3.03%
  • monday.com - 3.01%
  • databricks.com - 2.81%
  • pipedrive.com - 2.3%
  • airtable.com - 2.16%
  • others - 61.71%

Copyright © Adthena. All rights reserved.

In the PPC landscape, Envato leads with 9.69% click share, followed by Adobe at 5.5%. Others dominate with 61.71%, overshadowing Airtable’s 2.16%.

Market Exposure

Share of Spend for the top 10 UK Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date monday.com atlassian.com asana.com pipedrive.com adobe.com clickup.com similarweb.com hubspot.com databricks.com zoominfo.com
2026/06/01 13.36% 6.91% 1.67% 0.76% 4.19% 1.01% 1.16% 7.25% 1.58% 1.99%
2026/06/02 12.09% 4.43% 2.84% 3% 4.01% 1.06% 1.01% 4.42% 1.49% 2.25%
2026/06/03 11.13% 2.51% 5.38% 1.93% 2.73% 0.57% 1.78% 6.13% 3.02% 1.72%
2026/06/04 8.97% 3.95% 2.47% 2.77% 2.71% 1.92% 0.81% 5.54% 1.79% 2.27%
2026/06/05 9.1% 3.73% 3.04% 2.75% 2.23% 2.24% 0.51% 6.96% 1.93% 2.17%
2026/06/06 9.01% 3.38% 0.91% 0.13% 3.48% 3.21% 0.92% 9.13% 2.14% 1.87%
2026/06/07 9.01% 3.03% 0.88% 0.11% 4.47% 3.4% 1.13% 7.24% 2.8% 1.65%
2026/06/08 9.07% 2.16% 2.11% 1.08% 3.34% 2.5% 0.96% 6.76% 2.61% 2.16%
2026/06/09 10.84% 3.79% 2.27% 3.24% 2.96% 2.9% 0.78% 6.28% 2.27% 2.19%
2026/06/10 17.19% 3.5% 1.95% 3.08% 2.78% 1.88% 0.45% 1.79% 2.87% 2.33%
2026/06/11 11.7% 4.14% 3.73% 2.81% 2.95% 3.02% 0.37% 2.6% 2.65% 1.8%
2026/06/12 16.27% 3.16% 2.43% 2.95% 3.36% 3.6% 0.42% 3.15% 2.08% 1.93%
2026/06/13 10.72% 4.27% 3.38% 0.19% 4.31% 2.9% 0.52% 2.14% 2.98% 1.7%
2026/06/14 9.3% 3.73% 1.9% 0.2% 4.85% 3.35% 0.64% 3.22% 2.39% 1.87%
2026/06/15 11.75% 4.27% 2.44% 0.26% 4.03% 3.95% 0.46% 1.38% 1.76% 2.44%
2026/06/16 10.7% 2.56% 4.16% 3.97% 1.67% 2.29% 2.24% 1.28% 2.08% 2.18%
2026/06/17 12.17% 2.95% 7.06% 3.4% 2.15% 0.78% 2.86% 2.25% 2.08% 2.5%
2026/06/18 12.4% 2.89% 4.12% 2.16% 3.01% 2.45% 3.2% 2.34% 2.26% 2.36%
2026/06/19 11.24% 2.6% 3.48% 4.48% 2.61% 2.16% 3.86% 3.42% 2.96% 2.66%
2026/06/20 9.48% 3.07% 5.15% 0.19% 3.56% 1.62% 2.99% 1.16% 3.45% 2.49%
2026/06/21 9.12% 0.9% 8.44% 0.12% 4.89% 2.91% 3.79% 3.94% 3.2% 1.5%
2026/06/22 12.83% 0.81% 7.38% 0.2% 4.41% 3.09% 3.55% 2.15% 2.35% 2.83%
2026/06/23 8.74% 0.6% 4.41% 2.52% 4.79% 2.74% 3.36% 2.63% 3.08% 2.64%
2026/06/24 10.88% 1.2% 3.68% 3.74% 4.49% 4.82% 3.3% 1.76% 2.52% 2.7%
2026/06/25 11.07% 1.75% 4.65% 2.54% 5.17% 2.49% 3.21% 2.23% 2.18% 2.68%
2026/06/26 10.17% 2.99% 3.33% 3.28% 5.47% 1.49% 3.1% 1.13% 1.91% 2.82%
2026/06/27 9.72% 1.03% 2.32% 0.11% 4.14% 1.42% 2.86% 1.86% 2.94% 2.14%
2026/06/28 10.35% 1.5% 2.16% 0.17% 4.46% 2.12% 3.04% 1.11% 2.39% 2.18%
2026/06/29 11.29% 4.84% 2.02% 0.03% 4.43% 3.22% 3.38% 1.92% 2.06% 3.31%
2026/06/30 14.98% 5.28% 4.65% 3.52% 3.51% 3.31% 3.31% 2.24% 1.76% 1.72%
  • monday.com
  • atlassian.com
  • asana.com
  • pipedrive.com
  • adobe.com
  • clickup.com
  • similarweb.com
  • hubspot.com
  • databricks.com
  • zoominfo.com

