UK Education & Training Corporate Training - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Corporate Training – UK

Google AI Overview visibility for Education & Training Corporate Training UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 35.8810007871
64.1189992129
35%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 36
64
36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 1%
Navigational 1%
Seasonal 0%
Local 4%
Problem Solving 11%

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Market Exposure

Share of Clicks for top 10 UK Education & Training Corporate Training brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
dojo.tech 7.49
open.ac.uk 4.56
aat.org.uk 3.98
ihasco.co.uk 2.81
theknowledgeacademy.com 2.69
accesstraininguk.co.uk 2.54
lse.ac.uk 2.23
coursera.org 2.16
icslearn.co.uk 1.73
itcareerswitch.co.uk 1.62
others 68.19
  • dojo.tech - 7.49%
  • open.ac.uk - 4.56%
  • aat.org.uk - 3.98%
  • ihasco.co.uk - 2.81%
  • theknowledgeacademy.com - 2.69%
  • accesstraininguk.co.uk - 2.54%
  • lse.ac.uk - 2.23%
  • coursera.org - 2.16%
  • icslearn.co.uk - 1.73%
  • itcareerswitch.co.uk - 1.62%
  • others - 68.19%

Copyright © Adthena. All rights reserved.

In the education and corporate training PPC landscape, ‘others’ dominate with 68.19% click share, while dojo.tech leads individual advertisers at 7.49%.

Market Exposure

Share of Spend for the top 10 UK Education & Training Corporate Training brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date dojo.tech theknowledgeacademy.com itonlinelearning.com coursera.org aat.org.uk icslearn.co.uk open.ac.uk e-careers.com getsmarter.com lse.ac.uk
2026/07/01 2.7% 4.97% 1.98% 1.77% 1.94% 7.96% 2.31% 3.63% 1.45% 2.7%
2026/07/02 4.09% 5.14% 2.78% 2.04% 1.47% 5.12% 3.84% 2.42% 2.16% 3.18%
2026/07/03 4.04% 4.51% 1.93% 2.88% 2.07% 3.45% 3.54% 2.93% 2.09% 2.87%
2026/07/04 3.02% 3.19% 0.5% 3.03% 2.75% 4.17% 3.52% 3.24% 2.69% 2.82%
2026/07/05 4.03% 3.06% 1.35% 3.88% 2.71% 4.01% 3.51% 3.1% 2.6% 2.67%
2026/07/06 4.71% 4.22% 3.1% 2.89% 1.65% 2.84% 3.31% 2.61% 1.94% 3.21%
2026/07/07 3.76% 4.05% 3.24% 2.69% 1.82% 3.01% 4.01% 3.2% 2.29% 3.48%
2026/07/08 5.83% 4.12% 3.22% 2.33% 2.73% 2.94% 4.87% 3.46% 2.07% 3.21%
2026/07/09 6.58% 4.13% 3.02% 3.27% 3.28% 2.68% 4.85% 2.9% 2.1% 2.9%
2026/07/10 5.45% 4.63% 2.45% 2.42% 1.77% 3.76% 4.77% 2.75% 2.08% 3.22%
2026/07/11 6.3% 3.3% 0.92% 3.22% 1.97% 3.72% 4.13% 3.37% 2.84% 3.89%
2026/07/12 3.84% 2.97% 1.81% 3.77% 1.9% 3.75% 3.77% 3.13% 2.71% 3.5%
2026/07/13 5.85% 4.62% 2.65% 2.7% 1.59% 3.58% 3.92% 3.01% 2.2% 4.21%
2026/07/14 6.1% 4.94% 2.84% 1.96% 1.79% 3.33% 4.33% 2.76% 2.85% 4.85%
2026/07/15 5.73% 4.39% 2.75% 2.83% 1.78% 2.99% 3.72% 2.64% 2.57% 5.06%
2026/07/16 3.71% 4.49% 3.25% 2.72% 1.95% 3.31% 3.44% 3.16% 1.97% 4.64%
2026/07/17 7.27% 4.83% 2.4% 1.7% 1.82% 3.06% 3.95% 3.26% 1.63% 4.31%
2026/07/18 6.8% 4.66% 0.87% 1.94% 1.41% 1.82% 5.64% 3.51% 1.86% 4.24%
2026/07/19 5.22% 3.16% 2.14% 3.42% 2.64% 2.7% 4.96% 2.41% 2.43% 3.72%
2026/07/20 5.44% 5.38% 3.28% 2.02% 1.29% 2.86% 2.71% 2.99% 2.25% 3.74%
2026/07/21 5.99% 4.85% 2.78% 1.93% 1.79% 3.31% 4.29% 2.71% 2.8% 4.94%
2026/07/22 4.1% 4.61% 2.54% 2.44% 2.25% 2.85% 3.56% 3.04% 1.93% 3.61%
2026/07/23 5.03% 4.63% 2.21% 2.73% 2.29% 3.18% 3.88% 3.11% 2.17% 3.96%
2026/07/24 5.77% 4.28% 2.84% 2.28% 2.14% 3.01% 3.78% 3.17% 1.88% 3.94%
2026/07/25 6.03% 4.15% 2.11% 2.55% 2.7% 2.48% 3.71% 2.99% 2.03% 3.57%
2026/07/26 4.3% 4.34% 2.63% 2.73% 2.72% 2.66% 3.62% 2.96% 2.19% 3.47%
2026/07/27 4.89% 5.43% 2.93% 2.23% 1.39% 2.61% 3.26% 2.68% 1.66% 3.16%
2026/07/28 5.41% 4.84% 2.91% 2.79% 1.72% 3.36% 3.18% 2.97% 1.48% 2.77%
2026/07/29 6.02% 5.34% 3.69% 3.1% 3.14% 2.86% 4.53% 2.04% 0.65% 2.02%
2026/07/30 6.62% 5.88% 3.49% 2.76% 2.35% 2.32% 4.67% 1.41% 0.45% 1.76%
2026/07/31 11.44% 5.04% 3.33% 3.26% 3.03% 2.31% 2.26% 1.64% 0.61% 0.44%
  • dojo.tech
  • theknowledgeacademy.com
  • itonlinelearning.com
  • coursera.org
  • aat.org.uk
  • icslearn.co.uk
  • open.ac.uk
  • e-careers.com
  • getsmarter.com
  • lse.ac.uk

Copyright © Adthena. All rights reserved.

Dojo.tech’s spend share surged from 2.7% to 11.44% by July’s end, leading the pack. Theknowledgeacademy.com maintained steady growth, while itonlinelearning.com and coursera.org showed moderate fluctuations. LSE.ac.uk’s share dwindled significantly.

Market Exposure

Competitor Count for UK Education & Training Corporate Training

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 787
2026/07/02 802
2026/07/03 817
2026/07/04 816
2026/07/05 816
2026/07/06 824
2026/07/07 829
2026/07/08 800
2026/07/09 808
2026/07/10 832
2026/07/11 838
2026/07/12 819
2026/07/13 847
2026/07/14 823
2026/07/15 842
2026/07/16 851
2026/07/17 809
2026/07/18 775
2026/07/19 797
2026/07/20 782
2026/07/21 823
2026/07/22 884
2026/07/23 878
2026/07/24 856
2026/07/25 890
2026/07/26 916
2026/07/27 891
2026/07/28 908
2026/07/29 777
2026/07/30 761
2026/07/31 748

Copyright © Adthena. All rights reserved.

July began with 787 advertisers, peaking at 916 on the 26th. A decline followed, ending the month at 748.

Campaign Efficiency

Market Loss & Market Gains for UK Education & Training Corporate Training

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
plt.org 0.57%
accesstraininguk.co.uk 0.54%
dojo.tech 0.47%
peoplecert.org 0.42%
theknowledgeacademy.com 0.37%
open.ac.uk -0.33%
getsmarter.com -0.37%
qmul.ac.uk -0.42%
itcareerswitch.co.uk -0.49%
royalnavy.mod.uk -0.51%

Copyright © Adthena. All rights reserved.

In the past month, plt.org and accesstraininguk.co.uk saw significant click share growth, while royalnavy.mod.uk and itcareerswitch.co.uk experienced notable declines.

Campaign Efficiency

UK Education & Training Corporate Training Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date dojo.tech theknowledgeacademy.com coursera.org open.ac.uk accesstraininguk.co.uk icslearn.co.uk itcareerswitch.co.uk e-careers.com bpp.com lse.ac.uk
2026/07/01 2.96% 3.72% 1.61% 3.69% 1.97% 4.93% 2.08% 2.38% 2.41% 2.23%
2026/07/02 3.8% 3.48% 1.69% 6.13% 3.21% 3.28% 3.58% 1.42% 2.41% 2.79%
2026/07/03 3.92% 2.92% 2.26% 5.77% 2.64% 2.09% 2.44% 1.94% 2.42% 2.67%
2026/07/04 2.97% 1.75% 2.36% 4.98% 2.39% 2.43% 3.11% 2.29% 2.89% 2.4%
2026/07/05 3.64% 1.64% 3.16% 4.74% 1.23% 2.46% 2.44% 1.95% 1.82% 2.13%
2026/07/06 4.38% 2.6% 2.24% 3.9% 2.12% 1.76% 3.44% 1.59% 2.56% 2.75%
2026/07/07 3.59% 2.65% 2.26% 5.22% 1.18% 1.86% 2.54% 2.06% 1.53% 3.11%
2026/07/08 6.02% 2.66% 1.87% 5.72% 1.13% 2.05% 3.08% 2.11% 1.79% 2.86%
2026/07/09 6.52% 2.8% 2.91% 6.08% 2.86% 1.7% 2.35% 1.82% 0.93% 2.59%
2026/07/10 5.16% 2.89% 2.26% 6.9% 2.25% 2.23% 1.88% 1.69% 2.06% 2.82%
2026/07/11 6.04% 1.77% 3.2% 5.45% 1.95% 2.24% 2.06% 1.97% 2.59% 3.51%
2026/07/12 3.72% 1.64% 3.28% 5.02% 2.3% 2.13% 2.2% 1.86% 1.43% 3.32%
2026/07/13 5.93% 2.92% 2.34% 5.2% 1.69% 2.25% 1.79% 2% 2.24% 3.78%
2026/07/14 6.01% 3.05% 2.19% 5.87% 2.27% 1.96% 1.77% 1.73% 1.55% 4.37%
2026/07/15 5.73% 2.79% 2.53% 4.69% 1.75% 1.82% 2.11% 1.69% 1.93% 4.43%
2026/07/16 3.91% 2.92% 2.38% 5.11% 3.71% 2.08% 1.51% 2.06% 1.18% 3.89%
2026/07/17 7.91% 3.28% 1.82% 5.45% 2.88% 2.35% 1.57% 2.1% 0.83% 3.62%
2026/07/18 6.46% 2.9% 2% 7.51% 3.43% 1.05% 1.67% 2.32% 1.15% 3.58%
2026/07/19 4.95% 1.76% 2.84% 6.63% 2.6% 1.54% 2.22% 1.53% 2.01% 3.23%
2026/07/20 5.96% 3.38% 1.82% 3.34% 3.65% 2.01% 1.38% 1.81% 1.09% 2.95%
2026/07/21 6.01% 3.05% 2.19% 5.87% 2.27% 1.96% 1.77% 1.73% 1.55% 4.37%
2026/07/22 4.15% 2.76% 2.15% 4.49% 2.34% 1.74% 1.6% 1.93% 0.99% 3.13%
2026/07/23 4.75% 2.96% 2.4% 5.41% 2.68% 2.03% 1.93% 1.97% 1.6% 3.44%
2026/07/24 5.76% 2.88% 2.09% 5.27% 2.47% 1.95% 1.7% 1.89% 1.65% 3.62%
2026/07/25 5.84% 2.4% 2.16% 4.75% 3.47% 1.55% 1.89% 1.88% 1.15% 3.21%
2026/07/26 4.14% 2.76% 2.62% 4.65% 2.56% 1.63% 1.81% 1.85% 1.72% 2.95%
2026/07/27 5.13% 3.48% 1.93% 4.78% 3.84% 1.67% 1.42% 1.75% 1.61% 2.49%
2026/07/28 5.64% 3.19% 2.62% 4.74% 1.89% 2.24% 1.38% 1.86% 1.66% 2.24%
2026/07/29 5.89% 3.65% 3.2% 5.5% 2.19% 2.23% 1.67% 1.35% 1.24% 1.32%
2026/07/30 6.76% 4.07% 2.51% 7.05% 2.15% 1.57% 2.01% 0.97% 0.9% 1.11%
2026/07/31 11.52% 3.51% 3.09% 2.51% 2.42% 1.62% 1.46% 1.06% 0.83% 0.35%
  • dojo.tech
  • theknowledgeacademy.com
  • coursera.org
  • open.ac.uk
  • accesstraininguk.co.uk
  • icslearn.co.uk
  • itcareerswitch.co.uk
  • e-careers.com
  • bpp.com
  • lse.ac.uk

Copyright © Adthena. All rights reserved.

In July 2026, dojo.tech’s impression share surged, peaking at 11.52% on the 31st. Meanwhile, theknowledgeacademy.com and coursera.org showed moderate fluctuations. open.ac.uk experienced a notable dip at month’s end. Overall, dojo.tech dominated.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Education & Training Corporate Training

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Education & Training Corporate Training - Last month
  1. 1
    Accountancy Apprenticeships https://www.bpp.com

    Government Funding Available — Study Professional Accounting Apprenticeships with The UK's Leading Professional Provider. Aligned To ACCA, CIMA, ICAEW & AAT Professional Qualifications. L7 Degree Apprenticeships.

  2. 2
    Met Police Officer Recruitment - Fully Funded Apprenticeship https://www.careersmetpolice.co.uk

    Start your career with a fully funded apprenticeship degree. Join the Met. Become a fully qualified police constable and gain a fully-funded degree. PCSO.

  3. 3
    Dojo Official Website https://www.dojo.tech

    Dojo Payments Stay Connected — With Dojo, your payments stay online, no exceptions with dual Wi-Fi and 4G connectivity. Keep trading, always. Get a card machine that switches automatically to best signal. EPOS integration.

  4. 4
    Royal Navy Apprenticeships | Guaranteed Job on Completion https://www.royalnavy.mod.uk

    The Royal Navy Is Now Recruiting. Do You have What It Takes? Apply Now! Find Out More About Roles In The Royal Navy. Recruiting Now. Apply Today! Specialist Training. Competitive Benefits.

  5. 5
    South Bank Colleges - Apprenticeships in London https://www.southbankcolleges.ac.uk

    Stay ahead of the job market while building real work-life skills at South Bank Colleges

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, top-performing ads reveal compelling narratives. BPP.com emphasizes government-funded accountancy apprenticeships, aligning with prestigious qualifications. Careersmetpolice.co.uk offers a fully funded degree for aspiring police officers. Dojo.tech ensures uninterrupted payments with dual connectivity. Royalnavy.mod.uk promises guaranteed jobs post-apprenticeship. Southbankcolleges.ac.uk focuses on practical skills for job market readiness.

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