US Automotive Commercial Vehicles - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Commercial Vehicles – US

Google AI Overview visibility for Automotive Commercial Vehicles US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 35.5258901333
64.4741098667
35%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 32
68
32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 37%
Transactional 5%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 US Automotive Commercial Vehicles brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
tractorsupply.com 28.07
americantrucks.com 12.56
deere.com 4.84
toyota.com 4.37
cargurus.com 3.86
bobcat.com 2.99
trailersplus.com 2.94
chevrolet.com 2.38
subaru.com 2.32
campingworld.com 2.1
others 33.57
  • tractorsupply.com - 28.07%
  • americantrucks.com - 12.56%
  • deere.com - 4.84%
  • toyota.com - 4.37%
  • cargurus.com - 3.86%
  • bobcat.com - 2.99%
  • trailersplus.com - 2.94%
  • chevrolet.com - 2.38%
  • subaru.com - 2.32%
  • campingworld.com - 2.1%
  • others - 33.57%

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In the PPC landscape, ‘others’ dominate with 33.57% click share, followed by Tractor Supply at 28.07%. American Trucks holds 12.56%, while Deere and Toyota trail with 4.84% and 4.37%, respectively.

Market Exposure

Share of Spend for the top 10 US Automotive Commercial Vehicles brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date deere.com toyota.com carmax.com subaru.com bobcat.com tractorsupply.com cargurus.com trailersplus.com chevrolet.com campingworld.com
2026/07/01 8.43% 3.08% 2.31% 6.5% 4.79% 5.39% 1.71% 4.71% 5.2% 2.89%
2026/07/02 7.03% 11.32% 0.91% 5.94% 1.29% 1.95% 4.39% 3.42% 13.05% 1.48%
2026/07/03 10.18% 10.37% 0.67% 5.36% 3.95% 5.18% 2.3% 2.96% 6.99% 2.15%
2026/07/04 6.11% 12.92% 1.21% 7% 2.57% 0.6% 1.27% 3.17% 6.31% 2.47%
2026/07/05 9.18% 14.84% 2.47% 4.6% 1.47% 2.98% 2.29% 3.79% 6.9% 1.37%
2026/07/06 5.66% 11.54% 1.03% 6.13% 2.52% 3.98% 2.57% 1.61% 5.07% 1.15%
2026/07/07 7.53% 17.65% 1.13% 6.01% 2.16% 1.94% 1.94% 2.6% 6.06% 1.5%
2026/07/08 8.13% 10.95% 0.71% 4.73% 2.32% 5.21% 4.49% 1.29% 7.65% 3.57%
2026/07/09 4.52% 12.26% 3.81% 4.48% 1.26% 2.78% 7.21% 2.43% 2.89% 1.75%
2026/07/10 2.63% 5.39% 2.78% 2.87% 2.4% 3.45% 7.38% 2.75% 4.47% 1.31%
2026/07/11 2.38% 6.4% 4.43% 3.31% 2.22% 0.89% 5.53% 7.36% 3.75% 2.65%
2026/07/12 2.12% 7.03% 2.36% 3.34% 2.7% 1.84% 7.58% 3.95% 5.26% 1.59%
2026/07/13 3.33% 6.42% 0.9% 4.98% 2.84% 6.71% 3.62% 2.65% 9.93% 1.35%
2026/07/14 10.06% 5.15% 1.8% 4.91% 5.61% 3.55% 5.43% 1.33% 3.63% 0.56%
2026/07/15 6.3% 5.29% 3.33% 3.24% 6.2% 4.07% 6.05% 2.81% 7.12% 1.5%
2026/07/16 4.51% 10.23% 2.4% 3.22% 3.17% 5.77% 5.13% 3.54% 2.51% 1.56%
2026/07/17 3.75% 6.64% 1.99% 12.97% 4.08% 0.3% 6.43% 3.55% 1.56% 1.08%
2026/07/18 2.99% 10.83% 2.22% 13.59% 2.98% 3.6% 6.6% 3.79% 2.23% 1.55%
2026/07/19 6.19% 8.18% 2.46% 2.89% 6.43% 4.69% 7.11% 3.67% 3.3% 6.43%
2026/07/20 4.67% 7.7% 1.88% 3.25% 1.62% 5.12% 6.13% 2.7% 3.48% 1.98%
2026/07/21 9.34% 4.82% 1.67% 4.65% 5.21% 3.29% 5.07% 1.24% 3.37% 0.52%
2026/07/22 4.43% 9.26% 2.78% 3.51% 2.5% 3.71% 5.35% 3.5% 2.91% 1.53%
2026/07/23 3.93% 6.2% 2.62% 5.36% 2.22% 1.73% 7.6% 3.82% 3.43% 1.61%
2026/07/24 4.98% 6.89% 4.13% 10.46% 1.84% 1.94% 5.6% 3.07% 3.56% 1.35%
2026/07/25 3.98% 8.9% 1.99% 4.39% 1.87% 2.26% 8.31% 2.78% 4.38% 1.7%
2026/07/26 1.96% 7.1% 3.24% 9.55% 2.2% 2.96% 7.26% 3.13% 4.13% 1.99%
2026/07/27 8.03% 8.17% 2.79% 5.05% 2.98% 3.8% 5.44% 1.9% 2.85% 1.49%
2026/07/28 26.74% 9.05% 0.79% 2.6% 3.43% 1.4% 3.71% 1.86% 3.61% 1.83%
2026/07/29 20.62% 8.18% 0.67% 2.11% 2.61% 3.23% 4.76% 1.64% 3.88% 0.99%
2026/07/30 20.47% 10.24% 1.85% 2.03% 1.33% 3.08% 4.27% 3.6% 3.94% 0.75%
2026/07/31 17.63% 10.39% 5.83% 3.94% 3.13% 2.79% 2.31% 1.88% 1.82% 1.44%
  • deere.com
  • toyota.com
  • carmax.com
  • subaru.com
  • bobcat.com
  • tractorsupply.com
  • cargurus.com
  • trailersplus.com
  • chevrolet.com
  • campingworld.com

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In July 2026, deere.com saw fluctuating PPC spend, peaking at 26.74 on July 28. Toyota.com maintained steady high values, while carmax.com remained low. Subaru.com and bobcat.com had moderate trends. By month’s end, deere.com led.

Market Exposure

Competitor Count for US Automotive Commercial Vehicles

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 675
2026/07/02 806
2026/07/03 759
2026/07/04 726
2026/07/05 729
2026/07/06 711
2026/07/07 725
2026/07/08 727
2026/07/09 926
2026/07/10 986
2026/07/11 995
2026/07/12 1060
2026/07/13 962
2026/07/14 907
2026/07/15 940
2026/07/16 907
2026/07/17 862
2026/07/18 920
2026/07/19 950
2026/07/20 827
2026/07/21 907
2026/07/22 1298
2026/07/23 1271
2026/07/24 1305
2026/07/25 1292
2026/07/26 1347
2026/07/27 1118
2026/07/28 1030
2026/07/29 1017
2026/07/30 1006
2026/07/31 976

Copyright © Adthena. All rights reserved.

July saw a dynamic shift in advertiser numbers, starting at 675 and peaking at 1,347. The month concluded with a slight dip to 976, showcasing a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Commercial Vehicles

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
americantrucks.com 4.98%
deere.com 1.79%
nissanusa.com 0.36%
subaru.com 0.3%
trailersplus.com 0.19%
jcb.com -0.4%
boomandbucket.com -0.41%
bobcat.com -0.48%
chevrolet.com -0.73%
tractorsupply.com -2.61%

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Americantrucks.com surged with a 4.98% click share increase, while tractorsupply.com faced a 2.61% decline. Deere.com rose by 1.79%, contrasting with chevrolet.com’s 0.73% drop.

Campaign Efficiency

US Automotive Commercial Vehicles Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date tractorsupply.com deere.com toyota.com americantrucks.com cargurus.com bobcat.com campingworld.com subaru.com trailersplus.com chevrolet.com
2026/07/01 26.47% 6.26% 1.23% 1.39% 2.16% 2.97% 4.15% 3.2% 2.75% 2.89%
2026/07/02 13.11% 6.3% 5.62% 1.51% 4.72% 1.01% 1.99% 2.7% 2.38% 6.98%
2026/07/03 22.96% 10.92% 5.27% 1.65% 2.89% 3.85% 2.15% 2.49% 2.51% 3.84%
2026/07/04 4.58% 5.62% 9.81% 4.19% 2.26% 2.33% 3.74% 4.65% 3.71% 5.06%
2026/07/05 18.34% 8.37% 7.45% 0.73% 3.28% 1.29% 1.92% 2.45% 2.43% 4.22%
2026/07/06 12.11% 4.98% 7.66% 1.49% 3.01% 1.92% 1.33% 3.57% 1.11% 3.42%
2026/07/07 13.17% 6.35% 9.3% 0.95% 2.89% 1.73% 1.77% 3.55% 1.83% 4.24%
2026/07/08 17.85% 10.5% 5.24% 1.96% 4.69% 1.6% 4.33% 2.74% 1.16% 4.45%
2026/07/09 15.53% 3.12% 5.63% 1.7% 7.42% 0.81% 2.73% 1.83% 2.51% 1.48%
2026/07/10 14.66% 1.03% 2.86% 4.03% 6.57% 2.77% 1.36% 1.44% 2.01% 2.74%
2026/07/11 5.28% 0.76% 3.25% 4.67% 6.56% 1.53% 3.29% 1.82% 4.85% 2.68%
2026/07/12 11.87% 0.71% 3.41% 3.11% 7.13% 1.64% 2.16% 1.49% 2.95% 3.26%
2026/07/13 26.14% 1.04% 3.31% 1.61% 4.11% 1.76% 1.28% 2.03% 2.27% 6.41%
2026/07/14 16.44% 9.96% 2.59% 5.41% 5.12% 5.7% 0.66% 2.05% 1.09% 2.09%
2026/07/15 11.98% 6.39% 2.63% 5.46% 5.3% 4.92% 1.77% 1.38% 2.17% 3.78%
2026/07/16 19.51% 3.49% 4.52% 4.39% 5.37% 1.8% 1.48% 1.44% 3.15% 1.43%
2026/07/17 3.97% 4.23% 4.35% 1.61% 6.84% 3.37% 2.07% 7.09% 4.39% 1.2%
2026/07/18 18.93% 2.84% 4.93% 5.25% 5.61% 3.64% 1.93% 5.06% 4.98% 1.25%
2026/07/19 14.04% 4.61% 3.77% 7.22% 6.35% 7.3% 4.49% 1.15% 2.7% 1.64%
2026/07/20 15.19% 4.33% 4.05% 4.51% 6.13% 1.01% 1.87% 1.67% 2.3% 1.78%
2026/07/21 16.44% 9.96% 2.59% 5.41% 5.12% 5.7% 0.66% 2.05% 1.09% 2.09%
2026/07/22 17.97% 3.47% 4.36% 3.86% 5.32% 1.46% 1.71% 1.53% 3.55% 1.83%
2026/07/23 7.05% 3.94% 3.38% 5.36% 7.94% 1.42% 2.16% 2.57% 4.4% 2.38%
2026/07/24 10.05% 4.85% 3.7% 4.16% 5.63% 1.27% 1.74% 4.45% 3.22% 2.26%
2026/07/25 12.5% 2.4% 4.85% 5.03% 7.02% 1.25% 2.44% 1.98% 2.23% 2.74%
2026/07/26 10.63% 0.71% 4.03% 4.41% 6.94% 2.4% 2.77% 4.18% 3.26% 2.77%
2026/07/27 13.36% 8.37% 4.05% 3.28% 6.11% 1.77% 1.87% 2.3% 1.42% 1.77%
2026/07/28 10.78% 11.09% 5.69% 1.56% 4.89% 4.82% 2.14% 1.55% 2.12% 2.69%
2026/07/29 17.11% 5.37% 6.12% 6.3% 5.24% 2.22% 1.19% 1.22% 1.58% 2.69%
2026/07/30 17.49% 8.92% 5.97% 4.58% 4.41% 1.34% 1.02% 1.21% 3.01% 2.83%
2026/07/31 11.87% 9.32% 5.45% 4.96% 2.97% 2.44% 2.09% 1.99% 1.97% 1.34%
  • tractorsupply.com
  • deere.com
  • toyota.com
  • americantrucks.com
  • cargurus.com
  • bobcat.com
  • campingworld.com
  • subaru.com
  • trailersplus.com
  • chevrolet.com

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In July 2026, Tractor Supply led with fluctuating impressions, peaking early and mid-month. Deere showed a steady presence, while Toyota and American Trucks had moderate shares. CarGurus and Bobcat saw varied trends, with Camping World and Subaru maintaining lower visibility. Chevrolet’s impressions were consistent, ending the month with a slight dip.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Commercial Vehicles

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Commercial Vehicles - Last month
  1. 1
    Bobcat Tractors—Bring It Home https://www.bobcat.com › compact › tractors

    Get Offers On Bobcat Tractors — Bobcat compact tractors deliver impressive power, lift capacity and implement versatility. Take advantage of 0% financing for 84 months* when you buy a rugged Bobcat compact tractor.

  2. 2
    John Deere® Official Site | Find A Dealer Near You https://www.deere.com

    Ready To Tackle Any Job? Get Your John Deere® Compact Tractor Today! Contact Your Dealer! Shop A Tractor For All Your Dream Projects! Discover Our 1 Series Sub-Compact Tractors.

  3. 3
    New Holland Agriculture | Tractor Deals Available Now https://agriculture.newholland.com › offers

    Experience the versatility & reliability of a New Holland utility tractor. Take advantage of in-season savings on a new utility tractor from New Holland. View Products. See Solutions. View Services. See Newsroom. Highlights: Brochures Available, Newsroom Available, Financing Available.

  4. 4
    TractorHouse.com | All Major Makes & Models | Visit Now & Save More https://www.tractorhouse.com

    Your Source For New & Used Tractors, Farm Equipment, Parts & Dealers. Visit Today! Fast, Simple Tools To Find The Right Farm Dealer & Equipment For You & Contact Them Today! All Major Brands & Models. Farm Industry Leader.

  5. 5
    Tractor Supply Official Site https://www.tractorsupply.com

    Buy Online & Pick Up In Store — Shop Tractor Supply Co. For Everyday Low Prices On Products For You And Your Pets! Tractor Supply Co. Is Your Source For The Out Here Lifestyle! Buy Online, Pick Up @ TSC.

Copyright © Adthena. All rights reserved.

In the competitive world of compact tractors, Bobcat, John Deere, and New Holland stand out with compelling offers. Bobcat emphasizes power and financing, while John Deere highlights versatility and dealer connections. New Holland focuses on reliability and savings. TractorHouse and Tractor Supply provide comprehensive options and convenience for buyers.

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