Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 15.1487664052 |
| 84.8512335948 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 60 |
| 40 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| halfords.com | 13.17 |
| kwik-fit.com | 7.87 |
| theaa.com | 7.69 |
| bookmygarage.com | 7.41 |
| ebay.co.uk | 5.52 |
| clickmechanic.com | 4.38 |
| rac.co.uk | 3.89 |
| eurocarparts.com | 3.52 |
| hydrouk.co | 2.81 |
| servicingstop.co.uk | 2.24 |
| others | 41.5 |
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In the automotive PPC landscape, Halfords leads with 13.17% click share, followed by Kwik-Fit at 7.87%. Others collectively dominate with 41.50%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | bookmygarage.com | theaa.com | rac.co.uk | clickmechanic.com | halfords.com | servicingstop.co.uk | greenflag.com | motoringassistance.com | ebay.co.uk | eurocarparts.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 0.76% | 12.95% | 8.43% | 4.21% | 11.96% | 5.04% | 4.35% | 1.91% | 3.63% | 2.89% |
| 2026/06/02 | 9.36% | 11.93% | 7.91% | 3.09% | 10.38% | 3.7% | 4.18% | 2.16% | 4.22% | 2.2% |
| 2026/06/03 | 0% | 13.02% | 8.1% | 5.17% | 11.23% | 5.62% | 4.72% | 1.85% | 3.55% | 2.87% |
| 2026/06/04 | 10.33% | 11.74% | 7.83% | 3.49% | 10.37% | 2.44% | 4.29% | 2.41% | 4.93% | 1.95% |
| 2026/06/05 | 9.87% | 10.5% | 7.38% | 4% | 10.23% | 3.03% | 3.68% | 2.23% | 3.77% | 2.81% |
| 2026/06/06 | 9.88% | 10.21% | 7.95% | 3.95% | 9.86% | 1.9% | 4.76% | 1.91% | 3.76% | 2.89% |
| 2026/06/07 | 10.47% | 13.33% | 7.85% | 3.4% | 8.97% | 1.54% | 4.56% | 1.91% | 4.11% | 1.43% |
| 2026/06/08 | 10.58% | 12.68% | 6.18% | 3.97% | 9.02% | 3.85% | 4.54% | 2.3% | 3.07% | 1.84% |
| 2026/06/09 | 10.63% | 12.24% | 6% | 4.8% | 9.27% | 3.33% | 3.72% | 2.14% | 4.54% | 2.36% |
| 2026/06/10 | 9.89% | 11.85% | 6.43% | 4.42% | 10.4% | 3.3% | 2.99% | 2.25% | 5.25% | 2.08% |
| 2026/06/11 | 9.9% | 12.17% | 5.82% | 4.19% | 9.95% | 4.74% | 3.3% | 2.45% | 4.12% | 2.89% |
| 2026/06/12 | 9.51% | 11.93% | 6.36% | 3.55% | 9.61% | 2.92% | 2.46% | 2.6% | 4.43% | 3.34% |
| 2026/06/13 | 10.23% | 12.35% | 6.18% | 2.31% | 9.52% | 2.65% | 3.72% | 2.38% | 4.88% | 1.65% |
| 2026/06/14 | 10.13% | 15.26% | 6.82% | 2.13% | 9.98% | 1.56% | 3.83% | 2.79% | 4.04% | 2.34% |
| 2026/06/15 | 8.94% | 12.94% | 6.57% | 3.13% | 8.67% | 4.34% | 3.62% | 1.47% | 5.61% | 2.73% |
| 2026/06/16 | 9.17% | 12.54% | 5.29% | 3.21% | 9.45% | 3.4% | 3.12% | 1.74% | 6.59% | 2.58% |
| 2026/06/17 | 10.14% | 13.02% | 5.1% | 3.38% | 7.57% | 3.18% | 3.37% | 1.51% | 4.79% | 2.75% |
| 2026/06/18 | 9.46% | 12.97% | 5.33% | 3.68% | 8.56% | 1.74% | 3.3% | 1.77% | 4.9% | 2.96% |
| 2026/06/19 | 10.13% | 12.63% | 5.23% | 3.63% | 7.53% | 1.34% | 3.15% | 1.77% | 6.87% | 3.22% |
| 2026/06/20 | 13.04% | 17.37% | 7.56% | 4.59% | 6.54% | 1.82% | 5.35% | 1.85% | 1.89% | 1.19% |
| 2026/06/21 | 14.41% | 17.51% | 8.63% | 4.46% | 6.99% | 1.89% | 4.6% | 2.79% | 1.34% | 0.68% |
| 2026/06/22 | 16.08% | 15.83% | 8.78% | 5.16% | 6.7% | 3.64% | 5.55% | 1.63% | 0.72% | 0.96% |
| 2026/06/23 | 14.69% | 15.66% | 8.03% | 5.64% | 5.99% | 3.73% | 4.48% | 2.82% | 0.88% | 0.88% |
| 2026/06/24 | 14.29% | 15.8% | 8.6% | 5.99% | 5.49% | 3.15% | 4.42% | 2.69% | 1.07% | 1.51% |
| 2026/06/25 | 16.02% | 15.29% | 8.8% | 6.81% | 6.01% | 3.14% | 3.42% | 1.3% | 1.01% | 0.84% |
| 2026/06/26 | 14.8% | 15.23% | 8.93% | 6.23% | 6.74% | 2.17% | 4.61% | 1.68% | 0.82% | 1.2% |
| 2026/06/27 | 15.4% | 14.7% | 8.29% | 5.95% | 6.85% | 2.44% | 4.52% | 2.29% | 0.59% | 0.77% |
| 2026/06/28 | 15.1% | 16.29% | 8.77% | 6.45% | 7.14% | 1.93% | 5% | 2.34% | 1.05% | 0.48% |
| 2026/06/29 | 15.39% | 14.61% | 7.6% | 7.31% | 6.53% | 3.38% | 4.68% | 2.16% | 0.63% | 0.71% |
| 2026/06/30 | 15.79% | 14.4% | 9.05% | 6.96% | 6.15% | 4.81% | 4.52% | 2.21% | 0.47% | 0.43% |
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In June 2026, BookMyGarage’s PPC spend share surged from 0.76% to 15.79%, peaking mid-month. TheAA maintained a steady presence, while RAC and ClickMechanic showed gradual increases. Halfords and ServicingStop experienced declines, with EuroCarParts and eBay.co.uk dropping significantly by month’s end.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 1339 |
| 2026/06/02 | 1287 |
| 2026/06/03 | 1331 |
| 2026/06/04 | 1337 |
| 2026/06/05 | 1348 |
| 2026/06/06 | 1351 |
| 2026/06/07 | 1302 |
| 2026/06/08 | 1311 |
| 2026/06/09 | 1192 |
| 2026/06/10 | 1170 |
| 2026/06/11 | 1150 |
| 2026/06/12 | 1112 |
| 2026/06/13 | 1092 |
| 2026/06/14 | 1002 |
| 2026/06/15 | 956 |
| 2026/06/16 | 924 |
| 2026/06/17 | 901 |
| 2026/06/18 | 878 |
| 2026/06/19 | 855 |
| 2026/06/20 | 812 |
| 2026/06/21 | 755 |
| 2026/06/22 | 792 |
| 2026/06/23 | 807 |
| 2026/06/24 | 811 |
| 2026/06/25 | 791 |
| 2026/06/26 | 809 |
| 2026/06/27 | 790 |
| 2026/06/28 | 797 |
| 2026/06/29 | 814 |
| 2026/06/30 | 764 |
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June began with 1,339 advertisers, peaking at 1,351 by the 6th. A steady decline followed, reaching 755 on the 21st. The month concluded with a slight recovery, ending at 764 advertisers.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Bookmygarage.com surged with a 3.73% increase, while halfords.com faced a 3.44% decline. Kwik-fit.com and theaa.com also saw positive growth, contrasting with ebay.co.uk’s drop.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | bookmygarage.com | clickmechanic.com | halfords.com | theaa.com | servicingstop.co.uk | rac.co.uk | kwik-fit.com | eurocarparts.com | ebay.co.uk | hydrouk.co |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 0.49% | 3.88% | 11.63% | 6.32% | 4.63% | 3.93% | 3.23% | 6.85% | 7.68% | 5.62% |
| 2026/06/02 | 5.43% | 2.89% | 10.54% | 6.34% | 3.56% | 3.98% | 2.99% | 5.13% | 8.78% | 6.28% |
| 2026/06/03 | 0% | 4.79% | 11.09% | 7.05% | 5.39% | 3.7% | 2.53% | 7.18% | 7.66% | 4.05% |
| 2026/06/04 | 6.19% | 3.27% | 10.46% | 6.43% | 2.13% | 3.79% | 2.64% | 4.5% | 10.03% | 3.17% |
| 2026/06/05 | 5.71% | 3.81% | 10.36% | 5.33% | 2.91% | 3.46% | 2.88% | 6.45% | 7.7% | 5.21% |
| 2026/06/06 | 5.78% | 3.85% | 9.99% | 4.96% | 1.65% | 4% | 3.03% | 6.75% | 7.47% | 5.72% |
| 2026/06/07 | 6.34% | 3.41% | 9.52% | 7.92% | 1.36% | 4.01% | 3.34% | 3.34% | 8.75% | 5.24% |
| 2026/06/08 | 6.37% | 4.21% | 9.16% | 7.87% | 4.16% | 2.62% | 2.29% | 4.6% | 6.81% | 4.15% |
| 2026/06/09 | 6.14% | 4.72% | 9.76% | 6.59% | 3.34% | 2.23% | 2.13% | 5.42% | 9.27% | 6.47% |
| 2026/06/10 | 5.96% | 4.27% | 11.13% | 6.54% | 3.34% | 2.55% | 2.05% | 4.85% | 10.71% | 3.05% |
| 2026/06/11 | 5.55% | 3.82% | 10.76% | 6.97% | 4.95% | 2.15% | 2.42% | 6.43% | 8.24% | 4.79% |
| 2026/06/12 | 5.13% | 3.23% | 10.35% | 6.38% | 2.82% | 2.43% | 2.65% | 7.41% | 8.29% | 5.59% |
| 2026/06/13 | 5.65% | 1.94% | 10.51% | 6.56% | 2.43% | 2.39% | 3.02% | 3.52% | 9.48% | 4.83% |
| 2026/06/14 | 5.93% | 1.94% | 11.22% | 8.56% | 1.29% | 2.53% | 2.99% | 5.65% | 8.66% | 4.84% |
| 2026/06/15 | 4.75% | 2.96% | 10.11% | 6.67% | 4.55% | 2.51% | 1.92% | 5.9% | 10.61% | 7.22% |
| 2026/06/16 | 5% | 2.98% | 11.03% | 7.59% | 3.31% | 1.97% | 2.11% | 5.66% | 12.49% | 3.27% |
| 2026/06/17 | 5.81% | 3.17% | 8.9% | 7.47% | 3.2% | 2.27% | 2.02% | 6.22% | 9.59% | 5.26% |
| 2026/06/18 | 5.01% | 3.21% | 9.45% | 9.49% | 1.5% | 1.94% | 2.18% | 6.4% | 9.29% | 5.39% |
| 2026/06/19 | 5.5% | 3.05% | 8.87% | 6.54% | 1.08% | 2.06% | 2.37% | 6.37% | 12.5% | 6.08% |
| 2026/06/20 | 9.17% | 4.99% | 7.57% | 11.37% | 2.05% | 3.81% | 4.19% | 3.83% | 4.61% | 0.73% |
| 2026/06/21 | 11.08% | 5.08% | 8.43% | 12.03% | 2.28% | 5.16% | 4.03% | 2.16% | 3.77% | 0.74% |
| 2026/06/22 | 12.5% | 6.17% | 8.26% | 9.58% | 4.68% | 4.34% | 3.39% | 2.68% | 2.45% | 1.2% |
| 2026/06/23 | 11.14% | 6.73% | 7.1% | 10.19% | 4.49% | 4.33% | 2.94% | 2.61% | 2.37% | 1.04% |
| 2026/06/24 | 10.69% | 7.09% | 6.57% | 9.07% | 3.96% | 4% | 3.84% | 4.54% | 3.24% | 1.14% |
| 2026/06/25 | 12.44% | 8.06% | 7.31% | 9.88% | 3.66% | 4.77% | 3.56% | 2.24% | 2.16% | 0.53% |
| 2026/06/26 | 11.27% | 7.1% | 8.47% | 9.32% | 2.47% | 4.04% | 3.55% | 3.34% | 2.11% | 0.72% |
| 2026/06/27 | 11.72% | 6.93% | 8.29% | 8.72% | 3.01% | 3.88% | 4.48% | 2.15% | 1.64% | 0.75% |
| 2026/06/28 | 12.49% | 7.9% | 9.48% | 10.64% | 2.31% | 3.76% | 4.68% | 1.39% | 2.61% | 1.12% |
| 2026/06/29 | 13.14% | 9.16% | 8.37% | 8.52% | 4.18% | 3.54% | 4.31% | 1.85% | 1.51% | 1.28% |
| 2026/06/30 | 13.55% | 8.99% | 7.58% | 7.57% | 6.27% | 4.08% | 3.35% | 1.4% | 1.36% | 0.64% |
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In June 2026, bookmygarage.com surged from 0.49% to 13.55%, leading the pack. Meanwhile, ebay.co.uk’s share plummeted from 7.68% to 1.36%. The month concluded with bookmygarage.com dominating the impression share.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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Tyres, MOT, Servicing & More — Kwik Fit Is Your One Stop Shop For Car Maintenance From Tyres To Servicing, Brakes & MOT.
Price Promise - We'll Beat Your Quote From Our Major Competitor By 20%! Get Your Cover Now
Get an MOT For Only £24.99 When You Book With A Service. Save Time & Money With AA.
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In the competitive landscape of automotive services, five advertisers stand out with compelling PPC text ads. Checkmot.com offers comprehensive vehicle checks, emphasizing security with free stolen checks. Greenflag.com promises swift breakdown assistance, highlighting their rapid response time. Kwik-fit.com positions itself as a versatile car maintenance hub. RAC.co.uk attracts with a price promise, undercutting competitors by 20%. Lastly, theaa.com entices with affordable MOT services, promoting cost savings. Each ad uniquely addresses customer needs, from security to savings, showcasing diverse value propositions.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Automotive Auto Care, Services & Repair June 2026 Report
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Data within the UK Automotive Auto Care, Services & Repair June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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Yes. The UK Automotive Auto Care, Services & Repair June 2026 Report aggregates data from across both device types and Google Shopping.
The UK Automotive Auto Care, Services & Repair June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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