AUS Software & Technology Data Analytics - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Data Analytics – AUS

Google AI Overview visibility for Software & Technology Data Analytics AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 33.022184737
66.977815263
33%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 15
85
15%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 0%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 3%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 AUS Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
envato.com 18.93
adobe.com 17.11
myheritage.com 8.07
lucidchart.com 4.64
elastic.co 4.17
buffer.com 4.14
similarweb.com 3.29
atlassian.com 3.05
monday.com 3.01
pdfguru.com 2.66
others 30.93
  • envato.com - 18.93%
  • adobe.com - 17.11%
  • myheritage.com - 8.07%
  • lucidchart.com - 4.64%
  • elastic.co - 4.17%
  • buffer.com - 4.14%
  • similarweb.com - 3.29%
  • atlassian.com - 3.05%
  • monday.com - 3.01%
  • pdfguru.com - 2.66%
  • others - 30.93%

Copyright © Adthena. All rights reserved.

In the PPC landscape, Envato leads with 18.93% click share, closely followed by Adobe at 17.11%. MyHeritage captures 8.07%, while ‘others’ collectively hold a significant 30.93%.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date lucidchart.com monday.com atlassian.com adobe.com similarweb.com clickup.com miro.com fishbowlinventory.com cin7.com agencyanalytics.com
2026/05/01 4.81% 11.19% 9.12% 7.26% 0.27% 0.03% 2.46% 2.31% 2.53% 3.09%
2026/05/02 14.04% 9.1% 12.61% 4.17% 0.79% 3.53% 1.21% 0.47% 2.41% 2.57%
2026/05/03 12.34% 10.77% 10.24% 4.26% 0.71% 3.68% 0.65% 0.48% 3% 1.68%
2026/05/04 16.43% 4.7% 4.54% 4.28% 0.84% 2.02% 2.41% 3.27% 2.46% 2.49%
2026/05/05 17.06% 11.12% 10.3% 3.79% 0.15% 5.11% 5.61% 2.5% 2.23% 2.1%
2026/05/06 17.7% 8.39% 12.36% 3.2% 0.25% 5.97% 2.51% 2.24% 1.71% 2.39%
2026/05/07 13.42% 9.65% 7.77% 6.45% 0.76% 0.32% 5.89% 3.01% 2.7% 2.47%
2026/05/08 13.96% 9.56% 9.44% 2.63% 3.42% 1.9% 3.71% 3.13% 2.83% 2%
2026/05/09 14.82% 8.72% 9.22% 4.16% 5.08% 4.04% 2.42% 0.84% 3.25% 1%
2026/05/10 15.4% 5.22% 13.58% 4.88% 4.04% 3.41% 3.73% 0.63% 1.71% 1.87%
2026/05/11 13.62% 10.07% 5.39% 4.97% 3.87% 6.73% 4.73% 2.76% 2.05% 1.67%
2026/05/12 9.45% 7.73% 10.59% 3.83% 4.52% 4.14% 3.11% 2.45% 1.98% 2.19%
2026/05/13 13.13% 8.69% 13.42% 3.18% 4.45% 5.8% 7.8% 2.54% 1.44% 1.73%
2026/05/14 7.96% 10.82% 8.51% 4.08% 5.54% 4.83% 1.69% 3.05% 1.82% 2.27%
2026/05/15 12.05% 10.46% 7.91% 5.72% 4.21% 3.01% 6.09% 3.1% 1.54% 1.93%
2026/05/16 11.75% 9.2% 4.58% 3.57% 4.8% 1.92% 4.89% 0.89% 1.54% 2.52%
2026/05/17 12.03% 10.41% 9.06% 2.76% 4.46% 4.27% 3.84% 0.7% 1.18% 1.56%
2026/05/18 12.7% 8.55% 6.77% 4.43% 4.26% 3.46% 3.46% 2.67% 1.4% 2.14%
2026/05/19 14.34% 14.23% 8.59% 3.92% 4.26% 5.42% 3.41% 2.52% 0.92% 2.28%
2026/05/20 24.34% 8.65% 2.95% 3.11% 4.19% 3.32% 2.58% 3.2% 1.79% 1.82%
2026/05/21 13.32% 9.15% 5.74% 5.7% 4.16% 4.53% 4.32% 2.86% 1.84% 1.63%
2026/05/22 17.38% 10.03% 2.88% 6.05% 4.2% 1.83% 1.26% 3.05% 1.77% 2.28%
2026/05/23 21.69% 7.02% 5.13% 3.89% 4.59% 6.18% 1.46% 2.12% 1.88% 1.98%
2026/05/24 13.19% 9.32% 2% 4.95% 4.21% 0.02% 2.04% 2.31% 2.03% 2.42%
2026/05/25 17.72% 9.06% 5.77% 4.08% 4.31% 1.66% 2.57% 2.43% 1.79% 1.62%
2026/05/26 15.47% 10.59% 5.15% 3.09% 3.35% 0.83% 2.79% 2.2% 1.81% 2.15%
2026/05/27 8.5% 10.49% 3.97% 6.07% 4.42% 1.53% 2.26% 2.32% 2.04% 2.23%
2026/05/28 7.39% 11.26% 8.04% 6.07% 4.37% 1.08% 3.92% 2.72% 2.13% 1.81%
2026/05/29 12.13% 9.38% 5.66% 4.04% 4.48% 1.94% 4.9% 3.27% 2.58% 2.48%
2026/05/30 16.32% 11.6% 6.36% 2.66% 4.51% 0.93% 1.8% 2.52% 2.46% 2.71%
2026/05/31 12.29% 9.29% 6.48% 4.72% 4.57% 3.05% 2.26% 2.14% 2.02% 1.99%
  • lucidchart.com
  • monday.com
  • atlassian.com
  • adobe.com
  • similarweb.com
  • clickup.com
  • miro.com
  • fishbowlinventory.com
  • cin7.com
  • agencyanalytics.com

