Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 18.749052935 |
| 81.250947065 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 52 |
| 48 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| halfords.com | 16.02 |
| kwik-fit.com | 11.64 |
| theaa.com | 10.65 |
| bookmygarage.com | 9.19 |
| rac.co.uk | 4.6 |
| clickmechanic.com | 4.26 |
| servicingstop.co.uk | 3.53 |
| ebay.co.uk | 3.08 |
| eurocarparts.com | 2.08 |
| greenflag.com | 1.97 |
| others | 32.98 |
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In the automotive PPC landscape, Halfords leads with 16.02% click share, followed by Kwik-Fit at 11.64%. The AA captures 10.65%, while others collectively hold 32.98%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | theaa.com | bookmygarage.com | rac.co.uk | halfords.com | greenflag.com | clickmechanic.com | kwik-fit.com | ebay.co.uk | servicingstop.co.uk | motoringassistance.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 24.35% | 11.59% | 9.87% | 9.46% | 9.24% | 2.62% | 1.45% | 1.92% | 1.22% | 0.74% |
| 2026/09/02 | 18.41% | 11.96% | 8.54% | 10.34% | 6.98% | 2.43% | 1.59% | 3.03% | 2.22% | 1.45% |
| 2026/09/03 | 19.63% | 11.85% | 8.96% | 10.5% | 5.49% | 2.95% | 1.4% | 2.51% | 2.18% | 1.77% |
| 2026/09/04 | 18.13% | 12.2% | 7.35% | 10.82% | 6.14% | 3.2% | 1.56% | 2.6% | 2.87% | 2.36% |
| 2026/09/05 | 17.03% | 11.22% | 8.54% | 12.48% | 5.49% | 2.5% | 1.31% | 2.86% | 2.41% | 1.83% |
| 2026/09/06 | 17.64% | 11.27% | 8.19% | 13.49% | 5.13% | 3.05% | 1.55% | 2.27% | 3.53% | 2.36% |
| 2026/09/07 | 15.55% | 11.77% | 8.32% | 12.75% | 4.84% | 4.59% | 1.36% | 2.39% | 4.01% | 2.86% |
| 2026/09/08 | 16.15% | 11.32% | 8.38% | 11.37% | 4.58% | 4.09% | 1.8% | 2.71% | 3.6% | 2.79% |
| 2026/09/09 | 16.17% | 11.44% | 9.37% | 10.8% | 6.43% | 4.21% | 1.94% | 1.53% | 3.79% | 2.08% |
| 2026/09/10 | 17.32% | 11.4% | 8.2% | 9.91% | 6.68% | 3.22% | 2.19% | 2.54% | 3.57% | 0.99% |
| 2026/09/11 | 17.46% | 11.52% | 9.32% | 10.04% | 6.97% | 2.6% | 2.1% | 1.63% | 6.85% | 0.93% |
| 2026/09/12 | 17.38% | 12.74% | 8.11% | 11.53% | 6.14% | 1.88% | 2.01% | 1.56% | 7.64% | 0.57% |
| 2026/09/13 | 18.65% | 11.3% | 9.3% | 10.12% | 6.33% | 1.81% | 2.34% | 1.73% | 6.47% | 0.4% |
| 2026/09/14 | 19.07% | 12.27% | 9.81% | 10.27% | 5.98% | 1.56% | 2.16% | 2.08% | 6.23% | 0.48% |
| 2026/09/15 | 17.34% | 10.51% | 10.83% | 9.97% | 5.27% | 3.03% | 1.4% | 2.24% | 4.37% | 0.65% |
| 2026/09/16 | 16.63% | 9.54% | 10.76% | 8.93% | 4.88% | 3.95% | 1.16% | 2.12% | 8.92% | 2.02% |
| 2026/09/17 | 18.22% | 8.64% | 10.05% | 7.4% | 5.02% | 4.54% | 1.88% | 1.42% | 10.01% | 2.2% |
| 2026/09/18 | 18.56% | 9.13% | 10.98% | 8.55% | 5.86% | 5.08% | 1.57% | 1.61% | 3.81% | 3.21% |
| 2026/09/19 | 18.31% | 10.62% | 9.28% | 8.93% | 5.77% | 3.49% | 1.9% | 1.7% | 5.64% | 2.97% |
| 2026/09/20 | 18.39% | 11.42% | 9.48% | 9.3% | 5.93% | 3.16% | 1.11% | 2.4% | 3.15% | 3.36% |
| 2026/09/21 | 19.34% | 11.3% | 10.83% | 7.39% | 6.18% | 5.69% | 1.04% | 1.85% | 3.35% | 2.61% |
| 2026/09/22 | 17.08% | 10.86% | 10.44% | 7.43% | 5.54% | 4.74% | 1.07% | 1.57% | 10.37% | 1.32% |
| 2026/09/23 | 17.78% | 11.45% | 9.85% | 7.52% | 5.35% | 4.38% | 1.28% | 1.28% | 7.04% | 2.8% |
| 2026/09/24 | 19.5% | 11.8% | 10.1% | 7.15% | 5.54% | 4.88% | 1.66% | 1.51% | 5.96% | 1.94% |
| 2026/09/25 | 21.71% | 13.35% | 10.49% | 7.25% | 4.73% | 5.28% | 1.45% | 1.52% | 2.29% | 2% |
| 2026/09/26 | 22.06% | 12.86% | 11.59% | 6.24% | 5.47% | 4.6% | 1.55% | 1.97% | 1.66% | 1.31% |
| 2026/09/27 | 23.39% | 13.62% | 11.38% | 7.68% | 4.99% | 3.82% | 1.73% | 1.19% | 1.25% | 1.17% |
| 2026/09/28 | 21.5% | 14.38% | 10.61% | 7.04% | 4.85% | 6.03% | 1.61% | 1.16% | 2.2% | 1.63% |
| 2026/09/29 | 24.24% | 12.94% | 10.92% | 6.12% | 5.69% | 4.82% | 1.63% | 1.56% | 1.73% | 1.68% |
| 2026/09/30 | 23.11% | 11.88% | 10.66% | 6.47% | 6.31% | 5.9% | 2.28% | 2.02% | 1.37% | 1.35% |
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In September 2026, theaa.com led with a fluctuating spend share, peaking at 24.35% and ending at 23.11%. bookmygarage.com saw a steady rise, closing at 11.88%. rac.co.uk and halfords.com experienced moderate fluctuations, while greenflag.com and clickmechanic.com showed varied trends. Overall, the month concluded with theaa.com maintaining dominance.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/09/01 | 593 |
| 2026/09/02 | 644 |
| 2026/09/03 | 674 |
| 2026/09/04 | 702 |
| 2026/09/05 | 724 |
| 2026/09/06 | 742 |
| 2026/09/07 | 779 |
| 2026/09/08 | 774 |
| 2026/09/09 | 775 |
| 2026/09/10 | 784 |
| 2026/09/11 | 747 |
| 2026/09/12 | 723 |
| 2026/09/13 | 709 |
| 2026/09/14 | 647 |
| 2026/09/15 | 684 |
| 2026/09/16 | 717 |
| 2026/09/17 | 732 |
| 2026/09/18 | 756 |
| 2026/09/19 | 780 |
| 2026/09/20 | 754 |
| 2026/09/21 | 798 |
| 2026/09/22 | 775 |
| 2026/09/23 | 750 |
| 2026/09/24 | 732 |
| 2026/09/25 | 749 |
| 2026/09/26 | 722 |
| 2026/09/27 | 728 |
| 2026/09/28 | 728 |
| 2026/09/29 | 690 |
| 2026/09/30 | 685 |
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September saw a dynamic rise in distinct advertisers, peaking at 798 on the 21st. The month concluded with a slight decline, ending at 685.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Clickmechanic.com and theaa.com lead with click share gains, rising by 1.71% and 1.85% respectively. Halfords.com faces the steepest decline, dropping by 6.29%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | theaa.com | bookmygarage.com | halfords.com | clickmechanic.com | ebay.co.uk | kwik-fit.com | rac.co.uk | eurocarparts.com | greenflag.com | servicingstop.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 14.85% | 8.41% | 13.42% | 3.51% | 4.83% | 3.75% | 4.11% | 3.96% | 4.31% | 1.18% |
| 2026/09/02 | 9.23% | 8.22% | 13.57% | 2.71% | 6.3% | 3.36% | 3.41% | 4.24% | 3.05% | 2.15% |
| 2026/09/03 | 10.58% | 7.82% | 13.64% | 3.37% | 6.17% | 3.32% | 3.56% | 5.25% | 2.53% | 1.87% |
| 2026/09/04 | 9.16% | 8.19% | 14.58% | 3.92% | 5.69% | 3.24% | 3.22% | 4.86% | 2.84% | 3.09% |
| 2026/09/05 | 8.61% | 6.77% | 15.53% | 2.73% | 6.41% | 3.01% | 3.44% | 3.72% | 2.83% | 2.16% |
| 2026/09/06 | 9.74% | 7.93% | 15.92% | 3.42% | 4.99% | 3.51% | 3.38% | 3.27% | 2.03% | 3.44% |
| 2026/09/07 | 7.52% | 8.26% | 15.93% | 5.61% | 5.41% | 3.24% | 3.23% | 3.51% | 2.03% | 4.29% |
| 2026/09/08 | 8.34% | 7.15% | 13.72% | 4.94% | 5.7% | 3.83% | 3.13% | 4.37% | 1.9% | 4.08% |
| 2026/09/09 | 8.54% | 7.34% | 12.98% | 5.47% | 3.69% | 3.91% | 4.32% | 2.53% | 2.82% | 4.13% |
| 2026/09/10 | 9.35% | 7.09% | 12.46% | 4.02% | 5.67% | 4.19% | 3.29% | 3.03% | 2.98% | 3.7% |
| 2026/09/11 | 9.71% | 7.3% | 13.12% | 3.33% | 3.78% | 3.8% | 4.15% | 2.47% | 3.01% | 8.58% |
| 2026/09/12 | 9.84% | 8.1% | 14.41% | 2.17% | 3.87% | 3.67% | 3.73% | 3.56% | 2.92% | 9.59% |
| 2026/09/13 | 10.48% | 7.38% | 12.7% | 2.3% | 4.36% | 4.4% | 4.49% | 3.3% | 3.16% | 8.42% |
| 2026/09/14 | 11.39% | 7.46% | 12.82% | 2.06% | 5.08% | 3.88% | 4.7% | 2.86% | 3.28% | 7.97% |
| 2026/09/15 | 8.6% | 6.66% | 12.54% | 3.76% | 5.17% | 2.92% | 4.79% | 5.37% | 2.46% | 5.3% |
| 2026/09/16 | 7.81% | 5.88% | 10.52% | 4.78% | 4.78% | 2.98% | 4.56% | 3.17% | 2.07% | 10.73% |
| 2026/09/17 | 9.25% | 5.44% | 8.79% | 6.03% | 3.72% | 3.67% | 4.52% | 3.12% | 1.96% | 12.6% |
| 2026/09/18 | 9.5% | 5.93% | 10.68% | 6.74% | 4.49% | 3.83% | 4.94% | 2.59% | 2.45% | 4.8% |
| 2026/09/19 | 9.73% | 7.29% | 11.08% | 4.46% | 4.52% | 3.47% | 4.64% | 2.57% | 2.38% | 7.9% |
| 2026/09/20 | 9.95% | 7.65% | 11.07% | 4.12% | 6.36% | 3.15% | 4.34% | 2.43% | 2.59% | 3.51% |
| 2026/09/21 | 10.56% | 8.44% | 9.5% | 7.49% | 5.1% | 3.06% | 5.81% | 2.93% | 2.55% | 4.12% |
| 2026/09/22 | 8.65% | 7.51% | 8.85% | 5.83% | 4.39% | 2.95% | 5.14% | 2.83% | 2.64% | 12.25% |
| 2026/09/23 | 8.66% | 7.61% | 9.31% | 5.48% | 3.54% | 3.6% | 4.28% | 3.87% | 2.41% | 8.46% |
| 2026/09/24 | 9.73% | 8.25% | 8.85% | 6.2% | 3.84% | 4.21% | 4.1% | 3.13% | 2.49% | 6.99% |
| 2026/09/25 | 10.63% | 9.07% | 8.78% | 6.34% | 4.01% | 3.85% | 4.4% | 3.34% | 2.32% | 2.34% |
| 2026/09/26 | 11.59% | 9.02% | 8.08% | 5.78% | 5.31% | 4.48% | 4.65% | 3.93% | 2.62% | 1.63% |
| 2026/09/27 | 14.14% | 9.43% | 9.12% | 4.77% | 3.44% | 5.46% | 5.4% | 3.5% | 2.51% | 1.26% |
| 2026/09/28 | 11.97% | 10.56% | 8.31% | 8.13% | 3.57% | 5.44% | 4.38% | 2.84% | 2.23% | 2.73% |
| 2026/09/29 | 13.74% | 8.88% | 7.04% | 6.31% | 5.05% | 4.35% | 4.66% | 3.71% | 2.95% | 1.81% |
| 2026/09/30 | 13.38% | 8.12% | 8.01% | 7.73% | 5.97% | 5.27% | 4.58% | 3.79% | 2.92% | 1.21% |
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In September 2026, theaa.com started strong, dipped mid-month, then surged to finish at 13.38%. Halfords.com led early but declined, ending at 8.01%. Bookmygarage.com and clickmechanic.com showed steady growth, while servicingstop.co.uk peaked mid-month before dropping.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Valid MOT? Historial MOT? Get a Vehicle Check For Free. Includes Free Stolen Check, Car Tax Check & Mileage Check.
Breakdown Cover - 24/7 Assistance & Recovery - Green Flag
Kwik Fit Is Your One Stop Shop For Car Maintenance From Tyres To Servicing, Brakes & MOT. Book Online & Save Before Visiting Your Local Kwik Centre. Same Day Appointments Available.
Stop overpaying for your MOT! We offer the lowest rates and pick your car up for free.
Get an MOT For Only £24.99 When You Book With A Service. Save Time & Money With AA. We Offer Fixed Prices, So You’ll Know Exactly What You’re Paying Up Front.
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In the competitive landscape of automotive services, five advertisers stand out with compelling PPC text ads. Checkmot.com offers a comprehensive vehicle check, emphasizing free services like stolen and mileage checks. Greenflag.com highlights 24/7 breakdown assistance, appealing to those seeking reliable recovery services. Kwik-fit.com positions itself as a one-stop shop for car maintenance, promoting convenience with online booking and same-day appointments. Servicingstop.co.uk attracts cost-conscious customers with low MOT rates and free car pickup. Lastly, theaa.com simplifies MOT and servicing with transparent pricing, offering significant savings when bundled. Each ad uniquely addresses customer needs, from cost savings to convenience and comprehensive services.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Automotive Auto Care, Services & Repair September 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Automotive Auto Care, Services & Repair September 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
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The UK Automotive Auto Care, Services & Repair September 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The UK Automotive Auto Care, Services & Repair September 2026 Report aggregates data from across both device types and Google Shopping.
The UK Automotive Auto Care, Services & Repair September 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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