Share of Clicks for top 10 UK Automotive Auto Care, Services & Repair brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| halfords.com | 13.56 |
| kwik-fit.com | 11.1 |
| theaa.com | 8.71 |
| ebay.co.uk | 6.12 |
| rac.co.uk | 4.64 |
| clickmechanic.com | 4.47 |
| eurocarparts.com | 3.38 |
| servicingstop.co.uk | 3.12 |
| national.co.uk | 2.76 |
| carcheck.co.uk | 2.07 |
| others | 40.07 |
- halfords.com - 13.56%
- kwik-fit.com - 11.1%
- theaa.com - 8.71%
- ebay.co.uk - 6.12%
- rac.co.uk - 4.64%
- clickmechanic.com - 4.47%
- eurocarparts.com - 3.38%
- servicingstop.co.uk - 3.12%
- national.co.uk - 2.76%
- carcheck.co.uk - 2.07%
- others - 40.07%
Copyright © Adthena. All rights reserved.
In the automotive PPC landscape, Halfords leads with 13.56% click share, followed by Kwik-Fit at 11.1%. The AA captures 8.71%, while others collectively dominate with 40.07%.
Share of Spend for the top 10 UK Automotive Auto Care, Services & Repair brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | theaa.com | halfords.com | rac.co.uk | clickmechanic.com | greenflag.com | ebay.co.uk | national.co.uk | servicingstop.co.uk | emergencyassistltd.co.uk | motoringassistance.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 17.93% | 6.54% | 12.19% | 3.62% | 5.66% | 0.63% | 1.91% | 3.83% | 3.36% | 3.28% |
| 2026/05/02 | 20.08% | 7.58% | 12.04% | 3.36% | 6.85% | 0.47% | 1.84% | 4.76% | 2.98% | 3.73% |
| 2026/05/03 | 19.02% | 8.32% | 12.21% | 3.22% | 5.78% | 0.49% | 2.1% | 5.93% | 3.49% | 3.07% |
| 2026/05/04 | 18.34% | 8.24% | 9.53% | 4.06% | 5.81% | 0.56% | 1.61% | 7.41% | 2.62% | 2.74% |
| 2026/05/05 | 18.08% | 7.69% | 9.53% | 5.37% | 6.46% | 0.68% | 1.82% | 7.3% | 2.31% | 3.16% |
| 2026/05/06 | 17.9% | 7.24% | 10.42% | 4.25% | 5.47% | 1.1% | 1.91% | 8.05% | 3.04% | 3.61% |
| 2026/05/07 | 14.98% | 7.03% | 9.66% | 4.9% | 5.53% | 1% | 1.85% | 6.31% | 2.74% | 2.73% |
| 2026/05/08 | 17.04% | 8.28% | 10.23% | 4.31% | 5.37% | 0.48% | 2.64% | 3.94% | 2.47% | 2.97% |
| 2026/05/09 | 17.39% | 10.01% | 10.7% | 3.93% | 4.19% | 0.36% | 2.43% | 3.76% | 2.41% | 3.29% |
| 2026/05/10 | 16.19% | 9.43% | 10.06% | 3.34% | 4.54% | 0.42% | 1.86% | 2.49% | 2.97% | 2.81% |
| 2026/05/11 | 13.83% | 9.75% | 8.97% | 5.07% | 5.79% | 4.15% | 2.38% | 6.21% | 2.31% | 2.66% |
| 2026/05/12 | 11.54% | 12.52% | 8.49% | 5.25% | 4.66% | 3.99% | 2.66% | 5.88% | 1.98% | 1.67% |
| 2026/05/13 | 14.02% | 10.85% | 9.17% | 5.17% | 4.58% | 4.19% | 2.88% | 6.66% | 2.11% | 2.68% |
| 2026/05/14 | 12.74% | 13.12% | 8.89% | 5.37% | 5.59% | 3.94% | 2.39% | 5.31% | 2.33% | 2.39% |
| 2026/05/15 | 16.98% | 8.25% | 10.18% | 4.29% | 5.36% | 0.48% | 2.63% | 3.92% | 2.46% | 2.96% |
| 2026/05/16 | 14.23% | 10.4% | 9.28% | 2.99% | 5.13% | 5.08% | 3.01% | 2.59% | 2.44% | 2.96% |
| 2026/05/17 | 14.65% | 8.68% | 9.64% | 3.07% | 5.14% | 6.62% | 3.4% | 2.11% | 2.95% | 2.25% |
