UK Healthcare & Medical Rehabilitation - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Rehabilitation – UK

Google AI Overview visibility for Healthcare & Medical Rehabilitation UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 25.6369605599
74.3630394401
25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 46
54
46%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 4%
Navigational 3%
Seasonal 0%
Local 4%
Problem Solving 31%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
betterhelp.com 11.04
pdsa.org.uk 6
weightwatchers.com 4.67
myjuniper.co.uk 4.09
medexpress.co.uk 3.83
octopusclinic.com 2.34
bestonlinetherapyservices.com 2.15
cbrclinics.com 1.93
west1physio.com 1.91
careco.co.uk 1.57
others 60.47
  • betterhelp.com - 11.04%
  • pdsa.org.uk - 6%
  • weightwatchers.com - 4.67%
  • myjuniper.co.uk - 4.09%
  • medexpress.co.uk - 3.83%
  • octopusclinic.com - 2.34%
  • bestonlinetherapyservices.com - 2.15%
  • cbrclinics.com - 1.93%
  • west1physio.com - 1.91%
  • careco.co.uk - 1.57%
  • others - 60.47%

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In the healthcare PPC landscape, BetterHelp leads with 11.04% click share, followed by PDSA at 6.00%. Others dominate with 60.47%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date betterhelp.com myjuniper.co.uk bestonlinetherapyservices.com octopusclinic.com forbes.com west1physio.com weightwatchers.com medexpress.co.uk onlineclinic.co.uk cbrclinics.com
2026/03/01 12.6% 6.34% 3.1% 0.09% 3.78% 3.4% 0.47% 4.8% 1.85% 2.41%
2026/03/02 11.88% 3.75% 3.92% 1.34% 2.99% 0.56% 2.01% 4.56% 1.3% 1.81%
2026/03/03 10.5% 7.87% 3.6% 0.72% 2.2% 0.42% 2.52% 8.23% 6.02% 4.51%
2026/03/04 11.38% 5.93% 3.14% 0.75% 2.15% 1.91% 3.14% 4.79% 3.75% 2.79%
2026/03/05 14.04% 5.2% 4.04% 1.91% 2.62% 1.91% 2.69% 4.37% 1.22% 0.84%
2026/03/06 10.91% 7.35% 3.55% 3.24% 1.33% 1.92% 1.51% 10.57% 0.83% 4.41%
2026/03/07 11.95% 7.13% 3.74% 6.13% 1.7% 3.41% 2.87% 7.17% 1.25% 4.65%
2026/03/08 12.13% 3.61% 3.87% 3.69% 2.7% 3.88% 1.29% 6.33% 2.54% 4.59%
2026/03/09 12.99% 4.84% 3.64% 2.96% 1.66% 0.71% 3.15% 2.33% 1.55% 5.93%
2026/03/10 12.77% 4.62% 3.77% 3.62% 1.72% 0.86% 2.78% 5.46% 1.52% 2.27%
2026/03/11 12.51% 6.7% 4.24% 1.67% 1.12% 4.18% 1.33% 7.02% 0.9% 1.38%
2026/03/12 12.05% 5.7% 3.55% 3.42% 0.91% 3.06% 1.54% 7.41% 2.79% 4.38%
2026/03/13 10.98% 6.35% 3.65% 3.4% 1.12% 1.35% 1.59% 8.32% 1.66% 2.06%
2026/03/14 11.68% 7.21% 4.5% 3.55% 1.47% 4.42% 2.53% 12.74% 0.38% 3.21%
2026/03/15 12% 8.93% 5.21% 4.81% 2.07% 2.13% 1.66% 7.71% 0.01% 2.19%
2026/03/16 10.3% 12.59% 4.19% 2.48% 1.82% 0.78% 2.43% 10.41% 2.41% 1.67%
2026/03/17 9.35% 11.69% 3.59% 0.72% 1.1% 0.63% 2.36% 9.79% 4.63% 1.88%
2026/03/18 10.99% 11.98% 3.91% 0.44% 1.35% 0.72% 1.31% 10.17% 2.65% 0.01%
2026/03/19 11.76% 5.64% 4% 2.2% 2.48% 1.6% 1.38% 8.07% 1.85% 0.09%
2026/03/20 11.16% 5.24% 3.61% 3.27% 1.43% 1.93% 2.58% 4.22% 1.45% 0.4%
2026/03/21 14.05% 5.58% 5.68% 1.9% 2.69% 2.04% 2.72% 1.31% 0.5% 0.47%
2026/03/22 13.59% 5.91% 5.35% 3.64% 2.43% 2.9% 1.38% 4.89% 1.91% 1.19%
2026/03/23 10.28% 6.55% 3.73% 4.69% 2.26% 3.54% 1.37% 5% 3.24% 0.26%
2026/03/24 9.31% 11.65% 3.58% 0.72% 1.09% 0.63% 2.35% 9.75% 4.62% 1.87%
2026/03/25 17.1% 1.76% 3.57% 3.58% 3.45% 1.53% 1.85% 1.63% 0.6% 0.64%
2026/03/26 16.12% 4.22% 2.84% 2.27% 2.08% 2.27% 1.32% 3.3% 1.99% 0.46%
2026/03/27 17.72% 3.36% 3.4% 3.13% 3.11% 0.12% 1.23% 3.69% 5.55% 0.01%
2026/03/28 16.48% 9.33% 3.28% 3.72% 2.93% 1.61% 1.06% 5.97% 0.6% 0.52%
2026/03/29 13.94% 10.68% 2.92% 2.33% 2.52% 2.85% 0.68% 16.67% 5.37% 1.24%
2026/03/30 15.85% 5.71% 4.05% 4.35% 2.27% 1.94% 1.03% 10.02% 1.52% 0.02%
2026/03/31 10.43% 5.97% 5.55% 4.24% 3.27% 1.87% 1.76% 1.7% 0.84% 0.18%
  • betterhelp.com
  • myjuniper.co.uk
  • bestonlinetherapyservices.com
  • octopusclinic.com
  • forbes.com
  • west1physio.com
  • weightwatchers.com
  • medexpress.co.uk
  • onlineclinic.co.uk
  • cbrclinics.com

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In March 2026, BetterHelp.com led PPC spend, peaking mid-month. MyJuniper.co.uk surged mid-month, while MedExpress.co.uk spiked late. The month concluded with BetterHelp.com maintaining dominance.

Market Exposure

Competitor Count for UK Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 574
2026/03/02 608
2026/03/03 611
2026/03/04 613
2026/03/05 597
2026/03/06 617
2026/03/07 605
2026/03/08 596
2026/03/09 590
2026/03/10 585
2026/03/11 586
2026/03/12 606
2026/03/13 607
2026/03/14 558
2026/03/15 577
2026/03/16 603
2026/03/17 618
2026/03/18 584
2026/03/19 592
2026/03/20 572
2026/03/21 552
2026/03/22 545
2026/03/23 578
2026/03/24 618
2026/03/25 521
2026/03/26 489
2026/03/27 492
2026/03/28 495
2026/03/29 480
2026/03/30 478
2026/03/31 458

Copyright © Adthena. All rights reserved.

March began with 574 advertisers, peaking at 618 mid-month. A decline followed, ending at 458.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
betterhelp.com 1.82%
achievehealth.uk 0.63%
farmeci.com 0.62%
solistherapy.com 0.55%
thechelseapsychologyclinic.com 0.47%
west1physio.com -0.33%
medexpress.co.uk -0.4%
rehabphysiolondon.com -0.51%
weightwatchers.com -1.03%
cbrclinics.com -2.18%

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In the past month, betterhelp.com surged with a 1.82% click share increase, while cbrclinics.com faced a 2.18% decline.

Campaign Efficiency

UK Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date betterhelp.com myjuniper.co.uk octopusclinic.com bestonlinetherapyservices.com medexpress.co.uk forbes.com west1physio.com hollandandbarrett.com cbrclinics.com body-motion.co.uk
2026/03/01 9.03% 4.4% 0.09% 2.1% 3.21% 3.05% 3.8% 0.75% 2.67% 1.9%
2026/03/02 8.15% 3.58% 1.42% 2.7% 4.21% 1.95% 0.77% 1.13% 2.04% 2.16%
2026/03/03 7.94% 5.43% 0.82% 2.75% 6.48% 1.86% 0.55% 1.64% 5.43% 1.4%
2026/03/04 7.94% 4.55% 0.74% 2.15% 5.75% 1.64% 1.92% 1.07% 2.6% 1.15%
2026/03/05 9.58% 4.21% 2.11% 2.72% 3.82% 1.91% 1.95% 1.09% 0.9% 0.89%
2026/03/06 7.87% 5.76% 3.69% 2.53% 6.74% 1.1% 2.04% 1.07% 4.48% 0.97%
2026/03/07 8.77% 5.46% 7.27% 2.73% 4.29% 1.39% 3.73% 0.73% 5.13% 0%
2026/03/08 8.73% 3.22% 4.04% 2.8% 3.89% 2.15% 4.72% 0.76% 4.69% 2.09%
2026/03/09 9.19% 4.22% 3.56% 2.54% 2.12% 1.13% 0.76% 0.99% 5.74% 1.39%
2026/03/10 9.11% 3.63% 3.68% 2.72% 4.44% 1.34% 1% 1.21% 2.82% 1.41%
2026/03/11 9.13% 5.72% 1.97% 3.21% 6.71% 0.9% 4.3% 1.34% 1.35% 1.29%
2026/03/12 8.89% 4.23% 3.91% 2.63% 4.24% 0.8% 3.35% 1.49% 4.88% 1.9%
2026/03/13 8.46% 4.16% 3.93% 2.76% 4.38% 0.95% 1.84% 1.77% 2.19% 1.28%
2026/03/14 8.56% 5.65% 4.02% 3.22% 8.47% 1.2% 5.05% 1.6% 3.68% 0%
2026/03/15 8.17% 7.04% 4.77% 3.75% 5.72% 1.71% 2.33% 1.24% 1.89% 2.96%
2026/03/16 7.92% 9.18% 2.86% 3.37% 7.08% 1.64% 1.05% 1.78% 1.66% 2.56%
2026/03/17 6.78% 8.86% 0.94% 2.57% 6.13% 0.87% 0.87% 3.18% 1.95% 3.12%
2026/03/18 8.37% 8.79% 0.5% 2.91% 6.54% 1.14% 0.81% 2.08% 0.01% 3.07%
2026/03/19 8.39% 4.87% 2.29% 2.62% 5.59% 1.86% 2.16% 1.73% 0.1% 2.04%
2026/03/20 7.82% 5.52% 3.65% 2.47% 4.04% 1.11% 2.09% 1.44% 0.4% 1.97%
2026/03/21 9.76% 5.47% 2.02% 3.87% 2.1% 2% 2.15% 1.12% 0.64% 0%
2026/03/22 9.65% 5.78% 3.74% 3.72% 4.41% 1.84% 3.13% 0.65% 1.18% 3.58%
2026/03/23 7.48% 6.39% 5.22% 2.62% 4.41% 1.94% 3.91% 0.89% 0.31% 3.83%
2026/03/24 6.78% 8.86% 0.94% 2.57% 6.13% 0.87% 0.87% 3.18% 1.95% 3.12%
2026/03/25 11.51% 2.23% 3.55% 2.18% 2.13% 2.39% 1.66% 0.99% 0.44% 3.16%
2026/03/26 11.27% 3.78% 2.54% 1.94% 3.56% 1.67% 2.26% 1.29% 0.53% 0%
2026/03/27 12.82% 3.81% 3.54% 2.17% 3.94% 2.32% 0.16% 1.66% 0.01% 0%
2026/03/28 11.59% 5.75% 3.86% 2.35% 3.67% 2.37% 1.83% 1.14% 0.57% 0%
2026/03/29 11.65% 7.09% 2.68% 2.49% 8.42% 2.56% 3.91% 1.76% 1.59% 0%
2026/03/30 11.96% 4.55% 5.47% 2.99% 4.89% 1.97% 2.81% 1.52% 0.02% 0%
2026/03/31 6.96% 4.82% 4.1% 3.88% 2.36% 2.2% 1.97% 1.39% 0.19% 0%
  • betterhelp.com
  • myjuniper.co.uk
  • octopusclinic.com
  • bestonlinetherapyservices.com
  • medexpress.co.uk
  • forbes.com
  • west1physio.com
  • hollandandbarrett.com
  • cbrclinics.com
  • body-motion.co.uk

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In March 2026, BetterHelp’s impression share fluctuated, peaking at 12.82% on the 27th. MyJuniper saw a mid-month rise, while OctopusClinic’s share spiked early. By month’s end, BetterHelp led, despite a dip.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Rehabilitation - Last month
  1. 1
    No GP Referral Required - Average Session Rating: 4.9/5 https://www.betterhelp.com

    About 95% Of Customers Can Find A Therapist Within 48 Hours. 100% Online And Easy Sign-Up.

  2. 2
    10 Ways to Lose Weight with Minimal Effort https://www.lifeandhealth.org/

    I was browsing the health news a few days ago and I came across an article that I initially found mindless. It was

  3. 3
    Now £65, Was £164 | 6 Month Price Lock https://www.myjuniper.co.uk › weight › medication

    You're 4.5x more likely to lose significant weight on Juniper compared to meds alone. No GP or...

  4. 4
    Physiotherapy https://www.octopusclinic.com › physiotherapy › blackfriars

    Book Physio Appointment Today — Trusted physiotherapy in London. We'll build a personalised plan that works for you.

  5. 5
    Marylebone Physiotherapy | Physio Clinic In Marylebone https://try.west1physio.com › marylebone

    Physiotherapy In Marylebone. Same Day & Last Minute Appointments. Book Now!

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, BetterHelp shines with its promise of quick therapist access and high satisfaction ratings. Life and Health captivates with engaging weight loss tips, while MyJuniper offers compelling savings and effectiveness. Octopus Clinic and West1Physio emphasize personalized and prompt physiotherapy services, catering to immediate needs.

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