UK Healthcare & Medical Rehabilitation - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Rehabilitation – UK

Google AI Overview visibility for Healthcare & Medical Rehabilitation UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 47.8781730678
52.1218269322
47%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 46
54
46%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 4%
Navigational 3%
Seasonal 0%
Local 4%
Problem Solving 32%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
careco.co.uk 7.29
betterhelp.com 6.93
myjuniper.co.uk 6.53
pdsa.org.uk 5.22
medexpress.co.uk 4.24
welzo.com 3.33
weightwatchers.com 3.13
ebay.co.uk 2.92
revitive.com 2.43
mobilitypluswheelchairs.co.uk 2.38
others 55.6
  • careco.co.uk - 7.29%
  • betterhelp.com - 6.93%
  • myjuniper.co.uk - 6.53%
  • pdsa.org.uk - 5.22%
  • medexpress.co.uk - 4.24%
  • welzo.com - 3.33%
  • weightwatchers.com - 3.13%
  • ebay.co.uk - 2.92%
  • revitive.com - 2.43%
  • mobilitypluswheelchairs.co.uk - 2.38%
  • others - 55.6%

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In the healthcare PPC landscape, ‘others’ dominate with 55.6% click share, overshadowing ‘careco.co.uk’ at 7.29% and ‘betterhelp.com’ at 6.93%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date medexpress.co.uk myjuniper.co.uk zavamed.com curedpharmacy.com careco.co.uk betterhelp.com bestonlinetherapyservices.com welzo.com pdsa.org.uk forbes.com
2026/05/01 4.34% 8.07% 0.64% 0.01% 1.53% 17.65% 3.11% 0.27% 3.21% 1.58%
2026/05/02 4.15% 7.83% 1.52% 2.86% 0.49% 18.57% 2.99% 0.6% 2.15% 2.07%
2026/05/03 0.42% 10.09% 0.06% 0% 0.65% 19.06% 3.17% 0.38% 2.34% 3.11%
2026/05/04 5.79% 6.33% 0.01% 0.28% 0.72% 17.64% 3.85% 0.2% 2.84% 1.92%
2026/05/05 3.8% 10.8% 4.51% 1.76% 1.57% 15.89% 2.61% 0.67% 2.28% 1.46%
2026/05/06 2.55% 7.65% 0.52% 0% 1.77% 16.74% 3.67% 1.21% 2.41% 1.83%
2026/05/07 4.25% 6.41% 1.43% 0.52% 1.95% 16.79% 3.45% 0.76% 1.52% 1.97%
2026/05/08 2.43% 5.12% 0.28% 0% 2.33% 16.69% 3.86% 1.46% 3.01% 2.35%
2026/05/09 2.62% 4.99% 0.57% 1.91% 1.73% 14.44% 4.66% 1.96% 1.66% 3.15%
2026/05/10 0.75% 3.01% 0.04% 0% 1.43% 19.25% 5.6% 0.11% 1.46% 4.24%
2026/05/11 6.72% 10.62% 1.15% 2.4% 2% 12.06% 3.94% 1.36% 2.09% 2.88%
2026/05/12 10.63% 15% 3.33% 3.84% 3.03% 7.59% 3.8% 2.09% 1.09% 1.46%
2026/05/13 8.19% 11.98% 0.43% 2.69% 4.41% 9.87% 4.57% 2% 0.94% 2.28%
2026/05/14 8.2% 11.2% 0.23% 5.47% 3.23% 9.82% 4.83% 1.97% 1.71% 1.87%
2026/05/15 2.39% 5.04% 0.28% 0% 2.29% 16.42% 3.8% 1.44% 2.96% 2.31%
2026/05/16 13.69% 16.08% 1.76% 4.43% 2.57% 3.08% 6.04% 2.1% 1.37% 3.21%
2026/05/17 13.85% 14.87% 1% 4.77% 3.59% 3.84% 6.19% 1.61% 1.71% 3.29%
2026/05/18 9.81% 13.74% 3.61% 5.27% 2.96% 3.22% 5.25% 1.51% 0.88% 3.22%
2026/05/19 8.09% 14.06% 4.7% 6.21% 4.22% 2.72% 2.89% 2.38% 1.68% 2.07%
2026/05/20 7.09% 11.83% 1.98% 4.02% 3.95% 3.74% 2.95% 3% 1.95% 2.71%
2026/05/21 11.9% 15.83% 5.5% 4.91% 2.52% 2.91% 2.41% 1.96% 1.34% 1.32%
2026/05/22 12.68% 16.36% 3.38% 6.08% 3.63% 4.31% 2.67% 2.17% 0% 0.68%
2026/05/23 12.52% 12.73% 4.76% 4.89% 3.07% 3.86% 2.94% 1.92% 0% 0.09%
2026/05/24 12.15% 16.3% 2.52% 5.54% 2.89% 4.3% 3.52% 2.62% 0% 0.12%
2026/05/25 13.47% 14.28% 3.99% 6.64% 2.56% 2.75% 3.1% 1.27% 0.78% 0.09%
2026/05/26 10.15% 16.02% 3.17% 2.58% 3.02% 4.22% 2.89% 1.35% 1.67% 0.1%
2026/05/27 12.38% 15.59% 4.91% 3.76% 3.43% 4.86% 1.47% 2% 1.37% 0.1%
2026/05/28 15.04% 15.29% 2.52% 3.55% 3.4% 4.24% 3.03% 2.31% 1.54% 0.11%
2026/05/29 8.94% 11.55% 1.09% 2.45% 4.86% 4.32% 4.86% 2.07% 2.04% 0.15%
2026/05/30 11.86% 14.83% 4.4% 4.29% 3.5% 4.56% 3.47% 1.66% 1.21% 0.14%
2026/05/31 12.97% 12.64% 4.96% 4.87% 4.31% 4.31% 2.2% 1.74% 1.35% 0.12%
  • medexpress.co.uk
  • myjuniper.co.uk
  • zavamed.com
  • curedpharmacy.com
  • careco.co.uk
  • betterhelp.com
  • bestonlinetherapyservices.com
  • welzo.com
  • pdsa.org.uk
  • forbes.com

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In May 2026, MedExpress and MyJuniper saw fluctuating PPC spend, peaking mid-month. BetterHelp led consistently, while Forbes’ spend dwindled. The month concluded with MedExpress and MyJuniper stabilizing, and BetterHelp maintaining dominance.

Market Exposure

Competitor Count for UK Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 454
2026/05/02 448
2026/05/03 473
2026/05/04 475
2026/05/05 475
2026/05/06 474
2026/05/07 497
2026/05/08 516
2026/05/09 485
2026/05/10 499
2026/05/11 640
2026/05/12 676
2026/05/13 685
2026/05/14 691
2026/05/15 516
2026/05/16 692
2026/05/17 698
2026/05/18 684
2026/05/19 654
2026/05/20 659
2026/05/21 703
2026/05/22 686
2026/05/23 717
2026/05/24 728
2026/05/25 753
2026/05/26 760
2026/05/27 770
2026/05/28 718
2026/05/29 717
2026/05/30 745
2026/05/31 745

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May saw a dynamic rise in distinct advertisers, starting at 454 and peaking at 770. The month concluded with a stable 745, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
careco.co.uk 2.32%
myjuniper.co.uk 2.11%
medexpress.co.uk 1.89%
mobilitypluswheelchairs.co.uk 1.82%
ebay.co.uk 1.29%
forbes.com -0.76%
octopusclinic.com -0.95%
west1physio.com -1.36%
pdsa.org.uk -2.44%
betterhelp.com -6.96%

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In the past month, careco.co.uk led with a 2.32% click share increase, while betterhelp.com faced a significant 6.96% decline.

Campaign Efficiency

UK Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date myjuniper.co.uk medexpress.co.uk careco.co.uk hollandandbarrett.com welzo.com betterhelp.com ebay.co.uk curedpharmacy.com mobilitypluswheelchairs.co.uk bestonlinetherapyservices.com
2026/05/01 6.86% 2.85% 2.55% 1.77% 0.87% 12.15% 2.01% 0% 0.72% 1.92%
2026/05/02 6.23% 2.38% 1.06% 1.47% 2.06% 13.23% 0.95% 0.76% 1.49% 1.83%
2026/05/03 7.34% 0.8% 1.62% 1.38% 0.71% 13.23% 0.53% 0% 0.34% 2.18%
2026/05/04 6.36% 3.01% 1.46% 1.64% 0.7% 12.51% 1.6% 0.56% 0% 2.5%
2026/05/05 11.44% 4.46% 2.35% 1.68% 1.11% 10.46% 2.36% 1.23% 0.63% 1.58%
2026/05/06 6.9% 2.27% 2.72% 1.45% 2.25% 11.39% 1.57% 0.01% 2.05% 2.23%
2026/05/07 6.83% 3.17% 3.59% 2.27% 1.21% 11.51% 0.79% 0.8% 0.5% 2.23%
2026/05/08 4.61% 1.88% 3.17% 1% 2.62% 11.18% 1.6% 0% 0.67% 2.36%
2026/05/09 3.97% 1.72% 2.4% 0.52% 3.6% 9.36% 0.52% 0.61% 1.97% 2.96%
2026/05/10 3.2% 1.15% 2.18% 1% 0.24% 12.67% 0.47% 0.01% 0.33% 3.71%
2026/05/11 8.22% 5% 2.92% 0.76% 2.37% 7.65% 2.92% 0.94% 1.07% 2.35%
2026/05/12 11.64% 7.31% 4.02% 1.22% 3.97% 4.59% 4.59% 1.71% 1.82% 2.16%
2026/05/13 8.43% 5.25% 5.51% 1% 3.83% 5.81% 4.54% 1.06% 1.51% 2.44%
2026/05/14 7.75% 4.74% 4.3% 1.49% 3.68% 5.52% 4.25% 1.39% 2.14% 2.57%
2026/05/15 4.61% 1.88% 3.17% 1% 2.62% 11.18% 1.6% 0% 0.67% 2.36%
2026/05/16 12% 8.14% 3.91% 2.09% 3.87% 1.97% 3.89% 1.97% 1.68% 3.7%
2026/05/17 10.69% 7.58% 5.32% 2.06% 3.21% 2.53% 3.85% 1.55% 2.05% 3.78%
2026/05/18 10.93% 6.99% 4.31% 2.32% 2.75% 1.84% 3.93% 2.18% 2.14% 3%
2026/05/19 10.63% 4.76% 5.47% 2.38% 4.3% 1.71% 5.66% 2.27% 2.11% 1.67%
2026/05/20 8.39% 4.04% 4.99% 2.09% 5.31% 2.1% 6.18% 1.82% 2.45% 1.56%
2026/05/21 12.25% 8.25% 3.66% 1.48% 4.06% 1.73% 3.74% 2.47% 2.36% 1.32%
2026/05/22 11.52% 7.31% 5.14% 1.99% 4.8% 2.76% 3.59% 2.3% 3.5% 1.51%
2026/05/23 10.53% 6.94% 4.4% 1.66% 3.17% 2.24% 4.56% 2.01% 2.07% 1.59%
2026/05/24 12.17% 7.25% 4.16% 1.44% 4.83% 2.5% 4.54% 2.63% 3.73% 1.99%
2026/05/25 10.27% 7.03% 3.46% 2.3% 2.38% 1.58% 4.29% 2.24% 3.83% 1.72%
2026/05/26 11.82% 6.37% 4.54% 2.46% 2.56% 2.4% 4% 1.43% 3.45% 1.49%
2026/05/27 11.62% 7.68% 5% 2.33% 3.92% 2.74% 4.51% 1.81% 4.3% 0.83%
2026/05/28 11.54% 7.99% 4.72% 2.93% 4.25% 2.5% 4.04% 2.17% 3.6% 1.67%
2026/05/29 7.9% 5.88% 6.26% 2.76% 3.52% 2.26% 4.9% 0.99% 2.87% 2.61%
2026/05/30 11.06% 6.66% 4.83% 2.8% 3.04% 2.56% 2.91% 2.07% 3.07% 1.96%
2026/05/31 9.55% 7.61% 6.04% 3.53% 3.39% 2.66% 2.54% 2.35% 1.75% 1.37%
  • myjuniper.co.uk
  • medexpress.co.uk
  • careco.co.uk
  • hollandandbarrett.com
  • welzo.com
  • betterhelp.com
  • ebay.co.uk
  • curedpharmacy.com
  • mobilitypluswheelchairs.co.uk
  • bestonlinetherapyservices.com

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In May 2026, myjuniper.co.uk saw fluctuating impressions, peaking at 12.25% on the 21st. Meanwhile, betterhelp.com started strong but dipped mid-month, ending at 2.66%. Overall, myjuniper.co.uk led the month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Rehabilitation - Last month
  1. 1
    Therapy Without Referrals https://www.betterhelp.com

    No GP Referral Required — No Referrals, No Waiting Rooms. Start Your Healing Journey With A Professional Therapist.

  2. 2
    Private Hip Surgery Cost - Affordable Hip Surgery Options https://www.circlehealthgroup.co.uk

    Do You Need Hip Surgery? Fast Assessment, Fast Diagnosis, Fast Treatment

  3. 3
    10 Ways to Lose Weight with Minimal Effort https://www.lifeandhealth.org/

    I was browsing the health news a few days ago and I came across an article that I initially found mindless. It was.

  4. 4
    Weight Loss Covered By NHS? - Now £65, Was £164 https://www.myjuniper.co.uk › weight › medication

    You're 4.5x more likely to lose significant weight on Juniper compared to meds alone. Weight loss...

  5. 5
    PDSA https://www.pdsa.org.uk › helping-pets › changing-lives

    The UK's Leading Vet Charity — For over 100 years, PDSA has been helping pets and their owners when they need it most. Sick and injured pets are relying on our help right now. Donate to PDSA today. 470k pets treated a year.

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In the realm of healthcare PPC, BetterHelp shines with its promise of therapy sans referrals, emphasizing accessibility. Circle Health Group offers swift hip surgery solutions, catering to urgent needs. Life and Health intrigues with effortless weight loss tips, while MyJuniper highlights NHS-covered weight loss benefits. PDSA, a century-old vet charity, appeals to pet lovers’ compassion.

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