UK Healthcare & Medical Rehabilitation - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Rehabilitation – UK

Google AI Overview visibility for Healthcare & Medical Rehabilitation UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 30.2057524
69.7942476
30%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 47
53
47%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 4%
Navigational 3%
Seasonal 0%
Local 4%
Problem Solving 32%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
betterhelp.com 16.28
pdsa.org.uk 5.53
weightwatchers.com 5.09
myjuniper.co.uk 3.24
careco.co.uk 2.96
west1physio.com 2.37
medexpress.co.uk 1.94
octopusclinic.com 1.76
revitive.com 1.53
solistherapy.com 1.44
others 57.86
  • betterhelp.com - 16.28%
  • pdsa.org.uk - 5.53%
  • weightwatchers.com - 5.09%
  • myjuniper.co.uk - 3.24%
  • careco.co.uk - 2.96%
  • west1physio.com - 2.37%
  • medexpress.co.uk - 1.94%
  • octopusclinic.com - 1.76%
  • revitive.com - 1.53%
  • solistherapy.com - 1.44%
  • others - 57.86%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, BetterHelp leads with 16.28% click share, followed by PDSA at 5.53%. Others dominate with 57.86%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date betterhelp.com myjuniper.co.uk medexpress.co.uk bestonlinetherapyservices.com thechelseapsychologyclinic.com forbes.com west1physio.com weightwatchers.com octopusclinic.com onlineclinic.co.uk
2026/04/01 13.31% 8.09% 6.67% 3.61% 2.57% 2.33% 2.6% 2.59% 2.19% 3.27%
2026/04/02 17.17% 6.63% 4.22% 3.06% 3.84% 2% 1.53% 1.28% 0.94% 3.88%
2026/04/03 17.66% 7.03% 4.18% 3.12% 0% 2.65% 1.63% 1.81% 2.09% 2.14%
2026/04/04 18.52% 5.15% 1.93% 3.61% 0% 3.68% 3.84% 2.06% 2.15% 0.48%
2026/04/05 14.77% 8.2% 7.65% 2.67% 0% 4.22% 2.24% 1.94% 2.8% 4.07%
2026/04/06 16.13% 5.81% 3.66% 2.35% 0% 3.52% 4.01% 1.61% 5.23% 3.68%
2026/04/07 17.17% 5.78% 3.77% 1.68% 0% 4.02% 0.73% 1.51% 2.73% 1.23%
2026/04/08 17.16% 4.3% 5.41% 1.68% 0% 2.91% 3.77% 2.65% 3.27% 1.55%
2026/04/09 18.14% 5.17% 2.75% 3.05% 2.82% 2.86% 2.15% 1.42% 2.11% 1.5%
2026/04/10 15.83% 9.44% 8.77% 1.61% 2.56% 2.88% 0.86% 1.6% 3.4% 5.65%
2026/04/11 19.08% 6.05% 2.96% 3.02% 0% 3.27% 1.6% 2.53% 2.93% 4.19%
2026/04/12 20.29% 6.01% 2.92% 2.95% 0% 4.27% 4.67% 1.46% 1.99% 3.24%
2026/04/13 23.94% 1.83% 0.17% 3.13% 2.84% 5.65% 1.86% 1.64% 0.53% 0.04%
2026/04/14 19.23% 8.05% 3.17% 1.2% 4.01% 3.67% 0.12% 2.56% 2.92% 1%
2026/04/15 18.42% 7.14% 2.41% 2.03% 3.4% 2.69% 1.81% 2.33% 1.73% 1.72%
2026/04/16 19.14% 4.8% 1.58% 2.08% 3.5% 2.78% 2.45% 1.62% 0.83% 2.19%
2026/04/17 19.37% 4.69% 2.22% 1.61% 2.83% 2.27% 1.85% 2.43% 3.24% 0.73%
2026/04/18 18.19% 6.68% 7.01% 1.96% 0% 2.24% 2.88% 1.5% 0.42% 2.86%
2026/04/19 15.94% 6.15% 6.44% 1.92% 0% 1.97% 2.79% 1.24% 2.69% 3.12%
2026/04/20 19.45% 5.58% 2.58% 2.2% 2.64% 2.58% 1.48% 2.04% 2.61% 2.36%
2026/04/21 19.79% 4.94% 2.51% 2.61% 3.31% 1.76% 0.99% 1.66% 1.4% 1.9%
2026/04/22 21.87% 2.35% 1.42% 2.72% 4.56% 2.45% 0.95% 1.64% 2.98% 0.76%
2026/04/23 19.1% 4.03% 3.55% 3.39% 3.48% 1.82% 2.42% 1.49% 1.12% 2.09%
2026/04/24 19.13% 5.01% 2.76% 3.94% 2.68% 1.49% 3.71% 1.55% 2.36% 2.97%
2026/04/25 19.77% 3.7% 3.18% 3.06% 0% 1.89% 3.93% 1.65% 1.74% 1.22%
2026/04/26 23.45% 3.73% 1.78% 4.19% 0% 3.24% 3.16% 1.86% 0.5% 0.12%
2026/04/27 19.89% 4.14% 6.36% 2.62% 4.37% 2.15% 3.18% 1.41% 0.75% 4.44%
2026/04/28 18.87% 10.74% 3.87% 1.99% 3.77% 2.38% 1.51% 1.51% 1.54% 0%
2026/04/29 20.33% 4.36% 1.56% 2.87% 3.58% 1.96% 2.13% 1.56% 1.92% 0%
2026/04/30 20.72% 8.94% 4.57% 2.83% 2.65% 2.25% 1.95% 1.59% 0.28% 0%
  • betterhelp.com
  • myjuniper.co.uk
  • medexpress.co.uk
  • bestonlinetherapyservices.com
  • thechelseapsychologyclinic.com
  • forbes.com
  • west1physio.com
  • weightwatchers.com
  • octopusclinic.com
  • onlineclinic.co.uk

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In April 2026, BetterHelp.com led PPC spend, peaking at 23.94% mid-month. MyJuniper.co.uk fluctuated, ending at 8.94%. MedExpress.co.uk saw a dip, closing at 4.57%. The month concluded with diverse trends across advertisers.

Market Exposure

Competitor Count for UK Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 483
2026/04/02 531
2026/04/03 534
2026/04/04 541
2026/04/05 532
2026/04/06 556
2026/04/07 564
2026/04/08 508
2026/04/09 514
2026/04/10 507
2026/04/11 518
2026/04/12 476
2026/04/13 484
2026/04/14 513
2026/04/15 548
2026/04/16 513
2026/04/17 482
2026/04/18 490
2026/04/19 500
2026/04/20 522
2026/04/21 494
2026/04/22 503
2026/04/23 503
2026/04/24 513
2026/04/25 481
2026/04/26 483
2026/04/27 488
2026/04/28 445
2026/04/29 477
2026/04/30 477

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 564 on April 7. The month concluded with a dip to 477, reflecting a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
pdsa.org.uk 1.35%
revitive.com 1.07%
betterhelp.com 1.01%
thechelseapsychologyclinic.com 0.65%
harbornechiropractic.co.uk 0.61%
fit2functionclinic.co.uk -0.67%
forbes.com -0.67%
sixphysio.com -0.78%
octopusclinic.com -0.79%
weightwatchers.com -0.98%

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In the past month, pdsa.org.uk surged with a 1.35% click share increase, while weightwatchers.com faced a decline of 0.98%.

Campaign Efficiency

UK Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date betterhelp.com myjuniper.co.uk careco.co.uk medexpress.co.uk body-motion.co.uk west1physio.com bestonlinetherapyservices.com solistherapy.com forbes.com octopusclinic.com
2026/04/01 9.91% 5.46% 1.22% 3.67% 1.97% 3.65% 2.38% 0.95% 1.44% 2.37%
2026/04/02 12.57% 5.32% 1.18% 2.93% 1.17% 1.83% 2% 0.73% 1.06% 1.07%
2026/04/03 12.42% 4.75% 1.63% 2.02% 0% 1.95% 1.86% 1.98% 1.62% 2.09%
2026/04/04 12.32% 4.39% 1.2% 1.5% 0% 4.46% 2.06% 2.18% 2.35% 1.76%
2026/04/05 11.71% 5.82% 1.03% 4.34% 0% 3.11% 1.77% 1.76% 3.05% 3.26%
2026/04/06 11.64% 3.15% 1.57% 1.84% 0.59% 4.88% 1.46% 1.53% 2.25% 6.05%
2026/04/07 12.86% 3.67% 2.53% 1.87% 2.51% 0.91% 1.08% 1.95% 2.4% 3.16%
2026/04/08 12.61% 3.74% 2.07% 3.02% 2.55% 4.86% 1.06% 2.3% 1.79% 2.91%
2026/04/09 12.54% 3.19% 1.5% 2.53% 3.72% 2.4% 1.81% 1.93% 1.62% 2.09%
2026/04/10 12.61% 6.02% 1.38% 4.58% 0.74% 1.1% 1.13% 2.28% 2.27% 4.48%
2026/04/11 13.82% 4.27% 2.7% 1.7% 0% 2.22% 1.9% 2.64% 1.85% 3.15%
2026/04/12 14.22% 5.54% 1.09% 2.48% 2.02% 5.71% 1.76% 2.01% 2.79% 1.8%
2026/04/13 16.66% 1.59% 1.78% 0.26% 2.37% 2.42% 1.94% 1.96% 3.26% 0.83%
2026/04/14 13.55% 6.18% 2.12% 3.77% 2.12% 0.2% 0.76% 1.49% 2% 2.74%
2026/04/15 12.4% 6.15% 2.99% 2.64% 2.43% 2.1% 1.19% 1.79% 1.43% 1.62%
2026/04/16 12.5% 4.13% 2.06% 2.14% 2.91% 2.83% 1.23% 1.83% 1.34% 0.7%
2026/04/17 12.75% 4.37% 2.7% 2.26% 1.37% 2.16% 0.82% 2.14% 1.1% 3.43%
2026/04/18 13.66% 5% 1.35% 3.86% 0% 3.95% 1.36% 1.28% 1.52% 0.59%
2026/04/19 12.05% 4.18% 1.93% 2.9% 4.25% 3.81% 1.23% 1.77% 1.23% 2.94%
2026/04/20 13.95% 5.16% 1.7% 2.32% 2.87% 1.87% 1.35% 1.76% 1.24% 2.88%
2026/04/21 13.75% 4.17% 3.49% 2.13% 1.56% 1.51% 1.63% 1.15% 0.97% 1.6%
2026/04/22 14.01% 3.02% 3.33% 1.95% 1.75% 1.19% 1.63% 2.24% 1.26% 2.75%
2026/04/23 13.37% 2.96% 2.5% 2.55% 2.07% 2.89% 2.15% 1.86% 0.84% 1.01%
2026/04/24 13.29% 4.88% 2.79% 1.99% 0.81% 4.22% 2.32% 1.19% 0.85% 2.31%
2026/04/25 14.58% 1.94% 1.12% 1.31% 0% 5.11% 2.09% 1.85% 1.25% 2.04%
2026/04/26 15.64% 2.33% 2.76% 1.73% 1.12% 3.9% 2.46% 3.15% 2.2% 0.45%
2026/04/27 14.16% 4.58% 1.94% 2.62% 1.85% 3.87% 1.61% 1.41% 1.23% 1.07%
2026/04/28 12.86% 9.76% 1.53% 4.53% 2.14% 1.8% 1.26% 3.09% 1.37% 1.68%
2026/04/29 13.93% 4.63% 2.09% 1.92% 3.42% 2.72% 1.72% 1.6% 0.99% 1.95%
2026/04/30 14.37% 8.28% 3.43% 2.76% 2.36% 2.32% 1.98% 1.73% 1.07% 0.32%
  • betterhelp.com
  • myjuniper.co.uk
  • careco.co.uk
  • medexpress.co.uk
  • body-motion.co.uk
  • west1physio.com
  • bestonlinetherapyservices.com
  • solistherapy.com
  • forbes.com
  • octopusclinic.com

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April saw betterhelp.com leading with a steady rise, peaking at 16.66% on the 13th. Myjuniper.co.uk fluctuated, ending strong at 8.28%. Careco.co.uk and medexpress.co.uk showed moderate gains, while body-motion.co.uk and west1physio.com had varied performances. Forbes.com and octopusclinic.com experienced declines, closing the month lower.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Rehabilitation - Last month
  1. 1
    Edinburgh Physiotherapists | Next Day Appointments https://www.active-x.co.uk › physiotherapy › edinburgh

    Our clinic is rated 5*. We will help with sciatica, back, neck, knee pain & more. Struggling with pain, stiffness, or an injury?

  2. 2
    No GP Referral Required https://www.betterhelp.com

    Average Session Rating: 4.9/5 — About 95% Of Customers Can Find A Therapist Within 48 Hours. 100% Online And Easy Sign-Up.

  3. 3
    50% Off First Chiro Booking | Same Day Appointments https://www.broadgatespinecentre.co.uk › chiropractor › london

    April Offer: 50% off new chiropractor patient bookings. Book online with code SPINE24. Trusted specialist chiropractic care. 30+ Years Experience. 100...

  4. 4
    10 Ways to Lose Weight with Minimal Effort https://www.lifeandhealth.org/

    I was browsing the health news a few days ago and I came across an article that I initially found mindless. It was

  5. 5
    Marylebone Physiotherapy | Physio Clinic In Marylebone https://try.west1physio.com › marylebone

    Physiotherapy In Marylebone. Same Day & Last Minute Appointments. Book Now! Speed Up Your Recovery Time With An...

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In the competitive landscape of healthcare PPC ads, Active-X and West1Physio emphasize immediate relief with next-day appointments, while BetterHelp offers swift online therapy access. Broadgate Spine Centre entices with a 50% discount, and Life and Health shares effortless weight loss tips. Each ad uniquely addresses urgent needs and convenience.

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