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AUS Healthcare & Medical Rehabilitation - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Rehabilitation – AUS

Google AI Overview visibility for Healthcare & Medical Rehabilitation AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 20.7650449174
79.2349550826
20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 11
89
11%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 2%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
rapidmedicalsupplies.com.au 5.48
purephysio.com.au 5.09
alignhc.com.au 4.16
betterhelp.com 4.12
bendandmend.com.au 3.62
chemistwarehouse.com.au 3.01
healthengine.com.au 2.81
elizabethphysio.com.au 2.13
revitive.com 2.11
ortorex.au 1.81
others 65.66
  • rapidmedicalsupplies.com.au - 5.48%
  • purephysio.com.au - 5.09%
  • alignhc.com.au - 4.16%
  • betterhelp.com - 4.12%
  • bendandmend.com.au - 3.62%
  • chemistwarehouse.com.au - 3.01%
  • healthengine.com.au - 2.81%
  • elizabethphysio.com.au - 2.13%
  • revitive.com - 2.11%
  • ortorex.au - 1.81%
  • others - 65.66%

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In the healthcare PPC landscape, ‘others’ dominate with 65.66% click share, overshadowing ‘rapidmedicalsupplies.com.au’ at 5.48% and ‘purephysio.com.au’ at 5.09%.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date alignhc.com.au betterhelp.com purephysio.com.au mable.com.au bendandmend.com.au sydneyphysiotherapist.com.au peaksportsandspinecentre.com.au healthengine.com.au mphysio.au elizabethphysio.com.au
2026/04/01 0.19% 4.67% 0.24% 1.09% 4.83% 0.1% 3.2% 7.49% 1.55% 2.1%
2026/04/02 4.48% 5.35% 9.32% 1.11% 1.9% 1.5% 1.24% 0.24% 3.81% 4.61%
2026/04/03 3.92% 4.61% 3.2% 1.19% 0% 3.57% 2.17% 4.79% 0.29% 1.2%
2026/04/04 5.32% 8.94% 1.96% 2.35% 0.03% 3.16% 0.13% 0.19% 1.6% 0%
2026/04/05 9.28% 7.36% 2.42% 2.19% 2.92% 3.17% 3.68% 4.32% 4.34% 0%
2026/04/06 2.87% 5.6% 8.71% 0.3% 0.15% 0.83% 0.38% 2.58% 0.04% 6.36%
2026/04/07 1.99% 7.58% 1.1% 0.74% 5.72% 1.12% 7.58% 1.24% 1.8% 3.53%
2026/04/08 2.74% 8.13% 6.24% 0.48% 10.78% 2.03% 1.97% 0.09% 0.06% 7.26%
2026/04/09 11.75% 6.14% 2.21% 2.23% 13.17% 2.38% 0.29% 3.31% 1.75% 2.17%
2026/04/10 3% 7.32% 5.3% 1.01% 11.14% 1.21% 1.43% 1.42% 0.08% 1.53%
2026/04/11 5.76% 8.66% 7.38% 2.84% 0% 1.7% 2.64% 0.41% 2.43% 0%
2026/04/12 4.31% 8.94% 2.09% 2.91% 3.2% 1.57% 2.61% 4.97% 5.84% 0.05%
2026/04/13 2.78% 6.52% 4.31% 1.62% 3.86% 1.43% 4.15% 4.87% 0% 0.21%
2026/04/14 0.11% 4.77% 7.36% 1.73% 3.08% 0.26% 0.09% 6.91% 1.31% 7.5%
2026/04/15 9.19% 7.13% 1.62% 2.83% 12.12% 1.41% 1.69% 0.38% 0.17% 0.28%
2026/04/16 0.94% 5.28% 12.72% 2.75% 0.39% 0.21% 1.37% 0.07% 0.71% 5.55%
2026/04/17 1.38% 6.28% 1.89% 2.11% 7.38% 1.62% 4.16% 0.11% 1.87% 0.23%
2026/04/18 0.19% 6.11% 6.8% 3.31% 0% 0.07% 7.83% 3.27% 4.35% 0.1%
2026/04/19 6.92% 9.2% 5.57% 1.83% 7.54% 0.3% 2.61% 5.39% 3.96% 2.02%
2026/04/20 0.65% 7.1% 8.47% 1.78% 8.14% 0.72% 0.11% 1.74% 0.18% 1.38%
2026/04/21 4.52% 6.05% 2.17% 0.98% 5.25% 0.09% 0.03% 6.65% 6.7% 0.32%
2026/04/22 5.91% 5.7% 0.25% 2.52% 3.87% 0.11% 0.15% 8.04% 1.42% 0.21%
2026/04/23 4.03% 6.49% 0.35% 1.49% 1.45% 3.03% 0.76% 7.51% 0.78% 3.22%
2026/04/24 3.78% 7.26% 1.96% 4.28% 0.15% 2.54% 1.72% 5.59% 0.08% 3.04%
2026/04/25 7.42% 10.84% 3.83% 2.99% 0% 2.99% 0.3% 2.15% 0.09% 0.02%
2026/04/26 3.6% 10.19% 5.23% 2.43% 0.01% 2.39% 0.89% 0.41% 0% 0.06%
2026/04/27 10.82% 7.49% 1.59% 1.9% 2.26% 2.78% 0.01% 0.15% 3.98% 1.82%
2026/04/28 3.42% 8.77% 0.29% 2.65% 0.17% 0.21% 0.79% 1.81% 1.08% 1.48%
2026/04/29 4.12% 10.2% 5.99% 1.43% 0.7% 1.47% 0.66% 0.07% 2.27% 0%
2026/04/30 11.91% 9.67% 6.45% 4.52% 2.52% 1.99% 1.84% 1.18% 0.12% 0%
  • alignhc.com.au
  • betterhelp.com
  • purephysio.com.au
  • mable.com.au
  • bendandmend.com.au
  • sydneyphysiotherapist.com.au
  • peaksportsandspinecentre.com.au
  • healthengine.com.au
  • mphysio.au
  • elizabethphysio.com.au

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC spend share. Alignhc.com.au peaked on April 30 with 11.91%, while betterhelp.com consistently led, ending at 9.67%. Purephysio.com.au fluctuated, closing at 6.45%. Bendandmend.com.au’s highest was 13.17% on April 9.

Market Exposure

Competitor Count for AUS Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 288
2026/04/02 288
2026/04/03 300
2026/04/04 309
2026/04/05 323
2026/04/06 363
2026/04/07 345
2026/04/08 317
2026/04/09 292
2026/04/10 308
2026/04/11 290
2026/04/12 297
2026/04/13 334
2026/04/14 320
2026/04/15 312
2026/04/16 310
2026/04/17 294
2026/04/18 283
2026/04/19 304
2026/04/20 317
2026/04/21 290
2026/04/22 299
2026/04/23 307
2026/04/24 301
2026/04/25 284
2026/04/26 272
2026/04/27 305
2026/04/28 289
2026/04/29 278
2026/04/30 248

Copyright © Adthena. All rights reserved.

April began with 288 advertisers, peaking at 363 on the 6th. A decline followed, ending the month at 248.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
chemistwarehouse.com.au 1.61%
rapidmedicalsupplies.com.au 1.51%
ortorex.au 1.23%
citychiro.com.au 1.17%
centralphysiobayswater.com.au 0.79%
inspirehealthcare.com.au -0.72%
infraredi.com.au -0.94%
purephysio.com.au -1.8%
elizabethphysio.com.au -1.86%
bendandmend.com.au -1.99%

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In the past month, Chemist Warehouse surged with a 1.61% click share increase, while Bend and Mend faced a 1.99% decline.

Campaign Efficiency

AUS Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date alignhc.com.au betterhelp.com rapidmedicalsupplies.com.au purephysio.com.au bendandmend.com.au ortorex.au healthengine.com.au chemistwarehouse.com.au mphysio.au elizabethphysio.com.au
2026/04/01 0.24% 3.12% 8.79% 0.3% 2.92% 1.58% 6.51% 1.79% 1.45% 1.93%
2026/04/02 4.26% 4.31% 5.54% 7.13% 1.97% 0.83% 0.49% 2.33% 3.98% 3.89%
2026/04/03 4.48% 3.45% 1.27% 1.88% 0% 1.53% 3.29% 1.62% 0.44% 1.21%
2026/04/04 5.1% 6.15% 4.64% 1.91% 0.03% 1.34% 0.3% 1.7% 1.76% 0%
2026/04/05 7.84% 5.2% 2.72% 2.37% 3.21% 1.91% 3.7% 1.56% 3.48% 0%
2026/04/06 3.12% 4.16% 2.47% 7.27% 0.26% 0.53% 1.98% 0.72% 0.08% 5.72%
2026/04/07 2.23% 4.95% 7.4% 1.08% 6.18% 0.58% 0.96% 1.77% 1.25% 3.2%
2026/04/08 3.42% 5.85% 5.89% 5.45% 11.27% 1.17% 0.15% 1.17% 0.12% 7.32%
2026/04/09 11.03% 4.08% 7.85% 1.9% 14.08% 0.35% 1.69% 1.48% 1.55% 1.9%
2026/04/10 2.53% 5.38% 6.09% 3.6% 10.51% 1.46% 1.36% 1.16% 0.14% 2.26%
2026/04/11 4.93% 5.78% 9.94% 5.65% 0% 1.6% 0.69% 2.03% 3.29% 0%
2026/04/12 3.87% 5.49% 7.83% 2.12% 3% 1.86% 3.48% 2.11% 4.7% 0.12%
2026/04/13 2.66% 4.57% 2.19% 3.49% 4.55% 1.65% 3.82% 1.41% 0% 0.44%
2026/04/14 0.11% 3.23% 1.62% 6.39% 3.67% 2.03% 5.31% 1.78% 1.12% 9.78%
2026/04/15 7.63% 5.17% 5.88% 1.92% 13.69% 1.21% 0.64% 1.33% 0.29% 0.55%
2026/04/16 1.09% 3.17% 8.79% 9.75% 0.56% 1.46% 0.12% 1.77% 0.97% 4.78%
2026/04/17 1.51% 4.22% 10.79% 1.87% 5.97% 2.17% 0.18% 3.19% 1.51% 0.52%
2026/04/18 0.15% 3.4% 12.11% 4.46% 0% 2.13% 2.5% 4.98% 2.83% 0.2%
2026/04/19 4.4% 5.46% 8.69% 4.33% 7.02% 1.95% 4.52% 4.01% 2.93% 1.33%
2026/04/20 0.65% 4.86% 7.71% 6.78% 7.1% 2.05% 1.29% 2.63% 0.2% 1.07%
2026/04/21 4.17% 3.78% 5.42% 1.46% 4.11% 2.29% 4.24% 1.79% 7.88% 0.59%
2026/04/22 5.94% 4.44% 1.32% 0.49% 2.82% 1.28% 8.05% 1.95% 1.39% 0.5%
2026/04/23 3.33% 4.5% 7.57% 0.54% 1.56% 2.19% 6.04% 2.41% 1.06% 3.22%
2026/04/24 3.48% 5.49% 6.3% 1.67% 0.28% 2.45% 4.72% 2.81% 0.14% 3.03%
2026/04/25 7.25% 7.55% 5.88% 2.88% 0% 2.86% 1.66% 2.04% 0.15% 0.04%
2026/04/26 2.72% 6.68% 4.8% 4.84% 0.02% 4.57% 0.8% 3.99% 0% 0.16%
2026/04/27 11.08% 4.85% 3.94% 1.46% 2.37% 4.37% 0.18% 2.09% 3.77% 2.17%
2026/04/28 2.57% 6.03% 6.76% 0.46% 0.31% 4.28% 1.3% 2.5% 1.59% 1.63%
2026/04/29 4.21% 7.49% 6.21% 5% 1.11% 2.31% 0.13% 2.35% 2.43% 0%
2026/04/30 12.02% 6.97% 6.12% 4.45% 2.74% 1.85% 1.23% 1.07% 0.15% 0%
  • alignhc.com.au
  • betterhelp.com
  • rapidmedicalsupplies.com.au
  • purephysio.com.au
  • bendandmend.com.au
  • ortorex.au
  • healthengine.com.au
  • chemistwarehouse.com.au
  • mphysio.au
  • elizabethphysio.com.au

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC impressions. Alignhc.com.au peaked at 12.02% on April 30, while betterhelp.com maintained steady growth, closing at 6.97%. Rapidmedicalsupplies.com.au fluctuated, ending at 6.12%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Rehabilitation - Last month
  1. 1
    Therapy Without Referrals | Australia-Based Therapists https://www.betterhelp.com

    Customized Therapy And Counselling, 100% Online. No Referrals. No Long Waitlists.

  2. 2
    Physiotherapists Near Me - Bulk Bill and Private Physios https://www.healthengine.com.au

    View Physio near me appointments and book online with Healthengine now. Find...

  3. 3
    $49 Back Pain Offer - New Patient Special - Book Now https://chiroh3.lpage.com.au

    At Chiro H3, We Have a Clear Set of Philosophies That Drive Our Purpose in Practice

  4. 4
    Need A Occupational Therapist? - Trusted NDIS Therapist Support https://www.mable.com.au › ndis › therapists

    Clients and Support Workers Connect Based on Mutual Requirements. You Set Rates & Hours.

  5. 5
    Psychologists Available Today | Psychologist Near Me https://www.updoc.com.au › psychology

    Fast, flexible, and affordable. Speak with a registered psychologist when it suits you. Feeling overwhelmed or stuck? Caring Psychologists are available 7...

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In the competitive landscape of healthcare PPC ads, BetterHelp stands out with its promise of hassle-free, online therapy without referrals. Healthengine offers convenience with easy booking for physiotherapy. Chiro H3 entices with a special offer for new patients. Mable connects clients with NDIS therapists, emphasizing flexibility. Updoc provides immediate access to psychologists, catering to urgent mental health needs.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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