US Automotive Commercial Vehicles - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Commercial Vehicles – US

Google AI Overview visibility for Automotive Commercial Vehicles US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 20.4845037853
79.5154962147
20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 41
59
41%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 46%
Transactional 4%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 US Automotive Commercial Vehicles brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
tractorsupply.com 16.15
cargurus.com 7.93
campingworld.com 5.93
deere.com 4.25
penskeusedtrucks.com 3.08
bobcat.com 3.03
autotrader.com 2.69
toyota.com 2.61
carfax.com 2.32
honda.com 2.27
others 49.74
  • tractorsupply.com - 16.15%
  • cargurus.com - 7.93%
  • campingworld.com - 5.93%
  • deere.com - 4.25%
  • penskeusedtrucks.com - 3.08%
  • bobcat.com - 3.03%
  • autotrader.com - 2.69%
  • toyota.com - 2.61%
  • carfax.com - 2.32%
  • honda.com - 2.27%
  • others - 49.74%

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In the PPC landscape, ‘others’ dominate with 49.74% click share, while Tractor Supply leads individual advertisers at 16.15%. Cargurus follows with 7.93%, and Camping World at 5.93%.

Market Exposure

Share of Spend for the top 10 US Automotive Commercial Vehicles brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date tractorsupply.com cargurus.com campingworld.com honda.com carfax.com penskeusedtrucks.com deere.com toyota.com cars.com bobcat.com
2025/10/01 15.3% 9.13% 8.69% 1.67% 2.95% 4.89% 4.18% 2.03% 3.02% 2.43%
2025/10/02 12.72% 10.02% 10.87% 1.88% 2.34% 2.94% 2.89% 3.04% 3.3% 3.01%
2025/10/03 3.45% 7.91% 9.67% 3.06% 1.42% 4.53% 1.23% 3.48% 1.99% 8.82%
2025/10/04 15.69% 10.24% 8.22% 1.53% 1.93% 3.81% 0.86% 2.54% 1.92% 9.62%
2025/10/05 15.47% 9.47% 7.1% 1.85% 2.32% 3.33% 6.53% 3.03% 2.31% 4.47%
2025/10/06 12.93% 6.65% 4.85% 2.73% 1.72% 3.67% 6.35% 3.46% 2.2% 5.98%
2025/10/07 25.43% 8.3% 8.3% 2.22% 1.79% 3.38% 1.12% 3.53% 2.5% 0.57%
2025/10/08 10.79% 9.81% 5.17% 1.87% 2.41% 3.19% 1.05% 3.42% 3.27% 5.12%
2025/10/09 9.18% 9.51% 8.13% 2.53% 2.09% 2.55% 0.97% 3.92% 2.35% 3.36%
2025/10/10 9.8% 8.09% 8.09% 2.25% 2.2% 2.76% 2.39% 4.48% 1.79% 2.4%
2025/10/11 6.87% 8.23% 10.71% 2.2% 2.98% 2.87% 1.45% 6.23% 1.77% 0.93%
2025/10/12 17.39% 6.3% 6.72% 2.55% 1.66% 3.59% 7.2% 4.44% 1.5% 4.25%
2025/10/13 15.41% 7.11% 5.79% 2.52% 2.57% 2.63% 4.05% 4.64% 2.65% 3.15%
2025/10/14 13.88% 9.22% 6.43% 2.45% 3.1% 3.92% 1.03% 4.48% 3.59% 4.63%
2025/10/15 15.15% 8.56% 5.19% 1.86% 2.69% 2.84% 0.8% 4.45% 3.1% 0.87%
2025/10/16 13.93% 9.61% 6.58% 3.24% 3.15% 3.09% 0.69% 4.37% 2.47% 0.65%
2025/10/17 7.32% 10.1% 7.37% 2.81% 2.89% 3.52% 1.95% 4.63% 2.86% 0.78%
2025/10/18 15.57% 8.48% 4.48% 1.52% 2.84% 3.38% 3% 3.57% 1.67% 0.62%
2025/10/19 16.89% 8.22% 5.27% 1.42% 3.89% 3.44% 0.77% 3.38% 2.22% 2.26%
2025/10/20 17.68% 7.22% 5.79% 1.94% 3.29% 3.82% 3.58% 2.55% 2.13% 3.46%
2025/10/21 16.51% 9.3% 4.99% 1.94% 2.89% 4.44% 2.23% 3.01% 2.14% 2.69%
2025/10/22 17.32% 8.18% 10.12% 2.82% 2.01% 3.65% 1.55% 3.7% 1.34% 0.69%
2025/10/23 17.37% 8.68% 6.34% 2.68% 2.47% 3.42% 1.56% 3.52% 1.67% 2.61%
2025/10/24 16.63% 5.2% 6.36% 2.91% 2.39% 2.46% 0.61% 3.56% 1.69% 6.68%
2025/10/25 15.28% 8.56% 8.11% 2.96% 2.59% 2.29% 0.56% 4.34% 1.98% 1.02%
2025/10/26 12.99% 8.36% 4.01% 2.94% 2.65% 2.88% 2.97% 4.13% 2% 3.58%
2025/10/27 15.29% 6.78% 6.6% 2.41% 2.49% 2.78% 2.93% 3.24% 2.4% 3.14%
2025/10/28 12.29% 6.64% 4.88% 2.01% 2.3% 1.9% 3.66% 3.25% 2.16% 6.59%
2025/10/29 18.93% 7% 7.99% 2.55% 2.6% 3.11% 1.48% 2.94% 1.96% 3.61%
2025/10/30 19.06% 9.18% 7.58% 2.92% 2.64% 3.02% 1.59% 2.34% 1.68% 1.7%
2025/10/31 27.16% 7.41% 6.04% 3.21% 2.75% 2.51% 2.18% 1.63% 1.57% 0.98%
  • tractorsupply.com
  • cargurus.com
  • campingworld.com
  • honda.com
  • carfax.com
  • penskeusedtrucks.com
  • deere.com
  • toyota.com
  • cars.com
  • bobcat.com

Copyright © Adthena. All rights reserved.

Tractorsupply.com led October with fluctuating spend, peaking at 27.16% on the 31st. Cargurus.com and campingworld.com showed consistent mid-range activity, while honda.com and carfax.com maintained lower shares.

Market Exposure

Competitor Count for US Automotive Commercial Vehicles

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 1374
2025/10/02 1288
2025/10/03 1246
2025/10/04 1273
2025/10/05 1266
2025/10/06 1228
2025/10/07 1231
2025/10/08 1244
2025/10/09 1212
2025/10/10 1257
2025/10/11 1174
2025/10/12 1188
2025/10/13 1172
2025/10/14 1239
2025/10/15 1255
2025/10/16 1246
2025/10/17 1265
2025/10/18 1334
2025/10/19 1351
2025/10/20 1337
2025/10/21 1278
2025/10/22 1270
2025/10/23 1339
2025/10/24 1358
2025/10/25 1274
2025/10/26 1303
2025/10/27 1262
2025/10/28 1270
2025/10/29 1278
2025/10/30 1255
2025/10/31 1210

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October began with 1,374 advertisers, dipping mid-month to 1,172. A resurgence followed, peaking at 1,358, before closing at 1,210.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Commercial Vehicles

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
newholland.com 0.97%
tractorsupply.com 0.61%
kioti.com 0.59%
deere.com 0.58%
lgmusa.com 0.57%
tractorhouse.com -0.66%
bobcat.com -0.73%
abiattachments.com -1.28%
cargurus.com -1.53%
campingworld.com -2.26%

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Campingworld.com saw the largest decline in click share at -2.26%, while newholland.com experienced the highest increase at 0.97%.

