Why is the AUS Healthcare & Medical Medical Imaging and Radiology September 2026 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Medical Imaging and Radiology September 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Healthcare & Medical Medical Imaging and Radiology September 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Healthcare & Medical Medical Imaging and Radiology September 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Medical Imaging and Radiology September 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Healthcare & Medical Medical Imaging and Radiology September 2026 Report for?

The AUS Healthcare & Medical Medical Imaging and Radiology September 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Medical Imaging and Radiology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Healthcare & Medical Medical Imaging and Radiology AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	17.7247729098
	82.2752270902

17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	24
	76

24%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	1%
Transactional	9%
Navigational	3%
Seasonal	0%
Local	14%
Problem Solving	10%

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Medical Imaging and Radiology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
specsavers.com.au	14.4
rapidmedicalsupplies.com.au	14.3
updoc.com.au	12.87
mytelehealthclinic.com.au	11.9
heartfoundation.org.au	4.14
choice.com.au	3.22
chemistwarehouse.com.au	3.08
humehealth.com	2.92
respecthealth.com.au	2.88
smile.com.au	2.42
others	27.87

specsavers.com.au - 14.4%
rapidmedicalsupplies.com.au - 14.3%
updoc.com.au - 12.87%
mytelehealthclinic.com.au - 11.9%
heartfoundation.org.au - 4.14%
choice.com.au - 3.22%
chemistwarehouse.com.au - 3.08%
humehealth.com - 2.92%
respecthealth.com.au - 2.88%
smile.com.au - 2.42%
others - 27.87%

In the healthcare PPC landscape, Specsavers leads with 14.4% click share, closely followed by Rapid Medical Supplies at 14.3%. Others collectively hold 27.87%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Medical Imaging and Radiology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	specsavers.com.au	humehealth.com	mytelehealthclinic.com.au	audika.com.au	updoc.com.au	amplifon.com	smile.com.au	rapidmedicalsupplies.com.au	primemedic.com.au	oncarehealth.com.au
2026/08/01	5.66%	0%	35.99%	0.81%	37.91%	1.03%	1.17%	0.14%	5.85%	0%
2026/08/02	5.42%	5.51%	15.43%	0.99%	50.46%	1.01%	0.38%	1.76%	3.03%	4.85%
2026/08/03	8.93%	0%	11.88%	1.65%	38.9%	1.99%	0.51%	0.09%	13.5%	0%
2026/08/04	5.47%	1.51%	25.52%	1.02%	51.04%	1.19%	0.2%	0.16%	5.87%	0%
2026/08/05	7.75%	0%	39.75%	1.37%	27.84%	1.28%	0.52%	0.22%	9.61%	3.69%
2026/08/06	6.35%	0%	23.9%	1.06%	42.36%	1.14%	1.56%	0.12%	9.1%	0%
2026/08/07	9.43%	0%	40.38%	1.88%	11.96%	1.5%	0.96%	0%	9.19%	0%
2026/08/08	27.75%	0%	4.94%	4.1%	10.44%	3.66%	0%	3.05%	0%	0%
2026/08/09	4.31%	0%	10.79%	0.74%	29.83%	0.41%	1.16%	41.81%	0.43%	0%
2026/08/10	16.16%	12.97%	2.07%	3.74%	29.59%	3.09%	3.36%	2.55%	1.78%	0%
2026/08/11	8.49%	0%	22.51%	1%	18.66%	1%	0.7%	27.69%	5.03%	0%
2026/08/12	19.69%	0%	33.18%	3.48%	0%	2.68%	0%	0%	4.56%	0%
2026/08/13	16.09%	0%	38.9%	1.63%	0%	2.01%	0.61%	0%	1.01%	0%
2026/08/14	11.99%	0%	14.32%	2.21%	0%	1.47%	0.77%	0%	28.85%	16.34%
2026/08/15	5.51%	0%	40.94%	1.65%	36%	1.2%	0.27%	0%	0%	0%
2026/08/16	5.69%	0%	20.89%	1.34%	20.7%	1.19%	0%	6.3%	0%	8.16%
2026/08/17	17.38%	0%	0%	3.63%	0%	3.71%	2.35%	0.65%	26.27%	0%
2026/08/18	12.82%	0%	0%	4.2%	0%	3.62%	1.42%	0%	0%	19.38%
2026/08/19	7.48%	0%	45.72%	2%	25.22%	1.75%	5.85%	0%	0%	0%
2026/08/20	9.61%	0%	39.88%	3.67%	0%	3.41%	0.36%	5.88%	3.2%	0%
2026/08/21	7.04%	0%	29.89%	0.65%	0.44%	0.45%	5.05%	0%	1.88%	6.47%
2026/08/22	6.55%	0%	32.48%	0.54%	15.88%	0.43%	1.13%	2.78%	10.62%	5.83%
2026/08/23	9.7%	0%	50.87%	0.63%	1.13%	0.66%	1.65%	0.12%	8%	7.14%
2026/08/24	7.63%	0%	32.76%	0.88%	14.92%	1.2%	1.44%	0.12%	0%	10.53%
2026/08/25	5.44%	0%	20.81%	0.74%	1.7%	1.17%	0.83%	0.12%	0.35%	12.07%
2026/08/26	8.45%	0%	17.87%	1.09%	0%	2.09%	1.04%	18.11%	1.11%	1.13%
2026/08/27	5.14%	0%	54.27%	0.69%	0%	1.51%	3.38%	0%	9.34%	12.12%
2026/08/28	5.76%	0%	30.6%	1.36%	0%	2.31%	0.19%	6.36%	9.09%	9.11%
2026/08/29	7.01%	0%	51.77%	0.66%	2.4%	0.95%	3.67%	0.14%	11.77%	4.48%
2026/08/30	8.09%	0%	0%	1.15%	37.23%	1.73%	0.6%	0.12%	0%	5.96%
2026/08/31	14.47%	12.01%	4.73%	1.77%	1.36%	0.73%	0.67%	0.44%	0%	0%

specsavers.com.au
humehealth.com
mytelehealthclinic.com.au
audika.com.au
updoc.com.au
amplifon.com
smile.com.au
rapidmedicalsupplies.com.au
primemedic.com.au
oncarehealth.com.au

In August 2026, MyTeleHealthClinic.com.au dominated PPC spend, peaking at 54.27 on the 27th. UpDoc.com.au followed closely, with a high of 51.04 on the 4th. RapidMedicalSupplies.com.au saw a notable spike on the 9th, reaching 41.81. The month concluded with MyTeleHealthClinic.com.au maintaining a strong presence.

Market Exposure

Competitor Count for AUS Healthcare & Medical Medical Imaging and Radiology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/08/01	159
2026/08/02	166
2026/08/03	153
2026/08/04	161
2026/08/05	123
2026/08/06	140
2026/08/07	135
2026/08/08	115
2026/08/09	117
2026/08/10	123
2026/08/11	142
2026/08/12	130
2026/08/13	128
2026/08/14	111
2026/08/15	110
2026/08/16	115
2026/08/17	118
2026/08/18	116
2026/08/19	95
2026/08/20	99
2026/08/21	110
2026/08/22	119
2026/08/23	117
2026/08/24	113
2026/08/25	122
2026/08/26	119
2026/08/27	111
2026/08/28	114
2026/08/29	107
2026/08/30	116
2026/08/31	128

August began with 159 advertisers, peaking at 166, then declining to 95 mid-month. It ended with a slight recovery to 128.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Medical Imaging and Radiology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
chemistwarehouse.com.au	6.64%
heartfoundation.org.au	6.39%
amaproducts.com.au	3.16%
oncarehealth.com.au	2.52%
novamedicpro.com	2.46%
primemedic.com.au	-0.69%
humehealth.com	-0.82%
stjohn.org.au	-2.97%
updoc.com.au	-11.25%
rapidmedicalsupplies.com.au	-14.77%

In the past month, Chemist Warehouse and Heart Foundation surged with click share increases of 6.64% and 6.39%, respectively. Conversely, Rapid Medical Supplies and Updoc experienced declines of 14.77% and 11.25%.

Campaign Efficiency

AUS Healthcare & Medical Medical Imaging and Radiology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	choice.com.au	heartfoundation.org.au	humehealth.com	specsavers.com.au	chemistwarehouse.com.au	rapidmedicalsupplies.com.au	amaproducts.com.au	respecthealth.com.au	updoc.com.au	mytelehealthclinic.com.au
2026/08/01	0.71%	0.7%	0%	10.92%	2.18%	1.41%	0%	0%	22.94%	24.26%
2026/08/02	6.59%	0%	32.96%	6.59%	0.9%	7.31%	0%	7.66%	14.48%	4.62%
2026/08/03	0.02%	0%	0%	12.17%	1.25%	0.86%	0%	0.86%	14.13%	3.16%
2026/08/04	0%	0%	22.61%	10.32%	0.41%	1.84%	0%	0.61%	24.73%	13.08%
2026/08/05	0.87%	0.87%	0%	14.93%	1.26%	2.61%	0%	2.61%	15.08%	21.78%
2026/08/06	0%	23.81%	0%	9.93%	0.15%	1.29%	0%	0%	18.53%	10.49%
2026/08/07	37.57%	0%	0%	11.61%	0%	0%	0%	0%	4.5%	12.71%
2026/08/08	0.61%	0%	0%	20.77%	2.63%	18.03%	0%	4.51%	3.29%	1.65%
2026/08/09	0%	0%	0%	2.54%	0.02%	81.98%	0%	0%	4.99%	2.02%
2026/08/10	0%	0%	29.55%	11.84%	2.03%	12.81%	0%	3.2%	7.26%	0.59%
2026/08/11	0.44%	0%	0%	4.8%	0%	62.41%	0.88%	9.48%	3.35%	5.25%
2026/08/12	0%	0%	0%	24.42%	0%	0%	0%	0%	0%	9.04%
2026/08/13	54.93%	0%	0%	12.56%	0.2%	0%	0%	0%	0%	5.37%
2026/08/14	3.71%	0%	0%	17.71%	0.25%	0%	0%	0%	0%	2.71%
2026/08/15	0%	0%	0%	11.76%	4%	0%	0%	0%	18.7%	20.64%
2026/08/16	0.69%	0.69%	0%	2.97%	0.09%	25.37%	0%	25.37%	2.8%	2.31%
2026/08/17	0.01%	0%	0%	14.87%	4.85%	4.18%	0%	3.13%	0%	0%
2026/08/18	0.1%	0%	0%	10.36%	9.81%	0%	0%	3.57%	0%	0%
2026/08/19	0%	0%	0%	15.56%	1.33%	0%	0%	0%	16.22%	18%
2026/08/20	1.24%	0%	0%	4.76%	0.33%	22.28%	0%	22.28%	0%	5.62%
2026/08/21	16.92%	33.84%	0%	6.09%	0.31%	0%	0%	0%	0.27%	8.84%
2026/08/22	1.08%	0%	0%	6.83%	4.39%	21.99%	0%	3.23%	7.47%	12.72%
2026/08/23	1.74%	0%	0%	15.99%	1.98%	1.45%	0%	0%	1.3%	27.52%
2026/08/24	1.83%	1.83%	0%	10.66%	6.3%	1.22%	0%	1.22%	6.48%	11.76%
2026/08/25	0.43%	0%	0%	2.61%	16.4%	0.63%	16.03%	16.03%	0.32%	3.53%
2026/08/26	0.07%	0%	0%	4.56%	5.7%	31.77%	30.93%	0.84%	0%	2.41%
2026/08/27	1.91%	0%	0%	10.58%	0.72%	0%	0%	0%	0%	28.72%
2026/08/28	0%	0%	0%	2.65%	23.67%	23.54%	23.54%	0.64%	0%	5.1%
2026/08/29	0%	40.88%	0%	6.71%	0.5%	1.11%	0%	1.11%	1.14%	17.34%
2026/08/30	0.33%	0%	0%	15.32%	0.31%	1.67%	0%	1.67%	20.32%	0%
2026/08/31	25.64%	24.97%	16.64%	5.67%	1.51%	1.35%	0.68%	0.68%	0.4%	0.25%

choice.com.au
heartfoundation.org.au
humehealth.com
specsavers.com.au
chemistwarehouse.com.au
rapidmedicalsupplies.com.au
amaproducts.com.au
respecthealth.com.au
updoc.com.au
mytelehealthclinic.com.au

In August 2026, “choice.com.au” saw fluctuating impressions, peaking at 54.93% on the 13th. “heartfoundation.org.au” had a notable rise on the 29th with 40.88%. “humehealth.com” started strong but ended at 16.64%. “specsavers.com.au” maintained consistent visibility, while “chemistwarehouse.com.au” peaked on the 28th at 23.67%. “rapidmedicalsupplies.com.au” had a significant spike on the 9th with 81.98%. “amaproducts.com.au” and “respecthealth.com.au” showed moderate activity. “updoc.com.au” and “mytelehealthclinic.com.au” had varied trends, with “mytelehealthclinic.com.au” peaking on the 23rd at 27.52%. The month concluded with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medical Imaging and Radiology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medical Imaging and Radiology - Last month

1
How to buy the best blood pressure monitor https://www.choice.com.au
Over 60 Years Of Campaigning For Consumer Rights, Product Testing & Unbiased Advice. Make Informed Decisions with Comparisons of Top Models. Independently Reviewed & Tested.
2
Hume Band 2.0 Smart Tracking - #1 Longevity Wearable 2026 https://www.humehealth.com
Monitor Blood Pressure Trends Daily Without A Cuff Using Smart Technology. Track Sleep Stages, Recovery Trends, And Health Signals Every Single Day. Buy Now Pay Later.
3
Top 10 Blood pressure monitor Aus - Top Picks: Best https://www.oneclearwinner.com.au › best_cheapest › home_kitchen
Oneclearwinner.com.au: Discover top 10 Blood pressure monitor for perfect results.
4
Smile™ Dental Cover | $79/Year. No Waiting Periods https://www.smile.com.au
Join now! Free 30 days dental cover, no waiting, reduced & capped dental fees. Free 30 days! No waiting, reduced & capped dental fees, trusted by 1+ million members! Reduced Treatment Fees.
5
Specsavers Optometrists | Bulk Billing Available https://www.specsavers.com.au › eye-health › optometrist
At Specsavers you get the care, service and value you deserve. Medicare bulk billing available - so...

In the competitive landscape of Google PPC, advertisers like Choice, Hume Health, and One Clear Winner captivate audiences with themes of health monitoring and consumer empowerment. Choice emphasizes unbiased product testing, while Hume Health highlights innovative, cuffless technology. One Clear Winner simplifies decision-making with top product lists.

Frequently Asked Questions

Why is the AUS Healthcare & Medical Medical Imaging and Radiology September 2026 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Medical Imaging and Radiology September 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Healthcare & Medical Medical Imaging and Radiology September 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Healthcare & Medical Medical Imaging and Radiology September 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Healthcare & Medical Medical Imaging and Radiology September 2026 Report?

The AUS Healthcare & Medical Medical Imaging and Radiology September 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Medical Imaging and Radiology September 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Healthcare & Medical Medical Imaging and Radiology September 2026 Report for?

The AUS Healthcare & Medical Medical Imaging and Radiology September 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

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VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis September 2026