Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 41.0785598192 |
| 58.9214401808 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 31 |
| 69 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| tractorsupply.com | 33.38 |
| americantrucks.com | 7.13 |
| toyota.com | 4.72 |
| trailersplus.com | 3.9 |
| cargurus.com | 3.67 |
| campingworld.com | 3.53 |
| deere.com | 2.78 |
| subaru.com | 1.87 |
| bobcat.com | 1.86 |
| ramtrucks.com | 1.86 |
| others | 35.3 |
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In the PPC landscape, ‘others’ dominate with 35.3% click share, closely followed by tractorsupply.com at 33.38%. Americantrucks.com holds 7.13%, while toyota.com captures 4.72%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | toyota.com | trailersplus.com | tractorsupply.com | ramtrucks.com | subaru.com | cargurus.com | campingworld.com | carmax.com | deere.com | nissanusa.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 4.92% | 1.46% | 2.73% | 1.32% | 2.69% | 3.41% | 1.48% | 1.17% | 13.32% | 5.4% |
| 2026/08/02 | 7.76% | 4.82% | 1.71% | 1.76% | 3.24% | 3.8% | 1.73% | 1.82% | 13.94% | 6.07% |
| 2026/08/03 | 5.08% | 2.8% | 0.57% | 0.92% | 10.2% | 3.06% | 1.14% | 2.27% | 13.22% | 7.22% |
| 2026/08/04 | 8.29% | 3.69% | 2.31% | 1.38% | 3.25% | 2.97% | 2.07% | 0.92% | 12.63% | 5.55% |
| 2026/08/05 | 7.47% | 4.01% | 1.46% | 1.91% | 7.8% | 5.26% | 3.24% | 1.15% | 4.17% | 1.04% |
| 2026/08/06 | 11.87% | 1.91% | 3.83% | 1.74% | 4.31% | 6.97% | 1.93% | 0.63% | 6.57% | 1.08% |
| 2026/08/07 | 15.78% | 4.49% | 1.33% | 1.77% | 4.6% | 4.94% | 1.69% | 2.38% | 3.03% | 1.81% |
| 2026/08/08 | 6.71% | 1.25% | 6.72% | 2.12% | 12.58% | 5.19% | 1.68% | 2.22% | 1.34% | 0.32% |
| 2026/08/09 | 6.89% | 2.02% | 8.94% | 1.85% | 1.72% | 5.04% | 4.53% | 2.76% | 3.19% | 0.54% |
| 2026/08/10 | 9.33% | 2.01% | 6.86% | 1.19% | 3.32% | 4.59% | 3.29% | 3.88% | 5.72% | 1.2% |
| 2026/08/11 | 8.24% | 2.77% | 3.02% | 0.94% | 4.37% | 14.03% | 2.11% | 1.28% | 1.75% | 0.49% |
| 2026/08/12 | 8.71% | 4.43% | 6.1% | 6.7% | 1.61% | 8.49% | 2.75% | 1.59% | 1.28% | 0.82% |
| 2026/08/13 | 5.3% | 2.89% | 4.95% | 2.15% | 2.27% | 5.04% | 5.5% | 1.28% | 1.27% | 2.04% |
| 2026/08/14 | 8.12% | 3.33% | 3.27% | 2.86% | 8.24% | 3.07% | 2.32% | 1.23% | 1.43% | 0.84% |
| 2026/08/15 | 13.67% | 1.95% | 4.31% | 0.82% | 4.06% | 6.43% | 2.91% | 2.55% | 5.06% | 1.23% |
| 2026/08/16 | 9.21% | 4.22% | 3.02% | 0.77% | 5.22% | 6.73% | 3.14% | 2.61% | 1.14% | 0.93% |
| 2026/08/17 | 13.9% | 3.94% | 0.73% | 2.85% | 2.81% | 7.48% | 1.79% | 1.49% | 1.33% | 4.25% |
| 2026/08/18 | 5.59% | 4.16% | 3.51% | 0.92% | 2.12% | 6.89% | 8.62% | 3.39% | 1.22% | 4.07% |
| 2026/08/19 | 5.62% | 4.34% | 4.18% | 0.9% | 1.03% | 8.55% | 4.92% | 4.54% | 0.81% | 0.94% |
| 2026/08/20 | 6.18% | 3.16% | 7.21% | 1.1% | 2.07% | 4.39% | 1.76% | 2.01% | 1.75% | 0.9% |
| 2026/08/21 | 12.61% | 3.5% | 6.24% | 0.89% | 2.43% | 3.84% | 3.36% | 1.91% | 1.6% | 0.69% |
| 2026/08/22 | 15.54% | 3.04% | 4.36% | 2.93% | 9.04% | 3.66% | 1.79% | 1.74% | 1.23% | 1.56% |
| 2026/08/23 | 9.16% | 4.49% | 5.67% | 4.35% | 8.91% | 3.79% | 1.74% | 1.64% | 4.88% | 1.45% |
| 2026/08/24 | 10.4% | 3.01% | 5.62% | 3.03% | 5.62% | 5.14% | 5% | 3.55% | 1.35% | 1.16% |
| 2026/08/25 | 10.69% | 5.24% | 5.5% | 3.3% | 1.26% | 5.29% | 2.33% | 3.47% | 2% | 1.53% |
| 2026/08/26 | 8% | 3.96% | 7.15% | 1.33% | 2.37% | 7.85% | 1.29% | 4.82% | 1.64% | 0.73% |
| 2026/08/27 | 11.62% | 4.33% | 6.25% | 5.92% | 3.38% | 4.79% | 1.6% | 2.66% | 1.82% | 0.6% |
| 2026/08/28 | 10.06% | 3.15% | 5.15% | 2.01% | 2.21% | 3.48% | 2.85% | 2.02% | 1.81% | 3.07% |
| 2026/08/29 | 10.31% | 3.38% | 7.97% | 5.09% | 2.5% | 4.04% | 2.4% | 1.73% | 1.7% | 1.05% |
| 2026/08/30 | 10% | 4.17% | 3.57% | 1.16% | 2.5% | 2.91% | 3.84% | 1.27% | 2.44% | 1.36% |
| 2026/08/31 | 9.48% | 6.3% | 6.05% | 4.65% | 4.17% | 4.14% | 2.9% | 2.02% | 1.4% | 1.14% |
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Toyota’s PPC spend surged mid-August, peaking at 15.78% on the 7th. Trailersplus saw a steady rise, ending at 6.3%. Tractor Supply’s spend fluctuated, closing at 6.05%. Ram Trucks and Subaru had varied trends, while CarGurus peaked at 14.03% on the 11th. Deere’s spend dropped significantly, finishing at 1.4%. Nissan’s spend was low, ending at 1.14%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 985 |
| 2026/08/02 | 969 |
| 2026/08/03 | 884 |
| 2026/08/04 | 1029 |
| 2026/08/05 | 892 |
| 2026/08/06 | 781 |
| 2026/08/07 | 723 |
| 2026/08/08 | 659 |
| 2026/08/09 | 733 |
| 2026/08/10 | 857 |
| 2026/08/11 | 839 |
| 2026/08/12 | 826 |
| 2026/08/13 | 806 |
| 2026/08/14 | 861 |
| 2026/08/15 | 790 |
| 2026/08/16 | 797 |
| 2026/08/17 | 790 |
| 2026/08/18 | 788 |
| 2026/08/19 | 734 |
| 2026/08/20 | 762 |
| 2026/08/21 | 804 |
| 2026/08/22 | 839 |
| 2026/08/23 | 821 |
| 2026/08/24 | 843 |
| 2026/08/25 | 832 |
| 2026/08/26 | 856 |
| 2026/08/27 | 843 |
| 2026/08/28 | 914 |
| 2026/08/29 | 882 |
| 2026/08/30 | 926 |
| 2026/08/31 | 842 |
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August began with 985 advertisers, peaking at 1,029 on the 4th. A decline followed, reaching 659 on the 8th. The month ended with 842 advertisers, showing a fluctuating yet resilient market.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Tractor Supply surged with a 5.21% click share increase, while American Trucks faced a 4.25% decline. Trailers Plus gained 1.17%, contrasting with Deere’s 1.63% drop.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | tractorsupply.com | trailersplus.com | toyota.com | cargurus.com | campingworld.com | cars.com | carmax.com | subaru.com | americantrucks.com | deere.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 14.53% | 1.52% | 3.03% | 4.44% | 2.81% | 0.77% | 1.31% | 1.54% | 5.52% | 7.85% |
| 2026/08/02 | 13.48% | 4.57% | 6.26% | 5.31% | 2.05% | 1.06% | 1.85% | 1.71% | 2.5% | 3.94% |
| 2026/08/03 | 9.81% | 2.38% | 3.34% | 5.58% | 1.49% | 1.71% | 2.57% | 5.46% | 5.76% | 4.17% |
| 2026/08/04 | 15% | 2.72% | 4.74% | 3.49% | 2.31% | 1.61% | 1.21% | 1.91% | 2.99% | 6.94% |
| 2026/08/05 | 14.9% | 2.76% | 4.4% | 6.61% | 3.73% | 2.05% | 1.15% | 3.63% | 2.78% | 3.77% |
| 2026/08/06 | 19.39% | 1.34% | 5.3% | 7.27% | 1.86% | 3.3% | 0.76% | 1.87% | 7.71% | 4.79% |
| 2026/08/07 | 12.2% | 4.32% | 7.33% | 5.23% | 2.47% | 2.07% | 2.68% | 1.9% | 3.37% | 0.81% |
| 2026/08/08 | 22.21% | 1.15% | 3.45% | 6.49% | 2.49% | 1.99% | 2.59% | 5.9% | 1.54% | 0.51% |
| 2026/08/09 | 31.46% | 2.51% | 2.76% | 4.71% | 4.57% | 2.21% | 2.28% | 0.6% | 4.5% | 0.71% |
| 2026/08/10 | 27.22% | 1.6% | 4.32% | 4.59% | 5.11% | 1.75% | 3.23% | 1.11% | 2.42% | 4.42% |
| 2026/08/11 | 12.13% | 2.91% | 4.67% | 11.61% | 2.76% | 5.17% | 1.27% | 1.73% | 1.24% | 0.51% |
| 2026/08/12 | 19.03% | 4.3% | 5.09% | 8.96% | 3.65% | 2.26% | 1.5% | 0.78% | 1.45% | 0.36% |
| 2026/08/13 | 18.14% | 2.71% | 3.85% | 6.17% | 5.45% | 3.15% | 1.44% | 0.98% | 0.91% | 0.37% |
| 2026/08/14 | 12.33% | 3.58% | 4.67% | 3.86% | 3.6% | 2.25% | 1.34% | 3.02% | 1.97% | 0.43% |
| 2026/08/15 | 18.89% | 1.87% | 6.54% | 7.01% | 3.04% | 1.51% | 2.62% | 1.8% | 7.44% | 5.02% |
| 2026/08/16 | 6.51% | 4.79% | 5.89% | 9.62% | 3.93% | 2.14% | 3.16% | 2.26% | 1.51% | 0.44% |
| 2026/08/17 | 7.11% | 4.47% | 7.98% | 9.82% | 2.87% | 2.27% | 1.83% | 1.3% | 2.17% | 0.4% |
| 2026/08/18 | 15.56% | 3.7% | 3.64% | 7.9% | 7.7% | 3.75% | 3.77% | 0.86% | 1.08% | 0.36% |
| 2026/08/19 | 13.73% | 5.59% | 3.33% | 9.4% | 5.05% | 3.22% | 4.33% | 0.48% | 1.77% | 0.27% |
| 2026/08/20 | 24.8% | 2.75% | 3.29% | 5.49% | 2.34% | 2.67% | 2% | 0.9% | 1.28% | 0.51% |
| 2026/08/21 | 17.56% | 3.17% | 7.12% | 4.39% | 4.13% | 3.56% | 1.98% | 0.92% | 3.91% | 0.42% |
| 2026/08/22 | 16.22% | 2.82% | 8.92% | 4.38% | 2.19% | 2.93% | 1.51% | 3.6% | 1.77% | 0.36% |
| 2026/08/23 | 20.63% | 4.4% | 4.49% | 4.57% | 2.02% | 2.23% | 1.7% | 3.07% | 1.42% | 4.58% |
| 2026/08/24 | 18.22% | 2.89% | 5.99% | 5.85% | 4.11% | 1.96% | 3.36% | 2.55% | 1.65% | 0.4% |
| 2026/08/25 | 21.48% | 4.61% | 5.02% | 5.47% | 2.51% | 2.18% | 3.05% | 0.51% | 1.33% | 0.51% |