Campaign Efficiency

US Automotive Commercial Vehicles Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date tractorsupply.com cargurus.com deere.com campingworld.com honda.com toyota.com autotrader.com carfax.com penskeusedtrucks.com bobcat.com
2025/10/01 11.46% 8.95% 4.57% 7.6% 1.56% 2.6% 3.36% 2.76% 4.49% 2.19%
2025/10/02 10.46% 9.41% 2.78% 9.82% 1.65% 3.51% 2.55% 2.11% 2.85% 2.6%
2025/10/03 2.76% 8.03% 0.86% 8.51% 2.79% 3.37% 1.81% 1.39% 4.62% 8.5%
2025/10/04 12.83% 9.47% 0.59% 6.93% 1.41% 2.57% 2.14% 1.65% 3.48% 8.42%
2025/10/05 13.12% 8.98% 6.26% 6.43% 1.57% 2.97% 2.75% 2.09% 3.44% 4.08%
2025/10/06 12.22% 6.37% 5.62% 4.69% 2.55% 3.66% 1.71% 1.56% 3.77% 5.46%
2025/10/07 23% 7.88% 0.8% 7.88% 1.99% 3.35% 2.11% 1.61% 3.56% 0.48%
2025/10/08 9.83% 9.01% 0.65% 4.36% 1.67% 3.07% 3.31% 2% 2.98% 4.3%
2025/10/09 8.55% 9.17% 0.61% 7.97% 2.45% 3.9% 2.77% 1.84% 2.87% 2.98%
2025/10/10 10.27% 7.88% 2.25% 6.98% 2.22% 4.89% 1.77% 1.95% 2.82% 2.09%
2025/10/11 7.41% 7.78% 1.05% 9.81% 2.16% 6.15% 2.04% 2.51% 2.77% 0.83%
2025/10/12 17.57% 6.32% 8.3% 5.39% 2.57% 4.29% 1.35% 1.45% 3.49% 4.14%
2025/10/13 16.36% 6.6% 4.77% 5.11% 2.43% 4.43% 1.59% 2.13% 2.33% 2.75%
2025/10/14 14.83% 8.49% 0.84% 5.82% 2.15% 4.06% 2.87% 2.5% 3.51% 4.45%
2025/10/15 17.21% 7.7% 0.71% 4.45% 1.87% 3.91% 1.99% 2.25% 2.52% 0.72%
2025/10/16 14.31% 8.19% 0.55% 5.48% 3.2% 3.95% 1.94% 2.38% 2.62% 0.48%
2025/10/17 6.49% 8.41% 2.69% 6.08% 2.74% 4.12% 2.54% 2.39% 2.84% 0.57%
2025/10/18 15.1% 7.37% 3.48% 3.37% 1.44% 3.28% 2.19% 2.53% 2.79% 0.44%
2025/10/19 14.36% 7.04% 0.69% 3.57% 1.33% 2.91% 3.82% 3.63% 2.88% 2.13%
2025/10/20 15.82% 6.21% 4.81% 4.32% 1.81% 2.37% 2.85% 3.18% 3.24% 3.5%
2025/10/21 12.59% 7.76% 2.82% 3.13% 1.75% 3.06% 3% 2.55% 3.53% 2.85%
2025/10/22 15.16% 6.95% 2.73% 6.92% 2.9% 4.4% 2.64% 1.57% 3.44% 0.56%
2025/10/23 13.72% 6.9% 2.56% 4.12% 2.83% 4.13% 1.79% 1.94% 2.54% 2.77%
2025/10/24 13.36% 4.6% 0.73% 4.06% 3.05% 3.96% 2.45% 1.94% 2.1% 5.26%
2025/10/25 12.21% 7.49% 0.72% 4.84% 3.07% 5.44% 3.03% 2.06% 1.96% 0.85%
2025/10/26 10.6% 6.78% 4.7% 2.57% 2.68% 4.11% 3.08% 2.07% 2.35% 3.29%
2025/10/27 12.74% 5.87% 4.99% 4.61% 2.45% 3.54% 2.78% 2.04% 2.51% 3.03%
2025/10/28 11.86% 5.54% 6.32% 3.22% 2.15% 3.66% 2.37% 1.72% 1.78% 4.64%
2025/10/29 16.91% 6.13% 2.42% 5.56% 2.6% 3.45% 2.46% 2.13% 2.56% 2.68%
2025/10/30 17.61% 8.27% 2.98% 5.36% 2.79% 3.12% 2.63% 2.22% 2.53% 1.24%
2025/10/31 23.3% 6.18% 4.06% 3.88% 3.05% 2.77% 2.4% 2.23% 2.09% 0.68%
  • tractorsupply.com
  • cargurus.com
  • deere.com
  • campingworld.com
  • honda.com
  • toyota.com
  • autotrader.com
  • carfax.com
  • penskeusedtrucks.com
  • bobcat.com

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Tractorsupply.com saw a rollercoaster in October, peaking at 23.3% on the 31st. Cargurus.com fluctuated, ending at 6.18%. Deere.com had a low month, finishing at 4.06%. Campingworld.com’s impressions varied, closing at 3.88%. Honda.com showed steady growth, ending at 3.05%. Toyota.com had a strong start, tapering to 2.77%. Autotrader.com remained stable, finishing at 2.4%. Carfax.com maintained consistency, ending at 2.23%. Penskeusedtrucks.com saw a decline, closing at 2.09%. Bobcat.com had a volatile month, ending at 0.68%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Commercial Vehicles

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Commercial Vehicles - Last month
  1. 1
    Used Tractors For Sale In AZ | Tractor Dealer in Chandler https://www.arizonatractorsales.com

    Use our website to browse are wide selection of tractors and farm equipment.

  2. 2
    Farm Equipment For Sale https://www.fastline.com

    Farm Equipment Trader — Locate agriculture equipment dealers and manufacturers - search by category or zip code.

  3. 3
    New Holland Utility Tractors https://agriculture.newholland.com › tractor-offers

    Big Savings on Unmatched Power — From fields to the barnyard, New Holland has a workhorse for you. Contact a dealer today! Power...

  4. 4
    2025 Toyota® Full-Size SUVs https://www.toyota.com › suvs › full-size

    Explore New Models — Wherever Your Trips Take You, There’s An SUV That’s Ready To Redefine What You Can Do. The Epitome Of Power And Smoothness, Toyota SUVs are Refined For The Daily Drive.

  5. 5
    Tractor Supply Company | Tractor Supply® Official Site https://www.tractorsupply.com

    Get Pet Food, Livestock Feed, Work Boots, Trailer Supplies, Lawn & Garden, Tools, & More!

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Arizona Tractor Sales captivates with its local charm, while Fastline connects buyers with diverse agricultural equipment. New Holland promises power and savings, Toyota redefines SUV journeys, and Tractor Supply offers a one-stop shop for rural needs.

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