Share of Clicks for top 10 AUS Retail Toys and Games brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| amazon.com.au | 15.07 |
| babybunting.com.au | 10.54 |
| temu.com | 7.84 |
| kmart.com.au | 6.75 |
| bigw.com.au | 6.59 |
| lego.com | 5.01 |
| vulyplay.com | 3.71 |
| target.com.au | 3.46 |
| ebay.com.au | 2.62 |
| bricksmegastore.com | 1.69 |
| others | 36.72 |
- amazon.com.au - 15.07%
- babybunting.com.au - 10.54%
- temu.com - 7.84%
- kmart.com.au - 6.75%
- bigw.com.au - 6.59%
- lego.com - 5.01%
- vulyplay.com - 3.71%
- target.com.au - 3.46%
- ebay.com.au - 2.62%
- bricksmegastore.com - 1.69%
- others - 36.72%
Copyright © Adthena. All rights reserved.
Amazon.com.au leads with 15.07% click share, followed by BabyBunting.com.au at 10.54%. ‘Others’ collectively hold 36.72%, showcasing diverse competition.
Share of Spend for the top 10 AUS Retail Toys and Games brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | amazon.com.au | temu.com | bigw.com.au | kmart.com.au | lego.com | vulyplay.com | target.com.au | babybunting.com.au | ebay.com.au | bricksmegastore.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/01/01 | 14.15% | 10.04% | 5.7% | 6.18% | 3.44% | 4.01% | 2.82% | 3.6% | 2.36% | 5.21% |
| 2026/01/02 | 14.84% | 12.11% | 5.87% | 6.15% | 4.17% | 3.89% | 3.47% | 2.82% | 2.96% | 2.32% |
| 2026/01/03 | 15.63% | 11.31% | 5.99% | 5.56% | 5.84% | 3.94% | 3.87% | 2.86% | 2.53% | 3.05% |
| 2026/01/04 | 15.09% | 12.44% | 8.14% | 5.57% | 4.2% | 3.76% | 3.23% | 2.84% | 2.78% | 2.66% |
| 2026/01/05 | 15.51% | 11.29% | 6.14% | 5.54% | 4.24% | 4.53% | 2.99% | 3.14% | 3.69% | 2.68% |
| 2026/01/06 | 14.83% | 11.21% | 4.63% | 5.27% | 6.16% | 3.42% | 3.05% | 3.39% | 3.32% | 2.56% |
| 2026/01/07 | 14.68% | 11.88% | 6.8% | 4.23% | 6.49% | 4.34% | 2.79% | 3.87% | 2.01% | 2.98% |
| 2026/01/08 | 11.13% | 8.5% | 5.05% | 4.32% | 6.74% | 5.26% | 3.78% | 6.57% | 2.75% | 3.81% |
| 2026/01/09 | 12.57% | 8.56% | 4.2% | 3.79% | 7.03% | 5.21% | 4.13% | 6.45% | 2.53% | 3.17% |
| 2026/01/10 | 14.73% | 9.42% | 4.36% | 4.51% | 4.09% | 4.56% | 3.95% | 5.5% | 2.58% | 2.31% |
| 2026/01/11 | 13.13% | 9.42% | 4.14% | 3.86% | 5.24% | 4.95% | 3.87% | 6.36% | 3.52% | 2.81% |
| 2026/01/12 | 13.83% | 9.84% | 3.9% | 5.2% | 5.26% | 4.49% | 3.69% | 3.38% | 3.64% | 3.1% |
| 2026/01/13 | 14.96% | 9.51% | 3.5% | 4.59% | 3.39% | 5.8% | 2.91% | 3.31% | 3.59% | 1.74% |
| 2026/01/14 | 15.46% | 8.46% | 3.54% | 3.78% | 5.65% | 5.72% | 2.99% | 3.45% | 3.76% | 2.81% |
| 2026/01/15 | 16.27% | 10.34% | 4.25% | 4.49% | 4.48% | 5.33% | 2.9% | 2.99% | 3.55% | 2.79% |
| 2026/01/16 | 12.58% | 8.56% | 4.2% | 3.79% | 7.01% | 5.19% | 4.12% | 6.4% | 2.55% | 3.17% |
| 2026/01/17 | 14.77% | 8.17% | 5.19% | 4.64% | 4.98% | 5.66% | 3.93% | 3.02% | 2.78% | 2.43% |
| 2026/01/18 | 15.06% | 8.46% | 5.21% | 4.29% | 4.89% | 5.31% | 3.44% | 3.21% | 2.85% | 3.1% |
| 2026/01/19 | 13.37% | 8.62% | 5.4% | 4.76% | 5.73% | 5% | 3.06% | 2.77% | 3.26% | 2.79% |
| 2026/01/20 | 14.69% | 9.7% | 5.9% | 4.79% | 4.78% | 3.9% | 3.64% | 3.45% | 2.99% | 2.71% |
| 2026/01/21 | 14.52% | 8.28% | 4.57% | 4.59% | 4.93% | 4.21% | 3.43% | 3.56% | 2.96% | 2.86% |
| 2026/01/22 | 16.3% | 8.5% | 4.03% | 5.46% | 5.5% | 4.84% | 2.5% | 3.56% | 2.66% | 2.46% |
| 2026/01/23 | 17.13% | 8.63% | 3.22% | 6.05% | 5.41% | 4.53% | 2.71% | 4.03% | 2.23% | 2.95% |
| 2026/01/24 | 16.74% | 9.32% | 3.4% | 6.61% | 5.54% | 4.07% | 2.46% | 3.42% | 2.59% | 2.89% |
| 2026/01/25 | 18.61% | 9.42% | 3.31% | 6.62% | 5.48% | 3.56% | 2.61% | 3.52% | 2.34% | 2.8% |
| 2026/01/26 | 18.55% | 10.09% | 5.15% | 7.16% | 5.74% | 4.26% | 2.62% | 3.46% | 2.02% | 2.92% |
| 2026/01/27 | 18.14% | 8.31% | 4.96% | 8.15% | 5.47% | 4.55% | 3.29% | 3.19% | 2.01% | 2.31% |
| 2026/01/28 | 16.45% | 8.33% | 5.25% | 7% | 6.11% | 5.04% | 3.05% | 2.97% | 1.94% | 3.06% |
| 2026/01/29 | 15.92% | 8.89% | 6.27% | 6.58% | 5.57% | 4.34% | 2.93% | 3% | 2.45% | 2.72% |
| 2026/01/30 | 14.04% | 8.33% | 7.38% | 6.76% | 5.11% | 4.01% | 3.7% | 2.95% | 2.6% | 2.25% |
| 2026/01/31 | 14.37% | 10.37% | 6.8% | 6.55% | 4.87% | 4.37% | 3.45% | 3.21% | 2.71% | 2.47% |
- amazon.com.au
- temu.com
- bigw.com.au
- kmart.com.au
- lego.com
- vulyplay.com
- target.com.au
- babybunting.com.au
- ebay.com.au
- bricksmegastore.com
Copyright © Adthena. All rights reserved.
Amazon.com.au’s PPC spend share rose steadily, peaking mid-month, then dipped slightly. Temu.com fluctuated, ending with a slight increase. Bigw.com.au and Kmart.com.au showed gradual growth. Lego.com and Vulyplay.com had consistent mid-month peaks. Target.com.au and Babybunting.com.au remained stable. Ebay.com.au and Bricksmegastore.com had minor fluctuations. January concluded with Amazon.com.au leading.
Competitor Count for AUS Retail Toys and Games
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/01/01 | 1179 |
| 2026/01/02 | 1167 |
| 2026/01/03 | 1140 |
| 2026/01/04 | 1129 |
| 2026/01/05 | 1118 |
| 2026/01/06 | 1115 |
| 2026/01/07 | 1148 |
| 2026/01/08 | 1110 |
| 2026/01/09 | 1075 |
| 2026/01/10 | 1118 |
| 2026/01/11 | 1121 |
| 2026/01/12 | 1100 |
| 2026/01/13 | 1116 |
| 2026/01/14 | 1106 |
| 2026/01/15 | 1121 |
| 2026/01/16 | 1075 |
| 2026/01/17 | 1131 |
| 2026/01/18 | 1147 |
| 2026/01/19 | 1145 |
| 2026/01/20 | 1123 |
| 2026/01/21 | 1146 |
| 2026/01/22 | 1125 |
| 2026/01/23 | 1109 |
| 2026/01/24 | 1125 |
| 2026/01/25 | 1130 |
| 2026/01/26 | 1198 |
| 2026/01/27 | 1248 |
| 2026/01/28 | 1169 |
| 2026/01/29 | 1172 |
| 2026/01/30 | 1183 |
| 2026/01/31 | 1196 |
Copyright © Adthena. All rights reserved.
January saw a fluctuating number of advertisers, starting at 1,179 and dipping to 1,075 mid-month. A strong recovery followed, ending at 1,196.
