US Travel Travel Services - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Travel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Travel Services – US

Google AI Overview visibility for Travel Travel Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 12.7086274063
87.2913725937
12%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 33
67
33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 16%
Transactional 31%
Navigational 4%
Seasonal 3%
Local 1%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 US Travel Travel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
expedia.com 16.83
priceline.com 7.22
royalcaribbean.com 7
go.com 5.54
kayak.com 5.36
cheapoair.com 4.9
aa.com 4.19
booking.com 4.06
tripadvisor.com 3.9
ncl.com 3.02
others 37.98
  • expedia.com - 16.83%
  • priceline.com - 7.22%
  • royalcaribbean.com - 7%
  • go.com - 5.54%
  • kayak.com - 5.36%
  • cheapoair.com - 4.9%
  • aa.com - 4.19%
  • booking.com - 4.06%
  • tripadvisor.com - 3.9%
  • ncl.com - 3.02%
  • others - 37.98%

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Expedia leads with 16.83% click share, followed by Priceline at 7.22%. Others dominate with 37.98%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Travel Travel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date expedia.com priceline.com cheapoair.com kayak.com tripadvisor.com royalcaribbean.com booking.com cruises.com ncl.com aa.com
2026/03/01 18.93% 10.19% 4.57% 9.76% 3.21% 5.55% 2.52% 2.32% 2.4% 2.01%
2026/03/02 18.26% 10.76% 7.95% 6.52% 2.87% 5.05% 1.88% 2.66% 2.12% 1.39%
2026/03/03 19.31% 9.85% 7.32% 6.36% 1.99% 5.31% 2.21% 1.77% 2.14% 2.02%
2026/03/04 19.53% 10.91% 7.34% 7.13% 2.87% 4.63% 2.81% 2.53% 1.94% 1.55%
2026/03/05 21.29% 10.63% 5.28% 7.77% 2.6% 4.83% 2.75% 3.27% 2.01% 2.57%
2026/03/06 18.31% 8.04% 6.17% 7.61% 2.66% 4.68% 2.65% 2.89% 2.17% 2.57%
2026/03/07 20.14% 10.17% 6% 6.56% 2.91% 6.17% 2.52% 2.86% 2.42% 1.4%
2026/03/08 20.48% 10.01% 6.55% 6.19% 2.31% 4.56% 2.44% 2.81% 2.06% 3.63%
2026/03/09 22.48% 11.33% 7.19% 6.87% 2.17% 4.54% 3.02% 1.93% 2.27% 0.52%
2026/03/10 18.51% 10.66% 5.54% 9.53% 3.51% 5.16% 3.02% 2.95% 1.49% 1.65%
2026/03/11 19.04% 10.76% 5.15% 7.38% 3% 4.62% 2.25% 2.24% 2.41% 3.92%
2026/03/12 16.12% 11.06% 8.08% 5.21% 2.38% 4.53% 2.75% 2.79% 2.49% 3.64%
2026/03/13 17.56% 9.57% 7.08% 7.89% 3.02% 3.6% 3.54% 3.23% 2.1% 1.05%
2026/03/14 16.18% 10.35% 8.2% 6.82% 3.09% 5.49% 2.55% 2.58% 2.18% 3.03%
2026/03/15 20.11% 7.97% 4.92% 8.21% 3.01% 5.9% 1.84% 3.09% 2.41% 1.14%
2026/03/16 21.65% 10.67% 6.72% 6.03% 1.48% 5.65% 2.14% 2.51% 2.5% 2.06%
2026/03/17 14.32% 11.2% 3.86% 7.9% 2.99% 5.67% 2.75% 2.85% 2.48% 2.06%
2026/03/18 16.26% 11.57% 5.33% 5.56% 3.45% 6.21% 1.91% 2.61% 2.23% 3.25%
2026/03/19 19.38% 10.43% 5.35% 5.8% 2.62% 4.78% 2.93% 2.39% 1.95% 4.72%
2026/03/20 19.51% 11.21% 6.77% 7.29% 2.58% 5.41% 2.38% 1.92% 2.12% 2.82%
2026/03/21 19.63% 10.6% 6.53% 6.83% 2.75% 4.41% 2.05% 2.67% 1.82% 5.12%
2026/03/22 18.29% 9.15% 7.64% 7.28% 2.57% 4.71% 2.04% 2.49% 2.2% 3.24%
2026/03/23 16.51% 9.76% 6.62% 5.73% 2.73% 4.55% 2.44% 2.94% 2.69% 1.64%
2026/03/24 17.77% 8.89% 6.49% 5.39% 2.72% 4.27% 2.53% 2.83% 2.1% 2.86%
2026/03/25 15.63% 10.21% 8.38% 5.28% 2.69% 3.6% 2.34% 2.37% 2.27% 2.71%
2026/03/26 18.89% 10.66% 7.77% 5.61% 2.88% 4.02% 2.01% 2.62% 1.95% 3.36%
2026/03/27 18.25% 10.78% 7.36% 6.17% 2.84% 4.84% 2.05% 2.48% 2.29% 4.36%
2026/03/28 19.68% 11.18% 6.89% 5.57% 2.77% 5.85% 2.18% 2.83% 2.42% 3.96%
2026/03/29 17.39% 11.05% 7.7% 5.59% 2.66% 4.66% 1.96% 2.74% 2.36% 3.27%
2026/03/30 18.88% 8.62% 8.31% 5.93% 3% 2.24% 2.51% 2.01% 2.28% 2.91%
2026/03/31 17.01% 13.72% 8.73% 5.82% 3.03% 2.68% 2.59% 2.34% 1.86% 0.08%
  • expedia.com
  • priceline.com
  • cheapoair.com
  • kayak.com
  • tripadvisor.com
  • royalcaribbean.com
  • booking.com
  • cruises.com
  • ncl.com
  • aa.com

Copyright © Adthena. All rights reserved.

In March 2026, Expedia led with fluctuating spend shares, peaking at 22.48% on March 9. Priceline showed steady growth, ending at 13.72%. Cheapoair and Kayak had moderate increases, while TripAdvisor and Royal Caribbean remained stable. Booking.com and Cruises.com saw minor variations, with NCL and AA experiencing slight declines.

Market Exposure

Competitor Count for US Travel Travel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 605
2026/03/02 621
2026/03/03 634
2026/03/04 619
2026/03/05 636
2026/03/06 633
2026/03/07 631
2026/03/08 635
2026/03/09 622
2026/03/10 606
2026/03/11 616
2026/03/12 609
2026/03/13 635
2026/03/14 639
2026/03/15 612
2026/03/16 614
2026/03/17 638
2026/03/18 621
2026/03/19 615
2026/03/20 629
2026/03/21 591
2026/03/22 597
2026/03/23 623
2026/03/24 585
2026/03/25 592
2026/03/26 593
2026/03/27 595
2026/03/28 616
2026/03/29 611
2026/03/30 613
2026/03/31 617

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March saw a dynamic shift in advertisers, starting at 605 and peaking at 639 mid-month. A dip followed, ending at 617, reflecting a fluctuating competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for US Travel Travel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
aa.com 1.66%
google.com 0.42%
virginatlantic.com 0.4%
priceline.com 0.29%
trivago.com 0.29%
hollandamerica.com -0.29%
cheapflights.com -0.33%
expedia.com -0.43%
kayak.com -1.21%
royalcaribbean.com -1.34%

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Royal Caribbean and Kayak saw significant declines in click share, while AA.com experienced a notable increase, leading the positive movement.

Campaign Efficiency

US Travel Travel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cheapoair.com priceline.com expedia.com cruises.com booking.com kayak.com go.com cruiselines.com royalcaribbean.com aa.com
2026/03/01 6.67% 9.73% 15.57% 3.65% 3.29% 5.14% 2.17% 2.56% 4.53% 2.27%
2026/03/02 11.41% 9.91% 14.01% 4.3% 1.89% 3.28% 2.04% 2.22% 3.65% 1.49%
2026/03/03 10.3% 10.11% 14.26% 2.89% 2.3% 3.44% 1.79% 2.53% 4.2% 2.34%
2026/03/04 11.39% 11.87% 14.44% 3.81% 3.12% 3.99% 2.15% 1.82% 3.73% 1.73%
2026/03/05 9.09% 10.38% 15.64% 5.17% 2.88% 4.39% 2.41% 2% 3.87% 2.94%
2026/03/06 9.32% 9.09% 13.19% 4.14% 2.71% 3.87% 2.29% 2.24% 3.58% 2.77%
2026/03/07 9.18% 9.73% 16.05% 4.12% 2.78% 3.33% 2.66% 2.93% 4.6% 1.51%
2026/03/08 11.36% 8.24% 15.23% 4.43% 2.8% 3.27% 2.99% 2.45% 3.91% 3.97%
2026/03/09 11.53% 11.75% 17.56% 2.99% 3.65% 3.56% 1.98% 2.97% 3.67% 0.58%
2026/03/10 8.39% 9.9% 14.44% 4.32% 3.31% 5.46% 1.94% 3.83% 4.19% 1.86%
2026/03/11 7.49% 9.54% 14.92% 2.99% 2.59% 4.23% 2.95% 2.29% 3.91% 4.73%
2026/03/12 12.77% 9.17% 13.14% 4.04% 2.7% 2.98% 3.59% 2.81% 3.38% 4%
2026/03/13 12.1% 7.36% 13.87% 4.07% 4.11% 4.19% 3.9% 3.22% 2.81% 1.17%
2026/03/14 11.75% 11.68% 13.79% 3.82% 2.56% 3.85% 2.6% 2.5% 4.08% 3.26%
2026/03/15 7.92% 7.2% 13.99% 4.36% 2.19% 4.21% 3.85% 2.93% 4.86% 1.33%
2026/03/16 9.81% 11.1% 16.87% 4.39% 2.29% 3.13% 2.99% 3.06% 4.14% 2.28%
2026/03/17 7% 11.77% 11.85% 4.58% 2.87% 4.25% 3.17% 2.66% 4.4% 2.35%
2026/03/18 7.96% 12.01% 13.68% 4.43% 2.02% 3.25% 3.36% 3.48% 4.58% 3.5%
2026/03/19 8.11% 10.31% 15.52% 3.54% 3.31% 3.24% 3.05% 2% 3.3% 5.13%
2026/03/20 9.48% 12.7% 16.87% 3.03% 2.85% 3.54% 2.6% 2.05% 3.74% 2.97%
2026/03/21 10.01% 11.25% 14% 3.27% 2.57% 3.51% 2.48% 1.9% 2.94% 5.45%
2026/03/22 11.02% 9.18% 14.73% 3.22% 2.13% 3.58% 3.2% 2.15% 3.36% 3.49%
2026/03/23 9.6% 9.14% 15.99% 4.12% 2.58% 2.87% 2.68% 2.31% 3.05% 1.67%
2026/03/24 9.27% 8.05% 13.88% 3.96% 2.81% 2.77% 2.49% 3.17% 3.22% 3.17%
2026/03/25 11.9% 10.38% 12.18% 3.49% 2.4% 2.9% 2.54% 3.27% 2.49% 2.87%
2026/03/26 10.64% 9.73% 13.35% 4.23% 2.46% 2.59% 2.41% 3.69% 3.11% 3.68%
2026/03/27 11.47% 9.76% 12.94% 4.45% 2.52% 2.91% 2.77% 2.73% 3.81% 4.87%
2026/03/28 10.56% 11.91% 13.69% 3.64% 2.71% 2.8% 2.64% 3.77% 4.46% 4.51%
2026/03/29 11.6% 10.58% 15.61% 3.91% 2.56% 2.44% 2.93% 3.33% 3.03% 3.3%
2026/03/30 10.78% 9.47% 12.38% 3.68% 2.76% 3.15% 2.84% 3.53% 1.64% 3.28%
2026/03/31 13.53% 13.49% 12.7% 3.56% 3.05% 2.84% 2.64% 1.97% 1.75% 0.07%
  • cheapoair.com
  • priceline.com
  • expedia.com
  • cruises.com
  • booking.com
  • kayak.com
  • go.com
  • cruiselines.com
  • royalcaribbean.com
  • aa.com

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In March 2026, Expedia led with a consistent impression share, peaking mid-month. Cheapoair and Priceline showed fluctuations, ending strong. Cruises.com and Booking.com maintained lower shares, while AA.com saw significant volatility.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Travel Travel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Travel Travel Services - Last month
  1. 1
    Cheap Flight Tickets - Get Great Deals https://www.cheapoair.com/

    Looking for Cheap Flights? Book Airline Tickets on CheapOair® Now & Save Smartly!

  2. 2
    2026 Royal Caribbean Cruises https://deals.cruiselines.com

    Save up to 75% on 2026 Cruises — Save up to 75% on 2026 Royal Caribbean cruises. Best price & service guarantee! No Booking Fees.

  3. 3
    Find Cheap Flights on Expedia - Last Minute Flight Deals https://www.expedia.com/cheap/flight

    Find Cheap Flights on Expedia. Get the Most Out of Your Trip with Package Deals.

  4. 4
    http://www.google.com/

    Fly smart with American Air - flexible travel made easy. American Reservations, Changes & Cancellations on Call - 24/7 Assistance. No Hold No Queue

  5. 5
    Priceline® Official Site https://www.priceline.com

    Save More With Priceline — Priceline.com: More Ways to Save on Flights, Hotels, Cars and Packages! Best Price Guarantee at...

Copyright © Adthena. All rights reserved.

In the competitive travel services industry, CheapOair and Expedia captivate with enticing flight deals, while CruiseLines.com offers significant savings on 2026 cruises. Priceline emphasizes comprehensive travel savings, and Google highlights seamless American Air bookings. Each ad uniquely appeals to budget-conscious travelers.

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