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UK Healthcare & Medical Rehabilitation - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Rehabilitation – UK

Google AI Overview visibility for Healthcare & Medical Rehabilitation UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 50.5034256777
49.4965743223
50%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 44
56
44%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 4%
Navigational 4%
Seasonal 0%
Local 4%
Problem Solving 31%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
betterhelp.com 6.27
careco.co.uk 6.13
myjuniper.co.uk 5.71
pdsa.org.uk 4.75
medexpress.co.uk 3.54
ebay.co.uk 3.21
revitive.com 2.76
hollandandbarrett.com 2.51
weightwatchers.com 2.46
welzo.com 1.95
others 60.71
  • betterhelp.com - 6.27%
  • careco.co.uk - 6.13%
  • myjuniper.co.uk - 5.71%
  • pdsa.org.uk - 4.75%
  • medexpress.co.uk - 3.54%
  • ebay.co.uk - 3.21%
  • revitive.com - 2.76%
  • hollandandbarrett.com - 2.51%
  • weightwatchers.com - 2.46%
  • welzo.com - 1.95%
  • others - 60.71%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 60.71% click share, overshadowing ‘betterhelp.com’ at 6.27% and ‘careco.co.uk’ at 6.13%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date betterhelp.com myjuniper.co.uk forbes.com thechelseapsychologyclinic.com bestonlinetherapyservices.com careco.co.uk medexpress.co.uk hollandandbarrett.com zavamed.com curedpharmacy.com
2026/06/01 4.71% 14.99% 0.18% 0.91% 3.51% 3.31% 11.1% 1.72% 1.75% 2.82%
2026/06/02 6.13% 13.9% 0.67% 0.45% 4% 4.03% 11.85% 2.01% 2.77% 4.39%
2026/06/03 4.92% 16.86% 0.1% 0.25% 1.33% 2.33% 12.14% 1.17% 4.18% 2.96%
2026/06/04 5.45% 12.37% 1.02% 0.94% 3.21% 5.16% 9.16% 2.08% 3.46% 0.65%
2026/06/05 5.1% 10.87% 1.08% 1.37% 3.74% 4.63% 7.37% 2% 3.78% 3.71%
2026/06/06 5.51% 11.44% 1.19% 0.36% 4.7% 2.14% 8.86% 1.85% 1.1% 4.18%
2026/06/07 5.15% 14.81% 1.14% 0% 3.74% 1.42% 11.69% 1.66% 4.86% 4.33%
2026/06/08 6.85% 12.16% 1.19% 2.76% 3.67% 1.16% 5.43% 1.51% 0.37% 1.08%
2026/06/09 5.55% 10.96% 1.46% 2.51% 2.66% 3.73% 9.32% 1.86% 1.95% 3.32%
2026/06/10 5.01% 12.27% 1.47% 2.06% 2.75% 2.95% 8.38% 1.85% 3.18% 0.6%
2026/06/11 6.91% 9.58% 1.53% 2.06% 2.33% 2.04% 6.22% 1.73% 3.22% 3.16%
2026/06/12 6.76% 9.4% 1.13% 2.77% 2.46% 1.63% 7.72% 1.61% 0.96% 3.67%
2026/06/13 7.55% 11.95% 1.23% 0.94% 2.31% 1.18% 10.5% 1.55% 4.38% 3.9%
2026/06/14 8.95% 10.47% 1.63% 0% 2.21% 1.36% 5.76% 1.62% 0.39% 1.15%
2026/06/15 7.72% 12.05% 1.33% 1.72% 2.43% 3.39% 9.27% 1.82% 1.86% 3.26%
2026/06/16 7.86% 11.89% 1.32% 1.7% 2.22% 2.69% 8.47% 1.99% 3.12% 0.6%
2026/06/17 7.91% 12.77% 2.17% 2.88% 1.73% 2.19% 8.08% 1.57% 3.81% 1.5%
2026/06/18 7.2% 13.76% 2.51% 1.61% 1.82% 1.46% 11.13% 1.55% 3.27% 2.74%
2026/06/19 6.52% 8.21% 1.55% 1.95% 2.16% 2.11% 9.72% 1.71% 3.79% 2.66%
2026/06/20 11.17% 3.03% 3.65% 1.44% 2.59% 1.65% 0.16% 0.35% 0% 0%
2026/06/21 12.47% 6.46% 5.53% 0% 3.04% 0.61% 1.17% 0.23% 0% 0%
2026/06/22 11.82% 2.71% 2.92% 4.77% 2.72% 1.39% 1.31% 0.44% 0% 0%
2026/06/23 9.29% 2.41% 3.14% 3.35% 2.19% 1.47% 1.83% 2.42% 0% 0%
2026/06/24 10.2% 4.16% 2.97% 4.2% 2.39% 1.18% 1.89% 0.25% 0% 0%
2026/06/25 12.93% 3.77% 3.23% 3.28% 3.65% 1.06% 0.23% 0.27% 0% 0%
2026/06/26 13.53% 5.31% 2.97% 3.43% 2.58% 1.32% 0.75% 0.49% 0% 0%
2026/06/27 15.96% 1.28% 5.56% 0% 3.41% 1.29% 1.31% 0.17% 0% 0%
2026/06/28 12.99% 4.64% 4.97% 0% 3.52% 1.23% 2.32% 0.27% 0% 0%
2026/06/29 14.89% 2.34% 5.67% 4.18% 4.92% 0.33% 1.02% 0.51% 0% 0%
2026/06/30 14.29% 5.72% 5.01% 4.12% 4.09% 1.33% 0.34% 0.27% 0% 0%
  • betterhelp.com
  • myjuniper.co.uk
  • forbes.com
  • thechelseapsychologyclinic.com
  • bestonlinetherapyservices.com
  • careco.co.uk
  • medexpress.co.uk
  • hollandandbarrett.com
  • zavamed.com
  • curedpharmacy.com

Copyright © Adthena. All rights reserved.

In June 2026, BetterHelp’s PPC spend surged, peaking at 15.96% on June 27. MyJuniper’s share plummeted, ending at 5.72%. Forbes saw a steady rise, closing at 5.01%.

Market Exposure

Competitor Count for UK Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 739
2026/06/02 756
2026/06/03 770
2026/06/04 771
2026/06/05 770
2026/06/06 765
2026/06/07 744
2026/06/08 770
2026/06/09 713
2026/06/10 697
2026/06/11 708
2026/06/12 691
2026/06/13 662
2026/06/14 661
2026/06/15 619
2026/06/16 638
2026/06/17 625
2026/06/18 657
2026/06/19 633
2026/06/20 564
2026/06/21 536
2026/06/22 537
2026/06/23 580
2026/06/24 535
2026/06/25 513
2026/06/26 503
2026/06/27 509
2026/06/28 507
2026/06/29 493
2026/06/30 475

Copyright © Adthena. All rights reserved.

June began with 739 advertisers, peaking at 771 by the 4th. A steady decline followed, ending the month at 475.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
betterhelp.com 3.38%
cbrclinics.com 1.44%
pdsa.org.uk 1.39%
opusbiological.com 1.39%
forbes.com 1.13%
hollandandbarrett.com -1.4%
medexpress.co.uk -1.89%
ebay.co.uk -2.14%
myjuniper.co.uk -2.34%
careco.co.uk -2.89%

Copyright © Adthena. All rights reserved.

In the past month, betterhelp.com surged with a 3.38% click share increase, while careco.co.uk faced a decline of 2.89%.

Campaign Efficiency

UK Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date betterhelp.com myjuniper.co.uk bestonlinetherapyservices.com careco.co.uk solistherapy.com welzo.com hollandandbarrett.com medexpress.co.uk mobilitypluswheelchairs.co.uk ebay.co.uk
2026/06/01 2.52% 10.75% 1.95% 4.95% 1.9% 2.41% 3.43% 6.67% 1.52% 2.85%
2026/06/02 3.45% 9.7% 2.32% 6.42% 1.94% 2.28% 3.79% 6.8% 0.89% 4.17%
2026/06/03 2.67% 12.34% 0.79% 4% 0.61% 3.08% 2.5% 8.21% 3.42% 4.39%
2026/06/04 2.87% 9.23% 1.64% 7.01% 2.24% 0.87% 3.48% 5.69% 0.74% 7.43%
2026/06/05 2.72% 7.65% 2.04% 5.94% 2.08% 2.8% 3.39% 5.16% 1.29% 4.19%
2026/06/06 2.97% 8.11% 2.51% 3.43% 2.95% 3.57% 3.38% 5.66% 1.99% 3.49%
2026/06/07 2.94% 10.43% 2.15% 2.43% 2.56% 1.31% 3.16% 6.96% 3.21% 4.7%
2026/06/08 3.77% 9.15% 1.99% 1.97% 1.44% 2.24% 2.8% 3.95% 3.65% 2.5%
2026/06/09 3.14% 8.94% 1.6% 6.03% 1.62% 2.14% 3.53% 5.51% 1.12% 3.93%
2026/06/10 2.75% 9.34% 1.67% 5.01% 2.1% 0.84% 3.3% 5.56% 0.79% 6.84%
2026/06/11 3.87% 7.4% 1.34% 3.51% 1.82% 2.61% 3.22% 4.8% 1.21% 3.54%
2026/06/12 3.96% 7.43% 1.41% 2.87% 2.37% 3.33% 3.12% 5.32% 1.96% 3.11%
2026/06/13 4.67% 9.69% 1.47% 2.22% 1.86% 1.28% 3.16% 6.75% 3.12% 4.15%
2026/06/14 4.78% 8.3% 1.14% 2.27% 1.28% 2.39% 2.98% 4.22% 3.83% 2.42%
2026/06/15 4.5% 9.45% 1.36% 5.51% 1.16% 2.12% 3.49% 5.37% 1.14% 3.59%
2026/06/16 4.32% 9.5% 1.21% 4.45% 1.62% 0.84% 3.5% 5.63% 0.7% 6.69%
2026/06/17 4.64% 9.86% 1.02% 3.53% 1.44% 2.44% 2.98% 6.39% 1.78% 4.13%
2026/06/18 4.28% 11.27% 1.03% 2.64% 1.52% 2.07% 3.08% 6.97% 1.48% 4.09%
2026/06/19 3.62% 7.92% 1.23% 3.48% 1.14% 2.24% 3.34% 6.39% 1.68% 3.99%
2026/06/20 6.89% 3.34% 1.55% 2.65% 0.83% 2.29% 0.91% 0.26% 0.47% 1.4%
2026/06/21 8.09% 5.24% 2.05% 1.06% 0.69% 1.13% 0.58% 1.59% 0.43% 0.86%
2026/06/22 7.55% 3.26% 1.52% 2.32% 0.95% 0.35% 1.13% 0.6% 0.21% 1.04%
2026/06/23 5.83% 2.33% 1.25% 2.5% 0.73% 1.98% 0.99% 0.74% 0.75% 0.96%
2026/06/24 6.79% 4.45% 1.55% 2.07% 0.83% 0.85% 0.55% 1.77% 0.41% 1.46%
2026/06/25 8.32% 3.38% 2.01% 1.76% 0.69% 2.76% 0.64% 0.35% 0.54% 0.69%
2026/06/26 9.2% 4.88% 1.68% 2.31% 1.16% 0.39% 1.02% 1.58% 0.47% 0.68%
2026/06/27 10.27% 2.15% 2.03% 2.14% 0.92% 1.6% 0.53% 0.98% 0.2% 0.76%
2026/06/28 8.84% 4.48% 2.22% 2.39% 0.61% 0.74% 0.7% 1.49% 0.25% 0.69%
2026/06/29 9.47% 2.68% 2.76% 0.69% 1.02% 0.32% 1.33% 1.11% 0.04% 0.79%
2026/06/30 9.51% 4.82% 2.49% 1.92% 1.62% 1.15% 0.64% 0.6% 0.47% 0.33%
  • betterhelp.com
  • myjuniper.co.uk
  • bestonlinetherapyservices.com
  • careco.co.uk
  • solistherapy.com
  • welzo.com
  • hollandandbarrett.com
  • medexpress.co.uk
  • mobilitypluswheelchairs.co.uk
  • ebay.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, BetterHelp’s impression share surged from 2.52% to 9.51%, peaking at 10.27% on June 27. MyJuniper.co.uk started strong at 10.75% but declined to 4.82%. BestOnlineTherapyServices.com remained stable, ending at 2.49%. CareCo.co.uk fluctuated, closing at 1.92%. SolisTherapy.com saw a dip, finishing at 1.62%. Welzo.com had a volatile month, ending at 1.15%. HollandAndBarrett.com dropped significantly, closing at 0.64%. MedExpress.co.uk’s share plummeted to 0.60%. MobilityPlusWheelchairs.co.uk ended at 0.47%. eBay.co.uk’s share decreased, finishing at 0.33%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Rehabilitation - Last month
  1. 1
    Therapy Without Referrals - No GP Referral Required https://www.betterhelp.com

    No Referrals, No Waiting Rooms. Start Your Healing Journey With A Professional Therapist.

  2. 2
    10 Ways to Lose Weight with Minimal Effort https://www.lifeandhealth.org/

    I was browsing the health news a few days ago and I came across an article that I initially found mindless. It was.

  3. 3
    PDSA https://www.pdsa.org.uk › helping-pets › changing-lives

    Saving Pets Is What We Do — We’re here for everyone that loves an animal – to keep them and their pets together. Can you help people and pets stay together this winter?

  4. 4
    Lower Back Muscle Pain Relief - Don't Let Pain Hold You Back https://www.voltarol.co.uk

    Are You Suffering From Lower Back Muscle Pain? View The Full Range Of Voltarol Products.

  5. 5
    Harley Street Physiotherapy - Located At 22 Harley Street https://try.west1physio.com › harley-street

    Physiotherapy At 22 Harley Street. Same Day & Last Minute Appointments. Book Now!

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In the realm of Google PPC, BetterHelp shines with its promise of therapy sans referrals, emphasizing accessibility. Life and Health intrigues with effortless weight loss tips, while PDSA tugs at heartstrings, advocating for pet welfare. Voltarol offers relief from back pain, and West1Physio highlights convenience with immediate appointments. Each ad uniquely addresses specific needs, resonating with diverse audiences.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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