AUS Education & Training Early Education - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Early Education category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Early Education – AUS

Google AI Overview visibility for Education & Training Early Education AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 46.6415654059
53.3584345941
46%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 63
37
63%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 17%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 AUS Education & Training Early Education brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
itac.edu.au 27.77
open.edu.au 12.35
teachersuperstore.com.au 5.57
opencolleges.edu.au 5.26
macquarie.nsw.edu.au 3.77
foundationeducation.edu.au 3.55
readingeggsshop.com.au 3.52
candk.asn.au 3.44
aipc.net.au 2.25
hesselgroup.com.au 2.03
others 30.49
  • itac.edu.au - 27.77%
  • open.edu.au - 12.35%
  • teachersuperstore.com.au - 5.57%
  • opencolleges.edu.au - 5.26%
  • macquarie.nsw.edu.au - 3.77%
  • foundationeducation.edu.au - 3.55%
  • readingeggsshop.com.au - 3.52%
  • candk.asn.au - 3.44%
  • aipc.net.au - 2.25%
  • hesselgroup.com.au - 2.03%
  • others - 30.49%

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In the education PPC landscape, itac.edu.au leads with 27.77% click share, followed by open.edu.au at 12.35%. ‘Others’ collectively hold 30.49%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Early Education brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date itac.edu.au opencolleges.edu.au candk.asn.au open.edu.au macquarie.nsw.edu.au aipc.net.au foundationeducation.edu.au sageeducation.edu.au swinburneonline.edu.au hesselgroup.com.au
2026/08/01 27.06% 7.27% 1.06% 14.51% 5.27% 1.35% 8.99% 3.98% 3.43% 1.19%
2026/08/02 28.09% 7.82% 0.82% 14.39% 6.18% 1.24% 8.71% 1.13% 3.32% 1.32%
2026/08/03 26.54% 7.18% 1.27% 16.11% 5.14% 2.04% 5.49% 1.55% 6.45% 3.16%
2026/08/04 28.08% 8.81% 0.27% 14.13% 3.95% 2.24% 7.62% 3.3% 2.47% 1.9%
2026/08/05 29.91% 3.7% 2.04% 14.32% 2.35% 1.2% 12.39% 2.34% 3.44% 2.19%
2026/08/06 31.31% 3.91% 1.99% 15.8% 7.86% 4.18% 4.53% 1.75% 4.4% 2.91%
2026/08/07 41.9% 6.68% 1.88% 16.69% 5.85% 5.4% 0.7% 1.34% 2.71% 0.84%
2026/08/08 37.31% 9.29% 0.67% 20.7% 11.49% 1.19% 0.32% 0.5% 1.79% 0.87%
2026/08/09 41.06% 5.94% 1.18% 15.99% 7.4% 2.75% 0.24% 3.77% 0.74% 2.61%
2026/08/10 50.75% 5.65% 1.69% 14.93% 1.9% 3.56% 0.23% 2.86% 1.52% 6.38%
2026/08/11 37.53% 7.54% 1.64% 20.77% 3.63% 3.18% 0.21% 2.78% 0.42% 3.27%
2026/08/12 51.82% 2.37% 3.42% 10.99% 1.66% 3.21% 0.5% 3.72% 1.71% 2.73%
2026/08/13 45.35% 6.72% 1.55% 11.47% 6.17% 6.83% 1.06% 2.11% 2.01% 1.21%
2026/08/14 37.07% 4.88% 2.73% 12.7% 6.14% 2.05% 0.25% 3.01% 3.49% 1.7%
2026/08/15 39.87% 9.84% 1.74% 20.81% 3.57% 1.4% 0.45% 1.82% 1.65% 1.36%
2026/08/16 39.97% 6.96% 0.7% 16.8% 5.4% 4.48% 0.21% 0.75% 4.18% 1.24%
2026/08/17 44.06% 2.99% 4.18% 16.06% 4.47% 2.49% 0% 2.82% 2.5% 2.39%
2026/08/18 41.58% 9.68% 0.83% 10.38% 3.24% 3.35% 0% 1.33% 0.51% 4.54%
2026/08/19 38.94% 9.94% 0.73% 11.75% 0.98% 1.02% 0.08% 6.49% 0.26% 6.78%
2026/08/20 40.58% 5.23% 1.19% 13.08% 5.25% 2.8% 3.69% 4.07% 1.21% 2.39%
2026/08/21 44.39% 1.82% 0.47% 9.38% 5.46% 2.56% 8.59% 3.37% 0.17% 3.91%
2026/08/22 42.35% 5.28% 1.22% 9.29% 10.5% 4.35% 5.22% 0.84% 1.99% 1.08%
2026/08/23 36.56% 1.1% 0.59% 10.08% 7.6% 2.26% 4.88% 1.25% 1.63% 4.64%
2026/08/24 44.95% 4.14% 3.43% 20.89% 4.82% 1.99% 3.03% 0.9% 0.91% 2.89%
2026/08/25 49.86% 2.7% 4.04% 9.63% 5.53% 5.44% 0.37% 2.59% 2.22% 3.51%
2026/08/26 45.06% 4.21% 4.75% 7.78% 1.65% 2.85% 0.98% 3.36% 1.21% 1.13%
2026/08/27 56.96% 6.13% 4.52% 7.08% 0.62% 1.88% 1.5% 1.25% 2.07% 0.3%
2026/08/28 48.67% 6.93% 3.23% 6.85% 0.73% 2.75% 0.44% 4.45% 0.44% 0.43%
2026/08/29 51.15% 11.16% 5.38% 6.06% 2.31% 3.42% 0.63% 1.08% 0.07% 0.32%
2026/08/30 40.36% 11.53% 1.86% 7.91% 4.39% 1.25% 3.27% 0.43% 2.26% 0.78%
2026/08/31 46.54% 11.71% 3.76% 3.49% 2.69% 2.06% 2.06% 1.42% 0.52% 0.07%
  • itac.edu.au
  • opencolleges.edu.au
  • candk.asn.au
  • open.edu.au
  • macquarie.nsw.edu.au
  • aipc.net.au
  • foundationeducation.edu.au
  • sageeducation.edu.au
  • swinburneonline.edu.au
  • hesselgroup.com.au

Copyright © Adthena. All rights reserved.

In August 2026, itac.edu.au led with a peak spend share of 56.96% on the 27th. opencolleges.edu.au saw a steady rise, ending at 11.71%. candk.asn.au fluctuated, closing at 3.76%.

Market Exposure

Competitor Count for AUS Education & Training Early Education

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 136
2026/08/02 130
2026/08/03 123
2026/08/04 131
2026/08/05 102
2026/08/06 108
2026/08/07 106
2026/08/08 99
2026/08/09 100
2026/08/10 103
2026/08/11 106
2026/08/12 104
2026/08/13 102
2026/08/14 92
2026/08/15 83
2026/08/16 82
2026/08/17 84
2026/08/18 84
2026/08/19 73
2026/08/20 73
2026/08/21 72
2026/08/22 74
2026/08/23 89
2026/08/24 89
2026/08/25 85
2026/08/26 85
2026/08/27 79
2026/08/28 81
2026/08/29 86
2026/08/30 92
2026/08/31 101

Copyright © Adthena. All rights reserved.

August began with 136 advertisers, declining steadily to 101 by month’s end. Mid-month saw a dip to 72, but a recovery followed, closing with a slight resurgence.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Early Education

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
itac.edu.au 6.89%
readingeggsshop.com.au 1.57%
candk.asn.au 1.23%
unimelb.edu.au 1.14%
earlychildhood.qld.gov.au 0.91%
kumonsearch.com.au -0.87%
swinburneonline.edu.au -0.9%
opencolleges.edu.au -1.3%
teachersuperstore.com.au -3.36%
open.edu.au -5.78%

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In the past month, itac.edu.au surged by 6.89%, while open.edu.au dropped by 5.78%. Readingeggsshop.com.au gained 1.57%, contrasting teachersuperstore.com.au’s 3.36% decline.

Campaign Efficiency

AUS Education & Training Early Education Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date itac.edu.au opencolleges.edu.au candk.asn.au teachersuperstore.com.au open.edu.au aipc.net.au macquarie.nsw.edu.au foundationeducation.edu.au readingeggsshop.com.au montessoriacademy.com.au
2026/08/01 22.12% 5.77% 2.05% 9.55% 12.18% 0.97% 3.49% 8.91% 1.48% 1.1%
2026/08/02 21.33% 7.5% 1.66% 2.65% 14.35% 1.05% 4.86% 6.9% 2.32% 3.06%
2026/08/03 19.8% 6.09% 1.89% 2.95% 15.4% 4.08% 3.73% 4.62% 2.28% 1.18%
2026/08/04 20.23% 11.01% 0.72% 3.13% 12.25% 2.13% 2.89% 9.19% 1.34% 0.88%
2026/08/05 22.22% 3.2% 2.74% 12.94% 11.82% 1.08% 1.75% 12.76% 2% 2.29%
2026/08/06 26.43% 3.5% 2.98% 1.27% 16.58% 3.46% 6.54% 3.63% 2.95% 0%
2026/08/07 32.97% 5.8% 4.14% 0.11% 15.9% 4.18% 4.73% 0.7% 0% 0%
2026/08/08 32.81% 16.22% 0.96% 2.43% 16.83% 0.83% 6.77% 0.27% 0.35% 2.43%
2026/08/09 29.39% 4.82% 3.57% 13.11% 13.04% 2.02% 4.92% 0.22% 2.28% 1.96%
2026/08/10 45.41% 9.8% 3.08% 0% 13.38% 2.68% 1.6% 0.23% 0.65% 2.24%
2026/08/11 28.41% 7.02% 2.51% 2.01% 19.12% 3.01% 3% 0.21% 1.17% 6.03%
2026/08/12 36.97% 1.93% 5.03% 6.39% 11.02% 2.87% 1.27% 0.47% 1.86% 2.61%
2026/08/13 34.59% 12% 2.69% 3.3% 9.82% 4.94% 4.23% 3.9% 1.44% 2.7%
2026/08/14 25.59% 3.92% 3.9% 19.04% 10.79% 1.44% 4.09% 0.23% 1.18% 2.02%
2026/08/15 30.32% 9.24% 2.37% 0% 20.41% 1.24% 3.23% 0.29% 6.42% 0%
2026/08/16 24.46% 5.16% 1% 17.28% 11.85% 3.08% 3.19% 0.22% 0% 0%
2026/08/17 36.77% 2.7% 7.5% 0.29% 18.06% 2.17% 3.29% 0% 0% 0%
2026/08/18 35.3% 9.23% 1.56% 2.79% 11.97% 3.15% 2.65% 0% 1.62% 2.49%
2026/08/19 34.08% 9.47% 1.98% 0% 13.92% 0.99% 0.85% 0.14% 0.4% 5.49%
2026/08/20 34.18% 5.66% 2.58% 0.19% 13.57% 2.84% 4.19% 2.97% 2.51% 0%
2026/08/21 33.33% 1.22% 1.02% 6.2% 7.47% 1.9% 3.63% 13.95% 3.07% 0%
2026/08/22 35.07% 4.11% 1.76% 0% 7.97% 7.77% 7.63% 7.44% 2.52% 0.01%
2026/08/23 27.66% 0.8% 1.51% 11.91% 8.85% 1.78% 5.55% 6.85% 2.69% 0.69%
2026/08/24 37.07% 3.81% 5.37% 0% 20.5% 1.58% 3.15% 2.93% 4.14% 1.02%
2026/08/25 41.78% 1.84% 6.41% 1.97% 9.47% 3.97% 4.18% 0.32% 2.17% 3.32%
2026/08/26 35.2% 3.51% 6.27% 0% 7.61% 2.26% 1.23% 0.76% 3.47% 6.9%
2026/08/27 49.7% 4.61% 6.59% 2.84% 6.89% 1.81% 0.46% 1.15% 2.08% 2.47%
2026/08/28 35.95% 5.56% 3.14% 17.89% 5.56% 2.14% 0.53% 0.24% 0.01% 6.37%
2026/08/29 40.8% 8.32% 7.17% 4.75% 5.28% 3.04% 1.69% 0.51% 4.15% 1.48%
2026/08/30 32.92% 9.65% 2.98% 3.63% 7.02% 0.99% 3.05% 5.57% 2.77% 2.61%
2026/08/31 41.35% 9.47% 5.59% 3.65% 3.39% 2.38% 2.12% 1.62% 1.54% 0.26%
  • itac.edu.au
  • opencolleges.edu.au
  • candk.asn.au
  • teachersuperstore.com.au
  • open.edu.au
  • aipc.net.au
  • macquarie.nsw.edu.au
  • foundationeducation.edu.au
  • readingeggsshop.com.au
  • montessoriacademy.com.au

Copyright © Adthena. All rights reserved.

In August 2026, itac.edu.au led with fluctuating impressions, peaking at 49.7%. Open.edu.au maintained steady visibility, while opencolleges.edu.au saw varied performance. Teachersuperstore.com.au and candk.asn.au showed sporadic spikes. The month concluded with itac.edu.au dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Early Education

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Early Education - Last month
  1. 1
    Cert III Early Childhood https://www.aipc.net.au

    CHC30121 Nationally Recognised — Earn your Cert III in Early Childhood Education & Care online with flexible study options. Study online full-time or part-time. Get your free course guide...

  2. 2
    Become an Education Assistant - Become a Teacher Aide https://www.foundationeducation.edu.au › teacher_aide › general

    Study education support with Foundation Education and get qualified as a teacher aide. Advance your career & study as a teacher aide with Foundation Education. Onsite Placement Officer.

  3. 3
    Cert III in Early Childhood - Graduate in 6 Months https://www.itac.edu.au › certificate-iii › early-childhood

    Study Certificate III in Early Childhood Education and Care online. Finish in 6 months with fast-track online study. Enrol anytime. Finish in 6 Months. No Exams or Essays. Start Anytime.

  4. 4
    Graduate Diploma of Education at Southern Cross University https://www.open.edu.au

    Start a meaningful career in Education studying online through Open Universities Australia. We make university study open to anyone, anywhere, at any...

  5. 5
    CHC30121 Certificate III - Government Funded https://courses.sageeducation.edu.au › childcare › courses

    Government-subsidised childcare courses. Immediate start with no risk!

Copyright © Adthena. All rights reserved.

In the competitive landscape of early education PPC ads, AIPC, Foundation Education, ITAC, Open Universities Australia, and Sage Education stand out. Their ads emphasize flexibility, quick completion, and government funding, appealing to aspiring educators seeking accessible, efficient pathways to qualifications.

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