Share of Clicks for top 10 UK Software & Technology Data Analytics brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| myheritage.com | 17.57 |
| envato.com | 9.43 |
| adobe.com | 4.14 |
| airtable.com | 3.01 |
| buffer.com | 2.82 |
| databricks.com | 2.79 |
| vidiq.com | 2.61 |
| accu.co.uk | 2.3 |
| pipedrive.com | 2.22 |
| lusha.com | 2.08 |
| others | 51.03 |
- myheritage.com - 17.57%
- envato.com - 9.43%
- adobe.com - 4.14%
- airtable.com - 3.01%
- buffer.com - 2.82%
- databricks.com - 2.79%
- vidiq.com - 2.61%
- accu.co.uk - 2.3%
- pipedrive.com - 2.22%
- lusha.com - 2.08%
- others - 51.03%
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In the PPC landscape, MyHeritage leads with 17.57% click share, followed by Envato at 9.43%. Adobe captures 4.14%, while ‘others’ dominate with 51.03%.
Share of Spend for the top 10 UK Software & Technology Data Analytics brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | hubspot.com | adobe.com | monday.com | pipedrive.com | semrush.com | salesforce.com | top10.com | lusha.com | databricks.com | myheritage.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/10/01 | 8.95% | 2.91% | 2.27% | 5.88% | 3.61% | 2.9% | 0.29% | 2.36% | 1.86% | 2.72% |
| 2026/10/02 | 6.94% | 3.52% | 3.64% | 6.31% | 3.59% | 1.25% | 1.74% | 3.13% | 1.89% | 3.88% |
| 2026/10/03 | 3.6% | 6.7% | 2.88% | 3.36% | 2.45% | 0.05% | 0.02% | 1.52% | 2.02% | 3.18% |
| 2026/10/04 | 5.94% | 7.44% | 2% | 0.83% | 2.32% | 0.81% | 0.01% | 1.83% | 1.22% | 3.83% |
| 2026/10/05 | 10.33% | 4.34% | 2.4% | 1.79% | 2.06% | 5.16% | 0.64% | 2.46% | 2.04% | 2.93% |
| 2026/10/06 | 8.71% | 3.41% | 2.97% | 6.69% | 2.75% | 2.72% | 0.02% | 2.1% | 2.61% | 3.88% |
| 2026/10/07 | 7.64% | 4.29% | 2.85% | 4.34% | 2.56% | 1.72% | 1.25% | 2.27% | 2.35% | 4.3% |
| 2026/10/08 | 7.19% | 3.77% | 4.89% | 5.68% | 3.2% | 2.29% | 0.31% | 2.41% | 1.74% | 2.97% |
| 2026/10/09 | 6.67% | 3.88% | 5.04% | 2.86% | 2.24% | 0.28% | 0.06% | 3.08% | 2.26% | 3.68% |
| 2026/10/10 | 11.48% | 3.41% | 3.18% | 0.73% | 1.99% | 2.59% | 0% | 2.92% | 3.35% | 3.44% |
| 2026/10/11 | 14.4% | 1.88% | 3.45% | 1.64% | 1.82% | 4.96% | 0.6% | 3.59% | 3.34% | 2.65% |
| 2026/10/12 | 9.61% | 2.56% | 3.83% | 0.75% | 0.54% | 2.25% | 0.03% | 2.81% | 3.27% | 3.65% |
| 2026/10/13 | 8.76% | 4.35% | 3.11% | 2.12% | 1.66% | 1.26% | 1.51% | 3.49% | 2.7% | 4.68% |
| 2026/10/14 | 5.83% | 4.38% | 7.13% | 4.68% | 1.89% | 1% | 4.79% | 1.72% | 1.8% | 2.62% |
| 2026/10/15 | 9.95% | 5.64% | 2.03% | 4.65% | 1.46% | 1.27% | 3.17% | 2.53% | 2.82% | 2.29% |
| 2026/10/16 | 5.95% | 4.69% | 2.78% | 6.95% | 2.69% | 1.06% | 4.21% | 2.36% | 2.57% | 0.41% |
| 2026/10/17 | 8.89% | 5.38% | 3.73% | 1.73% | 2.84% | 1.86% | 4.78% | 1.65% | 2.23% | 2.09% |
| 2026/10/18 | 2.45% | 4.58% | 5.89% | 2.23% | 3.85% | 2.9% | 4.45% | 1.95% | 2.28% | 1.43% |
| 2026/10/19 | 5.07% | 5% | 4.39% | 3.17% | 4.12% | 0.99% | 4.72% | 1.45% | 1.99% | 1.97% |
| 2026/10/20 | 3% | 6.21% | 4.58% | 3.91% | 3.32% | 1.29% | 3.77% | 1.82% | 1.89% | 1.75% |
| 2026/10/21 | 1.76% | 5.37% | 3.61% | 6.09% | 3.22% | 3.82% | 4.87% | 1.62% | 1.8% | 2.03% |
| 2026/10/22 | 3.44% | 5.15% | 3.87% | 6.11% | 3.47% | 2.89% | 5.29% | 1.9% | 2.64% | 2.36% |
| 2026/10/23 | 7.45% | 6.98% | 3.03% | 3.71% | 2.3% | 4.02% | 1.87% | 1.6% | 2.04% | 1.34% |
| 2026/10/24 | 5.01% | 4.8% | 4.01% | 3.9% | 3.6% | 6.43% | 3.55% | 0.99% | 1.51% | 1.16% |
| 2026/10/25 | 6.44% | 5.69% | 4.09% | 3.82% | 3.48% | 6.8% | 4.72% | 0.99% | 1.59% | 1.42% |
| 2026/10/26 | 3.89% | 3.48% | 5.26% | 7.08% | 3.43% | 8.07% | 3.75% | 1.14% | 1.21% | 1.51% |
| 2026/10/27 | 1.2% | 6.17% | 5.44% | 6.07% | 4.21% | 7.4% | 4.1% | 1.19% | 1.47% | 1.49% |
| 2026/10/28 | 1.01% | 3.37% | 4.61% | 3.71% | 3.69% | 4.52% | 3.5% | 1.21% | 1.84% | 1.59% |
| 2026/10/29 | 3.25% | 3.68% | 5.37% | 7.03% | 4.55% | 1.78% | 2.08% | 1.42% | 1.27% | 1.37% |
| 2026/10/30 | 3.07% | 5.01% | 3.34% | 4.89% | 3.91% | 7.37% | 1.47% | 1.67% | 1.11% | 1.34% |
| 2026/10/31 | 6.84% | 5.89% | 4.04% | 3.47% | 3.31% | 1.85% | 1.29% | 1.28% | 1.21% | 1.05% |
- hubspot.com
- adobe.com
- monday.com
- pipedrive.com
- semrush.com
- salesforce.com
- top10.com
- lusha.com
- databricks.com
- myheritage.com
Copyright © Adthena. All rights reserved.
HubSpot’s PPC spend fluctuated, peaking at 14.40% on October 11. Adobe maintained steady growth, while Salesforce surged late October. Top10.com showed consistent low spend. October ended with diverse spending patterns.
Competitor Count for UK Software & Technology Data Analytics
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/10/01 | 568 |
| 2026/10/02 | 566 |
| 2026/10/03 | 540 |
| 2026/10/04 | 549 |
| 2026/10/05 | 552 |
| 2026/10/06 | 546 |
| 2026/10/07 | 531 |
| 2026/10/08 | 514 |
| 2026/10/09 | 510 |
| 2026/10/10 | 505 |
| 2026/10/11 | 506 |
| 2026/10/12 | 492 |
| 2026/10/13 | 511 |
| 2026/10/14 | 548 |
| 2026/10/15 | 542 |
| 2026/10/16 | 547 |
| 2026/10/17 | 562 |
| 2026/10/18 | 575 |
| 2026/10/19 | 576 |
| 2026/10/20 | 573 |
| 2026/10/21 | 550 |
| 2026/10/22 | 568 |
| 2026/10/23 | 574 |
| 2026/10/24 | 628 |
| 2026/10/25 | 647 |
| 2026/10/26 | 677 |
| 2026/10/27 | 690 |
| 2026/10/28 | 688 |
| 2026/10/29 | 675 |
| 2026/10/30 | 676 |
| 2026/10/31 | 655 |
Copyright © Adthena. All rights reserved.
October began with 568 advertisers, dipped mid-month, then surged to 690 by the 27th, closing at 655.