US Education & Training Early Education - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Early Education category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Early Education – US

Google AI Overview visibility for Education & Training Early Education US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 46.6353858928
53.3646141072
46%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 19
81
19%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 8%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 US Education & Training Early Education brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
lakeshorelearning.com 13.51
schoolspecialty.com 7.17
teacherspayteachers.com 6.13
kindercare.com 5.55
abcmouse.com 5.53
connectionsacademy.com 4.16
k12.com 4.04
ged.com 3.73
hookedonphonics.com 3.63
etvendowment.org 2.53
others 44.02
  • lakeshorelearning.com - 13.51%
  • schoolspecialty.com - 7.17%
  • teacherspayteachers.com - 6.13%
  • kindercare.com - 5.55%
  • abcmouse.com - 5.53%
  • connectionsacademy.com - 4.16%
  • k12.com - 4.04%
  • ged.com - 3.73%
  • hookedonphonics.com - 3.63%
  • etvendowment.org - 2.53%
  • others - 44.02%

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Lakeshorelearning.com leads with 13.51% click share, while ‘others’ dominate at 44.02%, showcasing diverse competition in education PPC.

Market Exposure

Share of Spend for the top 10 US Education & Training Early Education brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date k12.com connectionsacademy.com ixl.com etvendowment.org liberty.edu kindercare.com hookedonphonics.com primroseschools.com christianbook.com teacherspayteachers.com
2026/05/01 12.11% 11.57% 3.86% 6.2% 3.27% 3.19% 2.21% 1.93% 0% 0.72%
2026/05/02 7.64% 7.81% 2.01% 4.99% 3.15% 2.37% 2.15% 0.88% 0.01% 1.05%
2026/05/03 9.21% 7.23% 3.21% 5.53% 5.57% 1.25% 2.18% 0.97% 0% 1.82%
2026/05/04 12.48% 15.2% 4.4% 0.67% 3.57% 5.68% 2.3% 1.09% 0% 1.84%
2026/05/05 8.71% 11.43% 4.42% 5.84% 1.87% 1.79% 2.17% 1.1% 0.01% 3.9%
2026/05/06 10.05% 12.01% 4.19% 0% 3.07% 2.81% 2.81% 2.52% 0% 2.53%
2026/05/07 8.71% 11.86% 3.67% 0.06% 2.88% 4.02% 2.22% 1.3% 0% 1.05%
2026/05/08 11.22% 11.29% 3.29% 0% 2.72% 4.25% 1.81% 1.39% 0% 0.69%
2026/05/09 9.83% 10.04% 4.42% 0% 3% 2.49% 2.75% 0.48% 0.02% 0.52%
2026/05/10 8.6% 10.63% 5.05% 5.35% 3.03% 2.67% 2.3% 2.31% 0% 0.12%
2026/05/11 9.03% 8.11% 4.25% 4.33% 1.94% 2.35% 2.77% 2.19% 0.59% 1.8%
2026/05/12 9.54% 9.25% 4.01% 4.05% 2.82% 2.83% 1.66% 2.79% 1.43% 0.84%
2026/05/13 10.02% 11.96% 5% 10.66% 1.75% 2.72% 1.97% 2.25% 0.95% 1.2%
2026/05/14 10.47% 12.99% 5.03% 0% 2.42% 3.87% 2.26% 2.07% 0.51% 3.14%
2026/05/15 11.21% 11.28% 3.28% 0% 2.72% 4.25% 1.81% 1.39% 0% 0.69%
2026/05/16 7.72% 7.23% 4.06% 3.81% 2.36% 1.99% 1.63% 1.69% 1.32% 1.18%
2026/05/17 10.96% 9.88% 6.18% 0% 3.88% 2.43% 1.53% 2.45% 1.72% 2.12%
2026/05/18 12.04% 10.63% 5.16% 5.25% 2.82% 2.32% 2.18% 2.31% 1.59% 0.67%
2026/05/19 11.99% 10.81% 4.29% 0% 3.42% 5.24% 2.18% 1.83% 3.03% 4.08%
2026/05/20 11.25% 12.96% 4.87% 0% 4.42% 2.46% 2.13% 2.62% 1.59% 2.7%
2026/05/21 8.57% 11.03% 5.71% 0% 4.32% 4% 1.34% 1.89% 2.64% 0.73%
2026/05/22 10.78% 11.92% 5.6% 0% 3.07% 3.37% 2.48% 1.74% 1.17% 2.22%
2026/05/23 7.31% 7.16% 3.7% 3.94% 1.31% 1.94% 2.56% 2.64% 3.26% 3.11%
2026/05/24 6.77% 7.64% 4.28% 6.93% 1.28% 3.29% 2.21% 1.65% 2.97% 0.4%
2026/05/25 9.11% 3.28% 4.63% 9.91% 1.6% 2.56% 1.91% 1.15% 3.33% 1.6%
2026/05/26 8.45% 13.52% 4.29% 0% 2.93% 1.8% 2.15% 1.11% 4.51% 1.18%
2026/05/27 9.9% 12.07% 5.16% 0% 1.79% 3.33% 1.83% 1.28% 2.51% 1.53%
2026/05/28 7.27% 10% 4.56% 0% 1.98% 3.24% 3.1% 1.88% 3.03% 0.56%
2026/05/29 5.2% 10.58% 3.98% 4.07% 2.42% 3.13% 2.19% 1.26% 4.75% 1.45%
2026/05/30 6.03% 8.16% 4.86% 4.04% 3.75% 2.5% 3.1% 1.85% 6.89% 3.53%
2026/05/31 6.91% 6.74% 5.16% 3.96% 3.39% 3.17% 2.2% 2.14% 1.32% 0.65%
  • k12.com
  • connectionsacademy.com
  • ixl.com
  • etvendowment.org
  • liberty.edu
  • kindercare.com
  • hookedonphonics.com
  • primroseschools.com
  • christianbook.com
  • teacherspayteachers.com

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In May 2026, k12.com led with fluctuating spend shares, peaking early and stabilizing mid-month. Connectionsacademy.com surged mid-month, while ixl.com maintained steady growth. The month concluded with diverse spend patterns across domains.

Market Exposure

Competitor Count for US Education & Training Early Education

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 283
2026/05/02 256
2026/05/03 284
2026/05/04 298
2026/05/05 300
2026/05/06 277
2026/05/07 302
2026/05/08 293
2026/05/09 284
2026/05/10 303
2026/05/11 325
2026/05/12 315
2026/05/13 303
2026/05/14 302
2026/05/15 293
2026/05/16 338
2026/05/17 308
2026/05/18 303
2026/05/19 291
2026/05/20 300
2026/05/21 317
2026/05/22 324
2026/05/23 318
2026/05/24 330
2026/05/25 348
2026/05/26 367
2026/05/27 357
2026/05/28 347
2026/05/29 327
2026/05/30 331
2026/05/31 331

Copyright © Adthena. All rights reserved.

Advertisers surged from 283 on May 1 to 367 by May 26, peaking mid-month. The month concluded with a stable 331, reflecting a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Early Education

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
christianbook.com 2.38%
kansascitypbs.org 1.06%
allinonecurriculum.com 1.04%
masterbooks.com 1.01%
wtvi.org 0.97%
schoolspecialty.com -0.38%
sopbs.org -0.44%
abcmouse.com -0.89%
arizonadigitalacademy.org -0.95%
lakeshorelearning.com -8.95%

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Christianbook.com surged with a 2.38% click share increase, while lakeshorelearning.com faced an 8.95% decline.

Campaign Efficiency

US Education & Training Early Education Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date kansascitypbs.org valleypbs.org etvendowment.org connectionsacademy.com ixl.com teacherspayteachers.com kindercare.com k12.com abcmouse.com lakeshorelearning.com
2026/05/01 0% 0.08% 11.96% 10.28% 4.2% 4.02% 3.31% 3.6% 1.82% 2.96%
2026/05/02 0% 0.12% 8.24% 6.29% 1.87% 2.84% 1.87% 1.98% 2.04% 1.84%
2026/05/03 0% 9.73% 9.53% 5.77% 2.93% 1.49% 0.98% 2.7% 2.98% 2.82%
2026/05/04 0% 1.98% 1.98% 12.99% 4.72% 1.88% 6.43% 3.87% 3.29% 4%
2026/05/05 0% 0.06% 8.46% 7.28% 3.45% 21.19% 1.39% 1.93% 1.61% 2.75%
2026/05/06 0% 0% 0% 7.69% 4.1% 17.79% 2.44% 2.42% 2.48% 1.51%
2026/05/07 0% 0.14% 0.05% 8.86% 3.4% 6.81% 3.5% 2.39% 2.9% 2.13%
2026/05/08 0% 0.16% 0% 9.93% 3.49% 4.95% 4.6% 3.22% 1.88% 2.61%
2026/05/09 0% 0% 0% 9.08% 3.74% 4.78% 2.63% 2.75% 3.08% 2.16%
2026/05/10 0% 0% 10.04% 8.21% 4.38% 0.31% 2.53% 2.3% 2.24% 2.93%
2026/05/11 0% 7.21% 7.21% 4.88% 3.67% 13.24% 1.79% 2.09% 1.61% 6.95%
2026/05/12 9.24% 0% 6.96% 6.17% 3.52% 3.99% 2.66% 2.59% 1.59% 8.52%
2026/05/13 0% 9.01% 18.02% 7.56% 3.88% 7.03% 2.41% 2.45% 2.52% 1.85%
2026/05/14 0% 0.11% 0% 7.99% 4.06% 16.51% 3.04% 2.49% 1.86% 8.17%
2026/05/15 0% 0.16% 0% 9.93% 3.49% 4.95% 4.6% 3.22% 1.88% 2.61%
2026/05/16 6.27% 12.65% 6.27% 4.46% 3.43% 8.23% 1.67% 1.85% 1.54% 2.1%
2026/05/17 0% 0.14% 0% 7.02% 5.39% 14.36% 2.35% 2.9% 2.63% 5.15%
2026/05/18 0% 0.1% 10.36% 8.08% 4.83% 4.23% 2.23% 3.46% 2.03% 3.29%
2026/05/19 0% 0% 0% 7.17% 3.37% 26.04% 4.36% 2.96% 2.2% 4.79%
2026/05/20 0% 10.81% 0% 9.56% 3.81% 17.35% 2.17% 3.31% 2.57% 1.94%
2026/05/21 0% 0.27% 0% 8.99% 5.79% 6.52% 4.12% 2.95% 1.99% 1.42%
2026/05/22 3.57% 0.08% 0% 8.98% 5.34% 13.88% 3.3% 3.14% 2.44% 2.14%
2026/05/23 13.2% 6.69% 6.6% 5.26% 2.8% 12.85% 1.83% 1.75% 1.64% 1.02%
2026/05/24 1.93% 0.08% 11.76% 5.13% 3.43% 5.04% 2.67% 1.6% 1.22% 2.04%
2026/05/25 0% 0.2% 19.43% 2.46% 4.45% 4.91% 2.41% 2.75% 2.53% 1.64%
2026/05/26 0% 7.44% 0% 11.88% 4.27% 7.68% 1.85% 2.61% 1.85% 2.06%
2026/05/27 0% 0.06% 0% 9.75% 5.31% 10.53% 3.75% 3.58% 1.66% 1.03%
2026/05/28 0% 0.08% 0% 8.47% 4.51% 4.38% 3.32% 2.37% 1.94% 2.3%
2026/05/29 7.02% 0.07% 7.02% 8.64% 3.33% 7.95% 2.52% 1.31% 1.63% 1.48%
2026/05/30 0% 0.04% 6.43% 5.02% 3.93% 15.79% 1.88% 2.46% 1.41% 1.9%
2026/05/31 13.76% 6.9% 6.88% 4.67% 4.28% 3.23% 2.79% 2.27% 1.93% 1.84%
  • kansascitypbs.org
  • valleypbs.org
  • etvendowment.org
  • connectionsacademy.com
  • ixl.com
  • teacherspayteachers.com
  • kindercare.com
  • k12.com
  • abcmouse.com
  • lakeshorelearning.com

Copyright © Adthena. All rights reserved.

In May 2026, kansascitypbs.org saw fluctuating impressions, peaking at 13.76% on the 31st. Valleypbs.org had a significant spike on the 16th with 12.65%. Etvendowment.org’s highest was 19.43% on the 25th. Connectionsacademy.com maintained steady impressions, peaking at 12.99% on the 4th. Ixl.com and teacherspayteachers.com showed varied trends, with the latter peaking at 26.04% on the 19th. Kindercare.com and k12.com had modest fluctuations. Abcmouse.com and lakeshorelearning.com remained relatively stable, with minor peaks. The month concluded with diverse impression shares across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Early Education

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Education & Training Early Education - Last month
  1. 1
    ABCmouse https://www.abcmouse.com

    Reading, Math, and Phonics — Learn to read with ABCmouse, the award-winning reading app for kids ages 2–8. Inspire your child to love learning and build confidence in reading...

  2. 2
    K-12 Online School Enrollment - 100% Tuition Free K-12 https://www.arizonadigitalacademy.org

    School Your Way. 400+ Free Online K-12 Classes by Certified Teachers. Cognia Accredited.

  3. 3
    Online Homeschool Curriculum https://www.ixl.com

    Recommended by 1M Teachers — The most comprehensive K-12 learning site. Used in 96 of the top 100 school districts.

  4. 4
    Courses Start Every 6 Weeks https://info.rasmussen.edu › ece

    20+ Years of Online Experience — Find Your Degree In One of Our Over...

  5. 5
    TEXAS Virtual Schools | Start Next Week | 1:1 Tuition-Free Public School https://learn.txvs.org

    TXVS Is A High-Quality Education That Is Future-Focused. Students work online at their own pace, with tailored learning from certified teachers.

Copyright © Adthena. All rights reserved.

In the competitive landscape of online education, ABCmouse captivates with its award-winning reading app for young learners, while Arizona Digital Academy and Texas Virtual Schools offer tuition-free, flexible K-12 education. IXL stands out with its comprehensive curriculum, trusted by top districts, and Rasmussen highlights its extensive online experience.

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