UK Software & Technology Data Analytics - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Data Analytics – UK

Google AI Overview visibility for Software & Technology Data Analytics UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 17.1421261353
82.8578738647
17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 20
80
20%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 12%
Transactional 1%
Navigational 3%
Seasonal 0%
Local 0%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 UK Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
envato.com 10.14
adobe.com 4.91
grammarly.com 4.54
databricks.com 4.32
snowflake.com 3.2
airtable.com 3.17
vidiq.com 3.04
lusha.com 2.86
pdfsmart.com 2.75
myheritage.com 2.4
others 58.67
  • envato.com - 10.14%
  • adobe.com - 4.91%
  • grammarly.com - 4.54%
  • databricks.com - 4.32%
  • snowflake.com - 3.2%
  • airtable.com - 3.17%
  • vidiq.com - 3.04%
  • lusha.com - 2.86%
  • pdfsmart.com - 2.75%
  • myheritage.com - 2.4%
  • others - 58.67%

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Envato leads with 10.14% click share, while Adobe and Grammarly follow. Others dominate with 58.67%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date monday.com atlassian.com adobe.com pipedrive.com databricks.com clickup.com bynder.com zoho.com asana.com lusha.com
2026/03/01 8.48% 0.55% 7.68% 0.42% 1.79% 3.03% 2.64% 2.81% 3.38% 2.17%
2026/03/02 8.46% 1.08% 4.95% 0.08% 2.21% 2.55% 1.56% 5.22% 3.62% 2.16%
2026/03/03 8.08% 1.61% 5.39% 1.95% 2.18% 3.29% 2.22% 5.34% 5.42% 2.46%
2026/03/04 7.84% 0.98% 6.55% 2.29% 2.1% 3.85% 3.61% 5.71% 4.51% 1.77%
2026/03/05 11.25% 1.52% 6.75% 1.87% 2.71% 1.17% 2.93% 4.32% 5.99% 1.95%
2026/03/06 7.73% 2.38% 5.38% 2.59% 2.3% 3.33% 2.88% 5.58% 3.06% 2.43%
2026/03/07 11.06% 2.59% 7.04% 0.03% 1.89% 2.63% 3.26% 3.85% 3.38% 1.81%
2026/03/08 9.36% 4.57% 7.16% 0.02% 1.98% 1.5% 2.26% 1.77% 3.93% 1.54%
2026/03/09 8.1% 0.19% 7.8% 0.02% 2.58% 1.03% 2.47% 7.45% 4.66% 2.22%
2026/03/10 11.52% 2.1% 6.58% 2.13% 1.95% 2.57% 2.49% 6.87% 4.73% 2.92%
2026/03/11 9.32% 3.29% 7.22% 2.58% 2.63% 1.17% 0.6% 6.55% 5.74% 2.52%
2026/03/12 9.02% 3.25% 4.75% 2.62% 2.76% 2.72% 4.09% 5.3% 5.97% 3.43%
2026/03/13 6.16% 2.12% 2.91% 1.86% 2.97% 2.96% 3.74% 7.11% 2.11% 3.17%
2026/03/14 7.82% 1.03% 3.95% 0.63% 2.62% 2.78% 1.98% 4.5% 2.73% 1.82%
2026/03/15 7.7% 2.17% 6.08% 0.59% 2.65% 2.02% 3.31% 5.35% 2.5% 2.07%
2026/03/16 6.59% 2.31% 6.85% 0.74% 2.14% 1.86% 3.88% 4.3% 2.94% 2.66%
2026/03/17 9.17% 3.23% 4.62% 2.72% 1.73% 2.42% 1.48% 1.72% 3.44% 2.69%
2026/03/18 9.82% 2.63% 4.9% 3.17% 2.33% 2.81% 2.78% 2.18% 3.31% 2.3%
2026/03/19 10.74% 6.23% 4.83% 4.19% 2.62% 1.75% 2.62% 0.77% 2.37% 2.35%
2026/03/20 11.13% 5.81% 3.2% 1.92% 2.57% 1.09% 1.7% 1.36% 2.53% 2.72%
2026/03/21 8.69% 0.5% 7.09% 1.01% 3.03% 3.46% 1.08% 1.34% 4.71% 1.78%
2026/03/22 3.96% 0.25% 8.85% 0.71% 3.04% 2.79% 1.11% 1.56% 4.21% 2.76%
2026/03/23 6.26% 1.59% 7.05% 0.83% 1.93% 2.85% 2.48% 2.99% 3.81% 3.27%
2026/03/24 9.14% 3.22% 4.6% 2.72% 1.73% 2.41% 1.47% 1.71% 3.43% 2.68%
2026/03/25 6.49% 12.29% 6.04% 3.31% 2.61% 4.6% 1.14% 1.56% 2.92% 2.36%
2026/03/26 6.9% 3.43% 7.49% 5.58% 2.51% 3.57% 1.3% 1.77% 4.81% 2.68%
2026/03/27 10.06% 5.51% 5.34% 3.72% 2.1% 2.61% 1.65% 2.42% 3.65% 2.36%
2026/03/28 9.02% 4.69% 7.38% 1.31% 2.72% 3.62% 1.68% 0.6% 0.9% 2.16%
2026/03/29 8.1% 5.92% 5.45% 1.26% 1.84% 3.63% 1.89% 1.31% 3.43% 2.16%
2026/03/30 8.59% 6.51% 6.94% 1.17% 1.96% 3.58% 2.29% 1.36% 5.37% 3.27%
2026/03/31 10.54% 7.91% 4.32% 4.14% 3.41% 3.18% 2.38% 2.27% 1.76% 1.68%
  • monday.com
  • atlassian.com
  • adobe.com
  • pipedrive.com
  • databricks.com
  • clickup.com
  • bynder.com
  • zoho.com
  • asana.com
  • lusha.com

