US Education & Training Early Education - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Early Education category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Early Education – US

Google AI Overview visibility for Education & Training Early Education US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 45.0998693298
54.9001306702
45%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 21
79
21%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 4%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 US Education & Training Early Education brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
schoolspecialty.com 9.73
lakeshorelearning.com 9.21
k12.com 5.58
teacherspayteachers.com 5.57
kindercare.com 5.52
ged.com 4.26
connectionsacademy.com 3.76
abcmouse.com 3.49
hookedonphonics.com 3.22
allinonecurriculum.com 2.81
others 46.85
  • schoolspecialty.com - 9.73%
  • lakeshorelearning.com - 9.21%
  • k12.com - 5.58%
  • teacherspayteachers.com - 5.57%
  • kindercare.com - 5.52%
  • ged.com - 4.26%
  • connectionsacademy.com - 3.76%
  • abcmouse.com - 3.49%
  • hookedonphonics.com - 3.22%
  • allinonecurriculum.com - 2.81%
  • others - 46.85%

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In the education PPC landscape, ‘others’ dominate with 46.85% click share. ‘School Specialty’ and ‘Lakeshore Learning’ follow with 9.73% and 9.21%, respectively.

Market Exposure

Share of Spend for the top 10 US Education & Training Early Education brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date k12.com connectionsacademy.com liberty.edu ixl.com kindercare.com christianbook.com teacherspayteachers.com allinonecurriculum.com etvendowment.org aop.com
2026/06/01 9.66% 11.47% 3.35% 5.52% 2.34% 4.36% 2.73% 5.44% 0% 2.02%
2026/06/02 10.04% 8.48% 6.04% 4.69% 3.87% 4.68% 0.82% 9.08% 0% 1.86%
2026/06/03 10.73% 12.35% 1.91% 5.53% 3.16% 2.37% 1.58% 3.08% 0% 1.79%
2026/06/04 15.01% 11.56% 6.85% 5.48% 1.37% 2.64% 2.32% 9.11% 0% 1.1%
2026/06/05 9.74% 10.71% 6.37% 5.1% 1.91% 2.36% 2.49% 7.83% 0% 2.48%
2026/06/06 9.3% 8.54% 7.48% 5.81% 1.99% 3.05% 0.71% 0% 4.51% 3.46%
2026/06/07 13.1% 10.72% 7.95% 5.05% 1% 2.41% 1.62% 0% 5.22% 3.13%
2026/06/08 8.46% 9.68% 6.22% 3.37% 4.41% 1.51% 1.42% 0.56% 4.82% 2.18%
2026/06/09 11% 6.56% 6.91% 3.88% 1.87% 4.99% 2.74% 4.23% 0% 3.48%
2026/06/10 8.74% 5.26% 4.89% 3.13% 1.78% 4.03% 2.56% 11.25% 0% 2.23%
2026/06/11 9.79% 6.28% 4.17% 2.42% 2.1% 2.98% 2.87% 10.16% 0% 3.62%
2026/06/12 8.02% 6.65% 3.89% 4.08% 1.23% 5.04% 0.85% 0.06% 0% 5.01%
2026/06/13 10.59% 7.94% 4.66% 2.8% 3.24% 3.11% 1.61% 0% 5.29% 3.65%
2026/06/14 12.7% 9.83% 6.22% 2.82% 1.9% 2.06% 1.91% 0.63% 0% 1.76%
2026/06/15 6.08% 3.34% 4.08% 2.89% 4.14% 3.97% 2.69% 4.42% 5.3% 2.48%
2026/06/16 6.32% 6.3% 4.66% 1.78% 3.91% 4.14% 1.81% 5.6% 4.63% 3.2%
2026/06/17 6.22% 6.84% 6.24% 3.58% 2.9% 6.63% 2.79% 4.64% 0% 1.4%
2026/06/18 4.59% 5.6% 4.64% 4.89% 3.35% 3.95% 5.37% 4.4% 0% 2.42%
2026/06/19 4.77% 5.35% 5.31% 3.61% 1.85% 4.46% 2.45% 5.24% 0% 2.55%
2026/06/20 14.3% 8.65% 7.43% 4.22% 2.1% 0.34% 0.87% 0% 0% 0.55%
2026/06/21 10.89% 6.06% 5.16% 4.22% 1.92% 1.03% 1.46% 0% 11.24% 1.17%
2026/06/22 9.64% 6.65% 8.95% 4.17% 3.97% 0.73% 0.64% 0.27% 6.19% 0.59%
2026/06/23 11.33% 8.97% 8.44% 3.87% 2.85% 0.24% 0.72% 0.31% 0% 0%
2026/06/24 16.09% 10.7% 7.4% 3.88% 3.46% 0% 1.65% 0.08% 0% 0.18%
2026/06/25 14.58% 7.03% 9.21% 3.48% 3.53% 0.03% 1.03% 0.08% 0% 0.36%
2026/06/26 12.38% 7.68% 14.07% 3.4% 2.21% 0.01% 0.68% 0.04% 0% 0%
2026/06/27 20.18% 8.63% 7.97% 2.53% 2.54% 0% 1.79% 0% 6.41% 0%
2026/06/28 12.11% 6.91% 3.57% 4.75% 3.05% 0.33% 0.3% 0% 0% 1.04%
2026/06/29 8.24% 7.74% 7.48% 4.83% 2.01% 0.68% 0.4% 0.1% 8.38% 0.27%
2026/06/30 18.82% 6.57% 5.66% 5.04% 3.61% 0.48% 0.46% 0.11% 0% 0%
  • k12.com
  • connectionsacademy.com
  • liberty.edu
  • ixl.com
  • kindercare.com
  • christianbook.com
  • teacherspayteachers.com
  • allinonecurriculum.com
  • etvendowment.org
  • aop.com

Copyright © Adthena. All rights reserved.

In June 2026, k12.com led with fluctuating spend, peaking at 20.18%. etvendowment.org surged mid-month, while connectionsacademy.com maintained steady growth. liberty.edu and ixl.com showed consistent activity, ending with moderate shares.

Market Exposure

Competitor Count for US Education & Training Early Education

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 339
2026/06/02 278
2026/06/03 357
2026/06/04 295
2026/06/05 308
2026/06/06 282
2026/06/07 314
2026/06/08 316
2026/06/09 282
2026/06/10 284
2026/06/11 300
2026/06/12 270
2026/06/13 266
2026/06/14 281
2026/06/15 272
2026/06/16 263
2026/06/17 235
2026/06/18 255
2026/06/19 263
2026/06/20 254
2026/06/21 251
2026/06/22 249
2026/06/23 239
2026/06/24 245
2026/06/25 245
2026/06/26 221
2026/06/27 221
2026/06/28 231
2026/06/29 250
2026/06/30 227

Copyright © Adthena. All rights reserved.

June began with 339 advertisers, peaking at 357 on June 3rd. A steady decline followed, ending with 227 advertisers on June 30th.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Early Education

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
abcmouse.com 5.37%
schoolspecialty.com 2.87%
ged.com 1.32%
kindercare.com 1.22%
txvs.org 0.55%
aop.com -1.31%
christianbook.com -1.38%
masterbooks.com -1.53%
allinonecurriculum.com -2.87%
lakeshorelearning.com -3.16%

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Lakeshorelearning.com saw a -3.16% drop, while abcmouse.com surged by 5.37%. Schoolspecialty.com gained 2.87%, and ged.com rose by 1.32%.

Campaign Efficiency

US Education & Training Early Education Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date k12.com ixl.com connectionsacademy.com kindercare.com liberty.edu teacherspayteachers.com schoolspecialty.com lakeshorelearning.com allinonecurriculum.com etvendowment.org
2026/06/01 2.41% 4.72% 7.84% 2.6% 2.08% 15.6% 1.36% 2.1% 3.86% 0%
2026/06/02 3.19% 4.73% 7.34% 4.97% 4.43% 4.23% 1.04% 2.47% 7.49% 0%
2026/06/03 3.53% 4.99% 9.67% 4.11% 1.31% 10.54% 1.81% 1.12% 2.45% 0%
2026/06/04 5.47% 5.15% 10.81% 1.6% 4.62% 12.85% 1.61% 2.05% 6.86% 0%
2026/06/05 3.28% 3.55% 8.49% 2.06% 3.74% 15.3% 1.04% 5.26% 5.03% 0%
2026/06/06 3.26% 4.99% 5.98% 2.3% 4.95% 4.16% 1.7% 1.53% 0% 7.89%
2026/06/07 3.78% 3.87% 7% 0.79% 4.3% 11.34% 1.83% 1.75% 0% 7.93%
2026/06/08 2.67% 2.65% 6.47% 4.53% 3.64% 6.85% 1.66% 3.53% 0.37% 7.83%
2026/06/09 5.18% 3.18% 5.09% 2.12% 4.97% 16.58% 2% 1.5% 3.06% 0%
2026/06/10 2.52% 2.56% 4.29% 2.11% 3.19% 13.01% 1.47% 1.42% 7.74% 0%
2026/06/11 3.39% 1.87% 4.29% 1.96% 2.46% 16.01% 1.36% 6.21% 6.47% 0%
2026/06/12 3.01% 2.94% 5.18% 1.06% 3.13% 4.78% 1.7% 1.59% 0.03% 0%
2026/06/13 2.68% 2.47% 5.64% 3.31% 2.84% 11.14% 2.02% 1.54% 0% 7.86%
2026/06/14 4.36% 2.45% 7.68% 2.21% 4.4% 9.51% 2.05% 4.6% 0.43% 0%
2026/06/15 2.48% 2.07% 1.58% 4.47% 2.3% 14.42% 1.17% 0.98% 2.82% 8.31%
2026/06/16 1.53% 1.69% 4.06% 3.78% 2.87% 10.25% 2.12% 2.03% 3.58% 7.24%
2026/06/17 1.87% 2.48% 4.76% 2.87% 4.11% 16.01% 2.03% 2.18% 3.06% 0%
2026/06/18 0.96% 3.24% 3.23% 2.78% 2.08% 24.91% 5.65% 1.84% 2.34% 0%
2026/06/19 1.11% 2.57% 3.07% 1.58% 2.73% 18.84% 6.1% 1.55% 3.04% 0%
2026/06/20 3.83% 4.17% 7.68% 2.4% 5.16% 5.7% 2.48% 2.02% 0% 0%
2026/06/21 2.26% 3.18% 4.33% 1.68% 2.71% 11.02% 0.94% 0.93% 0% 16.1%
2026/06/22 2.98% 3.62% 4.63% 4.48% 5.83% 3.18% 1.93% 1.17% 0.17% 10.32%
2026/06/23 3.48% 3.37% 6.9% 3.32% 5.93% 5.11% 1.8% 1.53% 0.2% 0%
2026/06/24 4.52% 3.37% 8.51% 3.81% 5.24% 8.84% 3.99% 2.04% 0.05% 0%
2026/06/25 3.73% 3.57% 4.26% 3.34% 5.61% 6.76% 3.87% 1.58% 0.04% 0%
2026/06/26 3.69% 2.9% 7.52% 2.73% 10.86% 3.15% 4.56% 2.81% 0.02% 0%
2026/06/27 6.93% 2.4% 7.74% 2.61% 4.97% 11.34% 1.27% 1.76% 0% 10.84%
2026/06/28 4.94% 4.41% 5.76% 3.82% 2.35% 1.46% 2.55% 1.78% 0% 0%
2026/06/29 2.68% 3.73% 5.86% 2.05% 5.78% 2.76% 3.84% 2.34% 0.06% 14.25%
2026/06/30 6.16% 5.99% 5.3% 4.54% 4.52% 3.17% 3.14% 2.09% 0.08% 0%
  • k12.com
  • ixl.com
  • connectionsacademy.com
  • kindercare.com
  • liberty.edu
  • teacherspayteachers.com
  • schoolspecialty.com
  • lakeshorelearning.com
  • allinonecurriculum.com
  • etvendowment.org

Copyright © Adthena. All rights reserved.

In June 2026, etvendowment.org saw a significant spike on the 21st, reaching 16.1%. Teacherspayteachers.com peaked on the 18th at 24.91%. By month’s end, etvendowment.org led with 14.25%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Early Education

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Education & Training Early Education - Last month
  1. 1
    K-12 Online School Enrollment | AZ's Free Online K-12 School https://www.arizonadigitalacademy.org

    School Your Way. 400+ Free Online K-12 Classes by Certified Teachers. Cognia Accredited.

  2. 2
    PBS Kids Games https://pbsfan.etvendowment.org › kids

    PBS Kids Educational Games — PBS Kids: Fun, educational shows & games for kids of all ages. Explore now! Free kids resources make leaning fun! Discover activities themed around PBS games/videos.

  3. 3
    Online Homeschool Curriculum - Recommended by 1M Teachers https://www.ixl.com

    Homeschool your child with IXL's interactive online program for kids in Pre-K-12th grade.

  4. 4
    PBS Kids https://www.kansascitypbs.org

    Games, Videos, & TV Times — Educational games and videos from Arthur, Wild Kratts, & all your favorite PBS Kids Shows! PBS KIDS helps to empower children for success in school and in life.

  5. 5
    WA's Free Online K-12 School https://www.washingtondigitalacademy.org

    100% Tuition Free K-12 — School Your Way. 400+ Free Online K-12 Classes by Certified Teachers. Cognia Accredited. Engaging & Supportive Online Learning. Certified Teachers. Adaptive Curriculum. Free.

Copyright © Adthena. All rights reserved.

In the competitive landscape of online education, Arizona and Washington Digital Academies stand out with their free, accredited K-12 programs, emphasizing flexibility and certified teaching. Meanwhile, PBS Kids and IXL captivate with engaging educational games and interactive homeschool curriculums, fostering fun and learning.

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