US Automotive Commercial Vehicles - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Commercial Vehicles – US

Google AI Overview visibility for Automotive Commercial Vehicles US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 48.7124186895
51.2875813105
48%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 29
71
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 32%
Transactional 7%
Navigational 1%
Seasonal 0%
Local 1%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 US Automotive Commercial Vehicles brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
tractorsupply.com 38.96
campingworld.com 3.76
toyota.com 3.14
trailersplus.com 2.91
americantrucks.com 2.86
cargurus.com 2.35
bobcat.com 2.23
penskeusedtrucks.com 1.92
rvuniverse.com 1.45
subaru.com 1.39
others 39.03
  • tractorsupply.com - 38.96%
  • campingworld.com - 3.76%
  • toyota.com - 3.14%
  • trailersplus.com - 2.91%
  • americantrucks.com - 2.86%
  • cargurus.com - 2.35%
  • bobcat.com - 2.23%
  • penskeusedtrucks.com - 1.92%
  • rvuniverse.com - 1.45%
  • subaru.com - 1.39%
  • others - 39.03%

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In the PPC landscape, Tractor Supply and ‘others’ dominate, capturing 38.96% and 39.03% click share, respectively, overshadowing competitors like Camping World at 3.76%.

Market Exposure

Share of Spend for the top 10 US Automotive Commercial Vehicles brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date cargurus.com toyota.com subaru.com penskeusedtrucks.com bobcat.com trailersplus.com campingworld.com tractorsupply.com deere.com chevrolet.com
2026/09/01 2.85% 15.22% 2.59% 1.5% 1.65% 1.62% 4.59% 4.95% 2.11% 2.81%
2026/09/02 6.59% 6.56% 3.45% 2.72% 0.97% 5.31% 3.61% 4.11% 1.4% 0.32%
2026/09/03 2.58% 7.69% 3.46% 1.29% 2.89% 5.36% 4.38% 3.24% 3.13% 1.24%
2026/09/04 1.84% 11.75% 4.12% 1.32% 3% 5.68% 3.71% 1.44% 2.92% 1.16%
2026/09/05 2.68% 14.14% 4.58% 1.08% 2.17% 4.18% 3.57% 4.26% 2.74% 1.78%
2026/09/06 2.99% 13.59% 5.39% 1.08% 2.12% 5.48% 3.59% 3.84% 3.23% 2.36%
2026/09/07 2.94% 7.96% 6.4% 1.36% 1.98% 4.37% 3.17% 2.97% 3.5% 3.02%
2026/09/08 1.43% 15.62% 6.2% 1.73% 2.29% 5.71% 2.97% 2.18% 1.85% 2.35%
2026/09/09 1.93% 8.99% 5.32% 2.9% 2.14% 4.03% 2.44% 1.88% 3.14% 1.42%
2026/09/10 1.86% 5.1% 4.41% 2.01% 2.53% 6.79% 2.59% 3.77% 2.82% 2.6%
2026/09/11 2.27% 4.81% 3.36% 3.04% 2.64% 6.73% 2.01% 1.4% 1.58% 3.05%
2026/09/12 2.38% 4.4% 2.98% 3.01% 1.62% 4.8% 1.77% 1.62% 1.04% 1.32%
2026/09/13 2.38% 3.64% 2.98% 3.34% 0.96% 5.02% 1.93% 1.97% 1.49% 2.64%
2026/09/14 2.91% 3.75% 2.31% 2.64% 0.95% 3.52% 2.15% 3.31% 1.23% 2%
2026/09/15 2.2% 4.73% 2.63% 3.43% 1.42% 5.01% 2.34% 3.96% 2.27% 1.68%
2026/09/16 2.3% 3.87% 3.9% 3.96% 1.11% 5.33% 4.08% 3.65% 1.22% 1.89%
2026/09/17 2.73% 4.51% 2.81% 3.71% 0.82% 3.98% 3.47% 1.55% 1.61% 2.15%
2026/09/18 3.53% 5.18% 4.12% 3.65% 1.08% 4.47% 3.82% 2.74% 1.41% 1.75%
2026/09/19 4.34% 4.64% 3.04% 4.69% 0.8% 3.29% 3.42% 3.8% 1.34% 2.67%
2026/09/20 2.92% 4.48% 4.2% 4.27% 2.25% 3.56% 4.36% 3.38% 1.44% 3.22%
2026/09/21 2.49% 4.22% 4.08% 4.56% 1.87% 2.78% 4.49% 2.75% 1.92% 2.91%
2026/09/22 3.53% 4.58% 2.93% 4.46% 1.58% 1.95% 3.32% 2.86% 2.26% 1.29%
2026/09/23 2.82% 6.03% 3.83% 2.56% 2.48% 1.51% 3.47% 5.03% 1.19% 3.31%
2026/09/24 3.19% 4.88% 3.78% 3.83% 2.35% 1.8% 2.45% 2.6% 1.56% 2.38%
2026/09/25 3.71% 5.53% 3.9% 3.51% 3.86% 1.19% 2.75% 4.94% 1.9% 2.58%
2026/09/26 2.76% 5.15% 3.46% 3.97% 3.87% 1.58% 1.75% 4.2% 1.39% 0.93%
2026/09/27 6.86% 3.84% 3.61% 4.96% 3.15% 1.48% 1.88% 2.11% 1.43% 1.21%
2026/09/28 4.68% 3.8% 4.26% 3.13% 1.94% 2.42% 2.09% 2.37% 1.3% 0.33%
2026/09/29 5.15% 3.58% 3.86% 4.08% 2.61% 2.55% 1.23% 2.06% 1.38% 1.97%
2026/09/30 4.63% 3.95% 3.91% 3.02% 2.65% 2.11% 2.1% 2.01% 1.99% 1.98%
  • cargurus.com
  • toyota.com
  • subaru.com
  • penskeusedtrucks.com
  • bobcat.com
  • trailersplus.com
  • campingworld.com
  • tractorsupply.com
  • deere.com
  • chevrolet.com