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March saw dynamic shifts in PPC spend share. Monday.com fluctuated, peaking mid-month. Atlassian surged late March, while Adobe maintained steady growth. Pipedrive and Databricks showed consistent patterns. By month’s end, Adobe led, followed by Monday.com.

Market Exposure

Competitor Count for UK Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 604
2026/03/02 655
2026/03/03 631
2026/03/04 600
2026/03/05 612
2026/03/06 611
2026/03/07 594
2026/03/08 593
2026/03/09 607
2026/03/10 610
2026/03/11 578
2026/03/12 578
2026/03/13 572
2026/03/14 559
2026/03/15 580
2026/03/16 605
2026/03/17 632
2026/03/18 573
2026/03/19 572
2026/03/20 576
2026/03/21 555
2026/03/22 563
2026/03/23 568
2026/03/24 632
2026/03/25 517
2026/03/26 504
2026/03/27 535
2026/03/28 500
2026/03/29 498
2026/03/30 535
2026/03/31 507

Copyright © Adthena. All rights reserved.

In March, advertiser numbers fluctuated, peaking at 655 on March 2nd, then gradually declined, ending at 507.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
myheritage.com 1.37%
atlassian.com 0.79%
mongodb.com 0.52%
vidiq.com 0.52%
tableau.com 0.48%
boxxe.com -0.34%
grammarly.com -0.41%
pdfsmart.com -0.44%
similarweb.com -0.49%
buffer.com -0.58%

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MyHeritage.com soared with a 1.37% click share increase, while Buffer.com faced a 0.58% decline.

