US Education & Training Early Education - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Early Education category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Early Education – US

Google AI Overview visibility for Education & Training Early Education US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 46.6199505359
53.3800494641
46%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 20
80
20%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 0%
Navigational 1%
Seasonal 0%
Local 4%
Problem Solving 9%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Education & Training Early Education brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
schoolspecialty.com 10.66
lakeshorelearning.com 8.77
k12.com 7.74
ged.com 6.61
abcmouse.com 6.31
kindercare.com 4.86
hookedonphonics.com 4.8
connectionsacademy.com 4.67
etvendowment.org 3.07
ixl.com 2.8
others 39.71
  • schoolspecialty.com - 10.66%
  • lakeshorelearning.com - 8.77%
  • k12.com - 7.74%
  • ged.com - 6.61%
  • abcmouse.com - 6.31%
  • kindercare.com - 4.86%
  • hookedonphonics.com - 4.8%
  • connectionsacademy.com - 4.67%
  • etvendowment.org - 3.07%
  • ixl.com - 2.8%
  • others - 39.71%

Copyright © Adthena. All rights reserved.

In the education PPC landscape, School Specialty leads with 10.66% click share, followed by Lakeshore Learning at 8.77%. Others dominate with 39.71%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Education & Training Early Education brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date k12.com connectionsacademy.com enlightiumacademy.com hookedonphonics.com ixl.com kindercare.com liberty.edu asu.edu fusionacademy.com etvendowment.org
2026/07/01 21.84% 7.54% 0.32% 1.82% 3.76% 2.29% 4.29% 2.11% 2.87% 0%
2026/07/02 18.49% 8.22% 0.75% 1.19% 6.43% 1.62% 5.17% 2.33% 2.85% 0%
2026/07/03 12.47% 3.9% 1.27% 2.73% 7.7% 1.9% 6.79% 1.85% 3.43% 0%
2026/07/04 16.86% 1.21% 1.45% 2.93% 6.08% 2.11% 10.1% 3.52% 2.53% 0%
2026/07/05 13.13% 3.56% 2.6% 2.32% 7.44% 2.67% 7.21% 3.11% 1.88% 0%
2026/07/06 9.66% 10.74% 1.5% 3% 5.06% 1.92% 3.12% 2.28% 1.96% 0%
2026/07/07 22.91% 7.98% 1.67% 2.29% 5.65% 2.81% 4.86% 2.12% 1.73% 6.83%
2026/07/08 19.15% 4.74% 1.91% 1.8% 5.55% 2.59% 5.09% 2.02% 1.75% 8.09%
2026/07/09 11.5% 12.84% 2.11% 3.01% 6.45% 1.8% 4.32% 2.62% 2.23% 0%
2026/07/10 20.03% 4.69% 1.36% 2.51% 4.51% 1.62% 3.01% 1.37% 2.13% 6.02%
2026/07/11 19.24% 5.68% 1.87% 2.6% 5.07% 1.16% 3.7% 1.77% 1.75% 6.85%
2026/07/12 20.22% 4.94% 0.75% 2.48% 4.34% 4.04% 3.59% 1.97% 1.03% 0%
2026/07/13 6.87% 9.06% 1.69% 2.84% 5.55% 2.92% 2.53% 1.78% 1.04% 7.4%
2026/07/14 25.24% 10.72% 1.2% 2.78% 7.62% 1.3% 3.4% 2.03% 1.8% 0%
2026/07/15 10.04% 17.93% 1.84% 1.75% 6.4% 1.05% 3.07% 2.33% 1.19% 0%
2026/07/16 21.8% 14.5% 0.95% 2.47% 3.12% 3.03% 3.19% 2.78% 4.21% 0%
2026/07/17 25.04% 14.25% 0.58% 3.2% 1.62% 1.42% 2.16% 1.8% 1.81% 15.01%
2026/07/18 30.11% 14.03% 0.92% 2.37% 1.85% 1.28% 2.31% 1.62% 1.38% 9.4%
2026/07/19 12.77% 12.71% 0.37% 5.14% 2.46% 2.31% 4.02% 2.7% 3.27% 12.29%
2026/07/20 12.43% 17.36% 1.08% 4.2% 2.34% 3.61% 3.22% 2.76% 1.76% 0%
2026/07/21 24.96% 10.6% 1.19% 2.75% 7.54% 1.28% 3.36% 2.01% 1.78% 0%
2026/07/22 15.34% 12.06% 1.21% 2.29% 2.66% 3.17% 2.38% 1.19% 2.07% 5.46%
2026/07/23 17.1% 12.84% 1.87% 2.56% 4.38% 1.31% 3.06% 2.16% 1.2% 5.98%
2026/07/24 18.18% 11.72% 1.51% 2.2% 4.19% 2.63% 1.71% 1.85% 1.1% 5.28%
2026/07/25 22.85% 10.73% 2.73% 1.68% 3.75% 2.47% 2.85% 1.5% 1.29% 0%
2026/07/26 25.07% 7.09% 1.96% 2.82% 3.13% 1.36% 2.59% 1.72% 1.13% 0%
2026/07/27 18% 11.93% 2.32% 3.19% 3.89% 3.36% 2.1% 1.94% 1.49% 6.43%
2026/07/28 15.42% 8.51% 4.46% 1.59% 5.73% 3.76% 2.38% 2.33% 1.39% 0.08%
2026/07/29 20.19% 8.97% 4.43% 1.2% 5.73% 3.43% 1.29% 1.73% 1.9% 0%
2026/07/30 24.9% 10.84% 4.81% 1.81% 3.72% 3.09% 2.34% 1.08% 1.34% 0%
2026/07/31 21.23% 8.15% 4.32% 3.5% 3.49% 3% 2.69% 0.6% 0.59% 0%
  • k12.com
  • connectionsacademy.com
  • enlightiumacademy.com
  • hookedonphonics.com
  • ixl.com
  • kindercare.com
  • liberty.edu
  • asu.edu
  • fusionacademy.com
  • etvendowment.org

Copyright © Adthena. All rights reserved.

K12.com dominated July with fluctuating peaks, ending strong. Connectionsacademy.com showed steady growth, while Enlightiumacademy.com and Hookedonphonics.com had modest gains. Ixl.com and Liberty.edu maintained consistent presence.

Market Exposure

Competitor Count for US Education & Training Early Education

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 231
2026/07/02 238
2026/07/03 249
2026/07/04 251
2026/07/05 240
2026/07/06 229
2026/07/07 231
2026/07/08 212
2026/07/09 205
2026/07/10 215
2026/07/11 228
2026/07/12 229
2026/07/13 246
2026/07/14 236
2026/07/15 221
2026/07/16 241
2026/07/17 221
2026/07/18 218
2026/07/19 229
2026/07/20 198
2026/07/21 236
2026/07/22 249
2026/07/23 276
2026/07/24 244
2026/07/25 274
2026/07/26 286
2026/07/27 240
2026/07/28 249
2026/07/29 250
2026/07/30 236
2026/07/31 215

Copyright © Adthena. All rights reserved.

July saw a dynamic shift in distinct advertisers, starting at 231, peaking at 286 on the 26th, and closing at 215.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Early Education

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
kansascitypbs.org 1.6%
connectionsacademy.com 1.48%
schoolspecialty.com 1.36%
k12.com 1.1%
kindercare.com 0.46%
teacherspayteachers.com -0.42%
ixl.com -0.6%
wtvi.org -0.67%
liberty.edu -0.77%
etvendowment.org -0.86%

Copyright © Adthena. All rights reserved.

In the past month, kansascitypbs.org surged by 1.60, while etvendowment.org dropped by 0.86, showcasing dynamic shifts in click share.

Campaign Efficiency

US Education & Training Early Education Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date k12.com connectionsacademy.com schoolspecialty.com kindercare.com ixl.com lakeshorelearning.com teacherspayteachers.com abcmouse.com liberty.edu etvendowment.org
2026/07/01 4.13% 7.04% 4.56% 2.35% 4.06% 2.08% 7.86% 2.27% 2.95% 0%
2026/07/02 5.71% 6.93% 0.86% 1.84% 5.67% 2.31% 3.5% 2.71% 4.35% 0%
2026/07/03 3.18% 2.76% 3.45% 2.01% 7.26% 1.7% 3.23% 3.85% 4.79% 0%
2026/07/04 3.71% 0.72% 2.1% 2.31% 6.1% 3.94% 3.22% 2.9% 7.97% 0%
2026/07/05 2.74% 2.21% 2.13% 3.16% 6.6% 2.17% 4.36% 3.27% 5.54% 0%
2026/07/06 2.84% 9.72% 2.28% 1.87% 4.31% 2.66% 1.81% 2.39% 1.72% 0%
2026/07/07 4.5% 7.85% 3.58% 2.98% 5.93% 1.87% 3.07% 3.02% 3.53% 14.4%
2026/07/08 4.64% 4.97% 1.62% 2.89% 4.92% 2.63% 3.26% 2.39% 4.03% 16.94%
2026/07/09 2.82% 11.89% 2.53% 1.88% 5.66% 4.94% 2.42% 2.25% 3.16% 0%
2026/07/10 3.47% 3.8% 2.51% 1.47% 4% 1.47% 6.27% 1.56% 1.92% 11.11%
2026/07/11 3.74% 5.43% 2.18% 1.18% 4.77% 2.58% 2.54% 2.29% 2.84% 14.24%
2026/07/12 3.76% 4.39% 2.87% 4.57% 5.18% 2.23% 1.88% 1.54% 2.86% 0%
2026/07/13 2.23% 5.97% 2.99% 2.79% 5.67% 1.44% 1.89% 2.03% 1.51% 12.7%
2026/07/14 6.03% 10.09% 3.48% 1.81% 9.49% 1.21% 2.28% 3.06% 2.61% 0%
2026/07/15 4% 16.16% 3.1% 0.95% 5.72% 3.71% 2.18% 2.46% 1.95% 0%
2026/07/16 8.27% 13.09% 0.65% 3.15% 3.8% 1.88% 4.42% 2.7% 2.13% 0%
2026/07/17 6.83% 14.22% 2.24% 1.49% 1.41% 3.11% 2.18% 2.69% 1.39% 29.29%
2026/07/18 13.18% 13.77% 3.01% 1.3% 1.86% 1.59% 0.71% 2.99% 1.59% 18.75%
2026/07/19 5.04% 8.3% 3.32% 2.34% 1.99% 3.56% 4.73% 3.48% 2.28% 21.71%
2026/07/20 5.7% 13.86% 5.01% 3.47% 2.42% 2.69% 3.38% 2.49% 2.14% 0%
2026/07/21 6.03% 10.09% 3.48% 1.81% 9.49% 1.21% 2.28% 3.06% 2.61% 0%
2026/07/22 3.11% 10.67% 1.85% 3.03% 2.34% 2.48% 1.4% 1.45% 1.53% 9.4%
2026/07/23 4.07% 14.53% 2.8% 1.39% 4.22% 2.35% 1.89% 2.36% 2.15% 11.88%
2026/07/24 7.06% 10.8% 1.87% 2.71% 3.61% 2.57% 0.58% 1.8% 1.06% 9.79%
2026/07/25 5.99% 10.03% 2.69% 3.04% 3.75% 1.82% 1.85% 2.88% 1.91% 0%
2026/07/26 6.4% 7.6% 3.48% 1.83% 3.58% 3.08% 2.29% 2.47% 2.15% 0%
2026/07/27 6.98% 10.45% 2.44% 3.34% 4.36% 2.59% 1.97% 1.83% 1.11% 12.37%
2026/07/28 6.78% 6.26% 2.43% 4.31% 4.71% 2.17% 2.33% 2.62% 1.38% 0.08%
2026/07/29 5.27% 8.17% 1.71% 4.06% 7.03% 2.89% 1.35% 2.83% 0.76% 0%
2026/07/30 7.31% 10.84% 5.01% 3.43% 4.23% 3.99% 2.29% 2.52% 1.53% 0%
2026/07/31 6.63% 6.54% 4.6% 3.31% 3.28% 3.18% 2.71% 2.26% 1.68% 0%
  • k12.com
  • connectionsacademy.com
  • schoolspecialty.com
  • kindercare.com
  • ixl.com
  • lakeshorelearning.com
  • teacherspayteachers.com
  • abcmouse.com
  • liberty.edu
  • etvendowment.org

Copyright © Adthena. All rights reserved.

In July 2026, “etvendowment.org” dominated with a peak impression share of 29.29% on July 17. “connectionsacademy.com” maintained strong visibility, while “k12.com” showed fluctuations. The month concluded with diverse performance across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Early Education

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Education & Training Early Education - Last month
  1. 1
    K-12 Online School Enrollment https://www.arizonadigitalacademy.org

    Enroll for Fall by July 15th — School Your Way. 400+ Free Online K-12 Classes by Certified Teachers. Cognia Accredited. Engaging & Supportive Online Learning. Certified Teachers. Adaptive Curriculum. Free.

  2. 2
    Ohio Connections Academy® - Ready for a New School Year? https://learn.connectionsacademy.com › learnmore

    Looking for High Quality K-12 Education? Choose Connections Academy. Enroll...

  3. 3
    PBS Kids Games https://pbsfan.etvendowment.org › kids

    PBS Kids: Family Fun — PBS Kids: Fun, educational shows & games for kids of all ages. Explore now! PBS Kids provides...

  4. 4
    Online Homeschool Curriculum https://www.ixl.com

    Recommended by 1M Teachers — Homeschool your child with IXL's interactive online program for kids in Pre-K-12th grade.

  5. 5
    Simplify the online application - 5 Week Courses - $0 Application Fee https://www.uagc.edu

    Earn Your College Degree at UAGC. 100% Online Programs. Apply Today to Get Started. Online...

Copyright © Adthena. All rights reserved.

In the competitive landscape of online education, Arizona Digital Academy stands out with its adaptive, free K-12 classes, emphasizing flexibility and certified teaching. Connections Academy highlights quality education for a new school year, while PBS Kids offers engaging educational games. IXL is trusted by a million teachers for its interactive homeschool curriculum, and UAGC simplifies college applications with no fees and flexible courses.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports