AUS Automotive Commercial Vehicles - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Commercial Vehicles – AUS

Google AI Overview visibility for Automotive Commercial Vehicles AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 38.4831520017
61.5168479983
38%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 43
57
43%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 49%
Transactional 3%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 AUS Automotive Commercial Vehicles brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
toyota.com.au 16.78
mazda.com.au 4.56
ldvautomotive.com.au 4.55
stonegateindustries.com.au 4.44
hyundai.com 3.95
isuzu.com.au 3.61
drive.com.au 3.49
ford.com.au 3.07
carsales.com.au 3.05
4wdsupacentre.com.au 2.6
others 49.9
  • toyota.com.au - 16.78%
  • mazda.com.au - 4.56%
  • ldvautomotive.com.au - 4.55%
  • stonegateindustries.com.au - 4.44%
  • hyundai.com - 3.95%
  • isuzu.com.au - 3.61%
  • drive.com.au - 3.49%
  • ford.com.au - 3.07%
  • carsales.com.au - 3.05%
  • 4wdsupacentre.com.au - 2.6%
  • others - 49.9%

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Toyota leads with 16.78% click share, while ‘others’ dominate at 49.9%. Mazda and LDV Automotive follow closely, highlighting competitive dynamics in automotive PPC.

Market Exposure

Share of Spend for the top 10 AUS Automotive Commercial Vehicles brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date mazda.com.au ford.com.au toyota.com.au hyundai.com subaru.com.au ldvautomotive.com.au lexus.com.au mgmotor.com.au isuzuute.com.au mitsubishi-motors.com.au
2026/07/01 9.65% 1.09% 11.92% 6.4% 3.68% 19.61% 2.71% 5.76% 0.66% 1.23%
2026/07/02 12.14% 1.84% 14.68% 8.7% 4.03% 3.19% 4.28% 5.23% 5.11% 2.54%
2026/07/03 9.5% 2.83% 11.22% 6.92% 2.85% 3.71% 4.96% 8.39% 0.93% 3.38%
2026/07/04 9.62% 6.08% 4.54% 5.99% 3.79% 8.44% 3.87% 3.82% 2% 4.53%
2026/07/05 9.56% 7.35% 8.74% 7.58% 4.46% 4.52% 4.02% 3.83% 3.72% 5.56%
2026/07/06 9.85% 5.07% 10.36% 8.14% 2.84% 8.54% 3.07% 3.79% 4.07% 5.94%
2026/07/07 9.62% 5.32% 13.05% 7.8% 3.99% 3.63% 4.37% 8.73% 0.14% 4.28%
2026/07/08 5.21% 1.48% 11.48% 6.55% 3.13% 3.45% 5.1% 3.22% 0.23% 4.66%
2026/07/09 8.29% 7.77% 17.4% 7.62% 1.74% 6.28% 2.26% 8.27% 2.39% 8.19%
2026/07/10 8.73% 1.33% 7.63% 8.23% 4.55% 1.16% 3% 6.55% 8.38% 8.73%
2026/07/11 6.18% 2.76% 8.38% 8.18% 3.45% 6.26% 2.91% 4.68% 4.47% 3.92%
2026/07/12 9.01% 7.73% 10.94% 5.88% 3.76% 1.61% 2.56% 3.34% 4.65% 3.58%
2026/07/13 7.48% 5.26% 11.8% 6.52% 2.18% 6.43% 1.92% 5.2% 3.69% 0.66%
2026/07/14 9.03% 7.84% 16% 5.81% 3.72% 4.5% 3.68% 5.86% 5.97% 1.45%
2026/07/15 9.56% 6.44% 17.02% 5.17% 4.28% 5.12% 2.62% 4.25% 4.15% 0.31%
2026/07/16 10.01% 8.97% 12.31% 5.24% 2.84% 4.47% 4.57% 2.78% 5.96% 4.38%
2026/07/17 12.71% 6.6% 10.77% 5.88% 3.29% 3.92% 1.93% 1.72% 8.42% 0.12%
2026/07/18 15.3% 11.2% 6.27% 7.92% 2.69% 2.64% 1.44% 3.43% 9.24% 0.19%
2026/07/19 6.13% 7.09% 9.66% 4.45% 2.23% 1.25% 5.03% 4.4% 3.81% 4.76%
2026/07/20 14.65% 9.29% 8.21% 7.73% 4.61% 5.72% 2.74% 5.71% 2.88% 1.09%
2026/07/21 8.88% 7.71% 15.73% 5.72% 3.69% 4.43% 3.62% 5.76% 5.87% 1.43%
2026/07/22 10.3% 14.17% 11.69% 4.97% 3.67% 4.25% 3.2% 2.28% 1.23% 3.08%
2026/07/23 7.23% 6.65% 16.06% 5.69% 1.97% 8.64% 1.74% 5.34% 2.76% 3.96%
2026/07/24 9.73% 7.26% 11.36% 6.07% 2.01% 4.8% 1.84% 1.77% 3.35% 5.14%
2026/07/25 12.67% 6.04% 14.62% 5.98% 3.15% 1.69% 2.05% 5.98% 4.83% 4.13%
2026/07/26 7.68% 7.85% 15.36% 7.69% 4% 8.6% 1.79% 4.67% 6.06% 1.94%
2026/07/27 11.64% 10.61% 9.05% 4.26% 6.97% 3.15% 1.24% 4.22% 2.75% 2.45%
2026/07/28 8.73% 8.38% 14.86% 5.59% 3.84% 7.91% 1.39% 4.9% 8.83% 6.53%
2026/07/29 11.66% 10.73% 16.07% 2.77% 1.94% 1.61% 0.66% 10.54% 4.36% 4.64%
2026/07/30 12.05% 10.37% 15.3% 6.61% 2.83% 5.26% 2.08% 5.33% 5.79% 3.09%
2026/07/31 14.47% 13.15% 7.85% 6.28% 4.29% 3.02% 2.91% 2.06% 1.16% 0.29%
  • mazda.com.au
  • ford.com.au
  • toyota.com.au
  • hyundai.com
  • subaru.com.au
  • ldvautomotive.com.au
  • lexus.com.au
  • mgmotor.com.au
  • isuzuute.com.au
  • mitsubishi-motors.com.au

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Mazda’s PPC share fluctuated, peaking mid-month. Toyota led consistently, with a notable spike on July 9. Ford and Hyundai showed moderate stability, while LDV and Lexus had varied performances. July ended with Toyota dominant.

Market Exposure

Competitor Count for AUS Automotive Commercial Vehicles

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 149
2026/07/02 154
2026/07/03 156
2026/07/04 160
2026/07/05 154
2026/07/06 154
2026/07/07 138
2026/07/08 121
2026/07/09 113
2026/07/10 114
2026/07/11 116
2026/07/12 117
2026/07/13 119
2026/07/14 123
2026/07/15 127
2026/07/16 122
2026/07/17 117
2026/07/18 114
2026/07/19 124
2026/07/20 107
2026/07/21 123
2026/07/22 133
2026/07/23 137
2026/07/24 124
2026/07/25 131
2026/07/26 140
2026/07/27 129
2026/07/28 123
2026/07/29 110
2026/07/30 115
2026/07/31 114

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July began with 149 advertisers, peaking at 160 by the 4th. A decline followed, reaching 107 on the 20th. The month concluded with 114 advertisers, reflecting a dynamic fluctuation.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Commercial Vehicles

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
toyota.com.au 3.16%
ford.com.au 1.52%
mazda.com.au 0.84%
fantasycaravan.com.au 0.37%
isuzuute.com.au 0.33%
lexus.com.au -0.66%
peugeot.com.au -0.69%
stonegateindustries.com.au -0.74%
carsales.com.au -1.09%
marketdirect.com.au -1.12%

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Toyota.com.au surged with a 3.16 increase, while marketdirect.com.au dropped by 1.12. Ford.com.au and mazda.com.au also gained, contrasting with declines for carsales.com.au and others.

Campaign Efficiency

AUS Automotive Commercial Vehicles Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date toyota.com.au mazda.com.au ford.com.au hyundai.com drive.com.au subaru.com.au ldvautomotive.com.au mgmotor.com.au stonegateindustries.com.au mitsubishi-motors.com.au
2026/07/01 10.77% 6.4% 0.87% 5.01% 5.73% 2.56% 14.44% 4.75% 0.26% 1.37%
2026/07/02 15% 8.63% 1.54% 6.81% 2.12% 2.7% 2.42% 4.53% 0.33% 2.23%
2026/07/03 9.19% 5.88% 2.61% 5.78% 3.91% 1.97% 2.42% 5.47% 0.37% 3%
2026/07/04 5.33% 5.45% 3.29% 4.31% 7.79% 3.03% 6.53% 2.31% 0.3% 4.59%
2026/07/05 8.29% 6.62% 5.14% 6.67% 2.53% 4.36% 2.56% 2.92% 0.5% 4.4%
2026/07/06 10.23% 5.94% 2.85% 6.32% 5.03% 2.28% 5.38% 2.74% 0.85% 4.3%
2026/07/07 13.41% 5.13% 2.38% 6.31% 6.5% 2.51% 1.94% 5.33% 1.3% 2.76%
2026/07/08 10.31% 3.28% 0.98% 4.31% 2.49% 2.05% 2.14% 1.82% 22.88% 3.06%
2026/07/09 21.67% 4.53% 4.4% 6.1% 8.41% 1.15% 3.11% 4.97% 0.95% 5.97%
2026/07/10 8.19% 5.04% 1.09% 5.68% 9.11% 3.18% 0.89% 4.71% 3.24% 6.7%
2026/07/11 7.44% 3.53% 1.99% 6.78% 6.86% 2.42% 4.09% 3.3% 8.72% 4.39%
2026/07/12 9.26% 5.51% 4.9% 4.47% 3.77% 2.54% 1.46% 1.98% 2.22% 2.15%
2026/07/13 11.24% 3.96% 2.58% 5% 6.36% 1.59% 3.3% 4.98% 4.61% 0.41%
2026/07/14 17.31% 5.6% 4.95% 5.07% 5.68% 3.04% 2.26% 4% 0.52% 1.02%
2026/07/15 18.94% 6.54% 4.38% 4.01% 4.92% 2.68% 2.93% 2.8% 0.27% 0.45%
2026/07/16 12.23% 6.04% 5.13% 3.82% 3.37% 2.04% 2.99% 1.91% 0.4% 2.41%
2026/07/17 9.57% 7.68% 4.94% 4.5% 3.55% 2.69% 2.05% 1.58% 5.88% 0.09%
2026/07/18 7.33% 10.91% 7.85% 7.25% 0.15% 2.04% 2.08% 2.32% 1.98% 0.13%
2026/07/19 8.77% 3.95% 4.63% 3.49% 2.45% 1.64% 1.13% 2.66% 6.79% 3.07%
2026/07/20 9.09% 10.77% 6.11% 6.64% 0.83% 3.04% 5.1% 3.83% 0.13% 1.11%
2026/07/21 17.31% 5.6% 4.95% 5.07% 5.68% 3.04% 2.26% 4% 0.52% 1.02%
2026/07/22 10.4% 7.13% 11.63% 3.49% 5.76% 3.13% 2.97% 1.75% 4.14% 1.81%
2026/07/23 15.38% 4.64% 4.72% 4.29% 5.44% 1.37% 4.3% 4.96% 7.21% 2.7%
2026/07/24 11.74% 6.51% 3.52% 4.97% 8.85% 1.72% 2.67% 1.52% 4.59% 3.17%
2026/07/25 14.37% 6.81% 4.05% 5.12% 5.11% 1.81% 1.48% 4.93% 3.96% 2.61%
2026/07/26 16.78% 4.55% 5.18% 5.96% 4.95% 3.63% 5.36% 3.05% 2.85% 2.14%
2026/07/27 10.17% 7.18% 7.09% 3.63% 6.75% 3.9% 3.1% 2.79% 2.63% 1.99%
2026/07/28 17% 7.74% 7.29% 4.5% 4.07% 2.6% 4.54% 3.56% 1.18% 4.06%
2026/07/29 14.69% 8.43% 7.68% 2.49% 1.23% 1.87% 1.56% 5.43% 3.77% 3.95%
2026/07/30 14.14% 9.22% 7.83% 6.28% 2.27% 2.22% 3.7% 3.84% 2.19% 1.67%
2026/07/31 10.35% 8.88% 8.2% 4.73% 4.58% 2.67% 2.31% 1.8% 1.36% 0.28%
  • toyota.com.au
  • mazda.com.au
  • ford.com.au
  • hyundai.com
  • drive.com.au
  • subaru.com.au
  • ldvautomotive.com.au
  • mgmotor.com.au
  • stonegateindustries.com.au
  • mitsubishi-motors.com.au

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Toyota’s impression share fluctuated throughout July, peaking at 21.67% on the 9th. Mazda and Ford showed steady growth, while Hyundai remained stable. By month’s end, Toyota led, followed by Mazda and Ford.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Commercial Vehicles

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Commercial Vehicles - Last month
  1. 1
    Ford® Ranger | Bold New Look. Same Ranger DNA https://www.ford.com.au › ranger

    The fresh Ranger line-up has a bold new look but same reliable Ranger DNA across the range. The Smartest, Most Versatile, And Most Capable Ranger Ever Is Here. Check it out now. Models: Ranger XL, Ranger XLS, Ranger XLT, Ranger...

  2. 2
    Hyundai SANTA FE Hybrid | Hybrid Family SUV | Perfect family SUV https://www.hyundai.com

    The SANTA FE Hybrid, winner of Drive Car of the Year Best Seven-Seat SUV under $60k. Now with up to 7 Year Warranty, when servicing with Hyundai...

  3. 3
    Discover LDV T60 MAX Ute | LDV Australia https://www.ldvautomotive.com.au

    The T60 MAX, 160kW of Power.

  4. 4
    Explore Mazda Utes - Mazda BT-50. Give It Heaps https://www.mazda.com.au › bt-50

    Tough and Ready for Anything You Throw At It. See Offers on 2025 BT-50 Range. T&Cs Apply. All Grit, No Quit, Powerful 3.0L Turbo Diesel Engines Match Any...

  5. 5
    New Toyota HiLux Range https://www.toyota.com.au › hilux

    Safer Than Ever — Looking for legendary reliability? The HiLux has built its reputation over generations. A tough and agile with a striking new look. Order Today at your Toyota Dealer.

Copyright © Adthena. All rights reserved.

In the competitive landscape of automotive PPC ads, Ford, Hyundai, LDV, Mazda, and Toyota captivate audiences with distinct narratives. Ford’s Ranger emphasizes a bold new look while retaining its trusted DNA. Hyundai’s SANTA FE Hybrid highlights its award-winning status and extended warranty. LDV’s T60 MAX boasts impressive power. Mazda’s BT-50 promises toughness and power, while Toyota’s HiLux underscores legendary reliability and safety. Each ad weaves a unique story, resonating with diverse consumer needs.

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