| 2026/05/18 | 13.92% | 12.35% | 7.75% | 3.64% | 5.39% | 5.26% | 2.99% | 6.2% | 1.74% | 2.42% |
| 2026/05/19 | 13.96% | 10.4% | 9.08% | 4.01% | 5.59% | 5.67% | 2.77% | 5.48% | 1.92% | 2.26% |
| 2026/05/20 | 13.51% | 9.97% | 8.63% | 4.07% | 4.57% | 6.46% | 2.54% | 3.92% | 2.5% | 2.26% |
| 2026/05/21 | 13.67% | 14.73% | 7.46% | 5.13% | 4.41% | 5.41% | 2.28% | 5.29% | 1.76% | 2.33% |
| 2026/05/22 | 14.63% | 15.16% | 7.9% | 4.8% | 4.36% | 4.95% | 2.6% | 3.78% | 2.51% | 1.96% |
| 2026/05/23 | 15.44% | 16.65% | 7.64% | 3.21% | 4.57% | 4.8% | 2.53% | 3.25% | 2.12% | 1.89% |
| 2026/05/24 | 16.81% | 11.8% | 8.15% | 2.85% | 4.98% | 6.39% | 3.33% | 3.59% | 1.66% | 2.4% |
| 2026/05/25 | 14.09% | 12.43% | 9.53% | 4.29% | 4.21% | 5% | 2.88% | 4.76% | 1.48% | 1.88% |
| 2026/05/26 | 13.42% | 11.41% | 9.25% | 4.42% | 5.32% | 3.46% | 2.68% | 6.66% | 1.31% | 1.77% |
| 2026/05/27 | 14.49% | 12.86% | 9.14% | 4.84% | 5.09% | 3.29% | 2.83% | 6.46% | 1.72% | 1.79% |
| 2026/05/28 | 15.22% | 12.99% | 8.99% | 4.91% | 4.91% | 3.78% | 2.52% | 4.48% | 1.82% | 2.13% |
| 2026/05/29 | 15.34% | 13.4% | 8.27% | 4.72% | 4.35% | 3.7% | 2.43% | 3.9% | 1.43% | 2.41% |
| 2026/05/30 | 16.38% | 13.58% | 8.55% | 4.28% | 4.8% | 3.37% | 2.46% | 4.01% | 1.92% | 2.05% |
| 2026/05/31 | 15.39% | 13.53% | 8.76% | 4.39% | 4.28% | 3.81% | 2.74% | 2.6% | 2% | 1.81% |
- theaa.com
- halfords.com
- rac.co.uk
- clickmechanic.com
- greenflag.com
- ebay.co.uk
- national.co.uk
- servicingstop.co.uk
- emergencyassistltd.co.uk
- motoringassistance.com
Copyright © Adthena. All rights reserved.
In May 2026, theaa.com led with fluctuating spend shares, peaking early and stabilizing mid-month. Halfords.com saw a steady rise, while rac.co.uk experienced a decline. Clickmechanic.com and greenflag.com maintained moderate shares. By month’s end, theaa.com remained dominant.
Competitor Count for UK Automotive Auto Care, Services & Repair
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 671 |
| 2026/05/02 | 678 |
| 2026/05/03 | 662 |
| 2026/05/04 | 736 |
| 2026/05/05 | 718 |
| 2026/05/06 | 705 |
| 2026/05/07 | 721 |
| 2026/05/08 | 718 |
| 2026/05/09 | 675 |
| 2026/05/10 | 711 |
| 2026/05/11 | 1054 |
| 2026/05/12 | 1223 |
| 2026/05/13 | 1159 |
| 2026/05/14 | 1204 |
| 2026/05/15 | 718 |
| 2026/05/16 | 1236 |
| 2026/05/17 | 1220 |
| 2026/05/18 | 1253 |
| 2026/05/19 | 1206 |
| 2026/05/20 | 1275 |
| 2026/05/21 | 1355 |
| 2026/05/22 | 1341 |
| 2026/05/23 | 1301 |
| 2026/05/24 | 1237 |
| 2026/05/25 | 1309 |
| 2026/05/26 | 1314 |
| 2026/05/27 | 1316 |
| 2026/05/28 | 1305 |
| 2026/05/29 | 1286 |
| 2026/05/30 | 1291 |
| 2026/05/31 | 1255 |
Copyright © Adthena. All rights reserved.
May began with 671 advertisers, fluctuating slightly until a dramatic surge on May 11, reaching 1,054. The month concluded with 1,255 advertisers, marking significant growth.
