Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 38.4831520017 |
| 61.5168479983 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 43 |
| 57 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| toyota.com.au | 16.78 |
| mazda.com.au | 4.56 |
| ldvautomotive.com.au | 4.55 |
| stonegateindustries.com.au | 4.44 |
| hyundai.com | 3.95 |
| isuzu.com.au | 3.61 |
| drive.com.au | 3.49 |
| ford.com.au | 3.07 |
| carsales.com.au | 3.05 |
| 4wdsupacentre.com.au | 2.6 |
| others | 49.9 |
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Toyota leads with 16.78% click share, while ‘others’ dominate at 49.9%. Mazda and LDV Automotive follow closely, highlighting competitive dynamics in automotive PPC.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | mazda.com.au | ford.com.au | toyota.com.au | hyundai.com | subaru.com.au | ldvautomotive.com.au | lexus.com.au | mgmotor.com.au | isuzuute.com.au | mitsubishi-motors.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 9.65% | 1.09% | 11.92% | 6.4% | 3.68% | 19.61% | 2.71% | 5.76% | 0.66% | 1.23% |
| 2026/07/02 | 12.14% | 1.84% | 14.68% | 8.7% | 4.03% | 3.19% | 4.28% | 5.23% | 5.11% | 2.54% |
| 2026/07/03 | 9.5% | 2.83% | 11.22% | 6.92% | 2.85% | 3.71% | 4.96% | 8.39% | 0.93% | 3.38% |
| 2026/07/04 | 9.62% | 6.08% | 4.54% | 5.99% | 3.79% | 8.44% | 3.87% | 3.82% | 2% | 4.53% |
| 2026/07/05 | 9.56% | 7.35% | 8.74% | 7.58% | 4.46% | 4.52% | 4.02% | 3.83% | 3.72% | 5.56% |
| 2026/07/06 | 9.85% | 5.07% | 10.36% | 8.14% | 2.84% | 8.54% | 3.07% | 3.79% | 4.07% | 5.94% |
| 2026/07/07 | 9.62% | 5.32% | 13.05% | 7.8% | 3.99% | 3.63% | 4.37% | 8.73% | 0.14% | 4.28% |
| 2026/07/08 | 5.21% | 1.48% | 11.48% | 6.55% | 3.13% | 3.45% | 5.1% | 3.22% | 0.23% | 4.66% |
| 2026/07/09 | 8.29% | 7.77% | 17.4% | 7.62% | 1.74% | 6.28% | 2.26% | 8.27% | 2.39% | 8.19% |
| 2026/07/10 | 8.73% | 1.33% | 7.63% | 8.23% | 4.55% | 1.16% | 3% | 6.55% | 8.38% | 8.73% |
| 2026/07/11 | 6.18% | 2.76% | 8.38% | 8.18% | 3.45% | 6.26% | 2.91% | 4.68% | 4.47% | 3.92% |
| 2026/07/12 | 9.01% | 7.73% | 10.94% | 5.88% | 3.76% | 1.61% | 2.56% | 3.34% | 4.65% | 3.58% |
| 2026/07/13 | 7.48% | 5.26% | 11.8% | 6.52% | 2.18% | 6.43% | 1.92% | 5.2% | 3.69% | 0.66% |
| 2026/07/14 | 9.03% | 7.84% | 16% | 5.81% | 3.72% | 4.5% | 3.68% | 5.86% | 5.97% | 1.45% |
| 2026/07/15 | 9.56% | 6.44% | 17.02% | 5.17% | 4.28% | 5.12% | 2.62% | 4.25% | 4.15% | 0.31% |
| 2026/07/16 | 10.01% | 8.97% | 12.31% | 5.24% | 2.84% | 4.47% | 4.57% | 2.78% | 5.96% | 4.38% |
| 2026/07/17 | 12.71% | 6.6% | 10.77% | 5.88% | 3.29% | 3.92% | 1.93% | 1.72% | 8.42% | 0.12% |
| 2026/07/18 | 15.3% | 11.2% | 6.27% | 7.92% | 2.69% | 2.64% | 1.44% | 3.43% | 9.24% | 0.19% |
| 2026/07/19 | 6.13% | 7.09% | 9.66% | 4.45% | 2.23% | 1.25% | 5.03% | 4.4% | 3.81% | 4.76% |
| 2026/07/20 | 14.65% | 9.29% | 8.21% | 7.73% | 4.61% | 5.72% | 2.74% | 5.71% | 2.88% | 1.09% |
| 2026/07/21 | 8.88% | 7.71% | 15.73% | 5.72% | 3.69% | 4.43% | 3.62% | 5.76% | 5.87% | 1.43% |
| 2026/07/22 | 10.3% | 14.17% | 11.69% | 4.97% | 3.67% | 4.25% | 3.2% | 2.28% | 1.23% | 3.08% |
| 2026/07/23 | 7.23% | 6.65% | 16.06% | 5.69% | 1.97% | 8.64% | 1.74% | 5.34% | 2.76% | 3.96% |
| 2026/07/24 | 9.73% | 7.26% | 11.36% | 6.07% | 2.01% | 4.8% | 1.84% | 1.77% | 3.35% | 5.14% |
| 2026/07/25 | 12.67% | 6.04% | 14.62% | 5.98% | 3.15% | 1.69% | 2.05% | 5.98% | 4.83% | 4.13% |
| 2026/07/26 | 7.68% | 7.85% | 15.36% | 7.69% | 4% | 8.6% | 1.79% | 4.67% | 6.06% | 1.94% |
| 2026/07/27 | 11.64% | 10.61% | 9.05% | 4.26% | 6.97% | 3.15% | 1.24% | 4.22% | 2.75% | 2.45% |
| 2026/07/28 | 8.73% | 8.38% | 14.86% | 5.59% | 3.84% | 7.91% | 1.39% | 4.9% | 8.83% | 6.53% |
| 2026/07/29 | 11.66% | 10.73% | 16.07% | 2.77% | 1.94% | 1.61% | 0.66% | 10.54% | 4.36% | 4.64% |
| 2026/07/30 | 12.05% | 10.37% | 15.3% | 6.61% | 2.83% | 5.26% | 2.08% | 5.33% | 5.79% | 3.09% |
| 2026/07/31 | 14.47% | 13.15% | 7.85% | 6.28% | 4.29% | 3.02% | 2.91% | 2.06% | 1.16% | 0.29% |
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Mazda’s PPC share fluctuated, peaking mid-month. Toyota led consistently, with a notable spike on July 9. Ford and Hyundai showed moderate stability, while LDV and Lexus had varied performances. July ended with Toyota dominant.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 149 |
| 2026/07/02 | 154 |
| 2026/07/03 | 156 |
| 2026/07/04 | 160 |
| 2026/07/05 | 154 |
| 2026/07/06 | 154 |
| 2026/07/07 | 138 |
| 2026/07/08 | 121 |
| 2026/07/09 | 113 |
| 2026/07/10 | 114 |
| 2026/07/11 | 116 |
| 2026/07/12 | 117 |
| 2026/07/13 | 119 |
| 2026/07/14 | 123 |
| 2026/07/15 | 127 |
| 2026/07/16 | 122 |
| 2026/07/17 | 117 |
| 2026/07/18 | 114 |
| 2026/07/19 | 124 |
| 2026/07/20 | 107 |
| 2026/07/21 | 123 |
| 2026/07/22 | 133 |
| 2026/07/23 | 137 |
| 2026/07/24 | 124 |
| 2026/07/25 | 131 |
| 2026/07/26 | 140 |
| 2026/07/27 | 129 |
| 2026/07/28 | 123 |
| 2026/07/29 | 110 |
| 2026/07/30 | 115 |
| 2026/07/31 | 114 |
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July began with 149 advertisers, peaking at 160 by the 4th. A decline followed, reaching 107 on the 20th. The month concluded with 114 advertisers, reflecting a dynamic fluctuation.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Toyota.com.au surged with a 3.16 increase, while marketdirect.com.au dropped by 1.12. Ford.com.au and mazda.com.au also gained, contrasting with declines for carsales.com.au and others.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | toyota.com.au | mazda.com.au | ford.com.au | hyundai.com | drive.com.au | subaru.com.au | ldvautomotive.com.au | mgmotor.com.au | stonegateindustries.com.au | mitsubishi-motors.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 10.77% | 6.4% | 0.87% | 5.01% | 5.73% | 2.56% | 14.44% | 4.75% | 0.26% | 1.37% |
| 2026/07/02 | 15% | 8.63% | 1.54% | 6.81% | 2.12% | 2.7% | 2.42% | 4.53% | 0.33% | 2.23% |
| 2026/07/03 | 9.19% | 5.88% | 2.61% | 5.78% | 3.91% | 1.97% | 2.42% | 5.47% | 0.37% | 3% |
| 2026/07/04 | 5.33% | 5.45% | 3.29% | 4.31% | 7.79% | 3.03% | 6.53% | 2.31% | 0.3% | 4.59% |
| 2026/07/05 | 8.29% | 6.62% | 5.14% | 6.67% | 2.53% | 4.36% | 2.56% | 2.92% | 0.5% | 4.4% |
| 2026/07/06 | 10.23% | 5.94% | 2.85% | 6.32% | 5.03% | 2.28% | 5.38% | 2.74% | 0.85% | 4.3% |
| 2026/07/07 | 13.41% | 5.13% | 2.38% | 6.31% | 6.5% | 2.51% | 1.94% | 5.33% | 1.3% | 2.76% |
| 2026/07/08 | 10.31% | 3.28% | 0.98% | 4.31% | 2.49% | 2.05% | 2.14% | 1.82% | 22.88% | 3.06% |
| 2026/07/09 | 21.67% | 4.53% | 4.4% | 6.1% | 8.41% | 1.15% | 3.11% | 4.97% | 0.95% | 5.97% |
| 2026/07/10 | 8.19% | 5.04% | 1.09% | 5.68% | 9.11% | 3.18% | 0.89% | 4.71% | 3.24% | 6.7% |
| 2026/07/11 | 7.44% | 3.53% | 1.99% | 6.78% | 6.86% | 2.42% | 4.09% | 3.3% | 8.72% | 4.39% |
| 2026/07/12 | 9.26% | 5.51% | 4.9% | 4.47% | 3.77% | 2.54% | 1.46% | 1.98% | 2.22% | 2.15% |
| 2026/07/13 | 11.24% | 3.96% | 2.58% | 5% | 6.36% | 1.59% | 3.3% | 4.98% | 4.61% | 0.41% |
| 2026/07/14 | 17.31% | 5.6% | 4.95% | 5.07% | 5.68% | 3.04% | 2.26% | 4% | 0.52% | 1.02% |
| 2026/07/15 | 18.94% | 6.54% | 4.38% | 4.01% | 4.92% | 2.68% | 2.93% | 2.8% | 0.27% | 0.45% |
| 2026/07/16 | 12.23% | 6.04% | 5.13% | 3.82% | 3.37% | 2.04% | 2.99% | 1.91% | 0.4% | 2.41% |
| 2026/07/17 | 9.57% | 7.68% | 4.94% | 4.5% | 3.55% | 2.69% | 2.05% | 1.58% | 5.88% | 0.09% |
| 2026/07/18 | 7.33% | 10.91% | 7.85% | 7.25% | 0.15% | 2.04% | 2.08% | 2.32% | 1.98% | 0.13% |
| 2026/07/19 | 8.77% | 3.95% | 4.63% | 3.49% | 2.45% | 1.64% | 1.13% | 2.66% | 6.79% | 3.07% |
| 2026/07/20 | 9.09% | 10.77% | 6.11% | 6.64% | 0.83% | 3.04% | 5.1% | 3.83% | 0.13% | 1.11% |
| 2026/07/21 | 17.31% | 5.6% | 4.95% | 5.07% | 5.68% | 3.04% | 2.26% | 4% | 0.52% | 1.02% |
| 2026/07/22 | 10.4% | 7.13% | 11.63% | 3.49% | 5.76% | 3.13% | 2.97% | 1.75% | 4.14% | 1.81% |
| 2026/07/23 | 15.38% | 4.64% | 4.72% | 4.29% | 5.44% | 1.37% | 4.3% | 4.96% | 7.21% | 2.7% |
| 2026/07/24 | 11.74% | 6.51% | 3.52% | 4.97% | 8.85% | 1.72% | 2.67% | 1.52% | 4.59% | 3.17% |
| 2026/07/25 | 14.37% | 6.81% | 4.05% | 5.12% | 5.11% | 1.81% | 1.48% | 4.93% | 3.96% | 2.61% |
| 2026/07/26 | 16.78% | 4.55% | 5.18% | 5.96% | 4.95% | 3.63% | 5.36% | 3.05% | 2.85% | 2.14% |
| 2026/07/27 | 10.17% | 7.18% | 7.09% | 3.63% | 6.75% | 3.9% | 3.1% | 2.79% | 2.63% | 1.99% |
| 2026/07/28 | 17% | 7.74% | 7.29% | 4.5% | 4.07% | 2.6% | 4.54% | 3.56% | 1.18% | 4.06% |
| 2026/07/29 | 14.69% | 8.43% | 7.68% | 2.49% | 1.23% | 1.87% | 1.56% | 5.43% | 3.77% | 3.95% |
| 2026/07/30 | 14.14% | 9.22% | 7.83% | 6.28% | 2.27% | 2.22% | 3.7% | 3.84% | 2.19% | 1.67% |
| 2026/07/31 | 10.35% | 8.88% | 8.2% | 4.73% | 4.58% | 2.67% | 2.31% | 1.8% | 1.36% | 0.28% |
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Toyota’s impression share fluctuated throughout July, peaking at 21.67% on the 9th. Mazda and Ford showed steady growth, while Hyundai remained stable. By month’s end, Toyota led, followed by Mazda and Ford.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
The fresh Ranger line-up has a bold new look but same reliable Ranger DNA across the range. The Smartest, Most Versatile, And Most Capable Ranger Ever Is Here. Check it out now. Models: Ranger XL, Ranger XLS, Ranger XLT, Ranger...
The SANTA FE Hybrid, winner of Drive Car of the Year Best Seven-Seat SUV under $60k. Now with up to 7 Year Warranty, when servicing with Hyundai...
The T60 MAX, 160kW of Power.
Tough and Ready for Anything You Throw At It. See Offers on 2025 BT-50 Range. T&Cs Apply. All Grit, No Quit, Powerful 3.0L Turbo Diesel Engines Match Any...
Safer Than Ever — Looking for legendary reliability? The HiLux has built its reputation over generations. A tough and agile with a striking new look. Order Today at your Toyota Dealer.
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In the competitive landscape of automotive PPC ads, Ford, Hyundai, LDV, Mazda, and Toyota captivate audiences with distinct narratives. Ford’s Ranger emphasizes a bold new look while retaining its trusted DNA. Hyundai’s SANTA FE Hybrid highlights its award-winning status and extended warranty. LDV’s T60 MAX boasts impressive power. Mazda’s BT-50 promises toughness and power, while Toyota’s HiLux underscores legendary reliability and safety. Each ad weaves a unique story, resonating with diverse consumer needs.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the AUS Automotive Commercial Vehicles July 2026 Report
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Data within the AUS Automotive Commercial Vehicles July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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Yes. The AUS Automotive Commercial Vehicles July 2026 Report aggregates data from across both device types and Google Shopping.
The AUS Automotive Commercial Vehicles July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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