UK Healthcare & Medical Rehabilitation - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Rehabilitation – UK

Google AI Overview visibility for Healthcare & Medical Rehabilitation UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 51.4852923375
48.5147076625
51%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 40
60
40%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 4%
Navigational 7%
Seasonal 0%
Local 5%
Problem Solving 27%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
careco.co.uk 8
betterhelp.com 7.21
revitive.com 5.74
pdsa.org.uk 5.27
ebay.co.uk 3.88
welzo.com 3.68
myjuniper.co.uk 2.79
opusbiological.com 2.51
psychologytoday.com 2.46
greatbritishmobility.co.uk 1.85
others 56.61
  • careco.co.uk - 8%
  • betterhelp.com - 7.21%
  • revitive.com - 5.74%
  • pdsa.org.uk - 5.27%
  • ebay.co.uk - 3.88%
  • welzo.com - 3.68%
  • myjuniper.co.uk - 2.79%
  • opusbiological.com - 2.51%
  • psychologytoday.com - 2.46%
  • greatbritishmobility.co.uk - 1.85%
  • others - 56.61%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘careco.co.uk’ leads with 8.00% click share, followed by ‘betterhelp.com’ at 7.21%. ‘Others’ dominate with 56.61%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date medexpress.co.uk betterhelp.com myjuniper.co.uk psychologytoday.com careco.co.uk mayfairhealth.co.uk opusbiological.com harbornechiropractic.co.uk meelahealth.com body-motion.co.uk
2026/08/01 12.79% 7.29% 10.21% 2.95% 1.87% 2.52% 5.51% 1.3% 3.1% 0%
2026/08/02 5.4% 9.93% 7.2% 3.67% 3.33% 0.6% 2.5% 2.81% 3.51% 2.16%
2026/08/03 2.4% 9.86% 5.59% 3.84% 6.73% 0.01% 1.11% 1.44% 3.33% 0.74%
2026/08/04 0.74% 9.92% 8.86% 2.5% 8.6% 0% 3.24% 0.46% 1.91% 3.48%
2026/08/05 3.07% 9.95% 8.3% 3.29% 3.76% 0.49% 4.96% 2.2% 2.24% 1.91%
2026/08/06 1.09% 10.13% 4.85% 3.77% 3.74% 1.97% 4.57% 3.01% 1.81% 6.58%
2026/08/07 0.52% 8.82% 4.42% 3.06% 3.62% 0.11% 4.96% 2.99% 1.47% 3.56%
2026/08/08 0.53% 9.29% 4.4% 3.86% 4.48% 6.73% 9.94% 2.64% 2.24% 0%
2026/08/09 0.12% 8.59% 2.73% 5.53% 3.44% 3.56% 3.99% 0.94% 3.63% 10.52%
2026/08/10 0.17% 8.35% 2.15% 6.7% 1.85% 3% 13.08% 3.62% 1.49% 7.83%
2026/08/11 3.41% 9.68% 5.55% 4.44% 1.63% 4.84% 3.96% 0.5% 1.59% 7.42%
2026/08/12 3.01% 6.99% 8.14% 3.27% 3.01% 3.96% 0.2% 1.25% 2.38% 5.12%
2026/08/13 2.87% 10.7% 5.9% 4.78% 2.34% 2.62% 1.35% 2.85% 2.41% 1.26%
2026/08/14 3.01% 8.72% 5.44% 4.39% 4.05% 3.97% 3.35% 3.28% 1.42% 1.75%
2026/08/15 4.55% 5.78% 7.6% 3% 2.1% 7.18% 3.05% 2.01% 1.98% 0.23%
2026/08/16 2.37% 7.46% 3.88% 3.99% 1.75% 2.18% 3.41% 2.3% 1.84% 5.2%
2026/08/17 4.33% 7.99% 6.53% 3.75% 2.27% 0.07% 2.65% 2.97% 1.74% 4.72%
2026/08/18 5.54% 8.71% 0.51% 3.42% 3.11% 3.34% 1.63% 1.38% 3.57% 1.16%
2026/08/19 6.44% 8.86% 4.4% 4.43% 3.36% 1.6% 3.84% 2.01% 1.89% 0.27%
2026/08/20 3.78% 7.7% 2.29% 4.81% 3.47% 1.41% 4.21% 2.57% 3.32% 0.69%
2026/08/21 2.98% 7.69% 2.02% 4.68% 4.71% 3.05% 6.13% 2.03% 1.74% 1.06%
2026/08/22 4.52% 6.7% 8.2% 4.89% 5.37% 2.45% 2.3% 1.33% 2.22% 0.99%
2026/08/23 2.93% 6.31% 4.23% 5.44% 4% 5.81% 3.48% 4.92% 1.71% 0.33%
2026/08/24 5.02% 6.52% 5.67% 3.83% 3.09% 2.16% 3.84% 3.64% 2.16% 4.69%
2026/08/25 4.52% 9.31% 3.48% 4.19% 1.68% 2.49% 4.29% 1.25% 2.17% 0.44%
2026/08/26 9.56% 9.28% 3.75% 2.93% 1.6% 2.69% 2.45% 2.35% 2.08% 0.09%
2026/08/27 3.2% 11.03% 6.73% 3.11% 4.95% 0.42% 4.07% 1.45% 1.37% 0.26%
2026/08/28 5.2% 7.15% 5.65% 4.72% 5.38% 0.76% 2.44% 0.28% 1.87% 0.62%
2026/08/29 3.96% 8.82% 6.59% 5.37% 5.03% 1.72% 2.89% 1.55% 3.17% 0%
2026/08/30 5.88% 6.55% 6.63% 5.67% 5.76% 4.23% 2.9% 1.85% 1.94% 0.1%
2026/08/31 6.82% 6.77% 5.91% 4.61% 4.35% 4.12% 2.58% 2.55% 1.39% 0.23%
  • medexpress.co.uk
  • betterhelp.com
  • myjuniper.co.uk
  • psychologytoday.com
  • careco.co.uk
  • mayfairhealth.co.uk
  • opusbiological.com
  • harbornechiropractic.co.uk
  • meelahealth.com
  • body-motion.co.uk

