UK Education & Training Early Education - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Early Education category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Early Education – UK

Google AI Overview visibility for Education & Training Early Education UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 23.556651734
76.443348266
23%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 11
89
11%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 0%
Navigational 3%
Seasonal 0%
Local 0%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 UK Education & Training Early Education brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
kidoschools.com 19.03
ebay.co.uk 16.57
busylittlebeesnursery.co.uk 5.63
learndirect.com 4.2
brighthorizons.co.uk 3.62
busybeeschildcare.co.uk 3.39
kingsinterhigh.co.uk 3.13
openstudycollege.com 3.01
boysandgirlsnursery.com 2.68
thrivechildcare.com 2.38
others 36.36
  • kidoschools.com - 19.03%
  • ebay.co.uk - 16.57%
  • busylittlebeesnursery.co.uk - 5.63%
  • learndirect.com - 4.2%
  • brighthorizons.co.uk - 3.62%
  • busybeeschildcare.co.uk - 3.39%
  • kingsinterhigh.co.uk - 3.13%
  • openstudycollege.com - 3.01%
  • boysandgirlsnursery.com - 2.68%
  • thrivechildcare.com - 2.38%
  • others - 36.36%

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In the education PPC landscape, Kido Schools leads with 19.03% click share, followed by eBay at 16.57%. Others collectively hold 36.36%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Education & Training Early Education brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date ebay.co.uk kidoschools.com learndirect.com brighthorizons.co.uk busybeeschildcare.co.uk kingsinterhigh.co.uk openstudycollege.com busylittlebeesnursery.co.uk myedspace.co.uk boysandgirlsnursery.com
2026/03/01 1.46% 22.53% 2.66% 0.04% 9.42% 1.2% 3.74% 6.78% 2.32% 2.74%
2026/03/02 3.52% 24.52% 4.71% 3.54% 20.99% 3.18% 3.96% 0% 2.74% 0%
2026/03/03 6.24% 20.16% 9% 0.09% 0.51% 5.15% 5.7% 0.37% 4.92% 0%
2026/03/04 6.39% 24.69% 5.5% 0.23% 5.27% 4.47% 3.66% 7.15% 2.94% 0%
2026/03/05 3.57% 12.95% 7.09% 0.07% 0.47% 4.78% 4.25% 3.64% 2.98% 7.66%
2026/03/06 3.52% 19.92% 3.36% 3.07% 0.46% 2.3% 2.87% 7.06% 3.31% 3.5%
2026/03/07 3.2% 26.09% 3.46% 0% 0.51% 4.56% 4.77% 3.52% 3.42% 0%
2026/03/08 2.88% 32.33% 4.86% 0.18% 5.35% 3.13% 4.22% 8.05% 2.11% 0%
2026/03/09 5.26% 12.94% 7.11% 0% 10.37% 4.98% 3.84% 8.11% 1.85% 0%
2026/03/10 6% 0.55% 9.63% 6.13% 0.9% 3.89% 5.27% 5.49% 3.64% 12.8%
2026/03/11 11.31% 17.13% 3.24% 8.02% 0.49% 3.24% 3.11% 10.36% 3.02% 3.95%
2026/03/12 3.96% 13.83% 6% 4.57% 6.33% 4.31% 3.99% 0.1% 2.34% 0%
2026/03/13 3.21% 11.22% 4.76% 3.48% 0% 4.13% 3.48% 12.82% 2.36% 17.18%
2026/03/14 4.78% 9.48% 7.18% 10.2% 6.55% 7% 3.42% 8.54% 3.91% 4.25%
2026/03/15 4.44% 38.19% 3.01% 0.07% 0.36% 4.61% 5.42% 4.48% 2.02% 0.16%
2026/03/16 2.03% 15.92% 6.11% 0.2% 5.05% 5.48% 5.53% 21.92% 1.81% 0.11%
2026/03/17 3.35% 20.47% 7.49% 8.02% 4.53% 5.29% 3.93% 3.33% 2.21% 7.91%
2026/03/18 4.53% 19.72% 6.23% 0.24% 0.51% 5.19% 4.38% 8.2% 2.5% 3.66%
2026/03/19 14.75% 3.3% 7.19% 0.18% 0.31% 5.19% 4.09% 6.84% 2.63% 3.72%
2026/03/20 28.88% 4.17% 8.97% 7.19% 0% 4.33% 3.78% 0% 1.89% 7.82%
2026/03/21 3.13% 34.67% 1.79% 0% 0.25% 4.71% 3.56% 0% 2.43% 0%
2026/03/22 2.94% 37.69% 5.67% 0.07% 5.53% 4.81% 2.8% 0% 2.72% 0%
2026/03/23 4.15% 13.76% 6.51% 4.47% 10.45% 5.53% 5.68% 0% 3.85% 4.52%
2026/03/24 3.34% 20.45% 7.48% 8.01% 4.53% 5.28% 3.93% 3.32% 2.21% 7.9%
2026/03/25 31.27% 5.4% 4.21% 12.68% 0.76% 6.08% 2.75% 12.72% 0.62% 0%
2026/03/26 24.8% 7.74% 10.46% 7.35% 0% 8.05% 4.73% 0.14% 3.26% 0%
2026/03/27 8.33% 22.16% 9.92% 20.64% 0.68% 4.58% 7.26% 0% 1.14% 0%
2026/03/28 4.27% 31% 2.55% 5.92% 12.66% 4.18% 5.05% 10.11% 0.33% 0.15%
2026/03/29 4.4% 26.79% 7.74% 11.49% 0.1% 6.18% 5.59% 0% 1.65% 0.1%
2026/03/30 4.23% 9.78% 6.96% 22.69% 5.96% 4.78% 5.93% 0% 2.52% 0%
2026/03/31 21.08% 8.03% 7.64% 6.93% 4.77% 4.31% 4.21% 4.21% 0.62% 0%
  • ebay.co.uk
  • kidoschools.com
  • learndirect.com
  • brighthorizons.co.uk
  • busybeeschildcare.co.uk
  • kingsinterhigh.co.uk
  • openstudycollege.com
  • busylittlebeesnursery.co.uk
  • myedspace.co.uk
  • boysandgirlsnursery.com

