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UK Automotive Auto Care, Services & Repair - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Care, Services & Repair – UK

Google AI Overview visibility for Automotive Auto Care, Services & Repair UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 16.4209301666
83.5790698334
16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 57
43
56%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 16%
Navigational 3%
Seasonal 0%
Local 12%
Problem Solving 49%

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Market Exposure

Share of Clicks for top 10 UK Automotive Auto Care, Services & Repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
halfords.com 13.35
kwik-fit.com 10.91
bookmygarage.com 9.3
theaa.com 7.85
clickmechanic.com 6.59
rac.co.uk 4.45
ebay.co.uk 2.8
screwfix.com 2.32
servicingstop.co.uk 2.29
national.co.uk 2.03
others 38.11
  • halfords.com - 13.35%
  • kwik-fit.com - 10.91%
  • bookmygarage.com - 9.3%
  • theaa.com - 7.85%
  • clickmechanic.com - 6.59%
  • rac.co.uk - 4.45%
  • ebay.co.uk - 2.8%
  • screwfix.com - 2.32%
  • servicingstop.co.uk - 2.29%
  • national.co.uk - 2.03%
  • others - 38.11%

Copyright © Adthena. All rights reserved.

Halfords.com leads with 13.35% click share, followed by Kwik-Fit.com at 10.91%. Others dominate with 38.11%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Auto Care, Services & Repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date theaa.com rac.co.uk bookmygarage.com greenflag.com halfords.com ebay.co.uk clickmechanic.com servicingstop.co.uk kwik-fit.com fixter.co.uk
2026/07/01 18.44% 10.15% 12.82% 6.21% 7.99% 0.39% 5.7% 3.11% 1.52% 1.42%
2026/07/02 17.21% 8.41% 12.75% 6.29% 9.28% 0.39% 5.9% 2.77% 2.49% 1.96%
2026/07/03 17.47% 8.78% 10.96% 5.8% 7.62% 0.67% 6.54% 3.38% 2.47% 2.6%
2026/07/04 14.83% 8.23% 10.21% 6.44% 8.32% 1.88% 5.62% 3.02% 2.73% 1.93%
2026/07/05 16.89% 8.65% 9.77% 6.25% 8.22% 1.44% 6.06% 1.74% 3.24% 1.69%
2026/07/06 14.82% 8.29% 9.5% 6.02% 6.75% 1.81% 6.1% 3.15% 1.89% 1.81%
2026/07/07 14.95% 9.19% 10.5% 6.03% 6.89% 1.93% 7.7% 2.71% 1.72% 3.31%
2026/07/08 15.16% 9.29% 9.57% 5.54% 5.98% 2.72% 7.92% 2.2% 2.09% 2.99%
2026/07/09 14.63% 9.68% 9.48% 6.55% 5.26% 2.67% 6.41% 5% 2.32% 2.94%
2026/07/10 12.08% 8.3% 10.69% 5.82% 6.89% 1.76% 6.96% 2.38% 2.44% 3.28%
2026/07/11 10.64% 8.78% 10.97% 4.75% 9.81% 2.1% 6.14% 2.58% 2.73% 3.14%
2026/07/12 11.34% 9.02% 10.81% 4.8% 10.76% 1.76% 5.97% 3.06% 2.92% 2.96%
2026/07/13 10.86% 8.16% 12.41% 4.24% 9.97% 1.09% 6.67% 4.04% 2.2% 4.03%
2026/07/14 10.94% 8.44% 11.9% 4.15% 9.73% 2.03% 6.97% 3.2% 2.43% 3.58%
2026/07/15 10.6% 8.25% 11.32% 4.18% 9.71% 1.85% 5.83% 2.53% 2.44% 3.58%
2026/07/16 13.06% 9.66% 13.07% 5.12% 9.53% 0.37% 5.8% 2.96% 3.06% 2.3%
2026/07/17 17.18% 11.36% 12.28% 6.66% 8.98% 0.73% 4.17% 2.38% 1.72% 1.11%
2026/07/18 17.95% 12.22% 12.86% 5.54% 8.59% 0.52% 4.76% 1.79% 1.64% 1.63%
2026/07/19 15.05% 10.89% 12.12% 5.11% 9.8% 0.22% 5.55% 2.46% 2.76% 2.21%
2026/07/20 17.28% 8.54% 14.57% 4.54% 8.71% 0.68% 4.7% 3.6% 2.02% 1.29%
2026/07/21 10.84% 8.37% 11.79% 4.11% 9.67% 2.01% 6.93% 3.17% 2.41% 3.56%
2026/07/22 13.52% 8.07% 12.81% 4.49% 7.8% 1.85% 5.41% 2.98% 2.02% 2.55%
2026/07/23 13.86% 10.61% 11.71% 4.43% 8.03% 1.96% 5.89% 3.27% 2.4% 2.86%
2026/07/24 13.77% 9.81% 11.54% 5.91% 8.59% 1.96% 5.36% 2.57% 2.57% 2.93%
2026/07/25 13.41% 10.25% 12.01% 5.59% 8.15% 1.51% 5.38% 2.69% 2.34% 2.82%
2026/07/26 14.73% 9.6% 11.93% 3.84% 7.93% 1.49% 5.62% 2.86% 2.62% 3.27%
2026/07/27 15.19% 9.49% 12.06% 4.81% 7.62% 1.61% 5.74% 3.71% 2.09% 2.22%
2026/07/28 16.32% 9.75% 12.5% 4.72% 7.12% 1.04% 6.42% 4.48% 2% 1.73%
2026/07/29 20.94% 10.91% 11.87% 6.17% 4.41% 1.44% 5.07% 3.53% 1.39% 1.32%
2026/07/30 21.35% 9.85% 11.02% 7.67% 4.84% 2.23% 3.69% 4.05% 1.26% 1.16%
2026/07/31 17.2% 11.71% 9.2% 8.77% 5.35% 4.25% 4.06% 2.56% 1.33% 0.49%
  • theaa.com
  • rac.co.uk
  • bookmygarage.com
  • greenflag.com
  • halfords.com
  • ebay.co.uk
  • clickmechanic.com
  • servicingstop.co.uk
  • kwik-fit.com
  • fixter.co.uk

Copyright © Adthena. All rights reserved.

In July 2026, theaa.com led with fluctuating spend, peaking at 21.35%. rac.co.uk and bookmygarage.com followed, showing steady trends. greenflag.com and halfords.com saw notable increases. The month ended with theaa.com maintaining dominance.

Market Exposure

Competitor Count for UK Automotive Auto Care, Services & Repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 681
2026/07/02 744
2026/07/03 768
2026/07/04 786
2026/07/05 747
2026/07/06 766
2026/07/07 795
2026/07/08 751
2026/07/09 752
2026/07/10 765
2026/07/11 810
2026/07/12 808
2026/07/13 840
2026/07/14 810
2026/07/15 789
2026/07/16 790
2026/07/17 775
2026/07/18 729
2026/07/19 725
2026/07/20 689
2026/07/21 810
2026/07/22 855
2026/07/23 856
2026/07/24 829
2026/07/25 883
2026/07/26 882
2026/07/27 854
2026/07/28 868
2026/07/29 741
2026/07/30 721
2026/07/31 681

Copyright © Adthena. All rights reserved.

July saw a dynamic shift in advertisers, starting at 681, peaking at 883 on the 25th, and closing back at 681.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Auto Care, Services & Repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
theaa.com 1.42%
bookmygarage.com 1.19%
rac.co.uk 0.5%
servicingstop.co.uk 0.36%
gov.uk 0.16%
checkmot.com -0.48%
groupon.co.uk -0.52%
clickmechanic.com -0.68%
halfords.com -0.7%
screwfix.com -0.86%

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Theaa.com and bookmygarage.com surged in click share, gaining 1.42 and 1.19, respectively. Meanwhile, screwfix.com and halfords.com saw declines of 0.86 and 0.7.

Campaign Efficiency

UK Automotive Auto Care, Services & Repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date ebay.co.uk eurocarparts.com theaa.com bookmygarage.com halfords.com clickmechanic.com rac.co.uk servicingstop.co.uk kwik-fit.com fixter.co.uk
2026/07/01 1.26% 1.6% 9.96% 10.88% 11.25% 8.04% 4.46% 3.8% 3.3% 1.6%
2026/07/02 1.22% 1.31% 10.34% 10.26% 12% 7.79% 3.51% 3.55% 5.04% 2.31%
2026/07/03 2.15% 1.66% 9.96% 9.23% 10.16% 8.56% 3.49% 4.2% 4.12% 3.31%
2026/07/04 4.69% 4.34% 7.58% 7.01% 10.93% 6.35% 3.15% 3.53% 4.71% 2.08%
2026/07/05 3.65% 2.46% 9.38% 6.85% 11.16% 7.33% 3.88% 1.85% 4.94% 1.86%
2026/07/06 4.06% 3.09% 6.81% 6.59% 7.83% 7.34% 3.44% 3.4% 2.93% 1.87%
2026/07/07 4.95% 3.02% 7.88% 7.78% 8.54% 9.42% 3.97% 3.16% 3.13% 3.91%
2026/07/08 7.14% 3.79% 7.53% 6.96% 7.02% 9.73% 3.83% 2.45% 3.69% 3.33%
2026/07/09 6.59% 4.19% 6.5% 6.68% 6.35% 7.61% 3.54% 6.5% 3.67% 3.38%
2026/07/10 4.64% 4.25% 5.01% 7.69% 8.14% 8.57% 3.08% 2.53% 4.4% 3.39%
2026/07/11 5.22% 4.39% 3.32% 7.52% 11.84% 6.88% 3.51% 2.87% 4.3% 3.09%
2026/07/12 4.66% 1.94% 3.34% 7.41% 13.35% 6.95% 4.07% 3.44% 4.15% 2.87%
2026/07/13 2.84% 2.09% 3.28% 9.3% 12.01% 8.36% 3.46% 4.79% 3.43% 4.53%
2026/07/14 4.83% 3.44% 3.24% 8.16% 11.92% 8.31% 3.42% 3.53% 4% 3.78%
2026/07/15 4.83% 3.37% 3.09% 7.51% 12.48% 7.04% 3.24% 2.58% 4.37% 3.65%
2026/07/16 1.27% 1.38% 6.1% 10.02% 12.07% 7.93% 3.71% 3.54% 5.37% 2.73%
2026/07/17 2.54% 3.36% 9.06% 10.81% 12.65% 6.27% 4.62% 2.93% 4.56% 1.3%
2026/07/18 1.5% 1.42% 8.51% 10.29% 12.87% 6.82% 4.75% 1.9% 4.38% 1.76%
2026/07/19 0.53% 0.62% 6.75% 9.75% 13.55% 7.54% 5.3% 3.24% 5.59% 2.5%
2026/07/20 1.57% 2.2% 9.39% 11.6% 11.3% 6.12% 3.56% 4.27% 4.46% 1.63%
2026/07/21 4.83% 3.44% 3.24% 8.16% 11.92% 8.31% 3.42% 3.53% 4% 3.78%
2026/07/22 4.57% 4.76% 5.17% 8.92% 9.85% 6.54% 3.29% 3.39% 3.39% 2.74%
2026/07/23 5.58% 3.03% 5.51% 8.98% 10.41% 7.55% 3.93% 4% 4.07% 2.98%
2026/07/24 5.08% 3.04% 5.16% 8.81% 11.17% 6.7% 3.78% 2.85% 4.57% 3.16%
2026/07/25 4.23% 2.83% 6.01% 8.83% 10.29% 6.76% 3.84% 3.01% 4.14% 3.18%
2026/07/26 4.04% 3.01% 6.66% 8.96% 10.03% 6.83% 3.88% 3.45% 4.35% 3.57%
2026/07/27 3.78% 2.2% 8.08% 9.55% 9.49% 7.71% 3.56% 4.65% 4.11% 2.58%
2026/07/28 2.54% 1.71% 8.87% 10.38% 9.09% 8.5% 4.39% 6.07% 3.69% 2.01%
2026/07/29 4.4% 2.31% 11.94% 9.3% 5.93% 6.62% 4.17% 4.64% 3.58% 1.45%
2026/07/30 5.89% 4.22% 11.25% 8.74% 6.25% 4.9% 3.76% 5.36% 3.66% 1.46%
2026/07/31 11.42% 7.51% 7.47% 7.24% 6.58% 4.89% 3.48% 3.03% 2.67% 0.52%
  • ebay.co.uk
  • eurocarparts.com
  • theaa.com
  • bookmygarage.com
  • halfords.com
  • clickmechanic.com
  • rac.co.uk
  • servicingstop.co.uk
  • kwik-fit.com
  • fixter.co.uk

Copyright © Adthena. All rights reserved.

In July 2026, Halfords.com led with a strong start, peaking mid-month. Bookmygarage.com maintained steady performance, while ebay.co.uk surged at month’s end. Theaa.com fluctuated, ending lower. Overall, Halfords.com dominated, finishing robustly.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Care, Services & Repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Care, Services & Repair - Last month
  1. 1
    Check | Free Online Car Tax Checker | Carwow https://www.carwow.co.uk

    Compare offers direct from dealers by price and customer rating.

  2. 2
    MOT & Tax Checker Online - Valid MOT? Historial MOT? https://www.checkmot.com

    Get a Vehicle Check For Free. Includes Free Stolen Check, Car Tax Check & Mileage Check. Get a vehicle check and find out instantly if the car has been recorded as stolen. Vehicle MOT Check. Historical MOT Check. Vehicle Tax Check. Historical Tax Check.

  3. 3
    Green Flag UK Breakdown Cover | Switch To Us & You Could Save https://www.greenflag.com › breakdown-cover

    Breakdown Cover - 24/7 Assistance & Recovery - Green Flag

  4. 4
    Kwik Fit | Tyres, MOT, Servicing & More https://www.kwik-fit.com

    Kwik Fit Is Your One Stop Shop For Car Maintenance From Tyres To Servicing, Brakes & MOT. Book Online & Save Before Visiting Your Local Kwik Centre. Same Day Appointments Available.

  5. 5
    MOT & Servicing Made Easy | MOT Only £39.99 https://www.theaa.com › aa › smart_care

    Get an MOT For Only £24.99 When You Book With A Service. Save Time & Money With AA. We Offer Fixed Prices, So You’ll Know Exactly What You’re Paying Up Front.

Copyright © Adthena. All rights reserved.

In the competitive landscape of automotive services, Carwow, Check MOT, Green Flag, Kwik Fit, and The AA stand out with compelling PPC ads. Carwow emphasizes dealer comparisons, Check MOT offers comprehensive vehicle checks, Green Flag highlights 24/7 breakdown assistance, Kwik Fit promotes a one-stop maintenance shop, and The AA focuses on affordable MOT services.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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