UK Automotive Auto Care, Services & Repair - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Care, Services & Repair – UK

Google AI Overview visibility for Automotive Auto Care, Services & Repair UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 10.5101177759
89.4898822241
10%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 61
39
61%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 21%
Navigational 3%
Seasonal 0%
Local 7%
Problem Solving 50%

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Market Exposure

Share of Clicks for top 10 UK Automotive Auto Care, Services & Repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
bookmygarage.com 13.35
halfords.com 13.02
kwik-fit.com 10.68
theaa.com 9.31
rac.co.uk 4.87
clickmechanic.com 3.93
servicingstop.co.uk 3.51
national.co.uk 3.46
fixter.co.uk 2.7
greenflag.com 1.52
others 33.65
  • bookmygarage.com - 13.35%
  • halfords.com - 13.02%
  • kwik-fit.com - 10.68%
  • theaa.com - 9.31%
  • rac.co.uk - 4.87%
  • clickmechanic.com - 3.93%
  • servicingstop.co.uk - 3.51%
  • national.co.uk - 3.46%
  • fixter.co.uk - 2.7%
  • greenflag.com - 1.52%
  • others - 33.65%

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In the automotive PPC landscape, ‘bookmygarage.com’ leads with 13.35% click share, closely followed by ‘halfords.com’ at 13.02%. ‘Others’ collectively hold a significant 33.65%.

Market Exposure

Share of Spend for the top 10 UK Automotive Auto Care, Services & Repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date theaa.com bookmygarage.com rac.co.uk halfords.com greenflag.com motoringassistance.com servicingstop.co.uk emergencyassistltd.co.uk clickmechanic.com fixter.co.uk
2026/01/01 11.99% 12.81% 6.98% 8.01% 5.96% 3.17% 4.11% 2.43% 3.69% 2.03%
2026/01/02 10.84% 15.71% 8.67% 7.68% 4.07% 3.8% 5.46% 3.17% 5.23% 2.26%
2026/01/03 12.36% 15.88% 10.32% 8.54% 4.11% 3.48% 4.3% 2.55% 4.19% 2.47%
2026/01/04 12.21% 14.57% 9.63% 9.13% 4.18% 3.85% 4.48% 2.97% 4.18% 2.57%
2026/01/05 12.4% 15.85% 8.56% 6.2% 2.13% 3.61% 6.86% 3.61% 6.56% 3.63%
2026/01/06 11.9% 13.71% 9.11% 8.25% 2.9% 4.19% 6.65% 3.32% 4.73% 3.99%
2026/01/07 11.73% 13.48% 7.07% 8.19% 6.89% 3.5% 4.38% 3.09% 5.6% 0.69%
2026/01/08 13.69% 13.66% 9.88% 8.23% 4% 3.41% 4.38% 3.43% 3.58% 5.55%
2026/01/09 13.71% 14.59% 9.2% 9.2% 4.04% 3.52% 5.06% 3.29% 2.71% 4.3%
2026/01/10 14.12% 15.26% 9.05% 7.98% 4.25% 3.51% 3.69% 3.31% 2.23% 5.28%
2026/01/11 13.71% 15.34% 9.67% 8.88% 4.72% 3.38% 3.96% 3.38% 2.9% 5.35%
2026/01/12 15.16% 14.34% 10.31% 8.51% 4.41% 3% 5.29% 2.87% 4.09% 4.92%
2026/01/13 15.95% 13.24% 9.28% 7.83% 4.39% 2.78% 4.18% 2.86% 3.39% 6.02%
2026/01/14 15.21% 13.21% 10.94% 8.32% 4.26% 3.5% 4.05% 2.62% 3.23% 5.34%
2026/01/15 15.35% 13.72% 8.95% 8.11% 3.18% 3.28% 5.15% 2.99% 3.32% 6.09%
2026/01/16 13.68% 14.55% 9.21% 9.18% 4.03% 3.51% 5.05% 3.28% 2.7% 4.31%
2026/01/17 15.81% 14.73% 10.55% 7.82% 4.68% 2.9% 3.36% 3.15% 1.6% 5.14%
2026/01/18 16.81% 14.31% 10.23% 9.12% 4.27% 2.18% 3.61% 2.72% 1.98% 4.35%
2026/01/19 15.06% 14.22% 10.68% 8.78% 4.1% 1.74% 4.86% 2.78% 2.97% 4.74%
2026/01/20 15.66% 13.5% 9.65% 7.58% 4.1% 1.92% 4.23% 2.66% 2.94% 4.8%
2026/01/21 14.74% 13.28% 10.91% 8.74% 4.34% 1.64% 3.13% 3.37% 2.66% 4.37%
2026/01/22 15.91% 14.1% 9.89% 8.97% 4.74% 1.97% 3.87% 3.05% 2.55% 3.95%
2026/01/23 15.17% 13.71% 11.93% 7.25% 4.34% 2.25% 3.53% 3.01% 2.5% 3.04%
2026/01/24 16.28% 14.46% 12.84% 7.35% 5.72% 1.96% 3.44% 2.7% 1.88% 2.8%
2026/01/25 16.68% 13.63% 13.38% 7.38% 5.36% 2.17% 3.17% 2.87% 1.87% 3.17%
2026/01/26 15.47% 14.57% 12.63% 7.33% 5.7% 1.76% 3.88% 2.29% 2.42% 3.06%
2026/01/27 15.09% 13.86% 11.95% 7.76% 4.71% 2.15% 3.94% 1.99% 2.13% 4.15%
2026/01/28 17.45% 14.2% 11.28% 8% 4.99% 1.47% 3.62% 2.44% 2.59% 3.33%
2026/01/29 17.62% 13.8% 11.76% 8.03% 4.99% 1.43% 2.54% 1.41% 2.34% 2.58%
2026/01/30 16.9% 13.9% 11.46% 7.01% 4.41% 2.99% 3.89% 2.53% 3.07% 2.53%
2026/01/31 17.71% 14.43% 10.56% 8.73% 3.99% 2.76% 2.68% 2.58% 2.29% 2.06%
  • theaa.com
  • bookmygarage.com
  • rac.co.uk
  • halfords.com
  • greenflag.com
  • motoringassistance.com
  • servicingstop.co.uk
  • emergencyassistltd.co.uk
  • clickmechanic.com
  • fixter.co.uk

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In January 2026, theaa.com led with a steady rise, peaking at 17.71%. Bookmygarage.com fluctuated, ending at 14.43%. Rac.co.uk saw a gradual increase, closing at 10.56%. Halfords.com and greenflag.com showed mixed trends, finishing at 8.73% and 3.99%, respectively.

Market Exposure

Competitor Count for UK Automotive Auto Care, Services & Repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/01/01 927
2026/01/02 936
2026/01/03 931
2026/01/04 909
2026/01/05 952
2026/01/06 938
2026/01/07 943
2026/01/08 897
2026/01/09 907
2026/01/10 956
2026/01/11 909
2026/01/12 904
2026/01/13 925
2026/01/14 891
2026/01/15 919
2026/01/16 907
2026/01/17 907
2026/01/18 900
2026/01/19 864
2026/01/20 889
2026/01/21 847
2026/01/22 856
2026/01/23 844
2026/01/24 845
2026/01/25 843
2026/01/26 882
2026/01/27 861
2026/01/28 842
2026/01/29 830
2026/01/30 827
2026/01/31 835

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Advertisers fluctuated in January, peaking at 956 on the 10th, then gradually declined, ending at 835.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Auto Care, Services & Repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
theaa.com 2%
rac.co.uk 0.99%
volkswagen.co.uk 0.38%
mobiletyrebuddy.co.uk 0.31%
mercedes-benz.co.uk 0.27%
motoringassistance.com -0.49%
fixter.co.uk -0.68%
servicingstop.co.uk -0.96%
clickmechanic.com -1.02%
kwik-fit.com -1.93%

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Kwik-fit.com saw a significant drop of 1.93%, while theaa.com surged by 2.00%. RAC.co.uk gained 0.99%, contrasting with clickmechanic.com’s 1.02% decline.

Campaign Efficiency

UK Automotive Auto Care, Services & Repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date bookmygarage.com theaa.com halfords.com kwik-fit.com rac.co.uk servicingstop.co.uk clickmechanic.com national.co.uk fixter.co.uk camdenservicecentre.com
2026/01/01 11.33% 7.21% 8.37% 4.75% 2.07% 4.92% 4.64% 2.33% 2.63% 2.58%
2026/01/02 14.7% 7.45% 8.23% 3.25% 3.19% 7.06% 7.15% 2.09% 2.66% 1.94%
2026/01/03 15.71% 8.84% 9.18% 3.25% 4.84% 5.62% 5.63% 2.29% 2.85% 2.1%
2026/01/04 13.86% 8.85% 9.56% 3.84% 3.31% 5.71% 5.76% 2.74% 3.09% 1.36%
2026/01/05 14.74% 7.63% 6.62% 2.45% 2.72% 9.22% 9.08% 1.95% 4.61% 1.7%
2026/01/06 12.72% 6.79% 8.75% 3.15% 2.9% 9.24% 6.63% 1.76% 5.24% 1.88%
2026/01/07 12.31% 7.86% 8.76% 4.2% 2.19% 5.52% 7.18% 2.35% 0.74% 2.46%
2026/01/08 12.94% 7.7% 9.23% 4.24% 3.39% 6.33% 4.77% 1.95% 7.45% 2.31%
2026/01/09 14.01% 9.39% 10.03% 3.94% 3.16% 7.07% 3.68% 2.95% 5.79% 3.18%
2026/01/10 14.44% 8.82% 8.91% 4.8% 3.26% 4.72% 2.83% 2.65% 6.9% 1.93%
2026/01/11 14.78% 8.73% 9.48% 4.28% 3.77% 5.48% 3.94% 2.71% 7.15% 1.63%
2026/01/12 14.01% 10.34% 8.99% 3.18% 3.62% 7.52% 5.95% 3.2% 6.06% 1.69%
2026/01/13 12.6% 11.21% 8.43% 2.95% 3.38% 5.65% 4.79% 2.14% 8.06% 2.62%
2026/01/14 12.43% 10.98% 8.9% 2.53% 4.21% 5.72% 4.53% 2.51% 6.58% 0.98%
2026/01/15 12.18% 10.19% 8.6% 3.08% 3.47% 7.2% 4.34% 2.53% 8.07% 2.83%
2026/01/16 14.01% 9.39% 10.03% 3.94% 3.16% 7.07% 3.68% 2.95% 5.79% 3.18%
2026/01/17 14.59% 11.49% 8.27% 2.83% 4.05% 4.83% 2.05% 2.25% 6.97% 2.76%
2026/01/18 14.32% 12.76% 9.88% 2.98% 4.03% 5.1% 2.69% 2.46% 5.85% 1.56%
2026/01/19 13.44% 11.1% 9.21% 2.86% 4.17% 6.84% 3.95% 2.36% 6.28% 2.06%
2026/01/20 12.19% 10.87% 8.03% 2.52% 3.96% 5.4% 4.05% 2.05% 5.86% 3.18%
2026/01/21 12.57% 10.8% 9.44% 2.54% 4.34% 4.02% 3.77% 2.34% 5.29% 2.82%
2026/01/22 13.14% 11.74% 9.28% 3.48% 3.95% 5.39% 3.32% 2.41% 4.88% 2.19%
2026/01/23 13.01% 10.68% 7.61% 2.95% 4.85% 4.72% 3.54% 2.55% 3.71% 2.23%
2026/01/24 14.38% 12.11% 7.4% 2.77% 5.43% 4.92% 2.55% 2.16% 3.34% 2.61%
2026/01/25 13.91% 12.07% 7.66% 2.93% 5.63% 4.97% 2.74% 2.14% 3.98% 1.33%
2026/01/26 14.64% 11.99% 7.11% 2.7% 5.06% 5.55% 3.38% 1.97% 4.14% 2.2%
2026/01/27 13.48% 9.81% 8% 3.11% 4.67% 5.45% 2.86% 2.32% 5.59% 3.37%
2026/01/28 14.23% 11.62% 8.11% 2.15% 4.57% 5.22% 3.92% 2.76% 4.31% 2.56%
2026/01/29 13.46% 11.72% 8.77% 3.09% 4.94% 3.78% 3.33% 2.63% 3.25% 2.81%
2026/01/30 13.79% 10.49% 7.14% 3.34% 4.43% 6.03% 4.51% 2.08% 3.16% 3.21%
2026/01/31 13.65% 11.13% 9.58% 4.71% 3.95% 3.44% 3.06% 2.37% 2.3% 2.03%
  • bookmygarage.com
  • theaa.com
  • halfords.com
  • kwik-fit.com
  • rac.co.uk
  • servicingstop.co.uk
  • clickmechanic.com
  • national.co.uk
  • fixter.co.uk
  • camdenservicecentre.com

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In January 2026, bookmygarage.com led with a steady impression share, peaking mid-month. Theaa.com and halfords.com showed consistent growth, while kwik-fit.com and rac.co.uk fluctuated. Camdenservicecentre.com ended with a slight increase.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Care, Services & Repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Care, Services & Repair - Last month
  1. 1
    Check Your Vehicle Info Today | Check MOT, Tax Expiry & More https://www.checkmot.com

    View Tax Expiry, Full MOT Details, History & More. Check Your Vehicle Now. Good Services. Find Vehicle. Vehicle MOT Check. Vehicle Tax Check. Historical MOT Check. Historical Tax Check.

  2. 2
    Green Flag Breakdown Cover - Switch To Us, You Could Save https://www.greenflag.com › breakdown-cover

    We'll Halve Your Renewal From The UK's Biggest Provider With Our Closest UK Vehicle Cover.

  3. 3
    Kwik Fit - Tyres, MOT, Servicing & More https://www.kwik-fit.com

    Kwik Fit Is Your One Stop Shop For Car Maintenance From Tyres To Servicing, Brakes & MOT.

  4. 4
    Motability Car Scheme | Motability Offers | Nissan https://www.nissan.co.uk

    Discover Nissan's range of motability cars. Learn more about our range of motability offers on an exceptional selection of models and book a test drive today.

  5. 5
    AA Approved Garages | MOT Only £39.99 https://www.theaa.com › aa › smart_care

    Get an MOT For Only £24.99 When You Book With A Service. Save Time & Money With AA. A Network of Local Garages Across the UK. We Only Work With Garages We Know We Can Trust.

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In the competitive landscape of automotive services, five advertisers stand out with compelling PPC text ads. Checkmot.com invites users to effortlessly access vehicle information, emphasizing convenience and comprehensive checks. Greenflag.com entices with significant savings on breakdown cover, promising to halve renewals. Kwik-fit.com positions itself as a one-stop shop for car maintenance, highlighting its extensive service range. Nissan.co.uk showcases its motability car scheme, offering diverse models and test drives. Lastly, theaa.com promotes affordable MOT services, underscoring trust and savings with its network of approved garages.

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