US Automotive Commercial Vehicles - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Commercial Vehicles – US

Google AI Overview visibility for Automotive Commercial Vehicles US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 28.0965636973
71.9034363027
28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 36
64
36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 47%
Transactional 4%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 US Automotive Commercial Vehicles brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
tractorsupply.com 41.08
bobcat.com 5.32
cargurus.com 3.88
carmax.com 3.55
carfax.com 3.43
campingworld.com 3.37
americantrucks.com 3.26
deere.com 2.48
penskeusedtrucks.com 2.05
toyota.com 1.77
others 29.81
  • tractorsupply.com - 41.08%
  • bobcat.com - 5.32%
  • cargurus.com - 3.88%
  • carmax.com - 3.55%
  • carfax.com - 3.43%
  • campingworld.com - 3.37%
  • americantrucks.com - 3.26%
  • deere.com - 2.48%
  • penskeusedtrucks.com - 2.05%
  • toyota.com - 1.77%
  • others - 29.81%

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Tractorsupply.com dominates with 41.08% click share, while others collectively hold 29.81%. Bobcat.com follows at 5.32%, with cargurus.com at 3.88%.

Market Exposure

Share of Spend for the top 10 US Automotive Commercial Vehicles brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date bobcat.com toyota.com carmax.com cargurus.com subaru.com carfax.com chevrolet.com penskeusedtrucks.com tractorsupply.com lincoln.com
2026/02/01 3.62% 3.87% 11.41% 5.11% 2.35% 6.22% 2% 3.43% 4.36% 4.32%
2026/02/02 2.33% 6.4% 3.21% 5.14% 3.84% 2.32% 5.27% 2.09% 5.78% 0.65%
2026/02/03 3.24% 3.35% 7.24% 4.52% 2.46% 4.27% 1.97% 3.14% 2.47% 5.3%
2026/02/04 0.85% 3.14% 9.04% 5.72% 1.95% 7.75% 1.68% 3.86% 3.01% 4.33%
2026/02/05 2.46% 3.22% 9.65% 4.93% 2% 5.51% 1.36% 5.61% 4.16% 5.14%
2026/02/06 3.2% 3.38% 7.64% 4.92% 1.75% 3.79% 2.3% 4.14% 2.68% 4.96%
2026/02/07 3.66% 3.07% 9.21% 5.21% 2.58% 1.01% 2.22% 5.52% 3.56% 4.74%
2026/02/08 4.61% 2.82% 6.48% 5.12% 1.87% 3.99% 3.82% 3.71% 5.19% 3.49%
2026/02/09 3.21% 4.42% 5.65% 6.63% 2.39% 4.51% 2.17% 4.28% 3.86% 2.43%
2026/02/10 4.97% 3.56% 5.22% 5.9% 2.4% 3.62% 2.33% 3.94% 5.01% 2.11%
2026/02/11 5.35% 4.75% 5.42% 6.39% 2.39% 3.56% 3.18% 4.76% 4.19% 1.11%
2026/02/12 2.25% 2.94% 8.84% 4.53% 1.82% 5.04% 1.25% 5.13% 3.8% 4.75%
2026/02/13 2.93% 3.1% 7.13% 4.54% 1.61% 3.54% 2.12% 3.95% 2.46% 4.73%
2026/02/14 3.35% 2.81% 8.49% 4.81% 2.36% 0.92% 2.04% 5.06% 3.26% 4.49%
2026/02/15 4.36% 2.67% 6.14% 4.85% 1.77% 3.78% 3.62% 3.52% 4.91% 3.32%
2026/02/16 3.05% 4.18% 5.37% 6.27% 2.26% 4.27% 2.05% 4.05% 3.65% 2.3%
2026/02/17 2.82% 5.51% 7.1% 8.48% 2.86% 6.35% 1.54% 1.51% 2.75% 0.62%
2026/02/18 4.35% 6.12% 7.77% 4.94% 4.17% 6.52% 2.78% 2.11% 3.47% 0.76%
2026/02/19 4.58% 4.7% 4.56% 4.08% 3.18% 4.46% 2.53% 3.37% 2.95% 0.4%
2026/02/20 6.09% 4.45% 3.69% 5.9% 3.63% 4.29% 2.89% 3.1% 5.95% 0.35%
2026/02/21 3.47% 6.56% 5.64% 7.12% 4.12% 6.25% 2.23% 1.75% 1.98% 0.96%
2026/02/22 7.47% 5.09% 7.17% 4.97% 4.35% 4.7% 4.28% 2.17% 2.99% 1.2%
2026/02/23 7.09% 8.03% 4.78% 3.27% 3.56% 4.06% 4.36% 1.39% 5.14% 0.82%
2026/02/24 8.6% 6.79% 3.46% 3.75% 4% 4.24% 4.24% 2.21% 6.99% 0.35%
2026/02/25 3.93% 5.53% 5.87% 5.13% 2.59% 4.78% 4.03% 2.4% 1.25% 0.18%
2026/02/26 5.59% 7.22% 7.5% 5.22% 4.65% 3.57% 4.03% 2.02% 2.08% 0.31%
2026/02/27 7.71% 5.94% 4.79% 4.57% 1.83% 2.84% 1.87% 1.6% 4.35% 0.43%
2026/02/28 7.74% 5.56% 4.8% 4.67% 3.31% 2.98% 2.73% 2.08% 1.72% 0.92%
  • bobcat.com
  • toyota.com
  • carmax.com
  • cargurus.com
  • subaru.com
  • carfax.com
  • chevrolet.com
  • penskeusedtrucks.com
  • tractorsupply.com
  • lincoln.com

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In February 2026, Bobcat’s PPC spend share fluctuated, peaking at 8.60% on the 24th. Toyota’s share rose to 8.03% on the 23rd. Carmax led early, reaching 11.41% on the 1st. Cargurus maintained stability, while Subaru and Chevrolet showed modest gains. Lincoln’s share dwindled, ending at 0.92%.

Market Exposure

Competitor Count for US Automotive Commercial Vehicles

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 1174
2026/02/02 1174
2026/02/03 1288
2026/02/04 1327
2026/02/05 1326
2026/02/06 1294
2026/02/07 1304
2026/02/08 1268
2026/02/09 1309
2026/02/10 1247
2026/02/11 1296
2026/02/12 1326
2026/02/13 1294
2026/02/14 1304
2026/02/15 1268
2026/02/16 1309
2026/02/17 1172
2026/02/18 1262
2026/02/19 1211
2026/02/20 1197
2026/02/21 1137
2026/02/22 1195
2026/02/23 1213
2026/02/24 1193
2026/02/25 1159
2026/02/26 1115
2026/02/27 1101
2026/02/28 1089

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February began with 1,174 advertisers, peaking at 1,327 on the 4th. A decline followed, ending the month at 1,089.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Commercial Vehicles

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
bobcat.com 2.57%
americantrucks.com 2.2%
toyota.com 0.94%
trailersplus.com 0.67%
eberhardequipment.com 0.45%
lincoln.com -0.72%
penskeusedtrucks.com -0.84%
campingworld.com -0.95%
carmax.com -1.3%
tractorsupply.com -1.89%

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Bobcat.com and Americantrucks.com surged in click share, gaining 2.57 and 2.2, respectively. Meanwhile, tractorsupply.com and carmax.com saw declines of 1.89 and 1.3.

