UK Education & Training Corporate Training - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Corporate Training – UK

Google AI Overview visibility for Education & Training Corporate Training UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 38.4056695434
61.5943304566
38%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 36
64
36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 1%
Navigational 1%
Seasonal 0%
Local 5%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 UK Education & Training Corporate Training brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
dojo.tech 9.49
education.gov.uk 7.76
accesstraininguk.co.uk 5.88
icslearn.co.uk 4.86
coursera.org 4.07
open.ac.uk 3.9
ihasco.co.uk 3.54
aat.org.uk 2.35
theknowledgeacademy.com 2.3
bpp.com 1.75
others 54.1
  • dojo.tech - 9.49%
  • education.gov.uk - 7.76%
  • accesstraininguk.co.uk - 5.88%
  • icslearn.co.uk - 4.86%
  • coursera.org - 4.07%
  • open.ac.uk - 3.9%
  • ihasco.co.uk - 3.54%
  • aat.org.uk - 2.35%
  • theknowledgeacademy.com - 2.3%
  • bpp.com - 1.75%
  • others - 54.1%

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In the education PPC landscape, ‘others’ dominate with 54.1% click share, while dojo.tech leads individual advertisers at 9.49%.

Market Exposure

Share of Spend for the top 10 UK Education & Training Corporate Training brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date icslearn.co.uk dojo.tech arden.ac.uk accesstraininguk.co.uk theknowledgeacademy.com coursera.org avadolearning.com itonlinelearning.com education.gov.uk open.ac.uk
2026/09/01 4.55% 5.43% 2.13% 0.19% 2.08% 5.76% 2.19% 3.25% 3.56% 6.66%
2026/09/02 7.34% 3.64% 1.96% 0.18% 2.94% 6.8% 2.43% 3.39% 3.06% 5.62%
2026/09/03 8.25% 4.4% 1.46% 0.57% 3.68% 6.39% 3.5% 3.35% 2.37% 4.85%
2026/09/04 9.58% 4.46% 1.3% 0.29% 4.67% 5.83% 3.91% 2.45% 3.19% 4.29%
2026/09/05 8.88% 4.63% 1.45% 0.32% 3.11% 6.82% 4.38% 0.63% 3.66% 4.69%
2026/09/06 8.67% 6.08% 1.13% 0.49% 3.65% 6.79% 4.29% 1.35% 2.01% 4.24%
2026/09/07 10.04% 5.12% 1.72% 0.36% 5.22% 5.45% 4.57% 2.61% 2.5% 5.05%
2026/09/08 9.17% 5.51% 1.87% 0.46% 4.31% 5.46% 3.67% 2.66% 2.67% 5.03%
2026/09/09 8.75% 5.92% 2.01% 0.38% 3.38% 6.69% 3.65% 2.81% 2.25% 5.2%
2026/09/10 8.7% 7.45% 2% 0.4% 3.56% 7.56% 3.29% 2.76% 2.55% 5.3%
2026/09/11 8.5% 5.81% 1.76% 0.3% 3.1% 10.31% 2.54% 2.59% 2.86% 5.26%
2026/09/12 7.46% 4.14% 1.11% 0.69% 2.03% 9.87% 2.72% 0.99% 5.31% 5.98%
2026/09/13 7.16% 5.1% 1.43% 0.72% 2.04% 10.18% 2.61% 2.65% 5.12% 6.11%
2026/09/14 8.36% 4.09% 1.43% 1.62% 2.16% 9.31% 2.48% 2.86% 3.82% 7.49%
2026/09/15 9.26% 5.12% 1.3% 2.26% 3.32% 6.59% 2.1% 2.87% 2.95% 6.28%
2026/09/16 9.16% 4.85% 1.88% 5.81% 4.49% 4.62% 3.64% 2.64% 3.39% 3.65%
2026/09/17 9.59% 5.54% 2.41% 3.31% 4.42% 5.04% 3% 2.78% 2.6% 3.73%
2026/09/18 9.01% 3.41% 2.93% 4.23% 3.9% 5.66% 3.05% 2.32% 2.69% 3%
2026/09/19 8.7% 4.08% 2.33% 4.76% 3.3% 6.48% 4.19% 0.86% 3.45% 2.48%
2026/09/20 9.28% 4.09% 2.27% 4.53% 3.38% 4.81% 3.82% 1.22% 4.05% 2.79%
2026/09/21 8.8% 5.22% 3.33% 5.72% 4.58% 3.97% 3.12% 2.09% 3.41% 2.36%
2026/09/22 9.23% 5.37% 2.6% 4.76% 4.3% 4.4% 3.42% 1.92% 2.7% 2.85%
2026/09/23 9.24% 6.85% 2.43% 5.96% 5.2% 3.54% 3.18% 2.33% 3.62% 1.8%
2026/09/24 9.27% 6.38% 2.45% 4.53% 5.38% 4.52% 3.17% 2.18% 2.45% 2.16%
2026/09/25 9.3% 7% 2.66% 5.5% 5.07% 3.65% 3.04% 1.98% 2.96% 2.14%
2026/09/26 10.28% 6.75% 3.24% 4.97% 3.45% 4.4% 3.9% 0.54% 2.87% 1.71%
2026/09/27 9.67% 6.57% 3.42% 6.12% 3.28% 4.02% 3.72% 0.69% 2.36% 0.44%
2026/09/28 9.31% 6.46% 3.51% 3.89% 5.19% 3.78% 1.81% 2.08% 2% 1.07%
2026/09/29 8.75% 6.24% 3.7% 4.48% 3.64% 4.17% 2.78% 2.02% 2.25% 2.41%
2026/09/30 8.22% 6.14% 4.63% 4.28% 4.2% 4.08% 2.92% 2.77% 1.58% 1.09%
  • icslearn.co.uk
  • dojo.tech
  • arden.ac.uk
  • accesstraininguk.co.uk
  • theknowledgeacademy.com
  • coursera.org
  • avadolearning.com
  • itonlinelearning.com
  • education.gov.uk
  • open.ac.uk

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In September 2026, ICS Learn led with a steady rise, peaking mid-month. Dojo Tech showed fluctuations, ending with a slight decline. Arden’s growth was consistent, while Access Training UK surged mid-month. The Knowledge Academy and Coursera experienced ups and downs, finishing strong. Avado Learning and IT Online Learning had varied trends, with Education.gov.uk and Open.ac.uk showing declines towards month-end.

Market Exposure

Competitor Count for UK Education & Training Corporate Training

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 672
2026/09/02 678
2026/09/03 677
2026/09/04 693
2026/09/05 705
2026/09/06 728
2026/09/07 747
2026/09/08 743
2026/09/09 724
2026/09/10 724
2026/09/11 730
2026/09/12 702
2026/09/13 685
2026/09/14 666
2026/09/15 680
2026/09/16 695
2026/09/17 685
2026/09/18 718
2026/09/19 710
2026/09/20 718
2026/09/21 738
2026/09/22 744
2026/09/23 721
2026/09/24 712
2026/09/25 718
2026/09/26 725
2026/09/27 704
2026/09/28 705
2026/09/29 706
2026/09/30 697

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In September 2026, advertiser numbers fluctuated, peaking at 747 on the 7th, before stabilizing at 697 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Education & Training Corporate Training

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
accesstraininguk.co.uk 5.74%
itcareerswitch.co.uk 1.39%
arden.ac.uk 0.9%
kaplan.co.uk 0.58%
mytutor.co.uk 0.5%
pitman-training.com -0.64%
ihasco.co.uk -0.65%
education.gov.uk -0.89%
coursera.org -2%
open.ac.uk -2.87%

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AccessTrainingUK.co.uk surged with a 5.74% click share increase, while Open.ac.uk faced a 2.87% decline.

