UK Healthcare & Medical Rehabilitation - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Rehabilitation – UK

Google AI Overview visibility for Healthcare & Medical Rehabilitation UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 55.8399711804
44.1600288196
55%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 3%
Navigational 20%
Seasonal 0%
Local 8%
Problem Solving 18%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
careco.co.uk 11.91
betterhelp.com 5.73
zippermobilityscooters.com 4.62
welzo.com 4.48
medexpress.co.uk 4.12
myjuniper.co.uk 3.8
pdsa.org.uk 3.54
ebay.co.uk 3.4
revitive.com 2.6
greatbritishmobility.co.uk 2.32
others 53.48
  • careco.co.uk - 11.91%
  • betterhelp.com - 5.73%
  • zippermobilityscooters.com - 4.62%
  • welzo.com - 4.48%
  • medexpress.co.uk - 4.12%
  • myjuniper.co.uk - 3.8%
  • pdsa.org.uk - 3.54%
  • ebay.co.uk - 3.4%
  • revitive.com - 2.6%
  • greatbritishmobility.co.uk - 2.32%
  • others - 53.48%

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In the healthcare PPC landscape, CareCo leads with 11.91% click share, followed by BetterHelp at 5.73%. Others dominate with 53.48%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date medexpress.co.uk myjuniper.co.uk betterhelp.com careco.co.uk welzo.com forbes.com opusbiological.com zippermobilityscooters.com thechelseapsychologyclinic.com hollandandbarrett.com
2026/09/01 2.14% 5.24% 6.72% 5.23% 2.9% 0.6% 5.81% 2.27% 2.25% 0.86%
2026/09/02 8.7% 6.23% 6.17% 6.42% 2.52% 0.75% 2.73% 2.64% 1.36% 2.24%
2026/09/03 7.04% 6.13% 6.63% 8.38% 3.34% 0.85% 1.44% 4.33% 2.22% 1.56%
2026/09/04 9.46% 3.94% 7.85% 7.45% 3.78% 1.99% 2.71% 3.2% 1.05% 2.14%
2026/09/05 12.73% 6.13% 7.83% 6.89% 2.56% 1.87% 0.32% 4.26% 2.23% 4.03%
2026/09/06 6.5% 5.48% 10.81% 7.71% 3.5% 2.82% 0.64% 3.57% 2.11% 1.22%
2026/09/07 7.63% 6.09% 11.18% 6.78% 3% 2.9% 2.13% 2.58% 1.8% 1.79%
2026/09/08 7.57% 8.08% 9.49% 6.6% 3.21% 2.59% 1.24% 4.1% 0.77% 2.14%
2026/09/09 9.04% 6.26% 7.02% 6.69% 2.71% 1.54% 1.87% 4.28% 1.56% 2.56%
2026/09/10 8.38% 5.75% 8.28% 5.72% 2.97% 0.93% 1.17% 4.39% 2.04% 2.12%
2026/09/11 8% 6.32% 5.06% 6.69% 3.16% 1.45% 1.94% 2.38% 1.32% 1.84%
2026/09/12 9.49% 8.65% 4.52% 6.27% 2.54% 0.68% 3.5% 3.75% 1.4% 2.06%
2026/09/13 7.71% 8.59% 3.69% 7.43% 3.12% 0.37% 4.33% 2.99% 1.04% 2.34%
2026/09/14 7.34% 7.15% 3.99% 6.74% 2.07% 0.61% 3.8% 3.04% 0.63% 1.36%
2026/09/15 8.65% 7.3% 7.53% 4.02% 1.05% 1.41% 3.66% 1.19% 0.73% 3.17%
2026/09/16 12.64% 9.49% 8.05% 5.78% 2.14% 1.92% 0.7% 2.32% 1.59% 2.55%
2026/09/17 8.01% 8.41% 7.72% 5.76% 2.21% 3.1% 1.19% 2.4% 1.68% 1.78%
2026/09/18 9.88% 9.32% 8.52% 5.11% 2.42% 2.66% 0.61% 2.34% 1.57% 2.39%
2026/09/19 11.94% 7.32% 9.59% 4.27% 2.5% 2.52% 0.79% 2.28% 2.18% 2.45%
2026/09/20 9.82% 7.51% 8.53% 3.68% 2.43% 2.18% 2.28% 2.42% 0.19% 2.6%
2026/09/21 10.5% 6.8% 9.02% 3.97% 1.66% 2.46% 0.98% 1.78% 1.96% 1.46%
2026/09/22 11.08% 7.7% 8.28% 3.65% 2.89% 1.97% 1.05% 2.05% 1.85% 1.28%
2026/09/23 10.91% 7.46% 8.2% 4.22% 2.26% 1.94% 1.14% 1.75% 2.25% 1.32%
2026/09/24 8.43% 7.95% 8.1% 4.45% 1% 2.08% 1.86% 2.11% 2.2% 2.03%
2026/09/25 10.65% 11.42% 8.15% 3.85% 2.11% 2.28% 1.61% 1.72% 1.78% 1.45%
2026/09/26 13.94% 10.68% 10.74% 6.02% 2.37% 2.23% 1.52% 1.38% 2.04% 1.32%
2026/09/27 10.85% 11.8% 8.71% 5.26% 2.54% 2.32% 4.15% 1.3% 0.08% 1.95%
2026/09/28 7.22% 7.55% 10.88% 5.53% 3.15% 2.06% 2.2% 1.75% 3.17% 1.84%
2026/09/29 14.34% 11.04% 7.06% 6.27% 2.02% 1.73% 1.39% 1.73% 1.39% 3.82%
2026/09/30 10.33% 8.56% 7.8% 6.97% 2.61% 2.34% 1.81% 1.76% 1.37% 1.26%
  • medexpress.co.uk
  • myjuniper.co.uk
  • betterhelp.com
  • careco.co.uk
  • welzo.com
  • forbes.com
  • opusbiological.com
  • zippermobilityscooters.com
  • thechelseapsychologyclinic.com
  • hollandandbarrett.com

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In September 2026, MedExpress.co.uk led with fluctuating spend, peaking at 14.34% on the 29th. MyJuniper.co.uk and BetterHelp.com followed, showing consistent engagement. The month concluded with MedExpress.co.uk maintaining dominance.

Market Exposure

Competitor Count for UK Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 429
2026/09/02 459
2026/09/03 453
2026/09/04 502
2026/09/05 476
2026/09/06 479
2026/09/07 524
2026/09/08 518
2026/09/09 513
2026/09/10 502
2026/09/11 489
2026/09/12 491
2026/09/13 461
2026/09/14 435
2026/09/15 498
2026/09/16 503
2026/09/17 518
2026/09/18 548
2026/09/19 533
2026/09/20 552
2026/09/21 533
2026/09/22 564
2026/09/23 546
2026/09/24 527
2026/09/25 523
2026/09/26 491
2026/09/27 473
2026/09/28 470
2026/09/29 478
2026/09/30 454

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September saw a dynamic shift in distinct advertisers, starting at 429 and peaking at 564 mid-month. The month concluded with a slight dip to 454, reflecting fluctuating advertiser engagement.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
myjuniper.co.uk 1.47%
medexpress.co.uk 1%
betterhelp.com 0.99%
pdsa.org.uk 0.77%
bodyset.co.uk 0.56%
ebay.co.uk -0.97%
revitive.com -0.98%
essentialaids.com -1.2%
zippermobilityscooters.com -1.32%
careco.co.uk -2.29%

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In the past month, myjuniper.co.uk surged by 1.47% in click share, while careco.co.uk dropped by 2.29%.

Campaign Efficiency

UK Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date careco.co.uk myjuniper.co.uk medexpress.co.uk betterhelp.com ebay.co.uk welzo.com zippermobilityscooters.com hollandandbarrett.com greatbritishmobility.co.uk essentialaids.com
2026/09/01 7.73% 4.15% 1.3% 3.56% 6.04% 5.19% 4.5% 1.01% 1.2% 1.92%
2026/09/02 9.26% 4.08% 5.36% 3.2% 4.13% 4.54% 4.64% 2.58% 2.41% 2.59%
2026/09/03 11.87% 3.71% 4.14% 3.7% 4.61% 5.76% 7.15% 1.79% 3.66% 3.91%
2026/09/04 10.83% 2.59% 4.97% 4.23% 6.27% 6.54% 6.05% 2.36% 3.02% 3.06%
2026/09/05 10.48% 3.81% 6.86% 4.64% 5.5% 4.69% 6.13% 3.13% 2.69% 3.76%
2026/09/06 10.38% 3.5% 3.74% 5.48% 5.75% 5.82% 5.54% 1.68% 3.73% 2.42%
2026/09/07 9.61% 3.97% 5.54% 5.96% 3.23% 5.09% 4.85% 2.54% 1.63% 2.55%
2026/09/08 9.97% 4.81% 5.16% 5.02% 3.84% 5.38% 5.82% 2.29% 2.73% 2.92%
2026/09/09 10.12% 3.88% 5.45% 3.77% 4.16% 4.74% 5.96% 2.13% 2.73% 3.1%
2026/09/10 8.84% 4.04% 5.16% 4.47% 4.97% 5.39% 6.5% 2.09% 3.25% 2.71%
2026/09/11 9.37% 3.85% 4.83% 2.8% 6.67% 5.39% 3.82% 2.28% 1.41% 2.57%
2026/09/12 8.89% 5.39% 6.03% 2.49% 5.45% 4.22% 5.34% 2.91% 1.59% 3.04%
2026/09/13 11.07% 4.39% 4.5% 1.92% 3.42% 5.21% 4.93% 2.37% 1.43% 2.3%
2026/09/14 9.64% 5.38% 5.35% 2.18% 2.98% 3.67% 5.42% 1.63% 2.46% 2.41%
2026/09/15 6.43% 5.68% 6.57% 4.25% 5.19% 2% 2.05% 3.1% 1.17% 1.79%
2026/09/16 8.93% 7.13% 8.25% 4.51% 3.2% 3.96% 4.27% 2.36% 2.06% 1.58%
2026/09/17 9.52% 5.47% 5.74% 4.3% 2.94% 4.07% 4.47% 1.54% 1.6% 1.62%
2026/09/18 8.43% 6.25% 6.05% 5.23% 3.81% 4.38% 4.56% 2.13% 1.44% 1.95%
2026/09/19 6.88% 4.75% 7.03% 5.91% 3.77% 4.29% 4.76% 2.07% 3.23% 1.64%
2026/09/20 6.07% 5.27% 6.62% 5.28% 3.62% 4.51% 5.35% 2.48% 1.21% 1.13%
2026/09/21 6.56% 5.21% 7.09% 5.55% 2.86% 3.03% 3.88% 1.74% 1.6% 1.08%
2026/09/22 5.8% 5.55% 6.91% 5.14% 3.35% 4.88% 4.22% 1.77% 2.14% 1.34%
2026/09/23 6.69% 5.59% 7.47% 5.13% 2.31% 3.83% 3.68% 1.96% 1.7% 1.58%
2026/09/24 6.82% 6.32% 5.45% 4.99% 2.88% 1.65% 4.44% 2.62% 1.34% 1.84%
2026/09/25 6.24% 7.58% 7.15% 5.28% 2.84% 4.17% 3.82% 2.14% 2.36% 1.09%
2026/09/26 9.83% 7.1% 7.4% 6.47% 3.58% 4.43% 2.91% 1.82% 1.79% 1.04%
2026/09/27 8.22% 8.34% 7.46% 5.59% 2.33% 4.47% 2.85% 2.31% 0.76% 0.82%
2026/09/28 8.14% 5.13% 5.75% 6.14% 3.24% 4.98% 3.41% 2.23% 2.41% 1.23%
2026/09/29 9.71% 7.17% 8.71% 4.2% 5.47% 3.18% 3.59% 2.98% 1.96% 1.04%
2026/09/30 10.72% 6.71% 6.45% 4.48% 4.48% 4.36% 3.68% 1.62% 1.4% 1.23%
  • careco.co.uk
  • myjuniper.co.uk
  • medexpress.co.uk
  • betterhelp.com
  • ebay.co.uk
  • welzo.com
  • zippermobilityscooters.com
  • hollandandbarrett.com
  • greatbritishmobility.co.uk
  • essentialaids.com

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In September 2026, CareCo.co.uk led with fluctuating impressions, peaking at 11.87% on the 3rd. MyJuniper.co.uk saw a steady rise, closing at 6.71%. MedExpress.co.uk’s share varied, ending at 6.45%. BetterHelp.com and eBay.co.uk experienced ups and downs, finishing at 4.48%. Welzo.com and ZipperMobilityScooters.com showed moderate changes, closing at 4.36% and 3.68%, respectively. HollandAndBarrett.com and GreatBritishMobility.co.uk had minor fluctuations, ending at 1.62% and 1.40%. EssentialAids.com remained stable, closing at 1.23%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Rehabilitation - Last month
  1. 1
    Therapy Without Referrals | No GP Referral Required https://www.betterhelp.com

    No Referrals, No Waiting Rooms. Start Your Healing Journey With A Professional Therapist. About 95% Of Customers Can Find A Therapist Within 48 Hours. 100% Online And Easy Sign-Up.

  2. 2
    CareCo – Up to 50% Off Sale - Mobility Scooters Sale https://www.careco.co.uk

    The UK's Leading Mobility Scooter Retailer. Shop Our Wide Range of Mobility Scooters. Up to 50% Off Sale – Shop Mobility Scooters at CareCo Today. UKs Largest Brands. 3 Months Free Insurance.

  3. 3
    Lower Back Pain Treatment https://www.coventgardenphysio.com

    By Expert Physio — We aim to restore pain free movement and full function as soon as possible. Expert Diagnosis & Treatment by Covent Garden Physios. 8am-8pm.

  4. 4
    Start Therapy in London – Find the Right Therapist - Meela UK https://www.meelahealth.com

    Find a therapist near you or surrounding area in London. Start therapy today with a good therapist for you – 9 out of 10 find the right therapist.

  5. 5
    Weight Loss Covered By NHS? - Now £64, Was £165 https://www.myjuniper.co.uk › weight › medication

    Weight loss medication just £64* and various discounts over 6 months. Limited time only. You're...

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In the competitive landscape of healthcare PPC ads, BetterHelp stands out with its promise of immediate, referral-free therapy access, boasting a 95% therapist match rate within 48 hours. CareCo captures attention with significant discounts on mobility scooters, emphasizing affordability and leading UK brands. Covent Garden Physio focuses on expert treatment for lower back pain, offering extended hours for convenience. Meela Health highlights personalized therapy matching in London, ensuring 90% satisfaction. MyJuniper.co.uk appeals with NHS-covered weight loss solutions, offering substantial savings. Each ad uniquely addresses urgent healthcare needs with compelling offers.

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