AUS Retail Home & Garden - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Home & Garden category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Home & Garden – AUS

Google AI Overview visibility for Retail Home & Garden AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 8.65796458192
91.3420354181
8%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 16%
Transactional 27%
Navigational 0%
Seasonal 13%
Local 2%
Problem Solving 7%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 AUS Retail Home & Garden brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
templeandwebster.com.au 14.66
bunnings.com.au 14.47
temu.com 5.8
fantasticfurniture.com.au 4.93
amazon.com.au 4.08
spotlightstores.com 2.33
amartfurniture.com.au 2.25
kmart.com.au 2.15
bigw.com.au 1.63
koalaliving.com.au 1.33
others 46.37
  • templeandwebster.com.au - 14.66%
  • bunnings.com.au - 14.47%
  • temu.com - 5.8%
  • fantasticfurniture.com.au - 4.93%
  • amazon.com.au - 4.08%
  • spotlightstores.com - 2.33%
  • amartfurniture.com.au - 2.25%
  • kmart.com.au - 2.15%
  • bigw.com.au - 1.63%
  • koalaliving.com.au - 1.33%
  • others - 46.37%

Copyright © Adthena. All rights reserved.

In the home and garden PPC landscape, Temple & Webster leads with 14.66% click share, closely followed by Bunnings at 14.47%. Others collectively dominate with 46.37%, overshadowing individual competitors.

Market Exposure

Share of Spend for the top 10 AUS Retail Home & Garden brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date templeandwebster.com.au temu.com bunnings.com.au amazon.com.au fantasticfurniture.com.au amartfurniture.com.au ecosa.com.au kogan.com spotlightstores.com kmart.com.au
2026/05/01 13.78% 4.68% 4.3% 6.33% 3.95% 1.28% 2.27% 1.33% 1.08% 1.36%
2026/05/02 14.72% 4.69% 4.35% 5.77% 3.17% 2.07% 2.13% 1.63% 3.05% 2.15%
2026/05/03 13.08% 7.03% 4.48% 6.05% 2.74% 1.77% 1.67% 1.54% 2.48% 1.8%
2026/05/04 16.9% 4.66% 5.02% 7.41% 3.8% 2.06% 1.72% 1.94% 2.91% 2.01%
2026/05/05 14.24% 6.44% 5.15% 5.83% 3.65% 1.62% 2.05% 2.61% 1.56% 1%
2026/05/06 13.41% 5.75% 3.83% 3.52% 3.31% 1.19% 1.94% 2.25% 2.49% 7.8%
2026/05/07 15.38% 5.17% 3.5% 3.86% 4.06% 1.41% 1.94% 1.85% 2.57% 2.19%
2026/05/08 14.42% 6.87% 3.46% 4.41% 3.68% 1.48% 2.05% 1.25% 2.54% 2.96%
2026/05/09 13.66% 7.46% 3.34% 3.13% 3.5% 1.98% 1.98% 1.7% 2.06% 1.74%
2026/05/10 12.21% 10.77% 3.33% 3.2% 3.29% 1.94% 1.45% 1.45% 3.71% 1.52%
2026/05/11 15.49% 6.85% 3.93% 3.86% 4.01% 1.96% 2.4% 1.68% 2.08% 2.79%
2026/05/12 11.12% 6.53% 4.26% 4.81% 3.05% 2.7% 2.49% 1.89% 3.51% 2.72%
2026/05/13 14.12% 5.29% 3.51% 3.46% 3.61% 2.74% 3.12% 2.09% 2.73% 2.05%
2026/05/14 14.77% 6.27% 2.75% 1.45% 3.27% 1.68% 3.73% 1.57% 3.69% 3.16%
2026/05/15 11.67% 6.64% 3.81% 2.31% 3.48% 2.4% 3.85% 1.98% 4.26% 2.74%
2026/05/16 11.46% 6.37% 3.93% 4.39% 3.05% 2.24% 4.75% 1.82% 2.31% 2.32%
2026/05/17 12.92% 7.55% 3.17% 4.87% 2.64% 2.18% 5.5% 1.97% 1.65% 0.92%
2026/05/18 15.56% 8.01% 3.27% 4.31% 2.85% 1.67% 1.71% 1.94% 1.84% 2.06%
2026/05/19 15.91% 7.19% 3.19% 3.52% 3.12% 2.62% 1.42% 2.39% 2.2% 0.95%
2026/05/20 14.01% 8.5% 3.12% 3.25% 3.28% 1.82% 1.41% 2.49% 4.07% 2.11%
2026/05/21 12% 7.63% 3.76% 3.1% 3.68% 2.81% 1.18% 2.39% 3.04% 2.36%
2026/05/22 12.8% 9.67% 3.48% 2.66% 3.67% 2.55% 1.05% 2.22% 4.43% 3.45%
2026/05/23 12.12% 9.51% 3.56% 2.61% 3.06% 2.28% 1.22% 2.78% 2.62% 4.3%
2026/05/24 16.42% 8.18% 3.34% 2.61% 2.6% 1.92% 1.3% 1.8% 2.09% 4.66%
2026/05/25 15.87% 7.3% 3.24% 2.21% 2.77% 1.54% 1.2% 1.52% 3.41% 4.47%
2026/05/26 8.9% 11.56% 4.48% 2.11% 2.68% 1.02% 1.43% 1.33% 5.81% 2.59%
2026/05/27 10.91% 8.81% 4.86% 2.36% 2.92% 2.47% 1.2% 1.93% 3.86% 3.37%
2026/05/28 10.06% 8.58% 4.6% 2.46% 3.06% 3.1% 1.52% 1.6% 4.84% 4.08%
2026/05/29 8.97% 11.23% 7.18% 2.25% 3.03% 2.88% 0.64% 1.5% 3.99% 2.35%
2026/05/30 7.95% 11.45% 7.65% 2.48% 2.79% 1.55% 1.75% 1.65% 3.69% 2.38%
2026/05/31 10.38% 8.64% 7.99% 3.23% 2.27% 2.09% 1.82% 1.76% 1.67% 1.32%
  • templeandwebster.com.au
  • temu.com
  • bunnings.com.au
  • amazon.com.au
  • fantasticfurniture.com.au
  • amartfurniture.com.au
  • ecosa.com.au
  • kogan.com
  • spotlightstores.com
  • kmart.com.au

