US Education & Training Early Education - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Early Education category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Early Education – US

Google AI Overview visibility for Education & Training Early Education US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 62.2361765219
37.7638234781
62%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 17
83
17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 0%
Navigational 2%
Seasonal 0%
Local 4%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 US Education & Training Early Education brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
lakeshorelearning.com 36.98
k12.com 5.42
connectionsacademy.com 4.89
abcmouse.com 4.68
schoolspecialty.com 4.5
hookedonphonics.com 4.11
ged.com 3.82
ixl.com 3.43
kindercare.com 2.99
primroseschools.com 2.53
others 26.65
  • lakeshorelearning.com - 36.98%
  • k12.com - 5.42%
  • connectionsacademy.com - 4.89%
  • abcmouse.com - 4.68%
  • schoolspecialty.com - 4.5%
  • hookedonphonics.com - 4.11%
  • ged.com - 3.82%
  • ixl.com - 3.43%
  • kindercare.com - 2.99%
  • primroseschools.com - 2.53%
  • others - 26.65%

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Lakeshorelearning.com dominates with 36.98% click share, while ‘others’ collectively hold 26.65%, showcasing diverse competition in the education PPC landscape.

Market Exposure

Share of Spend for the top 10 US Education & Training Early Education brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date k12.com connectionsacademy.com enlightiumacademy.com ixl.com education.com hookedonphonics.com nhaschools.com acellusacademy.com primroseschools.com abcmouse.com
2026/09/01 13.21% 13.3% 10.31% 5.93% 2.37% 1.98% 1.9% 2.75% 10.51% 1.2%
2026/09/02 14.3% 9.83% 8.48% 6.4% 1.89% 5.63% 2.51% 2.89% 7.1% 1%
2026/09/03 15.47% 14.08% 5.87% 5.09% 2.16% 5.11% 0.6% 3.9% 8% 0.74%
2026/09/04 18.97% 9.71% 4.91% 6.54% 1.74% 3.74% 3.15% 4.01% 7.53% 1.63%
2026/09/05 23.17% 7.75% 3.88% 8.87% 1.76% 3.51% 1.49% 4.83% 6.14% 1.71%
2026/09/06 17.01% 7.62% 3.21% 7.58% 1.46% 2.59% 6.19% 4.06% 1.75% 1.8%
2026/09/07 13.76% 6.57% 2.85% 8.88% 1.95% 3.16% 0.2% 6.28% 3.47% 2.03%
2026/09/08 23.53% 9.61% 3.98% 6.28% 1.76% 3.26% 1.34% 4.02% 4% 1.71%
2026/09/09 25.83% 11.84% 4.13% 6.76% 1.54% 2.44% 2.53% 2.99% 3.39% 1.24%
2026/09/10 14.33% 13.94% 5.13% 8.62% 1.91% 2.38% 2.28% 3.12% 2.97% 1.26%
2026/09/11 21.36% 16.41% 6.07% 7.2% 1.54% 2.29% 0.06% 2.16% 3.88% 1.19%
2026/09/12 21.04% 16.78% 5.74% 9.27% 1.74% 1.85% 0.22% 1.14% 5.56% 1.02%
2026/09/13 19.8% 13.12% 6.11% 10.14% 2.19% 2.19% 1.48% 2.67% 6.16% 1.27%
2026/09/14 21.47% 13.83% 6.35% 9.62% 2.32% 2.22% 1.56% 1.33% 9.59% 0.92%
2026/09/15 21.98% 17.68% 5.83% 7.33% 1.39% 1.53% 0.34% 3.03% 3.64% 1%
2026/09/16 20.82% 15.39% 3.76% 10.27% 1.78% 1.69% 0.24% 3.29% 1.59% 2.1%
2026/09/17 20.59% 16.98% 3.51% 9.32% 1.69% 2.36% 0.07% 2.82% 3.86% 2.13%
2026/09/18 25.55% 10.56% 4.26% 8.13% 1.84% 1.89% 0.26% 2.13% 3.38% 1.76%
2026/09/19 26.34% 13.55% 3.15% 8.49% 1.03% 1.67% 1.16% 1.63% 4.61% 2.24%
2026/09/20 18.84% 7.32% 4.14% 8.65% 2.16% 1.77% 5.24% 1.36% 3.67% 1.67%
2026/09/21 22.12% 10.04% 4.74% 10.24% 2.33% 1.81% 3.6% 2.76% 3.25% 1.51%
2026/09/22 25.67% 8.72% 4.11% 7.45% 1.89% 1.5% 1.57% 1.24% 3.92% 2.31%
2026/09/23 18.11% 13.93% 3.61% 8.44% 2.3% 1.72% 2.05% 3.34% 1.15% 1.59%
2026/09/24 15.08% 10.21% 4.33% 7.32% 1.14% 1.95% 2.6% 2.89% 3.16% 1.57%
2026/09/25 13.68% 7.99% 5.19% 8.34% 1.54% 1.37% 5.65% 3.31% 0.39% 1.74%
2026/09/26 17.8% 4.48% 5.17% 7.26% 1.54% 1.55% 11.2% 1.88% 2.22% 1.42%
2026/09/27 11.35% 8.88% 3.97% 8.56% 1.36% 2.75% 4.15% 2.73% 3.54% 1.97%
2026/09/28 19.41% 4.28% 6.54% 6.88% 2.31% 2.11% 8.38% 3.18% 1.37% 1.5%
2026/09/29 13.89% 11.92% 10.95% 8.04% 1.72% 2.32% 5.01% 2.03% 3.86% 1.43%
2026/09/30 21.77% 10.18% 9.33% 7.01% 2.89% 2.65% 2.62% 2.54% 2.51% 1.83%
  • k12.com
  • connectionsacademy.com
  • enlightiumacademy.com
  • ixl.com
  • education.com
  • hookedonphonics.com
  • nhaschools.com
  • acellusacademy.com
  • primroseschools.com
  • abcmouse.com

