AUS Education & Training Corporate Training - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Education & Training Corporate Training AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	21.3919408846
	78.6080591154

21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	35
	65

35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	8%
Transactional	1%
Navigational	1%
Seasonal	0%
Local	2%
Problem Solving	13%

Market Exposure

Share of Clicks for top 10 AUS Education & Training Corporate Training brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
tafecourses.com.au	6.19
opencolleges.edu.au	4.3
cbdcollege.edu.au	3.56
swinburneopen.edu.au	3.34
aim.com.au	2.97
training.com.au	2.91
open.edu.au	2.3
torrens.edu.au	2.04
rmit.edu.au	1.87
foundationeducation.edu.au	1.7
others	68.82

tafecourses.com.au - 6.19%
opencolleges.edu.au - 4.3%
cbdcollege.edu.au - 3.56%
swinburneopen.edu.au - 3.34%
aim.com.au - 2.97%
training.com.au - 2.91%
open.edu.au - 2.3%
torrens.edu.au - 2.04%
rmit.edu.au - 1.87%
foundationeducation.edu.au - 1.7%
others - 68.82%

In the education sector’s PPC landscape, ‘others’ dominate with 68.82% click share, while tafecourses.com.au leads individual advertisers at 6.19%.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Corporate Training brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	aim.com.au	torrens.edu.au	tafecourses.com.au	opencolleges.edu.au	studyonline.unsw.edu.au	swinburneopen.edu.au	cbdcollege.edu.au	aib.edu.au	aipc.net.au	rmit.edu.au
2025/11/01	1.87%	4.44%	4.14%	2.66%	2.65%	3.51%	2.74%	2.67%	2.73%	3.77%
2025/11/02	2.16%	3.53%	4.1%	2.86%	2.16%	3.21%	2.08%	2.18%	2.75%	3.95%
2025/11/03	1.95%	2.74%	4.29%	4.33%	2.45%	3.72%	2.56%	1.98%	2.75%	3.8%
2025/11/04	1.97%	2.59%	4.95%	4.12%	2.53%	4.34%	3.05%	1.94%	2.3%	3.97%
2025/11/05	2.28%	2.44%	4.27%	4.3%	2.57%	4.98%	3.55%	2.21%	2.29%	3.44%
2025/11/06	2.68%	2.27%	4.12%	3.99%	2.68%	5.42%	2.29%	2.36%	2.36%	2.95%
2025/11/07	2.24%	2.96%	4.39%	4.08%	2.5%	5.06%	2.6%	2.42%	2.5%	2.57%
2025/11/08	1.9%	3.08%	4.55%	3.46%	2.3%	4.9%	2.57%	2.44%	2.52%	2.58%
2025/11/09	2.34%	2.95%	4.19%	3.25%	2.47%	4.89%	2.28%	2.53%	2.45%	2.59%
2025/11/10	3.21%	2.5%	4.28%	4.11%	2.1%	4.51%	2.79%	2.35%	2.5%	2.31%
2025/11/11	3.4%	2.4%	4.35%	4.29%	2.59%	4.91%	3.07%	2.55%	2.68%	2.45%
2025/11/12	3.4%	2.82%	4.32%	3.9%	2.92%	5.32%	2.29%	1.98%	2.77%	2.36%
2025/11/13	3.55%	2.66%	4.61%	3.88%	2.41%	5.11%	2.62%	2.23%	2.78%	2.36%
2025/11/14	3.49%	2.83%	3.99%	4.01%	2.33%	4.98%	3.01%	2.22%	2.37%	2.02%
2025/11/15	3.86%	2%	3.7%	4.35%	2.19%	5%	3.37%	2.54%	2.61%	2.15%
2025/11/16	3.76%	3.01%	3.87%	3.49%	2.29%	4.13%	2.56%	2.7%	2.65%	1.81%
2025/11/17	3.96%	2.45%	3.8%	4.6%	2.48%	4.57%	3.11%	2.34%	2.47%	1.56%
2025/11/18	4.21%	2.5%	4%	4.29%	2.47%	4.88%	2.85%	2.44%	2.1%	1.86%
2025/11/19	4.8%	2.61%	3.98%	3.68%	2.44%	4.66%	2.47%	2.51%	2.58%	1.77%
2025/11/20	4.5%	3.02%	3.73%	3.47%	2.21%	5.14%	2.22%	2.27%	2.38%	1.74%
2025/11/21	5.29%	3.44%	4.31%	4.35%	2.86%	4.45%	2.12%	2.16%	2.27%	1.66%
2025/11/22	3.22%	3.29%	3.78%	3.41%	2.6%	5.2%	2.76%	2.4%	1.98%	1.61%
2025/11/23	3.23%	2.91%	4.27%	3.4%	2.91%	4.44%	2.59%	2.74%	2.18%	1.54%
2025/11/24	5.88%	2.42%	4%	3.75%	2.59%	5.57%	2.6%	2.17%	2.61%	1.71%
2025/11/25	6.18%	2.36%	3.63%	3.74%	2.79%	4.63%	2.22%	1.89%	2.45%	1.6%
2025/11/26	5.86%	2.51%	4.23%	4.55%	2.17%	4.42%	2.65%	2.05%	2.64%	1.93%
2025/11/27	6.67%	2.77%	3.73%	5.4%	2.28%	4.64%	3.13%	1.73%	2.63%	1.6%
2025/11/28	6.1%	3.02%	2.9%	5%	2.52%	4.6%	2.75%	1.91%	2.13%	1.86%
2025/11/29	5.15%	3.4%	2.9%	4.05%	2.53%	4.36%	2.1%	2.27%	2.28%	1.59%
2025/11/30	5.6%	3.97%	3.38%	3.3%	2.96%	2.89%	2.59%	2.46%	2.35%	1.35%

aim.com.au
torrens.edu.au
tafecourses.com.au
opencolleges.edu.au
studyonline.unsw.edu.au
swinburneopen.edu.au
cbdcollege.edu.au
aib.edu.au
aipc.net.au
rmit.edu.au

In November 2025, aim.com.au’s PPC spend share surged from 1.87% to 5.6%, peaking mid-month. Torrens.edu.au fluctuated, ending at 3.97%. TAFECourses.com.au and OpenColleges.edu.au showed steady trends, while SwinburneOpen.edu.au peaked early, then declined. RMIT.edu.au’s share consistently decreased, closing at 1.35%.

Market Exposure

Competitor Count for AUS Education & Training Corporate Training

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/11/01	726
2025/11/02	730
2025/11/03	752
2025/11/04	761
2025/11/05	741
2025/11/06	751
2025/11/07	750
2025/11/08	748
2025/11/09	752
2025/11/10	756
2025/11/11	707
2025/11/12	713
2025/11/13	715
2025/11/14	714
2025/11/15	708
2025/11/16	714
2025/11/17	723
2025/11/18	709
2025/11/19	708
2025/11/20	718
2025/11/21	698
2025/11/22	696
2025/11/23	691
2025/11/24	699
2025/11/25	705
2025/11/26	691
2025/11/27	676
2025/11/28	671
2025/11/29	661
2025/11/30	680

November began with 726 advertisers, peaking at 761 by the 4th. A decline followed, ending the month at 680.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Corporate Training

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
aim.com.au	2.16%
upskilled.edu.au	0.52%
torrens.edu.au	0.32%
usc.edu.au	0.31%
eot.edu.au	0.3%
collegeforadultlearning.edu.au	-0.41%
fcc.edu.au	-0.55%
tafecourses.com.au	-0.61%
rmit.edu.au	-0.82%
training.com.au	-1.07%

In the past month, aim.com.au surged with a 2.16% click share increase, while training.com.au faced a decline of 1.07%.

Campaign Efficiency

AUS Education & Training Corporate Training Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	tafecourses.com.au	aim.com.au	opencolleges.edu.au	torrens.edu.au	cbdcollege.edu.au	swinburneopen.edu.au	foundationeducation.edu.au	studyonline.unsw.edu.au	training.com.au	open.edu.au
2025/11/01	6.07%	1.21%	3.39%	3.73%	3.04%	3.39%	2.07%	1.89%	3.35%	2.94%
2025/11/02	6%	1.6%	3.59%	2.9%	2.49%	2.83%	2.42%	1.47%	3.48%	2.86%
2025/11/03	5.94%	1.41%	5.26%	2.09%	2.99%	3.35%	1.41%	1.64%	3.39%	2.25%
2025/11/04	7.14%	1.25%	5.02%	2.03%	3.43%	3.83%	1.67%	1.76%	4.03%	2.23%
2025/11/05	6.2%	1.47%	5.15%	1.89%	3.98%	4.76%	1.61%	1.89%	3.34%	1.86%
2025/11/06	6.13%	1.68%	4.91%	1.76%	2.49%	4.78%	1.88%	1.84%	3.4%	2.04%
2025/11/07	6.42%	1.5%	5.02%	2.24%	2.96%	4.44%	2.02%	1.72%	3.59%	2.04%
2025/11/08	6.35%	1.31%	4.28%	2.27%	3.04%	4.2%	1.89%	1.49%	3.56%	2.99%
2025/11/09	5.95%	1.56%	3.9%	2.35%	2.47%	4.31%	2.22%	1.69%	3.28%	2.65%
2025/11/10	6.2%	2.3%	5.08%	1.85%	2.99%	3.95%	1.92%	1.49%	3.73%	2.52%
2025/11/11	6.4%	2.53%	5.31%	1.74%	3.71%	4.24%	1.81%	1.82%	3.47%	2.25%
2025/11/12	6.33%	2.44%	5%	2.12%	2.54%	4.75%	1.45%	2.01%	2.83%	2.07%
2025/11/13	6.79%	2.56%	4.75%	2.11%	3.17%	4.5%	1.74%	1.67%	4.03%	2.11%
2025/11/14	6.04%	2.34%	4.82%	2.04%	3.33%	4.34%	1.44%	1.68%	3.25%	2.03%
2025/11/15	5.69%	2.72%	5.21%	1.48%	3.76%	4.36%	1.57%	1.53%	2.88%	2.48%
2025/11/16	5.54%	2.91%	4.27%	2.37%	2.89%	3.51%	2.12%	1.67%	2.65%	2.08%
2025/11/17	5.65%	2.83%	5.62%	1.93%	3.47%	3.93%	1.56%	1.77%	3.11%	2.62%
2025/11/18	6.1%	3.2%	5.36%	1.84%	3.33%	4.46%	1.51%	1.82%	3.3%	2.29%
2025/11/19	5.94%	3.7%	4.62%	1.99%	2.77%	4.06%	2.02%	1.63%	2.89%	2.78%
2025/11/20	5.66%	3.46%	4.07%	2.22%	2.62%	4.68%	1.65%	1.45%	2.23%	2.89%
2025/11/21	6.33%	3.96%	5.3%	2.89%	2.39%	3.62%	1.73%	2.01%	2.45%	2.01%
2025/11/22	5.63%	2.52%	4.29%	2.59%	3.25%	4.34%	2.17%	1.72%	2.13%	2.66%
2025/11/23	5.93%	2.4%	4.11%	2.44%	2.91%	3.76%	1.9%	1.99%	1.93%	2.18%
2025/11/24	5.95%	4.49%	4.62%	2.03%	2.91%	4.86%	1.62%	1.85%	2.46%	2%
2025/11/25	5.34%	4.76%	4.55%	1.96%	2.43%	3.99%	2.12%	2%	2.34%	1.72%
2025/11/26	6.14%	4.38%	5.54%	2.04%	2.99%	3.79%	1.67%	1.44%	1.97%	1.54%
2025/11/27	5.77%	5.15%	6.55%	2.3%	3.62%	4.04%	2.04%	1.59%	1.52%	1.35%
2025/11/28	4.68%	4.67%	6.12%	2.55%	3.12%	4.08%	1.96%	1.73%	1.72%	1.3%
2025/11/29	4.45%	4%	4.69%	2.88%	2.48%	3.86%	1.97%	1.73%	1.44%	1.26%
2025/11/30	5.05%	4.31%	4.03%	3.76%	2.98%	2.54%	2%	1.99%	1.78%	1.55%

tafecourses.com.au
aim.com.au
opencolleges.edu.au
torrens.edu.au
cbdcollege.edu.au
swinburneopen.edu.au
foundationeducation.edu.au
studyonline.unsw.edu.au
training.com.au
open.edu.au

In November 2025, tafecourses.com.au started strong but declined, ending at 5.05%. Meanwhile, aim.com.au surged, peaking at 5.15%. opencolleges.edu.au fluctuated, closing at 4.03%. Torrens.edu.au rose steadily, finishing at 3.76%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Corporate Training

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Corporate Training - Last month

1
Cert 4 in Project Management - Australian Inst. of Management https://promotion.aim.com.au › qualifications › diploma
BSB40920 Certificate IV in Project Management Practice, The Perfect Way to Learn PM Skills
2
Online Childcare Courses - Graduate in Half Time https://www.itac.edu.au
Study childcare online with expert trainer support. Finish in just 6 months. No exams. Graduate...
3
Free TAFE Courses Available https://www.swinburne.edu.au
Swinburne TAFE Courses — Fast Track Your Dream Career via Swinburne Vocational Education and Training. Learn More.
4
Certificate III in Health Services Assistance - TAFE Courses Australia https://www.tafecourses.com.au
Explore a Leading Certificate III in Health Services Assistance and begin your journey in Healthcare. Achieving high levels of fulfillment and reward.
5
Government Funded Courses https://www.training.com.au › gov-funded
Start A Fully Funded Course — Trusted by Thousands of Australian Students Every Year. Start Your Course Search Today! Compare...

In the competitive landscape of education and corporate training, top-performing PPC ads reveal compelling narratives. AIM’s ad highlights a practical path to project management skills, while ITAC promises swift childcare qualifications. Swinburne and TAFE emphasize career acceleration through vocational training, and Training.com.au offers government-funded opportunities, appealing to cost-conscious learners.

Frequently Asked Questions

Why is the AUS Education & Training Corporate Training November 2025 Report useful and how should I use it?

Why is the AUS Education & Training Corporate Training November 2025 Report useful?

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Data within the AUS Education & Training Corporate Training November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The AUS Education & Training Corporate Training November 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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AUS Education & Training Corporate Training - PPC Market Share Analysis November 2025