Campaign Efficiency

UK Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date monday.com clickup.com adobe.com grammarly.com envato.com claritycheck.com asana.com semrush.com pdfsmart.com experian.co.uk
2026/03/01 4.76% 3.52% 4.12% 2.75% 2.94% 3.4% 3.3% 2.02% 4.51% 5.01%
2026/03/02 4.88% 2.94% 3.74% 2.19% 2.93% 0.2% 3.73% 1.89% 5.39% 2.04%
2026/03/03 4.62% 3.83% 3.96% 3.98% 2.35% 0.35% 5.19% 2.38% 5.61% 1.82%
2026/03/04 4.72% 4.83% 4.38% 3.24% 2.48% 0.38% 4.44% 1.74% 4.43% 3.38%
2026/03/05 6.44% 1.56% 4.52% 4.02% 2.7% 0.48% 5.92% 1.77% 4.55% 3.66%
2026/03/06 4.56% 4.28% 3.45% 3.57% 2.4% 3.14% 3.08% 2.08% 4.37% 3.73%
2026/03/07 6.41% 3.21% 4.56% 3.71% 2.49% 4.03% 3.24% 1.82% 2.9% 2.57%
2026/03/08 5.4% 1.79% 4.33% 2.99% 2.68% 3.06% 3.74% 2.26% 3.33% 5.45%
2026/03/09 5.08% 1.31% 4.9% 3.63% 3.03% 0.19% 4.8% 2.16% 6.23% 0%
2026/03/10 7.29% 3.23% 4.33% 3.98% 3.05% 0.57% 5.09% 1.88% 5.24% 1.04%
2026/03/11 5.97% 1.67% 4.86% 2.98% 2.99% 0.71% 6.32% 1.92% 5% 0%
2026/03/12 6.45% 3.68% 4.33% 1.95% 1.96% 2.54% 6.06% 2.1% 5.57% 0%
2026/03/13 4.22% 3.43% 2.12% 2.31% 2.35% 3.6% 2.21% 1.94% 4.47% 0%
2026/03/14 4.15% 2.79% 3.14% 4.2% 2.66% 3.13% 2.47% 2.06% 5.24% 4.79%
2026/03/15 3.6% 2.19% 3.75% 2.05% 2.4% 1.58% 2.29% 1.97% 3.48% 5.61%
2026/03/16 3.01% 2.26% 5.06% 1.57% 2.45% 0.19% 3.24% 1.82% 3.95% 6.67%
2026/03/17 4.95% 3.08% 4.15% 1.47% 2.14% 0.58% 3.57% 2.37% 4.13% 4.48%
2026/03/18 5.26% 3.29% 4.27% 1.76% 1.97% 5.41% 3.36% 1.85% 3.18% 4.29%
2026/03/19 5.95% 2.33% 3.92% 2.17% 2.91% 0.44% 2.69% 1.92% 4.56% 6.92%
2026/03/20 7.51% 1.57% 2.29% 1.58% 2.12% 1.96% 2.78% 1.7% 4.61% 3.85%
2026/03/21 4.14% 4.25% 4.6% 1.7% 3.03% 6.37% 4.27% 2.07% 3.08% 2.07%
2026/03/22 2.45% 3.16% 5.92% 3.25% 1.83% 4.35% 3.66% 2.52% 4.07% 2.96%
2026/03/23 2.83% 3.86% 5.76% 2.9% 3.11% 0.5% 3.84% 2.4% 4.5% 2.12%
2026/03/24 4.95% 3.08% 4.15% 1.47% 2.14% 0.58% 3.57% 2.37% 4.13% 4.48%
2026/03/25 4.75% 6.3% 4.85% 4.12% 2.53% 0.15% 3.44% 1.73% 4.99% 0%
2026/03/26 4.99% 4.34% 5.77% 4.12% 3.07% 4% 4.67% 1.63% 5.09% 0%
2026/03/27 6.57% 3.48% 4.11% 3.85% 3.01% 0.26% 3.99% 1.96% 2.2% 4.68%
2026/03/28 5.58% 4.05% 4.75% 2.72% 2.93% 3.11% 1.05% 1.9% 4.02% 1.99%
2026/03/29 5.35% 4.49% 3.83% 2.78% 2.79% 3.22% 3.34% 1.6% 3.8% 3.05%
2026/03/30 4.99% 4.67% 5.27% 3.56% 2.98% 0.37% 5.31% 1.74% 4.62% 2.17%
2026/03/31 6.56% 4.08% 3.75% 3.47% 3.27% 2.62% 2.53% 2.11% 1.94% 0%
  • monday.com
  • clickup.com
  • adobe.com
  • grammarly.com
  • envato.com
  • claritycheck.com
  • asana.com
  • semrush.com
  • pdfsmart.com
  • experian.co.uk

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March saw fluctuating PPC impressions for top advertisers. Monday.com peaked mid-month, while ClickUp and Adobe showed steady gains. ClarityCheck had sporadic spikes, and Experian faced inconsistencies. The month ended with varied performances.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Data Analytics - Last month
  1. 1
    Content Management Software https://business.adobe.com › uk › cms

    Content Management Made Easy — Deliver campaigns at greater scale, speed, and relevance through a unified platform. Integrated...

  2. 2
    Asana | A Smarter Way To Work https://www.asana.com

    Avoid outdated spreadsheets with our dynamic project and task reporting. Eliminate unproductive meetings with real-time reporting and task automation.

  3. 3
    Check Your Credit Report Now https://www.experian.co.uk

    It's Free, Quick, and Easy — Experian's Credit Score Report Is The UKs Most Used Score. Make Sure You Know Yours. Boost...

  4. 4
    Free Plagiarism Checker https://www.grammarly.com › plagiarism › checker

    Instant Plagiarism Scan — Write collaboratively with AI while developing your own authentic voice and ideas. Ensure originality and make the grade with Grammarly’s AI-powered plagiarism checker. Free AI Humanizer.

  5. 5
    Easy-to-Use Gantt Chart https://www.monday.com

    #1 Gantt Chart Creator — Looking for an Effective Project Tracking Solution? Use Our Gantt Chart Templates. Plan, Manage...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s SERP, Adobe, Asana, Experian, Grammarly, and Monday.com shine with compelling text ads. Adobe emphasizes seamless content management, while Asana promotes efficient work processes. Experian offers quick credit insights, Grammarly ensures originality, and Monday.com simplifies project tracking with Gantt charts.

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