AUS Retail Home & Garden - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Home & Garden category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Retail Home & Garden AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	3.69262698333
	96.3073730167

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	31
	69

31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	28%
Transactional	17%
Navigational	0%
Seasonal	6%
Local	2%
Problem Solving	14%

Market Exposure

Share of Clicks for top 10 AUS Retail Home & Garden brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
templeandwebster.com.au	17.08
bunnings.com.au	16.01
temu.com	7.75
amazon.com.au	4.72
fantasticfurniture.com.au	2.66
kogan.com	1.76
loungelovers.com.au	1.6
amartfurniture.com.au	1.53
freedom.com.au	1.27
koala.com	1.21
others	44.41

templeandwebster.com.au - 17.08%
bunnings.com.au - 16.01%
temu.com - 7.75%
amazon.com.au - 4.72%
fantasticfurniture.com.au - 2.66%
kogan.com - 1.76%
loungelovers.com.au - 1.6%
amartfurniture.com.au - 1.53%
freedom.com.au - 1.27%
koala.com - 1.21%
others - 44.41%

In the competitive landscape, Temple & Webster leads with 17.08% click share, closely followed by Bunnings at 16.01%. Others collectively dominate with 44.41%.

Market Exposure

Share of Spend for the top 10 AUS Retail Home & Garden brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	templeandwebster.com.au	temu.com	amazon.com.au	bunnings.com.au	ecosa.com.au	fantasticfurniture.com.au	kogan.com	koala.com	loungelovers.com.au	easyshed.com.au
2025/11/01	17.62%	10.1%	4.81%	3.33%	1.69%	0.04%	2.31%	1.5%	1.81%	0.86%
2025/11/02	18.51%	10.61%	4.94%	3.3%	1.51%	0.04%	2.39%	1.58%	2.1%	1.13%
2025/11/03	17.42%	10.77%	5.26%	2.63%	1.57%	1.06%	2.19%	1.27%	2.08%	1.37%
2025/11/04	16.95%	11.06%	4.97%	3.11%	1.65%	2.24%	2.45%	1.2%	1.88%	1.38%
2025/11/05	19.56%	9.63%	4.74%	3.71%	1.81%	2.37%	2.3%	1.43%	1.86%	1.59%
2025/11/06	20.25%	8.85%	4.25%	3.6%	1.81%	1.57%	2.27%	1.57%	2.21%	1.89%
2025/11/07	19.4%	8.38%	4.24%	4.05%	0.94%	1.45%	2.33%	2.12%	2.43%	1.43%
2025/11/08	14.25%	10.88%	4.11%	3.74%	1.58%	1.02%	2.5%	1.79%	1.91%	1.12%
2025/11/09	16.89%	11.09%	4.7%	4.05%	1.77%	0.92%	2.2%	1.46%	2.06%	0.94%
2025/11/10	15.66%	10.3%	4.48%	3.81%	1.95%	1.07%	2.6%	4.45%	2.38%	1.41%
2025/11/11	15.2%	8.3%	3.89%	4.04%	1.81%	1.02%	2.6%	3.25%	2.29%	1.3%
2025/11/12	14.15%	7.22%	3.92%	9.63%	1.76%	1.08%	2.54%	1.5%	2.14%	1.25%
2025/11/13	13.35%	7.88%	3.73%	11.71%	1.64%	1.04%	2.12%	1.78%	2.07%	1.37%
2025/11/14	14.84%	7.6%	3.95%	10.9%	1.64%	1.78%	2.11%	1.44%	2.06%	1.45%
2025/11/15	13.94%	11.81%	2.86%	7.96%	1.79%	1.53%	2.26%	1.72%	1.93%	1.23%
2025/11/16	13.37%	12.25%	3.08%	8.14%	1.81%	1.3%	2.56%	2.26%	1.9%	0.76%
2025/11/17	20.31%	7.06%	3.62%	6.06%	1.1%	1.44%	2.5%	2.14%	2.43%	1.03%
2025/11/18	13.42%	8.73%	4.7%	4.29%	2.37%	1.85%	2.92%	1.42%	2.58%	0.9%
2025/11/19	17.63%	6.56%	5.05%	3.85%	1.98%	1.58%	2.41%	1.56%	2.27%	1.15%
2025/11/20	17.1%	5.98%	4.69%	3.76%	2.16%	2.05%	1.63%	1.96%	2.36%	1.39%
2025/11/21	13.43%	6.26%	6.64%	4.6%	1.99%	1.57%	2.06%	1.88%	2.3%	1.49%
2025/11/22	13.76%	7.56%	4.77%	3.87%	2.29%	1.27%	2.11%	1.82%	1.96%	1.62%
2025/11/23	14.41%	7.03%	5.11%	3.8%	2.46%	1.06%	1.66%	2.22%	1.93%	1.25%
2025/11/24	15.16%	7.6%	5.98%	3.43%	2.11%	1.8%	1.75%	2.06%	1.81%	0.94%
2025/11/25	14.12%	7.49%	5.08%	3.65%	2.57%	2.73%	1.92%	1.54%	2.33%	1.23%
2025/11/26	14.13%	6.34%	5.19%	3.53%	2.42%	2.13%	1.89%	2.07%	2.04%	1.84%
2025/11/27	14.54%	6.05%	4.68%	3.33%	2.16%	1.72%	1.55%	1.9%	1.86%	1.25%
2025/11/28	16.82%	4.51%	8.48%	3.09%	1.88%	2.18%	1.49%	3.89%	1.31%	1.26%
2025/11/29	17.47%	5.87%	5.12%	3.3%	2.13%	1.71%	1.35%	0.89%	1.23%	0.97%
2025/11/30	17.68%	6.11%	4.47%	3.68%	2.37%	2.27%	1.62%	1.38%	1.16%	0.82%

templeandwebster.com.au
temu.com
amazon.com.au
bunnings.com.au
ecosa.com.au
fantasticfurniture.com.au
kogan.com
koala.com
loungelovers.com.au
easyshed.com.au

In November 2025, Temple & Webster led with a fluctuating spend share, peaking at 20.31%. Temu’s share declined, ending at 6.11%. Amazon saw a mid-month surge, closing at 4.47%. Bunnings spiked mid-month, finishing at 3.68%.

Market Exposure

Competitor Count for AUS Retail Home & Garden

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/11/01	6210
2025/11/02	6269
2025/11/03	6368
2025/11/04	6383
2025/11/05	6400
2025/11/06	6423
2025/11/07	6424
2025/11/08	6462
2025/11/09	6411
2025/11/10	6426
2025/11/11	6436
2025/11/12	6447
2025/11/13	6536
2025/11/14	6522
2025/11/15	6469
2025/11/16	6473
2025/11/17	6460
2025/11/18	6386
2025/11/19	6369
2025/11/20	6364
2025/11/21	6307
2025/11/22	6274
2025/11/23	6280
2025/11/24	6241
2025/11/25	6144
2025/11/26	6150
2025/11/27	6120
2025/11/28	6071
2025/11/29	6046
2025/11/30	6035

November saw a dynamic shift in distinct advertisers, peaking at 6,536 mid-month before gradually declining to 6,035 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Home & Garden

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
fantasticfurniture.com.au	1.16%
amazon.com.au	0.82%
freedom.com.au	0.75%
myer.com.au	0.36%
ikea.com	0.31%
secretsofa.com.au	-0.38%
kogan.com	-0.39%
templeandwebster.com.au	-0.59%
bunnings.com.au	-1.42%
temu.com	-2.62%

In the past month, fantasticfurniture.com.au surged with a 1.16% click share increase, while temu.com faced a decline of 2.62%.

Campaign Efficiency

AUS Retail Home & Garden Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	templeandwebster.com.au	temu.com	bunnings.com.au	amazon.com.au	fantasticfurniture.com.au	kogan.com	amartfurniture.com.au	loungelovers.com.au	spotlightstores.com	koala.com
2025/11/01	19.18%	12.57%	7.25%	6.39%	0.04%	2.44%	1.43%	1.76%	1.14%	0.93%
2025/11/02	20.61%	13.18%	6.41%	6.89%	0.03%	2.64%	1.35%	2.05%	0.98%	0.99%
2025/11/03	19.56%	12.46%	5.77%	6.81%	1.2%	2.35%	1.67%	2.04%	2.4%	0.76%
2025/11/04	18.67%	12.99%	6.61%	6.74%	2.45%	2.49%	1.25%	1.81%	2.19%	0.72%
2025/11/05	21.03%	11.9%	7.48%	6.57%	2.69%	2.36%	1.18%	1.82%	1.14%	0.83%
2025/11/06	21.97%	10.84%	7.85%	5.67%	1.85%	2.33%	1.47%	2.05%	1.17%	0.95%
2025/11/07	20.68%	10.32%	8.48%	5.95%	1.7%	2.36%	1.5%	2.19%	0.98%	1.21%
2025/11/08	15.28%	12.83%	8.31%	5.88%	1.19%	2.61%	1.14%	1.89%	2.49%	1.09%
2025/11/09	17.93%	13.15%	8.38%	6.23%	1.12%	2.23%	1.14%	1.98%	1.26%	0.87%
2025/11/10	17.13%	12.05%	7.8%	6.08%	1.28%	2.8%	1.22%	2.34%	1.18%	3.09%
2025/11/11	16.16%	10.44%	8.32%	5.57%	1.21%	2.77%	1.37%	2.19%	2.37%	2.1%
2025/11/12	15.77%	9.74%	9.19%	5.55%	1.31%	2.78%	1.08%	2.23%	1.22%	0.96%
2025/11/13	15.37%	10.76%	8.7%	5.55%	1.23%	2.42%	1.35%	2.11%	1.22%	1.25%
2025/11/14	17.38%	10.48%	8.44%	5.27%	2.26%	2.34%	1.04%	2.12%	1.39%	1.03%
2025/11/15	15.4%	13.92%	8.1%	4.15%	1.91%	2.6%	0.86%	1.87%	1.76%	1.13%
2025/11/16	15.01%	14.58%	8.25%	4.49%	1.71%	3.02%	0.81%	2.12%	1.32%	1.64%
2025/11/17	23.28%	9.27%	7.76%	4.98%	1.75%	2.9%	0.93%	2.48%	0.88%	1.4%
2025/11/18	14.1%	11.34%	8.5%	6.77%	2.17%	3.14%	1.1%	2.38%	1.02%	0.85%
2025/11/19	19.69%	8.75%	7.9%	6.89%	1.77%	2.78%	1.19%	2.28%	1.28%	0.93%
2025/11/20	18.9%	7.98%	7.8%	6.88%	2.42%	1.74%	1.67%	2.3%	1.24%	1.17%
2025/11/21	14.36%	8.22%	8.73%	8.29%	1.9%	2.33%	1.88%	2.32%	1.19%	1.18%
2025/11/22	14.61%	9.5%	8.42%	7.13%	1.52%	2.3%	1.7%	2.05%	1.1%	1.14%
2025/11/23	15.29%	8.63%	8.04%	7.55%	1.32%	1.63%	1.35%	2.02%	0.93%	1.49%
2025/11/24	16.83%	9.32%	7.12%	8.22%	2.14%	1.77%	1.48%	1.84%	1.21%	1.38%
2025/11/25	15.09%	9.53%	7.62%	7.28%	3.27%	2.01%	1.64%	2.29%	1.15%	1.03%
2025/11/26	15.41%	8.1%	7.62%	7.03%	2.55%	2.01%	1.52%	2.04%	1.18%	1.35%
2025/11/27	16.23%	7.44%	7.25%	6.31%	2.09%	1.73%	1.58%	1.94%	1.28%	1.32%
2025/11/28	19.03%	5.7%	6.5%	9.89%	2.61%	1.6%	1.03%	1.32%	1.31%	2.77%
2025/11/29	19.02%	7.13%	7.01%	6.23%	2.14%	1.41%	1.33%	1.19%	1.75%	0.55%
2025/11/30	19.69%	7.51%	7.28%	6.11%	2.79%	1.65%	1.37%	1.14%	1.08%	0.85%

templeandwebster.com.au
temu.com
bunnings.com.au
amazon.com.au
fantasticfurniture.com.au
kogan.com
amartfurniture.com.au
loungelovers.com.au
spotlightstores.com
koala.com

Temple & Webster’s impression share fluctuated, peaking at 23.28% on November 17. Temu’s share declined, ending at 7.51%. Bunnings saw a steady presence, closing at 7.28%. Amazon’s share varied, peaking at 9.89% on November 28. Fantastic Furniture’s share rose, finishing at 2.79%. Kogan’s share decreased, ending at 1.65%. Amart Furniture’s share remained stable, closing at 1.37%. Lounge Lovers’ share declined, ending at 1.14%. Spotlight Stores’ share fluctuated, closing at 1.08%. Koala’s share varied, peaking at 3.09% on November 10.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Home & Garden

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Retail Home & Garden - Last month

1
Bunnings Warehouse https://www.bunnings.com.au
Shop Our Wide Range Online — Get more done with our prices with great value for your projects. View the range online. Find...
2
Fantastic Furniture - Black Friday Sale https://www.fantasticfurniture.com.au
Black Friday up to 20% Off selected products. Over 8000 products on sale now, shop now.
3
Black Friday: Save Up to 50% - Extra 10% Off Code: NOVFLASH https://www.templeandwebster.com.au
Up to 50% Off*. *Based on historical price or RRP. Selected items only.
4
Canvases Clearance https://www.temu.com
Up To 90% Off — Awesome Canvases & High Quality Here On Temu®. New Users Enjoy Free Shipping & Free Return.
5
75% Off All Canvas Prints - Create & Order Canvas Prints https://www.thecanvasfactory.com.au
75% Off Canvas Prints & Collages For A Limited Time! Plus, Save Up To 25% On Photo Gifts. Free Fast Shipping For Orders Over $100. Afterpay Available. Upload, Edit & Order Now! Made In Australia. Easy To Design.

In the competitive landscape of Google PPC, Bunnings Warehouse emphasizes value and variety, while Fantastic Furniture and Temple & Webster leverage Black Friday discounts. Temu and The Canvas Factory focus on significant savings and customization, appealing to budget-conscious and creative consumers.

Frequently Asked Questions

Why is the AUS Retail Home & Garden November 2025 Report useful and how should I use it?

Why is the AUS Retail Home & Garden November 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Retail Home & Garden November 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Retail Home & Garden November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Retail Home & Garden November 2025 Report?

The AUS Retail Home & Garden November 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Retail Home & Garden November 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Retail Home & Garden November 2025 Report for?

The AUS Retail Home & Garden November 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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AUS Retail Home & Garden - PPC Market Share Analysis November 2025