Share of Clicks for top 10 UK Education & Training Corporate Training brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| dojo.tech | 6.53 |
| open.ac.uk | 4.57 |
| aat.org.uk | 3.4 |
| icslearn.co.uk | 3.34 |
| theknowledgeacademy.com | 3.1 |
| ihasco.co.uk | 2.55 |
| coursera.org | 2.36 |
| plt.org | 2.22 |
| accesstraininguk.co.uk | 1.96 |
| e-careers.com | 1.78 |
| others | 68.19 |
- dojo.tech - 6.53%
- open.ac.uk - 4.57%
- aat.org.uk - 3.4%
- icslearn.co.uk - 3.34%
- theknowledgeacademy.com - 3.1%
- ihasco.co.uk - 2.55%
- coursera.org - 2.36%
- plt.org - 2.22%
- accesstraininguk.co.uk - 1.96%
- e-careers.com - 1.78%
- others - 68.19%
Copyright © Adthena. All rights reserved.
In the education PPC landscape, ‘others’ dominate with 68.19% click share, while dojo.tech leads individual advertisers at 6.53%.
Share of Spend for the top 10 UK Education & Training Corporate Training brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | icslearn.co.uk | open.ac.uk | theknowledgeacademy.com | coursera.org | dojo.tech | mcarthurmorgan.com | digitalmarketinginstitute.com | e-careers.com | learningpeople.com | avadolearning.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 5.66% | 2.44% | 6.66% | 1.92% | 6.65% | 2.07% | 2.19% | 4.11% | 1.84% | 2.37% |
| 2026/05/02 | 6.1% | 2.09% | 3.74% | 2.01% | 7.02% | 3.08% | 2.23% | 4.72% | 2.03% | 2.76% |
| 2026/05/03 | 4.98% | 2.12% | 3.7% | 3.06% | 6.15% | 2.82% | 2.36% | 4.9% | 1.74% | 2.94% |
| 2026/05/04 | 6.03% | 2.49% | 5.88% | 1.73% | 4.6% | 2.11% | 2.29% | 4.06% | 1.51% | 2.3% |
| 2026/05/05 | 5.82% | 2% | 6.52% | 1.36% | 6.78% | 2.39% | 2.52% | 3.5% | 2.14% | 2.49% |
| 2026/05/06 | 4.73% | 1.6% | 6.36% | 1.22% | 6.52% | 2.08% | 2.69% | 3.77% | 1.67% | 2.56% |
| 2026/05/07 | 5% | 1.05% | 6.74% | 1.21% | 6.6% | 2.23% | 2.05% | 3.95% | 1.58% | 2.1% |
| 2026/05/08 | 4.36% | 1.88% | 6.53% | 1.6% | 6.76% | 2.64% | 2.21% | 3.9% | 1.85% | 2.75% |
| 2026/05/09 | 3.2% | 1.68% | 4.99% | 1.95% | 5.98% | 3% | 2.2% | 4.42% | 2.02% | 3.56% |
| 2026/05/10 | 2.63% | 1.86% | 4.37% | 1.89% | 6.02% | 2.76% | 2.48% | 5.28% | 2.69% | 3.93% |
| 2026/05/11 | 5.29% | 3.15% | 5.6% | 1.76% | 4.91% | 2.23% | 2.39% | 3.46% | 1.88% | 3.2% |
| 2026/05/12 | 5.45% | 4.01% | 5.21% | 1.9% | 3.79% | 2.05% | 2.36% | 3.51% | 2.03% | 3.51% |
| 2026/05/13 | 5.32% | 2.72% | 5.79% | 3.33% | 4.14% | 2.03% | 2.27% | 3.55% | 2.22% | 3.58% |
| 2026/05/14 | 6.58% | 2.97% | 5.63% | 3.78% | 3.05% | 2.37% | 2.4% | 2.97% | 2.08% | 3.76% |
| 2026/05/15 | 4.35% | 1.87% | 6.5% | 1.59% | 6.73% | 2.63% | 2.24% | 3.88% | 1.84% | 2.74% |
| 2026/05/16 | 6.12% | 3.66% | 3.96% | 4.28% | 3.25% | 2.84% | 2.15% | 2.94% | 2.32% | 3.9% |
| 2026/05/17 | 6.48% | 3.2% | 4.2% | 4.76% | 3.47% | 2.86% | 2.27% | 2.47% | 1.89% | 3.93% |
| 2026/05/18 | 6.64% | 3.12% | 5.82% | 3.14% | 2.42% | 1.83% | 2.3% | 2.78% | 1.49% | 3.57% |
| 2026/05/19 | 7.04% | 3.22% | 6.58% | 2.87% | 2.65% | 2.09% | 2.52% | 3.4% | 1.67% | 4.32% |
| 2026/05/20 | 7.59% | 3.65% | 6.15% | 2.62% | 3.93% | 2.15% | 2.33% | 3.24% | 1.39% | 4.28% |
| 2026/05/21 | 7.42% | 3.62% | 5.65% | 3.21% | 1.86% | 2.53% | 2.42% | 2.94% | 1.67% | 4.13% |
| 2026/05/22 | 7.48% | 4.11% | 5.73% | 3.32% | 1.93% | 2.46% | 2.68% | 3.4% | 1.99% | 3.78% |
| 2026/05/23 | 7.38% | 4.02% | 4.4% | 4.93% | 1.4% | 2.74% | 2.45% | 3.04% | 1.99% | 3.79% |
| 2026/05/24 | 6.76% | 3.86% | 4.14% | 4.32% | 1.22% | 3.05% | 2.23% | 3.35% | 1.64% | 3.57% |
| 2026/05/25 | 6.74% | 3.49% | 5.46% | 4.08% | 1.39% | 2.82% | 2.3% | 3.74% | 1.26% | 3.34% |
| 2026/05/26 | 7.41% | 4.63% | 5.67% | 4.18% | 2.73% | 2.24% | 2.21% | 4.04% | 1.53% | 2.06% |
| 2026/05/27 | 7.3% | 5.21% | 5.6% | 4.21% | 2.55% | 2.31% | 2.58% | 3.63% | 1.8% | 1.74% |
| 2026/05/28 | 7.44% | 5.57% | 5.64% | 3.6% | 2.97% | 2.3% | 2.48% | 3.52% | 1.91% | 2.28% |
| 2026/05/29 | 7.58% | 5.12% | 6.07% | 3.45% | 2.71% | 2.54% | 2.39% | 3.29% | 1.82% | 1.93% |
| 2026/05/30 | 7.41% | 6.29% | 4.65% | 3.5% | 3.15% | 2.79% | 2.45% | 2.74% | 1.98% | 1.85% |
| 2026/05/31 | 7.28% | 6.48% | 4.35% | 3.57% | 3.41% | 2.54% | 2.45% | 2.4% | 1.93% | 1.21% |
- icslearn.co.uk
- open.ac.uk
- theknowledgeacademy.com
- coursera.org
- dojo.tech
- mcarthurmorgan.com
- digitalmarketinginstitute.com
- e-careers.com
- learningpeople.com
- avadolearning.com
Copyright © Adthena. All rights reserved.
In May 2026, icslearn.co.uk’s PPC spend share surged from 5.66% to 7.28%. Meanwhile, open.ac.uk climbed from 2.44% to 6.48%. Theknowledgeacademy.com fluctuated, ending at 4.35%. Coursera.org saw a steady rise, finishing at 3.57%. Dojo.tech’s share decreased, closing at 3.41%. Mcarthurmorgan.com remained stable, ending at 2.54%. Digitalmarketinginstitute.com showed minor changes, concluding at 2.45%. E-careers.com experienced a decline, finishing at 2.4%. Learningpeople.com remained consistent, ending at 1.93%. Avadolearning.com saw a significant drop, closing at 1.21%.
Competitor Count for UK Education & Training Corporate Training
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 734 |
| 2026/05/02 | 696 |
| 2026/05/03 | 738 |
| 2026/05/04 | 748 |
| 2026/05/05 | 763 |
| 2026/05/06 | 727 |
| 2026/05/07 | 770 |
| 2026/05/08 | 776 |
| 2026/05/09 | 730 |
| 2026/05/10 | 732 |
| 2026/05/11 | 823 |
| 2026/05/12 | 860 |
| 2026/05/13 | 860 |
| 2026/05/14 | 871 |
| 2026/05/15 | 776 |
| 2026/05/16 | 852 |
| 2026/05/17 | 858 |
| 2026/05/18 | 862 |
| 2026/05/19 | 841 |
| 2026/05/20 | 850 |
| 2026/05/21 | 880 |
| 2026/05/22 | 882 |
| 2026/05/23 | 880 |
| 2026/05/24 | 893 |
| 2026/05/25 | 910 |
| 2026/05/26 | 932 |
| 2026/05/27 | 918 |
| 2026/05/28 | 901 |
| 2026/05/29 | 909 |
| 2026/05/30 | 904 |
| 2026/05/31 | 901 |
Copyright © Adthena. All rights reserved.
May began with 734 advertisers, fluctuating initially, then steadily rising. By month’s end, advertisers peaked at 932, marking a significant increase.
