Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Early Education category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 62.2361765219 |
| 37.7638234781 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 17 |
| 83 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| lakeshorelearning.com | 36.98 |
| k12.com | 5.42 |
| connectionsacademy.com | 4.89 |
| abcmouse.com | 4.68 |
| schoolspecialty.com | 4.5 |
| hookedonphonics.com | 4.11 |
| ged.com | 3.82 |
| ixl.com | 3.43 |
| kindercare.com | 2.99 |
| primroseschools.com | 2.53 |
| others | 26.65 |
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Lakeshorelearning.com dominates with 36.98% click share, while ‘others’ collectively hold 26.65%, showcasing diverse competition in the education PPC landscape.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | k12.com | connectionsacademy.com | enlightiumacademy.com | ixl.com | education.com | hookedonphonics.com | nhaschools.com | acellusacademy.com | primroseschools.com | abcmouse.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 13.21% | 13.3% | 10.31% | 5.93% | 2.37% | 1.98% | 1.9% | 2.75% | 10.51% | 1.2% |
| 2026/09/02 | 14.3% | 9.83% | 8.48% | 6.4% | 1.89% | 5.63% | 2.51% | 2.89% | 7.1% | 1% |
| 2026/09/03 | 15.47% | 14.08% | 5.87% | 5.09% | 2.16% | 5.11% | 0.6% | 3.9% | 8% | 0.74% |
| 2026/09/04 | 18.97% | 9.71% | 4.91% | 6.54% | 1.74% | 3.74% | 3.15% | 4.01% | 7.53% | 1.63% |
| 2026/09/05 | 23.17% | 7.75% | 3.88% | 8.87% | 1.76% | 3.51% | 1.49% | 4.83% | 6.14% | 1.71% |
| 2026/09/06 | 17.01% | 7.62% | 3.21% | 7.58% | 1.46% | 2.59% | 6.19% | 4.06% | 1.75% | 1.8% |
| 2026/09/07 | 13.76% | 6.57% | 2.85% | 8.88% | 1.95% | 3.16% | 0.2% | 6.28% | 3.47% | 2.03% |
| 2026/09/08 | 23.53% | 9.61% | 3.98% | 6.28% | 1.76% | 3.26% | 1.34% | 4.02% | 4% | 1.71% |
| 2026/09/09 | 25.83% | 11.84% | 4.13% | 6.76% | 1.54% | 2.44% | 2.53% | 2.99% | 3.39% | 1.24% |
| 2026/09/10 | 14.33% | 13.94% | 5.13% | 8.62% | 1.91% | 2.38% | 2.28% | 3.12% | 2.97% | 1.26% |
| 2026/09/11 | 21.36% | 16.41% | 6.07% | 7.2% | 1.54% | 2.29% | 0.06% | 2.16% | 3.88% | 1.19% |
| 2026/09/12 | 21.04% | 16.78% | 5.74% | 9.27% | 1.74% | 1.85% | 0.22% | 1.14% | 5.56% | 1.02% |
| 2026/09/13 | 19.8% | 13.12% | 6.11% | 10.14% | 2.19% | 2.19% | 1.48% | 2.67% | 6.16% | 1.27% |
| 2026/09/14 | 21.47% | 13.83% | 6.35% | 9.62% | 2.32% | 2.22% | 1.56% | 1.33% | 9.59% | 0.92% |
| 2026/09/15 | 21.98% | 17.68% | 5.83% | 7.33% | 1.39% | 1.53% | 0.34% | 3.03% | 3.64% | 1% |
| 2026/09/16 | 20.82% | 15.39% | 3.76% | 10.27% | 1.78% | 1.69% | 0.24% | 3.29% | 1.59% | 2.1% |
| 2026/09/17 | 20.59% | 16.98% | 3.51% | 9.32% | 1.69% | 2.36% | 0.07% | 2.82% | 3.86% | 2.13% |
| 2026/09/18 | 25.55% | 10.56% | 4.26% | 8.13% | 1.84% | 1.89% | 0.26% | 2.13% | 3.38% | 1.76% |
| 2026/09/19 | 26.34% | 13.55% | 3.15% | 8.49% | 1.03% | 1.67% | 1.16% | 1.63% | 4.61% | 2.24% |
| 2026/09/20 | 18.84% | 7.32% | 4.14% | 8.65% | 2.16% | 1.77% | 5.24% | 1.36% | 3.67% | 1.67% |
| 2026/09/21 | 22.12% | 10.04% | 4.74% | 10.24% | 2.33% | 1.81% | 3.6% | 2.76% | 3.25% | 1.51% |
| 2026/09/22 | 25.67% | 8.72% | 4.11% | 7.45% | 1.89% | 1.5% | 1.57% | 1.24% | 3.92% | 2.31% |
| 2026/09/23 | 18.11% | 13.93% | 3.61% | 8.44% | 2.3% | 1.72% | 2.05% | 3.34% | 1.15% | 1.59% |
| 2026/09/24 | 15.08% | 10.21% | 4.33% | 7.32% | 1.14% | 1.95% | 2.6% | 2.89% | 3.16% | 1.57% |