Copyright © Adthena. All rights reserved.

June saw monday.com lead with fluctuating spend, peaking at 17.19% on the 10th. Atlassian’s share dipped, while Asana surged mid-month. Adobe maintained steady growth, finishing strong. Overall, dynamic shifts marked the month.

Market Exposure

Competitor Count for UK Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 862
2026/06/02 868
2026/06/03 863
2026/06/04 845
2026/06/05 863
2026/06/06 816
2026/06/07 820
2026/06/08 883
2026/06/09 843
2026/06/10 824
2026/06/11 845
2026/06/12 839
2026/06/13 792
2026/06/14 789
2026/06/15 784
2026/06/16 766
2026/06/17 762
2026/06/18 786
2026/06/19 750
2026/06/20 715
2026/06/21 675
2026/06/22 689
2026/06/23 710
2026/06/24 672
2026/06/25 656
2026/06/26 647
2026/06/27 644
2026/06/28 641
2026/06/29 691
2026/06/30 679

Copyright © Adthena. All rights reserved.

June began with 862 advertisers, peaking at 883 on the 8th. A steady decline followed, ending at 679 on the 30th.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
similarweb.com 1.8%
adobe.com 1.2%
airtable.com 0.99%
grammarly.com 0.82%
vidiq.com 0.6%
hubspot.com -0.47%
coursera.org -0.49%
experian.co.uk -0.53%
ebay.co.uk -0.79%
atlassian.com -0.82%

Copyright © Adthena. All rights reserved.

In the past month, similarweb.com surged by 1.8, while atlassian.com dropped by 0.82. Adobe.com gained 1.2, contrasting with ebay.co.uk’s decline of 0.79.

