Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 38.4056695434 |
| 61.5943304566 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 36 |
| 64 |
Copyright © Adthena. All rights reserved.
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| dojo.tech | 9.49 |
| education.gov.uk | 7.76 |
| accesstraininguk.co.uk | 5.88 |
| icslearn.co.uk | 4.86 |
| coursera.org | 4.07 |
| open.ac.uk | 3.9 |
| ihasco.co.uk | 3.54 |
| aat.org.uk | 2.35 |
| theknowledgeacademy.com | 2.3 |
| bpp.com | 1.75 |
| others | 54.1 |
Copyright © Adthena. All rights reserved.
In the education PPC landscape, ‘others’ dominate with 54.1% click share, while dojo.tech leads individual advertisers at 9.49%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | icslearn.co.uk | dojo.tech | arden.ac.uk | accesstraininguk.co.uk | theknowledgeacademy.com | coursera.org | avadolearning.com | itonlinelearning.com | education.gov.uk | open.ac.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 4.55% | 5.43% | 2.13% | 0.19% | 2.08% | 5.76% | 2.19% | 3.25% | 3.56% | 6.66% |
| 2026/09/02 | 7.34% | 3.64% | 1.96% | 0.18% | 2.94% | 6.8% | 2.43% | 3.39% | 3.06% | 5.62% |
| 2026/09/03 | 8.25% | 4.4% | 1.46% | 0.57% | 3.68% | 6.39% | 3.5% | 3.35% | 2.37% | 4.85% |
| 2026/09/04 | 9.58% | 4.46% | 1.3% | 0.29% | 4.67% | 5.83% | 3.91% | 2.45% | 3.19% | 4.29% |
| 2026/09/05 | 8.88% | 4.63% | 1.45% | 0.32% | 3.11% | 6.82% | 4.38% | 0.63% | 3.66% | 4.69% |
| 2026/09/06 | 8.67% | 6.08% | 1.13% | 0.49% | 3.65% | 6.79% | 4.29% | 1.35% | 2.01% | 4.24% |
| 2026/09/07 | 10.04% | 5.12% | 1.72% | 0.36% | 5.22% | 5.45% | 4.57% | 2.61% | 2.5% | 5.05% |
| 2026/09/08 | 9.17% | 5.51% | 1.87% | 0.46% | 4.31% | 5.46% | 3.67% | 2.66% | 2.67% | 5.03% |
| 2026/09/09 | 8.75% | 5.92% | 2.01% | 0.38% | 3.38% | 6.69% | 3.65% | 2.81% | 2.25% | 5.2% |
| 2026/09/10 | 8.7% | 7.45% | 2% | 0.4% | 3.56% | 7.56% | 3.29% | 2.76% | 2.55% | 5.3% |
| 2026/09/11 | 8.5% | 5.81% | 1.76% | 0.3% | 3.1% | 10.31% | 2.54% | 2.59% | 2.86% | 5.26% |
| 2026/09/12 | 7.46% | 4.14% | 1.11% | 0.69% | 2.03% | 9.87% | 2.72% | 0.99% | 5.31% | 5.98% |
| 2026/09/13 | 7.16% | 5.1% | 1.43% | 0.72% | 2.04% | 10.18% | 2.61% | 2.65% | 5.12% | 6.11% |
| 2026/09/14 | 8.36% | 4.09% | 1.43% | 1.62% | 2.16% | 9.31% | 2.48% | 2.86% | 3.82% | 7.49% |
| 2026/09/15 | 9.26% | 5.12% | 1.3% | 2.26% | 3.32% | 6.59% | 2.1% | 2.87% | 2.95% | 6.28% |
| 2026/09/16 | 9.16% | 4.85% | 1.88% | 5.81% | 4.49% | 4.62% | 3.64% | 2.64% | 3.39% | 3.65% |
| 2026/09/17 | 9.59% | 5.54% | 2.41% | 3.31% | 4.42% | 5.04% | 3% | 2.78% | 2.6% | 3.73% |
| 2026/09/18 | 9.01% | 3.41% | 2.93% | 4.23% | 3.9% | 5.66% | 3.05% | 2.32% | 2.69% | 3% |
| 2026/09/19 | 8.7% | 4.08% | 2.33% | 4.76% | 3.3% | 6.48% | 4.19% | 0.86% | 3.45% | 2.48% |
| 2026/09/20 | 9.28% | 4.09% | 2.27% | 4.53% | 3.38% | 4.81% | 3.82% | 1.22% | 4.05% | 2.79% |
| 2026/09/21 | 8.8% | 5.22% | 3.33% | 5.72% | 4.58% | 3.97% | 3.12% | 2.09% | 3.41% | 2.36% |
| 2026/09/22 | 9.23% | 5.37% | 2.6% | 4.76% | 4.3% | 4.4% | 3.42% | 1.92% | 2.7% | 2.85% |
| 2026/09/23 | 9.24% | 6.85% | 2.43% | 5.96% | 5.2% | 3.54% | 3.18% | 2.33% | 3.62% | 1.8% |
| 2026/09/24 | 9.27% | 6.38% | 2.45% | 4.53% | 5.38% | 4.52% | 3.17% | 2.18% | 2.45% | 2.16% |
| 2026/09/25 | 9.3% | 7% | 2.66% | 5.5% | 5.07% | 3.65% | 3.04% | 1.98% | 2.96% | 2.14% |
| 2026/09/26 | 10.28% | 6.75% | 3.24% | 4.97% | 3.45% | 4.4% | 3.9% | 0.54% | 2.87% | 1.71% |
| 2026/09/27 | 9.67% | 6.57% | 3.42% | 6.12% | 3.28% | 4.02% | 3.72% | 0.69% | 2.36% | 0.44% |
| 2026/09/28 | 9.31% | 6.46% | 3.51% | 3.89% | 5.19% | 3.78% | 1.81% | 2.08% | 2% | 1.07% |
| 2026/09/29 | 8.75% | 6.24% | 3.7% | 4.48% | 3.64% | 4.17% | 2.78% | 2.02% | 2.25% | 2.41% |
| 2026/09/30 | 8.22% | 6.14% | 4.63% | 4.28% | 4.2% | 4.08% | 2.92% | 2.77% | 1.58% | 1.09% |
Copyright © Adthena. All rights reserved.
In September 2026, ICS Learn led with a steady rise, peaking mid-month. Dojo Tech showed fluctuations, ending with a slight decline. Arden’s growth was consistent, while Access Training UK surged mid-month. The Knowledge Academy and Coursera experienced ups and downs, finishing strong. Avado Learning and IT Online Learning had varied trends, with Education.gov.uk and Open.ac.uk showing declines towards month-end.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/09/01 | 672 |
| 2026/09/02 | 678 |
| 2026/09/03 | 677 |
| 2026/09/04 | 693 |
| 2026/09/05 | 705 |
| 2026/09/06 | 728 |
| 2026/09/07 | 747 |
| 2026/09/08 | 743 |
| 2026/09/09 | 724 |
| 2026/09/10 | 724 |
| 2026/09/11 | 730 |
| 2026/09/12 | 702 |
| 2026/09/13 | 685 |
| 2026/09/14 | 666 |
| 2026/09/15 | 680 |
| 2026/09/16 | 695 |
| 2026/09/17 | 685 |
| 2026/09/18 | 718 |
| 2026/09/19 | 710 |
| 2026/09/20 | 718 |
| 2026/09/21 | 738 |
| 2026/09/22 | 744 |
| 2026/09/23 | 721 |
| 2026/09/24 | 712 |
| 2026/09/25 | 718 |
| 2026/09/26 | 725 |
| 2026/09/27 | 704 |
| 2026/09/28 | 705 |
| 2026/09/29 | 706 |
| 2026/09/30 | 697 |
Copyright © Adthena. All rights reserved.
In September 2026, advertiser numbers fluctuated, peaking at 747 on the 7th, before stabilizing at 697 by month’s end.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
Copyright © Adthena. All rights reserved.
AccessTrainingUK.co.uk surged with a 5.74% click share increase, while Open.ac.uk faced a 2.87% decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | accesstraininguk.co.uk | dojo.tech | icslearn.co.uk | arden.ac.uk | education.gov.uk | theknowledgeacademy.com | coursera.org | bpp.com | open.ac.uk | careersmetpolice.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 0.65% | 5.29% | 2.44% | 1.5% | 7.24% | 1.28% | 4.07% | 0.58% | 6.71% | 5.02% |
| 2026/09/02 | 0.65% | 3.64% | 4.7% | 1.76% | 6.59% | 1.93% | 5.47% | 0.95% | 5.94% | 2.43% |
| 2026/09/03 | 1.93% | 4.08% | 5.57% | 1.29% | 5.47% | 2.4% | 4.85% | 4.5% | 5.64% | 2.65% |
| 2026/09/04 | 1.06% | 4.56% | 6.67% | 1.32% | 7.27% | 2.95% | 4.25% | 1.2% | 5.82% | 2.28% |
| 2026/09/05 | 1.07% | 4.54% | 6.67% | 1.38% | 7.89% | 1.97% | 5.58% | 1.45% | 6.68% | 1.7% |
| 2026/09/06 | 1.62% | 5.93% | 6.43% | 1.22% | 5% | 2.23% | 5.69% | 4.43% | 5.53% | 2.37% |
| 2026/09/07 | 1.35% | 5.4% | 8.24% | 1.79% | 6.03% | 3.39% | 4.06% | 1.57% | 6.76% | 2.03% |
| 2026/09/08 | 1.55% | 5.53% | 6.88% | 1.97% | 6.24% | 2.74% | 4.03% | 1.59% | 6.9% | 1.11% |
| 2026/09/09 | 1.22% | 5.56% | 6.39% | 1.98% | 5.46% | 2.17% | 5.02% | 2.97% | 6.14% | 2.51% |
| 2026/09/10 | 1.38% | 7.57% | 6.03% | 1.88% | 5.93% | 2.3% | 5.81% | 2.18% | 6.63% | 1.53% |
| 2026/09/11 | 1.04% | 5.47% | 5.33% | 1.57% | 6.39% | 1.94% | 9.79% | 1.35% | 6.41% | 4.54% |
| 2026/09/12 | 2.04% | 3.82% | 4.35% | 1.13% | 11.84% | 1.1% | 7.59% | 2.39% | 6.69% | 2.72% |
| 2026/09/13 | 2.12% | 4.88% | 3.86% | 1.06% | 11.16% | 1.2% | 8.71% | 1.28% | 7.26% | 3.76% |
| 2026/09/14 | 4.65% | 4.14% | 4.7% | 1.44% | 8.1% | 1.39% | 7.47% | 1.01% | 8.31% | 2.82% |
| 2026/09/15 | 6.23% | 4.98% | 6.64% | 1.33% | 6.33% | 2.23% | 4.63% | 1.27% | 6.8% | 0.85% |
| 2026/09/16 | 13.27% | 4.35% | 7.09% | 1.53% | 6.82% | 2.8% | 3.49% | 3.4% | 4.14% | 2.42% |
| 2026/09/17 | 9.04% | 5.17% | 5.83% | 2.17% | 6.04% | 2.88% | 3.83% | 2.01% | 4.45% | 1.36% |
| 2026/09/18 | 10.46% | 2.98% | 5.24% | 2.71% | 5.95% | 2.49% | 4.21% | 1.7% | 3.57% | 1.3% |
| 2026/09/19 | 10.99% | 3.81% | 4.93% | 2.09% | 7.22% | 1.85% | 4.88% | 1.28% | 3.17% | 0.97% |
| 2026/09/20 | 10.61% | 4.01% | 5.3% | 2.05% | 8.23% | 1.94% | 3.56% | 1.58% | 3.6% | 1.83% |
| 2026/09/21 | 13.07% | 4.36% | 4.97% | 2.94% | 7.05% | 2.59% | 2.67% | 2.2% | 3.06% | 1.03% |
| 2026/09/22 | 11.64% | 4.58% | 5.29% | 2.54% | 5.56% | 2.65% | 3.27% | 3.6% | 3.45% | 1.71% |
| 2026/09/23 | 13.23% | 6.2% | 5.34% | 2.16% | 7.63% | 3.15% | 2.58% | 1.71% | 2.36% | 1.65% |
| 2026/09/24 | 11.31% | 5.99% | 5.06% | 2.39% | 5.65% | 3.4% | 3.1% | 1.81% | 2.9% | 2.06% |
| 2026/09/25 | 12.04% | 6.27% | 5.23% | 2.61% | 6.09% | 3.01% | 2.41% | 2.4% | 2.66% | 3.26% |
| 2026/09/26 | 11.41% | 6.33% | 6.01% | 3.07% | 6.27% | 1.98% | 2.72% | 1.52% | 2.51% | 1.37% |
| 2026/09/27 | 13.14% | 5.94% | 5.09% | 3.18% | 4.86% | 1.8% | 2.96% | 5.45% | 0.51% | 0.31% |
| 2026/09/28 | 9.67% | 5.85% | 5.06% | 3.36% | 3.82% | 3.1% | 2.48% | 2.85% | 1.46% | 1.38% |
| 2026/09/29 | 10.82% | 5.54% | 4.72% | 3.4% | 4.9% | 2.4% | 2.98% | 3.92% | 3.18% | 0.48% |
| 2026/09/30 | 10.9% | 5.8% | 4.39% | 4.15% | 3.4% | 2.73% | 2.71% | 2.1% | 1.58% | 1.19% |
Copyright © Adthena. All rights reserved.
In September 2026, accesstraininguk.co.uk surged from 0.65% to 10.9%, peaking mid-month. dojo.tech maintained a steady presence, while icslearn.co.uk fluctuated, ending at 4.39%. arden.ac.uk rose steadily, finishing at 4.15%. education.gov.uk saw a mid-month spike, closing at 3.4%. Theknowledgeacademy.com and coursera.org showed varied trends, ending at 2.73% and 2.71%, respectively. bpp.com and open.ac.uk experienced fluctuations, closing at 2.1% and 1.58%. careersmetpolice.co.uk had a volatile month, ending at 1.19%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Alternative To Traditional Apprenticeship Open To All Adults & All Experience Levels. No Experience - No Problem - We Have Courses And Job Opportunities That Help Everyone. Weekend Courses.
Start your career with a fully funded apprenticeship degree. Join the Met. Become a fully qualified police constable and gain a fully-funded degree. PCSO.
Secure Card Payments — Over 110,000 UK businesses use Dojo to take payments. Trusted by brands you know. Fast...
Workplace Training Opportunities for Construction Employers and Employees. Find New Construction Opportunities. Free Training, Advice And Support...
Check Eligibility & Apply Now — Start a Career with the Royal Navy. Great Rewards and Opportunities! Apply Today
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC, five standout ads capture attention with unique propositions. Access Training UK offers a lucrative electrician career pathway, emphasizing inclusivity and flexibility. The Met Police highlights a fully funded apprenticeship, merging education with service. Dojo.tech assures secure card payments, trusted by over 110,000 UK businesses. The UK Government promotes free construction training, fostering growth and support. Lastly, the Royal Navy entices with rewarding apprenticeships, promising a fulfilling career. Each ad uniquely addresses career advancement, financial security, and skill development.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Education & Training Corporate Training September 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Education & Training Corporate Training September 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The UK Education & Training Corporate Training September 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.
Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
Learn more about our data accuracy
Yes. The UK Education & Training Corporate Training September 2026 Report aggregates data from across both device types and Google Shopping.
The UK Education & Training Corporate Training September 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.
Complete the form below to get started.
Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.
With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.