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US Automotive Auto Care, Services & Repair - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Automotive Auto Care, Services & Repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
vioc.com 11
pepboys.com 10.83
safelite.com 8.46
jiffylube.com 8.09
take5.com 6.32
firestonecompleteautocare.com 5.95
aaa.com 3.64
midas.com 2.12
meineke.com 1.74
groupon.com 1.62
others 40.23

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In the automotive PPC landscape, ‘others’ dominate with 40.23% click share, while vioc.com leads individual advertisers at 11.00%.

Market Exposure

Share of Spend for the top 10 US Automotive Auto Care, Services & Repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date safelite.com pepboys.com jiffylube.com vioc.com firestonecompleteautocare.com meineke.com take5.com aaa.com midas.com groupon.com
2025/06/01 9.8% 10.33% 6.69% 5.29% 5.63% 1.5% 3.62% 4.11% 3.65% 2.2%
2025/06/02 9.43% 7.01% 7.6% 6.76% 5.26% 2.32% 0.82% 3.09% 3.24% 1.39%
2025/06/03 14.77% 8.66% 5.37% 4.77% 6.93% 1.69% 1.76% 1.55% 1.76% 0.55%
2025/06/04 10.4% 6.96% 5.99% 5.33% 6.37% 2.28% 3.34% 1.86% 3.05% 2.06%
2025/06/05 9.55% 7.93% 6.78% 6.86% 6.58% 1.96% 1.7% 3.38% 3.02% 1.62%
2025/06/06 10.81% 7.8% 5.09% 6.14% 5.36% 2.24% 1.61% 3.23% 2.63% 2.1%
2025/06/07 10.54% 10.05% 5.72% 5.39% 4.36% 3.46% 3.1% 3.28% 3.34% 1.49%
2025/06/08 11.68% 7.11% 5.78% 6.38% 4.89% 2.65% 2.18% 3.08% 3.4% 1.14%
2025/06/09 11.45% 8.18% 4.62% 4.76% 2.86% 2.77% 2.65% 2.55% 1.64% 2.02%
2025/06/10 9.95% 8.26% 8.17% 5.56% 5.1% 2.31% 2.54% 2.72% 2.72% 0.34%
2025/06/11 9.1% 6.74% 7.16% 5.25% 5.99% 2.15% 2.77% 5.33% 1.91% 1.88%
2025/06/12 9.92% 7.69% 5.98% 7.66% 6.08% 2.47% 2.53% 2.48% 3.08% 0.8%
2025/06/13 10.8% 7.16% 5.74% 7.99% 5.74% 2.04% 2.74% 2.34% 2.69% 1.64%
2025/06/14 8.3% 7.77% 6.12% 9.44% 6.99% 2.15% 3.22% 3.24% 3.21% 1.37%
2025/06/15 9.93% 8.82% 8.18% 7.61% 6.03% 2.41% 3.84% 4.46% 4.18% 2.4%
2025/06/16 9.9% 7.19% 6.72% 6.52% 5.8% 1.27% 2.57% 4.82% 2.37% 1.02%
2025/06/17 10.52% 8.18% 8.34% 7.62% 5.18% 1.73% 1.96% 2.43% 2.87% 0.89%
2025/06/18 10.03% 7.85% 5.08% 7.36% 6.1% 1.49% 3.47% 2.74% 2.02% 1.73%
2025/06/19 10.88% 6.76% 6.8% 5.97% 5.2% 1.96% 2.97% 5.77% 2.86% 1.66%
2025/06/20 10.27% 9% 6.16% 5.91% 4.75% 2.73% 1.32% 5.13% 3.05% 1.56%
2025/06/21 11.92% 7.1% 7.4% 5.64% 3.39% 1.38% 3.19% 3.92% 2.09% 1.51%
2025/06/22 10.58% 7.85% 6.22% 5.32% 4.61% 2.33% 4.13% 3.9% 3.83% 1.54%
2025/06/23 11.38% 6.52% 10.49% 5.47% 3.27% 2.27% 2.11% 2.77% 3.45% 1.82%
2025/06/24 12.06% 8.6% 5.3% 3.39% 4.94% 2.23% 2.46% 4.4% 2.27% 1.61%
2025/06/25 10.47% 7.41% 6.04% 4.96% 3.93% 2.32% 4.24% 5.05% 3.39% 0.81%
2025/06/26 11% 6.82% 7.07% 3.63% 5.29% 2.18% 2.68% 3.59% 2.81% 0.55%
2025/06/27 11.87% 6.73% 6.26% 5.68% 3.69% 2.96% 1.06% 4.8% 2.39% 0.61%
2025/06/28 11.77% 5.92% 6.43% 4.88% 3.8% 1.51% 2.85% 4.71% 3.04% 0.88%
2025/06/29 12.76% 8.96% 6.64% 4.28% 3.83% 1.43% 3.06% 1.97% 3.77% 0.95%
2025/06/30 11.98% 8.35% 8.24% 5.09% 4.96% 3.32% 2.83% 2.28% 2.13% 0.78%

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In June 2025, Safelite led with a peak spend share of 14.77% on June 3rd, ending at 11.98%. Pep Boys fluctuated, peaking at 10.33% on June 1st, closing at 8.35%. Jiffy Lube saw a notable rise to 10.49% on June 23rd, finishing at 8.24%. VIOC’s highest was 9.44% on June 14th, ending at 5.09%. Firestone’s peak was 6.99% on June 14th, closing at 4.96%. Meineke’s highest was 3.46% on June 7th, ending at 3.32%. Take5 peaked at 4.24% on June 25th, closing at 2.83%. AAA’s peak was 5.77% on June 19th, ending at 2.28%. Midas peaked at 4.18% on June 15th, closing at 2.13%. Groupon’s highest was 2.4% on June 15th, ending at 0.78%.

Market Exposure

Competitor Count for US Automotive Auto Care, Services & Repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 1098
2025/06/02 1224
2025/06/03 836
2025/06/04 1360
2025/06/05 1364
2025/06/06 1339
2025/06/07 1199
2025/06/08 1123
2025/06/09 1131
2025/06/10 1253
2025/06/11 1360
2025/06/12 1318
2025/06/13 1334
2025/06/14 1243
2025/06/15 1197
2025/06/16 1236
2025/06/17 1297
2025/06/18 1374
2025/06/19 1237
2025/06/20 1325
2025/06/21 1155
2025/06/22 1155
2025/06/23 1308
2025/06/24 1397
2025/06/25 1360
2025/06/26 1341
2025/06/27 1398
2025/06/28 1158
2025/06/29 1111
2025/06/30 1399

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June saw a dynamic shift in advertisers, peaking at 1,399 on the 30th, after fluctuating throughout the month.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Auto Care, Services & Repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
safelite.com 0.84%
aaa.com 0.81%
jiffylube.com 0.69%
expressoil.com 0.4%
vinseeker.com 0.38%
quickjack.com -0.34%
vinhistoryusa.com -0.37%
groupon.com -0.54%
firestonecompleteautocare.com -1.35%
vioc.com -1.4%

Copyright © Adthena. All rights reserved.

Safelite.com leads with a 0.84% click share rise, while vioc.com drops by 1.4%. AAA.com and JiffyLube.com also see positive gains.

Campaign Efficiency

US Automotive Auto Care, Services & Repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date pepboys.com jiffylube.com vioc.com safelite.com firestonecompleteautocare.com take5.com meineke.com midas.com aaa.com groupon.com
2025/06/01 12.16% 5.28% 6.22% 4.95% 4.36% 4.68% 1.47% 4.2% 3.44% 2.35%
2025/06/02 7.72% 5.97% 8.24% 4.88% 4.88% 1.22% 2.32% 4.15% 2.28% 2.1%
2025/06/03 11.08% 4.77% 5.7% 7.87% 7.07% 2.51% 1.63% 2.33% 1.27% 0.69%
2025/06/04 7.63% 4.55% 6.96% 5.26% 5.59% 4.25% 2.29% 3.37% 1.48% 2.53%
2025/06/05 8.59% 5.53% 8.26% 4.97% 5.92% 2.28% 2.09% 3.47% 2.15% 2.22%
2025/06/06 8.73% 3.94% 7.14% 5.47% 5.03% 1.96% 2.12% 3.02% 2.29% 3.84%
2025/06/07 11.06% 4.43% 6.49% 5.26% 3.93% 4.12% 2.67% 3.61% 2.26% 1.9%
2025/06/08 8.2% 5.11% 7.46% 6.13% 4.26% 3.22% 2.37% 4.11% 2.09% 1.64%
2025/06/09 8.39% 3.11% 5.31% 5.38% 2.77% 3.52% 2.47% 1.85% 1.5% 2.82%
2025/06/10 9.3% 6.55% 7.05% 5.17% 5.09% 3.6% 2.03% 3.15% 2.69% 0.5%
2025/06/11 6.91% 6.21% 6.58% 4.47% 5.97% 4.06% 2.08% 2.11% 3.62% 2.69%
2025/06/12 8.43% 4.58% 9.01% 5.03% 5.37% 3.49% 2.5% 3.32% 2.2% 1.11%
2025/06/13 7.68% 4.21% 9.19% 5.24% 5.62% 3.68% 1.75% 3.14% 1.8% 2.37%
2025/06/14 7.9% 4.74% 10.12% 4.14% 5.98% 3.67% 2% 3.6% 2.58% 2.08%
2025/06/15 9.4% 5.78% 9.68% 4.74% 5.16% 5.22% 2.21% 4.72% 3.62% 3.43%
2025/06/16 8.35% 5.96% 8.53% 4.94% 4.9% 3.37% 1.28% 2.69% 3.49% 1.59%
2025/06/17 9.27% 6.91% 9.56% 5.39% 4.86% 2.64% 1.72% 3.49% 1.9% 1.36%
2025/06/18 8.93% 3.84% 9.3% 5.04% 5.25% 4.57% 1.31% 2.29% 1.93% 2.36%
2025/06/19 7.46% 5.04% 6.91% 5.55% 5.14% 3.49% 1.92% 3.56% 3.6% 2.34%
2025/06/20 9.85% 4.71% 8.1% 5.27% 4.29% 1.74% 2.49% 3.69% 3.79% 2.1%
2025/06/21 7.61% 6.16% 7.55% 6.02% 2.95% 4.4% 1.31% 2.39% 2.74% 2.02%
2025/06/22 8.08% 4.58% 6.77% 5.11% 3.86% 5.42% 2.42% 4.31% 2.92% 1.91%
2025/06/23 7.04% 8.24% 6.66% 5.54% 2.83% 2.88% 1.94% 4.33% 1.99% 2.08%
2025/06/24 10.14% 4.52% 4.47% 6.33% 4.6% 3.66% 1.95% 2.73% 3.03% 1.56%
2025/06/25 7.75% 4.32% 6.12% 5.34% 3.67% 5.75% 2.11% 3.91% 3.25% 0.96%
2025/06/26 7.33% 5.27% 4.32% 5.51% 4.53% 3.29% 2.04% 3.35% 3.01% 0.81%
2025/06/27 7.49% 4.8% 8.04% 6.17% 3.52% 1.53% 2.72% 2.35% 3.43% 0.83%
2025/06/28 6.69% 5.45% 6.99% 5.72% 3.36% 3.34% 1.8% 2.97% 3.3% 1.35%
2025/06/29 10.29% 6.43% 5.68% 6.3% 3.44% 4.5% 1.39% 4.06% 1.84% 1.32%
2025/06/30 8.56% 7.19% 7.01% 5.88% 4.32% 3.88% 2.85% 2.47% 1.69% 0.91%

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Pepboys.com led June with fluctuating impressions, peaking at 12.16% and ending at 8.56%. Jiffylube.com saw a steady rise, closing at 7.19%. Vioc.com maintained a strong presence, finishing at 7.01%. Safelite.com and Firestone showed consistent mid-range shares. Take5.com and Meineke.com had lower, yet stable, shares. Midas.com and AAA.com experienced varied trends, while Groupon.com ended with minimal impact.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Auto Care, Services & Repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Car A/C Service Nearby - Fast & Affordable A/C Service https://firestonecompleteautocare.com › auto-ac › near-you

    Regular Inspection Helps Identify Any Possible Pressure Leaks. Schedule An Appointment Now

  2. 2
    15 Minute Oil Change Service https://promotions.jiffylube.com

    Stay In Car Fast Oil Change — 15 Minute Oil Change Service at Jiffy Lube®. Save On Oil Changes & More. Get Your Coupon!

  3. 3
    Meineke A/C Pros https://www.meineke.com › meineke › airconditioning

    A/C Repair, Check & Recharge — Book Online. Vehicle Drop Offs Welcome. Sign Up For Meineke Rewards To Earn Points & Save.

  4. 4
    Auto AC Blowing Hot Air? - Open 7 Days A Week https://www.pepboys.com

    Need A New Battery, AC Service, Or New Tires? Visit A Local Pep Boys® For All Your Needs.

  5. 5
    Up to 50% Off Any Oil Change - Claim A Coupon & Save Today https://www.take5.com

    Don’t Let An Oil Change Interrupt Your Plans. Get Back On The Road In 10 Mins! Visit Take 5 Oil...

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In the competitive world of automotive care, Firestone, Jiffy Lube, Meineke, Pep Boys, and Take 5 Oil Change captivate with compelling PPC ads. Firestone emphasizes affordability and convenience, while Jiffy Lube highlights speed. Meineke offers rewards, Pep Boys ensures comprehensive service, and Take 5 promises quick, discounted oil changes.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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