UK Software & Technology Data Analytics - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Data Analytics – UK

Google AI Overview visibility for Software & Technology Data Analytics UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 18.3497005684
81.6502994316
18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 19
81
19%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 1%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 UK Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
envato.com 12.06
adobe.com 4.42
pdfsmart.com 3.37
airtable.com 3.26
databricks.com 3.16
pipedrive.com 3.04
lusha.com 2.84
monday.com 2.82
vidiq.com 2.76
atlassian.com 2.66
others 59.61
  • envato.com - 12.06%
  • adobe.com - 4.42%
  • pdfsmart.com - 3.37%
  • airtable.com - 3.26%
  • databricks.com - 3.16%
  • pipedrive.com - 3.04%
  • lusha.com - 2.84%
  • monday.com - 2.82%
  • vidiq.com - 2.76%
  • atlassian.com - 2.66%
  • others - 59.61%

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In the PPC landscape, Envato leads with 12.06% click share, while Adobe follows at 4.42%. Others dominate with 59.61%, overshadowing smaller players like Atlassian at 2.66%.

Market Exposure

Share of Spend for the top 10 UK Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date monday.com atlassian.com clickup.com pipedrive.com databricks.com zoominfo.com adobe.com brightspot.com hubspot.com asana.com
2026/04/01 9.15% 3.55% 5.16% 3.1% 1.6% 2.26% 4.15% 2.72% 1.39% 4%
2026/04/02 12.13% 5.3% 4.11% 2.39% 2.06% 1.97% 4.82% 1.25% 0.7% 2.56%
2026/04/03 11.05% 7.44% 3.05% 3.22% 2.13% 1.76% 4.55% 1.94% 0.69% 2.43%
2026/04/04 11.07% 5.2% 3.24% 2% 2.41% 1.88% 5.37% 1.22% 2.17% 1.9%
2026/04/05 11.26% 6.65% 3.24% 2.67% 2.78% 1.51% 5.19% 1.14% 1.01% 2.2%
2026/04/06 9.4% 3.28% 2.98% 3.67% 3.32% 1.76% 5.43% 1.84% 0.77% 3.48%
2026/04/07 7.33% 4.33% 3.75% 2.37% 3.43% 1.79% 5.39% 1.53% 1.64% 3.74%
2026/04/08 8.16% 7.41% 3.27% 4.02% 2.94% 1.85% 5.56% 1.99% 1.03% 2.1%
2026/04/09 9.23% 8.6% 3.68% 2.41% 2.91% 2.13% 5.12% 1.4% 2.52% 0.53%
2026/04/10 7.02% 9.02% 2.49% 4.75% 3.73% 2.33% 3.25% 1.75% 1.73% 0.51%
2026/04/11 11.17% 5.04% 2.7% 3.08% 3.52% 2.07% 2.94% 1.21% 1.3% 1.17%
2026/04/12 9.51% 4.74% 2.28% 2.3% 2.66% 1.44% 4.02% 1.19% 4.3% 1.23%
2026/04/13 9.9% 8.06% 2.55% 3.58% 3.22% 1.69% 3.6% 2.42% 1.81% 0.32%
2026/04/14 11.86% 11.04% 2.99% 4.03% 2.95% 1.32% 3.61% 1.51% 2.03% 0.34%
2026/04/15 9.37% 8.22% 3.96% 4.81% 2.8% 1.91% 3.72% 0.93% 2.53% 2.66%
2026/04/16 11.42% 3.29% 3.94% 3.63% 2.05% 1.75% 3.48% 2.16% 1.41% 5.98%
2026/04/17 7.99% 6.99% 4.45% 3.61% 2.7% 1.75% 3.7% 0.84% 0.92% 7.06%
2026/04/18 8.87% 4.92% 4.43% 3.16% 1.95% 1.56% 4.58% 1.34% 1.07% 6.43%
2026/04/19 9.21% 7.25% 4.54% 2.56% 2.65% 1.87% 5.37% 1.05% 0.99% 2.43%
2026/04/20 9.95% 5.73% 3.46% 3.56% 2.65% 1.65% 3.24% 1.82% 1.55% 4.91%
2026/04/21 10.74% 4.04% 2.85% 3.8% 3.69% 1.99% 3.1% 2.22% 2.76% 6.6%
2026/04/22 9.92% 5.18% 2.86% 3.27% 2.91% 2.07% 4.12% 1.42% 2.63% 6.84%
2026/04/23 12.1% 5.74% 4.04% 3.77% 2.92% 1.88% 4.43% 2.5% 1.45% 4.77%
2026/04/24 11.97% 3.84% 4.86% 4.58% 2.58% 2.03% 3.59% 2.14% 3.09% 5.89%
2026/04/25 8.17% 7.96% 2.78% 2.44% 2.24% 2% 3.48% 2.2% 2.72% 6.98%
2026/04/26 9.06% 7.92% 2.47% 2.75% 2.31% 1.98% 4.19% 0.71% 2.93% 5.26%
2026/04/27 9.43% 8.79% 3.84% 4.49% 1.67% 2.13% 3.64% 2.07% 2.04% 1.81%
2026/04/28 11.91% 7.58% 3.85% 2.64% 1.93% 1.99% 3.23% 1.58% 2.14% 3.5%
2026/04/29 14.99% 4.87% 4.14% 3.25% 2.97% 2.01% 2.83% 2.01% 2.58% 2.22%
2026/04/30 11.98% 5.9% 4.05% 4% 2.94% 2.54% 2.31% 2.13% 1.75% 1.22%
  • monday.com
  • atlassian.com
  • clickup.com
  • pipedrive.com
  • databricks.com
  • zoominfo.com
  • adobe.com
  • brightspot.com
  • hubspot.com
  • asana.com