Copyright © Adthena. All rights reserved.

Temple & Webster’s PPC spend fluctuated, peaking mid-month at 16.90%. Temu’s spend rose steadily, ending at 8.64%. Bunnings saw a late surge, closing at 7.99%. Amazon’s spend declined, finishing at 3.23%.

Market Exposure

Competitor Count for AUS Retail Home & Garden

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 5219
2026/05/02 5205
2026/05/03 5175
2026/05/04 5241
2026/05/05 5220
2026/05/06 5251
2026/05/07 5234
2026/05/08 5443
2026/05/09 5290
2026/05/10 5352
2026/05/11 5510
2026/05/12 5944
2026/05/13 5933
2026/05/14 5863
2026/05/15 6046
2026/05/16 6034
2026/05/17 6109
2026/05/18 6226
2026/05/19 6121
2026/05/20 6075
2026/05/21 6063
2026/05/22 6096
2026/05/23 6086
2026/05/24 6010
2026/05/25 6186
2026/05/26 6392
2026/05/27 6572
2026/05/28 6607
2026/05/29 6528
2026/05/30 6477
2026/05/31 6524

Copyright © Adthena. All rights reserved.

May saw a dynamic rise in distinct advertisers, starting at 5,219 and peaking at 6,607. The month concluded with a robust 6,524, showcasing a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Home & Garden

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
temu.com 1.17%
bunnings.com.au 0.62%
spotlightstores.com 0.56%
kmart.com.au 0.29%
harveynorman.com.au 0.25%
bigw.com.au -0.33%
fantasticfurniture.com.au -0.76%
ecosa.com.au -0.86%
templeandwebster.com.au -1.12%
amazon.com.au -1.67%

Copyright © Adthena. All rights reserved.

Amidst shifting click shares, temu.com surged by 1.17%, while amazon.com.au dropped by 1.67%, highlighting dynamic market changes.

