Share of Clicks for top 10 UK Education & Training Corporate Training brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| coursera.org | 4.11 |
| e-careers.com | 3.48 |
| bpp.com | 3.34 |
| icslearn.co.uk | 3.34 |
| theknowledgeacademy.com | 3.18 |
| open.ac.uk | 3.11 |
| getsmarter.com | 2.87 |
| mcarthurmorgan.com | 2.03 |
| learningpeople.com | 1.99 |
| lse.ac.uk | 1.94 |
| others | 70.61 |
- coursera.org - 4.11%
- e-careers.com - 3.48%
- bpp.com - 3.34%
- icslearn.co.uk - 3.34%
- theknowledgeacademy.com - 3.18%
- open.ac.uk - 3.11%
- getsmarter.com - 2.87%
- mcarthurmorgan.com - 2.03%
- learningpeople.com - 1.99%
- lse.ac.uk - 1.94%
- others - 70.61%
Copyright © Adthena. All rights reserved.
In the education PPC landscape, ‘others’ dominate with 70.61% click share. Coursera leads individual advertisers at 4.11%, followed by e-Careers at 3.48%.
Share of Spend for the top 10 UK Education & Training Corporate Training brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | icslearn.co.uk | coursera.org | open.ac.uk | e-careers.com | theknowledgeacademy.com | bpp.com | getsmarter.com | learningpeople.com | lse.ac.uk | sage.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 14.58% | 2.55% | 1.85% | 3.1% | 3.73% | 2.66% | 1.88% | 2.05% | 1.97% | 1.6% |
| 2025/10/02 | 14.49% | 2.81% | 1.89% | 3% | 3.51% | 2.9% | 2.28% | 1.88% | 1.97% | 1.93% |
| 2025/10/03 | 13.08% | 3.14% | 2.31% | 2.36% | 3.65% | 2.9% | 2.75% | 1.86% | 1.94% | 1.98% |
| 2025/10/04 | 16.12% | 2.77% | 2.25% | 3.19% | 2.18% | 2.9% | 2.49% | 1.94% | 2.01% | 1.86% |
| 2025/10/05 | 14.49% | 2.94% | 2.24% | 3.14% | 2.13% | 3.09% | 2.47% | 2.1% | 1.77% | 1.89% |
| 2025/10/06 | 11.47% | 3.65% | 1.97% | 3.14% | 3.72% | 2.88% | 2.53% | 1.73% | 1.86% | 2.15% |
| 2025/10/07 | 11.24% | 3.81% | 1.97% | 3.23% | 3.55% | 2.39% | 2.93% | 1.86% | 1.95% | 2.56% |
| 2025/10/08 | 11.3% | 3.13% | 1.88% | 3.44% | 3.49% | 2.6% | 2.84% | 1.73% | 2.07% | 2.68% |
| 2025/10/09 | 11.94% | 3.46% | 1.87% | 3.42% | 3.29% | 2.75% | 2.95% | 1.61% | 1.86% | 3.28% |
| 2025/10/10 | 12.37% | 2.6% | 1.62% | 3.43% | 3.56% | 2.71% | 2.87% | 1.78% | 2.16% | 2.77% |
| 2025/10/11 | 12.76% | 2.8% | 1.51% | 3.57% | 2.18% | 3.27% | 3.31% | 1.95% | 2.09% | 4% |
| 2025/10/12 | 11.4% | 3.23% | 1.56% | 3.74% | 2.23% | 3.26% | 3.39% | 1.8% | 2.04% | 3.73% |
| 2025/10/13 | 10.77% | 4.12% | 1.52% | 3.61% | 3.34% | 2.42% | 3.26% | 1.7% | 2.19% | 3.82% |
| 2025/10/14 | 12.12% | 4.25% | 1.9% | 3.78% | 3.31% | 2.78% | 3.31% | 1.82% | 1.91% | 3.24% |
| 2025/10/15 | 11.82% | 4.14% | 2.01% | 3.18% | 3.27% | 3.09% | 3% | 1.69% | 1.87% | 2.92% |
| 2025/10/16 | 12.07% | 3.73% | 2.12% | 3.2% | 3.34% | 2.76% | 2.86% | 1.72% | 2% | 2.73% |
| 2025/10/17 | 11.86% | 4.01% | 2.61% | 3.36% | 3.57% | 2.79% | 2.68% | 1.7% | 1.77% | 2.83% |
| 2025/10/18 | 13.42% | 3.54% | 2.78% | 3.28% | 2.08% | 3.13% | 3.36% | 2.06% | 2.15% | 2.51% |
| 2025/10/19 | 10.68% | 3.22% | 2.67% | 3.72% | 2.14% | 3.46% | 3.32% | 1.86% | 2.21% | 2.31% |