Campaign Efficiency

US Automotive Commercial Vehicles Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date tractorsupply.com bobcat.com deere.com cargurus.com campingworld.com carmax.com carfax.com autotrader.com penskeusedtrucks.com cars.com
2026/02/01 16.22% 5.87% 4.06% 5.04% 2.94% 9.11% 5.87% 2.64% 3.13% 2.87%
2026/02/02 23.25% 6.4% 3.48% 5.45% 4.56% 2.31% 2.4% 2.41% 2.06% 2.4%
2026/02/03 13.86% 5.96% 2.16% 5.29% 1.81% 6.23% 4.68% 2.05% 2.87% 3.24%
2026/02/04 11.99% 0.65% 0.45% 6.72% 2.63% 8.7% 7.15% 2.86% 3.57% 3.74%
2026/02/05 16.88% 4.11% 2.14% 5.68% 3.7% 7.91% 5.4% 2.41% 4.39% 2.47%
2026/02/06 16.44% 4.53% 5.8% 5.01% 4.38% 5.87% 3.96% 2.33% 2.97% 1.92%
2026/02/07 15.63% 5.07% 4.35% 5.34% 3.74% 7.46% 1.03% 2.41% 4.24% 2.85%
2026/02/08 16.66% 8.14% 0.63% 5.52% 4.2% 5.74% 4.01% 2.29% 3.24% 2.64%
2026/02/09 16.52% 4.95% 2.36% 6.7% 4.78% 4.92% 4.49% 1.74% 3.53% 2.28%
2026/02/10 19.91% 7.14% 4.39% 5.7% 2.12% 4.36% 3.17% 1.97% 3.01% 2.34%
2026/02/11 17.1% 7.44% 2.4% 5.9% 3.07% 4.43% 3.34% 2.03% 3.37% 2.38%
2026/02/12 16.88% 4.11% 2.14% 5.68% 3.7% 7.91% 5.4% 2.41% 4.39% 2.47%
2026/02/13 16.44% 4.53% 5.8% 5.01% 4.38% 5.87% 3.96% 2.33% 2.97% 1.92%
2026/02/14 15.63% 5.07% 4.35% 5.34% 3.74% 7.46% 1.03% 2.41% 4.24% 2.85%
2026/02/15 16.66% 8.14% 0.63% 5.52% 4.2% 5.74% 4.01% 2.29% 3.24% 2.64%
2026/02/16 16.52% 4.95% 2.36% 6.7% 4.78% 4.92% 4.49% 1.74% 3.53% 2.28%
2026/02/17 19.82% 1.75% 0.85% 8.32% 3.76% 6.47% 6.3% 2.96% 1.28% 2.7%
2026/02/18 16.97% 6% 0.66% 5.06% 2.71% 6% 5.86% 2.52% 2% 2.54%
2026/02/19 8.62% 7.18% 0.65% 4.6% 2.6% 4.55% 4.73% 3.21% 3.04% 2.21%
2026/02/20 19.38% 10.36% 4.82% 5.27% 1.4% 3.63% 3.76% 2.46% 2.03% 1.94%
2026/02/21 12.44% 2.64% 1.34% 8.13% 0.57% 5.34% 6.07% 4.18% 1.86% 2.61%
2026/02/22 12.33% 11.38% 3.32% 4.83% 0.5% 5.74% 3.93% 2.71% 1.97% 1.72%
2026/02/23 21.84% 9.31% 5.87% 3.28% 0.86% 3.25% 3.22% 1.38% 1.23% 0.94%
2026/02/24 25.11% 12.7% 2.95% 3.57% 1.83% 3.29% 3.7% 1.92% 1.69% 1.67%
2026/02/25 10.61% 4.47% 3.43% 5.38% 2.16% 5.51% 4.47% 2.32% 2.46% 2.19%
2026/02/26 13.35% 8.58% 0.94% 5.36% 4.5% 6.42% 3.27% 1.95% 1.73% 2.22%
2026/02/27 19.51% 11.99% 0.8% 4.42% 1.99% 3.87% 2.48% 1.74% 1.25% 1.87%
2026/02/28 12.69% 11.25% 5.7% 5.06% 4.36% 3.69% 2.8% 1.9% 1.59% 1.44%
  • tractorsupply.com
  • bobcat.com
  • deere.com
  • cargurus.com
  • campingworld.com
  • carmax.com
  • carfax.com
  • autotrader.com
  • penskeusedtrucks.com
  • cars.com

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Tractorsupply.com led February with fluctuating impressions, peaking at 25.11% on the 24th. Bobcat.com saw a steady rise, ending at 11.25%. Deere.com had a modest finish at 5.7%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Commercial Vehicles

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Commercial Vehicles - Last month
  1. 1
    Tractor Implements - ABI Attachments https://www.abiattachments.com

    ABI Attachments is the manufacturer of innovative tractor attachments for sub compact, compact and utility tractors. USA Made.

  2. 2
    Tractor Dealer https://www.ascoeq.com

    New Tractors in Stock — Shop new & used tractors for sale. High-quality and durable - find yours today! Your reliable source for...

  3. 3
    0% Financing For 72 Months* | Free* Front-End Loader Offer https://www.bobcat.com › tractor › specials

    Tackle the toughest work on your land with a durable, versatile Bobcat compact tractor. Buy. Save. Bring it home with exclusive offers on rugged Bobcat compact tractors. Models: CT2025 HST, CT2025 MST, CT4045 SST, CT4045 HST, CT5545...

  4. 4
    John Deere® Official Site | John Deere® Utility Excellence https://www.deere.com

    John Deere® 5E Series Combines Affordability With Power For Any Farm Task. Explore Now. Advanced Hydraulics And PTO Options Make Our...

  5. 5
    Tractor Supply Company https://www.tractorsupply.com

    Tractor Supply® Official Site — Get Pet Food, Livestock Feed, Work Boots, Trailer Supplies, Lawn & Garden, Tools, & More! Shop...

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In the competitive world of tractor sales, ABI Attachments stands out with its innovative, USA-made implements. ASCO Equipment offers a wide range of new and used tractors, emphasizing reliability. Bobcat entices with 0% financing and free loader offers, while John Deere combines affordability with power. Tractor Supply diversifies with a broad product range, from pet food to tools.

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