Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 35.5258901333 |
| 64.4741098667 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 32 |
| 68 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| tractorsupply.com | 28.07 |
| americantrucks.com | 12.56 |
| deere.com | 4.84 |
| toyota.com | 4.37 |
| cargurus.com | 3.86 |
| bobcat.com | 2.99 |
| trailersplus.com | 2.94 |
| chevrolet.com | 2.38 |
| subaru.com | 2.32 |
| campingworld.com | 2.1 |
| others | 33.57 |
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In the PPC landscape, ‘others’ dominate with 33.57% click share, followed by Tractor Supply at 28.07%. American Trucks holds 12.56%, while Deere and Toyota trail with 4.84% and 4.37%, respectively.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | deere.com | toyota.com | carmax.com | subaru.com | bobcat.com | tractorsupply.com | cargurus.com | trailersplus.com | chevrolet.com | campingworld.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 8.43% | 3.08% | 2.31% | 6.5% | 4.79% | 5.39% | 1.71% | 4.71% | 5.2% | 2.89% |
| 2026/07/02 | 7.03% | 11.32% | 0.91% | 5.94% | 1.29% | 1.95% | 4.39% | 3.42% | 13.05% | 1.48% |
| 2026/07/03 | 10.18% | 10.37% | 0.67% | 5.36% | 3.95% | 5.18% | 2.3% | 2.96% | 6.99% | 2.15% |
| 2026/07/04 | 6.11% | 12.92% | 1.21% | 7% | 2.57% | 0.6% | 1.27% | 3.17% | 6.31% | 2.47% |
| 2026/07/05 | 9.18% | 14.84% | 2.47% | 4.6% | 1.47% | 2.98% | 2.29% | 3.79% | 6.9% | 1.37% |
| 2026/07/06 | 5.66% | 11.54% | 1.03% | 6.13% | 2.52% | 3.98% | 2.57% | 1.61% | 5.07% | 1.15% |
| 2026/07/07 | 7.53% | 17.65% | 1.13% | 6.01% | 2.16% | 1.94% | 1.94% | 2.6% | 6.06% | 1.5% |
| 2026/07/08 | 8.13% | 10.95% | 0.71% | 4.73% | 2.32% | 5.21% | 4.49% | 1.29% | 7.65% | 3.57% |
| 2026/07/09 | 4.52% | 12.26% | 3.81% | 4.48% | 1.26% | 2.78% | 7.21% | 2.43% | 2.89% | 1.75% |
| 2026/07/10 | 2.63% | 5.39% | 2.78% | 2.87% | 2.4% | 3.45% | 7.38% | 2.75% | 4.47% | 1.31% |
| 2026/07/11 | 2.38% | 6.4% | 4.43% | 3.31% | 2.22% | 0.89% | 5.53% | 7.36% | 3.75% | 2.65% |
| 2026/07/12 | 2.12% | 7.03% | 2.36% | 3.34% | 2.7% | 1.84% | 7.58% | 3.95% | 5.26% | 1.59% |
| 2026/07/13 | 3.33% | 6.42% | 0.9% | 4.98% | 2.84% | 6.71% | 3.62% | 2.65% | 9.93% | 1.35% |
| 2026/07/14 | 10.06% | 5.15% | 1.8% | 4.91% | 5.61% | 3.55% | 5.43% | 1.33% | 3.63% | 0.56% |
| 2026/07/15 | 6.3% | 5.29% | 3.33% | 3.24% | 6.2% | 4.07% | 6.05% | 2.81% | 7.12% | 1.5% |
| 2026/07/16 | 4.51% | 10.23% | 2.4% | 3.22% | 3.17% | 5.77% | 5.13% | 3.54% | 2.51% | 1.56% |
| 2026/07/17 | 3.75% | 6.64% | 1.99% | 12.97% | 4.08% | 0.3% | 6.43% | 3.55% | 1.56% | 1.08% |
| 2026/07/18 | 2.99% | 10.83% | 2.22% | 13.59% | 2.98% | 3.6% | 6.6% | 3.79% | 2.23% | 1.55% |
| 2026/07/19 | 6.19% | 8.18% | 2.46% | 2.89% | 6.43% | 4.69% | 7.11% | 3.67% | 3.3% | 6.43% |
| 2026/07/20 | 4.67% | 7.7% | 1.88% | 3.25% | 1.62% | 5.12% | 6.13% | 2.7% | 3.48% | 1.98% |
| 2026/07/21 | 9.34% | 4.82% | 1.67% | 4.65% | 5.21% | 3.29% | 5.07% | 1.24% | 3.37% | 0.52% |
| 2026/07/22 | 4.43% | 9.26% | 2.78% | 3.51% | 2.5% | 3.71% | 5.35% | 3.5% | 2.91% | 1.53% |
| 2026/07/23 | 3.93% | 6.2% | 2.62% | 5.36% | 2.22% | 1.73% | 7.6% | 3.82% | 3.43% | 1.61% |
| 2026/07/24 | 4.98% | 6.89% | 4.13% | 10.46% | 1.84% | 1.94% | 5.6% | 3.07% | 3.56% | 1.35% |
| 2026/07/25 | 3.98% | 8.9% | 1.99% | 4.39% | 1.87% | 2.26% | 8.31% | 2.78% | 4.38% | 1.7% |
| 2026/07/26 | 1.96% | 7.1% | 3.24% | 9.55% | 2.2% | 2.96% | 7.26% | 3.13% | 4.13% | 1.99% |
| 2026/07/27 | 8.03% | 8.17% | 2.79% | 5.05% | 2.98% | 3.8% | 5.44% | 1.9% | 2.85% | 1.49% |
| 2026/07/28 | 26.74% | 9.05% | 0.79% | 2.6% | 3.43% | 1.4% | 3.71% | 1.86% | 3.61% | 1.83% |
| 2026/07/29 | 20.62% | 8.18% | 0.67% | 2.11% | 2.61% | 3.23% | 4.76% | 1.64% | 3.88% | 0.99% |
| 2026/07/30 | 20.47% | 10.24% | 1.85% | 2.03% | 1.33% | 3.08% | 4.27% | 3.6% | 3.94% | 0.75% |
| 2026/07/31 | 17.63% | 10.39% | 5.83% | 3.94% | 3.13% | 2.79% | 2.31% | 1.88% | 1.82% | 1.44% |
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In July 2026, deere.com saw fluctuating PPC spend, peaking at 26.74 on July 28. Toyota.com maintained steady high values, while carmax.com remained low. Subaru.com and bobcat.com had moderate trends. By month’s end, deere.com led.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 675 |
| 2026/07/02 | 806 |
| 2026/07/03 | 759 |
| 2026/07/04 | 726 |
| 2026/07/05 | 729 |
| 2026/07/06 | 711 |
| 2026/07/07 | 725 |
| 2026/07/08 | 727 |
| 2026/07/09 | 926 |
| 2026/07/10 | 986 |
| 2026/07/11 | 995 |
| 2026/07/12 | 1060 |
| 2026/07/13 | 962 |
| 2026/07/14 | 907 |
| 2026/07/15 | 940 |
| 2026/07/16 | 907 |
| 2026/07/17 | 862 |
| 2026/07/18 | 920 |
| 2026/07/19 | 950 |
| 2026/07/20 | 827 |
| 2026/07/21 | 907 |
| 2026/07/22 | 1298 |
| 2026/07/23 | 1271 |
| 2026/07/24 | 1305 |
| 2026/07/25 | 1292 |
| 2026/07/26 | 1347 |
| 2026/07/27 | 1118 |
| 2026/07/28 | 1030 |
| 2026/07/29 | 1017 |
| 2026/07/30 | 1006 |
| 2026/07/31 | 976 |
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July saw a dynamic shift in advertiser numbers, starting at 675 and peaking at 1,347. The month concluded with a slight dip to 976, showcasing a vibrant advertising landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Americantrucks.com surged with a 4.98% click share increase, while tractorsupply.com faced a 2.61% decline. Deere.com rose by 1.79%, contrasting with chevrolet.com’s 0.73% drop.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | tractorsupply.com | deere.com | toyota.com | americantrucks.com | cargurus.com | bobcat.com | campingworld.com | subaru.com | trailersplus.com | chevrolet.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 26.47% | 6.26% | 1.23% | 1.39% | 2.16% | 2.97% | 4.15% | 3.2% | 2.75% | 2.89% |