| 2025/10/20 | 11.12% | 3.57% | 2.61% | 3.21% | 3.45% | 3.22% | 2.5% | 1.75% | 1.93% | 2.19% |
| 2025/10/21 | 11.04% | 3.2% | 2.8% | 2.79% | 3.36% | 2.95% | 2.71% | 1.82% | 2.11% | 1.86% |
| 2025/10/22 | 12.4% | 3.84% | 3.05% | 2.57% | 3.14% | 2.77% | 2.33% | 2% | 1.83% | 1.7% |
| 2025/10/23 | 11.06% | 3.47% | 3.71% | 2.82% | 3.17% | 2.93% | 2.78% | 1.84% | 1.76% | 1.64% |
| 2025/10/24 | 11.11% | 4.08% | 4.02% | 3.37% | 3.32% | 2.68% | 2.49% | 1.92% | 1.72% | 1.69% |
| 2025/10/25 | 14.06% | 4.34% | 3.82% | 3.57% | 1.75% | 3.08% | 3.33% | 2.13% | 1.54% | 1.69% |
| 2025/10/26 | 13.3% | 5.33% | 3.56% | 3.78% | 1.63% | 3.78% | 3.25% | 1.95% | 1.49% | 1.6% |
| 2025/10/27 | 10.33% | 5.34% | 3.28% | 3.84% | 2.94% | 2.82% | 2.77% | 1.7% | 1.86% | 1.34% |
| 2025/10/28 | 10.16% | 4.85% | 3.94% | 2.9% | 2.87% | 2.57% | 2.28% | 1.85% | 1.85% | 1.39% |
| 2025/10/29 | 9.76% | 5.38% | 4.03% | 2.81% | 2.88% | 3.29% | 2.26% | 1.7% | 1.57% | 1.21% |
| 2025/10/30 | 10.12% | 3.81% | 3.77% | 2.98% | 2.55% | 2.94% | 2.03% | 1.82% | 1.72% | 1.32% |
| 2025/10/31 | 10.8% | 4.4% | 3.5% | 3.13% | 3.05% | 2.93% | 2.41% | 1.62% | 1.5% | 1.13% |
- icslearn.co.uk
- coursera.org
- open.ac.uk
- e-careers.com
- theknowledgeacademy.com
- bpp.com
- getsmarter.com
- learningpeople.com
- lse.ac.uk
- sage.com
Copyright © Adthena. All rights reserved.
In October 2025, icslearn.co.uk’s PPC spend share fluctuated, peaking at 16.12% on the 4th, then declining to 10.8% by month’s end. Coursera.org saw a steady rise, ending at 4.4%. Open.ac.uk’s share increased, peaking at 4.03% on the 29th. E-careers.com maintained stability, closing at 3.13%. Theknowledgeacademy.com experienced volatility, finishing at 3.05%. Bpp.com showed minor fluctuations, ending at 2.93%. Getsmarter.com had a slight decline, closing at 2.41%. Learningpeople.com remained stable, ending at 1.62%. Lse.ac.uk’s share decreased, finishing at 1.5%. Sage.com saw a significant drop, closing at 1.13%.
Competitor Count for UK Education & Training Corporate Training
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/10/01 | 963 |
| 2025/10/02 | 975 |
| 2025/10/03 | 997 |
| 2025/10/04 | 992 |
| 2025/10/05 | 995 |
| 2025/10/06 | 981 |
| 2025/10/07 | 1000 |
| 2025/10/08 | 1026 |
| 2025/10/09 | 979 |
| 2025/10/10 | 981 |
| 2025/10/11 | 951 |
| 2025/10/12 | 950 |
| 2025/10/13 | 986 |
| 2025/10/14 | 978 |
| 2025/10/15 | 966 |
| 2025/10/16 | 943 |
| 2025/10/17 | 939 |
| 2025/10/18 | 946 |
| 2025/10/19 | 944 |
| 2025/10/20 | 944 |
| 2025/10/21 | 942 |
| 2025/10/22 | 919 |
| 2025/10/23 | 936 |
| 2025/10/24 | 959 |
| 2025/10/25 | 939 |
| 2025/10/26 | 928 |
| 2025/10/27 | 969 |
| 2025/10/28 | 950 |
| 2025/10/29 | 948 |
| 2025/10/30 | 963 |
| 2025/10/31 | 950 |
Copyright © Adthena. All rights reserved.
October began with 963 advertisers, peaking at 1,026 on the 8th. A decline followed, reaching 919 on the 22nd. The month concluded with 950 advertisers, reflecting a dynamic fluctuation.
