Market Exposure
Share of Clicks for top 10 UK Education & Training Early Education brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Share of Clicks - Last month
| Domain | Share of clicks |
|---|---|
| kidoschools.com | 19.49 |
| boysandgirlsnursery.com | 6.66 |
| charterhousesquareschool.co.uk | 5.55 |
| learndirect.com | 4.88 |
| mytutor.co.uk | 4.61 |
| brighthorizons.co.uk | 4.57 |
| openstudycollege.com | 4.31 |
| uplearn.co.uk | 3.02 |
| childcare.co.uk | 2.97 |
| ebay.co.uk | 2.89 |
| others | 41.05 |
- kidoschools.com - 19.49%
- boysandgirlsnursery.com - 6.66%
- charterhousesquareschool.co.uk - 5.55%
- learndirect.com - 4.88%
- mytutor.co.uk - 4.61%
- brighthorizons.co.uk - 4.57%
- openstudycollege.com - 4.31%
- uplearn.co.uk - 3.02%
- childcare.co.uk - 2.97%
- ebay.co.uk - 2.89%
- others - 41.05%
Copyright © Adthena. All rights reserved.
Kidoschools.com leads with 19.49% click share, while ‘others’ dominate at 41.05%, highlighting diverse competition.
Market Exposure
Share of Spend for the top 10 UK Education & Training Early Education brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
Share of Spend - Last Month
| Date | learndirect.com | kidoschools.com | ebay.co.uk | boysandgirlsnursery.com | openstudycollege.com | charterhousesquareschool.co.uk | icslearn.co.uk | mytutor.co.uk | brighthorizons.co.uk | uplearn.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 3.57% | 0% | 2.23% | 4.1% | 4.69% | 0.32% | 4.97% | 5.36% | 5.84% | 3.74% |
| 2025/10/02 | 5.26% | 0% | 1.22% | 8.03% | 3.93% | 0.27% | 2.98% | 5.21% | 12.21% | 4.43% |
| 2025/10/03 | 4.69% | 13.01% | 1.57% | 8.44% | 5.51% | 8.67% | 3.92% | 4.39% | 12.64% | 3.35% |
| 2025/10/04 | 3.48% | 22.7% | 0.98% | 4.19% | 4.67% | 3.43% | 3.93% | 3.4% | 6.59% | 4.23% |
| 2025/10/05 | 3.13% | 20.61% | 1.6% | 4.77% | 4.31% | 4.67% | 3.61% | 3.04% | 8.27% | 4.45% |
| 2025/10/06 | 3.44% | 8.65% | 1.22% | 0.05% | 5.48% | 0.17% | 3.52% | 4.78% | 13.89% | 5.4% |
| 2025/10/07 | 6.14% | 16.42% | 1.52% | 6.62% | 4.53% | 0.18% | 3.34% | 5.35% | 9.54% | 5.78% |
| 2025/10/08 | 3.73% | 13.97% | 2.78% | 3.21% | 3.89% | 3.39% | 2.92% | 4.56% | 9.11% | 4.22% |
| 2025/10/09 | 5.17% | 25.1% | 2.78% | 7.39% | 4.46% | 5.9% | 3.53% | 5.38% | 6.62% | 3.81% |
| 2025/10/10 | 6.72% | 20.14% | 2.23% | 4.12% | 5.52% | 9.33% | 3.91% | 4.41% | 4.72% | 3.77% |
| 2025/10/11 | 4.41% | 9.96% | 2.21% | 5.54% | 4.12% | 5.14% | 4.79% | 5.67% | 2.41% | 4.44% |
| 2025/10/12 | 4.92% | 27.05% | 3.55% | 2.32% | 7.29% | 5.54% | 4.01% | 5.03% | 0% | 4.18% |
| 2025/10/13 | 4.28% | 18.52% | 1.98% | 6.06% | 4.09% | 2.17% | 3.27% | 3.93% | 12.28% | 2.67% |
| 2025/10/14 | 4.65% | 26.24% | 5.08% | 5.62% | 3.26% | 9.05% | 3.3% | 5.18% | 4.23% | 2.5% |
| 2025/10/15 | 3.78% | 25.6% | 2% | 4.9% | 4.56% | 5.59% | 3.02% | 5.81% | 0.03% | 4.34% |
| 2025/10/16 | 6.72% | 22.93% | 2.89% | 6.18% | 3.74% | 0.18% | 3.89% | 6.17% | 5.48% | 4.13% |
| 2025/10/17 | 7.41% | 19.93% | 6.94% | 3.41% | 5.86% | 7.35% | 3.9% | 7.18% | 0.05% | 4.79% |
| 2025/10/18 | 3.53% | 26.59% | 2.27% | 7.13% | 6.43% | 8.14% | 1.89% | 4.87% | 0% | 3.5% |
| 2025/10/19 | 4.31% | 26.45% | 1.8% | 6.27% | 6.4% | 8.19% | 1.99% | 3.89% | 0% | 2.9% |
| 2025/10/20 | 3.95% | 29.34% | 2.03% | 5.2% | 3.59% | 0.24% | 3.48% | 4.3% | 3.19% | 1.72% |
| 2025/10/21 | 3.8% | 28.92% | 2.85% | 10.12% | 4.14% | 5.79% | 3.16% | 3.68% | 8.7% | 1.57% |
| 2025/10/22 | 4.3% | 20.75% | 3.04% | 5.92% | 4.15% | 2.68% | 4.23% | 6.3% | 5.01% | 2% |
| 2025/10/23 | 4.91% | 20.25% | 4.23% | 8.39% | 2.99% | 7.04% | 3.17% | 4.36% | 2.31% | 1.86% |
| 2025/10/24 | 7.6% | 10.72% | 4.21% | 6.32% | 3.37% | 7.12% | 2.98% | 5.24% | 0% | 2.39% |
| 2025/10/25 | 5.56% | 20.07% | 2% | 10.61% | 5.29% | 8.13% | 3.73% | 5.85% | 0% | 3.14% |
| 2025/10/26 | 4.64% | 17.6% | 3.55% | 4.98% | 3.9% | 8.59% | 2.97% | 5.05% | 0% | 2.53% |
| 2025/10/27 | 5.22% | 10.94% | 5.25% | 5.23% | 3.73% | 6.97% | 3.73% | 4.84% | 1.51% | 2.3% |
| 2025/10/28 | 4.73% | 22.8% | 5.34% | 10.71% | 3.42% | 1.57% | 4.89% | 4.36% | 0% | 1.55% |
| 2025/10/29 | 6.41% | 19.05% | 4.08% | 4.41% | 2.51% | 11.38% | 3.33% | 3.88% | 0.06% | 1.77% |
| 2025/10/30 | 6.28% | 20.69% | 3.47% | 11.32% | 2.23% | 12% | 3.37% | 3.74% | 0% | 2.03% |
| 2025/10/31 | 9.64% | 8.38% | 6.06% | 6.01% | 5.72% | 5.29% | 3.96% | 3.83% | 3.34% | 1.55% |
- learndirect.com
- kidoschools.com
- ebay.co.uk
- boysandgirlsnursery.com
- openstudycollege.com
- charterhousesquareschool.co.uk
- icslearn.co.uk
- mytutor.co.uk
- brighthorizons.co.uk
- uplearn.co.uk
Copyright © Adthena. All rights reserved.
In October 2025, learndirect.com saw fluctuating PPC spend, peaking at 9.64% on the 31st. Kidoschools.com dominated early, reaching 29.34% on the 20th. By month-end, charterhousesquareschool.co.uk surged to 12.0%.
Market Exposure
Competitor Count for UK Education & Training Early Education
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Competitor Count - Last month
| Date | Competitor Count |
|---|---|
| 2025/10/01 | 102 |
| 2025/10/02 | 94 |
| 2025/10/03 | 92 |
| 2025/10/04 | 94 |
| 2025/10/05 | 98 |
| 2025/10/06 | 106 |
| 2025/10/07 | 95 |
| 2025/10/08 | 98 |
| 2025/10/09 | 99 |
| 2025/10/10 | 98 |
| 2025/10/11 | 88 |
| 2025/10/12 | 86 |
| 2025/10/13 | 103 |
| 2025/10/14 | 88 |
| 2025/10/15 | 97 |
| 2025/10/16 | 92 |
| 2025/10/17 | 74 |
| 2025/10/18 | 99 |
| 2025/10/19 | 90 |
| 2025/10/20 | 103 |
| 2025/10/21 | 88 |
| 2025/10/22 | 96 |
| 2025/10/23 | 110 |
| 2025/10/24 | 105 |
| 2025/10/25 | 102 |
| 2025/10/26 | 97 |
| 2025/10/27 | 104 |
| 2025/10/28 | 100 |
| 2025/10/29 | 101 |
| 2025/10/30 | 102 |
| 2025/10/31 | 97 |
Copyright © Adthena. All rights reserved.
October saw fluctuating advertiser numbers, peaking at 110 on October 23rd. The month concluded with 97 advertisers, reflecting a dynamic landscape.
