Why is the AUS Software & Technology Data Analytics June 2026 Report useful and how should I use it?

Why is the AUS Software & Technology Data Analytics June 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Software & Technology Data Analytics June 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Software & Technology Data Analytics June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Software & Technology Data Analytics June 2026 Report?

The AUS Software & Technology Data Analytics June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Software & Technology Data Analytics June 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Software & Technology Data Analytics June 2026 Report for?

The AUS Software & Technology Data Analytics June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Software & Technology Data Analytics - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Software & Technology Data Analytics AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	33.6444157226
	66.3555842774

33%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	15
	85

15%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	3%
Transactional	0%
Navigational	2%
Seasonal	0%
Local	0%
Problem Solving	3%

Market Exposure

Share of Clicks for top 10 AUS Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
envato.com	19.66
adobe.com	15.01
myheritage.com	7.23
buffer.com	5.44
similarweb.com	5.44
elastic.co	4.11
canva.com	3.22
monday.com	2.37
snowflake.com	2.16
lucidchart.com	2.07
others	33.29

envato.com - 19.66%
adobe.com - 15.01%
myheritage.com - 7.23%
buffer.com - 5.44%
similarweb.com - 5.44%
elastic.co - 4.11%
canva.com - 3.22%
monday.com - 2.37%
snowflake.com - 2.16%
lucidchart.com - 2.07%
others - 33.29%

In the PPC landscape, Envato leads with 19.66% click share, followed by Adobe at 15.01%. Others collectively dominate with 33.29%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	monday.com	asana.com	clickup.com	atlassian.com	adobe.com	similarweb.com	miro.com	cin7.com	lucidchart.com	pdf.net
2026/06/01	9.75%	0%	1.47%	9.91%	3.89%	6.22%	3.46%	1.39%	10.76%	0.87%
2026/06/02	9.82%	0.06%	0.14%	1.65%	5.27%	5.56%	2.97%	1.47%	11.83%	2.23%
2026/06/03	9.34%	0.87%	2.02%	3.78%	6.52%	5.45%	2.47%	1.08%	7.36%	1.1%
2026/06/04	10.09%	0%	2.08%	6.7%	4.85%	5.7%	1.99%	1.19%	9.92%	3.38%
2026/06/05	7.4%	0.23%	8.34%	5.98%	3.41%	5.52%	2.19%	1.16%	3.91%	4.85%
2026/06/06	5.95%	0%	4.22%	4.91%	5.08%	6.02%	2.34%	1.51%	11.47%	3.83%
2026/06/07	5.65%	0.12%	4.25%	5.14%	6.27%	5.88%	2.61%	1.94%	6.79%	2.46%
2026/06/08	6.49%	0.1%	3.18%	5.25%	4.15%	5.54%	2%	2.07%	5.93%	3.6%
2026/06/09	8.74%	0.22%	5.88%	7.22%	7.28%	5.23%	2.17%	2.35%	6.57%	2.35%
2026/06/10	8.76%	0.01%	4.45%	7.29%	5.63%	5.15%	1.04%	2.46%	6.47%	3.48%
2026/06/11	7.57%	0.01%	1.25%	5.29%	7.14%	6.2%	0.79%	2.98%	6.09%	3.3%
2026/06/12	9.22%	4.49%	4.05%	3.09%	5.39%	6.29%	0.88%	2.95%	4.82%	5.88%
2026/06/13	9.22%	6.3%	4.9%	6.04%	4.16%	5.92%	0.97%	3.16%	6.91%	2.81%
2026/06/14	5.7%	0.34%	2.69%	5.31%	9.03%	6.25%	1.36%	3.43%	7.22%	2.85%
2026/06/15	4.73%	0.28%	5.47%	4.93%	5.15%	5.56%	1.69%	2.75%	6.94%	0.06%
2026/06/16	9.97%	4.02%	2.37%	5.88%	2.82%	6.15%	3.58%	2.65%	9.05%	0.04%
2026/06/17	8.29%	9.96%	2.42%	5.04%	2.63%	5.49%	3.24%	2.75%	3.88%	0.95%
2026/06/18	9.24%	10.49%	2.67%	4.73%	4.52%	6.27%	3.24%	2.46%	6.4%	3.18%
2026/06/19	6.02%	5.36%	0.02%	3.8%	5.3%	7.65%	4.43%	3.37%	6.88%	2.3%
2026/06/20	7.37%	4.08%	1.2%	2.76%	3.07%	6.17%	3.2%	2.64%	13.21%	1.15%
2026/06/21	8.85%	0.02%	8.74%	3.15%	2.83%	6.61%	2.55%	2.62%	5.76%	0.49%
2026/06/22	6.9%	2.21%	3.16%	0.66%	5.12%	7.05%	2.64%	2.48%	6.39%	1.03%
2026/06/23	8.33%	4.91%	7.74%	0.86%	5%	6.83%	3.21%	2.58%	7.9%	0.11%
2026/06/24	6.25%	8.59%	7.59%	0.38%	2.49%	6.43%	8.12%	2.06%	8.72%	0.64%
2026/06/25	6.08%	5.38%	8.86%	3.59%	6.79%	5.32%	3.77%	1.79%	5.99%	3.41%
2026/06/26	6.93%	2.24%	2.6%	3.14%	4.43%	6.44%	2.97%	2.07%	6.77%	2.17%
2026/06/27	6.3%	2.82%	3.3%	3.13%	3.16%	7.9%	1.76%	2.03%	4.62%	0.82%
2026/06/28	4.22%	2.91%	7.9%	1.71%	5.48%	7.81%	1.82%	2.65%	0.8%	0.09%
2026/06/29	7.93%	2.53%	2.9%	6.29%	4.94%	4.93%	2.17%	2.26%	4.2%	1.47%
2026/06/30	10.81%	9.61%	6.72%	6.59%	5.73%	4.94%	2.43%	1.99%	1.17%	0.87%

monday.com
asana.com
clickup.com
atlassian.com
adobe.com
similarweb.com
miro.com
cin7.com
lucidchart.com
pdf.net

June saw dynamic shifts in PPC spend share. Monday.com fluctuated, peaking at 10.81% on June 30. Asana surged mid-month, reaching 10.49% on June 18. ClickUp’s highest was 8.86% on June 25. Lucidchart led early, hitting 11.83% on June 2. The month concluded with Monday.com dominating.

Market Exposure

Competitor Count for AUS Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/06/01	418
2026/06/02	407
2026/06/03	417
2026/06/04	409
2026/06/05	411
2026/06/06	401
2026/06/07	407
2026/06/08	434
2026/06/09	421
2026/06/10	418
2026/06/11	421
2026/06/12	420
2026/06/13	403
2026/06/14	399
2026/06/15	408
2026/06/16	406
2026/06/17	396
2026/06/18	395
2026/06/19	399
2026/06/20	407
2026/06/21	383
2026/06/22	394
2026/06/23	374
2026/06/24	382
2026/06/25	369
2026/06/26	366
2026/06/27	357
2026/06/28	361
2026/06/29	366
2026/06/30	355

In June 2026, distinct advertisers on Google SERP began at 418, fluctuated, and ended at 355, showing a gradual decline.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
envato.com	1.78%
canva.com	1.7%
asana.com	1.26%
brandwatch.com	1%
snowflake.com	0.61%
monday.com	-0.6%
atlassian.com	-0.95%
pdf.net	-0.97%
pdfguru.com	-1.28%
adobe.com	-2.12%

Envato.com leads with a 1.78% click share rise, while adobe.com drops by 2.12%. Canva.com and Asana.com also see positive growth, contrasting with declines for pdfguru.com and pdf.net.

