US Education & Training Early Education - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Early Education category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Early Education – US

Google AI Overview visibility for Education & Training Early Education US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 23.9302903686
76.0697096314
23%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 22
78
22%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 8%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 US Education & Training Early Education brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
lakeshorelearning.com 11
abcmouse.com 8.34
kindercare.com 6.72
schoolspecialty.com 5.36
k12.com 5.16
hookedonphonics.com 4.23
primroseschools.com 3.73
etvendowment.org 3.4
ged.com 3.09
connectionsacademy.com 3.05
others 45.92
  • lakeshorelearning.com - 11%
  • abcmouse.com - 8.34%
  • kindercare.com - 6.72%
  • schoolspecialty.com - 5.36%
  • k12.com - 5.16%
  • hookedonphonics.com - 4.23%
  • primroseschools.com - 3.73%
  • etvendowment.org - 3.4%
  • ged.com - 3.09%
  • connectionsacademy.com - 3.05%
  • others - 45.92%

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In the education PPC landscape, ‘lakeshorelearning.com’ leads with 11.00% click share, followed by ‘abcmouse.com’ at 8.34%. ‘Others’ dominate with 45.92%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Education & Training Early Education brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date k12.com connectionsacademy.com ixl.com acellusacademy.com hookedonphonics.com abcmouse.com kindercare.com primroseschools.com goddardschool.com etvendowment.org
2026/03/01 8.06% 4.41% 2.9% 0.88% 3.03% 1.85% 1.61% 13.23% 3.14% 4.45%
2026/03/02 5.94% 3.49% 5.51% 2.96% 2.85% 1.65% 4.61% 4.54% 1.26% 5.3%
2026/03/03 8.89% 4.54% 7.55% 3.93% 3.52% 2.43% 1.72% 3.1% 4.7% 0%
2026/03/04 8.72% 4.85% 5.63% 4.08% 2.16% 1.81% 4.45% 2.13% 1.9% 0%
2026/03/05 12.38% 6.67% 4.99% 4.44% 2.27% 1.71% 6.64% 3.62% 2% 0%
2026/03/06 10.13% 4.25% 6.18% 2.95% 2.82% 1.92% 4.69% 10.16% 3.25% 0%
2026/03/07 9.38% 5.35% 4.87% 1.62% 2.33% 2.34% 5.25% 6.35% 2.84% 4.44%
2026/03/08 14.96% 4.57% 4.35% 1.23% 3.6% 3.18% 2.11% 1.44% 0.68% 0%
2026/03/09 7.84% 3.49% 6.79% 2.82% 3.12% 2.73% 2.93% 6.8% 7.36% 0%
2026/03/10 7.56% 2.62% 4.95% 1.77% 1.99% 2% 4.61% 8.7% 4% 9.86%
2026/03/11 11.13% 6.41% 6.52% 3.04% 3.01% 1.58% 1.29% 3.92% 6.07% 0%
2026/03/12 12% 5.15% 4.96% 1.7% 2.12% 2.42% 3.16% 9.13% 1.46% 6.01%
2026/03/13 4.19% 7.46% 6.61% 1.8% 2.29% 1.92% 4.58% 12.4% 2.04% 0%
2026/03/14 7.69% 6.92% 4.53% 0.84% 2.3% 2.6% 3.61% 4.96% 6.09% 0%
2026/03/15 4.48% 4.35% 4.3% 1.55% 2.75% 2.2% 3.8% 5.78% 2.79% 8.34%
2026/03/16 12.86% 8.25% 6.07% 1.42% 2.44% 1.86% 3.17% 2.5% 1.03% 0%
2026/03/17 4.23% 7.69% 5.59% 2.83% 3.67% 1.15% 3.77% 2.56% 7.19% 0%
2026/03/18 11.08% 7.29% 5.76% 2.73% 3.9% 2.32% 3.31% 2.23% 5.4% 5.27%
2026/03/19 15.37% 8.04% 4.82% 2.68% 5.28% 2.51% 3.25% 2.1% 3.25% 0%
2026/03/20 12.74% 9.9% 4.1% 1.77% 3.85% 2.51% 2.91% 0.43% 3.91% 0%
2026/03/21 11.79% 5.83% 4.83% 1.72% 3.65% 2.52% 2.89% 3.79% 2.32% 4.91%
2026/03/22 9.49% 7.59% 6.19% 2.29% 2.67% 2.74% 3.18% 1.04% 3.1% 5.1%
2026/03/23 5.84% 5.89% 6.04% 3.09% 2.68% 2.04% 5.06% 2.79% 1.43% 4.54%
2026/03/24 4.6% 10.08% 6.9% 3.28% 3.62% 3.6% 5.16% 1.94% 3.04% 0%
2026/03/25 9.5% 11.8% 5.11% 2.36% 2.58% 2.93% 1.89% 5.26% 1.31% 5.11%
2026/03/26 19.22% 6.57% 6.01% 1.37% 3.07% 3% 1.97% 0.69% 0.71% 11.66%
2026/03/27 9.69% 15.74% 5.68% 2.91% 3.37% 3.41% 5.31% 3.36% 0.67% 0%
2026/03/28 8.61% 10.95% 4.59% 1.77% 1.56% 2.42% 1.77% 1.65% 4.06% 10.22%
2026/03/29 8.99% 9.99% 5.45% 1.92% 3.34% 2.7% 2.27% 4.94% 2.07% 5.57%
2026/03/30 14.58% 11.36% 6.8% 3.34% 3.48% 1.73% 2.66% 1.08% 0.54% 5.78%
2026/03/31 17.69% 15.29% 5.91% 5.34% 3.53% 2.48% 2.11% 1.2% 0.74% 0%
  • k12.com
  • connectionsacademy.com
  • ixl.com
  • acellusacademy.com
  • hookedonphonics.com
  • abcmouse.com
  • kindercare.com
  • primroseschools.com
  • goddardschool.com
  • etvendowment.org

Copyright © Adthena. All rights reserved.

In March 2026, k12.com led with fluctuating spend, peaking at 19.22%. Connectionsacademy.com and ixl.com showed steady growth, while etvendowment.org surged late. Primroseschools.com and goddardschool.com had varied performances.

Market Exposure

Competitor Count for US Education & Training Early Education

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 246
2026/03/02 252
2026/03/03 260
2026/03/04 260
2026/03/05 267
2026/03/06 288
2026/03/07 294
2026/03/08 285
2026/03/09 287
2026/03/10 296
2026/03/11 267
2026/03/12 296
2026/03/13 279
2026/03/14 277
2026/03/15 282
2026/03/16 261
2026/03/17 291
2026/03/18 268
2026/03/19 271
2026/03/20 267
2026/03/21 271
2026/03/22 271
2026/03/23 277
2026/03/24 235
2026/03/25 242
2026/03/26 232
2026/03/27 245
2026/03/28 251
2026/03/29 253
2026/03/30 262
2026/03/31 225

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March saw a dynamic shift in distinct advertisers, peaking at 296 on March 10 and March 12. The month concluded with a decline, ending at 225.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Early Education

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ged.com 4.33%
abcmouse.com 2.56%
etvendowment.org 2.27%
pbsutah.org 1.92%
connectionsacademy.com 1.69%
learn.lib.de.us -0.94%
goddardschool.com -1.04%
teacherspayteachers.com -2.06%
primroseschools.com -2.71%
schoolspecialty.com -3.26%

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In the past month, ged.com surged with a 4.33% click share increase, while schoolspecialty.com dropped by 3.26%.

Campaign Efficiency

US Education & Training Early Education Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date connectionsacademy.com k12.com ixl.com abcmouse.com kindercare.com primroseschools.com goddardschool.com etvendowment.org pbsutah.org teacherspayteachers.com
2026/03/01 2.88% 2.84% 2.67% 2.52% 1.42% 15.68% 4.42% 9.22% 0% 0%
2026/03/02 2.05% 1.55% 3.81% 2.06% 3.78% 4.98% 1.55% 9.7% 9.7% 0.75%
2026/03/03 3.43% 3.81% 7.89% 3.69% 1.73% 3.61% 6.58% 0% 0% 0%
2026/03/04 3.34% 3.11% 5.13% 2.6% 5.68% 3.69% 2.9% 0% 10.81% 1.84%
2026/03/05 5.42% 3.91% 4.84% 2.24% 6.93% 4.69% 2.93% 0% 1.59% 1.86%
2026/03/06 2.63% 3.41% 6.31% 2.49% 5.24% 13.72% 4.83% 0% 0% 3.23%
2026/03/07 3.42% 2.73% 3.98% 2.98% 5.25% 9.17% 3.62% 8.49% 0% 8.72%
2026/03/08 3% 6.09% 4.05% 3.95% 1.71% 1.73% 0.69% 0% 0% 4.77%
2026/03/09 3.01% 2.83% 5.08% 3.39% 2.92% 6.73% 9.41% 0% 0% 10.81%
2026/03/10 1.65% 1.99% 3.3% 2.2% 3.86% 8% 4.47% 17.11% 1.3% 10.93%
2026/03/11 5.07% 3.61% 4.69% 2.4% 1.09% 5.89% 8.7% 0% 0% 6.17%
2026/03/12 4.37% 3.99% 4.1% 3% 3.29% 9.95% 2.03% 12.78% 0% 8.13%
2026/03/13 5.19% 1.34% 5.42% 2.01% 4.16% 11.61% 2.17% 0% 0% 15.23%
2026/03/14 4.85% 1.77% 4.5% 3.1% 3.58% 6.87% 8.32% 0% 0% 1.75%
2026/03/15 2.62% 0.95% 2.81% 2.25% 3.22% 5.84% 2.98% 13.85% 0% 3.06%
2026/03/16 9.35% 3.54% 4.93% 2.36% 3.38% 2.53% 1.44% 0% 0% 4.74%
2026/03/17 6.92% 1.69% 4.74% 1.57% 4.07% 3.22% 10.26% 0% 0% 0%
2026/03/18 4.82% 3.3% 5.58% 3.07% 3.26% 2.05% 7.21% 11.08% 0% 1.93%
2026/03/19 6.16% 4.09% 4.26% 3.25% 3.15% 2.85% 4.56% 0% 0% 12%
2026/03/20 6.97% 3.39% 3.93% 3.08% 2.33% 0.57% 5.33% 0% 0% 6.31%
2026/03/21 4.52% 2.73% 3.89% 3.51% 2.44% 4.48% 2.66% 9.72% 9.72% 1.33%
2026/03/22 4.06% 2.32% 5.16% 3.62% 2.98% 1.32% 4.15% 10.43% 0% 0.27%
2026/03/23 3.44% 4.12% 5.22% 2.69% 4.53% 3.43% 1.79% 8.83% 8.83% 0.45%
2026/03/24 8.94% 1.85% 6.9% 5.03% 5.79% 2.02% 4.07% 0% 0% 0%
2026/03/25 9.43% 2.73% 4.29% 3.67% 1.59% 5.89% 1.57% 10.31% 10.31% 2.25%
2026/03/26 4.34% 5.93% 4.69% 4.22% 1.67% 0.84% 1% 24.7% 12.35% 0.95%
2026/03/27 15.26% 2.74% 5.32% 4.79% 5.94% 5.39% 0.8% 0% 0% 6.56%
2026/03/28 6.22% 3.19% 3.39% 2.55% 1.32% 2.4% 4.83% 17.39% 8.7% 1.81%
2026/03/29 7.86% 2.51% 5.23% 3.67% 2.04% 6.23% 2.89% 11.15% 11.15% 0.14%
2026/03/30 9.07% 3.73% 5.67% 2.56% 3.33% 1.54% 0.51% 12.25% 0% 0.47%
2026/03/31 13.83% 6.02% 5.16% 4.25% 2.4% 2.22% 1.61% 0% 0% 0%
  • connectionsacademy.com
  • k12.com
  • ixl.com
  • abcmouse.com
  • kindercare.com
  • primroseschools.com
  • goddardschool.com
  • etvendowment.org
  • pbsutah.org
  • teacherspayteachers.com

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In March 2026, Connections Academy’s impression share fluctuated, peaking at 15.26% on the 27th. Etvendowment.org saw a significant rise, reaching 24.7% on the 26th. Primrose Schools started strong but declined, while Teachers Pay Teachers had a notable spike mid-month. The month concluded with varied performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Early Education

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Education & Training Early Education - Last month
  1. 1
    ABCmouse https://www.abcmouse.com

    Reading, Math, and Phonics — Learn to read with ABCmouse, the award-winning reading app for kids ages 2–8. Inspire your child to...

  2. 2
    The Goddard School® | Early Childhood Development https://www.goddardschool.com

    Over 35 Years Of Experience Nurturing & Educating Children. Find A Program...

  3. 3
    Online Homeschool Curriculum https://www.ixl.com

    Recommended by 1M Teachers — The most comprehensive K-12 learning site. Used in 96 of the top 100 school districts. Homeschool...

  4. 4
    NPU Education Programs https://degree.northpark.edu › education › programs

    North Park University — Join a university committed to molding competent, respectful, & reflective...

  5. 5
    Now Enrolling Ages 3-5 | Locally Owned and Operated https://www.primroseschools.com

    90% of the brain develops before age 5. Spark your child's development at Primrose®. We know that play is real learning. Now enrolling ages 3-5 in your area.

Copyright © Adthena. All rights reserved.

In the competitive landscape of early education, ABCmouse captivates with its award-winning reading app for young learners. The Goddard School emphasizes its 35-year legacy in nurturing children, while IXL boasts widespread use in top school districts. North Park University highlights its commitment to molding competent individuals, and Primrose Schools focuses on early brain development through play.

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