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In September 2026, Toyota.com led with fluctuating spend, peaking early. CarGurus.com saw a late surge, while Subaru.com maintained steady growth. PenskeUsedTrucks.com and Bobcat.com showed varied trends. The month ended with diverse advertiser dynamics.

Market Exposure

Competitor Count for US Automotive Commercial Vehicles

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 808
2026/09/02 1021
2026/09/03 1083
2026/09/04 1090
2026/09/05 1052
2026/09/06 1082
2026/09/07 1079
2026/09/08 1006
2026/09/09 1044
2026/09/10 1045
2026/09/11 1033
2026/09/12 1072
2026/09/13 1123
2026/09/14 1059
2026/09/15 1198
2026/09/16 1227
2026/09/17 1253
2026/09/18 1217
2026/09/19 1174
2026/09/20 1169
2026/09/21 1138
2026/09/22 1127
2026/09/23 1033
2026/09/24 1094
2026/09/25 1003
2026/09/26 1003
2026/09/27 1036
2026/09/28 1041
2026/09/29 1016
2026/09/30 1034

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In September 2026, distinct advertisers on Google SERP began at 808, peaked at 1,253 mid-month, and concluded at 1,034, showcasing dynamic fluctuations.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Commercial Vehicles

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
tractorsupply.com 1.92%
penskeusedtrucks.com 1%
cargurus.com 0.8%
gillmansubaru.com 0.79%
bobcat.com 0.65%
kubotaofdenver.com -0.89%
townandcountrytractor.com -0.92%
aerialtitans.com -1.34%
toyota.com -1.34%
trailersplus.com -1.5%

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Tractorsupply.com surged with a 1.92 increase, while trailersplus.com dropped by 1.5. Penskeusedtrucks.com gained 1.0, contrasting aerialtitans.com’s 1.34 decline.

Campaign Efficiency

US Automotive Commercial Vehicles Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date tractorsupply.com cargurus.com penskeusedtrucks.com campingworld.com newholland.com toyota.com subaru.com autotrader.com trailersplus.com rvuniverse.com
2026/09/01 21.84% 2.97% 1.29% 4.03% 0.13% 7.01% 0.96% 1.55% 1.28% 0.57%
2026/09/02 16.26% 5.47% 2.52% 4.07% 0.16% 3.39% 1.47% 1.83% 3.17% 1.38%
2026/09/03 15.43% 2.85% 1.16% 3.94% 0.11% 3.5% 1.57% 1.47% 2.66% 1.38%
2026/09/04 11.3% 2.22% 1.47% 3.95% 0.13% 6.34% 1.82% 1.3% 3.21% 1.07%
2026/09/05 21.18% 2.37% 1.17% 3.68% 3.94% 7.48% 2.18% 0.7% 2.48% 0.87%
2026/09/06 18.65% 2.77% 1.25% 3.87% 4.33% 7.13% 2.71% 0.66% 3.55% 0.97%
2026/09/07 16.02% 2.4% 1.28% 3.18% 0.27% 4.81% 2.87% 0.43% 2.59% 0.71%
2026/09/08 18.23% 2% 1.94% 3.2% 2.82% 8.03% 2.99% 0.61% 3.6% 1.46%
2026/09/09 14.13% 2.58% 2.56% 2.66% 0.12% 5.33% 2.63% 0.75% 2.61% 1.28%
2026/09/10 19.07% 2.43% 2.06% 2.7% 0.11% 2.9% 2.39% 0.77% 3.63% 1.85%
2026/09/11 9.94% 3.21% 3.43% 2.27% 0.08% 3.06% 1.94% 1.02% 4.32% 1.77%
2026/09/12 13.44% 2.86% 3.57% 2.04% 0.23% 2.82% 1.67% 2.63% 3.08% 5.08%
2026/09/13 14.6% 2.94% 3.79% 1.94% 2.3% 1.84% 1.58% 2.55% 2.78% 5.26%
2026/09/14 18.2% 3.36% 3% 2.35% 0.16% 2.41% 1.27% 2.72% 2.2% 6.13%
2026/09/15 19.13% 2.7% 3.39% 2.28% 3.94% 2.6% 1.32% 1.76% 2.38% 4.05%
2026/09/16 19.03% 2.76% 4.05% 3.67% 3.52% 2.05% 1.65% 1.9% 2.9% 1.58%
2026/09/17 11.94% 2.96% 4.34% 3.61% 3.56% 2.58% 1.37% 2.7% 2.44% 3.87%
2026/09/18 15.38% 4.22% 3.7% 3.98% 2.27% 3.03% 1.87% 2.66% 2.74% 2.59%
2026/09/19 18.74% 4.36% 4.27% 3.26% 0.24% 2.88% 1.33% 1.73% 2.11% 4.17%
2026/09/20 20.01% 3.83% 4.34% 3.85% 2.37% 2.29% 1.8% 2.64% 2.03% 1.92%
2026/09/21 19.2% 3.05% 5.02% 4.38% 0.17% 2.63% 1.87% 1.75% 1.82% 1.48%
2026/09/22 12.36% 4.22% 4.55% 3.08% 2.52% 2.35% 1.28% 2.29% 1.51% 1.55%
2026/09/23 18.02% 3.36% 2.94% 3.08% 5.16% 3.28% 1.7% 1.55% 1.15% 1.84%
2026/09/24 11.03% 4.22% 4.43% 3.08% 1.96% 2.6% 1.73% 2.81% 1.34% 1.53%
2026/09/25 22.76% 4.2% 3.35% 2.96% 0.14% 2.71% 1.46% 2.33% 0.83% 2.06%
2026/09/26 20.2% 3.38% 3.89% 2.07% 5.84% 2.55% 1.46% 1.96% 1.1% 0.63%
2026/09/27 15.46% 5.36% 4.9% 2.47% 0.18% 1.87% 1.78% 2.35% 1.02% 1.04%
2026/09/28 15.48% 4.35% 3.47% 2.84% 0.2% 1.91% 2.02% 2.39% 1.54% 0.48%
2026/09/29 17.42% 4.65% 4.36% 1.47% 3.15% 1.83% 1.6% 1.86% 1.69% 0.43%
2026/09/30 15.66% 4.3% 3.11% 2.55% 2.45% 2.19% 1.66% 1.45% 1.3% 0.89%
  • tractorsupply.com
  • cargurus.com
  • penskeusedtrucks.com
  • campingworld.com
  • newholland.com
  • toyota.com
  • subaru.com
  • autotrader.com
  • trailersplus.com
  • rvuniverse.com

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In September 2026, Tractor Supply’s impression share fluctuated, peaking at 22.76% on the 25th. CarGurus saw a steady rise, ending at 4.3%. Penske Used Trucks climbed, reaching 5.02% on the 21st. Camping World experienced a dip, closing at 2.55%. New Holland had sporadic spikes, notably 5.84% on the 26th. Toyota’s share decreased, finishing at 2.19%. Subaru’s share remained stable, ending at 1.66%. AutoTrader’s share varied, closing at 1.45%. TrailersPlus declined, ending at 1.3%. RV Universe had a peak mid-month, closing at 0.89%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Commercial Vehicles

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Commercial Vehicles - Last month
  1. 1
    John Deere® Official Site https://www.deere.com

    Explore Precision Ag Now — Reduce Overlap & Save Costs With GPS-Guided Equipment. Explore John Deere® Solutions Now.

  2. 2
    Skid Steer Pricing & Specs | JCB Skid Steers for Sale https://machinestore.jcb.com › compact › skid-steer

    JCB Compact Equipment Trusted by Operators in Ag, Construction & Landscape. Find a Dealer. Learn More About All the Models of Skid Steer Loaders for Sale in...

  3. 3
    New Holland Agriculture | Low Payment, Big Power https://agriculture.newholland.com › offers

    Scoop up big savings with a New Holland compact tractor. Get rolling on your to-do list and save big with loads of offers on compact tractors.

  4. 4
    Town & Country Tractors | Great Deals On The Best Models https://www.townandcountrytractor.com

    Visit Us Today In Monroe, WA For A Great Buying Experience! Town & Country Tractors Has The Equipment You Need. Request A Quote Online! Large Inventory. Location Near You. Friendly Team.

  5. 5
    Tractor Supply Official Site https://www.tractorsupply.com

    Instant Financing Available — Shop Tractor Supply Co. For Everyday Low Prices On Products For You And Your Pets! Tractor Supply Co. Is Your Source For The Out Here Lifestyle!

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In the competitive landscape of Google PPC, John Deere stands out with its precision agriculture solutions, emphasizing cost-saving GPS-guided equipment. JCB highlights trust in compact equipment across various sectors. New Holland offers enticing savings on compact tractors, while Town & Country Tractors promises a friendly buying experience. Tractor Supply Co. focuses on instant financing and everyday low prices, catering to the “Out Here” lifestyle.

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