Campaign Efficiency

AUS Retail Home & Garden Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date templeandwebster.com.au temu.com bunnings.com.au amazon.com.au fantasticfurniture.com.au spotlightstores.com amartfurniture.com.au kogan.com bigw.com.au kmart.com.au
2026/05/01 13.89% 6.3% 8.25% 9.29% 3.96% 1.44% 1.12% 1.17% 3.88% 2.39%
2026/05/02 15.39% 6.51% 8.29% 7.87% 3.5% 2.84% 1.87% 1.46% 2.41% 2.13%
2026/05/03 13.54% 7.85% 8.31% 8.5% 3.14% 2.63% 1.8% 1.35% 2.25% 1.87%
2026/05/04 17.4% 6.49% 9.19% 10% 4.32% 2.79% 1.91% 1.69% 2.03% 2.05%
2026/05/05 14.86% 7.65% 9.24% 8.88% 3.83% 2.08% 1.66% 2.3% 2.67% 1.69%
2026/05/06 14.24% 7.7% 7.98% 5.99% 3.64% 2.61% 1.26% 2.13% 3.18% 4.67%
2026/05/07 15.42% 7.07% 7.47% 6.34% 4.07% 2.45% 0.89% 1.63% 3.53% 2.54%
2026/05/08 14.86% 8.05% 6.96% 6.82% 3.94% 2.46% 1.22% 1.11% 3.42% 2.92%
2026/05/09 14.25% 9.2% 7.37% 5.02% 3.71% 2.18% 1.72% 1.51% 2.19% 1.82%
2026/05/10 12.74% 11.15% 7.11% 5.41% 3.57% 3.5% 1.81% 1.31% 2.02% 1.62%
2026/05/11 16.32% 8.57% 8.01% 6.35% 4.45% 2.21% 1.81% 1.52% 1.89% 2.35%
2026/05/12 11.34% 7.04% 7.76% 7.42% 3.41% 3.33% 2.64% 1.7% 2.39% 2.52%
2026/05/13 14.47% 6.12% 6.89% 5.66% 3.93% 2.64% 2.48% 1.92% 2.38% 2.55%
2026/05/14 16.87% 6.78% 5.6% 2.55% 3.71% 3.6% 1.95% 1.48% 1.28% 2.56%
2026/05/15 12.74% 7.41% 6.61% 3.92% 3.9% 4.14% 2.47% 1.89% 1.56% 2.48%
2026/05/16 12.41% 7.49% 7.18% 6.87% 3.31% 2.24% 2.17% 1.61% 2.01% 2.26%
2026/05/17 13.59% 8.34% 6.29% 7.49% 2.9% 1.82% 2.1% 1.7% 1.48% 1.58%
2026/05/18 16.71% 8.39% 6.74% 6.57% 3.06% 2% 1.57% 1.75% 1.46% 1.93%
2026/05/19 16.76% 7.75% 6.69% 5.56% 3.3% 2.35% 2.33% 2.21% 1.6% 1.62%
2026/05/20 15.28% 8.69% 6.07% 4.99% 3.51% 4.05% 1.76% 2.46% 1.88% 1.99%
2026/05/21 12.8% 8.33% 6.98% 4.71% 3.88% 2.9% 2.7% 2.18% 2.18% 2.66%
2026/05/22 13.4% 9.25% 6.69% 4% 3.98% 4.02% 2.4% 1.96% 2.12% 3.83%
2026/05/23 12.81% 10.02% 7.05% 4% 3.29% 2.56% 2.04% 2.51% 2.34% 4.05%
2026/05/24 17.46% 9.04% 7.34% 3.62% 2.68% 2.08% 1.61% 1.63% 1.14% 3.95%
2026/05/25 16.67% 8.2% 6.91% 3.53% 2.88% 3.38% 1.31% 1.41% 1.84% 4.13%
2026/05/26 9.14% 10.4% 7.1% 2.98% 2.73% 5.84% 0.79% 1.24% 1.72% 2.84%
2026/05/27 11.26% 9.43% 8.8% 3.73% 2.96% 3.75% 2.24% 1.87% 2.1% 3.07%
2026/05/28 10.52% 9.21% 8.34% 3.83% 3.21% 4.55% 2.67% 1.56% 1.87% 2.93%
2026/05/29 9.71% 11.6% 9.09% 3.31% 3.21% 3.73% 2.58% 1.48% 1.82% 2.03%
2026/05/30 8.33% 12.08% 9.41% 3.46% 2.97% 3.51% 1.44% 1.62% 1.59% 1.88%
2026/05/31 10.94% 10.03% 9.44% 4.65% 2.44% 1.97% 1.82% 1.65% 1.59% 1.46%
  • templeandwebster.com.au
  • temu.com
  • bunnings.com.au
  • amazon.com.au
  • fantasticfurniture.com.au
  • spotlightstores.com
  • amartfurniture.com.au
  • kogan.com
  • bigw.com.au
  • kmart.com.au

Copyright © Adthena. All rights reserved.

In May 2026, Temple & Webster led with fluctuating impressions, peaking mid-month. Temu showed steady growth, while Bunnings and Amazon experienced declines. Kmart surged late, ending strong. Overall, dynamic shifts marked the month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Home & Garden

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Retail Home & Garden - Last month
  1. 1
    Clark Rubber - Pools, Foam, Rubber, Cleaning & More https://www.clarkrubber.com.au

    Clark Rubber are your go-to experts for all things pools, foam, rubber and cleaning. Learn more about our product range online.

  2. 2
    Blank Canvas & Floating Frame https://www.fantasticframing.com.au › floating-frame › blank-canvas

    Fast Delivery - Low Prices — Blank Canvas Framed With Floating Frame | Choose Custom Size & Frame Colour - Buy Now

  3. 3
    Canvas | Officeworks - Buy stretched canvas https://www.officeworks.com.au

    Buy Canvas for painting at Officeworks. Enjoy our everyday low prices

  4. 4
    Australian Bed and Mattress Size Guide https://www.sealy.com.au

    Our Australian mattress sizes guide compares King (183cm x 203cm), Queen (152cm x 203cm), Double (138cm x 190cm), Singles (91cm x 190cm) & more.

  5. 5
    Canvas Factory Australia - Up to 80% Off Canvas Prints https://www.thecanvasfactory.com.au

    Up To 80% Off Canvas Prints & Collages For A Limited Time! Plus, Save 25% On Photo Gifts.

Copyright © Adthena. All rights reserved.

In the vibrant world of Google PPC, Clark Rubber stands out with its expertise in pools and cleaning, while Fantastic Framing offers customizable art solutions. Officeworks provides affordable canvas options, Sealy guides mattress choices, and Canvas Factory tempts with significant discounts on prints.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports