US Healthcare & Medical Rehabilitation - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Rehabilitation – US

Google AI Overview visibility for Healthcare & Medical Rehabilitation US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 35.1008123314
64.8991876686
35%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 51
49
51%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 4%
Navigational 1%
Seasonal 0%
Local 2%
Problem Solving 47%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
betterhelp.com 8.13
forbes.com 6
zocdoc.com 4.65
ro.co 3.78
growtherapy.com 3.78
weightwatchers.com 2.7
cvs.com 2.36
noom.com 2.08
headway.co 1.87
sondermind.com 1.34
others 63.31
  • betterhelp.com - 8.13%
  • forbes.com - 6%
  • zocdoc.com - 4.65%
  • ro.co - 3.78%
  • growtherapy.com - 3.78%
  • weightwatchers.com - 2.7%
  • cvs.com - 2.36%
  • noom.com - 2.08%
  • headway.co - 1.87%
  • sondermind.com - 1.34%
  • others - 63.31%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, BetterHelp leads with 8.13% click share, followed by Forbes at 6.00%. Others dominate with 63.31%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date betterhelp.com forbes.com zocdoc.com growtherapy.com ro.co headway.co helloalma.com rula.com noom.com cvs.com
2025/10/01 6.19% 6.43% 3.24% 5.35% 2.91% 1.14% 0.82% 0.84% 1.36% 4.71%
2025/10/02 8.01% 4.3% 3.55% 4.53% 2.71% 2.51% 1.3% 0.71% 1.37% 3.46%
2025/10/03 8.57% 4.15% 6.31% 3.31% 2.81% 2.3% 2.18% 1.35% 1.73% 0.39%
2025/10/04 8.72% 5.99% 5.8% 4% 3.12% 2.16% 1.24% 0.8% 1.78% 0.91%
2025/10/05 8.61% 5.9% 3.88% 3.4% 3.16% 1.48% 1.61% 1.77% 2.06% 1.27%
2025/10/06 8.82% 6.19% 5.98% 4.28% 3.09% 1.63% 0.82% 0.92% 2.11% 1.13%
2025/10/07 8.39% 6.09% 3.59% 5.92% 2.97% 1.49% 1.3% 1.1% 1.27% 1.08%
2025/10/08 8% 5.58% 4.55% 3.54% 3.03% 1.93% 0.89% 1.01% 1.41% 1.08%
2025/10/09 7.59% 5.3% 4.76% 3.3% 2.3% 2% 1.16% 1.57% 1.12% 1.61%
2025/10/10 7.82% 6.94% 4.82% 3.81% 2.37% 1.72% 0.84% 1.18% 1.24% 1.83%
2025/10/11 8.91% 6.42% 4.48% 3.86% 2.49% 1.87% 1.14% 1.25% 1.47% 0.74%
2025/10/12 8.75% 6.24% 4.64% 3.6% 3.21% 2.63% 1.09% 1.45% 1.34% 0.97%
2025/10/13 8.25% 6.15% 6.01% 3.94% 3.5% 2.16% 0.94% 1.4% 1.91% 0.87%
2025/10/14 7.56% 5.6% 5.35% 4.78% 4.37% 1.65% 1.08% 0.88% 2.15% 1.15%
2025/10/15 7.69% 4.5% 4.84% 4.09% 4.78% 2.19% 1.45% 0.83% 2.17% 1.36%
2025/10/16 7.98% 4.92% 4.58% 3.59% 4.11% 1.54% 1.06% 1.78% 2.84% 2.33%
2025/10/17 7.08% 5% 3.93% 2.66% 4.78% 1.95% 1.02% 1.06% 3.04% 3.29%
2025/10/18 7.45% 6.11% 3.14% 2.06% 3.07% 1.92% 1.22% 1.26% 2.41% 3.86%
2025/10/19 8.54% 7.06% 2.96% 2.82% 2.54% 1.26% 1.11% 1.37% 2.33% 4.2%
2025/10/20 10.25% 6.56% 4.02% 4.46% 3.25% 2.53% 1.04% 2.87% 1.94% 4.05%
2025/10/21 10.34% 7.49% 4.31% 4.04% 3.51% 2.66% 1.79% 2.21% 2.02% 2.39%
2025/10/22 12.51% 8.29% 4.65% 4.52% 3.23% 3.26% 1.49% 2.02% 1.61% 1.68%
2025/10/23 12.07% 7.95% 4.33% 6.42% 3.13% 2.45% 2.35% 1.23% 1.57% 1.53%
2025/10/24 11.09% 7.89% 6.33% 4.12% 3.79% 2.6% 1.46% 1.81% 1.3% 1.22%
2025/10/25 11.51% 7.12% 3.15% 5% 2.94% 3.02% 1.25% 0.81% 1.19% 2.23%
2025/10/26 12.35% 7.2% 4.56% 5.08% 2.92% 2.47% 1.69% 1.38% 1.84% 1.27%
2025/10/27 12.61% 5.84% 3.55% 6.03% 3.4% 1.91% 1.97% 2.07% 1.4% 1.75%
2025/10/28 10.15% 7.51% 5.93% 5.07% 3.34% 2.34% 1.56% 1.83% 1.28% 1.71%
2025/10/29 9.74% 9.26% 4.8% 5.58% 3.31% 2.62% 1.41% 2.09% 1.17% 0.75%
2025/10/30 9.99% 7.59% 8.71% 5.64% 2.66% 2.5% 1.55% 1.95% 1.52% 1.12%
2025/10/31 9.59% 8.8% 6.19% 4.57% 3.95% 2.77% 1.91% 1.84% 1.43% 1.15%
  • betterhelp.com
  • forbes.com
  • zocdoc.com
  • growtherapy.com
  • ro.co
  • headway.co
  • helloalma.com
  • rula.com
  • noom.com
  • cvs.com

Copyright © Adthena. All rights reserved.

In October 2025, BetterHelp’s PPC spend surged, peaking at 12.61% on the 27th. Forbes and Zocdoc showed fluctuating trends, while GrowTherapy and Ro.co maintained moderate levels. Headway, HelloAlma, and Rula had lower shares, with CVS and Noom trailing.

Market Exposure

Competitor Count for US Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 2411
2025/10/02 2290
2025/10/03 2268
2025/10/04 2220
2025/10/05 2305
2025/10/06 2314
2025/10/07 2261
2025/10/08 2218
2025/10/09 2209
2025/10/10 2216
2025/10/11 2167
2025/10/12 2215
2025/10/13 2249
2025/10/14 2153
2025/10/15 2236
2025/10/16 2157
2025/10/17 2193
2025/10/18 2266
2025/10/19 2224
2025/10/20 2328
2025/10/21 2075
2025/10/22 2127
2025/10/23 2169
2025/10/24 2219
2025/10/25 2101
2025/10/26 2120
2025/10/27 2206
2025/10/28 2158
2025/10/29 2173
2025/10/30 2068
2025/10/31 2121

Copyright © Adthena. All rights reserved.

October saw a fluctuating trend in distinct advertisers, starting at 2,411 and ending at 2,121. Mid-month, numbers dipped to 2,075, reflecting a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
walgreens.com 0.83%
cvs.com 0.82%
reverse.health 0.51%
rula.com 0.39%
virtualadviser.com 0.34%
hingehealth.com -0.43%
faynutrition.com -0.44%
sondermind.com -0.66%
betterhelp.com -0.78%
zocdoc.com -0.8%

Copyright © Adthena. All rights reserved.

Walgreens and CVS saw the largest click share gains, with increases of 0.83 and 0.82, respectively. Meanwhile, Zocdoc experienced the most significant decline, dropping by 0.8.

Campaign Efficiency

US Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date betterhelp.com forbes.com zocdoc.com ro.co growtherapy.com headway.co cvs.com noom.com sonobello.com sondermind.com
2025/10/01 5.07% 5.22% 3.09% 2.9% 4.53% 0.94% 6.4% 1.13% 1.13% 1.96%
2025/10/02 6.69% 3.5% 3.81% 2.7% 3.94% 2.07% 5.02% 1.22% 1.25% 2.18%
2025/10/03 7.95% 3.68% 6.94% 2.98% 2.87% 1.96% 0.54% 1.45% 1.2% 1.27%
2025/10/04 8.18% 5.38% 6.42% 3.4% 3.67% 2.07% 1.34% 1.6% 1.32% 0.83%
2025/10/05 7.82% 5.3% 4.12% 3.46% 3.01% 1.44% 1.79% 1.77% 1.36% 0.82%
2025/10/06 8.45% 5.76% 6.37% 3.32% 4.27% 1.68% 1.62% 1.89% 1.42% 3.22%
2025/10/07 7.97% 5.58% 3.79% 3.22% 5.53% 1.45% 1.55% 1.24% 1.12% 1.46%
2025/10/08 8.05% 5.37% 5.07% 3.2% 3.23% 1.96% 1.6% 1.34% 1.76% 1.54%
2025/10/09 7.53% 5.11% 5.28% 2.56% 3.03% 1.96% 2.18% 1.14% 1.94% 1.43%
2025/10/10 7.42% 6.6% 4.86% 2.69% 3.46% 1.91% 2.39% 1.22% 1.69% 1.12%
2025/10/11 9.11% 6.25% 4.91% 2.85% 3.76% 1.7% 0.98% 1.47% 1.8% 1.33%
2025/10/12 8.76% 5.83% 5.14% 3.61% 3.41% 2.52% 1.22% 1.33% 1.52% 1.52%
2025/10/13 8.28% 5.94% 6.89% 3.7% 3.81% 2.13% 1.09% 1.75% 1.31% 2.78%
2025/10/14 7.57% 5.25% 6.15% 4.85% 4.56% 1.63% 1.33% 2.06% 1.94% 2.5%
2025/10/15 7.65% 4.38% 5.39% 5% 4.02% 2.22% 1.74% 2% 1.28% 1.02%
2025/10/16 7.9% 4.74% 5.03% 4.29% 3.47% 1.49% 2.71% 2.66% 1.54% 1.53%
2025/10/17 6.05% 4.51% 4.35% 5% 2.25% 1.88% 3.86% 2.96% 1.73% 1.16%
2025/10/18 6.11% 5.48% 3.21% 3.34% 1.69% 1.69% 4.91% 2.33% 1.26% 0.51%
2025/10/19 6.55% 5.74% 2.77% 2.66% 2.23% 1.11% 5.41% 2.3% 1.13% 0.8%
2025/10/20 7.36% 4.95% 3.54% 3.36% 3.67% 2.15% 5.15% 2.04% 0.92% 0.76%
2025/10/21 7.24% 5.69% 4.36% 3.9% 3.11% 2.24% 3.03% 1.97% 0.96% 0.45%
2025/10/22 8.9% 6.14% 4.53% 4.16% 3.58% 2.98% 2.27% 1.83% 1.02% 1.18%
2025/10/23 8.46% 6.23% 4.18% 3.96% 5.07% 2.06% 2% 1.61% 1.03% 1.59%
2025/10/24 7.64% 5.76% 6.17% 4.28% 3.1% 2.13% 1.46% 1.19% 1.4% 0.85%
2025/10/25 8% 5.14% 2.68% 3.45% 3.91% 2.26% 2.9% 1.18% 1.17% 0.57%
2025/10/26 8.35% 5.5% 4.74% 3.63% 3.82% 1.73% 1.61% 1.99% 1.68% 1.1%
2025/10/27 7.89% 4.4% 3.16% 3.95% 3.74% 1.36% 2.61% 1.36% 1.59% 1.44%
2025/10/28 6.51% 5.62% 5.32% 4.15% 3.15% 1.71% 2.47% 1.18% 1.39% 1.45%
2025/10/29 7.1% 7.39% 4.9% 4.04% 4.11% 1.92% 0.92% 1.16% 1.14% 1.19%
2025/10/30 7.06% 6.08% 8.67% 2.99% 4.05% 2.03% 1.48% 1.38% 1.11% 0.62%
2025/10/31 7.11% 7.04% 5.93% 4.38% 3.3% 2.17% 1.29% 1.25% 1.19% 0.62%
  • betterhelp.com
  • forbes.com
  • zocdoc.com
  • ro.co
  • growtherapy.com
  • headway.co
  • cvs.com
  • noom.com
  • sonobello.com
  • sondermind.com

Copyright © Adthena. All rights reserved.

In October 2025, BetterHelp’s impression share fluctuated, peaking at 9.11% on the 11th. Forbes saw a rise, ending at 7.04%. Zocdoc spiked to 8.67% on the 30th. Ro.co and Growtherapy had varied trends, while Headway and CVS showed modest changes. Noom, Sonobello, and Sondermind maintained lower shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Rehabilitation - Last month
  1. 1
    BetterHelp Online Therapy https://www.betterhelp.com

    Average Session Rating: 4.9/5 — Therapy To Help You Feel Your Best. Take The First Step Towards Happiness With BetterHelp.

  2. 2
    Affordable Couples Therapy https://www.regain.us

    No Waiting Rooms or Driving — Our Licensed Therapists are Ready to Help. Now is the Time to Put Your Relationship First.

  3. 3
    Ozempic® Prescription, Online - $45 to Start Ozempic https://www.ro.co › glp-1 › ozempic

    See safety info & box warning. Rx only, if appropriate. $45 1st, then $145/mo. Meds excl. 1:1...

  4. 4
    The Joint Chiropractic - $29 First Visit https://www.thejoint.com › the-joint › local

    $29 New Patient Special. Includes a Complete Consultation, Exam and Adjustment.

  5. 5
    Chiropractor Near Me - Find In-Network Chiropractors https://book.zocdoc.com › chiropractor › book-now

    Book a Chiropractor in your area with availability that fits your schedule. Find the right...

Copyright © Adthena. All rights reserved.

In the realm of healthcare PPC, BetterHelp shines with a 4.9/5 session rating, promoting happiness through online therapy. Regain.us emphasizes relationship care with accessible, licensed therapists. Ro.co offers a cost-effective start to Ozempic prescriptions. The Joint Chiropractic entices with a $29 new patient special, while Zocdoc simplifies finding in-network chiropractors.

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