Copyright © Adthena. All rights reserved.

Lucidchart’s spend surged mid-month, peaking at 24.34% on May 20. Monday.com maintained steady fluctuations, while Atlassian’s share dipped significantly. Adobe’s spend remained low, and Similarweb showed consistent growth. The month concluded with Lucidchart leading.

Market Exposure

Competitor Count for AUS Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 356
2026/05/02 338
2026/05/03 345
2026/05/04 347
2026/05/05 346
2026/05/06 342
2026/05/07 340
2026/05/08 367
2026/05/09 339
2026/05/10 363
2026/05/11 378
2026/05/12 371
2026/05/13 361
2026/05/14 352
2026/05/15 367
2026/05/16 365
2026/05/17 368
2026/05/18 350
2026/05/19 341
2026/05/20 349
2026/05/21 352
2026/05/22 362
2026/05/23 360
2026/05/24 366
2026/05/25 381
2026/05/26 405
2026/05/27 417
2026/05/28 383
2026/05/29 378
2026/05/30 388
2026/05/31 403

Copyright © Adthena. All rights reserved.

May began with 356 advertisers, fluctuating throughout, peaking at 417 on May 27. The month concluded with 403 advertisers, indicating a strong finish.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
similarweb.com 1.05%
envato.com 0.98%
adobe.com 0.96%
lucidchart.com 0.93%
photoroom.com 0.83%
miro.com -0.49%
tableau.com -0.65%
grammarly.com -1.33%
canva.com -1.96%
elastic.co -3.53%

Copyright © Adthena. All rights reserved.

Similarweb.com leads with a 1.05% click share increase, while elastic.co drops by 3.53%.

Campaign Efficiency

AUS Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date adobe.com atlassian.com monday.com pdfguru.com lucidchart.com myheritage.com envato.com photoroom.com clickup.com miro.com
2026/05/01 16.4% 4.76% 5.37% 5.76% 4.33% 0% 5.63% 6.98% 0.02% 2.06%
2026/05/02 12.32% 7.09% 5.91% 4.56% 6.86% 2.39% 4.48% 3.18% 2.88% 1.46%
2026/05/03 12.11% 6.93% 7.43% 5.1% 6.2% 5.75% 4.91% 0.01% 3.15% 1.22%
2026/05/04 14.95% 2.46% 2.34% 5.58% 7.69% 4.47% 5.33% 6.61% 1.6% 2.2%
2026/05/05 12.03% 7.09% 6.88% 5.72% 8.8% 4.63% 4.66% 0% 4.31% 4.13%
2026/05/06 13.12% 8.56% 5.36% 6.61% 9.9% 4.12% 4.49% 0% 4.94% 2.44%
2026/05/07 18.05% 5.08% 5.67% 7.04% 7.31% 0% 5.3% 0.01% 0.12% 3.88%
2026/05/08 9.81% 5.78% 6.59% 6.44% 6.79% 0% 5.44% 3.37% 1.57% 3.19%
2026/05/09 12.98% 5.84% 6.34% 4.7% 9.6% 6.53% 4.04% 3.34% 3.38% 2.05%
2026/05/10 15.23% 8.59% 3.79% 5.85% 6.86% 4.01% 4.04% 0% 2.82% 2.6%
2026/05/11 17.1% 4% 6.83% 5.47% 6.41% 4.19% 3.07% 0% 5.22% 2.95%
2026/05/12 13.04% 5.74% 5.44% 5.21% 4.99% 6.09% 3.81% 0% 4.37% 1.81%
2026/05/13 13.22% 7.65% 6.97% 2.44% 7.43% 4.49% 5.02% 0% 5.82% 5.13%
2026/05/14 9.16% 5.21% 7.92% 8.06% 5.21% 0% 5.14% 0% 4.61% 3.61%
2026/05/15 16.3% 5.28% 6.83% 4.3% 6.52% 0% 4.71% 0.01% 2.81% 4.22%
2026/05/16 10.37% 3.74% 6.97% 2.41% 7.22% 4.64% 4.15% 3.43% 1.8% 2.71%
2026/05/17 6.34% 4.98% 7.25% 3.04% 6.68% 4.44% 4.76% 2.95% 4.06% 2.63%
2026/05/18 11.78% 3.86% 6.08% 3.19% 5.32% 5.43% 4.97% 6.57% 3.06% 2.59%
2026/05/19 15.57% 6.1% 9.74% 2.27% 8.8% 4.81% 4.83% 0.01% 5.52% 2.87%
2026/05/20 13.93% 2.89% 6.47% 2.13% 17.14% 6.46% 4.7% 0.01% 3.26% 1.99%
2026/05/21 18.04% 4.58% 6.4% 7.27% 9.9% 0% 4.26% 0.01% 3.87% 2.8%
2026/05/22 19.37% 2.68% 6.28% 6.4% 10.19% 0% 4.74% 0.01% 1.62% 1.18%
2026/05/23 12.52% 4.52% 4.33% 4.65% 15.84% 4.9% 4.48% 2.96% 5.37% 0.91%
2026/05/24 12.7% 3.16% 6.09% 4.63% 10.76% 6.51% 4.68% 0.01% 0.03% 1.58%
2026/05/25 11.51% 5.4% 6.11% 5.32% 11.36% 4.82% 4.4% 3.01% 1.53% 1.96%
2026/05/26 10.57% 3.58% 7.07% 5.66% 8.44% 4.26% 4.58% 5.67% 0.79% 1.98%
2026/05/27 18.03% 3.9% 6.12% 6.33% 4.23% 5.05% 4.17% 2.59% 1.18% 1.5%
2026/05/28 14.94% 6.19% 7.8% 8.53% 5.17% 0% 5% 3.1% 0.94% 2.23%
2026/05/29 12.34% 6.03% 6.32% 7.55% 7.48% 0% 5.61% 3.97% 1.8% 4.16%
2026/05/30 8.72% 5.97% 7.99% 5.64% 9.8% 4.99% 4.09% 7.38% 0.83% 1.78%
2026/05/31 14.38% 6.69% 6.49% 6.29% 5.76% 4.97% 4.55% 3.01% 2.72% 2.33%
  • adobe.com
  • atlassian.com
  • monday.com
  • pdfguru.com
  • lucidchart.com
  • myheritage.com
  • envato.com
  • photoroom.com
  • clickup.com
  • miro.com

Copyright © Adthena. All rights reserved.

Adobe.com led May with fluctuating impressions, peaking at 19.37%. Lucidchart.com surged mid-month, reaching 17.14%. Monday.com maintained steady growth, while Photoroom.com struggled with consistency. The month concluded with Adobe.com dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Data Analytics - Last month
  1. 1
    Remove an Object from a Photo - With Adobe Firefly https://www.adobe.com

    Use AI to Erase Unwanted Elements from Photos and Seamlessly Fill in the Background. Delete Distractions Using AI Object Remover in Firefly. Clean Up Images with a Few Clicks.

  2. 2
    Build a Gantt Chart https://www.asana.com

    Build a Timeline — Customise your setup to best fit your team. Easiest way to manage your projects and tasks. Manage all your team's work in one place and improve accountability. Try for free! 100+ Free Templates.

  3. 3
    Envato® https://elements.envato.com

    Unlimited Downloads — Download Millions of Video Templates, WP Themes, Photos, Graphic Templates & More! Deliver better Projects Faster with Ready-to-use Graphic, Web and Video Templates. Easy Licensing.

  4. 4
    Online Mind Map Maker https://www.lucidchart.com › mind-maps

    Simple & Easy to Use — Lucidchart's mind map software is quick & easy to use. Find out why pros choose Lucidchart to make mind maps.

  5. 5
    Convert PDF to Fillable Form Online - Make a PDF Editable | pdfFiller https://convert-pdf-to-fillable-form.pdffiller.com

    Edit pdf. pdfFiller is the best quality online PDF editor and form builder - it’s fast, secure and easy to use. Edit, sign, fax and print documents from any PC, tablet or mobile device. Get started in seconds, and start saving...

Copyright © Adthena. All rights reserved.

In the realm of Google PPC, Adobe’s Firefly ad captivates with AI-driven photo editing, while Asana simplifies project management with customizable Gantt charts. Envato entices creatives with unlimited downloads, Lucidchart offers intuitive mind mapping, and pdfFiller streamlines PDF editing. Each ad highlights ease, efficiency, and innovation.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports