US Education & Training Early Education - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Early Education category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Early Education – US

Google AI Overview visibility for Education & Training Early Education US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 34.1301670509
65.8698329491
34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 17
83
17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 2%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 US Education & Training Early Education brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
lakeshorelearning.com 22.08
schoolhouse.com 8.67
k12.com 6.42
kindercare.com 4.77
schoolspecialty.com 3.77
ixl.com 3.76
hookedonphonics.com 3.5
abcmouse.com 2.91
teacherspayteachers.com 2.25
etvendowment.org 1.8
others 40.07
  • lakeshorelearning.com - 22.08%
  • schoolhouse.com - 8.67%
  • k12.com - 6.42%
  • kindercare.com - 4.77%
  • schoolspecialty.com - 3.77%
  • ixl.com - 3.76%
  • hookedonphonics.com - 3.5%
  • abcmouse.com - 2.91%
  • teacherspayteachers.com - 2.25%
  • etvendowment.org - 1.8%
  • others - 40.07%

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Lakeshorelearning.com leads with 22.08% click share, followed by schoolhouse.com at 8.67%. Others dominate with 40.07%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Education & Training Early Education brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date ixl.com acellusacademy.com k12.com fusionacademy.com hookedonphonics.com smile-zemi.com abcmouse.com gcu.edu asu.edu kindercare.com
2025/11/01 11.26% 1.56% 15.44% 6.15% 2.87% 2.11% 1.4% 2.58% 2.62% 0.92%
2025/11/02 9.87% 3.14% 7.03% 6.25% 1.77% 2.49% 1.79% 1.72% 0.49% 0.31%
2025/11/03 10.66% 4.65% 23.04% 2.63% 2.25% 3.28% 1.94% 1.31% 1.9% 1.43%
2025/11/04 10.83% 5.29% 16.15% 3.23% 1.9% 0.63% 3.83% 2.66% 2.13% 1.06%
2025/11/05 8.82% 9.34% 14.24% 1.48% 0.15% 2.84% 2% 2.41% 2.52% 2.42%
2025/11/06 10.17% 10.4% 10.6% 3.05% 0.34% 2.37% 2.77% 2.2% 1.51% 0.81%
2025/11/07 9.43% 8.91% 16.09% 3.23% 1.9% 1.46% 1.23% 2.04% 1.98% 1.77%
2025/11/08 9.62% 7.76% 15.19% 5% 2.3% 3.78% 1.37% 2.09% 3.44% 1.39%
2025/11/09 9.8% 7.98% 12.63% 7.04% 2.83% 2.41% 0.67% 1.78% 3.16% 1.43%
2025/11/10 8.33% 8.34% 18.03% 1.29% 2.46% 2.91% 0.8% 1.76% 3.91% 2.1%
2025/11/11 6.07% 8.46% 23.02% 1.05% 4.03% 2.48% 1.85% 1.2% 3.07% 1.83%
2025/11/12 8.58% 6.4% 18.75% 2.23% 5.29% 3.66% 2.34% 1.49% 1.86% 1.74%
2025/11/13 8.41% 5.01% 14.2% 1.34% 3.36% 2.52% 2.13% 1.74% 3.21% 2.8%
2025/11/14 11.72% 4.01% 21.31% 2.12% 3.03% 2.21% 1.23% 2.46% 2.49% 3.07%
2025/11/15 8.98% 2.47% 23.14% 1.87% 2.08% 2.94% 1.3% 1.17% 4.44% 1.35%
2025/11/16 11.13% 3.99% 20.19% 2.53% 2.28% 5.06% 1.38% 1.25% 3.3% 1.35%
2025/11/17 12.22% 7.12% 20.6% 1.86% 2.43% 2.18% 1.33% 0.84% 4.06% 1.22%
2025/11/18 7.99% 5.74% 21.94% 1.86% 2.52% 2.59% 0.92% 1.54% 2.25% 1%
2025/11/19 7.74% 6.27% 23.89% 1.16% 2.09% 2.72% 1.67% 1.27% 2.66% 2.41%
2025/11/20 8.12% 4.74% 29.73% 2.06% 1.75% 3.12% 1.31% 1.47% 2.98% 1.8%
2025/11/21 8.25% 4.94% 23.93% 2.88% 2.74% 3.89% 1.74% 2.42% 2.35% 1.41%
2025/11/22 5.92% 2.2% 11.1% 4.87% 2.74% 2.79% 1.93% 1.83% 2.04% 1.24%
2025/11/23 10.95% 2.15% 16.03% 4.18% 3.01% 2.51% 2.2% 1.8% 3.07% 2.47%
2025/11/24 10.07% 3.14% 28% 2.4% 2.56% 2.57% 1.86% 1% 2.29% 1.81%
2025/11/25 8.5% 5.39% 17.55% 3.69% 3.31% 3.89% 2.45% 0.95% 4.09% 1.15%
2025/11/26 5.59% 2.73% 22.15% 2.9% 3.21% 2.99% 2.2% 1.34% 1.11% 1.2%
2025/11/27 7.78% 3.11% 19.37% 5.77% 1.23% 2.67% 0.76% 1.36% 0.75% 0.43%
2025/11/28 6.15% 1.71% 24.46% 3.68% 2.39% 1.67% 1.36% 1.56% 0.12% 0%
2025/11/29 6.9% 2.37% 5.82% 4.7% 1.78% 1.29% 1.14% 1.37% 0.39% 0.44%
2025/11/30 8.13% 5.11% 4.16% 3.11% 2.97% 2.58% 1.88% 0.76% 0.75% 0.58%
  • ixl.com
  • acellusacademy.com
  • k12.com
  • fusionacademy.com
  • hookedonphonics.com
  • smile-zemi.com
  • abcmouse.com
  • gcu.edu
  • asu.edu
  • kindercare.com

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In November 2025, k12.com dominated PPC spend, peaking at 29.73% on the 20th. Ixl.com fluctuated, ending at 8.13%. Acellusacademy.com saw a mid-month dip, while fusionacademy.com remained steady. Hookedonphonics.com and smile-zemi.com showed minor variations.

Market Exposure

Competitor Count for US Education & Training Early Education

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 313
2025/11/02 343
2025/11/03 308
2025/11/04 310
2025/11/05 307
2025/11/06 315
2025/11/07 323
2025/11/08 299
2025/11/09 305
2025/11/10 293
2025/11/11 267
2025/11/12 286
2025/11/13 270
2025/11/14 261
2025/11/15 267
2025/11/16 279
2025/11/17 269
2025/11/18 276
2025/11/19 281
2025/11/20 266
2025/11/21 284
2025/11/22 272
2025/11/23 277
2025/11/24 273
2025/11/25 268
2025/11/26 267
2025/11/27 262
2025/11/28 276
2025/11/29 273
2025/11/30 264

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November began with 313 advertisers, peaking at 343 on the 2nd. A decline followed, reaching 261 on the 14th. The month concluded with 264 advertisers, reflecting a downward trend.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Early Education

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
lakeshorelearning.com 10.19%
etvendowment.org 2.08%
vegaspbs.org 0.78%
primroseschools.com 0.64%
sopbs.org 0.52%
acellusacademy.com -1.03%
ixl.com -1.06%
kindercare.com -1.34%
schoolhouse.com -1.41%
abcmouse.com -2.08%

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Lakeshorelearning.com surged with a 10.19% click share increase, while abcmouse.com dropped by 2.08%. Etvendowment.org rose by 2.08%, contrasting schoolhouse.com’s 1.41% decline.

Campaign Efficiency

US Education & Training Early Education Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date lakeshorelearning.com primroseschools.com ixl.com schoolhouse.com abcmouse.com acellusacademy.com k12.com teacherspayteachers.com rainbowresource.com etvendowment.org
2025/11/01 3.89% 0.99% 8.73% 1.68% 2.78% 0.46% 4.13% 12.04% 5.93% 0%
2025/11/02 2.37% 1.47% 6.45% 3.14% 2.68% 1.39% 2.19% 0.08% 0% 7.26%
2025/11/03 3.93% 0.67% 7.73% 1.62% 4.03% 1.9% 9.96% 0.31% 0.29% 0%
2025/11/04 3.54% 1.23% 6.95% 3.62% 5.66% 2.24% 5.42% 0.55% 0.55% 8.76%
2025/11/05 2.5% 2.53% 5.65% 1.08% 2.54% 3.87% 3.33% 12.51% 5.77% 0%
2025/11/06 3.1% 1.68% 6.82% 1.3% 4.34% 5.02% 3.62% 0.84% 0% 0%
2025/11/07 3.38% 1.75% 5.38% 2.92% 1.39% 3.42% 4.52% 5.42% 9.95% 0%
2025/11/08 1.9% 0.83% 4.96% 0.82% 1.67% 2.57% 4.83% 11.05% 4.09% 0%
2025/11/09 4.01% 1.82% 7.9% 4.07% 1.39% 4% 4.04% 0.84% 0.84% 0%
2025/11/10 13.55% 0.44% 6.37% 1.79% 1.27% 4.18% 5.01% 0.16% 0.16% 0%
2025/11/11 15.6% 0.96% 5.62% 1.73% 2.53% 5.16% 7.27% 0.3% 0.15% 0%
2025/11/12 4.28% 0.26% 6.85% 4.68% 2.66% 2.91% 5.71% 6.36% 0% 8.85%
2025/11/13 4.9% 4.7% 5.64% 2.91% 2.6% 2.19% 4.07% 11.04% 8.76% 0%
2025/11/14 5.65% 0% 7.3% 3.51% 1.62% 1.52% 6.79% 9.88% 8.61% 0%
2025/11/15 4.13% 1.65% 6.04% 3.24% 1.98% 0.99% 5.76% 7.6% 6.19% 0.01%
2025/11/16 6.11% 0.05% 9.61% 7.01% 2.67% 1.54% 5.24% 0.69% 0.92% 0%
2025/11/17 5.05% 1.06% 8.56% 2.65% 1.78% 3.13% 5.75% 1.29% 0.95% 12.09%
2025/11/18 5.31% 3.97% 6.28% 2.37% 1.69% 2.98% 6.58% 1.15% 0.94% 9.92%
2025/11/19 4.17% 0.94% 5.17% 3.45% 2.06% 2.95% 6.47% 1.13% 7.04% 9.91%
2025/11/20 3.29% 0.78% 5.02% 2.5% 1.79% 2.15% 9.21% 8.53% 0.69% 11.05%
2025/11/21 3.53% 1.13% 5.32% 4.64% 2.14% 2.07% 6.35% 13.59% 7.37% 0%
2025/11/22 3.42% 0.33% 4.47% 1.65% 1.87% 0.94% 4.08% 5.81% 5.49% 15.54%
2025/11/23 5.64% 1.66% 8.37% 2.4% 2.9% 0.73% 4.9% 1.6% 0.6% 0%
2025/11/24 7.49% 1.34% 7.66% 0.14% 2.34% 1.09% 8.16% 1.01% 0.66% 10.56%
2025/11/25 7.7% 1.92% 6.52% 2.97% 3.06% 2.38% 5.92% 3.11% 0.57% 0%
2025/11/26 8.43% 1.61% 4.04% 3.15% 2.95% 1.38% 5.4% 1.84% 0.58% 0%
2025/11/27 17.33% 3.31% 4.54% 3.06% 0.96% 1.04% 4.47% 1.4% 0.92% 0%
2025/11/28 16.75% 5.01% 4.35% 2.64% 2.23% 0.72% 5.17% 6.86% 0.76% 0%
2025/11/29 7.56% 4.72% 3.46% 2.04% 1.06% 0.58% 1.2% 0.49% 0.54% 6.09%
2025/11/30 15.94% 11.04% 4.02% 1.74% 1.54% 1.52% 1.15% 0.26% 0.12% 0%
  • lakeshorelearning.com
  • primroseschools.com
  • ixl.com
  • schoolhouse.com
  • abcmouse.com
  • acellusacademy.com
  • k12.com
  • teacherspayteachers.com
  • rainbowresource.com
  • etvendowment.org

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Lakeshorelearning.com saw a significant spike on November 27, reaching 17.33%. Primroseschools.com ended strong at 11.04% on November 30. Etvendowment.org peaked mid-month at 15.54%. Ixl.com maintained steady performance, while schoolhouse.com fluctuated. Abcmouse.com and acellusacademy.com showed moderate activity. K12.com had a notable dip at month’s end. Teacherspayteachers.com and rainbowresource.com experienced varied trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Early Education

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Education & Training Early Education - Last month
  1. 1
    Early Childhood Education - Online Classes Starting Weekly https://explore.gcu.edu › early-childhood › education

    Future teachers, earn your degree with the flexibility that lets you work while you study. Graduates will be highly qualified to become kindergarten through...

  2. 2
    Homeschool with IXL https://www.ixl.com

    Recommended by 1M Teachers — Parents nationwide trust IXL to help their kids reach their academic potential. Join now! Unlimited...

  3. 3
    4-Week Classes - Early Childhood Education https://info.nu.edu › earlychildhood › education

    Earn a Bachelor of Arts in Early Childhood Education at National University - Request Info. 150...

  4. 4
    Apply to CTU® at No Cost | Colorado Tech® Online Classes https://online.coloradotech.edu

    Advisors are Only A Call Away. Get the Information You Need

  5. 5
    Penn State Degree Online | Earn a Degree or Certificate

    Access a world-renowned Penn State education online through Penn State World Campus. The flexibility you need. 200+ degrees and certificates - online, on your time. A World of Possibilities. 200+ Degrees & Certs. Self-Directed Coursework.

Copyright © Adthena. All rights reserved.

In the competitive landscape of early education PPC ads, GCU.edu stands out with its promise of flexible online classes for aspiring teachers. IXL.com captures trust with endorsements from 1 million teachers, while NU.edu offers accelerated 4-week courses. Colorado Tech emphasizes accessibility with free applications, and PSU.edu highlights its vast online offerings, showcasing flexibility and prestige.

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