US Automotive Commercial Vehicles - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Commercial Vehicles – US

Google AI Overview visibility for Automotive Commercial Vehicles US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 33.7426147655
66.2573852345
33%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 33
67
33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 43%
Transactional 4%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 US Automotive Commercial Vehicles brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
tractorsupply.com 35.63
americantrucks.com 7.53
trailersplus.com 5.31
bobcat.com 4.46
deere.com 4.37
toyota.com 2.91
campingworld.com 2.88
cargurus.com 1.55
carmax.com 1.44
chevrolet.com 1.42
others 32.5
  • tractorsupply.com - 35.63%
  • americantrucks.com - 7.53%
  • trailersplus.com - 5.31%
  • bobcat.com - 4.46%
  • deere.com - 4.37%
  • toyota.com - 2.91%
  • campingworld.com - 2.88%
  • cargurus.com - 1.55%
  • carmax.com - 1.44%
  • chevrolet.com - 1.42%
  • others - 32.5%

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In the PPC landscape, tractorsupply.com leads with 35.63% click share, followed by others at 32.50%. Americantrucks.com captures 7.53%, while trailersplus.com holds 5.31%.

Market Exposure

Share of Spend for the top 10 US Automotive Commercial Vehicles brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date trailersplus.com bobcat.com deere.com toyota.com subaru.com chevrolet.com tractorsupply.com campingworld.com carmax.com cargurus.com
2026/05/01 2.07% 3.6% 5.46% 8.04% 5.2% 5.09% 0.76% 3.64% 3.77% 4.56%
2026/05/02 2.26% 5.88% 5.39% 6.01% 2.66% 5.82% 2.35% 4.18% 3.19% 4.35%
2026/05/03 1.53% 1.72% 5.73% 8.11% 6.99% 5.92% 2.57% 2.57% 4.48% 4.96%
2026/05/04 1.25% 2.4% 2.98% 9.13% 4.01% 6.58% 0.85% 3.56% 3.07% 5.23%
2026/05/05 1.9% 4.43% 4.75% 6.67% 2.85% 5.36% 2.28% 2.49% 4.51% 3.85%
2026/05/06 2.69% 1.9% 4.74% 6.9% 6.09% 4.13% 2.23% 4.14% 5.84% 3.75%
2026/05/07 2.14% 3.67% 7.02% 7.34% 5.72% 5.01% 3.79% 4.53% 2.17% 2.36%
2026/05/08 2.2% 2.16% 5.64% 6.76% 4.88% 3.44% 2.07% 3.6% 3.66% 2.89%
2026/05/09 2.35% 4.72% 5% 7.93% 5.6% 3.99% 1.34% 4.24% 4.17% 3.43%
2026/05/10 1.45% 5.79% 5.14% 7.13% 7.44% 5.62% 0.92% 2.85% 3.44% 3.51%
2026/05/11 4.23% 1.79% 2.5% 2.92% 2.94% 3.13% 2.57% 5.92% 12.08% 4.74%
2026/05/12 4.44% 2.15% 2.16% 2.59% 2.6% 2.94% 1.37% 4.82% 15.61% 5.4%
2026/05/13 5.29% 4.13% 3.79% 4.19% 3.56% 4.62% 3.27% 4.73% 2.19% 2.94%
2026/05/14 8.8% 4.29% 6.76% 7.47% 2.72% 4.96% 3.69% 2.39% 1.22% 0.65%
2026/05/15 2.18% 2.14% 5.59% 6.69% 4.88% 3.41% 2.05% 3.58% 3.63% 2.86%
2026/05/16 10.28% 2.52% 3.93% 6.81% 4.73% 5.92% 2.58% 2.25% 0.52% 0.43%
2026/05/17 10.71% 2.69% 6.49% 7.86% 5.69% 6.09% 2.52% 1.47% 0.87% 0.59%
2026/05/18 10.05% 2.95% 4.93% 5.97% 4.06% 5.52% 3.8% 1.12% 0.36% 0.77%
2026/05/19 12.67% 3.32% 4.8% 5.58% 2.43% 4.82% 2.29% 1.26% 0.51% 0.64%
2026/05/20 12% 3.74% 3.13% 4.84% 3.26% 6.75% 2.31% 1.46% 0.5% 0.56%
2026/05/21 9.02% 4.94% 7.35% 7.16% 4.63% 3.49% 3.8% 0.77% 0.22% 0.6%
2026/05/22 10.49% 2.13% 5.81% 7.02% 6.07% 4.38% 2.89% 1.16% 0.31% 0.6%
2026/05/23 14.5% 4.8% 5.05% 6.69% 5.73% 3.93% 4.06% 1.22% 0.79% 0.56%
2026/05/24 10.75% 2.82% 4% 7.14% 7.28% 6.4% 2.98% 1.34% 0.7% 0.52%
2026/05/25 9.33% 2.53% 3.53% 5% 5.15% 7.99% 4.5% 0.99% 0.44% 0.62%
2026/05/26 9.98% 1.91% 5.4% 7.09% 4.79% 7.34% 4.02% 1.34% 0.79% 0.66%
2026/05/27 7.12% 3.06% 4.14% 7.67% 5.3% 6.23% 2.46% 1.12% 0.76% 0.49%
2026/05/28 12.28% 2.32% 3.13% 7.54% 4.83% 5.09% 2.02% 1.13% 0.18% 0.35%
2026/05/29 8.46% 3.22% 5.53% 6.8% 4.53% 4.93% 3.28% 1.41% 0.66% 0.46%
2026/05/30 11.26% 6.71% 4.32% 6.07% 3.88% 4.84% 2.22% 1.1% 0.7% 0.52%
2026/05/31 11.69% 6.26% 6.21% 5.88% 5.09% 4.88% 4.06% 1.46% 0.71% 0.55%
  • trailersplus.com
  • bobcat.com
  • deere.com
  • toyota.com
  • subaru.com
  • chevrolet.com
  • tractorsupply.com
  • campingworld.com
  • carmax.com
  • cargurus.com

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In May 2026, trailersplus.com saw a significant rise, peaking at 14.50 on the 23rd. Meanwhile, carmax.com experienced a sharp decline after a mid-month peak of 15.61. The month concluded with trailersplus.com leading, while carmax.com ended lower.

Market Exposure

Competitor Count for US Automotive Commercial Vehicles

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 832
2026/05/02 834
2026/05/03 840
2026/05/04 856
2026/05/05 892
2026/05/06 932
2026/05/07 879
2026/05/08 916
2026/05/09 898
2026/05/10 903
2026/05/11 1283
2026/05/12 1374
2026/05/13 1088
2026/05/14 1053
2026/05/15 916
2026/05/16 1025
2026/05/17 1019
2026/05/18 971
2026/05/19 800
2026/05/20 659
2026/05/21 628
2026/05/22 615
2026/05/23 611
2026/05/24 651
2026/05/25 647
2026/05/26 733
2026/05/27 747
2026/05/28 662
2026/05/29 676
2026/05/30 726
2026/05/31 683

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May began with 832 advertisers, peaking at 1,374 mid-month. A decline followed, ending with 683 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Commercial Vehicles

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
tractorsupply.com 5.99%
trailersplus.com 3.91%
texaspridetrailers.com 0.67%
sleequipment.com 0.61%
boomandbucket.com 0.5%
autotrader.com -1.42%
cargurus.com -1.94%
carfax.com -2.1%
carmax.com -2.58%
campingworld.com -3.32%

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Tractorsupply.com surged with a 5.99% click share increase, while campingworld.com dropped by 3.32%. Trailersplus.com also rose by 3.91%.

Campaign Efficiency

US Automotive Commercial Vehicles Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date tractorsupply.com bobcat.com trailersplus.com deere.com americantrucks.com toyota.com chevrolet.com campingworld.com carmax.com cargurus.com
2026/05/01 9.02% 5.97% 1.18% 9.37% 3.15% 4.39% 2.49% 4.25% 3.56% 5.52%
2026/05/02 9.99% 8.25% 1.22% 7.3% 2.67% 2.83% 2.19% 4.44% 2.93% 4.62%
2026/05/03 18.71% 1.42% 0.85% 5.11% 1.58% 4.63% 2.61% 2.77% 3.81% 5.34%
2026/05/04 9.72% 2.32% 0.87% 1.46% 1.65% 5.25% 3.26% 4.37% 3.32% 6.54%
2026/05/05 12.85% 5.34% 1.26% 4.5% 4.85% 3.36% 2.25% 2.65% 4.46% 4.6%
2026/05/06 16.11% 1.67% 1.56% 5.33% 1.89% 4.2% 2.05% 4.58% 4.75% 4.29%
2026/05/07 17.76% 5.37% 1.15% 8.32% 1.43% 3.47% 2.25% 5.16% 1.67% 2.66%
2026/05/08 13.75% 1.75% 1.14% 7.83% 2.41% 2.95% 1.7% 3.73% 3.26% 3.22%
2026/05/09 10.82% 5.88% 1.16% 5.13% 4.62% 4.6% 2.01% 5.48% 4.18% 4.23%
2026/05/10 4.54% 7.66% 1.22% 5.76% 1.86% 4.56% 3.25% 3.73% 3.86% 4.97%
2026/05/11 14.19% 2.28% 3.25% 2.98% 1.6% 1.49% 1.32% 6.19% 8.82% 4.48%
2026/05/12 6.32% 3.12% 3.08% 2.76% 1.54% 1.38% 1.36% 5.47% 12.12% 4.97%
2026/05/13 16.07% 5.71% 3.55% 4.31% 2.79% 2.45% 2.19% 5.77% 2.81% 3.24%
2026/05/14 19.97% 4.73% 5.74% 7.04% 3.31% 3.99% 2.22% 2.39% 0.8% 0.71%
2026/05/15 13.74% 1.75% 1.14% 7.83% 2.41% 2.95% 1.7% 3.75% 3.26% 3.22%
2026/05/16 13.82% 2.24% 7.83% 1.77% 3.98% 4.07% 2.75% 2.36% 0.43% 0.51%
2026/05/17 15.75% 2.52% 8.56% 7.39% 3.28% 4.85% 2.99% 1.83% 0.7% 0.71%
2026/05/18 19.01% 2.77% 9.11% 5% 3.89% 3.9% 2.86% 1.42% 0.35% 0.91%
2026/05/19 13.32% 3.09% 9.67% 5.05% 2.25% 3.22% 2.42% 1.55% 0.4% 0.78%
2026/05/20 10.58% 5.36% 9.26% 1.44% 6.12% 2.61% 3.04% 1.84% 0.38% 0.7%
2026/05/21 18.93% 7.89% 6.67% 9.76% 2.39% 3.45% 1.49% 0.86% 0.18% 0.63%
2026/05/22 18.65% 1.87% 7.26% 6.39% 0.6% 4.36% 2.17% 1.39% 0.25% 0.69%
2026/05/23 21.98% 6.16% 8.32% 3.76% 1.06% 3.63% 1.85% 1.25% 0.7% 0.56%
2026/05/24 17.36% 2.74% 10.06% 2.15% 1.33% 4.46% 3.73% 1.6% 0.69% 0.67%
2026/05/25 25.02% 2.08% 7.19% 1.4% 3.69% 2.65% 3.54% 1.03% 0.4% 0.6%
2026/05/26 23.15% 1.56% 6.96% 5.97% 1.91% 4.07% 3.34% 1.41% 0.71% 0.64%
2026/05/27 14.56% 5.27% 5.58% 5.19% 2.11% 4.83% 2.98% 1.25% 0.56% 0.58%
2026/05/28 14.45% 2.3% 10.21% 1.62% 2.54% 5.13% 2.96% 1.35% 0.23% 0.44%
2026/05/29 19.81% 3.87% 5.83% 7.44% 2.03% 3.55% 2.16% 1.34% 0.52% 0.45%
2026/05/30 10.08% 11.5% 7.86% 4.89% 4.67% 3.54% 2.54% 1.2% 0.62% 0.54%
2026/05/31 18.18% 9.67% 7.72% 7.03% 4.88% 3.26% 2.13% 1.34% 0.55% 0.53%
  • tractorsupply.com
  • bobcat.com
  • trailersplus.com
  • deere.com
  • americantrucks.com
  • toyota.com
  • chevrolet.com
  • campingworld.com
  • carmax.com
  • cargurus.com

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In May 2026, Tractor Supply’s impression share fluctuated, peaking at 25.02% on the 25th. Bobcat’s share remained low, with a slight rise to 11.5% on the 30th. TrailersPlus saw a steady increase, reaching 10.21% on the 28th. Deere’s share varied, peaking at 9.76% on the 21st. American Trucks and Toyota maintained moderate shares, while Chevrolet and Camping World had lower, stable shares. CarMax and CarGurus experienced minimal fluctuations. The month concluded with Tractor Supply leading, followed by Deere and TrailersPlus.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Commercial Vehicles

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Commercial Vehicles - Last month
  1. 1
    0% Financing For 84 Months* | Get A Free* Front-End Loader https://www.bobcat.com › compact › tractors

    0% financing for 84 mo.* or Free* front-end loader when you buy a Bobcat compact tractor. Bobcat compact tractors deliver impressive power, lift capacity and implement versatility.

  2. 2
    John Deere® Official Site https://www.deere.com

    Order Online Or Find A Dealer — Need A Machine That’s Also Easy To Trailer? Explore John Deere® Skid Steers! Shop Now. Transform Your Workflow With Our John Deere® Skid Steers...

  3. 3
    Massey Ferguson Tractors - Massey Ferguson Ag Equipment https://www.ronsequipment.com

    Full Service Massey Ferguson Dealer Serving Northern Colorado & Wyoming. Call Today! All Of Our Tractor Components Are Built Together, So They Work Better Together. Financing Available. Trusted Equipment Dealer. 30 Years in Business. Brands: JCB, Massey Ferguson, Hesston, Sunflower, Woods.

  4. 4
    Scraper Construction Machine - Tractor Land Leveler For Sale https://www.titanmachinery.com

    Ashland offers 10 models from 14 yards to 34 yards capacity for tractors up to 600+hp. For tough work, the Ashland 3250SS can cut, carry, and dump up to 3 1/4 cubic yards. Locations Near You. Shop Ashland Scrapers. Trust Titan Machinery. Titan Works For You.

  5. 5
    Tractor Supply Company https://www.tractorsupply.com

    Tractor Supply® Official Site — Shop Tractor Supply Co. For Everyday Low Prices On Products For You And Your Pets!

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In the competitive landscape of Google PPC for commercial vehicles, Bobcat’s ad stands out with its enticing offer of 0% financing for 84 months or a free front-end loader, highlighting power and versatility. John Deere emphasizes ease and efficiency with their skid steers, while Ron’s Equipment showcases trusted brands and financing options. Titan Machinery focuses on heavy-duty capabilities with Ashland scrapers, and Tractor Supply appeals with everyday low prices. Each ad uniquely targets specific needs, from financing to product versatility.

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