AUS Software & Technology Data Analytics - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Data Analytics – AUS

Google AI Overview visibility for Software & Technology Data Analytics AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 39.3061466054
60.6938533946
39%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 15
85
15%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 1%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 4%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 AUS Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
envato.com 32.66
adobe.com 16.18
myheritage.com 11.66
elastic.co 5.29
similarweb.com 2.7
atlassian.com 1.99
canva.com 1.92
grammarly.com 1.86
buffer.com 1.83
monday.com 1.39
others 22.52
  • envato.com - 32.66%
  • adobe.com - 16.18%
  • myheritage.com - 11.66%
  • elastic.co - 5.29%
  • similarweb.com - 2.7%
  • atlassian.com - 1.99%
  • canva.com - 1.92%
  • grammarly.com - 1.86%
  • buffer.com - 1.83%
  • monday.com - 1.39%
  • others - 22.52%

Copyright © Adthena. All rights reserved.

Envato.com leads with 32.66% click share, followed by Adobe.com at 16.18%. Others collectively hold 22.52%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date adobe.com atlassian.com monday.com similarweb.com elastic.co pdf.net asana.com supermetrics.com agencyanalytics.com lucid.co
2026/08/01 7.99% 1.23% 7.43% 4.04% 5.44% 0.12% 7.66% 0.81% 1.77% 1.65%
2026/08/02 8.4% 7.48% 11.45% 2.43% 3.31% 0.11% 4.25% 2.68% 2.09% 1.64%
2026/08/03 9.84% 2.15% 6.78% 2.38% 3.91% 3.15% 3.26% 4.48% 2.22% 2.34%
2026/08/04 11.4% 1.12% 3.7% 2.83% 2.91% 0.2% 1.05% 0.89% 1.89% 2.86%
2026/08/05 7.94% 10.19% 4.15% 3.4% 3.07% 2.02% 2.14% 4.73% 2% 3.54%
2026/08/06 8.23% 6.29% 5.14% 3.48% 2.69% 4.36% 0.97% 5.54% 2.08% 4.58%
2026/08/07 9.36% 5.98% 5.67% 3.6% 0.6% 4.43% 1.78% 4.07% 2.66% 1.69%
2026/08/08 13.37% 2.23% 0.28% 3.26% 3.85% 0.25% 0.03% 9.37% 2.06% 1.34%
2026/08/09 8.26% 6.45% 1.17% 4.7% 3.28% 1.69% 0.03% 5.8% 3.21% 2.83%
2026/08/10 11% 5.73% 3.6% 4.94% 4.11% 1.58% 0.02% 4.28% 3.61% 1.19%
2026/08/11 10.03% 2.89% 2.94% 6.51% 2.16% 0.27% 0.97% 6.56% 1.69% 1.79%
2026/08/12 12.04% 10.5% 6.14% 4.5% 2.66% 2.55% 3.52% 2.42% 0% 1.47%
2026/08/13 12.75% 6.89% 0.37% 5.39% 3.57% 9.27% 0.27% 1.54% 1.06% 1.57%
2026/08/14 9.87% 7.14% 9.37% 4.02% 1.1% 7.13% 6.1% 1.12% 1.89% 1.55%
2026/08/15 5.56% 14.64% 7.2% 5.17% 2.36% 0.19% 5.59% 2.97% 1.02% 1.43%
2026/08/16 7.32% 13.72% 9.84% 5.23% 2.38% 1.69% 7.63% 2.71% 0.93% 2.02%
2026/08/17 8.67% 7.88% 0.59% 5.4% 0.57% 4.24% 0.22% 5.44% 1.85% 1.74%
2026/08/18 4.15% 14.51% 4.72% 6.54% 2.35% 2.16% 0.11% 7.23% 0% 2.15%
2026/08/19 4.66% 8.45% 9.41% 7.14% 3.65% 2.15% 7.06% 3.67% 0% 1.99%
2026/08/20 15.93% 3.1% 3.7% 5.69% 4.94% 2.59% 4.53% 4.49% 2.06% 3.79%
2026/08/21 11.64% 6.33% 0.17% 5.18% 2.27% 3.29% 2.73% 8.83% 4.22% 1.94%
2026/08/22 9.55% 15.29% 7.29% 4.05% 3.27% 0.08% 5.61% 7.77% 2.36% 5.17%
2026/08/23 8.02% 4.72% 4.96% 4.72% 2.42% 0.11% 3.96% 6.92% 2.49% 3.2%
2026/08/24 8.98% 9.78% 1.02% 3.66% 2.78% 1.11% 2.36% 4.29% 2.28% 6.42%
2026/08/25 13.02% 5.06% 3.22% 4.37% 2.78% 0.22% 2.29% 7.38% 3.19% 2.34%
2026/08/26 8.34% 6.22% 5.06% 3.99% 2.5% 1.36% 6.4% 6.01% 2.64% 1.79%
2026/08/27 15.34% 0.83% 0.18% 5.05% 2.08% 5.46% 1.64% 7.11% 3.12% 1.99%
2026/08/28 13.53% 6.53% 3.04% 4.76% 2.38% 7.44% 0.27% 3.64% 2.66% 0.67%
2026/08/29 9.83% 9.96% 0.27% 4.57% 1.62% 1.49% 0.13% 3.91% 3.74% 4.68%
2026/08/30 9.91% 6.72% 4.6% 4.23% 3.55% 3.7% 4.47% 5.61% 1.82% 2.71%
2026/08/31 10.12% 9.61% 8.42% 4.34% 3.84% 2.7% 2.58% 2.44% 2.19% 1.48%
  • adobe.com
  • atlassian.com
  • monday.com
  • similarweb.com
  • elastic.co
  • pdf.net
  • asana.com
  • supermetrics.com
  • agencyanalytics.com
  • lucid.co

Copyright © Adthena. All rights reserved.

Adobe’s PPC spend surged mid-August, peaking at 15.93 on the 20th. Atlassian saw a notable rise on the 22nd, reaching 15.29. Monday.com fluctuated, ending at 8.42. Similarweb maintained steady growth, while Elastic.co’s spend was consistent. PDF.net spiked on the 28th, reaching 7.44. Asana’s spend was erratic, peaking mid-month. Supermetrics saw a peak on the 21st at 8.83. Agencyanalytics and Lucid.co had stable trends, with minor fluctuations.

Market Exposure

Competitor Count for AUS Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 387
2026/08/02 375
2026/08/03 391
2026/08/04 392
2026/08/05 293
2026/08/06 285
2026/08/07 288
2026/08/08 282
2026/08/09 291
2026/08/10 290
2026/08/11 309
2026/08/12 306
2026/08/13 282
2026/08/14 266
2026/08/15 250
2026/08/16 251
2026/08/17 254
2026/08/18 258
2026/08/19 227
2026/08/20 227
2026/08/21 230
2026/08/22 227
2026/08/23 242
2026/08/24 246
2026/08/25 254
2026/08/26 240
2026/08/27 245
2026/08/28 232
2026/08/29 227
2026/08/30 245
2026/08/31 251

Copyright © Adthena. All rights reserved.

August began with 387 advertisers, peaking at 392, then steadily declined, reaching 251 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
myheritage.com 3.81%
photoroom.com 0.77%
nero.com 0.44%
grammarly.com 0.35%
elastic.co 0.33%
pdfguru.com -0.43%
canva.com -0.71%
buffer.com -0.72%
smallpdf.com -1.16%
envato.com -1.46%

Copyright © Adthena. All rights reserved.

MyHeritage.com surged with a 3.81% click share increase, while Envato.com dropped by 1.46%.

Campaign Efficiency

AUS Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date adobe.com myheritage.com envato.com monday.com atlassian.com elastic.co pdf.net asana.com lucid.co canva.com
2026/08/01 23.67% 0% 7.34% 6.36% 1.9% 4.16% 0.11% 7.02% 2.11% 4.19%
2026/08/02 22.68% 0% 7.45% 10.65% 5.52% 3.41% 0.08% 5.16% 1.57% 1.21%
2026/08/03 22.38% 4.57% 9.19% 4.4% 1.67% 3.32% 2.88% 3.2% 2.26% 0.76%
2026/08/04 26.06% 4.03% 8.64% 2.23% 1.26% 2.35% 0.12% 2.26% 2.16% 6.53%
2026/08/05 16.47% 9.9% 9.66% 3.02% 5.45% 2.4% 2.06% 2.02% 2.17% 7.18%
2026/08/06 17.96% 0% 9.71% 3.39% 5.11% 2.34% 4.31% 1.04% 3.78% 7.3%
2026/08/07 21.78% 0% 11.35% 3.98% 4.41% 0.52% 4.13% 1.76% 1.28% 0.2%
2026/08/08 29.59% 12.43% 10.72% 0.07% 2.02% 2.87% 0.15% 0.02% 0.96% 0.41%
2026/08/09 21.88% 13.05% 13.13% 0.46% 4.4% 2.9% 1.92% 0.02% 2.22% 0.18%
2026/08/10 21.02% 15.55% 12.17% 2.33% 3.18% 3.16% 1.53% 0.01% 1.03% 0.29%
2026/08/11 24.19% 15.05% 12.11% 2.06% 1.83% 1.71% 0.16% 0.87% 1.42% 0.26%
2026/08/12 24.84% 6.6% 10.63% 4.56% 5.66% 2.14% 3.94% 3.32% 1.22% 1.04%
2026/08/13 22.84% 0% 12.18% 0.24% 4.37% 3.09% 9.41% 0.3% 1.35% 0.3%
2026/08/14 19.95% 0% 9.89% 7.74% 4.36% 0.98% 6.46% 6.72% 1.18% 1.09%
2026/08/15 8.34% 2.02% 16.22% 6.71% 9.16% 2.35% 0.13% 6.62% 1.48% 2.46%
2026/08/16 18.57% 7.56% 14.2% 7.61% 7.35% 1.96% 1.75% 7.44% 1.87% 6.47%
2026/08/17 17.73% 2.07% 15.27% 0.58% 4.67% 0.51% 4.64% 0.15% 1.39% 0.33%
2026/08/18 10.26% 10.57% 14.18% 3.88% 8.13% 2.07% 2.39% 0.07% 1.74% 0.34%
2026/08/19 9% 5.46% 15.86% 6.58% 5.07% 2.65% 2.04% 6.45% 1.79% 6.98%
2026/08/20 28.3% 0% 15.94% 2.87% 2.38% 4.12% 1.91% 3.74% 3.05% 1.15%
2026/08/21 29.79% 0% 15.75% 0.09% 4.15% 2.04% 3.14% 2.85% 1.58% 1.2%
2026/08/22 20.85% 10.86% 6.48% 6.03% 8.48% 2.93% 0.05% 5.95% 3.64% 4.52%
2026/08/23 18.5% 11.95% 10.42% 3.57% 2.95% 2.03% 0.07% 3.94% 2.31% 4.76%
2026/08/24 20.59% 9.41% 9.38% 0.67% 5.62% 2.42% 2.61% 1.17% 4.4% 0.48%
2026/08/25 30.29% 14.7% 11.18% 2.33% 2.91% 2.15% 0.12% 2.09% 1.45% 0.46%
2026/08/26 18.37% 11.75% 10.25% 3.48% 3.44% 1.94% 1.36% 4.33% 1.15% 0.24%
2026/08/27 30.1% 0% 11.29% 0.13% 0.98% 1.51% 3.96% 1.1% 1.46% 1.14%
2026/08/28 29.99% 0% 12.5% 2.31% 4.25% 1.95% 5.44% 0.25% 0.57% 0.21%
2026/08/29 18.37% 15.51% 10.4% 0.23% 4.77% 1.15% 1.38% 0.07% 3.05% 0.81%
2026/08/30 17.7% 9.1% 7.99% 2.97% 3.08% 2.37% 3.25% 3.95% 1.59% 4.2%
2026/08/31 21.4% 12.58% 10.54% 5.91% 4.83% 2.86% 2.64% 2.29% 0.83% 0.06%
  • adobe.com
  • myheritage.com
  • envato.com
  • monday.com
  • atlassian.com
  • elastic.co
  • pdf.net
  • asana.com
  • lucid.co
  • canva.com

Copyright © Adthena. All rights reserved.

Adobe.com saw fluctuating impressions, peaking at 30.29% on August 25. MyHeritage.com rose steadily, ending at 12.58%. Envato.com maintained a consistent presence, while Monday.com and Atlassian.com showed sporadic activity. Canva.com had minimal impact.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Data Analytics - Last month
  1. 1
    Remove Background in Photoshop | Easily Remove Backgrounds https://www.adobe.com

    You Don’t Need a Big Travel Budget to Give Your Photo a Beautiful Background. Pick Your Photo...

  2. 2
    Jira™ Gantt Charts & Templates https://www.atlassian.com › jira › project-mgmt

    Easy To Use & Customize — Jira’s AI-Powered Features and Tools Make Project Management Easy. Get Started Free! Manage...

  3. 3
    Remover: Remove an image background | Canva https://www.canva.com

    Remove distracting backgrounds in one click with Canva’s online background remover. Magic Design. Services: Brand Kit, Magic Resize Tool...

  4. 4
    Envato® https://elements.envato.com

    Unlimited Stock Assets — Download Millions of Video Templates, WP Themes, Photos, Graphic Templates & More! Deliver better Projects Faster with Ready-to-use Graphic, Web and Video Templates. Easy Licensing.

  5. 5
    Free Online QR Code Generator https://www.qrcodecreator.com

    Generate high-quality QR codes for your business or personal use with our free online QR code generator. Create custom codes with unique designs and easily share them with your audience.

Copyright © Adthena. All rights reserved.

In the competitive world of PPC, Adobe, Atlassian, Canva, Envato, and QR Code Creator shine with distinct offerings. Adobe and Canva captivate with seamless background removal tools, while Atlassian simplifies project management with AI-powered Jira. Envato offers unlimited creative assets, and QR Code Creator provides customizable, high-quality QR codes.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports