Why is the AUS Automotive Auto Care, Services & Repair February 2026 Report useful and how should I use it?

Why is the AUS Automotive Auto Care, Services & Repair February 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Automotive Auto Care, Services & Repair February 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Automotive Auto Care, Services & Repair February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Automotive Auto Care, Services & Repair February 2026 Report?

The AUS Automotive Auto Care, Services & Repair February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Automotive Auto Care, Services & Repair February 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Automotive Auto Care, Services & Repair February 2026 Report for?

The AUS Automotive Auto Care, Services & Repair February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Automotive Auto Care, Services & Repair - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Automotive Auto Care, Services & Repair AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	28.8786670255
	71.1213329745

28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	8
	92

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	2%
Transactional	4%
Navigational	3%
Seasonal	0%
Local	2%
Problem Solving	35%

Market Exposure

Share of Clicks for top 10 AUS Automotive Auto Care, Services & Repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
mynrma.com.au	10.25
toyota.com.au	8.83
supercheapauto.com.au	8.36
lubemobile.com.au	5.86
budgetdirect.com.au	4.88
mycar.com.au	4.09
checkvin.com.au	3.84
saltycaptain.com.au	2.53
mobiletyreshop.com.au	2.3
racq.com.au	2.13
others	46.93

mynrma.com.au - 10.25%
toyota.com.au - 8.83%
supercheapauto.com.au - 8.36%
lubemobile.com.au - 5.86%
budgetdirect.com.au - 4.88%
mycar.com.au - 4.09%
checkvin.com.au - 3.84%
saltycaptain.com.au - 2.53%
mobiletyreshop.com.au - 2.3%
racq.com.au - 2.13%
others - 46.93%

In the automotive PPC landscape, mynra.com.au leads with 10.25% click share, closely followed by toyota.com.au at 8.83%. Meanwhile, ‘others’ dominate with 46.93%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Auto Care, Services & Repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	mycar.com.au	mynrma.com.au	budgetdirect.com.au	checkvin.com.au	racv.com.au	toyota.com.au	rac.com.au	lubemobile.com.au	racq.com.au	youi.com.au
2026/02/01	6.58%	6.14%	6.8%	2.79%	2.49%	2.65%	3.5%	8.05%	3.33%	0.84%
2026/02/02	6.8%	8.75%	9.35%	2.74%	0.7%	3.21%	1.1%	5.57%	2.91%	1.44%
2026/02/03	6.22%	7.66%	10.76%	2.65%	3.23%	2.97%	0.46%	6.68%	3.18%	2.35%
2026/02/04	4.84%	4.17%	10.4%	2.41%	2.34%	3.04%	1.53%	5.55%	3.07%	3.86%
2026/02/05	5.78%	3.98%	9.1%	0.34%	1%	2.81%	3.04%	4.2%	3.17%	2.22%
2026/02/06	3.57%	5.88%	10.45%	0.85%	3.66%	3.08%	1.74%	3.42%	1.47%	2.67%
2026/02/07	1.92%	4.14%	10.5%	2.04%	2.4%	3.28%	5.63%	4.17%	2.29%	0.59%
2026/02/08	3.27%	5.71%	10.13%	2.42%	1.48%	3.59%	3.48%	4.55%	2.48%	0.74%
2026/02/09	4.46%	4.15%	9.46%	2.23%	2.33%	3%	0.85%	4.78%	4.86%	2.16%
2026/02/10	4.44%	6.07%	9.64%	1.92%	1.07%	3.19%	2.3%	10.01%	1.57%	3.12%
2026/02/11	3.59%	4.22%	9.77%	2.42%	2.29%	2.98%	1.3%	6.51%	4.32%	2.32%
2026/02/12	4.44%	5.26%	10.19%	3.29%	3.75%	3.69%	1.04%	4.21%	2.66%	3.89%
2026/02/13	3.47%	5.71%	10.15%	0.83%	3.56%	3%	1.69%	3.32%	1.42%	2.6%
2026/02/14	1.86%	4%	10.15%	1.97%	2.32%	3.17%	5.44%	4.03%	2.25%	0.57%
2026/02/15	3.23%	5.65%	10.02%	2.4%	1.47%	3.55%	3.45%	4.5%	2.45%	0.73%
2026/02/16	4.43%	4.11%	9.39%	2.21%	2.31%	2.97%	0.88%	4.74%	4.82%	2.14%
2026/02/17	4.44%	7.22%	11.46%	1.48%	5.53%	4.29%	1.92%	11.02%	1.98%	2.45%
2026/02/18	5.59%	8.97%	9.6%	1.59%	1.78%	2.21%	1.23%	8.38%	2.19%	4.27%
2026/02/19	7.01%	5.42%	7.87%	2.48%	2.32%	3.23%	0.81%	6.17%	1.49%	1.9%
2026/02/20	5.58%	9.47%	6.43%	3.22%	1.64%	4.04%	0.63%	2.42%	3.52%	4.02%
2026/02/21	4.44%	6.33%	6.97%	3.27%	2.08%	3.09%	1.86%	2.88%	1.49%	1.94%
2026/02/22	3.74%	7.48%	9.34%	2.92%	3.85%	3.98%	0.76%	8.43%	2.76%	1.78%
2026/02/23	5.4%	8.34%	9.47%	3.6%	0.79%	3.63%	4.3%	7.57%	2.09%	2.74%
2026/02/24	6.12%	4.53%	8.65%	2.48%	1.34%	3.5%	1.97%	10.51%	4.52%	2.77%
2026/02/25	6.91%	9.09%	7.7%	4.48%	1.77%	3.36%	1.55%	7.29%	2.57%	2.74%
2026/02/26	4.71%	5.59%	8.68%	2.19%	2.23%	3.9%	3.4%	8.16%	1.75%	1.71%
2026/02/27	7.72%	5.6%	9.48%	3.37%	2.53%	4.38%	1.87%	2.24%	3.91%	3.74%
2026/02/28	14.61%	9.3%	8.39%	4.16%	3.57%	3.16%	2.92%	2.72%	1.6%	0.51%

mycar.com.au
mynrma.com.au
budgetdirect.com.au
checkvin.com.au
racv.com.au
toyota.com.au
rac.com.au
lubemobile.com.au
racq.com.au
youi.com.au

In February 2026, mycar.com.au’s spend share fluctuated, peaking at 14.61% on the 28th. Budgetdirect.com.au maintained a strong presence, while lubemobile.com.au saw significant spikes mid-month. The month concluded with diverse spend shares across advertisers.

Market Exposure

Competitor Count for AUS Automotive Auto Care, Services & Repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	291
2026/02/02	322
2026/02/03	292
2026/02/04	334
2026/02/05	295
2026/02/06	284
2026/02/07	310
2026/02/08	298
2026/02/09	329
2026/02/10	314
2026/02/11	313
2026/02/12	309
2026/02/13	284
2026/02/14	310
2026/02/15	298
2026/02/16	329
2026/02/17	252
2026/02/18	236
2026/02/19	286
2026/02/20	247
2026/02/21	252
2026/02/22	229
2026/02/23	280
2026/02/24	292
2026/02/25	292
2026/02/26	279
2026/02/27	258
2026/02/28	267

February saw fluctuating advertiser numbers, peaking at 334 on the 4th, then declining to 229 by the 22nd, before stabilizing at 267.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Auto Care, Services & Repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
mynrma.com.au	4.72%
aami.com.au	1.52%
checkvin.com.au	1.38%
mycar.com.au	1.15%
toyota.com.au	0.6%
lemansmotors.com.au	-0.54%
waxit.com.au	-0.65%
revs-check.com.au	-1%
saltycaptain.com.au	-1.28%
giraffetools.com	-1.48%

In the past month, mynrma.com.au surged with a 4.72% click share increase, while giraffetools.com faced a decline of 1.48%.

Campaign Efficiency

AUS Automotive Auto Care, Services & Repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	mycar.com.au	mynrma.com.au	checkvin.com.au	supercheapauto.com.au	budgetdirect.com.au	toyota.com.au	gio.com.au	lubemobile.com.au	saltycaptain.com.au	giraffetools.com
2026/02/01	5.24%	5.42%	4.98%	8.71%	3.6%	2.59%	0.94%	6.34%	5.29%	1.92%
2026/02/02	6.39%	4.35%	6.45%	5.4%	3.4%	2.6%	1.56%	4.07%	3.53%	5.12%
2026/02/03	5.91%	9.03%	6.78%	4.07%	4.71%	3.48%	0.96%	4.91%	2.66%	0%
2026/02/04	4.48%	2.79%	5.96%	2.76%	5.52%	2.75%	1.74%	4.99%	1.75%	6.34%
2026/02/05	6.45%	3.7%	0.87%	2.23%	4.59%	2.98%	1.12%	3.43%	0.91%	0%
2026/02/06	2.93%	3.83%	1.99%	7.24%	5%	2.73%	2.32%	2.32%	2.92%	2.12%
2026/02/07	1.46%	4.39%	4.51%	9.32%	5.04%	2.55%	1.72%	2.52%	4.43%	5.84%
2026/02/08	2.93%	4.66%	5.86%	13.78%	4.43%	3.02%	1.38%	2.74%	3.47%	2.24%
2026/02/09	3.68%	3.68%	5.23%	9.56%	4.42%	2.46%	1.19%	3.52%	6.67%	4.81%
2026/02/10	4.71%	3.8%	5.14%	2.48%	4.37%	3.08%	1.59%	9.03%	4.38%	2.35%
2026/02/11	3.55%	3.46%	6.42%	4%	4.34%	2.69%	2.61%	4.39%	7.3%	2.29%
2026/02/12	4.32%	5.53%	8.49%	4.48%	5.22%	3.37%	1.67%	3.38%	6.5%	4.39%
2026/02/13	2.93%	3.83%	1.99%	7.24%	5%	2.73%	2.32%	2.32%	2.92%	2.12%
2026/02/14	1.46%	4.39%	4.51%	9.32%	5.04%	2.55%	1.72%	2.52%	4.43%	5.84%
2026/02/15	2.93%	4.66%	5.86%	13.78%	4.43%	3.02%	1.38%	2.74%	3.47%	2.24%
2026/02/16	3.68%	3.68%	5.23%	9.56%	4.42%	2.46%	1.19%	3.52%	6.67%	4.81%
2026/02/17	4.88%	7.82%	3.69%	7.12%	5.19%	3.87%	4.07%	11.19%	1.54%	0%
2026/02/18	5.01%	9.96%	3.62%	7.8%	4.7%	2.09%	2.89%	4.53%	7.91%	0%
2026/02/19	5.99%	4.2%	5.96%	11.36%	3.31%	2.57%	3.47%	3.55%	4.92%	0.08%
2026/02/20	5.5%	7.11%	8.32%	8.49%	2.69%	3.33%	2.23%	1.66%	1.27%	0%
2026/02/21	4.17%	7.08%	8.65%	7.38%	3.38%	2.65%	2.58%	1.83%	0.46%	4.36%
2026/02/22	3.98%	9.86%	8.76%	3.38%	5.51%	4.45%	5.82%	6.91%	0.16%	0.17%
2026/02/23	5.54%	6.44%	9.64%	2.36%	4.84%	3.79%	2.07%	4.94%	1.16%	0%
2026/02/24	5.69%	6.42%	7.17%	3.2%	5.54%	3.73%	2.22%	8.76%	1.42%	0%
2026/02/25	6.44%	10.43%	11.16%	3.31%	4.01%	3.05%	2.96%	6.1%	1.52%	0%
2026/02/26	4.33%	8.61%	5.24%	2.8%	4.7%	3.62%	3.64%	6.29%	0.93%	0%
2026/02/27	7.83%	9.15%	8.44%	4.6%	4.85%	3.71%	2.47%	1.44%	1.22%	0.15%
2026/02/28	13.49%	9.92%	9.79%	4.95%	4.13%	2.81%	2.31%	1.56%	1.12%	0.22%

mycar.com.au
mynrma.com.au
checkvin.com.au
supercheapauto.com.au
budgetdirect.com.au
toyota.com.au
gio.com.au
lubemobile.com.au
saltycaptain.com.au
giraffetools.com

In February 2026, mycar.com.au saw a significant rise, peaking at 13.49% on the 28th. Meanwhile, supercheapauto.com.au experienced fluctuations, ending at 4.95%. mynrm.com.au maintained a steady presence, closing at 9.92%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Care, Services & Repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Care, Services & Repair - Last month

1
PPSR Check By Rego $15 - Vehicle History Reports $15 https://ppsr.checkvin.com.au › _free_updates
Instant official history reports on a motor vehicle registered anywhere in Australia
2
GIO Roadside Assistance NSW | Stay Covered 24/7 https://www.gio.com.au
Roadside Assist Is a Simple & Affordable Way To Stay Covered 24/7 On Roads Australia-Wide.
3
The Mechanic That Comes To You | Same Day Mechanical Repairs https://www.lubemobile.com.au
Over 90% Of Mechanical Repairs Are Done On Site When Convenient For You. Get A Quote Today
4
REVs Check Report - Vehicle History Check https://www.revs-check.com.au › official › revs
Get the most comprehensive report in seconds. Avoid costly problems.
5
126 bays, no wait for bookings | The Auto Care Experience https://www.westsideauto.com.au › brake › servicing
The best technicians, newest technology, and most comfortable lounge.

In the competitive world of automotive services, five advertisers stand out with compelling PPC ads. Checkvin.com.au offers instant vehicle history reports for $15, emphasizing affordability and speed. GIO.com.au highlights 24/7 roadside assistance, ensuring peace of mind. Lubemobile.com.au promises same-day, on-site mechanical repairs, focusing on convenience. Revs-check.com.au provides comprehensive vehicle history checks, helping avoid costly issues. Westsideauto.com.au boasts 126 bays and no wait times, offering a seamless auto care experience. Each ad uniquely addresses customer needs, from convenience to comprehensive service.

Frequently Asked Questions

Why is the AUS Automotive Auto Care, Services & Repair February 2026 Report useful and how should I use it?

Why is the AUS Automotive Auto Care, Services & Repair February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Automotive Auto Care, Services & Repair February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Automotive Auto Care, Services & Repair February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Automotive Auto Care, Services & Repair February 2026 Report?

The AUS Automotive Auto Care, Services & Repair February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Automotive Auto Care, Services & Repair February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Automotive Auto Care, Services & Repair February 2026 Report for?

The AUS Automotive Auto Care, Services & Repair February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Mazda drives 31% dealer efficiency with Adthena

Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing automotive industry.

They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

Innovating in the hybrid cars market with competitive intelligence

Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Automotive Auto Care, Services & Repair - PPC Market Share Analysis February 2026