AUS Software & Technology Data Analytics - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Data Analytics – AUS

Google AI Overview visibility for Software & Technology Data Analytics AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 26.9533543951
73.0466456049
26%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 15
85
15%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 4%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 4%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 AUS Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
adobe.com 11.93
lucidchart.com 8.18
miro.com 6.53
photoroom.com 5.18
monday.com 4.42
aha.io 3.42
atlassian.com 3.11
pdf.net 2.82
sap.com 2.75
latrobe.edu.au 1.99
others 49.67
  • adobe.com - 11.93%
  • lucidchart.com - 8.18%
  • miro.com - 6.53%
  • photoroom.com - 5.18%
  • monday.com - 4.42%
  • aha.io - 3.42%
  • atlassian.com - 3.11%
  • pdf.net - 2.82%
  • sap.com - 2.75%
  • latrobe.edu.au - 1.99%
  • others - 49.67%

Copyright © Adthena. All rights reserved.

Adobe.com leads with 11.93% click share, followed by Lucidchart.com at 8.18%. Others dominate with 49.67%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date adobe.com pdf.net monday.com lucidchart.com photoroom.com atlassian.com miro.com myob.com aha.io sap.com
2025/10/01 7.84% 0.48% 4.1% 1.58% 2.61% 3.74% 26.51% 1.48% 21.73% 1.03%
2025/10/02 11.28% 3.08% 2.43% 36.13% 1.79% 1.27% 0.93% 1.7% 0.49% 4.04%
2025/10/03 4.48% 1.29% 0.86% 27.73% 1.53% 0.27% 27.42% 0.89% 12.19% 0.35%
2025/10/04 16.56% 1.71% 4.65% 4.64% 2.95% 1.15% 0.39% 3.34% 0.8% 5.58%
2025/10/05 7.89% 1.96% 6.8% 3.89% 3.05% 7.78% 0.16% 2.39% 2.06% 3.55%
2025/10/06 14.84% 0.47% 8.3% 4% 5.86% 6.09% 1.84% 3.2% 0.03% 0.01%
2025/10/07 10.49% 1.21% 5.37% 2.25% 8.66% 4.84% 1.61% 3.24% 0.28% 8.23%
2025/10/08 16.78% 0.59% 8.94% 3.09% 10.87% 4.49% 2.63% 2.68% 1.35% 0%
2025/10/09 15% 4.2% 6.57% 4.51% 6.85% 5.02% 3.3% 3.03% 0.12% 0%
2025/10/10 14.64% 3.5% 4.47% 3.36% 9.94% 1.77% 1.9% 2.55% 0.65% 2.5%
2025/10/11 14.88% 1.79% 4.45% 4.8% 10.95% 4.74% 1.98% 3.53% 0.88% 0%
2025/10/12 10.82% 1.23% 7.16% 3.65% 3.2% 4.94% 0.86% 3.72% 1.7% 9.89%
2025/10/13 16.02% 2.59% 3.82% 2.14% 6.72% 5.15% 1.37% 3.77% 0.3% 3.37%
2025/10/14 14.65% 1.73% 6.61% 5.42% 5.79% 5.88% 1.57% 3.61% 0.64% 5.28%
2025/10/15 16.85% 2.01% 3.49% 3.17% 7.71% 3.84% 1.49% 3.4% 0.23% 4.86%
2025/10/16 13.84% 5.49% 4.7% 3.38% 3.11% 2.32% 1.85% 3.17% 1% 1.41%
2025/10/17 10.52% 6.19% 4.6% 3.95% 9.16% 1.1% 1.29% 3.51% 0.14% 3.03%
2025/10/18 14.35% 0.62% 3.57% 4.69% 12.38% 1.43% 0.42% 3.52% 0.04% 7.88%
2025/10/19 15.5% 0.97% 4.27% 2.05% 5.39% 2.6% 1.14% 3.84% 1.82% 8.25%
2025/10/20 12.09% 2.68% 5.61% 2.42% 2.67% 1.1% 2.49% 4.07% 1.79% 4.99%
2025/10/21 8.27% 3.84% 7.42% 2.73% 5.05% 9.06% 3.72% 2.77% 0.18% 0.02%
2025/10/22 12.31% 2.64% 7.65% 2.91% 6.68% 6.27% 2.85% 1.39% 0.73% 3.34%
2025/10/23 10.31% 3.86% 5.64% 2.62% 8.9% 3.83% 2.98% 1.42% 1.49% 2.86%
2025/10/24 9.77% 6% 3.43% 4.03% 3.77% 2.14% 3.94% 1.88% 0.39% 3.02%
2025/10/25 8.77% 2.64% 3.4% 5.84% 2.37% 0.99% 5.14% 1.52% 0.75% 3.35%
2025/10/26 10.27% 2.55% 3.35% 4.42% 1.75% 1.44% 2.18% 1.46% 1.24% 4.36%
2025/10/27 9.64% 1.85% 4.8% 7.4% 4.06% 2.15% 2.61% 1.17% 0.44% 2.98%
2025/10/28 14.78% 2.85% 4.28% 3.06% 6.09% 1.07% 2.14% 1.35% 0.61% 0%
2025/10/29 9.32% 2.38% 3.61% 4.45% 1.67% 3.04% 4.7% 1.48% 1.52% 0%
2025/10/30 12.46% 4.42% 3.83% 5.41% 7.59% 5.23% 4.25% 1.85% 0.37% 0%
2025/10/31 12.1% 6.74% 6.13% 5.19% 4.72% 3.36% 3.35% 1.78% 1.53% 0%
  • adobe.com
  • pdf.net
  • monday.com
  • lucidchart.com
  • photoroom.com
  • atlassian.com
  • miro.com
  • myob.com
  • aha.io
  • sap.com

Copyright © Adthena. All rights reserved.

Adobe.com saw fluctuating spend, peaking mid-month. Pdf.net’s spend was steady, with a late surge. Monday.com maintained moderate levels, while Lucidchart.com spiked early. Photoroom.com and Atlassian.com showed varied trends. Miro.com and Sap.com had sporadic peaks. Myob.com remained stable, and Aha.io had low activity.

Market Exposure

Competitor Count for AUS Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 496
2025/10/02 489
2025/10/03 480
2025/10/04 480
2025/10/05 477
2025/10/06 502
2025/10/07 485
2025/10/08 474
2025/10/09 480
2025/10/10 485
2025/10/11 479
2025/10/12 482
2025/10/13 484
2025/10/14 495
2025/10/15 495
2025/10/16 486
2025/10/17 475
2025/10/18 459
2025/10/19 475
2025/10/20 480
2025/10/21 477
2025/10/22 470
2025/10/23 472
2025/10/24 474
2025/10/25 482
2025/10/26 473
2025/10/27 493
2025/10/28 478
2025/10/29 466
2025/10/30 461
2025/10/31 470

Copyright © Adthena. All rights reserved.

October saw fluctuating advertiser numbers, peaking at 502 on the 6th, then declining to 470 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
miro.com 1.28%
uts.edu.au 0.99%
canva.com 0.89%
capterra.com 0.84%
myheritage.com 0.73%
cloudera.com -1.19%
atlassian.com -1.19%
databricks.com -1.47%
photoroom.com -1.8%
adobe.com -3.4%

Copyright © Adthena. All rights reserved.

Miro.com surged with a 1.28% click share increase, while adobe.com faced a 3.4% decline.

