US Automotive Commercial Vehicles - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Commercial Vehicles – US

Google AI Overview visibility for Automotive Commercial Vehicles US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 19.4232740147
80.5767259853
19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 36
64
36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 46%
Transactional 4%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 US Automotive Commercial Vehicles brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
tractorsupply.com 35.62
bobcat.com 5.25
americantrucks.com 5.21
deere.com 4.2
campingworld.com 4.04
cargurus.com 3.41
carfax.com 3.2
toyota.com 2.98
subaru.com 1.87
penskeusedtrucks.com 1.85
others 32.37
  • tractorsupply.com - 35.62%
  • bobcat.com - 5.25%
  • americantrucks.com - 5.21%
  • deere.com - 4.2%
  • campingworld.com - 4.04%
  • cargurus.com - 3.41%
  • carfax.com - 3.2%
  • toyota.com - 2.98%
  • subaru.com - 1.87%
  • penskeusedtrucks.com - 1.85%
  • others - 32.37%

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Tractor Supply leads with 35.62% click share, followed by ‘others’ at 32.37%. Bobcat and American Trucks trail with 5.25% and 5.21%, respectively.

Market Exposure

Share of Spend for the top 10 US Automotive Commercial Vehicles brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date toyota.com carfax.com chevrolet.com subaru.com cargurus.com campingworld.com deere.com bobcat.com penskeusedtrucks.com carmax.com
2026/04/01 6.6% 4.12% 4.22% 3.28% 4.12% 2.91% 2.01% 2.68% 2.62% 5.93%
2026/04/02 6.01% 4.92% 4.83% 4.91% 6.13% 3.46% 2.79% 3.21% 2.81% 4.42%
2026/04/03 6.67% 2.32% 6.72% 4.87% 3.45% 3.3% 5.2% 5.67% 1.35% 2.47%
2026/04/04 6.92% 3.29% 6.03% 5.49% 4.29% 2.45% 4.32% 5.54% 2.7% 3.72%
2026/04/05 5.74% 3.77% 4.76% 3.67% 4.64% 2.84% 4.08% 6.99% 2.74% 3.92%
2026/04/06 3.62% 4.03% 4.69% 4.98% 4.55% 3.58% 2.67% 2.38% 3.92% 3.25%
2026/04/07 5.5% 3.81% 4.1% 5.59% 4.99% 2.93% 3.57% 3.83% 2.97% 2.76%
2026/04/08 5.77% 3.65% 4.96% 6.85% 4.66% 3.36% 2.53% 2.91% 6.23% 3.02%
2026/04/09 6.84% 4.09% 4.82% 5.54% 5.84% 3.58% 3.13% 2.37% 2.08% 3.09%
2026/04/10 6.24% 2.7% 6.11% 6.18% 5.62% 2.44% 2.11% 2.09% 2.83% 4.05%
2026/04/11 4.74% 2.98% 4.89% 3.85% 4.69% 3.55% 5.19% 7% 3.19% 2.59%
2026/04/12 7.89% 2.58% 7.04% 5.95% 5.11% 2.39% 5.33% 3.25% 2.73% 2.63%
2026/04/13 7.65% 3.27% 6.66% 5.94% 4.65% 3.02% 2.39% 4.47% 2.52% 3.32%
2026/04/14 4.97% 3.21% 5.56% 4.97% 5.93% 3.18% 2.52% 2.83% 3.02% 3.12%
2026/04/15 4.07% 4.59% 4.31% 3.43% 4.62% 3.63% 2.93% 3.06% 5.64% 4.05%
2026/04/16 3.39% 7.25% 3.83% 3.7% 5.9% 4.81% 2.36% 2.76% 4.98% 3.55%
2026/04/17 2.49% 4.91% 5.81% 3.99% 5.38% 4.8% 2.82% 3.36% 7% 3.06%
2026/04/18 4.66% 5.47% 6.97% 4.47% 4.7% 3.31% 1.81% 1.59% 3.86% 2.6%
2026/04/19 5.25% 3.76% 7.97% 6.22% 3.47% 2.69% 4.8% 5.19% 2.84% 6.9%
2026/04/20 4.22% 3.45% 9.96% 6.72% 5.13% 3.89% 3.76% 3.65% 2.57% 3.07%
2026/04/21 4.51% 6.23% 7.26% 7.95% 6.02% 2.38% 2.95% 4.9% 3.62% 3.39%
2026/04/22 6.8% 4.8% 6.02% 6.64% 4.46% 3.78% 3.73% 3.18% 2.97% 2.01%
2026/04/23 9.85% 4.07% 4.26% 4.42% 3.54% 4.83% 3.2% 2.64% 2.57% 2.03%
2026/04/24 7.67% 4.15% 6.22% 4.81% 3.97% 3.81% 2.97% 3.36% 3.72% 1.82%
2026/04/25 9.09% 4.16% 4.36% 4.58% 4.57% 4.3% 4.64% 1.23% 3.55% 2.7%
2026/04/26 8.64% 4.31% 5.75% 6.71% 4.65% 3.46% 2.43% 1.66% 2.56% 3.53%
2026/04/27 5.56% 6.17% 4.19% 4.29% 5.84% 2.43% 5.1% 2.16% 4.76% 3.74%
2026/04/28 7.26% 3.53% 7.74% 3.85% 4.24% 2.98% 3.63% 2.67% 2.1% 3.78%
2026/04/29 8.47% 3.43% 7.27% 3.64% 3.34% 3.8% 3.93% 1.74% 1.71% 1.99%
2026/04/30 6.91% 5.66% 5.48% 5.07% 4.53% 4.16% 4.02% 3.35% 1.34% 1.32%
  • toyota.com
  • carfax.com
  • chevrolet.com
  • subaru.com
  • cargurus.com
  • campingworld.com
  • deere.com
  • bobcat.com
  • penskeusedtrucks.com
  • carmax.com

