AUS Education & Training Corporate Training - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Education & Training Corporate Training AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	23.8221143427
	76.1778856573

23%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	34
	66

34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	8%
Transactional	1%
Navigational	1%
Seasonal	0%
Local	1%
Problem Solving	14%

Market Exposure

Share of Clicks for top 10 AUS Education & Training Corporate Training brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
tafecourses.com.au	8
open.edu.au	4.28
aim.com.au	4.07
opencolleges.edu.au	3.57
torrens.edu.au	3.11
training.com.au	3.09
cbdcollege.edu.au	2.98
swinburneopen.edu.au	2.36
tafeqld.edu.au	1.74
foundationeducation.edu.au	1.65
others	65.15

tafecourses.com.au - 8%
open.edu.au - 4.28%
aim.com.au - 4.07%
opencolleges.edu.au - 3.57%
torrens.edu.au - 3.11%
training.com.au - 3.09%
cbdcollege.edu.au - 2.98%
swinburneopen.edu.au - 2.36%
tafeqld.edu.au - 1.74%
foundationeducation.edu.au - 1.65%
others - 65.15%

In the education sector’s PPC landscape, ‘tafecourses.com.au’ leads with 8.00% click share, while ‘others’ dominate at 65.15%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Corporate Training brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	torrens.edu.au	tafecourses.com.au	opencolleges.edu.au	cbdcollege.edu.au	aipc.net.au	swinburneopen.edu.au	studyonline.unsw.edu.au	unswonline.com.au	open.edu.au	aim.com.au
2026/02/01	5.97%	3.88%	3.06%	2.12%	3.17%	3.74%	3.15%	2.64%	5.08%	1.88%
2026/02/02	3.99%	4.97%	3.77%	2.24%	2.71%	2.84%	3.19%	2.67%	5.55%	1.57%
2026/02/03	3.95%	4.95%	4.47%	1.88%	2.38%	3.07%	2.86%	2.09%	4.49%	1.61%
2026/02/04	5.28%	5.03%	3.52%	1.28%	2.07%	2.66%	2.79%	2.35%	4.15%	2.88%
2026/02/05	4.82%	4.61%	4.05%	1.4%	2.21%	3.47%	2.92%	2.57%	4.36%	3.65%
2026/02/06	5.55%	3.43%	3.4%	1.62%	1.68%	2.99%	2.21%	3.11%	4.14%	5.13%
2026/02/07	5.17%	3.44%	2.76%	2.07%	1.97%	3.42%	2.37%	3.16%	4.45%	6.54%
2026/02/08	5.29%	3.97%	2.47%	2.73%	1.61%	3.64%	2.26%	2.59%	4.22%	6.45%
2026/02/09	4.16%	4.58%	3.36%	1.4%	2.09%	3.44%	2.42%	2.21%	3.92%	6.45%
2026/02/10	3.66%	3.81%	3.3%	1.66%	1.55%	3.23%	2.21%	2.62%	3.49%	6.67%
2026/02/11	4.05%	4.43%	3.45%	1.82%	1.9%	3.3%	2.22%	2.86%	3.41%	6%
2026/02/12	2.58%	5.09%	3.35%	2.09%	1.44%	3.69%	2.61%	2.13%	3.93%	7.12%
2026/02/13	5.53%	3.42%	3.39%	1.62%	1.67%	2.98%	2.2%	3.1%	4.12%	5.15%
2026/02/14	5.21%	3.42%	2.76%	2.06%	1.97%	3.4%	2.36%	3.14%	4.51%	6.57%
2026/02/15	5.27%	3.95%	2.45%	2.71%	1.6%	3.62%	2.24%	2.61%	4.2%	6.43%
2026/02/16	4.14%	4.56%	3.34%	1.39%	2.08%	3.42%	2.4%	2.2%	3.91%	6.42%
2026/02/17	3%	5%	3.43%	3.52%	1.14%	3.07%	2.38%	2.38%	4.01%	5.55%
2026/02/18	2.58%	5.99%	2.89%	3.08%	1%	2.73%	2.53%	2.14%	3.74%	4.98%
2026/02/19	3.08%	5.5%	4.09%	2.54%	1.66%	2.98%	2.52%	2.08%	4.14%	5.09%
2026/02/20	3.6%	4.57%	4.61%	1.32%	2.43%	3.56%	1.8%	2.48%	5.05%	5.52%
2026/02/21	4.99%	4.7%	4.16%	2.48%	2.47%	3.36%	1.8%	2.39%	4.93%	5.5%
2026/02/22	5.34%	4.35%	3.64%	3.2%	2.09%	2.93%	2.58%	2.04%	4.84%	4.78%
2026/02/23	3.75%	5.1%	4.14%	2.41%	2.67%	3.33%	1.76%	3.13%	3.26%	4.42%
2026/02/24	3.22%	5.8%	2.21%	2.83%	3.09%	2.99%	2.38%	2.21%	2.27%	3.79%
2026/02/25	3.53%	5.2%	0.69%	2.41%	3.3%	3.76%	2.73%	2.35%	2.41%	4.6%
2026/02/26	4.57%	5.12%	4.15%	3.07%	3.81%	3.09%	2.05%	2.43%	2.4%	4.6%
2026/02/27	5.53%	4.58%	4.09%	3.48%	3.18%	3.22%	2.02%	3.2%	2.38%	2.96%
2026/02/28	6.68%	4.52%	4.02%	3.75%	3.3%	3.14%	2.16%	2.02%	2.01%	0.46%

