UK Healthcare & Medical Rehabilitation - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Rehabilitation – UK

Google AI Overview visibility for Healthcare & Medical Rehabilitation UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 55.3703889167
44.6296110833
55%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 2%
Navigational 24%
Seasonal 0%
Local 7%
Problem Solving 18%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
careco.co.uk 10.62
zippermobilityscooters.com 4.63
pdsa.org.uk 4.23
betterhelp.com 4.16
mobilitypluswheelchairs.co.uk 3.68
easylivingmobility.co.uk 3.41
ebay.co.uk 3.24
medexpress.co.uk 3.12
greatbritishmobility.co.uk 2.78
welzo.com 2.21
others 57.92
  • careco.co.uk - 10.62%
  • zippermobilityscooters.com - 4.63%
  • pdsa.org.uk - 4.23%
  • betterhelp.com - 4.16%
  • mobilitypluswheelchairs.co.uk - 3.68%
  • easylivingmobility.co.uk - 3.41%
  • ebay.co.uk - 3.24%
  • medexpress.co.uk - 3.12%
  • greatbritishmobility.co.uk - 2.78%
  • welzo.com - 2.21%
  • others - 57.92%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, CareCo leads with 10.62% click share, while Zipper Mobility Scooters follows at 4.63%. Others dominate with 57.92%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date betterhelp.com medexpress.co.uk west1physio.com zippermobilityscooters.com meelahealth.com bestonlinetherapyservices.com careco.co.uk mobilitypluswheelchairs.co.uk easylivingmobility.co.uk myjuniper.co.uk
2026/10/01 9.21% 10.42% 2.37% 2.21% 1.27% 1.5% 6.46% 1.23% 0.86% 9.23%
2026/10/02 7.72% 11.14% 2.21% 2.11% 1.43% 1.34% 6.11% 1.32% 2.07% 10.56%
2026/10/03 9.99% 7.35% 1.47% 2.81% 1.52% 1.95% 5.89% 1.57% 1.4% 7.76%
2026/10/04 10.3% 9.27% 1.06% 2.56% 0.72% 2.14% 6.68% 2.37% 2.22% 5.31%
2026/10/05 8.26% 7.95% 1.19% 2.82% 1.51% 1.33% 5.82% 1.74% 1.89% 6.42%
2026/10/06 9.29% 8.39% 1.78% 2.18% 2.22% 1.46% 5.82% 0.96% 1.1% 7.49%
2026/10/07 10% 4.51% 2.75% 3.33% 0.99% 0.9% 6.7% 2.11% 1.76% 8.87%
2026/10/08 8.57% 9.32% 3.73% 3% 2.03% 0.42% 6.37% 2.34% 1.78% 3.03%
2026/10/09 7.47% 4.83% 2.75% 2.62% 1.23% 0.46% 5.26% 2.11% 1.42% 3.4%
2026/10/10 5.8% 4.6% 1.14% 2.44% 1.68% 0.51% 6.1% 2.28% 1.4% 6.91%
2026/10/11 5.47% 3.83% 1.6% 1.46% 1.52% 0.78% 6.91% 2.09% 0.96% 4.77%
2026/10/12 5.09% 6.55% 0.96% 2.49% 0.92% 0.33% 5.48% 1.8% 1.17% 5.08%
2026/10/13 6.42% 5.44% 0.88% 2.46% 2.43% 0.61% 6.71% 3.15% 2.33% 4.54%
2026/10/14 3.67% 7.78% 0.72% 2.16% 1.99% 1.73% 4.87% 1.44% 2.53% 4.67%
2026/10/15 5.22% 11.45% 0.6% 1.92% 2.03% 2.93% 5.8% 2.14% 3.3% 2.74%
2026/10/16 6.42% 7% 0.56% 2.51% 1.87% 3.61% 5.15% 2.23% 2.53% 4.11%
2026/10/17 8.02% 8.97% 0.23% 3.07% 2.34% 3.48% 5.03% 2.35% 3.44% 4.28%
2026/10/18 8.11% 7.06% 0.96% 3.01% 3.5% 4.32% 4.57% 2.73% 2.09% 3.06%
2026/10/19 6.23% 7.43% 1.12% 2.31% 2.91% 3.8% 4.45% 2.84% 1.76% 2.85%
2026/10/20 6.76% 7.17% 1.54% 3.47% 3.03% 3.63% 5.13% 3.82% 2.61% 2.39%
2026/10/21 7.26% 7.97% 0.99% 3.7% 3.3% 3.51% 4.93% 2.91% 3.49% 2.22%
2026/10/22 5.01% 6.98% 2.73% 2.96% 4.02% 3.49% 4.75% 2.3% 1.97% 1.16%
2026/10/23 5.29% 6.56% 1.7% 2.72% 3.5% 2.42% 4.56% 1.86% 1.74% 1.54%
2026/10/24 6.01% 9.26% 6.64% 2.77% 3.26% 2.07% 2.48% 1.92% 1.61% 0.2%
2026/10/25 5.64% 7.63% 5.57% 2.77% 3.39% 3.44% 2.81% 2.28% 1.81% 0.71%
2026/10/26 4.83% 11.4% 3.26% 2.65% 2.14% 3.96% 3.11% 2.4% 1.7% 0.11%
2026/10/27 4.89% 10.34% 1.68% 2.61% 2.69% 3.11% 3.35% 2.68% 1.52% 1.07%
2026/10/28 6.23% 9.1% 3.06% 3.15% 2.79% 3.41% 3.25% 3.01% 1.02% 0.59%
2026/10/29 6.9% 9.17% 1.59% 1.62% 3.1% 2.77% 2.68% 1.8% 0.89% 0.69%
2026/10/30 5.61% 8.98% 2% 2.71% 3.51% 2.63% 4.96% 3.38% 1.59% 0.07%
2026/10/31 6.68% 5.24% 3.33% 3.19% 3.01% 2.94% 2.42% 2.29% 0.83% 0.53%
  • betterhelp.com
  • medexpress.co.uk
  • west1physio.com
  • zippermobilityscooters.com
  • meelahealth.com
  • bestonlinetherapyservices.com
  • careco.co.uk
  • mobilitypluswheelchairs.co.uk
  • easylivingmobility.co.uk
  • myjuniper.co.uk

