UK Automotive Auto Care, Services & Repair - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Care, Services & Repair – UK

Google AI Overview visibility for Automotive Auto Care, Services & Repair UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 18.749052935
81.250947065
18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 52
48
52%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 17%
Navigational 6%
Seasonal 1%
Local 20%
Problem Solving 36%

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Market Exposure

Share of Clicks for top 10 UK Automotive Auto Care, Services & Repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
halfords.com 16.02
kwik-fit.com 11.64
theaa.com 10.65
bookmygarage.com 9.19
rac.co.uk 4.6
clickmechanic.com 4.26
servicingstop.co.uk 3.53
ebay.co.uk 3.08
eurocarparts.com 2.08
greenflag.com 1.97
others 32.98
  • halfords.com - 16.02%
  • kwik-fit.com - 11.64%
  • theaa.com - 10.65%
  • bookmygarage.com - 9.19%
  • rac.co.uk - 4.6%
  • clickmechanic.com - 4.26%
  • servicingstop.co.uk - 3.53%
  • ebay.co.uk - 3.08%
  • eurocarparts.com - 2.08%
  • greenflag.com - 1.97%
  • others - 32.98%

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In the automotive PPC landscape, Halfords leads with 16.02% click share, followed by Kwik-Fit at 11.64%. The AA captures 10.65%, while others collectively hold 32.98%.

Market Exposure

Share of Spend for the top 10 UK Automotive Auto Care, Services & Repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date theaa.com bookmygarage.com rac.co.uk halfords.com greenflag.com clickmechanic.com kwik-fit.com ebay.co.uk servicingstop.co.uk motoringassistance.com
2026/09/01 24.35% 11.59% 9.87% 9.46% 9.24% 2.62% 1.45% 1.92% 1.22% 0.74%
2026/09/02 18.41% 11.96% 8.54% 10.34% 6.98% 2.43% 1.59% 3.03% 2.22% 1.45%
2026/09/03 19.63% 11.85% 8.96% 10.5% 5.49% 2.95% 1.4% 2.51% 2.18% 1.77%
2026/09/04 18.13% 12.2% 7.35% 10.82% 6.14% 3.2% 1.56% 2.6% 2.87% 2.36%
2026/09/05 17.03% 11.22% 8.54% 12.48% 5.49% 2.5% 1.31% 2.86% 2.41% 1.83%
2026/09/06 17.64% 11.27% 8.19% 13.49% 5.13% 3.05% 1.55% 2.27% 3.53% 2.36%
2026/09/07 15.55% 11.77% 8.32% 12.75% 4.84% 4.59% 1.36% 2.39% 4.01% 2.86%
2026/09/08 16.15% 11.32% 8.38% 11.37% 4.58% 4.09% 1.8% 2.71% 3.6% 2.79%
2026/09/09 16.17% 11.44% 9.37% 10.8% 6.43% 4.21% 1.94% 1.53% 3.79% 2.08%
2026/09/10 17.32% 11.4% 8.2% 9.91% 6.68% 3.22% 2.19% 2.54% 3.57% 0.99%
2026/09/11 17.46% 11.52% 9.32% 10.04% 6.97% 2.6% 2.1% 1.63% 6.85% 0.93%
2026/09/12 17.38% 12.74% 8.11% 11.53% 6.14% 1.88% 2.01% 1.56% 7.64% 0.57%
2026/09/13 18.65% 11.3% 9.3% 10.12% 6.33% 1.81% 2.34% 1.73% 6.47% 0.4%
2026/09/14 19.07% 12.27% 9.81% 10.27% 5.98% 1.56% 2.16% 2.08% 6.23% 0.48%
2026/09/15 17.34% 10.51% 10.83% 9.97% 5.27% 3.03% 1.4% 2.24% 4.37% 0.65%
2026/09/16 16.63% 9.54% 10.76% 8.93% 4.88% 3.95% 1.16% 2.12% 8.92% 2.02%
2026/09/17 18.22% 8.64% 10.05% 7.4% 5.02% 4.54% 1.88% 1.42% 10.01% 2.2%
2026/09/18 18.56% 9.13% 10.98% 8.55% 5.86% 5.08% 1.57% 1.61% 3.81% 3.21%
2026/09/19 18.31% 10.62% 9.28% 8.93% 5.77% 3.49% 1.9% 1.7% 5.64% 2.97%
2026/09/20 18.39% 11.42% 9.48% 9.3% 5.93% 3.16% 1.11% 2.4% 3.15% 3.36%
2026/09/21 19.34% 11.3% 10.83% 7.39% 6.18% 5.69% 1.04% 1.85% 3.35% 2.61%
2026/09/22 17.08% 10.86% 10.44% 7.43% 5.54% 4.74% 1.07% 1.57% 10.37% 1.32%
2026/09/23 17.78% 11.45% 9.85% 7.52% 5.35% 4.38% 1.28% 1.28% 7.04% 2.8%
2026/09/24 19.5% 11.8% 10.1% 7.15% 5.54% 4.88% 1.66% 1.51% 5.96% 1.94%
2026/09/25 21.71% 13.35% 10.49% 7.25% 4.73% 5.28% 1.45% 1.52% 2.29% 2%
2026/09/26 22.06% 12.86% 11.59% 6.24% 5.47% 4.6% 1.55% 1.97% 1.66% 1.31%
2026/09/27 23.39% 13.62% 11.38% 7.68% 4.99% 3.82% 1.73% 1.19% 1.25% 1.17%
2026/09/28 21.5% 14.38% 10.61% 7.04% 4.85% 6.03% 1.61% 1.16% 2.2% 1.63%
2026/09/29 24.24% 12.94% 10.92% 6.12% 5.69% 4.82% 1.63% 1.56% 1.73% 1.68%
2026/09/30 23.11% 11.88% 10.66% 6.47% 6.31% 5.9% 2.28% 2.02% 1.37% 1.35%
  • theaa.com
  • bookmygarage.com
  • rac.co.uk
  • halfords.com
  • greenflag.com
  • clickmechanic.com
  • kwik-fit.com
  • ebay.co.uk
  • servicingstop.co.uk
  • motoringassistance.com

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In September 2026, theaa.com led with a fluctuating spend share, peaking at 24.35% and ending at 23.11%. bookmygarage.com saw a steady rise, closing at 11.88%. rac.co.uk and halfords.com experienced moderate fluctuations, while greenflag.com and clickmechanic.com showed varied trends. Overall, the month concluded with theaa.com maintaining dominance.

Market Exposure

Competitor Count for UK Automotive Auto Care, Services & Repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 593
2026/09/02 644
2026/09/03 674
2026/09/04 702
2026/09/05 724
2026/09/06 742
2026/09/07 779
2026/09/08 774
2026/09/09 775
2026/09/10 784
2026/09/11 747
2026/09/12 723
2026/09/13 709
2026/09/14 647
2026/09/15 684
2026/09/16 717
2026/09/17 732
2026/09/18 756
2026/09/19 780
2026/09/20 754
2026/09/21 798
2026/09/22 775
2026/09/23 750
2026/09/24 732
2026/09/25 749
2026/09/26 722
2026/09/27 728
2026/09/28 728
2026/09/29 690
2026/09/30 685

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September saw a dynamic rise in distinct advertisers, peaking at 798 on the 21st. The month concluded with a slight decline, ending at 685.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Auto Care, Services & Repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
theaa.com 1.85%
clickmechanic.com 1.71%
kwik-fit.com 1.58%
rac.co.uk 0.75%
autoglass.co.uk 0.71%
eurocarparts.com -0.33%
screwfix.com -0.45%
ebay.co.uk -0.5%
avaofnorway.com -0.6%
halfords.com -6.29%

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Clickmechanic.com and theaa.com lead with click share gains, rising by 1.71% and 1.85% respectively. Halfords.com faces the steepest decline, dropping by 6.29%.

Campaign Efficiency

UK Automotive Auto Care, Services & Repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date theaa.com bookmygarage.com halfords.com clickmechanic.com ebay.co.uk kwik-fit.com rac.co.uk eurocarparts.com greenflag.com servicingstop.co.uk
2026/09/01 14.85% 8.41% 13.42% 3.51% 4.83% 3.75% 4.11% 3.96% 4.31% 1.18%
2026/09/02 9.23% 8.22% 13.57% 2.71% 6.3% 3.36% 3.41% 4.24% 3.05% 2.15%
2026/09/03 10.58% 7.82% 13.64% 3.37% 6.17% 3.32% 3.56% 5.25% 2.53% 1.87%
2026/09/04 9.16% 8.19% 14.58% 3.92% 5.69% 3.24% 3.22% 4.86% 2.84% 3.09%
2026/09/05 8.61% 6.77% 15.53% 2.73% 6.41% 3.01% 3.44% 3.72% 2.83% 2.16%
2026/09/06 9.74% 7.93% 15.92% 3.42% 4.99% 3.51% 3.38% 3.27% 2.03% 3.44%
2026/09/07 7.52% 8.26% 15.93% 5.61% 5.41% 3.24% 3.23% 3.51% 2.03% 4.29%
2026/09/08 8.34% 7.15% 13.72% 4.94% 5.7% 3.83% 3.13% 4.37% 1.9% 4.08%
2026/09/09 8.54% 7.34% 12.98% 5.47% 3.69% 3.91% 4.32% 2.53% 2.82% 4.13%
2026/09/10 9.35% 7.09% 12.46% 4.02% 5.67% 4.19% 3.29% 3.03% 2.98% 3.7%
2026/09/11 9.71% 7.3% 13.12% 3.33% 3.78% 3.8% 4.15% 2.47% 3.01% 8.58%
2026/09/12 9.84% 8.1% 14.41% 2.17% 3.87% 3.67% 3.73% 3.56% 2.92% 9.59%
2026/09/13 10.48% 7.38% 12.7% 2.3% 4.36% 4.4% 4.49% 3.3% 3.16% 8.42%
2026/09/14 11.39% 7.46% 12.82% 2.06% 5.08% 3.88% 4.7% 2.86% 3.28% 7.97%
2026/09/15 8.6% 6.66% 12.54% 3.76% 5.17% 2.92% 4.79% 5.37% 2.46% 5.3%
2026/09/16 7.81% 5.88% 10.52% 4.78% 4.78% 2.98% 4.56% 3.17% 2.07% 10.73%
2026/09/17 9.25% 5.44% 8.79% 6.03% 3.72% 3.67% 4.52% 3.12% 1.96% 12.6%
2026/09/18 9.5% 5.93% 10.68% 6.74% 4.49% 3.83% 4.94% 2.59% 2.45% 4.8%
2026/09/19 9.73% 7.29% 11.08% 4.46% 4.52% 3.47% 4.64% 2.57% 2.38% 7.9%
2026/09/20 9.95% 7.65% 11.07% 4.12% 6.36% 3.15% 4.34% 2.43% 2.59% 3.51%
2026/09/21 10.56% 8.44% 9.5% 7.49% 5.1% 3.06% 5.81% 2.93% 2.55% 4.12%
2026/09/22 8.65% 7.51% 8.85% 5.83% 4.39% 2.95% 5.14% 2.83% 2.64% 12.25%
2026/09/23 8.66% 7.61% 9.31% 5.48% 3.54% 3.6% 4.28% 3.87% 2.41% 8.46%
2026/09/24 9.73% 8.25% 8.85% 6.2% 3.84% 4.21% 4.1% 3.13% 2.49% 6.99%
2026/09/25 10.63% 9.07% 8.78% 6.34% 4.01% 3.85% 4.4% 3.34% 2.32% 2.34%
2026/09/26 11.59% 9.02% 8.08% 5.78% 5.31% 4.48% 4.65% 3.93% 2.62% 1.63%
2026/09/27 14.14% 9.43% 9.12% 4.77% 3.44% 5.46% 5.4% 3.5% 2.51% 1.26%
2026/09/28 11.97% 10.56% 8.31% 8.13% 3.57% 5.44% 4.38% 2.84% 2.23% 2.73%
2026/09/29 13.74% 8.88% 7.04% 6.31% 5.05% 4.35% 4.66% 3.71% 2.95% 1.81%
2026/09/30 13.38% 8.12% 8.01% 7.73% 5.97% 5.27% 4.58% 3.79% 2.92% 1.21%
  • theaa.com
  • bookmygarage.com
  • halfords.com
  • clickmechanic.com
  • ebay.co.uk
  • kwik-fit.com
  • rac.co.uk
  • eurocarparts.com
  • greenflag.com
  • servicingstop.co.uk

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In September 2026, theaa.com started strong, dipped mid-month, then surged to finish at 13.38%. Halfords.com led early but declined, ending at 8.01%. Bookmygarage.com and clickmechanic.com showed steady growth, while servicingstop.co.uk peaked mid-month before dropping.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Care, Services & Repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Care, Services & Repair - Last month
  1. 1
    MOT & Tax Checker Online https://www.checkmot.com

    Valid MOT? Historial MOT? Get a Vehicle Check For Free. Includes Free Stolen Check, Car Tax Check & Mileage Check.

  2. 2
    Green Flag UK Breakdown Cover - Switch To Us & You Could Save https://www.greenflag.com › breakdown-cover

    Breakdown Cover - 24/7 Assistance & Recovery - Green Flag

  3. 3
    Kwik Fit | Tyres, MOT, Servicing & More https://www.kwik-fit.com

    Kwik Fit Is Your One Stop Shop For Car Maintenance From Tyres To Servicing, Brakes & MOT. Book Online & Save Before Visiting Your Local Kwik Centre. Same Day Appointments Available.

  4. 4
    Car MOT & Service - Find Local MOT + Free Pickup http://www.servicingstop.co.uk

    Stop overpaying for your MOT! We offer the lowest rates and pick your car up for free.

  5. 5
    MOT & Servicing Made Easy | MOT Only £39.99 https://www.theaa.com › aa › smart_care

    Get an MOT For Only £24.99 When You Book With A Service. Save Time & Money With AA. We Offer Fixed Prices, So You’ll Know Exactly What You’re Paying Up Front.

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In the competitive landscape of automotive services, five advertisers stand out with compelling PPC text ads. Checkmot.com offers a comprehensive vehicle check, emphasizing free services like stolen and mileage checks. Greenflag.com highlights 24/7 breakdown assistance, appealing to those seeking reliable recovery services. Kwik-fit.com positions itself as a one-stop shop for car maintenance, promoting convenience with online booking and same-day appointments. Servicingstop.co.uk attracts cost-conscious customers with low MOT rates and free car pickup. Lastly, theaa.com simplifies MOT and servicing with transparent pricing, offering significant savings when bundled. Each ad uniquely addresses customer needs, from cost savings to convenience and comprehensive services.

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