Copyright © Adthena. All rights reserved.

In August 2026, MedExpress.co.uk’s PPC spend share fluctuated, peaking at 12.79% on the 1st, then stabilizing around 6.82% by month’s end. BetterHelp.com maintained a steady presence, with a notable peak of 11.03% on the 27th. MyJuniper.co.uk showed consistent activity, ending at 5.91%. PsychologyToday.com and CareCo.co.uk had moderate fluctuations, closing at 4.61% and 4.35%, respectively. MayfairHealth.co.uk and OpusBiological.com experienced varied trends, finishing at 4.12% and 2.58%. HarborneChiropractic.co.uk and MeelaHealth.com had lower shares, ending at 2.55% and 1.39%. Body-Motion.co.uk’s activity was minimal, closing at 0.23%.

Market Exposure

Competitor Count for UK Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 427
2026/08/02 473
2026/08/03 427
2026/08/04 436
2026/08/05 533
2026/08/06 493
2026/08/07 431
2026/08/08 359
2026/08/09 396
2026/08/10 424
2026/08/11 404
2026/08/12 485
2026/08/13 515
2026/08/14 485
2026/08/15 450
2026/08/16 441
2026/08/17 440
2026/08/18 421
2026/08/19 395
2026/08/20 421
2026/08/21 410
2026/08/22 428
2026/08/23 422
2026/08/24 433
2026/08/25 469
2026/08/26 500
2026/08/27 501
2026/08/28 487
2026/08/29 405
2026/08/30 409
2026/08/31 405

Copyright © Adthena. All rights reserved.

August saw fluctuating advertiser numbers, peaking at 533 on the 5th. The month concluded with 405 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
revitive.com 1.75%
medexpress.co.uk 1.52%
careco.co.uk 1.06%
zippermobilityscooters.com 1.01%
essentialaids.com 0.57%
puresportsmed.com -0.67%
pdsa.org.uk -0.74%
opusbiological.com -0.85%
betterhelp.com -2.45%
body-motion.co.uk -2.55%

Copyright © Adthena. All rights reserved.

Revitive.com leads with a 1.75% click share increase, while body-motion.co.uk drops by 2.55%. Medexpress.co.uk and careco.co.uk also see positive gains, contrasting with betterhelp.com’s decline.

Campaign Efficiency

UK Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date medexpress.co.uk careco.co.uk ebay.co.uk myjuniper.co.uk betterhelp.com welzo.com revitive.com hollandandbarrett.com psychologytoday.com opusbiological.com
2026/08/01 7.73% 3.33% 5.06% 8.16% 4.28% 4.8% 1.91% 3.08% 1.65% 4.03%
2026/08/02 4.44% 5.27% 5.98% 6.03% 4.84% 5.23% 1.46% 2.76% 1.79% 1.68%
2026/08/03 0.94% 8.6% 8.55% 5.45% 4.52% 9.73% 2.04% 2.56% 1.75% 0.69%
2026/08/04 1.01% 11.38% 4.92% 6.2% 4.71% 7.39% 0.99% 1.93% 1.1% 2.18%
2026/08/05 1.48% 6.16% 4.33% 6.3% 5.41% 4.09% 1.37% 1.53% 1.65% 3.3%
2026/08/06 0.37% 5.43% 3.96% 4.69% 5.47% 5% 1.24% 1.47% 1.81% 3.08%
2026/08/07 0.42% 5.12% 4.26% 4.34% 5.14% 5.42% 2.17% 1.49% 1.54% 3.75%
2026/08/08 0.74% 5.89% 8.36% 5.07% 4.78% 4.82% 4.32% 2.63% 2.03% 6.49%
2026/08/09 0.53% 5.2% 2.74% 2.76% 4.72% 2.22% 2.72% 2.12% 2.88% 2.81%
2026/08/10 0.26% 2.91% 0.89% 1.82% 5.4% 4.42% 1.83% 0.9% 3.53% 9.55%
2026/08/11 1.13% 3.35% 4.78% 4.9% 5.75% 1.68% 2.8% 2.33% 2.29% 3.29%
2026/08/12 1.78% 4.83% 8.5% 5.43% 3.78% 2.9% 2.1% 1.58% 1.6% 0.11%
2026/08/13 1.55% 3.71% 5.73% 4.17% 6.08% 2.6% 2.26% 1.42% 2.49% 1.08%
2026/08/14 1.16% 6.17% 5.04% 3.82% 5.42% 3.8% 3.12% 2.51% 2.28% 2.38%
2026/08/15 2.4% 3.62% 5.23% 4.73% 3.91% 2.15% 3.53% 2.17% 1.67% 2.73%
2026/08/16 1.93% 2.9% 8.6% 3.5% 4.22% 1.38% 1.42% 2.02% 2.17% 3.36%
2026/08/17 1.83% 3.46% 6.03% 5.89% 4.52% 3.51% 2.8% 1.35% 1.96% 1.94%
2026/08/18 4.59% 4.48% 6.01% 0.79% 4.91% 4.74% 3.66% 2.08% 1.69% 0.81%
2026/08/19 2.78% 4.99% 5.86% 2.51% 5.34% 3.61% 1.8% 2.79% 2.18% 2.77%
2026/08/20 1.34% 4.83% 5.55% 1.76% 4.05% 4.61% 3.61% 1.73% 2.41% 3.25%
2026/08/21 1.74% 6.18% 5.64% 1.66% 4.19% 4.49% 3.87% 1.08% 2.53% 4.26%
2026/08/22 2.49% 7.21% 4.09% 4.53% 3.81% 6.41% 3.44% 1.63% 2.49% 1.64%
2026/08/23 1.59% 5.93% 5.03% 2.44% 3.4% 3.87% 3.29% 1.55% 2.95% 2.3%
2026/08/24 2.84% 5.06% 7.21% 3.85% 4% 4.68% 2.52% 1.63% 2.05% 2.53%
2026/08/25 2.96% 2.58% 6.49% 2.34% 4.97% 1.77% 2.59% 2.44% 2.21% 3.23%
2026/08/26 4.84% 2.68% 4.99% 3.56% 5.04% 2.13% 3.15% 3.9% 1.78% 1.89%
2026/08/27 1.93% 7.25% 3.41% 4.52% 5.74% 3.28% 1.64% 2.54% 1.68% 2.12%
2026/08/28 3.62% 8.13% 4.25% 4.4% 3.69% 3.22% 2.49% 3.11% 2.33% 1.57%
2026/08/29 3.36% 7.88% 1.35% 6.03% 4.69% 3.32% 2.47% 1.87% 2.45% 1.85%
2026/08/30 4.54% 7.75% 6.4% 4.15% 2.75% 2.49% 2.83% 2.39% 2.54% 1.75%
2026/08/31 6.81% 5.78% 4.91% 4.68% 3.26% 3.26% 3.11% 2.51% 2.43% 1.58%
  • medexpress.co.uk
  • careco.co.uk
  • ebay.co.uk
  • myjuniper.co.uk
  • betterhelp.com
  • welzo.com
  • revitive.com
  • hollandandbarrett.com
  • psychologytoday.com
  • opusbiological.com

Copyright © Adthena. All rights reserved.

In August 2026, MedExpress saw a fluctuating impression share, starting strong at 7.73% and ending at 6.81%. CareCo peaked mid-month, while eBay and MyJuniper had varied trends. Welzo and Revitive showed consistent mid-range shares. Holland & Barrett and Psychology Today maintained lower shares, with Opus Biological experiencing significant volatility.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Rehabilitation - Last month
  1. 1
    Therapy Without Referrals - No GP Referral Required https://www.betterhelp.com

    No Referrals, No Waiting Rooms. Start Your Healing Journey With A Professional Therapist. About 95% Of Customers Can Find A Therapist Within 48 Hours. 100% Online And Easy Sign-Up.

  2. 2
    Tinnitus Relief https://www.bootshearingcare.com

    Get relief from Tinnitus — Boots Hearingcare provides clear information on tinnitus causes and symptoms, plus advice on hearing tests and relief strategies. Clear...

  3. 3
    Lower Back Pain Treatment - By Expert Physio https://www.coventgardenphysio.com

    We aim to restore pain free movement and full function as soon as possible. Expert Diagnosis & Treatment by Covent Garden Physios. 8am-8pm.

  4. 4
    Weight Loss Covered By NHS? - Now £64, Was £165 https://www.myjuniper.co.uk › weight › medication

    Weight loss medication just £64* and various discounts over 6 months. Limited time only. You're 4.5x more likely to lose significant weight on...

  5. 5
    Exercises For Lower Back - Back Pain Relief Exercises https://www.voltarol.co.uk

    View Exercises And Stretches To Help With Back And Joint Pain Today

Copyright © Adthena. All rights reserved.

In the realm of healthcare PPC, BetterHelp shines with its promise of swift, referral-free therapy access. Boots Hearingcare offers clarity on tinnitus relief, while Covent Garden Physio focuses on expert back pain treatment. MyJuniper entices with NHS-covered weight loss solutions, and Voltarol provides practical back pain exercises.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports