US Automotive Commercial Vehicles - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Commercial Vehicles – US

Google AI Overview visibility for Automotive Commercial Vehicles US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 41.0785598192
58.9214401808
41%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 34%
Transactional 6%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 US Automotive Commercial Vehicles brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
tractorsupply.com 33.38
americantrucks.com 7.13
toyota.com 4.72
trailersplus.com 3.9
cargurus.com 3.67
campingworld.com 3.53
deere.com 2.78
subaru.com 1.87
bobcat.com 1.86
ramtrucks.com 1.86
others 35.3
  • tractorsupply.com - 33.38%
  • americantrucks.com - 7.13%
  • toyota.com - 4.72%
  • trailersplus.com - 3.9%
  • cargurus.com - 3.67%
  • campingworld.com - 3.53%
  • deere.com - 2.78%
  • subaru.com - 1.87%
  • bobcat.com - 1.86%
  • ramtrucks.com - 1.86%
  • others - 35.3%

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In the PPC landscape, ‘others’ dominate with 35.3% click share, closely followed by tractorsupply.com at 33.38%. Americantrucks.com holds 7.13%, while toyota.com captures 4.72%.

Market Exposure

Share of Spend for the top 10 US Automotive Commercial Vehicles brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date toyota.com trailersplus.com tractorsupply.com ramtrucks.com subaru.com cargurus.com campingworld.com carmax.com deere.com nissanusa.com
2026/08/01 4.92% 1.46% 2.73% 1.32% 2.69% 3.41% 1.48% 1.17% 13.32% 5.4%
2026/08/02 7.76% 4.82% 1.71% 1.76% 3.24% 3.8% 1.73% 1.82% 13.94% 6.07%
2026/08/03 5.08% 2.8% 0.57% 0.92% 10.2% 3.06% 1.14% 2.27% 13.22% 7.22%
2026/08/04 8.29% 3.69% 2.31% 1.38% 3.25% 2.97% 2.07% 0.92% 12.63% 5.55%
2026/08/05 7.47% 4.01% 1.46% 1.91% 7.8% 5.26% 3.24% 1.15% 4.17% 1.04%
2026/08/06 11.87% 1.91% 3.83% 1.74% 4.31% 6.97% 1.93% 0.63% 6.57% 1.08%
2026/08/07 15.78% 4.49% 1.33% 1.77% 4.6% 4.94% 1.69% 2.38% 3.03% 1.81%
2026/08/08 6.71% 1.25% 6.72% 2.12% 12.58% 5.19% 1.68% 2.22% 1.34% 0.32%
2026/08/09 6.89% 2.02% 8.94% 1.85% 1.72% 5.04% 4.53% 2.76% 3.19% 0.54%
2026/08/10 9.33% 2.01% 6.86% 1.19% 3.32% 4.59% 3.29% 3.88% 5.72% 1.2%
2026/08/11 8.24% 2.77% 3.02% 0.94% 4.37% 14.03% 2.11% 1.28% 1.75% 0.49%
2026/08/12 8.71% 4.43% 6.1% 6.7% 1.61% 8.49% 2.75% 1.59% 1.28% 0.82%
2026/08/13 5.3% 2.89% 4.95% 2.15% 2.27% 5.04% 5.5% 1.28% 1.27% 2.04%
2026/08/14 8.12% 3.33% 3.27% 2.86% 8.24% 3.07% 2.32% 1.23% 1.43% 0.84%
2026/08/15 13.67% 1.95% 4.31% 0.82% 4.06% 6.43% 2.91% 2.55% 5.06% 1.23%
2026/08/16 9.21% 4.22% 3.02% 0.77% 5.22% 6.73% 3.14% 2.61% 1.14% 0.93%
2026/08/17 13.9% 3.94% 0.73% 2.85% 2.81% 7.48% 1.79% 1.49% 1.33% 4.25%
2026/08/18 5.59% 4.16% 3.51% 0.92% 2.12% 6.89% 8.62% 3.39% 1.22% 4.07%
2026/08/19 5.62% 4.34% 4.18% 0.9% 1.03% 8.55% 4.92% 4.54% 0.81% 0.94%
2026/08/20 6.18% 3.16% 7.21% 1.1% 2.07% 4.39% 1.76% 2.01% 1.75% 0.9%
2026/08/21 12.61% 3.5% 6.24% 0.89% 2.43% 3.84% 3.36% 1.91% 1.6% 0.69%
2026/08/22 15.54% 3.04% 4.36% 2.93% 9.04% 3.66% 1.79% 1.74% 1.23% 1.56%
2026/08/23 9.16% 4.49% 5.67% 4.35% 8.91% 3.79% 1.74% 1.64% 4.88% 1.45%
2026/08/24 10.4% 3.01% 5.62% 3.03% 5.62% 5.14% 5% 3.55% 1.35% 1.16%
2026/08/25 10.69% 5.24% 5.5% 3.3% 1.26% 5.29% 2.33% 3.47% 2% 1.53%
2026/08/26 8% 3.96% 7.15% 1.33% 2.37% 7.85% 1.29% 4.82% 1.64% 0.73%
2026/08/27 11.62% 4.33% 6.25% 5.92% 3.38% 4.79% 1.6% 2.66% 1.82% 0.6%
2026/08/28 10.06% 3.15% 5.15% 2.01% 2.21% 3.48% 2.85% 2.02% 1.81% 3.07%
2026/08/29 10.31% 3.38% 7.97% 5.09% 2.5% 4.04% 2.4% 1.73% 1.7% 1.05%
2026/08/30 10% 4.17% 3.57% 1.16% 2.5% 2.91% 3.84% 1.27% 2.44% 1.36%
2026/08/31 9.48% 6.3% 6.05% 4.65% 4.17% 4.14% 2.9% 2.02% 1.4% 1.14%
  • toyota.com
  • trailersplus.com
  • tractorsupply.com
  • ramtrucks.com
  • subaru.com
  • cargurus.com
  • campingworld.com
  • carmax.com
  • deere.com
  • nissanusa.com

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Toyota’s PPC spend surged mid-August, peaking at 15.78% on the 7th. Trailersplus saw a steady rise, ending at 6.3%. Tractor Supply’s spend fluctuated, closing at 6.05%. Ram Trucks and Subaru had varied trends, while CarGurus peaked at 14.03% on the 11th. Deere’s spend dropped significantly, finishing at 1.4%. Nissan’s spend was low, ending at 1.14%.

Market Exposure

Competitor Count for US Automotive Commercial Vehicles

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 985
2026/08/02 969
2026/08/03 884
2026/08/04 1029
2026/08/05 892
2026/08/06 781
2026/08/07 723
2026/08/08 659
2026/08/09 733
2026/08/10 857
2026/08/11 839
2026/08/12 826
2026/08/13 806
2026/08/14 861
2026/08/15 790
2026/08/16 797
2026/08/17 790
2026/08/18 788
2026/08/19 734
2026/08/20 762
2026/08/21 804
2026/08/22 839
2026/08/23 821
2026/08/24 843
2026/08/25 832
2026/08/26 856
2026/08/27 843
2026/08/28 914
2026/08/29 882
2026/08/30 926
2026/08/31 842

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August began with 985 advertisers, peaking at 1,029 on the 4th. A decline followed, reaching 659 on the 8th. The month ended with 842 advertisers, showing a fluctuating yet resilient market.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Commercial Vehicles

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
tractorsupply.com 5.21%
trailersplus.com 1.17%
autotrader.com 0.52%
ramtrucks.com 0.52%
penskeusedtrucks.com 0.43%
subaru.com -0.44%
bobcat.com -0.73%
cargurus.com -0.89%
deere.com -1.63%
americantrucks.com -4.25%

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Tractor Supply surged with a 5.21% click share increase, while American Trucks faced a 4.25% decline. Trailers Plus gained 1.17%, contrasting with Deere’s 1.63% drop.

Campaign Efficiency

US Automotive Commercial Vehicles Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date tractorsupply.com trailersplus.com toyota.com cargurus.com campingworld.com cars.com carmax.com subaru.com americantrucks.com deere.com
2026/08/01 14.53% 1.52% 3.03% 4.44% 2.81% 0.77% 1.31% 1.54% 5.52% 7.85%
2026/08/02 13.48% 4.57% 6.26% 5.31% 2.05% 1.06% 1.85% 1.71% 2.5% 3.94%
2026/08/03 9.81% 2.38% 3.34% 5.58% 1.49% 1.71% 2.57% 5.46% 5.76% 4.17%
2026/08/04 15% 2.72% 4.74% 3.49% 2.31% 1.61% 1.21% 1.91% 2.99% 6.94%
2026/08/05 14.9% 2.76% 4.4% 6.61% 3.73% 2.05% 1.15% 3.63% 2.78% 3.77%
2026/08/06 19.39% 1.34% 5.3% 7.27% 1.86% 3.3% 0.76% 1.87% 7.71% 4.79%
2026/08/07 12.2% 4.32% 7.33% 5.23% 2.47% 2.07% 2.68% 1.9% 3.37% 0.81%
2026/08/08 22.21% 1.15% 3.45% 6.49% 2.49% 1.99% 2.59% 5.9% 1.54% 0.51%
2026/08/09 31.46% 2.51% 2.76% 4.71% 4.57% 2.21% 2.28% 0.6% 4.5% 0.71%
2026/08/10 27.22% 1.6% 4.32% 4.59% 5.11% 1.75% 3.23% 1.11% 2.42% 4.42%
2026/08/11 12.13% 2.91% 4.67% 11.61% 2.76% 5.17% 1.27% 1.73% 1.24% 0.51%
2026/08/12 19.03% 4.3% 5.09% 8.96% 3.65% 2.26% 1.5% 0.78% 1.45% 0.36%
2026/08/13 18.14% 2.71% 3.85% 6.17% 5.45% 3.15% 1.44% 0.98% 0.91% 0.37%
2026/08/14 12.33% 3.58% 4.67% 3.86% 3.6% 2.25% 1.34% 3.02% 1.97% 0.43%
2026/08/15 18.89% 1.87% 6.54% 7.01% 3.04% 1.51% 2.62% 1.8% 7.44% 5.02%
2026/08/16 6.51% 4.79% 5.89% 9.62% 3.93% 2.14% 3.16% 2.26% 1.51% 0.44%
2026/08/17 7.11% 4.47% 7.98% 9.82% 2.87% 2.27% 1.83% 1.3% 2.17% 0.4%
2026/08/18 15.56% 3.7% 3.64% 7.9% 7.7% 3.75% 3.77% 0.86% 1.08% 0.36%
2026/08/19 13.73% 5.59% 3.33% 9.4% 5.05% 3.22% 4.33% 0.48% 1.77% 0.27%
2026/08/20 24.8% 2.75% 3.29% 5.49% 2.34% 2.67% 2% 0.9% 1.28% 0.51%
2026/08/21 17.56% 3.17% 7.12% 4.39% 4.13% 3.56% 1.98% 0.92% 3.91% 0.42%
2026/08/22 16.22% 2.82% 8.92% 4.38% 2.19% 2.93% 1.51% 3.6% 1.77% 0.36%
2026/08/23 20.63% 4.4% 4.49% 4.57% 2.02% 2.23% 1.7% 3.07% 1.42% 4.58%
2026/08/24 18.22% 2.89% 5.99% 5.85% 4.11% 1.96% 3.36% 2.55% 1.65% 0.4%
2026/08/25 21.48% 4.61% 5.02% 5.47% 2.51% 2.18% 3.05% 0.51% 1.33% 0.51%
2026/08/26 25.09% 3.95% 3.8% 6.57% 1.77% 3.55% 3.93% 0.84% 2.07% 0.43%
2026/08/27 23.73% 3% 5.73% 5.41% 2.26% 2.57% 2.89% 1.37% 1.64% 0.49%
2026/08/28 22.72% 2.08% 4.69% 3.56% 3.22% 1.8% 1.84% 0.94% 0.67% 0.46%
2026/08/29 24.78% 2.29% 4.43% 4.06% 2.64% 1.95% 1.58% 0.94% 1.63% 0.44%
2026/08/30 21.15% 2.28% 4.78% 3.41% 4.24% 2.01% 1.41% 1.15% 1.03% 0.91%
2026/08/31 25.3% 5.64% 4.18% 3.22% 3.1% 2.12% 1.94% 1.6% 0.71% 0.39%
  • tractorsupply.com
  • trailersplus.com
  • toyota.com
  • cargurus.com
  • campingworld.com
  • cars.com
  • carmax.com
  • subaru.com
  • americantrucks.com
  • deere.com

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Tractorsupply.com led August with fluctuating impressions, peaking at 31.46% on the 9th. Trailersplus.com and toyota.com showed moderate gains, while cargurus.com spiked mid-month. Deere.com had minimal impact, ending at 0.39%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Commercial Vehicles

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Commercial Vehicles - Last month
  1. 1
    John Deere® Official Site | Find A Dealer Near You https://www.deere.com

    Explore Precision with Our Topcon-Grade-Ready Box Blades. Elevate Your Grading Efficiency! Boost Productivity with John Deere® Attachments - The Perfect Fit for Any Job. Shop Now! Dealer Support.

  2. 2
    Farm Tractors For Sale https://www.eberhardequipment.com

    High Horsepower Tractors — Browse our tractor inventory or come in for an in-person demo. Call our dealership today. Kubota...

  3. 3
    Sell Your Farm Equipment | Selling Farm Equipment? https://www.rbauction.com

    Trusted by farm equipment sellers for more than 60 years. Maximize your return – our top priority is driving the maximum bidders for your equipment. Sell Farm Equipment Today.

  4. 4
    TractorHouse.com | All Major Brands & Models https://www.tractorhouse.com

    Used Farm Equipment By State. Extensive Inventory, Top Brands & Models. Browse 1000s Now. Explore a Wide Range Of Farm Equipment & Ag Tractors...

  5. 5
    Tractor Supply Official Site | Tractor Supply® Official Site https://www.tractorsupply.com

    Shop Tractor Supply Co. For Everyday Low Prices On Products For You And Your Pets! Tractor Supply Co. Is Your Source For The Out Here Lifestyle! Open Mon-Sat 8-9, Sun 9-7.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, John Deere stands out with precision-focused messaging, emphasizing efficiency and dealer support. Eberhard Equipment highlights high horsepower and personal demos, while Ritchie Bros. Auctioneers promises maximum returns for sellers. TractorHouse offers extensive inventory, and Tractor Supply Co. caters to lifestyle needs with everyday low prices.

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