| 2026/08/26 | 25.09% | 3.95% | 3.8% | 6.57% | 1.77% | 3.55% | 3.93% | 0.84% | 2.07% | 0.43% |
| 2026/08/27 | 23.73% | 3% | 5.73% | 5.41% | 2.26% | 2.57% | 2.89% | 1.37% | 1.64% | 0.49% |
| 2026/08/28 | 22.72% | 2.08% | 4.69% | 3.56% | 3.22% | 1.8% | 1.84% | 0.94% | 0.67% | 0.46% |
| 2026/08/29 | 24.78% | 2.29% | 4.43% | 4.06% | 2.64% | 1.95% | 1.58% | 0.94% | 1.63% | 0.44% |
| 2026/08/30 | 21.15% | 2.28% | 4.78% | 3.41% | 4.24% | 2.01% | 1.41% | 1.15% | 1.03% | 0.91% |
| 2026/08/31 | 25.3% | 5.64% | 4.18% | 3.22% | 3.1% | 2.12% | 1.94% | 1.6% | 0.71% | 0.39% |
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Tractorsupply.com led August with fluctuating impressions, peaking at 31.46% on the 9th. Trailersplus.com and toyota.com showed moderate gains, while cargurus.com spiked mid-month. Deere.com had minimal impact, ending at 0.39%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Explore Precision with Our Topcon-Grade-Ready Box Blades. Elevate Your Grading Efficiency! Boost Productivity with John Deere® Attachments - The Perfect Fit for Any Job. Shop Now! Dealer Support.
High Horsepower Tractors — Browse our tractor inventory or come in for an in-person demo. Call our dealership today. Kubota...
Trusted by farm equipment sellers for more than 60 years. Maximize your return – our top priority is driving the maximum bidders for your equipment. Sell Farm Equipment Today.
Used Farm Equipment By State. Extensive Inventory, Top Brands & Models. Browse 1000s Now. Explore a Wide Range Of Farm Equipment & Ag Tractors...
Shop Tractor Supply Co. For Everyday Low Prices On Products For You And Your Pets! Tractor Supply Co. Is Your Source For The Out Here Lifestyle! Open Mon-Sat 8-9, Sun 9-7.
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In the competitive landscape of Google PPC, John Deere stands out with precision-focused messaging, emphasizing efficiency and dealer support. Eberhard Equipment highlights high horsepower and personal demos, while Ritchie Bros. Auctioneers promises maximum returns for sellers. TractorHouse offers extensive inventory, and Tractor Supply Co. caters to lifestyle needs with everyday low prices.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Automotive Commercial Vehicles August 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Automotive Commercial Vehicles August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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Yes. The US Automotive Commercial Vehicles August 2026 Report aggregates data from across both device types and Google Shopping.
The US Automotive Commercial Vehicles August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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