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AUS Automotive Commercial Vehicles - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Automotive Commercial Vehicles brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
ezytrail.com.au 10.14
marketdirect.com.au 9.98
carsales.com.au 5.2
caravancampingsales.com.au 5.04
toyota.com.au 4.25
foodtrailerking.com.au 4.02
visionrv.com.au 3.63
isuzuute.com.au 3.39
kubota.com.au 3
mazda.com.au 2.85
others 48.5

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In the automotive PPC landscape, ‘others’ dominate with 48.5% click share. Ezytrail leads individual advertisers at 10.14%, followed by Market Direct at 9.98%.

Market Exposure

Share of Spend for the top 10 AUS Automotive Commercial Vehicles brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date isuzuute.com.au subaru.com.au ezytrail.com.au nissan.com.au toyota.com.au ldvautomotive.com.au honda.com.au ford.com.au marketdirect.com.au mazda.com.au
2025/05/01 7.82% 4.13% 3.34% 6.62% 3.1% 4.51% 6% 2.32% 5.91% 8.5%
2025/05/02 9.34% 5.94% 4.37% 9.11% 5.69% 2.84% 8.04% 4.88% 3.55% 9.33%
2025/05/03 12% 3.71% 3.42% 10.27% 6.37% 2.81% 6.11% 4.63% 4.28% 8.61%
2025/05/04 9.96% 2.87% 1.56% 8.54% 6.53% 5.2% 5.58% 2.94% 3.87% 7.82%
2025/05/05 12.67% 3.16% 3.57% 9.84% 6.9% 2.7% 7.83% 3.07% 4.82% 9.16%
2025/05/06 10.82% 4.08% 0.75% 9.5% 4.37% 2.17% 7.58% 1.95% 3.75% 6.73%
2025/05/07 7.32% 3.42% 5.19% 7.01% 3.85% 1.73% 5.89% 2.17% 9.89% 5.83%
2025/05/08 8.6% 3.88% 4.59% 5.37% 4.57% 2.53% 7.01% 3.22% 8.73% 7.55%
2025/05/09 8.72% 4.24% 7.9% 1.49% 4.62% 3.26% 5.48% 3.01% 5.74% 7.74%
2025/05/10 11.16% 4.06% 6.72% 2.49% 6.03% 5.72% 5.11% 5.02% 4.13% 7.83%
2025/05/11 11.21% 5.29% 3.56% 1.99% 4.69% 4.79% 5.03% 4.06% 1.29% 8.05%
2025/05/12 10.69% 4.25% 6.88% 1.32% 5.26% 3.32% 4.43% 2.84% 6.77% 7.16%
2025/05/13 8.48% 6.41% 8.02% 1.51% 5.85% 3.73% 4.93% 3.09% 3.48% 7.94%
2025/05/14 5.5% 5.57% 6.86% 0.98% 3.46% 2.43% 5.09% 2.46% 3.35% 6.33%
2025/05/15 5.94% 4.84% 7.82% 1.19% 4.43% 3.06% 4.67% 2.55% 12.26% 6.17%
2025/05/16 7.87% 6.85% 3.27% 1.52% 6.63% 3.2% 3.28% 2.96% 4.23% 7.62%
2025/05/17 5.96% 5.71% 4.22% 0.91% 6.22% 4.82% 1.9% 2.25% 7.44% 6.36%
2025/05/18 5.89% 5.18% 9.33% 0.88% 5.02% 3.99% 1.64% 2.28% 6.28% 5.5%
2025/05/19 5.48% 5.37% 8.49% 1.12% 5.61% 2.52% 1.84% 4.02% 5.73% 5%
2025/05/20 6.45% 5.23% 5.62% 1.38% 6.03% 2.34% 2.73% 3.72% 7.13% 5.31%
2025/05/21 6.12% 8.13% 8.94% 1.08% 6.21% 1.94% 2.9% 4.8% 5.05% 5.2%
2025/05/22 7.24% 7.75% 7.32% 2.33% 5.4% 5.74% 2.02% 2.58% 3.53% 5.93%
2025/05/23 6.58% 8.33% 3.08% 4.58% 5.88% 4.55% 1.46% 2.72% 4.73% 5.06%
2025/05/24 6.71% 8.87% 10.14% 3.46% 4.93% 4.64% 2.7% 3.19% 4.96% 6.2%
2025/05/25 5.82% 8.18% 7.45% 2.97% 5.74% 3.8% 4.31% 2.98% 7.99% 6.18%
2025/05/26 7.68% 8.67% 7.34% 5.08% 4.83% 3.94% 4.21% 4.04% 5.92% 4.48%
2025/05/27 7.04% 5.79% 13.7% 5.77% 4.51% 3.31% 2.73% 3.27% 9.25% 3.8%
2025/05/28 12.79% 9.35% 1.4% 8.24% 6.19% 4.76% 3.9% 2.83% 0.45% 6.08%
2025/05/29 9.99% 9.25% 1.57% 6.53% 5.49% 5.38% 3.36% 4.22% 6.1% 7.62%
2025/05/30 9.04% 9.02% 11.61% 6.75% 5.6% 4.93% 4.55% 3.5% 6.63% 4.57%
2025/05/31 10.36% 7.44% 7.3% 6.61% 4.93% 4.83% 4.71% 4.21% 3.53% 2.5%

Copyright © Adthena. All rights reserved.

In May 2025, Isuzuute.com.au led with fluctuating spend, peaking at 12.79%. Subaru.com.au surged mid-month, reaching 9.35%. Ezytrail.com.au spiked to 13.7% on May 27. Nissan.com.au’s spend dipped early, recovering later. The month concluded with diverse spend patterns.

Market Exposure

Competitor Count for AUS Automotive Commercial Vehicles

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 251
2025/05/02 241
2025/05/03 239
2025/05/04 255
2025/05/05 267
2025/05/06 258
2025/05/07 258
2025/05/08 272
2025/05/09 272
2025/05/10 255
2025/05/11 277
2025/05/12 249
2025/05/13 241
2025/05/14 265
2025/05/15 274
2025/05/16 260
2025/05/17 270
2025/05/18 281
2025/05/19 297
2025/05/20 276
2025/05/21 269
2025/05/22 261
2025/05/23 264
2025/05/24 261
2025/05/25 267
2025/05/26 280
2025/05/27 264
2025/05/28 258
2025/05/29 260
2025/05/30 251
2025/05/31 245

Copyright © Adthena. All rights reserved.

Advertisers fluctuated in May, peaking at 297 on May 19. The month concluded with 245 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Commercial Vehicles

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
ezytrail.com.au 4.19%
moderntrailers.com.au 1.26%
subaru.com.au 1.17%
ozstarcaravans.com.au 1%
xtremetrailers.com.au 0.92%
maverickcampers.com.au -0.9%
carsales.com.au -0.92%
foodtrailerking.com.au -0.93%
honda.com.au -1%
marscampers.com.au -1.77%

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Ezytrail.com.au surged with a 4.19% click share increase, while marscampers.com.au dropped by 1.77%. Moderntrailers.com.au and subaru.com.au also saw positive gains.

Campaign Efficiency

AUS Automotive Commercial Vehicles Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date ezytrail.com.au marketdirect.com.au isuzuute.com.au subaru.com.au visionrv.com.au honda.com.au toyota.com.au carsales.com.au mazda.com.au foodtrailerking.com.au
2025/05/01 6.15% 13.57% 4.9% 2.61% 5.67% 3.98% 2.09% 2.73% 5.19% 1.31%
2025/05/02 8.74% 8.07% 5.83% 3.49% 10.94% 5.21% 3.54% 3.9% 5.6% 0.98%
2025/05/03 7.54% 8.94% 6.27% 2.26% 5.97% 4.01% 4.18% 2.79% 5.35% 0%
2025/05/04 2.73% 6.92% 4.8% 1.64% 3.27% 3.55% 3.66% 2.81% 4.37% 3.63%
2025/05/05 7.4% 9.31% 6.82% 1.86% 9.32% 5.35% 4.41% 4.01% 5.58% 0.16%
2025/05/06 1.27% 7.28% 6.18% 2.45% 7.72% 5.41% 2.85% 2.3% 4.43% 9.79%
2025/05/07 8.72% 17.44% 3.28% 1.82% 7.09% 3.44% 2.2% 5.52% 2.95% 5.49%
2025/05/08 8.08% 15.78% 4.11% 2.03% 4.01% 4.42% 2.57% 3.94% 4.23% 2.9%
2025/05/09 14.68% 9.93% 3.57% 2.16% 2.17% 3.11% 2.42% 2.97% 3.92% 4.75%
2025/05/10 13.86% 8.24% 5.37% 2.31% 8.08% 3.37% 3.43% 4.2% 4.67% 0.35%
2025/05/11 6.89% 2.57% 6.44% 3.35% 6.14% 3.59% 3.12% 3.43% 5.5% 10.25%
2025/05/12 12.81% 10.67% 4.67% 2.09% 3.21% 2.45% 2.65% 4.35% 3.39% 1.53%
2025/05/13 13.57% 6.52% 4.21% 3.71% 1.44% 3.15% 3.5% 3.47% 4.75% 2.35%
2025/05/14 12.05% 5.3% 2.24% 2.68% 1.54% 2.81% 1.83% 5.18% 3.11% 5.33%
2025/05/15 12.39% 20.19% 2.56% 2.43% 5.82% 2.71% 2.33% 2.1% 3.2% 2.76%
2025/05/16 7.18% 9.22% 4% 4.31% 1.54% 2.42% 3.93% 3.84% 4.77% 7.84%
2025/05/17 7.17% 14.18% 2.96% 3.46% 1.45% 1.29% 3.47% 6% 3.74% 4.77%
2025/05/18 17.9% 10.89% 2.61% 2.66% 4.26% 0.83% 2.37% 3.88% 2.74% 5.06%
2025/05/19 15.06% 9.81% 2.48% 2.88% 5.14% 1.04% 2.8% 7.02% 2.62% 6.68%
2025/05/20 9.27% 11.82% 3.09% 2.78% 6.21% 1.59% 3.08% 5.96% 2.69% 6.64%
2025/05/21 15.21% 9.11% 2.71% 4.35% 3.39% 1.54% 3.35% 3.11% 2.8% 4.27%
2025/05/22 13.49% 6.44% 3.29% 4.47% 4.02% 1.07% 2.91% 1.77% 3.14% 3.04%
2025/05/23 5.92% 8.58% 3.12% 4.91% 3.68% 0.87% 3.4% 5.74% 2.67% 6.2%
2025/05/24 19% 8.39% 3.16% 4.89% 3.62% 1.5% 2.43% 3.71% 3.2% 1.65%
2025/05/25 12.12% 13.82% 2.57% 4.55% 8.68% 2.54% 2.84% 1.23% 3.05% 2.51%
2025/05/26 13.63% 11.34% 3.98% 5.13% 0.67% 2.72% 2.65% 1.88% 2.53% 0.94%
2025/05/27 22.33% 15.66% 3.46% 3.25% 2.28% 1.49% 2.42% 1.99% 2.03% 3.5%
2025/05/28 2.84% 0.94% 7.67% 6.98% 0.03% 3.27% 4.16% 0.98% 4.08% 3.24%
2025/05/29 2.84% 11.52% 5.33% 6.46% 0.02% 2.43% 3.31% 2.55% 4.68% 3.3%
2025/05/30 23.02% 12.57% 4.45% 5.19% 2.98% 3.11% 3.24% 0.79% 2.53% 1.22%
2025/05/31 14.74% 6.98% 5.38% 4.44% 3.9% 3.3% 2.83% 1.75% 1.44% 0%

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Ezytrail’s impression share fluctuated, peaking at 23.02% on May 30. Market Direct saw a high of 20.19% on May 15. Isuzu Ute’s share remained stable, while Subaru and Vision RV experienced moderate variations. Honda, Toyota, and Carsales showed consistent trends. Mazda and Food Trailer King had lower shares, with Food Trailer King ending at 0.0% on May 31.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Commercial Vehicles

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    New & Used Caravans For Sale https://www.caravancampingsales.com.au › caravans

    Caravancampingsales.com.au — Find New & Used Caravans, Campers, Motorhomes & RV's For Sale. Enquire Online! Browse our Range of New & Used Caravans For Sale & Enquire Online Today!

  2. 2
    Isuzu D-MAX https://www.isuzuute.com.au

    3.5T Towing+ Ute — Drive Away in the D-MAX 4x2 SX 1.9L from $32,990. Visit your Isuzu UTE Dealer today! Experience the...

  3. 3
    Mazda EOFY Driveaway Event - Ends June 30 https://www.mazda.com.au › mazda › eofy

    Mazda EOFY Driveaway event is on now, with great offers on a wide range of vehicles. Mazda Owners...

  4. 4
    The Nissan Navara | Up to 10YR/300,000km Warranty^ https://www.nissan.com.au › navara

    ^Whichever occurs first, and when servicing at authorised Nissan dealers. The ute that can take...

  5. 5
    Subaru Forester STI Sport AWD - From $52,990 Driveaway* https://www.subaru.com.au

    The Subaru Forester STI Sport AWD with sport handling and a sleek look to every adventure. Driveaway now from $52,990* for a limited time only. *T&Cs apply.

Copyright © Adthena. All rights reserved.

In the competitive landscape of automotive PPC ads, five advertisers stand out with distinct themes and messages. Caravancampingsales.com.au entices adventure seekers with a wide range of caravans and RVs. Isuzuute.com.au highlights the robust towing capacity of the D-MAX, appealing to utility-focused buyers. Mazda.com.au creates urgency with its EOFY event, offering attractive deals. Nissan.com.au emphasizes reliability with an extended warranty for the Navara. Lastly, Subaru.com.au combines sportiness and style in the Forester STI Sport AWD, targeting thrill-seekers. Each ad uniquely captures its audience’s desires, driving engagement and interest.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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