Campaign Efficiency

AUS Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date adobe.com pdf.net monday.com photoroom.com lucidchart.com atlassian.com miro.com aha.io here.com sap.com
2025/10/01 8.68% 0.55% 3.03% 2.72% 1.55% 3.43% 28.58% 27.66% 0% 0.91%
2025/10/02 12.39% 4.05% 1.58% 1.78% 39.47% 1.38% 1.09% 0.47% 0% 4.78%
2025/10/03 3.5% 1.4% 0.41% 1.1% 23.43% 0.22% 22.84% 11.31% 22.48% 0.37%
2025/10/04 18.05% 2.6% 3.8% 2.79% 5.34% 1.26% 0.52% 0.79% 0% 7.5%
2025/10/05 8.16% 3.02% 5.88% 2.77% 4.58% 7.94% 0.23% 2.41% 0% 3.72%
2025/10/06 15.37% 0.77% 8.04% 5.51% 4.73% 6.23% 2.17% 0.04% 0% 0%
2025/10/07 9.53% 1.54% 5.01% 8.79% 2.69% 5.16% 1.98% 0.31% 0% 9.84%
2025/10/08 16.44% 0.76% 8.6% 10.3% 3.58% 4.73% 3.14% 1.39% 0% 0%
2025/10/09 13.85% 5.66% 5.88% 6.95% 4.93% 4.84% 3.44% 0.18% 0% 0%
2025/10/10 13.21% 5.16% 3.91% 8.06% 3.52% 1.79% 1.97% 0.63% 0% 2.71%
2025/10/11 13.21% 2.5% 4.48% 8.78% 5.51% 4.95% 2.19% 0.88% 0% 0%
2025/10/12 10.11% 1.76% 7.27% 2.55% 3.93% 5.01% 0.98% 1.8% 0% 10.27%
2025/10/13 15.6% 3.83% 4.15% 5.59% 2.32% 5.54% 1.58% 0.32% 0% 3.75%
2025/10/14 14.63% 2.39% 7.4% 4.91% 5.81% 6.38% 1.74% 0.75% 0% 4.95%
2025/10/15 17.81% 3.64% 3.63% 7.49% 3.25% 3.98% 1.58% 0.62% 0% 5.04%
2025/10/16 14.76% 8.08% 4.59% 2.71% 3.4% 2.19% 1.75% 0.97% 0% 1.82%
2025/10/17 11.6% 8.74% 4.59% 9.74% 3.87% 0.89% 1.26% 0.15% 0% 3.27%
2025/10/18 16.29% 0.69% 3.82% 13.08% 4.6% 1.62% 0.38% 0.08% 0% 8.79%
2025/10/19 17.82% 1.11% 4.29% 5.58% 1.9% 2.4% 1.07% 1.75% 0% 9.37%
2025/10/20 15.12% 4.19% 5.72% 2.94% 2.37% 1.05% 2.43% 1.83% 0% 5.91%
2025/10/21 10.73% 5.78% 7.74% 5.7% 2.64% 9.36% 3.72% 0.12% 0% 0.01%
2025/10/22 15.29% 3.67% 7.63% 8.08% 2.62% 6.18% 2.65% 0.71% 0% 3.62%
2025/10/23 13.68% 6.2% 5.3% 11.75% 2.72% 3.55% 3% 1.41% 0% 3.95%
2025/10/24 12.91% 9.38% 2.6% 5.21% 3.97% 1.69% 3.71% 0.18% 0% 3.5%
2025/10/25 12.91% 4.07% 2.58% 3.06% 6.07% 0.81% 5.38% 0.44% 0% 4.11%
2025/10/26 14.34% 4.3% 2.42% 3.04% 4.57% 1.21% 2.05% 1.2% 0% 6.11%
2025/10/27 12.48% 2.77% 4.27% 5.08% 7.81% 2.16% 2.43% 0.36% 0% 3.41%
2025/10/28 20.52% 4.2% 3.79% 9.62% 3.38% 1.05% 2.07% 0.59% 0% 0%
2025/10/29 13.91% 3.71% 3.06% 3.03% 4.55% 3.54% 4.96% 1.66% 0% 0%
2025/10/30 15.64% 6.32% 3.23% 9.98% 5.33% 5.83% 4.38% 0.36% 0% 0%
2025/10/31 14.73% 9.69% 5.79% 5.78% 5.13% 3.76% 3.52% 1.71% 0% 0%
  • adobe.com
  • pdf.net
  • monday.com
  • photoroom.com
  • lucidchart.com
  • atlassian.com
  • miro.com
  • aha.io
  • here.com
  • sap.com

Copyright © Adthena. All rights reserved.

October’s PPC landscape saw dynamic shifts. Adobe’s share fluctuated, peaking at 20.52% on the 28th. Lucidchart’s early dominance waned, while Miro and Aha.io experienced sporadic spikes. The month concluded with Adobe leading, showcasing resilience amidst competition.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Data Analytics - Last month
  1. 1
    Adobe® Photoshop - Easily Remove Backgrounds https://www.adobe.com

    With Photoshop, You Can Easily Remove the Scenery from Blah to Bali in Just a Few Clicks. If You Can Dream It, You Can Make It with Adobe Photoshop.

  2. 2
    Create Online Ideas Portals https://www.aha.io

    Aha! Ideas — Expand your feedback channels. Gather qualitative and quantitative insights in one place. Efficiently capture, review, and respond to every suggestion. Prioritize the best ideas.

  3. 3
    Envato® | Unlimited Downloads, One Price | Start Creating https://elements.envato.com

    Download Millions of Video Templates, WP Themes, Photos, Graphic Templates & More! Deliver better Projects Faster with...

  4. 4
    Online Mind Map Maker https://www.lucidchart.com

    Make Mind Map Diagrams — Easily Capture and Organize Your Thoughts with Drag-and-Drop Shapes and Lines. Create next-generation diagrams with AI, data, and automation in Lucidchart.

  5. 5
    Mindmap https://www.miro.com › mindmap › free-forever

    Free, Easy, Shareable — Save hours by creating diagrams with AI. Kick off projects and get better results faster. Capture, organize, and visualize thoughts and solutions with Miro's Mind Map Maker.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Adobe, Aha!, Envato, Lucidchart, and Miro shine with distinct narratives. Adobe captivates with creativity, promising effortless background removal. Aha! emphasizes idea management, while Envato offers limitless creative resources. Lucidchart and Miro focus on mind mapping, highlighting ease and innovation.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports