Why is the AUS Healthcare & Medical Rehabilitation March 2026 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Rehabilitation March 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Healthcare & Medical Rehabilitation March 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Healthcare & Medical Rehabilitation March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Healthcare & Medical Rehabilitation March 2026 Report?

The AUS Healthcare & Medical Rehabilitation March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Rehabilitation March 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Healthcare & Medical Rehabilitation March 2026 Report for?

The AUS Healthcare & Medical Rehabilitation March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Healthcare & Medical Rehabilitation - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Healthcare & Medical Rehabilitation AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	29.2785388128
	70.7214611872

29%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	20
	80

20%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	3%
Transactional	1%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	26%

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
alignhc.com.au	8.69
purephysio.com.au	7.7
bendandmend.com.au	5.11
healthengine.com.au	3.02
rapidmedicalsupplies.com.au	2.79
chemistwarehouse.com.au	2.54
citychiro.com.au	2.49
thehealthcollab.com.au	2.27
betterhelp.com	2.18
mphysio.au	2.17
others	61.04

alignhc.com.au - 8.69%
purephysio.com.au - 7.7%
bendandmend.com.au - 5.11%
healthengine.com.au - 3.02%
rapidmedicalsupplies.com.au - 2.79%
chemistwarehouse.com.au - 2.54%
citychiro.com.au - 2.49%
thehealthcollab.com.au - 2.27%
betterhelp.com - 2.18%
mphysio.au - 2.17%
others - 61.04%

In the healthcare PPC landscape, ‘others’ dominate with 61.04% click share, overshadowing ‘alignhc.com.au’ at 8.69% and ‘purephysio.com.au’ at 7.7%.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	purephysio.com.au	alignhc.com.au	betterhelp.com	thehealthcollab.com.au	peaksportsandspinecentre.com.au	bendandmend.com.au	mphysio.au	corephysio.com.au	healthengine.com.au	citychiro.com.au
2026/03/01	4.98%	10.76%	3.78%	0%	2.33%	6.44%	3%	0%	0.31%	6.42%
2026/03/02	11.43%	6.74%	2.5%	0%	1.02%	7.46%	1.92%	5.09%	1.8%	0.74%
2026/03/03	1.26%	11.08%	2.88%	2.21%	1.62%	6.8%	3.21%	2.63%	0.19%	0%
2026/03/04	5.73%	10.59%	2.11%	4.17%	1.99%	4.27%	1.26%	0.1%	1.18%	4.25%
2026/03/05	7.61%	18.72%	3.42%	1.64%	0.03%	7.22%	2.27%	0.07%	2.49%	1.41%
2026/03/06	9.63%	8.75%	2.29%	1.24%	0.57%	5.85%	0.75%	6.04%	1.26%	2.66%
2026/03/07	1.81%	10.71%	2.57%	6.58%	6.38%	0.03%	2.32%	0.04%	9.24%	5.37%
2026/03/08	8.21%	11.5%	3.51%	2.7%	8.52%	2.61%	1.47%	0.02%	0.48%	1.4%
2026/03/09	3.39%	5.45%	3.13%	2.7%	6.07%	13.29%	5.86%	2.36%	4.6%	2.16%
2026/03/10	4.66%	8.54%	3.49%	8.41%	0.81%	7.37%	3.9%	0.01%	0.12%	2.25%
2026/03/11	9.2%	7.43%	3.9%	0%	0.04%	16.15%	0.12%	0%	2.34%	0%
2026/03/12	15.5%	8.21%	2.77%	0.11%	1.51%	7.28%	1.59%	0.01%	0.67%	1.61%
2026/03/13	12.25%	6.31%	2.82%	0.74%	1.29%	5.93%	2.7%	0.01%	1.38%	2.72%
2026/03/14	5.44%	8.42%	3.5%	2.09%	6.59%	0%	0.87%	0%	7.67%	1%
2026/03/15	7.07%	5.11%	2.76%	5.68%	6.48%	2.28%	6.56%	0%	0.67%	3%
2026/03/16	3.66%	5.59%	3.65%	0.88%	2.53%	6.45%	2.08%	0%	7.33%	3.72%
2026/03/17	5.55%	11.17%	4.07%	0%	0.57%	4.86%	2.03%	0%	4.73%	0%
2026/03/18	10.96%	6.71%	2.99%	0.63%	2.4%	10.88%	1.8%	5.9%	1.4%	0.57%
2026/03/19	0.53%	6.38%	2.47%	0.02%	5.98%	8.02%	2.74%	1.34%	7.21%	5.95%
2026/03/20	6.44%	16.39%	3.34%	1.28%	2.31%	5.2%	6.74%	0%	1.46%	1.77%
2026/03/21	2.94%	17.57%	4.84%	5.01%	0%	0%	2.87%	0.06%	0.17%	0%
2026/03/22	1.9%	15.09%	4.89%	3.2%	2.67%	5.29%	3.03%	5.8%	1.19%	1.89%
2026/03/23	0.51%	7.49%	3.3%	14.62%	0.02%	6.21%	1.53%	3.48%	2.59%	1.71%
2026/03/24	5.08%	8.43%	3.86%	0%	1.43%	16.08%	0.99%	0%	2.36%	0%
2026/03/25	6.62%	10.64%	2.79%	0.37%	0.22%	1.24%	1.02%	1.4%	3.77%	6.05%
2026/03/26	3.44%	7.13%	4.75%	0.83%	2.87%	4.7%	3.34%	8.34%	7.89%	0.98%
2026/03/27	13.55%	5.99%	7.87%	2.93%	4.33%	0.29%	1.25%	0.1%	8.3%	1.88%
2026/03/28	4.73%	4.98%	5.79%	0%	0.02%	0%	2.86%	3.88%	6.52%	2.68%
2026/03/29	0.81%	11.58%	6.09%	0%	0.26%	1.31%	2.77%	1.65%	2.11%	0%
2026/03/30	5.47%	5.91%	5.06%	2.72%	0.13%	6.19%	0.12%	3.92%	0.01%	2.06%
2026/03/31	14.8%	12.38%	5.76%	3.62%	3.43%	1.01%	0.08%	0.07%	0.01%	0%

purephysio.com.au
alignhc.com.au
betterhelp.com
thehealthcollab.com.au
peaksportsandspinecentre.com.au
bendandmend.com.au
mphysio.au
corephysio.com.au
healthengine.com.au
citychiro.com.au

In March 2026, Alignhc.com.au led PPC spend, peaking mid-month. Purephysio.com.au showed fluctuating trends, ending strong. Betterhelp.com maintained steady growth, while Healthengine.com.au surged late month. Overall, dynamic shifts marked March’s conclusion.

Market Exposure

Competitor Count for AUS Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/03/01	459
2026/03/02	481
2026/03/03	480
2026/03/04	490
2026/03/05	471
2026/03/06	464
2026/03/07	460
2026/03/08	454
2026/03/09	464
2026/03/10	435
2026/03/11	433
2026/03/12	409
2026/03/13	383
2026/03/14	357
2026/03/15	306
2026/03/16	337
2026/03/17	369
2026/03/18	349
2026/03/19	351
2026/03/20	334
2026/03/21	311
2026/03/22	299
2026/03/23	390
2026/03/24	332
2026/03/25	336
2026/03/26	326
2026/03/27	273
2026/03/28	271
2026/03/29	303
2026/03/30	311
2026/03/31	267

March began with 459 advertisers, peaking at 490 by the 4th. A decline followed, reaching 267 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
corephysio.com.au	1.49%
chemistwarehouse.com.au	1.45%
evokerpps.com.au	1.34%
infrahealau.com	0.94%
betterhelp.com	0.72%
elizabethphysio.com.au	-0.72%
anytimephysio.com.au	-0.92%
thealignmentstudio.com.au	-0.94%
peaksportsandspinecentre.com.au	-1.01%
purephysio.com.au	-2.6%

In the past month, corephysio.com.au surged with a 1.49% click share increase, while purephysio.com.au faced a 2.6% decline. Evokerpps.com.au and chemistwarehouse.com.au also saw positive growth, contrasting with declines for peaksportsandspinecentre.com.au and others.

Campaign Efficiency

AUS Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	alignhc.com.au	purephysio.com.au	rapidmedicalsupplies.com.au	betterhelp.com	chemistwarehouse.com.au	thehealthcollab.com.au	peaksportsandspinecentre.com.au	bendandmend.com.au	mphysio.au	healthengine.com.au
2026/03/01	10.72%	4.52%	2.12%	2.83%	1.08%	0%	2.67%	5.46%	3.31%	0.46%
2026/03/02	6.45%	8.59%	4.98%	1.65%	1.87%	0%	0.95%	6.57%	1.63%	1.81%
2026/03/03	9.67%	1.19%	6.31%	2.23%	1.37%	1.22%	1.24%	5.07%	3.2%	0.3%
2026/03/04	9.69%	4.27%	3.88%	1.86%	1.41%	5.31%	2.11%	3.44%	1.36%	0.76%
2026/03/05	17.16%	5.33%	5.12%	2.71%	2.15%	1%	0.09%	6.54%	1.98%	2.06%
2026/03/06	8%	6.44%	2.32%	2.08%	2.1%	1.93%	0.73%	5.03%	0.79%	0.96%
2026/03/07	11.49%	1.7%	1.71%	2.21%	1.29%	4.3%	4.81%	0.04%	2.79%	9.69%
2026/03/08	10.64%	6.48%	1.54%	2.61%	1.07%	2.78%	7.87%	3.86%	1.69%	0.26%
2026/03/09	5.22%	2.41%	2.04%	2.55%	0.83%	2.17%	4.37%	14.17%	5.24%	4.63%
2026/03/10	8.92%	3.37%	1.81%	3.2%	1.25%	9.87%	0.84%	6.07%	4.2%	0.21%
2026/03/11	7.75%	6.39%	1.37%	3.35%	0.91%	0%	0.02%	14.97%	0.23%	1.84%
2026/03/12	9.25%	11.18%	1.78%	2.4%	1.05%	0.2%	1.77%	7.29%	1.95%	1.02%
2026/03/13	7.16%	9.71%	2.42%	2.59%	2.39%	0.86%	0.98%	5.61%	2.14%	1.59%
2026/03/14	6.9%	4.5%	2.04%	2.84%	1.39%	1.26%	4.6%	0%	1.04%	6.5%
2026/03/15	5.81%	5.81%	1.51%	2.24%	1.26%	4.63%	5.43%	2.99%	5.02%	0.48%
2026/03/16	6.21%	3.38%	1.11%	2.9%	1.63%	1.44%	2.6%	6.13%	2.24%	6.3%
2026/03/17	10.27%	3.59%	5.46%	2.98%	3.04%	0%	0.69%	4.4%	2.3%	4.64%
2026/03/18	7.05%	8.13%	1.86%	2.54%	1.82%	1%	2.92%	9.67%	2.07%	1.65%
2026/03/19	7.32%	0.68%	1.78%	2.17%	2.11%	0.03%	5.46%	8.54%	2.72%	5.58%
2026/03/20	14.41%	4.68%	2.36%	2.62%	2.31%	1.72%	1.74%	4.83%	6.12%	2.02%
2026/03/21	19.11%	1.93%	0.74%	4.13%	1.53%	4.62%	0%	0%	2.87%	0.31%
2026/03/22	14.13%	1.81%	1.39%	4.21%	1.13%	4.64%	2.02%	5.29%	3.39%	1.73%
2026/03/23	7.86%	0.64%	2%	2.81%	2.71%	9.65%	0.01%	6.45%	1.37%	2.6%
2026/03/24	8.41%	3.57%	3.85%	3.21%	2.51%	0%	0.96%	12.65%	1.18%	1.79%
2026/03/25	12.09%	4.97%	2.32%	2.28%	2.91%	1.01%	0.38%	1.39%	1.1%	3.27%
2026/03/26	7.61%	2.75%	4.68%	3.6%	3.59%	1.23%	2.15%	3.97%	2.69%	6.29%
2026/03/27	5.72%	8.45%	3.65%	6.01%	3.54%	3.44%	3.99%	0.41%	1.64%	6.47%
2026/03/28	4.33%	4.17%	4.68%	4.1%	3.24%	0%	0.01%	0%	2.29%	6.76%
2026/03/29	11.31%	0.95%	4.62%	4.93%	1.51%	0%	0.52%	1.21%	2.68%	1.42%
2026/03/30	5.72%	4.69%	7.05%	3.64%	1.74%	2.4%	0.15%	4.56%	0.24%	0%
2026/03/31	11.41%	9.88%	5.58%	4.66%	4.43%	3.61%	3.34%	1.37%	0.17%	0.01%

alignhc.com.au
purephysio.com.au
rapidmedicalsupplies.com.au
betterhelp.com
chemistwarehouse.com.au
thehealthcollab.com.au
peaksportsandspinecentre.com.au
bendandmend.com.au
mphysio.au
healthengine.com.au

In March 2026, alignhc.com.au led with fluctuating impressions, peaking mid-month. purephysio.com.au and rapidmedicalsupplies.com.au showed varied trends, while betterhelp.com gained momentum towards month-end. chemistwarehouse.com.au and others maintained lower shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Rehabilitation - Last month

1
No GP Referral Required - Australia-Based Therapists https://www.betterhelp.com
Customized Therapy And Counselling, 100% Online. No Referrals. No Long Waitlists.
2
Affordable Therapy - Talk With A Therapist Today https://www.forbes.com › online-therapy › best-sites
Affordable, Professional Therapy Online. Text, Chat & Video Options Available. Compare The Best Online Therapy Providers. Easily Contact Licensed Therapists.
3
Physiotherapists Near Me - Same-day Appointments https://www.healthengine.com.au
View Physio clinic near me appointments and book online with Healthengine now.
4
Physio That Comes To You https://myhomephysio.lpage.com.au › at_home › physio
Mobile Physio Adelaide — Expert physios bring fast, personalised care right to your doorstep.
5
NDIS Occupational Therapists https://www.mable.com.au › ndis › therapists
Occupational Therapist Near Me — Clients and Support Workers Connect Based on Mutual Requirements. You Set Rates & Hours.

In the competitive landscape of online therapy and rehabilitation, BetterHelp shines with its promise of no GP referrals and instant access to Australian therapists. Forbes highlights affordability and diverse communication options, while Healthengine and MyHomePhysio emphasize convenience with same-day and at-home physio services. Mable connects clients with NDIS occupational therapists, offering flexibility in rates and hours.

Frequently Asked Questions

Why is the AUS Healthcare & Medical Rehabilitation March 2026 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Rehabilitation March 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Healthcare & Medical Rehabilitation March 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Healthcare & Medical Rehabilitation March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Healthcare & Medical Rehabilitation March 2026 Report?

The AUS Healthcare & Medical Rehabilitation March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Rehabilitation March 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Healthcare & Medical Rehabilitation March 2026 Report for?

The AUS Healthcare & Medical Rehabilitation March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Healthcare & Medical Rehabilitation - PPC Market Share Analysis March 2026