US Education & Training Early Education - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Early Education category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Early Education – US

Google AI Overview visibility for Education & Training Early Education US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 26.8137098555
73.1862901445
26%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 20
80
20%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 5%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 US Education & Training Early Education brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
lakeshorelearning.com 11.13
k12.com 7.51
abcmouse.com 6.91
kindercare.com 6.71
schoolspecialty.com 5.77
ged.com 5.37
hookedonphonics.com 4.54
connectionsacademy.com 4.21
teacherspayteachers.com 2.96
ixl.com 2.68
others 42.21
  • lakeshorelearning.com - 11.13%
  • k12.com - 7.51%
  • abcmouse.com - 6.91%
  • kindercare.com - 6.71%
  • schoolspecialty.com - 5.77%
  • ged.com - 5.37%
  • hookedonphonics.com - 4.54%
  • connectionsacademy.com - 4.21%
  • teacherspayteachers.com - 2.96%
  • ixl.com - 2.68%
  • others - 42.21%

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Lakeshorelearning.com leads with 11.13% click share, while ‘others’ dominate at 42.21%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Education & Training Early Education brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date connectionsacademy.com k12.com etvendowment.org kindercare.com ixl.com liberty.edu asu.edu hookedonphonics.com acellusacademy.com goddardschool.com
2026/04/01 7.68% 13.64% 9.92% 2.12% 5.82% 0.87% 2.42% 2.6% 4.91% 1.62%
2026/04/02 10.67% 10.93% 0% 5.23% 6.74% 1.62% 2.79% 2.93% 6.23% 2.04%
2026/04/03 8% 4.84% 0% 1.95% 7.19% 3.36% 3.81% 3.76% 4.26% 1.04%
2026/04/04 2.19% 9.72% 10.03% 1.15% 5.73% 3.9% 3.29% 2.57% 2.95% 1.68%
2026/04/05 2.02% 14.1% 12.89% 1.39% 2.94% 1.99% 2.08% 2.36% 1.6% 3.44%
2026/04/06 9.53% 11.12% 4.62% 2.54% 3.63% 2.08% 2.95% 2.34% 2.73% 2.58%
2026/04/07 11.88% 11.49% 0% 3.09% 5% 2% 2.65% 2.07% 3.04% 3.7%
2026/04/08 9.76% 14.45% 0% 3.61% 4.91% 0.68% 3.1% 3.14% 0.9% 2.92%
2026/04/09 9.21% 14.72% 4.54% 2.71% 4.25% 0.79% 2.45% 2.6% 1.18% 2.62%
2026/04/10 8% 13.35% 0% 5.34% 5.9% 1.89% 3.36% 2.34% 1.11% 2.52%
2026/04/11 8.91% 7.9% 0% 2.4% 6.33% 4.61% 3.09% 2.5% 1.48% 2.84%
2026/04/12 5.07% 12.38% 0% 1.89% 4.94% 1.41% 3.14% 1.74% 0.99% 2.92%
2026/04/13 8.64% 9.73% 4.15% 2.37% 4.77% 1.64% 2.13% 2.59% 1.54% 1.61%
2026/04/14 9.72% 12.37% 0% 2.26% 5.31% 2.69% 3.72% 2.67% 2.88% 3.65%
2026/04/15 8.21% 7.74% 0% 3.76% 4.59% 1.65% 2.03% 4.4% 2.14% 3.48%
2026/04/16 10.13% 20.05% 0% 3.9% 4.64% 2.96% 2.9% 1.81% 1.99% 2.96%
2026/04/17 12.25% 11.11% 0% 4.06% 4.57% 2.05% 1.84% 3.87% 2.6% 2.05%
2026/04/18 8.26% 21.67% 4.41% 2.27% 3.42% 1.87% 2.63% 2.45% 1.32% 1.33%
2026/04/19 7.59% 15.49% 0% 2.95% 3.29% 2.49% 1.66% 2.42% 1.38% 1.96%
2026/04/20 9.6% 19.28% 0% 3.73% 4.12% 2.13% 2.72% 2.95% 3.37% 2.7%
2026/04/21 12.44% 12.64% 6.03% 3.39% 3.04% 2.03% 2.32% 3.44% 2.35% 2.34%
2026/04/22 13.01% 19.38% 0% 1.78% 2.36% 1.16% 3.08% 2.26% 1.54% 2.95%
2026/04/23 7.85% 17.34% 4.44% 1.96% 3.83% 1.45% 1.92% 1.61% 2.32% 1.1%
2026/04/24 10.9% 23.06% 0% 2.78% 5.8% 2.45% 1.93% 2.23% 1.29% 2.69%
2026/04/25 7.47% 15.24% 0% 3.38% 3.62% 3.55% 2.5% 3.34% 0.82% 1.37%
2026/04/26 7.9% 19.46% 0% 3.15% 4.41% 3.23% 2.45% 1.73% 1.32% 1.22%
2026/04/27 10.91% 12.32% 4.69% 4.32% 3.42% 2.29% 2.01% 2.94% 2.01% 2.58%
2026/04/28 12.63% 14.75% 0% 3.15% 4.87% 2.14% 3.72% 2.5% 1.9% 2.5%
2026/04/29 9.71% 15.96% 4.8% 2.96% 3.5% 3.32% 2.34% 2.28% 1.78% 1.87%
2026/04/30 14.07% 12% 6.75% 5.15% 4.11% 3.39% 3.04% 2.81% 1.02% 0.56%
  • connectionsacademy.com
  • k12.com
  • etvendowment.org
  • kindercare.com
  • ixl.com
  • liberty.edu
  • asu.edu
  • hookedonphonics.com
  • acellusacademy.com
  • goddardschool.com

Copyright © Adthena. All rights reserved.

In April 2026, Connections Academy’s PPC spend fluctuated, peaking at 14.07%. K12.com dominated with a high of 23.06%, while etvendowment.org maintained a steady presence. The month concluded with diverse spend shares.

Market Exposure

Competitor Count for US Education & Training Early Education

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 260
2026/04/02 247
2026/04/03 274
2026/04/04 263
2026/04/05 267
2026/04/06 282
2026/04/07 270
2026/04/08 246
2026/04/09 267
2026/04/10 277
2026/04/11 269
2026/04/12 274
2026/04/13 296
2026/04/14 287
2026/04/15 288
2026/04/16 281
2026/04/17 285
2026/04/18 284
2026/04/19 315
2026/04/20 297
2026/04/21 292
2026/04/22 286
2026/04/23 277
2026/04/24 297
2026/04/25 270
2026/04/26 300
2026/04/27 292
2026/04/28 272
2026/04/29 278
2026/04/30 258

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April saw a dynamic shift in distinct advertisers, starting at 260 and peaking at 315 mid-month. The month concluded with a slight dip to 258.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Early Education

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
schoolspecialty.com 2.98%
k12.com 2.7%
connectionsacademy.com 1.13%
kiocs.org 1.05%
kansascitypbs.org 0.99%
ixl.com -0.78%
valleypbs.org -0.82%
pbsutah.org -0.93%
primroseschools.com -1.06%
ged.com -2.23%

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In the past month, schoolspecialty.com and k12.com surged in click share, gaining 2.98% and 2.7% respectively. Conversely, ged.com and primroseschools.com saw declines of 2.23% and 1.06%.

Campaign Efficiency

US Education & Training Early Education Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date etvendowment.org connectionsacademy.com teacherspayteachers.com kindercare.com abcmouse.com ixl.com lakeshorelearning.com k12.com primroseschools.com goddardschool.com
2026/04/01 19.15% 7.74% 9.07% 2.22% 2.71% 5.5% 1.86% 3.27% 1.29% 1.79%
2026/04/02 0% 9.56% 6.9% 5.39% 3.5% 6.67% 1.61% 2.55% 3.66% 2.21%
2026/04/03 0% 5.17% 8.95% 1.8% 4.92% 6.99% 3.28% 1.27% 1.88% 1.25%
2026/04/04 16.37% 1.3% 0% 1.07% 3.71% 5.18% 3.31% 2.11% 1.25% 1.83%
2026/04/05 22.98% 1.69% 0% 1.21% 1.79% 2.39% 2.3% 5.82% 3.9% 4.11%
2026/04/06 9.18% 8.34% 0.21% 2.81% 3.21% 3.39% 2.92% 2.64% 3.55% 4.29%
2026/04/07 0% 10.4% 0.18% 3.9% 3.15% 4.49% 4.62% 3.59% 5.42% 4.56%
2026/04/08 0% 8.13% 5.61% 3.74% 1.88% 4.88% 2.58% 3.68% 2.97% 3.57%
2026/04/09 8.4% 8.04% 9.33% 2.55% 2.27% 3.93% 3.09% 3.47% 4.17% 3.12%
2026/04/10 0% 5.55% 10.52% 5.25% 3.64% 6.51% 3.06% 4.79% 2.86% 3.35%
2026/04/11 0% 7.89% 3.5% 2.32% 2.44% 6.93% 3.67% 3.72% 5.4% 4.56%
2026/04/12 0% 3.24% 9.18% 1.91% 2.68% 4.84% 2.55% 3.36% 5.01% 3.74%
2026/04/13 7.2% 7.16% 9.72% 2.03% 2.46% 4.45% 1.88% 2.99% 2.06% 1.98%
2026/04/14 0% 8.62% 1.21% 2.71% 3.94% 6.46% 3.88% 4.76% 2.22% 6.07%
2026/04/15 0% 6.81% 4.43% 4.29% 2.36% 5.59% 3.13% 3.16% 3.72% 5.94%
2026/04/16 0% 9.68% 7.46% 4.17% 2.55% 5.23% 3.05% 7.56% 4.24% 5.27%
2026/04/17 0% 11.9% 9.43% 4.96% 2.71% 4.75% 4.54% 5.63% 1.4% 2.14%
2026/04/18 8.75% 7.16% 6.88% 2.7% 3.98% 3.77% 3.2% 7.89% 0.9% 1.49%
2026/04/19 0% 5.25% 7.06% 2.93% 2.33% 2.96% 2% 3.58% 2.9% 2.35%
2026/04/20 0% 10.93% 0.23% 4.64% 5.44% 3.85% 4.55% 6.94% 0.92% 4.03%
2026/04/21 12.13% 11.19% 5.78% 3.42% 4.32% 3.34% 2.65% 3.38% 2.63% 3.85%
2026/04/22 0% 12.37% 6.28% 1.86% 3.16% 2.65% 2.86% 8.25% 1.11% 4.38%
2026/04/23 9.22% 9.09% 2.86% 2.06% 1.7% 3.69% 2.25% 4.66% 0.96% 1.66%
2026/04/24 0% 10.61% 6.76% 3.24% 2.97% 6.03% 4.66% 9.03% 0.46% 5.01%
2026/04/25 0% 5.38% 4.89% 3.33% 2.76% 3.61% 3.22% 3.86% 1.9% 1.86%
2026/04/26 0% 7.35% 3.46% 3.92% 4.64% 5.8% 3.01% 7.87% 2.03% 1.86%
2026/04/27 9.34% 7.84% 4.41% 4.37% 3.69% 2.85% 4.02% 4.52% 2.42% 2.79%
2026/04/28 0% 11.88% 4.64% 4.03% 3.12% 5.42% 3.71% 5.43% 3.18% 3.7%
2026/04/29 9.36% 8.23% 5.04% 2.94% 2.5% 3.09% 3.95% 5.07% 1.75% 2.85%
2026/04/30 12.85% 11.29% 6.93% 4.9% 3.99% 3.95% 3.7% 3.19% 0.7% 0.65%
  • etvendowment.org
  • connectionsacademy.com
  • teacherspayteachers.com
  • kindercare.com
  • abcmouse.com
  • ixl.com
  • lakeshorelearning.com
  • k12.com
  • primroseschools.com
  • goddardschool.com

Copyright © Adthena. All rights reserved.

In April 2026, etvendowment.org saw fluctuating impressions, peaking at 22.98% on April 5th, then stabilizing around 12.85% by month’s end. Connectionsacademy.com experienced a steady rise, closing at 11.29%. Teacherspayteachers.com had a volatile month, ending at 6.93%. Kindercare.com and abcmouse.com showed modest gains, finishing at 4.9% and 3.99%, respectively. Ixl.com maintained a consistent presence, closing at 3.95%. Lakeshorelearning.com and k12.com had varied performances, ending at 3.7% and 3.19%. Primroseschools.com and goddardschool.com faced declines, finishing at 0.7% and 0.65%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Early Education

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Education & Training Early Education - Last month
  1. 1
    ABCmouse https://www.abcmouse.com

    Reading, Math, and Phonics — Learn to read with ABCmouse, the award-winning reading app for kids ages 2–8. Inspire your child to love learning and build confidence in reading...

  2. 2
    Online Homeschool Curriculum https://www.ixl.com

    Thousands of K-12 Topics — The most comprehensive K-12 learning site. Used in 96 of the top 100 school districts.

  3. 3
    Enroll in Online School Today https://go.k12.com

    Tuition-Free Online Education — K12 Curriculum is Designed to be Virtual with Live Online Classes & Offline Assignments. Live...

  4. 4
    Welcome to KinderCare® https://www.kindercare.com › learning › centers

    Early Childhood Education — Our curriculum is built from the latest research in early childhood development. Results show that...

  5. 5
    NPU Education Programs - Fast, Flexible, & Affordable https://degree.northpark.edu › education › programs

    Benefit from North Park's small class sizes, expert faculty, and career-focused training.

Copyright © Adthena. All rights reserved.

In the competitive landscape of early education, ABCmouse captivates with its award-winning reading app for young learners. IXL stands out with its comprehensive K-12 curriculum, while K12 offers a tuition-free virtual education. KinderCare emphasizes research-backed early childhood development, and North Park University highlights its flexible, career-focused programs.

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