| 2026/07/02 | 13.11% | 6.3% | 5.62% | 1.51% | 4.72% | 1.01% | 1.99% | 2.7% | 2.38% | 6.98% |
| 2026/07/03 | 22.96% | 10.92% | 5.27% | 1.65% | 2.89% | 3.85% | 2.15% | 2.49% | 2.51% | 3.84% |
| 2026/07/04 | 4.58% | 5.62% | 9.81% | 4.19% | 2.26% | 2.33% | 3.74% | 4.65% | 3.71% | 5.06% |
| 2026/07/05 | 18.34% | 8.37% | 7.45% | 0.73% | 3.28% | 1.29% | 1.92% | 2.45% | 2.43% | 4.22% |
| 2026/07/06 | 12.11% | 4.98% | 7.66% | 1.49% | 3.01% | 1.92% | 1.33% | 3.57% | 1.11% | 3.42% |
| 2026/07/07 | 13.17% | 6.35% | 9.3% | 0.95% | 2.89% | 1.73% | 1.77% | 3.55% | 1.83% | 4.24% |
| 2026/07/08 | 17.85% | 10.5% | 5.24% | 1.96% | 4.69% | 1.6% | 4.33% | 2.74% | 1.16% | 4.45% |
| 2026/07/09 | 15.53% | 3.12% | 5.63% | 1.7% | 7.42% | 0.81% | 2.73% | 1.83% | 2.51% | 1.48% |
| 2026/07/10 | 14.66% | 1.03% | 2.86% | 4.03% | 6.57% | 2.77% | 1.36% | 1.44% | 2.01% | 2.74% |
| 2026/07/11 | 5.28% | 0.76% | 3.25% | 4.67% | 6.56% | 1.53% | 3.29% | 1.82% | 4.85% | 2.68% |
| 2026/07/12 | 11.87% | 0.71% | 3.41% | 3.11% | 7.13% | 1.64% | 2.16% | 1.49% | 2.95% | 3.26% |
| 2026/07/13 | 26.14% | 1.04% | 3.31% | 1.61% | 4.11% | 1.76% | 1.28% | 2.03% | 2.27% | 6.41% |
| 2026/07/14 | 16.44% | 9.96% | 2.59% | 5.41% | 5.12% | 5.7% | 0.66% | 2.05% | 1.09% | 2.09% |
| 2026/07/15 | 11.98% | 6.39% | 2.63% | 5.46% | 5.3% | 4.92% | 1.77% | 1.38% | 2.17% | 3.78% |
| 2026/07/16 | 19.51% | 3.49% | 4.52% | 4.39% | 5.37% | 1.8% | 1.48% | 1.44% | 3.15% | 1.43% |
| 2026/07/17 | 3.97% | 4.23% | 4.35% | 1.61% | 6.84% | 3.37% | 2.07% | 7.09% | 4.39% | 1.2% |
| 2026/07/18 | 18.93% | 2.84% | 4.93% | 5.25% | 5.61% | 3.64% | 1.93% | 5.06% | 4.98% | 1.25% |
| 2026/07/19 | 14.04% | 4.61% | 3.77% | 7.22% | 6.35% | 7.3% | 4.49% | 1.15% | 2.7% | 1.64% |
| 2026/07/20 | 15.19% | 4.33% | 4.05% | 4.51% | 6.13% | 1.01% | 1.87% | 1.67% | 2.3% | 1.78% |
| 2026/07/21 | 16.44% | 9.96% | 2.59% | 5.41% | 5.12% | 5.7% | 0.66% | 2.05% | 1.09% | 2.09% |
| 2026/07/22 | 17.97% | 3.47% | 4.36% | 3.86% | 5.32% | 1.46% | 1.71% | 1.53% | 3.55% | 1.83% |
| 2026/07/23 | 7.05% | 3.94% | 3.38% | 5.36% | 7.94% | 1.42% | 2.16% | 2.57% | 4.4% | 2.38% |
| 2026/07/24 | 10.05% | 4.85% | 3.7% | 4.16% | 5.63% | 1.27% | 1.74% | 4.45% | 3.22% | 2.26% |
| 2026/07/25 | 12.5% | 2.4% | 4.85% | 5.03% | 7.02% | 1.25% | 2.44% | 1.98% | 2.23% | 2.74% |
| 2026/07/26 | 10.63% | 0.71% | 4.03% | 4.41% | 6.94% | 2.4% | 2.77% | 4.18% | 3.26% | 2.77% |
| 2026/07/27 | 13.36% | 8.37% | 4.05% | 3.28% | 6.11% | 1.77% | 1.87% | 2.3% | 1.42% | 1.77% |
| 2026/07/28 | 10.78% | 11.09% | 5.69% | 1.56% | 4.89% | 4.82% | 2.14% | 1.55% | 2.12% | 2.69% |
| 2026/07/29 | 17.11% | 5.37% | 6.12% | 6.3% | 5.24% | 2.22% | 1.19% | 1.22% | 1.58% | 2.69% |