Campaign Efficiency

UK Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date monday.com adobe.com experian.co.uk atlassian.com pdfsmart.com clickup.com asana.com envato.com hubspot.com ebay.co.uk
2026/06/01 5.39% 3.96% 3.68% 2.95% 0.02% 0.99% 1.53% 2.16% 2.75% 1.76%
2026/06/02 7.41% 5.16% 1.49% 3.28% 0.67% 0.97% 1.58% 2.05% 1.75% 2.07%
2026/06/03 7.39% 3.77% 3.64% 2.43% 3.15% 0.51% 2.79% 1.78% 2.85% 1.92%
2026/06/04 4.56% 4.04% 2.94% 3.47% 2.84% 1.67% 1.39% 2.16% 2.1% 3.31%
2026/06/05 4.86% 3.33% 3.75% 2.67% 3.2% 1.68% 1.49% 1.6% 2.26% 2.32%
2026/06/06 5.3% 3.87% 3.38% 3.21% 2.76% 2.58% 0.41% 1.98% 3.41% 1.83%
2026/06/07 5.41% 4.21% 3.38% 2.73% 2.08% 2.84% 0.38% 1.74% 2.97% 2.24%
2026/06/08 5.53% 3.35% 3.96% 2.45% 2.94% 2.04% 1.19% 1.69% 2.54% 1.71%
2026/06/09 6.11% 4.08% 3.55% 3.47% 2.1% 2.7% 1.35% 2.09% 2.81% 1.97%
2026/06/10 11.13% 3.98% 3.57% 3.11% 2.48% 1.68% 1.05% 2.1% 1.04% 3.14%
2026/06/11 6.41% 4.02% 3.35% 3.27% 2.5% 2.54% 2.37% 1.97% 0.92% 2.6%
2026/06/12 9.87% 3.94% 4.43% 2.83% 1.78% 3.03% 1.45% 2.03% 1.43% 2.01%
2026/06/13 5.95% 4.3% 3.88% 3.44% 1.51% 2.17% 1.62% 1.74% 0.81% 2.09%
2026/06/14 4.78% 4.91% 3.36% 2.92% 2.2% 2.69% 0.99% 1.51% 1.39% 1.86%
2026/06/15 5.11% 4.3% 5.51% 3.2% 2.2% 2.89% 1.48% 1.89% 0.72% 1.8%
2026/06/16 6.1% 2.57% 3.59% 2.39% 2.32% 1.89% 2.49% 2.15% 0.88% 3.33%
2026/06/17 7.14% 3.66% 0.84% 3.07% 2.59% 0.67% 3.92% 1.77% 1.3% 2.42%
2026/06/18 5.19% 4.69% 2.49% 2.83% 2.03% 1.89% 2.63% 1.74% 1.45% 2.17%
2026/06/19 5.12% 3.74% 0% 2.5% 4.07% 1.7% 1.83% 1.8% 2.68% 3.63%
2026/06/20 6.07% 3.76% 2% 2.95% 1.67% 1.33% 2.63% 2.11% 0.78% 1.3%
2026/06/21 4.81% 5.06% 0% 1.36% 3.34% 2.42% 4.62% 2.29% 1.48% 0.96%
2026/06/22 7.31% 5.65% 4.4% 1.1% 3.06% 2.47% 4.18% 2.64% 1.47% 1.35%
2026/06/23 5.32% 6.42% 5.2% 0.86% 3.21% 2.13% 2.57% 2.08% 1.36% 0.73%
2026/06/24 4.99% 6.41% 1.93% 1.74% 4.33% 3.98% 2.43% 2.31% 1% 0.88%
2026/06/25 5.43% 7.55% 1.03% 2.06% 3.4% 2.54% 3.47% 2.47% 0.97% 0.63%
2026/06/26 7.41% 7.43% 0% 2.43% 4.56% 1.66% 1.97% 2.25% 0.92% 0.47%
2026/06/27 3.97% 5.02% 7.96% 1.31% 3.47% 1.37% 1.03% 1.94% 1.08% 1.04%
2026/06/28 4.36% 5.79% 5.3% 1.92% 2.41% 1.87% 1.24% 1.91% 0.56% 0.64%
2026/06/29 5.02% 5.73% 2.21% 4.42% 4.21% 2.85% 1.23% 1.66% 0.82% 0.76%
2026/06/30 8.54% 5.3% 4.17% 4.03% 3.84% 2.71% 2.5% 1.41% 1.08% 0.84%
  • monday.com
  • adobe.com
  • experian.co.uk
  • atlassian.com
  • pdfsmart.com
  • clickup.com
  • asana.com
  • envato.com
  • hubspot.com
  • ebay.co.uk

Copyright © Adthena. All rights reserved.

June saw dynamic shifts in PPC impressions. Monday.com peaked mid-month, while Adobe surged late. Experian.co.uk had a notable spike on the 27th. By month’s end, Monday.com led, followed by Adobe and Experian.co.uk.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Data Analytics - Last month
  1. 1
    Content Management Software https://business.adobe.com › uk › cms

    Content Management Made Easy — Connect strategic plans to end-to-end visibility & control across the marketing lifecycle. Integrated...

  2. 2
    Gantt Chart Maker https://www.asana.com

    Project Gantt Tool — Break down silos, automate processes, and keep cross-team projects on track. Asana organises work so teams know what to do...

  3. 3
    Track Real Time Website Usage - Unite Metrics, Traces, & Logs https://www.datadoghq.com › website › monitoring

    Monitor Website Usage & Uncover Performance Problems With Datadog.

  4. 4
    Check Your Credit Score Now | It's Free, Quick, and Easy https://www.experian.co.uk

    Keep Track Of Your Score With Experian, The UK's Most Trusted Credit Score. ou Can Now Access Your Experian Credit Score And Report For Free. 100% Free. 100% Secure. No trials, Free Forever.

  5. 5
    Easy-to-Use Gantt Chart https://www.monday.com

    Visualize Projects & Workflow — Looking for an Effective Project Tracking Solution? Use Our Gantt Chart Templates. From Strategy...

Copyright © Adthena. All rights reserved.

In the realm of Google’s PPC, Adobe, Asana, Datadog, Experian, and Monday.com shine with compelling narratives. Adobe simplifies content management, Asana and Monday.com streamline project tracking with Gantt charts, Datadog enhances website monitoring, and Experian offers free, secure credit score checks.

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