AUS Automotive Auto Care, Services & Repair - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Care, Services & Repair – AUS

Google AI Overview visibility for Automotive Auto Care, Services & Repair AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 17.7845412672
82.2154587328
17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 19
81
19%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 11%
Navigational 7%
Seasonal 0%
Local 4%
Problem Solving 15%

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Market Exposure

Share of Clicks for top 10 AUS Automotive Auto Care, Services & Repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
supercheapauto.com.au 12.85
toyota.com.au 7.78
mynrma.com.au 7.07
lubemobile.com.au 6.38
budgetdirect.com.au 5.44
mycar.com.au 4.36
mobiletyreshop.com.au 2.51
racq.com.au 2.12
giraffetools.com 1.96
racv.com.au 1.96
others 47.57
  • supercheapauto.com.au - 12.85%
  • toyota.com.au - 7.78%
  • mynrma.com.au - 7.07%
  • lubemobile.com.au - 6.38%
  • budgetdirect.com.au - 5.44%
  • mycar.com.au - 4.36%
  • mobiletyreshop.com.au - 2.51%
  • racq.com.au - 2.12%
  • giraffetools.com - 1.96%
  • racv.com.au - 1.96%
  • others - 47.57%

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In the automotive PPC landscape, ‘others’ dominate with 47.57% click share, while ‘supercheapauto.com.au’ leads individual advertisers at 12.85%.

Market Exposure

Share of Spend for the top 10 AUS Automotive Auto Care, Services & Repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date mynrma.com.au budgetdirect.com.au mycar.com.au gio.com.au youi.com.au lubemobile.com.au supercheapauto.com.au racq.com.au toyota.com.au bingle.com.au
2025/12/01 10.43% 8.96% 7.74% 2.78% 0.73% 7.88% 1.47% 3.07% 3.09% 2.31%
2025/12/02 7.27% 7% 2.41% 2.7% 0.44% 8.41% 0.19% 2.02% 2.11% 3.13%
2025/12/03 7.15% 7.21% 1.57% 3.49% 0.36% 9.4% 0.37% 3.7% 2.45% 2.55%
2025/12/04 7.29% 8.11% 3.77% 2.77% 1.05% 7.06% 2.39% 3.69% 2.42% 2.36%
2025/12/05 9.86% 7.6% 3.36% 5.53% 0.78% 7.79% 1.72% 2.52% 2.06% 1.66%
2025/12/06 8.98% 8.02% 5.52% 3.17% 0.94% 4.74% 4.22% 1.94% 1.34% 3.85%
2025/12/07 5.63% 5.96% 6.88% 3.62% 0.43% 8.23% 1.78% 6.8% 2.4% 1.69%
2025/12/08 7.32% 7.41% 4.73% 3.15% 1.86% 9.22% 1.05% 2.29% 2.14% 2.33%
2025/12/09 6.34% 6.24% 4.62% 2.87% 0.76% 7.35% 1.19% 2.28% 2.1% 2.64%
2025/12/10 7.99% 6.58% 4.76% 3.27% 0.71% 7.08% 0.92% 2.9% 2.38% 4.2%
2025/12/11 10.5% 6.24% 4.87% 3.93% 1.53% 5.88% 1.72% 4.37% 1.92% 4.17%
2025/12/12 10.2% 6.66% 2.78% 5.99% 1.15% 4.2% 0.97% 2.52% 2.25% 3.4%
2025/12/13 6.81% 6.58% 6.05% 4.46% 0.42% 5.32% 1.64% 4.51% 2.11% 4.11%
2025/12/14 7.4% 6.38% 7.6% 3.87% 0.26% 4.08% 1.04% 3.3% 2.18% 3.95%
2025/12/15 7.14% 4.29% 4.97% 4.17% 1.6% 8.26% 1.38% 1.94% 2.36% 5.21%
2025/12/16 4.88% 5.63% 4.05% 3.56% 2.64% 4.8% 2.93% 3.66% 2.04% 2.73%
2025/12/17 5.86% 5.19% 4.78% 5.34% 2.76% 6.02% 2.54% 2.01% 2.58% 3.48%
2025/12/18 5.85% 5.72% 3.31% 5.79% 5.06% 1.1% 2.35% 4.42% 3.53% 1.32%
2025/12/19 5.6% 5.76% 5.04% 4.35% 5.76% 5.17% 6.67% 4.08% 1.95% 3.28%
2025/12/20 5.5% 5.11% 4.37% 2.62% 0.84% 3.37% 3.87% 2.52% 2.62% 3.88%
2025/12/21 9.65% 6.4% 4.87% 5.19% 0.6% 6.94% 2.05% 3.35% 2.21% 3.02%
2025/12/22 6.8% 6.72% 6.61% 5.64% 7.63% 3.34% 1.97% 2.23% 1.87% 2.87%
2025/12/23 6.32% 5.36% 7.41% 4.36% 5.79% 3.68% 2.57% 2.18% 2.17% 2%
2025/12/24 7.01% 6.4% 5.09% 4.18% 4.57% 4.07% 2.05% 3.43% 2.31% 1.69%
2025/12/25 4.08% 6.05% 5.81% 2.81% 4.3% 5.18% 9.53% 4.72% 1.74% 1.42%
2025/12/26 12.16% 6.56% 3.43% 4.41% 1.11% 3.06% 9.02% 2.57% 1.69% 2.79%
2025/12/27 7.99% 8.58% 4.03% 4.06% 0.74% 5.9% 2.77% 1.37% 2.51% 3.08%
2025/12/28 11.56% 8.2% 3.51% 4.87% 0.59% 6.12% 2.98% 1.97% 1.88% 3.08%
2025/12/29 3.84% 9.66% 9.16% 2.95% 3.12% 6.14% 0.96% 4.58% 2.58% 2.89%
2025/12/30 10.14% 9.7% 6.25% 6.73% 2.48% 4.88% 1.4% 2.35% 2.86% 0.85%
2025/12/31 7.65% 7.54% 6.09% 5.17% 5% 4.91% 2.69% 2.43% 2.27% 0.83%
  • mynrma.com.au
  • budgetdirect.com.au
  • mycar.com.au
  • gio.com.au
  • youi.com.au
  • lubemobile.com.au
  • supercheapauto.com.au
  • racq.com.au
  • toyota.com.au
  • bingle.com.au

Copyright © Adthena. All rights reserved.

In December 2025, mynrm.com.au led with fluctuating spend, peaking at 12.16% on the 26th. Budgetdirect.com.au maintained steady growth, ending at 7.54%. Mycar.com.au saw a late surge, reaching 9.16% on the 29th.

Market Exposure

Competitor Count for AUS Automotive Auto Care, Services & Repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 267
2025/12/02 259
2025/12/03 275
2025/12/04 298
2025/12/05 275
2025/12/06 292
2025/12/07 264
2025/12/08 272
2025/12/09 269
2025/12/10 271
2025/12/11 261
2025/12/12 286
2025/12/13 282
2025/12/14 247
2025/12/15 269
2025/12/16 287
2025/12/17 309
2025/12/18 260
2025/12/19 281
2025/12/20 287
2025/12/21 271
2025/12/22 276
2025/12/23 295
2025/12/24 275
2025/12/25 268
2025/12/26 293
2025/12/27 285
2025/12/28 303
2025/12/29 287
2025/12/30 291
2025/12/31 276

Copyright © Adthena. All rights reserved.

December saw fluctuating advertiser numbers, peaking at 309 on the 17th. The month concluded with 276 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Auto Care, Services & Repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
supercheapauto.com.au 10.8%
midas.com.au 1.07%
repco.com.au 0.98%
autobarn.com.au 0.76%
obrien.com.au 0.74%
giraffetools.com -0.7%
toyota.com.au -1.13%
mynrma.com.au -1.45%
acetune.com.au -1.64%
lubemobile.com.au -2.53%

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Supercheapauto.com.au surged with a 10.8% click share increase, while lubemobile.com.au faced a decline of 2.53%. Midas.com.au and repco.com.au also saw positive growth.

Campaign Efficiency

AUS Automotive Auto Care, Services & Repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date supercheapauto.com.au mycar.com.au giraffetools.com budgetdirect.com.au gio.com.au mynrma.com.au lubemobile.com.au saltycaptain.com.au toyota.com.au racq.com.au
2025/12/01 4.26% 8.99% 0.33% 6.89% 2.69% 5.56% 7.16% 1.15% 3.85% 2.93%
2025/12/02 0.91% 1.81% 17.77% 4.17% 1.31% 3.23% 6.69% 5.14% 2.05% 1.46%
2025/12/03 1.69% 1.97% 0.23% 6.39% 2.74% 5.15% 7.51% 1.57% 3.27% 2.21%
2025/12/04 5.07% 4.84% 2.84% 5.99% 2.57% 6.81% 6.1% 0.29% 3.19% 2%
2025/12/05 3.97% 3.72% 2.37% 6.11% 4.26% 5.97% 7.32% 1% 2.77% 2.77%
2025/12/06 11.29% 5.78% 2.37% 5.35% 1.99% 5.45% 4% 5.31% 1.78% 1.59%
2025/12/07 5.12% 6.77% 2.56% 4.47% 2.74% 3.94% 7.68% 0.64% 3.22% 3.67%
2025/12/08 3.44% 5.93% 0.1% 6.49% 3.31% 5.12% 9.29% 0.83% 2.98% 1.91%
2025/12/09 5.9% 4.77% 4.1% 4.75% 3.3% 3.89% 6.43% 4.79% 2.68% 1.54%
2025/12/10 2.48% 4.97% 7.28% 4.46% 2.19% 4.74% 5.53% 6.04% 2.98% 1.17%
2025/12/11 5.32% 6.37% 4.61% 4.59% 2.67% 6.26% 5.33% 2.67% 2.8% 2.36%
2025/12/12 3.07% 3.37% 0.18% 6.4% 5.37% 6.12% 3.34% 2.69% 3% 1.87%
2025/12/13 7.8% 7.19% 2.17% 5.07% 2.66% 4.88% 4.36% 0.77% 2.92% 2.59%
2025/12/14 3.4% 8.07% 2.32% 4.75% 2.73% 5.61% 3.04% 0.96% 2.91% 2.63%
2025/12/15 4.32% 5.69% 0% 4.07% 3.93% 4.96% 8.22% 1.48% 3.16% 1.97%
2025/12/16 7.97% 3.85% 5.79% 3.94% 2.53% 4.61% 3.94% 4.68% 2.49% 1.87%
2025/12/17 8.17% 5.28% 4% 3.98% 3.4% 2.93% 5.44% 1.02% 3.42% 1.55%
2025/12/18 6.1% 3.62% 0.3% 4.53% 4.38% 4.41% 1.21% 0.5% 4.72% 4.48%
2025/12/19 23.62% 4.39% 1.54% 3.62% 2.36% 2.95% 2.54% 8.39% 1.94% 2.16%
2025/12/20 9.47% 4.78% 0% 4.17% 2.42% 5.3% 2.33% 1.55% 3.22% 1.86%
2025/12/21 7.94% 4.88% 8.74% 3.83% 3.32% 5.65% 5.72% 2.6% 2.48% 1.78%
2025/12/22 5.83% 7.92% 0% 4.53% 4.67% 4.18% 2.61% 1.6% 2.34% 1.85%
2025/12/23 10.37% 7.92% 1.81% 3.62% 2.63% 3.03% 2.92% 2.7% 2.52% 1.48%
2025/12/24 5.53% 4.94% 2% 4.88% 2.7% 3.64% 3.26% 2.88% 2.7% 1.33%
2025/12/25 30.95% 4.73% 0% 3.43% 1.98% 2.96% 2.99% 0.35% 1.82% 2.2%
2025/12/26 30.81% 3.82% 0% 4.1% 2.38% 5.71% 1.64% 2.18% 1.81% 1.73%
2025/12/27 6.57% 3.76% 0.09% 6.48% 3.13% 5.16% 5.25% 1.08% 3.06% 0.93%
2025/12/28 9.83% 3.54% 1.9% 6.32% 3.45% 6.64% 4.38% 2.67% 2.31% 1.55%
2025/12/29 2.24% 10.43% 2.46% 7.9% 3.35% 4.26% 5.06% 1.14% 3.19% 2.47%
2025/12/30 4.67% 7.17% 2.45% 7.51% 5.27% 5.07% 3.46% 1.12% 3.64% 2.56%
2025/12/31 9.97% 7.31% 6.26% 6.11% 3.93% 3.91% 3.32% 2.97% 2.82% 2.13%
  • supercheapauto.com.au
  • mycar.com.au
  • giraffetools.com
  • budgetdirect.com.au
  • gio.com.au
  • mynrma.com.au
  • lubemobile.com.au
  • saltycaptain.com.au
  • toyota.com.au
  • racq.com.au

Copyright © Adthena. All rights reserved.

Supercheapauto.com.au’s impression share surged mid-month, peaking at 30.95% on December 25. Mycar.com.au maintained steady performance, while giraffetools.com saw fluctuating shares. Budgetdirect.com.au ended strong, and racq.com.au remained consistent.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Care, Services & Repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Care, Services & Repair - Last month
  1. 1
    Bingle Online Car Insurance https://www.bingle.com.au

    Time To Stop Paying Too Much — Winner Of The Canstar Award For Outstanding Value Car Insurance Again. 6 Years In A Row!

  2. 2
    GIO Roadside Assistance https://www.gio.com.au

    Get Quality Cover With GIO — No Joining Fee & The Option To Easily Add It To Your Platinum or Comprehensive Car Policy.

  3. 3
    The Mechanic That Comes To You - Same Day Mechanical Repairs https://www.lubemobile.com.au

    Over 90% Of Mechanical Repairs Are Done On Site When Convenient For You. Get A Quote Today

  4. 4
    NRMA roadside assistance https://www.mynrma.com.au

    24/7 Callouts Across Australia — Get 3 months free roadside assistance then just $11.65 per month. T&Cs apply. Expert Technicians.

  5. 5
    RACV Roadside Assistance - 24/7 Australia-Wide https://www.racv.com.au › roadside › assistance

    Join A Highly Reputable Service & A 110 Year Old Name That You Can Trust On The Move.

Copyright © Adthena. All rights reserved.

In the competitive world of automotive services, Bingle’s award-winning value proposition shines, while GIO and NRMA emphasize seamless roadside assistance. Lube Mobile offers convenience with on-site repairs, and RACV leverages its century-old trust. Each ad uniquely captures consumer needs.

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