| 2026/07/30 | 17.49% | 8.92% | 5.97% | 4.58% | 4.41% | 1.34% | 1.02% | 1.21% | 3.01% | 2.83% |
| 2026/07/31 | 11.87% | 9.32% | 5.45% | 4.96% | 2.97% | 2.44% | 2.09% | 1.99% | 1.97% | 1.34% |
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In July 2026, Tractor Supply led with fluctuating impressions, peaking early and mid-month. Deere showed a steady presence, while Toyota and American Trucks had moderate shares. CarGurus and Bobcat saw varied trends, with Camping World and Subaru maintaining lower visibility. Chevrolet’s impressions were consistent, ending the month with a slight dip.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Get Offers On Bobcat Tractors — Bobcat compact tractors deliver impressive power, lift capacity and implement versatility. Take advantage of 0% financing for 84 months* when you buy a rugged Bobcat compact tractor.
Ready To Tackle Any Job? Get Your John Deere® Compact Tractor Today! Contact Your Dealer! Shop A Tractor For All Your Dream Projects! Discover Our 1 Series Sub-Compact Tractors.
Experience the versatility & reliability of a New Holland utility tractor. Take advantage of in-season savings on a new utility tractor from New Holland. View Products. See Solutions. View Services. See Newsroom. Highlights: Brochures Available, Newsroom Available, Financing Available.
Your Source For New & Used Tractors, Farm Equipment, Parts & Dealers. Visit Today! Fast, Simple Tools To Find The Right Farm Dealer & Equipment For You & Contact Them Today! All Major Brands & Models. Farm Industry Leader.
Buy Online & Pick Up In Store — Shop Tractor Supply Co. For Everyday Low Prices On Products For You And Your Pets! Tractor Supply Co. Is Your Source For The Out Here Lifestyle! Buy Online, Pick Up @ TSC.
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In the competitive world of compact tractors, Bobcat, John Deere, and New Holland stand out with compelling offers. Bobcat emphasizes power and financing, while John Deere highlights versatility and dealer connections. New Holland focuses on reliability and savings. TractorHouse and Tractor Supply provide comprehensive options and convenience for buyers.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Automotive Commercial Vehicles July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Automotive Commercial Vehicles July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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Yes. The US Automotive Commercial Vehicles July 2026 Report aggregates data from across both device types and Google Shopping.
The US Automotive Commercial Vehicles July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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