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K12.com led September with fluctuating peaks, ending strong. Connectionsacademy.com saw mid-month highs, while enlightiumacademy.com remained steady. Ixl.com and education.com showed consistent growth, closing the month positively.

Market Exposure

Competitor Count for US Education & Training Early Education

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 171
2026/09/02 207
2026/09/03 228
2026/09/04 223
2026/09/05 219
2026/09/06 238
2026/09/07 239
2026/09/08 232
2026/09/09 236
2026/09/10 228
2026/09/11 229
2026/09/12 212
2026/09/13 219
2026/09/14 211
2026/09/15 226
2026/09/16 201
2026/09/17 204
2026/09/18 194
2026/09/19 197
2026/09/20 220
2026/09/21 215
2026/09/22 223
2026/09/23 214
2026/09/24 221
2026/09/25 207
2026/09/26 204
2026/09/27 205
2026/09/28 223
2026/09/29 228
2026/09/30 206

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September began with 171 advertisers, peaking at 239 on the 7th. Mid-month saw fluctuations, ending with 206 advertisers on the 30th.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Early Education

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
kindercare.com 1.53%
abcmouse.com 1.51%
kiddieacademy.com 0.91%
nhaschools.com 0.81%
fusionacademy.com 0.65%
goodandbeautiful.com -0.44%
ged.com -0.63%
primroseschools.com -0.82%
hookedonphonics.com -0.87%
lakeshorelearning.com -4.96%

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KinderCare and ABCmouse surged in click share, gaining 1.53% and 1.51% respectively, while Lakeshore Learning dropped significantly by 4.96%.

Campaign Efficiency

US Education & Training Early Education Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date connectionsacademy.com lakeshorelearning.com ixl.com k12.com enlightiumacademy.com primroseschools.com nhaschools.com abcmouse.com education.com hookedonphonics.com
2026/09/01 11.63% 4.71% 4.79% 8.77% 4.93% 13.62% 1.18% 1.69% 2.23% 1.43%
2026/09/02 8.86% 17.92% 4.32% 3.29% 3.81% 8.35% 2.11% 1.29% 2.03% 3.88%
2026/09/03 13.2% 17.33% 4.07% 2.99% 2.85% 9.87% 0.55% 1.07% 2.32% 3.52%
2026/09/04 8.31% 10.07% 5.93% 6.99% 2.79% 10.78% 2.61% 2.65% 1.96% 3%
2026/09/05 7.09% 10.31% 7.34% 10% 2.41% 9.84% 1.78% 2.5% 2.06% 2.71%
2026/09/06 7.69% 18.29% 6.46% 5.49% 1.79% 2.2% 5.47% 2.62% 1.84% 1.81%
2026/09/07 5.31% 10.89% 7.31% 3.19% 1.67% 5.28% 0.29% 2.98% 2.23% 2.27%
2026/09/08 9.78% 9.84% 5.7% 10.95% 2.1% 5.3% 3.05% 2.67% 2.33% 2.6%
2026/09/09 12.78% 8.22% 5.82% 13.66% 2.75% 5.54% 2.96% 2.01% 1.97% 2.08%
2026/09/10 13.54% 11% 6.6% 3.65% 3% 3.97% 2.44% 1.83% 2.05% 1.82%
2026/09/11 16.27% 8.53% 5.24% 10.17% 3.32% 4.99% 0.04% 1.74% 1.65% 1.7%
2026/09/12 15.96% 9.02% 6.55% 9.03% 3.18% 7.52% 0.11% 1.48% 2.09% 1.42%
2026/09/13 13.24% 10.15% 7.11% 5.55% 3.4% 7.41% 2.02% 1.76% 2.09% 1.65%
2026/09/14 11.22% 13.71% 5.84% 7.94% 3.24% 12.12% 1.11% 1.31% 2.46% 1.57%
2026/09/15 18.74% 10.14% 5.15% 5.86% 3.46% 4.79% 0.31% 1.54% 1.78% 1.15%
2026/09/16 12.98% 19.47% 7.37% 7.43% 1.95% 1.77% 0.2% 2.67% 2.05% 1.14%
2026/09/17 16.71% 10.88% 7% 6.95% 2.09% 4.56% 0.03% 2.88% 2% 1.68%
2026/09/18 9.34% 18.35% 6.45% 8.27% 2.72% 4.18% 0.11% 2.48% 2.08% 1.37%
2026/09/19 14.34% 6.74% 7.83% 7.75% 2.44% 6.94% 1.39% 3.65% 1.64% 1.44%
2026/09/20 6.69% 4.26% 6.89% 6.93% 2.93% 5.48% 5.28% 2.21% 2.8% 1.35%
2026/09/21 11.3% 10.13% 8.8% 8.03% 3.72% 4.95% 3.32% 2.62% 3.26% 1.63%
2026/09/22 8.26% 15.55% 5.51% 9.98% 2.79% 5.13% 1.21% 3.15% 2.13% 1.19%
2026/09/23 12.94% 20.28% 6.05% 5.12% 2.29% 1.24% 1.33% 2.17% 2.27% 1.26%
2026/09/24 10.59% 7.46% 5.23% 3.62% 2.94% 4.52% 2.19% 2.46% 1.81% 1.6%
2026/09/25 6.62% 5.39% 5.73% 4.1% 3.66% 0.56% 4.22% 2.66% 4.25% 1.07%
2026/09/26 4.17% 8.29% 5.44% 5.02% 3.69% 3.32% 10.4% 2.25% 2.24% 1.28%
2026/09/27 8.38% 8.19% 6.35% 2.6% 2.43% 4.65% 3.79% 3.05% 2.2% 2.14%
2026/09/28 4.81% 7.32% 6.1% 4.44% 4.84% 2.43% 7.4% 2.57% 3.06% 1.84%
2026/09/29 12.97% 7.47% 5.93% 2.81% 6.22% 5.48% 5.19% 2.09% 1.93% 1.77%
2026/09/30 13.26% 8.76% 6.41% 5.25% 5.1% 4.21% 3.25% 3.2% 3.16% 2.24%
  • connectionsacademy.com
  • lakeshorelearning.com
  • ixl.com
  • k12.com
  • enlightiumacademy.com
  • primroseschools.com
  • nhaschools.com
  • abcmouse.com
  • education.com
  • hookedonphonics.com

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Connections Academy’s impression share fluctuated, peaking mid-month at 18.74%. Lakeshore Learning saw a high of 20.28% on September 23. IXL maintained steady shares, while K12 experienced a dip. Enlightium Academy’s share rose towards month’s end. Primrose Schools had a volatile month, ending lower. NHA Schools spiked on September 26. ABCmouse and Education.com showed consistent shares. Hooked on Phonics remained stable.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Early Education

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Education & Training Early Education - Last month
  1. 1
    K-12 Online School Enrollment - AZ's Free Online K-12 School https://www.arizonadigitalacademy.org

    School Your Way. 400+ Free Online K-12 Classes by Certified Teachers. Cognia Accredited.

  2. 2
    K-12 Online School Enrollment - Tuition Free Online K-12 https://enroll.astravo.org

    Tuition Free Online School for Grades K-12. Personalized Learning. Easy to Enroll. A Better Way to Learn. 400+ Free K-12 Courses. Caring & Qualified Teachers. Enroll Today.

  3. 3
    Free Online Public School | Enrollment Is Now Open https://learn.connectionsacademy.com › learnmore

    Looking for High Quality TK-12 Education? Choose Connections Academy. Enroll Now.

  4. 4
    Online Homeschool Curriculum https://www.ixl.com

    Recommended by 1M Teachers — Homeschool your child with IXL's interactive online program for kids in Pre-K-12th grade. The most...

  5. 5
    Childhood Education Program | 100% Online Courses https://info.rasmussen.edu › ece

    Students Can Choose Their Specializations Between ECE Leadership and Child Development. Find Your Degree In One of Our Over 60 Career-Focused...

Copyright © Adthena. All rights reserved.

In the competitive landscape of online education, Arizona Digital Academy and Astravo stand out with their free, personalized K-12 offerings, emphasizing flexibility and quality. Connections Academy highlights high-quality TK-12 education, while IXL and Rasmussen focus on specialized, interactive learning experiences.

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