Campaign Efficiency

AUS Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	adobe.com	monday.com	envato.com	atlassian.com	myheritage.com	similarweb.com	pdfguru.com	canva.com	lucidchart.com	photoroom.com
2026/06/01	11.63%	6.19%	5.03%	7.41%	6.89%	2.35%	4.16%	0.6%	5.08%	2.57%
2026/06/02	12.04%	7.45%	5.58%	1.68%	0%	2.28%	6.53%	3.2%	5.33%	9.13%
2026/06/03	16.87%	5.96%	4.41%	3.54%	6.55%	2.08%	7.05%	0.51%	3.5%	2.26%
2026/06/04	12.08%	8.9%	4.24%	5.9%	0%	2.4%	5.22%	3.15%	5.02%	2.48%
2026/06/05	8.25%	6.61%	5.02%	5.26%	0%	2.53%	4.58%	0.21%	1.88%	2.57%
2026/06/06	13.31%	5.16%	5.05%	5.26%	5.2%	2.58%	1.56%	0.75%	6.58%	0.01%
2026/06/07	14.21%	4.82%	4.75%	5.16%	4.05%	2.59%	1.4%	0.68%	4.45%	0.01%
2026/06/08	8.95%	5.34%	4.98%	5.05%	4.55%	2.42%	4.64%	0.93%	3.31%	5.09%
2026/06/09	15.94%	7.7%	5.37%	6.75%	3.69%	2.49%	3.69%	0.26%	3.52%	0.01%
2026/06/10	16.11%	7.39%	4.54%	6.11%	2.97%	2.19%	3.34%	3.1%	3.24%	2.66%
2026/06/11	16.63%	5.37%	3.94%	4.13%	0%	2.43%	6.39%	9.22%	3.41%	2.69%
2026/06/12	11.4%	7.67%	4.66%	2.84%	0%	2.68%	4.27%	1.14%	3.84%	2.94%
2026/06/13	12.36%	8.12%	5.04%	5.35%	0.66%	2.63%	1.45%	1.28%	5.35%	2.95%
2026/06/14	20.05%	3.69%	4.33%	4.23%	3.66%	2.22%	3.54%	8.8%	4.76%	0.01%
2026/06/15	15.78%	2.82%	4.68%	3.54%	3.06%	2.16%	3.88%	3.51%	4.62%	5.47%
2026/06/16	10.11%	8.86%	5.17%	7.01%	3.78%	2.45%	1.95%	7.5%	7.16%	0.01%
2026/06/17	6.02%	6.69%	3.87%	5.54%	2.57%	2.18%	0.94%	4.21%	3.31%	2.88%
2026/06/18	8.76%	7.21%	4.3%	4.82%	0%	2.35%	2.55%	4.2%	5.08%	5.03%
2026/06/19	13.06%	3.49%	6%	3.47%	0%	2.91%	3.01%	6.51%	5.23%	6.14%
2026/06/20	7.48%	5.34%	4.89%	3.63%	3.95%	2.73%	0.59%	6.22%	9%	5.89%
2026/06/21	6.65%	7.41%	6.52%	3.06%	4.47%	2.79%	0%	8.99%	4.09%	3.34%
2026/06/22	15.67%	4.14%	5.68%	0.7%	7.78%	2.78%	0%	6.68%	4.8%	5.8%
2026/06/23	15.42%	6.23%	5.98%	1.11%	4.78%	2.86%	1.83%	3.94%	6.72%	6.11%
2026/06/24	11.02%	4.85%	6.13%	0.54%	2.99%	3.2%	0%	3.76%	6.26%	0.01%
2026/06/25	21.65%	3.88%	4.46%	3.47%	0%	2.01%	2.69%	4.7%	4.65%	2.28%
2026/06/26	14.94%	5.79%	5.39%	3.9%	0%	2.79%	5.89%	0.31%	6%	0.01%
2026/06/27	8.75%	4.84%	7.08%	4.45%	4.62%	3.46%	2.86%	0.37%	4.42%	0.01%
2026/06/28	17.14%	1.95%	6.08%	1.43%	2.22%	2.73%	2.95%	14.05%	0.87%	0.04%
2026/06/29	16.74%	5.5%	4.63%	6.06%	3.53%	2.21%	0.63%	6.51%	2.23%	0.01%
2026/06/30	19.12%	8.71%	5.58%	5.24%	4.46%	2.16%	1.71%	1.58%	1.44%	0.01%

adobe.com
monday.com
envato.com
atlassian.com
myheritage.com
similarweb.com
pdfguru.com
canva.com
lucidchart.com
photoroom.com

Adobe’s impression share fluctuated, peaking at 21.65% on June 25. Monday.com saw a low of 1.95% on June 28. Envato’s share remained steady, while Atlassian’s dropped significantly mid-month. Canva spiked to 14.05% on June 28.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Data Analytics - Last month

1
Remove an Object from a Photo - With Adobe Firefly https://www.adobe.com
Use AI to Erase Unwanted Elements from Photos and Seamlessly Fill in the Background. Delete Distractions Using AI Object Remover in Firefly.
2
Envato® https://elements.envato.com
Unlimited Downloads — Download Millions of Video Templates, WP Themes, Photos, Graphic Templates & More! Deliver better Projects Faster with Ready-to-use Graphic, Web and Video Templates. Easy Licensing.
3
Easy-to-Use Gantt Chart https://www.monday.com
Ready-Made Gantt Template — Looking for an Effective Project Tracking Solution? Use Our Gantt Chart Templates. From Strategy...
4
Convert PDF to Fillable Form Online - Make a PDF Editable | pdfFiller https://convert-pdf-to-fillable-form.pdffiller.com
Edit pdf. pdfFiller is the best quality online PDF editor and form builder - it’s fast, secure and easy to use. Edit, sign, fax and print documents from any PC, tablet or mobile device. Get started in seconds, and start saving...
5
Remove Backgrounds Instantly https://www.photoroom.com
Remove Bg for Free Online — Fast, free, and no signup required. Change your image background in seconds. Change your image background in seconds. Try it now. Instant background edit. No design skills needed.

In the competitive world of PPC, Adobe’s Firefly shines by offering AI-driven photo editing, while Envato entices with unlimited creative downloads. Monday.com simplifies project management with Gantt charts, pdfFiller enhances document editing, and PhotoRoom offers instant background removal. Each ad highlights ease, speed, and innovation.

Frequently Asked Questions

Why is the AUS Software & Technology Data Analytics June 2026 Report useful and how should I use it?

Why is the AUS Software & Technology Data Analytics June 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Software & Technology Data Analytics June 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Software & Technology Data Analytics June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Software & Technology Data Analytics June 2026 Report?

The AUS Software & Technology Data Analytics June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Software & Technology Data Analytics June 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Software & Technology Data Analytics June 2026 Report for?

The AUS Software & Technology Data Analytics June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Software & Technology Data Analytics - PPC Market Share Analysis June 2026