UK Education & Training Corporate Training - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Corporate Training – UK

Google AI Overview visibility for Education & Training Corporate Training UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 36.051316782
63.948683218
36%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 36
64
36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 1%
Navigational 1%
Seasonal 0%
Local 4%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 UK Education & Training Corporate Training brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
dojo.tech 11.42
aat.org.uk 5.08
ihasco.co.uk 4.23
open.ac.uk 3.74
education.gov.uk 3.04
coursera.org 2.86
icslearn.co.uk 2.02
careersmetpolice.co.uk 1.98
accesstraininguk.co.uk 1.95
newskillsacademy.co.uk 1.89
others 61.79
  • dojo.tech - 11.42%
  • aat.org.uk - 5.08%
  • ihasco.co.uk - 4.23%
  • open.ac.uk - 3.74%
  • education.gov.uk - 3.04%
  • coursera.org - 2.86%
  • icslearn.co.uk - 2.02%
  • careersmetpolice.co.uk - 1.98%
  • accesstraininguk.co.uk - 1.95%
  • newskillsacademy.co.uk - 1.89%
  • others - 61.79%

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In the education and corporate training PPC landscape, ‘others’ dominate with 61.79% click share. Dojo.tech leads individual advertisers at 11.42%, followed by aat.org.uk at 5.08%.

Market Exposure

Share of Spend for the top 10 UK Education & Training Corporate Training brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date icslearn.co.uk dojo.tech coursera.org open.ac.uk itonlinelearning.com theknowledgeacademy.com dpglearn.co.uk avadolearning.com aat.org.uk peoplecert.org
2026/08/01 2.13% 12.61% 4.76% 1.6% 1.04% 3.42% 2.21% 3.12% 3.28% 4.65%
2026/08/02 1.86% 6.21% 6.08% 1.53% 2.32% 3.55% 2.49% 2.53% 3.17% 5.44%
2026/08/03 2.44% 9.1% 4.16% 1.47% 4.76% 4.53% 2.16% 2.6% 3.11% 3.98%
2026/08/04 2.65% 4.19% 3.99% 1.19% 3.77% 5.97% 1.52% 2.95% 2.35% 1.68%
2026/08/05 2.91% 7.33% 3.02% 0.8% 3.84% 5.08% 1.92% 2.54% 2.63% 2.28%
2026/08/06 2.61% 5.05% 2.72% 2.73% 3.63% 5.3% 1.88% 2.28% 3.01% 2.54%
2026/08/07 2.73% 11.12% 2.7% 2.11% 3.31% 5.04% 1.99% 2.94% 3.01% 2.9%
2026/08/08 2.98% 9.95% 5.18% 0.61% 1% 2.53% 3% 2.36% 3.9% 3.8%
2026/08/09 2.08% 8.24% 5.1% 0.46% 2.54% 2.23% 2.22% 2.28% 3.34% 4.24%
2026/08/10 3.51% 7.72% 3.26% 3.96% 5.03% 3.84% 2.52% 2.48% 2.4% 2.2%
2026/08/11 3.84% 9.44% 2.59% 4.64% 3.89% 3.65% 2.66% 1.33% 2.78% 2.27%
2026/08/12 4.77% 9.67% 2.41% 4.01% 3.84% 3.51% 2.23% 1.73% 3.08% 2.02%
2026/08/13 5.66% 7.84% 2.85% 3.7% 3.23% 3.3% 2.09% 1.12% 2.23% 0.54%
2026/08/14 4.7% 3.51% 2.91% 3.66% 3.71% 4.04% 2.25% 1.18% 3.56% 1.41%
2026/08/15 4.89% 10.38% 4.34% 4.48% 1.84% 2.16% 2.36% 1.29% 2.77% 1.47%
2026/08/16 4.62% 5.2% 4.02% 4.54% 2.35% 2.83% 2.25% 0.92% 3.76% 1.31%
2026/08/17 5.34% 12.11% 4.71% 3.93% 3.88% 3% 2.02% 1.05% 2.01% 0.88%
2026/08/18 5.35% 9% 3.55% 5.48% 3.84% 2.45% 2.16% 1.26% 4.1% 1.15%
2026/08/19 5.47% 12.26% 3.26% 4.67% 4.09% 3.5% 2.19% 1.59% 2.05% 1.1%
2026/08/20 5.02% 9.34% 3.75% 5.38% 4.89% 2.67% 2.18% 1.39% 2.98% 1.22%
2026/08/21 4.51% 10.49% 3.98% 6.59% 4.03% 2.53% 1.67% 1.11% 4.03% 0.96%
2026/08/22 4.46% 8.47% 4.84% 7.28% 1.57% 2.57% 2.34% 1.13% 3.38% 1.07%
2026/08/23 4.68% 7.21% 4.7% 7.98% 2.01% 1.73% 1.89% 1.55% 4.63% 0.62%
2026/08/24 4.69% 6.37% 3.4% 6.15% 4.64% 2.56% 2.69% 1.23% 3.84% 1.7%
2026/08/25 5.59% 6.19% 3.39% 6.78% 3.89% 2.93% 1.47% 2.13% 3.06% 0.5%
2026/08/26 6.14% 5.94% 4.04% 5.49% 3.79% 3.06% 1.74% 1.69% 1.96% 0.6%
2026/08/27 6.34% 4.74% 3.53% 4.79% 3.94% 3.36% 1.06% 2.15% 2.08% 0.54%
2026/08/28 5.84% 6.84% 4.14% 4.79% 4.14% 3.07% 1.68% 1.85% 2.81% 1.08%
2026/08/29 6.6% 5.39% 6.11% 5.63% 1.05% 2.12% 2.23% 2.47% 2.97% 0.73%
2026/08/30 7.1% 5.56% 6.95% 5.07% 2.04% 2.19% 2% 2.24% 3.02% 1%
2026/08/31 7.49% 6.85% 6.8% 5.87% 4.45% 2.34% 2.27% 2% 1.6% 0.69%
  • icslearn.co.uk
  • dojo.tech
  • coursera.org
  • open.ac.uk
  • itonlinelearning.com
  • theknowledgeacademy.com
  • dpglearn.co.uk
  • avadolearning.com
  • aat.org.uk
  • peoplecert.org

Copyright © Adthena. All rights reserved.

In August 2026, icslearn.co.uk’s spend share steadily rose, peaking at 7.49%. dojo.tech fluctuated, ending at 6.85%. coursera.org saw a late surge, closing at 6.8%. open.ac.uk’s share climbed to 5.87%.

Market Exposure

Competitor Count for UK Education & Training Corporate Training

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 744
2026/08/02 773
2026/08/03 756
2026/08/04 739
2026/08/05 764
2026/08/06 764
2026/08/07 727
2026/08/08 680
2026/08/09 701
2026/08/10 718
2026/08/11 729
2026/08/12 750
2026/08/13 776
2026/08/14 747
2026/08/15 703
2026/08/16 713
2026/08/17 695
2026/08/18 683
2026/08/19 664
2026/08/20 670
2026/08/21 656
2026/08/22 626
2026/08/23 623
2026/08/24 653
2026/08/25 685
2026/08/26 688
2026/08/27 711
2026/08/28 715
2026/08/29 649
2026/08/30 650
2026/08/31 664

Copyright © Adthena. All rights reserved.

August began with 744 advertisers, peaking at 776 mid-month. A decline followed, reaching 623 on August 23. The month concluded with a slight recovery to 664 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Education & Training Corporate Training

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
education.gov.uk 3.11%
open.ac.uk 2.65%
ihasco.co.uk 0.75%
careersmetpolice.co.uk 0.67%
lmp-group.co.uk 0.64%
theknowledgeacademy.com -0.58%
tees.ac.uk -0.62%
pluralsight.com -0.64%
peoplecert.org -0.69%
dojo.tech -1.07%

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Education.gov.uk and Open.ac.uk saw significant click share growth, while Dojo.tech and Peoplecert.org experienced notable declines.

Campaign Efficiency

UK Education & Training Corporate Training Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date education.gov.uk dojo.tech open.ac.uk coursera.org icslearn.co.uk itonlinelearning.com careersmetpolice.co.uk theknowledgeacademy.com aat.org.uk accesstraininguk.co.uk
2026/08/01 0.17% 11.57% 1.57% 5.13% 2.07% 0.52% 3.59% 1.76% 2.57% 2.16%
2026/08/02 0.18% 7.27% 1.59% 5.11% 1.42% 1.36% 1.08% 1.88% 2.52% 1.68%
2026/08/03 0.13% 9.52% 1.56% 3.81% 1.94% 2.56% 1.66% 2.67% 2.55% 1.55%
2026/08/04 0.19% 4.81% 1.16% 4.1% 2.03% 2.06% 4.18% 3.44% 1.66% 1.61%
2026/08/05 0.25% 7.67% 0.81% 3% 2.34% 2.04% 2.52% 2.86% 2.07% 1.85%
2026/08/06 0.17% 5.29% 2.82% 2.42% 1.98% 2.01% 1.15% 2.79% 3.94% 1.92%
2026/08/07 0.13% 11.43% 2.07% 2.47% 2.01% 1.94% 1.14% 2.62% 3.71% 2.05%
2026/08/08 0.17% 10.18% 0.54% 5.81% 1.84% 0.51% 4.05% 1.25% 2.42% 1.45%
2026/08/09 0.2% 8.22% 0.43% 4.78% 1.05% 1.36% 4.35% 1.08% 3.63% 1.62%
2026/08/10 1.13% 8.78% 4.76% 2.94% 2.22% 2.62% 0.77% 2.19% 2.72% 1.76%
2026/08/11 2.44% 9.48% 6.09% 2.42% 2.41% 1.95% 1.21% 1.94% 2.08% 1.34%
2026/08/12 1.66% 9.99% 4.96% 2.22% 2.95% 1.97% 2.31% 1.96% 2.21% 1.86%
2026/08/13 4.28% 6.88% 4.54% 2.28% 2.72% 1.38% 2.23% 1.65% 1.96% 1.8%
2026/08/14 3.82% 4.12% 4.53% 2.8% 2.75% 1.92% 2.33% 2.12% 3.3% 1.57%
2026/08/15 2.76% 10.09% 5.47% 3.65% 2.98% 1.06% 2.29% 1.05% 3.04% 1.78%
2026/08/16 2.02% 6.31% 5.02% 3.44% 2.29% 1.24% 1.6% 1.39% 2.73% 2.2%
2026/08/17 2.56% 11.96% 4.68% 3.78% 3.09% 1.98% 2.46% 1.48% 1.48% 1.81%
2026/08/18 2.22% 9.84% 6.03% 2.89% 2.58% 2.08% 1.6% 1.32% 2.85% 1.46%
2026/08/19 2.58% 12.85% 5.67% 2.74% 2.92% 2.13% 2.65% 1.72% 1.31% 2.01%
2026/08/20 1.85% 9.7% 6.47% 3.06% 2.86% 2.27% 3.32% 1.31% 2.1% 1.72%
2026/08/21 2.4% 10.11% 7.71% 3.15% 2.13% 1.89% 1.11% 1.33% 3.86% 1.46%
2026/08/22 2.87% 8.62% 8.17% 4.41% 2.08% 0.82% 3.84% 1.43% 2.52% 2.07%
2026/08/23 3.12% 6.72% 8.09% 3.61% 2.03% 0.9% 2.25% 0.86% 4.68% 1.48%
2026/08/24 3.01% 6.41% 6.7% 2.89% 2.14% 2.48% 5.71% 1.39% 2.4% 1.31%
2026/08/25 3.32% 6.09% 7.44% 2.73% 3.07% 1.89% 1.78% 1.7% 2.16% 1.34%
2026/08/26 4.56% 6% 6.52% 3.54% 3.63% 1.92% 1.92% 1.81% 1.53% 1.68%
2026/08/27 5.41% 4.86% 5.4% 2.81% 3.63% 1.95% 5.07% 1.87% 1.48% 1.46%
2026/08/28 3.76% 6.39% 5.18% 3.28% 3.14% 2.31% 4.25% 1.68% 3.68% 1.31%
2026/08/29 8.76% 6.37% 7.04% 5.09% 3.95% 0.57% 3.01% 1.22% 2.06% 0.59%
2026/08/30 7.79% 6.31% 5.89% 5.91% 3.6% 1.17% 5.89% 1.23% 3.51% 0.7%
2026/08/31 9.09% 7.45% 6.13% 5.78% 3.9% 2.24% 2.21% 1.4% 1.39% 0.42%
  • education.gov.uk
  • dojo.tech
  • open.ac.uk
  • coursera.org
  • icslearn.co.uk
  • itonlinelearning.com
  • careersmetpolice.co.uk
  • theknowledgeacademy.com
  • aat.org.uk
  • accesstraininguk.co.uk

Copyright © Adthena. All rights reserved.

In August 2026, education.gov.uk’s impression share surged from 0.17% to 9.09%. Dojo.tech fluctuated, peaking at 12.85%. Open.ac.uk steadily rose, ending at 6.13%. Coursera.org saw a mid-month dip, closing at 5.78%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Education & Training Corporate Training

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Education & Training Corporate Training - Last month
  1. 1
    Met Police Officer Recruitment - Fully Funded Apprenticeship https://www.careersmetpolice.co.uk

    Start your career with a fully funded apprenticeship degree. Join the Met. Become a fully qualified police constable and gain a fully-funded degree. PCSO.

  2. 2
    Dojo Official Website https://www.dojo.tech

    Secure Card Payments — Over 110,000 UK businesses use Dojo to take payments. Trusted by brands you know. Fast, secure & reliable contactless transactions. EPOS integration.

  3. 3
    Free Government Training - Find Training Opportunities https://skillsforcareers.education.gov.uk

    Workplace Training Opportunities for Employers and Employees. Free Courses To Boost Your Skills And Get A Better Job. Apprenticeships. Work Placements.

  4. 4
    iHASCO Online Training https://www.ihasco.co.uk

    Online Training Courses — Online Health & Safety And HR Compliance Training Made Simple. See why thousands of organisations use iHASCO to keep their staff safe, happy ...

  5. 5
    Find An Apprenticeship Here https://www.nya.org.uk › apprenticeships

    70 Free Apprenticeships — Whether You Are Looking To Start An Apprenticeship Or Hire An Apprentice, We Can Help. Our Charity Has Funding To Provide Around 70 Free Apprenticeships This Year. Youth Work FAQs.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, the top-performing ads reveal a narrative of opportunity and security. The Met Police ad highlights a fully funded apprenticeship, promising a career in law enforcement. Dojo emphasizes secure, trusted payment solutions, appealing to over 110,000 UK businesses. The government-backed Skills for Careers ad offers free training to enhance job prospects. iHASCO focuses on online health and safety training, ensuring workplace compliance. Lastly, NYA promotes 70 free apprenticeships, supporting youth employment. Each ad uniquely addresses career advancement and security, resonating with diverse audiences.

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