US Automotive Commercial Vehicles - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Automotive Commercial Vehicles brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
tractorsupply.com	33.1
campingworld.com	11.81
americantrucks.com	5.08
bobcat.com	4.09
cargurus.com	3.98
trailersplus.com	2.1
penskeusedtrucks.com	1.76
kubotausa.com	1.43
bluecompassrv.com	1.26
sleequipment.com	1.2
others	34.19

Tractor Supply leads with 33.1% click share, closely followed by Camping World at 11.81%. Others collectively hold 34.19%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Commercial Vehicles brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	campingworld.com	cargurus.com	toyota.com	autonation.com	echopark.com	bobcat.com	tractorsupply.com	ford.com	trailersplus.com	penskeusedtrucks.com
2025/06/01	5.76%	5.84%	4.48%	0.65%	1.53%	7.54%	6.05%	3.29%	3.34%	1.79%
2025/06/02	6.32%	5.74%	4.83%	0.97%	4.73%	5.83%	0.78%	2.42%	3.53%	1.72%
2025/06/03	8.65%	3.71%	5.99%	1.93%	0.34%	7.48%	3.38%	1.8%	3.31%	2.66%
2025/06/04	9.63%	4.53%	6.98%	1.19%	1.69%	3.07%	4.11%	3.01%	2.74%	2.54%
2025/06/05	8.16%	2.4%	9.17%	1.12%	1.35%	7.09%	3.75%	3.02%	1.3%	1.63%
2025/06/06	6.09%	3.22%	8.05%	2.01%	1.49%	6.09%	3.71%	4.27%	2.64%	1.81%
2025/06/07	10.69%	4.95%	5.09%	2.34%	4.14%	2.86%	0.99%	2.46%	5.17%	2.73%
2025/06/08	11.07%	4.4%	3.76%	2.24%	1.2%	6.7%	7.17%	0.2%	3.05%	1.9%
2025/06/09	11.07%	5.78%	2.72%	3.44%	1.77%	1.7%	1.24%	0.1%	2.74%	3.51%
2025/06/10	10.74%	5.45%	4.96%	1.67%	0.88%	8.59%	9.12%	1.45%	1.99%	2.46%
2025/06/11	8.06%	5.53%	5.75%	1.78%	3.5%	7.02%	8.03%	3.98%	0.91%	1.54%
2025/06/12	13.23%	6.21%	4.19%	2.71%	0.43%	2.49%	3.38%	2.95%	3.84%	1.92%
2025/06/13	13.34%	4.44%	2.88%	1.39%	1.47%	6.17%	2.77%	1.28%	3.24%	2.09%
2025/06/14	12.6%	4.35%	3.81%	3.22%	3.66%	1.44%	2.99%	1.7%	4.79%	2.75%
2025/06/15	11.32%	4.67%	4.3%	3.4%	3.82%	1.1%	3.26%	4.32%	4.54%	4.42%
2025/06/16	14.65%	3.79%	4.6%	4.86%	3.05%	0.98%	6.21%	3.01%	1.87%	1.84%
2025/06/17	10.18%	5.73%	4.83%	4.18%	0.7%	2.97%	2.08%	1.94%	2.54%	2.88%
2025/06/18	10.69%	6.16%	4.64%	3.28%	2.27%	1.69%	1.05%	3.22%	2.82%	2.43%
2025/06/19	9.74%	6.93%	3.62%	2.24%	1.52%	8.27%	4.64%	2.37%	2.75%	3.46%
2025/06/20	7.04%	4.81%	2.02%	1.95%	2.43%	13.3%	3.98%	1.92%	2.61%	3.06%
2025/06/21	10.49%	3.99%	3.66%	2.56%	0.7%	7.31%	4.33%	3.37%	3.59%	3.06%
2025/06/22	12.42%	4.25%	4.15%	2.18%	3.02%	2.45%	3.52%	2.86%	3.9%	1.8%
2025/06/23	9.35%	4.4%	4.23%	1.69%	1.64%	6.84%	5.84%	2.12%	2.03%	2.31%
2025/06/24	9.81%	5.73%	3.19%	4.14%	0.9%	4.34%	4.93%	1.98%	1.39%	2.51%
2025/06/25	13.47%	4.67%	3.86%	2.07%	1.13%	4.74%	2.8%	2.01%	1.77%	3.25%
2025/06/26	14.86%	5.32%	2.45%	4.11%	2.62%	3.81%	5.94%	1.29%	1.97%	2.88%
2025/06/27	12.67%	4.87%	4.82%	3.24%	2.02%	4.41%	2.04%	3.12%	1.41%	2.06%
2025/06/28	10.92%	6.53%	3.86%	2.88%	0.98%	3.96%	3.96%	1.32%	1.87%	3.05%
2025/06/29	14.59%	7.24%	2.68%	3.38%	1.59%	4.36%	3.93%	2.34%	1.4%	2.08%
2025/06/30	11.29%	5.97%	3.79%	3.75%	3.62%	3.44%	2.5%	2.21%	2.21%	1.72%

Campingworld.com led June with fluctuating spend, peaking mid-month. Cargurus.com and Toyota.com showed varied trends, while Autonation.com and Echopark.com had modest gains. Bobcat.com surged late, finishing strong.

