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US Healthcare & Medical Rehabilitation - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
betterhelp.com 7.77
cvs.com 6.31
weightwatchers.com 5.78
zocdoc.com 3.35
forbes.com 2.7
growtherapy.com 2.59
noom.com 1.91
rula.com 1.56
walgreens.com 1.54
discovermymobility.com 1.49
others 65

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In the healthcare PPC landscape, ‘others’ dominate with 65% click share, while betterhelp.com leads individual advertisers at 7.77%. CVS and Weight Watchers follow closely, highlighting diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date betterhelp.com forbes.com growtherapy.com zocdoc.com rula.com weightwatchers.com bestonlinetherapyservices.com cvs.com recoverycentersofamerica.com noom.com
2025/06/01 11.13% 4.73% 3.45% 3.08% 2.3% 3.75% 1.43% 1.36% 1.58% 1.05%
2025/06/02 9.96% 5.06% 3.8% 5.27% 2.66% 3.39% 0.87% 1.17% 1.21% 0.71%
2025/06/03 11.42% 4.65% 3.65% 3.72% 2.94% 4.44% 0.64% 0.99% 1.87% 0.24%
2025/06/04 11.05% 6.45% 3.81% 5.37% 2.67% 4.35% 0.82% 1.61% 1.07% 0.96%
2025/06/05 11.02% 5.28% 3.41% 3.26% 2.55% 3.92% 1.15% 2.39% 1.97% 0.93%
2025/06/06 11.48% 4.9% 4.86% 2.78% 2.41% 3.7% 1.82% 0.95% 1.54% 1.06%
2025/06/07 13.88% 6.22% 2.86% 3.18% 2.48% 4.42% 1.26% 2.3% 1.59% 1.13%
2025/06/08 14.61% 5.83% 3.86% 2.12% 2.61% 4% 1.5% 1.62% 2.47% 1.37%
2025/06/09 14.02% 3.25% 5.67% 3.07% 1.45% 3.64% 1.26% 1.4% 2.69% 1.84%
2025/06/10 13.52% 3.63% 5.72% 2.93% 2.11% 2.88% 1.81% 1.08% 2.02% 1.72%
2025/06/11 10.15% 3.53% 4.41% 3.32% 1.85% 3.02% 1.22% 1.44% 1.98% 1.79%
2025/06/12 11.03% 2.95% 4.75% 3.82% 2.39% 3.05% 0.73% 1.65% 1.12% 1.53%
2025/06/13 9.81% 3.19% 3.73% 4.39% 2.38% 2.7% 2.12% 2.04% 1.97% 2.21%
2025/06/14 10.02% 4.78% 3.89% 1.24% 1.89% 2.9% 1.91% 1.55% 2.69% 2.52%
2025/06/15 11.14% 4.66% 3.29% 3.04% 3.25% 3.09% 2% 1.52% 1.62% 1.99%
2025/06/16 12.06% 4.07% 3.92% 4.33% 3.29% 2.55% 2.7% 0.95% 1.66% 1.6%
2025/06/17 10.04% 4.6% 4.95% 3.69% 2.53% 2.47% 2.51% 1.44% 1.23% 1.84%
2025/06/18 11.09% 3.41% 4.07% 4.61% 2.73% 2.54% 1.23% 1.42% 1.56% 1.52%
2025/06/19 9.63% 3.68% 5.59% 3.61% 2.3% 2.55% 1.08% 1.73% 1.86% 1.85%
2025/06/20 9.09% 3.31% 3.96% 5.52% 2.2% 2.31% 1.84% 1.21% 1.85% 1.47%
2025/06/21 10.14% 3.95% 4.02% 4.43% 2.01% 2.6% 2.31% 1.28% 2.12% 2.18%
2025/06/22 11.03% 4.98% 3.28% 3.22% 2.19% 2.6% 2.15% 1.26% 2.5% 2.04%
2025/06/23 9.16% 4.2% 4.38% 3.88% 2.31% 2.74% 1.43% 1.5% 1.4% 2%
2025/06/24 9.54% 3.54% 4.07% 4.51% 1.81% 2.58% 1.61% 2.1% 1.27% 2.25%
2025/06/25 10.29% 3.15% 5.37% 2.54% 2.41% 2.78% 1.11% 1.4% 1.6% 2.79%
2025/06/26 10.91% 4.07% 5.47% 3.02% 2.69% 2.95% 1.01% 0.92% 1.36% 2.29%
2025/06/27 8.16% 4.45% 4.25% 3.66% 2.56% 2.92% 1.53% 1.64% 1.54% 1.86%
2025/06/28 7.26% 5.07% 4.77% 4.11% 3.19% 3.2% 2.79% 1.03% 1.63% 1.2%
2025/06/29 5.21% 4.29% 4.79% 5.02% 2.43% 3.5% 1.76% 0.76% 1.28% 0.5%
2025/06/30 6.63% 5.81% 5.67% 4.95% 2.71% 2.66% 1.26% 1.22% 1.2% 0.53%

Copyright © Adthena. All rights reserved.

In June 2025, BetterHelp’s ad spend peaked mid-month, then declined, ending at 6.63%. Forbes and GrowTherapy showed fluctuations, closing at 5.81% and 5.67%, respectively. Zocdoc and Rula maintained moderate stability, finishing at 4.95% and 2.71%.

Market Exposure

Competitor Count for US Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 1829
2025/06/02 1885
2025/06/03 1554
2025/06/04 1887
2025/06/05 1927
2025/06/06 2027
2025/06/07 1966
2025/06/08 1899
2025/06/09 1860
2025/06/10 2134
2025/06/11 2134
2025/06/12 1940
2025/06/13 2024
2025/06/14 2087
2025/06/15 2088
2025/06/16 2163
2025/06/17 2192
2025/06/18 2101
2025/06/19 2095
2025/06/20 2226
2025/06/21 2095
2025/06/22 2208
2025/06/23 2238
2025/06/24 2233
2025/06/25 2265
2025/06/26 2127
2025/06/27 2228
2025/06/28 2119
2025/06/29 2149
2025/06/30 2272

Copyright © Adthena. All rights reserved.

June saw a dynamic rise in distinct advertisers, starting at 1,829 and peaking at 2,272. The month concluded with a strong upward trend, indicating increased competition.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
zocdoc.com 0.79%
growtherapy.com 0.31%
reverse.health 0.24%
talkiatry.com 0.18%
bedrockrecoverycenter.com 0.17%
thejoint.com -0.32%
walgreens.com -0.39%
cvs.com -0.73%
weightwatchers.com -1%
betterhelp.com -1.89%

Copyright © Adthena. All rights reserved.

Zocdoc.com surged with a 0.79 increase, while betterhelp.com faced a decline of 1.89.

Campaign Efficiency

US Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date forbes.com growtherapy.com cvs.com betterhelp.com zocdoc.com ro.co rula.com weightwatchers.com discovermymobility.com noom.com
2025/06/01 4.16% 2.28% 6.01% 6.35% 2.35% 1.78% 1.55% 1.96% 2.04% 1.45%
2025/06/02 4.18% 2.34% 5.2% 6.66% 3.64% 1.88% 1.93% 2.08% 1.32% 0.87%
2025/06/03 3.69% 3.04% 4.03% 7.81% 2.84% 2.8% 2.4% 2.84% 0.72% 0.33%
2025/06/04 5.19% 2.7% 6.39% 6.18% 4.07% 2.42% 1.61% 3.25% 2.23% 0.98%
2025/06/05 4.6% 2.32% 8.47% 5.99% 2.59% 2.78% 1.73% 2.91% 1.59% 1.32%
2025/06/06 4.57% 3.7% 4.13% 7.32% 2.15% 2.31% 1.8% 3.27% 1.32% 1.51%
2025/06/07 5.11% 2.2% 8.97% 7.49% 2.51% 2.62% 2.1% 3.16% 1.55% 1.13%
2025/06/08 4.57% 2.93% 6.65% 8.61% 1.75% 1.46% 2.09% 2.46% 1.68% 1.6%
2025/06/09 2.55% 4.18% 6% 8.45% 2.4% 1.91% 1.11% 2.2% 1.11% 1.58%
2025/06/10 3.4% 4.39% 5.07% 8.89% 2.64% 1.5% 1.71% 1.91% 1.59% 1.85%
2025/06/11 3.12% 3.48% 6.09% 6.06% 2.77% 2.23% 1.36% 2.18% 1.15% 1.82%
2025/06/12 2.85% 3.64% 7.07% 6.33% 3.24% 1.73% 1.94% 1.61% 1.29% 1.56%
2025/06/13 2.93% 2.86% 8.93% 5.83% 4.1% 2.24% 1.93% 1.52% 1.18% 2.36%
2025/06/14 3.76% 2.9% 5.93% 5.56% 1.42% 2.42% 1.31% 1.57% 1.07% 2.93%
2025/06/15 3.48% 2.15% 6.09% 5.79% 2.63% 2.21% 1.99% 1.48% 1.46% 2.1%
2025/06/16 3.42% 3.29% 4.19% 7.07% 3.83% 1.87% 2.63% 1.25% 0.79% 1.6%
2025/06/17 3.72% 4.18% 6.36% 5.64% 3.29% 1.91% 1.99% 1.19% 1.02% 1.98%
2025/06/18 3.09% 3.19% 6.06% 5.9% 4.1% 1.58% 2.15% 1.34% 1.39% 1.58%
2025/06/19 3.11% 4.22% 7.04% 5.93% 3.4% 2.1% 1.89% 1.4% 1.66% 1.86%
2025/06/20 2.79% 3.09% 4.81% 5.75% 4.72% 1.77% 2% 1.27% 1.33% 1.81%
2025/06/21 3.39% 2.8% 5.39% 5.93% 3.96% 1.84% 1.71% 1.39% 1.51% 2.32%
2025/06/22 4.17% 2.8% 5.32% 6.83% 2.95% 1.76% 1.81% 1.43% 1.73% 2.04%
2025/06/23 3.63% 3.07% 5.68% 5.83% 3.37% 1.66% 1.78% 1.65% 1.35% 2.25%
2025/06/24 2.89% 2.87% 7.84% 6.11% 3.95% 2.21% 1.55% 1.7% 1.5% 2.66%
2025/06/25 2.76% 4.15% 5.65% 6.61% 2.41% 2.37% 2.1% 2.03% 1.15% 3.13%
2025/06/26 3.46% 3.86% 3.89% 6.99% 2.57% 2% 2.31% 2.05% 0.8% 2.42%
2025/06/27 3.21% 3.08% 6.47% 5% 3.4% 1.94% 1.94% 1.89% 0.89% 1.81%
2025/06/28 3.89% 3.59% 4.36% 4.08% 3.59% 1.68% 2.39% 2.56% 1.2% 1.31%
2025/06/29 3.65% 3.64% 3.6% 3.39% 4.03% 2.21% 2.04% 3.31% 1.26% 0.72%
2025/06/30 4.75% 4.58% 4.52% 4.3% 4.1% 2.44% 2.24% 2.05% 1.13% 0.84%

Copyright © Adthena. All rights reserved.

June’s PPC landscape saw dynamic shifts. Forbes.com fluctuated, peaking mid-month. Growtherapy.com surged, especially on the 30th. CVS.com maintained strong presence, while Betterhelp.com led consistently. Zocdoc.com and Ro.co showed moderate activity. Rula.com and Weightwatchers.com had steady trends. Discovermymobility.com and Noom.com experienced lower visibility.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    BetterHelp Online Therapy | No Waiting Rooms or Driving https://www.betterhelp.com

    Personalized Therapy for a Happier You. Our Quiz Helps Match You to the Right Therapist.

  2. 2
    Rapid Pain Relief Pros in NYC - Chiropractor Near Me https://www.prestigehealthwellness.com

    Rapid pain alleviation and personalized care for your needs from NYC's top Chiros.

  3. 3
    Affordable Couples Therapy https://www.regain.us

    No Waiting Rooms or Driving — Our Licensed Therapists are Ready to Help. Now is the Time to Put Your Relationship First.

  4. 4
    Ozempic® Prescription, Online - $45 to Start Ozempic https://www.ro.co

    See safety info & box warning. Rx only, if appropriate. $45 1st, then $145/mo. Meds excl. 1:1...

  5. 5
    Become an Addiction Counselor - Fast-Track Certification https://online-alcohol-substance-abuse-counseling-getinfo-hilbert.virtualadviser.com › counseling

    Get expertise in alcohol & substance abuse counseling. Flexible online courses. Learn More

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In the competitive landscape of healthcare PPC ads, BetterHelp and Regain.us emphasize convenience and personalization, offering online therapy without the hassle of waiting rooms. Prestige Health Wellness highlights rapid pain relief in NYC, while Ro.co focuses on affordable Ozempic prescriptions. Virtualadviser.com promotes fast-track addiction counselor certification, catering to career-focused individuals.

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