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April saw monday.com leading with fluctuating spend, peaking at 14.99% on the 29th. Atlassian’s spend varied, peaking mid-month. ClickUp maintained steady low spend. Pipedrive and Databricks showed moderate fluctuations. ZoomInfo and Adobe had consistent low spend. Brightspot and HubSpot had minimal changes. Asana’s spend surged mid-month, ending lower.

Market Exposure

Competitor Count for UK Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 541
2026/04/02 575
2026/04/03 611
2026/04/04 608
2026/04/05 603
2026/04/06 664
2026/04/07 662
2026/04/08 630
2026/04/09 624
2026/04/10 684
2026/04/11 635
2026/04/12 665
2026/04/13 692
2026/04/14 737
2026/04/15 707
2026/04/16 709
2026/04/17 714
2026/04/18 700
2026/04/19 692
2026/04/20 721
2026/04/21 689
2026/04/22 690
2026/04/23 685
2026/04/24 688
2026/04/25 661
2026/04/26 652
2026/04/27 688
2026/04/28 672
2026/04/29 687
2026/04/30 676

Copyright © Adthena. All rights reserved.

April saw a dynamic rise in distinct advertisers, peaking at 737 mid-month, before stabilizing at 676.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
asana.com 1.15%
seagate.com 0.83%
atlassian.com 0.69%
envato.com 0.65%
jotform.com 0.58%
adobe.com -0.44%
vidiq.com -0.72%
tableau.com -0.88%
snowflake.com -0.94%
grammarly.com -1.82%

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Grammarly’s click share dropped by 1.82%, while Asana surged by 1.15%. Seagate, Atlassian, and Envato also saw positive gains.