Market Exposure

Competitor Count for US Automotive Commercial Vehicles

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/06/01	1158
2025/06/02	1169
2025/06/03	820
2025/06/04	1184
2025/06/05	1218
2025/06/06	1195
2025/06/07	1145
2025/06/08	1097
2025/06/09	999
2025/06/10	1079
2025/06/11	1171
2025/06/12	1110
2025/06/13	1168
2025/06/14	1129
2025/06/15	1088
2025/06/16	1044
2025/06/17	1154
2025/06/18	1152
2025/06/19	1089
2025/06/20	1169
2025/06/21	1120
2025/06/22	1110
2025/06/23	1150
2025/06/24	1248
2025/06/25	1205
2025/06/26	1141
2025/06/27	1218
2025/06/28	1113
2025/06/29	1132
2025/06/30	1235

June saw fluctuating advertiser numbers, peaking at 1,248 on June 24. The month concluded with a strong presence of 1,235 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Commercial Vehicles

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
americantrucks.com	2.87%
deere.com	0.86%
bobcat.com	0.78%
campingworld.com	0.68%
cargurus.com	0.49%
trailersplus.com	-0.4%
toyota.com	-0.44%
21stcenturyequipment.com	-0.53%
coastalequipmentsystem.com	-0.83%
tractorsupply.com	-5.24%

Americantrucks.com surged with a 2.87% click share increase, while tractorsupply.com faced a significant 5.24% decline.

Campaign Efficiency

US Automotive Commercial Vehicles Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	campingworld.com	tractorsupply.com	cargurus.com	autonation.com	bobcat.com	bluecompassrv.com	sleequipment.com	trailersplus.com	toyota.com	penskeusedtrucks.com
2025/06/01	6.2%	21.8%	6.67%	0.92%	8.82%	1.87%	1.47%	2.08%	1.96%	1.63%
2025/06/02	7.49%	1.58%	8.18%	1.15%	8.01%	2.63%	2.58%	2.98%	2.49%	1.92%
2025/06/03	10.5%	11.32%	5.71%	1.55%	9.77%	3.41%	1.37%	2.23%	2.32%	2.46%
2025/06/04	9.82%	16.36%	5.89%	1.22%	4.4%	2.12%	2.38%	1.6%	3.04%	2.62%
2025/06/05	8.41%	15.67%	3.72%	1.23%	9.79%	2.26%	0.93%	1.18%	3.51%	1.67%
2025/06/06	6.05%	17.64%	5%	1.79%	8.02%	1.32%	1.2%	2.22%	3.46%	1.87%
2025/06/07	11.71%	1.74%	7.31%	2.38%	3.82%	2.21%	2.08%	4.3%	2.32%	2.92%
2025/06/08	10.25%	19.16%	5.05%	1.84%	7.49%	2.76%	1.63%	1.68%	1.13%	1.58%
2025/06/09	13.56%	2.1%	8.47%	2.58%	1.26%	3.91%	4.25%	1.99%	1.23%	3.38%
2025/06/10	10.79%	28.49%	5.61%	1.24%	9.25%	3.19%	0.55%	1.31%	1.75%	2.22%
2025/06/11	7.17%	29.51%	5.42%	1.72%	7.51%	1.24%	0.59%	0.55%	2.18%	1.31%
2025/06/12	13.79%	10.97%	8.49%	3.02%	1.71%	2.86%	0.83%	2.99%	1.75%	1.74%
2025/06/13	13.21%	8.46%	6.04%	1.53%	7.99%	1.68%	1.58%	3.06%	1.41%	2.18%
2025/06/14	12.63%	10.09%	5.57%	2.61%	1.01%	1.17%	1.6%	4.19%	1.73%	2.51%
2025/06/15	11.62%	13.73%	6.16%	2.86%	0.88%	1.5%	2.55%	2.77%	1.96%	4.92%
2025/06/16	15.05%	26.38%	5.21%	2.44%	0.69%	1.82%	1.8%	1.1%	1.87%	1.65%
2025/06/17	11.04%	8.97%	7.18%	3.43%	3.47%	1.35%	2.09%	2.5%	1.86%	2.92%
2025/06/18	10.54%	1.64%	7.89%	3.94%	1.16%	1.96%	3.72%	2.02%	1.94%	2.43%
2025/06/19	10.1%	17.32%	6.7%	2.06%	9.43%	1.8%	2.66%	1.98%	1.59%	3.39%
2025/06/20	6.53%	11.89%	5.11%	1.77%	16.1%	1.32%	1.78%	1.77%	0.81%	2.82%
2025/06/21	10.55%	12.13%	5.71%	2.01%	8.98%	1.33%	2.2%	2.64%	1.67%	3.3%
2025/06/22	13.38%	10.73%	5.67%	2.27%	1.67%	2.4%	4.25%	3.47%	1.49%	1.71%
2025/06/23	9.58%	19.82%	5.05%	1.57%	7.75%	1.87%	2.49%	1.42%	1.55%	1.94%
2025/06/24	10.56%	18.03%	7.54%	2.18%	3.82%	1.49%	0.85%	1.21%	1.36%	2.45%
2025/06/25	12.09%	9.3%	5.71%	2.12%	5.35%	1.35%	0.81%	1.41%	1.53%	3.12%
2025/06/26	13.27%	22.18%	5.59%	2.98%	3.52%	2.23%	0.95%	1.14%	0.9%	2.66%
2025/06/27	14.01%	5.99%	6.69%	2.87%	6.06%	1.73%	0.96%	1%	2.19%	2.33%
2025/06/28	9.1%	15.46%	7.9%	3.02%	3.93%	0.99%	1.4%	1.35%	1.49%	2.53%
2025/06/29	14.54%	15.03%	7.88%	2.38%	4.38%	1.3%	2.2%	1%	1.23%	1.93%
2025/06/30	12.52%	12.22%	6.63%	3.44%	3.35%	1.93%	1.84%	1.8%	1.64%	1.54%

In June 2025, “campingworld.com” saw fluctuating impressions, peaking mid-month. “tractorsupply.com” had a volatile trend, with significant highs and lows. “cargurus.com” maintained a steady presence, while “autonation.com” gradually increased. “bobcat.com” experienced a mid-month dip but recovered. “bluecompassrv.com” and “sleequipment.com” showed minor fluctuations. “trailersplus.com” and “toyota.com” had consistent impressions, while “penskeusedtrucks.com” ended with a slight decline.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Commercial Vehicles

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Tractors For Sale | At 21st Century Equipment https://21stcenturyequipment.com › john-deere › tractors
From lawn mowers to utility vehicles, we have equipment prepared for any honey-do list.
2
Bobcat Tractors https://www.bobcat.com
Payments as Low as $166 USD* Take your productivity to the next level with high-performing Bobcat...
3
John Deere® Official Site https://www.deere.com
Tractors With 21.5-75 HP Range — Fuel-Efficient Tractors Designed For Year-Round Reliability. John Deere® Quality With Easy-To-Use...
4
Tractor Supply Official Site https://www.tractorsupply.com
Tractor Supply® Official Site — Get Pet Food, Livestock Feed, Work Boots, Trailer Supplies, Lawn & Garden, Tools, & More!
5
Agricultural Tractors - Worldwide Machinery https://www.worldwidemachinery.com
Heavy Equipment and Pipeline Equipment Rentals and Sales. New and Used Inventory.

In the competitive landscape of Google PPC for the automotive industry, five advertisers stand out with compelling text ads. 21st Century Equipment highlights versatility, offering everything from lawn mowers to utility vehicles. Bobcat entices with affordability, promoting low payment options to boost productivity. John Deere emphasizes reliability and fuel efficiency, catering to year-round needs. Tractor Supply diversifies, offering a wide range of products beyond tractors. Worldwide Machinery focuses on heavy equipment, showcasing both new and used inventory. Each ad uniquely appeals to different customer needs, creating a rich tapestry of options for potential buyers.

Frequently Asked Questions

Why is the US Automotive Commercial Vehicles June 2025 Report useful and how should I use it?

Why is the US Automotive Commercial Vehicles June 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

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How often is the data updated?

Data within the US Automotive Commercial Vehicles June 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Automotive Commercial Vehicles June 2025 Report?

The US Automotive Commercial Vehicles June 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Automotive Commercial Vehicles June 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Automotive Commercial Vehicles June 2025 Report for?

The US Automotive Commercial Vehicles June 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing automotive industry.

They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

Innovating in the hybrid cars market with competitive intelligence

Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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US Automotive Commercial Vehicles - PPC Market Share Analysis June 2025

Share of Clicks for top 10 US Automotive Commercial Vehicles brands

Share of Spend for the top 10 US Automotive Commercial Vehicles brands

Competitor Count for US Automotive Commercial Vehicles

Market Loss & Market Gains for US Automotive Commercial Vehicles

US Automotive Commercial Vehicles Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Automotive Commercial Vehicles

Frequently Asked Questions

Why is the US Automotive Commercial Vehicles June 2025 Report useful and how should I use it?

Why is the US Automotive Commercial Vehicles June 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Automotive Commercial Vehicles June 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Automotive Commercial Vehicles June 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Innovating in the hybrid cars market with competitive intelligence

Volkswagen achieves a 13% increase in brand conversions

Get the full picture

See this data specific to your brand performance

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