UK Education & Training Corporate Training - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Corporate Training – UK

Google AI Overview visibility for Education & Training Corporate Training UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 33.4673730083
66.5326269917
33%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 38
62
38%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 1%
Navigational 1%
Seasonal 0%
Local 3%
Problem Solving 11%

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Market Exposure

Share of Clicks for top 10 UK Education & Training Corporate Training brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
dojo.tech 7.29
plt.org 4.33
open.ac.uk 3.56
icslearn.co.uk 3.36
theknowledgeacademy.com 3.36
aat.org.uk 2.98
ihasco.co.uk 2.38
coursera.org 2.12
accesstraininguk.co.uk 2.06
bpp.com 1.84
others 66.72
  • dojo.tech - 7.29%
  • plt.org - 4.33%
  • open.ac.uk - 3.56%
  • icslearn.co.uk - 3.36%
  • theknowledgeacademy.com - 3.36%
  • aat.org.uk - 2.98%
  • ihasco.co.uk - 2.38%
  • coursera.org - 2.12%
  • accesstraininguk.co.uk - 2.06%
  • bpp.com - 1.84%
  • others - 66.72%

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In the education PPC landscape, ‘others’ dominate with 66.72% click share, while dojo.tech leads individual advertisers at 7.29%.

Market Exposure

Share of Spend for the top 10 UK Education & Training Corporate Training brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date icslearn.co.uk theknowledgeacademy.com e-careers.com avadolearning.com open.ac.uk coursera.org origym.co.uk learningpeople.com dojo.tech mcarthurmorgan.com
2026/06/01 7.11% 5.85% 2.79% 2.15% 6.5% 3.24% 1.99% 1.85% 3.18% 2.19%
2026/06/02 7.06% 5.82% 2.62% 2.76% 6.43% 3.67% 2.38% 2.06% 2.17% 2.09%
2026/06/03 6.85% 5.76% 3.32% 1.6% 4.89% 3.65% 1.89% 1.9% 2.65% 2.21%
2026/06/04 7.49% 5.72% 2.63% 3.25% 4.3% 2.69% 2.11% 1.97% 2.98% 2.27%
2026/06/05 7.17% 5.5% 2.87% 3.15% 3.9% 3.84% 1.89% 1.8% 3.91% 2.4%
2026/06/06 6.91% 4% 3.04% 3.57% 4.04% 3.46% 2.04% 2.28% 2.44% 2.83%
2026/06/07 6.87% 3.93% 3.07% 3.62% 3.88% 3.83% 1.97% 2.15% 3.17% 2.36%
2026/06/08 6.67% 5.35% 3.36% 3.45% 3.07% 2.79% 1.95% 2.05% 3.28% 2.13%
2026/06/09 6.36% 5.49% 3.1% 3.41% 2.54% 3.25% 1.99% 1.89% 4.13% 1.7%
2026/06/10 5.99% 5.74% 3% 3.7% 2.54% 3.05% 1.99% 1.97% 3.41% 2.23%
2026/06/11 6.15% 6.01% 2.96% 2.82% 1.8% 2.05% 1.91% 2.4% 3.3% 2.54%
2026/06/12 5.76% 6.02% 2.66% 3.01% 1.89% 2.46% 1.98% 2.44% 3.28% 2.32%
2026/06/13 6.26% 4.71% 2.64% 4.13% 1.96% 3.6% 1.68% 2.97% 4.75% 2.51%
2026/06/14 5.61% 4.85% 2.75% 3.92% 1.67% 2.95% 1.85% 2.6% 4.7% 2.59%
2026/06/15 5.11% 5.99% 3.64% 3.82% 1.92% 2.29% 1.88% 2.35% 4.19% 2.06%
2026/06/16 5.04% 6.18% 2.99% 3.06% 1.98% 2.74% 1.6% 2.91% 4.66% 1.91%
2026/06/17 5.07% 5.83% 2.95% 3.15% 1.43% 1.97% 1.73% 2.49% 4.68% 2.06%
2026/06/18 5.95% 6.17% 3.39% 3.15% 1.67% 2.35% 1.84% 2.38% 4.63% 2.31%
2026/06/19 6.05% 6.07% 3.06% 2.99% 1.71% 2.05% 2.1% 1.8% 4.63% 2.47%
2026/06/20 7.18% 4.28% 3.24% 3.54% 2.36% 2.23% 1.97% 2.13% 4.06% 2.65%
2026/06/21 6.92% 4.19% 3.35% 3.42% 1.95% 2.25% 1.9% 1.89% 5.78% 2.42%
2026/06/22 6.8% 5.63% 2.8% 3.01% 2.63% 1.92% 1.63% 1.83% 7.24% 1.99%
2026/06/23 7.2% 5.57% 2.74% 2.48% 2.68% 1.69% 1.75% 1.97% 5.83% 2.11%
2026/06/24 6.9% 5.44% 2.99% 2.98% 2.87% 1.29% 1.95% 1.48% 6.03% 2.23%
2026/06/25 6.9% 6.12% 2.75% 2.88% 2.46% 1.53% 2.01% 1.58% 6.89% 2.27%
2026/06/26 7.22% 6.02% 3.26% 2.9% 2.75% 1.56% 2.07% 1.59% 5.81% 2.27%
2026/06/27 6.89% 4.52% 3.76% 3.1% 3.16% 1.44% 1.69% 1.92% 6.5% 2.95%
2026/06/28 6.96% 4.03% 4.53% 1.73% 3.32% 2.1% 2.18% 2.39% 4.6% 1.52%
2026/06/29 8.08% 5.78% 3.51% 2.33% 2.57% 1.46% 1.62% 1.87% 3.73% 0.52%
2026/06/30 8.42% 6.32% 3.05% 2.05% 2.05% 1.76% 1.53% 1.35% 0.89% 0.52%
  • icslearn.co.uk
  • theknowledgeacademy.com
  • e-careers.com
  • avadolearning.com
  • open.ac.uk
  • coursera.org
  • origym.co.uk
  • learningpeople.com
  • dojo.tech
  • mcarthurmorgan.com

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In June 2026, icslearn.co.uk’s PPC spend share fluctuated, peaking at 8.42% on the 30th. Theknowledgeacademy.com saw a steady rise, ending at 6.32%. E-careers.com and avadolearning.com experienced moderate fluctuations, while dojo.tech’s share dropped sharply to 0.89% by month’s end.

Market Exposure

Competitor Count for UK Education & Training Corporate Training

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 949
2026/06/02 911
2026/06/03 918
2026/06/04 894
2026/06/05 914
2026/06/06 902
2026/06/07 881
2026/06/08 907
2026/06/09 882
2026/06/10 866
2026/06/11 866
2026/06/12 855
2026/06/13 868
2026/06/14 869
2026/06/15 871
2026/06/16 859
2026/06/17 839
2026/06/18 848
2026/06/19 847
2026/06/20 827
2026/06/21 802
2026/06/22 805
2026/06/23 821
2026/06/24 793
2026/06/25 786
2026/06/26 785
2026/06/27 777
2026/06/28 774
2026/06/29 793
2026/06/30 790

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June began with 949 advertisers, gradually declining to 790 by month’s end. The steady decrease highlights a competitive shift in the advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Education & Training Corporate Training

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
plt.org 2.98%
dojo.tech 2.17%
firstintuition.co.uk 0.59%
ihasco.co.uk 0.49%
arden.ac.uk 0.49%
personality.co -0.4%
education.gov.uk -0.62%
open.ac.uk -0.65%
blossomup.co -0.69%
coursera.org -0.93%

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In the past month, plt.org and dojo.tech surged with click share increases of 2.98 and 2.17, respectively. Meanwhile, coursera.org experienced a significant decline of -0.93.

Campaign Efficiency

UK Education & Training Corporate Training Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date icslearn.co.uk theknowledgeacademy.com open.ac.uk accesstraininguk.co.uk bpp.com e-careers.com coursera.org learningpeople.com dojo.tech mcarthurmorgan.com
2026/06/01 4.77% 3.98% 9.22% 1.39% 1.58% 2.1% 2.73% 1.64% 3.54% 1.84%
2026/06/02 4.71% 3.99% 9.24% 1.29% 1.17% 1.87% 3.03% 1.71% 2.48% 1.69%
2026/06/03 4.62% 3.74% 7.38% 1.31% 2.46% 2.53% 3.29% 1.56% 2.94% 1.95%
2026/06/04 5.17% 4.04% 5.57% 1.27% 1.34% 2.01% 2.43% 1.75% 3.43% 1.96%
2026/06/05 4.69% 3.74% 4.93% 1.29% 1.37% 2.15% 3.36% 1.49% 4.35% 2.09%
2026/06/06 4.69% 2.49% 4.98% 1.39% 1.51% 2.3% 2.94% 1.82% 2.73% 2.68%
2026/06/07 4.61% 2.39% 4.43% 1.29% 2.05% 2.48% 3.41% 1.72% 3.53% 2.21%
2026/06/08 4.5% 3.57% 3.78% 1.65% 3.02% 2.61% 2.6% 1.58% 3.6% 1.93%
2026/06/09 3.85% 3.49% 2.92% 2.28% 1.64% 2.2% 2.5% 1.41% 4.33% 1.31%
2026/06/10 3.75% 3.79% 3.16% 3.02% 3.73% 2.62% 2.42% 1.6% 3.9% 2.05%
2026/06/11 3.84% 4% 2.29% 3.59% 3.29% 2.26% 1.96% 1.88% 3.64% 2.16%
2026/06/12 3.59% 4.28% 2.43% 2.59% 2.51% 1.87% 2.15% 2.01% 3.92% 1.92%
2026/06/13 4.47% 2.91% 2.63% 3.21% 3.52% 2.09% 3.28% 2.56% 5.13% 2.2%
2026/06/14 3.4% 2.82% 2.11% 2.7% 3.76% 2.26% 2.55% 2.29% 5.14% 2.62%
2026/06/15 3.19% 4.07% 2.78% 3.11% 3.29% 2.82% 2.09% 2.06% 4.49% 1.98%
2026/06/16 2.81% 3.93% 2.42% 2.46% 3.88% 2.19% 2.33% 2.28% 4.67% 1.46%
2026/06/17 2.91% 3.47% 1.82% 2.99% 2.59% 1.92% 1.63% 1.82% 4.47% 1.62%
2026/06/18 3.51% 4.01% 2.41% 3.36% 3.58% 2.73% 2.17% 2.18% 4.98% 2.12%
2026/06/19 3.92% 4.19% 2.7% 1.52% 3.05% 2.52% 2.11% 1.69% 4.98% 2.44%
2026/06/20 4.88% 2.71% 3.11% 2% 4.49% 2.08% 2.22% 1.71% 4.48% 2.31%
2026/06/21 4.62% 2.62% 3% 2.34% 4.47% 2.55% 2.19% 1.56% 6.3% 2.39%
2026/06/22 4.44% 3.74% 3.9% 1.87% 3.23% 1.98% 2.14% 1.56% 7.62% 1.75%
2026/06/23 4.46% 3.62% 3.89% 1.96% 2.69% 1.96% 1.78% 1.66% 6.25% 2.1%
2026/06/24 4.02% 3.54% 4.7% 2.44% 1.95% 2.15% 1.35% 1.33% 5.94% 2.09%
2026/06/25 4.13% 4.22% 3.55% 3.14% 3.17% 2.07% 1.41% 1.36% 7.43% 2.01%
2026/06/26 4.63% 4.03% 4.15% 2.86% 2.02% 2.39% 1.37% 1.45% 5.98% 2.3%
2026/06/27 4.2% 2.78% 4.54% 2.45% 2.68% 2.66% 1.18% 1.67% 6.93% 2.97%
2026/06/28 4.3% 2.52% 4.53% 3.2% 3.06% 3.14% 1.62% 1.91% 5.29% 1.55%
2026/06/29 5.08% 4.01% 3.51% 1.97% 3.01% 2.62% 1.31% 1.67% 3.99% 0.42%
2026/06/30 5.25% 4.57% 2.91% 2.77% 2.47% 2.17% 1.54% 1.33% 1.12% 0.42%
  • icslearn.co.uk
  • theknowledgeacademy.com
  • open.ac.uk
  • accesstraininguk.co.uk
  • bpp.com
  • e-careers.com
  • coursera.org
  • learningpeople.com
  • dojo.tech
  • mcarthurmorgan.com

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In June 2026, dojo.tech surged impressively, peaking at 7.62% on June 22. Meanwhile, icslearn.co.uk fluctuated, ending strong at 5.25%. open.ac.uk started high but declined, closing at 2.91%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Education & Training Corporate Training

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Education & Training Corporate Training - Last month
  1. 1
    Accountancy Apprenticeships - Government Funding Available https://www.bpp.com

    Study Professional Accounting Apprenticeships with The UK's Leading Professional Provider. Aligned To ACCA, CIMA, ICAEW & AAT Professional Qualifications. L7 Degree Apprenticeships.

  2. 2
    Dojo Official Website https://www.dojo.tech

    Secure Card Payments — Over 110,000 UK businesses use Dojo to take payments. Trusted by brands you know. Smart...

  3. 3
    Up To 36% Off On AAT Courses | AAT: Biggest Price Drop Ever https://get.e-careers.com › accounting › aat

    Biggest price drop: get up to 36% off AAT courses. AAT Provider 2026 Winner

  4. 4
    Up to 40% Off This Month | Study HR CIPD 3, 5 & 7 Online https://www.icslearn.co.uk › cipd-online › hr-courses

    June Sale: Up to 40% Off Accredited CIPD HR Courses. Rated Excellent On Trustpilot. Study A 100% Online CIPD HR Qualification And Advance...

  5. 5
    Apprenticeships | Open University https://business.open.ac.uk

    Register For An Online Postgraduate In Advanced Clinical Practice With The Open University. Study Flexibly Around Your Life & Get All The Expert...

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In the competitive landscape of Google PPC, BPP’s ad shines with its focus on government-funded accountancy apprenticeships, aligning with top qualifications. Meanwhile, Dojo emphasizes secure card payments, trusted by over 110,000 UK businesses. E-Careers and ICS Learn captivate with significant discounts on AAT and CIPD courses, respectively, while Open University highlights flexible postgraduate apprenticeships.

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