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Toyota’s PPC spend fluctuated, peaking at 9.85% on April 23. Chevrolet surged to 9.96% on April 20. Subaru and Carfax showed steady growth, while Carmax’s share declined, ending at 1.32%.

Market Exposure

Competitor Count for US Automotive Commercial Vehicles

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 957
2026/04/02 989
2026/04/03 970
2026/04/04 969
2026/04/05 985
2026/04/06 1036
2026/04/07 1012
2026/04/08 989
2026/04/09 961
2026/04/10 969
2026/04/11 854
2026/04/12 866
2026/04/13 949
2026/04/14 865
2026/04/15 941
2026/04/16 882
2026/04/17 886
2026/04/18 962
2026/04/19 879
2026/04/20 878
2026/04/21 885
2026/04/22 891
2026/04/23 905
2026/04/24 891
2026/04/25 871
2026/04/26 844
2026/04/27 834
2026/04/28 833
2026/04/29 845
2026/04/30 829

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April began with 957 advertisers, peaking at 1,036 on the 6th. A decline followed, ending the month at 829.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Commercial Vehicles

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
americantrucks.com 2.56%
carfax.com 1.01%
campingworld.com 0.68%
kubotausa.com 0.62%
avanttecno.com 0.57%
jeep.com -0.19%
unitedagandturf.com -0.31%
ascoeq.com -0.37%
bobcat.com -1.18%
tractorsupply.com -8.78%

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Americantrucks.com surged with a 2.56% click share increase, while tractorsupply.com faced an 8.78% decline.

Campaign Efficiency

US Automotive Commercial Vehicles Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date tractorsupply.com bobcat.com deere.com campingworld.com carfax.com cargurus.com toyota.com autotrader.com penskeusedtrucks.com carmax.com
2026/04/01 15.57% 2.55% 1.14% 3.26% 4.34% 4.17% 4.01% 1.42% 2.15% 4.45%
2026/04/02 15.23% 3.89% 3.21% 3.99% 4.16% 5.77% 3.07% 2.52% 2.52% 3.18%
2026/04/03 14.2% 8.3% 9.45% 4.33% 2.32% 3.51% 3.47% 1.73% 1.09% 2.55%
2026/04/04 16.02% 8.73% 6.61% 2.95% 3.35% 4.53% 3.59% 1.88% 2.2% 2.59%
2026/04/05 13.28% 9.88% 5.93% 3.19% 3.94% 4.83% 2.86% 2.02% 2.35% 3.54%
2026/04/06 14.71% 2.1% 3.37% 4.14% 3.99% 4.54% 1.63% 2.46% 3.14% 2.87%
2026/04/07 16.69% 4.68% 5.88% 3.39% 3.92% 4.48% 2.52% 2.19% 2.61% 2.1%
2026/04/08 17.29% 2.94% 3.7% 4.22% 3.88% 5.11% 3.2% 2.47% 4.79% 3.03%
2026/04/09 19.26% 2.23% 3.81% 4.3% 3.97% 6.17% 3.66% 3.91% 1.82% 2.96%
2026/04/10 15.15% 2.12% 1.15% 3.08% 2.93% 5.86% 3.36% 2.48% 2.48% 3.55%
2026/04/11 17.66% 10.72% 9.56% 3.61% 2.38% 4.04% 2.1% 1.69% 2.39% 1.74%
2026/04/12 14.85% 2.91% 8.7% 3.35% 2.65% 5.34% 3.35% 2.47% 2.09% 1.96%
2026/04/13 16.85% 5.7% 1.34% 3.28% 3.58% 5.1% 4.37% 2.41% 2.45% 2.79%
2026/04/14 18.42% 2.6% 1.33% 3.62% 3.42% 6.03% 2.76% 2.6% 2.75% 2.66%
2026/04/15 14.16% 4.24% 3.31% 3.94% 4.81% 4.69% 2.11% 4.26% 4.07% 3.33%
2026/04/16 13.85% 4.8% 1.21% 5.66% 5.93% 5.98% 1.63% 2.91% 4.53% 2.98%
2026/04/17 7.56% 5.49% 4.39% 5.85% 5.73% 5.79% 1.4% 4.19% 6.1% 3.38%
2026/04/18 11.26% 1.42% 0.97% 3.85% 5.91% 5.21% 2.59% 3.21% 3.75% 2.59%
2026/04/19 11.72% 7.23% 8.78% 3.19% 3.63% 3.74% 3.04% 2.14% 3.08% 4.68%
2026/04/20 13.23% 5.59% 5.35% 4.08% 3.62% 5.75% 2.33% 2.8% 2.5% 2.71%
2026/04/21 10.82% 6.57% 4.49% 2.88% 6.11% 6.07% 2.57% 2.58% 3.12% 2.92%
2026/04/22 14.04% 3.15% 4.77% 4.51% 5.13% 4.79% 3.76% 2.57% 2.75% 2.15%
2026/04/23 16.69% 4.55% 4.22% 4.51% 4.28% 3.69% 4.82% 2.43% 2.22% 2.09%
2026/04/24 21.79% 4.36% 3.86% 3.7% 4.11% 3.7% 3.26% 2.67% 3.27% 1.63%
2026/04/25 9.46% 1.09% 9.65% 5.04% 4.66% 4.86% 4.94% 2.68% 3.36% 2.37%
2026/04/26 23.04% 1.73% 1.21% 3.65% 4.42% 5.43% 4.57% 2.57% 2.07% 3.48%
2026/04/27 0.34% 2.08% 12.43% 2.85% 6.34% 6.59% 2.99% 3.67% 3.68% 3%
2026/04/28 8.09% 2.5% 4.95% 3.5% 3.72% 4.95% 3.97% 3.29% 1.76% 3.65%
2026/04/29 8.16% 1.63% 5.29% 3.89% 3.76% 3.7% 4.13% 2.56% 1.55% 1.84%
2026/04/30 10.79% 5.48% 4.93% 4.93% 4.89% 4.37% 3.24% 2.94% 1.31% 1.12%
  • tractorsupply.com
  • bobcat.com
  • deere.com
  • campingworld.com
  • carfax.com
  • cargurus.com
  • toyota.com
  • autotrader.com
  • penskeusedtrucks.com
  • carmax.com

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Tractorsupply.com saw fluctuating impressions, peaking at 23.04% on April 26. Bobcat.com had a notable spike on April 11 with 10.72%. Deere.com peaked on April 27 at 12.43%. Campingworld.com maintained steady impressions, ending at 4.93%. Carfax.com showed a peak on April 27 with 6.34%. Cargurus.com had a high of 6.59% on April 27. Toyota.com saw a peak on April 25 at 4.94%. Autotrader.com remained stable, peaking at 4.26% on April 15. Penskeusedtrucks.com peaked on April 17 at 6.10%. Carmax.com had a peak on April 19 with 4.68%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Commercial Vehicles

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Commercial Vehicles - Last month
  1. 1
    Bobcat Tractors | One Tractor To Do It All | Unending Versatility https://www.bobcat.com

    With 40+ attachments, Bobcat compact tractors position you to tackle every job. Save now when...

  2. 2
    John Deere® Official Site - Find The Right Tractor For You https://www.deere.com

    Ready To Tackle Any Job? Get Your John Deere® Compact Tractor Today! Contact Your Dealer!

  3. 3
    Massey Ferguson Tractors https://www.masseyferguson.com › tractors › compact-utility

    Financing Available — Massey Ferguson compact tractors are versatile workhorses built for your land. Affordable...

  4. 4
    Compact Tractors on Sale - Starting at $195 Per Month¹ https://agriculture.newholland.com › offers

    Get rolling on your to-do list and save big with loads of offers on compact tractors. Get 0% deals¹ or cash back² on compacts from your New Holland dealer. View Products. View Resources. See Newsroom. Request A Quote. Sign Up For E-Mail.

  5. 5
    Tractor Supply Company - Buy Online & Pick Up In Store https://www.tractorsupply.com

    Get Pet Food, Livestock Feed, Work Boots, Trailer Supplies, Lawn & Garden, Tools, & More!

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In the competitive world of compact tractors, Bobcat, John Deere, Massey Ferguson, New Holland, and Tractor Supply Company shine with unique propositions. Bobcat emphasizes versatility with 40+ attachments, while John Deere highlights readiness for any task. Massey Ferguson offers affordability and financing, New Holland tempts with attractive deals, and Tractor Supply focuses on convenience with online purchases and in-store pickups.

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