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AUS Travel Travel Services - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Travel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Travel Travel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
webjet.com.au 19.69
booking.com 13.55
flightcentre.com.au 12.25
tripadeal.com.au 6.15
expedia.com.au 4.19
agoda.com 3.37
tripadvisor.com.au 2.96
princess.com 2.95
kayak.com.au 2.65
qantas.com 2.6
others 29.64

Copyright © Adthena. All rights reserved.

Webjet.com.au leads with 19.69% click share, followed by Booking.com at 13.55%. Flightcentre.com.au holds 12.25%, while ‘others’ capture 29.64%.

Market Exposure

Share of Spend for the top 10 AUS Travel Travel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date covermore.com.au booking.com qantas.com allianz.com.au royalcaribbean.com freely.me finder.com.au luxuryescapes.com flightcentre.com.au ivisa.com
2025/06/01 8.57% 10.74% 6.48% 3.85% 2.39% 3.24% 3.1% 2.31% 6.85% 2.01%
2025/06/02 9.93% 7.12% 6.69% 4.38% 2.64% 2.87% 3.24% 3.95% 3.34% 1.71%
2025/06/03 9.67% 9.27% 10.12% 3.78% 2.31% 4.85% 2.15% 1.5% 2.62% 1.71%
2025/06/04 11.76% 8.22% 4.96% 4.7% 1.59% 4.89% 3.18% 2.59% 3.76% 1.32%
2025/06/05 9.43% 7.27% 8.19% 4.53% 2.37% 2.83% 4.74% 3.06% 3.43% 0.76%
2025/06/06 10.17% 6.04% 9.92% 4.57% 2.46% 3.76% 4.3% 2.15% 3.94% 0.89%
2025/06/07 7.75% 7.57% 6.48% 4.74% 2.76% 3.23% 5.8% 1.9% 2.61% 1.88%
2025/06/08 10.02% 6.74% 6.43% 4.2% 2.39% 4.75% 2.62% 2.11% 4.16% 1.93%
2025/06/09 10.39% 8.27% 6.96% 4.29% 3.44% 4.71% 2.63% 2.7% 3.47% 2.02%
2025/06/10 10.03% 7.84% 6.35% 4.04% 3.51% 4.42% 3.19% 1.99% 3.56% 2.41%
2025/06/11 11.79% 5.88% 5.2% 4.17% 3.01% 5.57% 3.12% 1.77% 2.85% 2.03%
2025/06/12 10.67% 6.14% 7.52% 5.6% 3.43% 4.39% 4.77% 1.71% 2.37% 0.78%
2025/06/13 9.12% 7.33% 6.03% 5.01% 3.76% 3.89% 4.16% 2.38% 3.07% 0.94%
2025/06/14 9% 6.52% 3.53% 5.58% 2.59% 4.71% 3.83% 2.05% 4.26% 2.25%
2025/06/15 8.84% 6.18% 5.55% 4.46% 2.9% 3.65% 7.01% 2.05% 2.97% 2.01%
2025/06/16 10.31% 7.11% 6.2% 3.08% 2.97% 3.77% 4.36% 1.51% 2.28% 2.12%
2025/06/17 8.73% 7.12% 8.22% 4.52% 2.57% 3.67% 2.8% 2% 2.59% 1.73%
2025/06/18 9.03% 5.89% 9.97% 3.52% 2.67% 3.82% 3.49% 3.07% 3.47% 2.14%
2025/06/19 8.23% 7.35% 6.78% 5.24% 3.11% 3.44% 3.3% 1.66% 2.13% 2.06%
2025/06/20 7.76% 7.47% 9.38% 4.33% 2.67% 2.86% 3.22% 2.39% 3% 2.22%
2025/06/21 7.81% 6.4% 11.81% 4.14% 2.46% 3.53% 3.52% 2.04% 3.61% 2.52%
2025/06/22 7.7% 8.3% 10.31% 3.32% 2.06% 2.93% 3.7% 2.18% 2.73% 2.57%
2025/06/23 9.99% 6.68% 5.84% 2.74% 2.93% 4.39% 2.98% 1.83% 3.05% 2.91%
2025/06/24 8.92% 6.73% 5.83% 2.94% 2.76% 3.8% 3.35% 2.49% 2.65% 3.18%
2025/06/25 8.94% 6.89% 6.06% 4.31% 2.67% 3.07% 1.62% 2.82% 2.83% 3.15%
2025/06/26 9.25% 7.59% 5.43% 5.52% 2.24% 2.27% 3.16% 1.98% 2.84% 1.98%
2025/06/27 10.1% 7.04% 7.42% 6.28% 2.17% 2.54% 1.66% 1.61% 3.37% 1.66%
2025/06/28 10.09% 7.1% 8.08% 3.94% 3.33% 2.34% 2.29% 2.41% 2.96% 1.72%
2025/06/29 10.08% 7.26% 5.46% 3.23% 3.57% 3.06% 3.34% 2.05% 3.76% 2.12%
2025/06/30 11.31% 6.94% 6.44% 4.94% 4.12% 3.91% 3.58% 2.35% 2% 1.94%

Copyright © Adthena. All rights reserved.

Covermore.com.au led June with fluctuating spend, peaking at 11.79%. Booking.com saw a decline, ending at 6.94%. Qantas.com surged mid-month, closing at 6.44%. Allianz.com.au’s spend varied, finishing at 4.94%. Royalcaribbean.com rose steadily, ending at 4.12%. Freely.me maintained stability, closing at 3.91%. Finder.com.au’s spend was inconsistent, ending at 3.58%. Luxuryescapes.com showed minor fluctuations, finishing at 2.35%. Flightcentre.com.au’s spend decreased, closing at 2.00%. Ivisa.com experienced a slight rise, ending at 1.94%.

Market Exposure

Competitor Count for AUS Travel Travel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 497
2025/06/02 493
2025/06/03 484
2025/06/04 475
2025/06/05 474
2025/06/06 486
2025/06/07 484
2025/06/08 489
2025/06/09 494
2025/06/10 488
2025/06/11 498
2025/06/12 504
2025/06/13 500
2025/06/14 508
2025/06/15 505
2025/06/16 506
2025/06/17 501
2025/06/18 505
2025/06/19 479
2025/06/20 484
2025/06/21 493
2025/06/22 486
2025/06/23 485
2025/06/24 480
2025/06/25 485
2025/06/26 487
2025/06/27 499
2025/06/28 502
2025/06/29 499
2025/06/30 499

Copyright © Adthena. All rights reserved.

June began with 497 advertisers, dipping to 474 by the 5th. A mid-month surge peaked at 508 on the 14th. The month concluded with 499 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Travel Travel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
webjet.com.au 2.33%
tripadeal.com.au 0.34%
airbnb.com.au 0.19%
cruise1st.com.au 0.17%
qantas.com 0.17%
qatarairways.com -0.28%
celebritycruises.com -0.3%
agoda.com -0.35%
booking.com -0.4%
flightcentre.com.au -1.56%

Copyright © Adthena. All rights reserved.

Webjet.com.au soared with a 2.33% click share increase, while flightcentre.com.au dropped by 1.56%.

Campaign Efficiency

AUS Travel Travel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date webjet.com.au booking.com flightcentre.com.au expedia.com.au luxuryescapes.com qantas.com tripadeal.com.au agoda.com kayak.com.au tripadvisor.com.au
2025/06/01 11.46% 10.82% 10.01% 3.7% 3.09% 2.64% 5.65% 2.51% 2.35% 2.31%
2025/06/02 11.6% 10.3% 9.44% 3.16% 4.33% 2.67% 5.02% 2.24% 2.26% 2.38%
2025/06/03 13.25% 13.17% 7.93% 3.77% 2.12% 4.07% 5.6% 2.79% 2.59% 2.34%
2025/06/04 10.31% 11.39% 12.4% 3.21% 3.79% 2.26% 5.87% 2.96% 2.32% 2.34%
2025/06/05 10.37% 10.29% 10.53% 3.5% 3.91% 3.3% 4.76% 2.39% 2.45% 2.15%
2025/06/06 11.04% 8.7% 10.03% 2.8% 3.08% 4.09% 5% 2.22% 1.82% 2.3%
2025/06/07 10.65% 10.3% 8.38% 3.08% 2.83% 3.01% 2.57% 2.17% 1.95% 2.39%
2025/06/08 13.86% 9.78% 10.81% 2.99% 3.07% 2.95% 2.51% 2.31% 1.89% 2.05%
2025/06/09 8.91% 11.51% 11.08% 2.99% 3.58% 2.64% 2.42% 2.63% 2.17% 2.19%
2025/06/10 11.3% 11.31% 10.08% 2.89% 2.82% 2.93% 3.32% 2.69% 2.03% 2.4%
2025/06/11 13.06% 8.45% 9.44% 2.75% 2.25% 2.6% 2.34% 2.41% 2.05% 2.09%
2025/06/12 11.8% 9.36% 8.25% 2.85% 2.58% 3.44% 5.12% 2.39% 1.99% 2.14%
2025/06/13 8.24% 10.41% 8.95% 2.52% 3.67% 2.61% 5.52% 2.33% 1.81% 2.58%
2025/06/14 10.47% 9.04% 12.61% 3.24% 2.91% 1.6% 3.94% 2.23% 1.94% 1.84%
2025/06/15 8.9% 9.18% 9.9% 2.57% 2.68% 2.59% 4.47% 2.38% 2.17% 1.89%
2025/06/16 12.11% 10.95% 8.05% 3.14% 1.91% 2.72% 2.82% 2.22% 1.91% 2.11%
2025/06/17 12.27% 10.23% 8.16% 2.92% 2.73% 3.29% 3.82% 2.11% 1.66% 2.49%
2025/06/18 12.16% 8.18% 8.45% 2.7% 4% 4.8% 4.55% 1.98% 1.83% 2.16%
2025/06/19 14.89% 10.21% 5.56% 3.22% 2.35% 3.18% 4.87% 2.45% 2.18% 2.09%
2025/06/20 12.01% 10.13% 9.21% 2.84% 3.41% 4.23% 4.09% 2.14% 2.02% 2.27%
2025/06/21 12.58% 8.65% 10.26% 3.02% 2.81% 5.84% 1.87% 2.15% 1.62% 2.1%
2025/06/22 12.59% 11.5% 7.02% 2.86% 2.85% 5.51% 3.41% 2.28% 2.1% 2.32%
2025/06/23 13.08% 9.55% 9.25% 1.85% 3.06% 3.29% 4.55% 2.12% 1.75% 2.24%
2025/06/24 9.11% 9.35% 7.75% 2.9% 2.86% 2.84% 4.62% 2.01% 1.85% 2.17%
2025/06/25 12.69% 10.22% 7.71% 2.01% 4.26% 2.75% 4.79% 1.86% 1.94% 2.04%
2025/06/26 11.77% 10.69% 8.38% 2.93% 3.32% 2.32% 4.96% 1.98% 1.88% 2.05%
2025/06/27 7.16% 10.22% 9.9% 3.15% 2.83% 3.17% 6.96% 2% 1.54% 2.19%
2025/06/28 9.07% 9.94% 8.59% 2.03% 2.7% 3.15% 5.99% 1.76% 1.45% 1.85%
2025/06/29 10.88% 9.69% 10.35% 2.98% 3.08% 2.41% 3.69% 2.18% 1.86% 2.09%
2025/06/30 12.95% 10.55% 6.31% 3.33% 3.27% 2.77% 2.68% 2.2% 2.09% 2%

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In June 2025, Webjet led with fluctuating impressions, peaking mid-month. Booking.com and Flight Centre showed steady trends, while Expedia and Luxury Escapes had minor variations. Qantas and TripADeal saw notable spikes, ending with diverse performances.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Travel Travel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Booking.com https://www.booking.com

    Official Site — Choose From a Wide Range of Properties Which Booking.com Offers. Search Now! Find What You Need At Booking.com, The Biggest Travel Site In...

  2. 2
    Expedia.com.au - Official Site https://www.expedia.com.au › official_site › book_now

    Quick Booking Confirmation — Great Deals for Flights, Hotels & More. View Verified Customer Reviews on Expedia.com.au. Get the Most Out of Your Holiday with Packages. Explore Fun Things to Do On Your Stay.

  3. 3
    Flight Centre https://www.flightcentre.com.au

    Book Flights Online Now — Search a Wide Range of Deals for Flights, Holidays, Cruise, Tour & More Now. 24/7 Support. Deals for Everyone. Book Online or Enquire. Rated 4.5* by...

  4. 4
    Tripadvisor [Official Site] https://www.tripadvisor.com.au

    Official Site — Get for the latest reviews + low prices on hotels, amazing experiences + restaurants. Read the Latest Reviews, Search for the Lowest Prices & Save Money on Tripadvisor.

  5. 5
    Cheap Webjet Flights | Book Cheap Flights Today https://www.webjet.com.au

    Bundle Your Flights with Accommodation to Save Even More at Checkout. Book Your Multi City Trip with Webjet Now & Pay Later With...

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In the competitive travel services industry, top PPC performers like Booking.com, Expedia, Flight Centre, Tripadvisor, and Webjet captivate audiences with themes of convenience, affordability, and comprehensive offerings. Their messaging emphasizes wide-ranging options, verified reviews, and enticing deals, creating a compelling narrative for travelers seeking value and ease.

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