UK Automotive Auto Care, Services & Repair - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Care, Services & Repair – UK

Google AI Overview visibility for Automotive Auto Care, Services & Repair UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 10.1975861481
89.8024138519
10%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 64
36
64%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 23%
Navigational 2%
Seasonal 0%
Local 6%
Problem Solving 53%

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Market Exposure

Share of Clicks for top 10 UK Automotive Auto Care, Services & Repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
theaa.com 10.13
halfords.com 9.4
servicingstop.co.uk 7.2
fixter.co.uk 6.86
kwik-fit.com 5.97
clickmechanic.com 5.69
bookmygarage.com 5.03
rac.co.uk 3.29
greenflag.com 1.97
eurocarparts.com 1.78
others 42.68
  • theaa.com - 10.13%
  • halfords.com - 9.4%
  • servicingstop.co.uk - 7.2%
  • fixter.co.uk - 6.86%
  • kwik-fit.com - 5.97%
  • clickmechanic.com - 5.69%
  • bookmygarage.com - 5.03%
  • rac.co.uk - 3.29%
  • greenflag.com - 1.97%
  • eurocarparts.com - 1.78%
  • others - 42.68%

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In the automotive PPC landscape, ‘others’ dominate with 42.68% click share, while theaa.com leads individual advertisers at 10.13%.

Market Exposure

Share of Spend for the top 10 UK Automotive Auto Care, Services & Repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date theaa.com halfords.com servicingstop.co.uk clickmechanic.com bookmygarage.com rac.co.uk fixter.co.uk greenflag.com camdenservicecentre.com national.co.uk
2025/10/01 8.68% 10.29% 8.07% 6.73% 5.71% 3.49% 6.36% 3.34% 1.16% 1.81%
2025/10/02 9.88% 9.73% 9.03% 6.6% 5.02% 3.71% 7.98% 3.57% 1.95% 1.88%
2025/10/03 9.06% 10.28% 8.01% 6.25% 4.88% 3.13% 8.03% 2.93% 2.06% 1.69%
2025/10/04 9.6% 9.81% 7.01% 6.14% 5.83% 3.41% 6.62% 3.07% 1.3% 1.46%
2025/10/05 9.41% 10.03% 6.99% 5.01% 5.7% 3.24% 6.91% 3.05% 0.8% 1.6%
2025/10/06 8.48% 10% 8.88% 5.99% 5.1% 3.34% 7.27% 2.65% 2.12% 1.55%
2025/10/07 8.84% 8.72% 9.32% 5.63% 6.93% 3.75% 7.98% 3.11% 1.7% 1.4%
2025/10/08 9.13% 9.25% 7.87% 5.99% 5.02% 3.16% 8.95% 2.4% 1.65% 1.51%
2025/10/09 9.52% 9.65% 7.62% 6.57% 4.88% 3.41% 9.88% 2.06% 2.17% 1.68%
2025/10/10 8.76% 10.47% 6.44% 5.94% 3.94% 3.1% 8.91% 2% 1.35% 1.83%
2025/10/11 11.46% 12.66% 5.93% 4.18% 4.48% 4.63% 10.65% 2.17% 1.18% 1.78%
2025/10/12 13.66% 10.78% 6.91% 3.88% 4.42% 4.97% 11.05% 2.41% 0.77% 2.08%
2025/10/13 9.28% 10.54% 9.38% 5.75% 5.64% 4.76% 9.59% 2.12% 1.18% 1.62%
2025/10/14 10.42% 10.97% 5.85% 6.11% 4.5% 4.32% 8.4% 2.07% 1.77% 1.76%
2025/10/15 10.69% 9.76% 6.99% 5.33% 4.51% 4.38% 8.16% 2.17% 1.63% 1.77%
2025/10/16 11.77% 9.07% 5.98% 6.51% 4.68% 4.77% 9.68% 2.04% 1.44% 1.97%
2025/10/17 11.3% 8.79% 4.96% 6.11% 4.69% 4.5% 9.49% 2.31% 1.79% 1.95%
2025/10/18 11.16% 9.69% 5.34% 3.77% 3.96% 4.2% 9.83% 2.46% 1.66% 1.86%
2025/10/19 12.95% 9.63% 6.82% 3.95% 4.27% 3.77% 10.36% 2.16% 1.1% 1.95%
2025/10/20 9.49% 9.66% 7.81% 6.24% 6.12% 4.25% 4.75% 1.87% 2.13% 2%
2025/10/21 10.1% 9.07% 7.94% 6.85% 5.14% 4.43% 4.9% 2.47% 1.88% 1.7%
2025/10/22 9.79% 9.7% 7.16% 6.41% 4.9% 4.12% 5.5% 2% 1.92% 1.67%
2025/10/23 12.29% 9.44% 7.79% 5.25% 4.79% 3.35% 5.51% 1.69% 2.02% 1.95%
2025/10/24 11.15% 9.07% 5.99% 6.91% 4.45% 3.73% 7.59% 1.71% 2.62% 2.05%
2025/10/25 13.03% 10.46% 8.18% 4.11% 5.22% 3.86% 7.01% 2.1% 1.84% 1.94%
2025/10/26 13.7% 10.23% 8.11% 3.72% 5.84% 3.71% 5.65% 2.33% 0.96% 2.26%
2025/10/27 10.51% 9.6% 9.08% 6.71% 6.1% 3.27% 3.75% 2.42% 2.86% 2.2%
2025/10/28 12.22% 9.09% 9.8% 6.66% 5.56% 3.82% 3.55% 2.29% 2.83% 1.72%
2025/10/29 14.81% 9.64% 9.41% 6.37% 5.65% 3.47% 4.24% 2.18% 2.51% 2.14%
2025/10/30 12.99% 9.09% 7.91% 6.52% 5.29% 3.93% 3.41% 2.3% 2.16% 2.06%
2025/10/31 14.28% 8.74% 7.67% 7.42% 5.51% 4.27% 3.4% 2.98% 2.71% 2.08%
  • theaa.com
  • halfords.com
  • servicingstop.co.uk
  • clickmechanic.com
  • bookmygarage.com
  • rac.co.uk
  • fixter.co.uk
  • greenflag.com
  • camdenservicecentre.com
  • national.co.uk

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In October 2025, theaa.com led with a fluctuating spend share, peaking at 14.81% on the 29th. Halfords.com maintained a steady presence, while servicingstop.co.uk saw a dip mid-month. Clickmechanic.com and bookmygarage.com showed consistent activity. Fixter.co.uk’s share dropped sharply after the 20th. Greenflag.com and camdenservicecentre.com had minor fluctuations. National.co.uk ended with a slight increase.

Market Exposure

Competitor Count for UK Automotive Auto Care, Services & Repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 1055
2025/10/02 1061
2025/10/03 1068
2025/10/04 1026
2025/10/05 1024
2025/10/06 1050
2025/10/07 1050
2025/10/08 1036
2025/10/09 1014
2025/10/10 1027
2025/10/11 994
2025/10/12 957
2025/10/13 975
2025/10/14 1005
2025/10/15 989
2025/10/16 999
2025/10/17 950
2025/10/18 1004
2025/10/19 983
2025/10/20 992
2025/10/21 969
2025/10/22 998
2025/10/23 990
2025/10/24 1001
2025/10/25 1007
2025/10/26 978
2025/10/27 1024
2025/10/28 994
2025/10/29 1005
2025/10/30 1003
2025/10/31 991

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October began with 1,055 advertisers, peaking at 1,068 on the 3rd. A mid-month dip to 950 on the 17th was followed by a recovery, ending at 991.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Auto Care, Services & Repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
theaa.com 1.99%
mini.co.uk 0.64%
peugeot.co.uk 0.53%
camdenservicecentre.com 0.49%
servicingstop.co.uk 0.44%
whocanfixmycar.com -0.43%
volkswagen.co.uk -0.45%
halfords.com -0.5%
ebay.co.uk -0.6%
fixter.co.uk -3.12%

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The AA surged with a 1.99% click share increase, while Fixter.co.uk faced a 3.12% decline.

Campaign Efficiency

UK Automotive Auto Care, Services & Repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date theaa.com halfords.com clickmechanic.com servicingstop.co.uk bookmygarage.com kwik-fit.com rac.co.uk greenflag.com camdenservicecentre.com fixter.co.uk
2025/10/01 7.46% 9.6% 6.96% 7.1% 5.04% 2.84% 2.72% 2.61% 1.34% 6.22%
2025/10/02 8.7% 8.93% 6.69% 8.29% 4.26% 2.78% 2.99% 2.88% 2.26% 8.02%
2025/10/03 7.92% 9.73% 6.26% 6.97% 4.12% 3% 2.48% 2.39% 2.29% 8.16%
2025/10/04 8.56% 8.84% 6.04% 6.31% 5.3% 3.97% 2.89% 2.63% 1.48% 6.54%
2025/10/05 8.26% 8.77% 4.69% 6.35% 4.97% 4.34% 2.64% 2.81% 0.88% 6.73%
2025/10/06 7.7% 9.07% 5.67% 8.25% 4.39% 2.8% 2.85% 2.3% 2.45% 7.35%
2025/10/07 8.11% 7.64% 5.46% 8.75% 6.73% 3.1% 3.33% 2.8% 2.05% 7.81%
2025/10/08 8.6% 8.11% 5.74% 7.16% 4.22% 3.45% 2.81% 2.19% 1.95% 8.86%
2025/10/09 9.04% 8.44% 6.38% 6.91% 4.18% 3.97% 3.16% 1.92% 2.55% 9.82%
2025/10/10 8.21% 9.16% 5.61% 5.72% 3.17% 3.48% 2.81% 1.89% 1.56% 8.65%
2025/10/11 11.15% 11.54% 3.73% 5.13% 3.75% 3.45% 4.48% 2.15% 1.39% 10.68%
2025/10/12 13.53% 9.52% 3.4% 6.44% 3.55% 3.18% 4.94% 2.53% 0.81% 10.87%
2025/10/13 8.69% 9.02% 5.33% 9.29% 5.73% 2.62% 4.6% 2.13% 1.35% 9.19%
2025/10/14 9.84% 9.64% 5.71% 5.3% 3.89% 4.16% 4.16% 2.06% 2.04% 7.94%
2025/10/15 10.09% 8.35% 4.82% 6.85% 4.12% 3.28% 4.12% 2.11% 1.79% 7.63%
2025/10/16 11.28% 7.74% 6.11% 5.35% 4.18% 2.74% 4.57% 2.03% 1.61% 9.44%
2025/10/17 10.34% 7.4% 5.63% 4.29% 4.1% 3.12% 4.25% 2.3% 2.03% 9%
2025/10/18 10.28% 8.27% 3.23% 4.52% 3.26% 3.11% 3.9% 2.36% 1.7% 9.22%
2025/10/19 12.15% 8.19% 3.47% 6.25% 3.62% 4.23% 3.57% 2.11% 1.14% 9.88%
2025/10/20 8.88% 8.42% 5.78% 7.19% 6.15% 3.04% 4.02% 1.82% 2.26% 4%
2025/10/21 9.53% 7.93% 6.59% 7.81% 4.65% 3.06% 4.21% 2.42% 1.97% 4.05%
2025/10/22 9.38% 8.62% 6.35% 6.55% 4.39% 2.68% 4.03% 1.98% 2.01% 5.26%
2025/10/23 12.03% 8.38% 4.77% 6.97% 4.49% 3.44% 3.32% 1.68% 2.07% 4.83%
2025/10/24 10.59% 7.91% 6.65% 5.03% 3.75% 4.26% 3.66% 1.72% 2.7% 7.36%
2025/10/25 12.11% 9.11% 3.48% 7.38% 4.62% 4.1% 3.81% 2.1% 1.91% 6.23%
2025/10/26 12.95% 8.89% 3.2% 6.98% 5.64% 4.11% 3.67% 2.33% 0.88% 5.12%
2025/10/27 9.64% 8.54% 6.34% 8.19% 5.94% 3.94% 3.18% 2.4% 2.96% 3.07%
2025/10/28 11.26% 7.88% 6.39% 8.56% 5.2% 3.11% 3.7% 2.29% 2.98% 3.05%
2025/10/29 13.86% 8.34% 6.2% 8.21% 5.28% 3.61% 3.37% 2.17% 2.66% 3.86%
2025/10/30 11.86% 7.67% 6.11% 6.69% 4.77% 4.03% 3.8% 2.21% 2.26% 2.95%
2025/10/31 13.19% 7.43% 7.13% 6.73% 4.96% 4.66% 4.24% 2.97% 2.84% 2.77%
  • theaa.com
  • halfords.com
  • clickmechanic.com
  • servicingstop.co.uk
  • bookmygarage.com
  • kwik-fit.com
  • rac.co.uk
  • greenflag.com
  • camdenservicecentre.com
  • fixter.co.uk

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Theaa.com saw a significant rise in October, peaking at 13.86% on the 29th. Halfords.com experienced a steady decline, ending at 7.43%. Clickmechanic.com fluctuated, closing at 7.13%. Servicingstop.co.uk showed moderate variation, finishing at 6.73%. Bookmygarage.com remained stable, ending at 4.96%. Kwik-fit.com had a slight increase, closing at 4.66%. Rac.co.uk showed a gradual rise, ending at 4.24%. Greenflag.com remained low, finishing at 2.97%. Camdenservicecentre.com fluctuated, closing at 2.84%. Fixter.co.uk saw a decline, ending at 2.77%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Care, Services & Repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Care, Services & Repair - Last month
  1. 1
    Green Flag Breakdown Cover - Switch To Us & You Could Save https://www.greenflag.com › breakdown-cover

    We'll Halve Your Renewal From The UK's Biggest Provider With Our Closest UK Vehicle Cover.

  2. 2
    Book an MOT Test Today https://www.halfords.com

    Many MOT Slots Available — Join Halfords Premium Motoring Club & Get Access To Exclusive Benefits Instantly. Pay 15% Now...

  3. 3
    Kwik Fit https://www.kwik-fit.com

    Tyres, MOT, Servicing & More — Kwik Fit Is Your One Stop Shop For Car Maintenance From Tyres To Servicing, Brakes & MOT. Book...

  4. 4
    AA Approved Garages - MOT Only £39.99 https://www.theaa.com › aa › smart_care

    Get an MOT For Only £24.99 When You Book With A Service. Save Time & Money With AA. A Network of Local Garages Across the UK.

  5. 5
    MOT & Service In Birmingham - View Offers On Our Website https://www.xmserv.co.uk

    Full Service With MOT Just £20. Car Service & MOT In Birmingham. 60% cheaper than main dealers.

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In the competitive landscape of automotive services, Green Flag entices with savings on breakdown cover, while Halfords and Kwik Fit emphasize convenience and comprehensive care. The AA and XMServ focus on affordability, offering MOT services at competitive prices, highlighting cost-effective solutions for vehicle maintenance.

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