UK Healthcare & Medical Rehabilitation - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Rehabilitation – UK

Google AI Overview visibility for Healthcare & Medical Rehabilitation UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 52.6264330806
47.3735669194
52%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 43
57
43%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 4%
Navigational 6%
Seasonal 0%
Local 5%
Problem Solving 29%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
betterhelp.com 8.62
careco.co.uk 5.23
pdsa.org.uk 4.38
opusbiological.com 3.32
revitive.com 3.18
myjuniper.co.uk 2.91
welzo.com 2.73
ebay.co.uk 2.42
medexpress.co.uk 2.23
forbes.com 2.2
others 62.78
  • betterhelp.com - 8.62%
  • careco.co.uk - 5.23%
  • pdsa.org.uk - 4.38%
  • opusbiological.com - 3.32%
  • revitive.com - 3.18%
  • myjuniper.co.uk - 2.91%
  • welzo.com - 2.73%
  • ebay.co.uk - 2.42%
  • medexpress.co.uk - 2.23%
  • forbes.com - 2.2%
  • others - 62.78%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 62.78% click share, while betterhelp.com leads individual advertisers at 8.62%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date myjuniper.co.uk betterhelp.com medexpress.co.uk opusbiological.com harbornechiropractic.co.uk psychologytoday.com bestonlinetherapyservices.com forbes.com west1physio.com thechelseapsychologyclinic.com
2026/07/01 3.09% 15.85% 1.62% 2.94% 2.25% 1.14% 4.43% 4.8% 5.12% 3.18%
2026/07/02 4.06% 11.97% 0.5% 2.2% 2.44% 1.69% 3.3% 5.86% 1.12% 2.83%
2026/07/03 1.59% 10.73% 1.11% 2.03% 2.47% 2.38% 2.08% 6.43% 3.47% 4.38%
2026/07/04 4.04% 11.29% 0.58% 2.38% 1.35% 2.02% 3.29% 5.88% 2.47% 2.23%
2026/07/05 5.95% 9.66% 3.83% 1.04% 1.29% 3.06% 2.25% 7.09% 2.46% 0%
2026/07/06 3.17% 10.48% 0.52% 2.39% 1.32% 1.71% 2.13% 5.6% 0.46% 3.28%
2026/07/07 4.28% 10.11% 0.36% 4.52% 1.26% 2.35% 1.61% 5.04% 3.67% 4.23%
2026/07/08 4.44% 6.02% 0.22% 2.76% 2.12% 2.94% 2.06% 5.21% 3.75% 2.97%
2026/07/09 0.92% 10.48% 0.27% 3.39% 1.65% 2.76% 1.93% 7.69% 0.81% 5.06%
2026/07/10 4.69% 7.96% 0.88% 3.33% 1.83% 3.32% 1.52% 7.66% 1.79% 2.76%
2026/07/11 4.97% 7.85% 0.29% 5.13% 3.48% 3.96% 2.08% 8.19% 2.99% 2.27%
2026/07/12 5.59% 7.49% 0.52% 3.88% 2.06% 3.71% 2.03% 7.15% 3.42% 0%
2026/07/13 2.55% 8.42% 0.49% 7.03% 3.43% 2.21% 2.9% 5.71% 2.28% 3.29%
2026/07/14 5.2% 8.72% 0.24% 5.54% 3.12% 3.04% 2.85% 3.58% 2.36% 2.58%
2026/07/15 1.95% 9.91% 0.05% 4.27% 4.07% 3.13% 3.02% 3.61% 4.35% 1.82%
2026/07/16 6.29% 8.69% 0.23% 4.72% 1.42% 3.41% 1.92% 2.66% 4.16% 2.52%
2026/07/17 3.65% 13.6% 0.21% 2.62% 2.94% 1.75% 2.55% 2.47% 2.9% 3.39%
2026/07/18 6.85% 15.81% 0.13% 1.06% 1.01% 1.26% 4.98% 2.28% 2.13% 3.2%
2026/07/19 7.08% 5.8% 1.11% 4.32% 3.03% 6.12% 1.3% 6.16% 2.73% 0%
2026/07/20 10.92% 9.87% 2.84% 3.08% 3.5% 3.25% 2.49% 2.1% 2.48% 2.75%
2026/07/21 5.46% 8.54% 0.39% 5.44% 3.06% 2.98% 2.8% 3.52% 2.32% 2.52%
2026/07/22 6.36% 7.11% 8.92% 4.04% 2.32% 2.48% 2.07% 2.96% 1.73% 2.48%
2026/07/23 8.49% 7.33% 11.54% 3.27% 2.06% 3.22% 2.39% 3.26% 2.17% 1.51%
2026/07/24 10.04% 6.09% 11.6% 2.94% 0.8% 2.26% 1.7% 3.15% 3.26% 1.78%
2026/07/25 8.38% 7.71% 7.21% 2.54% 2.19% 2.33% 2.44% 3.78% 2.34% 1.83%
2026/07/26 9.31% 7.59% 12.92% 3.52% 2.17% 1.68% 1.95% 3.66% 1.06% 1.64%
2026/07/27 5.71% 11.06% 10.61% 4.71% 1.96% 1.95% 2.7% 2.58% 2.48% 1.29%
2026/07/28 9% 8.1% 10.97% 4.24% 2.07% 2.04% 2.48% 3.29% 1.24% 1.56%
2026/07/29 6.41% 12.58% 7.13% 0.98% 2.14% 3.38% 3.94% 4.55% 0.56% 0.78%
2026/07/30 6.24% 10.22% 11.68% 3.65% 1.34% 2.69% 3.39% 2.19% 1.44% 0.77%
2026/07/31 8.97% 8.19% 5.76% 3.22% 3.14% 2.84% 2.36% 1.42% 0.21% 0%
  • myjuniper.co.uk
  • betterhelp.com
  • medexpress.co.uk
  • opusbiological.com
  • harbornechiropractic.co.uk
  • psychologytoday.com
  • bestonlinetherapyservices.com
  • forbes.com
  • west1physio.com
  • thechelseapsychologyclinic.com

Copyright © Adthena. All rights reserved.

In July 2026, “myjuniper.co.uk” saw a significant rise in PPC spend share, peaking at 10.92% on the 20th. “betterhelp.com” maintained a strong presence, while “medexpress.co.uk” surged mid-month. The month concluded with diverse spend shares across advertisers.

Market Exposure

Competitor Count for UK Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 455
2026/07/02 522
2026/07/03 509
2026/07/04 540
2026/07/05 518
2026/07/06 546
2026/07/07 530
2026/07/08 512
2026/07/09 487
2026/07/10 549
2026/07/11 543
2026/07/12 559
2026/07/13 569
2026/07/14 553
2026/07/15 539
2026/07/16 504
2026/07/17 463
2026/07/18 439
2026/07/19 476
2026/07/20 457
2026/07/21 553
2026/07/22 596
2026/07/23 599
2026/07/24 590
2026/07/25 637
2026/07/26 640
2026/07/27 581
2026/07/28 608
2026/07/29 488
2026/07/30 472
2026/07/31 416

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July began with 455 advertisers, peaking at 640 mid-month. A decline followed, ending at 416.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
medexpress.co.uk 3.92%
myjuniper.co.uk 2.17%
curedpharmacy.com 0.89%
bestonlinetherapyservices.com 0.32%
tinnitus.org.uk 0.29%
greatbritishmobility.co.uk -0.44%
solistherapy.com -0.48%
careco.co.uk -0.9%
forbes.com -0.91%
revitive.com -1.22%

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Medexpress.co.uk surged with a 3.92% click share increase, while myjuniper.co.uk followed with 2.17%. Conversely, revitive.com faced a decline of 1.22%.

Campaign Efficiency

UK Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date welzo.com myjuniper.co.uk medexpress.co.uk careco.co.uk betterhelp.com opusbiological.com ebay.co.uk forbes.com west1physio.com body-motion.co.uk
2026/07/01 0.23% 2.59% 1.1% 1.2% 10.09% 3.9% 0.63% 3.24% 4.78% 1.38%
2026/07/02 1.76% 3.61% 0.92% 1.84% 7.33% 2.34% 1.17% 3.46% 1.04% 2.6%
2026/07/03 1.58% 2.14% 0.86% 3.03% 5.72% 2.67% 1.63% 3.86% 2.79% 0.68%
2026/07/04 2.94% 3.05% 0.76% 5.56% 5.78% 2.45% 3.51% 3.19% 1.73% 0%
2026/07/05 2.5% 3.5% 2.09% 3.74% 5.35% 1.21% 3.1% 4.12% 1.92% 2.73%
2026/07/06 4.11% 1.56% 0.77% 4.04% 5.47% 2.33% 3.04% 3.15% 0.37% 1.76%
2026/07/07 2.85% 2.5% 0.49% 3.96% 5.47% 5.05% 4.22% 2.96% 2.96% 3.89%
2026/07/08 3.51% 2.32% 0.25% 4.18% 3.35% 2.95% 3.78% 2.86% 3.01% 3.26%
2026/07/09 3.72% 1.2% 0.35% 8.05% 5.47% 3.07% 6.72% 3.81% 0.72% 2.71%
2026/07/10 4.08% 2.72% 0.46% 4.43% 3.98% 2.91% 3.97% 4% 1% 1.21%
2026/07/11 2.6% 3.59% 0.47% 4.52% 3.89% 5.1% 3.62% 4.36% 2.56% 0%
2026/07/12 2.75% 4.32% 0.81% 2.78% 3.93% 3.48% 3.45% 3.8% 2.69% 4.08%
2026/07/13 2.79% 2.01% 0.59% 3.71% 4.45% 7.17% 2.24% 3.22% 1.94% 1.39%
2026/07/14 3.14% 3.43% 0.45% 4.18% 4.88% 5.69% 2.88% 2.19% 1.96% 2.3%
2026/07/15 1.14% 2.31% 0.08% 1.43% 5.74% 4.53% 4.01% 2.04% 3.57% 2.73%
2026/07/16 0.92% 5.52% 0.33% 1.74% 5.06% 6.02% 0.57% 1.54% 3.67% 3.55%
2026/07/17 2.72% 4.62% 0.29% 1.23% 7.8% 2.45% 1.46% 1.43% 2.11% 1.42%
2026/07/18 4.22% 7.22% 0.14% 1.92% 8.82% 1.12% 2.49% 1.59% 2% 0%
2026/07/19 0.11% 5.96% 1.38% 1.25% 3.36% 4.7% 0.13% 4.26% 2.39% 5.73%
2026/07/20 0.03% 8.77% 2.19% 2.42% 6.19% 3.29% 1.14% 1.37% 2.64% 4.76%
2026/07/21 3.14% 3.43% 0.45% 4.18% 4.88% 5.69% 2.88% 2.19% 1.96% 2.3%
2026/07/22 3.03% 5.13% 5.85% 4.67% 3.82% 3.78% 5.1% 1.6% 1.4% 3.04%
2026/07/23 4.23% 5.4% 6.95% 4.03% 4.27% 3.68% 4.22% 1.84% 1.79% 1.81%
2026/07/24 1.8% 8.31% 8.47% 2.87% 3.95% 3.41% 2.29% 1.97% 2.79% 1.28%
2026/07/25 2.32% 6.57% 5.29% 2.12% 4.22% 2.98% 2.96% 2.24% 2.03% 1.21%
2026/07/26 2.46% 6.37% 8.26% 2.87% 4.49% 3.71% 3.62% 2.36% 1.21% 1.04%
2026/07/27 0.99% 5.61% 6.97% 2.8% 7.04% 5.19% 1.88% 1.61% 2.41% 1.95%
2026/07/28 1.56% 6.6% 7.56% 3.06% 5.45% 5.11% 0.99% 2.07% 1.1% 2.14%
2026/07/29 3.12% 5.98% 6.5% 5.73% 7.15% 1.25% 2.31% 2.61% 0.8% 1.51%
2026/07/30 3.25% 5.92% 8.55% 4.1% 5.69% 3.83% 3.96% 1.31% 1.35% 0%
2026/07/31 9.48% 5.61% 5.11% 4.92% 4.55% 3.13% 3.08% 0.78% 0.22% 0%
  • welzo.com
  • myjuniper.co.uk
  • medexpress.co.uk
  • careco.co.uk
  • betterhelp.com
  • opusbiological.com
  • ebay.co.uk
  • forbes.com
  • west1physio.com
  • body-motion.co.uk

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In July 2026, Welzo.com saw a dramatic rise, peaking at 9.48% on the 31st. Myjuniper.co.uk maintained a steady presence, while Medexpress.co.uk surged mid-month. Betterhelp.com started strong but fluctuated. Careco.co.uk and Opusbiological.com showed consistent activity. Ebay.co.uk and Body-motion.co.uk had varied trends. Forbes.com and West1physio.com experienced declines.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Rehabilitation - Last month
  1. 1
    Therapy Without Referrals https://www.betterhelp.com

    No GP Referral Required — No Referrals, No Waiting Rooms. Start Your Healing Journey With A Professional Therapist. About 95% Of Customers Can Find A Therapist Within 48 Hours. 100% Online And Easy Sign-Up.

  2. 2
    Tinnitus Relief https://www.bootshearingcare.com

    Get relief from Tinnitus — Boots Hearingcare provides clear information on tinnitus causes and symptoms, plus advice on hearing tests and relief strategies. Clear...

  3. 3
    Lower Back Pain Treatment https://www.coventgardenphysio.com

    By Expert Physio — We aim to restore pain free movement and full function as soon as possible. Expert Diagnosis & Treatment by Covent Garden Physios. 8am-8pm.

  4. 4
    10 Ways to Lose Weight with Minimal Effort https://www.lifeandhealth.org/

    I was browsing the health news a few days ago and I came across an article that I initially found mindless. It was.

  5. 5
    What is cognitive behavioural therapy https://www.mind.org.uk

    Find out what CBT is, how it works, and what it can help with. We also give advice on how to try CBT by yourself and what to do if it isn't working for you.

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In the realm of healthcare PPC, BetterHelp shines with its promise of swift, referral-free therapy access, emphasizing convenience and speed. Boots Hearingcare addresses tinnitus with clarity and expert advice. Covent Garden Physio focuses on expert-led back pain relief. Life and Health offers effortless weight loss tips, while Mind.org.uk demystifies cognitive behavioral therapy, providing self-help guidance. Each ad uniquely addresses specific health needs, resonating with audiences seeking immediate, expert solutions.

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