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In March 2026, eBay.co.uk’s PPC spend surged mid-month, peaking at 31.27 on March 25. Kidoschools.com fluctuated, peaking at 38.19 on March 15. The month concluded with diverse spend patterns across domains.

Market Exposure

Competitor Count for UK Education & Training Early Education

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 65
2026/03/02 58
2026/03/03 67
2026/03/04 66
2026/03/05 69
2026/03/06 65
2026/03/07 61
2026/03/08 63
2026/03/09 65
2026/03/10 66
2026/03/11 65
2026/03/12 61
2026/03/13 64
2026/03/14 61
2026/03/15 70
2026/03/16 64
2026/03/17 73
2026/03/18 69
2026/03/19 67
2026/03/20 69
2026/03/21 67
2026/03/22 61
2026/03/23 68
2026/03/24 73
2026/03/25 54
2026/03/26 50
2026/03/27 57
2026/03/28 62
2026/03/29 56
2026/03/30 54
2026/03/31 57

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March began with 65 advertisers, fluctuating throughout. Peaks on March 17 and 24 at 73, but ended at 57.

Campaign Efficiency

Market Loss & Market Gains for UK Education & Training Early Education

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ebay.co.uk 12.07%
brighthorizons.co.uk 2.64%
kidsplanetdaynurseries.co.uk 1.66%
cumnorhouse.com 1.3%
willowspreschool.org.uk 1.17%
icslearn.co.uk -1.8%
boysandgirlsnursery.com -1.8%
kidoschools.com -1.8%
brightoncollegeprepkensington.co.uk -2%
busylittlebeesnursery.co.uk -5.23%

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eBay.co.uk surged with a 12.07% click share increase, while busylittlebeesnursery.co.uk dropped by 5.23%.

Campaign Efficiency

UK Education & Training Early Education Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date ebay.co.uk kidoschools.com brighthorizons.co.uk learndirect.com busybeeschildcare.co.uk busylittlebeesnursery.co.uk theoldstationnursery.co.uk openstudycollege.com kingsinterhigh.co.uk boysandgirlsnursery.com
2026/03/01 3.56% 24.58% 0.04% 2.38% 8.21% 8.02% 16.04% 3.09% 0.68% 2.67%
2026/03/02 8.94% 26.4% 3.72% 4.08% 18.31% 0% 3.61% 3.29% 2.01% 0%
2026/03/03 15.33% 22.34% 0.08% 7.49% 0.52% 0.35% 0% 4.16% 3.22% 0%
2026/03/04 16.56% 25.34% 0.17% 4.38% 4.04% 7.69% 0.11% 2.37% 2.54% 0%
2026/03/05 9.27% 14.42% 0.06% 6.27% 0.47% 4.07% 0% 3.16% 2.94% 8.16%
2026/03/06 8.64% 20.97% 2.97% 2.52% 0.45% 7.43% 4.46% 1.96% 1.32% 3.07%
2026/03/07 8.16% 29.04% 0% 2.89% 0.54% 4.08% 0% 3.71% 2.93% 0%
2026/03/08 8.02% 33.75% 0.12% 3.63% 4.67% 8.22% 12.51% 2.85% 1.86% 0%
2026/03/09 12.78% 14.61% 0% 5.73% 9.26% 8.95% 0% 2.8% 2.91% 0%
2026/03/10 13.72% 1% 6.13% 8.26% 0.91% 6.13% 0% 3.75% 2.76% 12.46%
2026/03/11 19.07% 17.47% 7.11% 2.31% 0.46% 10.56% 0% 1.89% 1.75% 3.47%
2026/03/12 10.71% 15.16% 5.01% 4.83% 5.26% 0.11% 0% 2.83% 2.77% 0%
2026/03/13 8.35% 12.55% 3.69% 3.93% 0% 14.03% 0% 2.36% 2.48% 17.54%
2026/03/14 12.04% 10.44% 10.29% 6.68% 5.67% 10% 0% 2.4% 4.6% 5.16%
2026/03/15 10.44% 40.55% 0.06% 2.46% 0.37% 4.49% 4.4% 4.14% 2.71% 0.29%
2026/03/16 5.74% 16.86% 0.14% 5.45% 4.25% 23.93% 7.98% 4.49% 3.56% 0.13%
2026/03/17 8.65% 23.15% 7.66% 6.39% 4.19% 3.76% 0% 2.99% 3.55% 7.65%
2026/03/18 11.27% 20.63% 0.18% 4.89% 0.49% 8.32% 0% 3.09% 2.73% 4.07%
2026/03/19 24.54% 3.76% 0.13% 6.33% 0.29% 7.21% 3.55% 3% 3.07% 3.55%
2026/03/20 40.1% 4.3% 6.42% 7.54% 0% 0% 0% 2.72% 2.56% 6.78%
2026/03/21 7.75% 36.94% 0% 1.23% 0.25% 0% 0% 2.52% 2.67% 0%
2026/03/22 8.65% 42.52% 0.06% 5.13% 4.92% 0% 0% 2.01% 2.94% 0%
2026/03/23 11.77% 14.59% 4.46% 5.36% 9.04% 0% 0% 4.22% 3.5% 4.34%
2026/03/24 8.65% 23.15% 7.66% 6.39% 4.19% 3.76% 0% 2.99% 3.55% 7.65%
2026/03/25 37.96% 5.49% 10.75% 3.12% 0.73% 13.34% 5.34% 1.78% 3.55% 0%
2026/03/26 42.22% 7.52% 7.25% 7.91% 0% 0.1% 0% 2.97% 4.03% 0%
2026/03/27 20.37% 22.73% 18.71% 7.96% 0.61% 0% 0% 4.9% 2.64% 0%
2026/03/28 12.05% 32.88% 5.79% 1.89% 10.83% 10.73% 0% 3.88% 2.57% 0.18%
2026/03/29 12.19% 27.52% 10.97% 6.51% 0.1% 0% 0% 4% 3.43% 0.18%
2026/03/30 12.29% 11.44% 22.65% 6.14% 5.86% 0% 0% 5.12% 3.14% 0%
2026/03/31 32.7% 8.01% 5.82% 5.8% 3.93% 3.88% 3.88% 3.02% 2.23% 0%
  • ebay.co.uk
  • kidoschools.com
  • brighthorizons.co.uk
  • learndirect.com
  • busybeeschildcare.co.uk
  • busylittlebeesnursery.co.uk
  • theoldstationnursery.co.uk
  • openstudycollege.com
  • kingsinterhigh.co.uk
  • boysandgirlsnursery.com

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In March 2026, eBay.co.uk’s impression share fluctuated, peaking at 42.22% on the 26th. Kidoschools.com saw highs early, with 42.52% on the 22nd. Brighthorizons.co.uk’s share rose steadily, reaching 22.65% on the 30th. The month concluded with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Education & Training Early Education

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Education & Training Early Education - Last month
  1. 1
    World Book Day | Ideas - March 5th 2026 https://www.beanstalkcharity.org.uk › world_book › day_2026

    World Book Day | Resources for school reading volunteers | Could you help a child to read?

  2. 2
    Study Anywhere In The World | For Students Aged 7 To 19 https://www.kingsinterhigh.co.uk

    Be Part of an Inclusive Global Online School Community Where Every Child Can Thrive. Access a High-Quality, Flexible and Personalised Education...

  3. 3
    GCSE Maths https://www.learndirect.com

    GCSE Maths Online — Learndirect, Inspiring People To Realise Their Potential Through Online Courses. Enrol In Our...

  4. 4
    A Level Maths | Up Learn https://www.uplearn.co.uk

    Online Maths A Level Up Learn courses. 97% of students that complete the course attain A-A*. Get started and achieve your academic goals today.

  5. 5
    Online Home Schooling UK https://www.wolseyhalloxford.org.uk › homeschooling

    Start at Any Time of the Year — Wolsey Hall is the World's most experienced home study and homeschooling online provider. Flexible homeschooling curriculum designed to develop...

Copyright © Adthena. All rights reserved.

In the realm of education, top-performing PPC ads reveal a tapestry of themes and messages. Beanstalk Charity champions literacy with volunteer-driven reading initiatives. Kings InterHigh offers a global, inclusive online school experience. Learndirect inspires potential through online GCSE Maths courses. Up Learn boasts a 97% A-A* success rate in A Level Maths. Wolsey Hall Oxford, a pioneer in homeschooling, provides flexible, year-round education.

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