AUS Software & Technology Data Analytics - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Data Analytics – AUS

Google AI Overview visibility for Software & Technology Data Analytics AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 19.5150513191
80.4849486809
19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 17
83
17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 0%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 AUS Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
adobe.com 21.61
envato.com 20.94
elastic.co 5
myheritage.com 4.81
lucidchart.com 3.88
buffer.com 3.58
atlassian.com 3
sap.com 2.61
monday.com 2.43
pdfguru.com 2.1
others 30.04
  • adobe.com - 21.61%
  • envato.com - 20.94%
  • elastic.co - 5%
  • myheritage.com - 4.81%
  • lucidchart.com - 3.88%
  • buffer.com - 3.58%
  • atlassian.com - 3%
  • sap.com - 2.61%
  • monday.com - 2.43%
  • pdfguru.com - 2.1%
  • others - 30.04%

Copyright © Adthena. All rights reserved.

Adobe.com leads with 21.61% click share, closely followed by Envato.com at 20.94%. Others collectively hold 30.04%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date lucidchart.com monday.com atlassian.com adobe.com clickup.com agencyanalytics.com cin7.com sap.com miro.com xero.com
2026/04/01 5.75% 11.8% 6.49% 6.9% 0.71% 2.88% 1.21% 0% 2.11% 3.85%
2026/04/02 3.73% 7.86% 6.17% 6.48% 3.65% 2.48% 1.34% 6.69% 0.9% 2.96%
2026/04/03 3.88% 10.14% 7.7% 8.58% 5.37% 2.4% 1.89% 5.25% 0.62% 3.05%
2026/04/04 4.17% 10.12% 8.93% 6.67% 5% 2.42% 1.77% 6.85% 0.4% 3.37%
2026/04/05 3.76% 10.15% 7.96% 7.44% 1.85% 1.96% 1.8% 6.34% 0.58% 4.08%
2026/04/06 5.02% 11.36% 8.78% 5.88% 2.17% 2.74% 2.07% 0% 0.97% 5.24%
2026/04/07 6.29% 9.02% 6.59% 7.07% 8.24% 2.1% 1.94% 2.87% 0.82% 3.71%
2026/04/08 3.39% 8.32% 5.7% 7.36% 4.96% 3.39% 2.17% 2.18% 0.99% 4.24%
2026/04/09 2.19% 12.04% 9.31% 8.78% 2.95% 2.74% 1.16% 1.76% 0.74% 1.78%
2026/04/10 2.86% 9.38% 11.16% 6.98% 2.88% 2.86% 1.18% 4.77% 0.78% 2.14%
2026/04/11 4.04% 10.62% 11.03% 6.56% 2.18% 2.78% 2% 1.79% 0.43% 2.58%
2026/04/12 9.44% 10.33% 7.15% 5.51% 5.39% 2.2% 1.64% 4.17% 1.63% 2.33%
2026/04/13 10.15% 7.95% 11.78% 3.94% 1.88% 2.08% 0.91% 5.77% 2.9% 0.86%
2026/04/14 8.17% 8.2% 14.87% 6.87% 1.81% 1.82% 1.29% 1.53% 3.83% 1%
2026/04/15 7.98% 8.65% 14.52% 7.07% 2.99% 1.95% 1.87% 4.28% 2.98% 1.19%
2026/04/16 10.35% 9.37% 11.05% 5.78% 4.95% 2.15% 1.38% 0.94% 2.74% 0.71%
2026/04/17 11.12% 8.07% 10.72% 5.44% 4.78% 1.89% 1.66% 1.6% 5.14% 0.51%
2026/04/18 13.2% 5.27% 13.25% 7.29% 2.43% 1.45% 1.97% 1.78% 2.7% 1.83%
2026/04/19 9.87% 8.45% 12.32% 5.5% 4.15% 1.13% 2.22% 2.89% 1.65% 1.53%
2026/04/20 8.88% 8.81% 11.17% 5.32% 4.32% 2.12% 1.6% 0% 2.81% 1.15%
2026/04/21 9.98% 12.07% 10.91% 6.24% 2.26% 2.37% 1.39% 1.04% 1.84% 1.87%
2026/04/22 10.47% 9.9% 9.43% 7.03% 2.16% 1.35% 2.25% 1.04% 5.56% 1.19%
2026/04/23 10.82% 7.68% 5.92% 8.28% 1.83% 2.53% 1.93% 0% 5.9% 1.75%
2026/04/24 10.87% 9.77% 9.34% 7.48% 1.72% 2.44% 2.83% 0% 2.23% 1.15%
2026/04/25 7.28% 5.24% 10.75% 5.1% 5.97% 2.66% 2.74% 0% 2.35% 1.22%
2026/04/26 10.48% 9.24% 10.66% 5.7% 1.73% 2.48% 3.29% 4.13% 0.87% 1.21%
2026/04/27 10.04% 11.49% 5.98% 4.88% 6.19% 2.5% 2.68% 2.57% 0.98% 0.94%
2026/04/28 10.2% 10.31% 10.64% 5.72% 4.74% 1.8% 2.94% 1.13% 1.88% 0.83%
2026/04/29 10.55% 13.02% 10.09% 5.58% 6.45% 2.73% 2.92% 0% 0.46% 0.99%
2026/04/30 10.84% 10.14% 8.87% 5.35% 3.83% 2.53% 2% 1.63% 1.32% 0.77%
  • lucidchart.com
  • monday.com
  • atlassian.com
  • adobe.com
  • clickup.com
  • agencyanalytics.com
  • cin7.com
  • sap.com
  • miro.com
  • xero.com

Copyright © Adthena. All rights reserved.

April saw Lucidchart’s spend share rise from 5.75% to 10.84%, while Monday.com fluctuated, ending at 10.14%. Atlassian peaked mid-month at 14.87%, closing at 8.87%. Adobe’s share decreased, finishing at 5.35%.

Market Exposure

Competitor Count for AUS Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 350
2026/04/02 362
2026/04/03 381
2026/04/04 367
2026/04/05 382
2026/04/06 384
2026/04/07 390
2026/04/08 386
2026/04/09 372
2026/04/10 374
2026/04/11 361
2026/04/12 357
2026/04/13 381
2026/04/14 369
2026/04/15 375
2026/04/16 362
2026/04/17 359
2026/04/18 357
2026/04/19 366
2026/04/20 377
2026/04/21 359
2026/04/22 358
2026/04/23 349
2026/04/24 353
2026/04/25 343
2026/04/26 363
2026/04/27 377
2026/04/28 366
2026/04/29 373
2026/04/30 358

Copyright © Adthena. All rights reserved.

April began with 350 advertisers, peaking at 390 on the 7th. Fluctuations followed, ending with 358 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
myheritage.com 3.91%
grammarly.com 2.7%
lucidchart.com 2.29%
pdfguru.com 1.02%
smallpdf.com 0.65%
canva.com -0.72%
snowflake.com -0.93%
adobe.com -1.36%
envato.com -2.33%
sap.com -2.42%

Copyright © Adthena. All rights reserved.

MyHeritage.com surged with a 3.91% click share increase, while SAP.com dropped by 2.42%. Lucidchart.com and Grammarly.com also saw gains, contrasting with declines for Envato.com and Adobe.com.

Campaign Efficiency

AUS Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date adobe.com lucidchart.com pdfguru.com atlassian.com monday.com envato.com photoroom.com sap.com miro.com myheritage.com
2026/04/01 17.81% 4.48% 0.56% 4.6% 6.39% 7.24% 8.43% 0% 2.38% 0%
2026/04/02 15.32% 4.34% 1.7% 4.8% 3.78% 5.55% 0% 10.08% 1.37% 0%
2026/04/03 18.09% 3.81% 1.68% 6.46% 4.55% 5.06% 0% 8.61% 0.9% 0%
2026/04/04 12.48% 4.26% 0.76% 6.96% 4.96% 5.23% 2.84% 11.4% 0.78% 0%
2026/04/05 15.04% 3.57% 1.46% 5.36% 5.01% 4.69% 0% 9.13% 1.08% 0%
2026/04/06 17.16% 5.97% 0% 6.77% 6.41% 6.8% 3.7% 0% 2.13% 0%
2026/04/07 20.06% 6.01% 0% 4.71% 4.4% 5.86% 0.01% 4.56% 1.62% 0%
2026/04/08 21.61% 3.75% 0% 5.15% 4.62% 7.65% 4.46% 2.98% 1.84% 0%
2026/04/09 20.81% 2.27% 2.52% 5.94% 6.26% 6.21% 6.33% 2.11% 1.27% 0%
2026/04/10 14.39% 3.09% 3.98% 7.13% 5.19% 7.1% 3.62% 7.25% 1.58% 0%
2026/04/11 14.48% 4.94% 5.24% 7.14% 5.49% 7.17% 3.66% 2.44% 0.91% 0%
2026/04/12 16.5% 6.53% 4.92% 5.24% 5.27% 5.38% 0.01% 5.86% 1.83% 0%
2026/04/13 8.55% 8.21% 4.47% 8.17% 3.79% 4.59% 0% 8.33% 2.54% 5.47%
2026/04/14 18.47% 6.53% 5.56% 8.69% 4.28% 4.97% 5.4% 1.8% 3.88% 4.93%
2026/04/15 20.86% 6.36% 3.83% 8.57% 4.76% 5.31% 2.89% 5.79% 3.26% 6.86%
2026/04/16 14.96% 7.45% 6.09% 7.09% 4.66% 4.89% 2.85% 1.9% 3.21% 0%
2026/04/17 14.9% 9.31% 6.9% 8.16% 5.14% 5.2% 0% 2.02% 5.39% 0%
2026/04/18 20.1% 10.05% 6.59% 10.21% 2.62% 4.12% 2.58% 3.45% 2.8% 0%
2026/04/19 12.5% 7.39% 3.06% 7.8% 4.49% 4.29% 2.69% 3.6% 2.53% 4.43%
2026/04/20 14.04% 7.51% 1.85% 8.28% 5.06% 5.48% 0.01% 0% 3.61% 4.67%
2026/04/21 15.85% 8.29% 2.29% 7.23% 6.22% 5.61% 3.28% 2.19% 2.5% 6.58%
2026/04/22 19.62% 8.81% 2.1% 5.48% 3.9% 5.52% 3.01% 2.01% 4.62% 4.39%
2026/04/23 20.06% 9.07% 5.26% 4.27% 3.32% 5.13% 2.79% 0% 5.77% 0%
2026/04/24 20.43% 10.34% 6.89% 6.27% 5.21% 5.45% 0.01% 0% 2.94% 0%
2026/04/25 15.62% 6.35% 4% 8.37% 3.2% 5.53% 0.01% 0% 2.25% 6.34%
2026/04/26 14.76% 7.91% 6.57% 7.55% 4.5% 4.81% 5.6% 5.61% 0.78% 6.14%
2026/04/27 11.91% 8.17% 6.7% 5.17% 6.01% 5.04% 0.01% 3.92% 0.98% 3.76%
2026/04/28 15.41% 9.29% 6.11% 7.16% 5.26% 6.31% 3.44% 2.3% 1.84% 4.39%
2026/04/29 16.58% 9.18% 5.96% 7.11% 6.81% 5.81% 3.16% 0% 0.62% 6.35%
2026/04/30 13.26% 10.01% 6.89% 6.28% 5.61% 5.43% 2.95% 1.97% 0.88% 0%
  • adobe.com
  • lucidchart.com
  • pdfguru.com
  • atlassian.com
  • monday.com
  • envato.com
  • photoroom.com
  • sap.com
  • miro.com
  • myheritage.com

Copyright © Adthena. All rights reserved.

Adobe’s impression share fluctuated, peaking mid-month. Lucidchart steadily rose, while PDFGuru saw a late surge. MyHeritage and Atlassian showed consistent growth. Miro’s share remained low. April ended with diverse trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Data Analytics - Last month
  1. 1
    Remove Background in Photoshop https://www.adobe.com

    Easily Remove Backgrounds — Pick Your Photo, Click to Remove, Refine Your Edges and Change Your Background. You Don’t...

  2. 2
    Envato® https://elements.envato.com

    Unlimited Downloads — Download Millions of Video Templates, WP Themes, Photos, Graphic Templates & More! Deliver better Projects Faster with Ready-to-use Graphic, Web and Video Templates. Easy Licensing.

  3. 3
    Instant Background Remover - Remove Bg for Free Online | Photoroom https://www.photoroom.com

    Remove background, change background and showcase products. Create product and portrait pictures using only your phone and our AI photo editing tools.

  4. 4
    Employer of Record Software | Simplified EOR Software https://www.remote.com

    Seamless onboarding, payroll and benefits for employees and contractors in 100+ countries. 100+ countries, one partner - master benefits, pay ...

  5. 5
    Pix ‑ Photo Background Remover https://apps.shopify.com

    Create clean, professional product photos effortlessly and boost your store's visual appeal. Fraud Prevention. SEO Optimized. 100+ Professional Themes. Drop Shipping Integration. 99.99% Average Uptime. Fully Hosted. Social Media Integration.

Copyright © Adthena. All rights reserved.

In the competitive world of PPC advertising, Adobe, Envato, Photoroom, Remote, and Shopify shine with distinct offerings. Adobe and Photoroom focus on effortless background removal, while Envato emphasizes unlimited creative resources. Remote simplifies global employment, and Shopify enhances e-commerce visuals. Each ad highlights unique solutions, catering to diverse digital needs.

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