Campaign Efficiency

UK Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date monday.com pdfsmart.com clickup.com atlassian.com adobe.com envato.com databricks.com mergedpdf.com asana.com experian.co.uk
2026/04/01 4.65% 3.91% 4.93% 1.83% 4.66% 2.37% 1.23% 0.78% 2.63% 3.22%
2026/04/02 5.83% 4.16% 4.07% 2.75% 4.29% 2.36% 1.42% 1.13% 1.58% 3.94%
2026/04/03 6.01% 4.04% 2.96% 3.8% 3.95% 2.63% 1.68% 0.7% 2.22% 3.58%
2026/04/04 5.73% 4.67% 2.93% 3.05% 4.76% 2.48% 1.69% 1.07% 1.6% 5.42%
2026/04/05 5.74% 4.84% 2.85% 3.57% 4.45% 2.38% 1.79% 1.08% 1.84% 4.8%
2026/04/06 4.63% 3.71% 2.84% 1.77% 4.87% 2.24% 2.05% 1.42% 2.61% 3.24%
2026/04/07 3.83% 3.02% 3.81% 2.47% 4.12% 2.52% 2.06% 1.37% 3.01% 6.01%
2026/04/08 4.49% 3.98% 3.42% 3.66% 5.21% 2.99% 1.84% 1.41% 1.9% 4.07%
2026/04/09 4.89% 3.33% 3.91% 4.17% 5.34% 2.83% 2.01% 3.29% 0.74% 0%
2026/04/10 5.06% 5.46% 2.21% 4.6% 3.5% 3.06% 2.36% 3.75% 0.57% 1.04%
2026/04/11 6.03% 5.56% 2.27% 2.89% 2.74% 2.79% 2.07% 3.06% 1.2% 2.82%
2026/04/12 5.54% 5.2% 2.05% 2.75% 4.17% 2.95% 1.71% 2.45% 0.92% 1.99%
2026/04/13 5.06% 4.75% 2.48% 3.96% 3.7% 2.79% 1.92% 2.66% 0.37% 2.82%
2026/04/14 6.65% 4.76% 3.38% 5.77% 4.11% 2.61% 1.89% 3.98% 0.48% 1.88%
2026/04/15 5.61% 4.99% 4.26% 3.91% 4.04% 2.9% 1.86% 3.54% 2.39% 1.97%
2026/04/16 6.13% 5.31% 4.12% 1.84% 3.34% 2.31% 1.41% 1.64% 4.61% 3.14%
2026/04/17 4.94% 3.95% 4.61% 3.57% 3.53% 2.5% 1.87% 2.21% 5.08% 2.09%
2026/04/18 5.67% 5.32% 4.33% 3.19% 4.58% 2.9% 1.39% 3.16% 4.78% 2.96%
2026/04/19 5.4% 3.18% 4.7% 3.86% 4.57% 2.52% 1.81% 2.11% 2% 2.74%
2026/04/20 5.85% 4.14% 3.59% 2.65% 3.69% 2.64% 1.62% 2.21% 3.57% 1.79%
2026/04/21 6.48% 3.8% 2.92% 2.22% 3.49% 3.24% 2.57% 1.7% 5.4% 1.11%
2026/04/22 5.98% 4.16% 2.81% 2.6% 4.22% 3% 2.04% 2.48% 5.35% 1.09%
2026/04/23 6.42% 4.81% 4.24% 2.67% 4.19% 2.97% 1.85% 2.28% 3.03% 5.06%
2026/04/24 6.54% 4.9% 5.21% 1.98% 3.27% 3.08% 1.84% 2.48% 4.56% 4.14%
2026/04/25 5.34% 3.46% 2.85% 5.03% 3.52% 2.71% 1.66% 2.24% 4.79% 1.04%
2026/04/26 5.15% 5.09% 2.2% 8.4% 2.89% 3.12% 1.54% 1.67% 4.01% 0%
2026/04/27 4.95% 4.96% 3.57% 5.25% 2.89% 2.95% 1.37% 1.64% 1.25% 0%
2026/04/28 6.19% 5.51% 4.07% 4.43% 3.32% 3.23% 1.46% 0.93% 2.6% 2.2%
2026/04/29 8.34% 4.8% 4.63% 3.3% 4.61% 3.01% 1.9% 0.49% 1.82% 0%
2026/04/30 6.88% 5.44% 4.2% 3.64% 3.07% 3.06% 2.15% 1.92% 1.39% 0%
  • monday.com
  • pdfsmart.com
  • clickup.com
  • atlassian.com
  • adobe.com
  • envato.com
  • databricks.com
  • mergedpdf.com
  • asana.com
  • experian.co.uk

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April saw monday.com leading with fluctuating impressions, peaking at 8.34% on the 29th. pdfsmart.com and clickup.com showed moderate stability, while asana.com surged mid-month. The month concluded with monday.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Data Analytics - Last month
  1. 1
    Content Management Software https://business.adobe.com › uk › cms

    Content Management Made Easy — Deliver campaigns at greater scale, speed, and relevance through a unified platform. Integrated...

  2. 2
    Gantt Chart Maker https://www.asana.com

    Project Gantt Tool — Break down silos, automate processes, and keep cross-team projects on track. Asana organises work so teams know what to do...

  3. 3
    Jira™ Gantt Charts & Templates https://www.atlassian.com › jira › project-mgmt

    Best for Project Management — Jira’s AI-Powered Features and Tools Make Project Management Easy. Get Started Free! Bring...

  4. 4
    Free Gantt Chart Template https://www.clickup.com

    Gantt Chart Builder — Visualize tasks, deadlines, and dependencies with ClickUp’s Gantt charts. Try free! Streamline...

  5. 5
    Easy-to-Use Gantt Chart https://www.monday.com

    #1 Gantt Chart Creator — Plan, Manage & Track Your Team's Projects Online with Gantt Chart Software. From Strategy to...

Copyright © Adthena. All rights reserved.

In the competitive landscape of PPC ads, Adobe, Asana, Atlassian, ClickUp, and Monday.com shine with distinct themes. Adobe emphasizes ease and integration in content management. Asana, Atlassian, ClickUp, and Monday.com focus on Gantt charts, highlighting project management efficiency, automation, and user-friendly interfaces.

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