Share of Clicks for top 10 AUS Retail Toys and Games brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| babybunting.com.au | 21.99 |
| lego.com | 14.99 |
| amazon.com.au | 9.76 |
| target.com.au | 5.48 |
| kmart.com.au | 4.44 |
| bigw.com.au | 3.45 |
| bricksmegastore.com | 2.58 |
| temu.com | 2.19 |
| ebay.com.au | 1.99 |
| mrtoys.com.au | 1.63 |
| others | 31.5 |
- babybunting.com.au - 21.99%
- lego.com - 14.99%
- amazon.com.au - 9.76%
- target.com.au - 5.48%
- kmart.com.au - 4.44%
- bigw.com.au - 3.45%
- bricksmegastore.com - 2.58%
- temu.com - 2.19%
- ebay.com.au - 1.99%
- mrtoys.com.au - 1.63%
- others - 31.5%
Copyright © Adthena. All rights reserved.
In the toy and games PPC landscape, Baby Bunting leads with 21.99% click share, followed by Lego at 14.99%. Amazon captures 9.76%, while ‘others’ collectively hold 31.5%.
Share of Spend for the top 10 AUS Retail Toys and Games brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | amazon.com.au | lego.com | target.com.au | babybunting.com.au | kmart.com.au | bricksmegastore.com | temu.com | ebay.com.au | bigw.com.au | vulyplay.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 8.9% | 6.58% | 8.89% | 6% | 4.67% | 3.18% | 3.63% | 3.17% | 7.92% | 1.11% |
| 2026/07/02 | 8.08% | 11.03% | 8.52% | 5.59% | 4.8% | 3.49% | 3.35% | 2.48% | 8.89% | 1.12% |
| 2026/07/03 | 7.38% | 7.87% | 7.85% | 7.7% | 4.05% | 3.4% | 3.87% | 1.56% | 7.32% | 1.56% |
| 2026/07/04 | 7.94% | 11.34% | 6.66% | 6.17% | 4.9% | 5.3% | 3.88% | 2.1% | 7.29% | 1.1% |
| 2026/07/05 | 9.35% | 7.79% | 6.61% | 6.96% | 5.1% | 3.76% | 4.39% | 3.31% | 3.75% | 1.63% |
| 2026/07/06 | 11.44% | 6.56% | 7.67% | 5.32% | 6.18% | 3.17% | 3.92% | 3.14% | 3.76% | 1.69% |
| 2026/07/07 | 21.32% | 7.14% | 7.09% | 4.45% | 5.04% | 2.67% | 2.96% | 2.04% | 3.35% | 1.4% |
| 2026/07/08 | 17.67% | 9.26% | 8.34% | 4.64% | 4.6% | 5.34% | 3.76% | 1.58% | 2.6% | 1.01% |
| 2026/07/09 | 17.29% | 9.41% | 8.24% | 5.43% | 3.34% | 4.51% | 2.67% | 1.98% | 3.45% | 1.14% |
| 2026/07/10 | 17.1% | 10.62% | 8.78% | 5.23% | 3.8% | 3.2% | 4.37% | 1.99% | 2.6% | 1% |
| 2026/07/11 | 19.02% | 10.93% | 8.04% | 7% | 3.54% | 3.46% | 3.76% | 2.43% | 2.31% | 1.39% |
| 2026/07/12 | 16.27% | 11.56% | 7.94% | 7.33% | 3.68% | 3.68% | 3.89% | 2.52% | 1.75% | 1.42% |
| 2026/07/13 | 17.37% | 8.56% | 9.32% | 6.64% | 5.12% | 3.72% | 3.32% | 2.12% | 2.03% | 1.41% |
| 2026/07/14 | 10.84% | 11% | 7.77% | 6.95% | 5.16% | 4.47% | 3.88% | 2.98% | 1.68% | 1.59% |
| 2026/07/15 | 10.32% | 10.38% | 9.69% | 7.51% | 5.81% | 3.88% | 3.34% | 3.28% | 1.8% | 1.62% |
| 2026/07/16 | 8.61% | 10.94% | 6.85% | 11.49% | 9.33% | 2.93% | 3.04% | 1.92% | 3.36% | 1.7% |
| 2026/07/17 | 7.66% | 12.21% | 5.55% | 11.15% | 8.46% | 3.93% | 2.8% | 2.61% | 4.05% | 1.96% |
| 2026/07/18 | 8.27% | 9.15% | 6.56% | 8.26% | 7.81% | 3.12% | 3.33% | 4.37% | 5.67% | 1.98% |
| 2026/07/19 | 9.29% | 13.54% | 5.26% | 9.69% | 6.16% | 3.95% | 3.04% | 3.38% | 3.92% | 1.8% |
| 2026/07/20 | 8.75% | 13.09% | 3.47% | 8.72% | 5.72% | 4.22% | 2.09% | 2.63% | 4.32% | 3.32% |
| 2026/07/21 | 10.8% | 10.96% | 7.74% | 6.92% | 5.14% | 4.45% | 3.88% | 2.97% | 1.67% | 1.58% |
| 2026/07/22 | 13.07% | 10.9% | 6.27% | 7.52% | 5.84% | 3.83% | 3.58% | 2.32% | 2.96% | 1.51% |
| 2026/07/23 | 13.79% | 8.41% | 7.73% | 7.81% | 5.97% | 3.05% | 3.83% | 2.48% | 2.47% | 1.73% |
| 2026/07/24 | 13.36% | 8.32% | 8.09% | 7.64% | 5.73% | 3.05% | 3.71% | 2.77% | 3.12% | 1.51% |
| 2026/07/25 | 13.59% | 10.43% | 7.56% | 8.41% | 5.02% | 3.88% | 3.29% | 2.43% | 3.01% | 1.45% |
| 2026/07/26 | 12.64% | 11.81% | 7.12% | 7.43% | 4.15% | 3.95% | 3.24% | 2.81% | 2.72% | 1.41% |
| 2026/07/27 | 12.9% | 12.48% | 7.87% | 7.56% | 5.57% | 3.55% | 2.96% | 2.49% | 3.16% | 1.47% |
| 2026/07/28 | 12.05% | 11.95% | 7.51% | 8.57% | 5.51% | 4.99% | 3.15% | 2.4% | 2.24% | 1.36% |
| 2026/07/29 | 14.47% | 12.15% | 8.09% | 7.66% | 4.43% | 2.77% | 3.99% | 3.29% | 2.64% | 1.19% |
| 2026/07/30 | 13.39% | 11.38% | 7.4% | 7.68% | 4.63% | 4.65% | 3.51% | 2.79% | 2.86% | 1.52% |
| 2026/07/31 | 12.4% | 11.85% | 8.29% | 7.41% | 5.61% | 3.79% | 3.77% | 2.7% | 2.65% | 1.75% |
- amazon.com.au
- lego.com
- target.com.au
- babybunting.com.au
- kmart.com.au
- bricksmegastore.com
- temu.com
- ebay.com.au
- bigw.com.au
- vulyplay.com
Copyright © Adthena. All rights reserved.
Amazon.com.au’s PPC spend surged mid-July, peaking at 21.32% on the 7th. Lego.com maintained steady growth, ending at 11.85%. Target.com.au fluctuated, closing at 8.29%. Babybunting.com.au saw a mid-month spike, finishing at 7.41%.
Competitor Count for AUS Retail Toys and Games
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 1114 |
| 2026/07/02 | 1127 |
| 2026/07/03 | 1143 |
| 2026/07/04 | 1133 |
| 2026/07/05 | 1140 |
| 2026/07/06 | 1110 |
| 2026/07/07 | 1065 |
| 2026/07/08 | 1052 |
| 2026/07/09 | 1018 |
| 2026/07/10 | 1049 |
| 2026/07/11 | 1053 |
| 2026/07/12 | 1035 |
| 2026/07/13 | 1020 |
| 2026/07/14 | 1020 |
| 2026/07/15 | 1026 |
| 2026/07/16 | 978 |
| 2026/07/17 | 968 |
| 2026/07/18 | 965 |
| 2026/07/19 | 930 |
| 2026/07/20 | 895 |
| 2026/07/21 | 1020 |
| 2026/07/22 | 1065 |
| 2026/07/23 | 1090 |
| 2026/07/24 | 1065 |
| 2026/07/25 | 1070 |
| 2026/07/26 | 1087 |
| 2026/07/27 | 979 |
| 2026/07/28 | 959 |
| 2026/07/29 | 898 |
| 2026/07/30 | 969 |
| 2026/07/31 | 968 |
Copyright © Adthena. All rights reserved.
July began with 1,114 advertisers, peaking at 1,143 by the 3rd. A decline followed, reaching a low of 895 on the 20th. The month concluded with 968 advertisers, reflecting a dynamic landscape.