| 2026/09/25 | 13.68% | 7.99% | 5.19% | 8.34% | 1.54% | 1.37% | 5.65% | 3.31% | 0.39% | 1.74% |
| 2026/09/26 | 17.8% | 4.48% | 5.17% | 7.26% | 1.54% | 1.55% | 11.2% | 1.88% | 2.22% | 1.42% |
| 2026/09/27 | 11.35% | 8.88% | 3.97% | 8.56% | 1.36% | 2.75% | 4.15% | 2.73% | 3.54% | 1.97% |
| 2026/09/28 | 19.41% | 4.28% | 6.54% | 6.88% | 2.31% | 2.11% | 8.38% | 3.18% | 1.37% | 1.5% |
| 2026/09/29 | 13.89% | 11.92% | 10.95% | 8.04% | 1.72% | 2.32% | 5.01% | 2.03% | 3.86% | 1.43% |
| 2026/09/30 | 21.77% | 10.18% | 9.33% | 7.01% | 2.89% | 2.65% | 2.62% | 2.54% | 2.51% | 1.83% |
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K12.com led September with fluctuating peaks, ending strong. Connectionsacademy.com saw mid-month highs, while enlightiumacademy.com remained steady. Ixl.com and education.com showed consistent growth, closing the month positively.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/09/01 | 171 |
| 2026/09/02 | 207 |
| 2026/09/03 | 228 |
| 2026/09/04 | 223 |
| 2026/09/05 | 219 |
| 2026/09/06 | 238 |
| 2026/09/07 | 239 |
| 2026/09/08 | 232 |
| 2026/09/09 | 236 |
| 2026/09/10 | 228 |
| 2026/09/11 | 229 |
| 2026/09/12 | 212 |
| 2026/09/13 | 219 |
| 2026/09/14 | 211 |
| 2026/09/15 | 226 |
| 2026/09/16 | 201 |
| 2026/09/17 | 204 |
| 2026/09/18 | 194 |
| 2026/09/19 | 197 |
| 2026/09/20 | 220 |
| 2026/09/21 | 215 |
| 2026/09/22 | 223 |
| 2026/09/23 | 214 |
| 2026/09/24 | 221 |
| 2026/09/25 | 207 |
| 2026/09/26 | 204 |
| 2026/09/27 | 205 |
| 2026/09/28 | 223 |
| 2026/09/29 | 228 |
| 2026/09/30 | 206 |
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September began with 171 advertisers, peaking at 239 on the 7th. Mid-month saw fluctuations, ending with 206 advertisers on the 30th.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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KinderCare and ABCmouse surged in click share, gaining 1.53% and 1.51% respectively, while Lakeshore Learning dropped significantly by 4.96%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | connectionsacademy.com | lakeshorelearning.com | ixl.com | k12.com | enlightiumacademy.com | primroseschools.com | nhaschools.com | abcmouse.com | education.com | hookedonphonics.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 11.63% | 4.71% | 4.79% | 8.77% | 4.93% | 13.62% | 1.18% | 1.69% | 2.23% | 1.43% |
| 2026/09/02 | 8.86% | 17.92% | 4.32% | 3.29% | 3.81% | 8.35% | 2.11% | 1.29% | 2.03% | 3.88% |
| 2026/09/03 | 13.2% | 17.33% | 4.07% | 2.99% | 2.85% | 9.87% | 0.55% | 1.07% | 2.32% | 3.52% |
| 2026/09/04 | 8.31% | 10.07% | 5.93% | 6.99% | 2.79% | 10.78% | 2.61% | 2.65% | 1.96% | 3% |
| 2026/09/05 | 7.09% | 10.31% | 7.34% | 10% | 2.41% | 9.84% | 1.78% | 2.5% | 2.06% | 2.71% |
| 2026/09/06 | 7.69% | 18.29% | 6.46% | 5.49% | 1.79% | 2.2% | 5.47% | 2.62% | 1.84% | 1.81% |
| 2026/09/07 | 5.31% | 10.89% | 7.31% | 3.19% | 1.67% | 5.28% | 0.29% | 2.98% | 2.23% | 2.27% |
| 2026/09/08 | 9.78% | 9.84% | 5.7% | 10.95% | 2.1% | 5.3% | 3.05% | 2.67% | 2.33% | 2.6% |
| 2026/09/09 | 12.78% | 8.22% | 5.82% | 13.66% | 2.75% | 5.54% | 2.96% | 2.01% | 1.97% | 2.08% |
| 2026/09/10 | 13.54% | 11% | 6.6% | 3.65% | 3% | 3.97% | 2.44% | 1.83% | 2.05% | 1.82% |
| 2026/09/11 | 16.27% | 8.53% | 5.24% | 10.17% | 3.32% | 4.99% | 0.04% | 1.74% | 1.65% | 1.7% |
| 2026/09/12 | 15.96% | 9.02% | 6.55% | 9.03% | 3.18% | 7.52% | 0.11% | 1.48% | 2.09% | 1.42% |
| 2026/09/13 | 13.24% | 10.15% | 7.11% | 5.55% | 3.4% | 7.41% | 2.02% | 1.76% | 2.09% | 1.65% |
| 2026/09/14 | 11.22% | 13.71% | 5.84% | 7.94% | 3.24% | 12.12% | 1.11% | 1.31% | 2.46% | 1.57% |
| 2026/09/15 | 18.74% | 10.14% | 5.15% | 5.86% | 3.46% | 4.79% | 0.31% | 1.54% | 1.78% | 1.15% |
| 2026/09/16 | 12.98% | 19.47% | 7.37% | 7.43% | 1.95% | 1.77% | 0.2% | 2.67% | 2.05% | 1.14% |
| 2026/09/17 | 16.71% | 10.88% | 7% | 6.95% | 2.09% | 4.56% | 0.03% | 2.88% | 2% | 1.68% |
| 2026/09/18 | 9.34% | 18.35% | 6.45% | 8.27% | 2.72% | 4.18% | 0.11% | 2.48% | 2.08% | 1.37% |
| 2026/09/19 | 14.34% | 6.74% | 7.83% | 7.75% | 2.44% | 6.94% | 1.39% | 3.65% | 1.64% | 1.44% |
| 2026/09/20 | 6.69% | 4.26% | 6.89% | 6.93% | 2.93% | 5.48% | 5.28% | 2.21% | 2.8% | 1.35% |
| 2026/09/21 | 11.3% | 10.13% | 8.8% | 8.03% | 3.72% | 4.95% | 3.32% | 2.62% | 3.26% | 1.63% |
| 2026/09/22 | 8.26% | 15.55% | 5.51% | 9.98% | 2.79% | 5.13% | 1.21% | 3.15% | 2.13% | 1.19% |
| 2026/09/23 | 12.94% | 20.28% | 6.05% | 5.12% | 2.29% | 1.24% | 1.33% | 2.17% | 2.27% | 1.26% |
| 2026/09/24 | 10.59% | 7.46% | 5.23% | 3.62% | 2.94% | 4.52% | 2.19% | 2.46% | 1.81% | 1.6% |
| 2026/09/25 | 6.62% | 5.39% | 5.73% | 4.1% | 3.66% | 0.56% | 4.22% | 2.66% | 4.25% | 1.07% |
| 2026/09/26 | 4.17% | 8.29% | 5.44% | 5.02% | 3.69% | 3.32% | 10.4% | 2.25% | 2.24% | 1.28% |
| 2026/09/27 | 8.38% | 8.19% | 6.35% | 2.6% | 2.43% | 4.65% | 3.79% | 3.05% | 2.2% | 2.14% |
| 2026/09/28 | 4.81% | 7.32% | 6.1% | 4.44% | 4.84% | 2.43% | 7.4% | 2.57% | 3.06% | 1.84% |
| 2026/09/29 | 12.97% | 7.47% | 5.93% | 2.81% | 6.22% | 5.48% | 5.19% | 2.09% | 1.93% | 1.77% |
| 2026/09/30 | 13.26% | 8.76% | 6.41% | 5.25% | 5.1% | 4.21% | 3.25% | 3.2% | 3.16% | 2.24% |
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Connections Academy’s impression share fluctuated, peaking mid-month at 18.74%. Lakeshore Learning saw a high of 20.28% on September 23. IXL maintained steady shares, while K12 experienced a dip. Enlightium Academy’s share rose towards month’s end. Primrose Schools had a volatile month, ending lower. NHA Schools spiked on September 26. ABCmouse and Education.com showed consistent shares. Hooked on Phonics remained stable.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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In the competitive landscape of online education, Arizona Digital Academy and Astravo stand out with their free, personalized K-12 offerings, emphasizing flexibility and quality. Connections Academy highlights high-quality TK-12 education, while IXL and Rasmussen focus on specialized, interactive learning experiences.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Education & Training Early Education September 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Education & Training Early Education September 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Education & Training Early Education September 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
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Yes. The US Education & Training Early Education September 2026 Report aggregates data from across both device types and Google Shopping.
The US Education & Training Early Education September 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.