AUS Software & Technology Data Analytics - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Data Analytics – AUS

Google AI Overview visibility for Software & Technology Data Analytics AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 49.96287618
50.03712382
49%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 12
88
12%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 3%
Navigational 6%
Seasonal 0%
Local 0%
Problem Solving 8%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 AUS Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
envato.com 23.28
myheritage.com 14.96
adobe.com 5.42
elastic.co 4.82
snowflake.com 4.35
databricks.com 4.19
monday.com 3.9
atlassian.com 3.65
lucid.co 3.59
similarweb.com 2.21
others 29.63
  • envato.com - 23.28%
  • myheritage.com - 14.96%
  • adobe.com - 5.42%
  • elastic.co - 4.82%
  • snowflake.com - 4.35%
  • databricks.com - 4.19%
  • monday.com - 3.9%
  • atlassian.com - 3.65%
  • lucid.co - 3.59%
  • similarweb.com - 2.21%
  • others - 29.63%

Copyright © Adthena. All rights reserved.

Envato leads with 23.28% click share, followed by MyHeritage at 14.96%. Adobe captures 5.42%, while ‘others’ dominate with 29.63%.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date monday.com databricks.com lucid.co atlassian.com elastic.co aha.io adobe.com similarweb.com snowflake.com asana.com
2026/10/01 9.73% 12.89% 7.95% 0.78% 4.13% 0.01% 1.09% 3.65% 3.1% 4.7%
2026/10/02 4.49% 0% 7.06% 0.55% 6.8% 2.39% 3.8% 4.31% 3.08% 0.02%
2026/10/03 10.1% 0% 11.15% 10.8% 6.27% 0.03% 1.65% 2.65% 7.8% 0.02%
2026/10/04 9.1% 0.04% 10.22% 8.41% 5.41% 1.44% 1.41% 3.35% 6.14% 0.01%
2026/10/05 1.95% 0% 7.63% 11.14% 3% 0.02% 1.16% 3.95% 4.66% 0.04%
2026/10/06 11.17% 0.01% 8.72% 17.52% 2.12% 2.73% 0.76% 3.26% 3.77% 0.04%
2026/10/07 20.69% 0% 6.25% 19.81% 1.37% 3.86% 0.45% 2.22% 2.69% 6.98%
2026/10/08 16.19% 0.03% 6.72% 13.55% 2.41% 4.25% 3.95% 2.14% 0.75% 2.57%
2026/10/09 11.98% 0.01% 9.26% 16.41% 2.33% 7.3% 2.88% 2.01% 0.75% 1.62%
2026/10/10 18.26% 0.01% 6.79% 21.71% 1.81% 4.4% 0.09% 2.35% 1.29% 3.07%
2026/10/11 17.61% 0.02% 6.3% 24.47% 1.53% 0.05% 0.14% 2.85% 0% 0.04%
2026/10/12 22.39% 0.01% 4.68% 17.46% 1.31% 4.25% 0.14% 2.27% 0.86% 6.44%
2026/10/13 19.05% 0.01% 7.45% 21.22% 1.2% 1.94% 0.53% 2.04% 1.13% 4.43%
2026/10/14 15.66% 0% 7.81% 23.2% 0.56% 3.9% 2.38% 1.7% 2.95% 0.54%
2026/10/15 22.03% 0.01% 9.47% 21.5% 0.58% 3.99% 0.94% 1.74% 2.27% 3.73%
2026/10/16 16.41% 0.01% 10.36% 22.08% 0% 2.37% 0.61% 2.58% 1.9% 2.6%
2026/10/17 15.89% 10.5% 6% 15.65% 0% 4.55% 0.85% 2.26% 3.73% 2.52%
2026/10/18 17.75% 8.21% 9.07% 14.83% 0.57% 4.49% 1.51% 2.3% 4.57% 0.33%
2026/10/19 21.37% 5.19% 8.66% 16.49% 0% 5.96% 1.02% 2.23% 2.44% 3.72%
2026/10/20 22.38% 7.9% 7.72% 4.49% 0% 2.3% 3.14% 2.43% 3.77% 4.02%
2026/10/21 13.54% 13.53% 3.96% 10.93% 2.11% 4.2% 2.98% 2.49% 3.44% 0.07%
2026/10/22 19.61% 10.96% 7.99% 5.23% 1.46% 1.2% 3.24% 2.18% 3.87% 0.05%
2026/10/23 18.79% 12.67% 10.12% 5.91% 2.37% 1.33% 2.08% 2.09% 5.15% 0.35%
2026/10/24 18.04% 11.79% 9.14% 8.32% 3.67% 1.05% 2.23% 1.82% 3.38% 3.54%
2026/10/25 16.53% 9.26% 8.94% 9.94% 2.13% 5.13% 2.07% 1.93% 3.47% 0.8%
2026/10/26 15.16% 10.85% 7.32% 11.66% 3.56% 2.01% 0.56% 1.75% 2.15% 0.22%
2026/10/27 16.41% 7.04% 5.78% 9.49% 1.58% 3.35% 1.92% 1.82% 1.78% 1.23%
2026/10/28 17.74% 8.54% 6.64% 10.14% 1.61% 1.58% 1.8% 1.97% 1.94% 0.15%
2026/10/29 13.71% 8.76% 6.36% 9.93% 1.08% 2.73% 2.32% 1.73% 1.99% 1.61%
2026/10/30 14.27% 10.56% 6.04% 6.2% 1.93% 4.3% 2.5% 1.82% 2.91% 0.27%
2026/10/31 12.83% 8.01% 5.75% 5.61% 2.55% 2.34% 2.25% 1.88% 1.46% 0.32%
  • monday.com
  • databricks.com
  • lucid.co
  • atlassian.com
  • elastic.co
  • aha.io
  • adobe.com
  • similarweb.com
  • snowflake.com
  • asana.com

Copyright © Adthena. All rights reserved.

In October 2026, monday.com led with fluctuating spend, peaking at 22.39. Atlassian surged mid-month, reaching 24.47. Databricks showed a late rise, while Lucid and Elastic maintained moderate levels. The month concluded with monday.com dominating.

Market Exposure

Competitor Count for AUS Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 238
2026/10/02 240
2026/10/03 248
2026/10/04 277
2026/10/05 293
2026/10/06 292
2026/10/07 287
2026/10/08 299
2026/10/09 301
2026/10/10 298
2026/10/11 303
2026/10/12 301
2026/10/13 301
2026/10/14 306
2026/10/15 285
2026/10/16 269
2026/10/17 269
2026/10/18 267
2026/10/19 243
2026/10/20 249
2026/10/21 251
2026/10/22 259
2026/10/23 259
2026/10/24 300
2026/10/25 326
2026/10/26 346
2026/10/27 337
2026/10/28 347
2026/10/29 358
2026/10/30 357
2026/10/31 351

Copyright © Adthena. All rights reserved.

October saw a dynamic rise in distinct advertisers, starting at 238 and peaking at 358. The month concluded with a robust presence of 351 advertisers, showcasing significant growth.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
databricks.com 6.88%
adobe.com 4.51%
quillbot.com 2.53%
snowflake.com 1.21%
infograpia.com 0.94%
qrcreator.com -0.53%
myqrcode.com -0.79%
atlassian.com -2.45%
myheritage.com -5.33%
envato.com -6.08%

Copyright © Adthena. All rights reserved.

Adobe.com and Databricks.com surged in click share, while Envato.com and MyHeritage.com faced significant declines.

Campaign Efficiency

AUS Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date monday.com lucid.co adobe.com envato.com capterra.com myheritage.com atlassian.com elastic.co pdf.net snowflake.com
2026/10/01 7.77% 9.33% 3.53% 9.23% 0.11% 0% 1.24% 5.35% 5.97% 2.98%
2026/10/02 3.4% 7.71% 7.23% 11.8% 0.08% 0% 0.6% 6.2% 7.35% 1.9%
2026/10/03 8.22% 11.32% 2.64% 10.85% 0.13% 14.15% 8.75% 6.02% 0.98% 6.63%
2026/10/04 10.06% 9.5% 1.56% 7.48% 0.13% 13.37% 10.84% 3.98% 3.8% 3.05%
2026/10/05 9.47% 5.78% 1.74% 7.14% 0.29% 13% 15.23% 1.9% 0.84% 1.94%
2026/10/06 5.06% 9.17% 2.07% 7.39% 3.62% 7% 10.54% 1.61% 1.51% 2.19%
2026/10/07 12.03% 7.9% 1.48% 7.58% 6.52% 8.13% 13.41% 1.45% 0.75% 2.22%
2026/10/08 7.61% 7.51% 8.99% 7.28% 1.89% 0% 10.77% 2.25% 5.19% 0.49%
2026/10/09 7.23% 9.52% 8.42% 5.59% 3.61% 0% 10.16% 2.31% 4.41% 0.51%
2026/10/10 10.94% 9.51% 0.06% 8.63% 0.19% 9.35% 14.54% 1.87% 0.08% 1.28%
2026/10/11 9.64% 7.58% 0.1% 9.04% 0.31% 13.47% 15.34% 1.47% 0.09% 0%
2026/10/12 13.48% 6.94% 0.13% 8.56% 0.13% 9.28% 11.24% 1.37% 0.38% 0.63%
2026/10/13 11.5% 9.49% 0.84% 7.38% 2.07% 9.75% 14.07% 1.18% 0.74% 1.09%
2026/10/14 8.31% 9.2% 4.88% 4.94% 0.24% 7.83% 15.27% 0.55% 1.29% 2.01%
2026/10/15 15.25% 11.57% 3.18% 6.7% 0.34% 0% 15.11% 0.66% 2.3% 1.82%
2026/10/16 10.83% 13.54% 1.05% 9.14% 0.52% 0% 15.99% 0% 0.08% 1.49%
2026/10/17 10.13% 7.77% 8.8% 8.63% 0.24% 11.11% 10.27% 0% 2.43% 2.56%
2026/10/18 11.37% 11.04% 5.71% 7.28% 0.27% 11.46% 10.08% 0.73% 2.48% 3.3%
2026/10/19 15.69% 10.29% 2.63% 7.9% 0.38% 9.42% 11.21% 0% 0.06% 1.93%
2026/10/20 13.68% 8.18% 8.67% 8.62% 0.25% 9.35% 4.22% 0% 4.06% 2.56%
2026/10/21 8.82% 4.92% 10.63% 7.74% 0.1% 8.08% 8.6% 2.41% 3.14% 2.52%
2026/10/22 12.57% 9.17% 11.7% 5.47% 1.17% 0% 4.38% 1.64% 5.47% 2.79%
2026/10/23 12.95% 11.04% 8.78% 6.26% 1.57% 0% 4.7% 2.71% 3.73% 3.82%
2026/10/24 10.53% 9.8% 7.36% 5.01% 0.96% 5.77% 5.86% 3.68% 3.45% 2.25%
2026/10/25 9.14% 10.06% 6.15% 4.62% 4.36% 6.12% 5.56% 2.1% 2.04% 2.23%
2026/10/26 9.87% 8.94% 2.43% 5.21% 2.26% 7.7% 8.99% 3.65% 0.65% 1.68%
2026/10/27 10.42% 7.53% 6.4% 4.71% 4.03% 3.87% 7.42% 1.66% 0.66% 1.27%
2026/10/28 10.99% 8.79% 6.93% 5.48% 3.84% 8.81% 6.37% 1.58% 0.02% 1.31%
2026/10/29 7.84% 8.34% 6.48% 6.23% 3.59% 0% 6.65% 1.09% 3.06% 1.36%
2026/10/30 9.13% 8.08% 6.58% 5.16% 5.11% 0% 3.59% 1.93% 0.6% 2.27%
2026/10/31 8.03% 7.65% 7.61% 5.46% 5.13% 3.56% 3.46% 2.42% 1.22% 0.97%
  • monday.com
  • lucid.co
  • adobe.com
  • envato.com
  • capterra.com
  • myheritage.com
  • atlassian.com
  • elastic.co
  • pdf.net
  • snowflake.com

Copyright © Adthena. All rights reserved.

October saw dynamic shifts in PPC impressions. Monday.com peaked mid-month, while Lucid.co fluctuated. Adobe.com surged late, and Envato.com started strong. Atlassian.com maintained high visibility, finishing with a slight dip.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Data Analytics - Last month
  1. 1
    Free Image to PDF Converter https://www.adobe.com

    The Original PDF Converter — Combine Multiple Images Into a Single PDF or Convert a Single Image to PDF. Try for Free. Convert Images to PDF Files Online. No Software Download. Try For Free Today.

  2. 2
    Gantt Chart Software https://www.aha.io

    Crowd-source Ideas — Build Roadmaps, Set Strategy, and Track Progress - Free for 30 Days. Roadmapping Software for Product Managers. Includes Templates and Feature Planning. Build...

  3. 3
    Jira™ Gantt Charts & Templates https://www.atlassian.com › jira › project-mgmt

    Best for Project Management — Jira’s AI-Powered Features and Tools Make Project Management Easy. Get Started Free! Manage...

  4. 4
    Envato Elements https://elements.envato.com

    Envato® — Envato Elements: Unlimited downloads of 29+ million creative assets. Download Millions of Stock Videos, Music tracks, Photos, Video Templates & More! The Latest AI models. Easy...

  5. 5
    #1 Gantt Chart Creator https://www.monday.com

    A Powerful Gantt Chart Tool — Schedule and Manage Your Team's Projects with Flexible and Customizable Gantt Charts. Plan, Manage & Track Your Team's Projects Online with Gantt Chart Software. Customizable Dashboards.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Adobe, Aha, Atlassian, Envato, and Monday.com shine with distinct offerings. Adobe entices with a free, no-download PDF converter. Aha and Monday.com focus on Gantt chart software, emphasizing strategy and customization. Atlassian highlights AI-powered project management, while Envato offers unlimited creative asset downloads.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports