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AUS Software & Technology Data Analytics - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
lucidchart.com 38.36
adobe.com 9.87
envato.com 4.03
pdffiller.com 3.35
photoroom.com 2.81
nulab.com 2.2
airtable.com 2.14
databricks.com 2.09
pdfguru.com 1.96
smartsheet.com 1.96
others 31.23

Copyright © Adthena. All rights reserved.

Lucidchart dominates with 38.36% click share, followed by Adobe at 9.87%. Others collectively hold 31.23%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date lucidchart.com pdffiller.com monday.com databricks.com adobe.com splunk.com capterra.com atlassian.com nulab.com lucid.co
2025/06/01 13.69% 3.17% 5.87% 3.6% 3.28% 2.5% 2.84% 3.52% 0.47% 21.14%
2025/06/02 42.45% 3.41% 2.31% 2.14% 3.09% 1.09% 1.13% 0.47% 0.27% 0.09%
2025/06/03 1.4% 5.73% 4.62% 1.92% 4.63% 4.92% 1.82% 0.77% 0.42% 0.25%
2025/06/04 1.47% 5.68% 3.23% 3.87% 4.95% 7.63% 2.69% 0.8% 0.55% 0.18%
2025/06/05 9.2% 2.67% 8.71% 1.35% 3.12% 2.62% 3.58% 5.67% 0.42% 0.21%
2025/06/06 29.77% 2.27% 5.56% 2.62% 2.16% 4.92% 2.4% 0.81% 0.22% 0.14%
2025/06/07 3.05% 3.28% 3.86% 2.26% 2.56% 3.05% 1.37% 1.96% 0.31% 38.59%
2025/06/08 6.83% 5.19% 8.51% 3.93% 3.4% 0.84% 3.44% 1.17% 0.88% 0.02%
2025/06/09 31.58% 4.18% 2.6% 3.56% 1.51% 3.2% 1.37% 0.83% 0.44% 0.04%
2025/06/10 3.8% 4.44% 6.5% 4.68% 3.08% 3.1% 2.85% 5.84% 0.5% 0.06%
2025/06/11 26.02% 4.1% 5.29% 2.96% 2.59% 2.66% 1.51% 4.15% 0.34% 0.46%
2025/06/12 29.21% 2.96% 5.42% 3.08% 2.37% 2.04% 1.96% 3.83% 0.66% 0.25%
2025/06/13 31.31% 3.09% 5.68% 3.12% 1.33% 5.6% 1.67% 0.42% 1.21% 0.51%
2025/06/14 24.57% 3.54% 5.79% 2.36% 1.2% 3.72% 1.36% 0.15% 22.39% 0.13%
2025/06/15 43.92% 2.82% 6.81% 2.32% 2.54% 3.06% 1% 0.07% 0.67% 0.05%
2025/06/16 52.44% 2.2% 5.48% 2.02% 1.43% 2.27% 0.79% 0.43% 0.86% 0.02%
2025/06/17 53.12% 2.57% 5.1% 2.06% 2.61% 0.44% 1.03% 0.6% 0.63% 0.39%
2025/06/18 46.62% 3.77% 3.5% 2.64% 2.63% 0.03% 2.05% 0.29% 0.88% 0.09%
2025/06/19 57.27% 1.87% 3.85% 2.18% 1.49% 0% 0.96% 4.07% 0.59% 0.17%
2025/06/20 48.38% 1.72% 5.2% 2.14% 2.35% 0% 1.61% 3.58% 0.57% 0.19%
2025/06/21 45.28% 2.41% 3.45% 2.53% 3.21% 0% 1.22% 0.82% 0.58% 0.08%
2025/06/22 45.73% 2.59% 3.92% 2.62% 2.18% 0% 1.15% 0.65% 0.62% 0.04%
2025/06/23 44.26% 2.38% 4.81% 2.51% 2.6% 0% 1.85% 2.08% 0.66% 0.01%
2025/06/24 30.51% 3.32% 4.33% 3.14% 3.9% 0% 2.31% 2.36% 0.77% 0.69%
2025/06/25 30.42% 3.89% 4.26% 3.32% 4.8% 0% 2.45% 0.66% 0.93% 0.44%
2025/06/26 29% 1.6% 8.44% 3.09% 2.57% 1.35% 2.72% 4.09% 0.8% 0.28%
2025/06/27 52.41% 1.67% 4.07% 1.03% 1.85% 1.81% 1.9% 1.21% 0.37% 0.6%
2025/06/28 8.1% 4.88% 6.29% 3.73% 4.45% 6.52% 2.25% 3.13% 1.67% 0.08%
2025/06/29 48.32% 1.98% 3.06% 1.48% 1.43% 1.92% 0.66% 3.75% 13.74% 0.02%
2025/06/30 58.1% 2.5% 2.16% 1.71% 1.57% 1.54% 0.95% 0.55% 0.43% 0.01%

Copyright © Adthena. All rights reserved.

Lucidchart’s spend share surged mid-month, peaking at 58.10% on June 30. Meanwhile, PDFfiller and Monday.com maintained steady, moderate shares. Databricks and Adobe showed minor fluctuations, while Splunk and Capterra experienced varied trends.

Market Exposure

Competitor Count for AUS Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 586
2025/06/02 603
2025/06/03 595
2025/06/04 563
2025/06/05 581
2025/06/06 574
2025/06/07 573
2025/06/08 564
2025/06/09 572
2025/06/10 555
2025/06/11 576
2025/06/12 593
2025/06/13 579
2025/06/14 565
2025/06/15 554
2025/06/16 564
2025/06/17 564
2025/06/18 556
2025/06/19 560
2025/06/20 568
2025/06/21 582
2025/06/22 578
2025/06/23 584
2025/06/24 609
2025/06/25 582
2025/06/26 576
2025/06/27 592
2025/06/28 588
2025/06/29 588
2025/06/30 601

Copyright © Adthena. All rights reserved.

June saw a dynamic shift in distinct advertisers, starting at 586 and peaking at 609 mid-month. The month concluded with a steady 601, reflecting a resilient advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
lucidchart.com 19.84%
lusha.com 0.92%
grammarly.com 0.46%
torfx.com.au 0.27%
alteryx.com 0.21%
tableau.com -1.15%
envato.com -1.21%
smartsheet.com -1.27%
pdffiller.com -1.45%
lucid.co -1.7%

Copyright © Adthena. All rights reserved.

Lucidchart.com soared with a 19.84% click share increase, while lucid.co dropped by 1.7%. Lusha.com gained 0.92%, and Grammarly.com rose by 0.46%.

Campaign Efficiency

AUS Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date lucidchart.com pdffiller.com adobe.com pdfaid.com monday.com pdfguru.com photoroom.com nulab.com capterra.com lucid.co
2025/06/01 25.78% 4.72% 5.84% 2.33% 3.05% 2.13% 0.74% 0.55% 1.91% 22.48%
2025/06/02 48.76% 5.2% 5.75% 2.19% 1.61% 3.32% 2.3% 0.37% 0.72% 0.12%
2025/06/03 1.85% 10.02% 9.96% 3.88% 3.94% 5.04% 3.94% 0.69% 1.31% 0.35%
2025/06/04 2.23% 9.66% 11.58% 5.25% 3.11% 4.1% 8.33% 1.01% 1.91% 0.3%
2025/06/05 8.86% 6.5% 7.59% 1.65% 6.5% 3.69% 7.71% 0.79% 3.25% 0.36%
2025/06/06 38.54% 4.92% 4.82% 0.93% 3.93% 2.96% 4.65% 0.37% 1.9% 0.23%
2025/06/07 3.87% 6.42% 6.64% 1.74% 3.33% 3.47% 3.09% 0.67% 1.39% 30.5%
2025/06/08 8.06% 8.45% 8.2% 2.65% 6.32% 6.4% 4.48% 1.63% 3.03% 0.03%
2025/06/09 42.93% 6.69% 2.96% 1.8% 2.48% 3.76% 0.07% 0.78% 0.9% 0.07%
2025/06/10 5.92% 8.46% 8.04% 1.35% 5.17% 5.19% 3.94% 1.02% 2.74% 0.09%
2025/06/11 33.75% 6.45% 5.29% 2.4% 3.47% 3.23% 3.11% 0.58% 1% 0.65%
2025/06/12 36.83% 4.57% 4.55% 0.84% 3.75% 2.25% 6.45% 1.14% 1.6% 0.39%
2025/06/13 40.48% 4.62% 2.59% 0.92% 4.22% 1.73% 1.15% 2.13% 1.37% 0.76%
2025/06/14 28.87% 5.4% 2.14% 0.66% 3.83% 2.82% 1.61% 25.11% 1.19% 0.18%
2025/06/15 52.15% 3.9% 5.9% 0.61% 4.19% 2.69% 1.51% 1.06% 0.89% 0.07%
2025/06/16 61.36% 3.09% 2.88% 0.87% 3.34% 2.34% 1.94% 1.28% 0.51% 0.02%
2025/06/17 60.52% 3.49% 4.83% 0.99% 3.16% 2.01% 1.93% 0.93% 0.6% 0.46%
2025/06/18 52.04% 5.15% 5.21% 1.51% 2.24% 2.56% 3.18% 1.11% 1.53% 0.12%
2025/06/19 65.13% 2.51% 2.78% 0.27% 2.49% 0.77% 3.35% 0.9% 0.64% 0.24%
2025/06/20 58.14% 2.6% 4.9% 0.3% 3.33% 1.02% 1.71% 0.94% 1.28% 0.29%
2025/06/21 51.83% 3.57% 7.33% 0.4% 2.3% 1.74% 3.16% 0.92% 0.76% 0.12%
2025/06/22 53% 3.5% 4.27% 0.67% 2.59% 2.19% 3.2% 0.93% 0.78% 0.05%
2025/06/23 51.11% 3.39% 5.11% 0.53% 3.13% 2.05% 3.11% 0.99% 1.51% 0.01%
2025/06/24 34.86% 5.43% 8.22% 1.03% 2.96% 3.34% 5.07% 1.24% 1.78% 0.89%
2025/06/25 34.65% 6.21% 9.76% 1.92% 2.94% 3.74% 3.13% 1.44% 1.62% 0.55%
2025/06/26 37.3% 3.03% 6.6% 0.49% 5.85% 1.39% 3.27% 1.4% 2.55% 0.43%
2025/06/27 61.52% 2.42% 3.45% 0.64% 2.67% 0.72% 1.96% 0.58% 1.63% 0.74%
2025/06/28 7.35% 9.04% 11.16% 3.87% 4.72% 4.16% 1.35% 2.96% 2.01% 0.13%
2025/06/29 55.07% 3.04% 3.01% 0.88% 1.84% 1.51% 0.88% 14.14% 0.53% 0.02%
2025/06/30 67.64% 3.63% 3.33% 1.64% 1.53% 1.13% 1.07% 0.66% 0.6% 0.01%

Copyright © Adthena. All rights reserved.

Lucidchart’s impression share fluctuated, peaking at 67.64% on June 30. PDFfiller and Adobe maintained lower shares, while Nulab spiked mid-month. Lucid.co’s share was minimal, except for a June 7 surge.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Remove Background in Photoshop - Remove Background... https://www.adobe.com › photoshop › edit-background

    With Photoshop, You Can Easily Remove the Scenery from Blah to Bali in Just a Few Clicks. If You Can Dream It, You Can Make It with Adobe Photoshop.

  2. 2
    Envato® | Unlimited Downloads, One Price | Start Creating https://elements.envato.com

    Download Millions of Video Templates, WP Themes, Photos, Graphic Templates & More! Deliver better...

  3. 3
    Lucidchart.com https://www.lucidchart.com › mind-maps

    Cloud-based & Collaborative — Get the most powerful, professional diagram software on the market. Use Lucidchart to visualize ideas, make charts, diagrams & more.

  4. 4
    Mind Map Maker https://www.nulab.com

    Free Mind Map Tool — Map out your ideas fast and stay organized with easy-to-use mind mapping tools. Simplify big ideas into clear visuals and keep everyone on the same page. Templates & Shapes.

  5. 5
    Remove PNG Background | Free PNG Background Fix https://www.photoroom.com

    Remove backgrounds from PNGs fast. Perfect for logos and graphics. Make your PNG files...

Copyright © Adthena. All rights reserved.

In the competitive world of PPC advertising, Adobe, Envato, Lucidchart, Nulab, and Photoroom shine with distinct themes. Adobe’s ad promises creativity with ease, while Envato offers unlimited creative resources. Lucidchart and Nulab focus on collaboration and visualization, and Photoroom emphasizes quick, professional background removal.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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