UK Automotive Auto Care, Services & Repair - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Care, Services & Repair – UK

Google AI Overview visibility for Automotive Auto Care, Services & Repair UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 15.1487664052
84.8512335948
15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 60
40
60%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 19%
Navigational 3%
Seasonal 0%
Local 8%
Problem Solving 51%

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Market Exposure

Share of Clicks for top 10 UK Automotive Auto Care, Services & Repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
halfords.com 13.17
kwik-fit.com 7.87
theaa.com 7.69
bookmygarage.com 7.41
ebay.co.uk 5.52
clickmechanic.com 4.38
rac.co.uk 3.89
eurocarparts.com 3.52
hydrouk.co 2.81
servicingstop.co.uk 2.24
others 41.5
  • halfords.com - 13.17%
  • kwik-fit.com - 7.87%
  • theaa.com - 7.69%
  • bookmygarage.com - 7.41%
  • ebay.co.uk - 5.52%
  • clickmechanic.com - 4.38%
  • rac.co.uk - 3.89%
  • eurocarparts.com - 3.52%
  • hydrouk.co - 2.81%
  • servicingstop.co.uk - 2.24%
  • others - 41.5%

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In the automotive PPC landscape, Halfords leads with 13.17% click share, followed by Kwik-Fit at 7.87%. Others collectively dominate with 41.50%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Auto Care, Services & Repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date bookmygarage.com theaa.com rac.co.uk clickmechanic.com halfords.com servicingstop.co.uk greenflag.com motoringassistance.com ebay.co.uk eurocarparts.com
2026/06/01 0.76% 12.95% 8.43% 4.21% 11.96% 5.04% 4.35% 1.91% 3.63% 2.89%
2026/06/02 9.36% 11.93% 7.91% 3.09% 10.38% 3.7% 4.18% 2.16% 4.22% 2.2%
2026/06/03 0% 13.02% 8.1% 5.17% 11.23% 5.62% 4.72% 1.85% 3.55% 2.87%
2026/06/04 10.33% 11.74% 7.83% 3.49% 10.37% 2.44% 4.29% 2.41% 4.93% 1.95%
2026/06/05 9.87% 10.5% 7.38% 4% 10.23% 3.03% 3.68% 2.23% 3.77% 2.81%
2026/06/06 9.88% 10.21% 7.95% 3.95% 9.86% 1.9% 4.76% 1.91% 3.76% 2.89%
2026/06/07 10.47% 13.33% 7.85% 3.4% 8.97% 1.54% 4.56% 1.91% 4.11% 1.43%
2026/06/08 10.58% 12.68% 6.18% 3.97% 9.02% 3.85% 4.54% 2.3% 3.07% 1.84%
2026/06/09 10.63% 12.24% 6% 4.8% 9.27% 3.33% 3.72% 2.14% 4.54% 2.36%
2026/06/10 9.89% 11.85% 6.43% 4.42% 10.4% 3.3% 2.99% 2.25% 5.25% 2.08%
2026/06/11 9.9% 12.17% 5.82% 4.19% 9.95% 4.74% 3.3% 2.45% 4.12% 2.89%
2026/06/12 9.51% 11.93% 6.36% 3.55% 9.61% 2.92% 2.46% 2.6% 4.43% 3.34%
2026/06/13 10.23% 12.35% 6.18% 2.31% 9.52% 2.65% 3.72% 2.38% 4.88% 1.65%
2026/06/14 10.13% 15.26% 6.82% 2.13% 9.98% 1.56% 3.83% 2.79% 4.04% 2.34%
2026/06/15 8.94% 12.94% 6.57% 3.13% 8.67% 4.34% 3.62% 1.47% 5.61% 2.73%
2026/06/16 9.17% 12.54% 5.29% 3.21% 9.45% 3.4% 3.12% 1.74% 6.59% 2.58%
2026/06/17 10.14% 13.02% 5.1% 3.38% 7.57% 3.18% 3.37% 1.51% 4.79% 2.75%
2026/06/18 9.46% 12.97% 5.33% 3.68% 8.56% 1.74% 3.3% 1.77% 4.9% 2.96%
2026/06/19 10.13% 12.63% 5.23% 3.63% 7.53% 1.34% 3.15% 1.77% 6.87% 3.22%
2026/06/20 13.04% 17.37% 7.56% 4.59% 6.54% 1.82% 5.35% 1.85% 1.89% 1.19%
2026/06/21 14.41% 17.51% 8.63% 4.46% 6.99% 1.89% 4.6% 2.79% 1.34% 0.68%
2026/06/22 16.08% 15.83% 8.78% 5.16% 6.7% 3.64% 5.55% 1.63% 0.72% 0.96%
2026/06/23 14.69% 15.66% 8.03% 5.64% 5.99% 3.73% 4.48% 2.82% 0.88% 0.88%
2026/06/24 14.29% 15.8% 8.6% 5.99% 5.49% 3.15% 4.42% 2.69% 1.07% 1.51%
2026/06/25 16.02% 15.29% 8.8% 6.81% 6.01% 3.14% 3.42% 1.3% 1.01% 0.84%
2026/06/26 14.8% 15.23% 8.93% 6.23% 6.74% 2.17% 4.61% 1.68% 0.82% 1.2%
2026/06/27 15.4% 14.7% 8.29% 5.95% 6.85% 2.44% 4.52% 2.29% 0.59% 0.77%
2026/06/28 15.1% 16.29% 8.77% 6.45% 7.14% 1.93% 5% 2.34% 1.05% 0.48%
2026/06/29 15.39% 14.61% 7.6% 7.31% 6.53% 3.38% 4.68% 2.16% 0.63% 0.71%
2026/06/30 15.79% 14.4% 9.05% 6.96% 6.15% 4.81% 4.52% 2.21% 0.47% 0.43%
  • bookmygarage.com
  • theaa.com
  • rac.co.uk
  • clickmechanic.com
  • halfords.com
  • servicingstop.co.uk
  • greenflag.com
  • motoringassistance.com
  • ebay.co.uk
  • eurocarparts.com

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In June 2026, BookMyGarage’s PPC spend share surged from 0.76% to 15.79%, peaking mid-month. TheAA maintained a steady presence, while RAC and ClickMechanic showed gradual increases. Halfords and ServicingStop experienced declines, with EuroCarParts and eBay.co.uk dropping significantly by month’s end.

Market Exposure

Competitor Count for UK Automotive Auto Care, Services & Repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 1339
2026/06/02 1287
2026/06/03 1331
2026/06/04 1337
2026/06/05 1348
2026/06/06 1351
2026/06/07 1302
2026/06/08 1311
2026/06/09 1192
2026/06/10 1170
2026/06/11 1150
2026/06/12 1112
2026/06/13 1092
2026/06/14 1002
2026/06/15 956
2026/06/16 924
2026/06/17 901
2026/06/18 878
2026/06/19 855
2026/06/20 812
2026/06/21 755
2026/06/22 792
2026/06/23 807
2026/06/24 811
2026/06/25 791
2026/06/26 809
2026/06/27 790
2026/06/28 797
2026/06/29 814
2026/06/30 764

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June began with 1,339 advertisers, peaking at 1,351 by the 6th. A steady decline followed, reaching 755 on the 21st. The month concluded with a slight recovery, ending at 764 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Auto Care, Services & Repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
bookmygarage.com 3.73%
kwik-fit.com 2.16%
theaa.com 1.91%
clickmechanic.com 1.86%
fixter.co.uk 0.61%
turtlewax.co.uk -0.67%
eurocarparts.com -1.35%
hydrouk.co -1.72%
ebay.co.uk -2.91%
halfords.com -3.44%

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Bookmygarage.com surged with a 3.73% increase, while halfords.com faced a 3.44% decline. Kwik-fit.com and theaa.com also saw positive growth, contrasting with ebay.co.uk’s drop.

Campaign Efficiency

UK Automotive Auto Care, Services & Repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date bookmygarage.com clickmechanic.com halfords.com theaa.com servicingstop.co.uk rac.co.uk kwik-fit.com eurocarparts.com ebay.co.uk hydrouk.co
2026/06/01 0.49% 3.88% 11.63% 6.32% 4.63% 3.93% 3.23% 6.85% 7.68% 5.62%
2026/06/02 5.43% 2.89% 10.54% 6.34% 3.56% 3.98% 2.99% 5.13% 8.78% 6.28%
2026/06/03 0% 4.79% 11.09% 7.05% 5.39% 3.7% 2.53% 7.18% 7.66% 4.05%
2026/06/04 6.19% 3.27% 10.46% 6.43% 2.13% 3.79% 2.64% 4.5% 10.03% 3.17%
2026/06/05 5.71% 3.81% 10.36% 5.33% 2.91% 3.46% 2.88% 6.45% 7.7% 5.21%
2026/06/06 5.78% 3.85% 9.99% 4.96% 1.65% 4% 3.03% 6.75% 7.47% 5.72%
2026/06/07 6.34% 3.41% 9.52% 7.92% 1.36% 4.01% 3.34% 3.34% 8.75% 5.24%
2026/06/08 6.37% 4.21% 9.16% 7.87% 4.16% 2.62% 2.29% 4.6% 6.81% 4.15%
2026/06/09 6.14% 4.72% 9.76% 6.59% 3.34% 2.23% 2.13% 5.42% 9.27% 6.47%
2026/06/10 5.96% 4.27% 11.13% 6.54% 3.34% 2.55% 2.05% 4.85% 10.71% 3.05%
2026/06/11 5.55% 3.82% 10.76% 6.97% 4.95% 2.15% 2.42% 6.43% 8.24% 4.79%
2026/06/12 5.13% 3.23% 10.35% 6.38% 2.82% 2.43% 2.65% 7.41% 8.29% 5.59%
2026/06/13 5.65% 1.94% 10.51% 6.56% 2.43% 2.39% 3.02% 3.52% 9.48% 4.83%
2026/06/14 5.93% 1.94% 11.22% 8.56% 1.29% 2.53% 2.99% 5.65% 8.66% 4.84%
2026/06/15 4.75% 2.96% 10.11% 6.67% 4.55% 2.51% 1.92% 5.9% 10.61% 7.22%
2026/06/16 5% 2.98% 11.03% 7.59% 3.31% 1.97% 2.11% 5.66% 12.49% 3.27%
2026/06/17 5.81% 3.17% 8.9% 7.47% 3.2% 2.27% 2.02% 6.22% 9.59% 5.26%
2026/06/18 5.01% 3.21% 9.45% 9.49% 1.5% 1.94% 2.18% 6.4% 9.29% 5.39%
2026/06/19 5.5% 3.05% 8.87% 6.54% 1.08% 2.06% 2.37% 6.37% 12.5% 6.08%
2026/06/20 9.17% 4.99% 7.57% 11.37% 2.05% 3.81% 4.19% 3.83% 4.61% 0.73%
2026/06/21 11.08% 5.08% 8.43% 12.03% 2.28% 5.16% 4.03% 2.16% 3.77% 0.74%
2026/06/22 12.5% 6.17% 8.26% 9.58% 4.68% 4.34% 3.39% 2.68% 2.45% 1.2%
2026/06/23 11.14% 6.73% 7.1% 10.19% 4.49% 4.33% 2.94% 2.61% 2.37% 1.04%
2026/06/24 10.69% 7.09% 6.57% 9.07% 3.96% 4% 3.84% 4.54% 3.24% 1.14%
2026/06/25 12.44% 8.06% 7.31% 9.88% 3.66% 4.77% 3.56% 2.24% 2.16% 0.53%
2026/06/26 11.27% 7.1% 8.47% 9.32% 2.47% 4.04% 3.55% 3.34% 2.11% 0.72%
2026/06/27 11.72% 6.93% 8.29% 8.72% 3.01% 3.88% 4.48% 2.15% 1.64% 0.75%
2026/06/28 12.49% 7.9% 9.48% 10.64% 2.31% 3.76% 4.68% 1.39% 2.61% 1.12%
2026/06/29 13.14% 9.16% 8.37% 8.52% 4.18% 3.54% 4.31% 1.85% 1.51% 1.28%
2026/06/30 13.55% 8.99% 7.58% 7.57% 6.27% 4.08% 3.35% 1.4% 1.36% 0.64%
  • bookmygarage.com
  • clickmechanic.com
  • halfords.com
  • theaa.com
  • servicingstop.co.uk
  • rac.co.uk
  • kwik-fit.com
  • eurocarparts.com
  • ebay.co.uk
  • hydrouk.co

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In June 2026, bookmygarage.com surged from 0.49% to 13.55%, leading the pack. Meanwhile, ebay.co.uk’s share plummeted from 7.68% to 1.36%. The month concluded with bookmygarage.com dominating the impression share.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Care, Services & Repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Care, Services & Repair - Last month
  1. 1
    MOT & Tax Checker Online https://www.checkmot.com

    Valid MOT? Historial MOT? Get a Vehicle Check For Free. Includes Free Stolen Check, Car Tax Check & Mileage Check. Get a vehicle check and find out instantly if the car has been recorded as stolen. Vehicle MOT Check. Historical MOT Check. Vehicle Tax Check. Historical Tax Check.

  2. 2
    Get Green Flag Breakdown Cover - Get A Green Flag Quote Today https://www.greenflag.com › breakdown-cover

    We Get To You In Under An Hour On Average. Based On App And Phone Call Outs Combined.

  3. 3
    Kwik Fit https://www.kwik-fit.com

    Tyres, MOT, Servicing & More — Kwik Fit Is Your One Stop Shop For Car Maintenance From Tyres To Servicing, Brakes & MOT.

  4. 4
    RAC Breakdown Cover - Cheaper Than Major Competitor https://www.rac.co.uk

    Price Promise - We'll Beat Your Quote From Our Major Competitor By 20%! Get Your Cover Now

  5. 5
    Let Us Sort Your MOT & Service - MOT Only £39.99 https://www.theaa.com › aa › smart_care

    Get an MOT For Only £24.99 When You Book With A Service. Save Time & Money With AA.

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In the competitive landscape of automotive services, five advertisers stand out with compelling PPC text ads. Checkmot.com offers comprehensive vehicle checks, emphasizing security with free stolen checks. Greenflag.com promises swift breakdown assistance, highlighting their rapid response time. Kwik-fit.com positions itself as a versatile car maintenance hub. RAC.co.uk attracts with a price promise, undercutting competitors by 20%. Lastly, theaa.com entices with affordable MOT services, promoting cost savings. Each ad uniquely addresses customer needs, from security to savings, showcasing diverse value propositions.

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