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UK Automotive Auto Care, Services & Repair - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Care, Services & Repair – UK

Google AI Overview visibility for Automotive Auto Care, Services & Repair UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 16.1697307372
83.8302692628
16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 57
43
56%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 17%
Navigational 3%
Seasonal 0%
Local 11%
Problem Solving 48%

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Market Exposure

Share of Clicks for top 10 UK Automotive Auto Care, Services & Repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
halfords.com 15.93
kwik-fit.com 12.91
theaa.com 12.51
bookmygarage.com 8.06
rac.co.uk 5.46
clickmechanic.com 3.58
ebay.co.uk 3.31
eurocarparts.com 2.38
greenflag.com 2.31
national.co.uk 1.77
others 31.78
  • halfords.com - 15.93%
  • kwik-fit.com - 12.91%
  • theaa.com - 12.51%
  • bookmygarage.com - 8.06%
  • rac.co.uk - 5.46%
  • clickmechanic.com - 3.58%
  • ebay.co.uk - 3.31%
  • eurocarparts.com - 2.38%
  • greenflag.com - 2.31%
  • national.co.uk - 1.77%
  • others - 31.78%

Copyright © Adthena. All rights reserved.

In the automotive PPC landscape, Halfords leads with 15.93% click share, closely followed by Kwik-Fit at 12.91%. The AA captures 12.51%, while ‘others’ collectively dominate with 31.78%.

Market Exposure

Share of Spend for the top 10 UK Automotive Auto Care, Services & Repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date theaa.com rac.co.uk halfords.com bookmygarage.com greenflag.com kwik-fit.com clickmechanic.com ebay.co.uk servicingstop.co.uk motoringassistance.com
2026/08/01 20.17% 11.34% 5.13% 10.43% 8.08% 1.38% 3.35% 3.08% 2.19% 1.68%
2026/08/02 22.64% 10% 6.82% 11.5% 7.54% 2.22% 3.7% 3.14% 1.27% 1.52%
2026/08/03 22.11% 10.19% 6.44% 12.5% 5.99% 1.37% 5.76% 3.52% 2.47% 1.39%
2026/08/04 16.71% 7.88% 8.08% 10.36% 7.32% 2.36% 3.76% 3.41% 2.37% 1.73%
2026/08/05 19.97% 8.42% 9.54% 12.01% 5.11% 2.96% 3.86% 1.91% 2.69% 2.28%
2026/08/06 21.79% 8.73% 8.99% 12.87% 5.51% 2.89% 2.95% 1.36% 2.79% 1.86%
2026/08/07 22.67% 11.84% 7.8% 12.95% 7.9% 2.29% 2.51% 1.25% 1.79% 1.75%
2026/08/08 20.96% 12.99% 9.31% 11.15% 9.77% 2.61% 1.98% 1.79% 0.86% 1.89%
2026/08/09 24.33% 13.42% 10.31% 11.89% 9.27% 2.11% 1.28% 1.23% 1.25% 0.68%
2026/08/10 20.37% 11.7% 7.48% 12.47% 8.02% 1.71% 3.24% 1.64% 2.79% 1.76%
2026/08/11 23.18% 11.71% 8.71% 11.93% 7.03% 2.65% 2.01% 1.15% 2.36% 2.2%
2026/08/12 19.53% 10.91% 8.02% 11.36% 7.9% 1.97% 3.13% 2.77% 3.25% 2.02%
2026/08/13 18.46% 11.21% 10.05% 10.44% 6.48% 1.9% 3.44% 2.39% 3.22% 1.85%
2026/08/14 21.72% 10.17% 10.1% 10.97% 7.46% 2.12% 2.62% 2.06% 2.08% 2.01%
2026/08/15 20.46% 10.9% 13.58% 10.12% 8.14% 2.95% 2.17% 1.61% 1.62% 1.26%
2026/08/16 21.23% 10.43% 13.09% 9.56% 7.74% 2.75% 2.01% 1.36% 1.42% 1.19%
2026/08/17 22.29% 10.63% 11.27% 11.14% 7.19% 2.84% 2.64% 1.79% 1.94% 1.65%
2026/08/18 22.04% 11.82% 9.09% 11.05% 9.37% 2.06% 2.65% 1.52% 1.41% 1.87%
2026/08/19 21.12% 13.2% 8.39% 9.24% 10.16% 1.43% 2.55% 1.9% 1.88% 1.91%
2026/08/20 22.12% 11.5% 9.03% 11.16% 10.53% 2.15% 2.49% 1.72% 1.64% 0.73%
2026/08/21 23% 11.87% 9.39% 10.61% 8.19% 1.81% 1.91% 0.98% 1.02% 1.05%
2026/08/22 23.98% 12.32% 9.34% 8.91% 9.9% 1.89% 1.39% 1.12% 1.04% 1.61%
2026/08/23 24.1% 12.91% 9.29% 8.92% 10.62% 2.18% 1.26% 1.25% 0.95% 1.19%
2026/08/24 23.81% 13.16% 8.96% 10.68% 8.8% 1.99% 1.68% 1.45% 1.3% 0.25%
2026/08/25 21.86% 12.61% 8.52% 8.82% 7.44% 1.57% 4.62% 1.95% 3.04% 0.88%
2026/08/26 19.67% 11.99% 9.3% 9.06% 6.75% 2.24% 4.63% 1.88% 3.22% 1.26%
2026/08/27 20.53% 10.28% 9.89% 10% 7.01% 1.95% 2.97% 1.53% 3.2% 1.23%
2026/08/28 23.87% 11.98% 8.39% 11.12% 8.11% 1.97% 2.06% 0.95% 1.78% 1.16%
2026/08/29 23.12% 11.78% 10.24% 11.1% 7.61% 2.05% 2.2% 1.25% 0.74% 1.4%
2026/08/30 24.46% 11.05% 11.46% 9.89% 7.4% 2.06% 2.03% 1.64% 0.78% 1.61%
2026/08/31 24.46% 11.87% 10.79% 9.49% 8.26% 2% 1.73% 1.27% 0.78% 0.57%
  • theaa.com
  • rac.co.uk
  • halfords.com
  • bookmygarage.com
  • greenflag.com
  • kwik-fit.com
  • clickmechanic.com
  • ebay.co.uk
  • servicingstop.co.uk
  • motoringassistance.com

Copyright © Adthena. All rights reserved.

In August 2026, theaa.com led with a steady rise, peaking at 24.46% by month’s end. rac.co.uk and halfords.com showed moderate fluctuations, while bookmygarage.com and greenflag.com maintained consistent shares. The month concluded with theaa.com dominating the PPC landscape.

Market Exposure

Competitor Count for UK Automotive Auto Care, Services & Repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 709
2026/08/02 741
2026/08/03 715
2026/08/04 689
2026/08/05 774
2026/08/06 744
2026/08/07 697
2026/08/08 627
2026/08/09 666
2026/08/10 700
2026/08/11 675
2026/08/12 758
2026/08/13 847
2026/08/14 815
2026/08/15 726
2026/08/16 709
2026/08/17 708
2026/08/18 691
2026/08/19 682
2026/08/20 703
2026/08/21 689
2026/08/22 620
2026/08/23 604
2026/08/24 616
2026/08/25 665
2026/08/26 695
2026/08/27 718
2026/08/28 683
2026/08/29 596
2026/08/30 603
2026/08/31 613

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August saw fluctuating advertiser numbers, peaking at 847 on the 13th, then declining to 613 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Auto Care, Services & Repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
halfords.com 1.09%
theaa.com 0.94%
arnoldclark.com 0.79%
rac.co.uk 0.53%
greenflag.com 0.28%
gsfcarparts.com -0.4%
carcheck.co.uk -0.42%
camdenservicecentre.com -0.44%
servicingstop.co.uk -0.45%
ebay.co.uk -0.92%

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Halfords.com surged with a 1.09% click share increase, while ebay.co.uk dropped by 0.92%. Theaa.com, arnoldclark.com, and rac.co.uk also saw positive gains, contrasting declines from servicingstop.co.uk and others.

Campaign Efficiency

UK Automotive Auto Care, Services & Repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date halfords.com theaa.com bookmygarage.com rac.co.uk kwik-fit.com greenflag.com ebay.co.uk eurocarparts.com clickmechanic.com servicingstop.co.uk
2026/08/01 7.11% 9.41% 6.94% 4.35% 3.18% 2.74% 8.52% 7.54% 3.7% 2.36%
2026/08/02 8.08% 14.07% 7.15% 3.53% 5.01% 2.77% 9.36% 4.29% 4.15% 1.21%
2026/08/03 7.64% 13.24% 7.59% 3.5% 3.3% 2.22% 9.98% 5.29% 6.78% 2.73%
2026/08/04 9.02% 9.55% 6.23% 2.73% 4.05% 2.46% 7.26% 4.87% 4.16% 2.61%
2026/08/05 10.93% 13.01% 8.04% 3.17% 5.13% 2.02% 5.74% 3.5% 4.75% 3.41%
2026/08/06 10.83% 15.33% 8.48% 3.52% 5.29% 2.2% 4.37% 2.52% 3.68% 3.31%
2026/08/07 10.59% 15.71% 9.32% 4.3% 5.26% 3.01% 4.28% 2.29% 3.65% 2.34%
2026/08/08 13.11% 15.08% 7.8% 5.44% 6.03% 4.15% 5.62% 3.86% 2.3% 0.89%
2026/08/09 13.55% 17.43% 8.14% 5.57% 5.65% 3.78% 4.27% 1.84% 1.66% 1.46%
2026/08/10 9.4% 11.61% 8.4% 4.56% 4.17% 3.2% 6.24% 4.66% 4.36% 3.53%
2026/08/11 11.25% 15.59% 8.8% 4.68% 6.03% 2.94% 4.3% 2.24% 2.79% 2.94%
2026/08/12 8.93% 10.93% 8.3% 4.17% 4.32% 2.82% 8.2% 5.64% 4.19% 3.76%
2026/08/13 11.45% 10.94% 7.58% 4.04% 4.45% 2.26% 6.97% 4.28% 4.42% 3.35%
2026/08/14 11.7% 13.71% 8.14% 3.94% 4.52% 2.8% 5.64% 4.02% 3.65% 2.52%
2026/08/15 16.05% 12.75% 7.53% 5.23% 5.75% 3.48% 4.83% 3.05% 2.86% 1.93%
2026/08/16 14.98% 12.64% 6.58% 4.15% 5.66% 3.6% 4.06% 3.59% 2.54% 1.51%
2026/08/17 14.1% 13.5% 8.38% 4.88% 5.8% 2.99% 4.99% 4.26% 3.7% 2.38%
2026/08/18 12.52% 13.54% 7.74% 5.37% 5.05% 3.67% 4.99% 4.19% 3.57% 1.63%
2026/08/19 11.7% 12.95% 7.2% 4.89% 3.81% 3.8% 5.86% 4.18% 3.61% 2.28%
2026/08/20 11.11% 14.18% 8.3% 4.88% 5.17% 4.06% 4.95% 3.99% 3.53% 1.95%
2026/08/21 11.39% 14.38% 7.4% 4.93% 4.6% 3.15% 3.21% 5.39% 2.63% 1.28%
2026/08/22 12.09% 15.51% 6.34% 5.15% 4.79% 3.64% 3.69% 4.64% 1.85% 1.24%
2026/08/23 11.67% 15.13% 6.59% 5.5% 5.23% 3.72% 4.5% 4.66% 1.78% 0.97%
2026/08/24 11% 16.14% 7.51% 5.18% 4.51% 3.3% 4.78% 3.71% 2.37% 1.52%
2026/08/25 10.59% 12.73% 6.96% 5.48% 3.83% 2.64% 5.23% 4.04% 6.38% 4.45%
2026/08/26 11.7% 10.27% 6.88% 5.56% 4.97% 2.39% 4.96% 3.42% 5.95% 4.06%
2026/08/27 12.11% 11.68% 7.29% 4.54% 4.34% 2.32% 3.96% 4.26% 3.81% 3.78%
2026/08/28 11.48% 13.92% 8.16% 4.85% 4.34% 3.45% 3.24% 3.66% 2.76% 2.15%
2026/08/29 15.33% 15.07% 8.1% 5.74% 4.55% 3.46% 3.28% 4.63% 2.91% 0.89%
2026/08/30 15.64% 15.7% 7% 4.45% 3.98% 3.22% 4.3% 2.28% 2.37% 1.02%
2026/08/31 15.47% 15.44% 7.56% 4.48% 4.3% 4.23% 4.13% 3.29% 2.47% 0.78%
  • halfords.com
  • theaa.com
  • bookmygarage.com
  • rac.co.uk
  • kwik-fit.com
  • greenflag.com
  • ebay.co.uk
  • eurocarparts.com
  • clickmechanic.com
  • servicingstop.co.uk

Copyright © Adthena. All rights reserved.

In August 2026, Halfords.com saw a steady rise in impression share, peaking mid-month. Theaa.com maintained a strong presence, while Bookmygarage.com fluctuated. Rac.co.uk and Kwik-fit.com showed moderate stability. Greenflag.com and Ebay.co.uk experienced varied trends. Eurocarparts.com and Clickmechanic.com had inconsistent shares. Servicingstop.co.uk ended the month with a decline.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Care, Services & Repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Care, Services & Repair - Last month
  1. 1
    Helpful MoT Self-Check List | Car Lease | Flexed https://www.flexed.co.uk

    MoTs can be daunting but did you know there are a few things you could do to help your car pass? Check out our MoT self-check list.

  2. 2
    Check the MOT history of a vehicle - GOV.UK https://www.gov.uk

    Check the MOT history of a vehicle from 2005 onwards, including if it passed or failed, its mileage and why it failed, download MOT test certificate

  3. 3
    Green Flag UK Breakdown Cover - Switch To Us & You Could Save https://www.greenflag.com › breakdown-cover

    Breakdown Cover - 24/7 Assistance & Recovery - Green Flag

  4. 4
    Kwik Fit https://www.kwik-fit.com

    Tyres, MOT, Servicing & More — Kwik Fit Is Your One Stop Shop For Car Maintenance From Tyres To Servicing, Brakes & MOT. Book Online & Save Before Visiting Your Local Kwik Centre...

  5. 5
    MOT & Servicing Made Easy | MOT Only £39.99 https://www.theaa.com › aa › smart_care

    Get an MOT For Only £24.99 When You Book With A Service. Save Time & Money With AA. We Offer Fixed Prices, So You’ll Know Exactly What You’re Paying Up Front.

Copyright © Adthena. All rights reserved.

In the competitive landscape of automotive services, Flexed.co.uk stands out with its MoT self-check list, easing customer anxiety. Gov.uk provides transparency with detailed vehicle MoT histories. Green Flag offers peace of mind with 24/7 breakdown cover. Kwik Fit positions itself as a comprehensive car maintenance hub, while The AA entices with affordable, upfront MoT pricing.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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