AUS Travel Travel Services - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Travel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Travel Travel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
priceline.com.au	21.04
webjet.com.au	11.09
booking.com	8.24
tripadeal.com.au	4.79
flightcentre.com.au	4.03
princess.com	2.76
tripadvisor.com.au	2.53
pocruises.com.au	2.33
expedia.com.au	2.22
agoda.com	2.12
others	38.85

Priceline.com.au leads with 21.04% click share, followed by Webjet.com.au at 11.09%. Others dominate with 38.85%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Travel Travel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	covermore.com.au	allianz.com.au	qantas.com	insureandgo.com.au	booking.com	fastcover.com.au	tickinsurance.com.au	freely.me	medibank.com.au	finder.com.au
2025/02/01	11.31%	6.97%	4.04%	5.95%	2.19%	5.3%	2.27%	3.71%	3.24%	3.52%
2025/02/02	10.75%	6.74%	4.79%	6.81%	2.67%	4.48%	2.43%	4.11%	4.44%	3.49%
2025/02/03	10.98%	4.94%	5.52%	7.2%	2.96%	4.02%	2.98%	3.91%	4.25%	3.63%
2025/02/04	8.76%	5.57%	6.35%	7.57%	1.94%	4.26%	2.05%	4.47%	3.6%	3.4%
2025/02/05	8.74%	8.19%	3.45%	6.31%	2.06%	4.16%	2.47%	2.9%	3.47%	2.99%
2025/02/06	9.1%	4.6%	4.02%	6.02%	2.38%	4.17%	2.62%	3.94%	4.1%	3.76%
2025/02/07	7.92%	8.8%	4.54%	5.85%	2.26%	5.11%	2.2%	3.78%	3.77%	3.5%
2025/02/08	7.18%	7.79%	3.24%	6.35%	2.37%	5.3%	3.24%	3.14%	2.67%	2.68%
2025/02/09	7.43%	5.92%	4.17%	4.79%	3.47%	4.37%	2%	2.7%	3.16%	2.92%
2025/02/10	8.17%	5.44%	4.17%	5.85%	3.31%	3.15%	3.23%	3.66%	2.22%	3.91%
2025/02/11	9.72%	7.11%	5.11%	6.33%	2.36%	4.15%	3.68%	4.25%	3.82%	3.22%
2025/02/12	8.2%	5.07%	4.75%	6.08%	2.74%	4.59%	3.01%	3.96%	3.12%	2.42%
2025/02/13	9.92%	6.55%	6.39%	6.45%	3.23%	3.91%	2.68%	3.55%	2.63%	2.57%
2025/02/14	9.73%	8.16%	6.57%	6.95%	2.66%	4.49%	2.58%	3.21%	4.69%	1.62%
2025/02/15	8.5%	8.1%	5.34%	6.42%	3.13%	4.91%	2.32%	3.36%	2.96%	1.87%
2025/02/16	7.35%	6%	4.62%	6.19%	3.23%	4.77%	2.57%	3.84%	3.12%	1.87%
2025/02/17	8.55%	6.61%	5%	6.79%	2.99%	4.31%	3.21%	3.16%	3.61%	1.64%
2025/02/18	8.61%	8.66%	3.94%	6.55%	2.9%	4.27%	3.41%	3.08%	4.04%	1.44%
2025/02/19	8.98%	6.93%	4.4%	6.11%	3.22%	5.22%	2.82%	3.34%	2.17%	1.38%
2025/02/20	9.87%	8.42%	4.39%	6.94%	2.77%	5.69%	2.43%	4.37%	2.46%	1.21%
2025/02/21	8.43%	9.42%	4.6%	6.72%	3.11%	5.24%	2.46%	3.62%	2.92%	1.42%
2025/02/22	8.35%	8.18%	4.81%	7.21%	3.33%	5%	2.68%	4.7%	3%	0.74%
2025/02/23	7.67%	9.07%	4.45%	6.81%	2.1%	4.94%	2.32%	3.63%	3.28%	1%
2025/02/24	8.24%	5.91%	4.83%	6.6%	2.44%	4.48%	2.76%	4.2%	3.34%	1.17%
2025/02/25	8.47%	8.46%	4.7%	6.25%	3.09%	5%	2.57%	3.23%	2.74%	0.91%
2025/02/26	8.78%	7.65%	4.58%	5.54%	3.79%	4.46%	2.61%	3.93%	2.67%	1.28%
2025/02/27	9.05%	8.69%	5.05%	5.14%	3.59%	5.41%	2.53%	3.72%	1.97%	1.46%
2025/02/28	8.38%	7.7%	5.24%	5.18%	4.44%	4.33%	3.68%	3.09%	2.81%	1.27%

Covermore.com.au led February with fluctuating spend, peaking early. Allianz.com.au showed a mid-month surge, while Qantas.com maintained steady growth. Insureandgo.com.au and Booking.com saw consistent increases, ending strong.

Market Exposure

Competitor Count for AUS Travel Travel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/02/01	930
2025/02/02	958
2025/02/03	928
2025/02/04	989
2025/02/05	957
2025/02/06	936
2025/02/07	926
2025/02/08	931
2025/02/09	929
2025/02/10	937
2025/02/11	927
2025/02/12	946
2025/02/13	896
2025/02/14	899
2025/02/15	875
2025/02/16	911
2025/02/17	920
2025/02/18	924
2025/02/19	885
2025/02/20	893
2025/02/21	898
2025/02/22	884
2025/02/23	915
2025/02/24	915
2025/02/25	937
2025/02/26	915
2025/02/27	894
2025/02/28	871

February saw fluctuating advertiser numbers, peaking at 989 on February 4th, then declining to 871 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Travel Travel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
booking.com	1.5%
webjet.com.au	0.88%
tripadeal.com.au	0.61%
luxuryescapes.com	0.6%
tripadvisor.com.au	0.58%
finder.com.au	-0.18%
carnival.com.au	-0.59%
intrepidtravel.com	-0.84%
princess.com	-1.78%
priceline.com.au	-4.29%

Booking.com leads with a 1.50% click share increase, while Priceline.com.au drops by 4.29%.

Campaign Efficiency

AUS Travel Travel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	priceline.com.au	webjet.com.au	booking.com	flightcentre.com.au	expedia.com.au	luxuryescapes.com	tripadeal.com.au	covermore.com.au	qantas.com	carnival.com.au
2025/02/01	6.02%	4.99%	3.58%	4.88%	2.1%	2.56%	2.46%	3.34%	2.32%	2.64%
2025/02/02	7.23%	4.81%	4.75%	4.07%	2.89%	1.83%	2.14%	3.06%	2.32%	3.07%
2025/02/03	7.16%	4.74%	5.24%	4.01%	1.66%	2.31%	3.08%	3.08%	2.69%	3.17%
2025/02/04	7.06%	5.25%	3.46%	3.71%	2.16%	1.98%	2.5%	2.53%	3.02%	3.54%
2025/02/05	6.54%	5.27%	3.74%	4.26%	2.29%	2.32%	2.66%	2.51%	1.59%	3.41%
2025/02/06	7.63%	7.64%	4.07%	3.46%	2.19%	3.26%	3.3%	2.43%	1.75%	2.53%
2025/02/07	9.59%	7.09%	3.84%	2.47%	1.96%	2.95%	3.58%	2.08%	1.89%	3.08%
2025/02/08	12.99%	7.35%	3.43%	2.52%	1.98%	1.93%	3.09%	1.68%	1.25%	2.94%
2025/02/09	12.34%	5.56%	5.29%	3.19%	3.52%	2.4%	3.04%	1.74%	1.41%	1.73%
2025/02/10	14.21%	5.34%	5.3%	2.2%	1.75%	1.68%	2.48%	1.96%	1.48%	1.66%
2025/02/11	11.71%	4.36%	4.35%	2.06%	2.45%	1.88%	2.12%	2.72%	2.24%	2.19%
2025/02/12	13.43%	3.99%	4.41%	2.66%	3.73%	2.35%	2.96%	1.99%	2.13%	1.66%
2025/02/13	14.79%	5.7%	5.05%	3.59%	2.52%	2.43%	3.1%	2.34%	2.46%	2.73%
2025/02/14	12.11%	5.14%	4.69%	2.78%	2.65%	2.85%	2.64%	2.6%	3.19%	2.13%
2025/02/15	11.71%	5.72%	5.09%	2.55%	3.92%	3.1%	2.67%	2.01%	2.14%	2.23%
2025/02/16	10.56%	5.05%	4.6%	3.65%	3.83%	4.1%	3.68%	1.72%	1.6%	2.41%
2025/02/17	10.63%	5.08%	4.93%	4.8%	2.55%	2.94%	3.45%	2.09%	1.94%	2.09%
2025/02/18	8.71%	4.68%	5.13%	3.2%	3.19%	3.38%	3.37%	2.38%	1.68%	2.16%
2025/02/19	9.15%	6.23%	5.41%	3.56%	2.74%	3.61%	2.68%	2.46%	1.95%	2.4%
2025/02/20	6.21%	5.88%	5.27%	2.55%	2.24%	5.09%	3.8%	2.72%	1.92%	3.03%
2025/02/21	6.43%	5.84%	5.73%	2.85%	2.71%	4.96%	4%	2.3%	2.16%	2.3%
2025/02/22	6.1%	6.49%	5.65%	1.31%	4.15%	3.65%	4.02%	2.15%	2.1%	2.08%
2025/02/23	6.44%	5.42%	3.97%	2.54%	2.43%	3.72%	3.45%	2.16%	1.91%	1.47%
2025/02/24	6.99%	5.22%	4.09%	3.31%	2.19%	3.52%	4.08%	2.02%	1.77%	2.6%
2025/02/25	6.67%	5.15%	5.77%	1.24%	3.33%	2.68%	3.68%	2.34%	1.97%	1.57%
2025/02/26	8.66%	5.44%	6.6%	1.58%	3.14%	2.54%	3.8%	2.32%	1.66%	1.45%
2025/02/27	8.01%	7%	6.66%	3.23%	2.59%	3.57%	2.84%	2.58%	2.21%	2.4%
2025/02/28	9%	8.37%	6.8%	4.77%	3.62%	3.28%	2.81%	2.12%	1.9%	1.6%

In February 2025, Priceline.com.au’s impression share surged, peaking at 14.79% mid-month. Webjet.com.au and Booking.com saw steady growth, while Flightcentre.com.au and Expedia.com.au fluctuated. The month concluded with Priceline.com.au leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Travel Travel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Booking.com https://www.booking.com
Official Site — Choose From a Wide Range of Properties Which Booking.com Offers. Search Now! Find What You Need At Booking.com, The Biggest Travel Site In...
2
Priceline Online | Save Up To Half Price https://www.priceline.com.au
Save Up To Half Price. Shop Over 500 Health & Beauty Brands. Shop Online & Click & Collect. Join Sister Club & Get Exclusive Perks. OnePass & Apple Pay Now Available.
3
Qantas Travel Insurance - Earn up to 15k Qantas Points https://insurance.qantas.com › insurance › travel
Our biggest Qantas Points offer is back. Get a quick quote today. Ends 6 Mar. T&Cs apply.
4
Tripadvisor Official Site https://www.tripadvisor.com.au
Official Site — Get for the latest reviews + low prices on hotels, amazing experiences + restaurants. Read the Latest Reviews, Search for the Lowest Prices & Save Money on Tripadvisor.
5
Cheap Webjet Flights | 140+ Trusted Global Airlines https://www.webjet.com.au
Bundle Your Flights with Accommodation to Save Even More at Checkout. Book Your Trip with Webjet Now & Pay Later With Flexible Payment Options.

Booking.com entices with a vast property range, while Priceline offers significant savings on health and beauty. Qantas lures with Qantas Points, and Tripadvisor highlights reviews and low prices. Webjet promotes bundled savings and flexible payments. Each ad uniquely targets travel needs.

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AUS Travel Travel Services - PPC Market Share Analysis February 2025

Share of Clicks for top 10 AUS Travel Travel Services brands

Share of Spend for the top 10 AUS Travel Travel Services brands

Competitor Count for AUS Travel Travel Services

Market Loss & Market Gains for AUS Travel Travel Services

AUS Travel Travel Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Travel Travel Services

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Avanti West Coast case study: Boosts revenue and cuts costs with winning PPC strategy

Monitoring brand terms and managing collaborator agreements for Nordic Choice

Increased revenue and reduced advertising costs for Eurostar

Get the full picture

See this data specific to your brand performance