torrens.edu.au
tafecourses.com.au
opencolleges.edu.au
cbdcollege.edu.au
aipc.net.au
swinburneopen.edu.au
studyonline.unsw.edu.au
unswonline.com.au
open.edu.au
aim.com.au

In February 2026, torrens.edu.au saw fluctuating PPC spend, peaking at 6.68% on the 28th. tafecourses.com.au maintained a steady presence, while opencolleges.edu.au experienced a dip mid-month. aim.com.au had a significant rise, peaking at 7.12% on the 12th, but ended the month at 0.46%. The month concluded with diverse trends across domains.

Market Exposure

Competitor Count for AUS Education & Training Corporate Training

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	696
2026/02/02	708
2026/02/03	763
2026/02/04	656
2026/02/05	649
2026/02/06	654
2026/02/07	646
2026/02/08	653
2026/02/09	655
2026/02/10	666
2026/02/11	661
2026/02/12	661
2026/02/13	654
2026/02/14	646
2026/02/15	653
2026/02/16	655
2026/02/17	617
2026/02/18	602
2026/02/19	643
2026/02/20	616
2026/02/21	607
2026/02/22	615
2026/02/23	644
2026/02/24	659
2026/02/25	665
2026/02/26	639
2026/02/27	607
2026/02/28	608

February saw a dynamic shift in distinct advertisers, peaking at 763 on the 3rd, then gradually declining to 608 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Corporate Training

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
tafecourses.com.au	1.02%
swinburneonline.edu.au	0.96%
getmycourse.com.au	0.91%
cbdcollege.edu.au	0.75%
monarch.edu.au	0.52%
torrens.edu.au	-0.43%
coursefinder.com.au	-0.56%
online.scu.edu.au	-0.66%
fcc.edu.au	-0.77%
open.edu.au	-1.19%

In the past month, tafecourses.com.au surged by 1.02%, while open.edu.au dropped by 1.19%. Swinburneonline.edu.au and getmycourse.com.au also saw positive gains, contrasting with declines for fcc.edu.au and online.scu.edu.au.

Campaign Efficiency

AUS Education & Training Corporate Training Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	tafecourses.com.au	torrens.edu.au	opencolleges.edu.au	training.com.au	cbdcollege.edu.au	swinburneonline.edu.au	foundationeducation.edu.au	swinburneopen.edu.au	open.edu.au	aim.com.au
2026/02/01	5.38%	4.82%	3.49%	2.59%	2.25%	1.33%	1.99%	3.73%	7.06%	1.51%
2026/02/02	7.46%	3.36%	4.34%	3.11%	2.51%	1.23%	1.36%	2.47%	6.97%	1.14%
2026/02/03	7.13%	2.9%	5.22%	2.73%	2.07%	2.79%	0.1%	2.82%	6.05%	1.3%
2026/02/04	7.45%	4.04%	4.03%	3.49%	1.5%	1.09%	1.83%	2.39%	5.11%	2.21%
2026/02/05	7.23%	4.31%	5.14%	3.85%	1.38%	1.29%	1.76%	3.04%	5.41%	2.84%
2026/02/06	5.72%	4.54%	3.86%	1.78%	1.58%	0.78%	2.01%	2.78%	5.23%	4.26%
2026/02/07	5.5%	4.36%	3.26%	2.4%	2.01%	1.5%	1.94%	3.25%	5.78%	5.02%
2026/02/08	6.21%	4.43%	2.98%	2.91%	2.85%	0.65%	2.41%	3.26%	5.1%	5.09%
2026/02/09	6.97%	3.31%	3.93%	3.16%	1.44%	1.17%	1.9%	2.89%	4.5%	5.06%
2026/02/10	6.07%	2.77%	3.84%	3.01%	1.79%	1.73%	2.11%	2.93%	4.34%	5.36%
2026/02/11	6.92%	3.35%	3.93%	3.24%	1.93%	2.15%	1.75%	2.7%	4.06%	4.73%
2026/02/12	7.76%	1.74%	4.04%	2.99%	2.26%	1.99%	1.77%	3.46%	4.91%	5.39%
2026/02/13	5.72%	4.54%	3.86%	1.78%	1.58%	0.78%	2.01%	2.78%	5.23%	4.26%
2026/02/14	5.49%	4.36%	3.26%	2.39%	2.01%	1.5%	1.94%	3.25%	5.78%	5.02%
2026/02/15	6.21%	4.43%	2.98%	2.91%	2.85%	0.65%	2.41%	3.26%	5.1%	5.09%
2026/02/16	6.97%	3.31%	3.93%	3.16%	1.44%	1.17%	1.9%	2.89%	4.5%	5.06%
2026/02/17	7.48%	2.42%	4.24%	2.46%	3.55%	3.15%	1.94%	2.44%	4.67%	4.36%
2026/02/18	8.66%	2.36%	3.4%	3.23%	2.94%	2.87%	2.17%	2.11%	4.49%	3.66%
2026/02/19	8%	2.45%	5.01%	3.25%	2.55%	3.57%	2%	2.29%	4.8%	3.79%
2026/02/20	7.19%	2.99%	5.52%	4.23%	1.21%	3.81%	0.09%	2.88%	6.32%	4.16%
2026/02/21	7.68%	3.83%	4.82%	3.21%	2.51%	3.24%	0.09%	2.78%	6.18%	4.01%
2026/02/22	6.97%	3.81%	4.3%	2.32%	2.79%	4.69%	0.08%	2.48%	5.99%	3.77%
2026/02/23	7.6%	3.29%	5.05%	3%	2.21%	4.18%	1.76%	2.75%	3.6%	3.28%
2026/02/24	8.88%	2.71%	2.65%	3.72%	2.67%	2.45%	2.73%	2.36%	2.44%	2.75%
2026/02/25	8.27%	2.91%	0.75%	3.71%	2.53%	1.53%	2.53%	3.16%	2.69%	3.58%
2026/02/26	7.91%	4.22%	5.55%	2.8%	2.85%	2.64%	2.6%	2.77%	2.48%	3.75%
2026/02/27	7.11%	4.61%	5.11%	2.14%	3.2%	3.02%	2.39%	2.71%	2.49%	2.42%
2026/02/28	6.92%	5.71%	4.81%	3.75%	3.41%	3.19%	2.76%	2.52%	2.09%	0.34%

tafecourses.com.au
torrens.edu.au
opencolleges.edu.au
training.com.au
cbdcollege.edu.au
swinburneonline.edu.au
foundationeducation.edu.au
swinburneopen.edu.au
open.edu.au
aim.com.au

In February 2026, tafecourses.com.au led with a steady rise, peaking at 8.88% on the 24th. Torrens.edu.au fluctuated, ending at 5.71%. Open.edu.au started strong but declined to 2.09%. Aim.com.au saw a mid-month peak, closing at 0.34%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Corporate Training

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Corporate Training - Last month

1
TAE40116 Certificate IV in TAE | Save Up To $750, Enquire Now http://promotion.aim.com.au › qualifications › diploma
Develop training skills with AIM’s TAE40122 Cert IV. Nationally recognised training. Take the next step in your career as a Trainer or Assessor with AIM's TAE40122 Cert IV. Nationally Recognised.
2
TAE40122 Certificate IV - Cert IV Training & Assessment https://www.fortresslearning.edu.au › cert-iv › tae40122
TAE40122 Designed for Completion. Flexible Online Learning Made Easy.
3
HLT33115 Certificate III in Health Services Assistance | FE https://www.foundationeducation.edu.au
Advance your career & study in health services with Foundation Education. Make a difference in healthcare – get a Cert III & IV in Health Administration today.
4
Certificate IV in Training and Assessment - AIM Qualifications https://www.tafecourses.com.au
Study the Certificate IV in Training and Assessment TAE40122 by AIM Qualifications. Nationally Recognised Training. Free course guide
5
Government-Funded Courses - Study a Course in 2026 https://www.training.com.au › study › today
Find a Course That Suits You & Download a Free Course Guide Today

In the competitive landscape of Google PPC, AIM and Fortress Learning dominate with their TAE40122 Certificate IV offerings, emphasizing career advancement and flexible online learning. Foundation Education and TAFE focus on healthcare and training, while Training.com.au highlights government-funded courses, appealing to diverse educational needs.

Frequently Asked Questions

Why is the AUS Education & Training Corporate Training February 2026 Report useful and how should I use it?

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Data within the AUS Education & Training Corporate Training February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The AUS Education & Training Corporate Training February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

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AUS Education & Training Corporate Training - PPC Market Share Analysis February 2026