Campaign Efficiency

UK Education & Training Corporate Training Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date accesstraininguk.co.uk dojo.tech icslearn.co.uk arden.ac.uk education.gov.uk theknowledgeacademy.com coursera.org bpp.com open.ac.uk careersmetpolice.co.uk
2026/09/01 0.65% 5.29% 2.44% 1.5% 7.24% 1.28% 4.07% 0.58% 6.71% 5.02%
2026/09/02 0.65% 3.64% 4.7% 1.76% 6.59% 1.93% 5.47% 0.95% 5.94% 2.43%
2026/09/03 1.93% 4.08% 5.57% 1.29% 5.47% 2.4% 4.85% 4.5% 5.64% 2.65%
2026/09/04 1.06% 4.56% 6.67% 1.32% 7.27% 2.95% 4.25% 1.2% 5.82% 2.28%
2026/09/05 1.07% 4.54% 6.67% 1.38% 7.89% 1.97% 5.58% 1.45% 6.68% 1.7%
2026/09/06 1.62% 5.93% 6.43% 1.22% 5% 2.23% 5.69% 4.43% 5.53% 2.37%
2026/09/07 1.35% 5.4% 8.24% 1.79% 6.03% 3.39% 4.06% 1.57% 6.76% 2.03%
2026/09/08 1.55% 5.53% 6.88% 1.97% 6.24% 2.74% 4.03% 1.59% 6.9% 1.11%
2026/09/09 1.22% 5.56% 6.39% 1.98% 5.46% 2.17% 5.02% 2.97% 6.14% 2.51%
2026/09/10 1.38% 7.57% 6.03% 1.88% 5.93% 2.3% 5.81% 2.18% 6.63% 1.53%
2026/09/11 1.04% 5.47% 5.33% 1.57% 6.39% 1.94% 9.79% 1.35% 6.41% 4.54%
2026/09/12 2.04% 3.82% 4.35% 1.13% 11.84% 1.1% 7.59% 2.39% 6.69% 2.72%
2026/09/13 2.12% 4.88% 3.86% 1.06% 11.16% 1.2% 8.71% 1.28% 7.26% 3.76%
2026/09/14 4.65% 4.14% 4.7% 1.44% 8.1% 1.39% 7.47% 1.01% 8.31% 2.82%
2026/09/15 6.23% 4.98% 6.64% 1.33% 6.33% 2.23% 4.63% 1.27% 6.8% 0.85%
2026/09/16 13.27% 4.35% 7.09% 1.53% 6.82% 2.8% 3.49% 3.4% 4.14% 2.42%
2026/09/17 9.04% 5.17% 5.83% 2.17% 6.04% 2.88% 3.83% 2.01% 4.45% 1.36%
2026/09/18 10.46% 2.98% 5.24% 2.71% 5.95% 2.49% 4.21% 1.7% 3.57% 1.3%
2026/09/19 10.99% 3.81% 4.93% 2.09% 7.22% 1.85% 4.88% 1.28% 3.17% 0.97%
2026/09/20 10.61% 4.01% 5.3% 2.05% 8.23% 1.94% 3.56% 1.58% 3.6% 1.83%
2026/09/21 13.07% 4.36% 4.97% 2.94% 7.05% 2.59% 2.67% 2.2% 3.06% 1.03%
2026/09/22 11.64% 4.58% 5.29% 2.54% 5.56% 2.65% 3.27% 3.6% 3.45% 1.71%
2026/09/23 13.23% 6.2% 5.34% 2.16% 7.63% 3.15% 2.58% 1.71% 2.36% 1.65%
2026/09/24 11.31% 5.99% 5.06% 2.39% 5.65% 3.4% 3.1% 1.81% 2.9% 2.06%
2026/09/25 12.04% 6.27% 5.23% 2.61% 6.09% 3.01% 2.41% 2.4% 2.66% 3.26%
2026/09/26 11.41% 6.33% 6.01% 3.07% 6.27% 1.98% 2.72% 1.52% 2.51% 1.37%
2026/09/27 13.14% 5.94% 5.09% 3.18% 4.86% 1.8% 2.96% 5.45% 0.51% 0.31%
2026/09/28 9.67% 5.85% 5.06% 3.36% 3.82% 3.1% 2.48% 2.85% 1.46% 1.38%
2026/09/29 10.82% 5.54% 4.72% 3.4% 4.9% 2.4% 2.98% 3.92% 3.18% 0.48%
2026/09/30 10.9% 5.8% 4.39% 4.15% 3.4% 2.73% 2.71% 2.1% 1.58% 1.19%
  • accesstraininguk.co.uk
  • dojo.tech
  • icslearn.co.uk
  • arden.ac.uk
  • education.gov.uk
  • theknowledgeacademy.com
  • coursera.org
  • bpp.com
  • open.ac.uk
  • careersmetpolice.co.uk

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In September 2026, accesstraininguk.co.uk surged from 0.65% to 10.9%, peaking mid-month. dojo.tech maintained a steady presence, while icslearn.co.uk fluctuated, ending at 4.39%. arden.ac.uk rose steadily, finishing at 4.15%. education.gov.uk saw a mid-month spike, closing at 3.4%. Theknowledgeacademy.com and coursera.org showed varied trends, ending at 2.73% and 2.71%, respectively. bpp.com and open.ac.uk experienced fluctuations, closing at 2.1% and 1.58%. careersmetpolice.co.uk had a volatile month, ending at 1.19%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Education & Training Corporate Training

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Education & Training Corporate Training - Last month
  1. 1
    Electrician Career Pathway - Up To 28K Whilst Learning https://www.accesstraininguk.co.uk

    Alternative To Traditional Apprenticeship Open To All Adults & All Experience Levels. No Experience - No Problem - We Have Courses And Job Opportunities That Help Everyone. Weekend Courses.

  2. 2
    Met Police Officer Recruitment - Fully Funded Apprenticeship https://www.careersmetpolice.co.uk

    Start your career with a fully funded apprenticeship degree. Join the Met. Become a fully qualified police constable and gain a fully-funded degree. PCSO.

  3. 3
    Dojo Official Website https://www.dojo.tech

    Secure Card Payments — Over 110,000 UK businesses use Dojo to take payments. Trusted by brands you know. Fast...

  4. 4
    Free Government Training | Find Training Opportunities https://skillsforcareers.education.gov.uk

    Workplace Training Opportunities for Construction Employers and Employees. Find New Construction Opportunities. Free Training, Advice And Support...

  5. 5
    Apprenticeships Available https://www.royalnavy.mod.uk

    Check Eligibility & Apply Now — Start a Career with the Royal Navy. Great Rewards and Opportunities! Apply Today

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In the competitive landscape of Google PPC, five standout ads capture attention with unique propositions. Access Training UK offers a lucrative electrician career pathway, emphasizing inclusivity and flexibility. The Met Police highlights a fully funded apprenticeship, merging education with service. Dojo.tech assures secure card payments, trusted by over 110,000 UK businesses. The UK Government promotes free construction training, fostering growth and support. Lastly, the Royal Navy entices with rewarding apprenticeships, promising a fulfilling career. Each ad uniquely addresses career advancement, financial security, and skill development.

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