Copyright © Adthena. All rights reserved.

In October 2026, BetterHelp’s PPC spend fluctuated, peaking early at 10.3% and ending at 6.68%. MedExpress saw a mid-month surge, reaching 11.45% on the 15th. West1Physio’s spend spiked on the 24th at 6.64%. Zipper Mobility Scooters maintained steady growth, closing at 3.19%. Meela Health’s spend increased towards month’s end, peaking at 4.02% on the 22nd. Best Online Therapy Services saw a significant rise mid-month, peaking at 4.32% on the 18th. CareCo’s spend decreased, ending at 2.42%. Mobility Plus Wheelchairs showed consistent growth, peaking at 3.82% on the 20th. Easy Living Mobility’s spend fluctuated, peaking at 3.49% on the 21st. MyJuniper’s spend declined sharply, ending at 0.53%.

Market Exposure

Competitor Count for UK Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 476
2026/10/02 458
2026/10/03 440
2026/10/04 454
2026/10/05 466
2026/10/06 450
2026/10/07 475
2026/10/08 488
2026/10/09 478
2026/10/10 452
2026/10/11 478
2026/10/12 446
2026/10/13 456
2026/10/14 514
2026/10/15 494
2026/10/16 493
2026/10/17 501
2026/10/18 511
2026/10/19 511
2026/10/20 476
2026/10/21 491
2026/10/22 515
2026/10/23 479
2026/10/24 588
2026/10/25 581
2026/10/26 607
2026/10/27 587
2026/10/28 607
2026/10/29 565
2026/10/30 559
2026/10/31 526

Copyright © Adthena. All rights reserved.

October saw a dynamic shift in advertisers, starting at 476 and peaking at 607. The month concluded with a slight dip to 526, showcasing a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
west1physio.com 1.2%
mobilitypluswheelchairs.co.uk 1.12%
bestonlinetherapyservices.com 0.89%
welzo.com 0.88%
meelahealth.com 0.72%
mayfairhealth.co.uk -0.8%
pdsa.org.uk -1.29%
greatbritishmobility.co.uk -1.4%
myjuniper.co.uk -1.99%
careco.co.uk -3.67%

Copyright © Adthena. All rights reserved.

In the past month, west1physio.com surged with a 1.20% click share increase, while careco.co.uk faced a significant drop of 3.67%.

Campaign Efficiency

UK Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date zippermobilityscooters.com careco.co.uk betterhelp.com medexpress.co.uk mobilitypluswheelchairs.co.uk welzo.com ebay.co.uk easylivingmobility.co.uk greatbritishmobility.co.uk myjuniper.co.uk
2026/10/01 4.58% 9.7% 5.08% 6.36% 2.39% 2.53% 3.76% 1.37% 3.36% 6.28%
2026/10/02 4.42% 9.54% 4.34% 7.74% 1.91% 1.62% 4.15% 3.54% 3.54% 7.17%
2026/10/03 5.86% 9.39% 5.18% 5.18% 2.4% 2.8% 3.96% 2.38% 2.19% 5.62%
2026/10/04 5.07% 10.21% 5.1% 5.96% 4.13% 2.6% 4.35% 3.96% 3.16% 3.86%
2026/10/05 5.83% 8.8% 4.4% 4.5% 2.68% 2.91% 3.72% 3.59% 2.39% 4.55%
2026/10/06 4.66% 9.49% 5% 5.18% 1.71% 0.6% 4.61% 2.43% 2.64% 5.11%
2026/10/07 6.51% 9.43% 5.31% 4.03% 2.96% 2.43% 3.12% 2.81% 4.57% 5.36%
2026/10/08 5.62% 8.91% 4.78% 4.07% 3.24% 1.41% 5.54% 2.81% 4.13% 2.28%
2026/10/09 4.96% 7.57% 4.08% 3.15% 2.79% 1.51% 5.22% 2.03% 2.57% 2.21%
2026/10/10 4.58% 9.06% 3.27% 3.21% 3.28% 1.65% 4.42% 2.75% 1.47% 5.07%
2026/10/11 2.83% 10.01% 3.17% 2.55% 3.03% 1.6% 4.55% 1.23% 1.58% 3.55%
2026/10/12 5.16% 8.43% 2.96% 3.26% 2.69% 0.61% 5.31% 2.41% 2.59% 2.9%
2026/10/13 4.65% 9.93% 3.52% 3.6% 4.55% 1.97% 3.13% 4.17% 2.51% 2.77%
2026/10/14 4.4% 7.05% 2% 4.84% 2.13% 0.7% 4.31% 4.69% 3.05% 3.43%
2026/10/15 3.76% 8.37% 2.76% 4.92% 3.46% 2.22% 4.29% 5.46% 3.58% 1.83%
2026/10/16 4.82% 7.24% 3.55% 3.93% 3.45% 2.67% 4.35% 4.31% 2.58% 2.78%
2026/10/17 6.06% 7.16% 4.03% 5.54% 3.76% 2.68% 3.32% 5.36% 4.37% 2.83%
2026/10/18 5.63% 7.09% 4.18% 4.98% 4.31% 3.51% 3.21% 3.24% 2.05% 2.15%
2026/10/19 4.45% 6.93% 3.24% 5.19% 4.43% 3.32% 3.92% 3.39% 3.02% 2.09%
2026/10/20 6.2% 7.24% 3.24% 4.55% 5.43% 3.92% 3.69% 3.62% 2.58% 1.51%
2026/10/21 7.05% 6.88% 3.62% 5.61% 4.31% 3.27% 4.7% 4.89% 2.79% 1.37%
2026/10/22 5.54% 6.96% 2.63% 5.23% 2.88% 2.03% 4.9% 3.62% 1.27% 0.76%
2026/10/23 5.44% 7.48% 2.72% 4.4% 2.85% 2.53% 5.36% 2.82% 1.13% 1.16%
2026/10/24 4.63% 4.43% 3.44% 6.02% 3.19% 2.61% 2.04% 2.82% 1.69% 0.17%
2026/10/25 5.1% 4.96% 3.27% 4.85% 3.43% 1.51% 1.89% 3.54% 1.48% 0.25%
2026/10/26 4.92% 5.66% 2.82% 6.31% 3.55% 2.04% 2.51% 3.15% 1.13% 0.11%
2026/10/27 3.89% 6.27% 2.79% 5.78% 4.41% 2.96% 2.67% 2.79% 1.14% 0.53%
2026/10/28 5.07% 5.69% 3.31% 5.15% 4.55% 3.04% 3.16% 1.86% 1.66% 0.46%
2026/10/29 2.87% 5.59% 3.75% 5.71% 3.18% 1.15% 3.42% 1.97% 0.36% 0.48%
2026/10/30 4.3% 8.42% 2.95% 6.24% 5.27% 2.88% 3.29% 2.79% 1.39% 0.09%
2026/10/31 4.97% 4.64% 4.02% 3.97% 3.67% 2.58% 2.27% 1.5% 1.35% 0.26%
  • zippermobilityscooters.com
  • careco.co.uk
  • betterhelp.com
  • medexpress.co.uk
  • mobilitypluswheelchairs.co.uk
  • welzo.com
  • ebay.co.uk
  • easylivingmobility.co.uk
  • greatbritishmobility.co.uk
  • myjuniper.co.uk

Copyright © Adthena. All rights reserved.

In October 2026, Careco.co.uk led with a strong impression share, peaking early and maintaining dominance. Zippermobilityscooters.com showed fluctuations, while Betterhelp.com and Medexpress.co.uk experienced mid-month dips. The month concluded with Careco.co.uk still leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Rehabilitation - Last month
  1. 1
    Therapy Without Referrals - No GP Referral Required https://www.betterhelp.com

    No Referrals, No Waiting Rooms. Start Your Healing Journey With A Professional Therapist.

  2. 2
    Lower Back Pain Treatment https://www.coventgardenphysio.com

    By Expert Physio — We aim to restore pain free movement and full function as soon as possible. Expert Diagnosis & Treatment by Covent Garden Physios. 8am-8pm.

  3. 3
    Non-Surgical Weight Loss - Now £69.99 - Up To £40 Off https://www.medexpress.co.uk/weight-loss/treatment

    Surgery Is No Longer The Only Way To Reach Your Weight Loss Goals. Try Proven Treatments. MedExpress Online Pharmacy. Trusted Weight Loss Medication. GPhC Regulated.

  4. 4
    Start Therapy in London – Find the Right Therapist - Meela UK https://www.meelahealth.com

    Find a therapist near you or surrounding area in London. Start therapy today with a good therapist for you – 9 out of 10 find the right therapist.

  5. 5
    Harley Street Physiotherapy - Located At 22 Harley Street https://try.west1physio.com › harley-street

    Physiotherapy At 22 Harley Street. Same Day & Last Minute Appointments. Book Now!

Copyright © Adthena. All rights reserved.

In the realm of healthcare PPC, BetterHelp shines with its promise of therapy sans referrals, emphasizing accessibility. Covent Garden Physio and West1 Physio focus on expert care and convenience, offering swift appointments. MedExpress champions non-surgical weight loss, while Meela Health connects Londoners with ideal therapists, ensuring personalized care.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports